Dissertations / Theses on the topic 'L1000'
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McDermott, Matthew B. A. (Matthew Brian Andrew). "Deep learning benchmarks on L1000 gene expression data." Thesis, Massachusetts Institute of Technology, 2019. https://hdl.handle.net/1721.1/121738.
Full textCataloged from PDF version of thesis.
Includes bibliographical references (pages 57-62).
Gene expression data holds the potential to offer deep, physiological insights about the dynamic state of a cell beyond the static coding of the genome alone. I believe that realizing this potential requires specialized machine learning methods capable of using underlying biological structure, but the development of such models is hampered by the lack of an empirical methodological foundation, including published benchmarks and well characterized baselines. In this work, we lay that foundation by profiling a battery of classifiers against newly defined biologically motivated classification tasks on multiple L1000 gene expression datasets. In addition, on our smallest dataset, a privately produced L1000 corpus, we profile per-subject generalizability to provide a novel assessment of performance that is lost in many typical analyses. We compare traditional classifiers, including feed-forward artificial neural networks (FF-ANNs), linear methods, random forests, decision trees, and K nearest neighbor classifiers, as well as graph convolutional neural networks (GCNNs), which augment learning via prior biological domain knowledge. We find GCNNs offer performance improvements given sufficient data, excelling at all tasks on our largest dataset. On smaller datasets, FF-ANNs offer greatest performance. Linear models significantly underperform on all dataset scales, but offer the best per-subject generalizability. Ultimately, these results suggest that structured models such as GCNNs can represent a new direction of focus for the field as our scale of data continues to increase.
by Matthew B. A. McDermott.
S.M.
S.M. Massachusetts Institute of Technology, Department of Electrical Engineering and Computer Science
White, Shana. "Application and Development of Novel Methods for Pathway Analysis and Visualization of the LINCS L1000 Dataset." University of Cincinnati / OhioLINK, 2021. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1623241379918016.
Full textMekedem, Meriem. "Théorie et applications de modulaire analyse de réponse." Thesis, Université de Montpellier (2022-….), 2022. http://www.theses.fr/2022UMONT002.
Full textRegulatory network inference is an important task of systems biology. It enables the transformation of genomics datasets into high level biological knowledge. It consists of the reverse engineering of gene regulatory networks from OMICs data, such as RNAseq or mass spectrometry-based proteomics data, through computational methods. Reverse engineering biological networks from robust system and large data set is still the major challenge of contemporary network modelling. Many efforts have been establish methods but so far no clear winner has emerged. This thesis focuses on the mathematical modelling technique called Modular Response Analysis (MRA)I have structured this thesis in five chapters with a bibliographic list of 307 citations.In Chapter 1, I present the basics of mathematical modelling in systems biology. I start with a definition of systems biology and the corresponding mathematical modelling. Then I present the typical characteristics of biological systems and the corresponding models. This provides sufficient information to understand this thesis.In Chapter 2, I give a general overview of the field of network inference. I focus on the basics and try to classify the different methods according to their assumptions and semantics. Of course, it is impossible to do justice to such a rich and extensive field of research in this review.In Chapter 3, I focus on MRA. This is due to its ability to handle important biological structures such as feedback loops and crosstalk, as well as connectivity force weights, in a non-discrete manner, requiring only manageable amounts of experimental data. I first discuss the origin and development of the MRA theory. Then, I present an improvement of MRA using linear block algebra and its parallel implementation. Finally, I briefly review the limitations of MRA.In Chapter 4, I present an application of MRA to a very stable biological system, such as the tricarboxylic acid (TCA) cycle, which can lead to ill-conditioned linear algebraic equations when perturbation experiments induce very small changes in the observed data. To this end, a Tikhonov regularisation will be implemented, which is considered one of the most popular approaches to solve ill-posed discrete problems with error-contaminated data (Hochstenbach and Reichel, 2010).In Chapter 5, I attempt to evaluate the applicability of MRA to solve this problem in a practical way. For this purpose, I used medium (>50) and large (>500) datasets. The first - medium-sized - dataset reports the transcriptional expression of 55 kinases and 6 non-kinases in 11 experimental conditions. In each condition, transcript levels of all 61 genes were obtained by surface RNA sequencing, including wild-type cells and cells with individual KOs of each gene. The second - large - dataset was generated by the next generation connectivity map (CMap) using its new L1000 assay. As the L1000 datasets are more complex than the medium-sized dataset (kinase dataset) which is a relatively classical screen, I introduce, before presenting the paper, some information on how it was constructed
Mahi, Naim. "Connectivity Analysis of Single-cell RNA-seq Derived Transcriptional Signatures." University of Cincinnati / OhioLINK, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1613748441148963.
Full textPetreski, Marjan. "Monetary-regime switch from exchange-rate targeting to inflation targeting : with reference to developing economies." Thesis, Staffordshire University, 2011. http://eprints.staffs.ac.uk/1921/.
Full textHlivnjak, Sandra. "Current account sustainability : the case of Bosnia and Herzegovina." Thesis, Staffordshire University, 2010. http://eprints.staffs.ac.uk/1867/.
Full textStojcic, Nebojsa. "Competitiveness, restructuring and firm behaviour in transition : the case Of Croatia." Thesis, Staffordshire University, 2011. http://eprints.staffs.ac.uk/1894/.
Full textGolem, Silvia. "The determinants of the size of government in developed market economies." Thesis, Staffordshire University, 2010. http://eprints.staffs.ac.uk/1876/.
Full textKotorri, Mrika. "An investigation into economic migration with special reference to Kosova." Thesis, Staffordshire University, 2011. http://eprints.staffs.ac.uk/1985/.
Full textTrajkova, Natasha. "Instability and volatility of economic growth under transition : an application of exogenous growth theory." Thesis, Staffordshire University, 2013. http://eprints.staffs.ac.uk/2031/.
Full textRahma, Elsiddig. "The impact of oil price shocks on an oil exporting country : a mixed methods approach." Thesis, Northumbria University, 2016. http://nrl.northumbria.ac.uk/36008/.
Full textBogoev, Jane. "The interest rate and bank lending channels in a small, open and Euroised economy with fixed exchange rate : the case of Macedonia." Thesis, Staffordshire University, 2011. http://eprints.staffs.ac.uk/1892/.
Full textAmara, Abdulkarim Mohamed K. "A socio-economic analysis of land settlement in Libya : the case of the Wadi Al Hai project." Thesis, Northumbria University, 2005. http://nrl.northumbria.ac.uk/1755/.
Full textColakovic, Belma. "Systemic risks and financial fragility in a small open economy : the case of Bosnia-Herzegovina." Thesis, Staffordshire University, 2014. http://eprints.staffs.ac.uk/1980/.
Full textOruc, Nermin. "Impact of ethnic cleansing on human capital formation : empirical evidence from Bosnia-Herzegovina." Thesis, Staffordshire University, 2011. http://eprints.staffs.ac.uk/1873/.
Full textAffleck, Arthur. "Community development finance : a form of social investment." Thesis, Northumbria University, 2011. http://nrl.northumbria.ac.uk/3089/.
Full textEl, Mughrabi Marei A. "An exploration of the impact of international and domestic factors on economic reform programmes in Libya 1987-2004." Thesis, Northumbria University, 2005. http://nrl.northumbria.ac.uk/1937/.
Full textTosuni, Gëzim. "The impact of corporate governance on the performance of financial institutions." Thesis, Staffordshire University, 2013. http://eprints.staffs.ac.uk/2030/.
Full textMarais, Etienne Barend. "Permeation of excised intestinal tissue by insulin released from Eudragit® L100/Trimethyl chitosan chloride microspheres /E.B. Marais." Thesis, North-West University, 2013. http://hdl.handle.net/10394/9676.
Full textThesis (MSc (Pharmaceutics))--North-West University, Potchefstroom Campus, 2013.
Rizvanolli, Artane. "The effect of human capital on inwards FDI : evidence from European transition economies." Thesis, Staffordshire University, 2012. http://eprints.staffs.ac.uk/2011/.
Full textEziashi, Julius. "Manufacturing strategy of firms in emerging economy : the study of Nigerian manufacturing SMEs." Thesis, Northumbria University, 2017. http://nrl.northumbria.ac.uk/33886/.
Full textRusk, Michele. "Entrepreneurial leadership by design : the role of design in socio-economic innovation." Thesis, Northumbria University, 2018. http://nrl.northumbria.ac.uk/35436/.
Full textCheng, Michael Jak Lam. "Determinants of occupational choice : the case of the Chinese in Newcastle upon Tyne." Thesis, Northumbria University, 2008. http://nrl.northumbria.ac.uk/2598/.
Full textMoussa, Mohamed Salem Ali. "An eclectic approach to the determinants of foreign direct investment inflows to the Libyan oil and gas sector." Thesis, Northumbria University, 2009. http://nrl.northumbria.ac.uk/1916/.
Full textRadicic, Dragana. "The effectiveness of R&D and innovation policy in promoting innovation in European SMEs : an empirical investigation of additionality effects." Thesis, Staffordshire University, 2014. http://eprints.staffs.ac.uk/2009/.
Full textCole, Denise. "Local economic indicators : practitioners' needs and associated issues of provision and use." Thesis, University of Bedfordshire, 1997. http://hdl.handle.net/10547/333421.
Full textTurkedjiev, Emil. "Hybrid neural network analysis of short-term financial shares trading." Thesis, Northumbria University, 2017. http://nrl.northumbria.ac.uk/36122/.
Full textSantos, Lidiane dos. "Preparação e avaliação de cápsulas gastro-resistentes de diclofenaco de sódio." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2005. http://hdl.handle.net/10183/6922.
Full textAdamu, Nenadi. "Young people and the informal economy : understanding their pathways and decision-making within the economy." Thesis, University of Bedfordshire, 2016. http://hdl.handle.net/10547/621890.
Full textHope, David. "Britain and the fur trade : commerce and consumers in the North-Atlantic world, 1783-1821." Thesis, Northumbria University, 2016. http://nrl.northumbria.ac.uk/31598/.
Full textChen, Tzu-Yao, and 陳子堯. "Investigating the functions of unannotated genes using LINCS L1000 big data." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/05564794452357217247.
Full text國立陽明大學
生物醫學資訊研究所
105
Abstract Library of Integrated Network-based Cellular Signatures (LINCS) is an NIH program which aims to understand biology by cataloging changes in gene expression and other cellular processes that occur when cells are exposed to a variety of perturbing agents. L1000 gene expression data, which include about 1.3 million samples, are the most comprehensive data in LINCS. Since each sample indicates the gene expression status under the treatment of different perturbagens, such as chemical compounds, shRNAs, to normal or cancer cells, the aim of this study is to use the comprehensive big data to investigate the functions of unannotated genes. The gene-gene co-expression network under perturbation was constructed based on LINCS L1000 gene expression data and the protein-protein interaction network was constructed using BioGRID database. These two networks were then integrated into the combined network. A gene pair in the combined network indicates that these two genes are co-expressed under perturbation and their corresponding proteins are interacted. Since genes in the local cluster tend to have similar functions, we proposed a simple comparing method to infer the functions of unannotated genes based on their neighbors in the combined network. The proposed method was also applied to three types of networks to evaluate the network performance, and the results showed that the combined network is more appropriate in functional inference of unannotated genes. Further experiments are needed to verify the inferred functions by the proposed network-based approach.
Liao, Pei-Han, and 廖珮函. "Inferring Drug-Target Interactions Based on Perturbational Profiles in LINCS L1000 Data." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/dw9egx.
Full text國立臺灣大學
生醫電子與資訊學研究所
106
The journey of a drug, from being selected in the laboratory to finally be sold on the market, is tedious, money-consuming and full of risks. It is an urgent need to shorten the process of drug discovery and development. Either accelerating the initial phase – drug discovery or repurposing existing drugs for new indications could be beneficial to achieve the goal. In this study, we have developed an analysis pipeline for predicting potential targets of drugs based on only perturbational profiles in L1000 data. Through analyzing the associations between compounds and short hairpin RNAs (shRNAs), the potential drug-target interactions could be inferred. The performance of the prediction results was evaluated by a known dataset extracted from Drug Repurposing Hub, and an average area under the receiver operating characteristic curve (AUC) of 0.71 has been achieved. Finally, we further applied our approach to explore opportunities for drug repurposing in cancer and inflammatory diseases through functional analysis. Several putative anti-cancer drugs and anti-inflammatory drugs revealed from the prediction are supported by preclinical or clinical studies, which demonstrated the efficacy of the proposed approach.
Lyu, Tian-Meng, and 呂天蒙. "The Attribution and Meridian of Traditional Chinese Medicine (TCM) Classification Method Explained by Analyzing L1000™ Expression Profiling Data." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/khu5rt.
Full text國立中央大學
系統生物與生物資訊研究所
106
Chinese traditional Chinese medicine has been underestimated by Western modern science, but with the different compounds extracted from various Chinese medicines used to treat diseases which have good effects, therefore, in recent years, Chinese medicine has attracted more and more attention in the medical field. According to ancient Chinese medical literature, Chinese drug are classified into three attribution: cold, medium and heat medicine; Chinese medicine is also classified as Meridian which means that the drug belongs to the meridians it affects. In this study, we attempted to explain the differences between the attribution and meridian of traditional Chinese medicine by analyzing the L1000 expression profile data of cancer cells treated with Chinese drug. After data analysis, we found that functional analysis of differences between various attributes, tastes, and meridian showed different functions between different groups. In addition, we have learned that the pathways leading to the action of cells in some specific properties may affect the development of cancer. Based on this result, we selected four TCMs which mix the attributes and meridians of our interest and we proved three of these drug’s ability of inhibiting MCF7 breast cancer cells through cell biology experiments. Finally, we believe that the results of Chinese medicine classification method studies that explain by the L1000 profile data may be useful for the development of Chinese medicine.
Mesbah-Oskui, Bahar. "Place Cell Activity in Disc1-L100P Mutant Mice." Thesis, 2011. http://hdl.handle.net/1807/31356.
Full textRodrigues, Alexandre de Sousa. "Caracterização do comportamento do adesivo estrutural Sikaforce 7710 L100." Master's thesis, 2017. http://hdl.handle.net/10316/83206.
Full textDevido ao impacto estético e arquitetónico que o vidro introduz nas construções atuais, tem-se vindo a verificar um aumento do interesse na sua utilização no ramo da construção. Numa época em que se vive uma crise financeira a nível europeu, a importância do uso de vidro é comprovada através da disponibilização de verbas por parte da União Europeia com o intuito da elaboração do EC10 (referente ao vidro). Contudo, existem algumas desvantagens da sua utilização como elemento estrutural, pelo que a necessidade de melhoramento é cada vez maior. Assim, visando o aperfeiçoamento das suas propriedades para fins estruturais tem-se recorrido, entre outros avanços, à utilização de sistemas híbridos.Na presente dissertação procura-se caracterizar o comportamento de um adesivo com foco na aplicação em assemblagem de sistemas híbridos, como uma viga vidro-aço, de geometria em “I” ou “T” e com a alma em vidro e os banzos metálicos. O adesivo estudado é um poliuretano semirrígido denominado SikaForce 7710 L100, fornecido pela empresa Sika. A caracterização de um elastómero é, usualmente, conseguida através da calibração de um modelo hiperelástico. Dada a complexidade associada a materiais hiperelásticos, torna-se necessário efetuar diversos ensaios e testar diferentes tipos de deformação para obter uma caracterização correta seja obtida. Para tal, procedeu-se à realização de um ensaio de tração uniaxial, de tração plana e de compressão uniaxial, com o objetivo de calibrar um modelo hiperelástico e um ensaio de corte simples, para validação do modelo calibrado. Posteriormente, de forma a obter os coeficientes característicos de cada modelo, efetuou-se um ajuste do ensaio de tração uniaxial e do de tração plana a determinados modelos da bibliografia por intermédio do software de elementos finitos, ABAQUS. Visando a validação dos resultados obtidos, procedeu-se a uma previsão do comportamento do ensaio de corte simples através do modelo hiperelástico Mooney-Rivlin, primeiro, com base nos coeficientes resultantes do ajuste desse modelo ao ensaio de tração uniaxial e ao de tração plana e, em seguida, fazendo uso apenas do ensaio de tração uniaxial para ajuste e obtenção dos coeficientes desse mesmo modelo. Finalmente, estabeleceu-se uma comparação dos dois tipos de previsões ao ensaio de corte simples.
Due to the aesthetic and architectural impact that glass introduces in current constructions, there has been a great demand of its use in the construction sector. Despite the actual financial crisis, the importance of glass is also reviewed in the funds made available by the European Union for the elaboration of the Glass EC10. However, there are some disadvantages associated with its use has a structural element, therefore the need for improvement is increasing. Thus, aiming at improving its properties for structural purposes, we have resorted, among other advances, to the use of hybrid systems.The main objective of the presented thesis is the characterrization of the behavior of an adhesive for the assembly of hybrid systems, such as glass-steel beam, with an “I” or “T” geometry and a glass soul and metal “banzos”. The adhesive studied is a semi-rigid polyurethane named SikaForce 7710 L100, provided by the company Sika. The behavioral characterization of an elastomer is, usually, accomplished through the calibration of a hyperelastic model. Due to the complexity associated with hyperelatic materials, it becomes necessary to proceed with several tests in order to obtain a correct characterization. For such, it was carried out an uniaxial tension test, a planar tension test and an uniaxial compression test to calibrate the model and a simple shear test, to validate the previously calibrated model. Then, in order to determine the characteristic coefficients of each model, an adjustement of the uniaxial tension test and the planar tension test to certain models of the literature was made using the finite elements software, ABAQUS. Aiming at the validation of the results obtained, it was made a prediction of the simple shear test through the Mooney-Riylin hyperelastic model, firstly, based on the coefficients resulting from the adjustment of this model to the uniaxial tension test and the planar tension test and afterwards, using only the uniaxial tension test to adjust and obtain the coefficients of that same model. Finally, it was established a comparison between the two types of predictions used for the simple shear test.
Bruce, Caroline Dietzsch 1976. "Recrystallization of guaifenesin from hot-melt extrudates containing Acryl-EZE® or Eudragit® L100-55." Thesis, 2008. http://hdl.handle.net/2152/3851.
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Doucet, Jean-Sebastien. "Animal Models of Prophylaxis and Prevention of Schizophrenia: Prenatal Seasonal Influenza Vaccine and Postnatal Valproate." Thesis, 2012. http://hdl.handle.net/1807/33400.
Full textHaque, F. Nipa. "Disc1 Mutant Mice Subjected to Chronic Social Defeat Stress as a Model of Gene-Environment Interaction in Schizophrenia and Depression." Thesis, 2009. http://hdl.handle.net/1807/18335.
Full textCunha, Sara Las. "O impacto da utilização de sistemas inteligentes na mitigação das causas de insucesso das alianças estratégicas em Portugal." Doctoral thesis, 2021. http://hdl.handle.net/10071/22881.
Full textDespite the strategic importance of alliances and the numerous benefits that this corporate strategy brings to companies, success rates are still very low, with several causes of failure presented in the literature. On the other hand, the implementation of smart systems has proved to be very promising when applied to the different tools of business management. In order to find solutions to this problem, the main objective of this investigation was to study the impact that the use of smart systems has on the operational optimization of the company and in mitigating the causes of failure of strategic alliances in Portugal. For this, a mixed approach of qualitative and quantitative methods was used, with the analysis of 17 interviews and 280 questionnaires, respectively. Among the various conclusions of this work, we highlight the ability of managers to implement smart systems to mitigate 7 of the 10 main causes of failure of alliances, helping companies to facilitate the collaborative process. Finally, and as future recommendations arising from the content analysis carried out, we stress the need to rethink the traditional model of strategic alliances for a more integrated and dynamic format, and the need to adapt the current paradigm of work to the new social circumstances caused by technological development.
Duarte, Filipe Emanuel de Sousa. "Os desafios da internacionalização para o crescimento das empresas Portuguesas." Master's thesis, 2019. http://hdl.handle.net/10071/18819.
Full textThis Master thesis aims to bring a focus on the Portuguese companies’ internationalization, along with the associated challenges. Internationalization is a strategy from witch a company expands its activity outside its own national borders, which could be in the form of export activity and/or production abroad. Since the globalization has been highlighted several years, along with the rising up of competitiveness, the internationalization of Portuguese companies could be of major importance for its survival. Some business models are not possible if only based on the domestic market, which could be not big enough. Moreover, the process of internationalization could have a significant weight in the national GDP (Gross Domestic Product) and influence national competitiveness. In this sense, a qualitative methodology, has been applied to a total of 15 interviews made to different Portuguese managers behind companies with international activity. Through content analysis, its activity was analyzed, based on the challenges these companies are facing up since its abroad expansion. From this study, it was possible to conclude that geographical and cultural proximity are the major drivers in the choice of markets where Portuguese companies choose to internationalize. It was also possible to identity multiple influences in the choice of input mode, and Portuguese companies are equally influenced by internal and external factors, with no predominance of one in relation to another. Moreover, Portugal does not have international expression in the sectors in which the analyzed companies operate. Therefore, these companies do not benefit from Portuguese external market image, since no added value are associated to the products and services that they export. Finally, it was possible to verify that the internationalization has allowed to improve the performance of the analyzed Portuguese companies.
Vasconcellos, Flavia Cotias. "Posicionamento estratégico de um serviço de oncologia pediátrica, segundo a visão baseada nos recursos." Master's thesis, 2021. http://hdl.handle.net/10071/24995.
Full textThe resource-based view represents one of the main strands of thought in the business strategy’s fields. An organization's resources can be a source of competitive advantage, if they are recognized as valuable, rare, difficult to be copied and exploited by the company. This study intends to identify which resources and capabilities represent a source of sustainable competitive advantage for a pediatric oncology service in a private hospital, from the perspective of the VRIO model. Therefore, the methodology used was the collection of different data sources through interviews conducted with responsible for pediatric oncology clients. A semi-structured interview script was applied, where the available resources were questioned, clustered into five categories: physical and structural, human, organizational, technological, and reputational. In this way, it was possible to identify different arrangements of resources and capabilities as sources of sustainable competitive advantage, notably, to a greater or lesser extent, human, organizational and reputational resources. In addition, it was also detected that physical resources, from the hospital structure and technology, demonstrate different ways of obtaining temporary competitive advantages analyzed in the context. In this way, the resources evaluated can contribute to the strategic positioning of the pediatric oncology service within a healthcare company.
Ventura, Teresa Garcia Prego. "Quantifying the economic impact of CETA on Portugal." Master's thesis, 2017. http://hdl.handle.net/10071/15773.
Full textA União Europeia e o Canadá assinaram recentemente um acordo de livre comércio, conhecido por "Comprehensive Economic and Trade Agreement" (CETA), que abrange praticamente todos os sectores e aspectos do comércio Canadá-UE. Para pequenas economias, como Portugal, o comércio é um factor-chave nos ganhos de produtividade e competitividade que fomentam o desempenho económico e crescimento. O Canadá está entre os 10 maiores mercados importadores de vinho português, sendo este o principal produto das exportações portuguesas para o Canadá. O sector do vinho representa uma importante fonte de receitas para Portugal, contribuindo significativamente para o valor final da produção agrícola e exportações nacionais. Esta dissertação estuda o impacto do CETA no comércio de vinho entre Portugal e o Canadá, avaliando os seus efeitos no sector vitivinícola português. Após uma análise ao sector do vinho no Canadá, o perfil do consumidor e as tendências de mercado, avaliaram-se os pontos fortes, fracos, oportunidades e ameaças relacionados com o posicionamento de Portugal no mercado canadiano face à entrada em vigor do CETA.
Silva, João Maria Martins Rodrigues da. "The impact of artificial intelligence on customer loyalty and entrepreneurship." Master's thesis, 2020. http://hdl.handle.net/10071/21636.
Full textHoje em dia, todas as empresas lutam para serem bem-sucedidas, no entanto, poucas delas realmente o são. A inteligência artificial é algo que está a revolucionar o mercado, bem como a forma como as empresas se estruturam e por isso pode ter um papel fundamental. Com este trabalho pretendo iluminar quem está à procura de respostas sobre os efeitos que a inteligência artificial pode ter na fidelidade do cliente e no empreendedorismo. Para isso, realizei um inquérito "online", respondido por 103 pessoas e fiz 11 entrevistas a pessoas que trabalharam ou estão a trabalhar numa destas três áreas. Com isso, pretendo ter uma melhor noção sobre o impacto que a IA está a ter ou pode vir a ter num futuro próximo nestas áreas, os benefícios e desvantagens que podem criar para as empresas, ou mesmo a utilidade que pode ter para o lançamento de um negócio próprio. Após realizar o questionário e as entrevistas e comparando com a revisão de literatura cheguei a algumas conclusões desde já o facto de num futuro bastante próximo a IA ser fundamental para o sucesso de qualquer empresa. Terá inevitavelmente de usar ferramentas de AI para otimizar processos, poupar nos custos, mas nunca descaracterizando a empresa. Por outro lado, a satisfação do cliente é extremamente importante pois leva a uma recompra por parte dos mesmos e à boa publicidade que irão fazer junto de terceiros, porém isto só é conseguido quando existe um bom mix entre a qualidade do vendedor e do produto.
Cunha, Sara Las. "Formulação estratégica no CIEE Lisboa." Master's thesis, 2018. http://hdl.handle.net/10071/17749.
Full textMost of today's organizations live in an increasingly competitive and globalized context, which forces them to rethink their corporate strategies and adapt to turbulent and unpredictable environments. Market is rapidly changing and companies no longer have permanent competitive advantages and thus are being forced to innovate in their search for alternative survival plans. Corporate strategies are a viable option to meet market and customers’ needs, increasing competitive advantage and improving business performance. This research aims to verify if CIEE Lisbon is implementing corporate strategies to reach its strategic goals. Therefore, detailed research was carried out based on three specific corporate strategies: diversification, strategic alliances and mergers and acquisitions. This study seeks to understand the most relevant characteristics of each, including benefits and risks, advantages and disadvantages, and key factors that influence the success of each strategy. Current strategy implementation by CIEE Lisbon was then compared with the knowledge acquired during the literature review and the concepts defended by the aforementioned authors.
Moreira, Paulo Rodrigues Pinheiro de Sousa. "O contributo do marketing relacional e da formação contínua na fidelização de clientes." Master's thesis, 2019. http://hdl.handle.net/10071/19694.
Full textNowadays, companies live in a global context that is becoming more competitive every day. This situation, implies redefining their positioning and marketing/ sales strategies in order to keep up with this dynamic and uncertain market. The continuous search for innovative projects is now extremely necessary (almost mandatory) to reinforce their competitive advantages. The clients have become the most precious good in any company, that is why it is crucial to preserve and constantly answer/prevent their needs. The main goal of this investigation is to analyse the importance of the transition from traditional marketing to relationship marketing in the B-to-B market, focusing on customer loyalty, supported by continuous training events that will reinforce this long term relationship. To this end, a research based on this concepts was carried out trough the study of Hoya Faculty continuous education event, conducted by the Iberian subsidiary of Hoya Corporation. For this purpose, a quantitative methodology was adopted through the use of an online questionnaire, conducted to Spanish and Portuguese clients who participated in the 2015/2016 and 2018/2019 events, in order to investigate their perception about this strategic priority. This study showed that the clients agreed to change the vision of the paradigm of the transitional marketing to the relationship marketing. The study also gave some insights that can be used by the companies marketing and sales teams, helping them to adjust the strategies of customer needs and expectations, focusing on loyalty.