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1
Andayani, Wuwuh, Zainal Rafli, and Fathiaty Murtadho. "The Relevance of Words and Meaning in Students’ Infographics Based on Sperber & Wilson." IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature 12, no. 2 (2024): 1714–27. https://doi.org/10.24256/ideas.v12i2.5837.
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The use of relevant and concise wording in infographics is crucial to ensure that the information presented can be quickly and effectively understood by readers. However, existing infographics still need to strike a balance between information density and clarity of delivery. This study explores the relevance of words and meaning in student-created infographics, using Sperber & Wilson’s Relevance Theory (1986, 1995) as a framework. By analyzing three student-created infographics, the study identified the main structural elements of infographics: description (general overview), details (specific information), and significance (practical value). It also examined audience intentions, categorized as either informative or communicative. The results revealed that the "significance" element dominated all the infographics, underscoring the importance of the practical value and relevance of the information presented. Audiences were more likely to engage with infographics they found informative, although a balance between informative and communicative aspects—such as seen in Infographic 1—yielded optimal impact on audience comprehension and engagement. This study highlighted the importance of infographic design that emphasized word and meaning relevance to create effective communication. Recommendations are provided for more strategically integrating communicative elements to enhance the appeal and effectiveness of infographics in various communication contexts. Keywords: Relevance, Infographics, Relevance Theory, Visual Writing, Audience Understanding.
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Mohamed, Elsir Ali Saad, Mohammed Abdalgader Osman Ali, and Mathani Hassan Abashar Mohamed. "The communicative dimension of graphic design elements - Such as infographics." Brazilian Journal of Science 2, no. 7 (2023): 84–91. http://dx.doi.org/10.14295/bjs.v2i7.283.
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The purpose of the current study is to address a research question about the role that visual design elements have in communication. The data were collected based on their technical relevance, which highlights the general description of the field of research that includes graphics, infographics in the field of communication, and elements of visual design Review of the relevant literature and concepts: To begin with, we must consider the communication aspects of the design in order to produce truly successful visual design elements. The communicative dimension of graphic design elements such as infographics are invaluable in conveying information in a clear and engaging way. Two opened the way for the expansion of the use of visual elements in the manufacture of the media message. This study discusses the communicative dimensions of visual design elements, in general, and infographics in particular, as infographic is part of information visualization. This study discusses the communicative dimensions of visual design elements, in general, and infographics in particular, as Infographic is part of information visualization, in addition to that it is a research field related to communication as it focuses on patterns and trends in abstract data sets, and the field of infographic design, and information visualization combines the concepts of computer science, data mining, cognitive sciences and graphic design, this is important in controlling and measuring the quality of communication because the ability to collect, store and manage data, despite the increasing pace of its updating, remains our ability On their understanding relatively constant. The size, shape, and color of visual design elements can also play a role in communication. According to the results obtained, it was determined that the use of graphs as a visual communication tool was effective in evaluation, understanding and continuity.
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Melnyk, Oksana. "Convergence of Communicative Components in Infographics." Demiurge: Ideas, Technologies, Perspectives of Design 7, no. 1 (2024): 24–35. https://doi.org/10.31866/2617-7951.7.1.2024.300917.
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<strong>The purpose of the research </strong>is to establish the presence or absence of the phenomenon of convergence between visual components formed based on different ways of encoding information in infographic messages. Particular attention is focused on those cases when the above-mentioned differently coded elements can provide a synergistic effect or supplement and enrich the content through the interaction of different meanings, each of which is presented in the most optimal way that does not imitate the other. <strong>Research methods </strong>are analytical, logical-evaluative, systematic approach and method of structural-compositional analysis. <strong>The scientific novelty </strong>consists in proving the presence of the effect of convergence of meanings in infographics formed based on different codes and different communicative elements. It was revealed that infographic messages can use up to seven different ways of visual presentation of information differing in stylistic and technical-graphic properties. At the same time, it has been proved that minimising the number of different style components leads to the formation of the most effective visual messages. Such messages are better remembered and remain in the minds of recipients longer. <strong>Conclusions. </strong>The use of communicative elements with different technical, graphic and stylistic properties outside infographic messages, in most cases, leads to the destruction of meaningful unity and loss of consumer interest in the content of the message. On the contrary, in infographics, the structural organisation of information, compositional zoning, and the logical links’ presence between different groups of visual-symbolic forms ensure the integrity of information impact. However, it has been proved that such integrity requires either the preservation of a single optical centre of content or well-defined levels of content with accentuated visual transitions between them.
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Bozhko, Tetiana. "Infographics as an Information System: Information Encoding Issues." Bulletin of Kyiv National University of Culture and Arts. Series in Arts, no. 46 (May 22, 2022): 198–208. https://doi.org/10.31866/2410-1176.46.2022.258795.
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The purpose of the study is to reflect the relationship between the number of information encoding tools involved in the design of infographics, and the convenience and effectiveness of perception of its content. Infographics are considered as a screen message, within which information is presented with different ways of visual coding. The variability of decoded elements and their interaction can lead to synergy and dissonance of the content components of infographics, which encourages in-depth study of the conditions for combining encoded elements into a coherent information system. The methods: analytical and logical (identification of theoretical and methodological approaches to the construction of infographics, assessment of the impact on the audience), a systematic approach (systematization of the possibilities of forming an array of data in infographics, identifying problems and prospects for using visual information in infographic design), a method of analogies (determining the impact of visual information in infographic design on the audience). Results. The structure of communicative elements and stylistic characteristics of graphic images in the infographics design form an information system that collapses with the growth of ways of encoding information. Such a system involves maintaining a clear hierarchy in the compositional arrangement of elements and the logic of visual movement between them. Unlike banners, posters and packing, infographics can contain multiple optical centres and an extended colour-coding palette. The scientific novelty is represented by the definition of the levels of interaction of communicative elements and the establishment of compositional conditions, which include: maintaining a scale-proportional hierarchy of communicative elements; the relevance of the introduction of several optical centres and a significant number of equivalent image elements, supplemented by auxiliary planes (dies) to increase the legibility and readability of text blocks; limiting the number of iso-graphemes (not more than 3) as excellent ways of stylistic and graphic reproduction of pictorial elements; usage of no more than two different fonts; avoiding intersections or direct overlapping of text on the image; maintaining realistic proportions between the graphic elements; the use of a significant number of shades of colours, provided that the predominant mass of one or two colours in the characteristics of the chromatic composition of the overall semantic solution.
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Melnyk, Oksana. "Convergence of Communicative Components in Infographics." Demiurge: Ideas, Technologies, Perspectives of Design 7, no. 1 (2024): 24–35. http://dx.doi.org/10.31866/2617-7951.7.1.2024.300917.
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The purpose of the research is to establish the presence or absence of the phenomenon of convergence between visual components formed based on different ways of encoding information in infographic messages. Particular attention is focused on those cases when the above-mentioned differently coded elements can provide a synergistic effect or supplement and enrich the content through the interaction of different meanings, each of which is presented in the most optimal way that does not imitate the other. Research methods are analytical, logical-evaluative, systematic approach and method of structural-compositional analysis. The scientific novelty consists in proving the presence of the effect of convergence of meanings in infographics formed based on different codes and different communicative elements. It was revealed that infographic messages can use up to seven different ways of visual presentation of information differing in stylistic and technical-graphic properties. At the same time, it has been proved that minimising the number of different style components leads to the formation of the most effective visual messages. Such messages are better remembered and remain in the minds of recipients longer. Conclusions. The use of communicative elements with different technical, graphic and stylistic properties outside infographic messages, in most cases, leads to the destruction of meaningful unity and loss of consumer interest in the content of the message. On the contrary, in infographics, the structural organisation of information, compositional zoning, and the logical links’ presence between different groups of visual-symbolic forms ensure the integrity of information impact. However, it has been proved that such integrity requires either the preservation of a single optical centre of content or well-defined levels of content with accentuated visual transitions between them.
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Oliinyk, Viktoriia. "Infographics as an Element of Art Book Design: Visual and Semantic Role, Layout Features." Bulletin of KNUKiM. Series in Arts, no. 47 (December 26, 2022): 186–92. https://doi.org/10.31866/2410-1176.47.2022.269638.
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The purpose of the article is to analyse fiction book editions for the presence of infographics in their design, which makes it possible to conclude the feasibility and validity of such a design concept. The research methodology is represented by the synthesis of source study, comparative, analytical, and classification methods, which are used, respectively, to analyse samples of book products of Ukrainian publishing houses with elements of infographics, as well as to systematize the indicative visual and semantic features and typology of infographics that have become part of the book layout. Results. The role of infographics in an art book is multifaceted and significant and, as it has been proven, includes a whole set of available functions: in addition to natural information, there are also illustrative, decorative, narrative, educational, etc. The popularisation of infographics usage in the development of modern book publications is connected with the strengthening of visual-communicative and digital trends in art. Among the identified specific features are the illustrative nature of the infographics in the book, which often involves plot and high detail; in addition – a visual reference to the images of the literary work’s main characters, which allows you to harmoniously “fit” the infographic elements into the overall book ensemble; in some cases, we also note the similarity to a comic book, as indicated by the text blocks-bubbles, which are sometimes found in the design of book infographics. That is, it was found that in the space of the book, traditional infographics acquire new artistic semantics, which resulted in the appearance of its non-standard forms (modified, interactive, and decorative-functional). At the same time, the layout of fiction publications with infographic elements also has certain features, which are usually expressed by the compositional separation and accentuation of infographics. The scientific novelty of the research is demonstrated by well-founded theses regarding the relevance of using infographics as a modern method of design-projection of artistic book publications. In addition, the article proposes a typology of book infographics, taking into account their artistic and figurative specifics, and defines the corresponding layout features.
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Zhang, Yuejiao. "Assessing Elements of Storytelling in Chinese e-Entrepreneur Giant Alibaba's Business Information Graphics." International Journal of E-Entrepreneurship and Innovation 5, no. 1 (2015): 47–64. http://dx.doi.org/10.4018/ijeei.2015010104.
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Alibaba Group is China's largest e-commerce company and leader in e-business infographic publishing. This study attempts to understand how Alibaba's infographics use texts, visual aids, and statistical graphics to facilitate understanding of their contents. A quantitative content analysis of its 460 infographics suggests that while Alibaba's content preference aligns with its mission to education small business owners, the design and forms of its infographics have much room for improvement. To facilitate better storytelling and visual communication, the infographic design needs to make better use of introductory and conclusive texts, to use visual aids that facilitate interdependent storytelling and that serve more functional than decorative purposes, and to better utilize the power of statistical graphics to quickly convey patterns behind numeric values.
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KUNNUMPURATH, BIJU, and SRUTHI R. "A Study On Kattam Vedic Art As An Example Of Infographics." Think India 22, no. 3 (2019): 1671–85. http://dx.doi.org/10.26643/think-india.v22i3.8555.
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Infographics is the sort of communication which is gaining popularity day-by-day. Using elements of design in an efficient and organised manner, infographics provides its users the desired information in a very subtle and crisp manner. Information conveyed through an infographic is not only visually appealing but also very easy to grasp. Kattam is a technique which has been used by vedic astrologers in South India for thousands of years. This research tries to examine kattam, its features and analyse if it can be considered as an example of infographics.
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Ahmad, Zeti Azreen, Nur Nadia Abd Mubin, and Akmal Arzeman. "Content Analysis of Cybercrime Infographic." Jurnal Komunikasi: Malaysian Journal of Communication 39, no. 4 (2023): 523–41. http://dx.doi.org/10.17576/jkmjc-2023-3904-28.
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Malaysia is one of the vulnerable regions of cyberattack in which cybercrimes continue to increase at alarming rate. Cyber criminals are attacking not only organisations but also individuals. Various types of cybercrimes that have resulted in significant financial losses have been reported in the media. Despite the daily coverage of cybercrime incidents, people continue to fall victims. Keeping the public informed of the potential online threats should not be taken for granted. This study argues that effective communication of cybersecurity information is essential to enhance public’s resilience in dealing with cybercrimes. Infographic is a useful tool for conveying cybersecurity information. Infographic is a visual communication that is often used to communicate complex messages that include science related information. Literature on infographics often emphasizes on its key components that include; visual, content and knowledge. As a visual form of communication, it makes information appear to be appealing and easier to understand to diverse types of publics. The format could be easily shared with others through different types of social media platforms. This study examined infographics related to cybercrimes from CyberSecurity Malaysia’s Facebook account. Visual content analysis has been adopted to analyse more than 20 infographics based on content, visual and knowledge. The study found the content of infographics was mainly text and graphic with instructive guidelines. However, the visual elements appear cluttered, potentially compromising the efficacy of the conveyed message. Keywords: Infographic, cybercrimes, scam, CyberSecurity Malaysia, cyberthreat.
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Jones, Rebecca M. "Teaching scientific communication using infographics." Innovations in Teaching & Learning Conference Proceedings 8 (July 15, 2016): 2. http://dx.doi.org/10.13021/g8bc8j.
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Undergraduate students need to develop the ability to communicate scientific ideas to both their peers and the public. Often senior level chemistry classes focus on written and sometimes oral communication methods, such as reports and presentations. These traditional methods of dissemination are valuable, but often inaccessible to non-scientists. Information graphics or infographics are examples of visual communication and have become increasingly common in recent years. In a senior-level inorganic chemistry course at George Mason University, students created information graphics or infographics to communicate a scientific idea of interest to them. This flexible project required students to think creatively about unfamiliar elements and concepts. The details of the assignment, its assessment, and the student products will be presented in this poster. Recommendations for changes and future implementation by other educators will be discussed.
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Rivera Salas, Paola Eunice. "Infographics on presidential election campaigns on social networks." SOCIAL REVIEW. International Social Sciences Review / Revista Internacional de Ciencias Sociales 13, no. 1 (2025): 35–48. https://doi.org/10.62701/revsocial.v13.5453.
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This study examines the use of infographics in the 2024 Mexican presidential campaign, with a focus on Claudia Sheinbaum’s digital communication strategy. Infographics, widely recognized in journalism, education, and science, are increasingly used in political campaigns due to their visual appeal and capacity to communicate complex information quickly. The research explores how infographics are utilized on social media to engage the public, convey trust, and reinforce political messaging. Prior studies have revealed that infographics can be powerful tools for persuasion and interaction, especially among younger voters, such as Generation Z, who value authentic and relatable content. The paper highlights a gap in the academic literature regarding the specific use of infographics in Latin American political communication. It also emphasizes the importance of understanding how design elements, such as color and layout, influence audience perception and political affinity, particularly when used by ruling parties or candidates leading in the polls.
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Arifianto, Pungky Febi. "SEMIOTIKA TANDA INFOGRAFIS KOMISI PEMBERANTASAN KORUPSI (KPK)." Jurnal Bahasa Rupa 2, no. 1 (2018): 14–24. http://dx.doi.org/10.31598/bahasarupa.v2i1.210.
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In term of its presentation of data, qualitative descriptive research is implemented as the method. To interpret the handling of corruption conducted by Indonesia's Corruption Eradication Commission, Charles S. Pierces’ theory of signs classification in icon, index, and symbol is utilized as the approach. Disclosure of meaning the signs itself applies of Rolland Barthes’s connotation interpretations in significance. The Five Codes in significances are divided into Hermeneutic, Proairetic, Semantic, Symbolic, and Cultural. Visual infographic analysis in corruption’s handling by Indonesia's Corruption Eradication Commission is expected for being able to give a discourse in semiotic interpretation to signs and meaning in infographics. Theoretically, the purpose of this analysis will give depiction about a scientific approach to visual communication design theory in sending message through sign-system in each visual elements in infographics.
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Ekaterina V., Vyrovtseva, Indutnaya Tatyana А., and Simakova Svetlana I. "Design as a Means of Creating a Journalistic Image in Infographics." Humanitarian Vector 15, no. 5 (2020): 155–65. http://dx.doi.org/10.21209/1996-7853-2020-15-5-155-165.
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Infographics as one of the most popular types of media text attracts the attention of researchers. However, the analysis criteria and evaluation of a new information presentation issue is still underresearched. From this point of view, a comprehensive analysis of infographics seems relevant, including both the study of its functionality and the study of ways to create a media image. The article attempts to determine the role of design techniques in terms of the selection and systematization principles, as well as the functioning peculiarities. Design solutions are considered in the context of the journalistic potential of infographics in the present study. That is reflected in expressing the author’s position, in updating socially significant information, in turning a real fact into a media image, as well as in organizing a dialogue between the addresser and the addressee on the basis of co-creation. The dialectical unity of the traditional functions for a journalistic text and design creativity is under consideration. The unity includes such journalistic functions as informational, communicative, and ideological, combined with the design, as well as aesthetic, cultural-formative, and enlightening function. An attempt to summarize theoretical observations supported by examples of infographics by web-sites TASS. Infographics and RIA Novosti news agency. The analysis was based on the following methods: semantic, functional, structural and compositional, discursive, art history. The big data combined in an infographics into a vivid image is not only visualized and systematized, but it is also personalized. So modern multimedia technologies have formed a new type of recipient, who is required of information perception involvement. The infographics considered in the present study provides a means of characterizing new principles of communication based on active participation in the process of perceiving media text, and, therefore, in the formation of a media image based on the information received. The study offers the possibility to conclude that the analysis and evaluation of infographics requires an integrated approach: dialectical unity of the criteria and elements, both of journalistic work, and of design as a part of time-tested art, are necessary. Keywords: infographics, design, journalism, media image, communication
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Handriyotopo, Handriyotopo. "RETORIKA INFOGRAFIS PANDEMI CORONA VIRUS MEDIA JURNALISTIK DIGITAL ONLINE." Acintya : Jurnal Penelitian Seni Budaya 13, no. 1 (2021): 28–41. http://dx.doi.org/10.33153/acy.v13i1.3819.
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AbstractThe phenomenon of infographics as a visual strategy to attract readers of digital newspapers in order to realize the importance of the protocol issued by WHO and the government of the Republic of Indonesia in an effort to deal with the Covid-19 pandemic, is currently quite prevalent by online media press. The visual form of infographics published by the digital-based press (online) is usually derived to accompany the main article on the front page (headline). The important message of the infographic that is prioritized is not to spread quickly, namely by maintaining social distancing, encouraging work at home, and always maintaining cleanliness and wearing a mask when leaving the house, even then with restrictions. How the form of visual communication design in the form of an infographic is able to provide aesthetic appeal in visual rhetoric to readers who will be the attention of this study. Through a qualitative research method approach to the phenomenon of infographic design from the perspective of text study from the aesthetic value of symbolic visual rhetoric with visual communication design analysis in terms of harmony achievement through its persuasive informative constituent elements. The findings of this study are related to the form of the infographic which is more portrait or vertical dominant. Colors tend to be strong colors red, yellow, blue, and black to indicate pandemic-related color psychology. Visual rhetoric tends to be iconic and header and copy letters are dominant in using sanserif to persuade understanding and reading of information to the reading audience. To remind adherence to health protocols, such as messages from mothers, namely wearing masks, washing hands and maintaining social distancing are the keywords to break this pandemic.Keywords: Covid-19 infographics, aesthetics, visual rhetoric, online press media
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Makowska, Magdalena. "Einige Bemerkungen zum Infografischen in der visuellen Publizistik." Studia Germanica Posnaniensia, no. 39 (April 26, 2019): 123–36. http://dx.doi.org/10.14746/sgp.2018.39.08.
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Infographics has become one the most popular forms used in contemporary communication. It is employed both in traditional media as well as electronic ones in order to present relations between various phenomena or explain particular mechanisms of action in a picturesque way. Infographics is a hybrid form which reaches out for disparate visual elements: linguistic, pictorial and diagram ones, and combines them in a nonlinear way. In media communication infographics occur both as an independent message, or as e.g. an element accompanying a press article and complementing it. The purpose of the article is to demonstrate that infographics as a visual plane can serve the economization and rationalisation of media communication.
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Machala Poplašen, Lovela, Željka Draušnik, Dorja Vočanec, and Hana Brborović. "Infografika kao oblik komunikacije na području zaštite zdravlja i sigurnosti na radu." Sigurnost 62, no. 1 (2020): 29–38. http://dx.doi.org/10.31306/s.62.1.4.
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SUMMARY: Infographics are a communication tool used in the digital environment that can present information, data or knowledge in an easy and understandable way to a wider audience. This article presents infographics as a form of communication and describes and outlines its possibilities in the field of public health and health care, with special emphasis on health and safety at work. Visualization of key statistical data, standardized elements, systems and practices in the style of infographics enables health and safety specialists to easily educate their employees about the consequences of poor health, the risks involved in work processes and the non-implementation of work safety processes and safety measures. The paper analyzes available infographics of leading institutions in the field of health and work safety in Croatia and in the world. Infographics are a recognizable form of communication worldwide. However, there is only a small number of infographics in the field of health and work safety in Croatia. It is important to raise awareness of the importance of infographics among Croatian experts working in the field of health and work safety because of the possibilities that infographics offer as a form of communication. Infographics should not be neglected because they can be used to present important information and directions in an easily understandable and universal way to various audiences.
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Suprayitno, Suprayitno. "Visual Literacy of Infographic Review in DKV Students’ Works in Bina Nusantara University." Humaniora 9, no. 1 (2018): 51. http://dx.doi.org/10.21512/humaniora.v9i1.4370.
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This research aimed to provide theoretical benefits for students, practitioners of infographics as the enrichment, especially for Desain Komunikasi Visual (DKV - Visual Communication Design) courses and solve the occurring visual problems. Theories related to infographic problems were used to analyze the examples ofthe student's infographic work. Moreover, the qualitative method was used for data collection in the form of literature study, observation, and documentation. The results of this research show that in general the students are less precise in the selection and usage of visual literacy elements, and the hierarchy is not good. Thus, it reduces the clarity and effectiveness of the infographic function. This is the urgency of this study about how to formulate a pattern or formula in making a work that is not only good and beautiful but also is smart, creative, and informative.
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Veronika, Veronika, Adi Wibowo Octavianto, and Aditya Heru Wardhana. "Mapping News Visualization Pattern on Katadata.id and Tirto.id." Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia 8, no. 1 (2023): 101–12. http://dx.doi.org/10.25008/jkiski.v8i1.833.
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This study addresses the research gap in understanding the types and patterns of visualization used in Covid-19 infographics. By analyzing infographics from popular media platforms in Indonesia, such as Katadata.co.id and Tirto.id, this research aims to fill the existing gap and find visual trends and preferences relevant to health communication. The theoretical framework draws upon concepts from visual communication, information design theory, and health communication. Using a qualitative approach and content analysis techniques, the study examines a sample of infographics from the aforementioned media platforms, categorizing the visualization and showing key trends and preferences. The findings reveal that both media outlets predominantly utilize illustrations, graphics, and text elements rather than charts. Bar graphs and column charts are the most widely used chart types, with Katadata.co.id showing higher frequency of chart elements compared to Tirto.id. Additionally, Katadata.co.id presents a greater number of interactive charts. The colors commonly employed for charts include blue, yellow, orange, and brown. However, the study does not delve into underlying reasons for these visual trends, whether they stem from specific visual strategies employed by the media or are influenced by other factors. The research findings contribute to the development of visually appealing and easily understandable infographics for policymakers and graphic designers.
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Putra, Riyan Herriandi. "ENHANCEMENT THE EFFECTIVENESS OF GOVERNMENT COMMUNICATIONS IN INFOGRAPHIC IMMIGRATIONS THROUGH SOCIAL MEDIA PLATFORM." TEMATICS: Technology ManagemenT and Informatics Research Journals 2, no. 2 (2020): 1–9. http://dx.doi.org/10.52617/tematics.v2i2.97.
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 The infographic content published by the Immigration Technical Service Unit is considered to have not maximized regarding the use of design elements referring to Visual Communication Design Theory. This is due to the lack of the public relations staff’s knowledge of the theory and their educational background that are not related to communication design. The purposes of this research are to know the quality of government communication through infographic media and the importance of infographic media as a means to spread information, especially immigration information as well as this study has the impact of proposing standardization on the infographics published by each technical service unit under the Directorate General of Immigration. In this study, the authors used a qualitative approach with descriptive methods by collecting data through interviewing techniques for respondents and observations made in a comprehensive manner. in the network to get credible data. The results of this study are proven that the use of design elements in Visual Communication Design Theory has not been maximal in the place where the author conducted the research. Therefore the authors provide a recommendation for the existence of guidelines that contain standardization of infographic layout designs that will equalize all design elements for use by designers in each Immigration Technical Service Unit. In addition, to improve image and positive public perceptions of each Immigration Technical Service Unit as well as increase public confidence in in an information that published by each Immigration Technical Service Unit.
 
 
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Usman, Norihan, and Abraham Accad. "Digital Halal Infographics: A Comparative Analysis of Educational Materials in Indonesia and the Philippines." Psychology and Education: A Multidisciplinary Journal 40, no. 10 (2025): 1316–23. https://doi.org/10.70838/pemj.401006.
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Digital infographics have emerged as one of the most prevalent and effective means of visual communication in contemporary educational settings. This study critically examined the design elements, representation of the Islamic halal concept, and the informative utility of digital infographics within Islamic education across the Philippines and Indonesia. Employing a comparative mixed-methods research design, specifically using an explanatory sequential approach, the study analyzed 20 purposively selected infographics, which were evaluated by a diverse group of stakeholders, including educators, Islamic scholars, and graphic designers. The evaluation utilized Likert-scale assessments complemented by qualitative feedback, guided by established theoretical frameworks such as Semiotics, Dual-Coding Theory, and Information Design Theory. Quantitative data were gathered through Likert-scale assessments measuring four dimensions, and the instrument demonstrated excellent internal consistency (α = 0.923). Qualitative data were collected through open-ended questions and analyzed thematically. Findings from both phases were triangulated to derive holistic conclusions, ensuring a coherent integration of numerical patterns and interpretive insights. Quantitative findings indicated a high overall effectiveness of the infographics in terms of visual clarity, accurate representation of Islamic concepts, cultural appropriateness, and educational usefulness. However, qualitative analyses revealed underlying tensions, particularly between the simplification of complex theological concepts and the need for doctrinal accuracy. Additionally, there was a noted necessity for greater cultural localization to move beyond predominantly Arab-centric imagery, thereby enhancing relevance for diverse Muslim audiences. The potential for increased educational impact through the integration of contextual explanations and multimedia elements was also highlighted. The study further uncovered divergent national priorities: Filipino respondents emphasized the importance of accessibility and inclusivity, whereas Indonesian participants prioritized doctrinal rigor and theological precision. In conclusion, the research suggests that effective halal infographic design necessitates a harmonious balance between visual clarity, accurate Islamic representation, and cultural relevance. It proposes comprehensive design guidelines that emphasize clean layouts, meaningful iconography, contextual explanations, and cultural sensitivity to optimize their educational utility across diverse learning environments.
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Fariq Hasril Adiwardana and David Rizar Nugroho. "Analisis Elemen Visual Postingan Konten Infografis Edukasi pada Feed Akun Instagram @ditjentataruang Edisi Januari 2025." Jurnal Riset Rumpun Seni, Desain dan Media 4, no. 1 (2025): 211–26. https://doi.org/10.55606/jurrsendem.v4i1.5029.
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Social media, particularly Instagram, has become a strategic medium for government institutions to disseminate policy-related information to the public. This study aims to analyze how visual elements are applied in educational infographic content on the Instagram account @ditjentataruang, specifically in the January 2025 edition, using the theory of visual hierarchy. A qualitative descriptive method was employed, with data collected through visual observation, in-depth interviews with the content designer, and documentation. Four infographic posts were selected as the subjects of analysis, each examined based on elements of color, typography, layout and composition, and visual imagery. The results indicate that the use of visual elements in the infographics is not arbitrary, but designed with a clear visual communication strategy. Green is consistently used as the institution's visual identity and a marker of visual stability. Typography is structured hierarchically to guide the reading flow, and layouts are designed using Z or C patterns to direct audience attention. In addition, visualizations such as icons and photographs are used to reinforce messages and create concrete context. These findings are strengthened through data triangulation involving observation, interviews, and supporting theories, confirming that the infographic content by the Directorate General of Spatial Planning applies the principles of visual hierarchy consciously and strategically in delivering public information.
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Eremkina, Natalya I., Larisa E. Babushkina, Galina V. Porchesku, Olga S. Rubleva, and Ekaterina G. Nikulina. "Influence of digital services of infographics on effectiveness of mnemonics when teaching foreign language vocabulary." Perspectives of Science and Education 55, no. 1 (2022): 236–51. http://dx.doi.org/10.32744/pse.2022.1.15.
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The problem and the aim. Modern linguodidactics pays special attention to identifying the role of vocabulary in learning a foreign language, determining strategies for learning foreign language vocabulary, finding methods for testing vocabulary, mastering the vocabulary of scientific discourse, using mnemonics in memorizing lexical norms. New training formats necessitate the use of information visualization technologies and digital means in the study of a foreign language. The purpose of the study is to identify and confirm effectiveness of using digital services of infographics in mnemonics to improve the quality of teaching foreign language vocabulary. Research methods. Digital tools for data visualization are used in the system of mnemonic operations (grouping, classification, structuring, systematization, analogy, association, repetition) and methods (rhyme, association, mnemonics, chain method, memory cards, mnemonic cards). Infographic services support semantisation of lexical material and its activation, explanation of rules, situational illustration, and foreign language communication. A special test is developed, it includes questions on English vocabulary and assignments based on the methodology of A.R. Luria. Auxiliary visualization methods are used: data design in the form of mind maps, tables, charts, graphs. The experiment involved 30 students of the training program Pedagogical education (Bachelor's programme) of Vyatka State University. WordArt is used as a digital service of infographics. Statistical processing of the results is performed using the nonparametric method - Wilcoxon's T-test. Results. Students learn digital infographic services, use them to study new lexical material, memorize and present concepts/terms, set expressions, and combine familiar lexical elements in a variety of contexts. Statistical assessment of the reliability of positive dynamics of students' skills to recognize words, understand lexical units, to construct new phrases was carried out Temp <Tcrit0.05 (45<107). In conclusion rules and conditions, implementation of which ensures effectiveness of using digital services of infographics in mnemonics to improve quality of teaching a foreign language, are summarized.
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Yıldız, İbrahim. "Visualization of the Israeli-Palestinian War in Digital Media: An Analysis of Anadolu Agency Infographics." Filistin Araştırmaları Dergisi, no. 17 (June 30, 2025): 129–66. https://doi.org/10.34230/fiad.1667594.
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As a visual method of communicating news, infographics are employed to convey news about politics, economy, sports, culture and arts, as well as news about extraordinary periods such as war, natural disasters, and epidemics. The succinct and concise presentation of information, supported by visual elements, facilitates more effective communication of news related to periods of war that result in humanitarian crises and social consequences for the public. The problem of this study is to examine the manner in which the Israeli-Palestinian war, which commenced on October 7, 2023, is represented through the medium of infographics. The central objective of this study is to elucidate the characteristics of data-driven visual news content by conducting a comprehensive analysis of infographics related to the Israeli-Palestinian war. To this end, a content analysis of infographics published by Anadolu Agency was conducted. The data set of the study consists of 336 Turkish and 134 English infographics published by Anadolu Agency between October 7, 2023 and October 7, 2024. Within the scope of the research, the infographics were subjected to comparative analysis in three categories: quantity, content, and visualization features. The present study is distinctive in that it addresses a critical gap in the existing literature by focusing on the coverage of the Israeli-Palestinian war through the medium of infographics. The infographics analyzed in the present study consistently conveyed the events of the war in Palestine through a visual narrative, thereby playing an effective role in informing the public about the war on both a national and international scale. It is recommended that subsequent studies in this field employ a more diverse array of data sets to further expand the scope and depth of research in this area.
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Budzynski-Seymour, Emily, Karen Milton, Hayley Mills, et al. "A Rapid Review of Communication Strategies for Physical Activity Guidelines and Physical Activity Promotion: A Review of Worldwide Strategies." Journal of Physical Activity and Health 18, no. 8 (2021): 1014–27. http://dx.doi.org/10.1123/jpah.2020-0832.
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Background: To support the strategy development for communication of the updated physical activity (PA) guidelines, the UK Chief Medical Officers’ Expert Panel for Communication was created. Methods: To help inform this process, a rapid review was performed to identify and describe how other nations are communicating their PA guidelines and PA generally. Elements of the health-enhancing physical activity policy audit tool created by the World Health Organization were used to investigate all 195 countries. Results: Seventy-seven countries had their own guidelines; 53 used the World Health Organization guidelines, and for 65 countries, no guidelines could be found. For the communication, 27 countries used infographics; 56 had government policies/documents, and 11 used a mass media campaign. Only 6 of these had been evaluated. Although many countries used infographics, there were no associated evaluations. As such, any future communication strategies should incorporate an evaluation. Mass media campaigns had the strongest evidence base, proving to be an effective strategy, particularly when incorporating aspects of social marketing. Conclusion: This review provides an insight into strategies countries worldwide have taken to communicate PA guidelines and PA promotion. These should be carefully considered when deciding how best to communicate and promote PA guidelines.
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Ibrahim, Jennifer K., Anne Frankel, and Jamie Mansell. "Imagining a Better Classroom: Infographics to Build Learning Communities." CommonHealth 2, no. 2 (2021): 47–56. http://dx.doi.org/10.15367/ch.v2i2.453.
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Innovative new teaching techniques continue to grow, but a solid grounding in the basic elements of good teaching pedagogy and clear communication is also needed. The foundation of a classroom should be a learning community in which students and instructors alike share a safe space to learn new content, engage in activities to practice with course materials and build skills, and to evaluate progress towards course learning goals. There are some instructors who were not formally trained to teach in higher education and may use the materials that were handed down to them, but not truly know how to develop their own course from the beginning. In this article, we reimagine building a better classroom through the use of infographics. The benefit of infographics is that a picture allows the instructor to interpret the image and adjust for their teaching style and the context of the course. Key elements of good teaching include course alignment, class planning, clear communication with students and collaboration between the instructor and students. Moreover, Covid-19 has heightened awareness of the need for instructors to consider the individual student and ensure that they are set up for success in the context of the class and being a student more generally. We showcase a set of six infographics to demonstrate the use of this medium to develop a successful and enjoyable course and discuss the ways in which the infographics can guide development of an evidence-based teaching approach.
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Gibbons, Stephanie. "Gender on the agenda: Media framing of women and women of color in the 2020 U.S. presidential election." Newspaper Research Journal 43, no. 1 (2022): 102–28. http://dx.doi.org/10.1177/07395329221077253.
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The results of this article propose three primary findings: first, the news media perpetuates and creates new stereotypes for women and women of color who run for political office; second, female journalists disproportionately write news articles about female candidates compared to their male counterparts; and finally, images of women in online news stories appear to be “vanishing,” with news articles supplementing media elements with videos and infographics.
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Nakhla, Nardine, and Paul Malik. "An Infographic Assignment to Translate Self-Care Therapeutics into Practical Application." INNOVATIONS in pharmacy 11, no. 1 (2020): 22. http://dx.doi.org/10.24926/iip.v11i1.2333.
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Innovation: An infographic assignment was developed and integrated into an advanced self-care therapeutics elective course in a School of Pharmacy to facilitate practical communication of dynamic and innovative approaches to patient care while supporting diversity in assessment.
 Description: The ‘Spotlight on Self-Care’ assignment required pharmacy students to develop three infographic deliverables detailing comprehensive care for one minor ailment. The three deliverables were: 1) a magazine insert for healthcare professionals, 2) a patient-friendly handout, and 3) a pharmacists’ companion practice tool. All deliverables were assessed by rubrics using consistent criteria, including: clinical content, logical presentation, research quality, visual elements and formatting. The five highest-scoring magazine inserts were offered publication in the Pharmacy Practice and Business Magazine after peer review.
 Critical Appraisal: The submitted infographics put clinical content from the course into action by leveraging recent trends in effective communication. As an assessment, the infographic assignment recognized a unique profile of skills in the students that was statistically different from the profile of skills that was evaluated by the multiple-choice examinations. The key issues to address include reducing grading time requirements and developing strategies to detect copyrighted materials. Future investigations into the nature of the skills gained by the students through the exercise, as well as their perceptions regarding the professional value of the exercise, are important for refining the administration of this assignment.
 
 Article Type: Note
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Marus, Maria Jessica Elvira, and Doddy Salman. "Analisis Semiotika Ilustrasi Infografik dalam Pemaknaan Berita Bisnis.com Edisi Agustus 2024." Koneksi 9, no. 1 (2025): 177–86. https://doi.org/10.24912/kn.v9i1.33309.
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The increasingly rapid growth and advancement of technology has made online media a media that is popular with many people. To make it easier for readers to see the news, online journalism has emerged which has an impact on journalism practice. News, articles, investigations and informastion are presented in the form of efficient mass media. Infographics are used as an internet medium and online media to visualize complex statistical data to present news. This research uses qualitative observation because the object studied is related to mass communication. This research is to find out the meaning of each Bisnis.com infographic illustration in the August 2024 edition with different topics using Charles Sanders Peirce Semiotics theory based on the Triangle of Meaning concept namely sign, object ,and interpretant. The effectiveness of news using infographics and attractive visuals makes it easier for readers to digest news that is full of data and numbers. This is an effevtive way to communicate information with graphics in a detailed and quick manner. The infographics presented involve elements, objects in the form of text,images, photos, graphs, narratives and illustration which are combined to form short, interesting and practical combinations so that readers who are less literate or bored with long news narratives are helped as the right step. Pertumbuhan dan kemajuan teknologi yang makin pesat membuat media online menjadi media yang banyak digemari masyarakat. Dalam memudahkan pembaca melihat berita, hadirlah jurnalisme online yang berdampak pada praktik jurnalisme. Berita, artikel, investigatif dan informasi disajikan dalam bentuk media massa yang efisien. Infografik digunakan sebagai salah satu media internet dan media online untuk menvisualisasikan data-data statistik yang kompleks dalam menyajiakan berita. Penelitian ini menggunakan kualitatif bersifat observasi karena objek yang diteliti berhubungan dengan komunikasi massa. Penelitian ini untuk mengetahui makna setiap ilustrasi infografik Bisnis.com edisi Agustus 2024 dengan topik yang berbeda menggunakan teori Semiotika Charles Sanders Peirce berlandaskan pada konsep Triangle of Meaning yaitu sign (tanda),object (objek), dan interpretant (interpretasi). Efektivitas berita dengan menggunakan infografik serta daya visual menarik memudahkan pembaca dalam mencerna berita yang penuh dengan data dan angka. Ini menjadi sesuatu yang efektif untuk mengkomunikasikan informasi dengan grafik secara terperinci dan cepat. Infografik yang disajikan menyangkut elemen-elemen, objek berupa teks, gambar, foto, grafik, narasi, dan ilustrasi yang dipadukan untuk membentuk kombinasi pendek, menarik, dan praktis sehingga pembaca yang minim akan literasi atau tidak menyukai sajian narasi berita yang panjang terbantu sebagai langkah yang tepat.
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Orekhova, Yuliya M. "Use of infographics for the development of cadets’ speaking skills at foreign language classes." Vestnik of North-Ossetian State University, no. 2(2021) (June 25, 2021): 146–55. http://dx.doi.org/10.29025/1994-7720-2021-2-146-155.
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The search for effective tools used in teaching English in a military college within the constraints posed by limited time resources is a top problem of foreign language learning theory and practice. The implementation of the principle based on visual aids involves the visualization of linguistic and socio cultural material at foreign language classes and fulfills the requirements of new federal educational standard to the educational process in a higher educational institution, creates the conditions of better assimilation of information studied at the lesson, and encourages cadets to speaking activities. The author gives a very detailed analysis of the infographic method, as a mean of developing students’ communication and speaking skills, relating to the field of foreign language teaching. In the present article it is considered as a graphic way to present the information that combines text material, as well as graphic elements, which provide a visual support for speaking monologue on the topic. The didactic ability of the use of infographics at practical English classes was analyzed by the author. The detailed description of the pedagogical objectives, reached by means of this method, its advantages, possibility of its use for solving educational problems at different lesson stages was given. The methodological recommendations for the purposes of organizing infografic-based activities at English classes and the plan of speaking monologue (support scheme) on infografics were proposed for use. Also, the examples of tasks based on the infographic method, which can be used at foreign language classes in a military college, were given.
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Waszkiewicz-Raviv, Alicja. "Visual Code Across Borders. Visual Communication as the Answer to Intercultural Management Dilemmas." Journal of Intercultural Management 7, no. 4 (2015): 113–21. http://dx.doi.org/10.1515/joim-2015-0034.
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Abstract The paper focuses on the visual communication channel and it’s practical implications to the intercultural management practice. Introducing theoretical framework provides arguments for the increasing role of the pictures in the image economy, where esthetics and visual branding are the core elements. Two main fields of business applications of visual channels are drawn in the article: external consumers communication and internal organizational communication. Author’s definition of visual marketing communication (VMC) is provided and the semiotic approach is recommended for the culturally rooted customer communication that increases consumption globally, while information design and infographics are the visual messages suggested for the second field, which is internal, employees communication management.
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Petryk, Lada. "MEDIA DIDACTIC SUPPORT OF THE PROCESS OF FUTURE PRIMARY SCHOOL TEACHERS’ FOREIGN LANGUAGE TRAINING." Educological discourse 32, no. 1 (2021): 112–28. http://dx.doi.org/10.28925/2312-5829.2021.1.8.
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The article reveals the essence of media didactic support of future primary school teachers’ foreign language training. It consists in providing students with methodological support in order to form their foreign language communicative competence through completeing tasks, solving professional and life situations. Media didactic support guids in creating a foreign language communicative environment, which provides clearly defined tasks (situations, instructions) within the subject of the discipline of the foreign language unit and ways to analyze, evaluate foreign media, create own ones and perform manual actions using media tools. The paper presents some elements of the author's media didactic support of future primary school teachers’ foreign language training in the content of foreign language disciplines, which testify to the diversity of future primary school teachers’ foreign language training with didactic tools, methods and forms of foreign language teaching. Applying theoretical research methods (analysis, comparison, generalization, systematization, synthesis and specification), emphasis is placed on aspects of media didactics development in the process of future primary school teachers’ foreign language training, which allows integration of future school teachers’ foreign language communicative competence and their media literacy. It is established that alongside with traditional methods of foreign language teaching (conversation, explanation, demonstration, etc.) innovative ones are being actively used (the usage of computer programs, the usage of mobile applications, creative tasks, webquest, filming, audio recording, analysis of problem situations and others). Media tools (digital images and photos, collages, comics, screenshots, websites, blogs, infographics, clusters, audio recordings, podcasts, cartoons, audiobooks, online dictionaries, social networks, mobile applications for others) expand the didactic tools of foreign language teaching.
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Matole, Dr Harrison. "Managing Reputation in a Crisis: How Communication Channels Impact Trust." American Journal of Public Relations 2, no. 1 (2023): 1–9. http://dx.doi.org/10.47672/ajpr.1613.
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Purpose: The aim of this study was to explore on how to manage a reputation in a crisis and how communication channels impact trust. Methodology: The study adopted a desktop research methodology. Desk research refers to secondary data or that which can be collected without fieldwork. Desk research is basically involved in collecting data from existing resources hence it is often considered a low-cost technique as compared to field research, as the main cost is involved in executive's time, telephone charges and directories. Thus, the study relied on already published studies, reports and statistics. This secondary data was easily accessed through the online journals and library. Findings: The findings revealed that there exists a contextual and methodological gap relating to managing reputation in a crisis and how communication channels impact trust. Preliminary empirical review revealed that the effectiveness of using multimedia channels, such as video and infographics, in crisis communication and had enormous impact on trust. Multimedia formats were found to enhance comprehension and trust in crisis messages. Recommendations: Situational Crisis Communication Theory (SCCT), Communication Accommodation Theory (CAT) and Information-Motivation-Behavioral Skills Model (IMB Model) may be used to anchor future studies on how to manage a reputation in a crisis using communication channels to impact trust. The integration of multimedia elements, such as videos, infographics, and visual aids, into crisis communication strategies should be considered. Visual content enhances stakeholder comprehension and fosters trust in the information conveyed. Internal communication channels should not be underestimated, particularly in maintaining trust among employees. In times of crisis, employees can serve as powerful advocates or detractors based on their perception of the organization's actions and transparency.
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Grandi, Silvia, and Anna Bernasconi. "Geo-online explanatory data visualization tools as crisis management and communication instruments." Proceedings of the ICA 4 (December 3, 2021): 1–8. http://dx.doi.org/10.5194/ica-proc-4-41-2021.
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Abstract. Communication during emergency and crises times is a critical aspect. When available information contains a spatial dimension, maps and interactive localization features may help conveying strong messages to audiences that are otherwise difficult to reach. The COVID-19 pandemic has prompted the design and implementation of a great number of online tools to communicate data of the disease spread and its dynamics that are helpful to support informed decisions for both people in their everyday life and decision makers. Observing this phenomenon has inspired this conceptualization of the geo-Online Explanatory Data Visualization (geo-OEDV) tools, set in the context of available geospatial information, of statistical visualisation tools and of the solid tradition of Geographical Information Systems. Blending classical statistical tools, digital cartography, and the confluence of many elements into a single screen, has produced the currently most spread geo-OEDV instance, i.e., the geo-dashboard and geo-infographics. In particular this paper conceptualises geo-OEDV as a category of meta-cartography that blends online communication with cartographic representation and management principles.
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Muhtar, St Murniati, Andi Subhan Amir, and Nosakros Arya. "UTILIZING SOCIAL MEDIA FOR PUBLIC HEALTH ADVOCACY AND AWARENESS IN DIGITAL HEALTH COMMUNICATION." MSJ : Majority Science Journal 2, no. 1 (2024): 270–78. http://dx.doi.org/10.61942/msj.v2i1.96.
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The increasing utilization of social media has revolutionized health communication, providing a rapid platform for the dissemination of information and public health advocacy. This study explores the impact of social media in enhancing public health advocacy and increasing public health awareness. Utilizing a mixed-methods approach that combines qualitative and quantitative content analysis, the research findings indicate that: (1) Visually appealing materials, such as infographics and brief videos, are most effective in capturing attention and fostering user engagement for health advocacy purposes. (2) The study also reveals that key elements contributing to the success of health-related social media campaigns include: (a) the power of engaging storytelling, (b) fostering community engagement, and (c) the strategic application of hashtags for wider reach. (3) Leveraging sentiment analysis, we observed a significant positive correlation between the level of positive engagement on social media and the increase in public health awareness.
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Mutia, Tika. "Da’wahtainment: The Creativity of Muslim Creators in Da'wah Communication on Social Media." Jurnal Dakwah Risalah 32, no. 2 (2022): 147. http://dx.doi.org/10.24014/jdr.v32i2.15536.
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This article aims to analyze how Muslim creators carry out the creativity of da'wah communication on social media. Da'wah through social media is considered more appealing for the younger generation. This research uses the netnographic method that focuses on observations on research subjects on the internet. The research object is contained in videos on the Instagram social media page @nunuzoo and the Youtube channel of Komedi Dakwah Film. The study results show that the creativity of Muslim creators can be seen from the uploaded content that is presented containing entertaining elements, humorous stories, and da'wah themes that are chosen to follow the trend in demand. The da'wahtainment uploads most sought after by netizens are presented in videos/short films rather than just posting photos and infographics. In addition, da'wah communication carried out by communicators, namely Muslim creators, uses sources that do not conflict with Islamic teachings popular media, and can change the younger generation’s lifestyle to be more Islamic.
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Agrawal, Aman kumar. "“Visual Content as a Strategic Tool in LinkedIn Marketing: An Analytical Study”." International Scientific Journal of Engineering and Management 04, no. 06 (2025): 1–9. https://doi.org/10.55041/isjem04361.
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ABSTRACT This study investigates how visual content influences marketing effectiveness on LinkedIn, focusing on its role in enhancing engagement, improving brand perception, and amplifying message clarity. As LinkedIn evolves from a professional networking site to a comprehensive platform for B2B communication and digital branding, organizations are increasingly leveraging it to share updates, build authority, and foster professional relationships. Visual content—such as infographics, short videos, graphics, carousels, and animations—has emerged as a key tool in capturing user attention and improving the delivery of complex information. The research combines both primary and secondary data sources. A survey was conducted among professionals from sectors including IT, marketing, education, and human resources, aiming to understand how visual elements affect content preference, engagement behaviour, and memory retention. Findings suggest that visual content significantly outperforms text-based posts in driving interactions such as likes, comments, shares, and click-through rates. Infographics are particularly effective for simplifying data, while short-form videos are favored for their ability to communicate brand value quickly and persuasively. Supporting secondary literature and LinkedIn’s algorithmic patterns confirm that posts enriched with visual media tend to receive broader organic reach. Studies also highlight that visual storytelling increases brand recall and strengthens trust and credibility. Furthermore, neuroscience supports the idea that visuals are processed faster than text, making them a powerful asset for marketers aiming to deliver impactful messages in a short time. The paper also explores strategic applications of visual content on LinkedIn, recommending the use of consistent branding, high-quality design, and goal-oriented visuals tailored to specific marketing objectives—such as employer branding, lead generation, or thought leadership. It encourages investment in design resources and training to maximize the effectiveness of visual marketing. However, the study recognizes certain limitations, including a geographically narrow sample (primarily Indian professionals), a relatively small data pool, and reliance on self-reported user behaviour. The absence of experimental methods like A/B testing also limits the ability to establish direct causation. In conclusion, the research calls for future studies on the integration of emerging technologies like AI in visual content creation, the development of platform-specific visual strategies, and the importance of accessibility and inclusivity in design. As digital engagement continues to shift towards visual-first experiences, LinkedIn marketers must adapt to stay competitive and relevant in the professional content ecosystem. Keywords: Visual Content, LinkedIn Marketing, User Engagement, Brand Visibility, Content Strategy, Infographics, Short-form Videos, B2B Communication, Professional Networking, Social Media Marketing, Brand Recall, Visual Storytelling, Digital Branding, Click-through Rate, Organic Reach, Marketing Analytics, Content Performance, Thought Leadership, Employer Branding, Visual Design
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Kuchkova, Olga, Natalia Chupryna, Hanna Dotsenko, Vera Zhuravel, and Larysa Harmider. "Multimedia and Technologies in Copywriting: Innovations and Trends." Economic Herald of SHEI USUCT 20, no. 2 (2024): 62–69. https://doi.org/10.32434/2415-3974-2024-20-2-62-69.
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The rapid development of digital technologies and multimedia has significantly impacted the field of copywriting, transforming traditional methods of creating textual content and expanding the possibilities for its interaction with the audience. This article examines key innovations and trends influencing modern copywriting, with a particular focus on the integration of multimedia technologies into the process of creating advertising and informational texts. Significant attention is given to the role of multimedia elements – such as video, audio, graphics, and interactive infographics – in enhancing the effectiveness of textual content. The article analyzes how the use of multimedia allows copywriters to create more informative, emotionally rich, and interactive messages, fostering deeper engagement with the target audience. One of the key aspects of modern copywriting is the combination of traditional text formats with dynamic multimedia tools, which provide a more comprehensive and emotionally engaging perception of information. Additionally, the article explores new approaches to digital marketing, where multimedia content and copywriting are integrated to improve the effectiveness of marketing campaigns. In particular, it examines social media trends, which require copywriters to master a variety of content formats, such as short videos, interactive posts, and infographics. Given the rapid development of platforms, copywriting is becoming more mobile and adaptive, enabling quick responses to changes in consumer behavior and market demands. The article concludes that the combination of copywriting and multimedia technologies is a key factor in successful communication in the digital era. The main trends and prospects for the development of the copywriting industry are outlined in the context of technological innovations, enabling the adaptation of content creation strategies to modern realities.
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Naja, Arjun, Mukhlis Mukhlis, and Murywantobroto Murywantobroto. "Strategi Komunikasi dalam Konten Edukasi Teknologi pada Kanal Youtube: Gadgetin (Mei 2024)." Journal on Education 7, no. 1 (2024): 8396–402. https://doi.org/10.31004/joe.v7i1.7673.
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This study examines the communication strategies employed by GadgetIn, a prominent Indonesian technology education YouTube channel, during May 2024. As digital platforms become increasingly important for technology education, understanding effective communication strategies is crucial for delivering complex technical information to general audiences. The research analyzes eight videos published by GadgetIn in May 2024, employing observational and documentation methods to examine content delivery, visual presentation, and audience engagement strategies. The study reveals that GadgetIn successfully maintains viewer engagement through consistent informal yet informative presentation styles, averaging over 1 million views per video. Key findings demonstrate the channel's effective use of multimedia elements, including infographics, product comparisons, and split-screen demonstrations, while maintaining a balance between technical accuracy and accessible presentation. The research concludes that GadgetIn's success in technology education stems from their ability to combine accurate information with engaging delivery methods, creating an effective model for digital technology education. Their approach reflects a deep understanding of audience preferences and modern content consumption patterns, successfully simplifying complex technological concepts for general viewers while maintaining content credibility and entertainment value.
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Isgandarova, Vəfa Zahid. "DATA VISUALIZATION IN JOURNALISM: ANALYSIS OF AZERBAIJANI TRADITIONAL AND SOCIAL MEDIA OUTLETS." Baltic Journal of Legal and Social Sciences, no. 1 (April 19, 2024): 256–60. http://dx.doi.org/10.30525/2592-8813-2024-1-31.
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Abstract. Data visualization allows your recipients to see the concepts you are learning in a more interesting way. Data visualizations, called infographics, allow us to see patterns and relationships in data (or numbers) that tell a story using various charts, tables, graphs, maps, or landscapes. This also corresponds to the potential of modern people to accept information more easily. Visualizations are an effective way to present complex information and allow people to understand it quickly and easily. Thus, by converting data into a visual format, data journalists can create a more accessible and attractive presentation of information and facilitate communication with a wide audience. The article talks about visualization, which is a third stage of data journalism, and its main elements, at the same time, the Azerbaijani media environment, more precisely some traditional including TV channels news programs and social media outlets are analyzed in this regard, and the problems encountered are discussed.
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Abdallah, Rania, Reneh Abokhoza, and Rahima Aissani. "The Use of Multimedia in Newspapers: A Study on the Websites of Emirati Newspapers." Studies in Media and Communication 12, no. 2 (2024): 241. http://dx.doi.org/10.11114/smc.v12i2.6645.
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The competition faced by journalistic websites has imposed the necessity of taking advantage of the capabilities offered by the Internet so that it can provide more distinguished journalistic services, to attract the largest number of users, as the strength of a newspaper website is measured by the number of people browsing it on the one hand, and the period that the user spends on it, The research problem is to monitor the use of multimedia websites of Emirati newspapers (Al-Ittihad, Al-Bayan, Al-Khaleej).The study aimed to determine the extent to which Emirati newspapers use multimedia in their websites during the study period (January - March 2023), and the key elements they used to present and publish their news to the audience. This study used the descriptive analytical approach for 14 issues of each newspaper on their websites, and several results were obtained, the most important of which are: The newspapers sampled for the study relied mainly on pictures, using them in 1272 out of 1632 media, with a percentage of 77.9%. The use of audio clips ranked second, with 218 clips out of 1632 media and a percentage of 13.3%. Al-Khaleej newspaper ranked first with 212 clips out of the total clips used, with a large margin of 97.25%, as it distinguished itself by using audio clips in every news story and alongside every video as an additional feature. Al-Ittihad newspaper only used 6 audio blogs, with a percentage of 2.75% out of 218 clips, followed by videos in third place with 100 videos out of the total media used, with a percentage of 6.1%. Infographics came in fourth place in terms of using multimedia, with 42 infographics, accounting for 2.7% of the total multimedia used.
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Олександр, Соболєв. "Генеза інформаційного дизайну". ВІСНИК Львівської національної академії мистецтв., № 28 (19 травня 2016): 287–95. https://doi.org/10.5281/zenodo.51675.
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The paper presents the main historical aspects of the information design development and initial sample data visualization, infographics. Their practical expediency caused their existence long before the definition of information design. Geographical discoveries and research, popularization of historical knowledge, mathematical development, and other fields of science stimulated the creation of the first maps, diagrams, chronological charts. These were the original sample data of visualization which are characteristic for information design. The practical expediency specified their emergence long before defining of the notion. Objectives. The aim is to identify both the key aspects of formation and individuals who have made a contribution to the development of information design. Methods. Information design is based on functional and aesthetic principles. One of the most important functional principles is to provide clear, accurate message structure, adherence to the unity of its elements to facilitate an ease of reading and learning. The historical aspects were considered in the works of such authors: Nancy Duarte («Slide: ology: The Art and Science of Creating Great Presentations»), Mark Smiciklas («The Power of Infographics: Using Pictures to Communicate and Connect with Your Audiences»). Results. The need to present visual information was originated a long ago. The geographical discoveries and research, popularization of historical knowledge, mathematical development and other fields of science stimulated to the creation of the first maps, diagrams, chronological charts. These were the original sample data of visualization which are characteristic for information design. The practical expediency specified their emergence long before defining of the notion. Some scientists believe that information design as a phenomenon emerged comparatively not long ago and was practiced on a large scale in collaterally with development of the Internet. In fact mankind throughout its history enjoyed icons, graphics, and images to tell about the events, to share information, and to learn. The first samples of protoinfographics dated the end of Stone Age when our ancestors began drawing animals on the walls of caves in southern France 30,000 BC. Another example can serve as an early infographic hieroglyphics that is components of the written languages of the ancient civilizations that existed about 3,000 years BC. Maya, the ancient Egyptians used icons and graphic symbols to transmit text information. Charles Joseph Minard, 1781-1870, French engineer-builder, at the 50-70th of the 19th century began to accompany geographical data of Statistics and historical works with schemes. His most famous creation is the visualization of the movement of Napoleon's army during the war with Russia. Analyzing the causes of losses and defeats of the French army, Minardi illustrated the crucial moments (location, direction of movement, loss of the troops, lower temperature) within only infographics. The modern Scottish engineer William Pleyfeyra (William Playfair, 1759-1823) is considered to be the ancestor of the modern diagram. In 1786 he published his first graphic outcomes as line and bar graph (histogram) in his book «Commercial and Political Atlas». His first pie chart appeared in the book «Statistical Breviary» in 1801. In 1858 the famous English social worker and nurse Florence Nightingale (1820-1910) pioneered the use of a pie chart for setting area. This technique was used in her chart that shows the level and causes of death of British soldiers during the Crimean War. According to statistics, more soldiers died from poor sanitary conditions in hospitals than in battles. Publication of the chart in the report of the Royal Commission drew attention and demonstrated useful information. This approach to data visualization and contributed to the overall approval of the reform of military medicine. Historians and researchers of visual culture consider an ancestor of the modern information graphics to be Austrian Marxist philosopher Otto Neurath, 1882-1945, who in 1925 with his wife Mari Neurath and Gerd Arntz illustrator developed a system of the visual language International System of Typographic Picture Education (ISOTYPE). By developing the language of images, they appealed for assistance to socio-economic education of the residents of Vienna. The inventors of the language of images have earnestly sought to assist the people with varying levels of literacy and knowledge in training, to make the material interesting, clear, and easy-remember. According to their plan the information and data had to be transferred into a simple visual symbols and signs. Now in order to expand communication capabilities many people and organizations use information design. Private entrepreneurs, small and medium businesses, non-profit institutions and large corporations — all of them can be used this means of transmitting information. Nowadays, due to information overload the attention span is reduced. Specific people and organizations use data visualization and infographics to pass the concentrated information to both internal and external audiences, to facilitate and accelerate the process of perception. The use of tools making the information more accessible and interesting to the target audience is an important step on the path to success. Novelty. These historical aspects of information design development enable to understand that both today and afterwards information penetrates virtually into all spheres of life. It gives understanding that infographics can be used in almost any industry and discipline. Information design is a perfect marketing tool for the treatment of any person or team to existing or potential customers. This is an effective tool not only for external communication, but also for improvement and simplifying of communication within the company. Conclusuion. It is clear that both social and traditional media are an important part of the information society; they actively promote various kinds of information. Increase of public information awareness by means of social media and traditional media persuades and convinces in the practical usefulness of information design as one of the most effective modern forms of content for data transmission.
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Dr., Bartholomew Johnson Sebbeh. "The Power of Graphic Design in Promoting Tourism In Ghana." International Journal of Arts and Social Science 5, no. 8 (2023): 136–47. https://doi.org/10.5281/zenodo.7755859.
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The study focused on bringing to light various graphic design elements that can be used to accelerate the development of the Ghanaian tourism industry. Even though Ghana has a lot of tourist sites scattered across the country, its tourism potential has not been harnessed to the fullest. This stems from the fact that the method of publicity is far below expectation. Most of the places do not even have signage to advertise them to both the local Ghanaian citizens let alone foreigners who crave to visit places of interest. The few that have signage, the signage have outlived their usefulness as they stand at the mercy of the weather. However, in modern-da advertising, several mediums are available to make effective communication yet the various tourist sites seem oblivious about this and are not taking advantage of them to catch the attention of prospective visitors. To bring this to the fore, the study employed the descriptive research approach as it aimed at reechoing the availability and the use of graphic design products as effective promotional materials to propel the tourism business in Ghana forward. This was made possible by collecting data related to the use of various graphic design media that can help the tourism industry players to boost the industries’ activities in order to be recognized among the major tourism destinations in Africa and the world at large. The data which consisted of primary and secondary data enabled the description of the situation to be more vivid as possible. The Study revealed that graphic design elements such as powerful and elegant logos, brilliant brochure designs, attractive websites, and the internet, posting elegant pictures on Social media, and infographics are some of the graphics that could be used.
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Apaydin, Nicki, Ruby Crosthwait, and Nancy Pire-Smerkanich. "539 Identifying best practices: Content analysis of Plain Language Summary (PLS) resources for disseminating study results to participants." Journal of Clinical and Translational Science 8, s1 (2024): 160–61. http://dx.doi.org/10.1017/cts.2024.460.
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OBJECTIVES/GOALS: Investigators have an ethical obligation to return study results back to participants in a timely and layperson-friendly manner, but most do not. This lack of communication can erode trust in the research enterprise. One solution to this issue is Plain Language Summaries (PLS). METHODS/STUDY POPULATION: We investigated and collected best practices for PLS and results dissemination as part of formative research for a pilot PLS project. This pilot was used to inform the development of our own PLS resources, which we will share broadly with other CTSAs. We employed a two-part system for analysis. First, we examined extant PLS resources from five major, publicly accessible sources spanning academia, government, publishing, and nonprofits for themes and best practices. Then, we examined actual PLS from each source and collected more specific feedback. We examined PLS structure, length, inclusion of graphics, multiple language availability, readability, and potential for improvement. RESULTS/ANTICIPATED RESULTS: Guidance sources recommended that PLS have logical and organized structures, and included essential trial information (e.g., study drug, adverse events). Suggestions for length varied widely, from 250 words to 15 pages. Guidance also recommended the use of media, including infographics, audio, and video. Only pharma guidance recommended multilingual PLS. Actual PLS included many common trial elements, including study purpose, treatment description, results, and adverse events. PLS in our analyses were 10-12 pages, and contained many infographics, including flow charts of study phases, visual explanations of treatment and participant demographics, and adverse event tables. None were multilingual, and most were readable at the 7th grade level, although one used undergraduate-level language. DISCUSSION/SIGNIFICANCE: General guidance was similar across sources. In our analyses of PLS, we found novel recommendations, such as including auditory pronunciation guides, and personalized thank you letters to participants. In future research, we recommend focusing on novel dissemination methods such as short interactive videos and patient-actor testimonials.
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Сидорова, М. П. "РОЛЬ ТЕКСТОВ НОВОЙ ПРИРОДЫ В ФОРМИРОВАНИИ ПРОФЕССИОНАЛЬНЫХ КОМПЕТЕНЦИЙ БУДУЩИХ ПЕДАГОГОВ". Vestnik of Russian New University. Series "Man in the modern world", № 3 (30 серпня 2024): 60–67. https://doi.org/10.18137/rnu.v925x.24.03.p.060.
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В статье рассматривается роль текстов новой природы – открытых текстов, сочетающих в себе элементы различных форматов: текста, изображения, аудио и видео, таких как инфографика, лонгрид, рассказы и др., в процессе формирования профессиональных компетенций у будущих педагогов. Автор анализирует особенности текстов новой природы, такие как мультимедийность, интерактивность, гипертекстуальность, раскрывает преимущества и недостатки использования нового формата представления информации в образовательном процессе, а также его влияние на развитие критического мышления, креативности и коммуникативных навыков студентов педагогических специальностей. Статья будет полезна для преподавателей педагогических вузов, методистов и исследователей, интересующихся новыми подходами к обучению будущих учителей. This article examines the role of texts of a new nature – open texts combining elements of different formats: text, images, audio and video, such as infographics, comics, storytelling and others, in the process of forming future teachers' professional competencies. The author analyzes the features of texts of new nature, such as multimedia, interactivity, hypertextuality, reveals the advantages and disadvantages of using a new format for presenting content in the educational process, as well as its impact on the development of critical thinking, creativity and communication skills of students majoring in education. The article will be useful for teachers of pedagogical universities, methodologists and researchers interested in new approaches to teaching future teachers.
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Lee, Jieun, and Jeong-Ju Yoo. "The current state of graphical abstracts and how to create good graphical abstracts." Science Editing 10, no. 1 (2023): 19–26. http://dx.doi.org/10.6087/kcse.293.
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Graphical abstracts (GAs), also known as visual abstracts, are powerful tools for communicating complex information and ideas clearly and concisely. These visual representations aim to capture the essential findings and central message of a research study, allowing the audience to understand and remember its content quickly. This review article describes the current state of GAs, including their benefits, limitations, and future directions in the development of GAs. It also presents methods and tips for producing a GA. In Korea, more than 10 medical journals have introduced GAs from 2021 to 2022. The number of citations was higher in articles with GAs than in those without GAs in the top 10 gastroenterology journals. There are five types of GAs: conceptual diagrams, flowcharts, infographics, iconographic abstracts, and photograph-like illustrations. A limitation of the GA system is the absence of a universal standard for GAs. The key steps for creating a GA are as follows: (1) start by identifying the main message; (2) choose an appropriate visual style; (3) draw an easy-to-understand graphic; (4) use colors and other design elements; and (5) request feedback. Available tools that are useful for creating GAs include Microsoft PowerPoint, Mind the Graph, Biorender, and Canva. Another effective method is collaborating with experts. Artificial intelligence will soon be able to produce GAs more efficiently from raw data or manuscripts, which will help researchers draw GAs more easily. GAs have become a crucial art for researchers to master, and their use is expected to expand in the future.
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Fedorenko, Svitlana V., and Kateryna B. Sheremeta. "U.S. UNIVERSITY WEBSITES AS SPECIFIC MULTIMODAL TEXTS." Alfred Nobel University Journal of Philology 2, no. 26/2 (2023): 9–26. http://dx.doi.org/10.32342/2523-4463-2023-2-26/2-1.
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The aim of the article was to study the specifics of the interfaces of the U.S. university websites as multimodal heterogeneous texts that synthesize elements of educational, scientific and advertising discourses. The overall objectives to achieve the established goal were as follows: to identify and distinguish the types of multimodal means on the U.S. university website, which contribute to its genre mixing and genre embedding; to establish the nature of the interaction of verbal, non-verbal and para-verbal components of the U.S. university websites, and to determine their pragmatic features. The methodological basis of the research was a complex of the following methods: analysis (to study multimodal components of the university website as a specific multimodal text), synthesis (to identify the features of the integration of multimodal means of the websites of American universities), observation (for the selection of fragments with verbal means that actualize the visual content and the selection of visual fragments to actualize the verbal content), the method of discourse analysis (to highlight specific fragments of websites that arouse the interest of the authors of this articleб and have a meaningful content), structural method (to analyze the university website as a whole structure, which is provided by separate means of cohesion), functional method (to clarify the pragmatic potential of multimodal elements of the university website, which are means of communication between the university and the reader of its website). It also employed the system functional (drawing on the provisions of linguistic metafunctions, and focusing on the categories of the grammar of visual design) and the socio-semiotic (grounding on the interrelationship of modes, their compatibility and social needs for which they serve, making meanings) approaches. The chosen methodology made it possible to conduct a study of the multimodality of the websites of the U.S. universities, realized as a symbiosis of verbal, non-verbal and paraverbal resources. The multimedia corpus of the research consists of the websites of five American universities (Massachusetts Institute of Technology, Harvard University, University of Pennsylvania, Yale University and Рrinceton University). The main conclusion that can be drawn is that the complex discursive nature of the websites under study is determined by the features inherent in advertising (the benefits of services to influence the choice of the recipient), educational (the talk about the educational process and educational services) and scientific (information of a scientific nature is provided) discourses. All universities under study employ semiotic landscapes at their disposal to portray attractive brands on their websites. Being the most important way to ensure fast and effective communication of educational institutions with their target audience, the discourse of university websites has a pronounced pragmatic orientation. The purpose of the analyzed type of heterogeneous discourse is to create an image of an “ideal” educational institution, attract potential students, researchers, sponsors, and disseminate the latest achievements in the field of science and education. The concept of multimodality of the websites of the analyzed U.S. universities as specific multimodal texts is manifested in visual content through a number of paragraphemic and infographic elements, the synthesis of which is due to the combination of language tools, visual content and web technologies of modern website construction. The most common visual content exploited on the U.S. university websites embraces: unique photographs and “color” mode (photos of the university and its students, classrooms, laboratories, events, etc.), which helps to clearly illustrate the educational services offered, and give the desired emotional mood; infographics and data visualization, which is an effective way to combine text, pictures and design to present complex information (infographics do not always completely replace the text, more often it is its addition or retelling); video interviews with students, graduates, videos about studying at a university are one of the means to convince potential students to make an admission decision. Using video is a fairly popular form of visual content. With the help of video, the universities can not only diversify the content of their websites, but also satisfy the needs of those users who prefer visual content. Placing various videos on website pages allows solving the problems of reinforcing textual content, strengthening the arguments “for” admission and attracting applicants to university educational programs. In such a way, on the basis of the interaction of different discourses (advertising, educational and scientific) and various semiotic systems, a single visual-structural and functionally complete image of an attractive and popular university is achieved among readers of its website.
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Mulkokhainen, Viktoriia. "Communicative Models of Historical Infographics." Bulletin of KNUKiM. Series in Arts, no. 50 (June 27, 2024): 169–75. https://doi.org/10.31866/2410-1176.50.2024.306806.
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<strong>The aim of the article</strong> grounds in the necessity to improve the terminological base of graphic design (in particular, the aspect of infographics); to highlight the entire spectrum of structural and compositional models of data presentation implemented in infographic messages on historical themes; to define the synthesis presence/absence of such models and media formats of presenting historical facts and events, which enable their deformation and distortion. <strong>Results.</strong> The study analyses the existing terminological base in the infographics sphere, proves the need for its improvement; odffers a determinant for classifying infographic references, and makes a systematic overview of the variable spectrum of infographic models on historical topics; reveals the degrees of effectiveness and influence of existing infographic models, as well as calculates the ways of increasing trust in infographic messages through the synthesis of communicative models with media formats. <strong>The scientific novelty</strong> consists in grounding and implementing the term "communicative model of infographics", which immediately distances its content and interpretation from the genre, media format, and information presentation means. The practical significance is realised in determining the specifics of the synthesis in communicative models and media formats, which ensure the openness and reliability of information structures, and interest broad population segments of different countries in historical events, and their consequences for the entire world community. <strong>Conclusions.</strong> In the course of the study, an analysis of the applied aspect of the infographics elaboration and the terminological design of the relevant processes, presenting new possibilities of the mentioned information genre is performed. With the help of a new design approach, it becomes possible to balance the factual flow, which is realised due to a definite synthesis of structural and compositional models of data presentation, and media formats of picturing historical facts and events, making it impossible to deformate or distort them.
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Worapongpat, Ntapat, and Pimook Somchob. "Participatory Community Learning to Develop a Digital Market Management System for Community Enterprises and Stable Occupation Groups Nam Phrik Kaeng Krua Khanong, Song Khanong Subdistrict, Sam Phran District, Nakhon Pathom Province." Journal of Education and Learning Reviews 1, no. 6 (2024): 61–74. http://dx.doi.org/10.60027/jelr.2024.847.
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Background and Aim: Digital Marketing Management is critical for successfully promoting products and services in the digital age. It allows businesses to reach a larger audience, interact with customers in real-time, and tailor strategies based on data insights to boost growth and brand awareness. This study investigates the digital marketing practices of the Song Khanong Occupation Group in Prik Kaeng Krua Khanong, Nakhon Pathom Province, aiming to enhance customer engagement, brand awareness, and sales outcomes by focusing on Generation Z and Baby Boomers. Materials and Methods: A mixed-methods approach was utilized, combining surveys of 200 community members on digital media usage, content preferences, brand perception, and customer satisfaction, along with interviews with key stakeholders about marketing strategies. Data analysis involved calculating mean scores to assess satisfaction with digital marketing elements. Results: Results showed high satisfaction among Generation Z, with Facebook as the preferred platform (mean score: 4.86). Infographics and videos received the highest scores (4.93 and 4.80, respectively), while Baby Boomers valued brand aesthetics (overall score: 4.77). Tools like Chatbots and QR Codes enhanced user experience significantly. Conclusion: The study underscores the need for effective digital marketing strategies in community enterprises to boost engagement and brand recognition. High satisfaction levels indicate that tailored content and a robust online presence are essential for customer retention. Future efforts should focus on continuous improvement and leveraging technology for better communication, enabling sustainable growth for community enterprises in Song Khanong.
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Che Soh, Nur Amirah. "Keutuhan Wacana dalam Infografik Kementerian Kesihatan Malaysia Berhubung Pandemik Covid-19 Menerusi Instagram Berita Harian." Jurnal Komunikasi: Malaysian Journal of Communication 37, no. 2 (2021): 83–97. http://dx.doi.org/10.17576/jkmjc-2021-3702-06.
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This study aims to discover the discourse elements contained in the Ministry of Health's (KKM) infographic of the Covid-19 pandemic via Berita Harian’s Instagram account. This indirectly proves the language's ability to help deal with the outbreak. It is undeniable that language is very important in the dissemination of information, more so as new technology and advancements such as the various applications online allows information to be directly shared, making information easier and faster to be disseminated. However, information from public institutions often goes through an editing process before being uploaded to any social media account. This is because, since the information will be seen by society, there is a need to ensure that the infographic is easy to be understood and meaningful so that the value of togetherness in addressing this outbreak can be inculcated. For the purpose of analyzing the graphic info from the KKM via Berita Harian Instagram, this study will apply Theory of Discourse Analysis by Normaliza Abd Rahim. The application of this theory will be discussed through three elements of the discourse, namely content, context and assumption. The results showed all three elements were reflected in the COVID-19 infographic created by the KKM and consequently published in Berita Harian’s Instagram account. Keywords: Instagram, infographic, discourse, Covid-19, meaning.
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Shashenko, Serhii. "Communication Aspects of Modern Multimedia Long Reads: Ukrainian Practice." Ukrainian Information Space, no. 3 (June 1, 2019): 197–210. https://doi.org/10.31866/2616-7948.3.2019.171376.
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Nowadays, “long read” concept is ambiguously used by media sphere specialists, which leads to the emergence of many uncoordinated contextual meanings of this concept. The article is devoted to "long read" term specification on the basis of its communication features analysis. The relevance is caused by the researchers’ interest tolong-form journalism that is very popular in the modern media scene and ways of organizing and presenting large volumes of materials. Taking into account the wide range of modern media tools, “long read” concept loses the characteristic of a solid text array. In the specifics of digital multimedia technologies, long read is a whole complex consisting directly of the text, supplemented by video and audio clips, presentations, infographics, background music, illustrations (including interactive ones), built-in quotes, etc. In most of the reviewed long reads, material in the form of text is the main medium where multimedia elements are located in the right places. In the article was done an overview of how to create and combine various forms of visual content in the latest journalistic genres text environment. Capturing the reader with a material presentation variety, long read can be deeply analytic. It can reveal a sharp social, trendy, relevant for a particular industry theme or one that requires popularization. The peculiarities of theme disclosing from a non-stan­dard point of view or question deep elaboration are considered. The specifics of traditional genres representation in long reads is characterized. It was found out that long read is not a genre of journalism, but a way of constructing and presenting information, the form of its filing. Various journalistic genres can be embo­di­ed in the long read, but not every text can be transformed into material for a multimedia long read. Here considered methods of feeding and structuring information in multimedia long reads. The study material were multimedia long reads mainly of the Ukrainian media sphere. Visual communication forms, technological methods of providing multimedia content and influence methods for reader’s attention keeping and assimilating have been analyzed.