Relevant bibliographies by topics / Public relations marketing strategy

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Public relations marketing strategy'

Author: Grafiati
Published: 7 June 2025
Last updated: 2 August 2025

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Journal articles on the topic "Public relations marketing strategy"

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Royan, Dhea Salsabila. "Strategi Marketing Public Relations Grab Melalui Pembayaran OVO." Reputation: Jurnal Hubungan Masyarakat 4, no. 1 (2021): 13–32. http://dx.doi.org/10.15575/reputation.v4i1.2095.

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ABSTRAK
 
 Dhea Salsabila Royan. Strategi Marketing Public Relations Grab dalam Pembayaran Melalui OVO.
 
 
 Strategi Marketing Public Relations di dalam sebuah perusahaan adalah aspek yang sangat penting yang harus ada dalam suatu perusahaan untuk menjadikan perusahaan tersebut berkembang dan dapat bersaing dengan kompetitor perusahaan lainnya. PT Grab Teknologi Indonesia merupakan sebuah perusahaan yang berkecimpung di dunia teknologi dengan memasarkan jasa-jasa perjalanan berupa ojek online, jasa antar barang dan makanan dan berbagai jenis jasa lainnya yang disajika
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Puspitasari, Desy, and Rulli Nasrullah. "MARKETING PUBLIC RELATIONS PASAR TANI KEMENTERIAN PERTANIAN." EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI 6, no. 1 (2023): 108–15. http://dx.doi.org/10.33822/jep.v6i1.4654.

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Penelitian ini bertujuan untuk menganalisis implementasi strategi marketing Public Relations Pasar Tani dengan rumusan Three Ways Strategy atau Model 3P Philip Kottler. Pasar tani merupakan asosiasi terdiri dari petani yang dibentuk untuk memupuk kemandirian dan kemampuan petani untuk memasarkan sendiri hasil pertaniannya kepada konsumen. Di dalam asosiasi ini, petani diedukasi untuk memproduksi buah dan sayur berkualitas sehingga memberikan kepuasan bagi para pelanggan. Penelitian ini adalah penelitian kualitatif dengan desain deskriptif. Studi kasus merupakan pendekatan yang digunakan dalam
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Naurah Syifa and Tresna Wiwitan. "Strategi Marketing Public Relations Toko Fashion." Bandung Conference Series: Public Relations 3, no. 2 (2023): 650–53. http://dx.doi.org/10.29313/bcspr.v3i2.8552.

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Abstract. Marketing public relations is an activity of identifying, creating, and communicating value and establishing relationships with customers to maximize company profits. Three Ways Strategy is a marketing public relations strategy that can be used as a way to stimulate consumers to purchase products. This research was conducted to determine the push, pull, and pass strategy factors used by ISOOS STUDIOS Stores. This study uses a positivism paradigm, a quantitative method with a qualitative data descriptive study approach or analysis descriptive study. The data collection technique used
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Ristino, Robert J. "Public relations marketing." Health Care Management Review 14, no. 2 (1989): 79–86. http://dx.doi.org/10.1097/00004010-198921000-00010.

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Wiguna, Nathasya Wiguna, and Nathasya Wiguna Dang Eif Dono Darsono. "Marketing Public Relations Melalui Instagram Screamous." Reputation: Jurnal Hubungan Masyarakat 2, no. 4 (2020): 361–80. http://dx.doi.org/10.15575/reputation.v2i4.652.

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ABSTRAK
 Nathasya Wiguna, Marketing Public Relations Melalui Instagram Screamous (Analisis Deskriptif pada Instagram @Screamous_55)
 Media sosial Instagram media dan seiring dengan berkembangnya zaman, Instagram menjadi salah satu media sosial yang cukup diminati untuk kepentingan komunikasi pemasaran, dengan ciri khasnya mengedepankan pesan visual dan audio visual dengan interaktivitas yang tinggi. Marketing Public Relations Instagram Screamous menjadikan instagram sebagai media atau saluran dalam berbisnis salah satunya di bidang fashion. Screamous dalam hal ini memiliki peran akti
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Ristino, Robert J. "Public relations marketing: Applying public relations techniques to the marketing mix." Health Care Management Review 14, no. 2 (1989): 79–85. http://dx.doi.org/10.1097/00004010-198901420-00010.

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I.M. Bayu Mahardika, I Dewa Ayu Hendrawathy Putri, and I Gusti Ngurah Pertu Agung. "IMPLEMENTASI SOSTAC DALAM STRATEGI KOMUNIKASI MARKETING PUBLIC RELATIONS (STUDI DESKRIPTIF KUALITATIF PADA RUANG KREATIF GEDUNG DHARMA NEGARA ALAYA DENPASAR)." Anubhava: Jurnal Ilmu Komunikasi HIndu 3, no. 2 (2023): 474–83. http://dx.doi.org/10.25078/anubhava.v3i2.2708.

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Penelitian ini dilakukan untuk mengetahui komunikasi marketing public relations di Gedung Dharma Negara Alaya Denpasar. Sebagai jawaban atas program yang ditetapkan oleh pemerintah Kota Denpasar dalam wujud Ruang Kreatif Gedung Dharma Negara Alaya Denpasar. Permasalahan yang dikaji dari penelitian ini adalah: 1) Bagaimanakah implementasi SOSTAC dalam strategi komunikasi marketing public relationss pada ruang kreatif Gedung Dharma Negara Alaya Denpasar? 2) Bagaimanakah strategi komunikasi marketing public relationss pada ruang kreatif Gedung Dharma Negara Alaya Denpasar? 3) Bagaimanakah kiat-ki
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Priyono, Agung, and Dadi Ahmadi. "Strategi Komunikasi Marketing Public Relations Barli Coffee." Jurnal Riset Public Relations 1, no. 1 (2021): 90–95. http://dx.doi.org/10.29313/jrpr.v1i1.306.

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Abstract. Barli Coffee, one of the Coffee Shops in the city of Bandung, which is adjacent to the Art Museum, has a different concept from other Coffee Shop concepts. Entering the era of globalization, competition in various fields is getting real. The success of the performance of Public Relations as an important item of the organization or company tasked with creating and maintaining a positive value or image of the organization is getting higher. When viewed from the marketing mix carried out by Barli Coffee, there are several marketing mixes that are applied to the marketing strategy proces
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Affiyandi, Muhamad Fakhri, Wiryo Setiana, and Lida Imelda Cholidah. "Marketing Public Relations Radio Ardan dalam Mempertahankan Minat Pendengar." Reputation: Jurnal Hubungan Masyarakat 2, no. 4 (2020): 401–20. http://dx.doi.org/10.15575/reputation.v2i4.682.

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Tujuan penelitian ini adalah untuk mengetahui bagaimana Radio Ardan dalam melakukan kegiatan Marketing Public Relations berupa Pull Strategy, Push Strategy, Pass Startegy dalam mempertahankan minat pendengar. Metode yang digunakan dalam penelitian ini adalah studi kasus, untuk mengetahui aspek “how” dan “why” pada Marketing Public Relations yang dilakukan Radio Ardan dalam mempertahankan minat pendengar. Teknik pengumpulan data yang digunakan adalah wawancara mendalam dan observasi partisipatori pasif. Hasil penelitian menunjukkan bahwa Marketing Public Relations yang dilakukan oleh Radio Arda
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Hersta Opiyalana and Rosita Anggraini. "Strategi Marketing Public Relations dalam Membangun Hubungan Mitra Bisnis." Bandung Conference Series: Communication Management 3, no. 3 (2023): 945–52. http://dx.doi.org/10.29313/bcscm.v3i3.9609.

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Abstract. PT Tomo and Son has various products and services, one of which is training and education services which have stopped operating. PT Tomo and Son seeks to reactivate these services by implementing strategies that have been carried out, and continues to want to add and expand in building relationships with business partners. The purpose of this research is to find out the marketing public. and pass strategies. The concept used is a marketing public relations strategy. This study uses a qualitative research method with a descriptive type of research. The primary data collection techniqu
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Dissertations / Theses on the topic "Public relations marketing strategy"

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AlQubaisi, Abdulla Butti. "Public relations as a marketing strategy in the United Arab Emirates." CSUSB ScholarWorks, 2001. https://scholarworks.lib.csusb.edu/etd-project/1923.

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The United Arab Emirates (UAE) became known to the world when oil was discovered. Since that tine, the country has modernized and developed into one of the largest trading centers in the world. The purpose of this research is to identify companies in the UAE who are currently using public relations, and those that would benefit from its use. The objective is to provide marketing managers with the knowledge of the benefits of public relations and how it could be used to advantage in their marketing plans. Primary and secondary data was selected for the study. Primary data consisted of a survey
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Lake, Suzette. "A Consultant’s Analysis of Bond Public Relations and Brand Strategy." ScholarWorks@UNO, 2014. http://scholarworks.uno.edu/aa_rpts/162.

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In order to demonstrate the knowledge and skills acquired during her tenure in the Arts Administration graduate program, the consultant works four hundred and eighty hours as a Social Media and PR intern at Bond Public Relations and Brand Strategy in New Orleans, Louisiana. The following body of work is a consultant’s report written from the perspective of a professional Arts Administrator, and includes the following items: host company profile; description of internship activities; consultant’s contributions and gains; summation of company and industry best practices; host company’s strengths
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Koláček, Kamil. "Komunikační strategie společnosti 3M Česko." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-81924.

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This thesis is focused on marketing communication, specifically on PR communication of 3M Cesko company. Firstly, it provides a theoretical background of marketing, PR and media communication; and secondly, it examines current PR communication of 3M Cesko, and proposes a PR strategy for 2012 (which includes a proposition of media topics in 2012, PR communication tools, and a timeline).
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Kolářová, Lucie. "Komunikační strategie neziskové organizace." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-193771.

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This diploma thesis deals with the problems of communication strategy in a non-profit organisation. The firts part of the thesis discusses background knowledge concerning non-profit organisations, communication, marketing and Public relations and produces the collection of tools and processes for practical use. The second part of the thesis conducts an analysis of the current communication strategy in the inquired organisation. Data analysis also suggests new ways of communication strategy, suitable communication tools and possible ways of publicity and the system of its use. The inquired orga
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Cimbalníková, Eva. "Návrh komunikačního mixu vybrané události v cestovním ruchu – Festival otevřených sklepů." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222662.

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Diplomová práce je zaměřena na komunikační mix vybrané události (eventu). Touto událostí je “Festival otevřených sklepů”, pořádaný neziskovou organizací Nadace Partnerství, o.p.s. ve městě Znojmě v dubnu 2010. Cílem práce je kriticky analyzovat stávající komunikační mix, předložit návrhy na zlepšení současného stavu. Přínosem diplomové práce, po případné implementaci závěrů, by mělo být zvýšení návštěvnosti následujícího “Festivalu otevřených sklepů” na podzim roku 2010.
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Hemmonsbey, Janice Dorothy. "The strategic value of sport to the Cape Town city brand." Thesis, Cape Peninsula University of Technology, 2015. http://hdl.handle.net/20.500.11838/2110.

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Thesis (MTech (Sport Management))--Cape Peninsula University of Technology, 2015.<br>Although the concept of place branding is still relatively new, there is an increasing awareness of the significant impact which sport can have on a city‟s brand. Cities are now considering the addition of sport to their brand traits and are focusing on sport re-imaging, due to the advanced nature of international sport, and the economic and social gains associated with hosting major sport events. The hosting of sport events is increasingly being viewed as part of a broader tourism strategy aimed at enhancing
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Crhová, Kateřina. "Komunikační strategie neziskové organizace." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-204959.

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The main goal of the diploma thesis is to analyze the communication strategy of the non-profit organization Otevřená OKNA, z. ú. including its assessment, and to suggest an optimization of the communication strategy based on this analysis. The real possibilities of non-profit organizations and the environment in which it is located and operates were taken into account. The theoretical part defines and formulates the fundamental findings related to the non-profit sector, non-profit organizations, management, the concept of strategic management, communication, marketing, PR and communication str
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Gallego, Angélica Helena Santini Montes. "CRIANÇA ESPERANÇA: comunicação e marketing da Rede Globo." Universidade Metodista de São Paulo, 2007. http://tede.metodista.br/jspui/handle/tede/767.

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Made available in DSpace on 2016-08-03T12:30:28Z (GMT). No. of bitstreams: 1 Capa e Pre-texto 1.pdf: 369635 bytes, checksum: f2eff0c781ea0598c11709f4e39233a9 (MD5) Previous issue date: 2007-02-15<br>This paper has, as a purpose, to analyze the Criança Esperança Project, by Globo Television Network. It attempts to identify whether it is a philanthropic activity through which the company helps the Brazilian society, by reporting the results and informing on the donations divulged by its own media or a Social Marketing Communication Strategy to promote the organization, in addition to h
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Berková, Lucie. "Analýza marketingové komunikace ve společnosti Vitra Koncept s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-199559.

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The goal of the diploma thesis "Analysis of the Marketing Communication in Vitra Koncept s.r.o." is an analysis of current situation of marketing communication in the company and a recommendation for its further better effectiveness. In the theoretical part marketing communication tools are defined, measurements methods of their effectiveness are described and modern tools which are currently used are mentioned. The applied part uses the knowledge from the theoretical part for the description of the company. The last part of the diploma thesis is devoted to summarize the attained knowledge and
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Cockrum, Jamie B. "A study of strategic marketing in liberal arts II colleges." Virtual Press, 1995. http://liblink.bsu.edu/uhtbin/catkey/955090.

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The purpose of this quantitative study was to survey Liberal Arts II Colleges nationally to determine the strategic marketing orientation adopted by these small, private colleges. A random sample of 198 Liberal Arts II schools were surveyed. Three top administrators at each school, the president, academic dean, and admissions officer, received the mailed surveys. The research instrument - the Academic Marketing Strategy Survey - combined questions on institutional characteristics, administrators' perceptions of the acceptability and effectiveness of college marketing programs, and the Marketin
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Books on the topic "Public relations marketing strategy"

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Hutton, Jim. Marketing communications: Integrated theory, strategy & tactics. Pentagram Pub., 2002.

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Rozas, Daniel Manganaro. Estrategia política: Compatible para marketing y relaciones públicas. Editorial Plus Ultra, 1997.

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Kotler, Philip. Strategic marketing for educational institutions. Prentice-Hall, 1985.

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E, Fishman Benson, ed. Building the dynamic law practice: Strategic marketing, advertising, and public relations for attorneys. Wiley, 1987.

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Leebov, Wendy. Service excellence: The customer relations strategy for health care. American Hospital Pub., 1988.

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David, Guth, and Short Bonnie Poovey, eds. Strategic writing: Multimedia writing for public relations, advertising, sales and marketing, and business communication. Pearson/Allyn and Bacon, 2005.

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Hatch, Mary Jo. Taking brand initiative: How companies can align strategy, culture, and identity through corporate branding. Jossey-Bass, 2008.

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L, Shanklin William, ed. Strategic planning, marketing & public relations, and fund-raising in higher education: Perspectives, readings, and annotated bibliography. Scarecrow Press, 1986.

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Cerquetti, Mara. Marketing museale e creazione di valore: Strategie per l'innovazione dei musei italiani. FrancoAngeli, 2014.

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Kotler, Philip. Strategic marketing for nonprofit organizations. 3rd ed. Prentice-Hall, 1987.

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Book chapters on the topic "Public relations marketing strategy"

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Hart, Norman A. "Marketing Communications." In Strategic Public Relations. Palgrave Macmillan UK, 1995. http://dx.doi.org/10.1007/978-1-349-13481-6_3.

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Kotzaivazoglou, Iordanis, Dimitrios Pascaloudis, Stella Sylaiou, Dafni-Maria Nerantzaki, and Eleni Mantzirtzi. "How Nonprofit Organizations in Greece Are Using Facebook as a Public Relations Tool." In Strategic Innovative Marketing. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-33865-1_22.

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Lima, Vitor. "Biohacking and Bioethical Considerations for Marketing Communication Campaigns." In Public Relations and Strategic Communication in 2050. Routledge, 2024. http://dx.doi.org/10.4324/9781003426653-7.

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Mathauer, Veit. "Einführung von KI in einer Public-Relations-Agentur: Strategie, Tools, Erfahrungen." In KI in Medien, Kommunikation und Marketing. Springer Fachmedien Wiesbaden, 2025. https://doi.org/10.1007/978-3-658-46344-1_9.

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von Samson-Himmelstjerna, Caroline. "Content Analysis in the Research Field of Strategic Health Communication." In Standardisierte Inhaltsanalyse in der Kommunikationswissenschaft – Standardized Content Analysis in Communication Research. Springer Fachmedien Wiesbaden, 2022. http://dx.doi.org/10.1007/978-3-658-36179-2_34.

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AbstractHealth Communication refers to “any type of human communication whose content is concerned with health” while strategic communication can be defined as “the purposeful, normative use of communication functions and discourse processes by organizations to accomplish their missions, visions, and core values”. The main characteristic of strategic communication is the communicator: an organization (in the broadest understanding) operating in the fields of management, marketing, public relations, technical communication, political communication, and information/social marketing campaigns. St
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Larasaty, P. N., M. Lemona, N. P. Pangaribuan, D. Widowati, and M. B. Simanjuntak. "IRES marketing public relations strategy to raise children's environmental awareness through KOMIK SOTA." In Sustainable Development in Creative Industries: Embracing Digital Culture for Humanities. Routledge, 2023. http://dx.doi.org/10.1201/9781003372486-69.

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Lancaster, Geoff, and Paul Reynolds. "Public Relations." In Marketing. Macmillan Education UK, 1998. http://dx.doi.org/10.1007/978-1-349-14039-8_13.

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Lancaster, Geoff, and Paul Reynolds. "Public Relations." In Marketing. Macmillan Education UK, 2004. http://dx.doi.org/10.1007/978-0-230-37409-6_13.

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Shan, Yuxiao. "Research on business development and marketing strategy of POP MART based on SWOT model." In Global Dialogue on Media Dynamics, Trends and Perspectives on Public Relations and Communication. CRC Press, 2024. https://doi.org/10.1201/9781003564966-90.

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Zhao, Hanyu. "An investigation into the internet marketing strategy of the Chinese film “YOLO (You Only Live Once)”." In Global Dialogue on Media Dynamics, Trends and Perspectives on Public Relations and Communication. CRC Press, 2024. https://doi.org/10.1201/9781003564966-91.

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Conference papers on the topic "Public relations marketing strategy"

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Bodi, Diana-Cristina. "COMMUNICATION MODELS IN THE NON-GOVERNMENTAL ORGANIZATIONS." In 11th SWS International Scientific Conferences on SOCIAL SCIENCES - ISCSS 2024. SGEM WORLD SCIENCE, 2024. https://doi.org/10.35603/sws.iscss.2024/s07/39.

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The challenges of the last years have shown that the survival of non-governmental organizations depends on their ability to communicate and to be seen and heard by stakeholders and the general public. This paper describes the results of an exploratory qualitative research, whose main objective was to identify the methods of communication and promotion applied by non-governmental organizations in the social services sector and their implications. The research was carried out in the period 2021- 2023, on a number of 23 non-governmental organizations accredited by the Romanian Government, from Br
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Rachmawati, Farikha, Dian Hutami Rahmawati, and Ahimsa Adi Wibowo. "Ikoy Ikoy Digital Marketing Public Relations Strategy on Instagram." In 3rd International Media Conference 2021 (IMC 2021). Atlantis Press, 2022. http://dx.doi.org/10.2991/assehr.k.220705.003.

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Adnjani, Made, Genta Maghvira, and Trimanah Trimanah. "Islamic Marketing Public Relations Strategy of Universitas Islam Sultan Agung Semarang." In Proceedings of the 1st International Conference on Islamic Civilization, ICIC 2020, 27th August 2020, Semarang, Indonesia. EAI, 2020. http://dx.doi.org/10.4108/eai.27-8-2020.2303192.

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Feng, Haibo, Xuanchen Liu, and Shilun Zhu. "Research on Business Model and Marketing Strategy of China’s Cross-border E-commerce Platform." In 2021 International Conference on Public Relations and Social Sciences (ICPRSS 2021). Atlantis Press, 2021. http://dx.doi.org/10.2991/assehr.k.211020.170.

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Veronica, Veronica, and Lusia Savitri Setyo Utami. "Marketing Public Relations Strategy in Developing Atourin’s Brand Awareness (A Study Through Virtual Tour Events During COVID-19 Pandemic)." In International Conference on Economics, Business, Social, and Humanities (ICEBSH 2021). Atlantis Press, 2021. http://dx.doi.org/10.2991/assehr.k.210805.134.

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Supriadi, Dandi, and Herlina Agustin. "Digital Marketing Strategy as an Endeavour of Public Relations in the Online Media Business - A Study on Indonesian Online Media Tempo.co." In Annual Conference on Social Sciences and Humanities. SCITEPRESS - Science and Technology Publications, 2018. http://dx.doi.org/10.5220/0007416301110118.

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Dobó, Robert. "Military Conflicts and Country Image: The Country Image of Belligerents in Light of Ukraine, a Demographic, Communication Channel and Political Preference Based Perspective." In 29th International Scientific Conference Strategic Management and Decision Support Systems in Strategic Management. University of Novi Sad, Faculty of Economics in Subotica, 2024. http://dx.doi.org/10.46541/978-86-7233-428-9_404.

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Country image is an important aspect in international relations (tourism, products and services, trade etc.) thus a lot of emphasis is put on it from a marketing communication perspective, in order to influence the individuals in their view. According to the aims of the sender, the messages can have a positive or negative effect on how we perceive certain regions or entire countries and their leaders or specific policies. Nye (2004) describes this projection as “soft power” when exporting ideas towards a desired outcome, Herman &amp; Chomsky (2008) stresses that premise of discourse is influen
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Zakaitė, Ernesta, and Rita Jakutienė. "Analysis of the communication of the non-governmental organization "Unikalus gyvenimas" on the social network Facebook." In Applied Scientific Research. Šiaulių valstybinė kolegija / Higher Education Institution, Lithuania, 2023. http://dx.doi.org/10.56131/tmt.2023.2.2.164.

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In a modern organization, successful communication is an extremely important process in order to achieve set goals and aspirations. Proper communication can contribute to the formation of the image, the organization's marketing strategy, reaching target audiences, maintaining relations with the public, and attracting sponsors. The growing popularity of social networks encourages organizations to use this tool more and more actively and communicate in an interactive space. The article analyzes the concept of communication, types, channels and tools of organizational communication. The concept o
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Iachim, Alexandru, and Aureliu Margineanu. "The managerial characteristics of economic entities in the field of agritourism." In Universitas Europaea: Towards a Knowledge Based Society Through Europeanisation and Globalisation. Free International University of Moldova, 2025. https://doi.org/10.54481/uekbs2024.v1.37.

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Domestic tourism is one of the few sectors in the Republic of Moldova that experienced growth during the pandemic. However, this was due to travel restrictions abroad, which redirected domestic demand for tourism services to local providers, including those in rural tourism and agritourism. For this sector to continue its growth trend, a joint effort is needed from both service providers and responsible public institutions, including local public administrations. In addition to facilitating access to funding, promoting these services at both national and international levels, improving legisla
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A, Arora, Mahesh P, and Sreedher R. "The Impact of Public Relations on News Coverage." In International Conference on Advanced Marketing. TIIKM, 2016. http://dx.doi.org/10.17501/icam.2017.1102.

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Reports on the topic "Public relations marketing strategy"

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Compte-Pujol, M., K. Matilla, and S. Hernández. Strategy and Public Relations: a Bibliometric Comparative Study. Revista Latina de Comunicación Social, 2018. http://dx.doi.org/10.4185/rlcs-2018-1280en.

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Amorós Pons, Ana, and Patricia Comesaña Comesaña. Las Relaciones Públicas como estrategia de comunicación en los eventos cinematográficos: los Premios Goya.- Public relations and communication strategy in the film events: Goya Awards. Revista Internacional de Relaciones Públicas, 2012. http://dx.doi.org/10.5783/rirp-3-2012-06-113-130.

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Madroñero, Gabriela, and Paul Capriotti. La etapa de la Estrategia de Comunicación en el proceso de planificación de la comunicación y las relaciones públicas / The stage of Communication Strategy in the planning process of communication and public relations. Revista Internacional de Relaciones Públicas, 2018. http://dx.doi.org/10.5783/rirp-16-2018-10-171-186.

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Ramos Ostios, María José. Relaciones Públicas. 2.0: El uso de los Medios Sociales en la estrategia de comunicación online demarcas ciudad españolas.- Public Relations. 2.0: Using Social Media in the communication online strategy of brands Spanish cities. Revista Internacional de Relaciones Públicas, 2012. http://dx.doi.org/10.5783/rirp-3-2012-04-71-90.

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Pérez-García, Antonia. Turismo y desarrollo socio-económico local: la aplicación de técnicas de relaciones públicas como estrategia de gestión y promoción turística/Tourism and local socio-economic development: the application of public relations techniques as a strategy. Revista Internacional de Relaciones Públicas, 2018. http://dx.doi.org/10.5783/rirp-15-2018-07-107-128.

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Kelly, Luke. Characteristics of Global Health Diplomacy. Institute of Development Studies (IDS), 2021. http://dx.doi.org/10.19088/k4d.2021.09.

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This rapid review focuses on Global Health Diplomacy and defines it as a method of interaction between the different stakeholders of the public health sector in a bid to promote representation, cooperation, promotion of the right to health and improvement of health systems for vulnerable populations on a global scale. It is the link between health and international relations. GHD has various actors including states, intergovernmental organizations, private companies, public-private partnerships and non-governmental organizations. Foreign policies can be integrated into national health in vario
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Garlick, Jeremy, and Anja Senz. Choosing to lose: how US and EU policy decisions contribute to greater Chinese influence in the Global South. EuroHub4Sino, 2025. https://doi.org/10.31175/eh4s.0d53.

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Key takeaways: - Over the last ten years the USA and the EU have not been paying sufficient attention to rising Chinese influence in the Global South. - Studying public opinion survey data reveals that there has been a swing towards China and away from the USA across parts of Africa, the Middle East, and Asia. - This shift comes not from any shift in Chinese policy, but from what the West is – and is not – doing, most notably in connection with the conflicts in Gaza and Ukraine. - Since Trump was inaugurated for the second time in January 2025, decisions to cut aid to the Global South, introdu
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Cunningham, Stuart, Marion McCutcheon, Greg Hearn, Mark Ryan, and Christy Collis. Australian Cultural and Creative Activity: A Population and Hotspot Analysis: Sunshine Coast. Queensland University of Technology, 2020. http://dx.doi.org/10.5204/rep.eprints.136822.

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The Sunshine Coast (unless otherwise specified, Sunshine Coast refers to the region which includes both Sunshine Coast and Noosa council areas) is a classic regional hotspot. In many respects, the Sunshine Coast has assets that make it the “Goldilocks” of Queensland hotspots: “the agility of the region and our collaborative nature is facilitated by the fact that we're not too big, not too small - 330,000 people” (Paddenburg, 2019); “We are in that perfect little bubble of just right of about everything” (Erbacher 2019). The Sunshine Coast has one of the fastest-growing economies in Australia.
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Quality of family planning programme in India: A review of public and private sector. Population Council, 1996. http://dx.doi.org/10.31899/rh1996.1016.

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Increasing attention has been paid to quality of care (QOC) in family planning (FP) during the last few years, and there have been several initiatives to strengthen QOC in FP in the developing world. This paper reviews the quality of the FP program in India’s public and private sectors, and examines six elements: choice of methods, information given to clients, technical competence, interpersonal relations, continuity of care and follow-up, and appropriate constellation of services. Overall, the paper finds that not much attention has been paid to QOC and hence the level is quite low. Evidence
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