Academic literature on the topic 'Media culture of a personality'

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Journal articles on the topic "Media culture of a personality"

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Mamyrova, M. I., and S. E. Elimbekova. "PSYCHOLOGICAL ASPECTS OF PREVENTING EMOTIONAL OUTBURSTS OF PERSONALITY IN THE MEDIA CULTURE SPACE." Bulletin of Dulaty University 17, no. 1 (2025): 196–202. https://doi.org/10.55956/jwen3826.

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The article explores the psychological aspects of preventing emotional outbursts in individuals within the media culture space. The media culture space serves as a means of information and communication, shaping historical and public consciousness, socialization, and the adaptation of individuals to new environments.The rapid flow of modern media, including the positive and negative effects of widely used artificial intelligence on an individual’s mental state, has become a pressing issue in psychological science. This phenomenon is characterized by the psychological transformation of individu
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Mamyrova, M. I., and S. E. Elimbekova. "PSYCHOLOGICAL ASPECTS OF PREVENTING EMOTIONAL OUTBURSTS OF PERSONALITY IN THE MEDIA CULTURE SPACE." Bulletin of Dulaty University 17, no. 1 (2025): 241–21. https://doi.org/10.55956/uulx3275.

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The article explores the psychological aspects of preventing emotional outbursts in individuals within the media culture space. The media culture space serves as a means of information and communication, shaping historical and public consciousness, socialization, and the adaptation of individuals to new environments. The rapid flow of modern media, including the positive and negative effects of widely used artificial intelligence on an individual’s mental state, has become a pressing issue in psychological science. This phenomenon is characterized by the psychological transformation of individ
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Bashieva, Svetlana K., Zalina R. Dokhova, and Marina Ch Shogenova. "Formation Specifics of Language Personality in a Multicultural Environment." Polylinguality and Transcultural Practices 17, no. 4 (2020): 525–34. http://dx.doi.org/10.22363/2618-897x-2020-17-4-525-534.

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The article considers the specificity of modern linguistic personality formation in KabardinoBalkaria, a social space of which develops as a multidimensional and multifaceted multicultural environment characterized by the expansion of the boundaries of cultural communication; updating the cultural significance of belonging to the Russian world; the intensification of tendencies towards the assertion of national identity; the proliferation of ideas and views faith communities; expansion of the modern media discourse, activation of the processes of information intensity and mass digital accessib
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Burda, E., and Tahereh Solgi. "MEDIA CULTURE AND A MAN IN CYBERSPACE: THE ROLE OF DIGITAL TECHNOLOGIES IN THE PROCESS OF TRANSFORMATION OF PERSONALITY AND CULTURE." Scientific Research and Development. Modern Communication Studies 11, no. 3 (2022): 66–72. http://dx.doi.org/10.12737/2587-9103-2022-11-3-66-72.

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The article examines the impact of the transition to the digital space on people and media culture.
 The introduction gives a brief description of the modern world in the era of globalism and digital transformation. The aim of the work is to analyze media culture and cyberspace, to trace the communicative aspect of the influence of virtual reality on personality. To do this, an analysis of scientific papers on this issue has been carried out, and trends based on the processes taking place in society are being investigated. The issues of the "digital divide" between countries, the "culture
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Wu, Lin. "Relationship Between Social Media Use and Personality." Lecture Notes in Education Psychology and Public Media 9, no. 1 (2023): 325–30. http://dx.doi.org/10.54254/2753-7048/9/20230238.

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In recent years, more and more individuals take a lot of time on social media. There is growing concern over the possible impacts of using social media on an individual's personality. This article examines how social media use and personality are related, as well as the variables that affect this relationship. The Big Five personality model is primarily used to investigate this relationship, with extroverted and open individuals found to use social media more frequently. Additionally, histrionic personality traits and female gender have been positively linked to social media addiction. The typ
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Nuryamin, Nuryamin, Risma Margaretha Sinaga, Muhammad Mona Adha, Pargito Pargito, and Novia Fitria Istiawati. "Optimization of Modern Technology in the Cultural Tradition of Butabuh Muli Mekhanai Luwah Lawang in Maghga Putih." Jurnal Teknologi Pendidikan : Jurnal Penelitian dan Pengembangan Pembelajaran 9, no. 2 (2024): 204. http://dx.doi.org/10.33394/jtp.v9i2.10700.

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The personality that has been attached to a region cannot be separated from the habits formed from the environment and culture that will gradually form a cultural identity. A region must have an identity and personality to maintain its existing characteristics, which can maintain its identity from the influence of other cultures. The presence of information and communication technology, especially smartphones, has an impact on muli meghanai to actively participate in the development of butabuh cultural traditions, this study aims to provide socialization from the globalization of the use of te
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Kolotaev, Vladimir Alekseevich, and Vladimir Alexeyevich Kolotayev. "The Birth of a Personality from the Carnival Spirit." Journal of Flm Arts and Film Studies 2, no. 4 (2010): 100–110. http://dx.doi.org/10.17816/vgik24100-110.

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The media space of "South Park" is organized according to M.M. Bakhtins carnival model of culture. It is bases on such attributes of folk laughter culture as bawdy gestures, obscene vocabulary, exaggerated sexuality, carnal symbols, grotesque and mockery of the upper classes. The series' creators, however, make principal conceptual changes in Bakhtins modeL If the classic carnival enhanced the hierarchical system of the power and strengthened the collective mentality, "South Park" by laughing at mass culture values weakens the crowd's instincts and encourages the emergence of a self-conscious
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Jiao, Yongbing, Myriam Ertz, Myung-Soo Jo, and Emine Sarigollu. "Social value, content value, and brand equity in social media brand communities." International Marketing Review 35, no. 1 (2018): 18–41. http://dx.doi.org/10.1108/imr-07-2016-0132.

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Purpose The purpose of this paper is to investigate the effects of culture, personality, and motivation on social and content value, which in turn affect brand equity in social media brand community (SMBC) setting. Design/methodology/approach Online surveys were conducted with 595 SMBC participants in China and the USA. AMOS is used in SEM analysis. Findings Consumers with collectivistic, extroverted, and extrinsic orientation experience social value through social media participation. In contrast, consumers with individualistic and intrinsic orientation demonstrate content value. Furthermore,
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Yazliyeva, Oguljamal. "Dynamics of the Media System in Post-Soviet Turkmenistan." Journal of Nationalism, Memory & Language Politics 14, no. 1 (2020): 92–110. http://dx.doi.org/10.2478/jnmlp-2020-0002.

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AbstractThis article explores the media environment in Turkmenistan from a comparative perspective, analyzing periods when this Central Asian nation was ruled by President Saparmurat Niyazov and his successor Gurbanguly Berdimuhamedov. It examines critical trends of the media system’s development since the early 1990s and onward based on the political culture established under the ruling of these two state leaders. The paper argues that media plays a primary role in building a cult of personality of Saparmurat Niyazov, which was further implemented and developed by the administration of Gurban
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Baeva, Ludmila. "Values of Mediasphere and E-Culture." Przegląd Wschodnioeuropejski 8, no. 1 (2019): 173–84. http://dx.doi.org/10.31648/pw.3611.

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The article focuses on the axiological aspects of consciousness under conditions of the development of contemporary media culture and e-culture. Relying on theories of mediaphilosophy the author considers the media as a main factor of the determination of human value in the information society. The research is aimed at eliciting the peculiarities of modern media culture in the context of an existential and axiological approach that enables the determination of the effect the development of the mediasphere in modern culture has on the world of human values. In this case, media (mediasphere) is
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Dissertations / Theses on the topic "Media culture of a personality"

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Roberts, Catherine. "Media personality and fan community : a study in modern communication and culture." Thesis, Queen Margaret University, 2000. https://eresearch.qmu.ac.uk/handle/20.500.12289/7336.

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This study examines the relations between the media personalities and their audiences. Its broad interest is with the implications for contemporary social experience of the fact that modern communication and culture involve mediated interaction. Its focus is on broadcasting's use of personality presenters to interact with viewers and listeners and on audiences' experiences of this. This thesis explains that broadcasting has developed a personality system to relate to audiences and discusses the characteristics of this system. It considers the importance of genre in determining the type of pres
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Abbass, Nagim Tony, and Jonas Molin. "Psychopaths in the media : Criminals, madmen or hidden among us?" Thesis, Hälsohögskolan, Högskolan i Jönköping, HHJ, Avd. för beteendevetenskap och socialt arbete, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-20568.

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When society is viewed in a social constructive manner, the social worker is as affected as the general population by the media and the image it portrays. A prejudice or bias social worker will not be as effective in his work as his intentions are. The purpose of this thesis was to discover if there are any visible cultural differences in the usage and description of the concept of psychopathy or a psychopath himself in the media, more specifically, daily newspapers. There are three American newspapers and three Swedish newspapers examined in this study. The study is based on a quantiative con
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Foroudi, P., R. Marvi, and Hatice Kizgin. "THE OTHERS: the role of individual personality, cultural acculturation, and perceived value on towards firm's social media and acculturation orientation." Elsevier, 2020. http://hdl.handle.net/10454/17597.

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Yes<br>This paper systematically examines (i) how individual personality can influence on cultural acculturation which can impact on the higher level of perceived value in LGBTs, and (ii) how the higher level of perceived value towards social media can result in being more satisfied, (iii) consequently having a better working life at workplace and performance proficiency. The generated framework was validated through a survey from multinational corporations in multi-industries such as higher education (with more than two campuses around the world), global fashion, global retailing, tourism, ho
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Schöndube, Andrea. "Illness, Media, and Culture." Doctoral thesis, Humboldt-Universität zu Berlin, Philosophische Fakultät II, 2011. http://dx.doi.org/10.18452/16327.

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Vergleichsweise wenige Texte in den Printmedien beschäftigen sich mit Allergie als Gegenstand öffentlichen Interesses. Deshalb untersucht die Dissertation die Darstellung von Allergien in Lifestyle-Magazinen im englisch- und amerikanischsprachigen Raum. Die vorliegende Arbeit befasst sich mit der Verbreitung von medizinischem Wissen durch die Medien. Sie zeigt, ob und wie die Medien zu Aufklärung und Information über Krankheiten, deren Relevanz, Diagnostik und Therapie, beitragen. Sie geht dabei besonders auf den Bedeutungsbereich von Wörtern ein, die als Metaphern benutzt werden. Das Fund
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Boustani, Maya Mroué. "The associations of universal value types with the Big 5 personality traits and individualism-collectivism in Lebanon and the United States." Click here for download, 2006. http://wwwlib.umi.com/cr/villanova/fullcit?p1435585.

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Saied, Kaj. "News Media in War Culture." Thesis, Karlstad University, Karlstad University, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-1476.

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<p>Fear has found its latest instrument in the news media. The discourse of fear in news presentations produces gasping meanings, which we can compellingly indulge in. Fear not just being entertaining, but one of the ways in which we relate to reality, is used as a protection mechanism of our status quo. The purpose of this thesis is to examine the extent to which Fox News tends to use, and further reproduce, the fear discourse to form identities and meaning. The method utilized in this thesis is frame analysis, which is a form of discourse analysis. The primary results indicate that Fox News
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Lopez, Cecilia Maria. "Communicating CSR and Brand Personality through Social Media." Thesis, Virginia Tech, 2015. http://hdl.handle.net/10919/52958.

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In the competitive atmosphere of today's business world, corporate social responsibility (CSR) has become yet another factor organizations use to distinguish themselves and make their values apparent to their audiences. Social media have helped organizations communicate these characteristics with their audiences by enabling timely and cost-effective communication between individuals and organizations. While many studies have explored the role of social media in communicating CSR messages, few studies have focused on the social transformational cues that visual elements of these tools offer org
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Ashton, Naomi. "How Does Culture Influence Personality and Personality Assessments? An Emic Investigation Within the Teaching Profession." Thesis, Griffith University, 2021. http://hdl.handle.net/10072/406523.

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Personality and assessments have important practical applications within the work domain (Salgado, 2017) making it important to examine the work-relevancy of personality descriptions. Generally-developed personality assessments have been useful for examining personality at work but modifying the assessment instructions enhances the work-contextualisation, allowing for responses that correspond more closely with work behaviours (Shaffer & Postlethwaite, 2012). The findings from cross-cultural research studies (Church, 2016) suggest that the work-relevance of personality may be further enhanced
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Chatterjee, Marian M. "Ethnicity and personality : variations in personality as a function of cultural differences in social desirability /." Thesis, Connect to this title online; UW restricted, 1994. http://hdl.handle.net/1773/9163.

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Swing, Edward Lee. "Attention abilities, media exposure, school performance, personality, and aggression." [Ames, Iowa : Iowa State University], 2008.

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Books on the topic "Media culture of a personality"

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Shawqī, Īmān. al-Māltīmīdiyā: Wasāʼil al-iʻlām al-mutaʻaddidah wa-al-shakhṣīyah al-Miṣrīyah. al-Hayʼah al-Miṣrīyah al-ʻĀmmah lil-Kitāb, 2021.

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Sergeeva, Ol'ga, and Marina Zheltuhina. Linguopragmatics of the teacher's linguistic personality. INFRA-M Academic Publishing LLC., 2025. https://doi.org/10.12737/2181457.

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The monograph is devoted to the study of linguistic pragmatics of the teacher's linguistic personality, which meets the socio-political challenges of our time. It offers unique theoretical and practical information on identifying linguistic and pragmatic features of a teacher's linguistic personality in static and dynamic aspects, overcoming conflict in the educational environment, and building harmonious pedagogical communication in various types of discourse, including pedagogical discourse, artistic discourse, and educational media discourse. It is addressed to specialists in the field of c
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D'Alfonso, Antonio. Duologue: On culture and identity. Guernica, 1998.

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Kuvyichko, Anna, Vera Boguslavskaya, and Albertina Ratnikova. Motherhood Media discourse: the Experience of Linguo-culturological Research. Publishing Center RIOR, 2022. http://dx.doi.org/10.29039/02096-8.

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The linguo-culturological study of the motherhood discourse in modern Russian and foreign media, which reflects the complex issues of axiological nature, allows the authors to conclude: in this area the value orientations of culture are set; the worldview of a linguistic personality, which is actively included in the media space today, is formed; and public opinion is under influence.&#x0D; The authors strive to show how the media discourse represents the concepts that determine the language worldview of a native speaker and actualizes ideas about the world in modern society.&#x0D; The book is
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Sakuta, Keiichi, and Seiji Shinagawa. Bunka to kōdō. Nihon Tosho Sentā, 2014.

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Barnouw, Victor. Culture and personality. 4th ed. Dorsey Press, 1985.

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Kellner, Douglas. Media Culture. Routledge, 2020. http://dx.doi.org/10.4324/9780429244230.

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George, Edwin F. Plant culture media. Exegetics, 1987.

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Albornoz, Luis A., ed. Power, Media, Culture. Palgrave Macmillan UK, 2015. http://dx.doi.org/10.1057/9781137540089.

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1948-, Drummond Phillip, ed. Media culture & curriculum. Institiute of London, 1995.

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Book chapters on the topic "Media culture of a personality"

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Mackintosh, Jonathan D. "The Homo Cultures of Iconic Personality in Japan: Mishima Yukio and Misora Hibari." In Idols and Celebrity in Japanese Media Culture. Palgrave Macmillan UK, 2012. http://dx.doi.org/10.1057/9781137283788_7.

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Rouis, Sana, Moez Limayem, and Esmail Salehi-Sangari. "Social Media and Students’ Achievement: The Role of Culture and Personality." In The Sustainable Global Marketplace. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-10873-5_77.

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Jones, Paul K. "Demagogy, Culture Industry, Psychotechnics: The Authoritarian Personality as media reception framework." In Die Wiederkehr des autoritären Charakters. Springer Fachmedien Wiesbaden, 2022. http://dx.doi.org/10.1007/978-3-658-36203-4_2.

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Stephenson-Mittlböck, Katharina. "Personality Development Through Immersion into Intermediate Areas of Digital Role-Playing Games." In Computer Games and New Media Cultures. Springer Netherlands, 2012. http://dx.doi.org/10.1007/978-94-007-2777-9_15.

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Poulopoulos, Vassilis, Costas Vassilakis, Angela Antoniou, George Lepouras, and Manolis Wallace. "Personality Analysis of Social Media Influencers as a Tool for Cultural Institutions." In Digital Heritage. Progress in Cultural Heritage: Documentation, Preservation, and Protection. Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-030-01762-0_20.

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Karayanni, Despina A., and Nikolitsa Koutsogiannopoulou. "Social Media Influencers’ Perceptions on Consumers’ Buying Behavior—An Exploratory Study." In Strategic Innovative Marketing and Tourism. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-51038-0_30.

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AbstractInfluential marketing is gaining arousing interest in contemporary research among academics and practitioners. The vast majority of pertinent research on how influencers may affect consumer behavior is based on the followers’ perceptions, regarded as consumers. Nevertheless, attention shed on the influencers’ perceptions, regarded as the research field, is rather rarer. In this exploratory study we base upon quantitative data extracted from 65 Social-Media international influencers. Advanced statistical analysis, based on Confirmatory factor Analysis and Regression Analysis, produced f
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Turner, Mark, and Eeven Chin. "A Cross-Cultural Comparison of the Accuracy of Personality Judgements Made Through Social Media." In Advances in Intelligent Systems and Computing. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-60747-4_1.

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Fornäs, Johan. "Media." In Defending Culture. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-57810-1_8.

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Lima, Margarida Pedroso. "Personality and Culture." In The Five-Factor Model of Personality Across Cultures. Springer US, 2002. http://dx.doi.org/10.1007/978-1-4615-0763-5_12.

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Bhojwani, Sant Saran, and Prem Kumar Dantu. "Culture Media." In Plant Tissue Culture: An Introductory Text. Springer India, 2013. http://dx.doi.org/10.1007/978-81-322-1026-9_3.

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Conference papers on the topic "Media culture of a personality"

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C N, Arpitha, Ananya C M, Bhagya Y, Divya Shree M N, and Sahana. "Social Media Personality Prediction Using Machine Learning." In 2024 Second International Conference on Advances in Information Technology (ICAIT). IEEE, 2024. http://dx.doi.org/10.1109/icait61638.2024.10690771.

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Prasanna Kumar, R., G. Bharathi Mohan, M. Rithani, and Gundala Pallavi. "MBTI Based Personality Prediction using Social Media Data." In 2024 15th International Conference on Computing Communication and Networking Technologies (ICCCNT). IEEE, 2024. http://dx.doi.org/10.1109/icccnt61001.2024.10724820.

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Sutarman, Asep, Abdul Kadim, Didin Syaepudin, Sunarta, Mulyati, and Muhammad Farhan Kamil. "Impact of Culture and Personality on Service Quality in Culinary SMES." In 2024 3rd International Conference on Creative Communication and Innovative Technology (ICCIT). IEEE, 2024. http://dx.doi.org/10.1109/iccit62134.2024.10701186.

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Khan, Imran, and Han Dongping. "Does Culture Matters in Intersection of Individual’s Personality and Social Media Engagement?" In 1st International Conference on Complex Information Systems. SCITEPRESS - Science and and Technology Publications, 2016. http://dx.doi.org/10.5220/0005874201670176.

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Koshman, I. М. "Personality in the local media." In INTERACTION OF THE EXPERIENCE OF POST-YUGOSLAV AND UKRAINIAN AREAS: CULTURAL, LINGUISTIC, LITERARY, ARTISTIC, HISTORICAL, AND JOURNALISTIC ASPECTS. Baltija Publishing, 2024. http://dx.doi.org/10.30525/978-9934-26-393-4-38.

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Volodina, Olga V. "Media Discourse As A Base For Verbal Manifestation Of Female Linguistic Personality." In Joint Conferences: 20th Professional Culture of the Specialist of the Future & 12th Communicative Strategies of Information Society. European Publisher, 2020. http://dx.doi.org/10.15405/epsbs.2020.12.03.79.

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Lisovetc, Irina. "The Modern Multi-Functional Cultural Center (Yeltsin Center) as a Platform for Dialogue Both Public & Private." In The Public/Private in Modern Civilization, the 22nd Russian Scientific-Practical Conference (with international participation) (Yekaterinburg, April 16-17, 2020). Liberal Arts University – University for Humanities, Yekaterinburg, 2020. http://dx.doi.org/10.35853/ufh-public/private-2020-11.

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The article covers the modern multi-functional cultural centre as an institution of Russian culture of the 21st Century in the terms of the interaction of publicity and privacy. On the basis of the institutional approach in cultural theory and the philosophical and aesthetic analysis of the space of the cultural centre, the most important role of this institution in individual and personal assimilation of sociocultural values is substantiated. The objectives (programme) of such an institution, its chronotope and functionality are directed at the involvement of contemporaries into various forms
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Pradiptha, Anindya, and Riri Narasati. "Digital Media Literacy to Minimize Narcissistic Personality Disorder as a Cyber Culture (Case Study: WhatsApp Group of Lecturers, Students, and Families)." In Proceedings of the 2nd International Seminar on Translation Studies, Applied Linguistics, Literature and Cultural Studies, STRUKTURAL 2020, 30 December 2020, Semarang, Indonesia. EAI, 2021. http://dx.doi.org/10.4108/eai.30-12-2020.2311252.

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Kobtseva, Anna Y., and Oksana M. Akay. "FUNCTIONING PECULARITIES OF NICKNAMES IN MODERN NEWS MEDIA." In II All-Russian scientific-practical conference with international participation "Translation and foreign languages in the global dialogue of cultures". St. Petersburg State University, 2024. http://dx.doi.org/10.21638/11701/9785288064289.12.

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The article considers the main characteristics of modern media texts. The aim of the study is to analyse the features of modern media texts and the manifestation of such a linguistic phenomenon as nicknames. The main models of formation and use of nicknames were identified on the material of news telegram channels with the number of subscribers above 10 thousand and American news media. Modern media have assumed the function of the main broadcasting resource, often not only a neutral broadcaster, but also a commentator. One of the vivid language phenomena to realise this function has been the
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Galay, K. "THE FORGOTTEN EHRENBURG IN THE CONTEXT OF THE FRENCH MEDIA." In VIII International Conference “Russian Literature of the 20th-21st Centuries as a Whole Process (Issues of Theoretical and Methodological Research)”. LCC MAKS Press, 2023. http://dx.doi.org/10.29003/m3749.rus_lit_20-21/303-307.

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I.G. Ehrenburg was a writer, poet, publicist, whose creative legacy can be called an important asset of Russian literature of the twentieth century. The writer, who lived for a long time both in Russia and abroad, was also known in France - his figure was quite significant for the French readers and he was mentioned in various French weeklies. Moreover, he was invited as a journalist, wrote articles himself and gave interviews to French newspapers and magazines. A huge interest in the personality of Ilya Ehrenburg appeared during the Second World War: he was spoken of as a “combat writer”, as
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Reports on the topic "Media culture of a personality"

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Yatsymirska, Mariya. MODERN MEDIA TEXT: POLITICAL NARRATIVES, MEANINGS AND SENSES, EMOTIONAL MARKERS. Ivan Franko National University of Lviv, 2022. http://dx.doi.org/10.30970/vjo.2022.51.11411.

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The article examines modern media texts in the field of political journalism; the role of information narratives and emotional markers in media doctrine is clarified; verbal expression of rational meanings in the articles of famous Ukrainian analysts is shown. Popular theories of emotions in the process of cognition are considered, their relationship with the author’s personality, reader psychology and gonzo journalism is shown. Since the media text, in contrast to the text, is a product of social communication, the main narrative is information with the intention of influencing public opinion
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Los, Josyp. Панорама сенсів: аргументи авторитетів світоглядної публіцистики. Ivan Franko National University of Lviv, 2023. http://dx.doi.org/10.30970/vjo.2023.52-53.11731.

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The article deals with the problem of the meaningfulness (essence) of the worldview journalism in the context of the argumentative resources of the work of influentive authors, for which the missionary role of the word is decisive. The search for meaning has been debated for centuries by orators, philosophers, psychologists, writers, sociologists, historians, journalists, and so on. In addition to other factors, a combination of the principles of worldview journalism and conceptual humanitarianism gives effective results. The author explores the acute problem of the effectiveness of a journali
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Halych, Valentyna. SERHII YEFREMOV’S COOPERATION WITH THE WESTERN UKRAINIAN PRESS: MEMORIAL RECEPTION. Ivan Franko National University of Lviv, 2021. http://dx.doi.org/10.30970/vjo.2021.49.11055.

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The subject of the study is the cooperation of S. Efremov with Western Ukrainian periodicals as a page in the history of Ukrainian journalism which covers the relationship of journalists and scientists of Eastern and Western Ukraine at the turn of the XIX-XX centuries. Research methods (biographical, historical, comparative, axiological, statistical, discursive) develop the comprehensive disclosure of the article. As a result of scientific research, the origins of Ukrainocentrism in the personality of S. Efremov were clarified; his person as a public figure, journalist, publisher, literary cri
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Lin, Mei-Hua, and Alvin W. Yeo. Influence of Cultural Cognition, Social Aspect of Culture, and Personality on Trust. Annotation. Defense Technical Information Center, 2011. http://dx.doi.org/10.21236/ada553843.

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Zhou, Hong, Aaron Mack, Gitanjali Talreja, et al. BEST PRACTICE GUIDE FOR PREPARATION OF CELL CULTURE MEDIA SOLUTION. BioPhorum, 2021. http://dx.doi.org/10.46220/2021ds001.

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Talreja, Gitanjali, Amandine Calvet, Cheryl Fuchs, et al. Media fingerprinting of cell culture media a standardized analytical test method suite and three-tier approach. BioPhorum, 2022. http://dx.doi.org/10.46220/2022ds006.

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Zook, Justin M., Robert MacCuspie, John T. Elliott Jr., and Elijah J. Petersen. Reliable preparation of nanoparticle agglomerates of different sizes in cell culture media. National Institute of Standards and Technology, 2015. http://dx.doi.org/10.6028/nist.sp.1200-14.

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Martínez Sanz, R., O. Islas Carmona, M. Redondo García, and E. Campos Domínguez. Communication professorship: access, consumption and media culture. A comparative study of Spain and Mexico. Revista Latina de Comunicación Social, 2016. http://dx.doi.org/10.4185/rlcs-2016-1099en.

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Datsyshyn, Chrystyna. FUNCTIONAL PARAMETERS OF ANTHROPONYM AS ONE OF THE VARIETIES OF FACTUAL MATERIAL IN THE MEDIA TEXT. Ivan Franko National University of Lviv, 2024. http://dx.doi.org/10.30970/vjo.2024.54-55.12169.

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The main objective of the study is to reveal the functional parameters of anthroponyms in the media texts. Methods of investigation: the method of media texts monitoring, the comparative method; the method of contextual analysis, the methods of functional analysis. Results. Anthroponyms in media texts contribute to the exact reproduction of facts, the display of a certain time-space. The use of an anthroponym in the media gives its bearer greater social significance; silencing an anthroponym demonstrates a desire to remove its bearer from the public agenda. Anthroponyms can reflect person’s so
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Yatsymirska, Mariya, and Bohdan Markevych. MEDIA TEXTS AND PERSUASION. Ivan Franko National University of Lviv, 2024. http://dx.doi.org/10.30970/vjo.2024.54-55.12170.

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Abstract. The article clarifies specific concepts of persuasion in media texts; describes new techniques of media influence based on materials of online publications; shows the role of expressive means of language and emotions in visual communication. In social communication, persuasive logos refer to meaningful words and thoughts conveyed through mass media and logically perceived as a reasonable persuasion to proper actions based on the principles of morality, ethics, and culture; informational and influential accents. In modern science (Philosophy, Psychology, Rhetoric, Linguistics), logos
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