Relevant bibliographies by topics / Chinese-to-Western business

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Chinese-to-Western business'

Author: Grafiati
Published: 19 February 2023

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Journal articles on the topic "Chinese-to-Western business"

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Yen, Dorothy A., Qionglei Yu, and Bradley R. Barnes. "Focusing on Relationship Dimensions to Improve the Quality of Chinese–Western Business-to-Business Exchanges." Total Quality Management & Business Excellence 18, no. 8 (October 2007): 889–99. http://dx.doi.org/10.1080/14783360701350813.

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Gatfield, Terry, and Mark Youseff. "A Critical Examination of and Reflection on the Chinese Family Business Unit and the Chinese Business Clan." Family Business Review 14, no. 2 (June 2001): 153–58. http://dx.doi.org/10.1111/j.1741-6248.2001.00153.x.

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There are substantial differences between the Chinese and western approaches to business formation and operations. This paper compares the two approaches by critically examining the traditional Chinese family business and the associated Chinese clan business. In addition, the paper explores both the Chinese family and clan business operations in the areas of human resource management, organizational structure and control, employee motivation, employee performance appraisal, and power and authority.
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Selmer, Jan, Bahman P. Ebrahimi, and Li Mingtao. "Adjustment of Chinese mainland vs. Western business expatriates assigned to Hong Kong." International Journal of Manpower 21, no. 7 (November 2000): 553–65. http://dx.doi.org/10.1108/01437720010379006.

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Berger, Ron, and Ram Herstein. "The evolution of Chinese business ethics." Management Research Review 37, no. 9 (August 12, 2014): 778–90. http://dx.doi.org/10.1108/mrr-06-2013-0153.

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Purpose – This article aims to present a historical overview of the evolution of business ethics in China and highlights the ways in which its ethical structure lags behind its rapid economic expansion. Understanding Guanxi, the Chinese social network of reciprocal business relations common in Confucian cultures, has long been recognized as one of the major success factors when doing business in China (Hwang et al., 2009). Recognizing the significant impact of Guanxi and its influence on everyday dealings in China is, thus, crucial for Western firms. Whereas considerable research has dealt with the growth of Chinese industries in recent years, the key relationship between changes in its economy and shifts in Chinese business ethics has been neglected although it impacts the ways Westerners, in particular, both clinch deals and judge Chinese firms. The implications of this disparity for global business are discussed. Design/methodology/approach – The discussion draws on the academic literature and the researchers’ experience in how business and business ethics are conducted between Western and Chinese firms. This paper presents a content analysis of theoretical articles and compares them to conceptual and empirical approaches, with an emphasis on a pragmatic approach to fostering a better understanding of the evolution of Chinese business ethics and its implications on business practices. Findings – Maps the evolution of business ethics in China and need to adapt to an ever changing business environment. Originality/value – This study offers a new insight to the evolution of Chinese business ethics and highlights its importance in business interactions. It illustrates the co-evolution of business ethics in parallel with the advancement of the Chinese economy. This paper is the first paper that addresses the issue of the evolution and formation of Chinese business ethics and links it to economic progress and opening up to the West.
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Reardon, Lawrence C. "Learning How to Open the Door: A Reassessment of China's “Opening” Strategy." China Quarterly 155 (September 1998): 479–511. http://dx.doi.org/10.1017/s0305741000049973.

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Social scientists always have been fascinated by cyclic theories, which not only parsimoniously describe and explain the underlying dynamics of world events, but, for the more adventurous, offer the possibility of prediction. This fascination has been especially true in the China field, where Chinese scholars and practitioners have used cyclic theories to explain Chinese politics since the Early Han. Among contemporary Western academics, sociologists have used “compliance” cycles to characterize the relationship between Chinese elites and the peasantry. Western economists have focused on variations of Chinese business cycles, such as the demand for consumption goods or harvest failures, to analyse China's economic growth. Political scientists have looked at the impact of various business, reform and factional cycles on Chinese political development.
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Li (李佩蓁), Pei-chen. "International Trade and the Transformation of Taiwanese Sugar Merchants: A Case Study of the Chen Fuqian Family in Takao, 1860–1905." Translocal Chinese: East Asian Perspectives 9, no. 1 (December 21, 2015): 54–72. http://dx.doi.org/10.1163/24522015-00900005.

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Focusing on the business operation of the Chen Fuqian family in south Taiwan, this paper analyses the importance of traditional business customs and family organization in international trade. Alongside the expansion of trade in Taiwan in the late Qing period, Taiwanese merchants would try to learn Western system of management to better position themselves in the intensive business competition. The development of the Chen family business thus epitomized the interaction between traditional Chinese and Western managerial system. (This article is in Chinese.)
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SIU, WAI-SUM, and DAVID A. KIRBY. "MARKETING IN CHINESE SMALL BUSINESS: TENTATIVE THEORY." Journal of Enterprising Culture 03, no. 03 (September 1995): 309–42. http://dx.doi.org/10.1142/s0218495895000179.

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Much of the literature on small firm marketing has adopted the Western marketing paradigm. Though researchers such as Kindle (1982) and Waldie (1980) have pointed to the importance of using traditional cultural values in understanding Chinese marketing decisions, there is no major study of Chinese small firm marketing which adopts this approach. Siu and Kirby (1995) suggest an integrative approach — blending the process model and the contingency approach in building and advancing small firm marketing theory. Hence the marketing process model proposed by Brooksbank (1990) is adopted as the research framework for understanding the marketing activities of small firms in Hong Kong. Six broad areas relating to business philosophy, strategic analysis, marketing objectives, marketing strategy, marketing organization and marketing control are identified. The contingency model used by Brooksbank, Kirby and Wright (1992) is adopted to identify different types of performing companies. In addition, Yau's (1994) Chinese cultural value orientations are adopted to explain the likely Chinese cultural influences. Five types of value orientation are used as to provide the analytical framework, namely Man-to-nature Orientation, Man-to-himself Orientation, Relational Orientation, Time Orientation, and Personal-activity Orientation. The research results reveal that Chinese small firms in Hong Kong exhibit different marketing behaviour from their western counterparts, when compared with UK findings for example. Higher performing Chinese small firms place marketing as the leading or joint leading role in their corporate planning processes and also adopt a longer-term strategic planning approach. They also use more aggressive marketing strategies and put more emphasis on product performance and credit support. However, explicit marketing control devices appear not to be used. The influence of Chinese cultural values on the marketing activities of Chinese small firms in Hong Kong is found to be significant.
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Lin-Liu, J. "Management American style: a US university teaches western business ways to Chinese students." IEEE Spectrum 42, no. 6 (June 2005): 36. http://dx.doi.org/10.1109/mspec.2005.1437031.

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Cardon, Peter W., and James Calvert Scott. "Chinese Business Face: Communication Behaviors and Teaching Approaches." Business Communication Quarterly 66, no. 4 (December 2003): 9–22. http://dx.doi.org/10.1177/108056990306600402.

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Chinese businesspersons are extremely sensitive to protecting and enhancing face. The Chinese sensitivity to face is a result of their emphasis on enduring relation ships and social networks. The hundreds of phrases in the Chinese language describing face demonstrate the sophistication of the Chinese conceptualization of face and related behaviors. For the businessperson, saving face and giving face are the most important face-related skills. Chinese businesspersons use various com munication strategies in order to save face and give face, including indirectness, intermediaries, praising, requests, and shaming. Western businesspersons can pre pare to operate effectively in the Chinese business environment by learning about the Chinese conceptualization of face and related communication strategies.
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Berger, Ron, and Ram Herstein. "Strategies for marketing diamonds in China from the perspective of international diamond SMEs compared to the west." Journal of Small Business and Enterprise Development 22, no. 3 (August 17, 2015): 549–62. http://dx.doi.org/10.1108/jsbed-06-2013-0081.

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Purpose – The Chinese diamond industry is dominated by SMEs. The purpose of this paper examines which of the three business strategies prevalent in the global diamond industry is utilized by Chinese diamond SMEs compared to those used in other western countries. In so doing, it maps the major actors in the Chinese diamond industry and identifies the challenges faced by SMEs when entering the highly competitive but very lucrative Chinese diamond industry. Design/methodology/approach – A two stage approach was undertaken. Step 1 involved exploratory field work with leading institutions. In the second stage a qualitative questionnaire was administered to members of 54 small to medium-sized international diamond SMEs operating in China. The difficulty of acquiring information on this secretive industry was further hindered by the equally secretive nature of Chinese culture. Findings – Guanxi was found not to be prevalent in the Chinese diamond industry. This is an interesting finding as China is a socially embedded and highly networked society. Chinese diamond SMEs conduct business by implementing a transactional-based approach to business strategy that centers on short-term cash-based transactions. Research limitations/implications – Future studies should use a quantitative questionnaire with a larger set of Chinese SME diamond firms. Studies could also examine whether the transformation from a system based on social networks to a system based on market forces as found in the Chinese diamond industry has been transposed to other Chinese industries dominated by SMEs. This may show the rationalization of the Chinese economy and its progression toward western models of exchange. Originality/value – This paper is a pioneering work on the structure and business strategy implemented by SMEs in the Chinese diamond industry.
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Dissertations / Theses on the topic "Chinese-to-Western business"

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Wang, Shan, and Tingting Yan. "How to balance the traditional Chinese culture and western management method in leaders’ management? : A case study on Chinese commercial bank SPDB." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-45942.

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Background:Most of the state-owned enterprises and family businesses introduce Confucianism in their management in China, while private enterprises are used to apply western management philosophy. Due to the development of the times and policy adjustments, many state-owned enterprises have gradually transformed into a mixed enterprise which has some functions of state-owned enterprise and a profitability goal like private enterprise. This phenomenon implies the management in mixed enterprises need to figure out a solution to balance Confucianism and western management style in their leadership. Purpose:This paper tries to analyze a Chinese commercial bank SPDB to understand how Confucianism and western management style work together in one enterprise and provide suggestions to foreign leaders in their transactional management, meanwhile explore a new field for researchers. Method:This qualitative study applies one case study in a Chinese commercial bank, eight research respondents including leaders and employees. Data is thereby collected from semi-structured interviews and documentary secondary data. The analysis of the empirical findings is according to grounded theory, through a series of processes such as coding, re-coding, linking to identify the pattern behind the case. Conclusions:In the research, we find that traditional Confucian culture and Western management philosophy have many similarities in guiding leaders on how to manage enterprises. However, the different ideas between eastern and western culture may lead to inappropriate management behavior which may increase contradictions in organizations. For balancing the two culture in one enterprise, leaders need to consider the importance of ‘people’ in Chinese traditional culture, and thus adjust the western management methods, meanwhile, when recruiting new staffs and promoting current employees, apart from considering Guanxi, leaders should consider whether the performance of these employees can be recognized by other employees.
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Li, Rui Feng. "The comparison and contrast between ancient Chinese and Western leadership theories and practices : the discovery of a modern leadership model of current Chinese business practice that enables the transformation from the traditional autocratic leadership style to a transforming leadership style." Thesis, University of Warwick, 2014. http://wrap.warwick.ac.uk/66700/.

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(9811373), Anton Kriz. "Chinese business perceptions of interpersonal trust and xinren." Thesis, 2002. https://figshare.com/articles/thesis/Chinese_business_perceptions_of_interpersonal_trust_and_xinren/22013198.

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This research investigates the issue of interpersonal trust in Chinese business-to-business markets under what, in this research, becomes classified by the Chinese as xinren. Understanding trust in Chinese business has been identified as a priority for Westerners entering the burgeoning Chinese market. The aim of this research is to seek rich exploratory data on interpersonal trust in Chinese markets-a subject that is acknowledged for its importance but has received little empirical investigation.

Much has been written on guanxi in Chinese business but there appears to be confusion between what constitutes trust as opposed to guanxi. By delving into the richness of the Chinese perceptions of trust and xinren this research attempts to unlock the nature of these constructs and answer the research question: How do business people of Chinese ethnic origin involved in international marketing perceive trust in Chinese-to-Chinese and Chinese-to-Western business? A key outcome of the research is the identification that Westerners can become insiders and build deep trust with the Chinese. However, it is difficult to achieve such a level of deep trust because it requires a special level of emotional exchange built through honesty, sincerity and reciprocal help.

The researcher interviewed a cross-section of Chinese business people in a variety of business organisations operating in Beijing, Xiamen, Shanghai, Taipei, Hong Kong, and Australia. The research was undertaken using the interpretive social science method and incorporated in depth, face-to-face interviews with a conversational style that was based on a protocol of relevant issues. Most respondents spoke both Chinese and English and were experienced in international trade.

A key component of this study was access. Access was gained through the building of an interviewer tree of connections or guanxishu-a tree or shu that enabled the researcher to 'snowball' from one referral to the next. The snowballing and conversational technique was suited to the Chinese business person's style, which has been described as high context and complex. Using taped interviews and transcripts, the researcher analysed the perceptions of the respondents with a computer package, NVIVO.

The research therefore attempts to contribute to knowledge through a deeper understanding of trust and interpersonal relationships in Chinese business. It does this through three contributions to the literature:

  • a richer understanding of the Chinese business person's perception of xinren;
  • a model that identifies the levels building to xinren and a holistic model of the people sharing such levels; and
  • a clarification for Westerners of the difference between xinren and guanxi.

Overall the research attempts to understand what Chinese business people mean by trust in the context of negotiating with other Chinese and Westerners. Trust is acknowledged as a key ingredient in business but in the Chinese interpersonal environment it has particular importance.

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Books on the topic "Chinese-to-Western business"

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Business leadership in China: How to blend best Western practice with Chinese wisdom. Singapore: John Wiley & Sons, 2011.

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Wei, Chen. The application of western marketing strategies for market entry and partenership to the business of a Chinese State-owned company entering the Phillipines market. Oxford: Oxford Brookes University, 2001.

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Peverelli, Peter J. Cognitive space: A social cognitive approach to Sino-Western cooperation. Delft: Eburon, 2000.

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Business Leadership In China: How to Blend Best Western Practices with Chinese Wisdom. Wiley, 2008.

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Gallo, Frank T. Business Leadership in China: How to Blend Best Western Practices with Chinese Wisdom. Wiley & Sons, Incorporated, John, 2012.

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Gallo, Frank T. Business Leadership in China: How to Blend Best Western Practices with Chinese Wisdom. Wiley & Sons, Incorporated, John, 2011.

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Gallo, Frank T. Business Leadership in China: How to Blend Best Western Practices with Chinese Wisdom. Wiley & Sons, Incorporated, John, 2011.

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Gallo, Frank T. Business Leadership in China: How to Blend Best Western Practices with Chinese Wisdom. Wiley & Sons, Incorporated, John, 2011.

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The China Executive: Marrying Western and Chinese Strengths to Generate Profitability from Your Investment in China. 2W Publishing Ltd, 2006.

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Zhang, Angela Huyue. Chinese Antitrust Exceptionalism. Oxford University Press, 2021. http://dx.doi.org/10.1093/oso/9780198826569.001.0001.

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This book explores the clash between antitrust, a body of law originally designed to address market failures in western democracies, and China, an economic superpower under authoritarian control. It analyses two simultaneous sources of conflict. The first is the significant challenges Chinese antitrust regulation poses to foreign multinational companies doing business in China. The second is the tremendous difficulties Chinese firms face in complying with antitrust rules in foreign countries. Ultimately, the book offers a cautionary tale of the challenges globalization poses to law and economic order by showing that the conflicts observed today are deeply rooted in institutional factors, both political and economic.
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Book chapters on the topic "Chinese-to-Western business"

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Ong, Soon Keong. "Opening for Business." In Coming Home to a Foreign Country, 43–62. Cornell University Press, 2021. http://dx.doi.org/10.7591/cornell/9781501756184.003.0003.

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This chapter explains the challenges foreign merchants faced in Xiamen. It narrates the intensified trading activities of Western merchants after the Opium War and its huge impact on the commerce of China, especially in the treaty ports themselves. The chapter then details how the Opium sale to China; foreign steamers; and new items like kerosene, flour, and matchsticks became essential parts of Chinese everyday life. It also explains the reasons behind the treaty port's lackluster foreign trade. The chapter recounts Western merchants' dismay that their profits had been seriously undermined by Chinese competitors. In Xiamen especially, Western merchants had found it to be a “particularly tough” market.
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Becker, Bert. "Western Firms and Their Chinese Compradors." In Meeting Place. Hong Kong University Press, 2018. http://dx.doi.org/10.5790/hongkong/9789888390847.003.0006.

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This chapter explores the close and complex relationships between members of the German Jebsen family, steamship entrepreneurs, and their comprador, Chau Yue Ting, a Western-educated member of a merchant family from Hainan based in Hong Kong. Through a detailed examination of correspondence and other business records, the chapter highlights the multiple roles of compradors not only as bicultural middlemen for Western interests but also as clients, customers, co-owners of businesses, employees and employers, creditors and debtors, and family friends. It challenges the simplistic view that foreign steamship companies in the region were tools of empire or spearheads of Western penetration into Chinese markets, stressing instead how Chinese merchants strategically made use of their services to extend and consolidate their own business networks.
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Zheng, Connie. "From Ancient Chinese Sages to Modern People Management Principles." In Asian Business and Management Practices, 27–40. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-6441-8.ch003.

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This chapter reviews the legacy of several ancient Chinese sages (i.e. Guanzi, Hanfeizi, Shangyang, Xunzi, and Yanzi) and explores their thinking of ruling the state and managing the people. The thoughts of the old are compared with those known in the mainstream Western management texts. Striking similarities in thoughts and key organization and management issues of old and new are identified. For contemporary organizations to be successful, essential people-management principles must be espoused to sustain organizations for a long term as to preserve ancient states. Nonetheless, the world is in ceaseless change, dynasties and nations rise and fall as organizations acquire, merge, die, or emerge as new. Despite perpetual principles, management techniques require constant adaptation to meet modern challenges.
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Wang, Fei-Hsien. "The Business of “New Learning”." In Pirates and Publishers, 62–92. Princeton University Press, 2019. http://dx.doi.org/10.23943/princeton/9780691171821.003.0003.

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This chapter demonstrates how the profound intellectual shift triggered a commodification of New Learning knowledge and the sudden popularization of banquan/copyright at the turn of the twentieth century. The conventional narrative about the introduction of copyright to China at the turn of the twentieth century is a story of how foreign powers imposed their Western legal doctrines and systems on China to protect their subjects' commercial interests. The Chinese were forced to “learn the law at gunpoint,” yet the attempt failed because the Chinese state cared only about controlling the press and Chinese society did not appreciate the notion. However, the chapter also argues that, at the turn of the twentieth century, what interested foreign booksellers also interested Chinese booksellers and authors. While treaty powers tried to make the Qing state adopt intellectual property laws at the negotiating table, the concept of banquan/copyright began to be embraced and promoted by Chinese booksellers and some authors for their commercial interests.
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He, Zhixuan, Dickson K. W. Chiu, and Kevin K. W. Ho. "Weibo Analysis on Chinese Cultural Knowledge for Gaming." In Advances in Business Information Systems and Analytics, 320–49. IGI Global, 2022. http://dx.doi.org/10.4018/978-1-7998-9016-4.ch015.

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This chapter analyzes the current situation of video games with Chinese cultural knowledge in China's game market by analyzing Weibo messages of five selected video games developed based on Chinese culture to explore their relationships with Chinese culture. The authors then summarize the results from comments, likes, word cloud, and clustering analysis to provide practical suggestions. As a new industry, video games and e-sports are gaining popularity worldwide. However, scant research has focused on video games developed based on Chinese culture in the current market, mainly because they started much later than their Western counterparts. Therefore, the findings of this research can help game developers better understand these markets and customer preferences while protecting and spreading Chinese culture through gaming and e-sports activities in this digital era.
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Hsu, Jeffrey. "Targeting E-Commerce to Chinese Audiences and Markets." In Emerging Topics and Technologies in Information Systems, 88–101. IGI Global, 2009. http://dx.doi.org/10.4018/978-1-60566-222-0.ch004.

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The market for e-commerce to Chinese audiences is one which has tremendous potential, given the fact that the number of potential users and customers is projected to exceed that of English-speaking Western users. However, managing the host of cultural issues that come up is an important need which must be met. This chapter examines the cultural issues which are relevant to sites targeted at China and Chinese-speaking audiences, including user and consumer behavior patterns, categorizing China using Hofstede’s cultural dimensions, examining traditional and historical attitudes, and addressing business issues including trust, payment, and infrastructure challenges. In the chapter design principles based on these are proposed, as well as an examination of the differences between the cultures of China, Taiwan, Hong Kong, and Singapore.
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Chung, Mona, and Bruno Mascitelli. "Huawei's Battle." In Asian Business and Management Practices, 107–19. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-6441-8.ch010.

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The purpose of this chapter is to explore the causes and reasons for these actions and to ascertain what key strategic approaches and positioning lie behind the high-level political tension. This is a conceptual chapter that looks at Huawei, the giant Chinese telecommunications company that has become the focus of contract exclusion and finger pointing by certain Western governments. The finding of this chapter suggests that the argument of “national security” used by the US and Australia in refusing Huawei's NBN contract is controversial. The chapter provides the causes behind this argument. This chapter makes valuable contribution whether it be due to Cold War legacies or business competition; the exclusions do not sit well in this globalised economy.
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Zhang, Angela Huyue. "Chinese Antitrust Exceptionalism." In Chinese Antitrust Exceptionalism, 1–16. Oxford University Press, 2021. http://dx.doi.org/10.1093/oso/9780198826569.003.0001.

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This introductory chapter provides an overview of Chinese antitrust exceptionalism and how it poses challenges to the existing global antitrust policy. Among the world's greatest economic powers, China brings up the rear in adopting modern antitrust law. Despite being a relatively new antitrust regime, China has not hesitated to impose harsh antitrust remedies on offshore merger transactions and intervene in business practices aggressively, departing from the usual approach of Western antitrust authorities. However, China is not only exceptional as an antitrust regulator but also as a target of antitrust regulation. In addition to being the second largest recipient of foreign direct investment (FDI) and a principle importer, China is the world’s largest exporter and one of the leading outward investors. In recent years, the swift expansion of Chinese state-owned enterprises (SOEs) into Europe has raised eyebrows of antitrust regulators. Moreover, Chinese manufacturers, coordinated by government-sponsored trade associations, have had to grapple with successive private lawsuits and hefty fines for operating export cartels in the United States.
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O’Hara, Kieron. "Policy Question: Is Huawei Infrastructure a Threat to Western National Security?" In Four Internets, 145–53. Oxford University Press, 2021. http://dx.doi.org/10.1093/oso/9780197523681.003.0012.

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One major flare-up between the Trump administration and China was the role of networking company Huawei, which has developed cutting-edge equipment in a number of areas, especially 5G mobile communications. However, Huawei’s CEO is a former People’s Liberation Army member, and is suspected by many to be acting in the interests of the Chinese government. This chapter describes this difficult situation, where there is little evidence that Huawei is acting in such a way directly, but such is the Beijing Paternal Internet that it will certainly have to align with government policy. Despite the quality of Huawei’s products, many Western governments have refused to use them, or have given in to American pressure, citing national security considerations. The Trump administration worked to push Huawei out of business, but it remains a key player in China’s Belt and Road Initiative and central to Chinese technology strategy.
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Zheng, Connie. "East and West, Past and Present." In Business, Technology, and Knowledge Management in Asia, 72–81. IGI Global, 2013. http://dx.doi.org/10.4018/978-1-4666-2652-2.ch006.

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This paper explores the sayings and stories of the ancient Chinese philosophers Guanzi, Hanfeizi, Xunzi and Yanzi. Their way of ruling the state and managing the people are analysed and discussed in line with thoughts from the mainstream and modern Western management gurus, such as Warren Bennis, Peter Drucker, Mary Parker Follett, Douglas McGregor, Rosabeth Moss Kanter, Elton Mayo, and Jeffrey Pfeffer. Striking similarities call for addressing key issues in human resource management. East and west thinkers across 3000 years are identified. The principles-based ruling and management were found difficult to be taken seriously in ancient times as it is today. However, these principles must be rekindled to protect organisations and the world from mischievous behaviour that has caused much human suffering.
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Conference papers on the topic "Chinese-to-Western business"

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Chen, Xilin, and Tao Xi. "Cross-Cultural Management of Chinese Traditional Theatre Industry Based on Broadway Operation Model." In 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1001860.

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Broadway, as one of the leading commercial show districts in the West, has a mature commercial experience and operation model. The theatre industry on Broadway is different from other places, and its production and marketing methods have also proven to be highly successful. This paper analyses the business model, artistic concept, communication strategy, and user research of Western theatre based on Broadway at the academic level. At the practical level, the paper investigates the cross-cultural management and communication model of the Chinese theatre industry. The Broadway theatre management that operates separately for theatres and productions, together with the art form that focuses on scenery, stage art, and sound effects, is applied to the management and communication of the traditional Chinese theatre industry. The paper aims at promoting traditional culture and making traditional theatre more suitable for modern aesthetic needs and market demands. The contribution of the paper is to improve traditional Chinese theatre into a creator-centered theatre performance consisting of music, song, dance, and dialogue in a cross-cultural context, based on the Broadway operation model. A modern marketing campaign is used to promote exposure and sustainability. As a result, a framework for Chinese traditional theatre products based on cross-culture is constructed.
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Hanneforth, P. "Doing Business in China – From Necessity to Competitive Advantage." In ITSC2005, edited by E. Lugscheider. Verlag für Schweißen und verwandte Verfahren DVS-Verlag GmbH, 2005. http://dx.doi.org/10.31399/asm.cp.itsc2005p0024.

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Abstract This paper will give an outline of the dynamics and growing importance of China as a key factor in a company’s sourcing, manufacturing and marketing strategy for the coming decade and beyond. First some background information on China as a manufacturing hub and vast market place will be given. Subsequently various market entry strategies for Western companies will be discussed. There will be also a brief discussion of the cultural dimensions and challenges of doing business in China. Lastly a brief overview of the Chinese thermal spray industry and resulting business opportunities will be given.
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Damjanović, Srđan, Predrag Katanić, and Vesna Petrović. "HUMAN MOBILITY DURING THE COVID-19 PANDEMIC IN WESTERN BALKAN COUNTRIES." In Economic and Business Trends Shaping the Future. Ss Cyril and Methodius University, Faculty of Economics-Skopje, 2021. http://dx.doi.org/10.47063/ebtsf.2021.0021.

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At the end of 2019, a new coronavirus appeared in the Chinese province of Wuhan, causing the appearance of the disease COVID-19. The disease spread very quickly to other countries in the world, including the Balkans. The governments of many countries have decided to combat the spread of the COVID-19 virus in the community through social distancing measures. Decisions to ban the movement of people were easy to make, but they were very difficult to implement and enforce in practice. Some of the countries monitored their citizens through various applications installed on smartphones. This led to criticism by many NGOs, as they felt that this violated basic human rights of freedom of movement and privacy. Some lawsuits were even filed in the courts because the citizens felt that they were denied rights guaranteed by the respective constitution. Google uses the ability to monitor all those citizens around the world on a daily basis who use smartphones or handheld devices, which provide the option to record the "location history" of the users. This is possible for them, since most people have voluntarily agreed to this option on their devices. In early 2020, Google began publishing global mobility data on a daily basis through a report called “Community Mobility Reports”. The report shows the percentage change in human activity at six grouped locations. Data obtained in the reference days before the outbreak of the COVID-19 pandemic are used as a basis for comparison. In this paper, we studied the dynamics of human mobility during the COVID-19 pandemic in 7 countries of the Balkans: Bosnia and Herzegovina, Serbia, Croatia, North Macedonia, Bulgaria, Greece, and Romania. For Montenegro and Albania Google did not provide data on human mobility. We present the processed data graphically. For all examined countries, we statistically analyzed the obtained data and presented them in a table.
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