Relevant bibliographies by topics / Anti-crisis marketing

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Book chapters
  4. Conference papers

Academic literature on the topic 'Anti-crisis marketing'

Author: Grafiati
Published: 28 May 2022
Last updated: 31 July 2025

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Journal articles on the topic "Anti-crisis marketing"

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Larka, Ludmila. "DIAGNOSTICS OF THE EFFICIENCY OF ANTI-CRISIS MARKETING AT THE ENTERPRISE." Bulletin of the National Technical University "Kharkiv Polytechnic Institute" (economic sciences), no. 4 (November 18, 2022): 40–43. http://dx.doi.org/10.20998/2519-4461.2022.4.40.

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The necessity of applying the principles of anti-crisis marketing in modern conditions and diagnosing the effectiveness of its application within the concept of anti-crisis management is substantiated. The need to analyze the effectiveness of the marketing management subsystem in relation to other functional management subsystems is emphasized: production management, personnel management, financial management, innovation management. Indicators of the effectiveness of marketing activity are systematized, which are expedient to use when diagnosing the effectiveness of anti-crisis marketing at th
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LARKA, Ludmila. "DIAGNOSTICS OF THE EFFICIENCY OF MARKETING RESEARCH IN AN ANTI-CRISIS MANAGEMENT SYSTEM." Herald of Khmelnytskyi National University. Economic sciences 312, no. 6(1) (2022): 224–27. http://dx.doi.org/10.31891/2307-5740-2022-312-6(1)-34.

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The main methodological approaches to determining the effectiveness of marketing research in the anti-crisis marketing system are shown. It was determined that, depending on the stage of development of the crisis situation, the diagnosis of the effectiveness of marketing research should take place within the limits of preventive, crisis and post-crisis marketing systems. Diagnostics of the effectiveness of marketing research should take place in quantitative and qualitative dimensions. It is clarified that when evaluating the effectiveness of marketing research, it is necessary to correlate th
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Germanchuk, Alla N., and Nazar S. Davidets. "ANTI–CRISIS MARKETING AS A STRATEGY FOR SUCCESSFUL BUSINESS DEVELOPMENT IN THE CONDITIONS OF EXTERNAL ENVIRONMENTAL UNCERTAINTY." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 12/15, no. 153 (2024): 237–44. https://doi.org/10.36871/ek.up.p.r.2024.12.15.028.

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The article discloses the content of anti-crisis marketing in the conditions of external uncertainty, defines general and specific principles of anti-crisis marketing, gives a characteristic of anti-crisis marketing depending on the stages of crisis development at the enterprise and considers its types: preventive, active, stimulating and post-crisis marketing.
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Милько, Інна, та Наталія Вавдіюк. "СУЧАСНІ ІНФОРМАЦІЙНІ ТЕХНОЛОГІЇ В МАРКЕТИНГУ ЯК ІНСТРУМЕНТ АНТИКРИЗОВОЇ СТРАТЕГІЇ ПІДПРИЄМСТВА". Economic journal of Lesya Ukrainka Volyn National University 2, № 42 (2025): 182–90. https://doi.org/10.29038/2786-4618-2025-02-182-190.

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Introduction. In the conditions of modern economic instability and global crisis phenomena, enterprises are forced to look for new approaches to preserving and strengthening their positions in the market. One of the most effective directions for forming an anti-crisis strategy is the introduction of modern information technologies into marketing activities. The purpose of the article is research into the role of modern information technologies in the formation and implementation of an enterprise's anti-crisis marketing strategy. Methods. The use of methods of analysis and synthesis, comparison
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Gurdzhiyan, Vladimir L., and Roman E. Mikhaylov. "Areas of Restructuring the Marketing System in the Anti-Crisis Program of the Organization." Oeconomia et Jus, no. 3 (September 27, 2024): 32–41. http://dx.doi.org/10.47026/2499-9636-2024-3-32-41.

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In today's rapidly changing market conditions, organizations wishing to be competitive require flexibility and responsiveness to changes in the market environment. The high dynamism of the market environment leads to an increase in the number of crises in organizations. In this regard, in order to successfully overcome the crisis, it is necessary to draw up a competent anti-crisis program that allows you to get out of the crisis situation with minimal damage. In the anti-crisis program, an important role is played by provisions devoted to marketing, which are the starting point for the precise
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Shagieva, Al'bina, Gul'naz Vagazova, and Aleksandra Pavlova. "DEVELOPMENT OF AN OPTIMIZATION ANTI-CRISIS MANAGEMENT MODEL IN INDUSTRIAL POULTRY USING MARKETING TECHNOLOGIES." Vestnik of Kazan State Agrarian University 15, no. 1 (2020): 130–36. http://dx.doi.org/10.12737/2073-0462-2020-130-136.

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The studies were carried out with the aim of developing a model for optimizing anti-crisis management of business entities in the poultry industry using marketing technologies. The article discusses current issues related to the development of a model for optimizing crisis management in the poultry industry using marketing technologies. The key problems requiring improvement of anti-crisis management of enterprises in the poultry industry are recognition of pre-crisis situations, ensuring the company’s activity in a crisis, motivating the workforce and stimulating the poultry products market,
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Bahorka, Mariia, Tetiana Ustik, and Liudmila Kvasova. "THE PLACE OF MARKETING ACTIVITIES IN THE CRISIS MANAGEMENT SYSTEM." Three Seas Economic Journal 3, no. 3 (2022): 15–20. http://dx.doi.org/10.30525/2661-5150/2022-3-3.

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The purpose of the article is to establish the place of marketing in crisis management of the enterprise, to study the role of the main aspects of crisis marketing in modern enterprises; mastering the components of marketing crisis management of enterprises, to avoid the vulnerability of the enterprise to crisis phenomena and eliminate their consequences. The methodological basis of the study was the generalization of the results of applied research in the field of economics, scientific works of domestic and foreign scientists, which highlight the fundamental theories of competitive advantage,
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Bahorka, Mariia, Liudmila Kvasova, and Yuliia Yakubenko. "MARKETING SUPPORT FOR ANTI-CRISIS MANAGEMENT OF AN AGRICULTURAL ENTERPRISE." Economics & Education 8, no. 1 (2023): 17–23. http://dx.doi.org/10.30525/2500-946x/2023-1-2.

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The purpose of the article is to study the theoretical approaches of anti-crisis management, to generalise the causes of crisis phenomena of agricultural enterprises, to determine the main components of marketing support in the anti-crisis management system to optimise the "producer-market-consumer" chain in order to avoid and overcome the crisis state of the enterprise. The methodological basis of the study was a synthesis of the results of applied research in economics, scientific works of domestic and foreign scientists, which highlighted the basic theories of competitive advantage, competi
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Shumilo, O. S., V. A. Yevtushenko, and A. V. Chumak. "The Role of Marketing in Crisis Management under the Current Conditions of Enterprises Functioning." Business Inform 11, no. 526 (2021): 461–66. http://dx.doi.org/10.32983/2222-4459-2021-11-461-466.

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The article is aimed at supplementing the theoretical provisions on the essence and role of marketing in crisis management and the formation of anti-crisis strategies, as well as proving the relevance of increasing the efficiency of the marketing activities of enterprise during the current transformations of the external environment. The essence of crisis management as a controlled process of either preventing or overcoming the crisis, which corresponds to the goals of the organization and to the objective tendencies of its development, is determined and the statements in which it is displayed
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Kostin, I. S. "Anti–crisis strategy as the basis of anti–crisis management." Scientific notes of the Russian academy of entrepreneurship 23, no. 1 (2024): 11–17. http://dx.doi.org/10.24182/2073-6258-2024-23-1-11-17.

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The article discusses the current topic: anti–crisis strategy as the most important component of the basis of anti–crisis management of the company. Within the framework of article, we reveal the essence, the anti–crisis strategy of the organization, as well as the problems that may arise in the process. Practical, functional and methodological problems are highlighted as the main problems. In the course special emphasis is placed on new, modern approaches and stages of developing an anti–crisis strategy: monitoring of alarm signals, preventive measures, identification of crisis parameters, in
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Dissertations / Theses on the topic "Anti-crisis marketing"

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Мельник, Юлія Миколаївна, Юлия Николаевна Мельник та Yuliia Mykolaivna Melnyk. "Перспективи розвитку антикризового маркетингу". Thesis, Цифрова типографія, 2013. http://essuir.sumdu.edu.ua/handle/123456789/33358.

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Проаналізовано перспективи розвитку антикризового маркетингу При цитуванні документа, використовуйте посилання http://essuir.sumdu.edu.ua/handle/123456789/33358<br>Проанализированы перспективы развития антикризисного маркетинга При цитировании документа, используйте ссылку http://essuir.sumdu.edu.ua/handle/123456789/33358<br>Analyzed the prospects of the development of anti-crisis marketing When you are citing the document, use the following link http://essuir.sumdu.edu.ua/handle/123456789/33358
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Wożniak, Leshek, D. O. Ziz, and Д. О. Зиз. "Anti-crisis management as a basis for improving the competitive status of the enterprise." Thesis, National Aviation University, 2021. https://er.nau.edu.ua/handle/NAU/53337.

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1. Ареф’єва О.В. Ковальчук А. М. Економічний механізм підтримання фінансової безпеки підприємства через антикризове управління та реінжиніринг. Вісник Хмельницького національного університету. 2018. № 6. т.3 (264). с. 76-82. 2.Прохорова, В., Божанова, О., Дуднєва, Ю. (2021). Convergent-cognitive bases of innovative development of industrial enterprises. Adaptive Management: Theory and Practice. Series Economics, 10(20).<br>Company's activity in market conditions is accompanied by negative impacts of external environment factors as on the competitive status and its possible dynamics, and on
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Мельник, Юлія Миколаївна, Юлия Николаевна Мельник, Yuliia Mykolaivna Melnyk та В. С. Литвиненко. "Підходи до визначення поняття антикризового менеджменту". Thesis, Сумський державний університет, 2014. http://essuir.sumdu.edu.ua/handle/123456789/36427.

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При виникненні кризового стану на підприємстві існує ряд причин, таких як: загроза неплатоспроможності та банкрутства, невдало обрана маркетингова стратегія і, як наслідок, зупинення виробництва, радикальні зміни в управлінні та стратегії фірми, втрата важливої інформацій, значні труднощі в бізнесі, поразка в конкурентній боротьбі, коливання в ринковій кон’юнктурі, несприятливі зовнішньоекономічні умови, а нерідко, загальноекономічна та політична ситуація в країні або у світі. При цитуванні документа, використовуйте посилання http://essuir.sumdu.edu.ua/handle/123456789/36427
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Данилюк, Є. Ю. "Необхідність застосування антикризового банківського маркетингу". Thesis, Українська академія банківської справи Національного банку України, 2011. http://essuir.sumdu.edu.ua/handle/123456789/63389.

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Традиційно метою маркетингової діяльності банку є залучення клієнтів, розширення спектра обслуговування, завоювання ринку та забезпечення успішної реалізації споживачам фінансово-кредитних послуг. При цьому значення банківського маркетингу в конкурентних умовах сучасного ринку постійно зростає, і його зміст та цілі істотно змінюються під впливом необхідності вирішення завдань, які постають перед кредитними організаціями в результаті зростаючої конкуренції на фінансових ринках і мінливих відносин між банками та клієнтами.
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Карамышева, А. А., та A. A. Karamysheva. "Разработка проекта вывода компании из кризиса на основе стратегии «голубого океана» : магистерская диссертация". Master's thesis, б. и, 2020. http://hdl.handle.net/10995/94595.

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Актуальность темы: в современных условиях пандемии и сложившейся напряженной конкурентной борьбы возросла роль стратегического планирования, которое определяет жизнеспособность и стабильность работы предприятия. Цель – разработка методического подхода и практического инструментария для реализации антикризисной стратегии компании на основе стратегии «голубого океана» с применением технологий проектного управления. Задачи: изучить теоретические аспекты базовых стратегий вывода компании из кризиса и проектных технологий в реализации стратегии; проанализировать внешнюю и внутреннюю среды компании
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Удовиченко, Д. Л. "Особливості маркетингової діяльності підприємств харчової промисловості". Master's thesis, Сумський державний університет, 2019. http://essuir.sumdu.edu.ua/handle/123456789/75896.

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Актуальність теми роботи полягає у розроблення та реалізація заходів, спрямованих на нейтралізацію факторів, які можуть негативно впливаюти на діяльність підприємства. Мета роботи – аналіз ринку харчової промисловості та маркетингова діяльності підприємства, його розташування, вибір товарної продукції та комунікаційної діяльності. Завдання роботи: дослідження макро- та мікросередовище підприємства; аналіз ринку підприємства для надання послуг на проспекті Курський 105; проведення геомаркетингових досліджень для визначення середньоденної кількості споживачів; розробити антикризові стратегії;
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Лук’янчук, Г. О. "Економічне обґрунтування диверсифікації діяльності підприємства (на прикладі ТОВ “Верес”)". Thesis, 2018. http://dspace.oneu.edu.ua/jspui/handle/123456789/9921.

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У роботі розглядаються теоретичні аспекти диверсифікації діяльності підприємства: сутність диверсифікації, типи та види, завдання та ін. Проаналізовано існуючі недоліки в стратегії розвитку підприємства ТОВ «Верес» та його фінансово-економічний стан, ризики реалізації проекту та можливість їх зменшення. Запропоновано заходи щодо вдосконалення стратегії підприємства – диверсифікації його діяльності.<br>The work deals with theoretical aspects of diversification of enterprise activity are considered: the essence of diversification, types, tasks, etc. Author analyzed the existing disadvantag
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Book chapters on the topic "Anti-crisis marketing"

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Eremeev, Maxim, Irog Kublin, Anna Shindryaeva, Shakir Yagubov, and Olga Kondrashova. "Anti-crisis Marketing at the Enterprises of the Energy Complex in a New Reality." In Lecture Notes in Civil Engineering. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-86047-9_3.

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Shikovets, Catherine, Halyna Kvita, and Svitlana Bebko. "DIGITAL MARKETING STRATEGIES OF NON-PROFIT ORGANIZATIONS." In ANTI-CRISIS MANAGEMENT: GLOBAL TRENDS AND NATIONAL PECULIARITIES. Publishing House “Baltija Publishing”, 2022. http://dx.doi.org/10.30525/978-9934-26-275-3-21.

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The scientific paper defines the essence of the formation of digital marketing strategies of non-profit organizations. The concept of non-profit organizations and determinants of their development are considered. A general description and assessment of the development of the marketing activity of the Charitable Foundation "Patients of Ukraine" is provided. The Digital marketing strategy of the Charitable Fund "Patients of Ukraine" was formed. The shortcomings of the existing marketing strategy, problems in the use of digital marketing tools by the "Patients of Ukraine" foundation were identifi
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Bahorka, Mariia, Nataliy Yurchenko, and Inna Abramovych. "DEVELOPMENT OF DIRECTIONS FOR THE ADAPTATION OF UKRAINIAN AGRICULTURAL ENTERPRISES BASED ON RESEARCH OF ENVIRONMENTAL FACTORS AND IMPLEMENTATION OF THE MARKETING SYSTEM OF ANTI-CRISIS MANAGEMENT." In Transformation of the economic system in the context of information technology challenges. Publishing House “Baltija Publishing”, 2024. http://dx.doi.org/10.30525/978-9934-26-437-5-7.

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The purpose of the article is the generalization of research methods in the marketing information system of the environment, the practical implementation of the procedure for researching the competitive environment of an agricultural enterprise, and the development of ways of adapting agricultural enterprises to changes in the competitive marketing environment. The examines the components of the marketing activity management system and makes proposals for management decisions regarding the implementation of marketing tools in the activities of agricultural enterprises. It was determined that f
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Bahorka, Mariia, Liudmila Kvasova, and Nataliy Yurchenko. "MARKETING SUPPORT OF THE ANTI-CRISIS MANAGEMENT OF AN AGRICULTURAL ENTERPRISE." In Transformation of economics, finance and management in the context of world globalization. Publishing House “Baltija Publishing”, 2023. http://dx.doi.org/10.30525/978-9934-26-307-1-17.

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The article examines theoretical approaches to crisis management, summarizes the causes of crisis phenomena in agricultural enterprises, defines the main components of marketing support in the crisis management system to avoid the vulnerability of the enterprise to crisis phenomena and eliminate their consequences. The main methodological approaches, tasks and principles of marketing support are presented, related to the search for target markets, conducting marketing research, developing a competitive product, as well as organizing feedback with consumers, activating demand for the product. M
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Poliakova, Juliia, Oksana Shaida, and Andriy Stepanov. "PRIORITIES AND DIRECTIONS OF INSTITUTIONAL SUPPORT OF EXPORT ACTIVITIES OF UKRAINE." In Anti-Crisis Management: State, Region, Enterprise. Publishing House “Baltija Publishing”, 2020. http://dx.doi.org/10.30525/978-9934-26-020-9-5.

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Prospects for the implementation of the Export Strategy of Ukraine are analysed. Specific features of institutional support of export activities, which are carried out by state institutions and public and non-governmental organizations, are studied. The activity of the State Institution “Export Promotion Office of Ukraine” is examined. The Office is designed to strengthen the export potential of Ukrainian enterprises, promote Ukrainian goods and services abroad, establish cooperation and partnership between domestic and foreign businesses. The paper investigates the work of the institutions ai
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Maksiutenko, Iryna. "APPLICATION OF THE PROVISIONS OF RELATIONSHIP MARKETING ECONOMICS IN IMPLEMENTING STRATEGIC BUSINESS DEVELOPMENT PLANNING." In Anti-Crisis Strategy for the Development of Socio-Economic Systems: Global Challenges. Publishing House “Baltija Publishing”, 2024. https://doi.org/10.30525/978-9934-26-500-6-16.

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Consideration and analysis of the nature of the relationship that arises between a supplier and a customer, regardless of the field of activity, made it possible to determine the absolute criteria for assessing the effectiveness of relationships. Research has shown that supplier companies face a dilemma: to retain old customers or attract new ones. To solve it, it was proposed to use two basic concepts such as “retention” and “retention”. The main indicators were the cost of retention-retention operations and the potential benefits that the company will receive from such customers. The classic
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Tymchuk, Svitlana. "RECREATIONAL TOURISM AS A TOOL FOR ENHANCING THE COMPETITIVENESS OF THE NATIONAL ECONOMY." In Anti-Crisis Strategy for the Development of Socio-Economic Systems: Global Challenges. Publishing House “Baltija Publishing”, 2024. https://doi.org/10.30525/978-9934-26-500-6-18.

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In the study dedicated to analyzing recreational tourism as a tool for enhancing the competitiveness of the national economy, its theoretical foundations, current state, and development prospects in Ukraine were highlighted, along with strategies aimed at strengthening its role in shaping the country's economic competitiveness. It was determined that recreational tourism plays an important role in stimulating economic growth, creating new jobs, developing infrastructure, and enhancing the investment attractiveness of regions. The research examined key theoretical approaches to assessing touris
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Nemyrovska, Oksana. "THE MODEL OF PUBLIC-PRIVATE PARTNERSHIP AS A MECHANISM FOR THE IMPLEMENTATION OF MARKETING POLICY OF TERRITORIAL ECONOMY MANAGEMENT." In Transformation of economics, finance and management in the context of world globalization. Publishing House “Baltija Publishing”, 2023. http://dx.doi.org/10.30525/978-9934-26-307-1-15.

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This research paper enlightens about a public-private partnership as a management technology – a long term agreement between a national or local government and a private company. In terms of the economic crisis, the private sector acquires the status of an equal partner of the state to achieve the strategic objectives of the country's socio-economic development. Anti-crisis planning and recovery of the national economy is possible in case of establishing cooperation between the state, the private sector, and civil society institutions. This is feasible only under the condition of a public-priv
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Conference papers on the topic "Anti-crisis marketing"

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Bahorka, Мariia, and Nataliy Yurchenko. "ANTI-CRISIS MARKETING AS A COMPONENT OF STRATEGIC MANAGEMENT." In Features and trends of socio-economic development in global and local dimensions. Publishing House “Baltija Publishing”, 2022. http://dx.doi.org/10.30525/978-9934-26-244-9-19.

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Kutsarov, Hristomir. "TOURISM UNDER PANDEMIC CONDITIONS: ANALYSIS, IDEAS AND MARKETING APPROACHES FOR RESTART." In TOURISM AND CONNECTIVITY 2020. University publishing house "Science and Economics", University of Economics - Varna, 2020. http://dx.doi.org/10.36997/tc2020.415.

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Tourism is one of the main industries in Bulgarian economy. Its direct and indirect contribution to GDP is around 13%, including annual revenue. The sector is among the most affected by the ever-changing epidemiological situation in different countries, the number of people infected with COVID-19, the anti-epidemic measures ruled by governments and the uncertain situation in the future. The report compares the past five summer seasons in the active months of May-August, on the indicator "visits of foreigners to Bulgaria for the purpose of travel - vacation and excursion" and "Number of complet
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Khumsupa, Dr Malinee. "Political Consumption, Ethical Commodification and Conflict in Thai Politics." In 7th World Conference on Arts, Humanities, Social Sciences and Education. Eurasia Conferences, 2024. https://doi.org/10.62422/978-81-974314-5-6-004.

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Political consumption in Thai politics has emerged in two ways. On the one hand, there has been a significant emergence of Thai Rak Thai Party public policy marketing since the 2000s during the global Neoliberal known as Thaksin Regime (Hewison, 2010). This led to the shape and transcendence of political party branding and marketing (Pandit, 2023) including the fandom strategic campaign of the Move Forward Party later in the 2023 election. Consequently, it shifted political participation and the contemporary hyper-partisan political scene (Colombier, 2024). That means this phenomenon is termed
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