To see the other types of publications on this topic, follow the link: Convenient stores.
Dissertations / Theses on the topic 'Convenient stores'
Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles
Consult the top 50 dissertations / theses for your research on the topic 'Convenient stores.'
Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.
You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.
Browse dissertations / theses on a wide variety of disciplines and organise your bibliography correctly.
1
Hsieh, Kuo-Nan. "The influence of inter-firm relationships and routines on service development : a study of Taiwanese convenient stores." Thesis, University of Sussex, 2011. http://sro.sussex.ac.uk/id/eprint/6938/.
Full textAbstract:
This thesis examines how inter-firm relationships and routines influence the process and outcomes of new service development (NSD). The research questions addressed are: 1) How do inter-firm relationships and routines influence the speed of NSD? and 2) In what ways do the different types of service development affect inter-firm relationships and organisational routines associated with the speed of NSD? Prior research has emphasized the importance of cooperating with other organizations to exploit external sources of knowledge and capabilities, but relatively little is known about the specific mechanisms to achieve this and how these affect the outcomes of new service development. This research contributes to the literature on new service development and innovation networks. The research design consists of comparative case studies and draws on empirical evidence from the development of two contrasting e-commerce services in the four dominant Taiwanese convenience store chains. In total 52 interviews were conducted with members of staff of convenience store chains and suppliers. The interviews were analyzed using the thematic framework approach, which represents the patterns and relationships in the interview data. Cross-case synthesis was chosen as the analytical technique to summarize the findings from the individual cases. The present study found that trust and interdependence have positive influence on the speed of NSD. Intensity of inter-firm collaboration has a negative effect on the speed of NSD under some circumstances (e.g. task complexity and project newness). Moreover, the relationship between organizational routines for knowledge transfer and the speed of NSD may vary under different degrees of project newness. The thesis demonstrates the interaction of organizational and project level characteristics in new service development, and the multi-dimensional nature of service development compared to that of conventional product development.
2
Sundström, Malin. "De säger att nätbutik är bekvämt." Doctoral thesis, Högskolan i Borås, Institutionen Handels- och IT-högskolan, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-3419.
Full textAbstract:
The starting point of this dissertation is the increasing number of Swedish consumers who use the Internet forshopping. Convenience is said to be an important ground for this choice. However, there are few studies thatattempt to understand the true meaning of convenience. This study sets out to understand what convenienceentails for Internet shoppers, what characterizes a convenient Internet shopper, what charterizes a convenientonline product or service, and finally how different meanings of convenience can be explained in differentshopping situations. The purpose of this study is to deepen the understanding of consumers’ conveniencegrounds when shopping online. Qualitative data was collected from 24 respondents, 12 female and 12 male,living in the Swedish cities of Örnsköldsvik, Stockholm, Göteborg and Borås. Data collection was mainlyconducted by means of group interviews and additional personal interviews, questionnaries and shoppingexperiment observations. The study has its theoretical outlook based in convenience literature, and conveniencemotives when choosing a particular store, however, adjusted to better fit the phenomenon of onlineshopping.This theoretical approach emphasizes different dimensions of convenience and gives special insight intoremote shopping consumers. Results show that convenience is an important ground for Internet shopping.Convenience in this context, can be seen from a psychological and/or behavioural perspective. However,grounds for convenience entail efficiency and rationality reasons for all of the respondents included in thestudy. These results indicate that convenience is best understood by using a resource efficiency approach.When using this approach the study shows the importance among the respondents to save time and energy,both from a psychological as well as a physiological perspective. Another useful explanation in order tounderstand the meaning of convenience is to use consumers’ descriptions of themselves as planned orimpulsive. In most cases the respondents describe themselves as planned consumers, which in turn indicatethat the use of a resource efficency perspective is valuable.It is a great variety of products and services described as convenient, however the study pinpoints twoexceptions: home electronic devices and tickets. The study shows that one reason for the differences inconsumers’ convenience perceptions is how time is perceived. Another reason is how customer perceivespsychological or physiological energy. A third reason is how they perceive security and safety. Another importantresult is that convenience differs between women and men in the study. The female consumer givespriority to saving time and saving physical energy. The male consumer gives priority to timing. The study’s resultscan help online businesses to identify how their customers perceive convenience to better designcommunication, virtual store, information, payment and deliviery according to their wants and needs. Anotherpractical implication drawn from the findings is to use direct delivery when possible and offer home delivery.AKADEMISK AVHANDLING: För avläggande av ekonomie doktorsexamen i företagsekonomi som
med tillstånd av Handelshögskolans fakultetsnämnd vid Göteborgs
universitet framlägges till offentlig granskning fredagen den 5 oktober
2007, kl 10—12 i sal B33 vid Företagsekonomiska Institutionen,
Vasagatan 1, Göteborg.
3
Huffcutt, Allen Ivan. "Development of Biographical Predictors of Cashier Turnover at a Convenience Store Chain." Thesis, University of North Texas, 1989. https://digital.library.unt.edu/ark:/67531/metadc500851/.
Full textAbstract:
Subjects, 432 convenience store cashiers, were divided into long-tenure and short-tenure groups. Chi-square analysis of application blank information for a weighting sample drawn from both groups revealed two items which significantly (p < .05) differentiated between the long tenure and short-tenure groups: number of previous jobs and full-time/part-time preference. Response weights were computed for these two items and used to calculate composite scores for the remaining holdout sample. A significant reduction in turnover would have occurred at the highest composite score level, if used as a hiring cut off. Results were tempered by several considerations, including a high percentage of false negatives and an insignificant linear relationship between composite scores and tenure.
4
Kleynhans, Karin Belinda Margerete. "Customer service of convenience stores / by K. Kleynhans." Thesis, North-West University, 2008. http://hdl.handle.net/10394/3733.
Full textAbstract:
This study researches the topic customer service of convenience sores. Two objectives are set, namely to measure the customer service levels of convenience stores, and then to determine if any differences exist between customer perceptions and customer expectations.
The literature review covers two models of service quality, namely the Kano model and the SERVQUAL model. Both the Kano model and the SERVQUAL model are client service models that currently exist in practice. The Kano model provides insights into the dynamics of customer preferences and their needs, which ensures the delivery of successful products and services. The SERVQUAL method is a technique that can be used for performing a gap analysis of an organisation's service quality performance against customer service quality needs. Because of SERVQUAL's strong empirically based methodology and popularity amongst services organisations who aims to improve their service quality, SERVQUAL is the research methodology of choice.
The empirical research was done by collecting primary data from a selected group, using the SERVQUAL questionnaire to measure customer expectation and customer perception. The sample size is 65 respondents, and they all responded by completing the structured SERVQUAL questionnaires. A seven-point Likert scale was used in the questionnaire. A "1" was labelled as "strongly disagree" while a "7" was labelled as "strongly agree".
The reliability of the data was confirmed by means of Cronbach alpha and a-values of 0.879 (customers' perceptions) and 0.906 (customers' expectations) showed satisfactory reliability. Descriptive statistical analysis was used to calculate mean values of the criteria while principle factor analyses were employed to extract factors from both groups of data. The factors pertaining to the perceived service has been identified as Employee Mind-Set (explaining the variance of 29.72%), Excellent Service (19.14%) and Display (8.92%).
Regarding the factor analysis of the expected levels of service, the factors identified are: Employee Mindset (35.78%), Service Reputation (25.22%) and Transactions (5.90%).
From the research it became evident that the three major recommendations to managers of convenience stores who aims to improve their service quality are managerial actions focussed at:
*Internal training.
*Induction programmes
*Surveys (further research and monitoring).Thesis (M.B.A.)--North-West University, Potchefstroom Campus, 2009.
5
Chen, Yi-Hsuan, and 陳怡璇. "Consumers’ Space Perception of Convenient Stores." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/43wf8g.
Full textAbstract:
碩士中原大學
室內設計研究所
106
This study first conducted the investigation on the space in convenient store, in order to have a better understanding on the mutual special characteristic. These characteristic can be seen as the results of the combination of community and chained industrial culture. Under further study, we understood that the multiple culture in which those sited are barring. This study used the method of qualitative participatory observation, allowed us can gather the data and interact with the object without them know that the conversation is essentially a interview. After gathering the data, we analyzed the results and conclude the senses that are common. This stud analyzed the senses in different aspect, special, intellectual and emotional and discussed the reason behind them. We can see that there are three aspect of conception of the consumer on convenient store space: special, consuming cognition and consuming perception. Furthermore, the spaces in convenient stores are filled with the sense of humanity, beauty, ethics, socialization and commercial which all reflects the human characteristic. We can see that from the results, the consumers are more likely to identified themselves to the atmosphere, planning and the character of the convenient store. The consumers also expressed that the sense of kindness, trust, and dependency are a substantial part of their lives. Like a third place, a place to rest, a place to be social. Furthermore, the consumers also implied that the convenient stores is the best logistics center, storage, transfer station, a place to start a company, a place to study, a place to have a quick meal and even a corner for dogs to cool themselves in.
6
Lee, Bo-Yuan, and 李博淵. "A Study on the Room Lighting Performance for the Convenience Stores－Taking Example from some Convenient Stores in Sonthern Taiwan." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/76035241460336541614.
Full textAbstract:
碩士樹德科技大學
建築與環境設計研究所
98
The industry of the convenience store 24 hours operation brings more comfortable but convenient living environment and quality for the people.Along with convenience store while"quantity"ing growth, for illuminate environment"quality", it promotes, and implementation"the economy energy reduces carbon" efficiency, this text carries on illuminate the lamp usage of the environment by the study of current environment of the convenience store lighting to and indoor shine on a degree of actually measure a survey, and concert the consumer cross the difference of the environment of the analysis lighting to put forth an improvement suggestion for the degree result of the feeling satisfaction of indoor lighting environment.The research finds as a result that illuminate environment it shine on one degree electric power cost that height consumes with the lamp used to use into a direct proportion, shine on a degree more high, consume electricity cost more high, but shine on the lighting environment of one degree height with consumer for illuminate to feel that the satisfaction presents inverse ratio and shines on one degree exaltation, the satisfaction reduces.Accordingly, illuminate the environment whole programme to use high-efficiency province to give or get an electric shock lighting lamp, match with the light source whole usage, is maintaining lighting quality in the meantime, the decrease reduces electric power to consume to use cost, and considers a consumer to illuminate usage to feel and carries out economy energy effect and constructs comfortable good high-quality consumption environment and creates enterprise and the consumer's win-win situation.
7
"Feasibility study on the introduction of convenient stores at filling stations in Hong Kong." Chinese University of Hong Kong, 1992. http://library.cuhk.edu.hk/record=b5888927.
Full textAbstract:
by Wong Hang-Tat.Thesis (M.B.A.)--Chinese University of Hong Kong, 1992.
ABSTRACT --- p.ii
TABLE OF CONTENTS --- p.iii
Chapter I --- INTRODUCTION --- p.1
Petroleum Business in Hong Kong --- p.1
Retail Market --- p.2
Shell --- p.12
Convenience Store Concept --- p.14
Study Objectives --- p.18
Chapter II --- TARGET GROUP --- p.23
Chapter III --- METHODOLOGY --- p.26
Chapter IV --- RESULTS & ANALYSIS --- p.33
Customer perception --- p.33
Investment --- p.41
Profitability --- p.43
Operations --- p.47
Competitor Marketing Strategies --- p.49
Chapter V --- RECOMMENDATIONS --- p.51
Limitations --- p.51
Recommendations --- p.52
Conclusion --- p.58
Further Work --- p.59
APPENDIX --- p.60
8
Ting, Huang Yen, and 黃彥庭. "The Factors of Consumers Choose Baked Bread in Convenient Stores." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/12127643722764171750.
Full textAbstract:
碩士亞洲大學
經營管理學系碩士在職專班
99
There are approximately 9,230 chain convenient stores in Taiwan till April 2011, the highest density in the world. Within these few years, the quantity of convenient stores in Taiwan already comes into the saturation stage. Consumers come along with tightening spending, and the convenient stores’ owners meet slow growth in the market. Therefore, in response to changes in the market, convenient stores industry has to find new business models and elements, and tries to work with bread dealers.This research aims to find out the reasons why consumers buy baked bread in convenient stores, to analyze consumers’ behavior and motivations, and to know more about the groups of the consumers. The study on the reseach do a survey via to understand people who ever bought baked bread in 7-11, Family Mart, Hi-Life convenient stores in central Taiwan. The results show that consumers choose to buy baked bread in convenience stores for following concerns: Quality, Safety, Convenience, and Promotion. The statistical data show that consumers are mainly aged at 21-40 years old, majority of university level educated, and largely of students group. That is to say, considering setting up bakery in convenient stores nearby college campus will be a good choice. In addition, consumers buy baked bread for breakfast or snacks during meals for alternative. By now, convenient store bakeries are not well known by consumers, so owners should promote and advertise more and better for market expansion.
9
Huang, YouJin, and 黃有金. "The Training System of Chain Stores:Using Convenient Stores as an Example." Thesis, 1997. http://ndltd.ncl.edu.tw/handle/94488456245738686992.
Full text
10
邱婉婷. "Daily Life World and Consuming Experiences - In the Study of Taiwan''''s Traditional Grocery Stores and Convenient Stores." Thesis, 1997. http://ndltd.ncl.edu.tw/handle/39887849662695641049.
Full textAbstract:
碩士中原大學
室內設計學系
85
The starting point of this study is to re-exam the cultural conflict between the new and the old in Taiwanese society. With the example of the co-existence of traditional grocery stores and international chained convenient stores, we will study the crisis and solutions of the native cultural evolution. In early observation, we found that the convenient stores have become more and more acceptable by the general public through the years. On the other hand, 20% of the traditional grocery store have been disappearing every year. This showsthat the traditional shopping habit has been replaced by a new kind of habit. Althought the convenient stores had beenrefraining the market, the menory that we have about the good old grocery stores, particularly in our childhood, have brought us some regretful feelings toward this change. What is it gives the traditional grocery. stores an unspoken quality that the convenient stores can not replace? Is this unspoken quality to disappear forever? We will begin with finding answers for the mentioned questions, and continue to experience from field observation and depth interviews. In the mean time, construct an ideal social outlook on the basis of daily life world, to re-exam the quality changes in the consuming process. Eventually, we will combine existing examples and theories to reveal the true character of native consuming culture. There are five chapters in this thesis: First, in the Preface, a qualitative research that is different from the Qualitative Research Analysis will be proposed to criticize the negative attitude in social researches, and to observe the current status of native consuming culture promotion. Second, in the Sketches, We will take history and humanity as the focuses, and the evolutionary process and the basic types of grocery stores the earliest daily small-sum consuming unit as the foundation. Then, combine them with preunderstand of theories, the grocery stores will sketch out an life world of shared understanding. Third, in the Lens, We will use a skepticism, with skepticism further study the modern consuming quality change the convenient store forwards the convenient store skepticism. Using the experience from capitalist society to post-capitalism society to understand and compare with grocery stores in terms of their contribution and drawbacks. We will realize that the essential goal for convenient stores is to create different consume. Fourth, in the Revelation, with the general understanding from two previous chapters on grocery stores and convenient stores, we will re-construct a consuming space with communication action which presents the goal and strength of social reform. Moreover, the space will need to have the ability to reexam the quality change between individual and group reationship. Last, in the Conclusion, the unspoken quality of grocery store has been revealed. It is only a sentimental item in a person memories, but it is also a powerful weapon to criticize the consuming habit accumulated by the convenient stores. Even though the social theory of reasonable communication offers the opportunity to re-exam, there still are three inefficient and incomplete parts in this study, still as, the personal subjective cognitive and the negative effect of relity reform. Requiring further study and modification.
11
Chiang, Shu-yun, and 江淑芸. "The competitive strategy among General Merchandising Stores, Department Stores, and Convenient Stores：An Empirical Investigation in the Chungli City." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/27512610253564538137.
Full textAbstract:
碩士淡江大學
管理科學學系
91
General merchandising stores, department stores, and convenient stores combined have become the major outlet for both daily consumptions and recreational spending in Taiwan. This is due to the transition to modernized economy as well as the recent regulatory mandate for two-day weekends. The competition amongst the three business categories, however, is fierce because of the limited market size. The goal of this thesis is to analyze metrics such as spatial dispersion, population coverage, and operation data within the categories to identify operational tactics and competitive strategies for each. This study aims to suggest expansion possibilities in the face of overall economic fluctuation as well as continuing changes of the local market. This study is conducted in the City of Chungli. The analysis of this thesis is based on data collected from public (i.e. governmental) domain, and many interviews conducted with businesses in each of the three categories. The main findings of this thesis are summarized as following. To achieve sustainable levels, when choosing locations with consideration of customer base, general merchandising stores should choose areas with at least 60,000 monthly incoming customers, while department stores should choose those with at least 138,880 monthly incoming customers, and convenience stores should choose those with at least 20,000 monthly incoming customers. The numbers of general merchandising stores and department stores have approached their sustainable limits. On the other hand, there are possibilities for new entrants for convenient stores. In terms of operation tactics, those general merchandising stores with annual revenue above NTD 1 billion should adapt stabilizing strategy, while others should reduced revenue goals to avoid store shutdowns or even market exits. Department stores should also use stabilizing strategy (in terms of number of stores) and instead focus on higher same-store sales. Convenience stores should seek growth and try to increase both the number of stores as well as per store revenue. It is concluded that overall these three categories should maintain clear market segmentation and make innovations their primary marketing strategy.
12
Hsiu－Li, Lee, and 李秀梨. "The Study of Finance Oriented Performance Valuation－Franchise Convenient Stores and Supermarkets." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/40630155949802585499.
Full textAbstract:
碩士中國文化大學
會計研究所
91
This study is designed to identify and build up the Financial Analysis model, including key performance indicators, for the business operation of convenient stores (cvs) and supermarket. The key objectives for this study are listed as follows: 1. To establish a Financial Performance Evaluation Model for cvs and supermarket through the key finance analysis in different finance sectors. 2. To build up supporting management tool for decision making, operation diagnosis, and performance evaluation for Franchise. 3. To identify the key finance performance indicators for Franchise to support the Man-agement in performance analysis and business projection. 4. To justify this model feasibility through the finance performance evaluation on key local cvs and supermarket business. 5. To identify the key success factors of local Franchise operation to enhance business management through the comparison on different evaluation models. This study selected 4 cvs and 4 Supermarkets with franchise operation to justify the model feasibility. This analysis covers the Taiwan’s data of 28 finance ratios dur-ing 1997 to 2002. Through the component analysis, the key performance evaluation model is identified with key 6 finance sectors which are Finance Structure, Liability, Operation Capability, Profitability, Cash Flow, and Leverage.
13
徐淑津. "The Association between Business Model and Cost Efficiency of Chain Convenient Stores." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/30860927604171304999.
Full textAbstract:
碩士國立彰化師範大學
企業管理學系國際企業經營管理
99
Recently, literature has well documented that earnings of firms are highly correlated with their business models. Thus, an evaluation of association between efficiency and business model is very critical issue to both industry and academics. Non of previous study has examine the relationship between business model and efficiency of chained convenient store. This study utilize an multiple-input and multiple-out DEA model to investigate cost efficiencies of 3 sample chained convenient stores in both Taiwan and China over the period from 2005 to 2009. The result will provide useful information to management of the underlying business and investing publics.
14
Wu, Tien-Ling, and 武恬伶. "The Investigations of Emphasis Degree on Visual Constructions of Convenient Stores from Consumers." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/9v4upx.
Full textAbstract:
碩士國立臺灣科技大學
設計研究所
95
Along with the changes of corporations’ operating styles, which make chain-store operating approaches as the major trend already of current marketing routes in Taiwan, “convenient stores” is the blooming industry under the fashion, and at the same time the markets are transferred into customer-oriented buyers’ positions that customers are the most important assets of the company. Therefore, according to consumers’ spending behaviors and psychology, our study is categorized consumers into four types: “Regular shopper”, “Convenient shopper”, “Pricing shopper”, and “Indifference shopper”, to proceed the questionnaire interviews between the considering factors of consumers’ shopping and the emphasis degree on the visual constructions of the stores, in order to understand the needs of consumers and the future directions of the industry. The results of our data analysis indicate: (1) the number of consumers that their spending frequency in the convenient stores at “3 to 4 times each week” is the majority, and (2) for singular spending amount is common run of the range at “NT$51 to 100 dollars”. (3) Moreover, spending groups are getting popular and no distinctions between age groups, and (4) their work characteristics are mainly as office groups that by taking a look on sexuality, it is shown “regular buyers” are concentrated in females while the rate of “indifference buyer” is higher in males. According to the investigations of 5 major shopping brands choices of convenient stores, indicate that more than the rate of 75% choose “7-Eleven Convenient Store “ and its advantage categories and vote counts of the store brand are much higher than other kinds, thus to suppose brand advantage and the shopping choices of consumers are in a positive correlation. For “the consideration factors of convenient store choices”, “the convenience of locations” is the most concerned factor of the consumers, then factors come second such as “diversified services”, “good quality products”, and etc. For the aspect of emphasis degree on the visual constructions of convenient stores from different types of consumers, conclude the following differences: (1) more than 50% of consumers are belong to “convenient shoppers” that are with the highest rate group in the nowadays society; the group is emphasizing more on “ the clarity and beauty of store signboards”, “products in good arrangements with clean outlook”, “planning and aesthetics of store websites”, “ the comfortableness of lighting”, and “ the designs of package and handbags”; (2) second on the rank is “pricing shoppers” who value product pricings as well not to dismiss on quality, and are more respectful of “attractions of advertisings”, “delicacy and practicality of giveaways”, and “the designs of store instructing sign and layouts”; (3) third on the rank is “regular shoppers” who are the major customer of convenient stores and with substantial influence as well, and the group is emphasizing more on “outer package of specialized products”; (4) final one is the “indifference shoppers” who value the most on “the importance of overall visual planning of store space”, the group pays attention to “the matching and planning between store outlooks and surrounding city sights”, “aesthetics of logo designs”, “the coordination of store colors matching”, “the comfortableness of store inside space designs”, and “beauty of clerk’s uniforms”. For the respectful factors of shopping environments of convenient stores, “clean sale space” is most concerned by the publics, then comes respectively as “products are in good arrangements”, “more time-saving in the shopping process”, “the easy flow of shopping directions and planning” and etc. Moreover, to investigate on the styles of convenient stores, the first three on the lists respectively are “cleanliness”, “brightness”, and “spatiality”, among the lists worth companies to develop business opportunities are the fourth on the rank, the topic type of store style that can attract consumers’ attentions more through all-around marketing strategies of real stores and virtual ones, and is also called situation or experience marketing.
15
HUANG, CHIEN-LUN, and 黃千倫. "A Study on the Key Factors for Site Selection of Chain Convenient Stores." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/bs4j69.
Full textAbstract:
碩士東吳大學
企業管理學系
105
As the economic raise quickly, the domestic industrial structure is changing rapidly, and customers’ spending habits is also changed at the same time. Customers increasingly pay attention to the efficiency and speed, many traditional grocery stores are disappearing gradually and were replaced by chain convenience stores. At the present, President Chain Store Corporation (Group), the Japanese Family Mart,Ltd, Kuang Chuan Dairy Co., Ltd. and Fong Chun Corporation Group were four big convenient stores in Taiwan. In other words, the problem is how to pinch the appropriate scale between meeting customers’ needs and business revenue, and to not only maintain high revenue but also not lose customer base, and then in a short time, meet the needs of consumers. At this point, when the convenient chain group considering the opening of the new store's address, in addition to geographical address, what are the other factors to consider? The study used the three facets - the elements of the business district, the store factors and the convenience factors - to support the full text structure, and come out of 14 criteria. Through the two-stage questionnaire results and statistical analysis to calculate the weight of the guidelines, and arranged the weight of the criteria. The result indicates that the flow of people, the number of competing stores and the store rent are three criteria that are the most important.
16
Chou, I.-Chun, and 周怡君. "The value of convenience:The benefit or damage to neighboring residents of convenient stores." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/q4egt9.
Full textAbstract:
碩士國立臺灣大學
農業經濟學研究所
105
The Metropolitan area often sets a variety of facilities to meet the residents'' needs. People do not want to be neighbors with some facilities due to health hazards, poor environmental quality or poor perspectives of neighboring residents. These services which we call "Not-In-My-Back-Yard"(NIMBY); otherwise, people want to live with the facilities which with positive externalities called as "Yes-In-My-Back-Yard" (YIMBY). Neither NIMBY nor YIMBY would have impacts on their neighboring residential prices directly or indirectly. Due to urban population concentration in Taiwan, the general family types are the small family that characteristics are busy and fast pace, so modern people would like to spend less time for purchasing daily necessities or enjoying the convenience services. 24-hours-open and nearby distance, coupled with the sale of goods, services and a broad range of items, so the convenience stores have already indeed change the consumption habits. However, it may cause trouble for people who dislike the noise and disturbances caused by the existence of convenient stores. As 7-ELEVEN is the leader of corporation ones and the information is relatively complete, so this study uses that data as samples, and use appropriate ones from the real-estate database in Taipei City. To estimate housing property prices difference between the 7-ELEVEN around the houses at different distances and the numbers, which represents how much benefit or damage convenient stores cause to neighboring residents, this study uses application of geographic information system, hedonic price method and spatial regression model to reflect the real values. The results show that the distance and number variables of 7-ELEVEN in different districts are not consistently showing positive impacts on housing property prices. The study shows that living nearby the convenience stores does not always have benefit. It might cause damage to the neighborhood residents. That is, some residents think the convenience store as a YIMBY, the others think as a NIMBY.
17
HUANG, HSIAO-LIN, and 黃筱琳. "The Case of Marketing by Online Social Media: the example of convenient stores." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/x89y57.
Full textAbstract:
碩士東吳大學
國際經營與貿易學系
106
The social media changed the power structure in the market, and the social media explained their abilities and possibilities as part of the marketing strategy and used different ways as a marketing tool. As a tool for direct marketing and public relations, the social media, as a tool for customer influence, is a tool for personalized products. Finally, this article will determine the future research direction around the new element in the field of creative marketing. Social media is a mixed element of the promotion portfolio because, in the traditional sense, it enables a company to talk to its customers, and in a nontraditional sense, it enables the customer to talk directly. Dialogue based on social media is directly controlled by the content, time and frequency generated by consumers. This contrasts with the traditional integrated marketing communication mode, because the traditional integrated marketing communication mode has a high degree of control. Managers must therefore learn to shape consumers' discussions in a manner consistent with organizational mission and performance goals. Despite the growing popularity of social media in business activities, enterprises have deployed an intuitive or trial oriented social media marketing strategy. This study also focuses on the marketing strategy and strategic behavior of social media in the framework of marketing organizational theory, and discusses the impact of social media on the concept of marketing convenience stores. This study provides valuable theoretical insights for social media creative marketing activities and the deployment of social media marketing strategies in enterprises.
18
Kao, Chung-Chi, and 高鐘錡. "Key Success Factors Analysis of integration of O2O into 7-Eleven Convenient Stores." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/48511062527083557128.
Full textAbstract:
碩士國立臺南大學
經營與管理高階經營碩士在職專班(EMBA)
105
As information technology becomes more varied, the era of the Internet has come. The connection among the retailing industry, the Internet and online/offline integration is centered surrounded the consumers. The pattern of Internet management across all channel integration called consumer behavior. The dependence of full-path retailing on the use of Wi-Fi has become heavier and heavier as days go by, with the consumers being the core and connecting the management pattern of the Internet. It integrates critical factors in a cross-channel fashion. It develops Apps for 7-11 convenience stores and can solve future online Internet and offline store integration and create the best management values. This study combine the views that the literature in Taiwan on real/virtual integration, supported by the results of the questionnaires devised by AHP experts. It can test the crucial factors involved in the success of real/virtual integration. Twelve crucial factors responsible for the real/virtual integration of cloud stores were found and listed based on previous literature. After eighteen 7-11 middle management, the order of priority were calculated according to AHP analysis as follows: 1. The weighted average of the development of APP is 26.1 %, ranking first. 2. The weighted average of full-path retailing pattern is 12.7%, ranking second. 3. The weighted average of automatic cashier is 8.1%, ranking third. 4. The weighted average of finance technology is 7.7%, ranking fourth. It is hoped that via this study retailing 4.0 and big data online-offline integration ideas or practice; driving APP development transformation and the connection between the internal convenience store with seamless virtual market and offline equipment real store. It provides experience in full-path purchase.
19
CHAO-WEI-YANG and 楊朝瑋. "The Study of College Students’ Satisfaction and Emphasis on Service Quality of the Convenient Store in Taiwan-Chinese Overseas Student in Culture University and President 7-11 Convenient Stores." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/cfmazd.
Full textAbstract:
碩士醒吾科技大學
觀光休閒系所
102
ABSTRACT Economic growth in China mainland has led to old-fashioned drugstores replaced by multi-purposed facilitate stores gradually. The development experience of facilitate stores in Taiwan region hereby provides a proper example to refer to. Our research is to analyze Chinese college students’ satisfaction and emphasis on service quality of the facilitate stores in Taiwan. To achieve our goal, we take overseas Chinese students in Chinese Culture University and President 7-11 facilitate stores in Taiwan as the research targets. Questionnaire survey is adopted and the further research tools include descriptive statistics, reliability analysis, validity analysis and principal components analysis. The results indicate that overseas Chinese students show highly concerning about service quality and give completely positive recognition to the satisfaction on service quality of facilitate stores in Taiwan. Keyword：President 7-11 facilitate stores, satisfaction on service quality, emphasis on service quality
20
Ming-Chang-Wang and 王明章. "The Study on the Consumer Buying Behavior of Fresh Food in the Convenient Stores." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/67254025342927860240.
Full textAbstract:
碩士淡江大學
管理科學研究所企業經營碩士在職專班
96
Due to the rapid change in the life style, fresh food is getting to be the main product in the convenient stores. This research focuses on the fresh food consumer buying behavior of convenient store. The purposes are: 1. To study the buying behavior and get the back ground information of the fresh food consumers. 2. To dig out the royalty resource through the fresh food buying behavior of consumers. After conducting the survey on 280 consumers of 7-11, Family Mart, OK, Hi-Life, and Niko Mart in the Keelung City, the findings are shown below: 1. Fresh food consumer background information: There is no big difference in the male and female. Their age is between 16~25 years old, and 60% of them are not married. Most of their education backgrounds are higher than senior high school, and monthly incoming is ranged from 10,000~ 20,000 NT Dollars. 2. The buying behavior of fresh food: The popular fresh food products are noodles in soup, rice and vegetable roll, sushi, lunch box and hot dog. Their purchasing time is lunch time. This explains that most consumers are coming to the convenient store for meals. This also points out the strength of the convenient store: traffic. 3. The various consumer and their buying behaviors in convenient store -the requirement of fresh food in male is a little bit higher than that by female. Showing the lack of cooking capability. The consumer of student group requireing more product categories more than others. The un-married consumers are much easier getting satisfied with the product and service in the convenient store than married ones.
21
Chueh, Jia-Shiuan, and 闕嘉萱. "Implementation into GMDH for Customer Relationship Management—Case for Convenient Stores of Retail Trade." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/44900176289855082315.
Full textAbstract:
碩士元智大學
工業工程研究所
89
In this research, we propose a Customer Relationship Management (CRM) model constructed by Group Method of Data Handling (GMDH) neural network. Purchasing amount each time and frequency per week are our targets to considered in the CRM model, the well-established CRM model can be used as a reference index in the capital analysis. At present, it requires experts or scholars to manipulate CRM models, however, the complexity of the variables, it’s not easy to setup a satisfactory CRM model to use. In this thesis, we will use the merits of GMDH to establish a CRM model. The GMDH is a self-organizing method, it can find a best model between input variables and output variable by self-learning, and give the most significant factors at the end automatically. We use real data with size 217 to validate the constructed model, and then study the performance of the proposed model by simulation. The simulated data is generated according to the distributions of input variables in 217 real data. The input variables considered in the CRM model include sex, age, income, education, job, satisfactory of goods, satisfactory of service , satisfactory of environment. The simulation results show that the purchasing frequency of GMDH output is effected by data sample size, while the accuracy of purchasing amount is increasing as sample size is large enough.
22
Li, Cheng-Tao, and 李政道. "A Study on the Strategy Role of the Electronic Commerce for the Convenient Stores." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/2uejw4.
Full textAbstract:
碩士國立中央大學
資訊管理學系在職專班
105
In early of Taiwan, 1979, Uni-President Enterprises Corporation (UPEC) has introduced convenient store to Taiwan. The case company which the led sub-corporation of UPEC has grown over several years and development the highest density of convenience stores in Taiwan. With competitors join, the density of the convenient store tends to be saturated and retail market to be a fully competitive market gradually, and the case company's growth rely on convenient store expand strategy began to be challenged. Since 2007, turnover growth rate of convenient store gradually decline, the company's revenue during the period also touched the bottleneck. In the face of the impact from retail market environmental change, start from 2010, the case company start to make transformation through not only innovate convenient store operation and develop private own brand, but also return electronic commerce (EC) business to the case company. The case company not only extend bricks and mortar store sales function, but also provide discount prices. With the e-commerce business rising and convenient store the virtual sales channel increasing, to expand sales and investment mode of operation can bring the actual revenue to bricks and mortar store. In comparison with other EC business model, Due to the customers demand change the case company’s EC emphasize at providing the innovative and rapid customize service of bricks and mortar store through the high-density shop distribution and 24-hour non-stop service. The case company is to hope that the bricks and mortar store can enhance the consumer experience, and to show the O2O effect to support “the last mile” in EC business. In this paper, we describe the case company’s EC strategy and market role by the case company’s EC evolution and business support system development. Also figure out the value proposition by using business model canvas. With SWOT analysis, we also find out the advantage of the case company.
23
Hsun, Lung Huang, and 黃勛隆. "A Study of Market Segmentation on IC Stored Value Card in Convenient Stores-An Example From 7-ELEVEN Icash Card." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/60138869739122521004.
Full textAbstract:
碩士國立交通大學
經營管理研究所
94
Convenience stores have become an indispensable part of our daily life in the modern society, and the competition among stores is also highly. To satisfy the multi-dimensional needs of consumers, they have been supplying new services and goods. Take Uni-President 7-ELEVEN for example, icash card hit the market in December 2005 and the issuing amount soared to 3 million in one year. We hope to understand the demand and using condition of card user, therefore we investigate the lifestyle, demographic data, motivation and card usage. The main purpose of the research is to find the characteristic of the consumers who have icash. According to the research, card holder’s lifestyle can be segregated into, (1)Fashion-active group(2)Price-Sensible group(3)Adventure-explore group. The questionnaire survey of this study shows that the majority of the consumers who also have icash cards of 7-ELEVEN are females in the age range of 21 to 25 years. Most of them are students, or are working in the service industries and professional, with graduate level education and monthly disposable incomes under NTD 15,000.The result of research findings, the general population of three groups varies on their occupations. The three groups have significant difference on motivation. On the part of card use, monthly using times, monthly using price and monthly storage price have significant difference.
24
Lai, Jui-Min, and 賴瑞敏. "The research of using big data to analyze purchasing behavior of coffee at convenient stores." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/25390173026936175216.
Full textAbstract:
碩士中原大學
資訊管理研究所
104
Coffee has vast market in Taiwan, almost everyone drinks coffee. Convenient stores also joined the parity brewed coffee’s sell, and launched a series of hand-drinks to seize business opportunity. Convenient stores have more retail stronghold and large market scope, thence their brewed coffee is always popular between consumers, and the reason is highly convenient, parity and many flavors. Consumer’s actual purchasing behavior can show preferences, and this result usually more reliable than marketing research report. Therefore this study using electronic invoice from ministry of finance as research data, unlike other past research method, this study using reality data to verify consumer’s purchasing behavior, testify electronic word-of-mouth, weather, region and time will change consumer’s purchasing behavior or not, using combined purchase of goods to know consumer preferences.
25
Chang, Kai-Yung, and 張凱詠. "The Exploratory Research of Promotion Methos, Brand Equity and Purchase Intention-An Example of Convenient Chain Stores." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/24388946893650274318.
Full textAbstract:
碩士大同大學
事業經營學系(所)
101
Convenient chain stores have a huge influence to the living in Taiwan. According to the Fair Trade Commission of Taiwan, as economics and consumer behavior change, convenient chain stores pursues a characteristic of convenience, it releases new operation method of providing bills and fees collection、door to door delivery、preorder products and online multiple products and services. There were about 28.78 hundred million customers in convenient chain store industry in 2011, comparing to 27.36 hundred million in 2010, it increased 1.42 hundred million, with twenty four-seven working hours, it have become a high reliable retail store for customers in Taiwan.This is an exploration study of monetary promotion, non-monetary promotion, and brand equity to consumer purchase intention. Use the industry of convenient chain stores example, and propose hypotheses according to previous studies and literature review of variables. The topic of this study is “The exploration research of promotion and brand equity- an example of convenient chain stores”, specify the research object as the salary men from Taipei city and New Taipei city of Taiwan. The survey duration is from January to March 2013. This study handed out 170 surveys in paper, and reclaims 153 surveys; the rate of reclaim is 90%. By Using the analysis tools of SPSS 18.0 and AMOS 18.0, this study verified the hypotheses as below: (1) Monetary promotion method has a positive influence to purchase intention in convenient chain store. (2) Non-monetary promotion method has a positive influence to purchase intention in convenient chain store. (3) Brand Equity has a positive influence to purchase intention in convenient chain store. At the end of this study, we propose managerial implication, research suggestions and research direction for future study, this study can be the reference for academic guild line.
26
home-soon, kao, and 高鴻舜. "A Study of The Entrepreneur Behavior of The Franchisee-Case of 7-Eieven Convenient Stores in Taipei." Thesis, 2000. http://ndltd.ncl.edu.tw/handle/89445347618363892050.
Full textAbstract:
碩士淡江大學
管理科學學系
88
The purpose of this study is to understand the influence of the entrepreneur behavior, the 7-Eleven Convenient Store in Taipei is taken as the cases of observation. Such as personal attributes, personality traits and job characteristics to the franchisee. There are three objectives of this study as follows: (1) to understand the correlations among the entrepreneur behavior of the franchisee, such as personal attributes, personality traits and job characteristics. (2) to find people who want to engage franchise whether their personality fit entrepreneur or not. (3) to give practical suggestions or more information to enterprises for hiring or training staff. The study is processed by questionnaires, with the methodology including t-test, ANOVA, and Pearson correlation analysis. After analyzing the questionnaires, the results obtained are as follows: (1) regarding to the personal attributes, there are no significant difference between the personal attributes and entrepreneur behavior. (2) regarding to the personality traits, the tendency of achievement and risk are aggressive to the entrepreneur behavior, and there is significant difference between the tendency of risk and entrepreneur behavior. (3) regarding to the job characteristics, the job characteristics of autonomous, importance and complication are not only aggressive to the entrepreneur behavior but also have significant difference effect on it. 1.1 研究背景…………………………………………………....... 1 1.2 研究動機……………………………………………………..... 2 1.3 研究目的…………………………………………………....... 3 1.4 研究步驟與方法……………...…….………………………... 3 第二章 文獻探討……………….......………………………………5 2.1 連鎖體系的定義………………………………...………….. 5 2.2 連鎖體系的分類………………………………...……….…. 6 2.3 連鎖體系經營的優缺點……………………………….......12 2.4 便利商店概述…………………………………....………….14 2.5 創業家的定義與特質…………………………...……….….17 2.6 創業行為與決策架構…………………………...……….….21 第三章 研究方法…………………………………………......……24 3.1 研究架構………………………...………………..…………24 3.2 人格特質………………………...………………..…………25 3.3 工作特性………………………...………………..…………26 3.4 研究假設………………………..…………………...………27 3.5 研究設計………………………..…………………...………28 3.6 分析方法………………………..…………………...………30 第四章 實證分析………….……………………………….....…..31 4.1 問卷回收狀況…………..……………….…...…………….31 4.2 個人屬性對創業行為的影響………...…………..…………32 4.3 人格特質對創業行為的影響………...…………..…………36 4.4 工作特性對創業行為的影響………...…………..…………43 4.5 相關分析…………………………………...……..…………52 第五章 結論與建議…………………...…………………....…….53 5.1 研究結果總彙……………………….….…………..……….53 5.2 建議…………………..……………...….………………….56 5.3 後續研究建議………………………….…………..….…….57 5.4 研究限制……………………………..……………...………57 參考文獻……………………...…………………………...……….58 附錄…………………………….…………………………....………64
27
Hung, Yu-Hsuan, and 洪羽萱. "The research of using big data to analyze purchasing behavior of vegetable and salad in convenient stores." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/73531094351904841402.
Full textAbstract:
碩士中原大學
資訊管理研究所
104
As far as the modern people life level start higher meanwhile consumer start to focus on product healthy and security and the problems of food security appear again and again recently years. The quality management of food has been producing a lot of problems. People start to focus on food and health so they will pay more attention on the food source. People want to know the source of vegetables and they will feel more save what they eat. The convenient stores excavate this business and cooperate with no poison farm to sell a lot of organic vegetables to people. People can buy a lot of fresh vegetables and have more chance in the convenient stores. Nowadays people start to focus on health and have a lot of change on food aspect that they start to eat vegetable and fruit. The office workers are all very busy so they always eat out and lack of eating vegetable and fruit. Many people still want to balance their diet so they will purchase salad in convenient store to supplement the vegetable. Therefore convenient store supply diversity salad and can provide people to select and it’s very convenient and can absorb nutrition. Most of research all use questionnaire to realize the consumer buying intention. The research will use electronic invoice to prove it and realize the consumer buying behavior.
28
Wu, Jis-min, and 吳繼民. "The Business Strategies for the Retailed Stores of the Welfare Bureau of the Air Force of Taiwan and the Management of the Franchise ofThe Convenient Stores." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/04336251656642751971.
Full textAbstract:
碩士玄奘大學
國際企業學系碩士班
96
The retail stores of Welfare Bureau of Taiwan Air force based on the low price in the past, to dominate the retail store market. However, the modern convenient chain stores with new management concepts which changed the customers’ shopping behaviors and the price is no longer the only reason for shopping at a certain store. Hualian Air Force Base brought in a convenient store for a five-year experiments and the results of this experiment provide us the reasons that the convenient chain store, in business, dominated the retail stores of welfare bureau even with higher price. In conclusion, some suggestions for Welfare Bureau of Air Force are made.
29
Wang, Ting-ting, and 王婷婷. "The study on service values and the risk of multi media kiosk in convenient stores －A case of ibon." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/11881548791953560125.
Full textAbstract:
碩士國立臺北大學
企業管理學系
99
The development of the convenience stores in Taiwan has turned to a competitive white hot. Each store tries its best to create more added value under the same base to show the differences of the competitive advantages. The raising of the recent multi-media kiosk can explain this kind of phenomenon. To take ibon service platform for example, the research is in view of analyzing 7-11, the biggest convenience chain store in Taiwan , which offers ibon service to the consumers. In order to find out if the consumers are willing to use or understand ibon service on both values and risks while operating. The research is based on consumer perceived value of Zeithaml(1988) and consumer perceived risk of Bauer(1960). As the result, the consumers show positive to ibon service on the content of perceived value and intention of using it. On the contrary, the consumers show negative on the content of perceived risk and intention of using it. The finding is telling the enterprisers to strengthen perceived value of ibon service in order to simplify the operation process of its usage. To make it earlier using ibon is to increase their turnovers.
30
Shao, Yeu-Hsiung, and 邵宇雄. "The Sustainability and Renewal of Blue Ocean Strategy - A case of the convenient chain stores’ Instant Photofinishing Service Project." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/f8u38y.
Full textAbstract:
碩士國立臺灣科技大學
工業管理系
102
The case is according to the convenient chain store Hi-Life “Hi Instant Photofinishing Service Project” to describe the executive processes about cross-industrial cooperation, strategic alliance among Hi-Life International Co., Ltd., Sony Taiwan Limited and UFIRST Tech Co., Ltd. three companies. How to practice “The Four Actions Framework (Eliminate, Reduce, Create, Raise) of Blue Ocean Strategy in their project planning to provide an new business model that integrated service, technology with sales channel, to get beyond the red ocean of intense competition among the digital photofinishing industry then going toward the blue ocean of value innovation. UFIRST Tech Co., Ltd. is a company for researching and developing about the image output devices as well as the image processing software. It is concentrating on how to provide an image printing service as the unmanned stores, self-service by a photo kiosk at the front line. And providing a value-added website “iMage” as the backstage for membership enjoying on-line image file access, editing and authorization function as well as remote photo printing service. Furthermore, it combined Sony digital photo printer with the state-of-the-art technology of dye sublimation printing, also drawn support from Sony’s brand image showing the slogan of “Print by Sony” for emphasizing the best quality. Then it went a step further to accomplish the strategic alliance with Hi-Life. Installed the photo kiosks at the convenient chain stores, started the business operation in a very short time. The sales channel of digital photo printing service could be expanded rapidly. Eventually it assembled three kinds of enterprise resource to achieve the service innovation of “Instant Photofinishing Service” in convenient chain store. The case is in accordance with the essences of Blue Ocean Strategy, the book published in 2005 and written by W. Chan Kim and Ren&;eacute;e Mauborgne. It is a case study about how enterprises consider and practice the Four Actions Framework to get beyond competition for creating and capturing blue oceans. The other topics for further discussing in management science are regarding strategic alliance, business model and service innovation.
31
MEI, LIAO HUNG, and 廖宏梅. "A study on the e-Learning system Use and its outcomes in Convenient Stores –The case of OK CVS." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/50363075467340527070.
Full textAbstract:
碩士國立勤益科技大學
流通管理系
98
On account of global recession in recent years, enterprises make every effort to create new business models and implementation mechanism in education training and employment so as to reduce personnel cost. For example, branches of convenient stores might cut down training time and extend training range by means of personnel’s e-Learning system of business of each promotional activity such as pre-purchase of new arrivals. It is expected that employees’ professional knowledge (e.g. familiarity with products and successful sellers’ experiences) learned on e-Learning system websites may increase their self-efficacy and bring in outstanding business achievement. The purpose of this present study is therefore to investigate (a) enterprise dimension (b) convenient store personnel’s behavior of pre-purchasing e-Learning system and (c) following influence on marketing performance on customers’ pre-purchase of products and on self-efficacy of their own. In addition, position hierarchy was considered a moderator variable with effects on these relationship. One hundred and sixty one workers from OK convenience store completed a questionnaire for the study. The study shows that (a) the degree of Enterprise Professional was positively related to retail convenient staff’s pre-purchase of e-Learning system (b) retail convenient staff’s pre-purchase of e-Learning system was positively related to their self-efficacy as well as to marketing performance on customers’ pre-purchase (c) self-efficacy was positively related to marketing performance on customers’ pre-purchase (d) position hierarchy was a significant moderator variable: Part-time staff pre-purchased e-Learning system less; store managers had the greatest self-efficacy; part-time staff had thebest marketing performance while store managers had the worst one. The findings of the study serve as good reference to future consideration of the efficiency of e-Learning system pre-purchase by personnel of different job positions. (1)The influence of pre-purchasing e-Learning system on part-time staff was not significant, which suggests that company should unfold to its part-time staff the reason for promoting this which might increase personnel unity. (2)The influence of pre-purchasing e-Learning system on self-efficacy was greater than on marketing performance. It is suggested that e-Learning system should be promoted in the company since profession and self-efficacy might be strengthened by its various topics such as knowledge about products, marketing skills and marketing simulation.(3)Position hierarchy makes difference on the personnel’s pre-purchase of e-Learning system. It is suggested that different courses should be designed to suit the need of workers of different positions. For example, full-time workers’ courses should focus on sharing of marketing experiences; part-time workers’ course should focus on marketing skills. Keywords: Pre-purchasing, Self-Efficacy, Marketing Performance, CVS Staff, e-Learning
32
Hsieh, Csieh-Yu, and 謝政祐. "The analysis of the connection between the staff's competency and job performance in chain industry：A case of convenient chain stores." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/85662646490390042257.
Full textAbstract:
碩士致理技術學院
服務業經營管理研究所
97
Since 1979, The introduction of seven-eleven into Taiwan has opened a new epoch for the franchising chain industry. In the past 30 years, the expansion of franchise systems was so flourishing and rapid that there are now, including transnational and native brands, more than 9,000 chain convenience stores all over Taiwan, giving the highest density throughout the world. The operating capability of this business is extremely astonishing ! Bowel et al.(1911) pointed out that in enterprises, when we hope to increase the flexibility of an organization and its staff, the compatibility between them becomes an significant determinant. Only by choosing staff with personality characteristics, values, and cultures concordant with those of an organization, can we create flexible workforce and competence in various works. Therefore, this research would like to build up a core competence model and core competence items suitable for retail service industry, to develop a recruiting questionnaire based on these items, to find out appropriate employees for companies effectively, as well as to reduce the probable additional cost of staff incompetence. After literature collection, expert conferences, and questionnaire surveys of the priority assessment, this research established that the core competence of retail service industry could be subdivided into six component groups : Management, duties and tasks, knowledge, skills, and abilities, technology, mental abilities, and other characteristics. We investigated the four main franchising chain convenience store systems in Taiwan by questionnaires in order to obtain rational proportions of weight allocation for the core competence items. On the basis of the built recruiting questionnaire for the core competence, we performed this study by enrolling convenience store managers as the subjects, and conducted grey relation analysis according to their fill-in replies. We would like to demonstrate the relation validity between the competence scores of outstanding staff and their actual performance, so as to provide other related enterprises with a reference of setting up their own specific competence model. The result may help enterprises to enhance their effectiveness of recruitment, decrease the personnel turnover rate, and consequently lower the company expenses.
33
Han, Wang Pei, and 王沛涵. "The Relationships among Service Attitude, Customer Trust, and Customer Loyalty Response of Convenient Stores－A Case of Potential Entrepreneurs Standpoint." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/p8y3u9.
Full textAbstract:
碩士開南大學
商學院碩士在職專班
104
In recent years, there is gradually a change of the Taiwan’s industrial structure. An output value of services industry is higher than manufacturing. Convenience store with a variety of convenient services functions, so it has become one of the stores a consumer indispensable. Since the kick from the service sector, people slowly changing employment patterns. The proportion of people start their own business is increasing, especially in the operation of convenience stores as a business preferred. With the high growth brought about fierce competition, convenience store operators are required to think about how to improve service quality and establish a good reputation and image, to meet consumer demand, and improve the repurchase intention. Therefore, the potential entrepreneurs in terms of entrepreneurial motivation, it’s important to study the relationships among service attitude, customer trust, and customer loyalty response. The aim of research is the potential entrepreneurs who live in Taoyuan City, over 20 years old, and weekly consumption to a convenience store at least twice. This research employs a convenience-sampling method. The design of the questionnaire was based on the literature review. The content of the questionnaire included basic information, service attitude, customer trust, and customer loyalty response. 330 questionnaires were issued, and 330 questionnaires were returned. There are included 300 valid questionnaires and 30 invalid questionnaires. The effective received rate is 90%. The data were analyzed by a Cornbach’α, an item–to-total, and a construct validity. After they reaching an acceptable standard, then analyzed by SEM method. The results of the research are as follows: (1) The service attitude and customer trust is significantly positive relationship; (2) the customer trust and customer loyalty reaction is significantly positive relationship; (3) The service attitude and customer loyalty reaction is significantly positive relationship. According to the results, the study expects to meet potential business entrepreneurs, and can provide operators expand existing business reference.
34
HUANG, CHU-YUEH, and 黃筑岳. "Investigating the Relationships Among Customer Orientation, Emotional Labor and Intention to Leave: An Empirical Study of Convenient Stores’ Service Employees." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/9gk7e5.
Full textAbstract:
碩士國立高雄科技大學
行銷與流通管理系
107
The interaction between frontline service employees(FSEs) and customer is an important way for enterprises to show their organizational culture and marketing products. The FSEs show the emotions that company expected and fake their own emotions is the emotional labor. Although prior research has established a link between emotion labor and turnover intention, little research has addressed the cause and consequence of emotion labor. Taking convenience stores FSEs as sample This study examines the mediated effect of influencing the resources of customer orientation, emotion labor, job satisfaction, emotional exhaustion and turnover intention. The study sample consisted of 316 FSEs at convenience store in Kaohsiung, Taiwan. The results show the effect between job satisfaction, emotional exhaustion and turnover intention is significant. The customer orientation positively enhance deep acting, and deep acting increase job satisfaction, yet customer orientation influences on surface acting and deep acting increase emotional exhaustion are nonsignificant. Useful managerial implications are provided for managers and supervisors at the end of this study.
35
Chia-Yu, Hsieh, and 謝佳宇. "An Analysis of Cultural Studies : The Cultural Economy、Consumer Decision and Life Practice of the Chain Convenient Stores in Taiwan." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/71972223469856489448.
Full textAbstract:
碩士國立交通大學
社會與文化研究所
93
Since the transnational service industry capital entered in Taiwan in the decade of 80’, they bring new and enormous consumer styles for Taiwaner. In the Middle of 70’ to the decade of 80’,the convenient stores in the model of 7-ELEVEN began to appear in Taipei city. This kind of stores comprehensively enter Taipei resident’s life world and replace the family type management of the grocery stores. They also change the social relations of community life’s consumption. When we look upon the new consumer styles formed by the transnational service industry capital, we should face up to the background of social culture. Therefore, we have to treat the expansion phenomenon of spatial distribution and consumer activities of the convenient stores in Taiwan (especially in Taipei) as a part of globalization phenomenon, and then to analysis the social culture and economy. It will be able to understand the significant meaning of the convenient stores in Taipei. The chain convenient stores comprehensively enter Taiwan resident’s daily life. The situation does not only means the stores are the product of the global enterprise capital’s flow, this kind of stores also try to establish a new consumer experience conquered all generations and gender of consumers in Taiwan. For this reason, in the research, I try to discuss the globalization effect of “convenient culture” and the special consumer culture of Taiwan society.
36
Lee, Hui-ming, and 李惠閔. "A Study on Consumers’ Lifestyles and their Attitudes towards the Sales of Travelling and Entertainment Products from KIOSK at Convenient Stores." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/20859884550642092099.
Full textAbstract:
碩士逢甲大學
土地管理所
100
The development of Internet services and change of people''s shopping habits have led to the prosperity of the e-commerce market including sales of travelling products and entertainment products through virtual channels. The Kiosk at convenient stores is one kind of various virtual channels. Consumers can buy travelling or entertainment products, such as transportation tickets, concert tickets, or hotel booking, directly from the Kiosk services at convenient stores. The lifestyle is a variable which can effectively help marketers predict consumers’ purchase the products they need and then to position the products and set up market segmentations as the basis of developing products marketing strategies. Besides, attitude is also one of the important variables to predict and influence a consumer’s buying behavior. A consumer’s attitude is a sign to show if he or she would buy a product or not. The purposes of this study were to understand consumers’ lifestyle, their attitudes towards the sales of travelling and entertainment products from KIOSK at convenient stores, and the relationships between the consumers’ lifestyle and their attitudes towards the sales of travelling or entertainment products from KIOSK at convenient stores. Consumers who ever used the KIOSK at convenient stores were selected as the respondents of this study by an online questionnaire survey. This study used convenient sampling method to collect 408 effective samples for statistical analyses. The study results showed that: (1) there were partially significant differences in consumers’ lifestyle among different basic backgrounds of the consumers who ever used the KIOSK at convenient stores; (2) there were partially significant relationships between basic backgrounds of the consumers who ever used the KIOSK at convenient stores and the consumers’ lifestyle groups; (3) there were partially significant differences in consumers’ attitudes towards the sales of travelling or entertainment products from KIOSK at convenient stores among different basic backgrounds of the consumers who ever used the KIOSK at convenient stores; (4) there were significant differences in consumers’ attitudes towards the sales of travelling or entertainment products from KIOSK at convenient stores among different buying experience of the consumers who ever used the KIOSK at convenient stores; (5) there were significant relationships between the lifestyle of consumers who ever buy the travelling or entertainment products sale from KIOSK at convenient stores and consumers’ attitudes towards the sales of travelling or entertainment products from KIOSK at convenient stores. According to the study results, some suggestions are presented for the convenient stores’ managers and consumers, respectively. In addition, some relevant topics for the references of future studies are also presented, too.
37
Yang, Shih-Huang, and 楊士鋐. "A comparative study on business management of chain convenient stores in Taiwan: The cases of source countries of Taiwan, Japan, American." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/73755222978900097879.
Full textAbstract:
碩士國立東華大學
國際企業研究所
90
Abstract: Individual enterprise has its own unique managerial philosophy and characteristics, thus, it emerges different combinations of managerial strategies . This study uses chain convenient stores in Taiwan as the research subjects and uses the methodology of the questionnaire survey. In the relationship of management philosophy and management strategy, the effect of corporate internal control is the strongest. Learning organizational capabilities can help the conduction of the situation factor strategy and organization setting strategy. And entrepreneurship has the contribution to management institution strategy、align system strategy and situation factor strategy. In the aspect of enterprise mission of persisting forever operation, it has a positive contribution to organization setting strategy. Interaction with environment to the influence of each strategy item is not significant. Public welfare activities and information system strategies are key strategies to influence business performance. In the view of the strategic factors, align system strategy and situation factor strategy are the key success factors. In each combination of management philosophy and management strategy, there are three interactions from degrees of internationalization ,and one comes from the countries of supplying technology. In the relation of management strategy and business performance, degrees of internationalization can only influence one of these relationships. By cluster analysis, the study found that the number of employees have a strong positive effect on business performance.
38
Chen, Chun-Yuan, and 陳君源. "The Market Analysis of Taiwan Frozen New Year''s Food-A Case Study on the Channel of Convenient Stores." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/ux6vyr.
Full textAbstract:
碩士國立臺灣大學
農業經濟學研究所
102
Owing to busy modern lifestyle, people eat out more and more often. In recent years, the sales of frozen Chinese New Year dishes have climbed because of the technology maturity in producing frozen Chinese New Year dishes, and changes in consumer behavior. The main marketing channel is chain convenient store that accounts for most of the sales number. This study uses A convenient store sales data in 2014 for analysis, and further discussion in consumer preference varies among frozen Chinese New Year dishes. The results can provide firms some suggestions on production, marketing strategies and product development. The findings in this study include frozen dishes preference and sales performance. For dishes preference, the results show that consumers prefer poultry dishes, Buddha jumped over the wall, pork dishes, rice dishes, and traditional Chinese dishes. As for sales performance, normal brand, and celebrity endorsement have better performance in sales efficiency. In sales regions, northern part of Taiwan accounts for most of the sales; central part of Taiwan has better performance on $300-599 NTD products. Further cross analysis suggests that popular products change from time to time, dishes preference vary in different areas, and celebrity endorsement preference is also different across areas. In conclusion, we need to develop various dishes and marketing plan based on consumer preferences in different areas.
39
PENG, SHENG-JIA, and 彭聖佳. "The Effect among Perceived Attributes of Innovations, Consumer Innovativeness and Subjective Norm toward Adoption Intention of New Products-Case in Convenient Stores of Taiwan." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/u72634.
Full textAbstract:
碩士國立臺北大學
企業管理學系
104
The study investigates the diffusion of soft ice cream which becomes a hit recently in Taiwan. Soft ice cream has already existed in markets for some time. However, you can see it everywhere now. Leading convenient stores provide the product in order for the profitable market, even driving other new distributions such as supermarkets,hypermarkets and ice cream specialty stores, etc. It becomes a good choice for the young and old to choose and easy to get. The object of the study is for ice cream, differentiating from the most of research related to diffusion of new products. The study bases on the theory of innovation diffusion by Rogers and builds the model of study structure to have a further investigation for the diffusion of ice cream in Taiwan by understanding and make the definition of perceived attributes of innovations for soft ice cream. In addition, the study adds social factor ”subjective norm” and individual factor “consumer innovativeness” to examine the adoption intention for new products for having a overview from the aspect of products, society environment and individual motivation to influence the intention to adopt.The study use the questionnaire survey to collect datas and confirm hypothesis of study by Structural equation modeling and use cross-validation to confirm the model stability and validity extension. 390 questionnaires for Soft ice cream to be a calibration sample and 268 questionnaires for tablets to be validation sample. The result indicates that perceived attributes of innovations is positively related to adoption intention as the critical factor especially for “compatibility”. “Subjective norm” and “consumer innovativeness” is positively related to adoption intention as well. Besides, “Subjective norm” and “consumer innovativeness” is positively related to perceived attributes of innovations. The study finding could be as suggestions for strategies of the launching and diffusion of new products.
40
Zhang, Hao-Shiang, and 張豪翔. "Competitive Benchmarking of Convenient store’s Store Image." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/38366901101302935925.
Full textAbstract:
碩士國立高雄第一科技大學
行銷與流通管理所
93
Abstract The convenience store has already become a part in our life, the convenience store industry has been already the saturation gradually on the market in the course of development of decades of Taiwan, and the competition is fiercer and fiercer, this research expects to make use of image of the store to carry on the competition analysis of the convenience store. This research carries on the investigation to three major convenience stores of Taiwan (7-11, Family market and High life), and use FAHP approach to find out the key store image factor. This study discovered sequences of the convenience store’s store image are Service, convenience, products, atmosphere and price.In store image’s performance first is 7-11, second is Family market, and third is High life. In improving the competitiveness, propose being set about by the most basic service in this research. Because convenience and offering these two factors is easier to change and operating. The price and shop atmosphere are worse factor. Because of the relation of industry's characteristics spends a large amount of time and money on two factors is not very well. Because difficult to lead to the fact the result. This research is still assessed to total attribute in addition. Find here that the importance sequencing of the top five of attribute is as follows: Shop assistant very friendly, good to set up, make customer to be easy to look for, offer customer not to satisfied with service, apt to look for parking stall, easy to find product that want.If can effective the attribute of improvement, can strengthen the competitiveness of the manufacturer.
41
Huang, Chin-Hsuan, and 黃志璿. "An Empirical Study on the Relationship between, Customer Value ,Service Quality and Customer Satisfaction－In Cases of Supply Chain for Convenient Stores'' Franchise Chain Systems." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/82101315931144459149.
Full textAbstract:
碩士樹德科技大學
經營管理研究所
91
Today, in the customer-oriented market, customers value not only products or service but also their sense of satisfaction and their feelings when contacting with the company. More recently, an alliance has become the main stream of business undertaking and selling route. Supply-chain is the critical factor that maintains the relationship between the head and the leaguers. In this study, the researcher explored the relationship among the leaguers’ perceive value of supply-chain, perceived of service quality, and customers’ satisfaction. In perceived value of supply-chain, the researcher adopted the perspective of Simchi-Levi et al, in perceived value of service quality, the researcher employed the perspective, and in customer satisfaction, the study utilized the perspectives of custom- satisfaction inventory contained multiple items. In this study, the researcher chose the store managers or store supervisors of convenience stores as subjects. They work in 7-eleven, Family, Hi-Life, and Circle K Convenience Store. The researchers mailed 400 questionnaires and received 137. First of all, the researcher used factor analysis to extract the leaguers’ perceive value of supply-chain, including three dimensions, value-added services, conformance to requirements value, product selection value. Perception of service quality has the responsiveness, assurance, tangibles. The result showed that only customer value has significant difference. And customer value, service quality and customers’ satisfaction are far more different in different franchising system. Customers’ satisfaction depended on customer value and service quality. And perception of service quality has the positive effect of adjustment in perceive value of customer and customers’ satisfaction.
42
Liu, Shu-Fen, and 劉淑芬. "Exploring the Impacts of Asymmetrical Barriers between Knowledge Replication and Knowledge Imitation on Sustainable Competitive Advantages–The Convenient Stores and Cafés Chain System as Examples." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/89043505909083462949.
Full textAbstract:
碩士國立屏東科技大學
企業管理系碩士班
94
The rapid growth of the chain stores has made the scholars begin to notice the reproduction and imitation of knowledge. When doing knowledge replication and imitation, the chain stores encountered a dilemma—how to make it easier for the interior to reproduce knowledge and harder for the exterior. Based on the characteristics of knowledge, the different levels of knowledge cognition, and the unique environment, the survey used characteristic ambiguity, linkage ambiguity and context ambiguity to explore the impact of asymmetrical barriers caused by knowledge replication and knowledge imitation on sustainable competitive advantage. The research chose the convenient stores and cafés of the chain systems to be the subjects. It was divided into two stages: the first stage was to figure out the key success factors through the interviews with the experts, and used them to be the reference to develop the scale in the second stage. 314 questionnaires were sent out to the convenient stores, with 147 returned and valid, and the return rate was 47%. 303 questionnaires were sent to the chain cafés, with 148 returned and valid. The return rate was 49%. There were 617 questionnaires sent out in total, with 295 returned and valid. The return rate was 48%. Collected data has been processed for analysis by LISREL to prove the hypothesis proposed by the survey. The findings were as follows: (1) The asymmetrical barriers is highest when the characteristic ambiguity , linkage ambiguity and context ambiguity of the characteristics of knowledge are in moderate levels of ambiguity. (2) The higher the asymmetrical barriers of knowledge replication and imitation is , the more obvious its impact on sustainable competitive advantage. (3) The survey also found out that besides asymmetrical barriers, linkage ambiguity has a direct impact on sustainable competitive advantage. In addition to providing academic and theoretical proof, the survey gave practical advice. Key Words : Replication, Imitation, Asymmetrical Barriers, Sustainable Competitive Advantage.
43
Yeh, Yun-Zi, and 葉芸孜. "The association between the consumer\'s medium of payment and act of using Cloud Invoice：A case of 5 convenient stores in Wenshan District of Taipei City." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/wu8phy.
Full text
44
Wu, Chih-Ming, and 吳志明. "A study on buying behaviors and development strategy of the consumers in distribution business:case study of the warehouse, department, supermarket and convenient stores in Taipei area." Thesis, 1995. http://ndltd.ncl.edu.tw/handle/74773293633653840297.
Full text
45
Li, Chien-Shiung, and 李建雄. "A Study on the Impact of Knowledge Stickiness and Organizational Social capital on Knowledge Transfer Performance: An Empirical Examination of the Equipment/Facilities Suppliers of Convenient Stores." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/53943972576432194195.
Full textAbstract:
碩士國立高雄第一科技大學
行銷與流通管理所
91
It’s a miracle of the convenient stores successes in Taiwan, and the only one reason of this situation is innovation sustainability. However, it’s a knowledge age, the core competencies and inter-organizational collaboration is the most important (Hamel, 1991). The convenient stores are not to develop new equipment/facilities necessary. Collaboration can accomplish the equipment/facilities innovations of convenient stores. As the result, convenient stores have to transfer their need information to the equipment/facilities suppliers, and find the efficient transfer modes. The purpose of this study is to figure out the factors that affect knowledge transfer process between convenient stores and equipment/facilities suppliers most. In the other side, we also test the moderate effects of social capital that provide convenient stores and equipment/facilities suppliers a methods to promote the knowledge transfer performance. This study tests the argument empirically; the equipment/facilities suppliers who collaborated with the chain stores that are the three biggest in Taiwan are our samples. According to the results of SPSS statistical analysis, the main findings of this study include: 1) The knowledge transfer partners have to overcome the tacit to raise the knowledge transfer performance. 2) The knowledge transfer partners have to provide a context that can encourage knowledge share to raise the knowledge transfer performance. 3) The social capital have significantly moderating effects on the relationship between knowledge stickiness and knowledge transfer performance that means the knowledge transfer partners can utilize the social capital to promote knowledge transfer performance.
46
Lin, Wei-chen, and 林瑋珍. "The Business Competitive Advantage of Convenience Stores : Case Study of a Convenience Store." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/91060247887140289783.
Full textAbstract:
碩士國立中央大學
資訊管理學系碩士在職專班
95
It''s been more than twenty years passed that Taiwan convenient stores run business with alliance strategy. Now the people in Taiwan quite get used to this kind of chain stores and cannot live without them in their normal days. In the market research of AC Nelson held in 2005, the density of the chain stores in Taiwan is the top one in Asia, and the average amounts shows us that each 2800 persons in Taiwan can share one of the stores. It''s been an obviously truth that the market of convenient stores is a progressively business in Taiwan, and two of them cover over the 1/2 market in Taiwan. The research project here focus on case studies and trying to base with the physical operation in reality to discuss where the competitive advantage of chain stores. In this project, we''re going to take the top one market share convenient store company to be the object discussed here, and interview with its own organization structure, alliance program, store products, backup office support systems, goods delivery and creativity as well. With the organized information and analysis, we conclude with the followings: 1. The advantage of company organization will make the object competition priority to be the most powerful to internal resource management or the external business development. 2. The leadership and company culture can pull together with the employees'' internal source and also meanwhile the advantage will get support to the company from customers. 3. For the financial differentiation, it makes the object here with the highest management skill capabilities and advantages. Also it will be a powerful strength to pull off the distance between competitors gradually.
47
Chiu, Yi-Hao, and 邱羿豪. "To Evaluate Performance of Chain Store－Eg: 7-ELEVEN Convenience Stores." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/30022836905112711777.
Full textAbstract:
碩士國立勤益科技大學
流通管理系
97
According to the industry, commerce and service (ICS) census in recent years, the number of enterprises in various service industries has significantly grown. However, due to the global downturn and the intense competition in the market, the operational risk of chain store is getting higher. To enhance the overall revenue, the chain store headquarters wants to find a most efficient branch store as the benchmark, and the rest of branch stores can use it as a model of individual learning. Some reasonable and objective performance measurement methods can be used to measure each branch store performance regularly. The stores that have good performance should continue to maintain and even look for growth. The stores that have inferior performance should figure out the causes of inefficiency and propose the direction and methods to improve their revenue. In this study, we use Data Envelopment Analysis (DEA) and Localized Grey Relational Analysis to evaluate the performance of chain stores. We focus on three different brands of chain convenience stores in the middle of Taiwan as our research samples, including four regular chain stores, thirty franchise chain stores and fifty-two license chain stores. Then we use the Spearman’s correlation coefficient to test the two performance evaluation methods above. The result shows that there is a significant relationship between the performance rankings obtained from the two methods. Therefore, our model can provide an appropriate method to evaluate the performance. Moreover, we can also establish a benchmark as the useful reference for other chain stores.
48
Wu, Ting-Wei, and 伍廷蔚. "An empirical study on site selection and store performance of convenience stores." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/9sz9va.
Full textAbstract:
碩士國立雲林科技大學
資訊管理系
103
In Taiwan, convenience stores (CVS) has gradually become an essential indicators, and Taiwan also have the world’s highest convenience stores density, and represent Taiwan consumers shopping behavior is going to change. In Taiwan nearly 10,000 convenience stores, Where A and B’s convenience stores together accounted for nearly half of Taiwan, but the two convenience stores turnover with considerably different, the place is likely to cause the main conditions of this situation, store location plays an important role. This study took adjustable Huff model, to join the different parameters, try to verify the relationship between convenience store A and B’s site selection pattern and stores performance. This study use the agglomeration effect of adjustable Huff model’s parameter is able to explain the relationship between convenience stores B’s site selection pattern and stores performance, but need to add or modify other parameters to describe convenience A’s pattern of site selection. This study find out convenience B’s pattern of site selection and can give other competitor opportunity for site selection strategy.
49
Chou, Ta-Chieh, and 周大傑. "Comparative Analysis of Business Management Between Unit-Store and Multi-Store Franchised Convenience Stores in Taiwan." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/87022295425696004128.
Full textAbstract:
碩士國立交通大學
管理科學學程碩士班
89
Franchise business is becoming popular in Taiwan in recent years, and has been adopted in various retail areas. Franchise chains are most visible in convenience stores,which are already part of everyday life in Taiwan. Thus research and analysis of franchised convenience stores can provide practical information for future development of franchise business in Taiwan. This thesis is focused on comparative analysis of business management between two types of franchised convenience stores: unit-stores and multi-stores. Unit-stores are defined as those in which a storeowner owns only one store in the franchise chain, and multi-stores are defined as those in which a storeowner owns multiple stores in a franchise chain. The data collection is mainly through questionnaire and field interviews of storeowners in the above two types of convenience stores in a certain franchise chain. The major findings of this study are as follows: 1.Multi-store owners have higher satisfaction in cooperation with the franchise headquarter than unit-store owners, due to the fact that multi-store owners are more experienced in store management, and have higher monthly revenue per store. Multi-store owners are most satisfied in the areas of merchandise supply and store location. 2.Compared to unit-store owners, multi-store owners emphasize store management and business operation, in the six categories of franchise systems,contract,training,accounting,promotion, merchandise supply and store location. 3.Multi-store owners are more loyal to the franchise because of higher monthly revenue per store. 4.In general, multi-store owners are more satisfied with the franchise because of their higher monthly revenue per store,higher loyalty and higher degree of satisfaction with the franchise headquarters. 5.In this study,the majority of the storeowners who are more loyal to the franchise are male,aged between 31 and 40,married,have high school degrees,and are multi-store owners with two stores. 6.In this study,the majority of the storeowners who are more satisfied with the franchise are male,aged between 21 and 30,married, college educated, and are multi-store owners with two stores. 7.The statistical analysis in this study shows a high positive correlation between revenue,degree of satisfaction,degree of loyalty and degree of overall satisfaction.Since revenue per store is higher for multi-store owners compared to unit-store owners, multi-store owners are expected to have a higher degree of satisfaction,loyalty and overall satisfaction.
50
Tlapana, Tshepo Peter. "Store layout and its impact on consumer purchasing behaviour at convenience stores in Kwa Mashu." Thesis, 2009. http://hdl.handle.net/10321/467.
Full textAbstract:
Dissertation submitted in partial fulfillment of the requirements for the Master's Degree in Technology: Marketing, Durban University of Technology, 2009.Store layout is an important factor affecting consumer behaviour and a critical determinant towards the creation of store image. Well designed layouts are extremely important because they strongly influence in-store traffic patterns, shopping atmosphere, shopping behaviour, and operational efficiency (Vrechopoulos et al., 2004: 13). When an inconsistency occurs, some consumers will abandon that establishment in search of another one which offers fast, convenient and better services (Andersen, 1997: 118). Taking a more strategic approach to store layout can reap big rewards by boosting sales, increasing customer loyalty and ultimately increasing turnover (Clark, 2003: 42). The overall aim of the study was to ascertain if independent convenience stores in Kwa Mashu are aware of the impact of store layout on purchasing patterns of consumers. In order to accomplish the objectives of the study, a quantitative study was conducted at the convenience stores at Kwa Mashu by means of self-administered questionnaires. A sample of 400 respondents was asked questions pertaining to the study. The respondents were selected through non-probability sampling within which convenience sampling was applied. Conclusions and recommendations were thereafter drawn from the literature and the findings of the study. The results of this study show that consumers experience problems with store layout. It was found that appearance of the store, merchandise display, store atmosphere, instore service and accessibility are the major causes of this discomfort. Therefore, it is recommended that convenience retail owners in Kwa Mashu attend to those areas and see to it that necessary strategies are implemented to help customers where there is a need.