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Brattander, Eva. "Ansvar och vinst – en kritisk diskursanalys av Corporate Social Responsibility som fenomen." Thesis, Linköping University, Department of Thematic Studies, 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-2984.
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<p>Large corporations have come to play a central role in today’s society. By analyzing how corporations describe their work with Corporate Social Responsibility, CSR, my aim is to review how they view and relate to this role. CSR means that a corporation voluntarily takes a civic responsibility beyond that which is required by law. This can be in order to promote human rights, basic workers rights and a better environment, as well as fighting corruption.</p><p>In order to get at the role played by CSR, I have studied texts dealing with the subject, which have been published on the internet by the five largest Swedish corporations. The texts have been analyzed with a critical discourse analysis model inspired by Norman Fairclough. This means that the texts are analyzed linguistically, that discourses are identified, and that social theories about globalization, protest movements and brand name marketing are used.</p><p>The corporations base their texts on a public debate regarding a potential conflict betweengenerating largest possible profit and taking a corporate social responsibility. One side of the debate is represented by a neo-liberal market discourse, which places profit first, and the other by a social justice discourse, which places responsibility first. Together, these two discourses form key components in a particular discourse about CSR, which I have chosen to call a CSR-discourse.</p><p>Finally, the result of the study is problemized by putting it in contexts which dominate our world today. Hereby, risks with the corporations’ way of handling CSR are brought to light in a democratic perspective. The corporations describe how they, through CSR, want to safeguard all that which they believe is good, but that this at the same time must bring the company profit. Nowhere in these texts do the corporations come near answering the fundamental question of for whom it is most important to live up to the values of CSR. The question is therefore; who benefits from today’s CSR?</p>
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Steen, Anton. "Corporate Social Responsibility in the Wind Power Industry : - a study about CSR preferences and stakeholder involvement." Thesis, Stockholm University, Stockholm Resilience Centre, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-41222.
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<p>This thesis aims to determine what CSR issues stakeholders in the wind power industry careabout and how stakeholders want to be involved in these issues. The objective is furthermoreto test and improve the theory of stakeholder involvement – the normative idea thatstakeholder management should strive for maximum stakeholder involvement.The study is carried out using a case study, o2, an important actor in the wind power industryin Sweden. Five stakeholder groups are included in the study, customers, capital providers, inthe form of a major bank and a private equity company, NGO’s and lastly regulators.The study contributes directly to the stakeholder management practices in the wind powerindustry by giving guidance on how to prioritize among different stakeholder groups as wellas to the untested theory of stakeholder involvement by applying the theory to a real casestudy.The result of the study suggests that stakeholders value environmentally related CSR issuesmore than socially related CSR issues. In particular the issues of emissions and flora & faunaare classified as the most important CSR issues for the wind power industry to manage.Furthermore, the theory of stakeholder involvement is shown to be misleading for thestakeholders closest to the company, the once with a direct contractual stake (customers andcapital providers). However, it is shown to be directly applicable, and useful, to thestakeholders more external to the company (NGO’s and regulators).</p>
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Apostolis, Nicolas. "Environmental Responsibility of a Canadian Alpine Sport Area: A Case Study." Thesis, Université d'Ottawa / University of Ottawa, 2012. http://hdl.handle.net/10393/20647.
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This Master’s thesis explores environmental corporate social responsibility (ECSR) in the alpine sport industry. A mixed methods case with a single alpine sport provider in Quebec was performed. The first study is a qualitative examination of how and why ECSR is employed and communicated. Results indicate ECSR is strategically motivated, and as such, the focal organization runs the risk of using several greenwashing techniques in communications that could jeopardize gaining competitive advantage.
The second study quantitatively investigates alpine sport consumers’ environmental expectations, engagement with environmental products, and perceptions of the focal organization’s environmental reputation. The results show the focal organization’s customers do indeed have environmental expectations, but believe the focal organization’s environmental reputation remains neutral.
The thesis supports arguments of corporate social responsibility (CSR) being strategically motivated and other findings of skiers having conflicting environmental values. Lastly, the thesis provides insight regarding greenwashing, a phenomenon that remains unexplored in sport management.
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Åkerström, Christian. "Stora företag : stort ansvar. En studie om Corporate Social Responsibility i multinationella företag, med exempel från IKEA, SKF och H&M." Thesis, Linköping University, Department of Thematic Studies, 2003. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-2182.
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<p>Multinationella företag har i och med den ökade globaliseringen fått större möjligheter att investera och etablera verksamhet i länder i tredje världen. Företagen i dagens samhälle har en stor betydelse, och de förväntas ta ansvar för sin verksamhet, även då det gäller miljömässiga och sociala förhållanden. Studien syftar till att undersöka hur möjligheterna ser ut för multinationella företag att anta initiativ för miljömässiga och sociala dimensioner av sin verksamhet, ett sk CSR-arbete. Intervjuer med tre stora svenska företag, IKEA, SKF och H&M, har genomförts och ett antal dokument från företagen har också analyserats. Bland det som tycks vara av vikt för att kunna ha en hög ambition med ett CSR-arbete kan vi bl a notera att valet av konkreta verktyg för ansvarstagandet bör anpassas efter företagets kundbild och produktionsförhållanden. En annan viktig observation är att det i de företag som studerats finns grundläggande värderingar där CSR-initiativen lätt kan tolkas in. Detta antas således vara en viktig förutsättning för att en hög ambition i arbetet med att föra in ett miljömässigt och socialt tänkande i verksamheten ska vara möjlig. En god dialog med sina kunder tycks också vara något som alla de tre studerade företagen strävar efter, och ansträngningar för att både samla in och kommunicera ut information görs. Vidare verkar CSR- området präglas av en princip om ständiga förbättringar. Att utveckla och förbättra sitt ansvarstagande är något som företagen bedriver ett arbete med, och att hela tiden hitta nya vägar för det ansvar man som företag tar är enligt studiens slutsatser viktigt att sträva mot.</p>
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Hundie, Bekele, and Mesay Gebre. "The link between Stakeholders Value Network and Corporate Social Responsibility (CSR) : Case study of Oromia Coffee Farmers Cooperative Union (OCFCU) in Ethiopia." Thesis, Karlstads universitet, Fakulteten för ekonomi, kommunikation och IT, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-8089.
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The aim of this thesis is to examine the need for a more open and sustainable business approach that centers on social responsibility in creating sustainable solutions for the smallholder, specifically with contributions from stakeholders in the value network and others like Non Government Organizations (NGOs). This approach is to create sustainable competitive markets and business network. The concepts of CSR stakeholders value network is applied to a case study of a real business development initiative from Ethiopia, Oromia Coffee Farmers Cooperatives Union (OCFCU). The thesis reveals the role of farmer’s cooperative in the stakeholders’ value network and CSR thinking as an active tool for advancing smallholder by integrating them in to a global value network that create inclusive capital which leads to sustainable development, and poverty reduction. It will also explore how the farmer’s cooperative is playing a role in eliminating intermediaries, who has been taking much of the profit from the age old free market coffee chain, which enables OCFCU to create a cooperative coffee chain. Farmers’ problem was the driving factors for the formation of OCFCU. The two problems were: (1) The New York C market is trading coffee as a commodity (2) Technological advancement in countries where coffee grow in large scale, which in turn result the price to remain low, has made it even worse for small holders like OCFCU to make realistic business. Therefore, in order to achieve the cooperative farm’s greatest aim, bringing more money to the coffee growers’ pocket, the cooperative farm has to find a market place where consumers are willing to pay premium price. This continues search for a better market for their quality coffee has brought OCFCU from value chain to value network that we have related it with the stakeholders’ values network. This bold move from value chain to value network is the new business model in the stakeholders’ value network, where commodity market leaves the way to specialty market. This is the contribution of the thesis. To conclude, the role of OCFCU is to keep an eye on the high quality standards of buyers in the developed world and focus on continuously training farmers so that they growing high quality coffee that consumers are willing to pay premium price.
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Nilsson, Klara. "Corporate Social Responsibility : How Corporate is the Responsibility?" Thesis, Linnéuniversitetet, Institutionen för ekonomistyrning och logistik (ELO), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-75124.
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Bakgrund: Allt fler företag har idag erkänt betydelsen av att ta ett ökat samhällsansvar, Corporate Social Responsibility (CSR), samt att regelbundet kommunicera arbetet med deras intressenter. Då CSR saknar en enhetlig definition och därmed också en enhetlig modell att arbeta efter, skapar det emellertid oklarheter vad arbetet ska leda till. CSR kan då omfamnas av företag som enbart ser arbetet som ett PR-trick och gör symboliska handlingar för att utåt sett uppfattas som goda samhällsmedborgare. Det kan därför ifrågasättas hur väl CSR-arbetet integreras i kärnverksamheten. Det har dock kommit allt fler lagkrav och standarder inom området, vilket potentiellt kan skapa en tydligare ram men även ett annat synsätt. Syfte: Denna studie har som syfte att få en ökad förståelse över CSR som begrepp för att sedan se hur företagen arbetar för att integrera CSR i kärnverksamheten och varför. Studien ser även till påverkan av ökad reglering, för att se om företags syn på CSR har förändrats. Metod: Studien har huvudsakligen en kvalitativ forskningsstrategi med en deduktiv ansats då studien tar avstamp i tidigare studier. De företag som studerats är Lammhult Design Group AB och Electra AB. Som datainsamlingsmetod har det genomförts semistrukturerade intervjuer med ansvariga personer, men det har även skickats ut en medarbetarundersökning i form av en enkät. I studien har jag dessutom inhämtat information från fallföretagens hemsidor samt års- och hållbarhetsredovisningar. Resultat och slutsats: Det är inte lika viktigt att finna en enhetlig definition av CSR i dagens samhälle. CSR som begrepp har dessutom allt mer kommit att ersättas av hållbarhet som anses vara ett vidare begrepp. Vidare är det en långsam process att integrera CSR i kärnverksamheten, där intern CSR-röst, utbildning, rutiner och information är av särskild vikt. Genom att ha ett hållbarhetsarbete i framkant och se det som värdeskapande kan företag undvika påtryckning vid potentiella händelser såsom lagkrav.<br>Background: Today, most companies have recognized the importance of Corporate Social Responsibility (CSR) and regularly communicating the work with stakeholders. Since CSR lacks a uniform definition and thus also a uniform model to work for, it creates uncertainties about the purpose of the work. Companies who only do symbolic actions to be perceived as good citizens of the community can then use CSR as PR. It can therefore be questioned how well CSR is integrated into the core business. However, it has been an increasing number of legal requirements and standards in the area, potentially creating a clearer framework but also another approach. Purpose: The purpose of this study is to gain a greater understanding of CSR as a concept and then see how companies work to integrate CSR into core business and why. The study also looks at the impact of increased regulation, to see if views on CSR have changed. Method: The study has primarily a qualitative research strategy with a deductive approach that stands on previous studies. The companies studied are Lammhult Design Group AB and Electra AB. As a data collection method, I have conducted semi-structured interviews with responsible managers, but also a staff survey. I have also used the homepages websites and annual and sustainability reports. Outcome and conclusion: It is not as important to find a unified definition of CSR in today's society. The concept of CSR has been replaced by sustainability, which is considered as a broader term. Furthermore, it is a slow process of integrating CSR into core business, where internal voice, education, routines and information are of particular importance. By maintaining sustainability at the forefront companies can avoid pressure such as legal requirements.
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Shamoun, Devan, and Jelena Kokosar. "Corporate Social Responsibility : Inom bankverksamhet." Thesis, Södertörns högskola, Institutionen för ekonomi och företagande, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-17783.
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Begreppet CSR, Corporate Social Responsibility, har på senare årtionden blivit ett allt viktigare koncept för företag. För att företag ska kunna vara konkurrenskraftiga krävs det idag att man både tar sitt ansvar utifrån det ekonomiska perspektivet och det sociala perspektivet. I och med att begreppet har vuxit har fler och fler företag börjat använda sig utav CSR och börjat integrera det sin verksamhet. Bankerna ser sig själva idag som stora aktörer i samhällets påverkan att sträva framåt. Därför tar man sig an det samhällsansvar som man förväntas att ta av samhällets medborgare för att bankerna ska anses som goda bankaktörer. Detta är det som kännetecknar CSR, Corporate Social Responsibility, d.v.s. att man tar ett socialt ansvar som man inte tjänar något på. Somliga företag använder begreppet “hållbarhet” hellre än CSR. Vårt syfte med uppsatsen är att beskriva och förklara fenomenet CSR inom bankerna och få större insyn vad det innebär fören bankverksamhet samt hur viktigt det är för bankerna att ha CSR i sin verksamhet. För att kunna besvara våra frågeställningar har vi dels samlat in data i form av intervjuer med CSR ansvariga i Handelsbanken och Swedbank samt den fackliga organisationen Finansförbundet. Vi har även hämtat data från litteratur och vetenskapliga artiklar. Bankerna försöker göra egna tolkningar av begreppet CSR. Trots att Swedbank och Handelsbanken väljer att använda två olika begrepp så går det att se att grundtanken är den samma. Det som skiljer sig mellan dessa två banker när det gäller CSR är vilka projekt man väljer att involvera sig i när det kommer till de olika ansvarsområdena. Allmänheten kan även se mer av Swedbanks CSR arbete, som sticker ut lite mer än Handelsbankens.
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Yates, Mariah. "Dynamics and Effects of Corporate Social Responsibility Authenticity." University of Cincinnati / OhioLINK, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1521191607847033.
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Shatnawi, Ahmad Amin. "The impact of board CSR orientation on CSR strategy, CSR, and earnings management." Thesis, Queensland University of Technology, 2021. https://eprints.qut.edu.au/211254/1/Ahmad_Shatnawi_Thesis.pdf.
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Using an international sample, this thesis examines the impact of board CSR orientation, a specific form of board-level governance, on CSR strategy, CSR performance, CSR disclosures, and earnings management. It also examines the impact of CSR strategy on CSR performance and CSR disclosures, a topic that is not yet explored. The findings support the arguments in the literature that board CSR orientation has a positive impact on CSR-related strategy, performance, and disclosures, and it reduces earnings management behaviour. The result also supports the suggestion that CSR strategies are a determinant of having a superior CSR performance and CSR disclosures.
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Björkman, Peter, and Otto Froom. "Corporate Social Responsibility - Att stärka ett varumärke." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-18469.
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This essay has aimed at exploring how different companies work with CSR. We want to highlight their opinions about the topic, what it means for the companies that work with it and how important it is to apply CSR in a business. The reason why we chose this subject is because of the possibilities that come with working with CSR. We think there are a lot to be done when it comes to corporate social responsibility and we want to be a part of this new type of marketing. The win-win-situation that occurs with CSR is unique and it makes the subject interesting. When there are plenty of winners due to a marketing method, it has to be something to take seriously. To reach our goal with this study we have designed two questions; For what reason does companies work with CSR to strengthen the brand? Which advantages and disadvantages does it mean for a brand to work with CSR? By having done several interviews and study of existing theories, we have reached our goal. We have through this work come to the conclusion that CSR plays an important role in the efforts to strengthen brands. The knowledge among the consumer has increased over the years and they have started to be more demanding when it comes to how companies operate. At the same time, companies have begun to realize that they can use CSR to relate properties to the brand that appeals to the consumer. Our qualitative study has brought more interesting information to daylight and we are happy to present it during our essay.
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Osman, Anas, and Hedib Sulejmanovic. "Corporate Social Responsibility inom finansbranschen." Thesis, Högskolan Kristianstad, Sektionen för hälsa och samhälle, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-10807.
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Bakgrund och problem: Miljö- och socialt ansvar är frågor som allmänheten allt mer ställer som krav på företagen. Enligt undersökningar så visar det sig att finansbranschens ointresse för etik- och miljöfrågor skadar allmänhetens förtroende till finansbranschen. Samtidigt så visar det sig att finansbranschen har ökat publiceringen av Corporate Social Responsibility. Syfte: Syftet med uppsatsen är att få en fördjupad förståelse för hur finansbranschen tar ett socialt ansvar. Vi vill även undersöka hur aktörer inom finansbranschen går tillväga för att agera ansvarsfullt. Metod: För att samla in information har vi använt oss av kvalitativ metod i form av intervjuer. Vi undersökte hållbarhetsredovisningar för att sedan följa upp det med intervjuer med en CSR ansvarig på respektive institut. Slutsats: Genom undersökningen kom vi fram till att finansinstituten följer de krav som ställs på företagen för att uppfylla ett socialt ansvarstagande, vare sig om det är genom lagstadgade regelverk eller etiska normer och värderingar. Det man dock själv kan välja att följa och till vilken grad, är de etiska normerna och värderingarna som definieras genom olika internationella riktlinjer. Undersökningen visade även att de undersökta finansinstituten konceptualiserar CSR genom att sträva efter att uppnå en hållbar finansiering. Finansinstituten har ett identiskt tankesätt vad gäller hållbar finansiering, att de störst kan påverka genom sin utlåningsverksamhet är en utgångspunkt som enar instituten. De anser att det leder till ett större ansvarstagande samt att verksamheten följer en hållbar utveckling.<br>Background and problem: Environmental- and social responsibilities are the issues that the public increasingly demands on businesses. According to studies, it turns out that the financial sectors disinterest in ethical and environmental questions damages public confidence in the financial industry. Meanwhile, it turns out that the financial sector has increased publication of Corporate Social Responsibility. Purpose: The purpose of this paper is to gain a deeper understanding of how the financial sector fulfills a social responsibility. We also want to examine how actors in the financial industry go about to act responsibly. Method: To collect the information, we have used interviews. We investigated the sustainability reports and then followed it up with interviews with a CSR manager at the respective institutions. Conclusion: Through the investigation, we concluded that financial institutions comply with the requirements imposed on companies to fulfill a social responsibility, whether it is through statutory regulations or ethical standards and values. It, however, can choose to follow and to what degree, is the ethical norms and values as defined by various international guidelines. The survey also showed that the surveyed financial institutions conceptualize CSR by striving to achieve sustainable funding. Financial institutions have an identical mindset of sustainable funding, the largest can influence through its lending activities is a starting point that unites institutes. They believe that this leads to greater accountability and that the business complies with sustainable development.
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Theilkemeier, Linnea, Azin Taheri, and Isabel Dreveborn. "Corporate Social Responsibility : the legal framework of CSR." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-14307.
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Bohlin, Diana. "Corporate Social Responsibility Communication : Communicating CSR to consumer." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-25344.
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Petroniová, Lucia. "Corporate Social Responsibility (CSR) v spoločnosti Danone a.s." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-77864.
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This thesis deals with theme Corporate Social Responsibility (CSR). Theoretical part provides a comprehensive view of CSR. After the initial definitions of CSR work continues with the historical overview of CSR performance, the benefits of implementing CSR activities, explains the concept of "stakeholders", stresses the importance of communication of CSR activities and finishes with perception of social responsibility by individuals and companies. The practical part introduces specific international company, Danone. This part presents Danone CSR projects on the global and local level and analyses the perceptions of CSR activities of Danone by company employees. The final part summarizes achieved knowledges while writing thesis and fulfillment of the objectives of the thesis.
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Hsu, Ya-Hui, and Sanna Seilonen. "Corporate Social Responsibility : Motivation and Implementation in SME's perspective." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-21558.
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CSR has been a more popular subject in the last few decades. However, CSR is seldom connected with SMEs. Many scholars suggest that the reasons are: firstly the attention on CSR practice falls much more on MNCs since publics perceive MNCs have bigger impact on the society. Secondly, most SMEs do not have required resources to work with CSR and many SMEs regard CSR as a burden. However, there are more and more SMEs that start to work with CSR. Therefore the purpose of this thesis is to increase the understanding of why SMEs work with CSR and how do SMEs implement CSR strategies. The theoretical framework contains strategy, CSR pyramid, decision making process, stakeholder theory, business opportunity model of CSR for SME, legitimacy, strategy implementation and business relations. The emiprical findings contain the case firms’ view on what stimulate them to work with CSR and how they implement its CSR strategies within and outside the firms. In the analysis we have connected the theoretical framework with our empirical findings. We analyze who the decision makers are and most important stakeholders within the firm as well as what stakeholders are interested in to be able to answer our firs research quesiton. Furthermore, we describe the implemetion process of our case firms as well as to analyze what types of business relations they have wirh its supplier, which will help us to answer our second research question. The conclusions of this thesis are that it is profitability that drives SMEs to work with CSR. Furthermore, SMEs carry out its CSR strategy differently and the differences depend on how much resources do firms have and the types of relationship with suppliers.
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Venemyr, Henrik, and Per Johan Ericson. "Corporate Social Responsibility : whose responsibility is it?" Thesis, Jönköping University, JIBS, Business Administration, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-475.
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<p>Introduction: The society is becoming more aware of the importance of corporate social responsibility (CSR) work. CSR has also be-come a competitive tool in order to reach out to potential cus-tomers. There are also many definitions of what CSR actually means. These are things that makes it interesting to find out how multinational corporations, who has a lot of power, per-ceive and work with CSR, as well as what can be done to make corporations work more with CSR.</p><p>Purpose: The purpose of this thesis is to describe what CSR as a con-cept means, whose responsibility it is, as well as why corpora-tions work with it. We also intend to find out what it takes to make CSR a more prevailing and decisive instrument for cor-porations?</p><p>Method: We conducted six unstructed interviews with multinational corporations in Sweden.</p><p>Conclusion: Today the phenomena of CSR has no unified definition, this is why we believe that a definition that is precise in describing what CSR is can be useful. We think that transparency is something important since information provided to the pub-lic, provides consumers and stakeholders with power to make information based investment, and purchase decisions. We have also concluded that we think that the most important factor in driving the CSR work forward and making it grow in size, is to make consumers reward the corporations that per-form well in their CSR activities.</p>
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Romanov, Richard, and Malin Pettersson. "Corporate Social Responsibility : De bakomliggande faktorerna och införlivningen i varumärket." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-29612.
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Background: Both CSR and brands has taken a bigger role in todays market. Consumers have become more aware of how the companies drives their businesses. Beacuse of that, companies needs to adapt a CSR-program for their business. Problem discussion: Since having a CRS-program has become a demand on companies and their brands ,we find it interesting to search the underlying factor which affect the choice of which CSR- program a company chooses. Aswell as how they use this program strategic. Questions: Which factors and stakeholders affect a companies choice of philantropic CSR? How does companies differentiate / position their brand through their philantropic CSR? Aim: To disclose the underlying factors to a companies choice of philantropic CSR aswell to conclude how they use this program in a strategic way. Method: This study is using a qualitative approach where the primary data has been collected through interviews. All of the subjects has been an employee of the two companies in question, Folksam and Skandia. The studies primary data has then been analyzed through its secundary data, such as theories and previsouly done research in the same field. Conclusion: Skandia and Folksam are different in their choosing of a CSR-program, their underlying factors aswell as how they use their philantropic CSR in a strategic way. Skandias CSR-programme has been influenced by external factors, where Folksams program has been influenced by internal. The studie also shows that Skandia is using their philantropic CSR to differentiate and position their brand where Folksam is using their other CSR to do this.<br>Bakgrund: Både varumärken och CSR har blivit större på marknaden idag samtidigt som konsumenterna har blivit mer medvetna om hur företagen bedriver sin affärsverksamhet. Företagen måste då anpassa sin affärsverksamhet och skapa ett CSR-program. Problemformulering: Eftersom CSR nästan har blivit ett krav på ett företag och deras varumärke så anser vi det intressant att undersöka vilka faktorer som påverkar valet av CSR-program samt hur företagen använder dessa program strategiskt. Frågeställningar: Vilka faktorer samt intressenter påverkar valet av ett företags filantropiska CSR? Hur arbetar företag med att differentiera/positionera varumärket genom sitt filantropiska CSR-program? Syfte: Studiens syfte är att undersöka vilka bakomliggande faktorer som påverkar företags val av CSR-program samt hur de använder sina filantropiska CSR-program för att positionera/differentiera sitt varumärke. Metod: Studien utgår utifrån en kvalitativ metod där primärdata har samlats in utifrån intervjuer. Respondenterna har varit diverse anställda hos de två undersökta bolagen, Folksam och Skandia. Primärdata har sedan analyserats gentemot studiens sekundärdata vilken innefattar den tidigare forskningens teorier angående hur företag väljer CSR, vilka faktorer som spelar in, samt hur de kan använda sin CSR för att differentiera samt positionera sitt varumärke. Slutsats: Skandia och Folksam skiljer sig i både val av CSR program, bakomliggande faktorer samt hur de använder sig av deras filantropiska CSR-program strategiskt. Skandias val av filantropisk CSR har påverkats huvudsakligen av externa faktorer medan Folksam har påverkats av interna faktorer. Studien har även visat att Skandia använder sin filantropiska CSR för att såväl differentiering som positionering medan Folksam istället använder annan form av CSR för att göra detta.
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Ilyashenko, Alona, and Альона Іл'яшенко. "Social objectives of corporate social responsibility (CSR) of transnational corporations." Thesis, National aviation university, 2021. https://er.nau.edu.ua/handle/NAU/50592.
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1. M. DESCOLONGES, B. SAINCY, (dir.), Les nouveauxenjeux de la négociation internationale, La Découverte, 2006, pp. 93-96.
2. ISO 26000: 2010 Guidance on social responsibility [online] Available at: https://www.iso.org/iso-26000-social-responsibility.html.
3. VOLKSWAGEN TO PAY $2.8 BILLION IN US DIESEL EMISSION SCANDAL BY ED WHITE ASSOCIATED PRESS [online] Available at: https://wwmt.com/news/auto-matters/volkswagen-to-pay-28-billion-in-us-diesel-emission-scandal-04-21-2017.
4. Global Compact Network Ukraine [online] Available at: https://globalcompact.org.ua
5. Directive 2014/95/EU: Disclosure of non-financial and diversity information by large companies and groups [online] Available at: http://eur-lex.europa.eu/legal-content/EN/LSU/?uri=CELEX:32014L0095.<br>Abstracts are devoted to the study of the role of corporate social responsibility (CSR), "Corporate Social Responsibility" (CSR) in the daily activities of transnational corporations (TNC) and the definition of social goals of TNC`s CSR in solving social problems of social development.<br>Тези присвячені вивченню ролі корпоративної соціальної відповідальності (КСВ), "Корпоративної соціальної відповідальності" (КСВ) у повсякденній діяльності транснаціональних корпорацій (ТНК) та визначенню соціальних цілей КСВ ТНК у вирішенні соціальних проблем соціального розвитку.
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Öberseder, Magdalena, Bodo B. Schlegelmilch, Patrick E. Murphy, and Verena Gruber. "Consumers' Perceptions of Corporate Social Responsibility: Scale Development and Validation." Springer, 2014. http://dx.doi.org/10.1007/s10551-013-1787-y.
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Researchers and companies are paying increasing attention to corporate social responsibility (CSR) programs and the reaction to them by consumers. Despite such corporate efforts and an expanding literature exploring consumers' response to CSR, it remains unclear how consumers perceive CSR and which "Gestalt" consumers have in mind when considering CSR. Academics and managers lack a tool for measuring consumers' perceptions of CSR (CPCSR). This research explores CPCSR and develops a measurement model. Based on qualitative data from interviews with managers and consumers, the authors develop a conceptualization of CPCSR. Subsequently, model testing and validating occurs on three large quantitative data sets. The conceptualization and the measurement scale can assist companies to assess CPCSR relative to their performance. They also enable managers in identifying shortcomings in CSR engagement and/or communication. Finally, the paper discusses implications for marketing practice and future research.
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Tsegai, Alek Melake, and Mohamud Hussein. "Corporate social responsibility (CSR) : Hur några av Sveriges mest hållbara företag jobbar med CSR." Thesis, Högskolan Dalarna, Institutionen för kultur och samhälle, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:du-37646.
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Responsible entrepreneurship is something that is making an impact in society and is taking amore important place among companies, and a concept associated with this is corporate social responsibility. It is a collective name for the responsibility companies are expected to take from society, including taking into account working conditions for employees and environmental impact. The following work intends to investigate how companies that are among Sweden's top 20 most sustainable companies list work with Corporate social responsibility (CSR). The purpose of the work is to understand how the companies work with CSR and this by analyzing and comparing the companies Systembolaget, Ikea and Stena recycling, which are all among the top 20 most sustainable companies in Sweden in 2020. Through relevant theory we have formed an interview guide as a basis for data collection. In total three respondents were interviewed, all of whom had a leading role in corporate responsibility. With an interview guide based on the four aspects of CSR economically, socially, environmentally and ethically a data has been collected. Through an inductive approach, we have drawn conclusions in relation to theory and literature. Since then, through analysis of empirical data, an understanding has been created in how companies work with CSR and how they relate to the theories. The results of the interviews showed that the companies work with CSR and in terms of the different aspects of CSR, there are similarities and differences between the companies. A common denominator for all companies is that of CSR in general. They believe that taking responsibility is part of running a company as the companies are part of society and have a great deal of influence. Furthermore, companies want to be considered legitimate and then take responsibility for their actions.<br>Ansvarsfullt företagande är något som tar allt större och viktigare plats bland företagen och ett begrepp som förknippas med detta är Corporate social responsibility. Det är ett samlingsnamn för ansvaret företagen förväntas ta av samhället, där bland att ta hänsyn till arbetsvillkor för medarbetare och miljöpåverkan. Följande arbete avser att undersöka hur företag som återfinns bland Sveriges topp 20 mest hållbara företaget lista arbetar med Corporate social responsibility (CSR). Syftet med arbetet är att förstå hur företagen arbetar med CSR och detta genom att analysera och jämföra företagen Systembolaget, Ikea och Stena recycling som alla finns bland topp 20 mest hållbara företagen i Sverige år 2020. Genom relevanta teori har vi format en intervjuguide som underlag för datainsamlingen. Totalt sett intervjuades tre respondenter där alla hade en tongivande roll i företagens ansvarstagande. Med en intervjuguide baserad på de fyra aspekter av CSR ekonomiskt, socialt, miljö och etisk har en data samlats in. Genom en induktiv ansats har vi dragit slutsatser i relation till teori och litteratur. Sedan genom analys av empirisk data har förståelse skapats i hur företagen jobbar med CSR och hur de förhåller sig till teorierna. Resultat av intervjuerna visade att företagens arbetar med CSR och vad det gäller de olika aspekterna om CSR finns det likheter och skillnader mellan företagen. En gemensam nämnare för alla företagen är det på CSR i allmänhet. De anser att ansvarstagande är en del av att styra ett företag då företagen är del av samhället och har ett stort inflytande. Vidare vill företagen anses vara legitima och tar då ansvar för sina handlingar.
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Löwengren, Frida, and Fredrik Johansson. "Corporate Social Responsibility - intressenternas betydelse för kommunikation av CSR." Thesis, Uppsala University, Department of Business Studies, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-89189.
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Russell, Ellina Osseichuk. "CEO and CSR : business leaders and corporate social responsibility." Thesis, Robert Gordon University, 2010. http://hdl.handle.net/10059/506.
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The increasing commercial and social pressure for business leaders to act in a socially responsible manner is undermined by the lack of standards in Corporate Social Responsibility (CSR) legislation, auditing, indexing, and reporting. Moreover, CSR research is fragmentary and often missing empirical corroboration. It lacks synthesis, uses CSR concepts and terms ambiguously, and is inconsistent in the identification of CSR practices, its formulation and institutionalisation. This study addresses these gaps and discontinuities by first synthesising a range of theories into an explanatory framework. This framework provides the pre-understanding for the collection and analysis of qualitative data drawn from the UK oil and gas industry. The findings highlight the heterogeneous and dynamic nature of CSR operationalisation. The analysis emphasises the dependence of CSR strategy formulation on business leaders’ personal beliefs and biases. These beliefs are tempered by balancing shareholders’ interests and stakeholders’ expectations, and are affected by the global (in the case of corporations) or the local (in the case of corporate subsidiaries and small-medium size enterprises) contexts. These appear to be the main factors influencing leaders’ CSR decisions. The findings also demonstrate a number of challenges that business leaders face when reconciling personal, organisational, industry, global, and societal values and ethical beliefs; and balancing traditional organisational goals, such as profit maximisation, with increased stakeholder empowerment in granting social legitimacy. In addition, the exploration of CSR institutionalisation reveals different approaches in corporate subsidiaries, which fluctuate between the CSR practices of corporate headquarters and those of SMEs. The analysis of these findings results in a proposed hybrid model of CSR Institutionalisation in the oil and gas industry, with a breakdown of identified factors affecting corporate, SMEs’, and subsidiaries’ leaders’ CSR decisions. This thesis contributes to the literature by proposing a number of concepts, including: CSR Nexus and CSR Dynamics models as conceptual syntheses of the theoretical framework; an empirically corroborated CSR Operationalisation model within the studied organisations suggesting a nonconformance with extant CSR research; an observed matrix of business leaders’ CSR Motivations highlighting their diversity in corporations, SMEs, and corporate subsidiaries. Finally, a conceptual CSR Convergence model is proposed, which outlines a comprehensive approach to CSR education and implementation. In a weak and ambiguous CSR regulation and legislation environment, this study endeavours to bridge the gap between CSR research, business organisations, and stakeholders by contributing to the enhancement of CSR understanding, education, and implementation.
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Eisenschmid, Nicola. "Corporate Social Responsibility (CSR) im Supply Chain Management (SCM)." Doctoral thesis, Universitätsbibliothek Chemnitz, 2014. http://nbn-resolving.de/urn:nbn:de:bsz:ch1-qucosa-108243.
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Gesellschaftliche Verantwortung (CSR) nimmt für Unternehmen bedingt durch steigenden Druck seitens verschiedener Stakeholder sowie veränderte gesellschaftliche Erwartungshaltungen und politische Rahmenbedingungen eine immer bedeutenderer Rolle im gesamten Wertschöpfungsprozess ein. CSR geht über die Unternehmensgrenzen hinaus und umfasst die mit dem eigenen Unternehmen verbundenen Leistungsersteller. Die Einkaufsfunktion übernimmt mit einem hohen Anteil am Wertschöpfungsprozess die wichtige Aufgabe, Leistungserstellung bei dritten Unternehmen (Lieferanten) einzukaufen. Häufig sind dies Lieferanten in Entwicklungs- und Schwellenländern mit teilweise stark abweichenden Produktionsbedingungen. Um fehlende Gesetze und nicht zertifizierbare Standards zu kompensieren, sind insbesondere große Unternehmen dazu angehalten, ihre Lieferantenbasis hinsichtlich CSR-Kriterien zu überprüfen und ein regelkonformes Verhalten sicherzustellen. Die vorliegende Dissertation verfolgt die Idee, die Notwendigkeit einer Integration von CSR als Bewertungskriterium in bestehende Prozesse zu untersuchen, um geeignete Lieferanten für eine strategische Beziehung bewerten zu können. Hierfür wird zunächst anhand von Experteninterviews die praxisorientierte Messmethode „CSR-IndexSA“ auf Basis einer Selbstauskunft entwickelt. Eine Überprüfung auf Reliabilität dieser Messmethode erfolgt mittels einer empirischen Erhebung bei einer hohen Anzahl von Zulieferunternehmen. Eine umfangreiche statistische Analyse bestehender Bewertungskriterien und -prozesse mit der erhobenen CSR-Performance dieser Lieferanten zeigt als Ergebnis eine notwendige eigenständige Integration von CSR als Bewertungskriterium mit einer nur geringen Auswirkung auf bestehende Prozesse. Anhand der empirischen Erhebung konnten desweiteren CSR-Risikofaktoren, wie Unternehmensgröße und Region bestätigt werden. Die Erkenntnisse der Untersuchung zeigen zudem, dass jene Lieferanten mehr Wert auf eine strategische Kunden-/ Lieferantenbeziehung legen, die auch eine hohe CSR-Performance aufweisen. Neben der Überprüfung und Sicherstellung von CSR rückt vermehrt die Information, Schulung und Weiterbildung zu CSR insbesondere von SMEs als Aufgabe für große Unternehmen in den Mittelpunkt<br>Based on increased pressure on the part of different stakeholders, changed expectations on social issues as well as political frameworks, corporate social responsibility (CSR) gains more importance within the whole process of value add. Social responsibility extends the limits of the focal enterprise and includes the whole supply chain. The purchasing function is responsible for the important task (within the value add process) to source goods and services from third parties, the suppliers. Often production partners in emerging countries follow different legal and social standards. In order to compensate missing legal requirements and standardized norms, large MNE need to regularly supervise their supply base and secure CSR by themselves. This doctoral thesis aims to investigate the necessity of the integration of CSR as evaluation criterion in existing processes, with the result to be able to evaluate suitable suppliers for strategic relationships. Therefore based on expert interviews the method „CSR-IndexSA“ is being developed. This CSR-IndexSA allows the suppliers’ evaluation with a self assessment. The method is being proved for its reliability and is being adopted in a large scale empirical study involving numerous suppliers. The broad statistical analysis of existing evaluation criteria and processes with the measured suppliers’ CSR performance shows the need of the integration of CSR as independent criterion within the supplier evaluation process. The effects on existing processes are proven to be minor. Those results point to further relations between the “classical” criteria for evaluation and various CSR dimensions (e.g. environmental management) and give advice for an improved supplier evaluation. Furthermore CSR risk factors such as company size or region can be identified through the empirical survey. Long-term partnerships mean an increasingly important success factor in customer supplier relationships. The survey’s results show also that those suppliers who value a strategic relationship as important also have a high rating regarding CSR performance
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Mengel, Niklas. "Drivers of Corporate Social Responsibility (CSR) in Family Businesses." Master's thesis, Vysoká škola ekonomická v Praze, 2016. http://www.nusl.cz/ntk/nusl-264545.
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This thesis analyzed the Drivers and Implementation Approaches of Corporate Social Responsibility (CSR) in Family Businesses. Qualitative Analysis based on Semi-Structured Interviews was conducted in the region of Southern Lower Saxony and later on quantified through category-based Content Analysis. The results suggest that Drivers of CSR can be divided into value-based and strategic, and Implementation Approaches into informal and formal. Family Businesses are more likely to be driven by values and implement an informal approach. Further, a model to define CSR, called Four-Peak Pyramid of Corporate Social Responsibility, was developed. It consists of two fundamental stones of CSR, Compliance and Profitability, and four peaks called Marketplace, Workplace, Community and Environment.
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Lili, Chang, and Cheng Jiaqi. "Consumer Responses to Corporate Social Responsibility (CSR) in China." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-328238.
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With the development of multinational companies (MNCs), corporate social responsibility (CSR) has become a very important component of corporate activities. However, the commitment to CSR in China has been very low. Chinese consumers are becoming less willing to accept different treatment from MNCs, but there has been a little study of CSR problems in the Chinese market or the response of Chinese consumer. This study provides preliminary evidence that consumer response about the CSR behavior of multinational corporation is determined by three factors, perceived CSR, trust of CSR, and awareness of CSR, and addresses how these different factors influence Chinese consumer response in terms of Corporate Evaluation and Purchase Intention. Additionally, this work analyzes the relationship between consumer demographics and consumer response to CSR. The results show that trust of CSR and awareness of CSR has a significant influence on Chinese consumer response. Perceived CSR has a significant influence on Chinese consumer response to corporate evaluation but not on Purchase Intention. In addition, the data did not reveal a relationship between consumer demographics and consumer response to CSR.
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Bothén, Sandra, and Philip Waern. "Att kommunicera med corporate social responsibility : Fallet ICA." Thesis, Högskolan i Halmstad, Sektionen för hälsa och samhälle (HOS), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-21842.
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Syftet med studien är att undersöka hur ICA arbetar med corporate social responsibilty och hur de väljer att kommunicera ansvarstagandet samt hur det uppfattas av deras konsumenter. Metoderna som använts är textanalys med retorisk inriktning, analys av sekundärempiriskt material med ett hermeneutiskt synsätt. I analysen framgår det att det finns mycket information om ICAs arbete om CSR, men nästan ingen information om hur de kommunicerar ansvarstagandet. Undersökningar som genomförts visar att konsumenter anser att informationen om ICAs arbete med CSR är bristfällig. Det finns ett behov hos konsumenterna, som önskar förbättrad kommunikation och information av ICAs samhällsansvar.
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Heed, Emilia, and Hanna Törnbom. "Corporate Social Responsibility : Varför ska banker ta ett ansvar?" Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-19123.
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The purpose of this thesis is to gain a deeper understanding about why Swedish banks choose to work and report CSR and also analyze differences and similarities between two banks. Research question: Why do Swedish companies within the financial sector choose to report and work with Corporate Social Responsibility? The major incentives to work and report CSR are because it benefits bank´s businesses, which is driven by stakeholders. Stakeholder pressure is also an important incentive, especially pressure from customers and employees. The incentives that differed between the two banks were morality of the business leader, society and the priority of stakeholders. The incentives that we could not support were guidelines and competitors-
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Kjellin, Daniel, Sara Jonsson, and Jessie Wing Yan Mak. "Attitudes of Swedish corporate managers towards Corporate Social Responsibility." Thesis, Jönköping University, Jönköping International Business School, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-13116.
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Nilsson, Daniel. "Corporate Social Responsibility : What to do?" Thesis, Högskolan Kristianstad, Sektionen för hälsa och samhälle, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-14763.
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The focal point for this thesis is corporate social responsibility and how it can affect competitive advantage. This study is conducted within the pharmaceutical industry, an industry that is claimed to have a very high level of social responsibility. Thus, understanding what kind of CSR factors that contributes to competitive advantage might be seen as a relevant field of study. The purpose if this study is to explain what kind of social responsibility factors that generates competitive advantage for pharmaceutical companies. The method used in this thesis is a content analysis, where pharmaceutical companies´ social responsibility reports are viewed and where the appearance of certain key words associated with CSR factors were counted. The following CSR factors have been used: human rights, labour practice, environment, fair operating practice, consumer issues and community involvement and development. Findings of this study indicate that consumer issues and community involvement and development are positively related to competitive advantage for pharmaceutical companies. The main limitations of this study are that findings are only applicable for the pharmaceutical industry. Also, since the sample is relatively small (N=25) it might be hard to replicate the findings of this study. This might alter the generalizability ability. The original value of this study is that it is a step towards understanding what kind of CSR factors that contributes to competitive advantage for pharmaceutical companies. Key words: pharmaceutical, CSR, corporate social responsibility, competitive advantage.
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Beccu, Gabriele. "Positive effects of strategic corporate social responsibility." Master's thesis, NSBE - UNL, 2012. http://hdl.handle.net/10362/9591.
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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics<br>In recent years scholars have been developing various theoretical models to measure the effects of corporate social responsibility activities on customer perceptions and on customer-company identification. While significant advances have been made in demonstrating the positive effects of CSR initiatives, little research has been focused on how a structured approach to CSR affects these variables. This study aims to demonstrate the major positive effects of a strategic approach to CSR in comparison to a philanthropic approach, and to provide managers with useful advices for the creation of shared value for the society.
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Rieschick, Giselle. "Corporate Social Responsibility and Corporate Financial Performance in the Food and Beverage Industry." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/4677.
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Corporate executives have a responsibility to stakeholders to justify expenses, including those devoted to corporate social responsibility (CSR) initiatives, and strengthen the organization's financial position. Due to a lack of consistent information, some food and beverage industry managers do not understand the relationship between social and environmental CSR initiatives and financial performance. Grounded in stakeholder and ethical theory, this quantitative correlational study examined the relationship between 2 variables: the independent variable of social and environmental CSR activities, for which the 2016 Best Corporate Citizens index of 'Corporate Responsibility Magazine' served as a proxy, and the dependent variable of financial performance, as measured by reviewing a 24-month return on assets. The significance test appears twice for a bivariate regression analysis: The F test reported as part of the ANOVA table and the t test associated with the independent variable in the coefficients table. The p value is the same as they are the same test. The yield was: F(1, 10) = .246, p = .633 and t(10) = .496, p = .633. The magnitude of the correlation coefficient was .173, which suggested that financial performance had no relationship with social and environmental CSR initiatives. When reviewing the overall financial rank of all 100 companies in the BCC index, a similar trend emerged. The yield was: F(1, 99) = .202, p = .654 and t(99) = -.449, p = .654. The extent of the correlation coefficient was -.045, which suggested that financial performance had no relationship with social and environmental CSR initiatives. This study has an implication for positive social change with management's decisions about social and environmental sustainability initiatives.
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Buden, Ivana, and Louise Connett. "Consumer reactions to different forms of CSR communication." Thesis, Högskolan Dalarna, Företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:du-21879.
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Aim Companies around the world are making sizeable investments into CSR initiatives, but ensuring appropriate returns on these investments remains challenging. Therefore, it is of value to study the communication of corporate CSR efforts. The purpose of this study is to investigate how consumers react to rational versus emotional message strategies in CSR communication. Two categories of consumer reactions were considered: trust and purchase intention. Methods Qualitative research with four focus groups was conducted. Participants discussed three texts regarding a CSR project, utilising a rational, emotional and a hybrid rational-emotional message strategy respectively. The conversations focused on trust towards the communication and purchase intention. Results Trust - All of the respondents viewed the rational text over the emotional text as more trustworthy, but they most positively reacted to the combined strategy. Rational information was viewed as more reliable by many participants, with emotional cues adding value by better holding their attention. Purchase intention – Participants more positively reacted to the rational CSR communication strategy, compared to an emotional strategy. For approximately half of respondents, the hybrid strategy targeting both rational and emotional cues was the most successful in terms of purchase intention. Upon further analysis, it was identified that this division in respondents’ opinions may reflect a gender difference, where men portrayed the more task oriented and women the socially sensitive consumers. Conclusions The findings support previous research championing the use of rational strategies over emotional strategies in CSR communication. A number of managerial implications that can be used by companies in order to better communicate their CSR activities and increase returns on CSR-related investments are provided.
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Bravo, Gonzalez Ramon. "Corporate Social Responsibility and Brand Value in Luxury." Thesis, University of Glasgow, 2017. http://hdl.handle.net/10919/78038.
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One of the most important assets that luxury firms have is brand value, an intangible asset influenced by consumer and company-led actions. CSR is a company-led action, which depending on how it is managed, can either increase or decrease brand value. This research explores the role of CSR within luxury and how it, together with other factors, contributes to brand value in luxury. To conduct this work, a mixed methods approach was selected. A theoretical framework was built with input from the literature and interviews with key interviewees from the luxury industry. Then, the theoretical framework was tested quantitatively. The quantitative analysis was conducted with a dataset based on consumer panels, and additional secondary data including Bloomberg, CSRHub, Dow Jones Sustainability Index (DJSI), Interbrand, and company reports. The results were subject to ‘credibility checks’ with interviewees from the industry. The results from this research suggest that despite the importance of brand value within luxury; brand value is not widely understood by the industry and it is not measured, managed or leveraged. This research also suggests that CSR, company size, having controlled distribution, country of origin, marketing and research and development (R&D)/design, energized differentiation, esteem, and relevance; are critical factors to brand value. Consequently, luxury brands need to manage all these determinants to be able to create and preserve brand value. Nevertheless, while all these determinants are important, their importance can vary by brand; depending on brand size, brand category, target market, and whether the brand is heritage or non-heritage.<br>PhD in Management
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Šimčíková, Eunika. "Aktuálne trendy v Corporate Social Responsibility." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-82016.
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The aim of the thesis is to identify current trends in the field of Corporate Social Responsibility (CSR). The theoretical part of the paper deals with the evolution of CSR, the basic conceptual approaches, motivation of companies to adopt responsibile business pracitices, and the dominant global trends. The practical part assesses the relevance of CSR trends for one of the world's largest companies - General Electric.
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HuangFu, JiangBo. "Corporate Social Responsibility (CSR) and Profit Performance: CSR for Profitability, CSR for Social Welfare, or CSR for both Profitability and Social Welfare?" OpenSIUC, 2017. https://opensiuc.lib.siu.edu/theses/2180.
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This study focuses on the topic of CSR and profitability and extends the current literature on the topic by examining the relationship between CSR and profitability from a game theory setting. Specifically, this study implements game modelling and develops two parts of analysis on the topic of CSR and profitability. The goal of part one analysis is to investigate competing CSR firms in comparison with competing non-CSR firms. The part two analysis is to study a CSR firm and a non-CSR firm that compete in the same market in two scenarios. In scenario 1, the CSR firm and its non-CSR counterpart compete for profitability. In scenario 2, the CSR firm is operating to optimize its defined welfare objective; whereas the non-CSR operates for a maximized profit level. The solutions to the models complemented with a detailed analysis reveal that the CSR could actually gain strategic and competitive advantages over its non-CSR counterpart in both defined scenarios. However, this study does not intend to advocate a positive relationship between CSR and profit performance. The positive relationship is qualified, and whether or not the relationship is positive, as this study shows, is dependent on the firm’s tactics.
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Kong, Xiangying, and Sainan Li. "BUSINESS GROWTH WITH CSR (CORPORATE SOCIAL RESPONSIBILITY) AND 6A MODEL." Thesis, Högskolan i Gävle, Akademin för teknik och miljö, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-16583.
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Jogie, Greg, and Ayaz Shukat. "How do Global Retail Companies utilize Corporate Social Responsibility (CSR)?" Thesis, Blekinge Tekniska Högskola, Sektionen för management, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-3046.
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Corporations around the world are today acknowledging more and more the need of long-term sustainability strategies integrated into their core businesses. This has led to the use of the Corporate Social Responsibility (CSR) framework. H&M and UNIQLO are no different. They are established global retailing companies and heavily affected by the consumers demand of a sustainable work process. The demands are often heard when news hits of problems in the supply-chain. This can be issues like unsatisfactory working conditions in factories, environmental issues caused by production and general imbalance of labor policies. Such problems have put pressure on the companies to enact a proper reporting framework for their sustainability efforts and that is the focus of this thesis. The objective is to understand how well the organizations’ have been using CSR and the goal is to look at their behavior within their supply chain processes and their environmental focus. We will then benchmark them according to the sustainability measurement framework called Global Reporting Initiative (GRI). GRI is a framework widely used by the top global companies today and as it has a diversified perspective on CSR; it can expand the views of CSR from the consumer and the corporate perspective to a global reporting perspective. That perspective is unbiased and globally accepted. The conclusions drawn in the end of the thesis, shows the similarities and differences of the companies CSR actions and the gap that they need to fill to really strengthen their focus on CSR. A way forward is to understand these gaps and create a strategy which will help the companies overcome these obstacles in the long run.<br>Företag runt om i världen i dag erkänner mer och mer behovet av långsiktigt hållbara strategier integreras i sin kärnverksamhet. Detta har lett till användandet av Corporate Social Responsibility (CSR) ram. H & M och UNIQLO är inte annorlunda. De är etablerade globala detaljhandelsföretag och som drabbats hårt av konsumenterna efterfrågan på ett hållbart arbetsprocessen. Kraven är ofta hörs när nyheten träffar av problem i försörjningskedjan. Det kan vara frågor som otillfredsställande arbetsförhållanden i fabriker, miljöfrågor som orsakas av produktion och allmän obalans i arbetsmarknadspolitiska åtgärder. Sådana problem har satt press på företagen att anta en korrekt rapportering ramar för deras hållbarhetsarbete och det är fokus för denna uppsats. Målet är att förstå hur väl organisationerna har använt CSR och målet är att titta på deras beteende inom ramen för sina processer leverantörskedjan och deras miljöfokus. Vi kommer då att jämföra dem enligt en hållbar mätning ramverk kallat Global Reporting Initiative (GRI). GRI är ett ramverk ofta används av högsta internationella företag idag och eftersom den har ett diversifierat perspektiv på företagens sociala ansvar, det kan utöka åsikter om företagens sociala ansvar från konsumenten och företagets perspektiv på en global rapportering perspektiv. Detta perspektiv är opartiskt och globalt accepterad. De slutsatser som dras i slutet av avhandlingen visar likheter och skillnader i de bolag CSR insatser och det tomrum som de behöver för att fylla för att verkligen stärka sitt fokus på socialt ansvarstagande. En väg framåt är att förstå dessa skillnader och skapa en strategi som kommer att hjälpa företagen att övervinna dessa hinder i det långa loppet.
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Lönn, Mattias, and Christoffer Holm. "Corporate Social Responsibility : En studie om hur CSR kan mätas." Thesis, Linnéuniversitetet, Institutionen för ekonomistyrning och logistik (ELO), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-45298.
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Inledning Corporate Social Responsibility har under senare år uppmärksammats allt mer, inte minst inom energibranschen som blivit kritiserad för sin stora miljöpåverkan. Arbetssättet med CSR leder till en ökad samhällsnytta men allt fler företag väljer också att arbeta med konceptet i förhoppning om ökad lönsamhet. Genom att koppla ihop CSR med företagets övergripande strategier skapas förutsättningar för samhälls- och affärsnytta. Trots att CSR blivit ett allmänt accepterat uttryck råder dock en begreppsförvirring om vad konceptet faktiskt innefattar. Syfte Studiens syfte är tvåfaldig; dels ämnar studien konkretisera konceptet CSR för att studera hur kommunalt ägda energibolag kan arbeta med prestationsmätning för intern styrning av CSR-åtaganden, dels ämnar studien bistå Nogap med förslag för vilka prestationsmått som skulle kunna användas i deras koncept Hållbar lönsamhet. Metod Studien tog i ett ursprungsskede form av en litteraturstudie vilken mynnade ut i en konceptuell modell och en teoretisk referensram. Modellen låg sedan till grund för fördjupad förståelse av CSR inom tre kommunalt ägda energibolag. CSR och prestationsmätning kombinerades och analyserades sedan genom en tematisk analys. Slutsats Inom kommunala energibolag är det fullt möjligt att kombinera prestationsmätning och CSR, men för att möjliggöra mätning krävs först att konceptet CSR bryts ned till identifierbara verksamhetsnära aktiviteter. Genom att styra CSR-aktiviteterna med prestationsmätning skapar kommunala energibolag möjlighet att samtidigt bidra till både samhälls- och affärsnytta och således mot en hållbar lönsamhet.<br>Introduction Corporate Social Responsibility has been a current topic over the last years. The topic has especially been debated in the energy industry due to the industry’s effect on the environment. Working with CSR leads to increased public welfare but more companies determine to work with CSR for profit ambitions. By connecting CSR with strategies there are possibilities for both increased public welfare and business advantage. Despite that CSR is recognized as a common accepted expression, there’s still a confusion of the concepts meaning. Purpose The purpose of the study is dual; partly the study aims to concretize the concept of CSR to study how municipal energy companies may work with performance measurement for management control of CSR commitments, partly the study aims to assist Nogap with suggestions of performance metrics that would be applicable for their concept Sustainable profit. Method In the beginning, the study was based on a literature study that resulted in a conceptual model and a theoretical framework. The model formed the basis for a more depth understanding of CSR within three municipal energy companies. CSR and performance measurement then were combined in a thematic analysis. Conclusion Within municipal energy companies it’s possible to combine performance measurement and CSR, but to measure, the concept needs to be concretized to operational and identifiable activities. By managing CSR activities with performance measurement, municipal energy companies have opportunities to contribute to both public welfare and business advantage and thus a Sustainable profit.
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Rana, Padmakshi. "Exploration of corporate social responsibility (CSR) in food manufacturing companies." Thesis, University of Cambridge, 2011. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.609401.
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Quinio, Kristine. "Practice and perception the diffusion of Corporate Social Responsibility (CSR) /." Connect to Electronic Thesis (CONTENTdm), 2009. http://worldcat.org/oclc/457045937/viewonline.
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Ergül, Anghela, and Tibella Massi. "Corporate Social Responsibility : En fallstudie om intern kommunikation av CSR." Thesis, Högskolan i Gävle, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-30467.
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Olsson, Caroline, and Linda Rottbers. "Har betydelsen av Corporate Social Responsibility ökat?" Thesis, Uppsala University, Department of Business Studies, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-127098.
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<p> Sociala och miljömässiga faktorer har kommit att få allt större betydelse för företag i såväl deras verksamhet som för deras fortlevnad. Medvetenheten kring ansvarsfullt företagande har ökat på dagens marknad och med avseende på lönsamhet och marknadsvärde är syftet med denna uppsats att undersöka huruvida betydelsen för Corporate Social Responsibility (CSR) har ökat. Undersökningen genomförs genom att testa korrelationen mellan CSR och lönsam-het (ROA) respektive marknadsvärde (E/P-tal), för företag noterade på Stockholmsbörsen mellan åren 2006 och 2009. För att ytterligare kunna uttala oss om huruvida sambandet mel-lan CSR och lönsamhet stärkts över perioden genomförs Fishers Z-transformation, där likhe-ten mellan korrelationskoefficienter testas. Resultaten för undersökningen påvisar ett positivt samband mellan CSR och lönsamhet, men däremot ges inget stöd för att sambandet mellan CSR och lönsamhet stärkts över den undersökta perioden. För sambandet mellan CSR och marknadsvärde visar resultaten i huvudsak på ett nollsamband, då korrelationen för samtliga år rör sig kring noll. De återfunna sambanden i denna undersökning förklaras med skillnader i branschtillhörighet och företagsstorlek för de undersökta företagen, men även att landsspeci-fika och konjunkturmässiga aspekter har påverkan. Trots avsaknaden av statistiskt bevis kommer vi till slutsatsen att betydelsen av CSR har ökat med avseende på lönsamhet, då andra faktorer tyder på en ökad betydelse. För marknadsvärde kan däremot inga sådana slut-satser dras.</p><br><p>Owing to growing awareness concerning responsible actions in the market-place the purpose of this essay is to investigate whether the importance of CSR has increased. The survey is carried out by testing the correlation between CSR and profitability (ROA) and between CSR and market value (E/P), for companies listed on the Stockholm Stock Exchange between year 2006 and 2009. To further investigate whether the relationship between CSR and profitability has strengthen Fishers Z-transformation is conducted to test the similarity between correlation coefficients. The results of the study shows that a positive relationship exists between CSR and profitability, but there is no statistical evidence that the relationship between CSR and profitability has strengthen over the period. Concerning the relationship between CSR and market value the result of the survey shows a correlation around zero for the period and therefore we conclude that there is a zero correlation between CSR and market value. The relationships of this study can be explained by differences in industry affiliation and company size, as well as country and cyclical aspects. We come to the conclusion that, in terms of CSR and profitability, the importance of CSR has increased over the period investigated. However, concerning CSR and market value no general conclusions can be drawn. </p>
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Andersson, Charlie, and Susanne Ikonen. "Corporate Social Responsibility : Strategisk Tillämpning Mellan Olika Branscher." Thesis, Södertörn University College, School of Business Studies, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-1854.
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<p><strong>Corporate Social Responsibility</strong></p><p>This thesis intends to exam the strategic use of Corporate Social Responsibility within fifthteen different companies, classified/divided into three various industries. The aim is to compare the three different industries, to look for disparities and similarities in their use of CSR. The disseration looks into both variance and resemblance in the use of Corporate Social Responsibility between the companies within the same branch of trade and between the industries.</p><p><strong>The industries of intrest</strong></p><p>The three industries that the study has focus on is consumer, manufacturing and service related industries. Where the consumer industry is classified as companies with direct sales towards private consumers, the physical citizen. The manufacturing industry is classified as companies that manufacture products but that does´nt sell their products directly to the regular consumer. The manufacturing industry contains of companies which maincustomer is other companies. The services industry consists of companies that only sell different kinds of services and no physical goods nor any production of goods.</p><p><strong>Selected Companies </strong></p><p>All the businesses in the thesis is swedish companies selected from a list consisting of companies with the highest turnovers in Sweden, excluding subsidaries. All of the selected companies is choosen among the companies within the hundred highest turnovers in Sweden. The selected companies for the study is IKEA, H&M, Ica, COOP and Shell within the consumer industry. Atlas Copco, SCA, Electrolux, Volvo Group and Skanska within the manufacturing industry and TeliaSonera, Vattenfall, SAS, Nordea and If Skadeförsäkran (insurance) within the service industry.</p><p><strong>The way of investigation </strong></p><p>The survey has looked into annual reports, sustainable reports and pressreleases to investigate and analys the companies and the industries occurrence and communication of their Corporate Social Responsibility. Among the occuring information collected regarding CSR, the study has focused on which way the firm has choosen to communicate, which projects they choose to support and get involved in. Finally it has also looked to which partners the choose to cooperate with. The years in focus has been 2006 to the end of april 2008, but with a head focus on 2006 years activity regarding Corporate Social Responsibility.</p><p> </p><br><p><strong>Inledning </strong></p><p>I dagens samhälle har den globala marknaden kommit att få allt större och större betydelse. För att kunna hantera den globala marknaden på ett mer hållbart sätt och för att utveckla en väg för säkrare hållbarutveckling efterfrågades riktlinjer från företag och större globala organisationer. Som en respons på denna efterfrågan skapades förenta nationernas initiativ Global Compact och företagen har börjat arbeta med Corporate Social Responsibility. Global Compact och CSR är även en reaktion på en allt ökande omvärldsdebatt bland världens olika medier och invånare. Medvetenheten och välviljan att förändra och hjälpa sin omgivning har blivit en viktig faktor för såväl konsumenter, investerare så som den egna personalen inom de olika företagen. Tillsammans har detta skapat en stor betydande efterfrågan på ökat företagsansvar. Allt detta är faktorer som under senare år skapat en ny era för Corporate Social Responsibility.</p><p><strong>Syfte och Problemformulering </strong></p><p>Denna uppsats syftar till att främst undersöka hur företag strategiskt tillämpar och använder sig av CSR inom och mellan olika branscher. Att undersöka inom vilka områden företagen är verksamma inom, samt vilka samarbetspartners som har valts. Uppsatsen ämnar kartlägga hur fördelningen av CSR – arbete ser ut inom områdena, miljö, socialt ansvarstagande och arbetsförhållanden, samt vilka samarbetspartners som valda aktörer utövar sin CSR genom. Vald tidsperiod för studien är verksamhetsåren 2006, 2007 samt perioden 1 januari – 15 maj 2008.</p><p><strong>Metod </strong></p><p>Uppsatsen baserar sig på en deduktiv surveyundersökning en kvantitativ ansats valdes där datan har varit av deskriptiv statistisk art, detta för att för att möjliggöra jämförelser mellan företagen och de olika branschområdena. Datainsamlingen skedde från primärkällor, det vill säga genom att granska företagens pressreleaser, årsredovisningar och hållbarhetsrapporter/ CSR rapporter från den valda undersökningsperioden, dessa fanns tillgängliga på företagens hemsidor. Studiens totala population Sverige har sedan fått fungera som en övergripande population åt de tre valda branschområdena, utgörande underpopulationer. Urvalet, företagen består av fem företag inom respektive bransch, där de utvalda företagen valts ut baserat på omsättning inom Sverige exklusive utländska dotterbolag.</p><p><strong>Bakgrund </strong></p><p><strong>Corporate Social Responsibility – Tre Dimensioner </strong></p><p>CSR kan delas in i tre underkategorier, socialt ansvarstagande, arbetsförhållanden och miljö. Socialt ansvarstagande handlar om att företagen skänker pengar till välgörande ändamål, men även att företagen försäkrar sig om att inte arbeta inom länder som exempelvis kränker de mänskliga rättigheterna. Arbetsförhållanden är en del av CSR, det har blivit väldigt viktigt för företag att utvärdera arbetares arbetsförhållanden. Att produktionen sker på ett humant och rättvist sätt både inom den egna organisationen likaväl som vid inköp och produktion relaterat till externa aktörer. Den del som kallas för miljö inom företagsansvar kan bestå av processer så som att utveckla produkter som kan tillverkas, användas och återvinnas under förhållanden som får så liten påverkan som möjligt på miljön. Företags miljöansvar kan dock även komma att tillämpas genom att företagen stödjer olika organisationer som arbetar för minskad miljöpåverkan.</p><p><strong>Analys </strong></p><p>Vid jämförelse av samarbetspartners mellan de olika branscherna, visade de sig att tjänsteföretagen var den bransch där de förekom minst samarbetspartners. Konsumentföretagen visade sig vara de företag med flest förekommande samarbeten. Gemensamt för alla företag var att valet av samarbetspartners var differentierat både mellan och inom branscherna. Inom samtliga undersökta branschområden visade sig hållbarhetsrapporter vara den mest dominerade kommunikationsformen, hälften av all kommunikation under 2006 skedde via hållbarhetsrapporter. Minst förekommande för 2006 för de tre valda branschområdena var CSR - kommunikation via pressreleaser. Miljöprojekt är de projekt som under 2006 var mest förekommande hos de tre branschområdena gemensamt, 66 projekt av totalt 145 projekt var under 2006 projekt inom miljö. Projekt relaterade till socialt ansvarstagande eller arbetsförhållanden var relativt lika förekommande, dock var projekt inom socialt ansvarstagande någon mer förekommande med 44 projekt av 145 mot arbetsförhållandens 35 av 145 projekt.</p><p><strong>Slutsatser </strong></p><p>Val av samarbetspartners skiljer sig mellan företagen och branscherna, det är endast ett fåtal samarbetspartners som förekommer hos flera företag. En anledning till detta skulle kunna vara att företagen inte väljer samma samarbetspartners, dels för att de har olika målsättningar med sitt CSR – arbete men även för att undvika en kamp om vilket företag som ger mest stöd till en viss organisation. Hållbarhetsrapporter är den mest förekommande kommunikationsformen, en av anledningarna kan vara att rapportera kan användas av företagen för att skapa uppmärksamhet kring företagets CSR – arbete. Ett sätt att tydligt visa utåt mot intressenter att företaget har uppmärksammat CSR – trenden är genom att publicera CSR – rapporter. Många företag kommunicerar sitt CSR – arbete via årsredovisningar, detta är ett enkelt sätt att kommunicera sitt engagemang till intressenter i form av finansiärer, investerare, aktieägare med flera. Många årsredovisningar innehåller en omfattande redogörelse över företagets arbete, som kan liknas vid en hållbarhetsrapport. Sammanlagt för alla branscher så är det endast en liten del av företagens arbete inom CSR som kommuniceras via pressreleaser. En eventuell anledning till detta kan vara att företagen huvudsakligen vill kommunicera sitt CSR – arbete till intressenter i form av finansiärer, investerare, myndigheter, aktieägare med flera. Pressreleaser leder till publiceringar i olika former av media, vilket riktar sig till en större del intressenter än kommunikation via hållbarhetsrapporter och årsredovisningar. Totalt sett för alla branscher är att miljöprojekten är övervägande, en anledning till detta är att företagen anpassar sig till intressenternas efterfrågan och för tillfället är miljöproblemet en dominerande fråga inom samhällsdebatten. Konsumenterna vill bidra till en bättre miljö och ett sätt att göra detta är just genom att köpa miljövänligare produkter och stötta de företag som är engagerade inom området. För finansiärer så är det viktigt att investera i företag som anses miljövänligare då detta minskar risken att företaget får negativ publicitet ledande till missnöjda kunder och en minskad vinst på grund av sin brist på miljöansvar.</p>
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Lindfors, Sam, Samir Ghaddab, and Josefine Jonsson. "Corporate Social Responsibility inom banksektorn : En fallstudie av Nordeas CSR-strategier." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-18256.
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Abstract Title: Corporate Social Responsibility within the banking-sector – A case study of the CSR-strategies of Nordea. Seminar date: 130108State University: Mälardalen University – Västerås Institution: School of Sustainable Development of Society and Technology Level: Bachelor Thesis in Business Administration – FÖA300Authors: Samir Ghaddab, Josefine Jonsson, Sam Lindfors Examinor: Cecilia Lindh Thillenius Supervisor: Magnus Linderström Pages: 35 Attachments: 1 Key words: CSR, bank, sustainability, communication, awareness Research questions:- What is the nature of CSR-related work in Nordea, and how do they practice CSR? - How can Nordea raise awareness about CSR among employees and other stakeholders? Purpose: The purpose with this thesis was to get an increased understanding about how Nordea interprets CSR and how they work with CSR. Finally with relevant theories in mind, this thesis presents suggestions on possible changes and opportunities within Nordea’s CSR-activities and how they can co-operate with NGO’s like CSR Sweden. Methodology: A qualitative study with deductive methods. A case study has been done with semi-structured interviews at a company and a nonprofit organization. Conclusion: The reality in which Nordea operates conforms to the theories presented in the thesis when we look at the driving forces behind working with CSR and the demands on the company that stakeholders have. Nordea meets the requirements for “totally liable business” in the theory provided by Carroll, and thus they are working with an extended CSR-programme which includes actively supplying services that takes the stakeholders’ demands and needs into consideration. Since Nordea is active in multiple countries, their CSR-initiatives become complex which means taking multiple factors into consideration when working with those initiatives. This, among other things, means following standardized guidelines which helps clarifying their business values. Since the demands vary depending on the market and country in which they operate, their adaptability has to be high. The identification of these needs should be done through cooperation with national interest groups that carries members from different trades, which could lead to a higher rate of knowledge. There is also lack of awareness about the CSR-initiatives. This awareness needs tending to. Nordea should communicate more with their stakeholders about CSR and also host workshops and other means of education for the employees. This should result in a higher rate of awareness about CSR within the whole organization which leads to all parts of the company being able to help with communicating and spreading awareness to a greater span of stakeholders.
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Amiot, André, and Johansson Fredrik Hallin. "Corporate Social Responsibility, Corporate Governance and CEO compenastion incentives." Thesis, Högskolan i Gävle, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-28334.
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Society's awareness of the importance of environmental-, social- and economic issues has increased over the last decades. This increased interest has led to the development of the Corporate Social Responsibility concept (CSR) in which companies actively work simultaneously with environmental, social and economic issues that extend beyond what is legally required by these companies in order to achieve a more sustainable society. As the interest in CSR has increased, a debate whether CSR is value-creating or should be considered an agency cost has arisen. To approach this question previous researches have used the CEO compensation to examine if the engagement in CSR actually is an agency cost or a value creating activity and found that agency costs can be mitigated by tying incentives to performance. Based on these assumptions this study will examine the link between CSR and agency costs using the existence of a CSR related compensation incentives for CEOs related agency costs. This study is characterized to be positivistic and within the field of positive accounting research as it has deductive approach in which hypotheses are formulated that this study intends to test which are based on what fundamental economic theories and previous research have found that may affect agency costs. The empirical data are manually collected from companies’ on NasdaqOMX Stockholm 2016 annual reports followed by an analysis of the data using univariate t-test and multiple regressions in order to relate these findings to previous research. This study finds no direct evidence that CEO compensation incentives related to CSR affect agency costs which means that we have not closed the ongoing debate whether CSR engagement is creating shareholder value or should be considered an agency cost. Nonetheless, the results show indications that agency costs are higher for companies that use CEO compensation incentives related to CSR which indicates that CSR is not beneficial to shareholders but should instead be regarded as an agency cost at the expense of shareholders. The result also indicates that a positive accounting research is not particularly useful on a small stock market with reliable results because the findings can not be generalized in a broader perspective
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Jansson, Erica, and Isabell Ljungberg. "Corporate Social Responsibility : en fallstudie om fem svenska klädföretag." Thesis, Högskolan i Halmstad, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-31278.
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ProblembakgrundStora mängder av jordens resurser används för att tillverka varor och tjänster för att mötakonsumenters behov. Företag kan avhjälpa en del av problemet genom att göra hållbarainvesteringar i sina verksamheter. Att sträva efter hållbarhet har idag blivit ett krav och enförväntning från företagens intressenter, för att kunna vara konkurrenskraftiga. Begreppet CSR(Corporate Social Responsibility) är svårdefinierat och ingen tydlig definition finns gällande dessomfattning. Ett CSR-arbete innebär att företag ska ta ett frivilligt ansvar, utöver det som ärlagstiftat, vilket medför att de blir vinstdrivande samtidigt som de bidrar till ett hållbart och bättresamhälle. SyfteSyftet med denna studie är att skapa en större förståelse kring begreppet CSR och granska vilkadrivkrafter som kan ligga bakom företagens CSR-arbete, samt att beskriva hur svenska klädföretag, kan ta hänsyn till begreppet vid investeringar. MetodGenom en kvalitativ och deduktiv ansats genomfördes denna fallstudie för att besvara de uppsattafrågeställningarna. Detta har gjorts med hjälp av en skrivbordsundersökning genom att studerafem klädföretags hållbarhetsredovisningar, vilka var Björn Borg, Gina Tricot, KappAhl, MQsamt Polarn O. Pyret. SlutsatsSlutsatsen som denna studie resulterat i är att svenska klädföretags CSR-arbete drivs utifrån deförväntningar och krav som företagets intressenter ställer på dem. Vid investeringar tar företagenhänsyn till CSR genom att ställa höga krav på leverantörerna och utbildar även dessa. Hänsyn tasäven genom att investera i hållbara material och kontrollera att företagen uppfyller kraven somställs.<br>BackgroundLarge amounts of the earth's resources are used to produce goods and services to meet consumer needs. Companies can remedy part of the problem by making sustainable investments in their businesses. Today, in order to be competitive, companies must strive for sustainability in order tomeet the expectations of corporate stakeholders. The concept of CSR (Corporate SocialResponsibility) is difficult to define, and no clear definition exists regarding its scope. Working with CSR means that companies take voluntary responsibility beyond what is legislated, whichmeans that they will profit while contributing to a sustainable and better society. PurposeThe purpose of this report is to create a greater understanding of the concept of CSR, examine the driving forces that may be behind corporate work with CSR, and describe how Swedish clothing companies can take into account the concept of investments. MethodIn this report, a qualitative and deductive approach was used to answer a set question. This was done with a desk-based review by studying five clothing company’s sustainability reports. The companies included Björn Borg, Gina Tricot, KappAhl, MQ and Polarn O. Pyret. ConclusionThe report concludes that the discussed Swedish clothing company’s incorporation of CSR isdriven by the expectations and demands of its stakeholders. When making investments, companies take into account CSR by setting high standards for suppliers, for example, consideration of investment in sustainable materials, educate them and verify that the companies meet the demands.
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Yasmin, Latif. "Corporate Social Responsibility : En fallstudie om hur två hotell arbetar med Corporate Social Responsibility och hur det kommuniceras ut till kunden." Thesis, Högskolan i Kalmar, Handelshögskolan BBS, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-59322.
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Uppsatsen handlar om hur två hotell arbetar med CSR, hur CSR-arbetet kommuniceras mot kund och följaktligen hur kunderna uppfattar CSR-arbetet utifrån hur hotellen kommunicerar CSR-arbetet. Intresset för CSR väcktes första gången när jag började studera på universitetet. Under en kurs där begreppet introducerades deltog jag i ett projekt där studier gjordes på hotell utomlands och läraren nämnde att de bör börja arbeta med CSR tänkande. Där uppmärksammades att hotellbranschen anses vara en bransch med stor överexploatering av miljön och kundernas omedvetenhet om denna överexploatering på miljön. Syftet med studien är att genom en fallstudie studera hur Scandic Kalmar Väst och Best Western Kalmarsund hotell arbetar med Corporate Social Responsibility samt hur det implementeras i de två hotellens olika marknadskommunikation och på vilket sätt deras respektive kunder uppfattar detta arbete. De två centrala forskningsfrågorna är: Hur arbetar de två hotellen i fallstudien med CSR och på vilket sätt kommuniceras CSR-arbetet till hotellens respektive kunder? Hur uppfattar de två hotellens respektive kunder hotellens CSR-arbete utifrån hur detta kommuniceras? Metoden i uppsatsen har utgått från en kvalitativ undersökning med kvantitativa inslag genom att utifrån en induktiv forskningsansats genomföra en fallstudie av två hotell genom dels intervjuer av hotellens representanter och dels genom enkätundersökning bland hotellens kunder. Resultat- och analysavsnittet är indelat i en del där resultaten av datainsamlingen presenteras och löpande tolkas för att sedan analyseras. Uppsatsen avslutas med en slutsats av studiens viktigaste resultat, metodkritik och förslag på vidare forskning. De viktigaste resultaten från fallstudien visar att Scandic Kalmar Väst och Best Western Kalmarsund arbetar med CSR genom att arbeta med att mäta och försöka minska förbrukningen av energikällor, vatten och kemikalier. De fokuserar även på ekologisk och närodlad mat i restaurangen, källsortering på hotellet samt hållbara inköp. Scandic Kalmar Väst kommunicerar sitt CSR-arbete via internet såsom Scandic hemsida och genom olika annonser på internet. De har även information och riktlinjer på hotellet om arbetet. Scandic Kalmar Väst har också personlig försäljning direkt på plats, exempelvis när de berättar direkt till kunderna på hotellet om deras hållbarhetsarbete och vad detta innebär. Vidare arbetar de med intern marknadsföring på hotellet för att förmedla hållbarhetsarbetet till sina anställda. Best Western Kalmarsund kommunicerar sitt CSR-arbete genom skyltning av miljömärkning lite överallt på hotellet, uppmaningar och riktlinjer för hållbararbete för kunderna. Bägge hotellen kommunicerar via ”PR” en tredje part genom Svanenmärkningen. Miljömärkning av verksamheten framstår som en viktig faktor i de två hotellens CSR-arbete samt på vilket sätt detta kommuniceras ut till deras respektive kunder. Kunderna uppfattar Best Western Kalmarsunds CSR-arbete genom de riktlinjer och information på hemsidan och på hotellet såsom information om miljöarbete och Svanenmärkning som marknadsförs mot kunderna. Scandic Kalmar Västs kunder uppfattar hotellets CSR-arbete genom kommunikationen såsom internet, reklam, hemsidan samt riktlinjer, skyltning och miljömärkning på hotellet såsom av maten i restaurangen och av produkter på rummet samt utifrån information på hotellet om deras miljöarbete.
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Timperley, Stephen. "Corporate Social Responsibility Indexes: Measure for Measure." The University of Waikato, 2008. http://hdl.handle.net/10289/2372.
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This thesis investigates criteria used by research agencies that publish ratings of business organisations in respect of their corporate social responsibility (CSR) performance and the relationship of these criteria to underlying ethical principles. Companies are rated according to CSR criteria. Observation of different rating agencies' results for the same, or similar organisations, shows a significant variation in results. Variations in rating must result either from different criteria being applied or from criteria addressing similar topics being assessed in a different way. Criteria from different rating agencies are found to be comparable. Thus if rating criteria are derived from an ethical view of the responsibilities of business organisations, then inconsistent results may be explained by variations in the ethical basis of corporate social responsibility used by agencies. Subject companies are rated under broad categories such as corporate governance, human rights and the environment. These categories contain specific criteria. My investigation compares the criteria used by major rating agencies and identifies the ethical basis, if any, that can be attributed to each criterion. The study finds that there are clearly identifiable links between a number of criteria used by each rating agency and the ethical theories selected for evaluation. Further, there is sufficient difference between the agencies to characterise each in relation to one or more of the ethical theories selected. There is inconsistency, however, within each agency's basis of principles as well as between agencies, which indicates an unsatisfactory lack of explicit relationship between the general, and reasonably consistent, definition of corporate social responsibility and application of coherent ethical principles. In practical terms around 10% of all investments in the United States, representing 2.3 trillion dollars, are invested in ethical or screened funds that rely on these and similar rating agencies results to determine CSR performance of firms. The large variation in results demonstrated in my thesis suggests that very significant financial decisions are based, at least in part, on inconsistent data. I suggest in my conclusion that if agencies were to consider, justify and clearly state the ethical basis from which their criteria derive, then investment managers and their clients could be more certain that their CSR principles were being upheld.
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Ahlin, Emmeli, and Sandra Skog. "Corporate Social Responsibility, CSR, som del av företagens varumärke : Påverkar CSR kunderna vid val av butik?" Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-14247.
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SAMMANFATTNING Titel: Corporate Social Responsibility, CSR, som del av företagens varumärke – Påverkar CSR kundernas val vid butik? Nivå: C-uppsats i ämnet företagsekonomi Författare: Emmelie Ahlin och Sandra Skog Handledare: Agneta Sundström Datum: 2013 – Maj Syfte: Syftet är att beskriva och analysera hur företag arbetar med CSR som del av varumärket och hur det inverkar på konsumenter vid val av butik. Metod: Studien har tillämpat kvantitativ metod och som stöd för datainsamling har en enkätundersökning genomförts. Data som samlats in har bearbetas och presenteras i arbetet med hjälp av cirkel- och stapeldiagram. Vi har utgått från kvalitativ metod genom att genomföra två e-mail intervjuer med Coop och ICA. Sekundär data har samlats in genom Internet och företagens hemsida. För att få teoretiskt stöd i analysen har vi använt vetenskapliga artiklar och böcker. Resultatet har analyserats genom att sammanställa och koda insamlat material. Resultat & slutsats: Resultatet visar att företagen i studien presenterar sig som mycket ansvarsfulla på respektive hemsida. Intervjuerna visar att båda företagen, som representeras av Coop och ICA, anser att de lägger ner mycket arbete inom CSR. De har ett nära samarbete med olika organisationer samt har miljömärka produkter som konsumenterna genom köp kan bidra till en bättre miljö och ett bättre samhälle. Från analysen framgår att företagen arbetar på ett liknande sätt när det gäller CSR. Skillnaden är att Coop arbetar mer med kommunikationen i relation till kunderna än vad ICA gör. När det gäller konsumenterna anser de att Coop är mer ansvarstagande än ICA. En slutsats är att kunderna anser att CSR är viktigt men att när de kommer till faktiska val väljer de utifrån andra kriterier. Förslag till fortsatt forskning: Det vi ser som intressant att forska vidare om är hur konsumenter prioriterar och väljer butiker i andra branscher. Ett annat förslag är att studera hur företagen i vår studie kan påverka konsumenterna att göra mer ansvarsfulla val. Uppsatsens bidrag: Studiens bidrag är att vi kunnat visa att majoriteten av konsumenterna anser det viktigt att den butik de handlar i tar ett socialt och miljömässigt ansvar för de produkter de säljer. Vi har sett att de trots att de säger att det är viktigt med socialt och miljömässigt ansvarstagande så har det låg betydelse när de väljer butik. Konsumenterna säger att det är viktigt med socialt och miljömässigt ansvar men att när de sedan ska välja själva så är det närhet som är det viktigaste.<br>ABSTRACT Title: Corporate Social Responsibility, CSR, as part of the corporate brand – Affects CSR costumers´choice at the store? Level: Final assignment for Bachelor Degree in Business Administration Author: Emmelie Ahlin & Sandra Skog Supervisor: Agneta Sundström Date: 2013 – May Aim: The aim is to describe and analyze how companies work with CSR as part of the brand and how it affects consumers when choosing store. Method: The study applied quantitative methodology and supporting data collection is survey carried out. The data collected is processed and presented in the report by the use of pie charts and bar charts. We have also used qualitative method by carrying out two e-mail interviews with Coop and ICA. Secondary data was collected through the Internet and from corporate websites. To obtain theoretical support, we have used scientific articles and books. The results were analyzed by compiling and encoding the material that we collected. esult & Conclusions: The results show that companies in the study present itself as very responsible on the website. The interviews show that both companies, represented by Coop and ICA, that they put a lot of work in CSR. They work closely with various organizations and the environmental label products as consumers through to purchase can contribute to a better environment and a better society. From analysis shows that firms operating in a similar way when it comes to CSR. The difference is that Coop is working more with communication in relation to customers than what ICA does. With regard to consumers, they believe that Coop is more responsible than ICA. One conclusion is that customers believe that CSR is important but when they get to the actual choices they choose based on other criteria. Suggestions for future research: What we see as interesting to further research is how consumers prioritize and select retailers in other industries. Another proposal is to study how the companies in our study may influence consumers to make more responsible choices. Contribution of the thesis: The study grant is that we have been able to show that the majority of consumers believe it is important that the store they shop in taking social and environmental responsibility for the products they sell. We have seen that even though they say that it is essential to social and environmental responsibility, it has low importance when choosing store. Consumers say it's important to social and environmental responsibility, but then when they choose themselves, it's proximity to the most important thing.
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Ekholm, Piper Helen. "Corporate Social Responsibility : A genuine comittment or just good adverising." Thesis, Uppsala universitet, Teologiska institutionen, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-255262.
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The importance of corporate social responsibility (hereinafter referred to as CSR) is on the rise, and more and more companies are engaging in activities such as cause-related marketing, employee volunteering and/or corporate philanthropy, commonly referred to CSR programmes. More than 80 % of Fortune 500 companies deal with CSR issues in the United States. In Europe the number of companies doing this is also growing, led by companies such as The Body Shop and SAP. What are the reasons for this trend? On the one hand, consumers are becoming increasingly aware of bad business practices in times of increasing media coverage and advanced information technology. Twitter storms and Facebook campaigns have enabled consumers to exert their powers of protest and boycotting, resulting in negative economic consequences for the companies. For instance the Coca-Cola #notinmyfridge twitter campaign is said to have had an impact on the company’s global sales due to the negative publicity. On the other hand, there is evidence that CSR is not only “the moral thing to do”, but also has a positive impact on the company’s relationships with its stakeholders, such as employees, customers and consumers. CSR is reported to have a positive impact on both consumer product responses as well as its attitude towards the company, including consumers’ identification with the company. <img src="file:///page4image15696" />Still, there are still many knowledge gaps with regards to how these CSR programmes are being developed and implemented today. In addition to this, there is limited research on how the programmes are being perceived by stakeholders such as customers, consumers, employees and leaders, or indeed what the main driving forces are behind setting up such programmes. Is it a desire to be a great company or just a precaution to avoid “twitter"-storms?