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Journal articles on the topic 'Advertising equivalent'

Author: Grafiati

Published: 28 May 2022

Last updated: 31 July 2025

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1

Okuneva, Irina O. "TRANSLATION ISSUES AND SEMANTICS OF PUBLICITY IN ADVERTISING AND POLITICAL DISCOURSES." RSUH/RGGU Bulletin. Series Psychology. Pedagogics. Education, no. 3 (2021): 152–61. http://dx.doi.org/10.28995/2073-6398-2021-3-152-161.

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The article discusses translation difficulties of the term “publicity” from English into Russian in advertising and political discourses. Despite many translation equivalents that dictionaries offer, there is no universal, unambiguous and accurate equivalent for the term “publicity” in the Russian language, and the available variants often include additional evaluative connotations that the original English term does not contain. The context and type of discourse determine considerably the choice of a translation equivalent of publicity. It is noteworthy that the concept of “publicity” is one

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Noland, Carrie. "Poetry at Stake: Blaise Cendrars, Cultural Studies, and the Future of Poetry in the Literature Classroom." PMLA/Publications of the Modern Language Association of America 112, no. 1 (1997): 40–55. http://dx.doi.org/10.2307/463052.

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Cultural studies has tended to neglect poetic texts, but poetry is in fact well suited to provoke classroom debates concerning the cultural construction of the aesthetic object, as Blaise Cendrars's Dix-neuf poèmes élastiques (Nineteen Elastic Poems) confirms. Bakhtin's notion of the heteroglossic helps to demonstrate that Cendrars's poems are also “rejoinders” in a dialogue with their institutional other: advertising. But Cendrars does not merely claim advertising as poetic material; he identifies poetry as a form of advertisement. Cendrars suggests that the symbolic capital of poetry cannot

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Nabilah Layaliya, Fina, and Bernadus Wahyudi Joko Santoso. "Ilocution Speaking Action in Advertising Persuasion Discourse on Spotify/TINDAK TUTUR ILOKUSI DALAM WACANA PERSUASI IKLAN DI SPOTIFY." Journal AL-MUDARRIS 5, no. 2 (2022): 147. http://dx.doi.org/10.32478/al-mudarris.v5i2.1014.

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One example of the use of language is in advertising. In advertising, the use of language is an important aspect for the success of advertising. Sentences in advertising language can be included in the study of speech acts. Speech acts are related to discourse because in their complete form, discourse can be in the form of text, both written and spoken. Therefore, in examining Spotify's advertising discourse, speech act analysis can be used as a knife of study. This study uses a qualitative approach and is a qualitative descriptive study. In collecting data, the method used in this research is

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Lopez-del-Castillo-Wilderbeek, Francisco Leslie. "El retorno de la inversión en las relaciones públicas, una revisión bibliográfica." Las Relaciones Públicas en el nuevo milenio: retos y oportunidades 10, no. 20 (2020): 71–90. http://dx.doi.org/10.5783/rirp-20-2020-05-71-90.

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This research has carried out a systematized bibliographic review to analyze how the return on investment (ROI) in communication, and specifically in public relations, has been theoretically treated. The financial measurement of communication outcomes represents a topic of great interest for the academic community because organizations need to know the real results of their communication efforts. At the same time, economic measurement turns out to be a variable that can be understood by the management of the organizations and allows them to know where the money is being spent. However, despite

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Lyulina, Anna V., and Angelina L. Palyaeva. "PECULIARITIES OF EPITHETS TRANSLATION IN THE ADVERTISING TEXTS FOR CHILDREN’S GOODS." Sovremennye issledovaniya sotsialnykh problem 14, no. 4 (2022): 85–95. http://dx.doi.org/10.12731/2077-1770-2022-14-4-85-95.

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The article deals with the peculiarities of epithets translation in the advertising texts for children’s goods which are determined by the necessity of correct manipulative intentional message rendering. Epithets are regarded by the authors of the article as actualizers of mass recipients’ manipulation targets which are used by text producers for necessary perlocutionary effect achieving. Human vital needs, some basic emotions and parental instinct are specified as basic mass recipients’ manipulation targets. The goal of the article is to reveal the main peculiarities of epithets translation i

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Kinnucan, Henry, and Olan D. Forker. "Allocation of Generic Advertising Funds Among Products: A Sales Maximization Approach." Northeastern Journal of Agricultural and Resource Economics 17, no. 1 (1988): 64–71. http://dx.doi.org/10.1017/s0899367x00001653.

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With the passage of the Dairy and Tobacco Adjustment Act of 1983, dairy fanner investment in product research, nutrition education, advertising, and promotion in the United States increased from $60 million to $200 million annually. A key decision faced by boards managing these funds is how best to allocate available advertising funds among the various dairy products. In this paper an economic model is developed that shows the allocation of funds among products that would maximize sales in a given market. The model is applied to the New York City market with results suggesting that over the st

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Aqil, Muhammad Mustafa. "Implicature Analysis of Milk Advertising." Inkubis : Jurnal Ekonomi dan Bisnis 5, no. 2 (2024): 227–39. http://dx.doi.org/10.59261/inkubis.v5i2.78.

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This study aims to describe the types of implicatures contained in milk advertisements. This type of research is descriptive qualitative. The data collection method used in this study is the listening method with basic techniques as the basic technique. The free engagement listening technique can be used as an advanced technique. Note-taking techniques are also used in transcribing speech. To test the validity of the data, this study used the method of increasing persistence and using reference materials. The data that has been collected will be analyzed using a pragmatic equivalent technique

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Miroshnikova, E. A. "Lexical peculiarities of advertising texts as a marker of cultural specificity." Гуманитарные и юридические исследования 10, no. 1 (2023): 159–65. http://dx.doi.org/10.37493/2409-1030.2023.1.20.

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The article studies pragmatic and culturally significant lexical features of advertising texts of the tourism industry in Russian and English. The article raises such topical issues as identifying the linguistic and cultural specifics of the advertising text in English and Russian, increasing the pragmatic power of the advertising text using vocabulary with a cultural component, ways of translating lexical units unfamiliar to the reader, as well as pragmatically marked specific features of the vocabulary of tourist advertising texts in English and Russian. The article is based on the fact that

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Kuberasyani, Ida Ayu Ruby, and Ketut Rahyuda. "PERAN WORD OF MOUTH MEMEDIASI HUBUNGAN ANTARA IKLAN DAN HARGA TERHADAP MINAT BELI." E-Jurnal Manajemen Universitas Udayana 8, no. 7 (2019): 4589. http://dx.doi.org/10.24843/ejmunud.2019.v08.i07.p21.

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This study aims to find out how word of mouth mediates the relationship of advertising and prices with buying interest in Traveloka.com and knows how much influence Traveloka.com advertisements have on the interest in buying Traveloka.com. This research was conducted by distributing questionnaires to 100 respondents. The sample criteria in this study are domiciled in the city of Denpasar, respondents who have at least high school or equivalent education, respondents have never used traveloka.com. The types of data used in this study are qualitative data and quantitative data. The data analysis

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Boeva-Omelechko, Natalya B. "Antonymy in an Advertising Slogan." Proceedings of Southern Federal University. Philology 2021, no. 2 (2021): 21–28. http://dx.doi.org/10.18522/1995-0640-2021-2-21-28.

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The relevance of this work is due to the priority of such research areas as pragmalinguistics, the theory of persuasion, the theory of antonymy and the linguistics of creativity, as well as the need of further investigation of expressive potential of antonymy in extremely popular advertising texts. The purpose of this work is to analyze the types of lexical, morphological, syntactic and text-based antonyms involved in creating advertising slogans in Russian and English linguistic cultures. According to the results of the analysis of empirical material, these types include lexical systemic and

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Fayyad, Mahmoud. "Misleading Advertising Practices in Consumer Transactions: Can Arab Lawmakers Gain an Advantage from European Insight?" Arab Law Quarterly 26, no. 3 (2012): 287–311. http://dx.doi.org/10.1163/15730255-12341234.

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Abstract Only a few years after their enactment in several Arab states, consumer protection regulations were already demonstrating their inability to attain their objectives, with regard to the use of misleading commercial advertising in market transactions. Because the regulations are not equivalent to specific rules and prohibitions to address the use of misleading advertisements, many local parties have demanded that the regulations be amended. Although Islamic law also prohibits the use of misleading advertising, its guidelines do not provide specific prohibitions with which to control dec

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Islam, K. M. Anwarul, and Orobah Ali Barghouthi. "Human Resource Management: An Islamic Perspective." International Journal of Islamic Business & Management 1, no. 1 (2017): 10–13. http://dx.doi.org/10.46281/ijibm.v1i1.46.

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The point of this paper was "Practically equivalent to the different subjects in the board, HR is an exceptional topic as it manages living creatures rather than advertising where the most noteworthy subject is the "item/administration" or business morals where basic leadership in circumstances is the topic. 

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Lacoeuilhe, Jérôme, Didier Louis, Cindy Lombart, and Blandine Labbé-Pinlon. "The impacts of comparative ads used by retailers to compare their store brands with national brands." International Journal of Retail & Distribution Management 49, no. 1 (2020): 1–22. http://dx.doi.org/10.1108/ijrdm-11-2019-0364.

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PurposeThe research aim is to investigate the impacts of comparative ads used by retailers to compare the prices of their store brand (SB) products with those of equivalent national brand (NB) products. More specifically, this research examines if consumers perceive retailers as legitimate when they use comparative ads to compare the prices of their SB products to those of equivalent NB products, and how effective are these comparative ads in terms of actual purchases. This research also explores for which SB type (economy, standard or premium) and consumers are comparative ads most effective.

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López del Castillo Wilderbeek, Francisco Leslie. "El retorno de la inversión en las relaciones públicas, una revisión bibliográfica / The return on investment in public relations, a bibliographic review." Revista Internacional de Relaciones Públicas 10, no. 20 (2020): 71–90. http://dx.doi.org/10.5783/revrrpp.v10i20.656.

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La medición económica de las acciones de comunicación representa un área de gran interés para la comunidad académica, pero en la que no se ha conseguido aportar una solución homogénea ni globalmente aceptada. Pese a este contexto ha emergido en la literatura sobre comunicación el concepto conocido como retorno de la inversión (ROI) basado en el rendimiento financiero obtenido por una actividad.El estudio bibliográfico del retorno de la inversión en la comunicación, y especialmente en las relaciones públicas, señala la dificultad de convertir en dinero el éxito de la actividad de los profesiona

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Aqil, Muhammad Mustofa. "Implicature Analysis of Milk Advertising." Journal of Digital Business and Data Science 1, no. 1 (2024): 22–31. https://doi.org/10.59261/jdbs.v1i1.5.

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This study aims to describe the types of implicatures contained in milk advertisements. This type of research is descriptive qualitative. The data collection method used in this study is the listening method with basic techniques as the basic technique. The free engagement listening technique can be used as an advanced technique. The data that has been collected will be analyzed using the Pragmatic equivalent method using the determinant element sorting technique which has a research tool in the form of sorting power which is useful for differentiating reactions and hearing levels. From the re

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Kordzaia, Natela R. "ADVERTISING CAMPAIGN OF HIGHER EDUCATION INSTITUTION DEVELOPMENT BASICS." Європейський вектор економічного розвитку 1, no. 32 (2022): 31–37. http://dx.doi.org/10.32342/2074-5362-2022-1-32-3.

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Today in Ukraine there are such processes as the reduction of the number of entrants to higher education institutions due to demographic reasons, due to going to study in other countries or due to reducing the number of budget places and increasing the cost of training. All these processes stimulates the intensification of competition in the market of educational services. The problem of most universities in our country is the lack of a clear strategic approach to managing their competitiveness in today’s market. The main task of developing a competitive strategy of higher education institutio

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Nevinskaitė, Laima. "What are Borrowings in Advertising for? Lexical Borrowings in Advertising." Taikomoji kalbotyra, no. 3 (March 2, 2015): 1–30. http://dx.doi.org/10.15388/tk.2014.17479.

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The aim of the article is to analyse reasons of using new lexical borrowings in advertising, taking into account features of advertising as a genre. The empirical basis of the analysis consists of advertisements including borrowings that were collected in the Database of the New Borrowings. The article offers a qualitative analysis of borrowings in advertising.The theoretical basis of the article is a generalised classification of reasons for lexical borrowing, which includes designative, semantic, stylistic and sociopsychological reasons. Further a more detailed explanation is given by presen

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Dziemdziela, Paweł. "Działalność informacyjno-promocyjna Grupowej Oczyszczalni Ścieków Łódzkiej Aglomeracji Miejskiej w kształtowaniu świadomości ekologicznej." Turystyka i Rozwój Regionalny, no. 8 (December 29, 2017): 47–54. http://dx.doi.org/10.22630/tirr.2017.8.17.

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The article presents the role of ecological education as a form of information and promotion activities based on the example of Group Sewage Treatment Plant of Łódź City Agglomeration in Łódź. It presents the results of research on the impact of ecological education on residents and the value of the advertising equivalent (AVE) obtained depending on the type of medium.

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Egorova, Liudmila, and Marina Ryabova. "Pragmatic markedness of elocutive means of Russian advertising texts and the specifics of their translation into English." SHS Web of Conferences 88 (2020): 03002. http://dx.doi.org/10.1051/shsconf/20208803002.

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The article discusses the problem of pragmatic conditionality of advertising texts in translation studies since the development of digital infrastructure, the transition to network principles of communication, global involvement of all countries in international market processes lead to the increasing importance of the quality of advertising texts translation into different target languages. As the communicative success of advertising texts is related to the elocutive component, the attention of researchers from Russia, Great Britain, the USA, Germany and other countries is focused on maximizi

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Santosa, Hedi Pudjo. "PROFILING DAN BERBAGAI GAGASAN POLITIK KEPENTINGAN MASYARAKAT LOKAL DALAM IKLAN PEMILIHAN GUBERNUR JAWA TENGAH 2013." JURNAL ILMU SOSIAL 13, no. 1 (2016): 52–61. http://dx.doi.org/10.14710/jis.13.1.2014.52-61.

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In a political branding, there are various mechanisms by which local candidates profiling themselves and present a variety of political ideas associated with the interests of local communities. The values of the locality, the figure personality, distinctive local political sentiment of this can be traced in the local political advertising in Central Java Gubernatorial election in 2013.Which is usually appear in the equivalent combination of political sentiment and tagline

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Mancini, Marco, Patrizia Cherubino, Ana Martinez, et al. "What Is behind In-Stream Advertising on YouTube? A Remote Neuromarketing Study employing Eye-Tracking and Facial Coding techniques." Brain Sciences 13, no. 10 (2023): 1481. http://dx.doi.org/10.3390/brainsci13101481.

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Not all elements displayed in a YouTube in-stream video ad are attributable to the ad itself. Some of those are automatically introduced by the platform, such as the countdown timer and the time progress bar. In recent years, some authors started exploring the effects associated with the presence of such non-ad items, providing valuable findings. However, objective evaluation of viewers’ visual attention is lacking in this context as well as emotional investigation. In addition, previous research showed how the manipulation of seemingly negligible details can yield dramatically different outco

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Tunnisa, Fira Maghfiro. "Language Options in Food Product Advertising on Youtube." Inkubis : Jurnal Ekonomi dan Bisnis 5, no. 2 (2024): 269–80. http://dx.doi.org/10.59261/inkubis.v5i2.77.

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The purpose of this study is to describe the form of language choice in speech events in advertisements for food products on YouTube and to describe the factors that determine the choice of language in speech events in advertisements for food products on YouTube.This research uses a qualitative descriptive research type. This research was carried out from December 2020 to May 2021. The data taken in this study were the utterances of commercial stars in 20 advertisements for food products on YouTube videos which were transcribed in written text. The data source used is food product advertisemen

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Tunnisa, Fira Maghfiro. "Language Options in Food Product Advertising on YouTube." Journal of Digital Business and Data Science 1, no. 1 (2024): 13–21. https://doi.org/10.59261/jdbs.v1i1.3.

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The purpose of this study is to describe the form of language choice in speech events in advertisements for food products on YouTube and to describe the factors that determine the choice of language in speech events in advertisements for food products on YouTube.This research uses a qualitative descriptive research type. This research was carried out from December 2020 to May 2021. The data taken in this study were the utterances of commercial stars in 20 advertisements for food products on YouTube videos which were transcribed in written text. The data source used is food product advertisemen

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Wu, Chen. "Creativity in Translation: A Study on Apple’s English-Chinese Advertising Translation based on Communicative Translation Approach." International Journal of Education and Humanities 14, no. 3 (2024): 249–51. http://dx.doi.org/10.54097/9ps64a11.

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With a focus on creativity, this study investigates the translation of Apple’s English-to-Chinese advertisements in light of Peter Newmark’s Communicative Translation approach. Detailed analysis reveals that Apple’s creative use of translation techniques such as idioms, puns, and network catchphrases, instead of literal translation, effectively produces an equivalent effect on the target audience. This research highlights the significance of creativity in tech product advertising translation, offering insights for advertisers seeking to create compelling and engaging translations.

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Pozhydaieva, Nadia. "PROBLEMS OF TRANSLATING SLOGANS CONSIDERING THE ASPECT OF CROSSCULTURAL COMMUNICATION." Naukovì zapiski Nacìonalʹnogo unìversitetu «Ostrozʹka akademìâ». Serìâ «Fìlologìâ» 1, no. 9(77) (2020): 212–14. http://dx.doi.org/10.25264/2519-2558-2020-9(77)-212-214.

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The article tackles the problem of finding translation matches in order to render the idea and save the emotional content of the source advertisement text in the target text, thus preserving its preciseness. It also highlights the aspect of cross-cultural communication involved, which requires on part of its participants realizing inevitable cultural differences and overcoming cultural barriers to achieve mutual understanding and respect. With globalization of all spheres of life it is natural to assume that we are becoming part of world web media which will contribute to forming new thought p

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Fajardo Rodríguez-Borlado, Paula, and Concha Pérez-Curiel Pérez-Curiel. "Impacto de la inteligencia artificial en la moda. Análisis de influencers digitales en las fashion weeks internacionales." Universitas, no. 41 (August 27, 2024): 75–99. http://dx.doi.org/10.17163/uni.n41.2024.03.

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The phenomenon of digital influencers has transformed the way brands communicate with their audience via social networks. In a society that is governed by immediacy, companies have taken the lead in considering Instagram as the platform on which to advertise their products. In this scenario, influencers become a key tool and a business market for advertising. In parallel, Artificial Intelligence has given riseto a world of avatars, a non-human profile, that develop capabilities with unknown effects on audiencesand that focus the attention of fashion brands. The objective of this research is to

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ЧЕРНИК, М., та І. КОНЯЩЕНКОВА. "ПРАГМАТИЧНА АДАПТАЦІЯ НІМЕЦЬКОМОВНОЇ РЕКЛАМИ ДЛЯ УКРАЇНСЬКОГО РЕЦИПІЄНТА". Current issues of linguistics and translation studies 22 (2 грудня 2021): 137–40. https://doi.org/10.31891/2415-7929-2021-22-28.

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The article deals with the analysis of the possibilities of translating German advertising texts into Ukrainian while preserving the pragmatic function of the original text. In the course of the research the main types and kinds of pragmatic adaptation were singled out. We also analysed the examples of adaptation of German-language advertising texts for the Ukrainian recipient and determined that if a translator systematically refuses to adapt a translation, it will eventually weaken the impact of the target text. In order to maintain the pragmatic and communicative effect in advertising, the

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Dewi, Ratna Sari, and Rezky Khoirina Tarihoran. "Code Mixing in Health and Hygiene Products Online Advertisements in Indonesia during COVID-19 Pandemic." International Journal of Research and Review 8, no. 5 (2021): 225–30. http://dx.doi.org/10.52403/ijrr.20210530.

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During the Covid-19 Pandemic, sales figures for health and hygiene products increased sharply. To promote their products, manufacturers take advantage of online media as a promotional medium for reasons of cutting costs and effectiveness. Advertisers employ a variety of creative strategies, including language usage. Certain advertisements incorporate a foreign language, such as English, into the native language. Code mixing is a sociolinguistic study that examines what happens when two languages are mixed in the same sentence in a multilingual society. The purpose of this study was to determin

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Al- Qordhowi, Andrian Firdaus Yusuf, Muaffaq A. Jani, and Hary Moetriono. "INTEGRATED CONTROL PROJECT BASED ON COST AND TIME." International Journal on Advanced Technology, Engineering, and Information System (IJATEIS) 2, no. 1 (2023): 52–73. http://dx.doi.org/10.55047/ijateis.v2i1.695.

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The development and growth of the adult advertising industry in Indonesia is progressing rapidly, characterized by a wide range of advertising models and types. Surabaya, the second largest metropolis after Jakarta, is also actively engaged in the competition for advertisers. In this study, an analysis of the concept of value was conducted using Microsoft Project 2007. By inputting data relevant to the analysis into the program, Microsoft Project automatically performs the necessary calculations according to the predefined formulas. This automation ensures that the results of the value analysi

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Moshirnia, Andrew, and Aaron Dozeman. "In All Fairness: Using Political Broadcast Access Doctrine to Tailor Public Campaign Fund Matching." University of Michigan Journal of Law Reform, no. 48.3 (2015): 641. http://dx.doi.org/10.36646/mjlr.48.3.in.

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Recent United States Supreme Court decisions have undermined the viability of campaign public financing systems, a vital tool for fighting political corruption. First, Citizens United v. FEC allowed privately financed candidates and independent groups to spend unlimited amounts of money on campaigning. Publicly financed candidates now risk being vastly outspent. Second, Arizona Free Enterprise Club’s Freedom PAC v. Bennett invalidated a proportional fund matching system whereby privately financed candidates’ or independent groups’ spending triggered funds to publicly funded candidates. These d

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Kontsevaia, Diana B., and Paul D. Berger. "Mobile Marketing in China: Can WeChat Turn Their New Advertising Strategy into a Sustainable Advantage?" International Journal of Marketing Studies 8, no. 4 (2016): 37. http://dx.doi.org/10.5539/ijms.v8n4p37.

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<p>WeChat is China’s equivalent of WhatsApp, Facebook, and Paypal all combined into one app. In this paper, we examine mobile marketing in China, and specifically focus on WeChat’s strategy in opening up its platform to advertising. There is profit potential and also risk potential for WeChat in adopting this strategy. We discuss aspects of this strategy along various dimensions, compare WeChat and Facebook where relevant, and stress how and why WeChat needs to be cautious as it goes forward, to avoid various pitfalls that were handled unsuccessfully by Weibo. Core issues that are discus

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Bauer, Brittney C., Brad D. Carlson, and Clark D. Johnson. "The match-up hypotheses revisited: matching social judgments and advertising messaging in celebrity endorsements." European Journal of Marketing 56, no. 3 (2022): 869–98. http://dx.doi.org/10.1108/ejm-07-2020-0541.

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Purpose Although endorsers are thought to be highly effective when they match-up with a product, the current understanding of endorser match-up offers little insight for distinctions between equally attractive and trustworthy endorsers who have equivalent expertise in the product category, yet still diverge in their performance. Therefore, the main purpose of this research is to understand how a match between social judgments (i.e. warmth vs competence) of a celebrity endorser and specific advertising appeals (i.e. symbolic vs utilitarian) can improve consumer responses to an endorsement. Desi

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Hidalgo Villodres, María del Carmen, Fernando Casado Castro, and Patricia García-Leiva. "Communicating climate change: Improving the effectiveness of public campaigns." Escritos de Psicología - Psychological Writings 7, no. 2 (2014): 28–35. http://dx.doi.org/10.24310/espsiescpsi.v7i2.13256.

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Research on climate change highlights the need to develop more effective campaigns to increase citizens’ awareness of this issue, increase their willingness to accept the measures necessary to halt this phenomenon and change their behaviour. This paper describes a study which analyzed the effectiveness of an advertising message that combined informative and motivational variables on proenvironmental attitudes and intended behaviour. The study sample consisted of 180 university students, divided into two equivalent groups. The results supported the initial hypothesis,the participants in the gro

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Pratami, Rezki, and Afrina Sari. "Korean Celebrity Brand Ambassador as a Strategy to Increase Sales of PT. Shopee Indonesia (Study: “Gfriend” In Shopee 11.11 Big Sale)." Mediator: Jurnal Komunikasi 13, no. 2 (2020): 249–62. http://dx.doi.org/10.29313/mediator.v13i2.6090.

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This article examines PT. Shopee Indonesia's strategy in increasing sales with Korean celebrity brand ambassadors. Theory used is the integrated marketing communication theory by Kotler & Armstrong (2008) and brand ambassador concept owned by Rossita & Percy (2005). Data analysis is with observation, documentation and interviews of 4 informants by applying case study methods. The results showed choosing GFRIEND as the brand ambassador of Shopee 11.11 Big Sale campaign resulted in the sale of 70 million items sold on November 11, 2019, and sales tripled in the first hour compared to 201

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Yasid, Muhammad, Nanci Yosepin Simbolon, Boy Chasea Pasi, and Ricky Pratama Siregar. "PERLINDUNGAN HUKUM TERHADAP KONSUMEN ATAS PRODUK OBRAL DENGAN IKLAN TANPA INFORMASI YANG JELAS." JURNAL RECTUM: Tinjauan Yuridis Penanganan Tindak Pidana 2, no. 2 (2020): 110. http://dx.doi.org/10.46930/jurnalrectum.v2i2.643.

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The existence of a product that is sold on sale can benefit parties, (the businessperson and the consumer). However, the existence of hidden conditions in the sale of products sold on these sales, is clearly very detrimental to consumers. In order to be more attractive to consumers in buying sale products, businesses use advertising facilities but unfortunately, most of these advertisements contain information that is not clear, thus violating the rights of consumers, which in the end, consumers also suffer losses. The results of this study indicate that advertisements without clear informatio

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Winzer, Eva, Brigitte Naderer, Simeon Klein, Leah Lercher, and Maria Wakolbinger. "Promotion of Food and Beverages by German-Speaking Influencers Popular with Adolescents on TikTok, YouTube and Instagram." International Journal of Environmental Research and Public Health 19, no. 17 (2022): 10911. http://dx.doi.org/10.3390/ijerph191710911.

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The promotion of nutritionally poor food and beverages (F&B) has a proven effect on children’s eating preferences and, therefore, plays a significant role in today’s childhood obesity epidemic. This study’s objective was to assess the prevalence (exposure) and context (power) of the F&B cues in influencer content across three platforms: TikTok, YouTube, and Instagram. The selected influencers were popular with adolescents, with a combined total of more than 34 million followers/subscribers. We employed the YouTube Influencer Marketing Protocol from the World Health Organization (WHO) a

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Hizi, Gil. "The Dao of Happiness in Contemporary China: On the Encompassing Meanings and Affects of “Xingfu”." China Perspectives 139 (2024): 81–90. https://doi.org/10.4000/130gv.

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The notion of happiness has been extended in recent decades from a quality of well-being to a value-laden concept employed in political campaigns, development plans, commercial advertising, and transnational psychology. In China, the term xingfu has extended through this tendency, articulated as an equivalent of deep-seated individualised “happiness,” while also carrying elements of livelihood and social welfare. Drawing on fieldwork in psychological workshops and diverse academic and political texts, this article conceptualises the semiotic and communicative attributes of xingfu in Chinese so

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Li, Ruobing, Michail Vafeiadis, Anli Xiao, and Guolan Yang. "The role of corporate credibility and bandwagon cues in sponsored social media advertising." Corporate Communications: An International Journal 25, no. 3 (2020): 495–513. http://dx.doi.org/10.1108/ccij-09-2019-0108.

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PurposeSponsored social media content is one of the advertising strategies that companies implement so that ads appear as native to the delivery platform without making consumers feel that they are directly targeted. Hence, the current study examines whether prominently featuring corporate information on social media ads affects how consumers perceive them. It also investigates whether an ad's evaluation metrics on Twitter (e.g. number of likes/comments) influence its persuasiveness and consumers' behavioral intentions towards the sponsoring company. Underlying cognitive and affective mechanis

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Pershukov, Viacheslav, Vladimir Artisyuk, and Andrey Kashirsky. "Paving the Way to Green Status for Nuclear Power." Sustainability 14, no. 15 (2022): 9339. http://dx.doi.org/10.3390/su14159339.

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The paper considers a way to bring nuclear power into the category of “green” energy technologies; thus advertising its critical role in achieving the sustainable development goals adopted by the UN in 2015, and presents an option of nuclear power development based on a new technological platform (NTP) with two pillars: closed nuclear fuel cycle (CNFC), and fast reactors (FR). Provisions are formulated to break through the skepticism of nuclear power opponents. The “PRORYV” (the Russian equivalent for “break-through”) project is focused on proving the industrial feasibility of the closed fuel

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Bak, Meredith A. "Grand Illusions: Large-Scale Optical Toys and Contemporary Scientific Spectacle." Teorie vědy / Theory of Science 35, no. 1 (2013): 249–67. http://dx.doi.org/10.46938/tv.2013.190.

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Nineteenth-century optical toys that showcase illusions of motion such as the phenakistoscope, zoetrope, and praxinoscope, have enjoyed active “afterlives” in the twentieth and twenty-first centuries. Contemporary incarnations of the zoetrope are frequently found in the realms of fine art and advertising, and they are often much larger than their nineteenth-century counterparts. This article argues that modern-day optical toys are able to conjure feelings of wonder and spectacle equivalent to their nineteenth-century antecedents because of their adjustment in scale. Exploring a range of contem

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Chen, Ting, Sarah Gentry, Dechao Qiu, et al. "Online Information on Electronic Cigarettes: Comparative Study of Relevant Websites From Baidu and Google Search Engines." Journal of Medical Internet Research 22, no. 1 (2020): e14725. http://dx.doi.org/10.2196/14725.

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Background Online information on electronic cigarettes (e-cigarettes) may influence people’s perception and use of e-cigarettes. Websites with information on e-cigarettes in the Chinese language have not been systematically assessed. Objective The aim of this study was to assess and compare the types and credibility of Web-based information on e-cigarettes identified from Google (in English) and Baidu (in Chinese) search engines. Methods We used the keywords vaping or e-cigarettes to conduct a search on Google and the equivalent Chinese characters for Baidu. The first 50 unique and relevant we

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Cahill, Tiernan J., Blake Wertz, Qiankun Zhong, et al. "The Search for Consumers of Web-Based Raw DNA Interpretation Services: Using Social Media to Target Hard-to-Reach Populations." Journal of Medical Internet Research 21, no. 7 (2019): e12980. http://dx.doi.org/10.2196/12980.

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Background In recent years, there has been a proliferation of third-party Web-based services available to consumers to interpret raw DNA from direct-to-consumer genetic testing companies. Little is known about who uses these services and the downstream health implications. Identifying this hard-to-reach population of consumers for research raised questions about the most effective recruitment methods to undertake. Past studies have found that Web-based social media survey distribution can be cost-effective for targeting hard-to-reach populations, yet comparative efficacy information across pla

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Nasrulloh Isnain, Reza Avrizal, and Heru Sulistiono. "PKM Pemanfaatan Facebook Canvas Sebagai Tools Pemasaran Produk Pada Cynara's Corner." Jurnal Suara Pengabdian 45 1, no. 3 (2022): 31–34. http://dx.doi.org/10.56444/pengabdian45.v1i3.112.

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Today there are various kinds of social media for business. Some examples social media for business including Facebook, Youtube, Blogs, Instagram, Twitter, Snapchat. From a variety of social media that are often used by business actors is facebook. Facebook users in Indonesia reach 129.9 million in early 2022. This figure is derived from advertising reach sources Facebook to Indonesian users. Thus, the percentage of users Facebook in Indonesia is equivalent to 46.8 percent of the total population in early 2022. In the world of marketing, social media plays an important role is very important i

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Mishra, Amardeep. "Autonomous obstacle avoidance maneuvering of thrust-vectored airship with neural network control." Proceedings of the Institution of Mechanical Engineers, Part G: Journal of Aerospace Engineering 234, no. 3 (2019): 689–708. http://dx.doi.org/10.1177/0954410019879821.

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There has been a renewed interest in recent times in airship technology owing to its potential usage for applications ranging from defense, scientific exploration, advertising to even remote monitoring. For airships to expand operational profile, further enhancement of configurational features and control development for full autonomy are key technologies gaining attention. In this paper, beginning with the mathematical modeling of a thrust-vectored airship, the integrated motion planning and controller development for vehicle autonomy, taking into account various uncertainties, are dealt with

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Ganesan, Sukirth M., Shareef M. Dabdoub, Haikady N. Nagaraja, et al. "Adverse effects of electronic cigarettes on the disease-naive oral microbiome." Science Advances 6, no. 22 (2020): eaaz0108. http://dx.doi.org/10.1126/sciadv.aaz0108.

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Six percent of Americans, including 3 million high schoolers, use e-cigarettes, which contain potentially toxic substances, volatile organic compounds, and metals. We present the first human study on the effects of e-cigarette exposure in the oral cavity. By interrogating both immunoinflammatory responses and microbial functional dynamics, we discovered pathogen overrepresentation, higher virulence signatures, and a brisk proinflammatory signal in clinically healthy e-cigarette users, equivalent to patients with severe periodontitis. Using RNA sequencing and confocal and electron microscopy to

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Rodríguez Arrizabalaga, Beatriz. "Present-day Spanish fashion lexicon dresses up in English." Revista Alicantina de Estudios Ingleses, no. 30 (December 15, 2017): 239. http://dx.doi.org/10.14198/raei.2017.30.09.

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Lexical borrowings can be regarded as one of the clearest and most direct consequences of any language contact situation. However, not all the borrowings that enter a language are alike. Since their entrance in a given language is motivated by different reasons, two general kinds of borrowings must be distinguished: necessary borrowings which name ideas and concepts for which the recipient language does not have any equivalent term; and superfluous borrowings which, on the contrary, refer to realities for which the recipient language already has equivalent terms. This paper focuses on the latt

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Rejer, Izabela, Jarosław Jankowski, Justyna Dreger, and Krzysztof Lorenz. "Viewer Engagement in Response to Mixed and Uniform Emotional Content in Marketing Videos—An Electroencephalographic Study." Sensors 24, no. 2 (2024): 517. http://dx.doi.org/10.3390/s24020517.

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This study presents the results of an experiment designed to investigate whether marketing videos containing mixed emotional content can sustain consumers interest longer compared to videos conveying a consistent emotional message. During the experiment, thirteen participants, wearing EEG (electroencephalographic) caps, were exposed to eight marketing videos with diverse emotional tones. Participant engagement was measured with an engagement index, a metric derived from the power of brain activity recorded over the frontal and parietal cortex and computed within three distinct frequency bands:

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Azhar, Muzayyin, Rina Sutia Hayu, and Chairil Affandy. "Analysis of the Promotion Mix Implementation of SMKN 7 Bengkulu City." Manager Review 5, no. 2 (2023): 245–55. https://doi.org/10.33369/tmr.v5i2.32872.

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Abstract: This research aims to explore the implementation of the promotional mix at SMKN 7 in Bengkulu City. The research is of a qualitative and exploratory descriptive nature. Convenience sampling was employed for sample selection. The findings reveal that the implementation of the promotional mix at SMKN 7 in Bengkulu City is highly effective. The school utilizes all components of the promotional mix, including advertising through print media and social media. Sales promotion is carried out by providing various high-quality facilities and infrastructure. Furthermore, the school offers a va

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НАТОЧЕЕВА, Н. Н., та Г. Г. МОРГОШИЯ. "ФОРМИРОВАНИЕ ОБМЕННОЙ СТОИМОСТИ ТОВАРОВ В БАРТЕРНЫХ СДЕЛКАХ". Экономика и предпринимательство, № 11(172) (12 жовтня 2024): 1463–66. http://dx.doi.org/10.34925/eip.2024.172.11.261.

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Статья посвящена исследованию формирования обменной стоимости товаров в бартерных сделках, проводимых по договору мены согласно законодательства. Обмениваемая стоимость товаров по бартеру может быть равноценной или не равноценной с доплатой, как правило, близкой к рыночной, но закрепленной в договоре мены. В статье выполнен анализ научной базы по формированию цены товаров в бартерных сделках, который показал, что такая цена должна быть согласована с реальной хозяйственной практикой, с высоким уровнем полезности для участников бартерного рынка, а сам обмен эквивалентным по стоимости товаров. В

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Çinar, Candan. "Marketing strategies in the Istanbul housing market." International Journal of Housing Markets and Analysis 7, no. 4 (2014): 489–505. http://dx.doi.org/10.1108/ijhma-05-2013-0031.

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Purpose – The purpose of this study is to demonstrate whether the leading argument of construction firms, which have been active in the mass production of housing for the past 10 years in Istanbul, that in addition to the features of the house itself, the position of the house in the city, in other words its location, the new lifestyles the house offers and the social reinforcements the house provides are of great significance is valid or not. This was done by analyzing the contents of the advertising copies of houses present in the printed media. Design/methodology/approach – In this study, t

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