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Journal articles on the topic 'Non-standard advertising'

Author: Grafiati

Published: 28 May 2022

Last updated: 31 July 2025

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1

Pashkova, Irina Viktorovna. "PICTORIAL POSSIBILITIES IN DESIGNING NON-STANDARD ADVERTISING OBJECTS." Manuscript, no. 5 (May 2019): 193–200. http://dx.doi.org/10.30853/manuscript.2019.5.41.

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Bulakh, Tetiana. "Innovative channels and forms of organization of advertising communication in the publishing business." Вісник Книжкової палати, no. 7 (July 29, 2020): 11–16. http://dx.doi.org/10.36273/2076-9555.2020.7(288).11-16.

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The article analyzes innovations in the field of advertising, acceptable for use in advertising purposes by publishers, bookstores and libraries. In particular, the specifics of using non-traditional channels, as well as creative approaches in advertising communication, sometimes to long-known, to some extent standard solutions (scribing, newsjacking, guerrilla and viral advertising, etc.) as low-cost means of promoting publishing products and services. The directions of modern advertising activity are considered in detail, among which the ambient-appeal is a kind of outdoor advertising that u

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Fayvishenko, Diana, Oksana Melnichenko, and Kateryna Bogatyrova. "DEVELOPMENT TRENDS OF INTERNET ADVERTISING IN UKRAINE." HERALD OF KHMELNYTSKYI NATIONAL UNIVERSITY 300, no. 6 Part 2 (2021): 24–27. http://dx.doi.org/10.31891/2307-5740-2021-300-6/2-4.

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The article considers the existing developments on the development of Internet advertising in Ukraine. The authors identified advantages and disadvantages of the development of Internet advertising in Ukraine, and studied the current trends. The article presents the development of Internet advertising in Ukraine. The advantages and disadvantages of the development of Internet advertising in Ukraine are identified, effective channels of interaction with contractors and buyers via the Internet are identified, tools are presented and the main trends and directions of media advertising development

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OLANREWAJU, Rosemary foluke. "A STYLISTIC ANALYSIS OF BANK ADVERTISING SLOGANS." Nigerian Educational Digest (NED) Volume 15, No. 1, June - December 2023 (2023): 112–18. https://doi.org/10.5281/zenodo.8400065.

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This study attempted an investigation of language use in bank advertising slogans. The analysis was done by gathering twenty-four bank advertising slogans from various platforms on-line. The stylistic analysis was done using four levels of stylistic description: graphological, lexical, syntactic and semantic. Among the findings of this work are that language is an important tool of advertisements and also that the variety of English used by advertising slogan makers maybe standard or non-standard. Another fact evident in the analysis is that the Bank advertising slogan maker modulates his Engl

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Devos, Anastasiia. "THE LINGUISTIC AND COGNITIVE DIMENSION OF MODERN EUROPEAN SOCIAL ADVERTISING." Naukovì zapiski Nacìonalʹnogo unìversitetu «Ostrozʹka akademìâ». Serìâ Fìlologìčna 1, no. 20(88) (2023): 3–6. https://doi.org/10.25264/2519-2558-2023-20(88)-3-6.

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The article is devoted to the study of European social advertising as a special type of modern advertising discourse, namely, the definition of its linguistic and cognitive dimension and the related linguistic and pragmatic aspect. Advertising discourse is the object of study from the point of view of cognitive linguistics as a phenomenon that is an integral part of every person’s life, having a powerful impact on the linguistic environment and the linguistic and conceptual worldview of a particular ethnicity. The cognitive analysis of advertising, in turn, complements the linguistic analysis

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Oksana, Chaika (Čajka), and Sharmanova2 Natalia. "Advertising Pragmatics of Contemporary Media for Polylingualism and Polyculturalism." International Journal of Social Science and Human Research 04, no. 05 (2021): 1215–21. https://doi.org/10.47191/ijsshr/v4-i5-42.

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The article considers advertising pragmatics of contemporary media for polylingualism and polyculturalism as the urgent need for advertising information about different types of goods has become a prerequisite for the development and dissemination of a hybrid type of text – advertising text, announcement of things or services. The research aims at the functional specifics of advertising texts in polycultural and polylingual contexts, among which is a variety of publications and outdoor advertising. To achieve the objective, it is important to consider the goals (set tasks) associated wit

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CHUKIN, Iliya, Nataliia GERASYMCHUK, and Yanina LISUN. "TRENDS OF THE ADVERTISING AND COMMUNICATION MARKET OF UKRAINE AND PROMOTION OF THE ADVERTISING AGENCY BRAND IN THE SOCIAL MEDIA." Humanities and Social Sciences quarterly 29, no. 3 (2022): 17–34. http://dx.doi.org/10.7862/rz.2022.hss.16.

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In this article, authors analyzed the main indicators of the Ukrainian advertising media market functioning between 2017–2022. Particular attention was paid to the segment of the media marketing known as Digital Advertising, as well as to other market sectors, including: PR-market and marketing services, trade marketing, loyalty marketing, consumer marketing, event marketing and sponsorship, and non-standard communications. The authors analyzed the activities of five advertising agencies for their efficiency ratings as creative agencies between the years 2019–2021. A comparative analysis of ad

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Kobyłecki, Adrian, and Joanna Dzionek-Kozłowska. "Are Economists Resistant to Advertising? Evidence from an Experiment on the Willingness to Pay." Optimum. Economic Studies, no. 2(120) (2025): 69–88. https://doi.org/10.15290/oes.2025.02.120.04.

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Purpose | This study examines the interplay between economic education and susceptibility to persuasive advertising based on analysing the willingness to pay (WTP) for a selected product among economics and non-economics students. The study aims to falsify the hypothesis that economic education rooted in neoclassical economics and the so-called Standard Economic Model (SEM) reduces students’ susceptibility to advertising compared to their non-economics peers. Research method | The analysis is based on a 2 × 2 experimental design, in which respondents (N = 281), students of economics and non-ec

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Groarke, Leo, and Gabrijela Kišiček. "Auditory arguments, advertising, and argumentation theory." Journal of Argumentation in Context 13, no. 2 (2024): 177–202. http://dx.doi.org/10.1075/jaic.00027.gro.

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Abstract In this essay, we explore the ways in which argumentation theory can be applied to multimodal advertising. In our discussion we emphasize “auditory” advertisements: advertisements that depend on non-verbal sounds. We show how key tools developed by argumentation theorists (KC tables, argument diagrams, and argument schemes) can be used to analyze and assess advertisements of this sort. Doing so demonstrates one way in which standard methods of argument analysis and evaluation can be applied to one important multimodal genre.

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Lobodenko, Lidia Kamilovna. "Visualization of advertising media text on TV channels’ websites: creative technologies." Journal of Flm Arts and Film Studies 6, no. 1 (2014): 124–36. http://dx.doi.org/10.17816/vgik61124-136.

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The article examines the processes of transition to multimedia broadcasting platforms in the Internet introducing creative technology of advertising media text visualization to a new level. Present-day creative technologies provide non-standard use of verbal and nonverbal communication tools driving the audience to advertising media copies. The problem of studying creative technologies of advertising media copy visualization for channel websites is actually underexplored. Nevertheless a new trend in advertising visualization of ad units and messages in the Internet demands of manufacturers poo

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Marpurdianto, Kharis. "Mobile Operator Advertising: Critical Discourse Analysis." Linguistic, English Education and Art (LEEA) Journal 4, no. 1 (2020): 222–32. http://dx.doi.org/10.31539/leea.v4i1.1359.

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This research examines contextual meaning contained in the mobile operator’s advertisement in Indonesia. It focuses on how the form of cohesion and coherence, the form of word choice, and the grammatical element found in mobile operator’s advertising discourse in Indonesia. A descriptive qualitative method with the content analysis technique is used as the methodology in this study. Using these methods, the researcher can give a wider understanding of the linguistic lessons through the theory of critical discourse analysis. The data is taken from mobile operator’s advertisement and some books

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Massalskaya, Yuliya V., and Anastasiya V. Nikolaeva. "ANOMALIES IN AN ADVERTISING TEXT (ON THE EXAMPLE OF THE ENGLISH LANGUAGE)." Sovremennye issledovaniya sotsialnykh problem 15, no. 2 (2023): 151–67. http://dx.doi.org/10.12731/2077-1770-2023-15-2-151-167.

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This article is devoted to anomalies, i.e. non-standard ways of using vocabulary in advertising texts, by means of which the communication is carried out. The interest in the study of the mechanisms of speech impact made this study relevant. The novelty of this study lies in insufficient research on anomalies in the language of advertising. The hypothesis of this study was the assumption that speech anomalies could be used in advertising texts, since they had been previously studied in fiction and article writing. The aim of the article is to demonstrate examples of non-standard, occasio

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Timlin, Eduard, Maryna Didenko, and Vladislav Savchin. "The Role of Cameraman in the Shooting of Commercials." Bulletin of Kyiv National University of Culture and Arts. Series in Audiovisual Art and Production 5, no. 2 (2022): 216–23. http://dx.doi.org/10.31866/2617-2674.5.2.2022.269536.

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The purpose of the research is to analyze the role of the cameraman in filming commercials; define the concept of video advertising and describe its main specific development methods; determine the effectiveness of advertising using a video series and demonstrate its specific techniques. Research methodology. The article applies a set of research methods, namely generalization, comparative analysis of media texts, as well as a systematic approach, which manifested itself in a comprehensive analysis of sources on the theory of commercials production and comparing them with the main cameraman te

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Timlin, Eduard, Maryna Didenko, and Vladislav Savchin. "The Role of Cameraman in the Shooting of Commercials." Bulletin of Kyiv National University of Culture and Arts. Series in Audiovisual Art and Production 5, no. 2 (2022): 216–23. https://doi.org/10.31866/2617-2674.5.2.2022.269536.

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<em>The purpose of the research </em>is to analyze the role of the cameraman in filming commercials; define the concept of video advertising and describe its main specific development methods; determine the effectiveness of advertising using a video series and demonstrate its specific techniques. <em>Research methodology</em>. The article applies a set of research methods, namely generalization, comparative analysis of media texts, as well as a systematic approach, which manifested itself in a comprehensive analysis of sources on the theory of commercials production and comparing the

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Terskikh, M. V., and O. A. Zaytseva. "Ideological and Cultural Codes in Terms of Provocative Advertising Content Formation (as Exemplified by Benetton Advertising Texts)." Current Issues in Philology and Pedagogical Linguistics, no. 1 (March 25, 2023): 225–37. http://dx.doi.org/10.29025/2079-6021-2023-1-225-237.

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This article is devoted to determining the role of cultural and ideological codes in advertising communication and studying the peculiarities of their use in advertising Benetton brand products. The relevance of the study is determined, in particular, by the fact that the specifics of the perception of the advertising message, including the reduced attention of recipients to the advertising text, become the cause of provocative creative decisions, which are based on a deep analysis of consumer behavior, their habits and stereotypes. The authors note that in the professional activities of adver

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RAJA, AMIR. "Social Media Marketing Tricks and Measuring Impact." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 04 (2024): 1–5. http://dx.doi.org/10.55041/ijsrem32937.

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Increasing media clutter and changing media habits makes it important to continuously study the advertising effectiveness of each medium. The objective of this study is to analyse and compare the impact of various media ie Television (TV), Radio, Print and Internet on Advertising Effectiveness in terms of its objectives like cognition, affection and conation and also to understand if media context (editorial environment or program context) has any impact on advertising effectiveness. The use of the Return on Marketing Investment (ROMI), is now widespread, and usually considered while evaluatin

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Boldina, K. A. "Advertising Special Project in Online Media: Characteristics of Phenomenon in Russian Research." Nauchnyi dialog 11, no. 8 (2022): 140–65. http://dx.doi.org/10.24224/2227-1295-2022-11-8-140-165.

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A review of Russian studies, which are devoted to the study of the content and structural features of advertising special projects, is made. This phenomenon is at the intersection of multimedia journalism, digital marketing and Public Relations. It has not yet received a clear definition and does not have a strict classification due to the dynamic development within the last decade (since the first examples of special projects appeared in 2012). At the same time, special projects can be called one of the permanent areas of the editorial offices work of modern Russian online media. Creating spe

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AHMAD, TABISH. "Social Media Marketing Tricks and Measuring Impact." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 06 (2025): 1–9. https://doi.org/10.55041/ijsrem50988.

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Increasing media clutter and changing media habits makes it important to continuously study the advertising effectiveness of each medium. The objective of this study is to analyse and compare the impact of various media i.e. Television (TV), Radio, Print and Internet on Advertising Effectiveness in terms of its objectives like cognition, affection and conation and to understand if media context (editorial environment or program context) has any impact on advertising effectiveness. The use of the Return on Marketing Investment (ROMI), is now widespread, and usually considered while evaluating m

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Golda, N., I. Pinak, and N. Polishchuk. "Use of heurestic methods in marketing modeling." Galic'kij ekonomičnij visnik 69, no. 2 (2021): 137–45. http://dx.doi.org/10.33108/galicianvisnyk_tntu2021.02.137.

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The features of the mechanism of heuristic methods application in marketing modeling are investigated in this paper. The essence of methods of economic analysis in advertising is revealed. Approaches to media planning using heuristic methods are analyzed in detail. Step-by-step evaluation matrix and expert preferences matrix for ranking the advertising evaluation criteria are proposed. The use of integrated models for advertising campaigns modeling is substantiated. Mathematical expressions for their application in the integrated models construction and the use of heuristic methods in media pl

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Banerski, Grzegorz, Cezary Biele, Marcin Awdziej, and Sylwester Molenda. "Should Advertisers Avoid Controversial TV Content? Female Viewer Loyalty and Purchase Intent in the Context of Targeted Sponsorship Vignettes." Central European Management Journal 29, no. 2 (2021): 2–32. http://dx.doi.org/10.7206/cemj.2658-0845.44.

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Purpose: This study aims to investigate whether controversial TV content impacts the effects of non – standard advertising such as sponsorship vignette among female viewers. Methodology: The present study used two field experiments (n = 222; n = 219) conducted as a Computer-Assisted Web Interview (CAWI) questionnaire, during which video material was presented. The study manipulated controversial and non-controversial and the variable of congruence and incongruence – through the argument of video material in the form of TV programs and advertising spots. Results: The empirical investigation rev

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Romero-Fernández, Mª Mar, Miguel Ángel Royo-Bordonada, and Fernando Rodríguez-Artalejo. "Compliance with self-regulation of television food and beverage advertising aimed at children in Spain." Public Health Nutrition 13, no. 7 (2009): 1013–21. http://dx.doi.org/10.1017/s1368980009991984.

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AbstractObjectiveTo evaluate the level of compliance with the PAOS Code (Publicidad, Actividad, Obesidad y Salud), which establishes standards for the self-regulation of food marketing aimed at minors, in television advertising by food and beverage companies that have agreed to abide by the Code.DesignThe study sample consisted of food and beverage advertisements targeting children during 80 h of programming by four Spanish television networks. The level of compliance with each standard of the PAOS Code was classified into three categories: ‘compliance’, ‘non-compliance’ and ‘uncertain complia

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Dwyer, John J. M., Lesley A. Macaskill, Connie L. Uetrecht, and Carol Dombrow. "Eat Smart! Ontario’s Healthy Restaurant Program: Focus Groups With Non-participating Restaurant Operators." Canadian Journal of Dietetic Practice and Research 65, no. 1 (2004): 6–9. http://dx.doi.org/10.3148/65.1.2004.6.

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Eat Smart! Ontario’s Healthy Restaurant Program is a standard provincial health promotion program. Public health units give an award of excellence to restaurants that meet nutrition, food safety, and non-smoking seating standards. The purpose of this study was to determine why some restaurant operators have not applied to participate in the program, and how to get them to apply. Four focus group interviews were conducted with 35 operators who didn’t apply to participate. The analysis of responses yielded various themes. The participants’ perceived barriers to participation were misunderstandin

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Dmitrieva, Anastasia V. "Precedent Names in Russian Political Advertising: Representation of Value-Based Standards and Cultural Symbols." Вопросы Ономастики 18, no. 2 (2021): 177–95. http://dx.doi.org/10.15826/vopr_onom.2021.18.2.025.

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The article considers the specificity of precedent proper names as universal value-based standards and cultural symbols in the texts of Russian political advertisement. The axiological aspect is at the core of the pragmatic impact made by political advertising on the target audience. The research material involves political advertising texts issued during presidential and parliamentary campaigns in Russia in 1993–2018. The author distinguishes between the notions of ‘standard’ and ‘symbol’ as ways of conveying value-based meanings. In the first case, it is the connotative use of proper names a

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Campbell, Marcelo. "NCD Prevention and International Investment Law in Latin America: Chile’s Experience in Preventing Obesity and Unhealthy Diets." Journal of World Investment & Trade 21, no. 5 (2020): 781–808. http://dx.doi.org/10.1163/22119000-12340195.

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Abstract In 2016, Chile became the first country in Latin America to implement comprehensive regulations aimed at preventing obesity and diet-related non-communicable diseases. It introduced innovative measures including a mandatory front-of-pack nutrition labelling scheme for food products high in sodium, free sugars, fats, and calories, and strict advertising and marketing restrictions of unhealthy foods to children under 14 years of age. However, food-exporting countries have questioned the lawfulness of these measures in the context of the World Trade Organization’s Technical Barriers to T

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Vara-Miguel, Alfonso, Cristina Sánchez-Blanco, Charo Sádaba Sádaba Chalezquer, and Samuel Negredo. "Funding Sustainable Online News: Sources of Revenue in Digital-Native and Traditional Media in Spain." Sustainability 13, no. 20 (2021): 11328. http://dx.doi.org/10.3390/su132011328.

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Digital news publishers strive to balance revenue streams in their business models: as standard advertising declines, alternatives for sustaining digital journalism arise in the forms of sponsored content, user donations and payments—one-off purchases, subscriptions or memberships, public or private grants, electronic commerce, events and consulting. An exhaustive study found 2874 active online news publications in Spain, and it observed the adoption of such models in early 2021. Advertising remains the most popular source of income for digital news operations (85.8%) and most sites rely on ju

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Vera-Pérez, Jose, David Todolí-Ferrandis, Salvador Santonja-Climent, Javier Silvestre-Blanes, and Víctor Sempere-Payá. "A Joining Procedure and Synchronization for TSCH-RPL Wireless Sensor Networks." Sensors 18, no. 10 (2018): 3556. http://dx.doi.org/10.3390/s18103556.

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Wireless Sensor Networks have become a key enabler for Industrial Internet of Things (IoT) applications; however, to adapt to the derived robust communication requirements, deterministic and scheduled medium access should be used, along with other features, such as channel hopping and frequency diversity. Implementing these mechanisms requires a correct synchronization of all devices in the network, a stage in deployment that can lead to non-operational networks. The present article presents an analysis of such situations and possible solutions, including the common current approaches and reco

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Lu Xing, Lu Xing, and I. Made Suastra. "The Non-verbal Resources of Linguistic Landscape in Dali Ancient City Tourist Attraction, China." e-Journal of Linguistics 16, no. 1 (2021): 01. http://dx.doi.org/10.24843/e-jl.2022.v16.i01.p01.

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The aim of this study is to call for more attention to the non-verbal resources of linguistic landscape research and also provide a certain reference for implement of various countries in the other scenic area of the world. The data collection technique is the comprehensive photographing of signs in various shops, hotels, restaurants at the streets of survey areas. The equipment used is a digital camera. The sampling technique is carried out by random sampling. In order to get the diversity, a wide range of signs is selected. Through analyze, the non-verbal resources of the linguistic landscap

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Dubauskas, Gediminas, and Margarita Išoraitė. "Guerrilla marketing tools in financial service organizations." Independent Journal of Management & Production 13, no. 2 (2022): 627–47. http://dx.doi.org/10.14807/ijmp.v13i2.1568.

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The article analyzes the concepts of guerrilla marketing, guerrilla marketing advantages and disadvantages, the guerrilla marketing tools, and marketing in financial institutions. The purpose of the article is to evaluate the tools of guerrilla marketing in financial institutions. Guerrilla marketing is a powerful tool to influence consumer behavior, stimulate sales, do non-traditional advertising, promote competition, meet consumer needs, raise awareness of a product or service, and creative advertising for which a certain budget is required. Guerrilla marketing is based on creativity. Guerri

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Mansor, Nor Shahila. "How Advertising Speaks to Consumers: A Case of Youth Language in Local Commercial Discourse." Indonesian Journal of EFL and Linguistics 6, no. 2 (2021): 353. http://dx.doi.org/10.21462/ijefl.v6i2.202.

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Like other developing countries, especially Malaysian urban youths, are continuously creating their “own language” to set themselves apart from the older generation. Referred to as Generation Z or Gen Z (post-millennials), these group of youths use slang that takes the form of code-mixing, abbreviations and ‘nonstandard variety’ of languages. First, this study aimed to reveal the patterns of youth language incorporated into local commercial discourse to attract young-adult consumers. The focus of this study is to determine how youth language is used and at the same time bring forth the differe

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Pryshchenko, Svitlana Valeriivna. "CULTURAL HERITAGE OF A POSTER: COMMUNICATIVE AND CREATIVE EXPERIENCE." Creativity Studies 14, no. 1 (2021): 18–33. http://dx.doi.org/10.3846/cs.2021.12605.

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This study contributes to the history of poster connected with interdisciplinary conceptualization, where poster is examined as a design object and core advertising medium in the context of cross-cultural interaction, cultural integration and national identification. Artistic and stylistic features of famous poster schools (Swiss, German, Austrian, Polish, Japanese, French, Italian, Baltic, Ukrainian, etc.) are analyzed and theoretically summarized on the example of cultural-imagery and tourist posters from different countries. Communicative and aesthetic aspects of image creation are presente

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Cheatham, Cahlen. "The National Bioengineered Foods Disclosure Standard & Absence Claims: The Cost of the Butterfly." Texas A&M Law Review 12, no. 4 (2025): 1739–81. https://doi.org/10.37419/lr.v12.i4.8.

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The National Bioengineered Foods Disclosure Standard (“NBFDS”) is a step in the right direction in providing a uniform labeling standard for genetically engineered organisms (“GEOs”) that meet the statutory definition of “bioengineered.” Importantly, the law provides a consensus that GEOs are safe and that labeling standards should be uniform across the United States. However, the law largely fails to settle the broader debate and the issues associated with GEO labeling. Namely, the NBFDS’s use of the term “bioengineered” causes additional confusion, and terms like “genetic modification” and “

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Basu, Subho Shankar, Mathias Baert, and Jeroen Hoebeke. "QoS Enabled Heterogeneous BLE Mesh Networks." Journal of Sensor and Actuator Networks 10, no. 2 (2021): 24. http://dx.doi.org/10.3390/jsan10020024.

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Bluetooth Low Energy (BLE) is a widely known short-range wireless technology used for various Internet of Things (IoT) applications. Recently, with the introduction of BLE mesh networks, this short-range barrier of BLE has been overcome. However, the added advantage of an extended range can come at the cost of a lower performance of these networks in terms of latency, throughput and reliability, as the core operation of BLE mesh is based on advertising and packet flooding. Hence, efficient management of the system is required to achieve a good performance of these networks and a smoother funct

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Warch, Dominik, Patrick Stellbauer, and Pascal Neis. "Advanced Techniques for Geospatial Referencing in Online Media Repositories." Future Internet 16, no. 3 (2024): 87. http://dx.doi.org/10.3390/fi16030087.

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In the digital transformation era, video media libraries’ untapped potential is immense, restricted primarily by their non-machine-readable nature and basic search functionalities limited to standard metadata. This study presents a novel multimodal methodology that utilizes advances in artificial intelligence, including neural networks, computer vision, and natural language processing, to extract and geocode geospatial references from videos. Leveraging the geospatial information from videos enables semantic searches, enhances search relevance, and allows for targeted advertising, particularly

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Цкриалашвили, Анна Давидовна. "Communication Strategies in Political PR: Case Study of the US Election Campaigns 2016‒2020 and 2020‒2024 (Electoral Cycle)." Philology & Human, no. 2 (June 17, 2025): 184–96. https://doi.org/10.14258/filichel(2025)2-12.

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The purpose of the study is to present a comprehensive picture of the PR strategy of American presidential candidates used on the Internet to manage the political activity of citizens during election campaigns in the United States. The practice of American election campaigns is a vivid example of how active electoral communication is implemented through social networks and demonstrates why this process of communication with voters is of great importance for election campaigning. The more technologically advanced the tools of the election headquarters become, the more difficult it is for the op

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Corkum, Mark Thomas, Wei Liu, David A. Palma, et al. "Online advertising and marketing claims by providers of proton beam therapy: Are they guideline based?" Journal of Clinical Oncology 37, no. 15_suppl (2019): 6599. http://dx.doi.org/10.1200/jco.2019.37.15_suppl.6599.

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6599 Background: Proton beam therapy (PBT) is a radiotherapy platform that purports an improved therapeutic ratio by way of a rapid radiation dose fall-off. Despite this technology being hindered by significant capital and patient costs, the number of centres offering PBT is increasing exponentially. Consensus guidelines support PBT use in a limited number of disease sites or on clinical trials. As patients frequently obtain information about PBT from hospital or cancer centre websites, the purpose of this study was to evaluate direct to consumer advertising (DTCA) content and claims made by p

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Piaggio, Laura Raquel, Belén Nuñez, Ignacio Porras, and Florencia Guma. "Formula for deception: Corporate violations and State negligence; Labelling and advertising in breast-milk substitutes in Argentina." World Nutrition 14, no. 2 (2023): 13–32. http://dx.doi.org/10.26596/wn.202314213-32.

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The protection of breastfeeding is a human rights issue. It is closely related to the right that babies and mothers have to the highest attainable standard of health, to adequate nutrition and to reliable information. Argentina has incorporated the “International Code of Marketing of Breastmilk Substitutes” into different regulations in a partial and fragmentary manner, being considered a country “with some provisions of the Code included”.This article is intended to present an assessment of the level of compliance with the rules currently in force in Argentina by corporations as well as by st

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Antonino K.C.T, Arena R.M, Baroña G.E, et al. "Impact of direct-to-consumer pharmaceutical advertisement on the buying behavior of over-the-counter drugs in Cabanatuan city, Nueva Ecija." GSC Biological and Pharmaceutical Sciences 20, no. 2 (2022): 196–205. http://dx.doi.org/10.30574/gscbps.2022.20.2.0310.

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Direct-to-consumer pharmaceutical advertisements have slowly made its way as the main medium of endorsements for over-the-counter drugs in the Philippines. Over the years, the consumer's level of understanding regarding over-the-counter drugs and self-medication possesses a gap that has caused misuse and abuse of over-the-counter drugs. This study was designed to determine the impact of direct-to-consumer pharmaceutical advertisement on the buying behavior of consumers on over-the-counter drugs within Cabanatuan City, Nueva Ecija. An analytical-observational quantitative study will be conducte

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Antonino, K.C.T, R.M Arena, G.E Baroña, et al. "Impact of direct-to-consumer pharmaceutical advertisement on the buying behavior of over-the-counter drugs in Cabanatuan city, Nueva Ecija." GSC Biological and Pharmaceutical Sciences 20, no. 2 (2022): 196–205. https://doi.org/10.5281/zenodo.7139802.

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Direct-to-consumer pharmaceutical advertisements have slowly made its way as the main medium of endorsements for over-the-counter drugs in the Philippines. Over the years, the consumer's level of understanding regarding over-the-counter drugs and self-medication possesses a gap that has caused misuse and abuse of over-the-counter drugs. This study was designed to determine the impact of direct-to-consumer pharmaceutical advertisement on the buying behavior of consumers on over-the-counter drugs within Cabanatuan City, Nueva Ecija. An analytical-observational quantitative study will be cond

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Zhu, Wenqiao, Lulu Wang, and Jun Wu. "Addressing Cold-Start Problem in Click-Through Rate Prediction via Supervised Diffusion Modeling." Proceedings of the AAAI Conference on Artificial Intelligence 39, no. 12 (2025): 13455–63. https://doi.org/10.1609/aaai.v39i12.33469.

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Predicting Click-Through Rates is a crucial function within recommendation and advertising platforms, as the output of CTR prediction determines the order of items shown to users. The Embedding and MLP paradigm has become a standard approach for industrial recommendation systems and has been widely deployed. However, this paradigm suffers from cold-start problems, where there is either no or only limited user action data available, leading to poorly learned ID embeddings. The cold-start problem hampers the performance of new items. To address this problem, we design a novel diffusion model to

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Ponomareva, Anastasiya A. "(IM)POLITENESS IN BAVARIAN DIALECTS (based on South German political discourse material)." German Philology at the St Petersburg State University 13 (2023): 358–75. http://dx.doi.org/10.21638/spbu33.2023.120.

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Dialect is used not only as a means of spoken interpersonal communication, now-adays it can be found in advertising, media and political discourse. Dialects, not being the main language of political communication, can be used in contrast to the standard language for explicit and implicit transmission of emotions and evaluation as well as (im)politeness strategy in regional political discourse. The article examines the dialect as means of reflecting (im)politeness in political communication. It analyzes exam-ples with Bavarian dialect inclusions selected on the basis of the its morphosyntactic

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Kvæl, Linda Aimée Hartford, Ida Løchting, and Marianne Molin. "Use of Dietary Supplements and Perceived Knowledge among Adults Living with Fibromyalgia in Norway: A Cross-Sectional Study." Nutrients 14, no. 1 (2021): 5. http://dx.doi.org/10.3390/nu14010005.

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Fibromyalgia syndrome (FMS) is a complex medical condition characterized by widespread musculoskeletal pain. To date, no gold standard treatment has been developed, and persons with FMS often seek alternative methods to control their symptoms, such as dietary supplements (DS). This study aimed to describe the use of DS in persons living with FMS and examine the associations between the use of DS and its potential predictors. We recruited a convenience sample of 504 participants (≥18 years) living with FMS. The main outcome variables included estimated expenditure on DS in the last 12 months in

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Parsons, Patricia J. "Integrating ethics with strategy: analyzing disease‐branding." Corporate Communications: An International Journal 12, no. 3 (2007): 267–79. http://dx.doi.org/10.1108/13563280710776860.

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PurposeThe purpose of this paper is to analyze the ethics of a specific communication strategy to support the contention that ethics needs to be an integrated operational consideration in the corporate communication planning process rather than an afterthought.Design/methodology/approachUsing the marketing communication strategy referred to as disease branding as a case‐in‐point, the “Five Pillars of Ethics for Public Communication” provide a framework for analysis of the need for making ethics an operational consideration in planning.FindingsCommunication strategies attempted by organizations

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Mohammed, Mazin Jasim, Mohammed Hassan, and Khalid Shamkhi. "Sentence Length and Complexity in Hemingway's Short story : A Clean, Well-Lighted Place : A Stylistic study." لارك 1, no. 10 (2019): 41–57. http://dx.doi.org/10.31185/lark.vol1.iss10.876.

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The term style is somehow difficult to define . The difficulty arises from the fact that it is acquiring several interpretations . Such interpretations might refer to abstract notions such as " style of deviations " ; or " style is choice " or a distinct personality (the style of Shakespeare ) ; or to periods ( the baroque style ) and the like ( Galperine , 1977:11).  Carter and Nashe (1990:36) argue that style can be recognized because it stands out in one way or another from a standard . This view simply means style can be seen as deviation . However , such a view cannot be taken for g

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Halford, Jason CG, Emma J. Boyland, Georgina M. Hughes, Leanne Stacey, Sarah McKean, and Terence M. Dovey. "Beyond-brand effect of television food advertisements on food choice in children: the effects of weight status." Public Health Nutrition 11, no. 9 (2008): 897–904. http://dx.doi.org/10.1017/s1368980007001231.

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AbstractObjectiveTo investigate the effect of television food advertising on children’s food intake, specifically whether childhood obesity is related to a greater susceptibility to food promotion.DesignThe study was a within-subject, counterbalanced design. The children were tested on two occasions separated by two weeks. One condition involved the children viewing food advertisements followed by a cartoon, in the other condition the children viewed non-food adverts followed by the same cartoon. Following the cartoon, their food intake and choice was assessed in a standard paradigm.SettingThe

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Balleisen, Edward J. "American Better Business Bureaus, the Truth-in-Advertising Movement, and the Complexities of Legitimizing Business Self-Regulation over the Long Term." Politics and Governance 5, no. 1 (2017): 42–53. http://dx.doi.org/10.17645/pag.v5i1.790.

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This essay considers the question of how strategies of legitimatizing private regulatory governance evolve over the long term. It focuses on the century-long history of the American Better Business Bureau (BBB) network, a linked set of business-funded non-governmental organizations devoted to promoting truthful marketing. The BBBs took on important roles in standard-setting, monitoring, public education, and enforcement, despite never enjoying explicit delegation of authority from Congress or state legislatures. This effort depended on building legitimacy with three separate groups with very d

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Tsaturian, Roman, Denis Bedov, and Ruslana Zhovnovach. "Innovative Marketing Tools for Promoting Industrial Products on the Internet." Central Ukrainian Scientific Bulletin. Economic Sciences, no. 9(42) (2023): 186–96. http://dx.doi.org/10.32515/2663-1636.2023.9(42).186-196.

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The article is devoted to the study of features of promotion of industrial products in the network. The publication is aimed at studying the peculiarities of using innovative digital marketing tools in the process of transforming the relationship between the brand of industrial products and the consumer. The characteristic features of using actual client-oriented means of promoting products on the Internet are investigated and generalized: non-standard advertising media; online exhibitions, online auctions; web conferencing; systems of interaction with sellers; methods of website promotion in

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Maslak, E. N. "Animation technologies in the creative tourism industry." Services in Russia and Abroad 17, no. 5 (2023): 159–66. https://doi.org/10.5281/zenodo.10429406.

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<em>A modern tourist today is waiting for a wide base of proposals for the organization of recreation, so we can say that in a sense, he is spoiled by their abundance. Individual characteristics, life experience, outlook, the influence of mass media and advertising on consumers of tourist services force operators to look for new, non-standard ideas. A change of scenery, skillfully complemented by animation accompaniment, give possibility to make a trip unforgettable for everyone and is a kind of guarantee that tourists will use such a service again. The production and technological level make

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PETROVSKA, Yuliana, and Khrystyna VYVAL. "FORMATION OF EXPOSITION OF WINDOW DISPLAYS OF WELL-KNOWN CLOTHING BRANDS BY COMPOSITION TOOLS." Vìsnik Nacìonalʹnogo unìversitetu "Lʹvìvsʹka polìtehnìka". Serìâ Arhìtektura 5, no. 1 (2023): 147–55. http://dx.doi.org/10.23939/sa2023.01.147.

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The article outlines compositional tools used in the design of window displays of popular brand clothing stores. The author analyzes the current state of research of this topic and studies the materials of researchers dealing with the topic of window dressing and its development. The research methodology was developed and the regulatory requirements for window display design were analyzed. The analysis of window display design of well-known clothing brands in the national and foreign practice was carried out, and their comparative analysis was made. The study was supplemented by the analysis o

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Dobrushina, Ekaterina R. "Language Game with a Case Ending -ов or How Padonki Were Replaced by Kittens". Izvestiia Rossiiskoi akademii nauk. Seriia literatury i iazyka 81, № 4 (2022): 81. http://dx.doi.org/10.31857/s160578800021459-0.

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The article discusses the non-standard use of the endings of nouns for feminine and neuter words (продавать рыбов), which became popular in the Runet language in 2021. The competition of the zero ending with -ов in the genitive and animate accusative, arising in the Old Russian language as a result of mixing two declensions, in the modern language led to the victory of -ов (нет столов, домов), while maintaining the zero ending for some groups (нет англичан, мальчишек) and variation in colloquial speech for a number of words (нет помидоров/помидор), meanwhile the zero option in the XXI century

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Praneeth reddy, Allam Bala. "Email Spam Detection Using LSTM with Attention Mechanism." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 04 (2025): 1–9. https://doi.org/10.55041/ijsrem46407.

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Abstract: Spam email detection is an important domain of cybersecurity because spam emails usually contain phishing URLs, malicious attachments, or fraudulent advertising content. These emails not only interfere with communication but also lead to major threats like data robbery, money loss, and system compromise. The conventional rule-based spam filters have been ineffective in dealing with these issues as they lack high adaptability in handling changing spam tactics. In this research, we propose a deep learning-based solution for spam filtering with an LSTM network with an attention mechanis

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