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Journal articles on the topic 'Narrative transportation theory'
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P. Andersen, Lars, and Jan M. Jensen. "Experiential dimensions of TV advertizing: modeling narrative and non-narrative perceptions." Innovative Marketing 12, no. 2 (2016): 6–15. http://dx.doi.org/10.21511/im.12(2).2016.01.
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This paper aims at extending advertizing response theory by presenting a three-dimensional model of advertizing perceptions (conceptualized as experiences) by incorporating concepts from cognitive film psychology and narrative transportation theory. The conceptual model is operationalized, tested and evaluated on empirical data from an e-survey measuring the experiential dimensions and ad liking of ten selected TV ads. The findings showed reliability and validity of the proposed measurement scales. The study supported the hypothesized positive influence of all three dimensions on ad liking, but to variable degree. The results showed that the suggested application of the framework is capable of measuring advertizing experiences based on their degree of didactic, narrative and lyrical potential. Findings also suggested that the lyrical dimension supports the narrative experience, adding a new ‘lyrical’ perspective to the conceptual understanding of narrative transportation in advertizing. Keywords: television advertizing, creative strategy, narrative transportation, advertizing effectiveness, lyrical advertizing, advertizing perceptions. JEL Classification: M31, M37
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Fajar Hadi Saputra and Cholifah. "Pengaruh Narasi dalam Konten Vlog Channel Youtube “Menjadi Manusia” Terhadap Sikap dalam Menjaga Kesehatan Mental." Jurnal ISIP: Jurnal Ilmu Sosial dan Ilmu Politik 19, no. 1 (2023): 11–22. http://dx.doi.org/10.36451/jisip.v19i1.66.
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This article reports the results of research on the phenomenon of people with mental health disorder 
 in the productive age group, which continues to increase. In an effort to overcome this phenomenon, there is 
 the information about mental health that is packaged in narrative format in the “Menjadi Manusia” vlog on 
 the YouTube channel. This study aims to measure the effect of the narrative in the vlog content on the narrative. 
 transportation and people’s attitudes to maintaining the mental health. The theory used is the transportation. 
 theory and the entertainment overcoming resistance model. The research method used is an explanatory survey 
 with the subject of the vlog audience “Menjadi Manusia” who are chosen purposively. The results showed that 
 story tellers and story receivers in the youtube vlog channel narration “Menjadi Manusia” had a positive effect 
 on narrative transportation and narrative transportation had a positive effect on people’s attitudes in maintaining 
 the mental health
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Kubrak, T. A., and A. A. Starostina. "Narrative Transportation as a Factor in the Psychological Impact of Films." Cultural-Historical Psychology 19, no. 4 (2023): 26–33. http://dx.doi.org/10.17759/chp.2023190403.
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<p>The article presents an approach to studying the psychological impact of cinema in the context of narrative influence. The theory of transportation developed by M. Green and T. Brock (Transportation Theory) and the concept of transportation introduced by them as a special state of involvement and immersion in a narrative. It helps to enhance the psychological impact and can lead to a change in a person&rsquo;s beliefs related to the content of the narrative. There are two main groups of factors, which determine the level of narrative transportation: the quality of the narrative and the individual psychological characteristics of the recipient. The empirical study conducted on 1171 university students aged 17 to 29 years (49.3% men and 50.7% women; M=19.8, SD=1.9) showed that the level of narrative transportation differs depending on gender, which may be due to the greater proximity of a particular film to a certain audience. The sudy revealed a connection between transportation, empathy, as well as , openness to experience and extraversion. Empathy was the most significant predictor of transportation. The feedback of the respondents with high and low levels of transportation helped us to identify the characteristics of transportable narratives. Among them were that the film had an idea, the importance and relevance of the problems posed, a potential impact, as well as the plot of the film, its logic and dynamism, the realism of what was shown, and the attractiveness of the story itself</p>
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Isakoglou, Foivos, Kristi S. Multhaup, Margaret P. Munger, and Brian A. Eiler. "The Effects of Genre and Reading Difficulty on Narrative Transportation: The Mediating Role of Affect." Psi Chi Journal of Psychological Research 26, no. 4 (2021): 422–29. http://dx.doi.org/10.24839/2325-7342.jn26.4.422.
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Stories offer a refuge from people’s mundane troubles and commitments by immersing them in intricate fictional worlds. Narrative transportation, i.e., the feeling of being “lost” in the world of a story, has been found to be an important measure of involvement with narratives (Green & Brock, 2000). Numerous studies have examined the impact of literary fiction on readers’ theory of mind, but the relationship between genre and narrative transportation remains relatively unexplored. Black and Barnes (2015a) proposed that exposure to literary fiction produces higher narrative transportation than exposure to nonfiction texts. The present investigation sought to replicate this finding while (a) measuring baseline trait empathy, (b) addressing a confound of genre and reading difficulty noted in prior work, and (c) assessing the mediating role of affect on the relationship between genre and narrative transportation. Empathy was positively correlated with narrative transportation, r = .39, p < .001. Narrative transportation was higher for participants who read challenging fiction and nonfiction than for participants who read easy fiction, F(2, 891) = 5.79, p = .003, ηp2= .013. Positive affect, but not negative affect, mediated the effect of challenging versus easy text conditions on narrative transportation, b = –.16, se = .04 (95% CI [–.25, –.08]). These findings suggest that narrative transportation may not be dependent on story genre, but rather on a given text’s difficulty level and the positive emotions experienced while reading.
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SEYFİ, Murat, and Ayda Uzunçarşılı SOYDAŞ. "INSTAGRAM STORIES FROM THE PERSPECTIVE OF NARRATIVE TRANSPORTATION THEORY." TURKISH ONLINE JOURNAL OF DESIGN, ART AND COMMUNICATION 7, no. 1 (2017): 47–60. http://dx.doi.org/10.7456/10701100/005.
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Gordon, Ross, Joseph Ciorciari, and Tom van Laer. "Using EEG to examine the role of attention, working memory, emotion, and imagination in narrative transportation." European Journal of Marketing 52, no. 1/2 (2018): 92–117. http://dx.doi.org/10.1108/ejm-12-2016-0881.
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Purpose This paper aims to present a study using encephalography (EEG) to investigate consumer responses to narrative videos in energy efficiency social marketing. The purpose is to assess the role of attention, working memory, emotion and imagination in narrative transportation, and how these stages of narrative transportation are ordered temporally. Design/methodology/approach Consumers took part in an EEG experiment during which they were shown four different narrative videos to identify brain response during specific video segments. Findings The study found that during the opening segment of the videos, attention, working memory and emotion were high before attenuating with some introspection at the end of this segment. During the story segment of the videos attention, working memory and emotion were also high, with attention decreasing later on but working memory, emotion and imagination being evident. Consumer responses to each of the four videos differed. Practical implications The study suggests that narratives can be a useful approach in energy efficiency social marketing. Specifically, marketers should attempt to gain focused attention and invoke emotional responses, working memory and imagination to help consumers become narratively transported. The fit between story object and story-receiver should also be considered when creating consumer narratives. Social implications Policymakers and organisations that wish to promote pro-social behaviours such as using energy efficiently or eating healthily should consider using narratives. Originality/value This research contributes to theory by identifying brain response relating to attention, working memory, emotion and imagination during specific stages of narrative transportation. The study considers the role of attention, emotion, working memory and imagination during reception of stories with different objects, and how these may relate to consumers’ narrative transportation.
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Benis, Toby R. "Transportation and the Reform of Narrative." Criticism 45, no. 3 (2003): 285–99. http://dx.doi.org/10.1353/crt.2004.0007.
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Bae, Hyuhn-Suhck, Doohwang Lee, and Rosie EunGyuhl Bae. "Emotional engagement with the plot and characters." Narrative Inquiry 24, no. 2 (2014): 309–27. http://dx.doi.org/10.1075/ni.24.2.07bae.
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Based on the Extended-Elaboration Likelihood Model and the Entertainment Overcoming Resistance Model, this study examines the relationships between several variables believed to moderate or mediate narrative effects, including (a) prior issue/topic involvement; (b) plot engagement (transportation); (c) character affiliation/alignment (sympathy and empathy); and (d) narrative-consistent behavioral intentions. The results based on respondents who viewed a movie detailing the abuse of hearing-impaired individuals indicate that prior involvement predicted narrative transportation and emotions (both sympathy and empathy); narrative transportation predicted emotions; and narrative transportation and sympathy predicted narrative-consistent behavioral intentions. The respondents who viewed the movie (707 respondents) were more likely to show narrative-consistent behavioral intentions than those who did not (323). These results have important theoretical and practical implications.
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Lim, Heejin, and Michelle Childs. "Visual storytelling on Instagram: branded photo narrative and the role of telepresence." Journal of Research in Interactive Marketing 14, no. 1 (2020): 33–50. http://dx.doi.org/10.1108/jrim-09-2018-0115.
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Purpose The new focus of brand communication in social media has driven firms to develop the effective visual content strategy. In light of narrative transportation theory, this study aims to investigate the impact of a photo’s narrative elements on self-brand connection through viewers’ transportation and emotional responses. Additionally, this study tests the role of telepresence on Instagram in this psychological mechanism. Design/methodology/approach Using between-subjects experimental design, two experimental studies test the effect of implied movement (Study 1) and diverse narrative elements such as a character, implied motion for chronology and the relevant background (Study 2). Findings Results demonstrate that a single narrative element, i.e. implied motion, does not induce a viewer’s transportation to the presented image. Rather, the viewer’s transportation occurs as a function of complex and diverse narrative elements, such as implied motion and the background as a context. Practical implications Findings suggest that the concept of photo narrative should be taken into consideration in a visually-oriented social media environment. To increase self-brand connection, social media communication should be designed with diverse elements to promote viewers’ active simulation and create meaning to the branded photo story. Originality/value This study expands the theory of narrative transportation by applying it to a visual form. Additionally, this research investigates the effect of social media communication on self-brand connection; the findings of this study demonstrate that a major goal of social media communication is not to sell products but to strengthen consumer-brand relationships through branded storytelling.
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Krieken, Kobie van. "How reading narratives can improve our fitness to survive." Narrative Inquiry 28, no. 1 (2018): 139–60. http://dx.doi.org/10.1075/ni.17049.kri.
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Abstract Previous research has argued that narrative is an evolutionary adaptation, offering advantages in terms of survival and reproductive successes. It is yet unclear, however, how narratives may promote our fitness to survive. Integrating developments in narrative theory, evolutionary psychology, communication science, and cognitive neuroscience, this article presents a Mental Simulation Model that explains the mechanisms through which narratives prepare us for potential life-threatening events in the future. The model proposes that the design features of narrative (setting, perspective, and action) facilitate various distinctive processes of mental simulation (transportation, identification, and action simulation). It is argued that these simulation processes are capable of enhancing our fitness to survive in distinct but complementary ways. The article offers testable propositions and discusses empirical implications.
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Coombs, W. Timothy, and Sherry J. Holladay. "Innovation in public relations theory and practice." Journal of Communication Management 22, no. 4 (2018): 382–96. http://dx.doi.org/10.1108/jcom-12-2017-0145.
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Purpose The purpose of this paper is to craft a new perspective on how we can view public relations that reflects important trends emerging in the field including digital media, storytelling, engagement and co-creation of meaning. Transmedia storytelling (an idea with some ties to public relations) and narrative transportation theory are synthesized to form the transmedia narrative transportation (TNT) approach to public relations. The paper details the development of the TNT approach and how it can be applied to public relations initiatives. Design/methodology/approach The approach is a literature review to inform the creation of the TNT approach. A case study is used to illustrate the TNT approach. Findings An innovative approach to conceptualizing and creating public relations initiatives is developed, explained and illustrated. Research limitations/implications The paper examines only one case to illustrate the TNT approach. Practical implications The TNT approach develops a new perspective for public relations for developing and executing public relations initiatives. Transmedia storytelling has already been connected to the practice and TNT builds a more comprehensive approach for understanding its value to public relations. Originality/value There has been a limited application of transmedia storytelling to public relations. This paper synthesizes transmedia storytelling with narrative transportation theory to develop a theory-driven, new approach for public relations thinking. The TNT approach is a unique fusion of ideas that can bring an innovative approach to the practice of public relations that captures four emerging trends that are shaping the practice.
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Jung, Chang Mo. "DRIVERS AND CONSEQUENCES OF BUSINESS-REFERENCE-CONTENT (BRC): THE ROLE OF NARRATIVE TRANSPORTATION IN B2B COMMUNICATION." Journal of Business Economics and Management 22, no. 5 (2021): 1323–41. http://dx.doi.org/10.3846/jbem.2021.15527.
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COVID-19 is bringing changes in B2B sales and marketing strategies. Digital interaction with potential customers has become more critical. Business-reference content (BRC) is the most shared content, mainly using narrative format, available to potential customers through digital touchpoints. Reducing perceived purchasing risk has been recognized as the primary benefit of using BRC, but empirical research on this has been insufficient. Therefore, this research investigated the underlying mechanisms of BRC and related processes that lower risk perception based on narrative transportation theory. For empirical analysis, a serial-parallel mediating model was established in which BRC type (narrative versus non-narrative) influences purchase intention through the mediation of narrative transportation and perceived purchase risks – functional risk and financial risk. In this experimental study, an online survey was conducted in which 233 purchasing managers in Korean companies participated. The analysis confirmed that the BRC type had a significant effect on the level of receivers’ narrative transportation. In addition, serial-parallel mediating effects through narrative transportation (primary mediator) and perceived functional risk and perceived financial risk (secondary mediators) were all significant. This research provides meaningful implications in that it broadens the theoretical understanding of BRC by presenting the integrated BRC effect model. Also, it clarifies the importance of narrative BRC in B2B marketing practices.
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Xiao, Yuyang, Shijia Zhu, and Jingjie Cheng. "Impact of Product Story Narrative Type on Consumers' Purchase Intention." Advances in Economics and Management Research 5, no. 1 (2023): 211. http://dx.doi.org/10.56028/aemr.5.1.211.2023.
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As consumers are increasingly presented with a plethora of products to choose from, product stories have emerged as a vital marketing tool for capturing their attention and encouraging purchasing decisions. Drawing upon consumer perception theory, narrative transportation theory, and involvement theory, this study examines the impact of three narrative types of product stories - authenticity, conciseness, and humor - on consumers' purchase intentions, while considering the moderating roles of product involvement and purchase decision involvement. Based on the findings of this study, we provide recommendations for corporate marketers to enhance their marketing strategies.
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Wang, Shasha. "The Impact of Narrative Perspectives and Emotional Characteristics on User Participation in Short Video Advertisements: The Regulatory Role of Product Types." Frontiers in Business, Economics and Management 13, no. 3 (2024): 85–88. http://dx.doi.org/10.54097/086ev074.
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Short video advertising is an important channel for businesses to promote and sell their products. Therefore, studying user engagement in short video advertising is of great significance in helping video authors and brand companies improve advertising effectiveness and reduce advertising costs. This article uses theoretical methods such as narrative transportation theory, SPSS statistical analysis, Python sentiment analysis, etc. to study the impact of narrative perspective and emotional characteristics on user engagement, as well as the moderating effect of product types.
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Ward, David. "Canadian Authors and Canadian Kids: Reading, Writing, and Meaningful Talk." Journal of Childhood Studies 39, no. 2 (2014): 27–32. http://dx.doi.org/10.18357/jcs.v39i2.15221.
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This article explores the author’s conversations with children about books while on an author tour across Canada. Children’s love of stories, their insights, and connectivity to stories are shared in the context of meaningful dialogue. Narrative transportation, a theory developed by communication scholars, is described to help demonstrate the importance in children’s lives of stories and talking about stories.
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Knutsen, Karen Sue Patrick. "Understanding the Psychological Reading Process: Preparing Pre-service ESL Teachers to Become Reading Teachers." Acta Didactica Norge 12, no. 2 (2018): 3. http://dx.doi.org/10.5617/adno.6144.
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AbstractThis article addresses the metacognitive skills of pre-service ESL teachers in terms of their future role as reading teachers for intermediate and advanced pupils. Reading is a basic skill in all subjects in the Norwegian National Curriculum and involves engaging in texts, understanding, applying and reflecting on what is read – activities requiring higher level thinking. My research questions are: 1) How can “narrative transportation theory” (Gerrig, 1993) help pre-service ESL teachers understand the psychological reading process? and 2) How can insight into this theory motivate them to become better reading teachers, able to faciliate deep learning through literature? I use Julie Bertagna’s science fiction trilogy (Exodus 2002; Zenith 2007; Aurora 2011) to illustrate how narrative transportation works, highlighting the literary qualities that trigger pleasurable reading through immersion into the storyworld. This choice is based on Sections 1.5 and 2.5.3 in the new “Overarching section – values and principles for mandatory education” (2017) of the national curriculum, which instructs schools to teach pupils about their responsibility in contributing to an ecologically sustainable world order. The trilogy thematizes climate change and can affect behavior and attitudes toward this issue positively; it activates a wide spectrum of emotions, facilitating persuasion. Teachers must, however, remember that reading for pleasure is not enough; they must use metacognitve reading strategies in their teaching of literature to ensure deep learning and reach curricular goals. Keywords: teenage literature, narrative transportation theory, metacogniton, metacognitive reading strategies, Julie Bertagna’s Exodus Trilogy, ecological sustainability, ESL, teaching readingÅ forstå psykologiske leseprosesser: Lærerstudenten som leselærer i engelskfagetSammendragDenne artikkelen handler om lærerstudenters metakognitive ferdigheter i sammenheng med leseundervisningen i engelskfaget. Lesing er en av de grunnleggende ferdighetene i alle fag i Kunnskapsløftet. Dette innebærer å være engasjert i, forstå, bruke og reflektere over det som leses, samt bruk av lesestrategier – dette krever metakognitiv tenkning. Forskningsspørsmålene er: 1) Hvordan kan “narrativ transport-teori” (Gerrig, 1993) hjelpe lærerstudenter i engelskfaget til å forstå den psykologiske leseprosessen? og 2) Hvordan kan kunnskap om denne teorien motivere dem til å utvikle seg som lærere i lesing, med evnen til å fostre dybdelæring gjennom litteratur? Jeg bruker Julie Bretagnas ungdomstrilogi i sjangeren science-fiction (Exodus 2002; Zenith 2007; Aurora 2011), for å illustrere hvordan narrativ transport fungerer, og belyser litterære kvaliteter som setter det i gang. Valget baseres hovedsakelig på Overordnet del av læreplanen (2017) som omtaler “Respekt for naturen og miljøbevissthet” (1.5) og “Bærekraftig utvikling” (2.5.3), der skolen får i oppdrag å lære elever om ansvaret de har for å skape en økologisk bærekraftig utvikling. Trilogien tematiserer klimaendringer og kan påvirke leserens atferd og holdninger. Fortellingen kan igangsette mange følelser, som igjen kan forsterke eller endre leserens overbevisning. Men lærere må huske at lesing som underholdning ikke er nok; de må ta i bruk metakognitive lesestrategier i sin undervisning for å sikre dybdelæring og oppnå læreplanmålene.Nøkkelord: ungdomslitteratur, narrativ transport-teori, metakognisjon, metakognitive lesestrategier, Julie Bertagnas Exodus Trilogy, bærekraftig utvikling, engelsk som annet språk, leseundervisning
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Tal-Or, Nurit, Shani Sela, Israel Igumnov, Hanoch Dov Milwidsky, Benjamin Rafaeli, and Michael Sanilevich. "Does What We Know About Actors’ Real Lives." Journal of Media Psychology 33, no. 3 (2021): 155–64. http://dx.doi.org/10.1027/1864-1105/a000293.
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Abstract. The current study examines the effect of the valence of information provided about an actor on viewers’ identification with the character played by that actor and enjoyment of watching the film. The results from an experiment we conducted demonstrate that the valence of information about an actor influences identification with the character through the mediation of perceptions about the character’s traits and through transportation into the narrative. Information about the actor also indirectly affects the enjoyment of watching the film. We discuss these effects using the concepts of mental models, priming, and the fundamental attribution error as well as transportation theory.
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Mbira, Charles. "Influence of Character Development Techniques on Reader Engagement in Kenya." American Journal of Literature Studies 3, no. 1 (2024): 47–57. http://dx.doi.org/10.47672/ajls.2021.
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Purpose: The aim of the study was to assess the influence of character development techniques on reader engagement in Kenya. Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries. Findings: Well-developed characters tend to evoke stronger emotional responses from readers, fostering a deeper connection to the narrative. This emotional resonance can lead to increased empathy and investment in the characters' journeys. Secondly, techniques such as character arcs, internal conflicts, and growth over the course of the story contribute to a sense of realism and complexity, enhancing reader immersion. Additionally, relatable and multi-dimensional characters are more likely to captivate readers, as they can see aspects of themselves reflected in the characters' struggles and triumphs. Furthermore, the effectiveness of character development techniques varies depending on genre and target audience, highlighting the importance of tailoring strategies to fit the specific demands of the narrative. Overall, skillful implementation of character development techniques plays a crucial role in engaging readers and enhancing their overall reading experience. Implications to Theory, Practice and Policy: Social cognitive theory, schema theory and narrative transportation theory may be used to anchor future studies on assessing the influence of character development techniques on reader engagement in Kenya. Authors and storytellers can benefit from the findings of empirical studies by strategically employing character development techniques to enhance reader engagement in their narratives. While the influence of character development techniques on reader engagement primarily resides within the realm of creative expression, policymakers and educators can play a role in promoting literacy and fostering a culture of reading.
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Kusuma, Rina Sari, and Farra Salsabilla AS. "GOJEK AS HEROES IN PANDEMIC TIMES (ANALYSIS OF HEALTH CAMPAIGN NARRATIVE IN GOJEK ADVERTISING)." Interaksi: Jurnal Ilmu Komunikasi 12, no. 2 (2023): 366–90. http://dx.doi.org/10.14710/interaksi.12.2.366-390.
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In the conditions of the Covid-19 pandemic, the role of the mass media is very important to inform various things, especially about health messages that must be carried out by the community. There are many advertisements about health protocol campaigns that aim to invite or persuade the public to implement health protocols to avoid Covid-19 and reduce Covid-19 cases in Indonesia. Advertisements about health protocol campaigns that are broadcast are also often made by several parties, such as the government and the private sector. One example of this advertisement is the Gojek Indonesia advertisement. The theory used is narrative theory and Transportation Imagery Model. This study uses a qualitative approach with a narrative analysis method. The data collection technique uses documentation. The research subject is Gojek advertisement. The results showed that the health narrative in Gojek's advertisements during the Covid-19 pandemic persuaded the audience by bringing the audience to an actual or real experience as if the audience played a role in the narrative or story, thereby generating empathy. In addition, Gojek was shown as a Hero character during the Covid-19 pandemic.
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Shaw, David M. "Called to Bless: Considering an Under-appreciated Aspect of “Doing Good” in 1 Peter 3:8–17." Biblical Theology Bulletin: Journal of Bible and Culture 50, no. 3 (2020): 161–73. http://dx.doi.org/10.1177/0146107920934701.
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This article investigates the notion of mission as blessing in 1 Peter 3:8–17. Drawing on insights from both Social Identity Theory (SIT) and Narrative Transportation Theory (NTT), I consider how the use of Old Testament quotations and allusions are deployed in such a way as to subvert normal social identity processes by exhorting the recipients of 1 Peter to pursue a life oriented towards blessing one’s opponents through the refusal to retaliate; the pursuit of holistic well-being; and the willingness to defend the hope of one’s faith.
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Wong, Norman C. H., Zachary B. Massey, Juliana L. Barbarti, Elena Bessarabova, and John A. Banas. "Theorizing Prejudice Reduction via Mediated Intergroup Contact." Journal of Media Psychology 34, no. 2 (2022): 89–100. http://dx.doi.org/10.1027/1864-1105/a000338.
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Abstract. The current paper describes an effort to develop an integrated theory – integrated mediated intergroup contact (IMIC) model – to account for the two types of mediated intergroup contact (parasocial and vicarious) that have been shown to help with prejudice reduction. To this end, our model applies concepts from intergroup contact theory, parasocial and vicarious research, and narrative transportation theory. The present research expands our theoretical understanding of how entertainment media can function as a tool for reducing prejudice toward various outgroups. The IMIC model accounts for the effects of the two types of mediated contact – parasocial and vicarious – and delineates the process of prejudice reduction.
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Briefel, Aviva. "Ghost Speed: The Strange Matter of Phantom Vehicles." Victorian Literature and Culture 50, no. 4 (2022): 693–720. http://dx.doi.org/10.1017/s106015032100005x.
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This essay examines an important subgenre of the Victorian ghost story: narratives of phantom vehicles. Wilkie Collins's “The Last Stage Coachman” (1843), Charles Dickens's “The Story of the Bagman's Uncle” (1837), and Amelia Edwards's “The Phantom Coach” (1864), among others, feature vehicles from the past that return to haunt the living. I argue that that by using ghosts to express nostalgia for more human(e) modes of transportation, Victorian writers explore what it means to feel profound attachments to material things that are no longer accessible. The longing for lost objects results in a grotesque materiality that blurs the line between persons and objects. This is an unusual strain of commodity fetishism, an objectification of persons and animation of things provoked by a desire for a time in which these categories were distinct. In the first two sections, I focus on mid-Victorian writings that explore the process through which transportation nostalgia triggers uncanny exchanges of the human and the thing, thus exposing nostalgia itself as a dehumanizing and even violent process. In the final part, I discuss Rudyard Kipling's “The Phantom Rickshaw” (1885) as a narrative that revives this spectral tradition within the context of imperial nostalgia and racial labor.
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Paquier, Marie-Catherine, and Sophie Morin-Delerm. "Le silence monastique, ou les vertus de la sobriété en communication." Revue Française de Gestion 45, no. 281 (2019): 91–104. http://dx.doi.org/10.3166/rfg.2019.00334.
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Animés par des logiques antagonistes, comment offreurs monastiques contemplatifs et consommateurs laïcs matérialistes peuvent-il partager un storytelling commun ? La Narrative Transportation Theory cadre le questionnement, et une ethnographie en immersion dans l’écosystème monastique français est déployée. Les résultats montrent que, face à une marque quasi silencieuse, les acheteurs sont d’excellents storytellers, grâce à leur imagination nourrie d’archétypes. En proposant le concept d’hypo-réalité, nous lançons la réflexion sur les vertus de la sobriété en communication.
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Woodside, Arch G., and Carol M. Megehee. "Advancing consumer behaviour theory in tourism via visual narrative art." International Journal of Tourism Research 12, no. 5 (2009): 418–31. http://dx.doi.org/10.1002/jtr.762.
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Takeuchi, Yasuhiro. "Gatsby's Green Light as a Traffic Signal: F. Scott Fitzgerald's Motive Force." F. Scott Fitzgerald Review 14, no. 1 (2016): 198–214. http://dx.doi.org/10.5325/fscotfitzrevi.14.1.198.
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Abstract F. Scott Fitzgerald's use of vehicles in The Great Gatsby constitutes more than just a symbolic motif: cars, trains, boats, and other means of transportation structure the plot, providing the narrative with motive force and mobility. Characters are brought together and torn apart through changes to the scenario, when vehicles actually start and stop. The characters' ephemeral relationships start with their riding in the same vehicle, and end—or are brought back to reality—when the vehicle comes to a halt. Within this structure, the novel's central motif, the “green light,” acts as a traffic signal, giving Gatsby the go-ahead to move onward to create the short-lived world founded upon his belief in mobility. Appropriately, the appearance of Gatsby's natural father following the final crash, a symbolic accident denoting the end of his dream, indicates what Gatsby had essentially tried to “move” all along: his unchangeable breeding and past. This article taps into the possibility of reevaluating time and breeding—the conventional themes in Fitzgerald's novel—from the perspective of literal vehicle mobility, which provides important structure to Nick's narrative.
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Prihantoro, Danang Mandala, Maulina Pia Wulandari, and Zulkarnain Nasution. "Analisis Media Statement Kasus Lion Air Penerbangan Jt-610 Boeing 737 Max 8 Dengan Pendekatan Storytelling Michael L. Kent." JURNAL KOMUNIKATIO 10, no. 2 (2024): 99–112. http://dx.doi.org/10.30997/jk.v10i2.12740.
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The focus of this study is on how Lion Air managed crisis communication following the Boeing 737 MAX 8 crash of Flight JT-610. The research delves into the use of storytelling in media statements as a strategy for crisis communication during the aftermath of the crash. It outlines Lion Air's goals in sharing information and engaging with the public and media in the midst of this crisis. The study utilizes a qualitative text analysis to scrutinize three specific media statements released during the crisis. By applying Michael L. Kent's storytelling elements, the analysis of the media statements concentrates on factors like emplotment, narrative theory, identification, form, and masterplots. The selected statements cover the immediate aftermath of the crash on October 29, 2018; a subsequent statement on March 13, 2019, addressing broader safety concerns surrounding the Boeing 737 MAX 8; and a final statement on October 26, 2019, summarizing findings from the National Transportation Safety Committee's investigation. The research findings suggest that employing storytelling through straightforward text in media statements, incorporating credible character depiction, structured narrative, empathy, and compelling storytelling, can notably influence an organization's reputation recovery and improvement. Well-crafted and timely media releases are essential as primary information sources for the media, especially in crisis scenarios where prompt and precise information dissemination is critical. This method ensures that information, though disseminated quickly, maintains relevant and impactful storytelling aspects. The study concludes that storytelling, characterized by humanistic, empathetic, and coherent narratives across media statements, can be effectively utilized by Lion Air to uphold consistent and narrative-focused communication with the public through the media.
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White, Grace, and Lubna Nafees. "Is the Influencer I Follow Human or Robot? The Value of Computer-generated Imagery Influencers to Luxury Brands." GLIMS Journal of Management Review and Transformation 1, no. 2 (2022): 215–30. http://dx.doi.org/10.1177/jmrt.221103552.
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Influencer Marketing and Social Media Influencers (SMI) are becoming crucial to the success of brands, and companies can no longer ignore their significant role in shaping consumer attitudes towards brands. Influencer marketing has been traditionally studied and is not a new form of marketing, but with new-age technology, it is constantly evolving and taking a new shape. This article, by way of a case study, aims to study the use of Computer-generated Imagery (CGI) Influencers by luxury fashion brands and its implications for the future of luxury retail and marketing in general. Building upon parasocial relationship theory and narrative transportation theory, we suggest that CGI Influencers are a potentially perfect fit for promoting ‘luxury fashion brands’ as they create the necessary balance between relatable and unattainable that is ideal for the advertising of luxury fashion brands in this new age.
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Cherak, Djamal. "Relationship between Setting Description and Immersion in Fiction in Algeria." American Journal of Literature Studies 3, no. 1 (2024): 36–46. http://dx.doi.org/10.47672/ajls.2020.
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Purpose: The aim of the study was to assess the relationship between setting description and immersion in fiction in Algeria. Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries. Findings: The study found that vivid and detailed depictions of settings significantly enhance reader immersion. The Study have shown that richly described settings contribute to a more immersive reading experience by allowing readers to mentally visualize and emotionally connect with the story world. Moreover, descriptive passages that engage multiple senses, such as sight, sound, smell, and texture, have been found to deepen immersion by creating a more sensory-rich environment. Additionally, the effectiveness of setting description in fostering immersion seems to be influenced by factors such as reader preferences, genre conventions, and the narrative context. Overall, the findings highlight the importance of thoughtful and evocative setting descriptions in enhancing reader engagement and immersion in fictional narratives. Implications to Theory, Practice and Policy: Schema theory, transportation theory and reader-response theory may be used to anchor future studies on assessing the relationship between setting description and immersion in fiction in Algeria. In terms of practical implications, findings from research on setting description and immersion can inform authors, educators, and practitioners in the fields of literature, media, and education. From a policy perspective, research on setting description and immersion in fiction can inform initiatives aimed at promoting literacy, cultural diversity, and media literacy.
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Rahmani, Sina. "The Stateless Novel." boundary 2 47, no. 3 (2020): 103–32. http://dx.doi.org/10.1215/01903659-8524442.
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This essay explores the various ways in which W. G. Sebald’s Austerlitz upends traditional understandings of the novel as a form. Specifically, it situates this “prose book of an undetermined kind” against the rise of the steel container as the dominant mode of commodity transportation. The novel today is best understood as a shipping container giving refuge to virtually any kind of aesthetic or narrative content. The “stateless” (as opposed to global) novel requires a new model of individualism, a subjectivity embodied in the tragic life of Mehran Karimi Nasseri, who lingered sans papiers for almost two decades in Paris’s Charles de Gaulle Airport.
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Lee, Ji Eun. "Wooshing London." Nineteenth-Century Literature 76, no. 4 (2022): 455–90. http://dx.doi.org/10.1525/ncl.2022.76.4.455.
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Ji Eun Lee, “Wooshing London: Unsettling Acceleration in H. G. Wells’s Tono-Bungay” (pp. 455–490) This essay reads H. G. Wells’s Tono-Bungay (1909) in the context of “wooshing” London—I take the word from the story—to see how the unsettling effect of this rapid urban mobility translates into the generic form of the novel. At the turn of the twentieth century, London was wooshing—that is to say, people and things in the city were moving by being displaced into a rushing flow, unprepared and unconnected, as the city was taken by revolutionary forms of urban transportation such as pneumatic and electric tubes, trams, elevators, escalators, motor buses, and cars. The word “woosh,” which was first used around the time that this mobility came into being, denotes a quick rushing movement based on hydraulic flow, and linguistically it functions as an interjection or a void in the semantic and syntactic flow of a sentence. Tono-Bungay shows different modes of unsettlement pervading London such as the whirlpool, passing stream, and flood. Yet it presents “woosh”—the way in which the patent medicine Tono-Bungay works and moves in commerce—as the ultimate mode of unsettlement that disconnects and displaces the locus of movement. Likewise, in Tono-Bungay, there is no locus of agency in the process of urban walking or in the reading process disrupting the narrative syntax. By emptying out the individual locus in the disconnecting, accelerating flow of his narrative—as London does in its urban mobility—Wells revises the genre into a form that embodies the city’s unsettling power.
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Karpathaki, Amanda, and Anna Sargianou. "Design strategies for the development of mHealth services in healthcare of adolescents with cancer." Developmental and Adolescent Health 2, no. 3 (2022): 21–27. http://dx.doi.org/10.54088/juijh.
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During the developmental stage of adolescence, profound physical, cognitive, and emotional changes occur, thus making adolescent cancer patients a population that seemingly have unique needs for support and treatment. Health-related difficulties have been effectively addressed by the use of portable and accessible technology interventions. Adolescents may benefit from mobile health (mHealth) applications that highlight the significance of their integration into medical procedures and public health, due to their innate capacity to use modern technology services. After reviewing 31 articles, it appears that well-designed mHealth practices have the potential to enhance the long-term devotion of the user to the received intervention. MHealth tools seem to incorporate widely applied theories such as Behavior Change Theory, User centered Design, Social Marketing Theory, Social Cognitive Theory, Self-Determination Theory and Narrative Transportation Theory, in order to increase patients’ engagement with the main purpose of behavioral change. The aforementioned theoretical frameworks include engaging strategies such as developmentally accepted content, rewards, customization, user feedback, time-appropriate intervention delivery, multimedia provision, ease to use and therapeutically designed games that could be implemented in mHealth interventions for adolescents with a cancer diagnosis. Both the theoretical structure and the engaging characteristics present a few limitations. These are discussed at the end of this review along with potential future research suggestions in order to improve the design procedures of mHealth services applied in adolescents with cancer, intending to optimize health-related behavior.
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Blumberg, Ilana M. "“LOVE YOURSELF AS YOUR NEIGHBOR”: THE LIMITS OF ALTRUISM AND THE ETHICS OF PERSONAL BENEFIT INADAM BEDE." Victorian Literature and Culture 37, no. 2 (2009): 543–60. http://dx.doi.org/10.1017/s1060150309090330.
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In the work of George Eliot, a “past evil that has blighted or crushed another” is often “made a source of unforeseen good to ourselves” (Adam Bede573; ch. 54). Eliot's early novelAdam Bedemight be read as a three-volume exploration of the moral difficulties inherent in a narrative pattern premised on such inequality of lots. The seduction of Adam Bede's first love, Hetty Sorrel, her pregnancy, subsequent act of infanticide, transportation, and early death darkly prepare the path to the hero's joyous union with Dinah Morris, who guides him through the story's most painful, educative hours. Adam's union with Dinah, the narrator tells us, is deeper, more powerful, and more pleasurable than any with Hetty might have been because of the knowledge through suffering that Adam attains; “what better harvest from that painful seed-time” can there be than this second love? (578; ch. 55). Yet Hetty embodies all the loss and destruction that enable Adam and Dinah's redemptive future while enjoying no such redemption herself.
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Ding, Yang. "Sensory extension, imagined scenes and affective connection: A qualitative analysis of Chinese documentary podcast Page Seven." Radio Journal:International Studies in Broadcast & Audio Media 21, no. 2 (2023): 201–19. http://dx.doi.org/10.1386/rjao_00083_1.
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Documentary podcasts are attracting people’s attention as a form of podcast. These non-fictional aural texts require substantial effort and time to produce, presenting true stories to the audience through the utilization of recording technology and sound design, resulting a distinct aesthetic. Taking Page Seven as a case study, the objective of this article is to examine the process of auditory scene interaction between the audience and the aural text in documentary podcasts. Page Seven was founded in 2012 and is recognized as the first audio documentary podcast in Mainland China. This article posits that documentary podcasts engage the audience’s visual perception in addition to their auditory perception. The realistic soundscape and the listener’s imagination merge to form the auditory scene. By applying the uses and gratification theory and narrative transportation, this study reveals that Page Seven allowed the audience to fulfil multiple needs, including affective needs. This study attempts to explain the communication process of documentary podcasts from three aspects: sensory, imagination and emotion, thereby enriching the cultural landscape within the realm of documentary podcasts.
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Munsalud, Elaine Evita, Mark Christian Ramos, Alessandra Anais Reyes, and Jonathan Gochuico. "Depiction of Oppression of the LGBTQ+ Community in the Dialogues of the Youtube Film Series “Sakristan”." Academia Lasalliana Journal of Education and Humanities 5, no. 2 (2024): 193–209. http://dx.doi.org/10.55902/nefa5640.
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“Sakristan” is a 20-minute film series with eight episodes directed by Darryl Yap; it shows that love goes beyond religion and gender. The research analyzed if there are sources of inaccurate portrayals that may have harmful repercussions such as hatred, oppression, and stereotypes toward the LGBTQ+ community. The study employed a qualitative content analysis method wherein the researchers observed the film’s mise-en-scene in relation to its dialogues to better understand how ‘Sakristan” portrayed the LGBTQ+ community. By utilizing Burke’s (1945) Pentadic Analysis, Green and Brock’s (2000, as cited in Green et al., 2004) Narrative Transportation Theory, and Queer Theory, results show that there is a pervasive presence of stereotyping and mockery as prominent ideologies within the series, the portrayal of oppression through the mise-en-scene of Sakristan (2020) varied across different scenes, and negative implications constructed various forms of oppression that were evident in the whole series which were powerlessness, exploitation, violence, and marginalization. Within the context of globalization and expanding reach of media, cinematic productions possess the capacity to transcend geographic and cultural limitations, diffusing LGBTQ+ identities to a global audience. Furthermore, this serves as a reference to develop a deeper understanding toward the community and how society can promote inclusivity worldwide. This also allows the media to know their potential to exert influence on international perceptions and attitudes toward queer individuals.
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Vér, Márton. "In vino veritas. Wine and its Context in the Uyghur Society: an Insight to the Economic Life of the Silk Roads." Acta Orientalia Academiae Scientiarum Hungaricae 74, no. 1 (2021): 109–44. http://dx.doi.org/10.1556/062.2021.00005.
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This paper deals with viticulture, viniculture and their social context in the Turfan region from the West Uyghur period (9th–12th cc.) up to the end of the Mongol period (14th century). A comparative analysis of narrative sources alongside documents written in Old Uyghur (ca. 10th–14th cc.) and Middle Mongolian (13th–14th cc.) sheds new light on the interplay between wine production, commerce and state interest, demonstrating that wine was already one of the most important staple products of the Turfan region in the earlier period and a commodity of primary interest to the Mongol Empire. The article illuminates Old Uyghur sources’ depictions of ortok partners, stressing how their peculiarities differ from the better-known ortoq partnerships employed by the Mongol aristocracy, and highlights growing interest among the nobility in wine production and the institutionalization of vinicultural assets during the Mongol period. The author argues that these processes mirror changes in transportation and Eurasian interregional contacts under Mongol rule. Finally, despite the scattered and fragmentary nature of these sources on local economy and society, the author argues that they prompt a reevaluation of trade along the Silk Roads.
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Hartatik, Endah Sri. "The Use of Economic Geography Theory in the Study of City History, a Methodological Thinking." Paramita: Historical Studies Journal 32, no. 2 (2022): 191–201. http://dx.doi.org/10.15294/paramita.v32i2.35611.
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The study of city history requires auxiliary science to explain socio-economic phenomena. One of the essential auxiliary sciences is Geography. This article aims to describe a theoretical analysis of economic geography concepts and theories that can be used to analyze historical phenomena that discuss space as a factor in social phenomena. The research method used is a literature study based on relevant scientific books and journals. The results show that the theory and concept of geography can clarify historical researchers in discussing urban spatial phenomena related to various aspects of social phenomena, primarily the phenomenon of economic development. The images of the geographic theory that can be used are the theory of transportation networks, linkage theory, network theory or “networks,” and agglomeration theory. Through theoretical clarity, one can understand social phenomena in historical situations at a certain period more clearly than narrative studies based solely on historical sources. Kajian sejarah kota memerlukan ilmu bantu untuk menjelaskan fenomena fenomena sosial-ekonomi. Salah satu ilmu bantu penting adalah Geografi. Artikel ini bertujuan untuk memaparkan kajian teoretik konsep dan teori Geografi ekonomi yang dapat digunakan untuk menganalisis fenomena sejarah yang membahas keruangan sebagai faktor fenomena sosial. Metode penelitian yang digunakan adalah studi pustaka dengan mendasarkan pada buku dan jurnal ilmiah yang relevan. Hasil penelitian menunjukkkan bahwa teori dan konsep Geografi dapat memperjelas peneliti sejarah dalam membahas fenomena keruangan kota yang terkait dengan berbagai aspek fenomena sosial, terutama fenomena perkembangan ekonomi. Konsep dari teori geografi yang dapat digunakan adalah teori tentang jaringan transportasi, teore linkage, teori jaringan atau “networks’, dan teori aglomerasi. Melalu kejelasan teoretik maka fenomena sosial dalam situasi sejarah pada periode tertentu dapat dipahami lebih jelas dibandingkan dengan kajian naratif semata yang mendasarkan pada sumber-sumber sejarah. Cite this article: Hartatik, E.S. (2022). The Use of Economic Geography Theory in the Study of City History, a Methodological Thinking. Paramita: Historical Studies Journal, 32(2), 191-201. http://dx.doi.org/10.15294/paramita.v32i2.35611
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Tran, Thanh Tam, Janice Lee, Adrian Sleigh, and Cathy Banwell. "Putting Culture into Prehospital Emergency Care: A Systematic Narrative Review of Literature from Lower Middle-Income Countries." Prehospital and Disaster Medicine 34, no. 05 (2019): 510–20. http://dx.doi.org/10.1017/s1049023x19004709.
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AbstractBackground:Prehospital emergency care is cost-effective for improving morbidity and mortality of emergency conditions. However, such care has been discounted in the public health system of many lower middle-income countries (LMICs). Where it exists, the Emergency Medical Service (EMS) system is grossly inadequate, unpopular, and misrepresented. Many EMS reviews in developing countries have identified systemic problems with infrastructure and human resources, but they neglected impacts of sociocultural factors. This study examines the sociocultural dimensions of LMICs’ prehospital emergency systems in order to improve the quality and impact of emergency care in those countries.Methods:Qualitative studies on EMS systems in LMICs were systematically reviewed and analyzed using Kleinman’s health system theory of folk, popular, and professional health sectors. Also, the three-delay model of emergency care – seeking, reaching, and receiving – provided a guiding framework.Results:The search yielded over 3,000 papers and the inclusion criteria eventually selected 14, with duplicates and irrelevant papers as the most frequent exclusion. Both user and provider experiences with emergency conditions and the processes of prehospital care were described. Sociocultural factors such as trust and beliefs underlay the way emergency care was experienced. Attitudes of family and community shaped service-seeking behaviors. Traditional medicine was often the first point of care. Private vehicles were the main transportation for accessing care due to distrust and misunderstanding of ambulance services.Conclusion:The findings led to the discussion on how culture is woven into the patients’ pathway to care, and the recommendation for any future development to place a far greater emphasis on this aspect. Instead of relying purely on the biomedical sector, the health system should acknowledge and show respect for popular knowledge and folk belief. Such strategies will improve trust, facilitate information exchange, and enable stronger healer-patient relationships.
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Sampson Chimene Obiam and Okechukwu S. Amadi. "The Nigerian State and Development in the Niger Delta Region." World Journal of Advanced Research and Reviews 14, no. 1 (2022): 125–33. http://dx.doi.org/10.30574/wjarr.2022.14.1.0296.
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The paper examined the Nigerian state and development in the Niger Delta region. The Niger Delta region of Nigeria exemplifies the contrast between enormous wealth and severe underdevelopment. The Nigerian government has made several attempts to stimulate development in the region by establishing special development agencies. However, none of the special development agencies established have been successful in improving the living conditions of the people of the Niger Delta. As a result, the purpose of this paper is to investigate some of the challenges confronting the Niger Delta region, as well as the Nigerian government's responses to them in order to achieve development. The Marxian Political Economy (MPE) theory was used as the theoretical framework of analysis. The paper relied on secondary sources of data collection. It was discovered that the Niger Delta region faces unemployment and poverty, as well as a lack of quality education and healthcare, as well as water and transportation issues. Furthermore, the several specific development agencies established by the Nigerian government to address these issues are failing to change the narrative, as the people of the region remain impoverished. As a result, the paper recommended a change in the mentality on the part of the Nigerian government, of those who supervise the activities of the NDDC and the Ministry of Niger Delta Affairs, as a way forward to assure speedy development of the Niger Delta region.
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Okpako, Tosan, Dimitra Kale, Olga Perski, and Jamie Brown. "Developing content for a virtual reality scenario that motivates quit attempts in adult smokers: A focus group study with art-based methods." PLOS Digital Health 3, no. 5 (2024): e0000512. http://dx.doi.org/10.1371/journal.pdig.0000512.
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Virtual reality (VR) could be used to deliver messages to smokers that encourages them to attempt quitting. For a VR smoking cessation intervention to be effective, the target population must find the content engaging, relevant, inoffensive, and compelling. Informed by health behaviour theory and narrative transportation theory, this study used focus groups combined with art-based methods (participant sketches) to inform the development of VR content that will appropriately address smokers’ beliefs about quitting smoking. Data were analysed using reflexive thematic analysis. Four in-person focus groups (N = 21) were held between July and August 2023. Just under half the sample were from an ethnic minority (42.8%) and women (42.9%), and the mean age was 33.6 years (standard deviation = 15.9). More than half the sample had a low motivation to quit (61.0%). We developed six themes concerning: the VR content suggested by participants, the rationale behind it, its technological execution and potential widescale implementation. Many participants downplayed the health consequences of smoking, prioritising the immediate rewards of smoking over quitting’s long-term benefits. Therefore, participants suggested content set in the future, showing the benefits of cessation or the negative consequences of continued smoking. Family members were recommended as supporting VR characters to increase the contents’ emotional salience. Participants also suggested graphic content that would trigger anxiety about smoking, suggesting that fear appeals were welcome. Participants wanted a truly novel intervention- not a leaflet about smoking statistics presented through VR. Participants suggested healthcare locations (e.g., doctors’ offices) for implementation, as home ownership of VR headsets is low. Also, this would make the VR appear more legitimate as a health intervention (rather than casual entertainment) and could complement in-person advice. Future research will refine the participant-generated ideas with experts in VR design and smoking cessation.
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Walkington, Zoë, Stefanie Ashton Wigman, and David Bowles. "The impact of narratives and transportation on empathic responding." Poetics 80 (June 2020): 101425. http://dx.doi.org/10.1016/j.poetic.2019.101425.
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Naranjo Sánchez, Beatriz. "Musical stairways to creativity heavens: a chain-reaction theory about the benefits of background music in literary translation." Onomázein Revista de lingüística filología y traducción, no. 57 (2022): 120–41. http://dx.doi.org/10.7764/onomazein.57.07.
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Research in the psychology of music has shown that music-listening can foster psychological transportation. Whether played alone or as a complement of other artistic products such as films or narratives, music allows listeners to travel mentally to fictional realities. This phenomenon occurs due to the potential of music to trigger cognitive and affective reactions in listeners such as visual stimulation and emotional engagement. Simultaneously, recent studies in translation process research (TPR) have revealed how translation performance can benefit from both visualization and emotional involvement, making the difference in the resulting target text. Therefore, this paper proposes a theory based on a chain-reaction model, according to which background music would eventually lead to an increase of translation creativity through the filter of psychological transportation. Practical implications of our model would entail using instrumental background music to foster motivation in translation environments, which could possibly lead to higher-quality and more creative target texts.
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Azmi, Rafif, and Muhamad Isnaini. "Communication Strategy of Gig Economy Single Mother Workers in the Online Transportation Sector in Carrying Out Dual Roles." International Journal of Progressive Sciences and Technologies 40, no. 2 (2023): 171. http://dx.doi.org/10.52155/ijpsat.v40.2.5618.
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The development of digital technology can improve human intelligence; this is relatedto finding a job that suits them. There is an economy platform with a gig work program in online transportation services. Women are currently increasing in number against patriarchal opposition by determining the profession of online motorcycle taxi drivers as their jobs, such as the perception in society that this profession is a male profession, but this does not discourage women online motorcycle taxi drivers from seeking prosperi ty by becoming motorcycle taxi drivers. Discussion of women which is increasingly intensifying, encourages women to equate their ex istence with men's. Women are seen as only suitable for raising children and managing the household, but with the increasing demands of life, many women reject this view. They not only want to take care of their children and household, but they also want to work in the public sector. The theory used is the theory of symbolic interactionism. This study uses a descriptive qualitative approach with a case study method. Data was collected through observation, interviews, and documentation. The informants of this study are single mothers who work as online motorcycle taxi drivers. The data collection technique that the researcher used was the case study method, including notes, documentation, tabulation material, and narration from K. Yin. Data analysis includes data examination, classification, validation, analysis, and conclusions. The results of the study show that single mothers who work as online motorcycle taxi drivers have their own way of dividing their time between domestic and public roles, and communication between single mothers with their children an d consumers is well established. That is what makes their income as an onli ne motorcycle taxi driver able to meet the needs of his children and family.
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Rachmad, Yopi. "BUDAYA BAHARI MASYARAKAT SRIWIJAYA PADA MASA PRA-MODERN." Jasmerah: Journal of Education and Historical Studies 1, no. 2 (2019): 23. http://dx.doi.org/10.24114/jasmerah.v1i2.13075.
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This article discusses the nautical culture of the Srivijaya community in pre-modern times. Narratives are built through a re-reading of scientific studies that review the archaeological findings originating from the Kingdom of Srivijaya. The archaeological findings were then analyzed using the human ecological theory of culture. This study shows that the Srivijaya people made the sea as a source of connecting life. The production orientation of the community such as fishing, local handicrafts, and other maritime expertise is for commodity trading in the main ports of the Srivijaya kingdom. Trade era has changed Southeast Asia and allowed it to become a global power in its time. This can be seen by the discovery of pictures of ships in temple reliefs and various archaeological findings. One of the skills that must be possessed by the community is expertise in shipbuilding. Ships made are used for various maritime facilities, both as a means of transportation between regions and between continents and also as a commodity sold in ports.
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Samaddar, Ranabir. "Histories of the late nineteenth to early twentieth century immigration and our time." Current Sociology 66, no. 2 (2017): 192–208. http://dx.doi.org/10.1177/0011392117736308.
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Recent studies on welfare state and schemes suggest a different way of understanding modern governance in which the study of the nation is not at the centre of political understanding. Instead, of significance in such studies is the inadequately explored history of governing a mobile, unruly world of population flows. These works have given us a sense of the hidden histories of conflicts, desperate survivals, and new and old networks. Studies of hunger in the nineteenth century, of itinerant movements, transportations of coolies, spread of famines, shipping of children and adult women, trafficking in sex and labour, and pieces of welfare legislation to cope with this great infamy tell us how actually we have arrived at our own time of subject formation. This is certainly different from conventional nation-centred histories. Working within this new strand of history writing, labour historians have tried to recognise the political significance of labour migration in the late nineteenth and early twentieth century. Their works suggest a different way of writing the history of the nation form in the last two centuries, where the extra-nationalist narrative of mobile labour constitutes a different universe. Through all these studies two issues have come closer as marks of modern time – on one hand mixed up, messy, population flows, provoking desperate governmental responses, on the other hand innovations at a furious pace in humanitarian methods, functions, institutions and principles. Modern humanitarianism had to combine the old techniques with new ones of care, protection, information gathering, interference, intervention and invention of a skewed theory of sovereignty, a one-sided theory of responsibility, and the gigantic humanitarian machines which would be likened to the transnational corporations (TNCs). In practical terms this means today managing the societies which produce the obdurate refugees and migrants to stop them from leaving the shores, to keep them within the national territorial confines, and eventually to manage societies in ‘an enlightened way’. Managing moving population groups became the deus ex machina of modern governmentality. This will not be a straightforward history, as national, gender-related, race, and several other factors contributed to the making of a hugely heterogeneous labour market. The subjectivities produced in that process have contributed to the contentious history of our time.
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Pylypchuk, Oleh, Oleh Strelko, and Yuliia Berdnychenko. "PREFACE." History of science and technology 11, no. 1 (2021): 7–9. http://dx.doi.org/10.32703/2415-7422-2021-11-1-7-9.
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In the new issue, our scientific journal offers you thirteen scientific articles. As always, we try to offer a wide variety of topics and areas and follow current trends in the history of science and technology. In the article by Olha Chumachenko, оn the basis of a wide base of sources, the article highlights and analyzes the development of research work of aircraft engine companies in Zaporizhzhia during the 1970s. The existence of a single system of functioning of the Zaporizhzhia production association “Motorobudivnyk” (now the Public Joint Stock Company “Motor Sich”) and the Zaporizhzhia Machine-Building Design Bureau “Progress” (now the State Enterprise “Ivchenko – Progress”) has been taken into account. Leonid Griffen and Nadiia Ryzheva present their vision of the essence of technology as a socio-historical phenomenon. The article reveals the authors' vision of the essence of the technology as a sociohistorical phenomenon. It is based on the idea that technology is not only a set of technical devices but a segment of the general system – a society – located between a social medium and its natural surroundings in the form of a peculiar social technosphere, which simultaneously separates and connects them. Definitely the article by Denis Kislov, which examines the period from the end of the XVII century to the beginning of the XIX century, is also of interest, when on the basis of deep philosophical concepts, a new vision of the development of statehood and human values raised. At this time, a certain re-thinking of the management and communication ideas of Antiquity and the Renaissance took place, which outlined the main promising trends in the statehood evolution, which to one degree or another were embodied in practice in the 19th and 20th centuries. A systematic approach and a comparative analysis of the causes and consequences of those years’ achievements for the present and the immediate future of the 21st century served as the methodological basis for a comprehensive review of the studies of that period. The article by Serhii Paliienko is devoted to an exploration of archaeological theory issues at the Institute of archaeology AS UkrSSR in the 1960s. This period is one of the worst studied in the history of Soviet archaeology. But it was the time when in the USSR archaeological researches reached the summit, quantitative methods and methods of natural sciences were applied and interest in theoretical issues had grown in archaeology. Now there are a lot of publications dedicated to theoretical discussions between archaeologists from Leningrad but the same researches about Kyiv scholars are still unknown The legacy of St. Luke in medical science, authors from Greece - this study aims to highlight key elements of the life of Valentyn Feliksovych Voino-Yasenetskyi and his scientific contribution to medicine. Among the scientists of European greatness, who at the turn of the XIX and XX centuries showed interest to the folklore of Galicia (Halychyna) and Galician Ukrainians, contributed to their national and cultural revival, one of the leading places is occupied by the outstanding Ukrainian scientist Ivan Verkhratskyi. He was both naturalist and philologist, as well as folklorist and ethnographer, organizer of scientific work, publisher and popularizer of Ukrainian literature, translator, publicist and famous public figure. I. H. Verkhratskyi was also an outstanding researcher of plants and animals of Eastern Galicia, a connoisseur of insects, especially butterflies, the author of the first school textbooks on natural science written in Ukrainian. A new emerging field that has seen the application of the drone technology is the healthcare sector. Over the years, the health sector has increasingly relied on the device for timely transportation of essential articles across the globe. Since its introduction in health, scholars have attempted to address the impact of drones on healthcare across Africa and the world at large. Among other things, it has been reported by scholars that the device has the ability to overcome the menace of weather constraints, inadequate personnel and inaccessible roads within the healthcare sector. This notwithstanding, data on drones and drone application in Ghana and her healthcare sector in particular appears to be little within the drone literature. Also, little attempt has been made by scholars to highlight the use of drones in African countries. By using a narrative review approach, the current study attempts to address the gap above. By this approach, a thorough literature search was performed to locate and assess scientific materials involving the application of drones in the military field and in the medical systems of Africans and Ghanaians in particular. The paper by Artemii Bernatskyi and Vladyslav Khaskin is devoted to the analysis of the history of the laser creation as one of the greatest technical inventions of the 20th century. This paper focuses on establishing a relation between the periodization of the stages of creation and implementation of certain types of lasers, with their influence on the invention of certain types of equipment and industrial technologies for processing the materials, the development of certain branches of the economy, and scientific-technological progress as a whole. The paper discusses the stages of: invention of the first laser; creation of the first commercial lasers; development of the first applications of lasers in industrial technologies for processing the materials. Special attention is paid to the “patent wars” that accompanied different stages of the creation of lasers. A comparative analysis of the market development for laser technology from the stage of creation to the present has been carried out. Nineteenth-century world exhibitions were platforms to demonstrate technical and technological changes that witnessed the modernization and industrialization of the world. World exhibitions have contributed to the promotion of new inventions and the popularization of already known, as well as the emergence of art objects of world importance. One of the most important world events at the turn of the century was the 1900 World's Fair in Paris. Thus, the author has tried to analyze the participation of representatives of the sugar industry in the World's Fair in 1900 and to define the role of exhibitions as indicators of economic development, to show the importance and influence of private entrepreneurs, especially from Ukraine, on the sugar industry and international contacts. The article by Viktor Verhunov highlights the life and creative path of the outstanding domestic scientist, theorist, methodologist and practitioner of agricultural engineering K. G. Schindler, associated with the formation of agricultural mechanics in Ukraine. The methodological foundation of the research is the principles of historicism, scientific nature and objectivity in reproducing the phenomena of the past based on the complex use of general scientific, special, interdisciplinary methods. For the first time a number of documents from Russian and Ukrainian archives, which reflect some facts of the professional biography of the scientist, were introduced into scientific circulation. The authors from Kremenchuk National University named after Mykhailo Ostrohradskyi presented a fascinating study of a bayonet fragment with severe damages of metal found in the city Kremenchuk (Ukraine) in one of the canals on the outskirts of the city, near the Dnipro River. Theoretical research to study blade weapons of the World War I period and the typology of the bayonets of that period, which made it possible to put forward an assumption about the possible identification of the object as a modified bayonet to the Mauser rifle has been carried out. Metal science expert examination was based on X-ray fluorescence spectrometry to determine the concentration of elements in the sample from the cleaned part of the blade. In the article by Mykola Ruban and Vadym Ponomarenko on the basis of the complex analysis of sources and scientific literature the attempt to investigate historical circumstances of development and construction of shunting electric locomotives at the Dnipropetrovsk electric locomotive plant has been made. The next scientific article continues the series of publications devoted to the assessment of activities of the heads of the Ministry of Railways of the Russian Empire. In this article, the authors have attempted to systematize and analyze historical data on the activities of Klavdii Semyonovych Nemeshaev as the Minister of Railways of the Russian Empire. The article also assesses the development and construction of railway network in the Russian Empire during Nemeshaev's office, in particular, of the Amur Line and Moscow Encircle Railway, as well as the increase in the capacity of the Trans-Siberian Railway. The article discusses K. S. Nemeshaev's contribution to the development of technology and the introduction of a new type of freight steam locomotive for state-owned railways. We hope that everyone will find interesting useful information in the new issue. And, of course, we welcome your new submissions.
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Bennett, Delancy H. S., Geraldo Matos, Nwamaka A. Anaza, Cecilia Ruvalcaba, and Mitchell Hamilton. "Is this real life? Is it just fantasy? The development and validation of a media-evoked fantasy scale." Journal of Consumer Marketing, January 17, 2023. http://dx.doi.org/10.1108/jcm-09-2020-4102.
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Purpose Prior research has indicated that narratives may lead to fantasy which may evoke narrative transportation. Researchers have also established that narrative transportation affects persuasion, changes in attitudes and brand evaluations. To this end, several studies have focused on narrative consumption (i.e. being hooked into a narrative) and the aforementioned consequences of narrative transportation. However, research investigating the role that fantasy plays in consumers’ journey from narrative consumption to narrative transportation is scant. The purpose of this paper is to develop a multidimensional scale for measuring narrative-driven fantasy in order to detail which dimensions of fantasy facilitate narrative transportation. Further, this paper posits that prior research has overlooked the mediating role that fantasy plays within the narrative consumption and narrative transportation process. As the exploration of overlooked mediators is important for theory development, this paper uses the scale developed here to test for fantasy as a mediator. Design/methodology/approach This research involves four studies, taking a multi-methodology approach including one-on-one interviews and questionnaires. Exploratory factor analysis and sequential equation modeling are used to develop a valid scale for fantasy. Findings This work results in the development of an eight-item scale of narrative-driven fantasy, highlighting two dimensions of fantasy: identification and passport. Further, this work finds that both dimensions of fantasy mediate the relationship between the level of narrative consumption (being hooked into the narrative) and narrative transportation. Research limitations/implications The studies were conducted with respondents only from the USA, potentially limiting its generalizability to other countries and cultures. This research has several implications. This paper introduces a model that highlights fantasy’s role within the narrative consumption and narrative transportation fields of study. It also delineates a scale that measures the different dimensions of fantasy. This scale can be used to gain further understanding of the strength and type of fantasy that narratives consumed via various mediums (music, movies, commercials) evoke, the relationship between these measures and narrative transportation, and the subsequent changes in intentions and attitudes. Further, the identification of fantasy as a mediator in the relationship between narrative consumption and narrative transportation allows for further theory development and exploration. Practical implications The fantasy scale that is detailed in this paper may be used to indicate which celebrities, music, images, movies, commercials, products, brands and other stimuli best evoke narrative-based fantasy. The scale should apply to all types of fantasizing, enhancing the understanding of what increases levels of fantasy and the effects of such fantasy on persuasion. Originality/value This research extends the literature on consumer engagement in narrative consumption and transportation by providing novel and valid scale measures for narrative-based fantasy. The fantasy scale provided is internally consistent and proves accurate across many samples and stimuli. The scale is also short (only eight items) and easy to administer. Additionally, to the best of the authors’ knowledge, this work is the first to generate insights into the mediating role that fantasy plays within the narrative consumption and narrative transportation framework.
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Zhu, Chris, Man‐U Io, Colin Michael Hall, Henrique Fátima Boyol Ngan, and Rachel Luna Peralta. "How to use augmented reality to promote a destination? The mediating role of augmented reality attachment." International Journal of Tourism Research, November 9, 2023. http://dx.doi.org/10.1002/jtr.2603.
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AbstractAugmented reality (AR) is gaining attention as one of the methods for realizing metaverse experiences. Although previous studies identified authenticity and narrative transportation as positive predictors of tourist behaviors in AR tourism, few studies have explained why authenticity and narrative transportation can affect tourist behaviors in AR tourism. To fill the research gap, drawing upon attachment theory, this study aims to examine the mediating role of AR attachment between authenticity, narrative transportation, and word of mouth. Through structural equation modeling analysis, the findings indicated AR attachment mediated authenticity, narrative transportation, and word of mouth. This study advanced attachment theory by proposing a new concept, AR attachment, and tested its mediation effect. Furthermore, the findings are beneficial for heritage tourism managers to understand AR heritage tourism marketing.
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Maxwell, Lindsey C., and Alec C. Tefertiller. "Watching is the new reading: Comparing the outcomes of popular books, TV shows, and video games." First Monday, August 1, 2019. http://dx.doi.org/10.5210/fm.v24i8.9157.
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This study investigated three narrative media — books, video games, and television — and compared popular examples of them, as they represent narrative content in which the user now has the ability to control the pace of the narrative. Outcomes associated with narrative consumption were compared across these media, and the personality trait transportability was also included in the analysis. Results indicated that whereas books and TV represented similar narrative experiences, video games provided less opportunity for transportation into a narrative, appreciation, lasting impression, and suspense. Implications for transportation theory and narrative consumption are discussed.
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Lee, Tae Kyoung, and Hye Kyung Kim. "An Enjoyable Story, a Persuasive Story." Journal of Media Psychology, February 25, 2022. http://dx.doi.org/10.1027/1864-1105/a000332.
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Abstract. Applying disposition theory to narrative persuasion, this study examined how audience members’ enjoyment of a narrative promotes persuasion differently than transportation and identification. In a 2 (affective disposition: liked vs. disliked story character) × 2 (framing: gain vs. loss framed story) between-subject experiment, participants ( N = 295) read a story in which a liked or disliked character has either a positive outcome (a gain frame) or a negative outcome (a loss frame) dependent on the story character’s engagement in sun protection behaviors. Consistent with disposition theory, participants enjoyed the story more when a liked character was in a gain-framed (vs. loss-framed) narrative; however, no framing effect was found for a disliked character. This interactive effect on enjoyment, in turn, mediated participants’ intentions to engage in sun protection behaviors. Affective disposition and framing independently influenced transportation and identification. Transportation mediated the effect of affective disposition on behavioral intention, but identification did not. This study demonstrates distinctive narrative conditions that prompt enjoyment, transportation, and identification in different ways and, in turn, lead to persuasive effects.
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Wang, Jing, Qiqi Ye, Zhiqiang Shuai, Peifeng Wang, Yujie Wang, and Changqing Lin. "The influence of transportation, social norms, cultural identity, and affective disposition in transnational media enjoyment." Frontiers in Psychology 15 (November 21, 2024). http://dx.doi.org/10.3389/fpsyg.2024.1377898.
Full textAbstract:
BackgroundThe globalization of the media market is forcing decision-makers to understand the psychological processes behind local audiences’ enjoyment of foreign TV dramas. Transportation is a well-established psychological theory and framework utilized to elucidate and anticipate audience engagement and enjoyment in the cognitive process of experiencing a narrative text. Although there is a substantial body of literature on transportation and media enjoyment, there is a noticeable absence of studies on the relationship between audiences being “transported” into the narrative world of TV dramas and, particularly, the pleasure audiences derive from interacting with media content within a cross-cultural acceptance context.MethodThe research employs a quantitative design, with responses collected from 353 students enrolled at a Malaysian public university. It aims to validate the influence of social norms, cultural identity, and affective disposition on narrative immersion while watching foreign TV dramas, as well as the subsequent enjoyment of media among local audiences.ResultsThe results indicate that social norms, cultural identity, and affective disposition significantly influence transportation and enjoyment. Furthermore, the influence of cultural identity on social norms has a positive moderating effect on transportation.DiscussionStorytelling that complies with social norms while offering new perspectives can maximally engage audiences, potentially altering their narrative cognition and deepening their immersion in fictional narratives. Cultural identity can shape audience perceptions and reactions to cross-cultural media consumption, ultimately influencing the degree to which audiences are drawn into the narrative. Furthermore, the audience’s emotional connection to characters in the narrative or to situations in the drama significantly influences the overall cognitive and immersion levels.