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Books on the topic 'Building brand strategies'

Author: Grafiati

Published: 4 June 2025

Last updated: 1 August 2025

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1

Weilbacher, william M. Brand marketing: Building winning brand strategies that deliver value and customer satisfaction. NTC Business Books, 1993.

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2

1963-, Jary Michael, ed. Retail power plays: From trading to brand leadership : strategies for building retail brand value. Macmillan, 1997.

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3

1963-, Jary Michael, ed. Retail power plays: From trading to brand leadership : strategies for building retail brand value. New York University Press, 1997.

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4

Zhu, Zhengfang. An analysis of Bosideng group's brand building strategies in its domestic Chinese market and international market. Oxford Brookes University, 2003.

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5

Amitava, Chattopadhyay, and Ozsomer Aysegul, eds. The new emerging market multinationals: Four strategies for disrupting markets and building brands. McGraw-Hill, 2012.

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6

Richelieu, André. The challenge of building brand equity: A look at cases in North America and Europe. Faculté des sciences de l'administration, Université Laval, 2004.

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7

Brandstand: Strategies for Retail Brand Building. Visual Reference Publications, 2003.

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8

Building brand momentum: Strategies for achieving critical mass. Strategy Publishing, 2008.

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9

Hart, Christopher W., and Duane E. Knapp. The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company. McGraw-Hill, 1999.

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10

Hart, Christopher W., and Duane E. Knapp. The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company. McGraw-Hill, 1999.

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11

American Productivity & Quality Center. Brand Building and Communication : Power Strategies for the 21st Century. Amer Productivity Center, 1999.

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12

Boll, Tonette. Online Business Blueprint: Tips and Strategies for Building an Online Brand. Independently Published, 2022.

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13

Kirkmann, Dan. Influencer Fast Start: 21 Proven Strategies for Building Your Personal Brand. Independently Published, 2018.

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14

Wetfeetcom. Building an Employer Brand That Attracts Talent (Recruitment Marketing Strategies Series Vol. 1). Wetfeet.Com, 2000.

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15

Record Label Marketing Strategies: Simplified Strategies for Building a Record Label Brand and Effectively Promoting Your New Releases. Independently Published, 2022.

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16

Freeland, John. The Ultimate CRM Handbook : Strategies and Concepts for Building Enduring Customer Loyalty and Profitability. McGraw-Hill, 2002.

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17

Website Branding for Small Businesses: Secret Strategies for Building a Brand, Selling Products Online, and Creating a Lasting Community. Allworth, 2014.

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18

Website Branding for Small Businesses: Secret Strategies for Building a Brand, Selling Products Online, and Creating a Lasting Community. Skyhorse Publishing Company, Incorporated, 2014.

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19

Park, C. Whan, Allen M. Weiss, Deborah J. MacInnis, and Andreas B. Eisingerich. Brand Admiration: Building a Business People Love. Wiley & Sons, Incorporated, John, 2016.

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20

Lindstrom, Martin, Tim Frank Andersen, and Tim Frank Anderson. Brand Building on the Internet. Kogan Page, 2000.

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21

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition. Pearson, 2019.

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22

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity [RENTAL EDITION]. Pearson, 2019.

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23

Park, C. Whan, Allen M. Weiss, Deborah J. MacInnis, and Andreas B. Eisingerich. Brand Admiration: Building a Business People Love. Wiley & Sons, Incorporated, John, 2016.

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24

Mayfield, Elton. Building Better Brands: Essential Marketing Strategies for the Construction Industry. Advantage Media Group, 2024.

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25

Joachimsthaler, Erich, and David A. Aaker. Brand Leadership: Building Assets in an Information Economy. Free Press, 2009.

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26

Joachimsthaler, Erich, and David A. Aaker. Brand Leadership: Building Assets in an Information Economy. Free Press, 2009.

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27

Watkins, Brandi. Sport Teams, Fans, and Twitter. The Rowman & Littlefield Publishing Group, 2018. https://doi.org/10.5040/9781978731349.

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A strong relationship between sport fans and teams is an essential component for the success of the sport brand. This book provides an in-depth examination of the use of Twitter as a tool to enhance and maintain the fan-team relationship. As social media platforms have expanded beyond purely personal use, brands have had to adjust their strategic communication and marketing efforts. Drawing on research and theory from advertising, marketing, mass communication, and public relations, this book uses a mixed methods approach to better understand how online fan engagement using Twitter can help st

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28

Perspectives on Purpose: Building Brands and Businesses for the Twenty-First Century. Taylor & Francis Group, 2019.

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29

Malone, Michael. Proven Social Media Strategies for Building Community and Brands in the Digital Space. New Street Communications, LLC, 2013.

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30

Montgomery, Nina. Perspectives on Purpose: Leading Voices on Building Brands and Businesses for the Twenty-First Century. Taylor & Francis Group, 2019.

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31

Montgomery, Nina. Perspectives on Purpose: Leading Voices on Building Brands and Businesses for the Twenty-First Century. Taylor & Francis Group, 2019.

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32

Montgomery, Nina. Perspectives on Purpose: Leading Voices on Building Brands and Businesses for the Twenty-First Century. Taylor & Francis Group, 2019.

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33

Montgomery, Nina. Perspectives on Purpose: Leading Voices on Building Brands and Businesses for the Twenty-First Century. Taylor & Francis Group, 2019.

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34

Flom, Jonathan. Act Like It's Your Business. Scarecrow Press, 2013. https://doi.org/10.5040/9798881838942.

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Many actors treat their profession as a purely artistic endeavor, rarely conceding that there is more to making a living than simply showing up on stage or in front of a camera. By refusing to seriously acknowledge that self-promotion is vital to their livelihoods, many performers can get quickly discouraged by the vicious circle of audition and rejection. However, with a little foresight and planning, actors can learn how to become their own best advocates for a career in the business of show. In Act Like It’s Your Business:Branding and Marketing Strategies for Actors, Jonathan Flom helps act

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35

Dority, G. Kim. Rethinking Information Work. 2nd ed. ABC-CLIO, LLC, 2016. http://dx.doi.org/10.5040/9798216008217.

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A state-of-the-art guide to the world of library and information science that gives readers valuable insights into the field and practical tools to succeed in it. As the field of information science continues to evolve, professional-level opportunities in traditional librarianship―especially in school and public libraries―have stalled and contracted, while at the same time information-related opportunities in non-library settings continue to expand. These two coinciding trends are opening up many new job opportunities for LIS professionals, but the challenge lies in helping them (and LIS stude

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36

Clavio, Galen. Social Media and Sports. Human Kinetics, 2017. http://dx.doi.org/10.5040/9781718221000.

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Social media communications play a huge role in the day-to-day operations of sport teams and organizations. Both current and aspiring sport business professionals need to know how to best leverage social media to meet their organizational goals, and Social Media and Sports With HKPropel Access will help pave the way by emphasizing the strategic, creative, and logistical elements of effective social media practices. Beginning with foundational concepts, students will first examine the history of social media and its impact on sports. They will learn about the categories of content used, includi

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