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Relevant bibliographies by topics / E-commerce Personalization / Dissertations / Theses

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Dissertations / Theses on the topic 'E-commerce Personalization'

Author: Grafiati

Published: 5 June 2025

Last updated: 2 August 2025

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1

Belcher, Kimberlee Neil. "Interactivity and personalization in product presentation on e-commerce websites." Diss., Columbia, Mo. : University of Missouri-Columbia, 2005. http://hdl.handle.net/10355/4262.

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Thesis (M.A.)--University of Missouri-Columbia, 2005.<br>The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file viewed on (November 27, 2006) Includes bibliographical references.

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2

Ho, Woo Nancy. "Personality-based design and implementation for personalization of e-Commerce applications." Thesis, University of Ottawa (Canada), 2008. http://hdl.handle.net/10393/27693.

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In commerce, user behaviour modelling is an important component of marketing and advertising. Personalization, a widely used feature of e-Commerce systems, is one aspect of such modelling. Current personalization systems require users to register in order to provide their services; and many of the personalization aspects offered are determined by requiring the user to fill extensive forms regarding their preferences. Although there are a few systems that provide automatic personalization, most focus on the link and content personalization only. Work done in user profiling and determining user

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3

Geuens, Stijn. "Personalization in e-commerce : a procedure to create and evaluate business relevant recommendation systems." Thesis, Lille 1, 2017. http://www.theses.fr/2017LIL12016/document.

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Les systèmes de recommandation sont très étudiés dans la littérature sur l’apprentissage automatique, ce qui a permis la création de nombreux algorithmes. Cette thèse doctorale va au-delà de simples propositions de nouveaux algorithmes en tirant parti des toutes dernières techniques et en étudiant les interactions de ces techniques avec diverses sources de données. Nous nous sommes penchés sur la création de canevas capables d’aider les universitaires et les décideurs du marché dans le cadre du développement des systèmes de recommandation dans le contexte du e-commerce. Concrètement, cette thè

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Flory, Long Mrs. "A WEB PERSONALIZATION ARTIFACT FOR UTILITY-SENSITIVE REVIEW ANALYSIS." VCU Scholars Compass, 2015. http://scholarscompass.vcu.edu/etd/3739.

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Online customer reviews are web content voluntarily posted by the users of a product (e.g. camera) or service (e.g. hotel) to express their opinions about the product or service. Online reviews are important resources for businesses and consumers. This dissertation focuses on the important consumer concern of review utility, i.e., the helpfulness or usefulness of online reviews to inform consumer purchase decisions. Review utility concerns consumers since not all online reviews are useful or helpful. And, the quantity of the online reviews of a product/service tends to be very large. Manual as

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5

Magonette, Pierre. "Competitive Advantage Through the Customer Involvement in E-commerce Strategies : A Multiple-Case Study in the European Airline Industry." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-26335.

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Much research show that strategies of personalization aiming to meet customers' needs and behaviors are an important aspect to influence the competitiveness within an industry. However there is a gap of studies on how airlines use customer involvement for creating personalized strategies in the field of e-commerce while enhancing the competitive advantage. This study is aims to describe how airlines can create personalized e-commerce strategies by considering the customer involvement in order to enhance their competitiveness. In conjunction with this first assumption the study aims to demonstr

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Persson, Christian. "Strategies for enhancing consumer interaction in electronic retailing." Doctoral thesis, KTH, Numerical Analysis and Computer Science, NADA, 2001. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-3267.

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7

Brost, Ludvig, Daniel Ludwiszewski, and Ted Oskarsson. "Personlig anpassning vid e-postmarknadsföring : Framställningens och kundrelationens betydelse." Thesis, Jönköping University, JIBS, Business Informatics, 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-123.

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<p>Bakgrund: Företag som huvudsakligen agerar med Internet som kontaktkanal möter sällan eller aldrig sina kunder fysiskt, vilket leder till ett behov av att komplettera frånvaron av fysisk kontakt med andra former av kommunikation. Som lösning på detta problem har företag börjat tillämpa personligt anpassad e-postmarknadsföring vid kontakt med konsumenter för att bättre tillgodose kunders behov av relevant information. Samtidigt som personlig anpassning ger möjligheten att erbjuda kunden mervärde och öka kundens lojalitet kan också kunden uppfatta tekniken som falsk och konstruerad. Otillräck

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8

Müller, Petr. "Metodický postup zavedení doporučovacího systému s využitím nástroje Soyka." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-358790.

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This diploma thesis is focused on content personalization and specifically on recommender systems. The aim of the thesis is to propose a methodology of recommender system implementation in e-commerce using the IT tool Soyka. Functions of personalization tools which directly support recommender systems are identified on the basis of a theoretical description of recommender systems and their technological approaches. Based on these identified functions the tool Soyka is classified. The main contribution of the thesis is the created and published methodology which is ready to be used on real impl

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9

Elsbernd, Erin. "Just Do It: Female Consumers, E-Commerce, PersonalizationAn Analysis of Nike's Marketing Strategy in China." The Ohio State University, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=osu1398743591.

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10

Kuka, Josefine Frederike. "Personalization of product rankings in e-commerce." Master's thesis, 2019. http://hdl.handle.net/10362/71768.

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Dissertation presented as the partial requirement for obtaining a Master's degree in Data Science and Advanced Analytics<br>Consumers face a large number of choices while shopping online. Studies have shown, that they are already expecting to be targeted with content addressing their personal needs. In a web shop, products are presented as lists based on a selected category or as results of a product search. To support the users in their decision making, they can be provided with a personalized product ranking fitted to their current interests. In this piece of work, three levels of per

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11

Andreevskaia, Alina. "Knowledge acquisition for dynamic personalization in e-commerce." Thesis, 2003. http://spectrum.library.concordia.ca/2330/1/MQ83895.pdf.

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Information technology is playing an increasingly important role in today's world. Commerce through Internet is not an exception to this phenomenon. Currently the focus in the retailer e-commerce is shifting toward catering to the needs of repeat customers by offering them more personalized services. One of the barriers to such an individualized approach to each customer is the difficulty of collecting information about individual users. This thesis addresses this knowledge acquisition problem. Based on a thorough analysis of different kinds of knowledge acquisition tools and techniques, we p

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12

Ahumada, Daniel Eduardo Correa. "Web personalization : how it affects customer satisfaction online." Master's thesis, 2019. http://hdl.handle.net/10400.14/26924.

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Personalization has been a commonly used strategy since a notable period of time. It is based on the customers profiles, necessities and preferences. Web personalization is the result of a technological transformation of the typical personalization. Through this strategy, companies have the opportunity to create a more pleasant experience for the consumers which can have an effect on their satisfaction and perceptions of the companies. This can create value and lead to better company performance. This thesis aims to analyze and understand if web personalization affects customer satisfaction o

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13

Mendes, Ricardo Nuno Teixeira Pimenta Marvão. "Personalization through a proactive live chat in an e-commerce: The case of Byside’s client, a multinational retail company." Master's thesis, 2021. http://hdl.handle.net/10400.26/38778.

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Retail e-commerce companies currently struggle in managing and optimizing the performance of a proactive live chat software application. It is assumed by companies present in the sector that providing personalized assistance to online visitors brings positive outcomes, however, there is no scientific evidence in this field to prove this assumption. This research aims to bring new insights into the contribution personalization can have regarding the performance of this app. Specifically, it investigates whether increasing personalization on the provided assistance to the online visitor h

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14

Chaves, Filipe André Borges. "The impact of attribution modelling in luxury e-commerce : attribution model simulation." Master's thesis, 2019. http://hdl.handle.net/10362/62909.

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Project Work presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Information Systems and Technologies Management<br>Luxurious goods started to be sold in online stores at a slow pace, but today the market has grown and it is working at high speed and has great potential. In fashion world exclusivity is the main word and along with the creation of online stores by luxurious brands, it is necessary to advertise them to the right audience and at the right time. So, companies tend to apply their marketing budget in multiple channels

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15

Peralta, Elisa. "Digitalization in traditional pharmacies: The effect on efficiency, access to information, proximity and personalization." Master's thesis, 2021. http://hdl.handle.net/10071/24808.

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The main objective of this study is to determine what new technologies bring in a traditional pharmacy on the patient purchasing experience. Since new technologies are now part of our lives and have started to take hold in many physical outlets. This study measures the importance of these new technologies in today's pharmacies and its impact on customer satisfaction to understand its role. Some studies have underlined the benefits of digitization in a point of sale for the manager of the point of sale. And a few highlighted the benefits of point-of-sale digitization for customers. And i

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16

Μηναδάκης, Νίκος. "Υλοποίηση προσωποποιημένης πολυμεσικής εφαρμογής ηλεκτρονικού εμπορίου με λειτουργίες χωρικής αναζήτησης". Thesis, 2011. http://hdl.handle.net/10889/4994.

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Σκοπός την εργασίας είναι η δημιουργία ενός ολοκληρωμένου ηλεκτρονικού καταστήματος το οποίο θα παρέχει στους χρήστες μεταξύ άλλων, δυνατότητα χωρικής αναζήτησης προϊόντων, και προσωποποίησης. Η εφαρμογή υποστηρίζει όλες τις λειτουργίες ενός σύγχρονου ηλεκτρονικού καταστήματος προσθέτοντας σε αυτές ένα πλήθος καινοτόμων λειτουργιών. Συγκεκριμένα υποστηρίζει λειτουργία καλαθιού αγορών και παραγγελιών μέσω πιστωτικής κάρτας χρησιμοποιώντας ένα εικονικό σύστημα τραπεζικών συναλλαγών, πλήθος λειτουργιών αναζήτησης προϊόντων, διαφορετικά είδη προσωποποίησης, πολλαπλά επίπεδα ασφάλειας με χρήση κρυ

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Μαρκέλλου, Πηνελόπη. "Τεχνικές και συστήματα διαχείρισης γνώσης στο διαδίκτυο". 2005. http://nemertes.lis.upatras.gr/jspui/handle/10889/276.

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Ο Παγκόσμιος Ιστός Πληροφοριών (Web) χαρακτηρίζεται σαν ένα περιβάλλον αχανές, ετερογενές, κατανεμημένο και πολύπλοκο με αποτέλεσμα να είναι δύσκολος ο αποδοτικός χειρισμός των δεδομένων των e-εφαρμογών με βάση παραδοσιακές μεθόδους και τεχνικές. Αυτό με τη σειρά του οδηγεί στην απαίτηση για σχεδιασμό, ανάπτυξη και υιοθέτηση «ευφυών» εργαλείων που θα επιλέξουν και θα εμφανίσουν στο χρήστη την κατάλληλη πληροφορία, στον κατάλληλο χρόνο και με την κατάλληλη μορφή. Η παρούσα διδακτορική διατριβή ασχολείται με το πρόβλημα της εξόρυξης «κρυμμένης» γνώσης από συστήματα και εφαρμογές ηλεκτρονικής μάθ

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18

Ferreira, José Pedro Santos. "Online shopping behavior in offline retail stores : strategic value for companies?" Master's thesis, 2015. http://hdl.handle.net/10400.14/18791.

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In a world where e-tailing and traditional in-store shopping live together and complement each other in several shopping activities (Chu, et. al, 2010), little is known about the possibility of an emerging reality in which online and offline shopping merge into one single phenomenon. The purpose of this dissertation is to explore whether consumers are willing to engage in a shopping behavior inside retail stores in a way that is similar to the one they have when shopping online. Additionally, it sheds light on the strategic value the online-offline shopping holds. To accomplish these objectiv

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