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Dissertations / Theses on the topic 'Public relations marketing strategy'

Author: Grafiati
Published: 7 June 2025
Last updated: 2 August 2025

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1

AlQubaisi, Abdulla Butti. "Public relations as a marketing strategy in the United Arab Emirates." CSUSB ScholarWorks, 2001. https://scholarworks.lib.csusb.edu/etd-project/1923.

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The United Arab Emirates (UAE) became known to the world when oil was discovered. Since that tine, the country has modernized and developed into one of the largest trading centers in the world. The purpose of this research is to identify companies in the UAE who are currently using public relations, and those that would benefit from its use. The objective is to provide marketing managers with the knowledge of the benefits of public relations and how it could be used to advantage in their marketing plans. Primary and secondary data was selected for the study. Primary data consisted of a survey
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Lake, Suzette. "A Consultant’s Analysis of Bond Public Relations and Brand Strategy." ScholarWorks@UNO, 2014. http://scholarworks.uno.edu/aa_rpts/162.

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In order to demonstrate the knowledge and skills acquired during her tenure in the Arts Administration graduate program, the consultant works four hundred and eighty hours as a Social Media and PR intern at Bond Public Relations and Brand Strategy in New Orleans, Louisiana. The following body of work is a consultant’s report written from the perspective of a professional Arts Administrator, and includes the following items: host company profile; description of internship activities; consultant’s contributions and gains; summation of company and industry best practices; host company’s strengths
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Koláček, Kamil. "Komunikační strategie společnosti 3M Česko." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-81924.

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This thesis is focused on marketing communication, specifically on PR communication of 3M Cesko company. Firstly, it provides a theoretical background of marketing, PR and media communication; and secondly, it examines current PR communication of 3M Cesko, and proposes a PR strategy for 2012 (which includes a proposition of media topics in 2012, PR communication tools, and a timeline).
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Kolářová, Lucie. "Komunikační strategie neziskové organizace." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-193771.

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This diploma thesis deals with the problems of communication strategy in a non-profit organisation. The firts part of the thesis discusses background knowledge concerning non-profit organisations, communication, marketing and Public relations and produces the collection of tools and processes for practical use. The second part of the thesis conducts an analysis of the current communication strategy in the inquired organisation. Data analysis also suggests new ways of communication strategy, suitable communication tools and possible ways of publicity and the system of its use. The inquired orga
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Cimbalníková, Eva. "Návrh komunikačního mixu vybrané události v cestovním ruchu – Festival otevřených sklepů." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222662.

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Diplomová práce je zaměřena na komunikační mix vybrané události (eventu). Touto událostí je “Festival otevřených sklepů”, pořádaný neziskovou organizací Nadace Partnerství, o.p.s. ve městě Znojmě v dubnu 2010. Cílem práce je kriticky analyzovat stávající komunikační mix, předložit návrhy na zlepšení současného stavu. Přínosem diplomové práce, po případné implementaci závěrů, by mělo být zvýšení návštěvnosti následujícího “Festivalu otevřených sklepů” na podzim roku 2010.
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Hemmonsbey, Janice Dorothy. "The strategic value of sport to the Cape Town city brand." Thesis, Cape Peninsula University of Technology, 2015. http://hdl.handle.net/20.500.11838/2110.

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Thesis (MTech (Sport Management))--Cape Peninsula University of Technology, 2015.<br>Although the concept of place branding is still relatively new, there is an increasing awareness of the significant impact which sport can have on a city‟s brand. Cities are now considering the addition of sport to their brand traits and are focusing on sport re-imaging, due to the advanced nature of international sport, and the economic and social gains associated with hosting major sport events. The hosting of sport events is increasingly being viewed as part of a broader tourism strategy aimed at enhancing
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Crhová, Kateřina. "Komunikační strategie neziskové organizace." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-204959.

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The main goal of the diploma thesis is to analyze the communication strategy of the non-profit organization Otevřená OKNA, z. ú. including its assessment, and to suggest an optimization of the communication strategy based on this analysis. The real possibilities of non-profit organizations and the environment in which it is located and operates were taken into account. The theoretical part defines and formulates the fundamental findings related to the non-profit sector, non-profit organizations, management, the concept of strategic management, communication, marketing, PR and communication str
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Gallego, Angélica Helena Santini Montes. "CRIANÇA ESPERANÇA: comunicação e marketing da Rede Globo." Universidade Metodista de São Paulo, 2007. http://tede.metodista.br/jspui/handle/tede/767.

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Made available in DSpace on 2016-08-03T12:30:28Z (GMT). No. of bitstreams: 1 Capa e Pre-texto 1.pdf: 369635 bytes, checksum: f2eff0c781ea0598c11709f4e39233a9 (MD5) Previous issue date: 2007-02-15<br>This paper has, as a purpose, to analyze the Criança Esperança Project, by Globo Television Network. It attempts to identify whether it is a philanthropic activity through which the company helps the Brazilian society, by reporting the results and informing on the donations divulged by its own media or a Social Marketing Communication Strategy to promote the organization, in addition to h
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Berková, Lucie. "Analýza marketingové komunikace ve společnosti Vitra Koncept s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-199559.

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The goal of the diploma thesis "Analysis of the Marketing Communication in Vitra Koncept s.r.o." is an analysis of current situation of marketing communication in the company and a recommendation for its further better effectiveness. In the theoretical part marketing communication tools are defined, measurements methods of their effectiveness are described and modern tools which are currently used are mentioned. The applied part uses the knowledge from the theoretical part for the description of the company. The last part of the diploma thesis is devoted to summarize the attained knowledge and
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Cockrum, Jamie B. "A study of strategic marketing in liberal arts II colleges." Virtual Press, 1995. http://liblink.bsu.edu/uhtbin/catkey/955090.

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The purpose of this quantitative study was to survey Liberal Arts II Colleges nationally to determine the strategic marketing orientation adopted by these small, private colleges. A random sample of 198 Liberal Arts II schools were surveyed. Three top administrators at each school, the president, academic dean, and admissions officer, received the mailed surveys. The research instrument - the Academic Marketing Strategy Survey - combined questions on institutional characteristics, administrators' perceptions of the acceptability and effectiveness of college marketing programs, and the Marketin
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Konečný, David. "Návrh komunikační strategie." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-442878.

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This diploma thesis deals with the elaboration of proposals or improvements in marketing communication of the Dukovany nuclear power plant. The thesis is divided into three main parts. The first part includes necessary theoretical resources for building a communication strategy. The second part comprises of various analyses, which are necessary to obtain information for the concluding part of the thesis. The proposal of the communication strategy itself is based on conclusions of the analyses focused on communication of the operator of the Dukovany NPP and on the selected communication tools c
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Toms, Petr. "Komunikační strategie dřevařské firmy s využitím business modelu canvas." Master's thesis, Česká zemědělská univerzita v Praze, 2016. http://www.nusl.cz/ntk/nusl-260506.

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The aim of my thesis is to define an issue of the business model Canvas now together with its implementation at the certain timber company tools with the help of tools like public relations, analyses of communication mix. In the theoretical part is described business model Canvas in detail and also defined the importance of communication in the market background including the marketing communication tools. In the practical part is with the help of business model analyzed and evaluated the current condition of communication mix at the certain timber company. Finally there are recommended the wa
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Chou, I.-Ling. "Public relations plan for nonprofit organization: Tzu Chi Foundation." CSUSB ScholarWorks, 2003. https://scholarworks.lib.csusb.edu/etd-project/2470.

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Tuč, David. "Návrh komunikační strategie (pro konkrétní firmu, organizaci)." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-221618.

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The diploma thesis concerns a creation of communication strategy for multimedia festival named Lumirova triska 2009. The work includes a summary of basic marketing approaches towards the communication strategy creation, description of its application, former communication analysis and an overview of the current state on the market of festivals involving advertising creation, as well as proposals for communication improvement, managing model of the event and an effectivity assessment from the economical point of view.
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Hubrová, Kateřina. "Návrh marketingové strategie firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2007. http://www.nusl.cz/ntk/nusl-221521.

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Topic master´s thesis is "Suggestion of Marketing strategy of company". The work deals about communication in marketing, where situation of this company is analyse and gives recommendation how to lead it too.
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Drgonec, Igor. "Návrh marketingové strategie pro high-tech firmu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-241470.

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Diploma’s thesis presents usage of marketing and subcategory online marketing to create basic steps or tutorial to start and to rise popularity of mobile applications developed by Programatori s.r.o. and publicity of company as well. In this thesis will be used especially tools of online marketing like social networks, and SEO optimization. These tools will be used during whole life cycle of mobile application.
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Sedlářová, Alena. "Mezinárodní marketingová strategie společnosti ExxonMobil." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-125206.

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Master thesis ExxonMobil International Marketing Strategy deals mainly with brand management and communication strategy of ExxonMobil Corporation and its selected competitors (Royal Dutch Shell plc, BP p.l.c.). Elements of these strategies are compared and based on the SWOT analysis strengths, weakness, opportunities and threats of ExxonMobil strategy are identified. In conclusion, the thesis introduces recommendations for possible changes in ExxonMobil marketing strategy. The work itself is divided into 4 chapters. The first chapter introduces the corporation, its structure and strategy. Seco
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Kozáková, Andrea. "Návrh komunikační strategie pro obchodní firmu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222090.

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The master’s thesis concerns about analyses of existing conditions of Stim tools, PLC., its surroundings and factors influencing its customers. The thesis is based on theoretical knowledge of marketing, which is used for the company description in the practical part of the work. Based on the existing information a proposal of communication strategy for this company is suggested.
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Cronholm, Sanna, and Lund Sanna Everskog. "Våga surfa längre än vad radiovågorna tar er : En undersökning om P4 Kalmars Facebook-sida och dess medlemmar." Thesis, Linnéuniversitetet, Institutionen för samhällsvetenskaper, SV, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-12131.

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The rise of social media has created an endless source of possibilities for companies to interact and connect with their target audiences. As it is a new channel, companies may experience uncertainty on how to use it to its fullest potential. The purpose of this study is to describe how the Public Service radio channel, P4 Kalmar, use its Facebook page and how its members perceive the communication on this platform. We have also presented recommendations on how P4 Kalmar can improve the relationship with its members. To reach our conclusions we have combined theoretical references with a quant
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Tran, Thi Thanh Nga. "Komunikační mix začínající firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222609.

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Master’s thesis deals with the proposal of communication mix for start-up company. This strategy is based on theoretical knowledge of international marketing, marketing communications as well as the analysis from the study of external and internal factors of the company.
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Josková, Michaela. "Návrh komunikační strategie podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-264838.

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The goal of the thesis is an evaluation of a present communication with customers concrete company and proposal of the new communication campaign for the next years. The thesis is separated on a theoretical and practical part. The theoretical part concerns importance of a marketing communication, analysis methods of internal and external background, description of particular tools of a communication mix and it solves budget determination for communication campaign. In the practical part is described the selected company, its current situation analysis of communication mix, customer satisfactio
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Hraběová, Jana. "Marketingová strategie motoristických veletrhů." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222781.

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The subject of this Master´s thesis is a proposal of a marketing strategy for an automotive trade show called "Autotec & Autosalon Brno 2010". The theoretical part focuses on marketing communication and practical use of its individual components. The suggested strategy facilitates the primary goal, which is a provision of planned attendance of the trade fair.
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Nováčková, Lucie. "Komunikační strategie Dětského centra při FTN." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-85782.

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The aim of this diploma thesis is suggestion of communication strategy for the Children's Centre by FTN (non-profit organization). The first part is dedicated to the theoretical definition and explanation of terms from the perspective of non-profit organizations. After a theoretical introduction followed by a practical part of the thesis, which consists of online research and the specific proposed activities for the non-profit organization with regard of the obtained results. Analyzes marketing mix, the current situation and possibilities for its solution.
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Lašáková, Petra. "Návrh marketingové strategie pro cestovní kancelář." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222111.

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I prepared the dissertation to make marketing strategy for travel agency. This strategy is focused to confirm the market position on the travel market, obtain the new clients and keep the current and also increase turnover. It has to may result from the marketing strategy which customers are the most important for the agency to make right advertising plan. It has to be known the ways how to attain the target.
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Kohoutková, Kateřina. "Strategie komunikace s veřejností společnosti Severočeské doly." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-17033.

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The aim of this thesis is to analyze existing communication of the company and, based on field research, evaluate the image of the company as perceived by inhabitants of surrounding villages. The other aim is to make a suggestion for optimization of communication strategy. Underlying aim of the thesis is to assess general function of Public Relations and CSR activities in the field, which is rather demanding in the view of the subject of its activity.
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Economou, Emmanuel. "How institutional pressures influence data-driven corporate communications." Thesis, Queensland University of Technology, 2021. https://eprints.qut.edu.au/209153/1/Emmanuel_Economou_Thesis.pdf.

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This study explores the use of data to guide corporate communications, a practice of which empirical research is limited, and is the first to investigate how institutional pressures influence practitioners in their work. In-depth interviews were conducted with 15 participants from a wide range of organisations in Brisbane, Australia. Additionally, the study illustrates the current state of research on big data in corporate communication in a systematic literature review. The study’s findings indicate that institutional pressures influence data-driven corporate communications and are generally
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Harutjunjan, Ani. "Analýza efektivity vybrané marketingové kampaně." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-199988.

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The aim of the thesis is to evaluate the effectiveness of the selected marketing campaign in the area of telecommunications, on the basis of defining basic criteria for success of the marketing campaign as part of the communications plan of the company. The theoretical part of the thesis is focused on defining the fundamental components of the marketing and the communication mix. Furthermore, theoretical part covering the approaches, methods and indicators for measuring the effectiveness of marketing campaigns, serves as a theoretical basis to schedule and implement the practical part. The pra
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Werth, Ingo. "Fachbibliographie Internet - Public Relations und -Marketing." [S.l. : s.n.], 2005. http://www.bsz-bw.de/cgi-bin/xvms.cgi?SWB11759307.

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Pranckevičiūtė, Jolanta. "Kooperatinės bendrovės „Daržovių centras“ produktų pardavimo rėmimo strategijos formavimas." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2005. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2005~D_20050521_201224-61483.

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The object of research – cooperative “Daržovių centras”. The subject of research – promotion and forces having influence on it. The aim of the work – to prepare promotion strategy for cooperative “Daržovių centras”. The tasks: 1) to estimate forces, influencing marketing and promotion strategy in organization; 2) to analyze theoretical aspects of promotion instrumentality and define relations between them; 3) to identify promotion strategy stages; 4) to analyze environmental forces, influencing promotion; 5) to analyze forces influencing promotion inside organization; 6) to summarize influence
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Chakraborty, Ratula. "Marketing strategy and supply chain relations in grocery retailing." Thesis, Loughborough University, 2018. https://dspace.lboro.ac.uk/2134/33540.

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This submission for PhD by publication consists of a portfolio of nine peer reviewed and published papers. The research presented in the portfolio contributes to theory, knowledge and discussion in the area of retail marketing. The common theme of the papers is competition in grocery retailing, and specifically the way that retail marketing strategy and supply chain relations affects retail competition and outcomes for consumers. While the nine papers share a common approach in how grocery retailers compete through pricing and product choices along with their trading terms with suppliers, each
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Marx, Wolfgang. "Public Relations als Schlüsselinstrument im Marketing von Beratungsunternehmen." Marburg Tectum-Verl, 2006. http://deposit.ddb.de/cgi-bin/dokserv?id=2818446&prov=M&dok_var=1&dok_ext=htm.

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Montagno, Beth L. "Marketing public relations : a multimed[i]a campaign." Virtual Press, 2005. http://liblink.bsu.edu/uhtbin/catkey/1327295.

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This creative project consists of a literature review of material concerning the combination of traditional public relations and advertising tactics with new ideas of multi-media to create a field referred to as marketing public relations. The project also contains a DVD component that includes elements of a marketing public relations campaign designed for a small business in Muncie, Indiana. The DVD is formatted so that elements can be viewed independently and in any order the consumer chooses. This puts the user in charge of what they are viewing or listening to at any time.<br>Department of
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Vrkočová, Pavlína Bc. "Public Relations ve společnosti Qlik.cz." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-1578.

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Diplomová práce se zabývá aktivitami Public Relations ve vybrané organizaci. Teoretická část představuje stručný úvod do problematiky PR. Praktická část se zabývá definováním cílové skupiny a následně přípravou tiskové konference. V práci je také proveden výzkum, který přináší informace o možné budoucí strategii společnosti. Závěrečná kapitola je věnována zhodnocení projektu Public Relations a návrhům na zlepšení pro vybranou společnost.
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Stephansen, Kari. "Diffusion of viral marketing into the world of public relations." Diss., Columbia, Mo. : University of Missouri-Columbia, 2008. http://hdl.handle.net/10355/5715.

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Thesis (M.A.)--University of Missouri-Columbia, 2008.<br>The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on September 15, 2008) Includes bibliographical references.
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Swank, Tonja M. "It's a jungle out there : zoo public relations and marketing." Scholarly Commons, 2011. https://scholarlycommons.pacific.edu/uop_etds/782.

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This study was investigated the public relations and marketing strategy and tactics used by Micke Grove Zoo in the last five years. A case study methodology was used to answer the three research questions. The research analyzed the Zoo's past and current marketing and public relations strategy and efforts. What was collected fell into six categories: Special Exhibits, Programs, Promotional Material and Publications, Volunteer Opportunities, Events and Miscellaneous. It showed that MGZ has stopped some of the programs, events and publications, but has not implemented new ones. What they are doi
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Meravý, Vojtěch. "Marketing a public relations na mezinárodním operním festivalu Smetanova Litomyšl." Master's thesis, Akademie múzických umění v Praze. Hudební fakulta AMU. Knihovna, 2006. http://www.nusl.cz/ntk/nusl-78716.

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The work should explain the specificity of marketing and public relations area in the festival of Smetanova Litomyšl. It begins in the year 1992, when the festival obtained profesional management. This work occupies with festival advertisement, graphic design of festival publications, style of informing the audience and selfpresentation of the festival. It would like to point out some specifics of this traditional festival in relations with public both in the Pardubice region and in the whole Czech republic.
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Muddiman, Ashley. "Harry Potter and the Public Relations Phenomenon." Miami University Honors Theses / OhioLINK, 2007. http://rave.ohiolink.edu/etdc/view?acc_num=muhonors1176155079.

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Hanpongpandh, Peeraya. "A comparison of perceptions of public relations, marketing, and advertising educators toward integrated marketing communications." Virtual Press, 1994. http://liblink.bsu.edu/uhtbin/catkey/917012.

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This thesis sought to answer the research question: How do the top educators in the area of public relations, marketing, and advertising perceive the concept of integrated marketing communications as compared to one another?The mail survey applying Q methodology was sent to 15 top educators in each of the three fields in the United States for a total sample of 45 educators. A total of twenty-five responses were returned representing 55.5 percent of the sample. When the respondents were analyzed by discipline, there were eight responses from the pubic relations educators, nine from the marketin
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West, Chasah E. "Organizational-Public Relations| A Cultural Measure of International Publics." Thesis, University of Louisiana at Lafayette, 2015. http://pqdtopen.proquest.com/#viewpdf?dispub=1594479.

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<p>This thesis aims to measure the dimensions that comprise a relationship between an organization and its public (Organization-Public Relationship) across cultures in order to ascertain which of the dimensions are valued most in those various cultures. Through a historical look at public relations literature, the relatively new theory of Organization-Public Relations is traced, explained, and then applied. O-PR dimensions considered for study are trust, control mutuality, relationship commitment, relationship satisfaction, and face and favor. The study undertaken will be exploratory in nature
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Ni, Lan. "Exploring the value of public relations in strategy implementation employee relations in the globalization process /." College Park, Md. : University of Maryland, 2006. http://hdl.handle.net/1903/3474.

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Thesis (Ph. D.) -- University of Maryland, College Park, 2006.<br>Thesis research directed by: Communication. Title from t.p. of PDF. Includes bibliographical references. Published by UMI Dissertation Services, Ann Arbor, Mich. Also available in paper.
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Yip, Vernon Christopher. "Incorporation of marketing strategy and public life within shopping center design." Thesis, Georgia Institute of Technology, 1995. http://hdl.handle.net/1853/21684.

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Al-Hajri, Hamad Faleh. "Integrating public relations into marketing strategies in the state of Qatar." CSUSB ScholarWorks, 2001. https://scholarworks.lib.csusb.edu/etd-project/1918.

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Xu, Yuanzhong (Victor). "A Study on the Relationship between Public Relations and Brand Strategy." Thesis, Kristianstad University College, Department of Business Administration, 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-3428.

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<p>Brand strategy is a useful way to strengthen competitive competence of products. However, the researches on how to implement a successful brand strategy using public relations were rarely found in the existing literature. </p><p>The main purpose with my dissertation is to investigate the relationship between public relations and brand strategy. In addition, I hope the dissertation can give some suggestions to Chinese companies when they want to implement a brand strategy using public relations. </p><p>A combination of interview and questionnaire was used to find research questions. My sampl
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Bouzanis, Jason. "Quebec's public diplomacy: A study on the conceptual convergence of public diplomacy and public relations." Thesis, University of Ottawa (Canada), 2009. http://hdl.handle.net/10393/28121.

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The thesis expands Signitzer and Coombs' (1992) seminal study on the conceptual convergence of public diplomacy and public relations. Similar to international public relations, public diplomacy serves to transmit infolination, promote influence, create understanding and build relationships. However, a review of the existing academic literature reveals that the public diplomacy/public relations nexus has received insufficient attention from scholars. The purpose of the study is to determine whether there exists a strong enough similarity between the two domains to actively theorize public diplo
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Jonsson, Peder. "Kommunikationsmodeller inom public relations." Doctoral thesis, KTH, Industriell ekonomi och organisation (Inst.), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-205887.

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Once a year for over forty years public relations’ practitioners in Sweden gathers, the political week in Almedalen, in the town of Visby. There they exchange knowledge and experience on all types of subjects using different and common communication models whether they are aware of them or not. The research on communication models is sparse, with one exception: Grunig’s model. Both practitioners and researches believe them to be important, even strategic. But too little knowledge about the models as such negatively impacts the understanding of public relations’ activities. It also contributes
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Kitchen, Philip James. "The developing use of public relations in fast moving consumer goods firms." Thesis, Keele University, 1993. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.320248.

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47

Benjamin, Anne Louise. "Service delivery network strategy for Arrowhead Credit Union." CSUSB ScholarWorks, 2003. https://scholarworks.lib.csusb.edu/etd-project/2170.

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Based on research into the area of financial service delivery it has become obvious that convenience and simplicity are the keys to success in the future as far as delivering financial services to consumers. This thesis discusses how this convenience and simplicity will be accomplished. It also covers the changes that need to be made and the financial impact on the institutions.
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Ashton, Kathleen L. "A survey of the status of marketing and public relations in the Indiana hospital industry." Virtual Press, 1994. http://liblink.bsu.edu/uhtbin/catkey/935923.

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The fields of public relations and marketing are experiencing interdisciplinary assimilation, especially in the health care industry and specifically in hospitals. With the recognition of this basic trend many questions have been raised by public relations practitioners, marketers, and health care administrators dealing with present and anticipated functions of these public relations/marketing departments.To survey the status of public relations and marketing in Indiana hospitals the study's research question became: What is the status of the functions of public relations and marketing in Indi
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Pedersen, Christian E. Payne Michael A. Gagner Cari. "A Security Strategy for the United States of America." Thesis, Pepperdine University, 2015. http://pqdtopen.proquest.com/#viewpdf?dispub=1594924.

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<p> This thesis was written as to meet the requirements and specifications of the Pepperdine School of Public Policy National Security capstone course SPP 607.01. Written in the spirit of the official National Security Strategies created by each Presidential administration, this document looks to analyze policy concerns of the United States, surrounding the Russian Federation. Despite the seemingly endless points of contention between both nations where there interests conflict, there are an abundance of opportunities where both nations&rsquo; interests align. It is within these concurrent int
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Vandekerckhove, Megan V. "Domestic public diplomacy, public relations strategy and foreign policy during the persian gulf war--implications for democracy." [Gainesville, Fla.] : University of Florida, 2004. http://purl.fcla.edu/fcla/etd/UFE0004845.

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