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Journal articles on the topic 'Intention to recommend'

Author: Grafiati

Published: 4 June 2021

Last updated: 27 July 2025

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1

Roszkowski, Michael J. "The Relationship between Purchase Intentions and Recommend Intentions in Assessing Market Potential for Graduate Degree Programs." International Journal of Technology and Educational Marketing 5, no. 2 (2015): 1–18. http://dx.doi.org/10.4018/ijtem.2015070101.

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The Net Promoter Score® (NPS) system measures recommend intentions on an 11-point scale that is then collapsed into three ranges: 0 – 6 (Detractors), 7 – 8 (Passives), and 9–10 (Promoters). With a five-point scale, the equivalent pooling scheme is 1-3 = Detractors, 4= Passives, and 5= Promoters. Questions can be raised about the strength of the predictive ability of the recommend intention and the method of pooling of ratings. In two market potential studies for proposed graduate programs, five-point recommend intentions and purchase intentions were used to gauge interest. The recommend intent

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Luís, Catarina, Maria Cristina Canavarro, and Ana Fonseca. "Men’s Intentions to Recommend Professional Help-Seeking to Their Partners in the Postpartum Period: the Direct and Indirect Effects of Gender-Role Conflict." International Journal of Environmental Research and Public Health 16, no. 20 (2019): 4002. http://dx.doi.org/10.3390/ijerph16204002.

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Women’s partners may act as facilitators of professional help-seeking for mental health problems in the postpartum period. This study aimed to examine the sociodemographic and clinical correlates of men’s intentions to recommend professional help-seeking to their partners if they display postpartum mood and anxiety disorders and to explore the relationship between gender-role conflict and the intention to recommend help-seeking. A cross-sectional study included 214 adult men in a heterosexual relationship with a partner within the reproductive age. Men presented a high intention to recommend p

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Casaló, Luis V., Carlos Flavián, and Sergio Ibáñez-Sánchez. "Antecedents of consumer intention to follow and recommend an Instagram account." Online Information Review 41, no. 7 (2017): 1046–63. http://dx.doi.org/10.1108/oir-09-2016-0253.

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Purpose The purpose of this paper is to examine the influence of consumers’ perceived enjoyment and usefulness on their intention to follow and recommend an official account of a brand community on Instagram through satisfaction, following a perception-evaluation-intention chain. Design/methodology/approach The present study suggests that both perceived enjoyment and usefulness have a positive influence on satisfaction, which in turn affects intended following and recommendation of an account on Instagram. Data are collected from 548 members of a fashion brand community official Instagram acco

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Pérez-Cabañero, Carmen, Ivan Veas-González, Carolina Navarro-Cisternas, Hugo Zuleta-Cortés, and Camila Urizar-Urizar. "Influencers who most engage on Instagram. The effect of their expertise, taste leadership and opinion leadership on their followers’ behavioural intentions." Cuadernos de Gestión 23, no. 2 (2023): 7–20. http://dx.doi.org/10.5295/cdg.221863cp.

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This study aims at explaining the impact of Instagram social media influencers on behavioural intentions (i.e., intentions to interact with them and recommend them, and also purchase the products they endorse or post). It focuses on influencers’ expertise and their role as opinion and taste leaders. Based on opinion leadership theory, a survey was conducted on 210 Instagram users. Main findings reveal that post originality, uniqueness, and quality impact on influencers’ opinion leadership which, in turn, impacts on behavioural intentions. Influencers’ expertise impacts on the intention to reco

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TANRIKULU, Ceyda. "Flow experience of consumers in global coffee shops: Evidence from an emerging market." Business & Management Studies: An International Journal 10, no. 4 (2022): 1324–34. http://dx.doi.org/10.15295/bmij.v10i4.2145.

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This study aimed to examine the effect of the flow experience of global coffee shop consumers on the intention to recommend and revisit and the effect of satisfaction on the intention to recommend and revisit. It also aimed to determine whether satisfaction mediates the relationship between flow experience and intention to recommend and revisit. Data were obtained through an online questionnaire by young consumers in Türkiye, an emerging market. Simple linear regression and mediation analysis were applied to test the hypotheses. The major findings indicated that both flow experience and satisf

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Ma, Liang, Xin Zhang, and Gao Shan Wang. "Identifying the Reasons why Users in China Recommend Bike Apps." International Journal of Market Research 59, no. 6 (2017): 767–86. http://dx.doi.org/10.2501/ijmr-2017-053.

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This study examines factors affecting users' intention to recommend bike-sharing apps from the perspective of internal and external benefits perception. Since the end of 2016, bike sharing has suddenly taken off in China, and competition is fierce. Bike-sharing users' intention to recommend bike apps is particularly important as it can help operators attract more potential users. However, little research to date has focused on bike-sharing users' intention to recommend bike apps in the Chinese context. This study aims to fill this research gap using structural equation modelling. Data were col

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Khayer, Abul, Md Shamim Talukder, Yukun Bao, and Md Nahin Hossain. "Application-based mobile payment systems: continuance intention and intention to recommend." International Journal of Mobile Communications 1, no. 1 (2022): 1. http://dx.doi.org/10.1504/ijmc.2022.10038345.

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Khayer, Abul, Md Shamim Talukder, Yukun Bao, and Md Nahin Hossain. "Application-based mobile payment systems: continuance intention and intention to recommend." International Journal of Mobile Communications 21, no. 1 (2023): 19. http://dx.doi.org/10.1504/ijmc.2023.127374.

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Stylidis, Dimitrios. "Using Destination Image and Place Attachment to Explore Support for Tourism Development: The Case of Tourism Versus Non-tourism Employees in EILAT." Journal of Hospitality & Tourism Research 44, no. 6 (2020): 951–73. http://dx.doi.org/10.1177/1096348020919157.

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Apart from the economic motive, little attention has been given to factors such as destination image and place attachment in explaining how potential differences in intentional behavior (support for tourism, intention to recommend) develop between tourism employees and non-tourism employees in a community. This study, conducted in the remote resort of Eilat, explores whether these resident groups’ representations of and attachment to their place shape their intentional behavior toward tourism, and tests the explanatory ability of the two factors to account for potential differences in groups’

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Naranjo-Zolotov, Mijail, Tiago Oliveira, and Sven Casteleyn. "Citizens’ intention to use and recommend e-participation." Information Technology & People 32, no. 2 (2019): 364–86. http://dx.doi.org/10.1108/itp-08-2017-0257.

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Purpose The purpose of this paper is to investigate how citizens’ perception of empowerment can influence the intention to use and intention to recommend e-participation. Design/methodology/approach A research model is evaluated using structural equation modelling. An online survey questionnaire was used to collect data from 210 users of e-participation. Findings The results show that psychological empowerment influences the intention to use and recommend e-participation. Performance expectancy and facilitating conditions were the strongest predictors of intention to use; effort expectancy and

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Viorentina, Fransiska Dianita. "PENGARUH PERCEIVED VALUE DAN TRUST TERHADAP INTENTION TO RECOMMEND DENGAN SATISFACTION SEBAGAI VARIABEL MEDIASI (STUDI PADA APLIKASI BIBIT)." JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). 10, no. 2 (2023): 1486–502. http://dx.doi.org/10.35794/jmbi.v10i2.49887.

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Penelitian ini bertujuan untuk meneliti tentang perceived value dan trust yang dapat mempengaruhi intention to recommend pada pengguna aplikasi investasi reksadana online yaitu Bibit dengan satisfaction sebagai variabel mediasinya. Jenis penelitian yang digunakan adalah dengan pendekatan penelitian kuantitatif. Populasi dalam penelitian ini adalah individu yang telah menggunakan jasa dari aplikasi Bibit untuk melakukan investasi reksadana secara online dan sampel yang digunakan sebanyak 160 responden. Teknik analisis data yang digunakan adalah partial least square. Hasil penelitian menunjukkan

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Maria Correia Loureiro, Sandra, Hans Rüdiger Kaufmann, and Samuel Rabino. "Intentions to use and recommend to others." Online Information Review 38, no. 2 (2014): 186–208. http://dx.doi.org/10.1108/oir-01-2012-0100.

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Purpose – In an online banking context this study seeks to explore the relation between the relationship marketing factors of customer intentions to continue to use services and to recommend these services to others, and the technology acceptance factors of self-control, usefulness, customer value, technology-based service encounter satisfaction and reputation. Innovatively this study also compares the proposed model in two countries, Portugal and Austria. Design/methodology/approach – Derived from a review of previous literature, a survey was developed and data were collected using the online

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Kadi, Dian Citaningtyas Ari, Hari Purwanto, and Brilianne Rose Vonseica. "Pengaruh destination image terhadap revisit intention dan intention to recommend melalui satisfaction sebagai variabel intervening." Management and Business Review 5, no. 2 (2021): 176–87. http://dx.doi.org/10.21067/mbr.v5i2.5820.

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The purpose of this study was to determine the effect of destination image on revisit intention and intention to recommend through satisfaction as an intervening variable. The research used is quantitative research with a sample of 269 respondents. Using a 5-point Likert Scale and Path Analysis was used for analysis and hypothesis testing. The findings of this study indicate that destination image has an effect on revisit intention, intention to recommend, and satisfaction. While other findings, satisfaction acts as a mediation of the relationship between destination image to revisit intention

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Zhang, Liping, and Zuping Zhu. "Intention to recommend products in virtual communities: A moderated mediation analysis." Social Behavior and Personality: an international journal 48, no. 12 (2020): 1–13. http://dx.doi.org/10.2224/sbp.9552.

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Users' product recommendations in virtual communities (VCs) play an important role in social commerce, that is, e-commerce activities and transactions made via the social media environment. We proposed a moderated mediation model based on social exchange theory, to explore the role of effects of belonging to VCs, guanxi capital, and trust propensity on users' intention to recommend products in VCs. We tested the model with 317 members of WeChat groups in China. The results show that guanxi capital positively mediated the link between sense of belonging and intention to recommend. Further, the

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Anggraini, Tresia, and Innocentius Bernarto. "THE INFLUENCE OF CUSTOMER EXPERIENCE, UTILITARIAN BENEFITS, AND HEDONIC BENEFITS ON INTENTION TO RECOMMENDED (CASE STUDY ON KOPI JANJI JIWA BELITUNG)." Indonesian Marketing Journal 1, no. 2 (2022): 112. http://dx.doi.org/10.19166/imj.v1i2.4017.

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<p>This study aims to examine the effect of customer experience on customer satisfaction, the effect of utilitarian benefits on customer satisfaction, the effect of hedonic benefits on customer satisfaction, the effect of customer experience on intention to recommend, the effect of utilitarian benefits on intention to recommend, the effect of hedonic benefits on intention to recommend, the effect of customer satisfaction on intention to recommend. This research was conducted using the incidental sampling method, from consumers of Kopi Janji Jiwa Belitung, Indonesia. This research was con

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Acharya, Sailesh, and Michelle Mekker. "Data Issues and the Road Ahead: Multivariate Modeling of Public Interest in Connected Vehicle Adoption." Journal of Transportation System and Engineering 1, no. 1 (2025): 37–57. https://doi.org/10.3126/jotse.v1i1.79888.

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Connected vehicles (CVs) present a wide range of potential benefits, including the distribution of reliable and critical information to motorists and providing valuable big data to transportation professionals. With all the prospective benefits, the challenge is to bring CVs to the real world via widespread adoption. Regardless of the timeline of deployment, prior understanding of the possible barriers to the adoption and usage of CVs will help stakeholders improve public attitude and intention towards adoption. This study splits CV adoption into three distinct but related forms: intentions to

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Joel Cruz-Tarrillo, Jose, Karla Liliana Haro-Zea, and Edison Effer Apaza Tarqui. "Personality and image as predictors of the intention to revisit and recommend tourist destinations." Innovative Marketing 19, no. 1 (2023): 175–85. http://dx.doi.org/10.21511/im.19(1).2023.15.

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Undeniably, the new normality caused by COVID-19 presents an enormous challenge for tourist destinations to become more attractive to visitors. Thus, the purpose of this study is to analyze the impact of destination personality and image on tourist behavior in Peru. This quantitative and cross-sectional analysis targeted 998 national tourists via a non-probabilistic convenience sampling. The study employed AMOS 24 statistical software for exploratory and confirmatory factor analysis. The results showed positive effects of social innovativeness (β = 0.374), performance (β = 0.404), and honesty

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Fernaldi, Elmer Hafiizh, and I. Made Sukresna. "The influence of tourist evaluative factors on tourist behavioral intention: the mediating role of tourist satisfaction." Diponegoro International Journal of Business 1, no. 1 (2018): 33. http://dx.doi.org/10.14710/dijb.1.1.2018.33-39.

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This study examines the effect of tourist evaluative factors, specifically service quality and tourist experience on tourist satisfaction and its further influence on revisit intention and intention to recommend. Service quality and tourist experience serve as independent variables, while revisit intention and recommend intention are posited as dependent variables, with satisfaction acts as the intervening variable. Data analysis using Structural Equation Modeling (SEM) of 186 tourist visiting Umbul Sidomukti, Semarang, Central Java, Indonesia, finds that both revisit intention and intention t

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Green, Yvette, Han Chen, and Kim Williams. "Festival Admission and Visitors’ Behavioral Intentions." Events and Tourism Review 2, no. 2 (2019): 76–87. http://dx.doi.org/10.18060/23435.

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Food festivals provide unique opportunities for leisure, social and cultural experiences, help generate business and income for the host community and promote a positive image of the local community. This study examines the behavioral intentions of first time and repeat visitors to revisit and recommend a festival when admission fee is charged vs no admission. The study also investigates the impact of admission fees on the intention to revisit and recommend the festival for different age groups. Two-way ANOVA and independent t-tests were used. Results found that admission fees impacted the int

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Husna, Nurul. "PERCEIVED PRICE MENENTUKAN NIAT UNTUK MEREKOMENDASIKAN KEPADA ORANG LAIN DAN NIAT UNTUK BERKUNJUNG KEMBALI PADA WISATA BAHARI DI PROVINSI LAMPUNG." TECHNOBIZ : International Journal of Business 4, no. 2 (2021): 70. http://dx.doi.org/10.33365/tb.v4i2.1383.

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Since the COVID-19 pandemic, the income of the tourism sector in Indonesia has decreased drastically. The purpose of this study was to determine the effect of perceived price on the intention to recommend to others and the intention to revisit marine tourism in Lampung Province. The sample in this study were 100 visitors to Pahawang Island in Lampung Province. This research uses data analysis method using smartPLS software. The results of this study indicate that perceived price has a significant effect on the intention to recommend to others and the intention to revisit marine tourism in Lamp

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Shabrina, Pristalla, Eny Endah Pujiastuti, and Meilan Sugiarto. "Pengaruh Perceived Destination Image dan Attribute Perception Terhadap Tourist Satisfaction serta Implikasinya pada Intention to Recommend." Paradigma: Jurnal Masalah Sosial, Politik, dan Kebijakan 25, no. 1 (2021): 34. http://dx.doi.org/10.31315/paradigma.v25i1.8564.

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Penelitian ini bertujuan untuk mengetahui pengaruh perceived destination image dan attribute perception terhadap tourist satisfaction serta intention to recommend. Populasi penelitian ini adalah wisatawan domestic Candi Prambanan. Penelitian ini menggunakan tipe eksplanatori dengan pendekatan kuantitatif. Ukuran sampel penelitian ini adalah 129 responden. Teknik sampling yang digunakan adalah purposive sampling. Analisis data yang digunakan adalah deskriptif dan analisis inferensial dengan menggunakan SEM AMOS. Hasil penelitian ini menunjukkan bahwa perceived destination image berpengaruh sign

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Kim, Youngpyo. "Effects of Festival's Service Quality on Visitors' Satisfaction, Revisit Intention, and Intention to Recommend." Korean Data Analysis Society 22, no. 2 (2020): 803–14. http://dx.doi.org/10.37727/jkdas.2020.22.2.803.

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Djakasaputra, Arifin, Juliana Juliana, Diena Mutiara Lemy, Amelda Pramezwary, Ira Brunchilda Hubner, and Gunawan Prabowo. "Antecedents of Satisfaction and The Influence of Recommend Intention." Jurnal Ilmiah Global Education 5, no. 2 (2024): 1194–207. http://dx.doi.org/10.55681/jige.v5i2.2642.

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Visitor satisfaction is an important factor in tourist destinations. Therefore, the aim of this research is to test destination image, Emotional experience, Pro-Growth Destination Authenticity, satisfaction and influence on Recommend Intention. The population of this research is tourists visiting Bali. The sample in this study was 200 respondents using a purposive sampling technique with criteria of age 17 years above. tourists visiting tourist villages a minimum of once a year. This research is quantitative research with a survey method. The data collection tool in this research used a questi

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Hosany, Sameer, and Mark Witham. "Dimensions of Cruisers’ Experiences, Satisfaction, and Intention to Recommend." Journal of Travel Research 49, no. 3 (2009): 351–64. http://dx.doi.org/10.1177/0047287509346859.

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Feemster, Kristen, Sarah Winters, Alex Fiks, Sara Kinsman, and Jessica A. Kahn. "1: Pediatricians’ Intention to Recommend HPV Vaccines Post-Licensing." Journal of Adolescent Health 42, no. 2 (2008): 1. http://dx.doi.org/10.1016/j.jadohealth.2007.11.008.

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Yim, Duk-soon. "A Study of Local Food Satisfaction and Recommend Intention." Journal of the Korean Society of International Agricultue 28, no. 4 (2016): 451–58. http://dx.doi.org/10.12719/ksia.2016.28.4.451.

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Kahn, Jessica A., Susan L. Rosenthal, Abbigail M. Tissot, David I. Bernstein, Caitlin Wetzel, and Gregory D. Zimet. "Factors Influencing Pediatricians' Intention to Recommend Human Papillomavirus Vaccines." Ambulatory Pediatrics 7, no. 5 (2007): 367–73. http://dx.doi.org/10.1016/j.ambp.2007.05.010.

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Gemeda, Taye Mosisa, and Chandrashekhargoud Mandala. "Perceived Servant Leadership and Turnover Intentions Among Academic Staff: A Co-Relational Study in Ethiopian Public Universities." RESEARCH REVIEW International Journal of Multidisciplinary 7, no. 6 (2022): 01–08. http://dx.doi.org/10.31305/rrijm.2022.v07.i06.001.

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Employee’s turnover intentions may be either voluntary or involuntary. Leadership is the one of the most important aspects which influence turnover intentions of an employee. We examined the relationship between perceived servant leadership and turnover intention among academic staff in Ethiopian public universities. And also analyzed whether demographic variables (sex, age, experience, and academic status) significantly predict servant leadership, and turnover intention. Quantitative approach was employed with descriptive and co-relational designs. A sample of 150 faculty members was selected

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Pratami, Aurora Alya Nurjihan, and Budi Astuti. "Membangun Kredibilitas Influencer Instagram: Efek Sikap dan Respon Perilaku Followers terhadap Influencer." Ekonomis: Journal of Economics and Business 8, no. 2 (2024): 1816. http://dx.doi.org/10.33087/ekonomis.v8i2.1671.

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This research aims to determine the credibility of Instagram influencers and their impact on followers' attitudes and behavior towards influencers. The approach used in this research is a quantitative approach. The respondents in this research were 190 people who had Instagram accounts and were followers of the famous Indonesian influencer account on Instagram, namely Fuji (@fuji_an). The type of data used is primary data obtained from respondent questionnaires. Data analysis was carried out descriptively and statistical testing using computer assistance from the SEM Partial Least Square (PLS)

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Fahlevi, Renza, and Lili Purwianti. "FAKTOR YANG MEMPENGARUHI NIAT PENGGUNAAN APLIKASI DOMPET DIGITAL SECARA BERKELANJUTAN OLEH GENERASI Z." Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen 11, no. 1 (2023): 27–42. http://dx.doi.org/10.32477/jrm.v11i1.747.

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This research aims to analyze variables that have an influence on continuous intention and intention to recommend e-wallet applications. The dependent variables are perceived ease of use, perceived usefulness, trust and social influence. The research sample size was 239 respondents. Data is processed using the PLS application. The research results explain that the trust and social influence variables have a significant influence on continuous intention and intention to recommend, while the perceived ease of use variable does not have a significant influence on continuous intention. The perceiv

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Hidayat, Indra Iryanto Nur, Wisnalmawati Wisnalmawati, and Dyah Sugandini. "Influence of Local Culture on Intention to Recommend through Destination Image." Strata Business Review 1, no. 2 (2023): 175–90. http://dx.doi.org/10.59631/sbr.v1i2.90.

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The main objective of this study is to explore how local culture affects recommendation intention among tourists who have visited Kebondalem Kidul Cultural Tourism Village, with destination image acting as a mediating factor. This research utilizes a quantitative and descriptive-analytical approach, using a 5-point Likert scale for measurement. Non-probability sampling, specifically convenience sampling, was used to collect primary data. The sample consisted of 200 tourist respondents who had visited the Kebondalem Kidul Cultural Tourism Village. Structural Equation Modeling (SEM) with SmartPL

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Alhasbi, Faruq, and Saiful Amri. "KEMUNGKINAN ELABORASI: KUALITAS SEBAGAI PESAN DALAM MEMPENGARUHI KEPUASAN DAN MINAT BERKUNJUNG KEMBALI." SOURCE : Jurnal Ilmu Komunikasi 6, no. 2 (2020): 239. http://dx.doi.org/10.35308/source.v6i2.2558.

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The tourism trend was change, marked by an increased in the exploration of cultural and historical tourism. The government through development program also support this phenomenon since 2014, with aim to increase the income through tourism sector. However, museum as cultural destinations have inverted trend. Quality as a message play important role to attract tourist. This research uses elaboration likelihood perspective to examine how quality as a message affects revisit intention. The result of quantitative process using SmartPLS showed that the effect of quality on tourist satisfaction is h

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Oloveze, Ambrose Ogbonna, Paschal Anayochukwu Ugwu, Victor Chukwuemeka Okeke, Kelvin Chukwuoyims, and Emmanuel Onyedikachi Ahaiwe. "Factors motivating end-users’ behavioural intention to recommend m-health innovation: multi-group analysis." Health Economics and Management Review 3, no. 3 (2022): 17–31. http://dx.doi.org/10.21272/hem.2022.3-02.

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mHealth innovation is health innovation that is gaining adoption in developing countries. The COVID-19 impact and the brain drain of health practitioners in Nigeria are indicating higher importance of the innovation. However, while the literatures on adoption are rising there is paucity of literature on intention to recommend mHealth innovation particularly with gender context. The study considered determinants of end-users’ behavioural intention to recommend mHealth innovation by considering multi-group analysis. Theory of reasoned action was modified with variables from health belief model a

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Nata, Christopher, Ferdi Antonio, and Monika Monika. "How viewing experience drives moviegoers on over the top platform: Investigating the patronized intention." Innovative Marketing 18, no. 1 (2022): 168–80. http://dx.doi.org/10.21511/im.18(1).2022.14.

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The emerging market of over the top (OTT) streaming platform has evolved the movie industry to a new challenge. Providing moviegoers with a good viewing experience is critical for success in the highly competitive OTT market. This study aimed to examine the antecedent of the viewing experience in the context of the OTT platform and the mediating role of viewing experience toward behavioral intentions in Indonesia. In conjunction with the viewing experience, this study also includes social media exposure and fear of missing out (FOMO) to predict behavioral intentions. PLS-SEM method was used to

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Elfiondri, Zaitul, Uning Pratimaratri, Diana Kartika, and Oslan Amril. "INDIGENOUS TRADITION BASED-TOURISM DEVELOPMENT: FOREIGN TOURIST’S MEMORABLE TOURISM EXPERIENCE IN MENTAWAI, INDONESIA." Humanities & Social Sciences Reviews 7, no. 6 (2019): 402–10. http://dx.doi.org/10.18510/hssr.2019.7665.

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Purpose: This study examines the foreign tourist’s MTE on the indigenous tradition with the objective to find out the foreign tourists’ MTE and its effect on revisit intention and intention to recommend. It is conducted on 51 foreign tourists visiting Mentawai from April to June 2018. Methodology: Convenient sampling is used for the sampling method. Primary data are collected from survey. Result: The result shows that MTE is good (higher) which has a positive significant relationship with the revisit intention due to that the t value of this variable is greater than 1.96., and the

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Farizkhan, Mohammad Medwin, Yolanda Masnita, and Kurniawati Chrisjatmiko. "Halal Tourism in Theory of Planned Behavior: Intention to Recommend Variable Analysis." Journal of Social Research 2, no. 8 (2023): 2592–99. http://dx.doi.org/10.55324/josr.v2i8.1308.

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The purpose of this research is to examine hypotheses based on the theory of planned behavior (TPB) regarding the relationship between consumer behavior and behavioral factors of recommendation intention in halal tourism. Indonesia, with the world's largest Muslim population, stands as a significant market for halal tourism. However, despite being a prominent halal tourist destination, Indonesia lags behind Malaysia, which raises questions about the dynamics of consumer behavior in promoting halal tourism in Indonesia. Consumer satisfaction has been identified as a crucial determinant of behav

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Abdul Hafaz Ngah, Nur Fatihah Abdullah Bandar, Nur Aishah Awi, Bilal Eneizan, and Fadi Mohammed Alshannag. "The Mediation Effect of Online Shopping Habits on Personality Traits and Intention to Recommend; the Covid-19 Effect." International Journal of Business and Society 23, no. 1 (2022): 188–206. http://dx.doi.org/10.33736/ijbs.4608.2022.

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The coronavirus disease (COVID-19) has transformed conventional buying to online shopping habits. Despite the importance of customers’ future behaviour, insufficient studies have highlighted the role of online shopping habits on the intention to recommend. The study investigated how the Big Five Personality Traits (BFPT) influence online shopping habits, the relationship between habit and intention to recommend, and the habit as a mediator by applying the convenience sampling method. A total of 347 usable data were collected online and analysed using structural equation modelling with the Smar

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Sohaib Uz Zaman, Zohaib Ahmed, and Syed Hasnain Alam. "CONSUMER BEHAVIOR IN INFLUENCER MARKETING: LINKING FOLLOWER EQUITY, CONGRUENCE, AND PURCHASE INTENTIONS." Journal for Current Sign 3, no. 1 (2025): 478–501. https://doi.org/10.63075/jcs.v3i1.132.

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This study investigates the influence of influencer follower equity on consumer behavior within the context of social media marketing. Building upon theories of congruence and attitude formation, the research addresses a key gap in understanding how emotional equity between influencers and their followers translates into behavioral intentions, specifically intention to purchase and intention to recommend. The primary objective is to analyze the mediating role of consumer–product congruence and attitude in this relationship, with a focus on the fashion industry. The research employed a structur

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Rahi, Samar, and Mazuri Abd. Ghani. "Does gamified elements influence on user’s intention to adopt and intention to recommend internet banking?" International Journal of Information and Learning Technology 36, no. 1 (2019): 2–20. http://dx.doi.org/10.1108/ijilt-05-2018-0045.

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Purpose Understanding the main determinants of internet banking is important for banks and users. Although several prior research projects have focused on the factors that impact on adoption of technology, there is a limited empirical work which simultaneously captures technology-specific factors (PE, EE, WD, GAM) and customer-specific factors (GSC, INTRC) that help customers to adopt internet banking. Thus, the purpose of this paper is to verify how these factors influence individual behavior and motivate them to adopt new technology. The authors advance the body of knowledge on this subject

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Chou, Mei-Chu, Chin-Fa Tsai, Winitra Leelapattana, and Weerapon Thongma. "The Relationship Between Destination Experience and Tourists' Intention to Recommend and Revisit." Journal of Ecohumanism 3, no. 8 (2025): 14337–53. https://doi.org/10.62754/joe.v3i8.6706.

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Tourism destinations increasingly rely on delivering exceptional experiences to encourage tourist loyalty and stimulate positive behavioral intentions such as repeat visits and word-of-mouth (WOM) recommendations. This review examines the relationship between destination experiences and tourists’ intention to recommend and revisit, drawing from multidisciplinary literature and key theoretical models. It explores the impact of experiential components including service quality, emotional engagement, cultural authenticity, and environmental setting on tourist satisfaction and destination loyalty.

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Búrcio, Carlos Manuel Súcia, Rui Manuel Vinhas Da Silva, and Maria de Fátima Salgueiro. "The influence of country personality dimensions on intentions to recommend visiting: The preponderance of assiduousness and wickedness." Transnational Marketing Journal 3, no. 1 (2015): 61–80. http://dx.doi.org/10.33182/tmj.v3i1.409.

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The purpose of the current research is to investigate the relationships between country personality dimensions and consumer behavioural intentions, and to examine in detail the perceived personality of a stimulus-country. A convenience sample of 130 individuals from Brazil was surveyed and 115 usable questionnaires were analyzed. Portugal was chosen as the country for scrutiny and the questionnaire was delivered in Portuguese. Country personality was measured using the 24 items of personality traits six dimensions scale of d’Astous & Boujbel (2007). The research findings suggest that consu

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Izogo, Ernest Emeka. "Structural equation test of relationship quality." International Journal of Emerging Markets 11, no. 3 (2016): 374–94. http://dx.doi.org/10.1108/ijoem-07-2015-0130.

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Purpose – The purpose of this paper is to examine how companies can influence customers’ repurchase intention and willingness to recommend through relationship quality (RQ hereafter) constructs by leveraging customer orientation, expertise and information sharing. Design/methodology/approach – The research informants were recruited from a Southeastern Nigerian city. Data analysis was based on 303 qualified cases extracted from the 332 valid responses retrieved from the customers of retail banking services through a bank-intercept method and online survey. Findings – Except customer orientation

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Anggraini, Ratih, and Erica Novianti Idris. "The Influence of Destination Personality, Destination Image and Customer Experience on Intention to Recommend at Trendy Coffee Cafe in Batam City." JURNAL PENDIDIKAN DAN KELUARGA 15, no. 01 (2023): 24. http://dx.doi.org/10.24036/jpk/vol15-iss01/888.

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This study was conducted to identify factors that influence intention to recommend interest towards trendy coffee cafe destinations in Batam City. This factor is important for trendy coffee cafe destination owners to understand how consumers influence their intention to recommend to other consumers. The object used in this research is trendy coffee cafe in Batam City. This type of research was conducted using quantitative methods. The data collection technique uses probability sampling techniques and purposive methods, then the data is collected and processed using SPSS IBM 25 software. The re

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Marsha Diva Saputri and Soepatini Soepatini. "The Effect Of Customer-Product Compatibility On Intention To Purchase And Intention To Recommend Influencers With Attitude As An Intervening Variable." INTERNATIONAL CONFERENCE ON DIGITAL ADVANCE TOURISM, MANAGEMENT AND TECHNOLOGY 1, no. 2 (2023): 411–27. http://dx.doi.org/10.56910/ictmt.v1i2.107.

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This research examines the influence of customer-product fit on purchase intention and intention to recommend influencers with attitude as an intervening variable. The aim of this research is to understand consumers' behavioral intentions when they find recommendations for Uniqlo fashion products from influencers on Instagram. With the phenomenon that we raise regarding the harmony between marketing that occurs with influencers which can influence the role of an influencer who uses social media to influence consumers (followers) and the Uniqlo brand. The method used in this research is a quant

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Handriana, Tanti, Indrianawati Usman, Suwandi S. Sangadji, and Ahmed Muneeb Mehta. "The Environmentally Friendly Cosmetics: Perceived Values, Satisfaction, and Customer Loyalty Aspects." Malaysian Journal of Consumer and Family Economics 34, no. 1 (2025): 298–326. https://doi.org/10.60016/majcafe.v34.10.

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This study investigates consumer behavior towards environmentally friendly cosmetics by examining utilitarian and hedonic values as antecedents, with continuance intention and intention to recommend as outcomes. Data were gathered from 284 respondents who are consumers of environmentally friendly cosmetics in Indonesia, using a purposive sampling procedure. Structural equation modeling (SEM) was utilized for data analysis, and processed using AMOS software. Five hypotheses were tested, all of which received empirical support. The findings indicate that both utilitarian and hedonic values posit

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Feemster, Kristen A., Maria Middleton, Alexander G. Fiks, Sarah Winters, Sara B. Kinsman, and Jessica A. Kahn. "Does intention to recommend HPV vaccines impact HPV vaccination rates?" Human Vaccines & Immunotherapeutics 10, no. 9 (2014): 2519–26. http://dx.doi.org/10.4161/21645515.2014.969613.

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Yeni, Yulia, Vera Pujani, and Laura Syahrul. "Customers’ Intention to Recommend Takeaway Food during COVID-19 Pandemic." Quality Innovation Prosperity 25, no. 3 (2021): 85–100. http://dx.doi.org/10.12776/qip.v25i3.1621.

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Purpose: The aim of this study is to predict perceived risk and consumer willingness in recommending takeaway food from restaurant served in buffet style. Methodology/Approach: This study used an online survey of 170 consumers who were selected based on purposive sampling method. The research questionnaire was adapted from previous research. The data were analysed using Structural Equation Modelling (SEM), with Smart PLS. Findings: The research findings show that health risk and psychological risk have a positive effect on intention to recommend takeaway food. Meanwhile, quality risk and trust

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Finn, Adam, Luming Wang, and Tema Frank. "Attribute Perceptions, Customer Satisfaction and Intention to Recommend E-Services." Journal of Interactive Marketing 23, no. 3 (2009): 209–20. http://dx.doi.org/10.1016/j.intmar.2009.04.006.

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Hosany, Sameer, and Girish Prayag. "Patterns of tourists' emotional responses, satisfaction, and intention to recommend." Journal of Business Research 66, no. 6 (2013): 730–37. http://dx.doi.org/10.1016/j.jbusres.2011.09.011.

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McDonald, Deborah Dillon, and Nicholas R. Nicholson. "Dietary supplement information and intention to continue and recommend supplements." International Journal of Nursing Studies 43, no. 1 (2006): 51–57. http://dx.doi.org/10.1016/j.ijnurstu.2005.01.008.

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