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Journal articles on the topic 'Anti-crisis marketing'

Author: Grafiati

Published: 28 May 2022

Last updated: 31 July 2025

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1

Larka, Ludmila. "DIAGNOSTICS OF THE EFFICIENCY OF ANTI-CRISIS MARKETING AT THE ENTERPRISE." Bulletin of the National Technical University "Kharkiv Polytechnic Institute" (economic sciences), no. 4 (November 18, 2022): 40–43. http://dx.doi.org/10.20998/2519-4461.2022.4.40.

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The necessity of applying the principles of anti-crisis marketing in modern conditions and diagnosing the effectiveness of its application within the concept of anti-crisis management is substantiated. The need to analyze the effectiveness of the marketing management subsystem in relation to other functional management subsystems is emphasized: production management, personnel management, financial management, innovation management. Indicators of the effectiveness of marketing activity are systematized, which are expedient to use when diagnosing the effectiveness of anti-crisis marketing at th

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LARKA, Ludmila. "DIAGNOSTICS OF THE EFFICIENCY OF MARKETING RESEARCH IN AN ANTI-CRISIS MANAGEMENT SYSTEM." Herald of Khmelnytskyi National University. Economic sciences 312, no. 6(1) (2022): 224–27. http://dx.doi.org/10.31891/2307-5740-2022-312-6(1)-34.

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The main methodological approaches to determining the effectiveness of marketing research in the anti-crisis marketing system are shown. It was determined that, depending on the stage of development of the crisis situation, the diagnosis of the effectiveness of marketing research should take place within the limits of preventive, crisis and post-crisis marketing systems. Diagnostics of the effectiveness of marketing research should take place in quantitative and qualitative dimensions. It is clarified that when evaluating the effectiveness of marketing research, it is necessary to correlate th

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Germanchuk, Alla N., and Nazar S. Davidets. "ANTI–CRISIS MARKETING AS A STRATEGY FOR SUCCESSFUL BUSINESS DEVELOPMENT IN THE CONDITIONS OF EXTERNAL ENVIRONMENTAL UNCERTAINTY." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 12/15, no. 153 (2024): 237–44. https://doi.org/10.36871/ek.up.p.r.2024.12.15.028.

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The article discloses the content of anti-crisis marketing in the conditions of external uncertainty, defines general and specific principles of anti-crisis marketing, gives a characteristic of anti-crisis marketing depending on the stages of crisis development at the enterprise and considers its types: preventive, active, stimulating and post-crisis marketing.

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Милько, Інна, та Наталія Вавдіюк. "СУЧАСНІ ІНФОРМАЦІЙНІ ТЕХНОЛОГІЇ В МАРКЕТИНГУ ЯК ІНСТРУМЕНТ АНТИКРИЗОВОЇ СТРАТЕГІЇ ПІДПРИЄМСТВА". Economic journal of Lesya Ukrainka Volyn National University 2, № 42 (2025): 182–90. https://doi.org/10.29038/2786-4618-2025-02-182-190.

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Introduction. In the conditions of modern economic instability and global crisis phenomena, enterprises are forced to look for new approaches to preserving and strengthening their positions in the market. One of the most effective directions for forming an anti-crisis strategy is the introduction of modern information technologies into marketing activities. The purpose of the article is research into the role of modern information technologies in the formation and implementation of an enterprise's anti-crisis marketing strategy. Methods. The use of methods of analysis and synthesis, comparison

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Gurdzhiyan, Vladimir L., and Roman E. Mikhaylov. "Areas of Restructuring the Marketing System in the Anti-Crisis Program of the Organization." Oeconomia et Jus, no. 3 (September 27, 2024): 32–41. http://dx.doi.org/10.47026/2499-9636-2024-3-32-41.

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In today's rapidly changing market conditions, organizations wishing to be competitive require flexibility and responsiveness to changes in the market environment. The high dynamism of the market environment leads to an increase in the number of crises in organizations. In this regard, in order to successfully overcome the crisis, it is necessary to draw up a competent anti-crisis program that allows you to get out of the crisis situation with minimal damage. In the anti-crisis program, an important role is played by provisions devoted to marketing, which are the starting point for the precise

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Shagieva, Al'bina, Gul'naz Vagazova, and Aleksandra Pavlova. "DEVELOPMENT OF AN OPTIMIZATION ANTI-CRISIS MANAGEMENT MODEL IN INDUSTRIAL POULTRY USING MARKETING TECHNOLOGIES." Vestnik of Kazan State Agrarian University 15, no. 1 (2020): 130–36. http://dx.doi.org/10.12737/2073-0462-2020-130-136.

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The studies were carried out with the aim of developing a model for optimizing anti-crisis management of business entities in the poultry industry using marketing technologies. The article discusses current issues related to the development of a model for optimizing crisis management in the poultry industry using marketing technologies. The key problems requiring improvement of anti-crisis management of enterprises in the poultry industry are recognition of pre-crisis situations, ensuring the company’s activity in a crisis, motivating the workforce and stimulating the poultry products market,

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Bahorka, Mariia, Tetiana Ustik, and Liudmila Kvasova. "THE PLACE OF MARKETING ACTIVITIES IN THE CRISIS MANAGEMENT SYSTEM." Three Seas Economic Journal 3, no. 3 (2022): 15–20. http://dx.doi.org/10.30525/2661-5150/2022-3-3.

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The purpose of the article is to establish the place of marketing in crisis management of the enterprise, to study the role of the main aspects of crisis marketing in modern enterprises; mastering the components of marketing crisis management of enterprises, to avoid the vulnerability of the enterprise to crisis phenomena and eliminate their consequences. The methodological basis of the study was the generalization of the results of applied research in the field of economics, scientific works of domestic and foreign scientists, which highlight the fundamental theories of competitive advantage,

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Bahorka, Mariia, Liudmila Kvasova, and Yuliia Yakubenko. "MARKETING SUPPORT FOR ANTI-CRISIS MANAGEMENT OF AN AGRICULTURAL ENTERPRISE." Economics & Education 8, no. 1 (2023): 17–23. http://dx.doi.org/10.30525/2500-946x/2023-1-2.

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The purpose of the article is to study the theoretical approaches of anti-crisis management, to generalise the causes of crisis phenomena of agricultural enterprises, to determine the main components of marketing support in the anti-crisis management system to optimise the "producer-market-consumer" chain in order to avoid and overcome the crisis state of the enterprise. The methodological basis of the study was a synthesis of the results of applied research in economics, scientific works of domestic and foreign scientists, which highlighted the basic theories of competitive advantage, competi

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Shumilo, O. S., V. A. Yevtushenko, and A. V. Chumak. "The Role of Marketing in Crisis Management under the Current Conditions of Enterprises Functioning." Business Inform 11, no. 526 (2021): 461–66. http://dx.doi.org/10.32983/2222-4459-2021-11-461-466.

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The article is aimed at supplementing the theoretical provisions on the essence and role of marketing in crisis management and the formation of anti-crisis strategies, as well as proving the relevance of increasing the efficiency of the marketing activities of enterprise during the current transformations of the external environment. The essence of crisis management as a controlled process of either preventing or overcoming the crisis, which corresponds to the goals of the organization and to the objective tendencies of its development, is determined and the statements in which it is displayed

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10

Kostin, I. S. "Anti–crisis strategy as the basis of anti–crisis management." Scientific notes of the Russian academy of entrepreneurship 23, no. 1 (2024): 11–17. http://dx.doi.org/10.24182/2073-6258-2024-23-1-11-17.

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The article discusses the current topic: anti–crisis strategy as the most important component of the basis of anti–crisis management of the company. Within the framework of article, we reveal the essence, the anti–crisis strategy of the organization, as well as the problems that may arise in the process. Practical, functional and methodological problems are highlighted as the main problems. In the course special emphasis is placed on new, modern approaches and stages of developing an anti–crisis strategy: monitoring of alarm signals, preventive measures, identification of crisis parameters, in

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Oliinyk, А., Yu Turhelia, and Yu Sokolovska. "PRODUCTION AND MARKETING STRATEGIES OF ANTI-CRISIS MANAGEMENT." Investytsiyi: praktyka ta dosvid, no. 19-20 (November 5, 2020): 110. http://dx.doi.org/10.32702/2306-6814.2020.19-20.110.

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POLOUS, O., and K. BOHOMOL. "ANTI-CRISIS MARKETING IN THE SYSTEM OF FORMING AIRPORT`S COMPETITIVE STRATEGY." REVIEW OF TRANSPORT ECONOMICS AND MANAGEMENT, no. 7(23) (February 11, 2023): 81–89. http://dx.doi.org/10.15802/rtem2022/258297.

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Goal. Research of anti-crisis marketing in the system of formation airport`s competitive strategy in the conditions of dynamic changes of the air transportations market. Method. To achieve this goal used a wide range of general and special methods of scientific knowledge: scientific abstraction, deduction, analysis and synthesis to determine the place of anti-crisis marketing in the system of formation airport`s competitive strategy. Results. The key factors influencing the formation of the airport 's competitive strategy are studied. The peculiarities of the airports` activity in different se

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13

Kravchenko, Maryna, Roman Romanchuk, and Bash Serhii. "Formation of the Marketing Strategy of an Industrial Enterprise in the Conditions of Crisis." Central Ukrainian Scientific Bulletin. Economic Sciences, no. 10(43) (2023): 125–32. http://dx.doi.org/10.32515/2663-1636.2023.10(43).125-132.

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The article is devoted to the problem of forming a marketing strategy for an industrial enterprise in a crisis. Crisis phenomena in the marketing environment surrounding industrial enterprises occur regularly, so they should be treated not as a catastrophe, but as ordinary problems that need to be solved in a working order. The article systematizes the main classification features in the development of anti-crisis strategies, studies the types of marketing strategies of an enterprise in a crisis, classifies marketing strategies at different stages of anti-crisis management with predictable res

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Bahorka, Mariia, and Volodymyr Pysarenko. "MODERN APPROACHES TO THE IMPLEMENTATION OF A MARKETING SYSTEM FOR ANTI-CRISIS MANAGEMENT OF AGRICULTURAL ENTERPRISES." Three Seas Economic Journal 5, no. 1 (2024): 13–18. http://dx.doi.org/10.30525/2661-5150/2024-5-2.

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The purpose of the article is to study the system methodology and situational approach to the study of the crisis state of an agricultural enterprise, to analyse the theory and practice of anti-crisis management, to improve the mechanism of adaptation of an agricultural enterprise to crisis phenomena, and to propose effective anti-crisis management tools. The methodological basis of the study was a synthesis of the results of applied research in economics, scientific works of domestic and foreign scientists, which highlighted the basic theories of competitive advantage, competitiveness and mar

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MURADYAN, ARTUR. "MARKETING AS A TOOL OF ANTI-CRISIS MANAGEMENT IN COMMERCIAL BANKS OF THE RA." Scientific bulletin 1, no. 44 (2023): 76–95. http://dx.doi.org/10.24234/scientific.v1i44.47.

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Marketing plays a key role in economic recovery during the crisis and post-crisis periods, as a link between business and customers. Both in organizations and in banks, marketing is used as an anti-crisis management tool, which future economists should be aware of. Marketing strategies are tools for increasing the market efficiency of commercial banks, which allow them to take a leading position in the banking system. In recent years, marketing has reached its peak of development, commercial banks fulfill their mission based on marketing strategies and goals. During the crisis and in the post-

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16

Zakharov, Artem D. "Methodological foundations of the integration of marketing and crisis management in the context of modern economic turbulence." ACCOUNTING AND CONTROL 10 (2025): 46–56. https://doi.org/10.36871/u.i.k.2025.10.01.005.

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The article is devoted to the substantiation of the methodological foundations of the integration of marketing and crisis management in the context of modern economic turbulence. The author focuses on the transformation of marketing from an auxiliary promotion function into a strategically significant management discipline that plays a key role in overcoming crises. The stages of crisis management as a structured cycle, the principles of its construction (consistency, adaptability, integrativity, etc.) and the role of marketing in each of them are considered. The concept of anti-crisis marketi

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17

Polous, Olha, Iryna Heiets, Inna Mykhalchenko, and Olena Krapko. "Personnel Marketing in the System of Airline Anti-Crisis Management." Marketing and Management of Innovations 13, no. 4 (2022): 20–29. http://dx.doi.org/10.21272/mmi.2022.4-03.

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The COVID-19 pandemic, and then the military aggression on the territory of Ukraine, had an extremely negative impact on the development of enterprises in all sectors of the state economy, personally affecting the air transport, which was forced to suspend its activities. The field of aviation services is traditionally characterized by the changing needs of customers, which causes a high degree of probability of dissatisfaction with the range and quality of aviation services provided by both domestic and international airlines. The dynamics of modern life and the business environment, the chan

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18

Razmakhov, I. V., and O. L. Pererva. "INNOVATIONS AS AN ANTI–CRISIS MANAGEMENT TOOL." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 4/10, no. 157 (2025): 70–76. https://doi.org/10.36871/ek.up.p.r.2025.04.10.009.

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The article is devoted to the use of innovations in the system of anti-crisis management of an economic entity (enterprise or organization) in order to increase its efficiency and effectiveness. The types of innovations that are recommended for use at various stages of the enterprise life cycle and the depth of the crisis situation are considered. We are talking about the use of various types of innovations — product, technological, organizational and managerial, marketing, restructuring (allocation), regulatory and legislative and others. The article also indicates the areas of effective use

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ЗАХАРЯН, А. В., О. А. ЧЕРНАЯ, О. Ф. БОЧАРОВА, et al. "CRISIS MARKETING IN 2023: TRENDS AND PROSPECTS." Экономика и предпринимательство, no. 2(151) (May 31, 2023): 1298–301. http://dx.doi.org/10.34925/eip.2023.151.2.261.

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В статье рассматриваются современные тенденции антикризисного маркетинга и развития рынка, SEO-оптимизации для повышения органического позиционирования в интернете. Представлен авторский взгляд на элементы комплекса маркетинга в контексте кризисных ситуаций. В заключении обозначены актуальные тенденции и тренды маркетинга на 2023 год. The article discusses modern trends in anti-crisis marketing and market development, SEO optimization to increase organic positioning on the Internet. An author's view of the elements of the marketing complex in the context of crisis situations is presented. In c

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Илаева, З. М., Б. Л. Исакова, and М. А. Манцаева. "Theoretical aspects of the study of management and marketing in crisis management." Экономика и предпринимательство, no. 8(133) (November 16, 2021): 1265–68. http://dx.doi.org/10.34925/eip.2021.133.8.247.

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В данной статье рассматриваются теоретические основы антикризисного управления, обсуждается необходимость его применения, а также приводятся факторы, определяющие эффективность проводимой антикризисной политики. Поэтому определение необходимости антикризисного управления и принятие решений о его реализации должны сопровождаться анализом, учитывающим возможные риски и затраты, и определяющим ожидаемый эффект. Кроме того, в статье также изложены основные методы и этапы антикризисного управления. This article discusses the theoretical foundations of anti-crisis management, discusses the needfor i

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Bahorka, Mariia, Liudmila Kvasova, and Inna Abramovych. "COMPREHENSIVE ANALYTICAL ASSESSMENT OF MARKETING ACTIVITIES OF ENTERPRISES AS A BASIS FOR MAKING ANTI-CRISIS MANAGEMENT DECISIONS." Green, Blue and Digital Economy Journal 4, no. 3 (2023): 1–7. http://dx.doi.org/10.30525/2661-5169/2023-3-1.

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The purpose of the article is to study the main methods and indicators of comprehensive assessment of the effectiveness of marketing activities (profit, market share, sales volume, etc.), as well as to generalise typical marketing solutions in crisis conditions. The methodological basis of the study was a synthesis of the results of applied research in economics, scientific works of domestic and foreign scientists, which highlighted the basic theories of competitive advantage, competitiveness and marketing management. As a result of the conducted analysis of management problems in the sphere o

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Аlifanova, T. I. "Crisis Communications as a Key Factor of Successful Corporate Anti-Crisis Management." Management Science 8, no. 2 (2018): 52–63. http://dx.doi.org/10.26794/2404-022x-2018-8-2-52-63.

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The paper reviews crisis communications as the main marketing instrument of corporate anti-crisis management in its operational practice affected by the global oversupply of generic products, free access to data bases and availability of equal technical feasibility of competing agents, which lays special emphasis on intangible assets whose monetary value is proportionate to the quality of external corporate communications. Combining the mechanisms of anti-crisis management, public relations technologies, communication technologies and risk-management techniques in the modern volatile environme

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Krupenna, I. A., and D. I. Fortuna. "IMPLEMENTATION OF MARKETING INSTRUMENTS INTO ANTI-CRISIS PROGRAMS OF NATIONAL TOURIST MARKET PLAYERS." Proceedings of Scientific Works of Cherkasy State Technological University Series Economic Sciences, no. 63 (December 21, 2021): 52–60. http://dx.doi.org/10.24025/2306-4420.63.2021.248433.

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The article gives grounding to importance of implementation of marketing instruments into anti-crisis programs of main players of tourist operators segment of national tourist market. It points out that anti-crisis marketing is aimed at giving assistance to tourist market players to identify the perspectives of the market, elaborate strategic trends and choose tactical instruments of exit from the crisis situation with minimal losses. It regards the consequences of the current crisis for tourist sector: economic consequences, consequences for means of living and goals of sustainable deve

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Bolotnov, Denis. "Features of anti-crisis management of domestic enterprises." Innovation and Sustainability, no. 2 (July 1, 2022): 171–76. http://dx.doi.org/10.31649/ins.2022.2.171.176.

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In modern conditions, the socio-economic situation of Ukraine is characterized by significant variability and unpredictability. The activity of business entities takes place in the absence of timely and accurate information about all the consequences of management decisions and possible further changes in the operating environment. It is important for enterprises to organize an effective crisis management system. The purpose of the article is to systematize approaches to determining the essence and features of anti-crisis management of domestic enterprises. This work systematizes approac

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Барчуков, Алексей, Alyeksyey Barchukov, Ирина Фещенко, et al. "ECONOMIC RISK MANAGEMENT IN THE FIELD OF TRANSPORT SERVICES." Russian Journal of Management 5, no. 2 (2017): 269–79. http://dx.doi.org/10.12737/article_59535e9234ca97.90168313.

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The article proposed anti-crisis management mechanism, involving the introduction of «Protection» component (protection) which will play a role of a central key element in marketing mix model 8Р, and also validated a system approach that intended a fusion of indication of total economic risk into balanced score card, that will permit optimize the process of anti-crisis management under action conditions of external and internal threats.

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Zakharova, Tetiana. "ANTI-CRISIS MARKETING AT THE ENTERPRISES OF THE TOURIST BUSINESS IN THE CONDITIONS OF EUROPEAN INTEGRATION." Three Seas Economic Journal 3, no. 2 (2022): 69–73. http://dx.doi.org/10.30525/2661-5150/2022-2-10.

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The purpose of the paper is to set of organizational and economic relations that arise during the development and implementation of the mechanism of anti-crisis marketing, under the influence of external factors such as pandemic and war. Methodology. The survey is based on the use of methods and principles of system, logical management, statistical, program and target methods. The statement and proof of working hypotheses were carried out on the basis of methods of classification, balloon-index estimations, expert methods. Results. Analytical work on the analysis of trends in the development o

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Drozdovich, L. "MARKETING TECHNOLOGIES FOR SEGMENTATION AND REBRANDING." Экономическая наука сегодня, no. 10 (December 11, 2019): 61–69. http://dx.doi.org/10.21122/2309-6667-2019-10-61-69.

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The article discusses the main trends in the development of modern marketing based on the integrated approach, identifies the causes and factors of the transition to a new marketing paradigm. Some technologies and tools for segmenting markets and their levels, as well as tools for studying needs and selecting target segments in the context of digitalization, are considered. The stages and their contents of rebranding are determined on the basis of the formation of an anti-crisis marketing program.

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Роман Константинович, Овчаренко, and Халамбашян Ерванд Валерьевич. "Anti-crisis management of domestic enterprises in conditions of uncertainty." STATE AND MUNICIPAL MANAGEMENT SCHOLAR NOTES 1, no. 1 (2024): 67–75. http://dx.doi.org/10.22394/2079-1690-2024-1-1-67-75.

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The article is devoted to the study of issues of anti-crisis management of domestic enterprises in conditions of uncertainty caused by the coronavirus pandemic and economic sanctions. The study examines the results of a survey of entrepreneurs in the Rostov region in 2021 and 2022 on the impact of the coronavirus pandemic and economic restrictions on their activities, as well as the anti-crisis measures that respondents took in the face of existing threats. Based on the survey results, a conceptual model of enterprise crisis management was formulated, within which measures of preventive, ongoi

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Mykhailova, Yelyzaveta, and Nataliia Savina. "VIRTUALIZATION AS AN ELEMENT OF ANTI-CRISIS MANAGEMENT IN INFORMATION EXTERNALITIES." Market economy: modern management theory and practice 21, no. 3(52) (2023): 206–16. http://dx.doi.org/10.18524/2413-9998.2022.3(52).275805.

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The proposed study is focused on the theoretical analysis of anti-crisis management tools during of information externalities, namely the virtualization of the enterprise in all forms of ownership: state and private. Since in the information society any event (political, economic, cultural, social, etc.) is realized in two planes: physical and informational, the informational plane often plays the main role, since it is in the informational field where the perception of the event is formed and the reaction to it is determined in society Information externalities constantly remain a generator o

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ЛАРКА, Людмила. "ФОРМУВАННЯ ПОРТФЕЛЮ ІНСТРУМЕНТІВ ЦИФРОВОГО МАРКЕТИНГУ ПІДПРИЄМСТВА В УМОВАХ ВІДНОВЛЕННЯ ЕКОНОМІКИ УКРАЇНИ". Herald of Khmelnytskyi National University. Economic sciences 324, № 6 (2024): 128–32. http://dx.doi.org/10.31891/2307-5740-2023-324-6-20/2.

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The article examines the peculiarities of the period of post-war recovery of the Ukrainian economy and their influence on the composition of the portfolio of digital marketing tools of enterprises. The purpose of the article is to develop an algorithm for forming a portfolio of digital marketing tools for an enterprise in the period of post-war recovery, to clarify the concept of a "portfolio of digital marketing tools of an enterprise." It is substantiated that in the post-war period, the provisions of the concept of anti-crisis marketing will be relevant for planning the marketing activities

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NESTERENKO, Valentyna, Ihor KOVAL, and Tetiana BOLOTOVA. "Stock exchange operations in an anti-crisis management system of the enterprise." Economics. Finances. Law 7/2024, no. - (2024): 106–8. http://dx.doi.org/10.37634/efp.2024.7.21.

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Today, in the process of building an effective system of anti-crisis management of the enterprise, more attention should be paid to such less common, but highly effective tools as stock transactions. Anti-crisis management is a certain set of strategic measures and tactical actions aimed at identifying, preventing and overcoming crisis phenomena in the company's activities, as well as impulses that potentially threaten the development of crisis phenomena in the future. The main directions of action are the following: development of the general anti-crisis strategy of the enterprise, ensuring t

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Polinkevych, Oksana, and Ryszard Kamiński. "Anti-crisis development strategies of insurance companies in Ukraine and Poland in the context of COVID-19." Insurance Markets and Companies 11, no. 1 (2020): 21–29. http://dx.doi.org/10.21511/ins.11(1).2020.03.

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Given the growing threats to the financial sustainability of businesses during the COVID-19 period, anti-crisis development strategies are the basis for ensuring successful operation and maintaining competitiveness in the markets. Insurance companies formulate and implement anti-crisis strategies in accordance with the requirements of the circular economy. Thus, the purpose of this study is to identify the main anti-crisis development strategies that insurance companies adhere to during COVID-19. The features of strategies that existed before the pandemic and were formed during the pandemic ar

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Bazarova, Mamlakat Supievna Leila Kadyrova. "PROBLEMS OF DEVELOPMENT OF SMALL BUSINESS AND PRIVATE ENTREPRENEURSHIP ON THE BASIS OF THE MARKETING SYSTEM IN THE FRAMEWORK OF THE ANTI-CRISIS PROGRAM." International Journal of Education, Social Science & Humanities. Finland Academic Research Science Publishers 11, no. 7 (2023): 583–89. https://doi.org/10.5281/zenodo.8223446.

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<em>In this article, within the framework of the program of anti-crisis measures, the problems of developing small businesses and private entrepreneurship are considered on the basis of a marketing system, business organization and legal documents guaranteeing it, a system of financial support for small businesses in Uzbekistan, analytical information is presented on the problems faced by small businesses and private entrepreneurs and how to effectively use marketing services in solving these problems.</em>

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Rodionov, A., and S. Kostenko. "Formation of an anti-crisis management mechanism at small businesses in the new economic conditions." Siberian Financial School, no. 4 (December 10, 2021): 54–57. http://dx.doi.org/10.34020/1993-4386-2021-4-54-57.

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The article considers the content of the mechanism of crisis management at small businesses in the context of globalization, external economic and other sanctions, instability of the external and internal environment of enterprises, high competition and marketing technologies focused primarily on the consumer of products and services. In order to maintain stability and financial stability, small businesses should form and implement an effective anti-crisis management mechanism aimed at: preventing the occurrence of crisis situations; full recovery of financial resources in case of financial di

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Нехайчук, Д. В., О. С. Царенко, Л. Н. Акинина, and Е. А. Минина. "Theoretical and practical aspects of developing an anti-crisis strategy." Экономика и предпринимательство, no. 4(129) (May 31, 2021): 706–10. http://dx.doi.org/10.34925/eip.2021.129.4.132.

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Научная статья посвящена изучению вопросов успешной разработки эффективной антикризисной стратегии. Под антикризисным процессом предложено рассматривать комплекс реорганизационных или же ликвидационных процедур, которые применяются к предприятию-должнику. Доказывается, что антикризисная стратегия в первую очередь направлена на выявление и устранение причин кризисных ситуаций. Быстрые конфигурации внешней среды инициируют появление новых методов, систем и механизмов управления. Предложена авторская классификация подходов к реструктуризации предприятия. Рассмотрены стратегии восстановления или п

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Yepifanova, Iryna. "Marketing audit: the essence and implementation mechanism." Marketing and Digital Technologies 4, no. 4 (2020): 71–81. http://dx.doi.org/10.15276/mdt.4.4.2020.5.

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The aim of the article. Marketing has long ceased to be a stimulating sales force, becoming the flagship of the company's course to meet the needs of the target audience. Many companies are aware of the urgent need to periodically review the status of their marketing operations to ensure proper management and, as a result, to remain competitive and achieve their goals. Fewer companies approach the step of control in marketing, not paying the necessary attention and not realizing the complexity of the process, especially in times of economic and social crisis. Today, more and more companies are

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Vovchak, О., І. Kulyniak, L. Halkiv, М. Pavlyshyn, and Т. Horbenko. "DEVELOPMENT OF CRISIS DIAGNOSTIC AT THE ENTERPRISE: FINANCIAL AND ECONOMIC BREAKDOWN." Financial and credit activity: problems of theory and practice 3, no. 38 (2021): 292–303. http://dx.doi.org/10.18371/fcaptp.v3i38.237459.

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Abstract. The activity of enterprises in modern economic conditions is exposed to threats caused by the uncertainty of the market environment. One of the options for overcoming the crisis and reducing the level of economic risk for enterprises is to develop and implement effective anti-crisis measures, which should be implemented comprehensively and using the results of the continuous diagnostics. That is the reason why the purpose of the study is to develop the theoretical and methodological provisions for building a system for diagnosing crisis situations of enterprises. Unlike other approac

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Е.Б., Хоменко. "АНТИКРИЗИСНОЕ УПРАВЛЕНИЕ ОРГАНИЗАЦИЕЙ: ОТ ТЕОРЕТИЧЕСКИХ ПОЛОЖЕНИЙ К ПРАКТИЧЕСКИМ ДЕЙСТВИЯМ". Bulletin of Udmurt University. Series Economics and Law 34, № 6 (2024): 1062–68. http://dx.doi.org/10.35634/2412-9593-2024-34-6-1062-1068.

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Статья посвящена систематизации ключевых теоретических аспектов антикризисного управления организацией, определению его связанности с кризисными процессами на отраслевом уровне. Определены содержательные отличия кризисных ситуаций и проблем в развитии организации, обозначены аспекты перерастания конкретных бизнес-проблем в открытый организационный кризис. Показана востребованность реализации диагностических процедур для принятия решений о реализации антикризисных мер. Раскрыты отличия системы устойчивости деятельности предприятия от системы антикризисного управления, представлено содержание ее

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Maslak, Olga, Petro Sokurenko, Natalya Grishko, Ievgen Buriak, and Mariya Maslak. "Anti-crisis approach in the industrial enterprise management: methodological tools of preventive regulation." SHS Web of Conferences 73 (2020): 01018. http://dx.doi.org/10.1051/shsconf/20207301018.

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The paper covers the theoretical and methodological framework for assessment of the crisis management effectiveness and the enterprise bankruptcy probability. At the present stage of the Ukrainian economic development, the main weaknesses in the activities of enterprises include: loss of sales markets, imperfect production and sales policy, lack of working capital, inefficient financial management, significant production costs, which produce signs of crisis processes and determine the feasibility of preventive approach anti-crisis management use. At the same time, the choice of the topic is du

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Koval, Natalia, Oksana Kubai, and Natalia Germaniuk. "ADMINISTRATION AND MARKETING OF ANTI-CRISIS MANAGEMENT AT THE DAIRY PLANT AS A STRATEGIC OBJECT DURING THE WARTIME." Baltic Journal of Economic Studies 11, no. 2 (2025): 328–37. https://doi.org/10.30525/2256-0742/2025-11-2-328-337.

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The article conducts an analysis of the distinctive features of marketing management and anti-crisis administration at the dairy plants as strategic objects under martial law. The pivotal challenges confronting dairy enterprises encompass a broad spectrum of issues, including political and economic turbulence, disruption to logistics networks, and shifts in consumer sentiment. The focus of this text is on the necessity of developing effective marketing strategies, adaptive management approaches and digital tools to optimise costs and increase competitiveness. In order to ensure the stability o

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Fedyk, Wojciech, Mariusz Sołtysik, Justyna Bagińska, Mateusz Ziemba, Małgorzata Kołodziej, and Jacek Borzyszkowski. "Changes in DMO’s Orientation and Tools to Support Organizations in the Era of the COVID-19 Pandemic." Sustainability 14, no. 18 (2022): 11611. http://dx.doi.org/10.3390/su141811611.

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Following the COVID-19 pandemic, the tourism industry has been hit by the biggest crisis in its history. Its effects are visible throughout the tourism industry, including the management system (DMOs). The study aim is to the determine the changes that have been taking place in the operation of the destination management organizations (DMOs) in Poland as a result, including the usage of existing or expected organizational support tools. The study consisted of three stages: desk research, diagnostic survey, and qualitative and statistical analyses. Empirical data from all 16 regional DMOs in Po

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Korsikova, Natalya, Yevheniia Korenman, Yelyzaveta Petrychenko, and Anastasiia Duda. "Transformation of the operational management system in crisis conditions: financial and social aspects." Ukrainian Journal of Applied Economics and Technology 2024, no. 3 (2024): 293–98. http://dx.doi.org/10.36887/2415-8453-2024-3-51.

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The article provides an analytical review of the operational management system and its directions of transformation under crisis conditions. It demonstrates that an enterprise’s operational management structure should consider not only production processes but also marketing and financial processes, information systems, accounting activities, development planning, and personnel management. Effective company operations require well-coordinated interactions between all these processes. Therefore, the transformation of operational management must rely on a systematic approach, enabling it to cope

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Kovshun, N. E., and V. M. Kostrychenko. "Personnel Component in Support Anti-crisis Resilience of Business Entities." Mechanism of an Economic Regulation, no. 2 (2020): 106–20. http://dx.doi.org/10.21272/mer.2020.88.09.

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The paper studies approach to the interpretation of the essence of anti-crisis resilience of business entities and its functional components. The expediency of evaluating crisis resilience because of an integrated approach and taking into account the principles of forming a balanced scorecard is shown. Personnel and staff stability are considered in details which is the ability of the business entity to maintain the flexibility of the management system; reflects its availability of highly qualified personnel, contributes to low staff turnover, reflects the level of motivation of employees. It

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Tarasovych, L., M. Yaremova, O. Budnik, and M. Ratnikov. "CREATING A MARKETING STRATEGY FOR THE ANTI-CRISIS MANAGEMENT OF AN ENTERPRISE: TECHNOLOGY, TOOLS, AND MODELS." Agrosvit, no. 20 (October 17, 2024): 124–30. http://dx.doi.org/10.32702/2306-6792.2024.20.124.

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Bahorka, Mariia. "Comprehensive analytical assessment of enterprises marketing activity as a basis for accepting anti-crisis management decisions." Socio-economic research bulletin 1-2, no. 84-85 (2023): 106–17. http://dx.doi.org/10.33987/vsed.1-2(84-85).2023.106-117.

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Dimitrov, Kiril. "The characteristics of preferred strategic postures by Bulgarian industrial companies in the world financial and economic crisis." Scientific Annals of the "Alexandru Ioan Cuza", Univesity of Iasi – "Economic Sciences Section", Rumania, LVII, (December 29, 2011): 203–34. https://doi.org/10.5281/zenodo.1434836.

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Abstract This article presents the results of a survey of Bulgarian industrial organizations with respect to their clashes with the world financial and economic crisis’s effects on local economy. The crisis manifestations under business environment specificity factors and important cultural aspects of dominating managerial behavior in these companies are described and analyzed. The concrete research encompasses two groups of industrial companies, representing two opposite views to crisis – as a threat or as an opportunity. Attitudes to crisis, undertaken anti-crisis

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Gao, Xinru, and Galina V. Astratova. "An Analysis of Crisis Public Relations Strategies for Food Safety in the New Media Era: The Haitian Soy Sauce Controversy as an Example." Economic Environment, no. 4 (46) (2023): 121–29. http://dx.doi.org/10.36683/2306-1758/2023-4-46/121-129.

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With the rapid development of new media, China's traditional media is facing new challenges, and enterprises are also facing greater crisis management pressure. 2022, China's Haitian Taste, a seasoning enterprise, was caught in a serious crisis because of the "food additives" issue, and its three public statements failed to solve the problem properly, which led to a huge loss for the enterprise. The purpose of this study was to analyze the reason for the failure of digital anti-crisis public relations due to the problem with Haitian Taste food additives in 2022. The authors adopt the case anal

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Malovanyi, H., and N. Korzun. "PECULIARITIES OF ANTI-CRISIS MANAGEMENT OF ENTERPRISES IN THE CONTEXT OF ECONOMIC INSTABILITY." Series: Economic science 2, no. 183 (2024): 15–20. http://dx.doi.org/10.33042/2522-1809-2024-2-183-15-20.

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The article focuses on identifying the peculiarities of anti-crisis management of construction industry enterprises as leading flagships of the country’s post-war reconstruction and its development in general. Considering the specifics of the analysed enterprise, namely, the peculiarities of its activity, the authors studied the financial indicators of its activity. A distinctive feature of the current period of development of the global and Ukrainian macroeconomy is the instability of the economic environment, and the crisis in the Western financial markets has intensified the development of

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Vasilieva, Nadezhda K., Darya N. Krivoshey, and Yana A. Zubkova. "ASSESSMENT OF THE BANKRUPTCY POTENTIAL AND DEVELOPMENT OF COMPREHENSIVE MEASURES TO IMPROVE THE ECONOMIC STABILITY OF A COMMERCIAL ORGANIZATION." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 3/4, no. 144 (2024): 60–70. http://dx.doi.org/10.36871/ek.up.p.r.2024.03.04.008.

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At the present stage of economic development, one of the most important areas of financial analysis is to assess the potential for bankruptcy. It is based on a comprehensive analysis of the financial condition of the organization, special attention is paid, first of all, to the assessment of solvency, financial stability, business activity and profitability. At the final stage of assessing the potential of an organization’s bankruptcy, anti-crisis strategies should be developed, which come in different directions: production, marketing, etc. At the same time, special attention should be paid t

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Tanklevska, Nataliya, and Viktoriya Miroshnichenko. "Theoretical basis of managing of enterprises’ financial potential on the basis of anti-crisis management." Agricultural and Resource Economics: International Scientific E-Journal 5, no. 2 (2019): 51–61. http://dx.doi.org/10.51599/are.2019.05.02.04.

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Purpose. The purpose of this study is to identify the nature and priority tasks of managing the financial potential of enterprises, as well as the definition of approaches to such management on the basis of crisis management. Methodology / approach. The solution of the specified tasks was carried out by using general scientific and special methods, in particular: monographic, dialectical, abstract-logical, analysis and synthesis for defining conceptual approaches to management of enterprises’ financial potential on the basis of crisis management; induction and deduction – to construct a

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