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Journal articles on the topic 'Building brand strategies'

Author: Grafiati

Published: 4 June 2025

Last updated: 1 August 2025

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1

Zulfikar, Ian. "Building a Strong Brand: Marketing Strategy to Increase Brand Awareness and Consumer Loyalty." Neo Journal of economy and social humanities 1, no. 4 (2023): 280–84. http://dx.doi.org/10.56403/nejesh.v1i4.79.

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Building a strong brand and increasing brand awareness and consumer loyalty is a key focus for business success. This study aims to describe effective marketing strategies to build strong brands and increase brand awareness and consumer loyalty. The research was conducted by conducting a literature review from various sources related to marketing strategy. The research findings show that some effective marketing strategies in building a strong brand are brand differentiation, use of social media, product and service development, and customer experience. By implementing these strategies in busi

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Li, Qianyu. "A Comparative Analysis of Brand Building Research between China and the United States over the Past Thirty Years." Scientific and Social Research 7, no. 4 (2025): 195–209. https://doi.org/10.26689/ssr.v7i4.10416.

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This article conducts clustering, comparison, and inductive analysis of research articles on brand building between China and the United States from January 1, 1990, to October 31, 2024. The study finds that the focus of Chinese brand building research has continuously changed with the country’s policies and economic development needs, gradually expanding to cover multiple fields, including rural revitalization, cultural branding, first-class enterprise construction, and high-quality development, although the publications are relatively scattered. American brand building research started earli

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Becheur, Imene, Oula Bayarassou, and Hela Ghrib. "Beyond Brand Personality: Building Consumer–Brand Emotional Relationship." Global Business Review 18, no. 3_suppl (2017): S128—S144. http://dx.doi.org/10.1177/0972150917693160.

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This research aims to study the relationships between brand personality and commitment towards brands. More specifically, the study objective is to determine whether brand personality is the antecedent of brand love, and then, if brand love has an impact on affective commitment to the brand. The methodology used is purely quantitative involving a sample of 210 respondents who were asked to indicate their perception about brand love, brand personality and emotional commitment towards seven global brands which enjoy string awareness with the target sample: Coca-Cola, Converse, Hello Kitty, Nina

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Singh, Dr. Jeet, and Dr. Preeti Yadav. "MANAGING BRANDS: CHALLENGES AND STRATEGIES." Asian Journal of Research in Marketing 2, no. 2 (2013): 24–39. https://doi.org/10.5281/zenodo.15037192.

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The battle for a share of the customer’s wallet and cut throat competition for every bit of market space has resulted in search for a powerful weapon that delivers sustainable competitive differentiation. Here it is important to quote Philip Kotler about his perception on brands, “Branding is expensive and time consuming and it can make or break a product”. But even then, today, branding is such a strong force that hardly anything goes unbranded. No one had thought that commodities like Rice, Salt and Aata would be branded. Experience suggests that no product can really be a

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"Content Creation As A Catalyst For Global Brand Building." IOSR Journal of Business and Management 26, no. 12 (2024): 08–16. https://doi.org/10.9790/487x-2612100816.

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This article explores the important role of content creation in shaping brand identity and its significant impact on global brand building. As brands increasingly operate in a digitally connected world, content creation has become a cornerstone for establishing and maintaining a cohesive brand presence across different markets. The article examines how content creation strategies enable brands to transcend geographic boundaries, engage different audiences, and build a consistent global brand identity. The analysis is soiled in a comprehensive review of relevant literature, case studies, and ma

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Confos, Nicolla, and Teresa Davis. "Young consumer-brand relationship building potential using digital marketing." European Journal of Marketing 50, no. 11 (2016): 1993–2017. http://dx.doi.org/10.1108/ejm-07-2015-0430.

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Purpose This paper aims to examine branding strategies directed at child consumers, used by six high fat, sugar and salt food brands across three different digital marketing platforms. It identifies brand relationship building potential in this digital context. Design/methodology/approach This study analyses the contents of branded mobile phone applications, branded websites (including advergames) and branded Facebook sites to understand the nature of young consumer–brand relationship strategies that marketers are developing in this digital media marketing environment. Findings The use of soph

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Alreck, Pamela L., and Robert B. Settle. "Strategies for building consumer brand preference." Journal of Product & Brand Management 8, no. 2 (1999): 130–44. http://dx.doi.org/10.1108/10610429910266986.

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Amalia, Bella, Anggun Nadia Fatimah, Menati Fajar Rizki, Wina Puspita Sari, and Qoryna Noer Seyma El Farabi. "Startup strategies in building brand awareness." Priviet Social Sciences Journal 5, no. 5 (2025): 1–24. https://doi.org/10.55942/pssj.v5i5.379.

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Digital technology development has driven the rapid growth of startups in Indonesia. In increasingly fierce competition, brand awareness strategies are key to strengthening identity and attracting the attention of the public and investors. One way to understand and inspire this strategy is through the analysis of representations in popular media, such as Korean dramas, which have broad appeal and influence. This study aims to analyze Samsan Tech's brand awareness strategy in Start-Up dramas using the Attention, Interest, Desire, Action (AIDA) model, as well as examine its symbolic meaning thro

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Kruger, H., and L. C. H. Fourie. "An investigation into the uniformity and non-uniformity of online/offline retail brand building in South Africa." South African Journal of Business Management 34, no. 4 (2003): 27–34. http://dx.doi.org/10.4102/sajbm.v34i4.689.

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Brand equity or -value is the result of the design and implementation of brand building, – measurement and – management programs. Brand building focuses on three interdependent tiers: selecting brand elements, choosing certain marketing activities and programs, and linking the brand to secondary brand associations. A brand holder’s first instinct may be, when it decides to evolve to the Internet, to maintain the status quo of its offline brand equity or value, by building a uniform online/offline brand. However, from the literature it is evident that authors are not united in their support of

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He, Jiayi. "The Impact of Social Media Marketing Strategies on Brand Perception and Building." Advances in Economics, Management and Political Sciences 186, no. 1 (2025): 68–75. https://doi.org/10.54254/2754-1169/2025.bl23676.

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This article analyzes and explains the important role of social media platforms in promoting and maintaining brand building and development.This article adopts literature research and case analysis methods to conduct a detailed analysis of the huge advantages of social media marketing methods, and deeply studies the important roles of brand image, consumer loyalty, marketing methods, and other aspects in the establishment and maintenance process of brands.It also introduces the development history of social media and the demand for brand building, emphasizing the unique advantages of social me

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Ilaeva, Zarema M., Ali A. Khalidov, and Marem M. Minkailova. "STRATEGIES FOR BUILDING MARKETING COMPETITIVENESS." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 11/5, no. 152 (2024): 101–6. https://doi.org/10.36871/ek.up.p.r.2024.11.05.015.

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In the context of economic globalization, enterprises are faced with unprecedented pressure of market competition. Marketing strategy and brand building are especially important for enterprises as two key elements to enhance market competitiveness, create a good corporate image and enhance consumer loyalty. The purpose of this paper is to comprehensively and in-depth study the process of formulating marketing strategies and specific ways of brand building, so as to provide enterprises with strategic and practical economic management plans.

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Diana Novita, Nafisah Yuliani, Nixon Erzed, and Agus Herwanto. "EFFECTIVENESS OF DIGITAL STRATEGIC BRANDING FOR MSMEs USING TIKTOK." International Journal of Social Science 2, no. 2 (2022): 1267–70. http://dx.doi.org/10.53625/ijss.v2i2.3052.

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Brands play an important role in corporate identity and internal image formation people's minds. What's more, we are currently living in the digital age. The emergence of technology boosts MSME activities Enterprise (MSME), including brand building. But the problem is the lack of awareness MSMEs are building a brand, and only a few MSMEs in Indonesia are using digital media. Therefore, it is hoped that small and medium enterprises can increase brand awareness and be able to Accommodating the maximum use of internet media, enabling MSME brands to international market. From the existing problems

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Song, Younghee, Won-Moo Hur, and Minsung Kim. "Brand Trust and Affect in the Luxury Brand–Customer Relationship." Social Behavior and Personality: an international journal 40, no. 2 (2012): 331–38. http://dx.doi.org/10.2224/sbp.2012.40.2.331.

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The influences of trust and affect on increasing likelihood to purchase luxury brands was examined. Because in most existing studies of luxury brand female customers have been targeted, in contrast a more comprehensive luxury brand loyalty building framework for male customers was demonstrated in this study. Results show a significant path from brand affect to brand trust, and from brand trust to brand risk and brand loyalty. The findings imply that brand affect, indirectly via brand trust, and brand trust directly, enhance brand loyalty behaviors and reduce perceived brand risk. The significa

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Ahmad,, Dr Faraz. "Brand Loyalty in the Digital Age: Strategies for Building and Sustaining Consumer Commitment." International Scientific Journal of Engineering and Management 04, no. 04 (2025): 1–9. https://doi.org/10.55041/isjem02608.

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In an increasingly digital world, brand loyalty has become a critical determinant of long-term business success. Companies are focusing on developing strategies that not only attract customers but also retain them through sustained loyalty. The proliferation of digital platforms and the rapid pace of technological advancements have transformed how brands interact with consumers, making it essential for marketers to adapt their approaches. This paper examines various strategies for building and sustaining brand loyalty in the digital age, discusses challenges that brands face, and highlights em

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Stamat, Viktoriia, and Alina Sych. "THE ROLE OF PUBLIC RELATIONS IN BUILDING BRAND TRUST." Economic scope, no. 201 (June 10, 2025): 188–94. https://doi.org/10.30838/ep.201.188-194.

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The purpose of this article is to define the role of Public Relations (PR) in building trust in a brand and to explore the current application of PR strategies in Ukrainian business practices. This topic is particularly relevant in the context of evolving market dynamics and external challenges, such as the ongoing war, which has affected both consumer behavior and business practices in Ukraine. To achieve this goal, the research uses a comprehensive methodology, including theoretical analysis and the examination of Ukrainian PR practices, focusing on how PR strategies impact brand trust, cons

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Vikram Bajaj,, Arjun Singh, Swati Jain, Aswathinath T, J. Jayashree,. "Online Reputation Management: Strategies for Building and Protecting Brand Image." Tuijin Jishu/Journal of Propulsion Technology 44, no. 4 (2023): 4490–97. http://dx.doi.org/10.52783/tjjpt.v44.i4.1698.

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In the contemporary digital era, the management of one's online reputation, commonly referred to as Online Reputation Management (ORM), holds significant importance for both individuals and corporations. The establishment and safeguarding of a favorable brand image can exert a substantial influence on one's level of achievement.In the present day, characterized by digital advancements, where information dissemination occurs rapidly through the expansive realm of the internet, the perception of a brand holds significant importance as it may either serve as a beneficial resource or a substantial

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Xu, Ziyao, Xuening Ye, and Vicky Zhang. "The Sales Model and Brand Building of Lululemon: Key Factors in Market Success." Transactions on Economics, Business and Management Research 13 (November 18, 2024): 248–53. https://doi.org/10.62051/axr1tp51.

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Lululemon, a Canadian brand specializing in yoga apparel, has distinguished itself in the fiercely competitive sportswear market with its unique marketing strategies. This paper provides a comprehensive analysis of Lululemon's current development status from multiple perspectives, including market performance, product innovation, customer demographics, and competitive landscape. The study reveals that Lululemon has built a strong brand influence through precise brand positioning and innovative promotional methods. Additionally, by leveraging grassroots endorsements and effective salesperson te

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Mu, Juntong. "Creating Powerful Brands Strategies for Successful Marketing in the Digital Era." Academic Journal of Management and Social Sciences 8, no. 2 (2024): 92–94. http://dx.doi.org/10.54097/453qhd35.

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In the digital age, creating powerful brand strategies is crucial for marketing success. This article explores the importance of branding in the digital era and outlines how to build a successful brand by understanding the brand itself, developing a clear brand strategy, leveraging digital platforms, making data-driven decisions, building brand loyalty, and navigating the challenges of the digital landscape. Through case studies, we highlight examples of effective brand strategies and provide recommendations for optimizing and adjusting brands. The article concludes with a look at future trend

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M.S, Padma Priya, K. Dharshini, and C. Anbalagan. "SOCIAL MEDIA MARKETING STRATEGIES FOR BUILDING TRUST AND LOYALTY AMONG MILLENNIALS AND GEN Z." ASET Journal of Management Science 4, no. 2 (2025): 101–11. https://doi.org/10.47059/ajms/v4i2/12.

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Aim: The purpose of this study is to examine how social media marketing affects Gen Z and Millennial consumers, as well as how trust and brand loyalty differ between generations. Materials and Methods: Data on consumer attitudes and actions around brand loyalty and trust in social media marketing was collected via a self-created survey that was disseminated via Google Forms. Based on social media interactions, the poll evaluated the significance of social media marketing, frequency of brand engagement, reliability of influencer endorsements, and possibility for repeat business. To investigate

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Medina Aguerrebere, Pablo, Eva Medina, and Toni González Pacanowski. "Online content strategies for building credible brands: An analysis of the world’s 100 best hospitals." Online Journal of Communication and Media Technologies 15, no. 1 (2025): e202506. https://doi.org/10.30935/ojcmt/15910.

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Health communication experts’ primary responsibility is to build a reputable brand for the hospital. However, they face several challenges: the mass use of online platforms, stakeholders’ new needs, and stricter legal frameworks. This paper analyses how hospitals implement online content strategies to reinforce their scientific credibility and brand reputation. To do that, we conducted a literature review about health communication, hospital brands, and online content initiatives; then, we identified 40 brand indicators to quantitatively analyze how the world’s 100 best hospitals implemented o

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Chen, Zijun, and Wenwen Zong. "Influence of Celebrities on the Image Building of Luxury Brands." Highlights in Business, Economics and Management 27 (March 21, 2024): 165–71. http://dx.doi.org/10.54097/mtzg1385.

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In the era of we-media, brand marketing has increasingly shifted to the online realm, with more and more brands leveraging the influence of celebrities to capture the public's attention. However, the utilization of celebrity endorsements in brand promotion presents several intriguing challenges and questions that warrant careful consideration. Key among these are the criteria for selecting celebrities, strategies for maximizing the benefits of celebrity endorsements, and approaches to mitigating any potential negative impact on the brand. This study delves into the powerful influence wielded b

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Sholikah, Sholikah, Fatah Syukur, and Mahfud Junaedi. "Islamic Higher Education Branding in The Coastal Area Perspective of Hermawan Kartajaya’s PDB Triangle Theory." Edukasia : Jurnal Penelitian Pendidikan Islam 16, no. 1 (2021): 79. http://dx.doi.org/10.21043/edukasia.v16i1.8229.

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<p class="06IsiAbstrak"> This article is a research on brand building strategies in private Islamic colleges in coastal areas, namely the IAINU Tuban and the IAI TABAH Lamongan. The purpose of this study is to analyze the strategies of Islamic colleges in coastal areas in building their institutional brands. This research is a case study using a descriptive qualitative approach. The results of this study are the strategies used by IAINU and IAI TABAH in building a brand in accordance with Hermawan Kertajaya's PDB Triangle strategy: 1) Positioning is clarifying campus icons; 2) Differenti

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Ding, Jiayu. "Brand Building Triumphs: Le Labo's Inspiring Market Entry." Journal of Education, Humanities and Social Sciences 27 (March 5, 2024): 280–86. http://dx.doi.org/10.54097/r9fntz40.

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Due to the impact of the epidemic on the economy, an increasing number of consumers have changed their consumption preferences, and the demand for non-essentials has decreased gradually. Nevertheless, the fragrance market has experienced a substantial increase in sales during this era. Le Labo is considered to be one of the representative brands in the fragrance market. Thus, this research investigated the methods utilized by Le Labo in order to stimulate consumer purchase intent through the implementation of effective marketing strategies. The present study examined the impact of brand identi

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Chung, Jae-Eun, Byoungho Jin, So Won Jeong, and Heesoon Yang. "NIE-based SME brand building in foreign markets: an exploratory study." Journal of Product & Brand Management 28, no. 1 (2019): 63–79. http://dx.doi.org/10.1108/jpbm-10-2016-1331.

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Purpose The purpose of this study is to examine the branding strategies of SMEs from NIEs, juxtaposing the different strategies used to specifically target developed and developing countries with regard to brand-building approach, type and number of brands and degree of standardization. Design/methodology/approach A case-study approach is used. In-depth interviews are conducted with 10 Korean consumer-goods SMEs exporting their own in-house brands. Findings Clear differences emerge between the strategies of SMEs entering developed countries and those entering developing countries, particularly

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Xia, Ziwei, and Jing Yi Lim. "Research on Brand Image Building Strategies Based on the Xiaohongshu Platform -- Taking the Beauty Industry as an Example." International Journal of Applied and Creative Arts 7, no. 1 (2024): 12–22. https://doi.org/10.33736/ijaca.5788.2024.

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The purpose of this study is to explore the brand image building strategy of the Xiaohongshu platform in the beauty industry. Based on the introduction of the development status of the Xiaohongshu platform and the beauty industry, this study analyzes the image distribution and attention of beauty brands on the Xiaohongshu platform, and evaluates the influence and user ratings of beauty brands on the Xiaohongshu platform. Then, this paper develops a beauty brand image building strategy based on the Xiaohongshu platform, including determining the positioning and differentiated competition strate

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Thompson, Ashleigh-Jane, Andrew J. Martin, Sarah Gee, and Andrea N. Geurin. "Building brand and fan relationships through social media." Sport, Business and Management: An International Journal 8, no. 3 (2018): 235–56. http://dx.doi.org/10.1108/sbm-04-2017-0024.

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Purpose As the popularity of social media increases, sports brands must develop specific strategies to use them to enhance fan loyalty and build brand equity. The purpose of this paper is to explore how two social media platforms were utilised by the Grand Slam tennis events to achieve branding and relationship marketing goals. Design/methodology/approach A content analytic design was employed to examine Twitter and Facebook posts from the official accounts during, and post-, each respective event. Findings Both sites were utilised to cultivate long-term relationships with fans and develop bra

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Angelina Giorgina Selma Lalopua. "The Superpower of a Superbrand: Advertising, Social Media, Marketing, Public Relations, and Event Strategies in Shaping Brand Image in Oppo Indonesia." Journal of Information Systems Engineering and Management 10, no. 41s (2025): 501–11. https://doi.org/10.52783/jisem.v10i41s.7958.

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In Indonesia's competitive smartphone market, many brands struggle to optimize marketing tools effectively and fail to identify the right target market, leading to missed growth opportunities. A strong brand image is crucial for shaping public perception and aligning with consumer expectations. This paper examines OPPO's marketing strategies, emphasizing its advertising, social media engagement, marketing public relations (MPR), and event experiences as key elements in building a compelling brand image. Using a qualitative case study approach, the research includes in-depth interviews with thr

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Medina Aguerrebere, Pablo, Eva Medina, and Toni Gonzalez Pacanowski. "Building Reputed Brands Through Online Content Strategies: A Quantitative Analysis of Australian Hospitals’ Websites." Digital 4, no. 4 (2024): 1008–19. https://doi.org/10.3390/digital4040050.

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Hospitals use their websites to reinforce their relationships with stakeholders and build the brand collectively; however, they face challenges such as patients’ new needs or strict legal frameworks. This paper analyzes how Australia’s best hospitals manage their websites to implement content strategies that help them build their brands collectively with stakeholders. We conducted a literature review about smart hospitals, their corporate communication initiatives, and their online content strategies. Then, we identified 40 brand indicators to analyze how Australia’s best hospitals used their

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Dressler, Marc, and Ivan Paunovic. "The Value of Consistency: Portfolio Labeling Strategies and Impact on Winery Brand Equity." Sustainability 13, no. 3 (2021): 1400. http://dx.doi.org/10.3390/su13031400.

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The reported research examines the impact of product portfolio labeling strategies on brand reputation and equity. A netnographic approach allowed to observe winery portfolio labeling approaches and create a typology of winery labeling strategies. Expert evaluation served to assess the dependent variable brand equity by deploying a regression analysis. For the observed wine industry, being part of the food industry, creating consistent and recognizable brands has a direct relevance for reducing (sustainability-related) food information overload and thereby building sustainable brand equity. Th

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Ishak, Riani, Heni Widyaningsih, Sulaiman Mansyur, Syurwana Farwita Samuddin, and Alexander Setiawan. "Integration of Digital Marketing and Entrepreneurship in Building a Competitive Local Brand." West Science Journal Economic and Entrepreneurship 3, no. 02 (2025): 226–34. https://doi.org/10.58812/wsjee.v3i02.1907.

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This study explores the integration of Digital Marketing and Entrepreneurship in building competitive local brands within Indonesia's creative economy. Using a quantitative approach, data was collected from 110 respondents using a Likert scale survey, and analyzed through SPSS version 25. The research aimed to investigate how digital marketing strategies and entrepreneurial behavior contribute to brand competitiveness in the context of small and medium enterprises (SMEs). The results showed that both Digital Marketing and Entrepreneurship have a significant positive effect on Brand Competitive

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Pan, Sizhuo. "Leveraging We-Media for Brand Building and Promotion: Strategies and Collaborations with Content Creators." Highlights in Business, Economics and Management 23 (December 29, 2023): 663–67. http://dx.doi.org/10.54097/v2qvwe85.

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This paper examines strategies to build and promote brands with the help of We-media platforms. We-media represents a variety of online platforms that have revolutionized how information is created, disseminated and shared, providing new opportunities for self-expression and interconnected interaction. The unique features of We-media, such as easy content distribution, powerful user interaction, economical publicity costs, fast information delivery and wide coverage, make it a key force in the contemporary media landscape. Understanding the dynamics of We-media platforms requires identifying t

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Gao, Zihan. "Strategies and Media Impact in Premier League." International Journal of Social Sciences and Public Administration 4, no. 3 (2024): 50–54. http://dx.doi.org/10.62051/ijsspa.v4n3.08.

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This paper delves into the media and commercial strategies of top UK sports events, particularly focusing on the Premier League. It will try to study how exactly new projects in the sale of media rights, brand building, digitalization, and entering the foreign market have turned them into the world brands. Media is pivotal in promoting visibility, building brand personas, creating audience engagement and access to faraway markets, this is what it underlines. It also discusses how the Premier League has implemented innovative technologies like big data and AI to offer personalized content and e

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Dyadyk, Tetiana, Viktoriia Danylenko, and Vira Panasenko. "CRITICALITY IN BRAND STRATEGIES OF INTERNATIONAL HR MARKETING." Economic scope, no. 200 (May 9, 2025): 167–73. https://doi.org/10.30838/ep.200.167-173.

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The article is dedicated to the study of the relevance and features of using creative marketing and branding approaches for building a strong international HR brand. The necessity of creativity in international HR branding is substantiated, emphasizing its role in conveying company values, attracting through non-traditional channels, personalizing experience, and achieving virality in the digital age. The connection between creative campaigns and the strengthening of the internal HR brand, increasing the engagement and retention of existing employees, is considered. An overview of the current

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Cawsey, Timothy, and Jennifer Rowley. "Social media brand building strategies in B2B companies." Marketing Intelligence & Planning 34, no. 6 (2016): 754–76. http://dx.doi.org/10.1108/mip-04-2015-0079.

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Purpose The purpose of this paper is to provide a unique overview of business-to-business (B2B) companies engagement with and strategic approach to use of social media in brand building. This research complements the much more extensive knowledge base regarding social media use in business-to-consumer (B2C) contexts. Design/methodology/approach Since social media marketing is a relatively new activity for B2B companies an interpretivist stance that is inductive in nature is adopted. Semi-structured interviews were conducted with marketing professionals involved in managing social media program

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Devita Chandra Aryn Ayuningtyas and Novika Candra Astuti. "Digital Marketing Strategies in Building Brand Advocacy to Improve Purchase Intention." LITERACY : International Scientific Journals of Social, Education, Humanities 4, no. 2 (2025): 318–25. https://doi.org/10.56910/literacy.v4i2.2404.

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This study investigates how digital marketing strategies affect online brand advocacy, brand loyalty, and purchase intention in the context of a music and event company in Indonesia, PT. Nada Promotama. Using a quantitative explanatory approach, data were collected from 281 respondents through an online survey and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that digital marketing significantly influences both online brand advocacy and brand loyalty. Moreover, brand loyalty positively and significantly affects purchase intention, while onlin

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Purwati, Ani, and Nafiah Ariyani. "Integrated Marketing Communication in Building Brand Equity in the Social Media Era." Ilomata International Journal of Social Science 6, no. 2 (2025): 610–29. https://doi.org/10.61194/ijss.v6i2.1686.

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Social media provides a great opportunity for companies or brand owners and sellers to build and increase brand awareness, brand association, brand loyalty, perceived quality, and proprietary assets through Integrated Marketing Communication. This study adopts a qualitative approach with a literature review and content analysis to analyze the application of Integrated Marketing Communication on social media and its impact on brand equity elements. The results show that integrating integrated marketing communication on social media can build brand equity and increase brand awareness, brand asso

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胡, 千禧. "Research on Design Strategies in Brand Image Building." Design 08, no. 03 (2023): 895–901. http://dx.doi.org/10.12677/design.2023.83110.

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Chen, Sitong. "Analysis of User Acquisition, Brand Building, and Marketing Strategies for Love Mobile Games Based on Motivation Theory: A Case Study of "Love and Producer"." Highlights in Business, Economics and Management 46 (December 24, 2024): 143–49. https://doi.org/10.54097/h94wk296.

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In the era of diversified and fragmented information acquisition methods, how to attract users to download and use games, build brands, and improve marketing efficiency has become a problem faced by major manufacturers. As a hot topic in the mobile gaming industry in recent years, love mobile games are worth exploring in terms of user acquisition, brand building, and marketing strategies. This article analyzes the characteristics of love mobile games in user acquisition, brand building, and marketing strategies from the perspective of motivation theory, and takes "Love and Producer" as an exam

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Luo, Zhonglin, and Sheng Zheng. "Analysis on Nikes Marketing Strategies Based on 4C Theory." Advances in Economics, Management and Political Sciences 36, no. 1 (2023): 174–79. http://dx.doi.org/10.54254/2754-1169/36/20231808.

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In today's market and social environment, many brands are facing many marketing problems and areas for improvement. The research focuses on Nike as a brand to explore and study its points and flaws in marketing. This paper analyzes Nike's marketing strategy through the 4Cs theory and discusses its personalized marketing, social media marketing and branding marketing. The study shows that Nike pays attention to consumers' needs and devotes itself to providing consumers with personalized and customized products and services to meet their individual needs. At the same time, Nike actively uses soc

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Hu, Maoqiang. "The Marketing Strategy of Fashion Luxury Brands - A Case Study of Balenciaga." Journal of Education, Humanities and Social Sciences 35 (July 4, 2024): 513–18. http://dx.doi.org/10.54097/pr1g6d40.

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In the highly competitive luxury industry, brand managers' control of marketing strategies will directly affect consumer behaviour. As the luxury industry continues to grow, brands are faced with the challenge of capturing share in the industry. The use of marketing strategies has become a key tool for brands to achieve this. By systematically breaking down the Balenciaga brand strategy into the four C's (Consumer's need, Cost to satisfy, Convenience to buy, Communication), the aim of this study is to extract the rules in luxury brand marketing using the brand as an example. In other words, to

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Calista, Amadea Giovanni, Irene Oinike Simanjuntak, and Meliani Nurul Safitri. "AKIELS Model Analysis of the Local Perfume Brand HMNS in Building Loyalty Through Digital Communication." Jobmark: Journal of Branding and Marketing Communication 06, no. 02 (2025): 64–80. https://doi.org/10.36782/jobmark.v6i2.397.

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The local perfume industry in Indonesia has witnessed a remarkable evolution, with local perfume brands making significant progress in the market. This article analyzes the distinctive success story of the HMNS brand through the AKIELS Model of Hierarchy of Branding lens. This comprehensive framework combines Brand Awareness, Brand Knowledge, Brand Image, Brand Experience, Brand Loyalty, and Brand Spirituality as critical elements. Through systematic exploration, this research aims to reveal the strategies the HMNS perfume brand used to build its unique identity and achieve success. Based on s

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Lin, Xuan. "Study Abroad Educational Services Brand Marketing: Building International Competitiveness and Market Influence." Advances in Economics, Management and Political Sciences 160, no. 1 (2025): 7–11. https://doi.org/10.54254/2754-1169/2025.19813.

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In todays increasingly globalized world, study abroad educational services have become an essential part of international educational exchange. Brand marketing, as a key means to enhance the international competitiveness and market influence of study abroad service agencies, is undeniably important. This study, through an in-depth analysis of the global study abroad market, explores the application of brand marketing in study abroad educational services and its specific impact on enhancing market influence. Through case analysis and theoretical research, this paper reveals that effective brand

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Aziz, Khanda Gharib, Rebin Rafiq, and Hokar Muhamad. "An application of factor analysis to assess the influences of digital marketing on the brand building." Journal of Linguistics and Social Sciences 1, no. 2 (2023): 15. http://dx.doi.org/10.24042/jlss.v1i2.17157.

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This study highlights how digital marketing has made people know more about brands and promote brands in the market through technology. The study focuses on the effects of digital marketing on the branding of a specific product, the Apple brand (iPhone). With a special focus on the factors that make the iPhone brand more popular than other brands. The purpose of this study is to investigate the concept of digital marketing and examine the effects of digital marketing on brand creation, as well as to investigate the factors that make Apple's mobile phones more popular than other brands. This st

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Maulasena, Mirza Fawwaz, Agus Rahayu, Puspo Dewi Dirgantari, Ablatdinov Sultanbek Azatovich, and Khudayarova Mekhrangiz Muradovna. "Social Media Marketing Activities and Brand Trust: Driving Loyalty in Indonesian’s MSMEs Fashion Brand." Image : Jurnal Riset Manajemen 12, no. 2 (2024): 304–16. https://doi.org/10.17509/image.2024.024.

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This paper examines the impact of social media marketing activities (SMMa) on brand loyalty (BL) among followers of Indonesian micro, small, and medium enterprises (MSMEs) in the fashion sector. The increasing reliance on social media for brand engagement makes this topic particularly relevant, as businesses seek effective strategies to foster customer loyalty in a competitive landscape. The study investigates the relationship between SMMa, brand trust (BT), and BL, posing the research question: How do SMMa influence brand loyalty through brand trust in Indonesian MSME fashion brands? Utilizin

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Lin, Xi, and Yiyang Shen. "Research on the Application Strategies of Historical Celebrity Resources in Urban Cultural Brand Building." Communications in Humanities Research 58, no. 1 (2025): 47–52. https://doi.org/10.54254/2753-7064/2025.22077.

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In recent years, the continuous advancement of urbanization has led to increasing recognition and utilization of historical celebrity resources. Today, these resources have become key components of urban identity and symbolic representation. How to better leverage historical celebrity resources to establish urban cultural brands has become a pressing issue for many cities. This study focuses on the application of historical celebrity resources in urban cultural brand building, using the Hometown of Jin Yong cultural brand in Jiaxing as a case study. It examines the development and utilization

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Rambocas, Meena, Vishnu M. Kirpalani, and Errol Simms. "Building brand equity in retail banks: the case of Trinidad and Tobago." International Journal of Bank Marketing 32, no. 4 (2014): 300–320. http://dx.doi.org/10.1108/ijbm-11-2013-0136.

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Purpose – The purpose of this paper is to investigate an integrated model mapping the influence of brand affinity, customer experience, and customer satisfaction on brand equity in retail banking. Design/methodology/approach – Data were collected from 315 banking customers in Trinidad and Tobago through personally administered structured questionnaires and analyzed with Structural Equation Modelling. Findings – The findings showed the mediating role of customer satisfaction in brand equity relationships. The results also showed the pivotal role of brand affinity, customer satisfaction, and ser

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薛元飛 та 樊俞均. "小紅書平臺品牌構建、優化策略及校企合作探析". 國際人文社科研究 3, № 6 (2024): 72–77. https://doi.org/10.63944/p7kjxd47.

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As a lifestyle sharing platform, Xiaohongshu has a large users base in China. Its diversefunctions and brand influence have made it a comprehensive platform that integrates social networking, e-commerce and entertainment. The success of Xiaohongshu’s brand development offers valuable insights for other enterprises. This research focuses on Xiaohongshu, examining its efforts and strategies in brand building over recent years. Firstly, a brief introduction to Xiaohongshu will be presented. Secondly, based on the in-depth investigation, the brand building achievements will be summarized from thre

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Cao, Yue. "Analyzing the Rise of the GMs Brand from a Brand Development Perspective." Advances in Economics, Management and Political Sciences 136, no. 1 (2024): 51–58. https://doi.org/10.54254/2754-1169/2024.18708.

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The global eyewear industry thrives on the dynamic interplay of shifting consumer preference, technological advancements, and the emergence of new brands. This study examines the rise of the GM brand, focusing on its positioning, design and communication method to understand the factors behind its success. Employing case study and analysing second-hand industry data, the study investigates effective brand development within the fashion sector. It offers insights into how emerging brands navigate competitive landscapes through innovation, consumer engagement, and strategic positioning. By analy

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Chen, Yanjin, Yixuan Li, Yufan Mu, Shiyu Ou, and Tianrun Zhang. "Analysis of Lululemon's Social Media Marketing Strategies." Advances in Economics, Management and Political Sciences 110, no. 1 (2024): 194–202. http://dx.doi.org/10.54254/2754-1169/110/2024ed0117.

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Lululemon, a prominent athletic apparel brand, has established a formidable marketing strategy that blends product innovation, community engagement, and digital integration to create a strong brand identity and loyal customer base. By targeting the high-end sportswear market and cultivating a strong brand image, Lululemon has garnered favor among upscale consumers and positioned itself as a promoter of healthy lifestyles. However, despite its considerable achievements, Lululemon faces challenges, including the need for continuous innovation to meet emerging consumer demands and the imperative

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Nasution, Mutiara Insani, Ira Wirasari, and Arini Arumsari. "Kajian Brand Fashion Wanita Lokal Di Kota Bandung (Studi Kasus : Calla The Label dan Halona)." PERSPEKTIF 11, no. 4 (2022): 1501–10. http://dx.doi.org/10.31289/perspektif.v11i4.7968.

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Fashion is a reflection of the self of its users. The existence of local women's fashion brands in the fashion industry is increasingly evident. One of the factors driving the success of a fashion brand is to use branding. However, the lack of knowledge of fashion brand owners regarding the importance of developing the right branding strategy for their company. In addition, how to increase the value of a brand by building brand awareness of potential consumers. This study aims to review the Calla The Label and Halona brands which then produce an adaptation of the branding strategy of the local

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