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Dissertations / Theses on the topic 'Porter´s five forces analysis'

Author: Grafiati

Published: 4 June 2021

Last updated: 18 February 2022

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1

Škardová, Pavla. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-203793.

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The aim of this diploma thesis is to carry out external and internal analysis of the firm according to selected analytic methods mentioned below. The fractional aim of this thesis is to find out what the preferences of customers are like in present times, when, in order with the needs of the firm, and concurrently with respect to the main aim of this diploma thesis, the research question was defined. On the basis of results of the questionnaire survey, I am able to answer this question. The diploma thesis is divided into two parts, theoretical-methodological part and application part. The theo

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2

Matoušek, Jan. "Hodnocení výkonnosti podniku s využitím EFQM Excelence Model." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377974.

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The master thesis deals with performance evaluation of business corporation PBS POWER EQUIPMENT, s.r.o. This performance evaluation is done through START Model, based on the EFQM Model Excellence. The theoretical part is focused on the description of selected methods of performance evaluation of the company with an emphasis on EFQM Model Excellence. In the practical part PBS POWER EQUIPMENT, s.r.o. is introduced, it's economic activity is presented and on the basis of Model START performance evaluation is made. At the end, series of recommendations to improve the performance of the analyzed co

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3

Brabcová, Sanda. "Strategie podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76406.

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The aim of this thesis is to conduct strategic analysis and create a strategy for travel agency Autoturist a.s. Part of the analysis is research on external environment that includes PEST analysis, 4C method and Porter's five forces analysis. Internal environment is explored especilly with financial analysis, analysis of resources and SWOT analysis. Outcome is to propose concrete strategy for selected company.

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Hrnčířová, Vendula. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-10887.

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Theoretical part of the thesis focuses on explanation of basic terms in the field of strategic management of companies and on the overview of instruments used for strategic analysis of a company. In the practical part i have attempted to make a detailed analysis of the production of buttons in Knoflíkářský průmysl Žirovnice, using PEST analysis and Porter's Five forces model. The aim was to make a decision, based on the analyses, wheter or not to continue producing buttons in the company.

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Křížová, Veronika. "Analýza vybrané firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222729.

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The subject of this thesis is to create a strategic analysis of a company. Theoretical part is focused on definition , such as strategic managament, tools of strategic analysis and also financial instruments. The practical part is using selected methods. The final part includes the evaluation of applied strategies on a selected company Amaron s.r.o.

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Fabisová, Martina. "Analýza vybrané firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-401466.

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Subject of this master´s thesis is the analysis of the chosen company RALU. Using the financial analysis and the analyses of external and internal environment of the company, the actual company condition is determined and on the basis of these results, some suggestions that lead to improvement of company’s status on the labour are proposed.

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Červenková, Veronika. "Rozvoj obchodních aktivit společnosti R.C.P.R. Reality, s. r. o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-319478.

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The thesis focuses on the development of business activities of the company R.C.P.R. Reality. The theoretical basis of the work include a general intruduction of the topic, defining the main concepts, methods and tools used within the business. The practical part contains a presentation of the company, analyzing the current situation and submit their own design solutions to improve it. The aim is propose a final concept and business strategy, leading to the development of the company and consolidate its position in the market.

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8

Kolmanová, Lenka. "Hodnocení ekonomické situace zvolené korporace a návrhy na její zlepšení." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-402146.

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The master´s thesis discusses economical situation of the Agricultural Cooperative Kunžak using selected internal and external analyses, considering specifics of the discipline. The theoretical part explains terms and there are listed formulas which are necessary for next parts of the thesis. In the analytical part the company is presented and then particular analyses are made. Based on the analyses, proposals and recommendations for improvement of economical situation of the company are formulated.

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9

Pištěková, Klára. "Ekonomická analýza podniku TOS VARNSDORF a.s." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-191936.

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The main objective of this Diploma Thesis is to evaluate economic performance of the company TOS VARNSDORF a.s. during the period 2008 -- 2013. The theoretical section provides a general definition of the methods of economic analysis especially those used for strategic and financial analysis. The practical part includes a basic description of the company and application of methods introduced in theoretical section, notably the PEST analysis, Porter's five forces analysis, SWOT analysis, horizontal and vertical analysis of financial statements, ratio analysis including economic value added and

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10

Mužík, Marek. "Ekonomická analýza společnosti GUMOTEX, a.s." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-193641.

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The aim of this Master's Thesis is to carry out economic analysis of chosen company - GUMOTEX, a.s. within years 2008 - 2013. The Thesis is divided into four parts. The introduction provides basic information on the topic and defines the main objectives. The following theoretical and methodological part aims to describe the methods of economic analysis especially those used for strategic and financial analyses. The practical section starts with a short description of the chosen company followed by the appliance of the particular methods and instruments introduced in the theoretical part. In co

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Lisáková, Kristína. "Ekonomická analýza spoločnosti EYELEVEL s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-264336.

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The master thesis deals with the economic analysis of the company EYELEVEL s.r.o. The aim of the thesis is to evaluate economic situation of the company, to identify threats and opportunities that arise from its surrounding. On the basis of the conclusion strengths and weaknesses of the company are formulated with the recommendation in order to improve their current situation. The thesis is split into two parts, theoretical one and practical one. The theoretical part defines theoretical and methodological starting points. The principles and basic terms of the particular methods of financial an

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12

Ečerová, Michaela. "Strategická analýza organizace neziskové organizace Stará škola." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-205665.

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The aim of this Masters thesis is the implementation of the strategic analysis on nongovernmental organization Stará škola, z.s. In first, theoretical part it focuses on the characteristics of the non-profit sector and the methodology used for the strategic analysis. The second part applies this methodology on the organization Stará škola. To analyze the macroenvironment it uses PEST analysis, in the context of microenvironment it focuses on the analysis of competitors, clients and public. This thesis also includes financial analysis, which also focuses on models BAMF and KAMF, which are often

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13

Suchý, Marek. "Marketingová strategie společnosti S.E.N. OKNA A DVEŘE spol. s r.o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-224980.

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The subject of master thesis is to design marketing strategy of S.E.N. OKNA A DVEŘE spol. s r. o. operating in the market with panels for building openings. Thesis works on the knowledge gained in the theoretical part and the information found in the analytical part and proposes strategic and individual tactical marketing activities which contribute to strengthening the company's position in the market.

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Hrnčíř, Filip. "Analýza konkurenčního prostředí společnosti Intelsol s. r. o." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359081.

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This master thesis is focused on analysis of competitive environment of the company Intelsol s.r.o. The goal was to compare companys competition and determining companys competetive advantage. The theoretical part deals with the basic terminology such as competetive environment, SWOT analysis, and Porters five forces framework. The rest of the chapters in theoretical part are dedicated to market segmentation, marketing communication, customer acquisition and customer service. The practical part is describes the company and its major competitors on domestic market. It is internal and external a

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15

Matvijenko, Artem. "Rozvoj obchodních aktivit pro ELEKTROSVIT SVATOBOŘICE, a. s." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377605.

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This diploma thesis – Development of business activities of company ES. – analyzes current position of the selected company. Furthermore, it explores inside and outside environment that influences business activities. Based on the inside and outside analysis of environment there are formulated Opportunities and Threats as well as Strengths and Weaknesses. As a result, SWOT Analysis is presented. The analysis provides proposals of development of business activities of company.

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16

Šesták, Ján. "Analýza vybrané firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223493.

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Analysis of the selected company was made on firm which provides SPA treatment. Results of analysis of external enviroment are negative influence of political and economic factors. Most positive impact have technological factors. Best results of the financial analysis reached indicators of liquidity, debt and indicators of bankruptcy models. Low return of assets and turnover time of claim are deficiencies. Current position of company is very good in terms of financial stability.

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17

Šubrtová, Michaela. "Revize integrovaného systému řízení s ohledem na metody risk managementu." Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2016. http://www.nusl.cz/ntk/nusl-241244.

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The subject of my thesis is to undertake a comprehensive analysis of the current status of the company. In the thesis the economic and risk analysis. For economic analysis is used SWOT analysis, Porter's five forces and PEST analysis. From risk analysis, I selected a fault tree analysis FTA and trouble-free assessment of human activities HRA. FTA is used to identify the possible causes of risk and calculate the probability that an unfavorable risk occurs. HRA analysis is used to evaluate the effects of human error on the system. Based on these analyzes identified shortcomings and to suggest ef

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Prokschová, Annette. "Hodnocení ekonomické situace zvolené korporace a návrhy na její zlepšení." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-417402.

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The master´s thesis deals with the evaluation of the economic situation of the company Textilní zkušební ústav, s.p. in between 2014-2018, proposals and recommendations for its improvement. The theoretical part of the thesis explains the basic concepts and methods used in the practical part. In the analytical part, the company is introduced and individual analyzes are performed. In the last part, measures are proposed to improve the identified condition.

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Ondroušek, David. "Hodnocení ekonomické situace zvolené soukromoprávní korporace pomocí vybraných metod a návrhy na její zlepšení." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-383560.

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This diploma thesis deals with the evaluation of the economic situation of the company REX s.r.o., using selected analytical methods which analyze the internal and external influences, evaluate the overall situation of the company. These methods are supported by a financial analysis that will give you an overview of the financial situation. Based on the results, proposals are made to improve the state of the company.

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Polická, Radka. "Analýza vybraného podnikatelského subjektu pomocí vybraných metod." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-399640.

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The diploma thesis analyzes the company according to selected economic methods. In the theoretical part of the thesis, the individual methods are explained. Especially the PESTEL method, Porter's Five Forces Analysis, McKinsey 7S model and Kralicek Quick Test. In the practical part, these methods are applied for the analysis of company status. The results were used to compile the SWOT analysis. Based on the resulting strategy, suggestions are made to improve the company's current situation.

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Tomášková, Alena. "Strategic Analysis of an Enterprise." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-72271.

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Main theme of this work was to do the strategic analysis of the enterprise Hotel Plzeň with application of analysis and methods, that should show, which strong and weak points has this company and identify her opportunities and threats. To specify it, was the base for the formulation of a strategy, proposals and recommendations for next development. After executed analysis came out, that the enterprise has a lot of strengths, on which it can lean in future and strong it -- for example its staff, costumers and services ; and has many opportunities for using too. The end of work was dedicated to

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Bocková, Kateřina. "Hodnocení ekonomické situace zvolené korporace a návrhy na její zlepšení." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-417403.

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The diploma thesis is focused on the analysis of a chosen company POL, a.s., which operates in the printing industry.. The overall company´s situation is evaluated thanks to the chosen analytical methods which investigate inner and outer company´s surroundings. The suggestions and recommendations leading to the improvement of the observed situation are formulated on the basis of the analyses

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Stejskalová, Markéta. "Analýza návštěvnosti Zoo Brno." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-316862.

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The main aim of this diploma thesis is to analyse visitation of the zoological garden in Brno and to make recommendations which could result in higher values of visitation. The major causes of the fluctuation in visitation are found out and the econometric model is created. Due to this model, we can predict the future values of the reference indicator. In order to determine the interdependence between Zoo Brno attendance and the number of guests accommodated in the South Moravian Region, the econometrics model of South Moravia Region visitation was created too. Based on the analysis of externa

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Bedřich, Lukáš. "Návrh marketingové strategie vybrané společnosti vstupující na český trh." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-433350.

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Táto diplomová práce se zaměřuje na marketingovou analýzu podniku Eltechklima s.r.o. Jejím cílem bylo navrhnout marketingovou strategii pro úspěšný vstup na český trh. Marketingová analýza byla provedena pomocí různých analýz interního a externího prostředí. V závěrečné části jsou formulované konkrétní kroky pro firmu Eltechklima s.r.o., které zlepší vstupní pozici firmy na český trh.

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Tříletá, Jaroslava. "Hodnocení ekonomické situace zvolené korporace a návrhy na její zlepšení." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-402014.

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The subject of this diploma thesis is the analysis of the economic situation of the business entity ITMS plast s.r.o., which deals with the production and distribution plastics products. The selected methods evaluate external and internal environment as well as the financial situation of company. The result of the thesis is the identification of recommendations and suggestions for improvement economic situation of the company.

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Pulkrabová, Magdalena. "Návrh strategie firmy Gentech, s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-4702.

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The aim of this thesis is (i) the introduction of the small company Gentech, s. r. o., which operates in building industry, (ii) the assessment of its current activities, (iii) the internal analysis of the firm, (iv) the analysis of the firm's industry and (v) the external macroenvironment (PEST) analysis. The internal analysis identified the firm's strengths and weaknesses and the external analysis revealed opportunities and threats. A profile of the strengths, weaknesses, opportunities, and threats were generated by means of a SWOT analysis. An industry analysis was performed using a framewo

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Svobodová, Michaela. "Hodnocení ekonomické situace zvolené korporace a návrhy na její zlepšení." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-417401.

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The object of this master´s thesis is to analyse economic situation in the chosen company, which is providing technologies for energetic and automation. The external and internal structure is gradually analyzed. The result of the thesis is the identification of suggestions and recommendations for improvement of the state.

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Vostarková, Šárka. "Strategická analýza s důrazem na klíčové faktory úspěchu pro založení nové společnosti." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-114226.

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This master's thesis deals with strategic management. The aim of this work is to implement a strategic situational analysis of a particular company, using the methods described in the theoretical part. The thesis mainly focuses on the company's key successful factors which will be extrapolated from the strategic situational analysis. It is divided into two parts. The theoretical part presents basic concepts of strategic management, further methods used for strategic situational analysis and technique for evaluation and selection of the strategy. In practical part, described methods are applied

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Hlavničková, Irena. "Hodnocení finanční situace vybrané obchodní korporace." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-241575.

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The master´s thesis is focused on evaluation of financial health of Flexistav s. r. o. The thesis is divided into theoretical part, analysis of current situation and own suggestions. Theoretical part is focused on the description of the financial analysis, internal and external business environment. The part of analysis of current situation contains the application of essential methods to the analysis of financial situation of the company. For problematic areas are proposed possible solutions.

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Papp, Marek. "Strategie rozvoje malého rodinného podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-399726.

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The diploma thesis is focused on development stratégy for family owned company. The first part of the the thesis describes the theoretical knowledge og the topic. Based on theoretical knowledge is then performed analytical part, which assesses the current state and identifies the problems that have been identified. The final part deals with the design of development solutions, namely the introduction of a new storage system.

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Novák, Roman. "Kritická analýza vstupu společnosti na německý trh a porovnání s analýzou expanze společnosti na polský trh." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-234409.

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Tato diplomová práce se věnuje kritické analýze vstupu společnosti Student Agency na německý trh a srovnání s analýzou vstupu téže společnosti na trh polský. V první části se práce zabývá teoretickými poznatky k jednotlivým metodám analýzy provedeným v praktické části této práce. Další část se poté zabývá samotnou společností Student Agency jako takovou, jejím vývojem a všemi službami, které poskytuje konečným zákazníkům. Praktická část poté analyzuje společnost pomocí několika různých marketingových metod, mezi které patří například Porterův model pěti sil nebo SWOT analýza. V závěru práce sh

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Holländerová, Petra. "Analýza vybraného podnikatelského subjektu pomocí vybraných metod." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-319200.

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Diplomová práca je zameraná na analýzu vybraného podnikateľského subjektu Oknoplast Slovensko, s. r.o. Na základe skúmaných analytických metód vnútorného a vonkajšieho prostredia podniku je zhodnotená celková situácia podniku. Pomocou Králičkovho Quick testu je zhodnotená finančná situácia podniku. V závere práce sú uvedené návrhy na zlepšenie momentálnej situácie.

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Sádovská, Kateřina. "Analýza vybraného podnikatelského subjektu pomocí vybraných metod a návrhy na zlepšení zjištěného stavu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-241170.

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The Masters thesis is focused on analysis of the selected company PKS okna a.s. The overal situation of the company is assessed, based on examination of its external and internal environments. Its financial situation is evaluated using Kralicek Quick test. The conclusion is that there are suggestions of improving the current situation.

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Miloševski, Jakub. "Podnikatelský záměr." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-222920.

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Master´s thesis is the proposal of real business plan for the re-opening of a music club Beseda in Hodonín city. Business plan was set in as reactions for proposal of city Hodonín, which is offering zero rental of area associated with operation of a club to potencional client. As a main information source for procesing of this work i used output of consultation with previous user of this club with assumption, that progress of situation of this club is perfectly reflecting current situation on this market.

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Novotná, Alena. "Podnikatelský plán." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-124847.

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Lang, Richard. "Strategická analýza podniku D.I.S., spol. s r.o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223039.

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The goal of this thesis was to do a complete strategic analysis of the company D.I.S., spol. s r.o. in order to asses the options of its further developement. The strategic analysis incorporates external and internal analysis of the company including the assesment of risks and the outcomes of financial analysis. The result of this thesis are suggestions and alternative strategies for the company D.I.S., spol. s r.o.

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Ligurský, Ivo. "Strategie rozvoje rodinného podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-319186.

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The diploma thesis is focused on development strategy for family owned company. The first part of the thesis describes the theoretical knowledge, based on which analytical part is performed, which assesses the current situation and defines the problems that revealed the analysis of the internal and external environment. The last chapter proposes a solution to the current situation. The proces of change takes place using Lewin's change model and an implementation schedule is compiled.

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Černá, Petra. "Hodnocení ekonomické situace zvolené korporace a návrh na její zlepšení." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-402145.

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The object of this master´s thesis is to analyse economic situation in the company Lékárna s. r. o. by used methods. The external and internal structure is gradually analyzed. Furter, Kralick´s Quick Test is performed. The result of the thesis is the identification of suggestions and recommendations for improvement of the state.

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Hrouzková, Lucie. "Posouzení informačního systému firmy a návrh změn." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-442918.

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The diploma thesis deals with the assessment and evaluation of the current state of the information system in the company ABC, s.r.o. Based on the outputs of the analyzes, author of this thesis evaluated the achieved results and then proposed possible solutions which should lead to improved work with the information system and increase the efficiency of its use.

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Zatloukal, Lukáš. "Rozvoj konkurenceschopnosti společnosti Italská dlažba." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-241593.

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This diploma thesis deals with proposals and measures aimed at enhancement of the competitiveness of the company Italská dlažba, which is engaged in import and subsequent sale of Italian pavement and tiles. The final proposals are underpinned by the results of the processed analyses, which are based on theoretical knowledge.

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Polášková, Viktorie. "Hodnocení ekonomické situace zvolené korporace a návrhy na její zlepšení." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-402147.

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The diploma thesis is focused on the analysis of a chosen company that deals with waste treatment and how to use it further. The overall company´s situation is evaluated thanks to the chosen analytical methods which investigate inner and outer company´s surroundings. The suggestions and recommendations leading to the improvement of the observed situation are formulated on the basis of the analyses.

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Kraváriková, Beata. "Podnikatelský plán." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-17218.

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Lucký, Jakub. "Analýza vybraného podnikatelského subjektu pomocí vybraných metod." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-357009.

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Cílem diplomové práce je analýza podnikatelského subjektu Moravia IT s.r.o., která se zabývá především lokalizací softwaru, testováním a příbuzné inženýrské činnosti. Pro zhodnocení společnosti jsou vybrány externí a interní analýzy podniku. V poslední části diplomové práce jsou uvedeny návrhy pro zlepšení současného stavu.

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Křemečková, Tereza. "Ekonomická a strategická analýza Vinařství LAHOFER, a.s a návrhy na zlepšení zjištěného stavu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-241318.

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This Diploma´s thesis deals with complete analysis of company Vinařství LAHOFER, a.s. The thesis includes analyses of SLEPTE, Porter ´s five forces model, fundamental analysis, Kralicek ´s Quick test, chosen indexes of finance analysis and SWOT analysis. On the basis of these analyses have been processed some suggested recommendations, which could improve the current situation of the company.

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Plášilová, Ilona. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-10886.

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In the theoretical part, the thesis focuses on terms related to the strategy of a company and on possibilities and methods used in the analysis itself. The main goal of the practical part of the thesis is to find, if the sales problems and interconnected decline in revenues in a company KSB, spol. s r. o, are caused by competitors and custormes, which is the opinion of its management. To solve the problem I used Porter's Five forces model, which includes other forces (supliers, new entrants and substitutes), that could also play a part in the aforementioned negative situation.

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Špaček, Daniel. "Rozvoj obchodních aktivit společnosti ZETOR TRACTORS a. s." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-442341.

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Following thesis deals with development of business activities of company ZETOR TRACTORS, a. s. on Australian market. First part of the thesis is focused on theory, basic terms, methods and tools used for planning of development of business activities. Current situation of the company and market environment is analyzed after that. Major goal of the thesis is proposal of recommended option for development of current business activities on Australian market.

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Šťastná, Nikola. "Hodnocení ekonomické situace zvolené korporace." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-444219.

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The diploma thesis deals with the evaluation of selected corporations and proposals for solving their current situation. The first part of the thesis explains the basic concepts and methods of use in the analytical part of the work. The second part of the thesis presents the characteristics of the selected subject and proven individual analyzes. In the last part, based on the proven analysis, proposals are made to improve the processed situation of the company.

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Matlas, Michal. "Spokojenost zákazníků s nabízenými službami a produkty vybrané společnosti a návrhy na zvýšení její úrovně." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377389.

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This diploma thesis deals with the issue of customer's satisfaction with the offered services and products of Lakeview café. The thesis is divided into three main parts. The first one describes basic concepts related to the topic. The following analytical part of the thesis will deal with the current situation in the company from customer's point of view, based on the data collected from the questionnaire survey. In the third phase, suggestions and recommendations are presented to increase the satisfaction of visitors of the café in the area of the offered products and services.

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Náplavová, Anna. "Analýza vybraného podnikatelského subjektu pomocí vybraných metod." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-357006.

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Diplomová práce se zaměřuje na komplexní analýzu vybraného podniku NAVZAS s.r.o. Pomocí stanovených analytických metod zkoumajících interní a externí prostředí podniku je zhodnocena celková situace podniku. Současná finanční situace podniku je zhodnocena pomocí Kralickova Quick testu. Na základě provedených analýz jsou v závěru uvedeny návrhy na zlepšení stávající situace firmy na trhu.

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Novotný, Vojtěch. "Podnikatelský plán nového podniku provozujícího automaty na prodej čerstvé šťávy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377636.

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The diploma thesis deals with the creation of a realistic business plan for the establishment of a new company running vending machines which sell fresh fruit and vegetable juices in Brno. The business plan is based upon company's external and internal environment analysis, including its own marketing research of customer demand and preferences. Business proved to be not only economically endurable but also profitable in realistic revenue development.

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