To see the other types of publications on this topic, follow the link: Offline advertisements.
Journal articles on the topic 'Offline advertisements'
Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles
Consult the top 50 journal articles for your research on the topic 'Offline advertisements.'
Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.
You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.
Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.
1
Salsabila, Alisa. "The Effects of Offline Alcohol Advertisement Near Bus Stops and Offline Alcohol Advertisement Regulations on Alcohol Consumption Among University Students in Groningen." Journal Integration of Management Studies 1, no. 2 (2023): 146–57. http://dx.doi.org/10.58229/jims.v1i2.62.
Full textAbstract:
The European Commission has reported that the Netherlands placed first for weekly alcohol consumption of 47.3% of its population in 2019. Previous research has found how offline alcohol advertisements and offline alcohol regulations have a role in influencing alcohol consumption, especially among university students. Groningen is one of the cities in the Netherlands where one in four people is a university student. This research aims to analyze the effects of offline alcohol advertisements near bus stops, as one of the main forms of transportation for university students is the bus and the effects of offline alcohol advertisements on alcohol consumption among university students in Groningen. Offline alcohol advertisement is also categorized into three types: offline alcohol advertisement with price discounts, product advertisement, and event marketing. There has also been research on how existing offline alcohol advertisement regulations increased online advertising effectiveness. This research also did a similar experiment and saw the effect on alcohol consumption. This research used the quantitative approach, and the data was collected through questionnaires spread out to 208 university students aged 18-24 years old, currently studying in Groningen. The result showed that offline alcohol advertisements with price discounts and product advertisements near bus stops positively affected alcohol consumption among university students in Groningen. It also showed that offline alcohol advertisement regulations did not significantly affect alcohol consumption among university students in Groningen, although it surprisingly increased the online alcohol advertisement effectiveness. Therefore, it is suggested that the foundation, which is responsible for the alcohol advertisement regulations, use this data for future references of the regulations. Future research could take the sample from the Netherlands, not only in Groningen, to make it more applicable.
2
Matsui, Akira, and Daisuke Moriwaki. "Online-to-offline advertisements as field experiments." Japanese Economic Review 73, no. 1 (2021): 211–42. http://dx.doi.org/10.1007/s42973-021-00101-y.
Full textAbstract:
AbstractOnline advertisements have become one of today’s most widely used tools for enhancing businesses partly because of their compatibility with A/B testing. A/B testing allows sellers to find effective advertisement strategie,s such as ad creatives or segmentations. Even though several studies propose a technique to maximize the effect of an advertisement, there is insufficient comprehension of the customers’ offline shopping behavior invited by the online advertisements. Herein, we study the difference in offline behavior between customers who received online advertisements and regular customers (i.e., the customers visits the target shop voluntary), and the duration of this difference. We analyze approximately three thousand users’ offline behavior with their 23.5 million location records through 31 A/B testings. We first demonstrate the externality that customers with advertisements traverse larger areas than those without advertisements, and this spatial difference lasts several days after their shopping day. We then find a long-run effect of this externality of advertising that a certain portion of the customers invited to the offline shops revisit these shops. Finally, based on this revisit effect findings, we utilize a causal machine learning model to propose a marketing strategy to maximize the revisit ratio. Our results suggest that advertisements draw customers who have different behavior traits from regular customers. This study demonstrates that a simple analysis may underrate the effects of advertisements on businesses, and an analysis considering externality can attract potentially valuable customers.
3
Ruchika, Malhotra, Gupta Samarth, Katyal Sarthak, and Sakhuja Ronak. "User Targeted Offline Advertising using Recognition Based Demographics and Queue Scheduling." International Journal of Engineering and Advanced Technology (IJEAT) 9, no. 3 (2020): 2751–57. https://doi.org/10.35940/ijeat.C5793.029320.
Full textAbstract:
Offline advertisements are static in nature. Advertising companies use billboards for advertising. These billboards display advertisements in a random fashion depending on the investment made by the advertiser. Advertisers pay a fixed amount of money for displaying their advertisements and not on the basis of relevant viewership. The technology proposed in the paper ensures that this disparity is handled wherein offline advertisements are targeted to the relevant audience. The technology has been named TARP which is an abbreviation for Target. Advertise. Revolutionise. Promote. TARP uses built in cameras on offline advertising platforms such as billboards & TV Screens in malls, restaurants, metro & airports to target advertisements based on gender, age and other relevant demographics. The technology is a boon for the advertising industry and benefits both advertisers and viewers. It displays what viewers want to see and who the advertisers want to reach out to. Convolutional neural networks are used to generate demographics of viewing population. Centroids of the viewing population are maintained for each billboard. Advertisements search for the most relevant billboard for display. Display of advertisements is monitored by a queue scheduling algorithm. The research paper proposes an algorithm to generate demographics, search most relevant billboard for each advertisement as well as generate priority queues.
4
Maria Fatima Tae, Ofra Talelu, Selestina Niis, Yulita Abuk, Selestina Luruk Seran, and Emeliana Tai. "Variasi Bahasa Iklan Secara Offline di Malaka Kajian Sosiolinguistik." Pragmatik : Jurnal Rumpun Ilmu Bahasa dan Pendidikan 2, no. 3 (2024): 22–32. http://dx.doi.org/10.61132/pragmatik.v2i3.669.
Full textAbstract:
The phenomenon of variations in slogan language in advertisements in Malacca district offline uses various languages consisting of Latin, Tetum, Dawan and English. The seller's aims and objectives are conveyed briefly and concisely through the slogan and advertisement. The phenomenon of variations in advertising language will have an impact on people's understanding of offline site advertisements. The aim of this research is to determine the various variations of language used by sellers in promoting their merchandise. The method used in this research is qualitative description. The results of this study show that the phenomenon of using advertising language in Malacca district, especially on shopping sites, is increasingly diverse and gives rise to the phenomenon of language variations. However, in reality, not all people understand the forms of language variation and the function of language variation. In this research, variations in advertising language were identified, for example English, slang or social languages. The functions of language variations identified are informative function, directive function and expressive function. The advertising language used by online shopping sites should be able to provide clear information and be easily understood by the public so that goals can be achieved.
5
Suleman, Dede. "Strategi Copywriting Untuk Menulis Promosi Offline Atau Online." PaKMas: Jurnal Pengabdian Kepada Masyarakat 3, no. 1 (2023): 1–6. http://dx.doi.org/10.54259/pakmas.v3i1.1543.
Full textAbstract:
In the marketing era, more effort is needed to attract consumers to read advertisements made by business actors. Therefore marketers must be able to make sentences that can make consumers interested in seeing further advertisements and arrive at the stage of making purchases and many things that will happen later change into more complex challenges that will be faced by entrepreneurs where the presence of new technology is one of the originator of a new consumer lifestyle that makes it easier for them to carry out their living activities in a society that is smarter with the presence of new technology. Strategy acceleration must be carried out especially in the field of marketing and more specifically in digital marketing. This is important because almost all information is circulating on social media and because of that copywriting is a skill that must be owned by business people, especially for those who use the internet as a means of promotion and in this case more specifically on social media. The ultimate goal of this training is to enable business actors to create effective advertisements.
6
Vasanthakumar, K., G. Divakar, P. Ravisankar, and R. Lakshathi. "A COMPARATIVE STUDY OF ANALYSING ONLINEMARKETINGVS OFFLINE MARKETING TECHNIQUES FORMOBILEACCESSORIES IN THE POONAMALLEE REGION." ASET Journal of Management Science 4, no. 2 (2025): 306–14. https://doi.org/10.47059/ajms/v4i2/31.
Full textAbstract:
Aim: - The efficiency of online marketing and offline marketing of mobile accessoriesinrapidly reaching the target population during product debuts is compared in this study. It seeks to determine the most effective media, assess its benefits and drawbacks, andofferrecommendations to marketers on how to optimize product launch strategies in Poonamalle. Materials and methods: - This study, conducted at Saveetha University, aimed to comparethe reliability of online marketing vs offline marketing techniques for mobile accessoriesinpoondamalle region. A sample size of 384 was determined using a sample calculator, with192 respondents for each group (online users and offline users). Google Forms were usedtocollect data, which was then analysed using Microsoft Excel and SPSS software. ConclusionAccording to the survey's findings, offline marketing has a greater impact on consumers' decisions to buy, even if TV advertisements are seen as more reliable and trustworthy. Thevast majority of respondents acknowledged that advertisements on social media haveagreater impact on their decisions to buy than advertisements on television. This implies that social media's interactive features and capacity for tailored advertising are very successful inincreasing customer engagement and conversion. As a result, offline marketing to increasebrand awareness and credibility while also giving social media advertising top priorityasacrucial medium for influencing consumer decisions
7
Hasbullah, Nornajihah Nadia, Ag Kaifah Riyard Kiflee, KK Ramachandran, Saiful Anwar, and Zuraidah Sulaiman. "Advertising value of online advertisement on sustainable brand purchase intention: The moderating role of user-generated video among Gen Z in Malaysia." International Journal of Electronic Commerce Studies 14, no. 3 (2023): 49–68. http://dx.doi.org/10.7903/ijecs.2260.
Full textAbstract:
The global population post-pandemic has fuelled the sustainability movement worldwide where consumers have transitioned from offline to online businesses. Increased sustainable users lead to businesses actively promoting their products using online advertisements. Nonetheless, research on the advertising value of online ads and their effect on sustainable customers remains scarce. Hence, this study aims to increase understanding of online advertisement value by applying the Ducoffe advertising value model. Specifically, the factors that determine customers’ advertising value based on credibility, perceived entertainment, and informativeness were examined using user-generated video (UGV) as a moderator. Data were gathered from 250 sustainable product customers in Malaysia, while the proposed conceptual model was assessed using the Partial Least Squares (PLS) method. The findings revealed a significant direct relationship between informativeness and a significant indirect relationship between UGV in advertisements towards sustainable product purchase intention. Conversely, no significant relationship on credibility and perceived entertainment was discovered. The results significantly contribute to sustainability literature and advertisement strategy implications.
8
Irshad, Nosheen. "Pragmatic role of offline hashtags: Guide to readers' inference." Linguistic Forum - A Journal of Linguistics 4, no. 4 (2022): 8–19. https://doi.org/10.53057/linfo/2022.4.4.2.
Full textAbstract:
This research seeks to throw light on pragmatic role of hashtags used in the offline contexts. Guided by the relevance-theoretic perspective, the study shows that hashtags used in any utterance contribute to relevance by activating and making more accessible some contextual assumptions, therefore guiding the reader in inferring the utterance to reach the intended meaning of the addresser. The content of the hashtags helps the readers to derive both explicit and implicit messages of the context they are used in. In order to present more information in limited space, the hashtags have been adopted from the cyber space and appropriated for use in offline contexts. This study in particular highlights the use of hashtags in offline advertisements and the way they help in communicating the overall message to the audience.
9
Lobschat, Lara, Ernst C. Osinga, and Werner J. Reinartz. "What Happens Online Stays Online? Segment-Specific Online and Offline Effects of Banner Advertisements." Journal of Marketing Research 54, no. 6 (2017): 901–13. http://dx.doi.org/10.1509/jmr.14.0625.
Full textAbstract:
Many firms are allocating increasing parts of their advertising budgets to banner advertising. Yet, for firms that predominantly sell offline, existing research provides little guidance on online advertising decisions. In this study, the authors analyze the impact of banner advertising on consumers’ online and offline behavior across multiple distinct campaigns for one focal firm, which predominantly sells through the offline channel. Results suggest that banner and TV advertising increase website visit incidence for consumers who have not visited the focal firm's website in the previous four weeks (nonrecent online consumers). For these consumers, banner and TV advertisements indirectly increase offline sales through website visits. For consumers who have visited the firm's website in the previous four weeks (recent online consumers), the authors find evidence for a cross-campaign, brand-building effect of banner advertising, and TV ads also directly affect offline purchases. Overall, the findings indicate that for firms that predominantly (or even exclusively) sell offline, banner advertising is most suitable to generate awareness for a firm's new products among nonrecent online consumers, and to build their brand(s) among recent online consumers.
10
Haas, Carolin, Lisa Klein, Marlene Heckl, et al. "Efficient Online Recruitment of Patients With Depressive Symptoms Using Social Media: Cross-Sectional Observational Study." JMIR Mental Health 12 (June 3, 2025): e65920. https://doi.org/10.2196/65920.
Full textAbstract:
Background Over 80% of trials worldwide fail to complete patient recruitment within the initially planned time frame. Over the past decade, the use of social media for recruitment in medical research has become increasingly popular. While Google and Facebook are well established, newer social media channels such as Instagram and TikTok garner less research attention as recruitment tools. Although some studies have investigated the advantages and disadvantages of using social media for recruitment, a considerable gap still exists in understanding the precise mechanisms and factors that make different social media platforms most effective and cost-efficient for patient recruitment in mental health studies. Objective This study evaluates the effectiveness of recruitment strategies implemented during the investigative phase of a validation study for a new suicidality assessment questionnaire optimized for primary care. Methods We describe how online recruitment contributed to the enrollment of patients with depressive symptoms for the validation of a suicidality questionnaire (Suicide Prevention in Primary Care), which required over 500 participants. To this end, we analyzed differences in sample demographics between traditionally recruited and online participants, compared advertising metrics and conversion rates, and conducted a cost-benefit analysis. Results We found online recruitment to be a fast and efficient method of securing the required number of participants with depressive symptoms for the study and increasing patient diversity. Considering the distribution of gender, age, and Patient Health Questionnaire-9 scores, participants recruited offline and online were equally eligible for the study. Online recruitment demonstrated high advertising efficiency. For example, the study population responded well to video advertisements on social media; these performed 50% to 70% more cost-efficiently than the best image advertisements. Moreover, a long website copy proved slightly better than a short version. Pixel tracking for improved advertisement targeting reduced advertising costs per suitable participant by 83.3%, making the advertisements 6 times more cost-efficient. Conclusions Social media recruitment increased the diversity of patients in the studies and proved suitable for vulnerable and hard-to-reach populations. The total cost per patient recruited online was comparable to that achieved using offline methods, but overall recruitment progressed faster. In this study, implementing video advertisements and pixel tracking resulted in significant cost savings.
11
Irshad, Nosheen. "Pragmatic Role of Offline Hashtags: Guide to Readers' Inference." Linguistic Forum - A Journal of Linguistics 4, no. 4 (2023): 8–18. https://doi.org/10.5281/zenodo.8247892.
Full textAbstract:
This research seeks to shed light on the pragmatic role of hashtags used in offline contexts. Guided by the relevance-theoretic perspective, the study shows that hashtags used in any utterance contribute to relevance by activating and making more accessible some contextual assumptions, therefore guiding the reader in inferring <em>the</em> utterance to reach the intended meaning of the addresser. The content of the hashtags helps the readers derive both explicit and implicit messages from the context they are used in. To present more information in a limited space, hashtags from cyberspace have been adopted and adapted for use in offline contexts. This study in particular highlights the use of hashtags in offline advertisements and the way they help communicate the overall message to the audience.
12
Irshad, Nosheen. "Pragmatic Role of Offline Hashtags: Guide to Readers' Inference." Linguistic Forum - A Journal of Linguistics 4, no. 4 (2025): 8–19. https://doi.org/10.5281/zenodo.14789739.
Full textAbstract:
This research seeks to throw light on pragmatic role of hashtags used in the offline contexts. Guided by the relevance-theoretic perspective, the study shows that hashtags used in any utterance contribute to relevance by activating and making more accessible some contextual assumptions, therefore guiding the reader in inferring the utterance to reach the intended meaning of the addresser. The content of the hashtags helps the readers to derive both explicit and implicit messages of the context they are used in. In order to present more information in limited space, the hashtags have been adopted from the cyber space and appropriated for use in offline contexts. This study in particular highlights the use of hashtags in offline advertisements and the way they help in communicating the overall message to the audience.
13
Sari, Regina Raisa, Ahfi Nova Ashriana, and Adil Abdillah. "Kontribusi Strategi Pemasaran Instagram Ads, Celebrity Endorsement, dan Direct Marketing dalam Meningkatkan Minat Pendaftaran Siswa Baru di Al Khodijah Elementary School Kota Mojokerto." Jurnal Samudra Ekonomi dan Bisnis 16, no. 01 (2025): 84–94. https://doi.org/10.33059/jseb.v16i01.10802.
Full textAbstract:
The purpose of this research is to find out how using a mix of direct marketing, celebrity endorsements, and Instagram ads can increase the number of new student registrations. Data from 75 respondents, gathered through both online and offline surveys, were analyzed using SPSS version 27. This study's results demonstrate that celebrity endorsement is a substantial and partially positive variable that affects interest in new student registration, although Instagram advertisements and direct marketing do not have the same effect. New student registration interest at Mojokerto City's Al Khodijah Elementary School is positively and considerably impacted by Instagram advertisements, celebrity endorsements, and direct marketing, among prospective consumers.
14
Kao, Yang-Ta, Hsiau-Wen Lin, and Dai-Yi Qiu. "Implementation of Offline Consumer Behavior Tracking." International Journal of Pattern Recognition and Artificial Intelligence 35, no. 09 (2021): 2150028. http://dx.doi.org/10.1142/s0218001421500282.
Full textAbstract:
Due to declining trading volume growth in e-commerce platforms, physical channels have attracted considerable investments from various large international companies (e.g. Alibaba, JD, Walmart, Wanda, and Wuzhou International). However, e-commerce platforms can track consumers’ behaviors (attraction to landing page design, clicks on certain products, consumer behavior trajectory tracking, clicks on advertisements, and internal link optimization of product pages), a feat unachievable in current physical channels. Consequently, this study attempted to apply the characteristics of online channels in a physical channel by using image object tracking and image detection techniques. Through this inclusion, physical channels are capable of providing consumers with more favorable experience and interaction, and brick-and-mortar store owners can obtain a more accurate understanding of consumer behaviors of store consumers. Information acquired through this system can be provided to store owners to serve as reference for merchandise placement, arrangement of display shelves, and consumer circulation path planning. This study used the technique of image processing to locate the Region of Interest and applied object tracking to get the consumer’s trajectory which successfully implemented the consumer-tracking characteristics of online platforms in a physical channel while retaining the unique experience of the physical channel. This results in a win–win scenario for businesses and consumers.
15
Kumar, Vikram, Ramakrishnan Raman, and R. Meenakshi. "Online Advertising Strategies to Effectivly Market a Business School." International Journal of Higher Education 10, no. 4 (2021): 61. http://dx.doi.org/10.5430/ijhe.v10n4p61.
Full textAbstract:
Advertising has always played an important role in creating visibility for educational institutions. In today’s time, digital marketing is the sought-after mode as there has been a significant shift from offline to online advertising. With the evolving times, flexibility and convenience take significant importance and it is critical for educational institutions to shift gears and adapt to the new formats. In order to stay relevant and have a competitive advantage, digital advertising helps higher educational institutions go that extra mile in engaging with their potential customers. It also helps in building awareness and attract good quality of students. In the world of digital advertising, ‘Google Advertisement’ is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place advertisements both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. Google AdWords offers the most pragmatic solutions and tools to all strategic issues of digital advertising. Click Through Ratio (CTR) stands out as the most significant index of reflecting its influence and impact. Amongst the array of choices, the right strategy requires an academic and strategic backing. The objective of this paper is to assess on the impact of Google Adwords is used in digital advertising campaigns promoting business schools in specific. This research concentrates on CTR as a measure of the campaign’s effectiveness. This paper try’s to understand CTR in the context related to the type of content embedded in these digital advertisements; the structure of this content; and hence identify and suggest new strategies. This paper identifies and proposes the right online advertising strategy that can be used by a Business School (B School).Purposive/non-probabilistic sampling was carried out to choose the specific of Business Schools (B-schools) for this study. The business schools selected were based on the National Institution Ranking Framework (NIRF) 2018 of the Indian Human Resource Development. The data was analyzed using to the Social Sciences Statistical Suite (SPSS). There was only access to publicly available and publicly displayed advertisement with no access to user profile data. CTR was utilized to measure total and proportional engagement. The advertisements were then categorized based on their content and analyzed through a one-way ANOVA test. For the purpose of an operationalizing, CTR was utilized as defined by Pak et. al. (2018): “A ratio showing how often people who see your advertisement end up clicking it.” The main components analyzed are the characteristics of an effective advertisement appearing on the digital platform measured through its Click Through Ratio. One-way ANOVA has been conducted to assess the Click Through Ratio of advertisement segregated in twenty categories based on their format, content and time of appearance. The analysis reflects that Click Through Ratio differs for different format of advertisements, the information that they contain and for the time and day that they appear. Strategies based on these findings are suggested along with discussion, limitations and further scope of research.
16
Gowda Madahalli Krishnegowda, Venugopal, and Ngawang Tsepak. "Effectiveness of online advertisement on the behavior of stripling in purchasing the lifestyle products: A comparative study of urban and rural college students." Communications in Humanities and Social Sciences 3, no. 2 (2023): 55–62. http://dx.doi.org/10.21924/chss.3.2.2023.45.
Full textAbstract:
The 21st century has shown remarkable changes in the Indian marketing landscape due to internet adoption and technological advancements. The young generation's embrace of online activities has transformed the consumer behavior. With 840 million internet users, including 448 million active users on social media, online advertising has become a powerful tool to attract attention and drive product purchases. Simultaneously, E-commerce platforms have revolutionized access to goods and services. In this view, this study focuses on understanding the impacts of online advertisements on the purchasing behavior of the young generation, specifically in terms of lifestyle products. Researchers explored how online advertisement has influenced decision-making processes and uncovered the motives driving internet usage among young adults. Additionally, the study assessed the perceptions of trustworthiness between online and offline products. 200 respondents from rural and urban colleges were analyzed to identify the key factors determining the purchasing decisions among young adults. Price, discounts, perceived needs, and timeliness are some of the factors explored. The findings revealed the impacts of online advertisements on product purchases among college students in both rural and urban settings. Insights into young adults' motivations and preferences are invaluable for businesses to effectively engage with this dynamic consumer base. Armed with these findings, businesses can develop targeted marketing strategies that resonate with the evolving digital landscape, ensuring success in India's digitally-driven market.
17
Anthony, Albin. "A STUDY ON IMPACT OF ADVERTISEMENT AND PROMOTION ON CONSUMER PURCHASE DECISION." SCHOLARLY RESEARCH JOURNAL FOR HUMANITY SCIENCE AND ENGLISH LANGUAGE 9, no. 48 (2021): 11976–93. http://dx.doi.org/10.21922/srjhsel.v9i48.8266.
Full textAbstract:
In this 21st century where most of the consumer are aware of the internet and technology due to which it becomes easy for the marketers to promote their products or convey the message to their target market. Government, private sectors and those who are involved in the business have understood the importance of promotions and advertisements because it not only pushes their products but it increases the sales, presents the information about the products and company’s details to the consumers and others, increases the demand of the product and helps the consumer to differentiate the product. When you run a business, no matter whether the business is online or offline, you need consumers to consume whatever your products or services are. This is where the advertisement and promotion come into play. Advertisement and promotion is important from business perspective because it attracts the consumers hence it increases your business reach also now a day’s marketers are putting lots of efforts by mixing lots of traditional and new strategy to sell a new product or existing product to boost sales for short time and long-time accordingly.
18
Moreno, Megan A., Jon D’Angelo, and Jennifer Whitehill. "Social Media and Alcohol: Summary of Research, Intervention Ideas and Future Study Directions." Media and Communication 4, no. 3 (2016): 50–59. http://dx.doi.org/10.17645/mac.v4i3.529.
Full textAbstract:
Alcohol content is frequently displayed on social media through both user-generated posts and advertisements. Previous work supports that alcohol content on social media is influential and often associated with offline behaviors for adolescents and young adults. Social media may have a role in future alcohol intervention efforts including identifying those at risk or providing timely prevention messages. Future intervention efforts may benefit from an affordance approach rather than focusing on a single platform.
19
Hutomo, Rizky Aditya, Santi Martini, and Sri Widati. "Case-control Study: The Effect of Exposure to Cigarette Advertisements on Smoking Behavior in School-Age Children in Batu." Jurnal Promkes 12, SI2 (2024): 25–31. http://dx.doi.org/10.20473/jpk.v12.isi2.2024.25-31.
Full textAbstract:
Background: Cigarette smoking is a danger that threatens the world community. Cigarette advertising content that is often aired on electronic media can provide opinions and shape the perceptions and actions of someone who sees it. Objective: This study aims to analyze the effect of exposure to cigarette advertising on smoking behavior in school-age children. Methods: This study used a case-control design. The case sample is a portion of school children aged 10-14 years who smoke in the Batu Health Office work area recorded in school-age smoking screening data as many as 81 samples. The control sample is a portion of school children aged 10-14 years who do not smoke in the Batu Health Office work area and who are schoolmates of the 81 case samples. The sampling technique was carried out by simple random sampling. Results: There is an effect of exposure to online cigarette advertisements on smoking behavior in school-age children (pvalue:0.016; OR:2.718;95%CI 1.258-5.872). Exposure to cigarette advertisements through offline media and idol figures did not show a statistically significant effect, however, based on the results of the study, showed that students who have been exposed to cigarette advertisements tend to smoke. Conclusion: Students who are exposed to cigarette advertisements through online media have a risk of becoming smokers.
20
Halim, Abd, and Nur Mutmainna Halim. "Language Style Applied on Indonesian Beauty Products in Digital Advertisements." Elite : English and Literature Journal 10, no. 1 (2023): 49–62. http://dx.doi.org/10.24252/elite.v10i1.31426.
Full textAbstract:
In modern today, people compete to beautify themselves since being beauty has become a primary needs for every woman, even for a man. Besides for personal reason such as taking care of themselves, very often because it is caused by demands of work that requires fine appearance. For now, there are lots of beauty products that are easily obtained from online or offline markets. To support each products, each company needs certain marketing technique to attract consumers. This research aims to investigate language style used in some advertisements for Indonesian beauty products. There were total of 10 advertisements of 5 Indonesian beauty brands investigated in this study. Researchers used note-taking as an instrument and applied purposive sampling technique. Result of this study reveals that from several language style found in those advertisements, hyperbole appeared the most with 33 times appearance. Hyperbole is a kind of figure of speech that conceive heightened impact through the using, or even repetition, of purposeful exaggeration. This language style is often boldly overstated claims to emphasize things. Thus, most of beauty brands by locals investigated in this study used hyperbolic technique to advertise their products.
21
Dr., S. Sasirekha* &. Sreelakshmi**. "SOCIAL MEDIA MARKETING AND ITS IMPACT AMONG CONSUMERS WITH REFERENCE TO COIMBATORE CITY." International Journal of Current Research and Modern Education (IJCRME) 8, no. 2 (2023): 13–19. https://doi.org/10.5281/zenodo.8149303.
Full textAbstract:
Social media has given us great ways to protect and build our digital reputations. Today we have the ease of searching conversations, the ability to set alerts to help us monitor our names, the constant availability of learning opportunities and more ways to communicate and interact with others. The main objective of the study to know about the perception of customers towards social media and to identify whether social media networks can create brand awareness better than offline advertisements. Primary data has been collected from 102 respondents who are using social networking in Coimbatore region and percentage analysis was used as a tool to analyses the data. The conclusion is that the respondents said that they don’t have a feasibility of easy access which shows that the company has to design it much user friendly to satisfy the users in future period of time and the respondent feel that the advertisement page I not attractive and if the company tries to change as per the taste then the number of viewers can be increased in future period of time.
22
Amanda Gelgel, Ni Made Ras, Kadek Dwita Apriani, and Richard T. Ginting. "Communication Strategies in the 2020 Local Election Stages Socialization During the Covid-19 Pandemic." Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia 5, no. 2 (2020): 205–16. http://dx.doi.org/10.25008/jkiski.v5i2.459.
Full textAbstract:
Indonesia has decided to hold simultaneous local elections on December 9, 2020, even though the country and the rest of the world still face the COVID-19 pandemic. The local election stages have begun in June 2020 by forming a unit to update data of voters and socialize how to hold the elections during the pandemic. This paper aims to build communication strategies in socializing how to hold the elections during the COVID-19 pandemic. The results were obtained using the survey method involving 440 respondents in Denpasar in September 2020. The communication strategy is a combination of offline and online mediums. Despite a policy to stay at home, data shows that residents of Denpasar still needed offline mediums such as billboards and banners. In addition, they also searched for information about the election through printed advertisements and television advertisements. To ensure the smooth socialization of election process, the General Election Commission (KPU) in Denpasar uses accounts in social media platforms such as Instagram and Facebook in collaboration with parties that have a large number of followers or mass media that have accounts in social media with a large number of followers. However, almost all respondents do not follow the official account of KPU Denpasar. Uniquely, in Denpasar, some potential voters still rely on community leaders and figures in searching for information about the local election. To that end, to build communication strategies, these community leaders and figures should be involved. Data also show that online meeting like zoom, google meet, or Webex meeting is not sufficient.
23
Konow Lund, Maria Theresa, and Roel Puijk. "Rolling News as Disruptive Change." Nordicom Review 33, no. 1 (2013): 67–81. http://dx.doi.org/10.2478/nor-2013-0005.
Full textAbstract:
Abstract In the present article, we compare the models that the management in two leading commercial Norwegian media organizations, one with a foothold in the written press, VerdensGang (VG), and one in television, TV 2, have used in dealing with the disruptive change in news caused by the introduction of rolling news. Both started with an experimental internal phase but later used different models to organize their news production. By establishing a spin-off, separate from the printed newspaper, VG retreated from synergies between online and offline productions, but gained by having two organizations dedicated to the processes and values of each medium. Their online services are financed by advertisements alone. The commercially financed television channel, TV 2, used an acquisition model, but encountered problems with integrating the parts. Today, their strategy involves a proliferation of digital TV channels, financed by a combination of advertisements and payment from viewers. Not only their Internet site, but particularly their 24/7 news channel Nyhetskanalen is a central element in the production of continous news.
24
Lei, Fang, Fei-fei Huang, and Ying Jiang. "Recruiting Asian Americans for Online Studies: Methodological Systematic Review." Journal of Medical Internet Research 27 (July 3, 2025): e71765. https://doi.org/10.2196/71765.
Full textAbstract:
Background Engaging Asian American participants in research studies helps to understand their health needs and health disparities better. However, recruiting Asian Americans for online studies remains challenging. Objective This study aims to synthesize strategies for recruiting Asian Americans to research studies that collected data online and to further explore the characteristics of the recruited participants. Methods A systematic review method was used. Data were searched in the PubMed, CINAHL, and OVID databases using Medical Subject Headings (MeSH) terms and title search strategies. A narrative synthesis was conducted to summarize strategies for recruiting Asian Americans to online research studies. An independent Student t test (2-tailed and unpaired) was performed to compare the characteristics of recruited Asian Americans, using SPSS 29.0 software. The study was reported in accordance with the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) 2020 checklist. Results After data extraction, 18 studies were included in this review. Results showed that strategies for recruiting Asian Americans to research studies that collected data online included both online and offline methods. Online recruitment methods included online survey market services, social media groups, online advertisements, and email lists. Offline recruitment methods included churches, community organizations, local clinics, health care centers, American Cancer Society local chapters, and cancer registries. Among the online and offline recruitment methods, social media groups and community recruitment were the most frequently used, respectively. The most commonly used online study platform was self-designed project websites. Participants engaged in the online studies tended to be in their middle adulthood and have a high level of education beyond high school. Compared with those recruited offline, participants recruited online tended to be younger and more highly educated. Conclusions This study suggests that researchers may use mixed recruitment methods, combining both online and offline approaches, to recruit Asian Americans to online studies. When selecting the recruitment venue, researchers should consider project budget, data security, data quality, and credibility. They should also be aware of the distinct characteristics of participants recruited online versus offline.
25
Wang, Ruiqi, Ning Cao, Yajie Guo, Shujuan Ji, and Sachin Kumar. "A Comparative Analysis of Fraudulent Recruitment Advertisement Detection Methods in the IoT Environment." Journal of Sensors 2022 (November 8, 2022): 1–11. http://dx.doi.org/10.1155/2022/4583512.
Full textAbstract:
The growth of the Internet of Things has changed the way of job hunting. Online recruitment has gradually replaced the traditional offline recruitment mode. Some unscrupulous people use online recruitment platforms to publish fraudulent recruitment advertisements, which not only bring financial and reputational losses to job seekers but also harm the sustainable development of society. However, previous studies have not used unified evaluation metrics and datasets, and detecting fraudulent recruitment advertisements lacks systematic research. To resolve this problem, this paper selects four representative traditional learning methods (i.e., random forest, support vector machine (SVM), logistic regression, and Naïve Bayes) and three deep learning methods (i.e., TextCNN, gate recurrent unit (GRU), and bidirectional long-short-term memory (Bi-LSTM)), which perform good in natural language processing (NLP) and use the same evaluation metrics and datasets conducting comparative experiments on balanced and unbalanced datasets, respectively. The experimental results show that the TextCNN method achieves the best detection performance with relatively low energy consumption on the balanced dataset. All the metrics values are more significant than 0.93. On unbalanced datasets, the TextCNN method still performs best with increasing imbalanced proportion.
26
Hajidah Fildzahun Nadhilah Kusnadi. "Discourse of Women's Body Construction in Advertising and Promotion "Lovely Nia" and "Alitaren"." Jurnal Spektrum Komunikasi 10, no. 4 (2022): 321–29. http://dx.doi.org/10.37826/spektrum.v10i4.367.
Full textAbstract:

 
 
 
 The emergence of women who are often the subject of visualization of mass media advertisements is largely due to the perception of the low status of women in the institutions adopted by our society. Ads that standardize women's ideal bodies prove how men (especially in ad production) can create women to fit their "sexy or beautiful" fantasies. Advertising as a mass communication system, now tends to become a parameter and implementation that creates gender biases and preserving the construction of the female body. So that it’s considered not excessive regarding David Crystal's statement that advertising is the most colossal cultural product, when viewed from the perspective of ideology, morals and aesthetics. Using Norman Fairclough's critical discourse analysis, this study explores how 'Lovely Nia' discusses the construction of the female body in advertisements and social media promotions 'Lovely Nia' and 'Alitaren' how the concept of patriarchal ideology plays a role in this construction. The findings of this study are to make the concept of beauty an important asset that must be owned and cultivated by women and the discourse on the construction of the female body makes women still positioned as objects, especially when women have become wives. 'Lovely Nia' and 'Alitaren' still apply the malegaze concept in their advertisements and promotions both offline and online. Even though women place themselves as subjects who have full power over their body shape. The absence of men from advertising and social media promotions does not promise the release of women from patriarchal culture.
 
 
 
27
Prasetyo, Mohamad Anang, and Abdur Rahman. "Analisis Berlangganan Iklan di Marketplace Facebook Dalam Meningkatkan Penjualan : Suatu Tinjauan Marketing Syariah pada Usaha Skincare Reglow." Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) 4, no. 3 (2023): 910–18. http://dx.doi.org/10.47065/ekuitas.v4i3.3024.
Full textAbstract:
This study aims to find out how subscribing to advertisements on the Facebook marketplace affects the sales rate of the reglow skincare business and how the reglow skincare business marketing strategy is reviewed in sharia marketing. This study used a qualitative descriptive method, which is a method that is more adaptive when reality changes, directly represents the relationship between the researcher and the object of research, and is more perceptive and able to adapt to the impacts of the values patterns encountered. The analysis technique used was descriptive, namely data collection in the form of description and documentation through interviews and observation. The research results obtained showed that: (1) reglow skincare business markets its products through Instagram, Facebook, subscribing to Facebook ads, Shopee, and offline. (2) among the media used in marketing the products, subscribing to advertisements on Facebook is the most dominant. From June to October, the sales rate reached 1,947 compared to the others. (3) in the review of sharia marketing, the reglow skincare business is appropriate because there is a product guarantee, taking into account the aspect of its usefulness, the marketing is by the targets and the products are guaranteed to be halal, and have already had BPOM certificate.
28
Yudi Budianto. "THE RELATIONSHIP BETWEEN SOCIAL MEDIA ADVERTISING AND SKIN CARE SELECTION AMONG COLLEGE STUDENTS." Cendekia Medika: Jurnal Stikes Al-Ma`arif Baturaja 10, no. 1 (2025): 202–7. https://doi.org/10.52235/cendekiamedika.v10i1.466.
Full textAbstract:
The rapid development of social media has changed consumption patterns, including in the skin care industry, where students have become one of the most active and vulnerable market segments to the influence of digital advertising. The general objective of this study is to determine the relationship between social media advertising and skin care product selection among students. This study is a quantitative analytical research using a cross-sectional approach with a sample size of 43 students. The variables studied are presented in the form of frequency distribution tables and tested using univariate and bivariate analysis, specifically through a questionnaire instrument. The results of the chi-square test yielded a ρ value of 0.007, indicating a significant relationship between online social media advertising and skin care product selection among female students in the DIII Nursing Program at STIKES Al-Ma'arif Baturaja. The results of the chi-square test yielded a ρ value of 0.013, indicating a relationship between offline media advertisements and the selection of skin care products among female students in the DIII Nursing Program at STIKES Al-Ma'arif Baturaja. The conclusion of this study is that there is a relationship between social media advertisements and the selection of skin care products among female students in the DIII Nursing Program at STIKES Al-Ma'arif Baturaja.
29
Marquart, Franziska, Andreas C. Goldberg, and Claes H. de Vreese. "‘This time I’m (not) voting’: A comprehensive overview of campaign factors influencing turnout at European Parliament elections." European Union Politics 21, no. 4 (2020): 680–705. http://dx.doi.org/10.1177/1465116520943670.
Full textAbstract:
Research has investigated numerous factors influencing turnout for European Parliament elections but paid insufficient attention to the role of campaign influences. Using survey data collected in the context of the 2019 European Parliament elections, we assess citizens’ passive exposure to media coverage and political advertisements, active forms of engagement such as visiting a party’s website and interpersonal communication on- and offline. We test to which extent these activities contribute to the likelihood that citizens vote. Our study highlights the importance of information factors beyond well-established turnout determinants. The results confirm the mobilizing influence of a number of variables, but we also find consistent negative effects of online forms of communication and engagement. We discuss these findings with regard to a potentially ‘toxic’ online information environment.
30
Kwak, Junchul, and Kyusoo Ha. "A study on the effects of cosmetic purchase behavior, consumption tendency, and appearance interest on recommendation intention in SNS cosmetic advertisements : Focusing on the moderating effect of model attractiveness." Korean Career, Entrepreneurship & Business Association 8, no. 5 (2024): 211–36. http://dx.doi.org/10.48206/kceba.2024.8.5.211.
Full textAbstract:
The increasing use of social media is having a significant impact on online and offline purchasing behavior, as consumers share content they are interested in and exchange information. Businesses are responding to this shift by increasing their social media advertising, which has a positive impact on brand purchase behavior. This study aims to empirically investigate the influence of consumers' spending behavior and appearance interest on recommendation intention in cosmetics advertisements on SNS and the moderating effect of advertisement model attractiveness. For this study, an online survey was conducted among 568 consumers who have purchased cosmetics on SNS. SPSS 28.0 was used for statistical analysis, and factor analysis, reliability test, and multiple regression analysis were conducted. The results of this study were as follows First, the experience of purchasing cosmetics on SNS and the frequency of information acquisition were found to have a positive effect on recommendation intention. Second, spending behavioral attitudes such as sympathy and impulsivity were found to have a static effect on recommendation intent. Third, appearance orientation has a static effect on recommendation intention. Fourth, advertisement model attractiveness moderated the relationship between SNS cosmetics purchase frequency and YouTube cosmetics information acquisition frequency and recommendation intention, and advertisement model attractiveness moderated the relationship between impulsivity and appearance orientation and recommendation intention. The study found the propensity of splurge and agreeableness on spending behavioral suggests that consumers use social media to show off their social status and tend to imitate the behavior of others. In addition, the effect of appearance orientation on recommendation intention highlights the importance of appearance as a factor in consumer behavior. The moderating effect of advertisement model attractiveness suggests that it is important to consider the personality of the model to fit the cosmetics brand image when considering the influence of advertisement model attractiveness. This study aims to contribute to consumer behavior theory by deepening our understanding of the effectiveness of social media advertising and proposing an integrated model of recommendation intention formation. Future research should expand to a wider range of products to confirm the persistence of social media advertising effects. The results of this study can be used as a useful basis for companies to establish social media advertising strategies.
31
Romli, Nada Arina, Dini Safitri, Prima Yustisia, and Khairunnisa Rosdiani. "INOVASI MARKETING COMMUNICATION PRODUK GRAMEEN BANK UNTUK PEMBERDAYAAN KOMUNITAS WIRAUSAHA PEREMPUAN." Metacommunication: Journal of Communication Studies 6, no. 2 (2021): 145. http://dx.doi.org/10.20527/mc.v6i2.10926.
Full textAbstract:
This study examines the case of the money marketing communication used by Islamic banks to promote Grameen Bank products. Grameen Bank is a form of financing model for providing capital by a bank to a group of people who have a lack of ability in terms of economics. This study aims to determine the marketing mix model used by BTPN Syariah in attracting the interest of the underprivileged community, especially for women to join the PMD program. This is achieved through qualitative research methods with a case study approach. In searching for data, the researcher conducted semi-structured interviews and passive participant observation. The sampling used in this research is snowball sampling. This study uses the basic theory of Symbolic Interaction proposed by George Herbert Mead. This research was conducted on women entrepreneur communities in Jatisampurna and Bantar Gebang. The results of this study are the concept of the marketing mix used, including events and experiences, namely by holding exhibitions and roadshows, world of mouth marketing, using opinion leaders and group meetings, sales promotion girls with sales promotions placed to foster business groups, and by installing advertisements both with print catalog ads (print out advertising) as well as advertisements with digital platforms on YouTube. The marketing strategy used focuses on offline, this is because the target market of Grameen Bank has not yet touched the digital platform.
32
N . A, PRAVEEN. "IMPACT OF BUYING BEHAVIORS OF YOUNG CUSTOMERS ON SOCIAL MEDIA ADVERTISEMENTS." YMER Digital 20, no. 10 (2021): 76–86. http://dx.doi.org/10.37896/ymer20.10/10.
Full textAbstract:
The Internet today has been hailed as the single most important invention of the 20th Century. with its increasing popularity as noticed from a greater number of users coming ‘online’ and more services being offered ‘online’ in general the internet now occupies a central role in young educated people’s lives, all over India. with its burgeoning population and rapidly increasing Net penetration, India has caught on to the fancy of Internet marketers or.com companies. Marketers today realize the favorable conditions in terms of the huge size of the young population, increasing literacy rate, growing internet penetration and a fast-track economy. They are ready to exploit the opportunity to reap huge gains and rewards. Marketers also realize that young consumers are becoming increasingly technology savvy and are logging -on now more than ever for purchase of personal necessities besides booking an airline or a railway ticket and the famed information search. Consumers in India spend approximately 6 times as much time on information search online as they do offline. Marketers have been quick to hook on to this opportunity by developing marketing strategies to leverage the increased Internet usage. Their strategies include web banners (Pop ups), search engine marketing, email marketing, and interactive web -based marketing. Internet marketing also helps marketers segment consumers into specific consumer groups based on their visits to specific sites, use of specific services, browsing sites, downloading specific content, and so on etc.,...
33
Ayu Yulianti Putri. "Pengaruh Iklan Produk Di Aplikasi, Promosi Penjualan, Brand Ambassador Shopee, Dan Kualitas Layanan Terhadap Minat Beli Di Marketplace Shopee." Manajemen Kreatif Jurnal 1, no. 4 (2023): 01–14. http://dx.doi.org/10.55606/makreju.v1i4.2080.
Full textAbstract:
After the covid pandemic conditions, new habits and trends in society are slowly starting to change, one of which is the shift from offline to online shopping. Since the pandemic took place, people's offline purchasing power has decreased. Shops or shopping centers are empty of visitors and most prefer to shop online or online. In Indonesia, there are several marketplaces operating such as Shopee, Tokopedia, Bukalapak, Lazada and Bblibli. Shopee Indonesia is the Marketplace with the most visitors in the 4th quarter of 2022. With an average of 191.60 million visitors. So, currently Shopee is the most popular and visited Marketplace. As a company, Shopee uses various marketing channels to increase consumer buying interest. In this study, researchers analyzed the influence of advertising in the Shopee application, sales promotions, brand ambassadors, and service quality on consumer buying interest in the Shopee application. This quantitative study took data from 384 Shopee users who were analyzed using measurement model evaluation analysis which included validity and reliability tests, and structural model testing which included the Goodness of Fit Model and hypothesis testing. In the first stage of analysis, all variables are declared valid and reliable. Then in the second analysis stage, it shows that product advertisements in applications, sales promotions, brand ambassadors and service quality carried out by Shopee have an effect on consumer buying interest to shop on the Shopee application.
34
Putra, Made Irvan Mahendra, Sephy Lavianto, and I. Made Artana. "IMPLEMENTASI ANALISIS STP (SEGMENTATION, TARGETING, POSITIONING) PADA USAHA KUE TRADISIONAL DJAJE." Jurnal Teknik Informasi dan Komputer (Tekinkom) 5, no. 1 (2022): 78. http://dx.doi.org/10.37600/tekinkom.v5i1.482.
Full textAbstract:
Djaje is a traditional cake business that was founded in 2017. The products that Djaje sells are various wet snacks. The initial strategy used was only offline, such as handing cakes to resellers, but as the number of competitors increased, Djaje's sales declined. This research uses method analysis STP (Segmentation, Targeting, Positioning) the data is then presented with a qualitative descriptive method. The purpose of this study was to determine the results of implementing digital marketing strategies in improving traditional cakes. The results of the implementation of the strategy implemented by adjusting the content of photos, descriptions, posts, and advertisements using STP (Segmentation, Targeting, Positioning) analysis as a basis. By utilizing various digital platforms to reach more potential consumers, Djaje managed to make cake sales increase from October 2021 by Rp. 10,000,000 per month until March 2022 reaching Rp. 25,092,500 with total sales for 6 months of Rp. 105,832,500.
35
Indrata, Daniel Hans. "PENGARUH Penggunaan Media Sosial DAN DIVERSIFIKASI PRODUK TERHADAP PENINGKATAN PENJUALAN UMKM MAKANAN DAN MINUMAN DI SIDOARJO." PERFORMA 5, no. 6 (2021): 466–72. http://dx.doi.org/10.37715/jp.v5i6.1824.
Full textAbstract:
The development of communication technology has developed rapidly because of this many business owners have to adapt in the current technological advances, with the majority of people are accustomed to using social media which has caused a massive shift in introducing products to people who previously focused on using offline media such as newspaper advertisements, banner ads, and others can now be replaced with the use of social media such as Instagram, Whatsapp, and others. Coupled with a new problem, namely the Covid-19 Pandemic which greatly affects offline stores. The author believes that through this problem there is an opportunity to get used to and turn to the use of social media as a means of introducing products and selling. The purpose of this study was to determine whether the use of social media and product diversification had an impact on increasing MSME sales in the Sidoarjo area. The data were obtained by conducting a survey of 100 respondents where the population was businessmen of MSME food and beverage in Sidoarjo by using purposive sampling and distributing questionnaires to people who have characteristics that match the criteria sought. The statistical software used in this study is SPSS version 23 of the results of the study. This states that the use of social media and product diversification has a significant effect on increasing the sales of MSME food and beverages in Sidoarjo.
 Keywords: The Impact of Social Media, Product Diversification, Increased sales, MSME, Adapting to technologies
36
Firmansyah, Alfa Edha, and Suraji . "PROBLEMATIKA PEMENUHAN HAK KONSUMEN DALAM PERATURAN PEMERINTAH NOMOR 80 TAHUN 2019 TENTANG PERDAGANGAN MELALUI SISTEM ELEKTRONIK SERTA PERLINDUNGAN KONSUMEN ATAS POP-UP STORE." Jurnal Privat Law 12, no. 2 (2024): 298. https://doi.org/10.20961/privat.v12i2.52386.
Full textAbstract:
<p><em>This article examines the problems of consumer protection against consumer rights with pop-up stores as an alternative to online shopping that can be done in terms of overcoming violations of consumer rights and solutions that can be done to protect consumers against the disadvantages of online shopping. This research is a normative legal research that is descriptive and applied with a legal approach (statue approach), conceptual approach (conceptual approach) and historical approach (historical approach). Types of legal materials include primary and secondary legal materials. The technique of collecting legal materials is a literature study which will then be studied deductively using a syllogistic logic. The results showed the problems of consumer protection for the rights of consumers to shop online and pop-up stores, first, in that consumers cannot directly test, try, see or touch the goods to be ordered when shopping online. Second, the unclear status of legal subjects of business actors. Third, unclear information about the products offered in the form of misleading advertisements. Fourth, the imposition of an unbalanced risk on guaranteed delivery of goods. Fifth, borderless cross-border transactions raise questions about the mechanism for fulfilling consumer rights and obligations of business actors in transactions between countries. Sixth, there are no statutory provisions or implementing provisions for the pop-up store trading model or O2O business (online to offline or offline to online). </em></p>
37
Ji, Gwang Woon. "Regulation of insurance comparative advertisements: focusing on the legislative cases and disputes in Germany." Korean Insurance Law Association 17, no. 2 (2023): 301–30. http://dx.doi.org/10.36248/kdps.2023.17.2.301.
Full textAbstract:
Comparative advertisements for insurance products can be used to receive selection from potential buyers by delivering accurate information to consumers by clarifying their differentiation through objective comparison of products or services between advertisers and competitors.
 Currently, regulations on comparative advertising of insurance products are governed by the Labeling and Advertising Act in Korea, the Enforcement Decree of the same Act, and the Comparative Advertising Review Guidelines. Through the general law applied to general products and services, regulations in the form of prohibiting unreasonable display and advertising are being enforced even for insurance products. Of course, this regulatory system does not create a large legal vacuum. However, related issues such as the possibility of comparative advertising between offline and online sales channels due to the characteristics of insurance products as legal products and changes in sales channels due to the emergence of online sales channels are derived. Considering these points, this paper reviewed German legislative examples and dispute cases in order to derive implications related to the legal regulations of insurance product comparison advertisements. In particular, this study reviewed the comparative advertising acceptance criteria and related cases under the Unfair Competition Prevention Act, which is a general law on comparative advertising in Germany, and reviewed the requirements and precedents regarding the applicability of comparative advertising between competing companies in relation to insurance products. Based on this, this paper discussed the matters to be considered for the establishment of a regulatory system for insurance product comparison advertising in Korea and the need to establish self-regulatory insurance product comparison advertising guidelines.
38
Tania Mittal, Aditya Dhiman, Pankaj Madan, and Kirti Sharma. "The Interaction of Display Advertisement and E-Wom on Omnichannel Purchase Intention Using Sem: an Age Moderation Effect." International Journal of Professional Business Review 8, no. 5 (2023): e01244. http://dx.doi.org/10.26668/businessreview/2023.v8i5.1244.
Full textAbstract:
Purpose: This study looks at how display advertisements affect customers' Omni-buy intentions and the impact of e-WOM in determining if this influence is reflected in their purchase intentions. Theoretical framework: Consumers' daily lives have grown more reliant on display advertising. Consumers depend on the Internet as a source of readily accessible information regarding advertising and businesses. Consequently, a customer becomes linked and an omnichannel shopper, intending to purchase products both online and offline. Electronic word of mouth (e-WOM) has also emerged as a powerful force that must be understood in the context of the omnichannel buyer. Design/methodology/approach: A survey was performed to confirm the study's assumptions. Consumers who purchase fashion products omnichannel were polled for information. A questionnaire of 28 questions was developed for the study. The questionnaire includes questions about the respondent's age, gender, and educational level. Findings: The results of the study show that there is a link between display advertising, e-WOM, and Omni-Online Purchase Intention. Several suggestions are produced to assist managers in navigating their brand's online presence in a manner that fits their customers' Omni-purchase intention. Research, Practical & Social Implication: Through this investigation, the prevalence of many display ads on consumer purchase intention on the omnichannel market is determined, which contributes to the literature on advertising efficiency. Originality/value: This study would most likely propose a method for market communication to determine how different types of display advertisements influence consumer purchase intentions, allowing firms to better manage the customer experience.
39
Aisyah, Siti. "SIKAP DAN PERILAKU KONSUMEN TERHADAP NATIVE ADVERTISING." AT-TAWASSUTH: Jurnal Ekonomi Islam 5, no. 1 (2020): 204. http://dx.doi.org/10.30829/ajei.v5i1.7948.
Full textAbstract:
The marketing strategy continues to develop. Internet advertising is commonly referred to as e-marketing. Various e-marketing strategies can be done now, for example online advertising. Advertising that used to be offline is now utilizing the internet. One of the formats for online advertising is native ad. Native advertising is a digital advertising format that is still relatively new for online advertising. This study aims to explain how native advertising is used and see how consumers' attitudes towards evaluating native ads. It is recommended to see more than where the original ad can be effectively approved according to marketing objectives. This research uses descriptive analysis technique with random sampling data collection techniques to 420 respondents online. Obtained results from native advertisements that are supported and able to produce positive attitudes and behaviors that benefit marketers or ad owners. Respond to native ads that can provide good information, fun, useful, credible, and do not disturb.
40
Roy, Bidisha, and Abhijit Pandit. "Exploring How Online Consumer-Generated Advertising Impacts Purchase Intention in C2C Marketplace of Education Sector." Kindler XXIII, no. 1&2 (2023): 21. https://doi.org/10.5281/zenodo.10608906.
Full textAbstract:
<em>Private tuitions and coaching classes have been integral part of Indian education system for long. Earlier, private tutors used to promote their courses through consumer-generated advertisements (CGA) via different offline modes especially through newspapers, posters on walls, leaflets etc. Since pandemic, online promotion of private tuitions and coaching classes through CGA in C2C marketplace especially on social media platforms is playing very effective role to generate ‘purchase intention’ and pull consumers. Mode of instruction could be offline or online. The digital revolution spotlights ‘purchase intention’,closely linked to online CGA in C2C marketplaces. Trust in user-generated content, peer influence, quality assurance, and personalization shape it. To thrive in the digital promotion and education landscape, private tutorials and coaching centres need adaptable marketing strategies, improved quality, community engagement, partnerships, and data analytics. Trust on consumer-generated advertising, reviews and ratings, usefulness, heavily influence purchase intention to attract consumers in education sector. Peer influence, grounded in social proof theory, guides choices, affecting purchase decisions. Consumer-generated advertising serves as quality assurance, drawing and reassuring students evaluating educational offerings and usefulness. Algorithms customize recommendations, boosting engagement and purchase intention. Novelty of the work is largely in terms of giving new direction to managerial practice. The understanding and appreciation of the influencers will lead to better performance in present market trend with structural change of the industry. The managerial implication, consumer implication, overall marketing implication of the new avatars of online marketing in service sectorcontribute towards uniqueness of the study.</em>
41
Munawar, Achmad, Erick Harlest Budi R, and Ginta Meirlana. "Perancangan Sistem Informasi Penjualan Alat Kesehatan Berbasis Web Pada PT. Anugrah Tiga Berlian Jakarta." Jurnal Ilmiah ILKOMINFO - Ilmu Komputer & Informatika 6, no. 2 (2023): 144–57. http://dx.doi.org/10.47324/ilkominfo.v6i2.201.
Full textAbstract:
Abstrak: Sejak adanya virus covid-19 ini berbagai alat kesehatan, masker dan obat-obatan sangat dibutuhkan di berbagai kalangan masyarakat, PT. Anugrah Tiga Berlian ini mempunyai banyak cabang, yang menjual berbagai alat kesehatan, oksigen, masker, dan obat-obatan tersedia semua disana. Dalam partai besar maupun kecil siap melayani hingga pengiriman ke luar Jawa. Tapi masih belum banyak konsumen yang mengenal alat kesehatan tersebut. Peneliti dengan menggunakan metode penelitian seperti observasi serta wawancara secara langsung kepada karyawan dan konsumen yang telah datang langsung ke cabang, dan juga menggunakan studi pustaka dari berbagai buku literasi, maupun jurnal ataupun artikel terkait yang ada di internet. Dari berbagai hasil penelitian ini dapat disimpulkan bahwa penjualan masih berjalan secara offline yang sudah tentu saja kalah bersaing dengan sistem penjualan yang sudah berbasis online atau e-commerce yang lain, sehingga untuk penjualan secara offline ini perlu diperbaiki menjadi tidak hanya offline tetapi juga secara online agar mampu bersaing dengan yang lain. Lebih kreatif lagi dalam pembuatan iklan secara online agar menarik konsumen untuk melihat produk-produk yang ada. Dengan merancang Sistem Informasi Berbasis Website menggunakan UML, Web Based, dan pemrograman PHP agar menghasilkan sistem informasi yang cepat, tepat, dan akurat. Sehingga dapat mempermudah proses penjualan, pemesanan dan pengolahan data pada perusahaan, maka pemesanan dan penjualan lebih inovatif dan dapat menginformasikan secara detail produk-produk yang ada pada cabang PT. Anugrah Tiga Berlian.Kata kunci: Alat Kesehatan, E-Commerce, sistem PenjualanAbstract: Since the emergence of the Covid-19 virus, various medical devices, masks, and medicines are urgently needed in various circles of society, PT. Anugrah Tiga Berlian has many branches selling various medical devices, oxygen, masks, and medicines, all of which are available there. In large and small parties ready to serve up to shipments outside Java. However, not many consumers are familiar with these medical devices. Researchers use research methods such as observation and direct interviews with employees and consumers who have come directly to the branch; and also use literature studies from various literacy books, as well as related journals or articles on the internet. From the various results of this study, it can be concluded that sales are still running offline which of course cannot compete with sales systems that are already online or e-commerce-based, so offline sales needs to be improved not only offline but also online so that able to compete with others. Even more creative in making online advertisements to attract consumers to see existing products. By designing a Website-Based Information System using UML, Web-Based, and PHP programming to produce a fast, precise, and accurate information system. So that it can simplify the process of selling, ordering, and data processing at the company, then ordering and selling is more innovative and can inform in detail the products that exist in PT. Anugrah Tiga Berlian.Keywords: Medical Devices, E-Commerce, Sales System
42
Sabirbaeva, Ainura. "NEW WAYS OF MONEY LAUNDERING IN CYBERCRIMES." Review of Law Sciences 8, no. 1 (2024): 84–95. http://dx.doi.org/10.51788/tsul.rols.2024.8.1./uxtw4602.
Full textAbstract:
The article considers modern methods used for laundering criminally obtained funds in the course of committing cybercrimes, and substantiates the necessity to amend the current criminal and administrative legislation for transferring bank card or SIM card numbers to third parties as for the droppers themselves. Since these tools play a key role in hiding traces of crime and money laundering. The article describes the role of droppers and droppers as part of an organized criminal group, as well as criminal schemes that are used to find droppers in the virtual sphere by placing advertisements for employment (obtaining “easy” earnings) or by finding them offline (through acquaintances, among persons with alcohol addiction or persons of no fixed abode). In addition, the article discusses types of dropships or money mules with examples of peculiarities of this or that category. A comparative legal analysis of foreign legislation on liability for the transfer of payment card or SIM card number to third parties (PRC, France, Germany) is made, as well as the practical experience of the PRC in combating money laundering.
43
Meilani, Tantri, and Agus Prio Utomo. "PENGARUH EMOTIONAL MARKETING DAN PRODUCT PERCEPTION TERHADAP BRAND AWARENESS PEMBELI ONLINE SHOP STUDI MAHASISWA FEBI IAIN KENDARI." Robust: Research of Business and Economics Studies 3, no. 2 (2023): 226. http://dx.doi.org/10.31332/robust.v3i2.7893.
Full textAbstract:
This research aims to determine the influence of emotional marketing and product perception on brand awareness of online shop buyers. This research is quantitative research with a survey method. The population in this study were FEBI IAIN Kendari students who often or had shopped at online shops and had seen advertisements/live sales. The sampling technique in this research used a convenience sampling technique with a purposive sampling technique. Data collection was carried out using offline and online questionnaires which had been tested for validity and reliability. Data were analyzed using multiple linear regression test statistics, including the t test, f test and coefficient of determination (R2) to answer the hypothesis. The results of this analysis show that; (1) there is a positive and significant influence between emotional marketing and brand awareness, as evidenced by the calculated t value of 3.320 which is greater than the t table value of 1.985; (2) there is a positive and significant influence between product perception and brand awareness, as evidenced by the t table value of 6.788 which is greater than the t table value of 1.985 Penelitian ini bertujuan untuk mengetahui pengaruh emotional marketing dan product perception terhadap brand awareness pembeli online shop. Penelitian ini merupakan penelitian kuantitatif dengan metode survey. Populasi pada penelitian ini mahasiswa FEBI IAIN Kendari yang sering atau pernah berbelanja di online shop dan telah melihat iklan/live penjualan. Teknik pengambilan sampel dalam penelitian ini menggunakan teknik convienence sampling dengan teknik purposive sampling. Pengumpulan data dilakukan dengan menggunakan kuesioner offline dan online yang telah diuji validitas dan reliabilitasnya. Data dianalisis dengan statistik uji regresi linier berganda, diantaranya uji t, uji f dan koefisien determinasi (R2) untuk menjawab hipotesis. Hasil analisis ini menunjukkan bahwa; (1) terdapat pengaruh positif dan signifikan antara emotional marketing terhadap brand awareness, dibuktikan nilai t hitung sebesar 3,320 lebih besar dari nilai t tabel 1,985; (2) terdapat pengaruh positif dan signifikan antara product perception terhadap brand awareness, dibuktikan dari nilai t tabel 6,788 lebih besar dari nilai t tabel 1,985. A B S T R A C TThis research aims to determine the influence of emotional marketing and product perception on brand awareness of online shop buyers. This research is quantitative research with a survey method. The population in this study were FEBI IAIN Kendari students who often or had shopped at online shops and had seen advertisements/live sales. The sampling technique in this research used a convenience sampling technique with a purposive sampling technique. Data collection was carried out using offline and online questionnaires which had been tested for validity and reliability. Data were analyzed using multiple linear regression test statistics, including the t test, f test and coefficient of determination (R2) to answer the hypothesis. The results of this analysis show that; (1) there is a positive and significant influence between emotional marketing and brand awareness, as evidenced by the calculated t value of 3.320 which is greater than the t table value of 1.985; (2) there is a positive and significant influence between product perception and brand awareness, as evidenced by the t table value of 6.788 which is greater than the t table value of 1.985.
44
Lusia Putri, Siska, Lucy Chairoel, Tri Rachmat Riski, et al. "Utilization of Digital Marketing Content Creator for Promotion of Entrepreneurship." Journal of Community Service and Application of Science 3, no. 1 (2024): 12–18. http://dx.doi.org/10.62769/yejag558.
Full textAbstract:
Technological developments, the use of smartphones and internet access provide innovation in marketing activities. Entrepreneurs have new strategies in marketing the goods they produce which were originally marketed offline and can then be marketed online. Online marketing is one of the digital marketing strategies. Digital marketing activities are an important point in entrepreneurship promotion activities, considering that all forms of activity, especially in the business sector, have gone through the digitalization stage, so understanding in the digital marketing process must be improved so that they are not left behind and goals can continue to be achieved. The use of digital marketing is needed to improve the entrepreneurial marketing skills of students at SMA 7 Padang, SMK 4 Padang, and SMA 3 Tebo, so that students can implement digital marketing and be able to increase their business potential. Digital marketing involves starting from content creation, placing online advertisements, website optimization, email marketing, relations with online media, to becoming a social media admin. One application of digital marketing in business is content creation. This activity provides guidance regarding digital marketing strategies using content creation methods via social media platforms.
45
Arif, Zainal, Hasna Zahira, and Muhamad Zen. "Optimizing the Use of Mobile Banking Service Systems in Attracting Customer Interest at PT Bank Syariah Indonesia." ITQAN: Journal of Islamic Economics, Management, and Finance 1, no. 2 (2022): 53–59. http://dx.doi.org/10.57053/itqan.v1i2.11.
Full textAbstract:
This research aims to determine the optimization of the use of the mobile banking service system in attracting customers' interest. Then, to find out the optimization process carried out by PT Bank Syariah Indonesia KCP Bogor Cileungsi Metland in the m-banking service system to attract customers to use it and the obstacles that arise. There is a solution to it. This study uses qualitative methods with descriptive analysis techniques to collect and find data through observation, interviews, documentation, websites, and books to obtain information and evidence in the research process. As a result, this study received results regarding optimizing the use of the mobile banking service system to attract these customers' interest by introducing more details to customers when opening accounts or other transactions. Then, promote well with advertisements, social media, and other exciting promotions. In addition, the constraints and solutions made by PT Bank Syariah Indonesia KCP Bogor Cileungsi Metland in optimizing the use of mobile banking are usually related to offline applications and depositing funds. The key is to make a report to the nearest branch and notify in detail about the problem until the customer understands.
46
Nasution, Wirayuda, and Solihah Titin Sumanti. "Application Marketing Strategy Using Social Media in the Technology Industry: A Case Study of Gojek, Medan City." Journal of Education, Humaniora and Social Sciences (JEHSS) 6, no. 1 (2023): 16–26. http://dx.doi.org/10.34007/jehss.v6i1.1797.
Full textAbstract:
This study aims to analyze application marketing strategies using social media in the technology industry: a case study of Gojek, Medan City. Gojek has been operating in the city of Medan, which is the capital of North Sumatra Province, Indonesia. With the presence of Gojek in Medan, people can enjoy the various services offered by this company. It's just that Gojek's success in the city of Medan cannot be obtained without a marketing strategy using social media. Therefore, to analyze it using descriptive qualitative research methods. Data collection is done by means of observation, interviews, document analysis, literature study. The results of the study show that advertisements issued by Gojek in the city of Medan utilize social media such as Instagram, Youtube, Twitter, TikTok, Facebook and others. Big ideas that are unique and innovative, then able to be broken down in more detail. There are five strategies for Gojek in Medan City in utilizing social media, namely: 1) Visual and storytelling with an attractive composition; 2) Using continuity in everyday life; 3) The right location for ad placement (both offline and online media); 4) Demographic analysis of specific target markets.
47
Lingga, Nindya Elsanora. "The Influence of Jerome Polin as a Brand Ambassador on Zenius Education Brand Image." MEDIALOG: Jurnal Ilmu Komunikasi 5, no. 1 (2022): 68–75. http://dx.doi.org/10.35326/medialog.v5i1.1260.
Full textAbstract:
EduTech is a technology used as a 4.0 learning media tool. This technology is used to promote education in the digital form. Zenius is one of the educational technologies in Indonesia that is intensively promoting with various marketing communications such as using brand ambassadors and online or offline advertisements to connect services with the public. The purpose of brand ambassadors procurement is to shape consumers' mindset on a brand image. This study aims to determine the effect of Jerome Polin's brand ambassador on Zenius education's brand image. The research method used is quantitative with the type of causal research. The data in this research has been collected by the author through an online questionnaire to 400 respondents according to the criteria of this study. The sampling technique used is non-probability sampling with the purposive sampling method. Researchers used simple linear regression analysis in the data analysis process carried out through IBM SPSS version 25. Based on the results of data analysis, the brand ambassador Jerome Polin (X) had a significant influence on brand image of 0.659 or 65.9% while the other 34.1% influenced by other factors outside of this study.
48
Lipianina-Honcharenko, Khrystyna, Carsten Wolff, Anatoliy Sachenko, Oksana Desyatnyuk, Svitlana Sachenko, and Ivan Kit. "Intelligent Information System for Product Promotion in Internet Market." Applied Sciences 13, no. 17 (2023): 9585. http://dx.doi.org/10.3390/app13179585.
Full textAbstract:
The influence of Internet marketing has grown so much that producers must now reconfigure their businesses from offline operation to online presence simply to meet user expectations. Thus, the development of an intelligent information system for product promotion online is quite relevant. It may lead to automatized selection of competing products and advertising content, a subsequent increase in the effectiveness of advertisements, and a decrease in costs for Internet ad placements. The paper presents the approach for creating an intelligent information system for product promotion in online spaces that makes it possible to reduce advertising costs. A methodology is based on outcomes of own previous studies as well as the flow nature and semantics of data streams. The framework of the proposed intelligent system includes the four key procedures and functions: intelligent formation of keywords for advertising content based on feedback, intelligent formation of product catalogs of online stores, generation of advertising content, and generation of improved advertising content and its targeting generation of text based on keywords. An experimental study confirmed that the effectiveness of posts on social media increased by at least 125%, while the price decreased by 87%.
49
Rao, Rofiqoh Hannum, Muhammad Syahbudi, and Ahmad Muhaisin. "STRATEGY OF COMPETITIVENESS OF MANDAILING NATAL DODOL CULINARY UMKM (A RESEARCH USING THE PENTAHELIX MODEL)." Jurnal Apresiasi Ekonomi 13, no. 1 (2025): 160–68. https://doi.org/10.31846/jae.v13i1.915.
Full textAbstract:
Purpose This article analyzes the external and internal elements that influence the competitiveness strategy of MSME Dodol Khas Mandailing Natal in company growth. The SOAR (Strength, Opportunities, Aspiration, and Result) methodology and the Qualitative Strategic Planning Matrix (QSPM) are used in this article. To develop targeted ambitions, goals, strategies, and commitments to achieve desired results for the company, the SOAR technique is used to identify and evaluate strengths and opportunities. Based on the SOAR matrix analysis conducted, the results of the study produced five alternative strategies, namely: 1). Having outlet facilities to increase sales made by culinary UMKM dodol typical of Mandailing Natal, 2) Conducting sales through resellers as a student empowerment program in exhibitions at educational and public institutions, 3) Forming a UMKM dodol community in Mandailing Natal City, 4) Creating attractive advertisements in the digital world, 5) Empowering UMKM human resources and improving the quality of basic ingredients for making dodol. In addition, the QSPM approach used produces alternative strategies, namely utilizing prime locations and increasing sales by implementing and maximizing promotions both offline and online with a TAS score of 7,100.Keywords: Strategy, Competitiveness, UMKM Dodol, SOAR, QSPM.
50
Kaewnuch, Kanokkarn. "MANAGERIAL GUIDELINES TO INCREASE SERVICE CAPACITY IN THE TOURISM ACCOMMODATION SECTOR IN A DEVELOPING COUNTRY." Humanities & Social Sciences Reviews 7, no. 5 (2019): 209–14. http://dx.doi.org/10.18510/hssr.2019.7526.
Full textAbstract:
developing country, i.e., Thailand 2) to propose managerial guidelines to increase service capacity in the tourism accommodation sector in a remote area in a developing country that depends on the tourism industry for a large share of the national income.
 Methodology: A questionnaire was developed and distributed to 400 tourists to explore their expectations and satisfaction level in terms of the accommodation services they have experienced in a remote area. Mean, standard deviation, T-Test and F-Test were used to analyse the collected data. In-depth interviews were conducted with managers and staff in charge of managing and providing services in the accommodation.
 Main Findings: The study showed that tourists have low expectations, but high levels of satisfaction towards the five aspects of service quality in the tourism accommodation sector in a remote area.
 Implications/Applications: Thus, guidelines were developed to increase service capacity for accommodations, located in a remote area in Thailand and to enhance tourists’ experience to achieve the highest satisfaction levels. Five measures are described below. First, emphasize accountability and trustworthiness. For tourists’ benefits, legal measures should be set to control and manage accommodations that cannot correctly comply with the agreements or terms and conditions of advertisements or promotions. Second, focus on responding to tourists’ demands and their curiosity, staff should always accurately serve their needs. Also, inform and provide short and clear explanations to tourists when any changes occur after finalizing agreements with the tourist. Moreover, the service procedure should be convenient, fast, and simple. Third, increase tourists’ confidence towards accommodation services and staff by pursuing the following manners: honesty, well-mannered, gentle and friendly services with service-minded attitude. Fourth, because sympathy is another key success, encourage staff to show concern, kindness, and willingness to help and treat tourists equally. Finally, highlight the tangible assets such as providing a clean and attractive environment, both inside and outside of the accommodation. Increasing the accommodation’s sense of visibility through both offline and online advertisement and media is important.