Relevant bibliographies by topics / Brand mascot

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Brand mascot'

Author: Grafiati
Published: 28 May 2022
Last updated: 27 July 2025

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Journal articles on the topic "Brand mascot"

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Yuda, Rino, Fentisari Desti Sucipto, and Muhammad Ghifari. "PERANCANGAN MASKOT ISBI ACEH SEBAGAI UPAYA PENGUATAN BRAND AWARENESS." Gorga : Jurnal Seni Rupa 11, no. 1 (2022): 36. http://dx.doi.org/10.24114/gr.v11i1.29315.

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Institut Seni Budaya Indonesia Aceh (ISBI Aceh) is the only one an art institution in Aceh. However, the citizen have not yet been aware that institution does exist. On Visual Communication Design study, the case might happen because the society are less awareness toward the brand. So, the negative impact of losing awareness from the society toward one institution is that society’s lost appreciation, society’s low interest to enroll their children at ISBI Aceh and student’s low interest to continue their study at ISBI Aceh. Therefore, designing a mascot is the way to strengthen the brand aware
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Brown, Stephen. "Animal house: Brand mascots, mascot brands and more besides." Journal of Customer Behaviour 13, no. 2 (2014): 77–92. http://dx.doi.org/10.1362/147539214x14024779483519.

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Armayuda, Erik, and Reven Pragadeva. "METODE DESAIN DARI BRAND MENJADI MASKOT BERDASARKAN ADAPTASI METODE ALINA WHEELER KE DALAM MODEL 5M." ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia 6, no. 02 (2020): 277–87. http://dx.doi.org/10.33633/andharupa.v6i02.3622.

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AbstrakMaskot memiliki peran penting dalam sebuah pendekatan emosional dari sebuah instansi, atau lembaga baik komersil maupun non komersil. Sebagai keilmuan yang mengakomodasi kajian perancangan maskot, terutama dalam proses pembelajaran, belum ada panduan baku proses perancangan maskot secara metodologis. Untuk itu diperlukan sebuah acuan baku yang bisa digunakan dalam proses perancangan maskot yang sistematis dan dapat dipertanggungjawabkan secara ilmiah. Paper ini bertujuan untuk memberikan satu alternatif metode perancangan yang runtut yang diformulasikan dari metode komparasi teori brand
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Maria Regina Taufik, Shienny Megawati, and Evan Raditya. "PERANCANGAN KARAKTER MASKOT RISHII SESUAI KEPRIBADIAN BRAND GURI RAMEN." Jurnal Dimensi DKV: Seni Rupa dan Desain 8, no. 2 (2023): 135–50. http://dx.doi.org/10.25105/jdd.v8i2.18393.

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The Rishii Mascot Character Design According to the Guri Ramen Brand Personality. Guri Ramen is the first halal ramen restaurant in Surabaya with the USP (Unique Selling Proposition) of Sapporo-style ramen. Guri Ramen wants to present a mascot to assist promotional activities and increase awareness of the target market. The purpose of this research is to design the Rishii mascot character which will be used to strengthen the brand image and promote Guri Ramen. This research was conducted using qualitative methods and literature studies. The literature study was conducted to find information re
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Darmo, Budi, and Edy Chandra. "MEMBANGUN IMAJINASI KEHIDUPAN SOSIAL MELALUI PERANCANGAN KARAKTER PENDUKUNG PROFIL MASKOT KAMPUS FSRD UNTAR." Gorga : Jurnal Seni Rupa 13, no. 01 (2024): 32. http://dx.doi.org/10.24114/gr.v13i01.49534.

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Mascots in their development have become a visual identity tool for a company, for designers must know the main factors needed by users to recognize mascots (Lin et al., 1999). The form of a mascot is generally in the form of representatives in the form of animals and the like. Campus is an educational institution that is equivalent to companies that need mascot figures to build their image. Mascots are fictional figures who are able to build identity in creating and expressing the personality of the brand they represent (Ardi &; Munawarah, 2021). FSRD Untar as an educational institution t
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Qiu, Guanqi. "Research on Tourism Brand Mascot Promotion." Proceedings of Business and Economic Studies 5, no. 4 (2022): 94–99. http://dx.doi.org/10.26689/pbes.v5i4.4155.

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With the development of China’s tourism industry, the promotion of tourism brand mascots should be further optimized. By improving the promotion of tourism brand mascots, the connotation of tourism can be effectively expanded, so as to attract more consumers to participate in tourism activities. Promoting the mascots of tourism brands from different angles and levels will help increase the popularity of tourism brands and enhance people’s understanding of the culture and connotation of tourism brands [1]. Therefore, this article will discuss the promotion of tourism brand mascots and put forwa
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Fathoni, Ahmad Faisal Choiril Anam. "Design Thinking for Sustainable Mascot Character Design." E3S Web of Conferences 388 (2023): 01025. http://dx.doi.org/10.1051/e3sconf/202338801025.

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In the character licensing industry, we identify one use of a character brand in the shape of a mascot. A good design for a mascot in an institution, community, or specific event will increase the mascot and the institute's sense of belonging. In order for the mascot design to match the community's tastes, the appropriate formulation is required during the process of producing this mascot figure. As a result, it is vital to have a strategy that enables achieving this goal to be more manageable, which can be employed in creating different mascot designs. This research intends to build a formula
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Ariesta, Olvyanda. "PERANCANGAN MASKOT ISI PADANGPANJANG SEBAGAI MEDIA BRANDING." Jurnal Bahasa Rupa 3, no. 2 (2020): 104–16. http://dx.doi.org/10.31598/bahasarupa.v3i2.490.

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Branding activities carried out to provide an image to the public about a brand. As one of the tertiary institutions in Sumatra that specializes in arts education, the Indonesian Institute of Art (ISI) Padangpanjang does not have a brand identity that is able to reach the public effectively. This has caused a lack of relationship between the ISI Padangpanjang and the public. To build a strong institutional identity that easily touches the public emotionally, gives a feeling of being closer so as to foster public trust in the institution, a mascot of ISI Padangpanjang has been designed. In the
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Ardi, Fanny Printi, Pyo Apriliana Munawarah, Mi’rajus Subyan Rahmat, and Lalu Aswandi Mahroni G. "Kajian Perancangan Karakter Maskot Universitas Pendidikan Mandalika." JTIM : Jurnal Teknologi Informasi dan Multimedia 3, no. 1 (2021): 46–52. http://dx.doi.org/10.35746/jtim.v3i1.123.

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Mascot is a promotional media that is familiar in promotional media. Several companies to universities have mascots as icons that can represent higher education. UNDIKMA as a new joint-form campus has not used the media in the form of mascots for promotion. considering that NTB is a heterogeneous region with respect to ethnicity, religion, and race, so it requires a mascot as a brand ambassador for UNDIKMA. This is important because in the NTB region there is no tertiary institution that has a mascot. In the previous study, there was no study on mascot creation for universities. The purpose of
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Ardhianto, Peter, Tabita Nani Aryani, and Maya Putri Utami. "Designing mascot character based on believable agent framework." Gelar : Jurnal Seni Budaya 22, no. 1 (2024): 09–24. http://dx.doi.org/10.33153/glr.v22i1.5962.

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Utilizing mascots as an extension of the brand to reach the target audience is one strategy in visual branding that has proven its effectiveness. Mascots with solid characters can build consumer trust and are even more impressive than other visual identities. However, currently, very few mascot design methods or steps lead to the creation of a mascot that is both convincing and an agent of the institution it represents. This research highlights the convincing agent design process as the primary basis for designing mascot designs. This research uses the theory of believable agents, which includ
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Dissertations / Theses on the topic "Brand mascot"

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Белянський, О., та О. Казакова. "Особливості графічних характеристик рекламних персонажів в контексті впливу на споживача". Thesis, Київський національний університет технологій та дизайну, 2018. https://er.knutd.edu.ua/handle/123456789/10392.

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У дослідженні розглянуто особливості графічної побудови рекламних персонажів на прикладі найбільш популярних українських та зарубіжних брендів. Проаналізовано зв'язок між архетипом материнського бренду та візуальними характеристиками бренд-персонажа. Виявлено кореляцію між конкретними графічними рисами персонажа та їхнім впливом на ефективність просування бренда. Сформульовано рекомендації для дизайнерів щодо конструюванняефективного бренд-персонажа в залежності від особистості (архетипу) бренда.<br>The paper presents the results of analyzing visual characteristics of the most popular brand
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Caufield, Kristopher. "Analyzing the effects of brand mascots on social media: Johnson City Power Board case study." Digital Commons @ East Tennessee State University, 2012. https://dc.etsu.edu/honors/40.

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This paper examines the effects of a brand character or mascot on the brand and social media interactions. A case study was conducted on the recent introduction of Johnson City Power Board's new mascot Will Power. Facebook statistics were used to determine the amount of interaction certain posts received on the Johnson City Power Board's Facebook Page. Will Power posts received more interactions than any other topic for the Power Board.
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Lara, Jaramillo Jose Miguel. "La publicidad como estrategia y herramienta para incentivar el mercado cultural. Caso: Milco, brand mascot de Lima 2019, en el Museo Amano." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/655077.

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El presente trabajo analiza las percepciones de especialistas en ciencias sociales sobre la brand mascot Milco en la exposición Cuchimilco, creada por el Museo Amano. Este personaje, al ser punto de conexión entre la publicidad y la difusión de patrimonio cultural, nos motivó a realizar un estudio de caso que reúne, analiza y contrasta las opiniones de expertos de reconocida trayectoria en el estudio de la sociedad y cultura peruana para reconocer el potencial de Milco como un reciente caso de publicidad excepcional frente a un contexto desfavorecedor para el desarrollo del sector cultural pe
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Khogeer, Yusra Khalid. "Brand anthropomorphism : the literary lives of marketing mascots." Thesis, University of Liverpool, 2013. http://livrepository.liverpool.ac.uk/16193/.

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There is no end to the brands that lend themselves to anthropomorphic comparison. As an area under researched, the ultimate aim of this thesis is to improve our understanding of the phenomenon of brand anthropomorphism via focusing on one of the most prominent tactics currently being used by industry – the use of marketing mascots. This research begins by theoretically positioning the topic in a rich body of literature. Drawing on branding literature, the multidimensional nature of brands is explored as a starting point for understanding brand mascots. The fundamental theories referred to are
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Marques, André Gonçalo Ribeiro. "Um Bongo and sport: how can a brand communicate through its mascots." Master's thesis, NSBE - UNL, 2010. http://hdl.handle.net/10362/10331.

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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics<br>The aim of this study is to analyze if young children (5 to 9 years old) are more aware and have more knowledge of brands that use mascots to communicate their products compared with brands that do not use mascots. Trade characters are useful to create awareness, and consumers that are able to establish empathy with a mascot will also have preference for the product with which the mascot is associated. The brand in which this study will
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Brownell, Taylor Reed. "The influence of brand-equity mascots used by U.S. food, beverage, and restaurant companies on the diet of American children and parents." Thesis, Virginia Tech, 2017. http://hdl.handle.net/10919/86359.

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Researchers have examined the influence of entertainment companies' licensed media characters on children's diet and health. Conversely, limited empirical research exists on how food, beverage and restaurant companies use brand mascots to influence the dietary preferences and choices of children and their parents. This M.S. thesis is comprised of two studies that address this knowledge gap. The first study conducted a nutrient-profile analysis of 20 food, beverage, and restaurant products that use brand mascot marketing to children, whose companies are members of the Children's Food and Bevera
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Jain, Ritesh. "The influence of anthropomorphic spokescharacters on consumers' recycling intentions." Thesis, Queensland University of Technology, 2021. https://eprints.qut.edu.au/208973/1/Ritesh_Jain_Thesis.pdf.

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Environmental communicators have been using different message strategies to encourage consumers to adopt sustainable behaviours. However, use of anthropomorphic spokescharacters as endorsers in environmental communication has not been researched before, which is surprising as these characters have been quite effective in commercial marketing. The findings of this research study revealed that using popular anthropomorphic spokescharacters such as Tony the Tiger can be an effective alternate strategy which environmental marketers can pursue. Since it is a new research area, future research direc
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D’Ugard, Liza Katherinne Milagros. "Uso de los personajes animados (Brand Mascots) en spots televisivos para posicionar a los productos de consumo masivos como parte de una dieta saludable en el público infantil. Caso: Zucaritas y Ángel." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2017. http://hdl.handle.net/10757/623355.

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Identificar el rol que cumple los Brand characters en los spots televisivos y cómo el uso de estos personajes animados, en concreto los non-celebrity spokes-characters o Brand Mascots, posicionan productos de consumo masivos, de pobre aporte nutricional, como parte de una dieta saludable.
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Guillen, Fischer María Alejandra, and León Claudia Alejandra Tellez. "Las acciones de social media marketing en Facebook e Instagram de las marcas de comida saludable para mascotas relacionado con el conocimiento." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/653234.

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El presente estudio tiene como objetivo analizar las acciones de marketing dentro de las redes sociales del sector de comida para mascotas. De acuerdo con los referentes en el área, la aplicación de las acciones de marketing confirma que, a mayor uso de dichas acciones (interactividad, entretenimiento, riesgo percibido y tendencia) se obtiene el conocimiento de marca. Por tal motivo, se planteó conocer a mayor profundidad sobre el impacto de las acciones de marketing en redes sociales con relación al conocimiento de las marcas de la categoría de comida para mascotas. La investigación se realiz
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Lai, Hsin-I., and 賴欣怡. "The relationship between corporate mascot and brand image-Exploring the mascot of TIPC through “CBBE model”." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/6rk47m.

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碩士<br>國立中山大學<br>行銷傳播管理研究所<br>107<br>With the changes of times, mascot has been widely used by companies to shape brand images. In addition to the emotional transplant effect, it also brings benefits such as improving brand equity and enhancing brand awareness. Moreover, it can be extended to multiple fields of economic development of enterprises. Under the pressure of transforming business model, the state-owned enterprise, Taiwan International Ports Corporation, Ltd. (TIPC), began to use the corporate mascot to establish an image different from the past public sector in an attempt to increase
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Books on the topic "Brand mascot"

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1978-, Usher Michael, ed. Low-dimensional and symplectic topology. American Mathematical Society, 2011.

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Esmaeilpour, Fariba, and Mitra Shabani Nashtaee. Food Advertising and Childhood Obesity: Examining Food Type, Brand Mascot Physique, Health Message, and Media. Taylor & Francis Group, 2020.

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Esmaeilpour, Fariba, and Mitra Shabani Nashtaee. Food Advertising and Childhood Obesity: Examining Food Type, Brand Mascot Physique, Health Message, and Media. Taylor & Francis Group, 2020.

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Esmaeilpour, Fariba, and Mitra Shabani Nashtaee. Food Advertising and Childhood Obesity: Examining Food Type, Brand Mascot Physique, Health Message, and Media. Taylor & Francis Group, 2020.

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Esmaeilpour, Fariba, and Mitra Shabani Nashtaee. Food Advertising and Childhood Obesity: Examining Food Type, Brand Mascot Physique, Health Message, and Media. Taylor & Francis Group, 2020.

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Brown, Stephen. Brand Mascots. Routledge, 2014. http://dx.doi.org/10.4324/9780203527757.

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Brand Mascots. Routledge, 2015.

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Brown, Stephen, and Sharon Ponsonby-McCabe. Brand Mascots: Anthropomorphic Marketing. Taylor & Francis Group, 2014.

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Brown, Stephen, and Sharon Ponsonby-McCabe. Brand Mascots: And Other Marketing Animals. Taylor & Francis Group, 2014.

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Brown, Stephen, and Sharon Ponsonby-McCabe. Brand Mascots: And Other Marketing Animals. Taylor & Francis Group, 2014.

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Book chapters on the topic "Brand mascot"

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Cintya, Hedi Amelia Bella. "Mascot and Brand Sustainability in Pandemic Era: Systematic Literature Review." In Sustainability in Creative Industries. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-48453-7_5.

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Vishwakarma, Dhanshree, and Sambit Kumar Pradhan. "The Intrinsic Importance of Brand Mascots." In Emerging Trends and Innovations in Industries of the Developing World. CRC Press, 2023. http://dx.doi.org/10.1201/9781003457602-24.

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Ditt, Cassie. "An Abstract – Spokescharacters, Advertising Icons, Brand Mascots, and Animal Ambassadors: Distinctions Amongst Brand Characters." In Creating Marketing Magic and Innovative Future Marketing Trends. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-45596-9_26.

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Le Tan, Trinh, Thi Tra My Le, Hoang Quynh My Phan, Truong Son Phuong Phan, Linh Giang Nguyen, and Thuy Phuoc Tan Le. "Influence of Brand Mascots on Enhancing Awareness of Vietnam’s Tourism." In Corporate Practices: Policies, Methodologies, and Insights in Organizational Management. Springer Nature Singapore, 2024. http://dx.doi.org/10.1007/978-981-97-0996-0_7.

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Wandel, Tamara L. "Brand Anthropomorphism." In Driving Customer Appeal Through the Use of Emotional Branding. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-2921-7.ch010.

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This chapter addresses brand anthropomorphism, in particular how sports mascots can be utilized on social media to increase emotional connectivity with fans and their affiliated teams. The history and role of mascots and present day usage encourages understanding of how narratives are a positive and promising tool for marketing communication professionals and those in the sports and entertainment industry. Interviews were conducted with personnel associated with mascots to gain insights into the concept of brand anthropomorphism. Also, an online survey was conducted on mascot brand attributes
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Johnson, Phillip. "International Context." In Ambush Marketing and Brand Protection, 3rd ed. Oxford University PressOxford, 2021. https://doi.org/10.1093/9780198845201.003.0011.

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Abstract This chapter examines the development of laws protecting major sporting events against ambush marketing in key jurisdictions. It first considers the Olympic Games—from Sydney 2000’s pioneering federal Indicia and Images Act through successive host-nation statutes in Salt Lake City, Athens, Turin, Beijing, Vancouver, London, Sochi, Rio, Pyeongchang and Paris—showing how each adapted and extended trade mark, unfair competition and bespoke criminal provisions to safeguard Olympic symbols, mascots, slogans and related imagery. The chapter then turns to the Commonwealth Games, FIFA World C
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"Innovation design & creative design Study on mascot design strategy of brands of happiness." In Innovation in Design, Communication and Engineering. CRC Press, 2015. http://dx.doi.org/10.1201/b18737-152.

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Maxwell, Angie, and Todd Shields. "Conclusion." In The Long Southern Strategy. Oxford University Press, 2019. http://dx.doi.org/10.1093/oso/9780190265960.003.0011.

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The Long Southern Strategy was “long” because all three components of the strategy—choosing to exploit white racial angst, fear of feminism, and evangelical righteousness—were necessary to build a solid red base in the states of the old Confederacy. The stark polarization that resulted from these partisan choices unraveled the New Deal coalition. It also redivided white Americans not just along the Mason-Dixon line, but across the imagined fault line of southern identity. Thus, conservatism was redefined on the basis of white southern identity, and that definition became the baseline ideology
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Bennett, David E., and Paula Thompson. "Part 2:Case Study Use of Anthropomorphic Brand Mascots for Student Motivation and Engagement: A Promotional Case Study With Pablo the Penguin at the University of Portsmouth Library." In Librarian as Communicator. Routledge, 2019. http://dx.doi.org/10.4324/9781315206875-9.

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Conference papers on the topic "Brand mascot"

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Lastiri Santiago, Mónica. "The Legal Challenges of the Metaverse: Business Trademarks." In Eighth International Scientific-Business Conference LIMEN Leadership, Innovation, Management and Economics: Integrated Politics of Research. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2022. http://dx.doi.org/10.31410/limen.2022.357.

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The Metaverse is emerging as a hotbed for brand promotion as well as a platform for creating and using intellectual property rights includ­ing trademarks. The avatars (users) can create digital objects to sell to other users. Lenders and investors are seeking opportunities to capitalize on new Metaverse markets and digital assets as is the named NFT (not-fungible to­ken) that is the unique data coding that can be visually represented by a dig­ital asset, for example, a virtual handbag. Currently one of the real-world lawsuits involving trademarks and NFTs is the dispute between fashion house H
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Seneviratne, Waruna, and Josh Goertz. "TRIAIXIAL OVERBRAIDING OF COMPLEX COMPOSITE STRUCTURES USING MELT-OUT MANDRELS." In SAMPE 2025 Indianapolis. Society for the Advancement of Material and Process Engineering, 2025. https://doi.org/10.33599/nasampe/s.25.0183.

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A serpentine inlet duct for a 30-foot unmanned combat aircraft was designed as part of the Air Force Research Lab (AFRL)-funded Manufacturing for Affordable Sustainable Composites (MASC) program at Wichita State University (WSU). This manufacturing demonstrator aimed to develop a cost model based on manufacturing data, including various materials, processes, and assembly methods. The goal was to enable the industry to leverage this information for on-demand, flexible manufacturing and assembly of composite structures tailored to specific volume, cost, weight, and mission requirements. The inle
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