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Journal articles on the topic 'Rural segment'

Author: Grafiati

Published: 3 June 2025

Last updated: 31 July 2025

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1

K, Lakshmi, and Priyanka R. "Rural Entrepreneurship." Shanlax International Journal of Commerce 7, S2 (2019): 53–56. https://doi.org/10.5281/zenodo.2563773.

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The rural population constitutes a major segment in india. The livelihood strategies of this vast segment depend primarily on agriculture and allied activities. Growth in this agriculture sector has shown a declining trend during the last one decade. This has made huge impact on the domestic production, employment, etc.. These problem can be tackled to a certain extent by developing entrepreneurship in rural India .this distinctive challenge and opportunities of developing end in rural location, and also provides the necessary suggestion that can be used in this c

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Pesonen, Juho A. "Segmentation of rural tourists: combining push and pull motivations." Tourism and hospitality management 18, no. 1 (2012): 69–82. http://dx.doi.org/10.20867/thm.18.1.5.

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Rural tourism is an important form of tourism in many countries, including Finland. To understand rural tourists’ behaviour and help tourism companies market their products more efficiently many scholars have segmented rural tourists in several different geographical locations. This study aims to combine segmentation approaches used in earlier studies, namely motivation and benefit segmentation, and segment online rural tourists in Finland. Data is collected in a rural tourism affiliate website and analysed using cluster analysis on tourists’ motivations. Among 727 respondents, four rural tour

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Baldo, Nicola. "Multivariate Regression of Road Segments’ Accident Data in Italian Rural Networks." European Transport/Trasporti Europei, no. 91 (February 2023): 1–11. http://dx.doi.org/10.48295/et.2023.91.6.

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Increasing traffic flows on road infrastructures and the associated comfort and safety problems have led to an increased risk of accidents for road users. To take the proper corrective actions, it is fundamental to analyze the accident phenomenon in all its aspects. The purpose of the current paper was the development of an accident prediction model for rural road segments of Friuli-Venezia Giulia (FVG) Region. The model predicts the accident frequency as a function of Annual Average Daily Traffic (AADT), segment length, and both geometrical and environmental features related to the targeted r

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Pesonen, Juho Antti, and Anja Tuohino. "Activity-based market segmentation of rural well-being tourists." Journal of Vacation Marketing 23, no. 2 (2015): 145–58. http://dx.doi.org/10.1177/1356766715610163.

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Providing well-being and wellness services are growing trends in tourism. Well-being tourism has considerable potential as well with respect to tourism in rural areas. The objective of this article is to study well-being tourists as a heterogeneous market segment via activity-based segmentation in rural areas. Their online information search behaviour is compared to that of other market segments to ensure that the various segments can be targeted online and to elaborate upon the information search behaviour of various activity segments. Using cluster analysis, three different rural tourist seg

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Yan, Xuedong, Bin Wang, Meiwu An, and Cuiping Zhang. "Distinguishing between Rural and Urban Road Segment Traffic Safety Based on Zero-Inflated Negative Binomial Regression Models." Discrete Dynamics in Nature and Society 2012 (2012): 1–11. http://dx.doi.org/10.1155/2012/789140.

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In this study, the traffic crash rate, total crash frequency, and injury and fatal crash frequency were taken into consideration for distinguishing between rural and urban road segment safety. The GIS-based crash data during four and half years in Pikes Peak Area, US were applied for the analyses. The comparative statistical results show that the crash rates in rural segments are consistently lower than urban segments. Further, the regression results based on Zero-Inflated Negative Binomial (ZINB) regression models indicate that the urban areas have a higher crash risk in terms of both total c

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Dr., T. Kalai Selvi. "Retail Marketing in Rural India – Factors in Favour and Strategies." International Journal of Engineering and Management Research 8, no. 6 (2018): 4–11. https://doi.org/10.5281/zenodo.3358442.

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Retail industry now accounting for 10% of the country’s GDP undergoes dynamic changes boosting its growth still further. The sector grows impressively leading to production of wide range of products and services. Rural markets provide great scope for marketers due to increased revenue and purchase power of the rural population in India. The rural income is expected to increase faster due to government policies supporting agriculture and the earning population that has temporarily moved out of rural villages to cities for employment in non-agricultural sectors. Technology in agriculture h

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Brubacher, Jeffrey, Herbert Chan, Shannon Erdelyi, Gordon Lovegrove, and Farhad Faghihi. "Road Safety Impact of Increased Rural Highway Speed Limits in British Columbia, Canada." Sustainability 10, no. 10 (2018): 3555. http://dx.doi.org/10.3390/su10103555.

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Control of vehicle speed is a central tenet of the safe systems approach to road safety. Most research shows that raising speed limits results in more injuries. Advocates of higher speed limits argue that this conclusion is based on older research, that traffic fatalities are decreasing despite higher speed limits, and that modern vehicles are able to safely travel at higher speeds. These arguments were used to justify raising speed limits on rural highways in British Columbia, Canada (July 2014). We used an interrupted time series approach to evaluate the impact of these speed limit increases

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POONAMA,, KUMARI. "SWOT Analysis of Rural Digital Marketing." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 01 (2025): 1–9. https://doi.org/10.55041/ijsrem40449.

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India is a country with nearly three-fourth of its consumers belongs to rural market and 1/2 of the national income move towards from the rural market segment. Digital technology is innovative platform for digital marketing in overall the world. The most significant thing about marketing is that it spread over heterogeneity in rural consumer. The rural marketing in urban and rural areas differs due to geographical region. SWOT analysis is strategic frameworks that help to evaluate the rural marketing in different section and segments that how to social media and different Apps to reach rural a

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Carvalho, Clesiane De Oliveira, Antonio Carlos Dos Santos, and Glauco Rodrigues Carvalho. "Rede Brasil Rural: Inovação no Contexto da Agricultura Familiar." Revista em Agronegócio e Meio Ambiente 8, no. 1 (2015): 79. http://dx.doi.org/10.17765/2176-9168.2015v8n1p79-94.

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A agricultura familiar representa um segmento de grande importância econômica e social para o meio rural brasileiro. Devido a essa importância, observa-se um crescente interesse do governo por esse segmento, que se materializa em forma de políticas públicas. Dessa forma, em 2011, o Ministério do Desenvolvimento Agrário (MDA) criou o Programa Rede Brasil Rural, uma ferramenta virtual que visa facilitar o contato entre as cooperativas e associações de produtores rurais e os fornecedores de insumos, a logística de transporte e os consumidores públicos e privados. O principal objetivo da rede é au

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Vogt, Andrew, and Joe Bared. "Accident Models for Two-Lane Rural Segments and Intersections." Transportation Research Record: Journal of the Transportation Research Board 1635, no. 1 (1998): 18–29. http://dx.doi.org/10.3141/1635-03.

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Data collected from the states of Minnesota and Washington on rural two-lane highways are used to build accident models for segments and three-legged and four-legged intersections stop-controlled on the minor legs. The quantity, quality, and variety of data collected, together with the advanced techniques applied in the analysis, make this study of special interest. Variables include traffic, horizontal and vertical alignments, lane and shoulder widths, roadside hazard rating, channelization, and number of driveways. Models are of negative binomial and extended negative binomial form and yield

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Chowdhary, Nimit, Rahul Pratap Singh Kaurav, and Shailja Sharma. "Segmenting the Domestic Rural Tourists in India." Tourism Review International 24, no. 1 (2020): 23–36. http://dx.doi.org/10.3727/154427220x15791346544761.

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Rural tourism in India is increasingly becoming competitive. Customers expect better services and unique experiences. It is therefore essential for the service providers to better understand the expectations of the visitors and carefully match their offers. Segmentation and targeting of the market are accepted principles of business and there has been a lot of research on the basis of segmentation. The primary objective of this article is to identify the profile of the different clusters (popularly known as segments) of motivations of tourists traveling within rural India. The intention is to

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Jagati, Premlal, and G. D. Gidwani. "A Study on Consumption Pattern in Rural Segment." Asian Journal of Research in Business Economics and Management 8, no. 1 (2018): 1. http://dx.doi.org/10.5958/2249-7307.2018.00001.4.

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Abdel Karim, Enas Ahmed. "Mothers' Knowledge Regarding Vitamin D Deficiency among their Infants in Kerbala Pediatric Teaching Hospital." Journal of Nursing Research,Patient Safety and Practise, no. 46 (November 19, 2024): 22–28. http://dx.doi.org/10.55529/jnrpsp.46.22.28.

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This study aimed to assess the awareness level of mothers with infants concerning Vitamin D utilization. A non-probability purposive sample of 75 mothers participating in the study was selected from the Kerbala Pediatric Teaching Hospital. The data was gathered in two segments: the initial segment concentrated on the demographic information of the mother, while the subsequent segment assessed the mothers' knowledge of vitamin D. The findings indicated that 30.7% of the moms were aged 21-25, 69.3% resided in rural areas, and 32.0% had attained a primary education level. the survey results sugge

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Ms., Prerna Tikku. "OPPORTUNITIES AND PROBLEMS OF RURAL MARKETING IN INDIA." International Journal of Marketing & Financial Management Volume 5, Issue 3, Mar-2017 (2017): pp 01–05. https://doi.org/10.5281/zenodo.581781.

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This paper is attempted to study the opportunities and problems of rural market. Rural Markets are defined as those segments of overall market of any economy, which are distinct from the other types of markets like stock market, commodity markets or Labor economics. The so-called urban markets are crowded and saturated and the share of agriculture in GDP (Gross Domestic Product) is going down but India still lives in her villages. Such a potential market was being ignored by corporate sector and small and medium industries. Hence it is proposed to study the potentiality and problems of rural m

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Obrenic, Jelena. "Is tourism powerful enough to develop Dragacevo villages?" Zbornik Matice srpske za drustvene nauke, no. 151 (2015): 307–17. http://dx.doi.org/10.2298/zmsdn1551307o.

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The growing demand for tourism products in rural settlements is one of the prevailing tendencies in the world. A very important segment of tourism in villages is dealing with this activity within farms. In some villages of Dragacevo, segments of tourism based on the rural environment, rural economy and culture have a long tradition. Their development started in the eighties and it continues today, but this phenomenon is little known from a scientific point of view. Therefore, it is necessary to search the characteristics of households engaged in rural tourism in Dragacevo. Obtained results pro

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Batrićević, Ana Slobodan, Vladan Uroš Joldžić, Vera Đura Stanković, and Nikola Vladan Paunović. "Solving the Problems of Rural as Environmentally Desirable Segment of Sustainable Development." Economic Analysis 51, no. 1-2 (2018): 79. http://dx.doi.org/10.28934/ea.18.51.12.pp79-91.

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The paper highlights key problems of rural development in the context of economic and environmental crisis, with focus on rural areas in Serbia. It emphasizes the link between sustainable rural development and environmental protection, particularly in the fields of organic agriculture, small organic farming and agro-eco tourism. It analyses legislative and strategic documents regulating this issue on universal, European and national level, making suggestions to improve their application. Obstacles for sustainable rural development include: uncultivated agricultural lands, soil pollution, insuf

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Pesonen, Juho Antti. "Testing Segment Stability: Insights from a Rural Tourism Study." Journal of Travel & Tourism Marketing 31, no. 6 (2014): 697–711. http://dx.doi.org/10.1080/10548408.2014.884965.

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Cai, Liping A., Billy Bai, and Alastair M. Morrison. "Meetings and Conventions as a Segment of Rural Tourism." Journal of Convention & Exhibition Management 3, no. 3 (2001): 77–92. http://dx.doi.org/10.1300/j143v03n03_06.

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Stapleton, Steven Y., Anthony J. Ingle, Meghna Chakraborty, Timothy J. Gates, and Peter T. Savolainen. "Safety Performance Functions for Rural Two-Lane County Road Segments." Transportation Research Record: Journal of the Transportation Research Board 2672, no. 52 (2018): 226–37. http://dx.doi.org/10.1177/0361198118799035.

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Safety performance functions (SPFs) were developed for rural two-lane county roadway segments in Michigan. Five years of crash data (2011 to 2015) were analyzed for greater than 6,500 mi of rural county roadways, covering 29 of Michigan’s 83 counties and representing all regions of the state. Three separate models were developed to estimate annual deer-excluded total and injury crashes on rural county roadways: 1) paved federal-aid segments, 2) paved non-federal-aid segments, and 3) paved and gravel non-federal-aid segments with fewer than 400 vpd. To account for the unobserved heterogeneity a

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Jones, Elizabeth G., and Timothy D. Carlson. "Development of Bicycle Compatibility Index for Rural Roads in Nebraska." Transportation Research Record: Journal of the Transportation Research Board 1828, no. 1 (2003): 124–32. http://dx.doi.org/10.3141/1828-15.

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The development of a rural bicycle compatibility index (RBCI) is described. A recent FHWA research project developed a Bicycle Compatibility Index (BCI). This index was developed for urban and suburban roadway segments, and it incorporated those variables that bicyclists typically use to assess how compatible a roadway segment is for travel by bicycle. The FHWA BCI can be used by bicycle coordinators, transportation planners, traffic engineers, and others to evaluate existing facilities. With it, they can determine what improvements may be required, as well as the geometric and operational req

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Thomson, Jessica L., Melissa H. Goodman, and Alicia S. Landry. "Assessment of neighborhood street characteristics related to physical activity in the Lower Mississippi Delta." Health Promotion Perspectives 9, no. 1 (2019): 24–30. http://dx.doi.org/10.15171/hpp.2019.03.

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Background: Physical activity levels were low for pregnant and postpartum participants in a diet and physical activity intervention. To explore micro level characteristics of participants’neighborhoods related to physical activity, an ancillary study was conducted. Methods: This cross-sectional study encompassed the neighborhood street segments of women participating in a diet and physical activity intervention that was conducted in the Lower Mississippi Delta. A neighborhood was defined as all street segments within one-fourth walking mile of a participant’s home address. Street segments were

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Stancu, Bogdan, Octavian Andercou, Daniela Pintea, Aurel Mironiuc, and Dan Alin Pop. "LAPAROSCOPIC SIMULTANEOUS PARTIAL PERICYSTECTOMY AND TOTAL CYSTECTOMY FOR HYDATID LIVER CYSTS – CASE REPORT." Medicine and Pharmacy Reports 88, no. 3 (2015): 415–19. http://dx.doi.org/10.15386/cjmed-416.

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Surgery remains the gold standard for the treatment of patients with echinococcosis, despite significant economic costs, advances in medical treatment and interventional radiology; in the past decades there has been a tendency toward laparoscopic surgery.We present a 66-year-old patient, from a rural area, who was admitted to our service complaining of spontaneous and palpatory pains in the right hypocondrium, headaches and dizziness. Abdominal CT scan highlighted 2 round calcified tumors, one of 7.2 cm diameter (VIIIth segment) with liquid densities, and the other one localized higher, with a

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Sohel Mahmud, S. M., Luis Ferreira, Md Shamsul Hoque, and Ahmad Tavassoli. "Micro Level Speed Choice Behavior on a Rural Highway in an Heterogeneous Traffic Environment: Latent Class Modeling Approach." Transportation Research Record: Journal of the Transportation Research Board 2674, no. 9 (2020): 96–110. http://dx.doi.org/10.1177/0361198120926994.

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The modeling of driver speed choice behavior on a rural highway with heterogeneous traffic environment in a developing country is reported. The study explores the application of a latent class model as an alternative methodological approach, to relate factors such as road geometry, roadside environment, traffic mix and operational characteristics with speed choice at the micro level. In the conventional analysis based on lane-based homogeneous traffic environments, the impact of exogenous variables is kept constant across road segments; whereas those impacts might vary across different segment

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Suri, Pooja, and Swati Chopra. "Genesis of Effective Rural Communication for Development: A Pragmatic Study on India." International Review of Business and Economics 1, no. 1 (2018): 27–45. http://dx.doi.org/10.56902/irbe.2018.1.1.2.

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Rural segment also known as the BOP (Bottom of Pyramid) segment, in India has lately become an area that corporates' just can’t afford to ignore. The dynamics of rural segment is worth studying. The products that are offered to rural consumers may or may not be different, but the way these products are marketed ought to be very different. Marketers always look for innovative ways to make their presence felt. But, what could be the possible communication strategy to reach the huge market at Bottom of the Pyramid. The regional disparities are many and there is a need for customized communication

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Трухачев, Александр, and Aleksandr Trukhachev. "Industry of rural tourism in the Stavropol region." Services in Russia and abroad 9, no. 3 (2015): 22–32. http://dx.doi.org/10.12737/14390.

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Rural tourism - one of the most famous and popular forms of recreation. Many experts note its ability to compete with the leaders of the global tourism - beach and cultural tourism. Stavropol region of the Russian Federation has a high level of agricultural development and rich touristic and recreational potential. The aspiration of small and large private companies to diversify their activities by expanding non-agricultural segment caused the formation and development of rural tourism. A variety of tourism resources and cultural heritage of the Stavropol region allowed entrepreneurs to create

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Nguyen, Dinh Vinh Man, and Anh Tuan Vu. "Roadway departure crashes in Vietnam: identifying the sequence of events, causes, and countermeasures by applying the crash reconstruction technique." IOP Conference Series: Materials Science and Engineering 1289, no. 1 (2023): 012050. http://dx.doi.org/10.1088/1757-899x/1289/1/012050.

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Abstract The horizontal curve segment is where traffic crashes often occur in rural areas of Vietnam. Although many safety countermeasures have been implemented, their effectiveness still needs to improve. The main reason is that the implemented countermeasures are unfit for the crash causes. More specifically, determining crash causes and contributory factors to the severity of crashes needs to be more accurate because of the need for more critical data and specialized analytical tools. This study applies the crash reconstruction technique to simulate, reconstruct, and analyze crashes that oc

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Chikkarangaswamy. "ROLE OF NABARD IN RURAL DEVELOPMENT PROGRAMMES IN KARANATAKA." Shanlax International Journal of Arts, Science and Humanities 6, S2 (2019): 257–62. https://doi.org/10.5281/zenodo.2806950.

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The Indian rural sector is an important segment of the economy. The basic reason for the slow economic development in our country is due to the neglect of this sector. Since this fact was realized by the Indian government in regard to rural development which was given top priority.

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Dimov, Stojce Ilcev. "Implementation of e-education in Africa via space digital video broadcasting system." Bulletin of Electrical Engineering and Informatics 9, no. 3 (2020): 1074–84. https://doi.org/10.11591/eei.v9i3.2137.

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This paper introduces an advanced e-education provision via space systems for Africa or any other regions in remote dispersed communities, such as rural, mining, agriculture, surveying, construction, tourism, military and etc. Based on the specific needs and requirements e-education implies significant broadband applications, interconnectivity, and timely and quality-assured content delivery of service. The e-education solutions of distance learning and training for remote and rural areas, which are beyond range of terrestrial and short distance wireless cellular facilities, cannot provide bro

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Anam, Bassey, Edem Ebong, and Grace Jonathan. "POVERTY AND MATERNAL HEALTH IN THE NIGERIAN RURAL ECONOMY: CHALLENGES AND IMPLICATIONS FOR PUBLIC POLICY." Social Science and Law Journal of Policy Review and Development Strategies 8, no. 1 (2021): 58–73. http://dx.doi.org/10.48028/iiprds/ssljprds.v8.i1.05.

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Maternal death is associated with several factors. One such factor is poverty; the inability of individuals and households to have access to basic needs, especially health care services. Poverty directly affects child survival as it increases the chances of newborn death by 2-4 times. The loss of a woman in the prime and productive part of her life also adversely affects family income and increases the social-economic burden on the man and children. The study seeks to assess the implications of poverty on the maternal health of the Nigerian rural populace. Data are obtained primarily from seco

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Bapat, Dhananjay, S. Sidharthan, and C. Yogalakshmi. "An analysis of financial inclusion initiatives at Odisha Gramya Bank." Emerald Emerging Markets Case Studies 6, no. 3 (2016): 1–20. http://dx.doi.org/10.1108/eemcs-09-2014-0227.

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Subject area Financial Services Marketing, Financial Inclusion, Emerging Market Studies. Study level/applicability The case is suitable for graduate management students in courses such as general management and marketing courses. It is also suitable for a specialised rural marketing course and marketing of financial services. In business schools outside India, the case can be used in a course on marketing strategies for emerging economies. The case is suitable for executive development programmes for the areas pertaining to rural banking, marketing of banking services and financial inclusion p

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Ulloa, Maria C., Juliano M. R. Marques, Jose E. Velasco, Sanchez Philocles, and Ariana P. Torres. "Characterizing the US Market for Salad Mixes through the Lens of Environmental Preferences." HortScience 59, no. 4 (2024): 533–41. http://dx.doi.org/10.21273/hortsci17598-23.

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The consumption of salad mixes has increased because of their convenience and nutritional value, resulting in significant sales increases during the past decade. Conversely, the uses of pest-control chemicals, long-distance transportation of salad mixes, and plastic packaging have raised environmental concerns among “green consumers.” Because proenvironmental products are becoming more widespread, this study delved into market segments of salad mix consumers based on their preferences for proenvironmental labels. Data for this study were collected via a 2020 web-based survey of 2100 salad mix

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Mahmudah, N., WA Pratama, F. Aziz, ZM Ihza, and MA Karim. "Road Traffic Safety Analysis at Unsignalized Intersection of Rural Road in Yogyakarta." Journal of Physics: Conference Series 2989, no. 1 (2025): 012022. https://doi.org/10.1088/1742-6596/2989/1/012022.

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Abstract Based on accident data provided by the National Police of Yogyakarta, the Bantul - Srandakan road segment has been identified as the most accident-prone area in Bantul Regency. Therefore, this study aims to mapping blackspot areas, identifying traffic conflict patterns, and analysing the severity of traffic conflicts employing Traffic Conflict Technique (TCT). The stages of study involved secondary data collection, accident ranking analysis using the Accident Equivalent Number (AEN) method, field surveys to obtain primary data, and TCT analysis to assess potential risks and conflicts

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Bhatter, Param, Louie Cao, Austin Crochetiere, et al. "Using a Macro Lens for Anterior Segment Imaging in Rural Panama." Telemedicine and e-Health 26, no. 11 (2020): 1414–18. http://dx.doi.org/10.1089/tmj.2019.0152.

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Kay, Jonathan J., Timothy J. Gates, and Peter T. Savolainen. "Raising Speed Limits on Rural Highways: Process for Identification of Candidate Nonfreeway Segments." Transportation Research Record: Journal of the Transportation Research Board 2618, no. 1 (2017): 58–68. http://dx.doi.org/10.3141/2618-06.

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Speed limits on rural highways have recently been on an upward trend nationwide as 25 states have increased speed limits on such roadways between 2011 and 2016. In January 2017, Michigan House Bill 4423 (Public Act 445) was signed into law, which required speed limits to be raised from 55 to 65 mph on at least 900 mi of Michigan’s state-maintained nonfreeways. The specific highway segments were to be selected by the Michigan Department of Transportation (DOT) within 1 year of enactment on the basis of an assessment of travel speeds and safety. Research was undertaken to develop a process to se

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Das, Shiv Sankar, Bijaya Bijeta Nayak, Debashree Debadatta Behera, Rita Kumari Sahu, Sasmita Sahu, and Soumya Ranjan Giri. "Sustainable Energy Business Model and Strategies for Marketing of Clean Energy Products in Rural Areas of India." IOP Conference Series: Earth and Environmental Science 1084, no. 1 (2022): 012001. http://dx.doi.org/10.1088/1755-1315/1084/1/012001.

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Abstract Our world’s problem can be resolved with the use of energy. Energy is the fundamental structure for economic development of any area, state, or a country. In today’s world, energy access is a relevant issue. Availability of energy is required to improve health, agricultural productivity, and educational outcomes. The increased need for energy has led to a reliance on large-scale fossil fuel extraction and use. As a result, environmental degradation, pollution, and ecological imbalance have occurred. In order to find a solution, clean energy is vital. As a result, focusing on the shift

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Lee, Chae-Hyeon, and Sang-Won Park. "Segmentation of generation MZ tourist based on constraints in rural tourism." Tourism Sciences Society of Korea 48, no. 3 (2024): 31–50. http://dx.doi.org/10.17086/jts.2024.48.3.31.50.

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This study aimed to identify tourism constraints that generation MZ (Millenials and Generation Z) experiences regarding rural tourism and to explore differences and among clusters based on these constraints. A total of 284 valid responses were used for a two-step clustering process which involved hierarchical cluster analysis to determine the number of clusters and non-hierarchical cluster analysis to determine the clusters. As a result, generation MZ was found to have a lack of interest, environmental discomfort, psychological discomfort, lack of time and financial resources, and peer influen

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Klakocar, Tatjana, and Lazar Pavic. "Seeking wellness in rural tourism value chain: Evidence from Slovenian farm stay." Glasnik Srpskog geografskog drustva 104, no. 1 (2024): 427–50. http://dx.doi.org/10.2298/gsgd2401427k.

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Exploring the connection between agrotourism, rural tourism value chain, and wellness tourism is essential, as the term agrowellness has not yet been well-established in professional and scientific literature. This study aimed to assess the current state of agrowellness offers in farm stays in Slovenia's Eastern Cohesion Region, a less developed tourist area compared to other leading destinations in the country. The study focused on determining if there is a connection between the development of agrowellness offers and the specialized label of a tourist farm that provides a healthy living expe

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M., Periasamy Suresh, Selvakrishna S., V. B. Mathipurani Dr., and D. Divya Prabha Dr. "INNOVATIONS IN RURAL MARKETING IN INDIA: A CRITICAL REVIEW OF SELECT CASES." International Journal of Current Research and Modern Education 4, no. 1 (2019): 12–16. https://doi.org/10.5281/zenodo.2588436.

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The urban markets are crowded and saturated and the share of agriculture in GDP (Gross Domestic Product) is going down but India still lives in her villages. A considerable proportion of the global population resides in the rural pockets of the world. Though this segment constitutes a significant part of the population, it took longer for corporate to make inroads to create market. Hence it is proposed to study the potentiality and early innovations made in Indian Rural Market. As the primitive urban market required some breakthrough innovation to accelerate the process of evolution, this mark

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Fasolino, Tracy, Megan E. Mayfield, Kathleen Valentine, William E. Rosa, and Anne Koci. "Palliative Care in Rural Communities." AJN, American Journal of Nursing 124, no. 8 (2024): 50–55. http://dx.doi.org/10.1097/01.naj.0001027716.70431.35.

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ABSTRACT: Rural communities in the United States are frequently marginalized and misrepresented. These communities face unique challenges, such as limited access to health care, nutritious food, and clean water, that contribute to persistent health disparities. This article presents the CARE (Complex, Access, Resourceful, Extraordinary) framework, which illustrates the dichotomy of rurality—its negative and positive aspects—in order to inform the development of palliative care delivery in rural settings. Various palliative care models are described that address access gaps, bolster provider ca

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Firozkhan, Pathan. "Buying perception and brand awareness of the rural consumer towards branded products." www.pragatipublication.com 7 (December 31, 2021): 47–56. https://doi.org/10.5281/zenodo.5811747.

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Today, talking to rural consumers reveal that their thoughts and ideas are similar to that of urban consumers and Rural is often restricted now to a physical space or geography. Most villages have pakka roads, electrification and proper housing. But crucially, what is important for marketers is that there is a change in the mindset of rural consumers. The per capita consumption in India is much lower than the per capita consumption in other developing markets and one of the reasons for that is that rural consumption, rural penetration and rural frequency are much lower than in the urban segmen

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Russo, Francesca, and Salvatore Antonio Biancardo. "COUNTERMEASURES TO IMPROVE ROAD ALIGNMENT CONSISTENCY OF UNDIVIDED RURAL ROADS." Baltic Journal of Road and Bridge Engineering 12, no. 4 (2017): 211–17. http://dx.doi.org/10.3846/bjrbe.2017.26.

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The research aims to assess the relationships between the crash rates and road consistency. Design consistency assessment is a tool employed by designers to improve road safety. The case study involved a rural two-lane two-way road in Southern Italy located on a flat terrain without spiral transition curves between tangent segments and circular curves. Road alignment consistency was examined in two steps: by adopting standards in force in Italy based on the design speed profile and by plotting operating speed profile to determine the area bounded by the speed profile and the average weighted s

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Jena, Ananya, and Surekha V. Bangal. "A STUDY OF OCULAR MANIFESTATIONS IN HIV POSITIVE PATIENTS AT TERTIARY CARE RURAL HOSPITAL." International Journal of Advanced Research 13, no. 01 (2025): 986–94. https://doi.org/10.21474/ijar01/20285.

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Study Design-Hospital-based Descriptive Cross-Sectional PURPOSE-To study different ocular manifestations in patients who are HIV positive having ocular symptoms and their CD4 count status with respect to ocular manifestations. Methods-A total of 50 HIV positive patients having ocular symptoms were evaluated on basis of detailed history and examination including CD4 count, anterior segment and fundus evaluation. Results-Out of 50 patients in the study, most common presentation was diminution of vision -70%,anterior segment finding was keratouveitis-18% and posterior segment finding was HIV reti

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Easa, Said M. "Improved speed-profile model for two-lane rural highways." Canadian Journal of Civil Engineering 30, no. 6 (2003): 1055–65. http://dx.doi.org/10.1139/l03-021.

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The speed-profile model has been suggested as a valuable tool for evaluating geometric design consistency for two-lane rural highways with isolated and combined horizontal and vertical alignments. The model determines the operating speeds on the speed-change (SC) segment, which is the distance between speed-limiting curves. The speed-limiting curves are the horizontal curves and the limited sight-distance crest vertical curves on horizontal tangents, where the sight distance required by the design guides is not satisfied. The model assumes that deceleration begins where required, which implies

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VukiÄ‡, Milena, and Marija KuzmanoviÄ‡ . "Branding in Serbian Rural Tourism." Journal of Economics and Behavioral Studies 4, no. 11 (2012): 671–76. http://dx.doi.org/10.22610/jebs.v4i11.367.

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To become competitive in the global world market, as a relatively new destination for rural tourism, we need to know how to use existing resources and to prove capable of coping with new challenges. The road to this great accomplishment goes through branding, because only with the help of branding it is possible to achieve recognition of Serbian rural product. That, first, implies a reformatory process of searching for our renewed that is redesigned identity, networking of various industries, as well as their integration. In such a context, rural tourism of Serbia should not be isolated within

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Ahmad Rifai, Koi-Nyen Wong, and Soo-Khoon Goh. "Is Village-Level Microfinance Beneficial at the Community, Enterprise and Household Levels? A Case Study from Indonesia." International Journal of Business and Society 22, no. 3 (2021): 1508–24. http://dx.doi.org/10.33736/ijbs.4319.2021.

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The local governments of the Riau Province of Indonesia had been given the mandate to use UED-SP as a microfinance programme to serve the financial needs of the rural poor, to promote rural economic activities and to create employment opportunities. Despite the village-level microfinance programme was able to accomplish rural outreach with financial sustainability (Rifai et al., 2019), there is limited evidence to validate its real impact on the rural MFI participants at three different levels of village development. The findings reveal that microloans appear to have positive impacts on the mi

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Ningsih, Nur Wahyu, Ridwansyah Ridwansyah Ridwansyah, and Sinta Ayu Purnamasari. "The Importance of Promotion Costs and Training Costs for Islamic Rural Bank in Indonesia by BPRudent." Jurnal Ilmiah Ekonomi Islam 6, no. 3 (2020): 444. http://dx.doi.org/10.29040/jiei.v6i3.1279.

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This research tested the influence of Islamic Rural Bank promotion cost and training cost towards Islamic Rural Bank profitability in Indonesia. Research variable used promotion cost and training cost which were allocated by Islamic Rural Bank, while profitability used proxy Return on Asset (ROA). This research is explanatory research by using quantitative approach. Sampling technique conducted was quota sampling and it found 4 Islalmic Rural Bank in Indonesia period 2013-2017. Finding indicated that there was no influence promotion cost and training cost towards profitability of Islamic Rural

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Deb, Surajit. "Living Conditions and Social Distancing Barriers in India." Social Change 51, no. 2 (2021): 241–45. http://dx.doi.org/10.1177/00490857211012084.

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The tenth part of the Social Change Indicators series gives an account on the living conditions that work as barriers against social distancing in different states of India. This segment especially focusses on aspects such as the percentage of households (rural and urban) that own a house, the percentage share of nuclear households (rural and urban), the mean number of persons sleeping per room in households, the percentage of households (rural and urban) in which cooking is done in a separate room, the percentage of households (rural and urban) in which water is not treated prior to drinking,

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Sánchez-Oro Sánchez, Marcelo. "BACK-HOME TOURISM IN EXTREMADURA, SPAIN: SPENDING PATTERNS AND MOTIVATION." Cuadernos de Turismo, no. 46 (December 16, 2020): 71–91. http://dx.doi.org/10.6018/turismo.451501.

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El "turismo de vuelta a casa", el "turismo de retorno", es un tipo de "turismo rural" considerada por expertos, académicos y legisladores como importante en desarrollo rural, en especial, para las áreas rurales despobladas del sur de Europa. Se trata de un tipo de viajeros que vuelve a sus raíces, en muchos casos donde tienen una segunda vivienda o donde comparten casa con los familiares o amigos oriundos. Este turismo busca un hábitat imaginado, basado en experiencias personales donde la vida familiar es esencial para repetir la visita, y se caracteriza llevar a cabo prácticas que presenta ma

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Zhang, You, Shuyan Yang, Xinyun Liu, et al. "Management of ST-segment elevation myocardial infarction in predominantly rural central China." Medicine 95, no. 49 (2016): e5584. http://dx.doi.org/10.1097/md.0000000000005584.

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Bellampalli, Praveen Naik, and Roopesh Kaushik. "Identification of the Determinants of Rural Workforce Migration: A Study of Construction Segments in Udupi District, Karnataka, India." Review of Development and Change 25, no. 2 (2020): 256–70. http://dx.doi.org/10.1177/0972266120980187.

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The article critically examines the migration process and the manner in which it affects the livelihood of migrants. Based on a survey in Udupi district of Karnataka, it identifies the status of migrant labourers in the construction sector. It presents evidence on labour market segmentation and the resulting unequal wage distribution between migrants in this segment. Migrants, at their destination, have poor living and working conditions, lack entitlements, have low level of consumption and endure hardship. Migrant households reported higher expenditure on food and non-food consumption and tem

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