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1

Hutton, Jim. Marketing communications: Integrated theory, strategy & tactics. Pentagram Pub., 2002.

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2

Rozas, Daniel Manganaro. Estrategia política: Compatible para marketing y relaciones públicas. Editorial Plus Ultra, 1997.

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3

Kotler, Philip. Strategic marketing for educational institutions. Prentice-Hall, 1985.

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4

E, Fishman Benson, ed. Building the dynamic law practice: Strategic marketing, advertising, and public relations for attorneys. Wiley, 1987.

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5

Leebov, Wendy. Service excellence: The customer relations strategy for health care. American Hospital Pub., 1988.

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6

David, Guth, and Short Bonnie Poovey, eds. Strategic writing: Multimedia writing for public relations, advertising, sales and marketing, and business communication. Pearson/Allyn and Bacon, 2005.

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7

Hatch, Mary Jo. Taking brand initiative: How companies can align strategy, culture, and identity through corporate branding. Jossey-Bass, 2008.

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8

L, Shanklin William, ed. Strategic planning, marketing & public relations, and fund-raising in higher education: Perspectives, readings, and annotated bibliography. Scarecrow Press, 1986.

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9

Cerquetti, Mara. Marketing museale e creazione di valore: Strategie per l'innovazione dei musei italiani. FrancoAngeli, 2014.

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10

Kotler, Philip. Strategic marketing for nonprofit organizations. 3rd ed. Prentice-Hall, 1987.

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11

1944-, Berry Chris, and Pulford Alan, eds. Strategic marketing communications: New ways to build and integrate communications. Kogan Page, 1999.

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12

Kotler, Philip. Strategic marketing for nonprofit organizations. 5th ed. Prentice Hall, 1996.

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13

Kotler, Philip. Strategic marketing for nonprofit organizations. 4th ed. Prentice Hall, 1991.

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14

Yip, George S. Managing global customers: An integrated approach. Oxford University Press, 2007.

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15

Institute of Public Relations (Great Britain), ed. Public relations strategy. Kogan Page, 2001.

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16

Oliver, Sandra. Public Relations Strategy. Kogan Page Publishers, 2007.

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17

Oliver, Sandra. Public Relations Strategy. Kogan Page Publishers, 2010.

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18

Giannini, Gaetan T. Marketing public relations. Pearson Education, 2009.

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19

DiMarco, John. Marketing and Public Relations. Edited by Stephanie Smith. SAGE Publications, Inc., 2024. http://dx.doi.org/10.4135/9781071960738.

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20

Arthur, Armstrong, ed. Net gain: Expanding markets through virtual communities. Harvard Business School Press, 1997.

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21

Arthur, Armstrong, та Chu Tao-kʻai, ред. Wang lu shang chi: Ju ho ching ying hsü ni she chʻün = Net gain : expanding markets through virtual communities. Mai tʻien chʻu pan ku fen yu hsien kung ssu, 1998.

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22

John, Burton, Diana Knott Martinelli, Robert S. Pritchard, and Cylor Spaulding. Cases in Public Relations Strategy. SAGE Publications, Inc, 2019. http://dx.doi.org/10.4135/9781544339931.

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23

Farmer, Jennifer. Extraordinary PR, Ordinary Budget: A Strategy Guide. Berrett-Koehler Publishers, Incorporated, 2017.

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24

Business Marketing: Content Strategy, YouTube Marketing, Google Analytics, Social Media Content Creation, Ethical Marketing, YouTube, Public Relations. Independently Published, 2022.

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25

Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution. Rowman & Littlefield Publishers, Incorporated, 2018.

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26

Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution. Rowman & Littlefield Publishers, Incorporated, 2024.

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27

Quesenberry, Keith A. Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution. Rowman & Littlefield Publishers, Incorporated, 2020.

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28

Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution. Rowman & Littlefield Publishers, Incorporated, 2020.

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29

Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution. Rowman & Littlefield Publishers, Incorporated, 2018.

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30

Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution. Rowman & Littlefield Publishers, Incorporated, 2024.

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31

Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution. Rowman & Littlefield Publishers, Incorporated, 2024.

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32

Strategic Communications: Planning for Public Relations and Marketing. Kendall Hunt Publishing, 2016.

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33

Strategic Communications Planning for Public Relations and Marketing. Kendall Hunt Publishing Company, 2014.

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34

Farmer, Jennifer R. Extraordinary PR, Ordinary Budget: A Strategy Guide. Berrett-Koehler Publishers, Incorporated, 2017.

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35

Strategic Communications Planning for Effective Public Relations and Marketing. 4th ed. Kendall/Hunt Publishing Company, 2004.

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36

Strategic Communications Planning for Effective Public Relations and Marketing. Kendall Hunt Publishing Company, 2008.

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37

Harris, Thomas L. The Marketer's Guide to Public Relations: How Today's Top Companies are Using the New PR to Gain a Competitive Edge (Wiley Series on Business Strategy). Wiley, 1993.

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38

Gregory, Anne. Planning and Managing Public Relations Campaigns: A Strategic Approach. Kogan Page, Limited, 2020.

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39

Planning and Managing Public Relations Campaigns: A Strategic Approach. Kogan Page, Limited, 2020.

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40

Gregory, Anne. Planning and Managing Public Relations Campaigns: A Strategic Approach. Kogan Page, Limited, 2020.

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41

Planning and Managing Public Relations Campaigns: A Strategic Approach. Kogan Page, Limited, 2015.

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42

Planning and Managing Public Relations Campaigns: A Strategic Approach. Kogan Page, Limited, 2015.

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43

Planning and Managing Public Relations Campaigns: A Strategic Approach. Kogan Page, Limited, 2010.

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44

Digital Strategies: Data-Driven Public Relations, Marketing, and Advertising. Oxford University Press, Incorporated, 2021.

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45

Luttrell, Regina, Susan Emerick, and Adrienne Wallace. Digital Strategies: Data-Driven Public Relations, Marketing, and Advertising. Oxford University Press, Incorporated, 2021.

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46

The Handbook Of Strategic Public Relations And Integrated Communications. McGraw-Hill, 2011.

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47

Schnee, Christian. Political Reputation Management: The Strategy Myth. Taylor & Francis Group, 2014.

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48

Schnee, Christian. Political Reputation Management: The Strategy Myth. Taylor & Francis Group, 2014.

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49

Marketing strategy and research: Their role in library service development : proceedings of a seminar held at Stamford, Lincolnshire on 28 November 2002. Capital Planning Information, 2003.

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50

80/20 Rule: Lead Generation, Strategy, Mobile Marketing, Pay-Per-Click, Personal Branding, Public Relations, TR5,Search Engine Marketing and Search Engine Optimization . Independently Published, 2022.

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