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Books on the topic 'Persuasive effect'

Author: Grafiati

Published: 28 May 2022

Last updated: 31 July 2025

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1

Zaytūn, Ḥasan Ḥusayn. The effect of a written persuasive communication on changing attitudes of Egyptian preservice biology teachers toward teaching evolution. Dar al-Maʼrifah al-Jamiʼiyah, 1985.

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2

Gerber, Alan S. The persuasive effects of direct mail: A regression discontinuity approach. National Bureau of Economic Research, 2008.

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3

Lovsin, Tanya. The effects of mood state, issue involvement, and argument strength on responses to persuasive appeals: Does mood state override issue involvement? Laurentian University, 2005.

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4

National University of Singapore. Centre for Advanced Studies, ed. The rhetorics of social science in developing societies. Centre for Advanced Studies, University of Singapore, 1998.

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5

Moran, Richard. Artifice and Persuasion. Oxford University Press, 2017. http://dx.doi.org/10.1093/acprof:oso/9780190633776.003.0003.

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Aristotle is the first philosopher to give sustained attention to metaphor, and this paper is a close reading of the discussion of metaphor his Rhetoric. Aristotle’s remarks on metaphor combine a traditional philosophical mistrust of metaphor and an appreciation of its indispensability in the context of public argument and persuasion. The discussion concentrates on two related questions. First, in the context of persuasion, how should we understand Aristotle’s insistence that successful metaphor achieves its effect in part by “setting something before the eyes” of its audience? And second, why

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6

Copeland, Rita. Emotion and the History of Rhetoric in the Middle Ages. Oxford University Press, 2021. http://dx.doi.org/10.1093/oso/9780192845122.001.0001.

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Rhetoric is an engine of social discourse and the art charged with generating and swaying emotion. The history of rhetoric provides a continuous structure by which we can measure how emotions were understood, articulated, and mobilized under various historical circumstances and social contracts. This book is about how rhetoric in the West from Late Antiquity to the later Middle Ages represented the role of emotion in shaping persuasions. It is the first book-length study of medieval rhetoric and the emotions, coloring in what has largely been a blank space between about 600 CE and the cusp of

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7

Du, Can. The persuasive effects of humorous television advertising. 1991.

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8

Cases on the societal effects of persuasive games. Information Science Reference, 2014.

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9

Clark, Kathy Anne. The effect of gender and topic familiarity on persuasibility. 1988.

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10

Kuenzler, Adrian. Summary of Results. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780190698577.003.0008.

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The persuasive force of the accepted account’s property logic has driven antitrust and intellectual property law jurisprudence for at least the past three decades. It has been through the theory of trademark ownership and the commercial strategy of branding that these laws led the courts to comprehend markets as fundamentally bifurcated—as operating according to discrete types of interbrand and intrabrand competition—a division that had an effect far beyond the confines of trademark law and resonates today in the way government agencies and courts evaluate the emerging challenges of the networ

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11

Madere, Carol M. Celebrity Media Effects: The Persuasive Power of the Stars. Rowman & Littlefield Publishers, Incorporated, 2018.

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12

Bariuad, Yvonne, Elijah Daniel M. Celemen, and Evangeline C. Dano. Persuasive Effects of Instagram Typographic Advertisments among the Millennials. Galda Verlag, 2018.

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13

Cushman, Mark W. The effect of post-event misinformation on event retrieval. 1993.

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14

Cushman, Mark W. The effect of post-event misinformation on event retrieval. 1993.

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15

Iyengar, Shanto. A Typology of Media Effects. Edited by Kate Kenski and Kathleen Hall Jamieson. Oxford University Press, 2014. http://dx.doi.org/10.1093/oxfordhb/9780199793471.013.49.

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This chapter discusses the progression of mass media effects research from early preoccupation with attitude change through minimal effects paradigms to the current resurgence in persuasion research. Implications of contemporary changes in the media environment on media effects research are considered. After surveying and classifying definitions of media effects, the chapter discusses how fundamental transformations in the media environment brought about by information technology may work to reshape scholarly understandings of the relationship between news sources and audiences. The availabili

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16

Wertanen, Deborah A. The effects of music and mood on persuasion. 1993.

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17

Young, Dannagal G. Theories and Effects of Political Humor. Edited by Kate Kenski and Kathleen Hall Jamieson. Oxford University Press, 2014. http://dx.doi.org/10.1093/oxfordhb/9780199793471.013.29.

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As both an art form and a mode of persuasive discourse, the use of political humor dates back to ancient Greece and Rome. For centuries politicians, citizens, and elites have marveled at and even feared its powerful—and magical—influence on public opinion. By reflecting on various approaches to the study of political humor’s content, audience, and impact, this chapter offers scholars multiple ways to consider the effects of political humor on individuals and society. It culminates with a consideration of the latest advances in the study of political humor and humor theory and poses challenges

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18

Young, Dannagal G. Theories and Effects of Political Humor. Edited by Kate Kenski and Kathleen Hall Jamieson. Oxford University Press, 2014. http://dx.doi.org/10.1093/oxfordhb/9780199793471.013.29_update_001.

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As both an art form and a mode of persuasive discourse, the use of political humor dates back to ancient Greece and Rome. For centuries politicians, citizens, and elites have marveled at and even feared its powerful—and magical—influence on public opinion. By reflecting on various approaches to the study of political humor’s content, audience, and impact, this chapter offers scholars multiple ways to consider the effects of political humor on individuals and society. It culminates with a consideration of the latest advances in the study of political humor and humor theory and poses challenges

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19

Porras, Ileana M. The Doctrine of the Providential Function of Commerce in International Law. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780198805878.003.0014.

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This chapter explores the doctrine of the providential function of commerce in the work of Francisco de Vitoria (c. 1492–1546), Alberico Gentili (1552–1608), and Hugo Grotius (1583–1645). In this chapter, I argue that the doctrine’s persuasive power lies in the interplay between two factors. First is the fact that while the doctrine is not in origin a religious doctrine, its elements and its narrative logic carried an unmistakable religious sensibility that became indissolubly associated with international trade. But the doctrine’s true efficacy lies in a more subtle internal effect. In essenc

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20

Gahm, Gregory Alan. The effects of computers, source salience and credibility on persuasion. 1986.

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21

Self versus others: Media, messages, and the third-person effect. Lawrence Erlbaum Associates, 2007.

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22

Andsager, Julie L., and H. Allen White. Self Versus Others: Media, Messages, and the Third-Person Effect. Taylor & Francis Group, 2009.

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23

Andsager, Julie L., and H. Allen White. Self Versus Others: Media, Messages, and the Third-Person Effect. Taylor & Francis Group, 2009.

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24

Andsager, Julie L., and H. Allen White. Self Versus Others: Media, Messages, and the Third-Person Effect. Taylor & Francis Group, 2013.

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25

Andsager, Julie L., and H. Allen White. Self Versus Others: Media, Messages, and the Third-Person Effect. Taylor & Francis Group, 2009.

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26

Milner, Andrew, and J. R. Burgmann. Science Fiction and Climate Change. Liverpool University Press, 2020. http://dx.doi.org/10.3828/liverpool/9781789621723.001.0001.

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Despite the occasional upsurge of climate change scepticism among Anglophone conservative politicians and journalists, there is still a near consensus among climate scientists that current levels of atmospheric greenhouse gas are sufficient to alter global weather patterns to disastrous effect. The resultant climate crisis is simultaneously both a natural and a socio-cultural phenomenon and in this book Milner and Burgmann argue that science fiction occupies a critical location within this nature/culture nexus. Science Fiction and Climate Change takes as its subject matter what Daniel Bloom fa

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27

Andsager, Julie L., and H. Allen White. Self Versus Others: Media, Messages, and the Third-Person Effect. Taylor & Francis Group, 2009.

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28

Andsager, Julie L., and H. Allen White. Self Versus Others: Media, Messages, and the Third-Person Effect. Taylor & Francis Group, 2009.

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29

Andsager, Julie L., and H. Allen White. Self Versus Others: Media, Messages, and the Third-Person Effect. Taylor & Francis Group, 2007.

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30

Suhay, Elizabeth, Bernard Grofman, and Alexander H. Trechsel, eds. The Oxford Handbook of Electoral Persuasion. Oxford University Press, 2019. http://dx.doi.org/10.1093/oxfordhb/9780190860806.001.0001.

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Electoral persuasion rests at the center of the democratic process. Politicians, parties, interest groups, members of the media, and citizens themselves are constantly communicating with one another about electorally relevant topics. These communications will ultimately influence—although not always in predictable ways—voters’ choices and, therefore, election outcomes and the direction of government. Scholarship on this important topic has exploded in recent decades. Yet, there have been relatively few efforts to synthesize the accumulated knowledge. In this volume, we bring together accomplis

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31

Andsager, Julie L., and H. Allen White. Self Versus Others: Media, Messages, and the Third-Person Effect (Lea's Communication). Lawrence Erlbaum, 2007.

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32

Cernea, Ruth Fredman. Almost Englishmen. A wholly owned subsidiary of The Rowman & Littlefield Publishing Group, Inc., 2006. https://doi.org/10.5040/9781666985184.

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Before the Second World War, two golden "promised lands" beckoned the thousands of Baghdadi Jews who lived in Southeast Asia: the British Empire, on which "the sun never set," and the promised land of their religious tradition, Jerusalem. Almost Englishmen studies the less well-known of these destinations. The book combines history and cultural studies to look into a significant yet relatively unknown period, analyzing to full effect the way Anglo culture transformed the immigrant Bagdhadi Jews. England's influence was pervasive and persuasive: like other minorities in the complex society that

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33

Kelleher, Tom. Receiver control of pacing with mass media: Effects on comprehension and persuasion. 1999.

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34

Effect of image and sex on persuasiveness of audiovisual health communication. 1985.

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35

Schwabish, Jonathan. Better Presentations. Columbia University Press, 2017. http://dx.doi.org/10.7312/columbia/9780231175210.001.0001.

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Whether you are a university professor, researcher at a think tank, graduate student, or analyst at a private firm, chances are that at some point you have presented your work in front of an audience. Most of us approach this task by converting a written document into slides, but the result is often a text-heavy presentation saddled with bullet points, stock images, and graphs too complex for an audience to decipher—much less understand. Presenting is fundamentally different from writing, and with only a little more time, a little more effort, and a little more planning, you can communicate yo

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36

Areni, Charles Scott. Differential effects of comparative advertising for an unfamiliar brand: The moderating role of audience elaboration. 1991.

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37

Giver-Johnston, Donna. Claiming the Call to Preach. Oxford University Press, 2021. http://dx.doi.org/10.1093/oso/9780197576373.001.0001.

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Claiming the Call to Preach traces the history of call through the nineteenth century, at a time when the question of women’s call to preach, although seemingly fixed by ecclesial authority and cultural convention, was being raised by courageous women in different settings, through different genres, and to different effect. This book recovers the neglected narrative of women’s call to preach through the historical accounts and rhetorical witness of four groundbreaking women preachers: Jarena Lee, Frances Willard, Louisa Woosley, and Florence Spearing Randolph. Scholarship has been written on w

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38

Clary-Lemon, Jennifer. Planting the Anthropocene: Rhetorics of Natureculture. Utah State University Press, 2019.

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39

Goode, Alastair Ross. The mere exposure effect, its relationship to estimates of memory and its role in understanding advertising persuasion. 2002.

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40

Strader, Marlene K. EFFECTS OF A PERSUASIVE COMMUNICATION ON STUDENTS' ATTITUDES, BELIEFS, INTENTIONS AND BEHAVIORS TO CHOOSE A CAREER AS A REGISTERED NURSE. 1986.

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41

Hartley, Gregory, and Maryann Karinch. Get People to Do What You Want: How to Use Body Language and Words for Maximum Effect. Red Wheel/Weiser, 2019.

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42

Meyer, John C. Understanding Humor through Communication. The Rowman & Littlefield Publishing Group, 2015. https://doi.org/10.5040/9781978740044.

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Understanding Humor through Communication explores theories of humor origin as well as humor functions in human groups and societies through communication. A model of humor decision by individuals is detailed, followed by humor’s emergence in communication. Elements of humor sources (incongruity, superiority, and relief), humor intent (comic or tragic perspectives), and humor perception (ego-involvement, script awareness, bona-fide messages, and non-bona-fide messages) are incorporated. Persuasive, organizational, and interpersonal settings involving humor are explored in depth to consider its

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43

van Kleef, Gerben. Emotions as Agents of Social Influence. Edited by Stephen G. Harkins, Kipling D. Williams, and Jerry Burger. Oxford University Press, 2014. http://dx.doi.org/10.1093/oxfordhb/9780199859870.013.19.

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Emotion is part and parcel of social influence. The emotions people feel shape the ways in which they respond to persuasion attempts, and the emotions people express influence other individuals who observe those expressions. This chapter is concerned with the latter type of emotional influence. Such interpersonal effects of emotional expressions are quite different from the traditionally studied intrapersonal effects of emotional experience. This calls for a new theoretical approach that is dedicated specifically to understanding the interpersonal effects of emotional expressions. I summarize

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44

Johnstone, Ian, and Steven Ratner, eds. Talking International Law. Oxford University Press, 2021. http://dx.doi.org/10.1093/oso/9780197588437.001.0001.

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Talking International Law examines legal argumentation by states and other actors in the settings where it mostly transpires—outside of courts. Challenging the realist assumption that legal argumentation is largely inconsequential, and addressing a gap in scholarship within international law and international relations theory, this book provides a comprehensive analysis of why it occurs, how, where, and to what effect. The volume explores the phenomenon in a range of issue areas, including security, human rights, the environment, trade, and intellectual property. Diplomats and other government

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45

Bucy, Erik P., and Patrick Stewart. The Personalization of Campaigns: Nonverbal Cues in Presidential Debates. Oxford University Press, 2018. http://dx.doi.org/10.1093/acrefore/9780190228637.013.52.

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Nonverbal cues are important elements of persuasive communication whose influence in political debates are receiving renewed attention. Recent advances in political debate research have been driven by biologically grounded explanations of behavior that draw on evolutionary theory and view televised debates as contests for social dominance. The application of biobehavioral coding to televised presidential debates opens new vistas for investigating this time-honored campaign tradition by introducing a systematic and readily replicated analytical framework for documenting the unspoken signals tha

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46

Armstrong, Neil, Alan R. Barker, and Alison M. McManus. Muscle metabolism during exercise. Edited by Neil Armstrong and Willem van Mechelen. Oxford University Press, 2017. http://dx.doi.org/10.1093/med/9780198757672.003.0006.

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Ethical considerations and the lack, until recently, of accessible non-invasive techniques of interrogating exercising muscles have limited research into developmental muscle metabolism during exercise. Current evidence supports an anaerobic/aerobic energy metabolism interplay in exercise in which children present a relatively higher oxidative capacity than adolescents or adults. There is a progressive increase in anaerobic glycolytic flux with age at least into adolescence and, possibly into young adulthood. Independent effects of biological maturation on muscle metabolism during exercise rem

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47

Scobie, Antonia, Mark Gilchrist, Laura Whitney, and Matthew Laundy. Managing antimicrobials on the shop floor. Oxford University Press, 2016. http://dx.doi.org/10.1093/med/9780198758792.003.0005.

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Reducing antimicrobial usage is key to stewardship, reducing adverse effects, and potentially stemming the tide of resistance. Establishment of an antimicrobial team on the shop floor to develop and manage a practical programme is discussed. Suggested methods of reducing antimicrobial usage include preventing initiation of unnecessary antimicrobials by the use of evidence-based guidelines and biomarker-directed clinical pathways, restricting durations to the shortest effective course—with automatic stop orders and separate antibiotic prescription charts, parenteral to oral switch programmes an

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48

McNarry, Melitta A., and Neil Armstrong. Aerobic trainability. Edited by Neil Armstrong and Willem van Mechelen. Oxford University Press, 2017. http://dx.doi.org/10.1093/med/9780198757672.003.0034.

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The key parameters of aerobic fitness are arguably peak oxygen uptake (V̇O2), pulmonary V̇O2 kinetics, blood lactate/ventilatory gas exchange thresholds, and exercise economy. The effects of training on these parameters are well-established in adults but, with the exception of peak V̇O2, data from children and adolescents are sparse and confounded by methodological and ethical issues. It has been hypothesized that children lack trainability due to the existence of a maturation threshold that must be surpassed before training adaptations manifest themselves. While a persuasive theoretical argum

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49

Dukeshire, Steven Richard. Turning up the heat: The effects of fear appeals on sun-protective attitudes, intentions, and behaviours. 1995.

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50

Husemann-Kopetzky, Dr Markus. Handbook on the Psychology of Pricing: 100+ effects on persuasion and influence every entrepreneur, marketer and pricing manager needs to know. Pricing School Press, 2018.

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