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1

Dudová, Zuzana. "Reštrukturalizácia logistického reťazca spoločností DSI Slovakia, s.r.o. a DSI Czech, s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-10844.

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The diploma thesis is focused on the logistic system of the particular companies. In the theory part you can find explanation for the following expressions: insourcing, backsourcing and outsourcing, focusing on the reasons that lead companies to outsource operations, advantages and disadvantages which outsourcing entail and the whole process description. Practical part focuses on a particular description of general logistical system of companies DSI Czech, s.r.o. and DSI Slovakia, s.r.o.; identifying a weak part of the system and the analysis of possible solutions with the attention to the hig
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2

Hrabicová, Tereza. "Ocenění podniku XYZ s.r.o." Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2013. http://www.nusl.cz/ntk/nusl-232786.

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The thesis is focusing on the valuation of the company XYZ Ltd. using the vield method. The first part of the thesis defines the theoretical basic of the evaluation. The analytic part of the tesis is dealing with strategic analysis, award-winning enterprise, and finaly there is a preparation of the financial plan. In the practical part of this thesis there is an enterprise valuation using the yield discounted cash flow method and the conclusion of the thesis contains the value appreciation on 1. 1. 2012.
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3

Majer, Václav. "Ocenění společnosti Benzina, s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-2622.

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Cílem diplomové práce je stanovení hodnoty společnosti Benzina, s.r.o. k 30.11.2007. Teoretická část popisuje základní metodický postup stanovení hodnoty podniku od analýzy makro a mikroprostředí přes finanční analýzu, vytvoření finančního plánu až k jednotlivým oceňovacím metodám. V praktické části je společnost analyzována a na základě získaných informací je vytvořen finanční plán. Pro ocenění byla použita metoda DCF ve variantě FCFF.
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4

Pavelka, Patrik. "Podnikatelský plán EasyMedia s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-2670.

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Diplomová práce Podnikatelský plán EasyMedia s.r.o. si dala za cíl popsat metodiku tvorby podnikatelského plánu, podle ní posléze konkrétní podnikatelský plán sestavit a na základě výsledků v podnikatelském plánu prezentovaných rozhodnout o smysluplnosti realizace projektu EasyMedia s.r.o. Popis metodiky informuje o postupech doporučovaných odbornou literaturou. Analytická část práce studuje potenciální projekt z hlediska postavení na trhu, konkurenčních výhod, ziskovosti apod.
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Doležal, Petr. "Ocenění podniku Nycomed s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-3281.

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Stanovení tržní hodnoty společnosti Nycomed, s.r.o. metodou DCF equity. V části strategické analýzy je vymezen relevantní trh a stanoven odhad tržního podílu a tržeb společnosti. Na základě provedených analýz v části strategické analýzy, finanční analýzy a finančního plánu byla stanovena hodnota výnosového ocenění společnosti
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Havlík, Lukáš. "Ocenění podniku FIRMA, s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-3393.

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Předmětem této práce je stanovení hodnoty firmy na základě výnosových metod. Teoretická část přehledně shrnuje definice hodnoty a důvody ocenění. Dále rozebírá strategickou analýzu následovanou nástroji finanční analýzy. V další části charakterizuje metody oeňování, které jsou následně po dříve provedené strategické a finanční analýze a po sestavení finančního plánu aplokovány na konkrétní podnik.
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7

Jandová, Andrea. "Postavení společníka v s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-3500.

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This diploma thesis describes the position of partner (member) in a Czech limited liability company and interprets all legal aspects of his rights and obligations. The essay focuses on descriptions of one of the most favorite legal forms and its main characteristics. The aim of the essay is to outline the opportunities of this legal form and issues relating to sometimes uneasy possibilities of the entrepreneur. It points out the advantage of being not liable for the company´s debts after paying off all the members´ capital contributions and analyses the consequences of interest ownership. More
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Ulčová, Markéta. "Ocenění podniku PROWELL s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-3923.

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The goal of the thesis is to find out the value in use of the company Prowell s.r.o. to 1. 1. 2007. The first part of the thesis deal with the strategical analysis. It`s result is forecast of sales revenues of this company. The second part talk about financial analysis, which appreciate financial health of the company. The next part analyzes and predicts generators of value and financial plan. The final evaluation of enterprise is inducted in the last part of the thesis. For evaluation was used method DCF APV and orientation method of market comparison.
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9

Hanáková, Lucie. "Ocenění podniku OEZ s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-4823.

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This thesis concerns valuation of OEZ s.r.o.. DCF entity method and market comparable approach were apllied to valuation. The thesis contains strategis analysis, financial analysis of company, value generator and financial plan.
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10

Holá, Veronika. "Ocenění podniku Elektropřístroj s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-7479.

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Šabatová, Magdaléna. "Ocenění společností Trnka s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-7487.

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Práce se zabývá zjištěním hodnoty společnosti Trnka s.r.o. za účelem prodeje, kde kupec je neznámý. Ocenění je prováděno výnosovou metodou DCF ve variantě FCFE. Součástí práce je finanční a strategická analýza podniku a rozklad syntetického ukazatele ROE Du Pontovou metodou.
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12

Fuksová, Daniela. "Obchodní podíl v s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-10366.

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The thesis focuses on a member's ownership interest in a limited liability company. In the introduction, we provide an outline of the basic institutes of a limited liability company such as its incorporation and creation, composing of memorandum of association, the way of member's liability etc. Then we define the legal nature of an ownership interest as another property value. The main stress is put particularly on a member's rights and obligations arising from the ownership of his/her interest, and on different changes of members. To illustrate the issues described in the thesis, we also pro
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Sachr, Jan. "Obchodní podíl v s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-10380.

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The thesis is focused on a member's ownership interest in a limited liability company. First part of the thesis is providing basic information about institutes of limited liability company such as creation and incorporation and statutory body. The main aim of the thesis offers the view on the member's ownership interest in a limited liability company and the possible disposal. At the end are mentioned the contemporary trends relevant to limited liability company.
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Mikšátková, Lenka. "Elektrizace Praha spol. s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-16421.

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This thesis concerns valuation of compay using DCF entity method and market comparable approach were apllied to valuation. The thesis contains strategis analysis, financial analysis of company, value generator and financial plan.
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Králíková, Zuzana. "Komunikační strategie CuteShop s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-16772.

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This diploma thesis examines the current communication strategy in a company which is doing an on-line business. It lists recommendations, how this strategy should be changed. It shows communication strategy, communication mix, Internet marketing and on-line business in the theoretical part. In the practical part is a description of communication strategy on a specific company CuteShop s.r.o. Survey was carried out in the practical part to examine the customers opinions about the used communications strategy. At the end of this diploma thesis are all the recommendations, how should the company
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16

Benešová, Kristýna. "Ocenění společnosti HYDRAX, s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-72701.

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The goal of this diploma thesis is the estimation of the market value of the company HYDRAX s.r.o. as of 1. 1. 2010. The thesis is divided into two parts, the first one is theoretic and the second is analytic. To keep the valuation approach, the financial analysis was performed at first, that should consider the financial condition of the company and value the existence of going-concern in conjunction with the strategic analysis. The earnings prediction is another aim of the strategic analysis and this prediction is the starting point for the analysis and the prognosis of value generators and
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17

Pyrasová, Lenka. "Ocenění společnosti PALARIAN, s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-75693.

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The object of this thesis is to estimate the value of Palarian, s. r. o. to the 1st of January 2010 for the purpose of determining the value of the company's equity as information for the current owner. There are made strategic and financial analysis, analysis and forecasting of value generators. The financial plan is scheduled for the period 2010 - 2013. The company is valued using the DCF APV method. After the evaluation there is performed a sensitivity analysis on value growth. The valuation of company is defined as the estimation interval of the value, which are pessimistic and optimistic
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Hrejzková, Tereza. "Ocenění podniku JIHOOBAL, s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-76079.

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The aim of this thesis is to determine the market value of the company JIHOOBAL, s.r.o. to 1.1.2010. The thesis is divided into five parts - strategic analysis, financial analysis, the generators of value and financial plan, valuation. The valuation is made by DCF APV method, as an alternative method is chosen method of market comparison.
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19

Becková, Michaela. "Ocenění podniku VLK s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76962.

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The target of this diploma paper is to determine a value of the company VLK Ltd. The paper consists of the theoretical and the practical part. In the theoretical part there are explained individual types of the analyses, the valuation procedures and the methods applied in the practical part. On the basis of the strategic and the financial analyses, the financial plan is determined. This plan is a groundwork for the company valuation by means of the yield-based method. For the company valuation, the yield method of discounted cash flow was applied, namely the Two-phase Model using free cash flo
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20

Kolářová, Kristýna. "Ocenění podniku RACIO, s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-80921.

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The goal of diploma thesis is valuation of Racio, s.r.o. Thesis is divided into 6 parts. The first part contains characteristics of the company. In strategic and financial analysis are valuated ekonomical and non-economical aspects of relevant markets, competitors and impacts on Racio's financial situation. At the end of thesis is made financial plan and business valuation. DCF in APV is basic method of valuation. As a support of valuation is used market comparation.
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Tegzová, Milena. "Marketingova strategie HPhobby s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113428.

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This thesis deals with the marketing strategy of the company HPhobby s.r.o., which is realising its activities only through the online store www.hphobby.cz. The aim is to analyze the company and its competitors and apply this data to marketing strategy focused on Internet marketing tools. The first chapter deals with the analysis of the company and its competitors, for this chapter the SWOT, PEST analysis and BCG matrix are used. The second chapter concerns the segmentation of the consumer, for this MML-TGI ČR data, Czech statistical office data, questionnaire and internal company data are use
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Glovňová, Paulína. "Ocenenie spoločnosti NOVARTIS s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-125195.

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The master's thesis deals with the determination of estimated market value of the pharmaceutical company Novartis Ltd. based on publicly available information for the needs of the owner and management. The estimated value of company refers to December 31, 2011. For this purpose, first, it is necessary to do a development analysis of macroeconomic indicators in the Czech market and analysis of pharmaceutical industry. In addition, the subsidiary company of Swiss group, but necessary also parent company as its the most "business partner" are presented. It is followed by financial analysis of the
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Štěpánek, Libor. "Ocenění podniku RENETRA, s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-150205.

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Aim of this thesis is to determine the market value of the company RENETRA, s.r.o. to date 30th November 2012. Market value reflects value, which is common buyer willing to pay on the market. The thesis is divided into two main parts. In the first part theoretical background and key assumptions are determined. The aim of this part is to describe the basic methods and valuation process without which the valuation would be incomplete. In the second part I apply valuation methods in order to determine the value of real company based on real data. This part consists of financial analysis, where fi
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Capková, Dagmar. "Ocenění společnosti Bonera,s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-162614.

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The goal of this master thesis is to perform an evaluation of the company BONERA s.r.o. and examine the future of the company on the date of evaluation of January 1st, 2012. An evaluation will be made to find a subjective value for the owner of the evaluated company. The theoretical part of the thesis describes, in a logical sequence, the process and methods which are necessary and needed to determine the value of the company. All theoretical parts are based on specialized literature written mainly by professionals who work for the University of Economics, Prague. The practical part of the the
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Kálalová, Zuzana. "Ocenění společnosti PragoBoard s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-192199.

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The aim of this thesis is to determine the investment value of the company PragoBoard s.r.o. as of the 31st December, 2013. The objective of this company's activity is the production of printed circuit boards. This thesis is divided into the following parts: an introduction of the company and its business operations, financial analysis, strategic analysis, generators of value and financial plan, valuation. The final valuation is based on two methods: DCF Equity and a market comparison to other publicly traded companies.
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Rabas, Jan. "Finanční analýza KUPÁLA, s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193555.

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The aim of this thesis is perform financial analysis of KUPÁLA spol. s r.o. within four-year period from 2010 to 2013. First, the various methods of financial analysis are theoretically described, including value and bankruptcy models and economic value added. Then the described methods are applied to a particular company. Selected resulting values are compared with average values in the sector each year. In conclusion of this thesis is the evaluation of the analysis and draw conclusion about the company's financial situation.
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Lacková, Martina. "Finanční analýza PFT, s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-193621.

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The financial situation of limited company PFT is evaluated in the period 2008 to 2013 through techniques of financial analysis. Then the resulting values are compared with the recommended values, sector averages and values of selected competing companies with limited liability. Multivariate methods of intercompany comparison are applied for a more comprehensive assessment of financial management. The conclusion is focused on summarizing the results, identifying strengths and weaknesses and proposing appropriate measures.
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Kozáková, Barbora. "Oceňenie spoločnosti Ozex s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-194123.

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The aim of this master thesis is to assess the objectified value of entity of the Ozex company. The valuation is based on the method of discounted cash flow, specified in Free Cash Flow to the Firm. For the valuation, the neccesary basis is financial plan. Financial plan, together with performed strategic and financial analysis are foundation for valuation. The financial statements were used for the determining the value of the company. Some information were gained also via interviews with inner employee. The value of enitity based on income approach is estimated to be 15 639 271,63 Eur.
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Kulmonová, Petra. "Ocenění společnosti RACIO, s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-194214.

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The aim of this diploma thesis is to estimate the market value of the company Racio Ltd. as of the date 07/01/2014. Market value represents the amount of money, which is an average market customer willing to pay. The thesis is divided into two parts. The first, theoretical part deals with the definition of related basic terms, describes the process of business valuation including used formulas and methods. The second part is practical; business valuation theoretical framework is applied to specific company -- Racio, s.r.o. Starting point of business valuation process is strategic analysis; the
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Mrázová, Kristýna. "Ocenění společnosti Carla, s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-198482.

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The aim of this thesis is to determine the market value of the company CARLA spol. s.r.o. to April 30, 2014 for external investor. The theoretical part details the metodologie for valuation the company. In practical part is presented the company, then is performed strategic and financial analysis. An important part of the evaluation process is a analysis of the value generators on the basis of which the financial plan is built. An essential assumption for evaluation is determining a discount rate. As a valuation method was chosen the yield method of discounted free cash flow to the firm.
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Ševčík, Josef. "Ocenění společnosti Emco, s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-201780.

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This thesis is focused on valuation of company EMCO spol. s.r.o. as at January 1, 2014 for potentional investor. The theoretical part defines terms related to the valuation of the company such as financial analysis, strategic analysis and valuation methods. The theoretical part also contains a methodology that is used in the following practical part. The practical part then consists of the presentation of the company and its competitors, strategic and financial analysis, financial plan including generators of value and actual valuation of the company EMCO spol. s.r.o. In conclusion all of the
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Dudnik, Denis. "Ozdravení podniku Italiashoes s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-201789.

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The aim of this thesis is to analyze the company Italiashoes, Ltd., which is currently in a crisis and to propose recovery measures. In the thesis, various recovery methods were suggested to lead the company out of crisis. The goal of this paper is to examine the reasons causing troubles by using many different methods. Comprehensive view of the various aspects is also going to be discussed in this work.
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Beryn, Aliaksandr. "Ocenění společnosti CZC.cz s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-262155.

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The goal of this Masters Thesis is to estimate the value of CZC.cz s.r.o. as of 31.12.2016. The goal of estimating the firm value is to evaluate its current financial health based on historical data, which are primarily gathered from the firm annual reports and other official sources. The next step after evaluating the firm current health is to model future financial results based on expert predictions to find out what economic value will the firm bring to its owners, or what is the price for investor to pay for gaining control over the firm. The Thesis contains of two parts: theoretical part
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Turza, Vladimír. "Ocenění společnosti PEBAL s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2016. http://www.nusl.cz/ntk/nusl-262309.

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The thesis aims to determine the equity value of the company PEBAL s. r. o. as of January 1st 2016. It is not separated into theoretical and practical part, because it is considered as fake appraisal of an expert. That is the reason why the whole thesis is practical with occasional theoretical background explanations. In the first part there is basic information provided about the appraised company along with its characteristics. Then financial analysis is carried out which will provide an overall picture of financial health of the company along with determination of competitors. Followed by s
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Vaněček, Lukáš. "Stanovení hodnoty Pixelfield, s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-264218.

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The topic of my master thesis is the valuation of Pixelfield, s.r.o. company. The introduction and the theoretical part present basic and advanced procedure with valuating a company. An emphasis is put on the financial analysis and on the financial plan. In the practical part I apply and analyze findings on a company, which makes business in digital marketing and IT. The primary objective is to apply the theoretical knowledge and valuate the company according to the official proceeding. The secondary objective is to confront the valuation with a real situation - that means the real amount of m
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Jamborová, Markéta. "Komunikační mix společnosti Tovares s.r.o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-223855.

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This diploma thesis focus on suggestions of the suitable communication mix, which is coming out of the analysis of the current situation in Tovares s.r.o. company. This company is failing to compete and break through on the market. The company is engaged in the production and distribution of the wide range of equipment and accessories needed for the hairdressing – starting with furniture, complete range of the equipment and technology, chemical preparations, finishing with the combs and hairpins. This work is supposed to help as the source of the information while implementing new suitable com
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Dobiášková, Veronika. "Strategie rozvoje podniku FPO s.r.o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222495.

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This diploma thesis is dealing with creating compact description of strategic documentation in a company. It helps to set one direction, where the company should be heading in its vision, function, identity, objectives and values. It is a compact collection for strategic development of the company and for keeping the direction towards the chosen objectives set beforehand. It is possible to secure coordination and mutual belonging of the parts and objective of the company in a framework of unanimous material.
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Grandič, Tomáš. "Komunikační strategie firmy Racio, s.r.o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223436.

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The theme of my Master‘s Thesis called “Communicational Strategy of the company Racio” is the analysis of marketing communication in the company Racio. First part deals with the theoretical solution of process of marketing communication. In the second part I try to assess strengths, weaknesses, opportunities and threats of the company by the help of used analyses. In the last part of Master Thesis I try to propose new communication strategy that will be able to avoid some of weaknesses and threats for the company.
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Dostál, Lukáš. "Návrh strategie firmy KOSYKA s.r.o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-224152.

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The thesis solves a new proposal strategy of the company KOSYKA, Ltd.. The theoretical part specifies options strategy and its types. The practical part of the thesis analyzes the current condition of the company and the resulting proposal for a new strategy.
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40

Vítů, Vendula. "Rozvoj konkurenceschopnosti společnosti RAMOZ s.r.o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224590.

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The master’s thesis concerns with a theme of increasing competitiveness of a foreign exchange company. The theoretical part of the work includes knowledge about competitiveness of the company and service specifications. In the practical part knowledge are applied to a specific company. Based on the analysis of the company and her environment are created proposals for increasing competitiveness of the company.
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41

Hrabálek, Ondřej. "Konkurenční strategie firmy Rexport, s.r.o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-224830.

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This thesis analyzes competitive environment in the market segment of board and card games, where the analyzed company is doing business for more than six years already. First, the study defines and assesses current processes and conditions in each part of corporate activities, including in particular retails sales (both e-shopping and brick and mortar shop), publishing house and wholesale of imported products. Through the recent years, the company has undergone extensive and permanent adaption and transformation in order to retain its competitiveness. Competitors on are different regarding th
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42

Danč, Radek. "Podnikatelský start-up FairList s.r.o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-225034.

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The thesis is associated with designing a business plan for a start-up named FairList Ltd.. The business plan is developed on the basis of the originally designed economic model which does not generate the needed profit. Attention is especially given to the analysis of the market and the identification of the specific needs of language educators and potential students who play an essential role in the success of the entire project.
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Mašová, Milada. "Ocenění podniku Amaprint Kerndl s.r.o." Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2013. http://www.nusl.cz/ntk/nusl-232782.

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The master’s thesis aims at valuation of a selected company. Valuation is based on the yield methods of appraisal. The first part defines the theoretical background used in the second part. The second part is practical and works with real data of existing company. Strategic and financial analyses were used to evaluate selected financial indicators. The pessimistic and optimistic variants of the financial plan are part of the thesis. The financial plans are based on percentage proportion of takings. These plans establish a starting point for valuation of the company based on discounted cash flo
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Kobližková, Markéta. "Marketingové aktivity ELKO Elektro s.r.o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-225315.

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This diploma thesis deals proposals to improve the marketing activities of the company based on our assessment of the current situation. The theoretical part defines the various concepts of marketing mix and describes its tools. This section further describes communication mix and its individual parts. Analytical part is focused on assess the overal situation of a specific company. In the end of this thesis recommendations are proposed mainly for new communication mix.
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45

Šmahová, Eva. "Ocenění společnosti INOVA Praha s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2006. http://www.nusl.cz/ntk/nusl-300.

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Předmětem diplomové práce je ocenění společnosti INOVA Praha s.r.o.Zjištění hodnoty bylo provedeno metodou DCF equity na základě provedené strategické a finanční analýzy a sestaveného finančního plánu.
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46

Ton, Jaroslav. "Finanční analýza firmy ESSELTE, s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2006. http://www.nusl.cz/ntk/nusl-457.

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Cílem práce je analyzovat finance podniku a jeho marketingovou strategii. V první části jsem popsal změny rámce podnikání po vstupu České republiky do Evropské unie. Ve druhé stěžejní části je zpracována finanční analýza firmy ESSELTE, s.r.o. pomocí horizontální a vertikální analýzy účetních výkazů, poměrových ukazatelů, bonitního modelu, faktorové analýzy, analýzy peněžních toků a dalších metod. Obchodní strategie velkoobchodu je vyhodnocena ve třetí části. Přínos práce shledávám ve využitelnosti závěrů finanční analýzy a nástrojů inovativního marketingu v praxi nejen velkoobchodu.
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47

Kleček, Štěpán. "Právní postavení společníka v s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-1900.

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Práce uceleným způsobem pojednává o právním postavení společníka společnosti s ručením omzeným - nejhojněji se vyskytující obchodní společnosti v České republice. V jednotlivých kapitolách se pojednává o obchodním podílu, vzniku a zániku účasti na s.r.o., a především pak o právech a povinnostech společníků.
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Šroubková, Markéta. "Ocenění podniku Městská energie s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-3387.

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Odhad tržní hodnoty podniku Městská energie s.r.o. dvoufázovou metodou diskontovaných peněžních toků pro vlastníky a věřitele pro účely prodeje 40% obchodního podílu města Klášterec nad Ohří v podniku Městská energie s.r.o.
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Pulkrabová, Magdalena. "Návrh strategie firmy Gentech, s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-4702.

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The aim of this thesis is (i) the introduction of the small company Gentech, s. r. o., which operates in building industry, (ii) the assessment of its current activities, (iii) the internal analysis of the firm, (iv) the analysis of the firm's industry and (v) the external macroenvironment (PEST) analysis. The internal analysis identified the firm's strengths and weaknesses and the external analysis revealed opportunities and threats. A profile of the strengths, weaknesses, opportunities, and threats were generated by means of a SWOT analysis. An industry analysis was performed using a framewo
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Kult, Jakub. "Finanční analýza společnosti Casia s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-5342.

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A financial analysis of Casia s.r.o. company conducted for years 2003 -- 2007. The thesis is conceived for managers (owners), who are involved in a further growth of the firm. Not only standard quantitative methods are used in the paper (percentage analysis, ratios, horizontal and vertical analysis of account statements, cash flow, working capital, economic value added and financial leverage calculation), but also methods for complex assessment of the company: Index IN05, Quick Test. A part of the work is also an intercompany and industry comparison. Proposals for improvements are defined in t
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