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1

Planning your internet marketing strategy: A Doctor Ebiz guide. Wiley, 2002.

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2

Smith, P. R. (Paul Russell), 1957-, ed. eMarketing excellence: Planning and optimising your digital marketing. 4th ed. Routledge, 2012.

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3

Young, Antony. Brand media strategy: Integrated communications planning in the digital era. Palgrave Macmillan, 2014.

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4

Calvin, Jones, ed. Understanding digital marketing: Marketing strategies for engaging the digital generation. Kogan Page, 2008.

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5

Calvin, Jones, ed. Understanding digital marketing: Marketing strategies for engaging the digital generation. 2nd ed. Kogan Page, 2012.

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6

Möglichkeiten und Grenzen des Einsatzes von Multimedia im Marketing. P. Lang, 1997.

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7

Content is cash: Leveraging great content and the web for increased traffic, sales, leads, and buzz. Que Pub., 2012.

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8

Frick, Tim. Return on engagement: Content, strategy, and design techniques for digital marketing. Focal Press, 2010.

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9

Molenaar, Cor. The future of marketing: Practical strategies for marketers in the post-internet age. Financial Times Prentice Hall, 2002.

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10

Chaffey, Dave. eMarketing eXcellence: Planning and optimizing your digital marketing. 3rd ed. Butterworth-Heinemann, 2008.

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11

American Institute of Graphic Arts., ed. The brand gap: How to bridge the distance between business strategy and design : a whiteboard overview. New Riders, 2006.

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12

American Institute of Graphic Arts, ed. The brand gap: How to bridge the distance between business strategy and design : a whiteboard overview. New Riders Pub., 2003.

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13

Frank, Andersen Tim, ed. Brand building on the Internet. Kogan Page, 2000.

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14

H, Chasser Anne, ed. Domain names rewired: Strategies for brand protection in the next generation of the Internet. John Wiley & Sons, 2013.

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15

Digital marketing strategy: Text and cases. Pearson Prentice Hall, 2004.

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16

Strategic management and online selling: Creating competitive advantage with intangible web goods. Routledge, 2005.

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17

Faw, Larissa. How tweens & teens use social media and what brands are doing to intercept their attention. EPM Communications, Inc., 2009.

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18

Opening digital markets: Battle plans and business strategies for Internet commerce. 2nd ed. McGraw-Hill, 1998.

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19

Handbook of research on integrating social media into strategic marketing. Business Science Reference, An imprint of IGI Global, 2015.

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20

Edwards, Larry M. Official Netscape Internet business starter kit : Windows & Macintosh. Ventana, 1998.

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21

Rose, Kathryn. Solving the social media puzzle: 7 simple steps to planning a social media strategy for your business. Tate Publishing, 2012.

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22

Ricci, Ron. Momentum: How companies become unstoppable market forces. Harvard Business School Press, c2003., 2003.

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23

Ricci, Ron. Momentum: How companies become unstoppable market forces. Harvard Business School Press, c2003., 2003.

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24

Return on engagement: Content, strategy, and design techniques for digital marketing. Focal Press, 2010.

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25

Ridgway, Peggi. Web savvy for small business: The basics of planning and promoting your web site. Wordpix Solutions, 2001.

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26

Success with online retailing: For small business. IUniverse, 2003.

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27

John, Volkmann, ed. Momentum: How companies become unstoppable market forces. Harvard Business School Press, c2003., 2003.

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28

Strategies for electronic commerce and the Internet. MIT Press, 2002.

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29

Official Netscape Internet business starter kit: Windows & Macintosh : the eight essential steps for launching your business on the Net. Ventana, 1998.

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30

Web analytics action hero: Using analysis to gain insight and optimize your business. Adobe Press, 2012.

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31

Weber, Larry. Everywhere: Comprehensive digital business strategy for the social media era. Wiley, 2011.

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32

Farce to force: Building profitable e-commerce. Texere, an imprint of Thomson/South-Western, 2005.

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33

Richardson, Neil. A quick start guide to mobile marketing: How to create a dynamic campaign and improve your competitive advantage. Kogan Page, 2010.

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34

Hanlon, Annmarie. Digital Marketing: Strategic Planning & Integration. SAGE Publications Ltd, 2019.

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35

Digital Marketing: Strategic Planning & Integration. SAGE Publications Ltd, 2019.

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36

Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing. Routledge, 2017.

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37

Smith, P. R., and Dave Chaffey. Emarketing Excellence: Planning and Optimizing Your Digital Marketing. Taylor & Francis Group, 2017.

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38

Wilson, Ralph F. Planning Your Internet Marketing Strategy: A Doctor Ebiz Guide. Wiley & Sons, Incorporated, John, 2008.

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39

Wilson, Ralph F. Planning Your Internet Marketing Strategy: A Doctor Ebiz Guide. Wiley, 2001.

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40

Wootton, Randy, Eric Duerr, and Ken Rufo. Momentous Marketing. Wiley & Sons, Incorporated, John, 2020.

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41

Brand Media Strategy Integrated Communications Planning In The Digital Era. Palgrave MacMillan, 2010.

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42

Repchuk, Tracy. 31 days to millionaire marketing miracles: Attract more leads, get more clients, and make more sales. 2013.

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43

Kingsnorth, Simon. Digital Marketing Strategy: An Integrated Approach to Online Marketing. Kogan Page, 2019.

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44

Kingsnorth, Simon. Digital Marketing Strategy: An Integrated Approach to Online Marketing. Kogan Page, 2019.

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45

Digital marketing strategy: An integrated approach to online marketing. Kogan Page, 2016.

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46

Harden, Leland, Bob Heyman, and Rick Bruner. Net Results.2: Best Practices for Web Marketing. New Riders Publishing, 2000.

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47

1963-, Chaffey Dave, ed. Internet marketing: Strategy, implementation, and practice. Financial Times Prentice Hall, 2000.

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48

Dodson, Ian. Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns. Wiley & Sons, Incorporated, John, 2016.

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49

Dodson, Ian. Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns. Wiley & Sons, Incorporated, John, 2016.

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50

The art of digital marketing: The definitive guide to creating strategic, targeted, and measurable online campaigns. Wiley, 2016.

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