Relevant bibliographies by topics / Marketing conduct / Dissertations / Theses
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Dissertations / Theses on the topic 'Marketing conduct'

Author: Grafiati
Published: 28 May 2022
Last updated: 31 July 2025

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1

Овєчкіна, О. А. "Поведінковий маркетинг учасників мультиагентської системи". Thesis, ТОВ «ДД «Папірус», 2013. http://essuir.sumdu.edu.ua/handle/123456789/37466.

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Сучасний маркетинг як практична діяльність реалізується у моделях маркетингової поведінки господарюючих суб’єктів. Деякі автори термін «поведінковий маркетинг» розглядають у вузькому сенсі як внутрішньо-фірмовий маркетинг-менеджмент. У цьому визначенні поведінковий маркетинг базується на розробці, впровадженні й підтримці стандартів спілкування, що сприяють всебічному розвитку підприємства й персоналу [1].
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2

Stuible, Shirley L. "The efficiency of the B.C. apple marketing system : a structure, conduct and performance evaluation." Thesis, University of British Columbia, 1988. http://hdl.handle.net/2429/28404.

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The cooperative structure of the B.C. apple marketing system has been in danger of collapse several times over its 70 year history. The most recent upheaval occurred in the early 1980s, when accusations of cost inefficiencies led to several changes in the system. The objective of this study is to provide a structure, conduct and performance evaluation of efficiency of the apple marketing system. This will entail an historical review, a description of the apple industry and an evaluation of its performance with respect to cost efficiency and revenue maximization using the Washington State apple
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3

Craig, Ann-Marie. "Market structure and conduct in the pharmaceutical industry : the case of brand loyalty." Thesis, University of St Andrews, 1994. http://hdl.handle.net/10023/2736.

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The Pharmaceutical Industry is important both socially and economically; however, the market structure and conduct which distinguishes it have brought it under the critical eye of both the regulatory authorities and the public. This thesis describes the market structure and conduct of the industry beginning with an historical description of its development and the market theories behind it. It is from these theories that a number of characteristics and behavioural traits have been identified as contrary to the interests of society. As an oligopolistic multinational the pharmaceutical industry
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4

Rizvi, Muneer Ali Shah. "An analysis of the structure, conduct and performance of the date marketing system in Sind - Pakistan." Thesis, Queen's University Belfast, 1985. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.328101.

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5

Haynes-Michaels, Sandra Genevieve. "Employee Conduct When Administering Government Contracts in the Defense Logistics Agency." ScholarWorks, 2015. https://scholarworks.waldenu.edu/dissertations/1345.

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The Office of the Inspector General in the Department of Justice reported cases of government contracting employees accepting bribes totaling over $540 million within a 6-year period. The purpose of this case study was to explore the perceptions of government contracting managers regarding the knowledge needed to mitigate employees' unethical behaviors when administering government contracts. Previous studies on government contracting employees' unethical behaviors focused on employees' behaviors, but lacked data concerning managers' roles in mitigating employees' unethical behaviors. The stud
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6

Ahn, Seok-hwa. "A study to conduct a comparative analysis on effective implementation of marketing strategies in terms of marketing tools among selected deluxe hotels in Miami area by Seok-hwa Ahn." FIU Digital Commons, 1989. http://digitalcommons.fiu.edu/etd/1178.

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7

Christensson, Lucas, and Oskar Svensson. "The important part is that we have established a relationship, then we can conduct business : Cultural conflicts and dilemmas in international business." Thesis, Högskolan Kristianstad, Sektionen för hälsa och samhälle, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-17085.

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Recent literature state that the relationship between buyers and sellers has gained more and more importance in business-to-business segments. The distribution of products may even end up in the shadow of these important relationships. The statement, of increased need for relationship marketing, is proven more tangible in cross-border interactions and communications. Managers who are maintaining and establishing international accounts have to acknowledge cultural differences, norms and preferences when keeping their international key accounts satisfaction. However, the practice around how cult
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8

Böke, Nicole, and Dewy F. Mulder. "The Downward Effect of Ethics in the Value Chain." Thesis, Halmstad University, School of Business and Engineering (SET), 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-2539.

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<p>The media has responded toward unethical behavior in rainforests during the ‘80’s, triggering</p><p>the still upcoming trend of investigation of ethical considerations, as described by Macfarlane</p><p>(1995). Many researchers are constantly improving the ethical theories and showing</p><p>continued change in the perception of ethics (Svensson & Wood, 2007)</p><p>The purpose of this research is to identify the effect of ethics on the proactive or reactive</p><p>behavior of companies, with a downward tendency provided in the value chain.</p><p>The theoretical framework consists out of a set
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9

Altawail, Ghassan Mohammed. "Gender segmentation and its implementation in Saudi Arabia." CSUSB ScholarWorks, 2003. https://scholarworks.lib.csusb.edu/etd-project/2281.

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The purpose of this project is to gain a better understanding of gender segmentation strategy possibilities in the Kingdom of Saudi Arabia. The findings from this survey graphically illustrate and statistically demonstrate some critically important information about the consumer demographics, needs, and behaviors of the targeted female Saudi shopper.
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10

Johansson, Daniel, and Jim Stiborg. "Reflektioner från en marknadsledare : En studie i implementeringen av miljökoncept hos en av Sveriges giganter." Thesis, Halmstad University, School of Business and Engineering (SET), 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-3211.

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<p>Integration av hållbar utveckling i företags strategier har lett till att bolagens styrning idag ställs inför nya typer av problem och möjligheter. Den ökade miljömedvetenheten bland kund och konsument skapar nya möjligheter för företag att omprofilera sig eller att förstärka ett redan existerande hållbara arbetssätt. Viktiga begrepp inom ett företags hållbara utveckling är Corporate Social Responsibility (CSR), uppförandekoder och grön marknadsföring.</p><p>Studien behandlar hur ett marknadsledande företag, inom sitt segment, agerar i den hållbara utvecklingen mot sina huvudintressenter. I
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Cornejo, Fontalba Carolina José. "Ley de etiquetado nutricional : ¿modifican la conducta del consumidor?" Tesis, Universidad de Chile, 2017. http://repositorio.uchile.cl/handle/2250/145826.

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TESIS PARA OPTAR AL GRADO DE MAGÍSTER EN MARKETING<br>Los niveles nutricionales de los chilenos son alarmantes dado los altos índices de sobrepeso y obesidad que posee más de la mitad de la población. Es por esto, que nace una regulación a los alimentos, incorporando los “Discos pares”, los que dan a conocer la cantidad excesiva de un componente que perjudica a la salud. De esta manera se intenta orientar a los consumidores a escoger productos con menos sellos, por ende, más sanos y así reducir los niveles de sobrepeso y obesidad, y las enfermedades que se producen por ellas. En esta inv
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Pefaur, Tobar Nicole Andree. "El viaje de un comentario : un análisis desde la conducta del consumidor." Tesis, Universidad de Chile, 2017. http://repositorio.uchile.cl/handle/2250/145847.

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TESIS PARA OPTAR AL GRADO DE MAGÍSTER EN MARKETING<br>Muchos consumidores revisan y consultan reseñas en línea antes de realizar un viaje. Sin embargo, poco se sabe sobre el impacto de estos comentarios en la toma de decisiones del consumidor. Esta investigación aplica un conjunto de consideraciones teoría para modelar el impacto de las revisiones en línea respecto a un hotel que se encuentre considerado entre el conjunto de opciones del consumidor. Se realizó un estudio experimental con 240 personas, que incluyó variables independientes como la Valencia del Comentario (positivo vs. negativo),
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Murillo, Merino Andrés José. "Incorporación de técnicas de persuasión en email marketing." Tesis, Universidad de Chile, 2016. http://repositorio.uchile.cl/handle/2250/142768.

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Ingeniero Civil Industrial<br>El e-commerce ha transformado la forma en que los consumidores se acercan al retail, y una de las herramientas que utilizan para lograr comunicarse de forma efectiva con el cliente y generar ventas online y offline es el email marketing. La cual te ofrece la oportunidad de personalizar el mensaje y utilizar diversas técnicas de marketing. Millones de personas están expuestas al email marketing a diario, donde reciben decenas de emails, los cuales muchas veces no son ni abiertos, por lo que el trabajo está en realizar los emails cada vez más atractivos y mantener
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Gutiérrez, Campos Miguel Alejandro. "Estudio de la saturación en email marketing para un negocio de retail." Tesis, Universidad de Chile, 2019. http://repositorio.uchile.cl/handle/2250/170665.

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15

Fuentes, Huerta Älvaro, Lema Rodolfo Mardónez, Carolina Motta, Parra Cristián Muenas, and Jofré Monica Ruiz. "Plan de marketing para el lanzamiento de un zapato extensible súper ergonómico." Tesis, Universidad de Chile, 2007. http://www.repositorio.uchile.cl/handle/2250/114897.

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Tesis para optar al Grado de Magíster en Marketing de las Telecomunicaciones<br>Cuando una empresa lanza un producto al mercado, debe tener clara la forma en que lo hará, es decir, debe saber y tener muy bien pensadas que acciones tomará y como utilizará los recursos necesarios para llevar a cabo dicha tarea, con el fin de tener éxito. Es necesario conocer de manera clara el entorno en el cual se competirá y los recursos con los que cuenta la empresa, para de este modo, estructurar un plan de marketing que guíe el uso de los recursos de la manera más eficiente posible, utilizando las capacidad
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Arancibia, Bruce María Ignacia. "Efecto de la interacción de la naturaleza y riesgo de un producto sobre la conducta Free-Riding." Tesis, Universidad de Chile, 2017. http://repositorio.uchile.cl/handle/2250/145815.

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TESIS PARA OPTAR AL GRADO ACADÉMICO DE MAGÍSTER EN MARKETING<br>Cross-channel y free-riding corresponden a conductas cada vez más comunes en el mundo del retail. Mientras la conducta cross-channel se asocia al cambio de canales, la conducta free-riding se asocia al cambio de retailer durante el proceso de búsqueda de información y compra de un producto. Estos comportamientos, tienen efectos directos sobre los retailers, ya que deben adaptar sus estrategias con el fin de satisfacer las demandas de estos consumidores. El siguiente estudio tiene el objetivo de investigar la conducta cross-chann
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17

Tilikidou, Irene. "Ecologically conscious consumer behaviour : a research project conducted in Thessaloniki, Greece." Thesis, University of Sunderland, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.327317.

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18

Linares, Weilg Jorge Luis. "NeuroMarketing: fundamentos, mitos y realidades." Universidad Peruana de Ciencias Aplicadas (UPC), 2018. http://hdl.handle.net/10757/623055.

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Evento realizado en el Campus de Sam Miguel, Universidad Peruana de Ciencias Aplicadas (UPC) el día 27 de Marzo de 2018. Lima, Perú.<br>Conferencia aborda los fundamentos, mitos y realidades del NeuroMarketing.
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19

Edenkrantz, Reuben, and Edvin Holpers. "The Social Media Identity : An exploratory study on how Swedish companies conducts marketing on international social media." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-105086.

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The world today has successively been shrinking in terms of distance between us as individuals, globalisation and the increased digitalisation of our society have made information accessible and connectivity simpler and more profound. In conjunction with digitalising our lives, a new medium within the digital world has risen to such prominence that it is now a factor of constant influence upon us and our environment, social media. As a consequence, people have to a large extent become digital natives. This has led to firms and brands sensing opportunities within the medium and the utilisation
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Cáceres, Cristian, Álvaro Cea, César Cordero, Mariano Silva, and Ricardo Zúñiga. "Bar.com: online with you." Tesis, Universidad de Chile, 2007. http://www.repositorio.uchile.cl/handle/2250/114896.

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Tesis para optar al grado de Magíster en Marketing<br>El mercado de bares y de gastronomía en general ha experimentado en Chile, y particularmente en Santiago, un sostenido crecimiento durante los últimos años, el cual ha logrado una consolidación en base a la proliferación de diferentes propuestas, sólo manteniéndose aquellas, que consiguen renovarse y satisfacer las necesidades de los consumidores. La amplia diversificación que ha tenido este mercado hace que las ofertas sean cada vez más originales, sin embargo necesitan de una reinvención constante ya que sus ciclos de vida son cortos. Nu
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Sjögren, Daniel, and Liselott Holmstedt. "Scania in the Swedish Truck Market : A study of how themanagement conducts the marketing according to the MarketingMix." Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-6653.

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<p>Scania is an old and well established company within itsindustry, thus the company has understood, through experience, that it is simply not enough to be product oriented in the truck industry, instead the company has to focus on what is of value to the customer. To know and understand the customer’s business or area of business is a key success factor which develops trust for the company, this trust and knowledge of the customer’s area of operation is of critical importance during economic slowdowns.</p>
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22

Krawtchenko, Pierre. "Contribution à l'étude de l'intégration du client dans la conduite de projets innovants." Vandoeuvre-les-Nancy, INPL, 2004. http://docnum.univ-lorraine.fr/public/INPL_T_2004_KRAWTCHENKO_P.pdf.

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Dans un environnement turbulent et en perpétuelle évolution, le Client est devenu un l'atout majeur des entreprises. Aujourd'hui, pour s'imposer sur le marché, elles doivent offrir à leurs clients davantage de valeur que leurs concurrents. En parallèle, les clients sont devenus plus exigeants et volatiles. Ils semblent également vouloir jouer un rôle plus important dans la conception des offres qu'ils veulent se voir proposer. Ces deux points constituent la base de notre recherche. Nous avons cherché à répondre à la question suivante : " Comment une entreprise peut-elle intégrer le client dans
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23

Halin, Julia. "The effect of Influencer Marketing in a highly involved product : An experiment conducted in the golf industry." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-79941.

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Purpose – The purpose of this research is to create an understanding of how influencer marketing could be used to increase the purchase intention in an area of a high involvement product in a niche market. Since this study is collected together with a Swedish golf company, the golf industry was evaluated. In order to fulfill the purpose, the social media influencer value (SMIV) model was adopted in this study. Method – A quantitative experiment was conducted through the use of experimental vignette methodology (EVM) together with a qualitative validity check-in form of an interview with a key
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Farah, Eduardo Elias. "A ética e suas implicações nas ações de marketing dos médicos." reponame:Repositório Institucional do FGV, 2004. http://hdl.handle.net/10438/2596.

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Made available in DSpace on 2010-04-20T20:48:32Z (GMT). No. of bitstreams: 3 49083.pdf.jpg: 17563 bytes, checksum: 9d7fe4131968bf8a3ad6e3c86a9a5c0d (MD5) 49083.pdf.txt: 491291 bytes, checksum: 58be320ec2fd24d92c213982cd01029f (MD5) 49083.pdf: 1203755 bytes, checksum: 08255d071f2b5fd4cff67b7009b1b384 (MD5) Previous issue date: 2004-09-10T00:00:00Z<br>This thesis integrates the perspective of different fields and disciplines as to the relationship between doctor and patient, such as Medicine, Ethics, Bioethics, Psychology, Responsibility and Relationship Marketing. It addresses environment
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Campos, Rengifo Rafael, Hernández Paola Murrugarra, Campos Daniel Saravia, and Zurita Evelyn Silva. "Educa dog." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/626326.

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Educa Dog es un proyecto que busca darle solución a un problema detectado en las mascotas respecto a sus hábitos de conducta, teniendo como ventaja competitiva la utilización de métodos amigables e innovadores con la finalidad de ofrecer un buen servicio. La idea de negocio se inicia al identificar la necesidad de protección hacia los perros y brindarle una mejor calidad de vida, esto quiere decir darles un ambiente saludable y armonioso y a su vez estimular un buen comportamiento según datos estadísticos 1 millón de hogares en Lima tienen canes, lo que supone una alta demanda en servicios
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Chamorro, Guerra Alexandra Victoria. "El marketing digital y su influencia en el comportamiento de los consumidores de productos cosméticos del distrito de Miraflores - Lima en el año 2020." Bachelor's thesis, Universidad Nacional Mayor de San Marcos, 2021. https://hdl.handle.net/20.500.12672/16471.

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En la actualidad, las organizaciones deben estar en constante innovación para sobresalir en el mercado y acercarse más a sus consumidores; el marketing digital es una pieza clave para ello ya que les permite a las empresas tener una comunicación rápida, efectiva y personalizada con sus clientes; siendo de esta manera una ayuda para potenciar sus estrategias de venta. La presente investigación busca determinar la influencia del marketing digital en el comportamiento de los consumidores de productos cosméticos de Miraflores-Lima en el año 2020. El problema principal que aborda el presente
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García, Melo Maurizio, and Vieille Sebastián Vocke. "Promociones a nivel de tienda en el retail y su efecto en el consumidor." Tesis, Universidad de Chile, 2003. http://www.repositorio.uchile.cl/handle/2250/108168.

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Belliere-Lottier, Raphaël. "Comment la professionnalisation de la fonction achat au travers du marketing achat, de l'Innovation et la conduite du changement, contribue-t-elle à la compétitivité de l'entreprise ? : une étude exploratoire." Thesis, Paris 1, 2018. http://www.theses.fr/2018PA01E023.

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Aujourd’hui, la quête de compétitivité est devenue une préoccupation quotidienne des entreprises car elle permet de maintenir et de gagner des parts de marché. Ce défi est complexe à relever pour la firme qui navigue dans un environnement en perpétuelle évolution, que ce soit au niveau des besoins de ses clients, de la concurrence, des transformations technologiques et des changements de modes de fonctionnement. L’essor des opérations de recentrage tactique des firmes sur leurs activités cœur de métier entraine de fait une augmentation significative de la part achetée dans le chiffre d’affaire
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Rodríguez, Rodríguez Sergio. "Comportamiento del consumo de los núcleos familiares con hijos independientes económicamente: tipologías de los hogares formados por parejas con hijos independientes económicamente." Doctoral thesis, Universitat de Barcelona, 2016. http://hdl.handle.net/10803/387217.

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Un punto crítico para las empresas es la fijación de su público objetivo en sus campañas de marketing y comunicación. Salvo excepciones, por la particular naturaleza del producto, la mayoría de planes de marketing y campañas publicitarias fijan como públicos objetivo individuos menores de 50 años. De hecho en el mundo de la empresa, muy dado a dar etiquetas a las cohortes generacionales, desde hace unos años hacen especial énfasis en los Millenials (aquellos individuos que tienen entre 15 y 34 años). Estas definiciones provenientes del mundo anglosajón se adoptan como pertinentes en los mercad
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Riechelmann, Renata de Castro Hyppolito. "Fatores que influenciam as recomendações dadas por vendedores: um estudo exploratório do mercado de televisores LCD." reponame:Repositório Institucional do FGV, 2007. http://hdl.handle.net/10438/5565.

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Pradana, Mahir. "Spanish Muslims' halal food purchase intention." Doctoral thesis, Universitat de Barcelona, 2021. http://hdl.handle.net/10803/670994.

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For centuries, halal is a spiritual concept that Muslims continue to follow in their daily lives, specifically when purchasing and consuming products. The Muslim community takes up a big part of the world population. The demand for halal food consumption is increasing rapidly in line with the expansion of the Muslim community with 2.1 billion Muslims worldwide. Halal food becomes a profitable business not only among the Muslim majority countries, but also in countries where the majority are non-muslims. Viewed from an Islamic perspective, the concept of halal is vital to a Muslim. Halal means
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Arroyo, Cañada Francisco Javier. "La aceptación del comercio electrónico a través de la televisión digital interactiva." Doctoral thesis, Universitat de Barcelona, 2013. http://hdl.handle.net/10803/127300.

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La televisión digital interactiva se configura como el conjunto de tecnologías de transmisión y recepción de contenidos audiovisuales y datos, que enriquecen la experiencia del usuario y posibilitan el acceso a diferentes servicios interactivos mediante el televisor, facilitando el acceso a la Sociedad de la Información, así como al comercio electrónico o t-commerce. En este sentido, esta Tesis pretende profundizar sobre el conocimiento de la televisión digital interactiva como medio publicitario y canal de compra, poniendo énfasis en la eficacia publicitaria que aporta la interactividad y los
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Argila, Irurita Ana María. "Análisis de las principales respuestas psicológicas relacionadas con el uso de los sistemas de recomendación de sitios web comerciales." Doctoral thesis, Universitat de Barcelona, 2013. http://hdl.handle.net/10803/129275.

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Cada vez un mayor número de las decisiones de compra de los individuos se toma en internet. En la Web, los consumidores pueden disfrutar de una profunda gama de productos y de una gran cantidad de información disponible acerca de estos. Sin embargo, este gran volumen de información hace más complejo su proceso decisional. Debido a ello, surgen métodos de recuperación y de filtrado de la información, como es el caso de los motores de búsqueda y de los sistemas de recomendación, para ayudarles en dicho proceso. <br> <br> Los sistemas de recomendación son tecnologías web que, de forma proactiv
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Gomes, Juliana Penha. "Beleza e carreira no Brasil: o significado da beleza para jovens executivas e seu papel no mercado de trabalho." reponame:Repositório Institucional do FGV, 2010. http://hdl.handle.net/10438/8240.

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Chen, Yu-ting, and 陳俞廷. "Content analysis of firms adopting micro blogging to conduct Internet marketing--An Example of Elite Bookstore Facebook." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/51175823420069617925.

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碩士<br>南華大學<br>資訊管理學系碩士班<br>98<br>Micro-blogging community caused by spread of the effectiveness of highly suitable for corporate use to do online promotion and marketing, this thesis means to discuss business of using micro-blog marketing results and customer base reaction, the study conducted by two coders content analysis, analysis of the main items on the sincerity expressed by micro-blog facebook Eslite station in the article content, and their fans Eslite stations, namely, a total of 1166 copies of the article topic; this study found that 1. Eslite micro-blog for the young population dema
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Han, Chung-Hung, and 韓忠宏. "A Study on Factors that Influence the Selection of Virtual Community to Conduct Internet Marketing for Firms." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/44097436248961090560.

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碩士<br>中國文化大學<br>資訊管理學系<br>100<br>The rapid development of online social networks has given rise to a plethora of dedicated forums that help facilitate information exchange. Taking on such an ad-vantage, many corporations have stepped up their investment in online marketing. The effectiveness of this marketing strategy, however, has yet to be determined despite wide reception of online community-based advertisements among social network users. This study aims to analyze the factors influencing business willingness to advertise through social networking sites, so as to build an evaluation model.
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Chen, Ching-Hao, and 陳卿豪. "A Strategy Analysis of Professional Baseball Teams adopting facebook to conduct Internet marketing: The case of Lamigo Monkeys." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/ar92wd.

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碩士<br>世新大學<br>口語傳播學研究所<br>101<br>Baseball in Taiwan has always been the mainstream of events over other ball games. The community lifestyle changes as the Internet developed, In addition to the fans entered the stadium to support the team, They also express ideas and positions on the network. A variety of teams and dedicated web blog was born. Facebook is the world&apos;s most fiery community site recent years. Professional baseball team observed Internet marketing can really bring Critical mass and Began to carry out micro-blog development and management. This study aimed to investigate the
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HUANG, YEN-HUA, and 黃彥華. "Social Enterprise Using Social Media to Conduct Online Marketing Activities and Analysis-A Case Study of BR Link." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/4aayes.

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碩士<br>銘傳大學<br>新媒體暨傳播管理學系碩士在職專班<br>104<br>The rapid development of Internet leads to the growth of social media. More and more companies, even social enterprises star putting efforts in managing social media. The goal of this study is to investigate how to effectively conduct online marketing using social media. The object of this study is BR-Link, a for-profit company selling shoes and clothes. This study conducted an in depth interview and several follow up interviews with its Facebook group manager. Its Facebook group was observed and the postings on its Facebook group was collected and anal
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Chen, Li Juan, and 陳麗娟. "An empirical study of securities firms conduct wealth management business and customer behavior intention – from relationship marketing viewpoint." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/ey28yb.

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碩士<br>國立臺北科技大學<br>商業自動化與管理研究所<br>96<br>As for achieving the objective of liberalization and globalization, Financial Supervisory Commission has to consolidate securities firms’ competitiveness and expand their business scope. Open the wealth management business for securities firms, to encourage they conduct business operation more flexible and change their business operation from traditional stockbrokerage to wealth management market. From the wealth management business regulation, focus on high net worth customers which have designated wealth management consultant who provides asset allo
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"Global Perspective of Private Labels Success: The Function of Manufacturer Power, Retailer Strategy and Consumer Conduct." Doctoral diss., 2016. http://hdl.handle.net/2286/R.I.40347.

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abstract: Private label growth in emerging markets has not kept pace with the growth in private labels elsewhere. For instance, in Europe and North America, private labels now constitute an average of 35% of total retail market share, compared to emerging markets, where market shares vary between 1% and 8 %. This dissertation examines the possibility that differences in private-label performance between developed and emerging economies is not driven by one mechanism, but arises from a variety of sources, both structural, and behavioral. Specifically, I focus on manufacturers’ market power, ret
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Mei-Tzu, Chen, and 陳梅慈. "The Impacts of Service Encounter, Experience Value, and Trust on Mainland Chinese Tourists’ Willingness to Conduct Word-of-mouth Marketing for Feng-Chia Tourism Night Market." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/34006531753111196736.

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碩士<br>僑光科技大學<br>企業管理研究所<br>101<br>Night-market has become one of the most popular tourism attractions to tourists from Mainland China since the opening of cross-strait tourism between Mainland China and Taiwan. The Feng-Chia night-market located in central Taiwan reveals its unique atmosphere of local culture and continuously releases new products; which has attracted vast amount of mainland Chinese visitors to visit. Since night-market tourism offers abundant experiential and service encounter to mainland Chinese visitors, it is proposed that favorable experiencing process could help to raise
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Rita, Diana Isabel Godinho. "Construção de um índice de conduta ecológica para Pequenas e Médias Empresas." Master's thesis, 2017. http://hdl.handle.net/10071/14610.

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Durante gerações, o mundo pareceu tão infinito que era quase impossível que os seus recursos terminassem. No entanto, o impacto da atividade das pequenas e médias empresas (PMEs) no ambiente tem vindo a revelar-se exponencialmente negativo, considerando que estas empresas não têm tido em conta práticas ambientais e sustentáveis durante os seus processos, estratégias ou visão a longo prazo. É crucial que a maior fatia da economia mundial comece por optar por uma conduta mais ecológica, no sentido de garantir um futuro melhor para as gerações vindouras. Apesar dos esforços de melhoria, as
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Souza, Stefânea Campanha de. "Código de conduta e a cultura organizacional em uma instituição de saúde militar no Brasil." Master's thesis, 2019. http://hdl.handle.net/10071/20023.

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Atualmente, os debates referentes às questões éticas e por conseguinte seus efeitos nas instituições, estão em evidência nas organizações. A relação entre ética e cultura organizacional tem obtido destaque, mais especificamente envolvendo a Governança Corporativa. A maior tipificação da ética com relação à governança é representada no código de conduta. No caso do setor saúde, esta relação tende a ser muito mais complexa e faz-se um questionamento sobre qual o papel e influência que o código de conduta pode ter em organizações voltadas a um alto desempenho, como encontrado no setor. Assi
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Wang, Ming-Tsong, and 王明璁. "A study of Marketing and Strategy for Semi-conductor Foundry." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/31017696286548982087.

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碩士<br>國立交通大學<br>管理學院高階主管管理碩士學程<br>98<br>The financial crisis started in September 2008. All companies in the world suffered severely. For semiconductor foundry companies, they not only compete with each other but also need to overcome the economic recession due to the financial crisis. In Taiwan, semiconductor foundry business has huge influence on all semiconductor supply chains. In this thesis, we study the how semiconductor foundry companies adopt a marketing strategy to prevent the decreasing ROE (Return On Equity) due to the mature technology under Moore’s law from case studies. To
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White, Paul. "The regulation of electronic funds transfer in Australia: an integrated multidisciplinary approach." Thesis, 2007. https://vuir.vu.edu.au/1483/.

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Electronic Funds Transfer (‘EFT’) as a modern, global consumer payment method continues to expand rapidly by comparison with credit cards and traditional paper-based forms of payment. The core issue addressed in this thesis is a controversial one: the fair allocation of liability between the consumer and financial institution in the event of a disputed or unauthorised EFT transaction. The purpose of this study is considered especially apposite in view of the Australian Securities and Investments Commission’s (‘ASIC’) imminent review of the self-regulating Australian EFT Code of Conduct (‘EFT C
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Huang, Shu-Ching, and 黃琡晴. "The study on marketing strategy of B&;B conducted with combination business in Taichung City." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/gr58ax.

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碩士<br>國立中山大學<br>國際經營管理碩士學程<br>103<br>Due to the implementation of five-days work week, changes of the Taiwanese’s travel habits and the open of the tourism market to mainland China, the tourism industry has been growing up year by year . Besides, B&;B has become more and more popular as its unique decoration style and friendly service that attract people to spend a night there when traveling. Therefore, there are more and more B&;Bs in the market and the tourist are fond of this distinctive accommodation when visiting Taiwan. Nowadays, B&;B has been developing to become more creative in busine
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Liu, Meng-Shu, and 劉孟書. "The Study of the Effect of the Integrated Marketing Conducted by the Life Insurance Sales Representatives of the Financial Holding Companies." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/z9xmuz.

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碩士<br>淡江大學<br>保險學系保險經營碩士在職專班<br>96<br>In order to enhance international competitiveness of the financial institutions and to construct a comprehensive domestic financial system to follow the trend of global financial deregulation and internationalization, our government has been aggressively encouraging the merger of financial institutions. The Financial Institutions Merge Act and the Financial Holding Company Act were implemented in 2000 and 2001, respectively, which initiated the movement towards domestic financial institution merges. So far, 15 financial holding companies have been establis
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Chaves, Jadson Fernandes. "Meninos em risco na Amazônia: modelos de conduta desviante de jovens apreendidos na FASEPA e de atendidos pelo PROPAZ." Doctoral thesis, 2015. http://hdl.handle.net/10071/13171.

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JEL Classification: I31, J13, C30<br>A realidade da Região Metropolitana de Belém (RMB), no Estado do Pará, que fica localizada na Amazônia, é o objeto de estudo desta tese. O crescimento demográfico urbano na RMB, que se concretizou entre as décadas de 60 a 80, foi aquecido pelos fluxos intensos das migrações inter-regionais. A explosão demográfica é resultado do êxodo rural de microregiões vizinhas, tendo como fatores desencadeantes a incipiente infraestrutura social, aliada às crises agroextrativistas, questões de origem fundiária, expansão da pecuária, falta de estrutura para a produ
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Kau, Modiegi Jacqueline. "Schools as a conduit for taking public archives to children in the Gauteng Province of South Africa." Diss., 2018. http://hdl.handle.net/10500/25538.

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Public programming initiatives are considered an integral part of archival operations across the world because they support a greater use of archival records. In South Africa, public archival institutions are mandated in terms of section 5(1)(c) of the National Archives and Records Service of South Africa Act (Act No. 43 of 1996) (NARSSA Act), to reach out to the less privileged sectors of society, by making known information concerning records by means such as publications, exhibitions and lending of records. This also includes taking archives to young people, especially school learners. As a
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朱玉娟. "The Experiential Marketing, Experiential Value, Satisfaction and Behavioral Intention of Government-Owned Radio Stations: Using the Public Tour Campaign conducted by Education Radio Station as an Example." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/683j8a.

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碩士<br>佛光大學<br>傳播學系<br>102<br>While the communication technology develops rapidly, the audience of radio broadcast decreases. Accordingly, both public and private radio stations are proactively deploy their marketing strategies to raise their ratings. Twenty first century is the era when experience economy figures most prominently. National Education Broadcasting Station follows suit to enact activities of public tour, in view to expanding its listening map via experiential marketing. Literatures about experiential marketing mainly focus on the discussion of examples or samples of dining secto
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