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Dissertations / Theses on the topic 'Concept of innovative marketing'

Author: Grafiati

Published: 28 May 2022

Last updated: 31 July 2025

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1

Грищенко, Олена Федорівна, Елена Федоровна Грищенко та Olena Fedorivna Hryshchenko. "Обгрунтування маркетингових інноваційних рішень на промислових підприємствах". Thesis, Вид-во СумДУ, 2012. http://essuir.sumdu.edu.ua/handle/123456789/29953.

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Дисертація присвячена розвитку теоретико-методичних положень обґрунтування маркетингових інноваційних рішень на промислових підприємствах. У дисертації обґрунтовано об’єктивну необхідність впровадження маркетингових інноваційних рішень в господарську діяльність промислових підприємств. Сформульовано визначення поняття «маркетингове інноваційне рішення». Розвинено науково-методичний підхід до формування етапів процесу розроблення, прийняття та реалізації маркетингових інноваційних рішень. Запропоновано та обґрунтовано науково-методичний підхід до вибору маркетингових інноваційних рішень за резу

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2

Kekys, Artūras. "INOVACIJŲ DIEGIMAS IR JĮ LEMIANTYS VEIKSNIAI LIETUVOJE." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2010. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2010~D_20100903_162525-17481.

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Magistro darbe atskleista inovacijų samprata ir esmė, aptartos inovacijų tipologijos, išanalizuotas inovacijų diegimo poreikis ir reikšmė, atlikta teorinė inovacijų diegimo proceso ir jo aplinkos analizė, konceptualizuoti inovacijų diegimą lemiantys veiksniai. Parengus tyrimo metodiką, atliktas statistinis Lietuvos įmonių inovacinės veiklos įvertinimas bei išanalizuoti anketinio inovacijų diegimo ir jį lemiančių veiksnių tyrimo rezultatai. Tyrimo hipotezė buvo iš dalies patvirtinta: inovacijų diegimą Lietuvos įmonėse labiausiai skatina verslo inkubatoriai ir konkurentai. Daugiausia tyrime daly

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3

Gromyko, Nikita, and Galyna Peresadko. "Marketing of innovative companies." Thesis, Київський національний університет технологій та дизайну, 2018. https://er.knutd.edu.ua/handle/123456789/10125.

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4

Imramovská, Blanka. "Marketingová strategie nového produktu společnosti Malované Mapy, s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-204005.

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The objective of this Thesis is selection and adaptation of a suitable concept of a product being created. Selecion of the suitable concept is based on the designated concept and its testing. The testing is performed by the poll method among representatives of the public and business spheres. Determination of the final product concept as well as proposal of the marketing strategy for managers of Malované Mapy, s.r.o company is the outome. It will enable the managers to work on the further steps of developnent of new products. Based on the information from technical literature, the theoretical

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5

Дядечко, Алла Миколаївна, Алла Николаевна Дядечко, Alla Mykolaivna Diadechko, and A. S. Zhurbenco. "The marketing concept." Thesis, Видавництво СумДУ, 2010. http://essuir.sumdu.edu.ua/handle/123456789/18320.

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6

Eustace, Paul Alan. "Structural mass of innovative concept aircraft." Thesis, Loughborough University, 2001. https://dspace.lboro.ac.uk/2134/7361.

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7

Bäckbro, Johan, and Hampus Nyström. "Entrepreneurial Marketing : Innovative value creation." Thesis, Jönköping University, Jönköping International Business School, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-333.

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<p>Background</p><p>Historically speaking, marketing and entrepreneurship has been looked upon as something distinct without any clear relationship. However, in recent years studies on the relationship between marketing and entrepreneurship has increased significantly. Marketers are neither innovative nor entrepreneurial enough in their way of thinking and making decisions. All successful entrepreneurial businesses are based on well thought through marketing. Successful businesses are those who manage to engage in entrepreneurial activities and consider marketing as an important part of that s

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8

Dona', Martina <1990&gt. "Concept and Network Development in Innovative Startups." Master's Degree Thesis, Università Ca' Foscari Venezia, 2015. http://hdl.handle.net/10579/7376.

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The purpose of this work is to shed light on the relationship between concept development and network development in innovative new ventures. In particular, our interest is to understand how the development of the product concept pushes startups to develop a certain type of network and how, conversely, the concept progressively evolve owing to the interaction with the network itself. The literature in this regard is not well developed yet, for this reason we first proceeded by analysing the two branches of literature separately and then we tried to see if the conjectures made on how the two af

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9

Gayarre, German, and Carlos Larrea. "Diffusion of innovative ideas : Viral marketing." Thesis, Halmstad University, School of Business and Engineering (SET), 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-1593.

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10

RIVIERE, Joseph, and Cyril VALENTI. "The Concept of Sensory Marketing." Thesis, Halmstad University, School of Business and Engineering (SET), 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-1588.

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11

Zhylenko, S. "The concept of green marketing." Thesis, Видавництво СумДУ, 2006. http://essuir.sumdu.edu.ua/handle/123456789/8565.

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12

O'Dwyer, MicheÌle. "Identifying and evaluating innovative marketing in SMEs." Thesis, University of Ulster, 2007. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.436853.

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13

Kapekov, Ali. "Development of an innovative cooling concept for turbofan engines." Thesis, KTH, Energiteknik, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-246103.

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This paper is submitted in support of a candidature for the Double Degree in Vehicle Engineering with a specialization in Aerospace between KTH Royal Institute of Technology, Sweden, and Ecole Centrale Lyon, France. The present report emphasizes a research project for current or next generation turbofan engines used in civil aviation, and especially its equipment integration from a thermal management point of view. The cooling and ventilation of such equipment in the core compartment is especially harsh. Its optimization had been considered through a complete analysis described in an exhaustiv

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14

Juillard-Martin, Sylvie. "Le marketing-achat : affirmation d'un concept." Clermont-Ferrand 1, 1989. http://www.theses.fr/1989CLF10085.

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DuBreuil, Katherine Michelle. "Exploring Potential Innovative Marketing Approaches for US Agribusinesses." Thesis, Virginia Tech, 2013. http://hdl.handle.net/10919/23313.

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Agribusinesses are multifaceted businesses that may be involved in all the phases of agricultural production, processing, manufacturing, distributing, and retailing. Although US agriculture is a multi-billion dollar industry, the majority of agribusinesses are considered small firms, having less than $250,000 in annual gross sales. This study investigates potential innovative marketing approaches for US agribusinesses, specifically for small farms and agribusinesses. One marketing approach involves an agritourism marketing tool based on an agricultural geocaching program, AgCache. The second p

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Purton, I. M. "Concept exploration for a novel submarine concept using innovative computer-based research approaches and tools." Thesis, University College London (University of London), 2016. http://discovery.ucl.ac.uk/1505782/.

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The concept of an Unmanned Underwater Vehicle (UUV) “Mothership” submarine (designated Submersible Ship Host (Nuclear), SSH(N)) has already been explored at UCL using the Design Building Block approach by Pawling and Andrews (2011). This thesis builds upon that study, further investigating the design of a large mother-ship submarine. The incorporation of a novel technology such as UUVs into submarines suggests that the traditional evolutionary approach to concept exploration for new submarine designs is questionable. A novel approach to exploring, within the design solution space, novel SSH(N)

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17

Morales, Miranda Carlos Arturo. "The feasibility of the earthscraper design concept." Kansas State University, 2017. http://hdl.handle.net/2097/35508.

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Master of Science<br>Department of Architectural Engineering and Construction Science<br>Fred L. Hasler<br>Presently, the design basis for urban areas with a scarcity of surface space is the construction of skyscrapers. Skyscrapers, even with a lot of challenges, have been a great solution for the development of large urban areas since their introduction, per modern definition, in the early 1900’s (Kelley, 2010). This has allowed us to have a “reach a new height” type of mentality, with which the industry has been able to develop new construction ideas and concepts to improve, if not reinven

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Castellar, da Cunha Joana Amèrica. "WETWALL : an innovative design concept for the treatment of urban wastewaters." Doctoral thesis, Universitat Politècnica de Catalunya, 2020. http://hdl.handle.net/10803/671070.

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The development of society has led to a global concern regarding the improvement of resources performance, especially water. The design of nature-based solutions (NBS) for the treatment and reuse of wastewaters, in accordance with circular economy principles (reuse, recycling and reducing) can be a key factor regarding the preservation of natural capital and climate change mitigation. Therefore, WETWALL design concept aims to integrate NBS, such as constructed wetlands (CWs) and living walls (LWs) as an innovative urban wastewater treatment which also can foment others ecosystem services, such

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Gibner, Liudmyla, and Ievgeniia Khakimova. "Innovative rabbit breeding in the concept of sustainable development in ukraine." Thesis, Видавництво СумДУ, 2011. http://essuir.sumdu.edu.ua/handle/123456789/10000.

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20

Мельник, Леонід Григорович, Леонид Григорьевич Мельник, Leonid Hryhorovych Melnyk, Ірина Борисівна Дегтярьова, Ирина Борисовна Дегтярева, and Iryna Borysivna Dehtiarova. "Synergetic effects of innovation marketing." Thesis, Видавництво СумДУ, 2012. http://essuir.sumdu.edu.ua/handle/123456789/26647.

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21

Vignali, Claudio. "Marketing management : applying the concept of the mix." Thesis, University of South Wales, 2002. https://pure.southwales.ac.uk/en/studentthesis/marketing-management(48b0b85b-67cd-4875-97b3-88619312f1d5).html.

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One of the key concepts within the marketing literature remains the 'marketing mix.' An unexamined element of this mix remains, to pursue the cooking metaphor, the way in which the chef is able to balance the various ingredients to achieve a palatable dish. Therefore, the impetus behind this thesis is this lack in the literature. The approach to remedy this lack is developed through Action Research. The original notion of the marketer as a mixer of ingredients strongly suggests that marketing was (and remains) largely a craft. As practitioners within the craft, managers require devices to guid

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22

Летуновська, Наталія Євгенівна, Наталия Евгеньевна Летуновская, and Nataliia Yevhenivna Letunovska. "Innovative marketing approaches to promote the consumption of tourist product." Thesis, Leipzig University, 2019. http://essuir.sumdu.edu.ua/handle/123456789/75842.

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У тезах проаналізовані сучасні маркетингові технології, зокрема інноваційні, які дають можливість більш ефективно просувати туристичні продукти на ринку, а також істотно підвищувати їх конкурентоспроможність. Розглянуті такі інструменти, як блокчейн-технології, агентства нестандартних туристичних пропозиціій, віртуальні туристичні агентства, краудшипінг та інші.<br>В тезисах проанализированы современные маркетинговые технологии, в частности инновационные, которые дают возможность более эффективно продвигать туристические продукты на рынке, а также существенно повысить их конкурентоспособность.

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23

Keskin, Kaan. "Innovative Marketing Trends as a Response to the Changing Consumers." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-193782.

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In recent years, innovation and the subsequent technological advancements have gained significance in shaping consumer behavior to a disruptive extent. Especially with the advancements in mobile technology, consumer behaviors shifted towards an elevated expectation of mobility and increased interactivity. Marketers who seek a better degree of access to the consumer market and provide customer satisfaction needed to adopt new tools and methods in communication, which would align with their target groups more effectively. Mobile marketing emerged as an innovative technique that is based on and d

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24

Vítečková, Klára. "Market Entry Strategy for LifeTable Concept." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-85350.

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The goal of this thesis is to create a suitable market entry strategy for an innovative product called LifeTable (interactive touchpad designated for restaurants and bars), so that the company will be able to establish itself in the Czech market and install 200 pieces of LifeTable during the next year. In order to approach the topic correctly, the review of available theoretical literature was carried out. Based on the theory, a thorough secondary and primary research has been conducted. The findings of the research were subsequently used for description of the Czech market, analysis of main c

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Gorden, Jannick [Verfasser]. "Innovative downstream concept for di-carboxylic acids of biocatalytic origin / Jannick Gorden." München : Verlag Dr. Hut, 2018. http://d-nb.info/116276743X/34.

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26

Fernandes, José Pedro Girão. "Business plan for RestCard: the implementation of an innovative concept in Portugal." Master's thesis, NSBE - UNL, 2014. http://hdl.handle.net/10362/11690.

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27

Braga, Manuel Maria Godinho Vieira dos Reis. "Vegetables, an innovative nut: a marketing plan developed for PepsiCo Iberia." Master's thesis, NSBE - UNL, 2014. http://hdl.handle.net/10362/11831.

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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics<br>Nowadays people have an increased concern with health and wellness. However, although this existent trend, some segments of the food industry as the Nuts & Seeds Market are not as well-explored as they can be in order to present more suitable solutions to fit consumers’ needs. Under these circumstances, and along with PepsiCo Iberia, the paper is focused on the launch of innovative vegetables in Spain to be traded as nuts in order to suit con

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Ribeiro, Catarina Peres. "Event marketing : an innovative promotional tool and its impact on consumer." Master's thesis, reponame:Repositório Institucional do FGV, 2015. http://hdl.handle.net/10400.14/20335.

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Event Marketing represents a common promotional strategy that involves direct contact between brands and consumers at special events, namely concerts, festivals, sporting events and fairs. Brands have been investing in sponsorship as a means of associating themselves with particular events, essentially with the goal to enhance brand image and brand awareness. Interestingly, the response of consumers to event marketing has not yet been fully understood. This dissertation fills this gap. More specifically, it intends to determine the extent to which sponsoring brands at events favors brand

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Смерічевський, Сергій Францович, Serhii Frantsovych Smerichevskyi, Максим Віталійович Колесник, and Maksym Vitaliiovych Kolesnyk. "Evolutional aspects of ethical, responsible and innovative composition of social marketing." Thesis, National institute of economic research, 2019. https://er.nau.edu.ua/handle/NAU/44110.

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Management of the decision-making process by the consumer in the current market conditions is characterized by complexity, since it covers the application of advanced modern marketing mix methods not only in relation to the tasks of organizing a separate transaction for goods (services) exchange, but assumes interaction with all stakeholders in the market. As a result it ensures the market exchange stability, increases value got by the end consumer in terms of forming its true loyalty in the society, and therefore ensures the stability of enterprise market potential development.

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Faltysová, Veronika. "Concept of marketing communication strategy of the firm ESAB." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-75591.

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I concerned with concept of marketing communication strategy from the point of view of firm's participation in trade fair. Theoretic part includes introduction to opportunities of marketing and marketing communication and defines meaning of trade fair within communication mix. Practical part describes preparing and presentation of the firm ESAB in trade fair, further I evaluate efficiency and success of the participation in trade fair which is based on my own experience and available data and documents. Last but not least, I offer definite proposal that could contribute to increase in efficien

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31

Leeuw, Maarten Nicolas Andrew. "Niche marketing : an #exploratory' analysis of its concept, construct and application." Thesis, Henley Business School, 1998. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.241647.

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32

Malmgren, Mathias, and Yanyan Liu. "Innovative companies! : - A case study on four companies." Thesis, Linköping University, Department of Management and Economics, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-6206.

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<p>In a global economy greater attention must be given to an amount of innovative companies in the manufacturing of products and in providing services. Innovative organizations must be able to learn especially in marketing and strategy efficiently and effectively in order to survive in today’s increasingly fierce competitive environment. Innovations thrive from a skilled and well-educated workforce, research and development resulting in Intellectual Property Rights, organizational infrastructure and business strategy if handled correctly.</p><p>Innovations play an important role and need a pro

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33

Kwon, Mehyuk, and Lluis Costa. "INTERNATIONAL MARKETING STRATEGYOF INNOVATIVE COMPANIESFOR NEW MARKETS WITH CULTURAL DIFFERENCES : - Swedish Companies -." Thesis, Halmstad University, School of Business and Engineering (SET), 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-4976.

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<p>Nowadays, companies should pay attention to improving competitive advantages such as innovation and internalization to get over the crisis. This paper shows the problems, in terms of ‘cultural differences’, which innovative and international companies could face during strategic marketing process in abroad. To overcome cultural differences and achieve success in different market, they could adapt their marketing strategies.</p><p>Therefore, the main purpose of this thesis is to understand how international established innovative companies overcame cultural differences through Strategic Mark

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34

Jacques, François. "Marketing strategies in innovative industries : the case of package/document delivery services." Thesis, Massachusetts Institute of Technology, 1985. http://hdl.handle.net/1721.1/15120.

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Thesis (M.S.)--Massachusetts Institute of Technology, Dept. of Civil Engineering; and, (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1985.<br>MICROFICHE COPY AVAILABLE IN ARCHIVES, DEWEY AND ENGINEERING.<br>Bibliography: leaves 123-129.<br>by Francois Jacques.<br>M.S.

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35

Illiashenko, Sergii, Yuliia Shypulinа, Nataliia Illiashenko, and Olena Gryshchenko. "The information support system's formation of marketing innovative decisions in Ukrainian companies." Thesis, Національний університет біоресурсів і природокористування України, 2019. http://repository.kpi.kharkov.ua/handle/KhPI-Press/48265.

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The research results contribute to the theoretical and practical principles of innovation management in terms of increasing the level of information support for marketing innovative decisions in Ukrainian companies.<br>Результати дослідження розвивають теоретичні та практичні засади інноваційного менеджменту в частині підвищення рівня інформаційного забезпечення маркетингових інноваційних рішень в українських компаніях.

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Brotherton, Timothy Paul. "The concept of routinization and its effects on marketing variables." Full text available online (restricted access), 2001. http://images.lib.monash.edu.au/ts/theses/Brotherton.pdf.

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Beeber, Allan Howard. "A marketing-communications plan for an innovative teleservice for a nonprofit religious organization." CSUSB ScholarWorks, 1991. https://scholarworks.lib.csusb.edu/etd-project/448.

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Becker, Werner. "Innovative Pharmakommunikation im Internet-Zeitalter /." Wiesbaden : Dt. Univ.-Verl, 2000. http://www.gbv.de/dms/bs/toc/318092360.pdf.

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Owusu-Frimpong, Nana. "The adoption of the marketing concept by the United Kingdom and Ghanaian banks." Thesis, Durham University, 1993. http://etheses.dur.ac.uk/1043/.

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Renker, Laura-Christiane. "Virales Marketing im Web 2.0 : Innovative Ansätze einer interaktiven Kommunikation mit dem Konsumenten /." München : IFME, 2008. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017045845&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.

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41

Tran, Thi Thanh Huong. "Be innovative to be green : how consumers respond to eco-innovative product designs." Thesis, Lille 1, 2018. http://www.theses.fr/2018LIL1A018/document.

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L'éco-innovation est un moyen efficace pour les entreprises de répondre aux préoccupations environnementales croissantes des clients. Cette thèse propose que la conception des produits, ainsi que les variables liées à la consommation et à la situation, peuvent avoir une influence positive ou négative sur le consommateur. Les résultats de cinq expériences montrent comment les consommateurs réagissent aux conceptions de produits éco-innovants dans diverses catégories de produits Internet-of-Things (IoT). Nous découvrons l'effet des compromis entre les caractéristiques innovantes et les avantages

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Timokhina, Y. A. "Upgrade of integrated marketing : communications tо promote thе "SSU management of innovative activity"". Thesis, Сумський державний університет, 2012. http://essuir.sumdu.edu.ua/handle/123456789/28784.

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Lindholm, Jonatan, and Stefan Markus Reiterer. "Marketing innovative products in a conservative industry : A look at Cross-Laminated Timber." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-36659.

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Background: Previous experience with the construction industry tells us that it’s often conservative and slow to adopt changes or use radical new ideas. This is a problem faced by Cross-Laminated Timber (CLT), as it’s provides a new way of working with wooden construction, that is still unfamiliar to most companies. Marketing this new solution is therefore hard, especially since a lot of the public is still unsure about the qualities and properties of the product. Purpose: The purpose of this thesis is to identify the different selling points of CLT to see how this product c

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44

Otto, Götz [Verfasser]. "Außendienstmitarbeiterunterstützung durch innovative Marketing- und Vertriebsmethoden am Beispiel der Pharmaindustrie Deutschland / Götz Otto." Kassel : Kassel University Press, 2012. http://d-nb.info/1025592093/34.

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Li, Yung-chang, and 李永昌. "A STUDY ON THE BUSINESS MODEL OF CO-EVOLUTION AMONG SERVICE QUALITY, INNOVATION STRATEGY AND MARKETING CONCEPT--A VIEW OF ORGANIZATION TRANSFORMATION FOR CHUNGHWA TELECOM COMPANY." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/38661890678372133689.

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碩士<br>南華大學<br>企業管理系管理科學碩博士班<br>98<br>Since the Taiwan telecommunications moved towards developing diverse services, the traditional monopoly model has been unable to meet consumers demand. In addition, to comply with the World Trade Organization (WTO) agreement on liberalizing basic telecommunications, the Directorate General of Telecommunications (DGT) and Chunghwa Telecom (CHT), responsible for regulating and operating telecommunications respectively, were formally separated in 1996 while the market was opened to various telecommunications companies in the following years, thus strengthening

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Banerjee, Kedar Nath. "Indian economic growth: Myth or reality a study based on concept of enthalpy." Doctoral thesis, 2014. http://hdl.handle.net/10071/8645.

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O crescimento económico na Índia tem sido objecto de atenção. Enquanto o governo prevê uma trajectória de crescimento económico, a população sente-se economicamente ameaçada. Este estudo pretende captar esta dicotomia. Começa-se por definir um agente como um Sistema Económico Molecular (SEM). É um sistema termodinâmico com uma valorização líquida em termos de entalpia, medida na moeda nacional e com um ciclo de vida preciso. As suas actividades vivem em torno de Alimentação, Abrigo e Paixão, sendo estas a génese de todas as economias. Pretende-se demonstrar que a entalpia do SEM na Índi

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Karaman, Selma Suna. "Business concept plan for profesh talent & employment in the consulting industry." Master's thesis, 2019. http://hdl.handle.net/10071/19924.

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The Post economic crisis in Denmark and the stabilization hereafter, the labor force is on rising demand for specialized and qualified talent in certain industries, such as the consulting industry and extended sub-branches. The political situation in Denmark as of now is specifically highlighting the issues that the economy is facing regarding the lack of availability and qualified workforce to keep a competitive landscape, on both the domestic and international scale. The consulting industry is growing at a fast pace as disruptive times are in effect and the demand for acquiring the righ

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Visscher, Brent Tyler. "Innovative Pre-cast Cantilever Constructed Bridge Concept." Thesis, 2008. http://hdl.handle.net/1807/11170.

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Minimum impact construction for bridge building is a growing demand in modern urban environments. Pre-cast segmental construction is one solution that offers low-impact, economical, and aesthetically pleasing bridges. The standardization of pre-cast concrete sections and segments has facilitated an improved level of economy in pre-cast construction. Through the development of high performance materials such as high strength fibre-reinforced concrete (FRC), further economy in pre-cast segmental construction may be realized. The design of pre-cast bridges using high-strength FRC and external u

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Antunes, Ana Luísa Oliveira. "Innovative business plan: a new hamburguer concept." Master's thesis, 2016. http://hdl.handle.net/10071/14062.

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The major objective of this master thesis is the elaboration of a Business Plan. In particular, this business plan studies the creation of a company competing in the restaurant industry in Portugal. The innovative proposal is the launch of a new concept of gourmet hamburger, based on the customization of the hamburger. The client can choose the type of protein to be used as basis of the hamburger, and the ingredients to be mixed before cooking the hamburger. The meal would be complemented with several possible choices of garnish and drink. With the launch of this venture the desire of c

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Haberstroh, Marcus Max. "National innovative capacity: An established concept revisited." 2017. https://slub.qucosa.de/id/qucosa%3A16088.

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National innovative capacity, a central driver of countries’ long-term economic growth, has been one of the focal points in innovation research for roughly thirty years. Initially proposed as an index to measure technologic invention over time, this concept has become the widely accepted standard for measuring the performance of (sub) national and sectoral innovation systems toward being an analytic tool attributed to innovation systems theory. Country comparison, knowledge flows, and R&D forecasting are in the center of analysis feeding the concrete practical use of innovation policy optimiza

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