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Journal articles on the topic 'Marketing conduct'

Author: Grafiati

Published: 28 May 2022

Last updated: 31 July 2025

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1

Oksalia, Elvira Putri, Ratna Winandi Asmarantaka, and Yusalina Yusalina. "Efisiensi Pemasaran Beras dengan Pendekatan Structure Conduct Performance." Jurnal Agribisnis Indonesia 11, no. 1 (2023): 87–104. http://dx.doi.org/10.29244/jai.2023.11.1.87-104.

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Banyuasin is a regency with the largest rice field area in South Sumatra. Yet, there are several problems in marketing rice, namely the low price received by farmers, price fluctuations, and lack of market information. This research aimed to analyze the efficiency of rice marketing in Banyuasin Regency. Sampling method in this research used snowball sampling. Data analysis of rice marketing efficiency used the structure, conduct, and Performance (SCP) approach. The results of the analysis showed that there were five marketing channels for rice in Banyuasin Regency. The market structure formed

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Yaman, H. Ruhi, and Robin N. Shaw. "The Conduct of Marketing Research in Tourism." Journal of Travel Research 36, no. 4 (1998): 25–32. http://dx.doi.org/10.1177/004728759803600403.

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Madieva, Z. "Organizing Marketing Research and Information on Internet Marketing." Bulletin of Science and Practice 7, no. 4 (2021): 332–38. http://dx.doi.org/10.33619/2414-2948/65/38.

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The solution of issues related to the digitization of marketing activities in enterprises in the digital economy is in many respects related to the use of Internet marketing. It is important to organize marketing research, collect primary and secondary information, and conduct surveys through Internet marketing to ensure speed and accuracy in marketing decisions. Therefore, the article describes the conduct of Internet surveys, forms of surveys, methods of collecting marketing information. The focus is on methods of collecting primary marketing information.

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Kim, Namwoon, and Philip M. Parker. "Collusive conduct in private label markets." International Journal of Research in Marketing 16, no. 2 (1999): 143–55. http://dx.doi.org/10.1016/s0167-8116(99)00005-1.

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Mason, J. Barry, William O. Bearden, and Lynne Davis Richardson. "Perceived conduct and professional ethics among marketing faculty." Journal of the Academy of Marketing Science 18, no. 3 (1990): 185–97. http://dx.doi.org/10.1007/bf02726470.

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Sylvia, Tenny, and Dyah Ismoyowati. "Conduct and Performance of Catfish Marketing Channels in the Special Region of Yogyakarta, Indonesia." agriTECH 40, no. 3 (2020): 232. http://dx.doi.org/10.22146/agritech.43941.

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Catfish is one of the leading fishery commodities in Indonesia. Its production is high in the Special Region of Yogyakarta, that is, 45.44% of the total aquaculture production and 35.58% of the total aquaculture production. This study aimed to determine the type of marketing channels, including the conduct and performance of catfish marketing, and the efficiency of catfish marketing in the Special Region of Yogyakarta. Samples were obtained through purposive and snowball sampling, and data were collected through in-depth interviews with 30 respondents and examined through descriptive analysis

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Morgan, Neil A., Hui Feng, and Kimberly A. Whitler. "Marketing Capabilities in International Marketing." Journal of International Marketing 26, no. 1 (2018): 61–95. http://dx.doi.org/10.1509/jim.17.0056.

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There has been a significant increase in scholarly research focusing on marketing capabilities as an important aspect of marketing theory–based explanations of firm performance. This growing research interest in marketing capabilities has also been reflected in the international marketing literature. However, it is unclear whether and how thinking and research about international marketing capabilities differs from that of marketing capabilities in a domestic market context. To explore this question, the authors conduct a review of studies of marketing capabilities in the most influential jour

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Jánošová, Denisa, and Tomasz Jobczyk. "The Use of Regional Marketing in the Conduct of Regional Policy." Political Preferences, no. 25 (January 28, 2020): 53–62. http://dx.doi.org/10.31261/polpre.2019.25.53-62.

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The purpose of the article is to demonstrate the close relationship between regional development and territorial marketing, which based on the implementation of the marketing concept focuses on creating regional and local products and their effective positioning towards potential buyers. The presented thesis is a result of reflection on using regional marketing in creating regional policy, based on consideration of the specific features of the region which marketing specialists are supposed to know in order to create a marketing plan for the respective region. Further, the marketing plan may b

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S, R. Deepika. "Analysis of Marketing Vs Online Marketing." Shanlax International Journal of Commerce 7, S3 (2019): 56–60. https://doi.org/10.5281/zenodo.2572421.

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It process of the Product should be reach ultimate consumer nothing but marketing. We use a large variety of goods and services in our daily life. We know that the businessman produces goods and services for our use. These are not necessarily produced at the places where they are consumed or used. While the obvious purpose of internet marketing is to sell goods, services or advertising over the internet, it’s not the only purpose a business using internet marketing may have a company may be marketing online to communicate a message about itself brand or to conduc

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Zeng, Fue, Ji Li, Hong Zhu, Zhenyao Cai, and Pengcheng Li. "How International Firms Conduct Societal Marketing in Emerging Markets." Management International Review 53, no. 6 (2013): 841–68. http://dx.doi.org/10.1007/s11575-013-0179-y.

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Hill, A. Karen. "Experience with state standards of conduct for marketing affiliates." Natural Gas 16, no. 8 (2007): 9–13. http://dx.doi.org/10.1002/gas.3410160803.

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Li, Xiaofei. "Analysis of Nike's Advertising Marketing Strategy." Advances in Economics, Management and Political Sciences 27, no. 1 (2023): 163–68. http://dx.doi.org/10.54254/2754-1169/27/20231247.

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In the age of marketing's predominance, individuals should learn the fundamentals of corporate marketing and the vital components of effective marketing. The paper through a literature review approach, utilizes Nike's 2012 marketing advertisement as an example to discuss the fundamental marketing approaches and techniques incorporated in it. This study's significance is in analyzing and comprehending how to conduct good corporate marketing and how to design marketing strategies to reach sales objectives. Business marketing strategies enable organizations to outperform their competitors, and ma

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Olugbire, O. O., A. J. Fakunle, T. O. Oguntoye, and O. E. Obafunsho. "Structure, Conduct and Performance Analysis of Sheabutter Marketing in Oyo State, Nigeria." Journal of Applied Sciences and Environmental Management 25, no. 4 (2021): 655–61. http://dx.doi.org/10.4314/jasem.v25i4.27.

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The study investigated the marketing practices, channels of sheabutter distribution and performance using multi stage sampling techniques to select three local government area for the study in Oyo State. The results showed about 91% of the respondents were female, the average age of the respondents was 35.5 years. Most (92.5%) of the respondents were married with average household size of 8 members. Marketing efficiency was 135% which implies that the respondents covered the cost of marketing and made a margin above 100%. Unavailability of sheabutter due to deforestation and credit unavailabil

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Andrade, Josmar, Kavita Miadaira Hamza, and Duarte Miguek Xara-Brasil. "Business Ethics: International Analysis of Codes of Ethics and Conduct." Revista Brasileira de Marketing 16, no. 1 (2017): 01–15. http://dx.doi.org/10.5585/remark.v16i1.3529.

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Codes of ethics and code of conduct formalize an ideal of expected behavior patterns to managers and employees of organizations, providing standards and orientation that states companies interactions with the community, through products /services, sales force, marketing communications, investments, and relationships with other stakeholders, influencing company reputation and overall Marketing performance. The objective of this study is to analyze the differences in codes of ethics of the largest companies based in Brazil and in Portugal, given their cultural and linguistic similarities. Findin

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Al-Baiquni, BJ. "Analysis of Market Structure-Conduct-Performance of Gurame Fish (Osphonemus gouramy) in Kediri Regency." Economic and Social of Fisheries and Marine Journal 006, no. 02 (2019): 134–48. http://dx.doi.org/10.21776/ub.ecsofim.2019.006.02.02.

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The role of marketing institutions is important for conducting marketing activities, so that research has a purpose for: 1) knowing the market structure of gurame fish, 2) describing the behavior of gurame fish marketing institutions, 3) knowing the performance of marketing institutions for gurame fish in Kediri Regency. Type of research is descriptive using analysis of structure, conduct, and performance. Sampling techniques using purposive sampling and snowball sampling techniques, data collection techniques by observation, direct interviews and documentation. The results of the study are ba

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Abratt, R. "Marketing ethics and the marketing mix: Managerial issues." South African Journal of Business Management 20, no. 3 (1989): 95–100. http://dx.doi.org/10.4102/sajbm.v20i3.948.

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Marketing, more so than any other business discipline, has been criticized by people for hurting consumers, society as a whole, and other business firms. Deceptive prices, high advertising and distribution costs, high-pressure selling and unsafe products are common complaints. This article reviews some of the issues involved. It deals with marketing ethics and its problems and then discusses the role of ethics in the marketing mix. The article calls for marketers to adhere to ethical standards of conduct or face the consequences.

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Sega Neli Riyanti, Dewa Ayu, I. Ketut Satriawan, and Cokorda Anom Bayu Sadyasmara. "ANALISIS PEMASARAN GARAM KUSAMBA DI KECAMATAN DAWAN, KABUPATEN KLUNGKUNG." JURNAL REKAYASA DAN MANAJEMEN AGROINDUSTRI 7, no. 2 (2019): 169. http://dx.doi.org/10.24843/jrma.2019.v07.i02.p01.

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This research was carried out in Kusamba Village, Dawan District, Klungkung Regency. This study aims to find out to identify the salt kusamba marketing channel with the structure, conduct, performance (SCP) approach and analyze the marketing efficiency of kusamba salt. The data collected was analyzed with qualitative and quantitative methods. Qualitative methods are used to analyze marketing channels, structure, and market behavior, while quantitative methods are used to analyze market performance. Based on the results of the study, it can be concluded that the salt marketing process is throug

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Asri, Linda Yulinda. "Analisis Structure, Conduct and Performance (SCP) pada Pemasaran Daging Sapi di Kabupaten Kubu Raya." Jurnal Ekonomi Pertanian dan Agribisnis 7, no. 3 (2023): 915. http://dx.doi.org/10.21776/ub.jepa.2023.007.03.1.

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<p><em>Structural problems of domestic cattle and beef marketing include: marketing infrastructure, market structure and price formation, and the existence of domestic marketing policies and regulations. The purpose of this study was to determine the description of beef marketing in Sungai Subdistrict, Kubu Raya Regency and to calculate the marketing efficiency of beef cattle using market structure, market conduct, and market performance (SCP) analysis approaches. The research was carried out in November-December 2021. Respondents were 60 farmers, and 32 sub-district traders, distr

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Silmi, Bidari, Arti Yoesdiarti, Himmatul Miftah, and Sumantri. "ANALYSIS OF STRUCTURE, CONDUCT, PERFORMANCE (SCP)ROBUSTA COFFEE COMMODITIES (COFFEA CANEPHORA)." Indonesian Journal of Applied Research (IJAR) 1, no. 2 (2020): 118–27. http://dx.doi.org/10.30997/ijar.v1i2.59.

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Coffee commodity is one of the commodities that is the main target of the priority sub-agenda for agro-industry improvement. Indonesia is the fourth largest producer in the world and makes coffee one of the leading plantation commodities. Robusta coffee in Babakan Madang District is one of the coffees that has the potential to be developed because it is a specialty type of coffee that has a distinctive taste and has a wide-open market. However, inadequate marketing due to low prices at the farm level is one of the problems for Robusta coffee in Babakan Madang District. This study aims to analy

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Laband, David N., and Michael J. Piette. "Perceived Conduct and Professional Ethics among College Economics Faculty." American Economist 44, no. 1 (2000): 24–33. http://dx.doi.org/10.1177/056943450004400104.

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We present survey results that shed light on the perceived frequency and severity of 61 professional practices. Our findings, based on questionnaires completed by 728 academic economists in the United States, suggest that most of the practices that might be considered ethically suspect also are perceived to occur relatively infrequently. The mean values for the responses to our survey are significantly lower, in absolute terms, than those recorded by Mason et al. (1990), who conducted an almost identical survey in 1987 of marketing academicians. However, in relative terms the perceived severit

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Barat, Somjit. "Attitudes of the Indian Middle Class: A Theory of Planned Behavior Approach." Athens Journal of Business & Economics 8, no. 1 (2022): 407–28. http://dx.doi.org/10.30958/ajbe.8-1-2.

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The author conducts a pilot study to investigate whether the benefits of global marketing and the purported liberal policies of the Government of India have percolated to the Indian middle-class since the year 2014, when the present government came to power. The author collects data through online surveys from Indian citizens, and then conducts a qualitative analysis of the same to test six propositions based on Maslow’s Hierarchy of Needs Model and the Theory of Reasoned Action. The author finds moderate to strong support for five of his propositions and sets the stage for a more robust resea

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Saunders, Chad, and Jack Kulchitsky. "Enhancing Self-Administered Questionnaire Response Quality Using Code of Conduct Reminders." International Journal of Market Research 63, no. 6 (2021): 715–37. http://dx.doi.org/10.1177/14707853211055060.

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A key challenge for self-administered questionnaires (SaQ) is ensuring quality responses in the absence of a marketing professional providing direct guidance on issues as they arise for respondents. While numerous approaches to improving SaQ response quality have been investigated including validity checks, interactive design, and instructional manipulation checks, these are primarily targeted at situations where expected responses are of a factual nature or stated preferences. These interventions have not been evaluated in scenarios that require higher levels of engagement and judgment from r

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Kim, Do-Nyun. "1+1 event for marketing without discount and misleading conduct." Institute for Legal Studies Chonnam National University 38, no. 4 (2018): 291–314. http://dx.doi.org/10.38133/cnulawreview.2018.38.4.291.

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Brownlie, Douglas. "The conduct of marketing audits: A critical review and commentary." Industrial Marketing Management 25, no. 1 (1996): 11–22. http://dx.doi.org/10.1016/0019-8501(95)00036-4.

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Nelson, Jon P. "Beer Advertising and Marketing Update: Structure, Conduct, and Social Costs." Review of Industrial Organization 26, no. 3 (2005): 269–306. http://dx.doi.org/10.1007/s11151-004-8113-x.

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Kochunny, C. M., Hudson P. Rogers, and Alphonso O. Ogbuehi. "Head And Heart Orientation: A Measure Of Marketers Predisposition For Ethical Conduct." Journal of Applied Business Research (JABR) 13, no. 1 (2011): 105. http://dx.doi.org/10.19030/jabr.v13i1.5776.

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<span>This paper examines the penchant marketing professionals have for ethical decision making. An earlier study of marketing students is used for comparison. Akin to the results from the student study, this study demonstrates a marked bias amongst subjects for valuing qualities of the head. Heart related qualities are considered less important as instrumental values to achieve organizational objectives. The paper theorizes that proper balance between the two is a precursor to ethical decision making. Discussion of the results of this study and the earlier student study is expanded to h

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Hasanah, Uswatun, and Mardiyah Hayati. "Struktur, Perilaku, dan Kinerja Pemasaran Cabe Jamu di Kecamatan Bluto." Jurnal Ilmu Pertanian Indonesia 29, no. 1 (2023): 125–32. http://dx.doi.org/10.18343/jipi.29.1.125.

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Java long pepper (Piper retrofractum Vahl.) is a potential export commodity. One of the centers of Java long pepper production in Indonesia is Sumenep Regency. However, in marketing, farmers only act as price takers, and prices fluctuate a lot. This study aimed to describe the structure, conduct, and performance of the Java Long Pepper market in Bluto District, Sumenep Regency. Sampling was carried out using the snowball sampling method to obtain a sample of 31 farmers, 2 small traders, and 1 large trader. The analysis technique used is the SCP (structure, conduct, and performance) with qualit

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Jimoh, L. O., O. K. Akintunde, A. L. Kehinde, T. O. Agboola, and A. A. Alabi. "Structure, Conduct and Performance of Maize Marketing in Irewole Local Government Area, Osun State." Nigerian Journal of Basic and Applied Sciences 29, no. 2 (2022): 59–66. http://dx.doi.org/10.4314/njbas.v29i2.6.

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The study analyzed the marketing of maize in Irewole Local Government Area of Osun State and describes the socio-economic characteristics of maize marketers by determining the marketing margin, marketing cost, markup, operational efficiency as well as constraints faced by maize marketers in the area. Data used for the study were generated through the administration of structured questionnaire. A total of 120 respondents comprising of 40 maize wholesalers and 80 retailers, were randomly sampled from three purposively selected major maize markets. Descriptive statistics, Concentration Ratio, Gin

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Donthu, Naveen, Satish Kumar, Debmalya Mukherjee, Nitesh Pandey, and Weng Marc Lim. "How to conduct a bibliometric analysis: An overview and guidelines." Journal of Business Research 133 (September 2021): 285–96. http://dx.doi.org/10.1016/j.jbusres.2021.04.070.

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Emiliani, M. L. "Regulating B2B online reverse auctions through voluntary codes of conduct." Industrial Marketing Management 34, no. 5 (2005): 526–34. http://dx.doi.org/10.1016/j.indmarman.2004.12.003.

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Naby, Beby Alfin, and Hikmatul Lutfiah. "Analisis SCP (Structure, Conduct, Performance) Tembakau Voor-Oogst Kasturi di Kabupaten Jember." Kubis 3, no. 1 (2023): 12–25. http://dx.doi.org/10.56013/kub.v3i01.2281.

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In Jember Regency, Kalisat District produces the most Voor-Oogst Kasturi tobacco. As a result, the purpose of this study is to understand the structure, conduct and performance of the Voor-Oogst Kasturi Tobacco Market in the Jember Regency. Purposive and snowball sampling were used to collect samples. Structure, Conduct, and Performance (SCP) analysis was the technique employed. The findings indicated that an oligopsony type of market structure existed between farmer marketing agencies, small netherlands, and wholesalers in the kasturi tobacco market. In addition, market activity affects price

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Putri, Dwi Dili Aprianna, Ketut Budi Susrusa, and Gede Mekse Korri Arisenna. "MARKETING SYSTEM OF “GULA PASIR” SNAKE FRUIT IN BEBANDEM DISTRICT, KARANGASEM REGENCY." Agrisocionomics: Jurnal Sosial Ekonomi Pertanian 4, no. 2 (2020): 256–65. http://dx.doi.org/10.14710/agrisocionomics.v4i2.8554.

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Bebandem Sub-district as one of the biggest Gula Pasir snake fruit producing regions that has several marketing system channels and has different prices in each channel. This research was conducted to determine the channel of Gula Pasir snake fruit marketing system, market structure, market conduct, and to find out the efficiency of the sugar snake fruit marketing system.The data used are quantitative data and qualitative data. The analysis used is descriptive qualitative analysis. The respondents of this study were 53 people consisting of 32 Gula Pasir snake fruit farmers and 21 traders. The

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Miftah, Himmatul, Elis Marfuah, Syaima Lailatul Mubarokah, Arti Yoesdiarti, and Ikhsan Qodri Pramartaa. "MARKET CONDUCT ANALYSIS OF SALAK PONDOH COMMODIETIES (Salacca edulis reinwardt) SOLD IN TRADITIONAL MARKET." Jurnal Sosial Humaniora 14, no. 2 (2023): 177–86. http://dx.doi.org/10.30997/jsh.v14i2.10112.

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Salak pondoh has profitable agribusiness opportunities. The high level of population and tourists in Bogor City gave rise to many modern markets and traditional markets that provide fruits including pondoh salak. However, the characteristics of salak fruit that are easily damaged often in the process of distributing goods from producers to consumers there is an activity that triggers uncertainty. The quantity of actors involved in the marketing process can affect the marketing behavior of each marketing actor, so the research objective is to analyze market behavior by studying the process of p

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EMEKA VICTOR, ULOH, SAMUEL ESHEYA, and MOHAMMAD MOHAMMAD USMAN. "MARKET STRUCTURE AND CONDUCT OF NSUKKA YELLOW PEPPER IN ENUGU STATE, NIGERIA." FUDMA Journal of Agriculture and Agricultural Technology 10, no. 1 (2024): 16–24. http://dx.doi.org/10.33003/jaat.2024.1001.03.

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The study was carried out to examine the market structure and conduct of Nsukka yellow pepper in Enugu State, Nigeria. Specifically, the study sought to: describe the socio-economic characteristics of Nsukka yellow pepper marketers, examine the market structure of Nsukka yellow pepper, determine the marketing channel and conduct, and identify the constraints militating against the marketing of Nsukka yellow pepper. Purposive and multistage random sampling technique and a well-structured and validated questionnaire were used in the study. Based on the findings, the males (60%) dominated the who

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Fadmawaty, Fadmawaty, Amruzi Minha, and Desi Aryani. "ROBUSTA COFFEE MARKETING EFFICIENCY ANALYSIS IN PASEMAH AIR KERUH DISTRICT, EMPAT LAWANG REGENCY." Agrisocionomics: Jurnal Sosial Ekonomi Pertanian 5, no. 2 (2021): 180–201. https://doi.org/10.14710/agrisocionomics.v5i2.9908.

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Pasemah Air Keruh District is one of the biggest Robusta coffee-producing areas in Empat Lawang Regency. This research aims to (1) determine the channels and marketing functions; (2) determine the structure, conduct, and performance of the market. Sampling methods used were snowball and simple random sampling. The data analysis methods used were (1) descriptive analysis to explain the channels and marketing functions; (2) structure, conduct, and performance analysis to explain marketing efficiency based on surveys, observations, and interviews using a questionnaire. The results showed that the

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Hutasuhut, Septia Adinda, Muhammad Jamil, and Fiddini Alham. "MARKETING ANALYSIS OF CASSAVA (Manihot esculenta) THROUGH SCP (Structure Conduct Performance) APPROACH IN BANDAR SUB-DISTRICT, SIMALUNGUN REGENCY." AGRIBUSINESS JOURNAL 18, no. 2 (2024): 309–17. https://doi.org/10.15408/aj.v18i2.40396.

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This study aims to analyze the cassava marketing system through the SCP (Structure Conduct Performance) approach in Bandar District, Simalungun Regency. The location of the research was determined using the random sampling method. The sample in this study consisted of 37 farmers determined using the Slovin formula, 5 collectors and 5 retailers determined by snowball sampling. The data analysis methods used are qualitative (descriptive) and quantitative analysis. The results show that the results of the study show that the analysis of the market structure formed in the marketing of cassava in B

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Margret Santa, Nansi, Merry Adelien Veibe Manese, and Poulla Oliva Viviaan Waleleng. "Factors Influencing Farmers' Decisions to Conduct E-Marketing to Increase Pig Farming Income in Bolaang Mongondow, North Sulawesi, Indonesia." International Journal of Research and Review 11, no. 5 (2024): 81–86. http://dx.doi.org/10.52403/ijrr.20240510.

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The aim of this study was to determine the factors influencing farmers' decisions to conduct e-marketing to increase pigs in Bolaang Mongondow Regency, North Sulawesi Province. The survey method was carried out on 84 pig farmers in East Dumoga District, which was determined by total quota sampling, then data analysis used a logit model. The results showed that there were 50% of farmers using electronic marketing methods. Factors influencing farmers' decisions to conduct e-marketing to increase pigs are the number of sales, the price of the pigs, the distance between the pigpen and the market,

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Susilo, Wilhelmus Hary. "Study on the development the market position company of fully electric vehicles." E3S Web of Conferences 304 (2021): 01005. http://dx.doi.org/10.1051/e3sconf/202130401005.

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Owing on decreased the marketing performances on automotive industries- energy generation, and storage industry in many firms. The research inquired of research gap within pursues the market- positions that it was conduct within resources of the corporate. Therefore, the research method conducted the one step approach within the confirmed strategy that conduct within an equation’s structural hybrid-model. The results- data was significantly contributed to the goal setting theory that it could drive to improve and enhanced within an innovation evidence in the digital-marketing and encompassed t

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Ali, Ocholi, and Gege Juliana Nguwasen. "ANALYSIS OF STRUCTURE, CONDUCT AND PERFORMANCE OF GINGER MARKETING IN BENUE STATE, NIGERIA." International Journal of Agriculture and Environmental Research 09, no. 03 (2023): 446–66. http://dx.doi.org/10.51193/ijaer.2023.9313.

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The study analysed the structure, conduct and performance of ginger marketing in Benue State, Nigeria. Multistage sampling techniques were used in selecting 256 respondents. Data were obtained from primary source with well-structured questionnaire and analysed using descriptive statistics, gini coefficient, marketing margin and marketing efficiency analysis. Results from the socio-economic characteristics of marketers showed that 35.2% were male and 64% were female with a mean active workforce of 46.82 years. Majority of ginger marketers (77.3%) were married with mean household size of 9; ging

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Y, Alemayehu. "Market chain analysis of smallholder coffee producers in debub ari district of south omo zone, SNNPR, Ethiopia." International Journal of Agricultural Research, Innovation and Technology 11, no. 2 (2021): 61–68. https://doi.org/10.3329/ijarit.v11i2.57256.

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This study mainly aimed at analyzing market chain analysis of coffee in the Debub Ari District. The descriptive and S-C-P model was used. Both primary and secondary data were collected from the study area. The multi-stage sampling technique employed for this study. A total of 194 coffee producer household heads have been randomly selected and interviewed with the help of pre-tested structured questionnaire. The focus group discussion and key informants interviews were conducted to supplement the formal data. The results of S-C-P model indicated that the four firms concentration ratio (CR4) res

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Valery, Ngwogeh, Ojuku Tiafack, Robinson Tieminie, Ndi Roland, and Tufoin Kilian. "Structure Conduct and Performance of Rice Marketing in Ndop, North West Region Cameroon." Saudi Journal of Humanities and Social Sciences 7, no. 10 (2022): 427–35. http://dx.doi.org/10.36348/sjhss.2022.v07i10.002.

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The notion of ensuring food for all through rice production in Cameroon dates back to 1954 with the creation of SEMRY (Sociétéd Expansionet de Modernization de la Riziculture de Yagoua). Consequently, rice production in Cameroon was left at the mercy of untrained farmers with limited or no access to input and technology. This study examines the effect of market structure and conduct on the performance of Ndop rice marketing. The research interviewed a total of 50 respondents (19 farmers-traders, 12 millers, 9 wholesalers and 10 retailers) who were selected randomly. The data was analyzed with

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Gundlach, Gregory T. "Research Workshop and Conference on Marketing, Competitive Conduct, and Antitrust Policy." Journal of Public Policy & Marketing 21, no. 2 (2002): 224–26. http://dx.doi.org/10.1509/jppm.21.2.224.17575.

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Ndubisi, Nelson Oly, Naresh K. Malhotra, Celine Marie Capel, et al. "Long-Term Oriented Marketing Relationships and Ethical Conduct in Outsourcing Sector." Psychology & Marketing 33, no. 5 (2016): 372–88. http://dx.doi.org/10.1002/mar.20881.

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Putri, Mega Amelia, John Nefri, and Rahma Dini. "Sistem Pemasaran Jeruk Siam Gunuang Omeh dengan Pendekatan Structure, Conduct, Performance (SCP) di Kabupaten Lima Puluh Kota." JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian 6, no. 6 (2021): 210. http://dx.doi.org/10.37149/jia.v6i6.21245.

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Gunuang Omeh sub-district is the center of jeruk siam production because it has superior ranges of citrus based on the Mandate of the Minister of Agriculture in 2008. This location has the most extensive variety of farmers, particularly 70.5% (987 farmers). Presently, the asking price of oranges from this location is 69.23% higher than rivals from outside the area. The role of various other marketing establishments is fairly more leading in determining prices than farmers. This research aims to analyze the marketing of Jeruk Siam Gunuang Omeh with a Structure, Conduct, and Performance (SCP) ap

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Ho, Li Hsing, Meng Huang Lu, Hui Yi Ho, and Tien Fu Peng. "A Study of Website Optimization Strategy and Implementation." Advanced Materials Research 268-270 (July 2011): 829–34. http://dx.doi.org/10.4028/www.scientific.net/amr.268-270.829.

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Internet users will usually use search engine to find the relevant traveling information before planning the trip, and search for suitable hotels and book hotel accommodation rooms in advance through the internet reservation system .The hotel website search engine marketing strategy has become an important part of the hotel marketing management. The study found that " research and implementation methods have obvious actual benefit", “recommend to conduct some of the implementation methods prior to the building of Web site ", " in Blog Article Marketing, ‘Sina Blog " import flow is high ", "in

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Harker, Debra, and Michael Harker. "The Role of Codes of Conduct in the Advertising Self-Regulatory Framework." Journal of Macromarketing 20, no. 2 (2000): 155–66. http://dx.doi.org/10.1177/0276146700202005.

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Mandal, Pratap Chandra. "The New Marketing Realities and the Major Marketing Forces." Journal of Business Ecosystems 4, no. 1 (2023): 1–14. http://dx.doi.org/10.4018/jbe.320484.

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Companies and businesses operate in a competitive environment. Market forces are shaping new marketing realities for companies. The objective of the study is to conduct an analysis of the various aspects of the market forces viz. technology, globalization, physical environment, and social responsibility, and how these forces are shaping the new marketing realities. The methodology adopted is a conceptual analysis of the various aspects of the market forces and the new marketing realities. Companies adopt initiatives and strategies to convert the challenges into opportunities. Academicians may

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Chea, Ashford C. "Green Marketing and Consumer Behavior: An Analytical Literature Review and Marketing Implications." Business and Economic Research 14, no. 2 (2024): 78. http://dx.doi.org/10.5296/ber.v14i2.21821.

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The article’s purpose has been to conduct a comprehensive and critical review of the empirical literature on green marketing and consumer behavior to determine emerging issues and trends. It begins with an outline of the relevant theoretical framework that underpins green marketing and consumer behavior. Next, the paper presents a rigorous analysis of the current scientific literature. This is followed by an assessment of emerging trends and issues derived from the literature review. Lastly, the article draws relevant marketing implications and outlines appropriate recommendations for manageri

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Shahzad, Aamir, Hamza Rashid, Atif Nadeem, Muhammad Bilal, and Wisal Ahmad. "Social Media Influencer Marketing: Exploring the Dynamics of Follower Engagement." Journal of Policy Research 12, no. 4 (2023): 1–8. http://dx.doi.org/10.61506/02.00120.

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This study explores the dynamic realm of influencer marketing, a transformative force in contemporary digital marketing. Influencer marketing harnesses the power of social media influencers (SMIs) to endorse products, services, or causes, reshaping the consumer-brand relationship. Despite extensive research in this field, a critical aspect remains underexplored: the factors and processes influencing follower engagement. The study utilizes a qualitative research approach, employing triangulation to synthesize existing literature and conduct focus group discussions. This study introduces an inte

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Ardella Naffa Ramadhini, Hanifah Ulul Azmi, Aan, Kenti Wahyuningsih, and Naerul Edwin Kiky Aprianto. "Strategi Penjualan Produk Sepeda Motor Yamaha Melalui Analisis Structure, Conduct and Performance (SCP)." JURNAL AKADEMIK EKONOMI DAN MANAJEMEN 1, no. 4 (2024): 117–25. https://doi.org/10.61722/jaem.v1i4.3291.

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This study discusses the importance of product sales in the context of effective marketing strategies in the era of globalization and intense market competition. Using a qualitative descriptive approach, this research analyzes the relationship between market structure, company behavior, and market performance through the Structure Conduct Performance (SCP) analytical framework. Literature studies and case analyses of companies, such as the research by Apriyanti and Ramadhani (2018) on palm oil marketing, indicate that oligopolistic market structures influence pricing and product strategies. Th

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