Relevant bibliographies by topics / Network marketіng

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Network marketіng'

Author: Grafiati
Published: 28 May 2022
Last updated: 31 July 2025

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Journal articles on the topic "Network marketіng"

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Mazurek, Grzegorz. "Network Value Creation through Marketing." Management and Business Administration. Central Europe 22, no. 4 (2014): 70–77. http://dx.doi.org/10.7206/mba.ce.2084-3356.120.

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Yaqub, Muhammad Zafar, Marijana Srećković, Gerard Cliquet, George Hendrikse, and Josef Windsperger. "Network innovation versus innovation through networks." Industrial Marketing Management 90 (October 2020): 79–89. http://dx.doi.org/10.1016/j.indmarman.2020.07.001.

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Wang, Xiaofeng, Wei Zhuo, Qianyi Zhan, and Yuan Liu. "Viral Marketing for Public Health Campaigns in Social Networks." Journal of Medical Imaging and Health Informatics 11, no. 2 (2021): 313–20. http://dx.doi.org/10.1166/jmihi.2021.3272.

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Viral marketing for public health campaigns aims at identifying a group of seed users to maximize the message of public health information in a target social network. Different from traditional viral marketing problems, public health campaigns try to expand social influence in the target network, meanwhile it also focus on their target audience, who are difficult to discover. Meanwhile, besides the target network, users nowadays can also participate many other social networks. Discovering target audience and viral marketing in these networks, referred to as the source networks, can be relative
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Zhao, Yuehan. "The Contribution of Social Networks to Marketing Strategies." Highlights in Business, Economics and Management 23 (December 29, 2023): 1185–91. http://dx.doi.org/10.54097/zmwjj769.

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It has existed since ancient times, and sociology has conducted in-depth research on it. Sociology believes that society is not composed of individuals but of networks, which contain nodes and their relationships. It can also be understood that our social relationships are intertwined, forming a complex social network. In recent decades, social network analysis has been widely concerned and applied in academic research and practical applications. By analyzing and measuring network graph, it reveals key nodes in social networks, information transmission channels and community structures in netw
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Al Adem, Samar, Daniel Schepis, and Sharon Purchase. "Orchestrating network resilience within humanitarian aid networks." Industrial Marketing Management 107 (November 2022): 190–203. http://dx.doi.org/10.1016/j.indmarman.2022.09.016.

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Hill, Shawndra, Foster Provost, and Chris Volinsky. "Network-Based Marketing: Identifying Likely Adopters via Consumer Networks." Statistical Science 21, no. 2 (2006): 256–76. http://dx.doi.org/10.1214/088342306000000222.

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Poornima, A. S. "Actor Network Theory, Social Networks, Marketing of Mutual Funds." Management Accountant Journal 58, no. 1 (2023): 98. http://dx.doi.org/10.33516/maj.v58i1.98-101p.

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Andersson, Svante, Natasha Evers, and Gabriela Gliga. "Entrepreneurial marketing and born global internationalisation in China." Qualitative Market Research: An International Journal 21, no. 2 (2018): 202–31. http://dx.doi.org/10.1108/qmr-11-2016-0115.

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Purpose This study aims to explore the entrepreneurial marketing (EM) behaviour of Swedish born globals entering the Chinese market through their international networks. Drawing from the network theory of small firm internationalisation, this study is positioned in the domain of EM, and thus captures the relevance of EM behaviour to explain how born globals internationalise through their networks. Design/methodology/approach A qualitative case study approach of two Swedish born global companies active in the Chinese market is used. The network theory helps analyse the data in the three phases
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Lando, L. J. "Network marketing." British Dental Journal 173, no. 4 (1992): 122. http://dx.doi.org/10.1038/sj.bdj.4807959.

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Aureli, Selena, and Fabio Forlani. "The importance of brand architecture in business networks." Qualitative Market Research: An International Journal 19, no. 2 (2016): 133–55. http://dx.doi.org/10.1108/qmr-02-2016-0007.

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Purpose This study aims to understand if network brand management is a key activity in tourism business networks and how the network brand relates to the place brand and the brands of individual network members. Design/methodology/approach Preference has been given to a qualitative approach and to the use of case study methodology. Two qualitative techniques have been used: document analysis and in-depth semi-structured interviews. Findings Results indicate that network brand identity is a prerequisite for all alliances, thus confirming the brand’s aggregating role in business networks. Howeve
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Dissertations / Theses on the topic "Network marketіng"

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Омельяненко, Віталій Анатолійович, Виталий Анатольевич Омельяненко та Vitalii Anatoliiovych Omelianenko. "Маркетинговий аспект формування міжнародних інноваційних мереж". Thesis, ХТЕІ КНТЕУ, 2015. http://essuir.sumdu.edu.ua/handle/123456789/41301.

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Мережевий аспект інноваційного розвитку сучасної економіки полягає у використанні моделі відкритих інновацій, коли економічні суб'єкти різних країн об'єднують свої зусилля в науково-технічній сфері та активно обмінюються результатами своєї діяльності. Ефективна інноваційна мережа формується на основі використання маркетингового інструментарію взаємодії та містить у собі науково-дослідні інститути та центри трансферу технологій, орієнтовані на ефективне міжнародне співробітництво
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鄧沛權 and Pui-kuen Tang. "Business network: network marketing : analysis of network marketing using business network theories." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1997. http://hub.hku.hk/bib/B31268316.

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Tang, Pui-kuen. "Business network : network marketing : analysis of network marketing using business network theories /." Hong Kong : University of Hong Kong, 1997. http://sunzi.lib.hku.hk/hkuto/record.jsp?B18840127.

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Gross, Claudia. "Multi-Level-Marketing Identität und Ideologie im Network-Marketing." Wiesbaden VS, Verl. für Sozialwiss, 2007. http://d-nb.info/987314718/04.

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Groß, Claudia. "Multi-Level-Marketing : Identität und Ideologie im Network-Marketing /." Wiesbaden : VS Verl. für Sozialwissenschaften, 2008. http://www.gbv.de/dms/zbw/558633943.pdf.

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Gross, Claudia. "Multi-Level-Marketing : Identität und Ideologie im Network-Marketing." Wiesbaden VS, Verl. für Sozialwiss, 2008. http://dx.doi.org/10.1007/978-3-531-91039-0.

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Vana, Alin Sergiu. "Networked marketing." kostenfrei, 2009. http://www.biblio.unisg.ch/www/edis.nsf/wwwDisplayIdentifier/3665.

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Poo-Im, Phanugorn, and Sangkan Savaikiat. "Cultural influences on the social network marketing effectiveness : A case Study in Thailand." Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-14999.

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UNIVERSITY Mälardalen University (Mälardalens högskola) School of Sustainable Development of Society and Technology COURSE Master Thesis in Business Studies with Specialization in International Marketing COURSE CODE EFO705 TITLE Cultural influences on the social network marketing effectiveness: A case study in Thailand. RESEARCH QUESTIONS How does collectivism influence the effectiveness of social network marketing? PURPOSE OF THE STUDY The purpose of this thesis is to investigate and analyze whether the cultural dimension of collectivism among Thais has an influential impact on the effectiven
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Ip, Lai Cheng. "Mining on social network community for marketing." Thesis, University of Macau, 2018. http://umaclib3.umac.mo/record=b3950661.

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Mayande, Nitin Venkat. "Network Structure, Network Flows and the Phenomenon of Influence in Online Social Networks: An Exploratory Empirical Study of Twitter Conversations about YouTube Product Categories." PDXScholar, 2015. https://pdxscholar.library.pdx.edu/open_access_etds/2465.

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Traditional marketing models are swiftly being upended by the advent of online social networks. Yet, practicing firms that are engaging with online social networks neither have a reliable theory nor sufficient practical experience to make sense of the phenomenon. Extant theory in particular is based on observations of the real world, and may thus not apply to online social networks. Practicing firms may consequently be misallocating a large amount of resources, simply because they do not know how the online social networks with which they interact are organized. The purpose of this dissertatio
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Books on the topic "Network marketіng"

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Fogg, John Milton. The greatest networker in the world: A network marketing fable. MLM Pub., 1992.

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Ziglar, Zig. Network marketing for dummies. Wiley Pub., 2006.

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1944-, Hayes John P., ed. Network marketing for dummies. Hungry Minds, 2001.

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Iacobucci, Dawn. Networks in Marketing. SAGE Publications, Inc., 1996. http://dx.doi.org/10.4135/9781483327723.

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Matthews, Helen. Marketing networks: the relationship marketing enabler. The Author), 1993.

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McCann, Joe. A study of network marketing. The Author], 1995.

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Calvert, John. Network marketing: History and concept. The Author], 1992.

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Robbins, S. Rock your network marketing business. Rockin" Robbins Publishing, 2013.

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Gedam, D. A. Periodic marketing system and network. Allied Associates, 1986.

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Network marketing. Mintel International, 1996.

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Book chapters on the topic "Network marketіng"

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Hua, Hongbing. "Network Marketing Space." In Mobile Marketing Management. Productivity Press, 2019. http://dx.doi.org/10.4324/9780429030871-16.

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Mazet, Florence, Robert Salle, and Robert Spencer. "International Networks and International Network Strategies: Networks in Different Cultural Contexts." In Business Marketing: An Interaction and Network Perspective. Springer Netherlands, 1995. http://dx.doi.org/10.1007/978-94-011-0645-0_13.

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Aiello, Gaetano, Raffaele Donvito, Silvia Ranfagni, and Laura Grazzini. "Luxury SMEs Networks." In Luxury Marketing. Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-4399-6_18.

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Blattberg, Robert C., Byung-Do Kim, and Scott A. Neslin. "Artificial Neural Networks." In Database Marketing. Springer New York, 2008. http://dx.doi.org/10.1007/978-0-387-72579-6_18.

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Dann, Stephen, and Susan Dann. "Community and networks." In E-Marketing. Macmillan Education UK, 2011. http://dx.doi.org/10.1007/978-0-230-36473-8_9.

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Sinha, Indrajit, and Thomas Foscht. "Network buzz and pull." In Reverse Psychology Marketing. Palgrave Macmillan UK, 2007. http://dx.doi.org/10.1057/9780230625068_4.

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Arcos-Pumarola, Jordi, and Marta Conill-Tetuà. "Promoting intangible cultural heritage through social networks: a case study of the Fête de l'ours in France." In Tourism marketing in Western Europe. CABI, 2021. http://dx.doi.org/10.1079/9781789248753.0011.

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Abstract Considering the cultural relevance of ICH and its meanings for communities, and the fact that it is increasingly becoming an asset of destinations in promoting tourism, the use of ICH in social networks must be put in the spotlight to identify best practices of transmitting the meanings of ICH through social networks. An analysis of the use of ICH in the context of social networks will also illuminate which particular tourist image is being transmitted by the various agents and stakeholders that interact with social networks. In this vein, this chapter will present a case study based
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Jolibert, Alain, Hans Mühlbacher, Laurent Florès, and Pierre-Louis Dubois. "Building and Managing a Distribution Network." In Marketing Management. Macmillan Education UK, 2012. http://dx.doi.org/10.1007/978-0-230-36367-0_13.

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Liu, Dongxiao, and Xuemin Shen. "Fair Data Marketing in HCN." In Wireless Networks. Springer Nature Switzerland, 2023. http://dx.doi.org/10.1007/978-3-031-52477-6_5.

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Pinto, Luís G., Luís Cavique, Orlando Gomes, and Jorge M. A. Santos. "Inhomogenous Marketing Mix Diffusion." In Complex Networks XV. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-57515-0_3.

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Conference papers on the topic "Network marketіng"

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Ao, Dongyang, Zhenhao Xu, and Changlun Wang. "FeatureSeries: An explainable neural network for financial marketing." In 2024 IEEE International Conference on Signal, Information and Data Processing (ICSIDP). IEEE, 2024. https://doi.org/10.1109/icsidp62679.2024.10868327.

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Manikumar, T., Korrapati Mahendra Sunny Goud, Maddu Prem Teja, Majjiga Ganesh, and Mohammed Yasin. "Decentralized Traceability and Direct Marketing Supply Chains." In 2024 International Conference on Sustainable Communication Networks and Application (ICSCNA). IEEE, 2024. https://doi.org/10.1109/icscna63714.2024.10864153.

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Yilmaz, Emrah Sıtkı, and Hanifi Murat Mutlu. "A Bibliometric Analysis of Digital Marketing Studies." In 6th International Scientific Conference – EMAN 2022 – Economics and Management: How to Cope With Disrupted Times. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2022. http://dx.doi.org/10.31410/eman.2022.135.

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Studies on digital marketing have a wide place in both national and international literature. The rapid growth in e-commerce transactions brought about by the COVID-19 pandemic, as well as the digitalization appli­cations brought about by the distance economy, reveal new digital-focused research areas for researchers. By conducting a bibliometric analysis of re­search articles with the keyword “digital marketing” in their abstracts in on­line “Web of Science” databases, the aim of this study is to provide concep­tual and methodological contributions as well as literature support for new resear
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Morais, Lucas Rabelo de Araujo, and Gecynalda Soares da Silva Gomes. "Neural Network-Enhanced Decision Support: Investigating Prediction Intervals for Real-Time Digital Marketing Return on Investment Data." In Brazilian Workshop on Social Network Analysis and Mining. Sociedade Brasileira de Computação - SBC, 2024. http://dx.doi.org/10.5753/brasnam.2024.2232.

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This work delves into the application of artificial neural network (ANN) models and recurrent neural networks (RNN), for time-series forecasting in the dynamic realm of digital marketing. Focused on a travel company’s real-time updated Return on Investment (ROI) data from Google Ads campaigns, the research evaluates the efficacy of prediction intervals (PIs) in capturing forecast uncertainties. The study’s contribution lies in the exploration of PIs in ANN models for digital marketing ROI data, providing valuable insights for decision-makers navigating rapidly changing scenarios. The work emph
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Melnikov, Alexander Viktorovich, and Yulia Adolfovna, Kosikova. "OPPORTUNITIES AND RISKS OF A SOCIAL NETWORK IN MARKETING." In Russian science: actual researches and developments. Samara State University of Economics, 2020. http://dx.doi.org/10.46554/russian.science-2020.03-1-232/234.

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The Most well - known social software applications are blogs, wikis, social networks, and instant messaging. The social network is described as a convergence of technologies, which means that individuals can easily communicate, select information, and form new communities on the Internet. The rapid growth of social networks is forcing companies to step up their activities in traditional CRM systems. One of the important advantages of the Internet is the creation of an active contact between stakeholders, making it easier for businesses to get feedback from their customers, which allows them to
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Kutluk, Aysegül. "Guerilla Marketing on the Internet and an Evaluation on the Tourism Industry." In International Conference on Eurasian Economies. Eurasian Economists Association, 2013. http://dx.doi.org/10.36880/c04.00765.

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At the present time, managements which can see and use alterations, they can remain stand and strive with their competitors. Changes are in managements only able to possible by using new strategies, that can make a management comperior under the competition clause. These strategies are: last trends, fun promotions, flash mobbings, guerrilla advertising and even the viral applications that can make people unwittingly a marketer. On the other hand, at the first times, while guerilla marketing was a method that small scale enterprise can struggle against the big bussiness, nowadays it is a very s
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Hrustek, Larisa, Iva Gregurec, and Martina Tomičić Furjan. "Consumption of Digital Content – Positive and Negative Aspects of Impact on Consumers." In 7th International Scientific Conference ITEMA Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2023. http://dx.doi.org/10.31410/itema.s.p.2023.205.

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The digital environment provides innovative ways to attract poten­tial customers in the market by sharing content through different channels. Content marketing shared daily by companies, paid advertisers, influencers, bloggers, or anonymous individuals in the digital environment shapes con­sumer habits and directs consumer activities. Therefore, ubiquitous effective digital content marketing and tempting offers can drastically influence con­sumer behavior and cause positive and/or negative aspects to impact them. The paper presents the theoretical framework as well as the results of the con­du
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Alwis, Tilshi, and Punsisi Pemarathna. "Special Event Item Prediction System for Retails – Using Neural Network Approach." In The SLIIT International Conference on Engineering and Technology 2022. Faculty of Engineering, SLIIT, 2022. http://dx.doi.org/10.54389/bbly6340.

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Selling and buying is the general process marketing field follows. Nowadays marketing field bonded with the modern technology, and it highly effected to field expandability. Marketing become fruitful when it achieves its key points which are called sales and profit. Mostly people are move to the retails because all the essentials and other things can buy from one place. There are many technological concepts involve with marketing field as an enhancement. Prediction processes, data analysis, item designing and profit calculation are some representatives for those concepts. This study is a predi
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Smith, Donna, Ángel Hernández-García, Ángel F. Agudo Peregrina, and Joseph F. Hair. "Social Network Marketing." In the 7th 2016 International Conference. ACM Press, 2016. http://dx.doi.org/10.1145/2930971.2930992.

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Abubakirova, M. I. "DEVELOPMENT OF THE LIBRARY NETWORK RESOURCES IN THE CONDITIONS OF DIGITAL TRANSFORMATION (MARKETING APPROACH)." In Dynamics of library and information support for education, science and culture. Omsk State Technical University, 2022. http://dx.doi.org/10.25206/978-5-8149-3568-7-2022-6-16.

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In the context of the digital transformation of universities, the development of network resources comes to the fore in the strategic development of the university library. One of the most productive approaches to building a strategy is a marketing approach tied to five main categories:ДИНАМИКА БИБЛИОТЕЧНО-ИНФОРМАЦИОННОГО ОБЕСПЕЧЕНИЯ ОБРАЗОВАНИЯ, НАУКИ И КУЛЬТУРЫМатериалы II Всероссийской научно-практической конференцииCustomers, Competition, Data, Innovation, Values. Social networks have specific features and advantages over other types of resources for their use in solving educational and re
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Reports on the topic "Network marketіng"

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McCarthy, Shannon E. Marketing Network Centric Warfare. Defense Technical Information Center, 2001. http://dx.doi.org/10.21236/ada389754.

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Cuesta-Valiño, Pedro. Happiness Management. A Social Well-being multiplier. Social Marketing and Organizational Communication. Edited by Rafael Ravina-Ripoll. Editorial Universidad de Sevilla, 2022. http://dx.doi.org/10.12795/2022.happiness-management.

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On behalf of the Happiness University Network, we are pleased to present here an extract of the information concerning the universities working to generate the diffusion of this network. Specifically, with the support of the University of Salamanca and the Pontifical University of Salamanca the aim is to create a friendly and working environment for the dissemination and discussion of the latest scientific and practical developments in the fields of happiness economics, corporate wellbeing, happiness management and organisational communication. It also offers an opportunity for productive enco
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Hotsur, Oksana. SOCIAL NETWORKS AND BLOGS AS TOOLS PR-CAMPAIGN IMPLEMENTATIONS. Ivan Franko National University of Lviv, 2021. http://dx.doi.org/10.30970/vjo.2021.50.11110.

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The article deals with the ways in which social networks and the blogosphere influence the formation and implementation of a PR campaign. Examples from the political sphere (election campaigns, initiatives), business (TV brands, traditional and online media) have revealed the opportunities that Facebook, Telegram, Twitter, YouTube and blogs promote in promoting advertising, ideas, campaigns, thoughts, or products. Author blogs created on special websites or online media may not be as much of a tool in PR as an additional tool on social media. It is noted that choosing a blog as the main tool o
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Garwood, Anna. Network for Biodigesters in Latin America and the Caribbean: Case Studies and Future Recommendations. Inter-American Development Bank, 2010. http://dx.doi.org/10.18235/0008830.

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As a result of renewed regional interest in biogas technology, the Network for Biodigesters in Latin America and the Caribbean (RedBioLAC) was formed to increase dialogue concerning: a) Promotion and management of biogas projects; and b) Innovations in the field. The network has exemplified the productivity of having a forum of opportunities to tackle and share valuable innovations in materials, marketing, and approach to a project's management and finances. Currently, RedBioLAC is building momentum by beginning development of a web-based project information sharing and management platform. Th
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Kramer, Chris, Greg Leventis, and Jeffrey Deason. Driving Uptake for Energy Efficiency Financing Programs: Marketing and Outreach, Partnership Networks, and Program Design Considerations. Office of Scientific and Technical Information (OSTI), 2024. http://dx.doi.org/10.2172/2426504.

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Engel, Bernard, Yael Edan, James Simon, Hanoch Pasternak, and Shimon Edelman. Neural Networks for Quality Sorting of Agricultural Produce. United States Department of Agriculture, 1996. http://dx.doi.org/10.32747/1996.7613033.bard.

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The objectives of this project were to develop procedures and models, based on neural networks, for quality sorting of agricultural produce. Two research teams, one in Purdue University and the other in Israel, coordinated their research efforts on different aspects of each objective utilizing both melons and tomatoes as case studies. At Purdue: An expert system was developed to measure variances in human grading. Data were acquired from eight sensors: vision, two firmness sensors (destructive and nondestructive), chlorophyll from fluorescence, color sensor, electronic sniffer for odor detecti
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Bayudan-Dacuycuy, Connie, Lora Kryz Baje, Francis Mark Quimba, and Celia Reyes. Men- and Women-owned/led MSMEs and the COVID-19 Policy Responses. Philippine Institute for Development Studies, 2022. https://doi.org/10.62986/dp2022.15.

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Using a gender lens, this paper takes stock of economic relief measures that aim to foster the resilience of micro, small, and medium enterprises (MSMEs) to COVID-19. It does so by analyzing results from an online survey of MSMEs and by coming up with a definition of women-owned/led MSMEs (WMSMEs). The paper notes that a larger percentage of WMSMEs (1) find the lack of working capital, disruptions in the production/supply chain/business networks, a decline in domestic demand, and the lack of finances for digitization to be major obstacles; (2) find the lack of collateral/guarantee, high intere
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Østergaard, Sigrid, and Jessica Aschemann-Witzel. SAVING THE WORLD, ONE PLATE AT A TIME? Aarhus University, 2025. https://doi.org/10.7146/aul.549.

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The PlantPro project aimed at researching the acceleration of an efficient green consumer behaviour transition in the food sector, with a major focus on more plant-rich diets. It is a research project funded by Innovation Fund Denmark which ran from the first of April, 2021 to December, 2024. Social scientists focusing on the food sector from three Danish universities, including Aarhus University, Copenhagen Business School, and the University of Copenhagen, collaborated with 16 partners – sector representatives from large and small companies, retailers, NGO´s, think tanks, and network organis
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Cunningham, Stuart, Marion McCutcheon, Greg Hearn, Mark Ryan, and Christy Collis. Australian Cultural and Creative Activity: A Population and Hotspot Analysis: Sunshine Coast. Queensland University of Technology, 2020. http://dx.doi.org/10.5204/rep.eprints.136822.

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The Sunshine Coast (unless otherwise specified, Sunshine Coast refers to the region which includes both Sunshine Coast and Noosa council areas) is a classic regional hotspot. In many respects, the Sunshine Coast has assets that make it the “Goldilocks” of Queensland hotspots: “the agility of the region and our collaborative nature is facilitated by the fact that we're not too big, not too small - 330,000 people” (Paddenburg, 2019); “We are in that perfect little bubble of just right of about everything” (Erbacher 2019). The Sunshine Coast has one of the fastest-growing economies in Australia.
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10

You, Saokeo Khantey, Alvin Leung, Leavsovath In, and Sopheak Song. A Quantitative Study on Entrepreneurial Intention of University Students in Cambodia. Cambodia Development Resource Institute, 2023. https://doi.org/10.64202/wp.136.202301.

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Abstract:
Entrepreneurship is crucial to advancing the economy of Cambodia and fostering the development of society. The Royal Government of Cambodia has recognised the importance of entrepreneurship and included the promotion and entrepreneurship education in multiple policies and strategy. Universities and higher education institutes have been more active in providing entrepreneurship education (EE) as well as services and facilities to support startups in recent years. However, to date, there is very limited research on how young people in Cambodia perceive and prepare for entrepreneurial careers. Th
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