Academic literature on the topic 'Seattle City Light'

This paper reports on an intercept survey of dog park visitors in Seattle, U.S., which was combined with Google Maps and Google Popular Times data to develop estimates of the number of walking trips, vehicle miles traveled (VMT), and greenhouse gas (GHG) emissions associated with traveling to dog parks. It is estimated that approximately 1.6 million VMT and more than 700 tonnes CO2-equivalent are generated annually by driving dogs to dog parks in Seattle, representing approximately 0.07% of vehicle trips and 0.04% of GHG emissions from cars and light trucks in the city. Based on a stated choice exercise, it is estimated that allowing dogs off-leash in neighborhood parks could reduce these VMT and GHG emissions by 38% and 45%, respectively, while encouraging more than 39,000 additional walking trips annually. Even limiting such use to the hours of 6:00 to 8:00 a.m. would reduce VMT and GHGs by 24% and 28%, respectively, while encouraging 22,000 additional walking trips. Although less than 20% of survey respondents expressed an interest in replacing a trip to the dog park with a visit to a neighborhood park, those who did were likely to replace driving trips to the dog park with walking trips. Thus, allowing dogs off-leash in neighborhood parks, even for limited hours each day, could increase physical activity while reducing the vehicle travel and GHG emissions associated with driving dogs to dog parks.

Street lighting is a fundamental aspect of security systems in homes, industrial facilities, and public places. To detect parking lot occupancy in outdoor environments, street light control plays a crucial role in smart surveillance applications that can perform robustly in extreme surveillance environments. However, traditional parking occupancy systems are mostly implemented for outdoor environments using costly sensor-based techniques. This study uses the Jetson TX2 to develop a method that can accurately identify street parking occupancy and control streetlights to assist occupancy detection, thereby reducing costs, and can adapt to various weather conditions. The proposed method adopts You Only Look Once version 3 (YOLO v3, Seattle, WA, USA) based on MobileNet version 2 (MobileNet v2, Salt Lake City, UT, USA), which is area-based and uses voting to stably recognize occupancy status. This solution was verified using the CNRPark + EXT dataset, a simulated model, and real scenes photographed with a camera. Our experiments revealed that the proposed framework can achieve stable parking occupancy detection in streets.

Travel-related and damage-avoidance benefits and costs of conducting seismic retrofit improvements to arterial bridges are examined, with consideration of the risk posed by a relatively low probability but high damage earthquake (a design level event). The city of Seattle’s arterial bridges and viaduct structures serve as vital components of the urban road network, providing for the ongoing transportation needs of citizens and commerce. Failure of these bridges in the event of an earthquake would have significant negative impacts for the movement of people and goods, and thus on the local economy. Shoring up the city’s bridges to resist earthquake damage would clearly bring benefits, thereby preventing the impassable arterial bottlenecks that would otherwise occur. The question is whether or not the potential benefits of seismic retrofit improvements warrant their investment costs, thereby providing an economically efficient use of public dollars. For the purpose of addressing this question, a methodology for evaluating the potential benefits and costs associated with bridge seismic retrofit improvements is presented, quantifying these impacts for a two-phase retrofit program and considering the results in light of risk and uncertainty. The evaluation procedures developed consider a major earthquake with defined probability and compare the travel-related and damage-avoidance benefits that would be generated by retrofit improvements with their associated implementation costs. Emphasis is placed on travel impacts because researchers would find nontransportation economic impacts extremely difficult to quantify without knowing all of the other physical, built environment impacts that would occur with a major seismic event. Standard measures of economic feasibility are reported, and in the case of Seattle, seismic retrofit improvements demonstrate moderate positive economic rates of return. The implications posed by expected utility theory for risk-averse decision makers in such cases involving earthquake uncertainty are also discussed.

LEES: Symphonies Nos. 2, 3 and 51; Etudes for piano and orchestra2. 1Staatsphilharmonie Rheinland-Pfalz c. Stephen Gunzenhauser, 2James Dick (pno), Texas Festival Orchestra c. Robert Spano. Albany TROY 564/565 (2-CDset).LEES: Passacaglia. PERSICHETTI: Symphony No 4. DAUGHERTY: Philadelphia Stories; Hell's Angels. Oregon Symphony c. James De Preist. Delos DE 3291.FLAGELLO: Symphony No. 1; Theme, Variations and Fugue; Sea Cliffs; Intermezzo. Slovak Radio Symphony Orchestra c. David Amos. Naxos 8.559148.HOVHANESS: Symphony No 22, City of Light1; Cello Concerto2. 2Janos Starker (vlc), Seattle Symphony c. 1Alan Hovhaness, 2Dennis Russell Davies. Naxos 8.559158.HOVHANESS: Symphonies: No 2, Mysterious Mountain; No 50, Mount St Helens; No 66, Hymn to Glacier Peak; Storm on Mt Wildcat, op.2 no.2. Royal Liverpool Philharmonic Orchestra c. Gerard Schwarz. Telarc CD-80604.

Graffiti remains a particularly resilient aspect of the contemporary urban landscape and as a pillar of Hip-Hop culture enjoys an enduring popularity as a subject of academic inquiry.1 As the practice of graffiti is so historically broad it is within the context of Hip-Hop culture that I will limit my observations. In this tradition, graffiti is often rationalised as either a rebellious attempt at territorial reclamation by an alienated subculture or reduced to a practice of elaborate attention seeking. This type of account is offered in titles such as Nelson George's Hip-Hop America (George 1998, 14-15) and David Toop's Rap Attack series (Toop 2000, 11-14). Whilst I am in accord with their respective analyses of graffiti's role as a territorial practice, these discussions concentrate on graffiti's social significance and neglect the immanent logistical processes that precede artistic practice. A Deleuze-Guattarian approach would emphasise the process over the final product, as they believe, '[w]riting has nothing to do with signifying. It has to do with surveying, mapping, even realms that are yet to come' (Deleuze and Guattari 1987, 4-5).2 This undermines the self-contained approach to graffiti as artistic signification and offers a more encompassing approach to investigating the graffiti writers' desire to physically connect with the architecture of the city. It was William Upski Wimsatt's 'underground bestseller' Bomb the Suburbs that inspired my Deleuze-Guattarian perspective on the processes behind graffiti. After reading the testimonies of the author and his peers about the niceties of underground graffiti writing, I was struck by the profound affective relations to technology they described. Many discussions of graffiti, academic or otherwise, relegate the artists' exploration of the urban environment and its technologies to be of secondary importance to the production of the artwork itself. Wimsatt's affectionate account of a city discovered via graffiti writing appeared to have resonance with the Deleuze-Guattarian concept of 'becoming'. For Deleuze (both alone and in conjunction with Felix Guattari), the concept of 'becoming' was a complex redefinition, or perhaps destruction, of the traditional dichotomy between 'subject' and 'object'. Baring in mind that this concept was developed across the breadth of his work, here I offer a concise, and perhaps more readily accessible definition of 'becoming' from Claire Colebrook's Gilles Deleuze: 'The human becomes more than itself - by becoming-hybrid with what is not itself. This creates 'lines of flight'; from life itself we imagine all the becomings of life, using the human power of imagination to overcome the human' (Colebrook 2001, 129). Using 'becoming' as a conceptual approach provides a rather more productive consideration of the graffiti writers' endeavours rather than simply reducing their status to simple archetypes such as 'criminal', 'rebel' or even 'visual artist'. In this way we could look at their ongoing and active engagement with the city's architecture as an ongoing 'becoming' with urban technologies. This is manifest in the graffiti writers' willingness to break the law and even risk physical danger in order to find new ways of moving about the city. Bomb the Suburbs outlines the trials and tribulations of Chicago based, 'old school' graffiti artist Wimsatt who writes about his first-hand observations on the decaying urban environment within major US cities. Bomb the Suburbs is both a handbook of Hip-Hop culture, as well as an astute piece of social analysis. Wimsatt's approach is self-consciously provocative, and shining through all the revolutionary rhetoric is essentially a love affair with the city and its technologies. 'As a writer, there is nothing I love better, nowhere in the city I love more, than the CTA (Chicago Transit Authority). Whether it's climbing on the tracks, playing in the tunnels, or just chillin' in between cars, I think of the CTA as my personal jungle gym. The fact is, we graffiti writers have a very close relationship with the train lines. Yet it is our goal to fuck them up' (Wimsatt 1994, 143). Such an extraordinary physical relationship with the city's technology obviously surpasses the general public's more mundane interactions. The amount of dedication required by the graffiti writers to scale buildings, trains and bridges, obviously goes beyond a mere desire of exposure for their art. Hence I regard the writers as having perhaps the strongest affective bond with the city of any resident, as their pioneering of unorthodox navigational feats requires a level of commitment that far exceeds the rest of the population. Thus the artistry justifies the means of the exploratory process and the graffiti merely serves as a premise to interact with the city's architecture. Wimsatt's enthusiastic account of the CTA infers the desire to realise new interactions that surpass the rather more average ambition of getting on and off at the right stops. An inordinate amount of attention to potential vehicles of exposure, such as the city's rail system becomes a requirement of any self-respecting graffiti writer. Hence they acquire an intricate knowledge of the logistical processes that keep the city's transportation system ticking over. Detailed knowledge of platforms, schedules, right up to employee shift changes are necessary and each of these aspects in turn open out into a variety of assemblages that offer insight into the inner workings of the city. Unfortunately for these urban explorers, their unorthodox interactions with the city architecture are invariably considered 'illegal', and reminiscent of the Foucauldian assertion, the transgression of law only adds to affective investment. This transgression of 'the law', also offers potential for new becomings, and the graffiti writers, in turn, acquire a 'virtual' nature as 'becoming-criminal' or 'becoming-hero', even perhaps perpetuating the struggle for an alternative 'becoming-law'. Hence the dour reflection at the end of Wimsatt's quote which highlights his exasperation over the underlying political tensions that conspire toward his beloved rail system's destruction. It is perhaps the barriers, both physical and legal that are placed between the writers and their beloved lines, which fosters the type of emotional displacement that incites such revenge. To prove that the law can't contain their desire, the writers ironically destroy the city's property so that the technology will forever bear the mark of their challenge. Wimsatt doesn't advocate this destruction, but rather he is trying to implore other writers to see the error of their ways, 'If we love trains, then bombing the CTA is biting the hand that feeds us' (Wimsatt 1994, 143). His idealistic alternative is to 'bomb the suburbs' (for the uninitiated the bombing they refer to is of the acrylic as opposed to the explosive kind) to symbolically deflect attention from the rail yards and into the homes of the indifferent. 'Bomb The Suburbs means let's celebrate the city. Let's celebrate the ghetto and the few people who aren't running away from it. Let's stop fucking up the city. Let's stop fucking up the ghetto. Let's start defending it and making it work for us' (11). Emphasising the division between the urban and suburban way of life, Wimsatt beckons graffiti writers to 'bomb the suburbs' in what I perceive, as an unorthodox means of inclusion. This call to violate suburban property is purely a scare tactic, an avenue that Wimsatt admits he is not keen to explore (143). This contempt for the suburbs is directed at what is perceived as its residents' collective escape from an inclusive dialogue. The graffiti artists are frustrated over the suburban residents' economic control of their inner city space and they have no accessible political vehicle to voice this complaint. In the minds of the graffiti writers, the suburban population is ungrateful, as the technology such as the CTA is taken for granted, or not even used at all. Wimsatt hates the insular culture of the car owning commuters that symbolise the suburban condition. They are deemed to pollute the city and will subsequently be the first to retreat from any adversity as their collective goal has been to acquire the means to take an out of sight, out of mind approach to urban life. Thus, Wimsatt blames the suburban population for the continuing malaise suffered by inner city residents. Their collective exodus to the suburbs has negatively impacted on city funding and continues to erode the quality of life of its inhabitants. Wimsatt's admonition of the suburban condition begins in the introduction on the front cover of the book stating, 'The suburbs is more than just an unfortunate geographical location, it is an unfortunate state-of-mind. It's the American state-of-mind, founded on fear, conformity, shallowness of character, and dullness of imagination.' Yet Wimsatt would have difficulty convincing his posse of writers to 'bomb the suburbs' for a solely political purpose as the attributes of the city that make it so accessible conversely makes the suburbs logistically difficult to conquer. By his own admission the pleasure of graffiti writing lies in the thrill of exploring the city's architecture as this process in its entirety forms an affective assemblage. For Deleuze and Guattari these 'affects are becomings' (Deleuze and Guattari 1987, 256), perhaps simply understood as the affective intensities that influence our movement through the world, and this is how the graffiti writers integrate themselves into the matrix of the city assemblage. Furthermore, Deleuze and Guattari offer that art consists of blocs of affects and percepts and that its role is to draw attention to these processes (Deleuze and Guattari 1994, 163-199), '[a]ffects are sensible experiences in their singularity, liberated from organising systems of representation' (Colebrook 2001, 22). Thus graffiti operates on a purely affective level and the works of its anonymous authors, whose collective texts are often indecipherable, appear to have little cultural relevance to the general public. This is demonstrative of a Deleuze-Guattarian reading where graffiti's significance as 'writing' is actually negligible. The pragmatic significance of graffiti in terms of territorial marking is its role as a refrain, providing infinite transference of signification. The refrains create relations of corresponding affective assemblages and in this way the graffiti is able to generate a range of audience positions. Whilst it may indicate signify a hostile environment for some, it similarly provides information to others or is perhaps merely treated with indifference. To this extent the recollections of Wimsatt and his peers recall Deleuzean empiricism and its 'commitment to experience,' as '[o]ne way of thinking empiricism is to see all life as a flow and connection of interacting bodies, or 'desiring machines'. These connections form regularities, which can then be organised through 'social machines' (Colebrook 2001, 89). Graffiti consciously draws attention to its procedure thus creating corresponding affective assemblages, and the ensuing relations inform audience opinions. Many would contend that graffiti is inherently destructive and would necessarily disagree with my claim that it derives from a love of the city. Dissenting opinion is invariably based on relative aesthetic merits and as a result will always be inconclusive. The only thing that can be tangibly measured is the ownership of capital and in this context graffiti will always remain the visual sign of a losing battle. Graffiti is the evidence of its writers' respective status as 'ghosts in the machine'. Presented in terms of information theory, we could view graffiti as feedback, either signal or noise depending on how you are positioned. As a permanent fixture of the urban environment it is indicative of a city that is all but running smoothly. The nature of this underlying antagonism is elaborated in Houston A Baker jr's Black Studies, Rap and the Academy where graffiti is 'perceived as the ethnic pollution of public space' by the 'other' (Baker 1993, 43). Baker then proceeds to the heart of the matter, questioning the values inherent in the regulation of public space, 'the contest was urbanely proprietorial: Who owns the public spaces? What constitutes information and what constitutes noise? Just what is visually and audibly pure and what precisely is noise pollution or graffiti?'. He contends that community opinion over such aesthetic maintenance of the public space will continue to be dominated by corporate capital. 'Urban public spaces of the late twentieth century are spaces of audiovisual contest. It's something like this: My billboards and neon and handbills and high-decibel-level television advertising are purely for the public good. Your boom boxes and graffiti are evil pollutants. Erase them, shut them down! (43)' Graffiti writers are fully aware that any attempt for consensus over aesthetics is futile as the urban subcultures have little political clout. Their ongoing battle is a vain attempt at seeking alternate ways to access this public space and will continue to sustain casualties both architectural and human. Thus the visibility of graffiti on a train line provides an affective assemblage that is as intrinsic to the network as the tracks themselves. As public property3 the railway is installed to serve the collective population and graffiti writers, it can be argued, just seek to use it in an unorthodox manner. Their work is undoubtedly just as creative and perhaps less objectionable than most billboard ads. Advertising on the other hand, represents the collusion of private property ownership that informs public opinion. This view perpetuates the 'reasonable' assumption that advertisements are an acceptable use of the public space based on the 'logic' that they are spatially contained and regulated by capital. Alienated from that sphere of capital ownership, graffiti impinges on this private stranglehold of public aesthetics. In this capacity graffiti artists invite a momentary existential awakening, drawing attention to our internalised self-regulation. It is such conditioning that in turn may provoke us to mouth an obligatory 'tut tut'. Yet, running into this visual 'other' requires self-reflection, caught up in our daily routine we are oblivious to our physical surroundings and only realise what we are missing when it has been tampered with. The writers' unorthodox interaction with city architecture questions our fetishizing of blank walls, and our instilled lack of practical interaction with our surrounds. Nevertheless, the reality is that graffiti signifies to a large percentage of the population a sense of danger, a side effect that Wimsatt is indeed aware and is trying to discourage. Bomb the Suburbs is concerned with mapping out relations within the city's delicate ecosystem and how the mere act of graffiti affects a feedback loop that ends up in the pockets of the corporates: 'Every time we fat cap an outside, or even scratch-bomb a window, we've got guys with last names like Ford, Toyota, and Isuzu with us all the way, cheering us on - we're helping them fuck up public transportation for free' (Wimsatt 1994, 142). So the more graffiti, the fewer people ride the subway and will instead continue to buy cars and perpetuate the urban/suburban divide. Wimsatt and his peers are embittered that those who actually own most of the city care so little about it that they leave for the suburbs every night, to retreat from the 'urban noise' epitomised by graffiti culture to one of secluded suburban silence. Hence Wimsatt's enthusiasm for a communal project of graffiti led urban renewal believing it will liven up neglected and plain forgotten parts of the city (104). He goes out of his way to visit the more ravaged and neglected cities in the US, dreaming of how graffiti could help promote reinvestment, both emotional and financial, back into the heart of the city. Wimsatt also realises this can only be achieved with the grass roots support of the graffiti writing community themselves. 'I'm not even going to talk about the train yards. Yes, they're easy, but you're not allowed to bomb them as a personal favor to me. Cleveland is struggling not to become another Detroit and scare all its capital off to the suburbs. If you're going to do graffiti in Cleveland, do it to help Cleveland back up, not to kick it while it's down' (43). Yet his vision of urban renewal is one that scorns permission for legal designs (113) as the impetus for this project must derive organically from the graffiti writers' collective process of observation via urban exploration. For them, legal design defeats the purpose of this empirical process, and for this reason the artists believe there is no challenge in doing 'pieces' in the easy spots as a necessary part of the process requires the 'becoming' with the urban environment. The graffiti writers' lifestyle is itself an experimental project intended as a direct challenge on the 'conventional' epitomised by suburban existence. The graffiti markings operate as Deleuze-Guattarian 'lines of flight' that indicate that there are alternate ways of moving about the city, replete with a set of refrains to indicate the existence of a suitably alternative culture. We are aware that the smooth running of the urban capitalist machine requires the striations that demarcate no-go areas and territories forbidden to pubic access. To paraphrase Deleuze and Guattari, that in order to run smoothly, you have to striate, and there is a lot of wasted space created in the process. The graffiti writers merely seek to claw back these neglected territories. Notes 1. The following list is provided as a guide, and is by no means considered exhaustive, of some of the key texts employed in my research: Castleman, Craig. Getting Up: Subway Graffiti in New York. New York: MIT Press, 1984; Chalfant, Henry, and James Prigoff. Spraycan Art. New York, N.Y.: Thames and Hudson, 1987; Baker, Houston A. Black Studies, Rap, and the Academy. Black Literature and Culture. Chicago: University of Chicago Press, 1993; Wimsatt, William 'Upski'. Bomb the Suburbs. New York: Soft Skull Press, 1994; George, Nelson. Hip Hop America. London: Penguin, 1998; Poschardt, Ulf. DJ Culture. Trans. Shaun Whiteside. London: Quartet Books, 1998; Light, Alan. The Vibe History of Hip Hop. Three Rivers Press, New York, 1999; Ogg, Alex, and David Upshal. The Hip-Hop Years: A History of Rap. London: Channel 4 Books, 1999; Toop, David. Rap Attack # 3: African Rap to Global Hip Hop. London: Serpent's Tail, 2000; Gonzales, Michael A. 'Hip-Hop Nation: From Rockin' the House to Planet Rock' in Crossroads. Seattle, Marquand Books, 2000. 2. Note: The relation of this quote to the practice of graffiti writing was previously outlined in Richard Higgins article 'Machines, Big and Little' available at http://www.arts.monash.edu.au/gsandss/sl... My discovery of this essay occurred during my research and whilst my own analysis takes a different approach I am obviously compelled to acknowledge my familiarity with this excellent piece of work. 3. Although this situation is rapidly changing as railway's status as public property is being slowly compromised as its running is increasingly handled by the private sector. References Baker, Houston A. jr. (1993) Black Studies, Rap, and the Academy. Black Literature and Culture. Chicago: University of Chicago Press. Castleman, Craig. (1984) Getting Up: Subway Graffiti in New York. New York: MIT Press. Chalfant, Henry, and James Prigoff. (1987) Spraycan Art. New York, N.Y.: Thames and Hudson. Colebrook, Claire. (2001) Gilles Deleuze. London: Routledge. Deleuze, Gilles, and Félix Guattari. (1987) A Thousand Plateaus: Capitalism and Schizophrenia. Trans. Brian Massumi. London: Athlone Press. Deleuze, Gilles and Félix Guattari. (1994) What Is Philosophy? Trans. Hugh Tomlinson and Graham Burchill. New York: Columbia University Press. George, Nelson. (1998) Hip Hop America. London: Penguin. Gonzales, Michael A. (2000) 'Hip-Hop Nation: From Rockin' the House to Planet Rock.' Crossroads. Seattle: Marquand Books. Light, Alan. (1999) The Vibe History of Hip Hop. Three Rivers Press, New York. Ogg, Alex, and David Upshal. (1999) The Hip-Hop Years: A History of Rap. London: Channel 4 Books. Poschardt, Ulf. (1998) DJ Culture. Trans. Shaun Whiteside. London: Quartet Books. Toop, David. (2000) Rap Attack # 3: African Rap to Global Hip Hop. London: Serpent's Tail. Wimsatt, William. (1994) 'Upski'. Bomb the Suburbs. New York: Soft Skull Press. Links http://www.arts.monash.edu.au/gsandss/slavic/papers/rhizome.html. Citation reference for this article MLA Style Scannell, John. "Becoming-City" M/C: A Journal of Media and Culture 5.2 (2002). [your date of access] < http://www.media-culture.org.au/0205/becoming.php>. Chicago Style Scannell, John, "Becoming-City" M/C: A Journal of Media and Culture 5, no. 2 (2002), < http://www.media-culture.org.au/0205/becoming.php> ([your date of access]). APA Style Bennett, Simon A.. (2002) A City Divided. M/C: A Journal of Media and Culture 5(2). < http://www.media-culture.org.au/0205/divided.php> ([your date of access]).

IntroductionCoffee, as a stimulant, and the spaces in which it is has been consumed, have long played a vital role in fostering communication, creativity, and sociality. This article explores the interrelationship of café space, communication, creativity, and materialism. In developing these themes, this article is structured in two parts. The first looks back to the coffee houses of the seventeenth and eighteenth centuries to give a historical context to the contemporary role of the café as a key site of creativity through its facilitation of social interaction, communication and information exchange. The second explores the continuation of the link between cafés, communication and creativity, through an instance from the mid-twentieth century where this process becomes individualised and is tied more intrinsically to the material surroundings of the café itself. From this, we argue that in order to understand the connection between café space and creativity, it is valuable to consider the rich polymorphic material and aesthetic composition of cafés. The Social Life of Coffee: London’s Coffee Houses While the social consumption of coffee has a long history, here we restrict our focus to a discussion of the London coffee houses of the seventeenth and eighteenth centuries. It was during the seventeenth century that the vogue of these coffee houses reached its zenith when they operated as a vibrant site of mercantile activity, as well as cultural and political exchange (Cowan; Lillywhite; Ellis). Many of these coffee houses were situated close to the places where politicians, merchants, and other significant people congregated and did business, near government buildings such as Parliament, as well as courts, ports and other travel route hubs (Lillywhite 17). A great deal of information was shared within these spaces and, as a result, the coffee house became a key venue for communication, especially the reading and distribution of print and scribal publications (Cowan 85). At this time, “no coffee house worth its name” would be without a ready selection of newspapers for its patrons (Cowan 173). By working to twenty-four hour diurnal cycles and heightening the sense of repetition and regularity, coffee houses also played a crucial role in routinising news as a form of daily consumption alongside other forms of habitual consumption (including that of coffee drinking). In Cowan’s words, “restoration coffee houses soon became known as places ‘dasht with diurnals and books of news’” (172). Among these was the short-lived but nonetheless infamous social gossip publication, The Tatler (1709-10), which was strongly associated with the London coffee houses and, despite its short publication life, offers great insight into the social life and scandals of the time. The coffee house became, in short, “the primary social space in which ‘news’ was both produced and consumed” (Cowan 172). The proprietors of coffee houses were quick to exploit this situation by dealing in “news mongering” and developing their own news publications to supplement their incomes (172). They sometimes printed news, commentary and gossip that other publishers were not willing to print. However, as their reputation as news providers grew, so did the pressure on coffee houses to meet the high cost of continually acquiring or producing journals (Cowan 173; Ellis 185-206). In addition to the provision of news, coffee houses were vital sites for other forms of communication. For example, coffee houses were key venues where “one might deposit and receive one’s mail” (Cowan 175), and the Penny Post used coffeehouses as vital pick-up and delivery centres (Lillywhite 17). As Cowan explains, “Many correspondents [including Jonathan Swift] used a coffeehouse as a convenient place to write their letters as well as to send them” (176). This service was apparently provided gratis for regular patrons, but coffee house owners were less happy to provide this for their more infrequent customers (Cowan 176). London’s coffee houses functioned, in short, as notable sites of sociality that bundled together drinking coffee with news provision and postal and other services to attract customers (Cowan; Ellis). Key to the success of the London coffee house of the seventeenth and eighteenth centuries was the figure of the virtuoso habitué (Cowan 105)—an urbane individual of the middle or upper classes who was skilled in social intercourse, skills that were honed through participation in the highly ritualised and refined forms of interpersonal communication, such as visiting the stately homes of that time. In contrast to such private visits, the coffee house provided a less formalised and more spontaneous space of sociality, but where established social skills were distinctly advantageous. A striking example of the figure of the virtuoso habitué is the philosopher, architect and scientist Robert Hooke (1635-1703). Hooke, by all accounts, used the opportunities provided by his regular visits to coffee houses “to draw on the knowledge of a wide variety of individuals, from servants and skilled laborers to aristocrats, as well as to share and display novel scientific instruments” (Cowan 105) in order to explore and develop his virtuoso interests. The coffee house also served Hooke as a place to debate philosophy with cliques of “like-minded virtuosi” and thus formed the “premier locale” through which he could “fulfil his own view of himself as a virtuoso, as a man of business, [and] as a man at the centre of intellectual life in the city” (Cowan 105-06). For Hooke, the coffee house was a space for serious work, and he was known to complain when “little philosophical work” was accomplished (105-06). Sociality operates in this example as a form of creative performance, demonstrating individual skill, and is tied to other forms of creative output. Patronage of a coffee house involved hearing and passing on gossip as news, but also entailed skill in philosophical debate and other intellectual pursuits. It should also be noted that the complex role of the coffee house as a locus of communication, sociality, and creativity was repeated elsewhere. During the 1600s in Egypt (and elsewhere in the Middle East), for example, coffee houses served as sites of intensive literary activity as well as the locations for discussions of art, sciences and literature, not to mention also of gambling and drug use (Hattox 101). While the popularity of coffee houses had declined in London by the 1800s, café culture was flowering elsewhere in mainland Europe. In the late 1870s in Paris, Edgar Degas and Edward Manet documented the rich café life of the city in their drawings and paintings (Ellis 216). Meanwhile, in Vienna, “the kaffeehaus offered another evocative model of urban and artistic modernity” (Ellis 217; see also Bollerey 44-81). Serving wine and dinners as well as coffee and pastries, the kaffeehaus was, like cafés elsewhere in Europe, a mecca for writers, artists and intellectuals. The Café Royal in London survived into the twentieth century, mainly through the patronage of European expatriates and local intellectuals such as Wyndham Lewis, Ezra Pound, T. S. Elliot, and Henri Bergson (Ellis 220). This pattern of patronage within specific and more isolated cafés was repeated in famous gatherings of literary identities elsewhere in Europe throughout the twentieth century. From this historical perspective, a picture emerges of how the social functions of the coffee house and its successors, the espresso bar and modern café, have shifted over the course of their histories (Bollerey 44-81). In the seventeenth and eighteenth centuries, the coffee house was an important location for vibrant social interaction and the consumption and distribution of various forms of communication such as gossip, news, and letters. However, in the years of the late nineteenth and early twentieth centuries, the café was more commonly a site for more restricted social interaction between discrete groups. Studies of cafés and creativity during this era focus on cafés as “factories of literature, inciters to art, and breeding places for new ideas” (Fitch, The Grand 18). Central in these accounts are bohemian artists, their associated social circles, and their preferred cafés de bohème (for detailed discussion, see Wilson; Fitch, Paris Café; Brooker; Grafe and Bollerey 4-41). As much of this literature on café culture details, by the early twentieth century, cafés emerge as places that enable individuals to carve out a space for sociality and creativity which was not possible elsewhere in the modern metropolis. Writing on the modern metropolis, Simmel suggests that the concentration of people and things in cities “stimulate[s] the nervous system of the individual” to such an extent that it prompts a kind of self-preservation that he terms a “blasé attitude” (415). This is a form of “reserve”, he writes, which “grants to the individual a [certain] kind and an amount of personal freedom” that was hitherto unknown (416). Cafés arguably form a key site in feeding this dynamic insofar as they facilitate self-protectionism—Fitch’s “pool of privacy” (The Grand 22)—and, at the same time, produce a sense of individual freedom in Simmel’s sense of the term. That is to say, from the early-to-mid twentieth century, cafés have become complex settings in terms of the relationships they enable or constrain between living in public, privacy, intimacy, and cultural practice. (See Haine for a detailed discussion of how this plays out in relation to working class engagement with Paris cafés, and Wilson as well as White on other cultural contexts, such as Japan.) Threaded throughout this history is a clear celebration of the individual artist as a kind of virtuoso habitué of the contemporary café. Café Jama Michalika The following historical moment, drawn from a powerful point in the mid-twentieth century, illustrates this last stage in the evolution of the relationship between café space, communication, and creativity. This particular historical moment concerns the renowned Polish composer and conductor Krzysztof Penderecki, who is most well-known for his avant-garde piece Threnody to the Victims of Hiroshima (1960), his Polymorphia (1961), and St Luke Passion (1963-66), all of which entailed new compositional and notation techniques. Poland, along with other European countries devastated by the Second World War, underwent significant rebuilding after the war, also investing heavily in the arts, musical education, new concert halls, and conservatoria (Monastra). In the immediate post-war period, Poland and Polish culture was under the strong ideological influence exerted by the Soviet Union. However, as Thomas notes, within a year of Stalin’s death in 1953, “there were flickering signs of moderation in Polish culture” (83). With respect to musical creativity, a key turning point was the Warsaw Autumn Music Festival of 1956. “The driving force” behind the first festival (which was to become an annual event), was Polish “composers’ overwhelming sense of cultural isolation and their wish to break the provincial nature of Polish music” at that time (Thomas 85). Penderecki was one of a younger generation of composers who participated in, and benefited from, these early festivals, making his first appearance in 1959 with his composition Strophes, and successive appearances with Dimensions of Time and Silence in 1960, and Threnody in 1961 (Thomas 90). Penderecki married in the 1950s and had a child in 1955. This, in combination with the fact that his wife was a pianist and needed to practice daily, restricted Penderecki’s ability to work in their small Krakow apartment. Nor could he find space at the music school which was free from the intrusion of the sound of other instruments. Instead, he frequented the café Jama Michalika off the central square of Krakow, where he worked most days between nine in the morning and noon, when he would leave as a pianist began to play. Penderecki states that because of the small space of the café table, he had to “invent [a] special kind of notation which allowed me to write the piece which was for 52 instruments, like Threnody, on one small piece of paper” (Krzysztof Penderecki, 2000). In this, Penderecki created a completely new set of notation symbols, which assisted him in graphically representing tone clustering (Robinson 6) while, in his score for Polymorphia, he implemented “novel graphic notation, comparable with medical temperature charts, or oscillograms” (Schwinger 29) to represent in the most compact way possible the dense layering of sounds and vocal elements that is developed in this particular piece. This historical account is valuable because it contributes to discussions on individual creativity that both depends on, and occurs within, the material space of the café. This relationship is explored in Walter Benjamin’s essay “Polyclinic”, where he develops an extended analogy between the writer and the café and the surgeon and his instruments. As Cohen summarises, “Benjamin constructs the field of writerly operation both in medical terms and as a space dear to Parisian intellectuals, as an operating table that is also the marble-topped table of a café” (179). At this time, the space of the café itself thus becomes a vital site for individual cultural production, putting the artist in touch with the social life of the city, as many accounts of writers and artists in the cafés of Paris, Prague, Vienna, and elsewhere in Europe attest. “The attraction of the café for the writer”, Fitch argues, “is that seeming tension between the intimate circle of privacy in a comfortable room, on the one hand, and the flow of (perhaps usable) information all around on the other” (The Grand 11). Penderecki talks about searching for a sound while composing in café Jama Michalika and, hearing the noise of a passing tram, subsequently incorporated it into his famous composition, Threnody (Krzysztof Penderecki, 2000). There is an indirect connection here with the attractions of the seventeenth century coffee houses in London, where news writers drew much of their gossip and news from the talk within the coffee houses. However, the shift is to a more isolated, individualistic habitué. Nonetheless, the aesthetic composition of the café space remains essential to the creative productivity described by Penderecki. A concept that can be used to describe this method of composition is contained within one of Penderecki’s best-known pieces, Polymorphia (1961). The term “polymorphia” refers not to the form of the music itself (which is actually quite conventionally structured) but rather to the multiple blending of sounds. Schwinger defines polymorphia as “many formedness […] which applies not […] to the form of the piece, but to the broadly deployed scale of sound, [the] exchange and simultaneous penetration of sound and noise, the contrast and interflow of soft and hard sounds” (131). This description also reflects the rich material context of the café space as Penderecki describes its role in shaping (both enabling and constraining) his creative output. Creativity, Technology, Materialism The materiality of the café—including the table itself for Penderecki—is crucial in understanding the relationship between the forms of creative output and the material conditions of the spaces that enable them. In Penderecki’s case, to understand the origins of the score and even his innovative forms of musical notation as artefacts of communication, we need to understand the material conditions under which they were created. As a fixture of twentieth and twenty-first century urban environments, the café mediates the private within the public in a way that offers the contemporary virtuoso habitué a rich, polymorphic sensory experience. In a discussion of the indivisibility of sensation and its resistance to language, writer Anna Gibbs describes these rich experiential qualities: sitting by the window in a café watching the busy streetscape with the warmth of the morning sun on my back, I smell the delicious aroma of coffee and simultaneously feel its warmth in my mouth, taste it, and can tell the choice of bean as I listen idly to the chatter in the café around me and all these things blend into my experience of “being in the café” (201). Gibbs’s point is that the world of the café is highly synaesthetic and infused with sensual interconnections. The din of the café with its white noise of conversation and overlaying sounds of often carefully chosen music illustrates the extension of taste beyond the flavour of the coffee on the palate. In this way, the café space provides the infrastructure for a type of creative output that, in Gibbs’s case, facilitates her explanation of expression and affect. The individualised virtuoso habitué, as characterised by Penderecki’s work within café Jama Michalika, simply describes one (celebrated) form of the material conditions of communication and creativity. An essential factor in creative cultural output is contained in the ways in which material conditions such as these come to be organised. As Elizabeth Grosz expresses it: Art is the regulation and organisation of its materials—paint, canvas, concrete, steel, marble, words, sounds, bodily movements, indeed any materials—according to self-imposed constraints, the creation of forms through which these materials come to generate and intensify sensation and thus directly impact living bodies, organs, nervous systems (4). Materialist and medium-oriented theories of media and communication have emphasised the impact of physical constraints and enablers on the forms produced. McLuhan, for example, famously argued that the typewriter brought writing, speech, and publication into closer association, one effect of which was the tighter regulation of spelling and grammar, a pressure toward precision and uniformity that saw a jump in the sales of dictionaries (279). In the poetry of E. E. Cummings, McLuhan sees the typewriter as enabling a patterned layout of text that functions as “a musical score for choral speech” (278). In the same way, the café in Penderecki’s recollections both constrains his ability to compose freely (a creative activity that normally requires ample flat surface), but also facilitates the invention of a new language for composition, one able to accommodate the small space of the café table. Recent studies that have sought to materialise language and communication point to its physicality and the embodied forms through which communication occurs. As Packer and Crofts Wiley explain, “infrastructure, space, technology, and the body become the focus, a move that situates communication and culture within a physical, corporeal landscape” (3). The confined and often crowded space of the café and its individual tables shape the form of productive output in Penderecki’s case. Targeting these material constraints and enablers in her discussion of art, creativity and territoriality, Grosz describes the “architectural force of framing” as liberating “the qualities of objects or events that come to constitute the substance, the matter, of the art-work” (11). More broadly, the design features of the café, the form and layout of the tables and the space made available for individual habitation, the din of the social encounters, and even the stimulating influences on the body of the coffee served there, can be seen to act as enablers of communication and creativity. Conclusion The historical examples examined above indicate a material link between cafés and communication. They also suggest a relationship between materialism and creativity, as well as the roots of the romantic association—or mythos—of cafés as a key source of cultural life as they offer a “shared place of composition” and an “environment for creative work” (Fitch, The Grand 11). We have detailed one example pertaining to European coffee consumption, cafés and creativity. While we believe Penderecki’s case is valuable in terms of what it can tell us about forms of communication and creativity, clearly other cultural and historical contexts may reveal additional insights—as may be found in the cases of Middle Eastern cafés (Hattox) or the North American diner (Hurley), and in contemporary developments such as the café as a source of free WiFi and the commodification associated with global coffee chains. Penderecki’s example, we suggest, also sheds light on a longer history of creativity and cultural production that intersects with contemporary work practices in city spaces as well as conceptualisations of the individual’s place within complex urban spaces. References Benjamin, Walter. “Polyclinic” in “One-Way Street.” One-Way Street and Other Writings. Trans. Edmund Jephcott and Kingsley Shorter. London: Verso, 1998: 88-9. Bollerey, Franziska. “Setting the Stage for Modernity: The Cosmos of the Coffee House.” Cafés and Bars: The Architecture of Public Display. Eds. Christoph Grafe and Franziska Bollerey. New York: Routledge, 2007. 44-81. Brooker, Peter. Bohemia in London: The Social Scene of Early Modernism. Houndmills, Hamps.: Palgrave Macmillan, 2007. Cohen, Margaret. Profane Illumination: Walter Benjamin and the Paris of Surrealist Revolution. Berkeley: U of California P, 1995. Cowan, Brian. The Social Life of Coffee: The Emergence of the British Coffeehouse. New Haven: Yale UP, 2005. Ellis, Markman. The Coffee House: A Cultural History. London: Weidenfeld & Nicholson, 2004. Fitch, Noël Riley. Paris Café: The Sélect Crowd. Brooklyn: Soft Skull Press, 2007. -----. The Grand Literary Cafés of Europe. London: New Holland Publishers (UK), 2006. Gibbs, Anna. “After Affect: Sympathy, Synchrony, and Mimetic Communication.” The Affect Theory Reader. Eds. Melissa Gregg and Gregory J. Siegworth. Durham: Duke University Press, 2010. 186-205. Grafe, Christoph, and Franziska Bollerey. “Introduction: Cafés and Bars—Places for Sociability.” Cafés and Bars: The Architecture of Public Display. Eds. Christoph Grafe and Franziska Bollerey. New York: Routledge, 2007. 4-41. Grosz, Elizabeth. Chaos, Territory, Art: Deleuze and the Framing of the Earth. New York: Columbia UP, 2008. Haine, W. Scott. The World of the Paris Café. Baltimore: Johns Hopkins UP, 1996. Hattox, Ralph S. Coffee and Coffeehouses: The Origins of a Social Beverage in the Medieval Near East. Seattle: U of Washington P, 1985. Hurley, Andrew. Diners, Bowling Alleys and Trailer Parks: Chasing the American Dream in the Postwar Consumer Culture. New York: Basic Books, 2001. Krzysztof Penderecki. Dir. Andreas Missler-Morell. Spektrum TV production and Telewizja Polska S.A. Oddzial W Krakowie for RM Associates and ZDF in cooperation with ARTE, 2000. Lillywhite, Bryant. London Coffee Houses: A Reference Book of Coffee Houses of the Seventeenth, Eighteenth, and Nineteenth Centuries. London: George Allen & Unwin, 1963. McLuhan, Marshall. Understanding Media: The Extensions of Man. London: Abacus, 1974. Monastra, Peggy. “Krzysztof Penderecki’s Polymorphia and Fluorescence.” Moldenhauer Archives, [US] Library of Congress. 12 Jan. 2012 ‹http://memory.loc.gov/ammem/collections/moldenhauer/2428143.pdf› Packer, Jeremy, and Stephen B. Crofts Wiley. “Introduction: The Materiality of Communication.” Communication Matters: Materialist Approaches to Media, Mobility and Networks. New York, Routledge, 2012. 3-16. Robinson, R. Krzysztof Penderecki: A Guide to His Works. Princeton, NJ: Prestige Publications, 1983. Schwinger, Wolfram. Krzysztof Penderecki: His Life and Work. Encounters, Biography and Musical Commentary. London: Schott, 1979. Simmel, Georg. The Sociology of Georg Simmel. Ed. and trans. Kurt H. Wolff. Glencoe, IL: The Free P, 1960. Thomas, Adrian. Polish Music since Szymanowski. Cambridge: Cambridge UP, 2005. White, Merry I. Coffee Life in Japan. Berkeley: U of California P, 2012. Wilson, Elizabeth. “The Bohemianization of Mass Culture.” International Journal of Cultural Studies 2.1 (1999): 11-32.

Spurred by global institutions and treaties such as the General Agreement on Tariffs and Trade (GATT) and its’ bantling the World Trade Organisation (WTO), the past three decades have seen many nations of the world develop an economic interconnectedness that parallels the great free trade movement of the late Nineteenth and early Twentieth Centuries. Free trade and the resultant economic ‘globalisation’ have had mixed results for many countries and groups within countries and has incited a complex, inarticulate, and sometimes contradictory debate across all segments of our society. Some groups and geographical locales have benefited handsomely from the structural changes that we generally understand as globalisation, whilst other groups and geographical regions have become economically marginalised through disconnectedness from global flows of money and goods and services. Rural and regional Australia, for instance, has experienced a steady decline in recent years and in fact in rural Victoria, a gloomy report from the Bureau of Statistics, suggests that not one new full-time job has been created in more than thirteen years (Colbatch). In other parts of the country, particularly Sydney and Melbourne, things could not seem better; property values have doubled, unemployment is at record lows, and the new middle classes cram the cafés of the gentrified inner-cities. Wages have risen by up to fifty percent in many of Australia’s inner cities during the late 1990s (Birnbauer and Gurrera). By the end of the 1990s, in response to some of the inequalities of globalisation—particularly between developed and developing countries—a large globally-linked protest movement arose out of Seattle in the United States. The movement formed as a protest against the policies of the WTO and was an eclectic arrangement of political groups who believed that free trade was not the answer to a more equitable world. The problem was that some of the leading thinkers of the movement—in a movement that claimed to have no leaders—were far too short-sighted to see beyond the popular zeitgeist of the time. The turn of the century zeitgeist was based on a well-meaning utopian-libertarian vision of a frictionless and equitable world. The problem was that this vision had no place for nations and thus citizen-based democratically elected national governments. There had apparently been a coup and governments were now captured by shoe manufacturers. One of the best-known authors of the turn of the century globalisation protest movement was the inner-city Canadian journalist Naomi Klein with her popularly acclaimed book No Logo (Klein). Although shrewdly timed, there was nothing particularly ground-breaking about Klein’s work; anxieties about corporate power, exploited workers, and the power of the ideologically potent media industries have for most of the Twentieth Century been the focus of relations between governments and the private sphere everywhere. The book relied heavily on the popular journalistic branding of the time, the ‘new economy’, which was believed to be represented by the industries of the Information and Communication Technology (ICT) sector, advertising, and shoe manufacturers. The new economy never existed; it was merely a popularly accepted business-journalism term that perhaps described parts of the more complex corpus of work on ‘post-industrialism’. Many thinkers have been attempting to understand issues of equity and post-industrialism for more than three decades; perhaps one the best-known authors in Australia is the ex-Labor minister Barry Jones with his celebrated 1982 book Sleeper Wake; Technology and the Future of Work (Jones). The turn of the century globalisation protest movement was in essence a utopian-libertarian movement and even at times claimed to be ‘natural’ and ‘leaderless’. Pithily, the WTO could also be described as ‘utopian-libertarian’ as much of its post-war ideological base stems from the belief that national borders are a hindrance (and the world would be better without them), and national governments should not interfere with its ‘natural’ globalisation schema. The ‘global’ just like the ‘nation’ is an unwieldy meta-structure and can be interpreted in many ways and for many ends. The minimal working definitions of globalisation, or dare I say ‘globalism’, circulate around the processes in which complex interconnections are said to be rapidly developing between societies, institutions, cultures, collectives, and individuals worldwide. These connections are believed to be between cultural, political, and economic practices that are local, national, technological, and corporate. And if there really is such a thing as globalisation, then it is far from a ‘natural’ process, but has developed as the direct result of strategic choices by governments and corporations in the past thirty years. In Australia, our engagement with the dominant form of globalisation was exacerbated by the Hawke/Keating Labor governments (1984-1996) that deregulated large portions of the economy, floated our currency, and embraced the all-trade-is-good mantra of global economic policy. Not surprisingly, the rich countries define the dominant ideologies of globalisation and corporations are the main catalyst (Everend). Many corporations are involved in cultural production thus creating their own world culture and value system. This value system is based on consumerism (like buying sports shoes) and the triumph of individual consumer agency over collective economic practices (like free education). The end of the east-west logic of the Cold War ended the eighty-year ideological wrestle between centralised state economic planning and market driven models. Eric Hobsbawn, in his masterful empirical history, The Age of Extremes, claims that what we understand as the Twentieth Century ended in 1991 with the collapse of the Soviet Union (Hobsbawn). What we are left with is a world with only one major superpower, one major economic model, and one major Liberal ideology that is increasing the wealth gap between and within societies everywhere (Landes). We do need to urgently understand the forces beyond the nation state, but this should not be at the expense of a political engagement with the democratic processes that make up the nation state. The utopian-libertarian critique of the turn of the century globalisation protest movement was far too simplistic. The Twentieth Century often disastrously taught us that ideas of the nation can be interpreted in many ways, and likewise, ideas of ‘the global’ are contested meta-structures that can be multifariously interpreted. There are no effortless solutions to understanding globalisation processes and those that tell us what the ‘global’ is largely control what it is. This is similar to the history of Australia. Historically Australia has had different ways to see ourselves based on what group has been in power and the particular requirements of this group. The requirements of an elite group of Australians at the moment is perhaps no government at all so that ‘the people’ can consume in peace and not have bothersome local governments do nasty ‘state-authoritarian’ things like build kindergartens or repair street lights. If ‘the people’ loose faith in citizen based democracy then we undermine the only real power that we have as individuals. The simple act of many activists to communicate between various countries and exchange ideas and strategies is not end in itself; it is merely one component of a significant beginning. If we don’t have a major war, or an economic catastrophe, globalisation will probably further arrive over the next few decades. And we need to have representative, fair, collective and geographically specific processes to deal with this. Most of the collective institutional solutions we already have, and it is up to a new generation to take control of their democratic inheritance (like every other generation before us) rather than conjure one-dimensional utopian-libertarian visions that are oppressively close to those of the WTO. Works Cited www.milkbar.com.au Birnbauer, William and Guerrera, Orietta “Rich Shun Easter Suburbs for Inner City” in The Age, Melbourne, June 18. 2002, <http://www.theage.com.au/articles/2002/06/17/1023864403482.php> (Accessed 11 May, 2003) Colbatch, Tim “Part-time work spawns rural underclass” in The Age, 26 April 2003, <http://www.theage.com.au/text/articles/2003/04/25/1050777401... ...309.htm> (Accessed 27 April, 2003) Everand, Jerry Virtual States: The Internet and the Boundaries of the Nation State,Routledge, London, 2000. Hobsbawn, Eric Age of Extremes: The short Twentieth Century 1914-1991, Abacus, London, 1994. Jones, Barry Sleepers Wake: Technology and the Future of Work, Oxford University Press, Melbourne, 1982. Klein, Naomi No Logo, Flamingo, London, 2000. Landes, Richard S The Wealth and Poverty of Nations, WW Norton, New York, 1999. Links http://www.milkbar.com.au http://www.theage.com.au/articles/2002/06/17/1023864403482.html http://www.theage.com.au/text/articles/2003/04/25/1050777401309.htm Citation reference for this article Substitute your date of access for Dn Month Year etc... MLA Style Bellamy, Craig. "Post-Logo " M/C: A Journal of Media and Culture< http://www.media-culture.org.au/0306/13-postlogo.php>. APA Style Bellamy, C. (2003, Jun 19). Post-Logo . M/C: A Journal of Media and Culture, 6,< http://www.media-culture.org.au/0306/13-postlogo.php>

IntroductionAlt, or alternative, accounts are secondary profiles people use in addition to a main account on a social media platform. They are a kind of automediation, a way of representing the self, that deliberately displays a different identity facet, and addresses a different audience, to what someone considers to be their main account. The term “alt” seems to have originated from videogame culture and been incorporated into understandings of social media accounts. A wiki page about alternate accounts on virtual world Second Life calls an alt “an account used by a resident for something other than their usual activity or to do things in privacy” (n.p.).Studying alts gives an insight into practices of managing and contextualising identities on networked platforms that are visible, persistent, editable, associable (Treem and Leonardi), spreadable, searchable (boyd), shareable (Papacharissi "Without"), and personalised (Schmidt). When these features of social media are understood as limitations that lead to context collapse (Marwick and boyd 122; Wesch 23), performative incoherence (Papacharissi Affective 99), and the risk of overexposure, people respond by developing alternative ways to use platforms.Plenty of scholarship on social media identities claims the self is fragmented, multifaceted, and contextual (Marwick 355; Schmidt 369). But the scholarship on multiple account use on single platforms is still emerging. Joanne Orlando writes for The Conversation that teens increasingly have more than one account on Instagram: “finstas” are “fake” or secondary accounts used to post especially candid photos to a smaller audience, thus they are deployed strategically to avoid the social pressure of looking polished and attractive. These accounts are referred to as “fake” because they are often pseudonymous, but the practice of compartmentalising audiences makes the promise that the photos posted are more authentic, spontaneous, and intimate. Kylie Cardell, Kate Douglas, and Emma Maguire (162) argue that while secondary accounts promise a less constructed version of life, speaking back to the dominant genre of aesthetically pleasing Instagram photos, all social media posts are constructed within the context of platform norms and imagined audiences (Litt & Hargittai 1). Still, secondary accounts are important for revealing these norms (Cardell, Douglas & Maguire 163). The secondary account is particularly prevalent on Twitter, a platform that often brings together multiple audiences into a public profile. In 2015, author Emily Reynolds claimed that Twitter alts were “an appealingly safe space compared to main Twitter where abuse, arguments and insincerity are rife” (n.p.).This paper draws on a survey of Twitter users with alts to argue that the strategic use of pseudonyms, profile photos without faces, locked accounts, and smaller audiences are ways to overcome some of the built-in limitations of social media automediality.Identity Is Multiple Chris Poole, founder of anonymous bulletin board 4chan, believes identity is a fluid concept, and designed his platform as a space in which people could connect over interests, not profiles. Positioning 4chan against real-name platforms, he argues:Your identity is prismatic […] we’re all multifaceted people. Google and Facebook would have you believe that you’re a mirror, that there is one reflection that you have, there is one idea of self. But in fact we’re more like diamonds. You can look at people from any angle and see something totally different, but they’re still the same. (n.p.)Claiming that identities are contextual performances stems from longstanding sociological and philosophical work on identity from theorists like Erving Goffman, who in the 1950s proposed a dramaturgical framework of the self to consider interactions as fundamentally social and performative rather than reflecting one core, essential inner self.Social media profiles allow people to use the language of the platform to represent themselves (Marwick 362), meaning identity performances are framed by platform architecture and features, formal and informal rules, and social ties (Schmidt 369). Social media profiles shape how people can engage in how they represent themselves, argue Shelly Farnham and Elizabeth Churchill, who claim that the assumption that a single, unified online identity is sufficient is a problematic trend in platform design. They argue that when facets of their lives are incompatible, people segment those lives into separate areas in order to maintain social norms and boundaries.Sidonie Smith and Julia Watson consider identity multiplicities to be crucial to automediality, which is built on an aesthetic of bricolage and pastiche rather than understanding subjectivity to be the essence of the self. In her work on automediality and online girlhood, Maguire ("Home"; "Self-Branding" 74) argues that an automedial approach attends to how mediation shapes the way selves can be represented online, claiming that the self is brought into being through these mediation practices.This article understands alt accounts as a type of social media practice that Nick Couldry (52) identifies as presencing: sustaining a public presence with media. I investigate presencing through studying alts as a way to manage separate publics, and the tension between public and private, on Twitter by surveying users who have a main and an alt account. Although research into multiple account use is nascent, Alice Marwick lists maintaining multiple accounts as a tactic to mitigate context collapse, alongside other strategies such as using nicknames, only sharing posts when they are appropriate for multiple audiences, and keeping more personal interactions to private messenger and text message.Ben Light argues that while connection is privileged on social media, disconnective practices like editing out, deleting, unfriending, untagging, rejecting follower requests, and in this case, creating alt accounts, are crucial. Disconnecting from some aspects of the social media experience allows people to stay connected on a particular platform, by negotiating the dynamics that do not appeal to them. While the disconnective practice of presencing through an alt has not been studied in detail, research I discuss in the next section focuses on multi-account use to argue that people who have more than one account on a single platform are aware of their audiences, and want control over which people see which posts.Multi-Platform and Multi-Account UseA conference presentation by Frederic Stutzman and Woodrow Hartzog calls maintaining multiple profiles on a single platform a strategy for boundary regulation, through which access is selectively granted to specific people. Stutzman and Hartzog interviewed 20 people with multiple profiles to determine four main motives for this kind of boundary regulation: privacy, identity management, utility (using one profile for a distinct purpose, like managing a restaurant page), and propriety (conforming to social norms around appropriate disclosure).Writing about multiple profiles on Reddit, Alex Leavitt argues that temporary or “throwaway” accounts give people the chance to disclose sensitive or off-topic information. For example, some women use throwaways when posting to a bra sizing subreddit, so men don’t exploit their main account for sexual purposes. Throwaways are a boundary management technique Leavitt considers beneficial for Redditors, and urges platform designers to consider implementing alternatives to single accounts.Jessa Lingel and Adam Golub also call for platforms to allow for multiple accounts, suggesting Facebook should let users link their profiles at a metadata level and be able to switch between them. They argue that this would be especially beneficial for those who take on specific personas, such as drag queens. In their study of drag queens with more than one Facebook profile, Lingel and Golub suggest that drag queens need to maintain boundaries between fans and friends, but creating a separate business page for their identity as a performer was inadequate for the kind of nuanced personal communication they engaged in with their fans. Drag queens considered this kind of communication relationship maintenance, not self-branding. This demonstrates that drag queens on Facebook are attentive to their audience, which is a common feature of users posting to social media: they have an idea, no matter how accurate, of who they are posting to.Eden Litt and Eszter Hargittai (1) call this perception the imagined audience, which serves as a guide for how to present the self and what to post about when an audience is unknown or not physically present. People in their study would either claim they were posting to no-one in particular, or that they had an audience in mind, whether this was personal ties (close friends, family, specific individuals like a best friend), communal ties (people interested in cleaning tips, local art community, people in Portland), professional ties (colleagues, clients, my radio show audience), and phantasmal ties (people with whom someone has an imaginary relationship, like famous people, brands, animals, and the dead).Based on these studies of boundary regulation, throwaway accounts, separate Facebook pages for fans and friends, and imagined audiences on social media, I designed a short survey that would prompt respondents to reflect on their own practices of negotiating platform limitations through their alt account.Asking Twitter about AltsTo research alts, I asked my own Twitter followers to tell me about theirs. I’ve been tweeting from @emvdn since 2010, and I have roughly 5,500 followers, mostly Melbourne academics, writers, and professionals. This method of asking my own Twitter followers questions builds on a study by Alice Marwick and danah boyd, in which they investigated context collapse on social media by tweeting questions like “who do you tweet to?” and monitoring the replies.I sent out a tweet with a link to the survey on 31 January 2018, and left it open for responses until I submitted this draft article on 18 February 2018:I’m writing about alt (alternative/secondary) accounts on social media. If you have an alt account, on Twitter or elsewhere, could you tell me about it, in survey form? (van der Nagel)The tweet was retweeted 161 times, spreading the survey to other accounts and contexts, and I received a total of 326 responses to the survey. For a full list of survey questions, see Appendix. I asked people to choose one alt (if they had more than one), and answer questions about it, including what prompted them to start the account, how they named it, who the audience is for their main and their alt, and how similar they perceived their main and alt to be. I also asked whether they would like to remain anonymous or be quoted under a pseudonym, which I have followed in this article.Of course, by posting the Twitter survey to my own followers, I am necessarily asking a specific group of people whose alt practices might not be indicative of broader trends. Just like any research done on Twitter, this research attracted a particular group: the results of this survey give a snapshot of the followers of a 29 year old female Melbourne academic, and the wider networks it was retweeted into.Although I asked anyone with more than one account on the same platform to fill out the survey, I’ll be focusing on pseudonymous alts here. Not everyone is pseudonymous on their alt: 61 per cent of respondents said they use a pseudonym, and half (51 per cent) said theirs was locked, or unavailable to the public. Some people have an alt in order to distinguish themselves from their professional account, some are connecting with those who share a specific interest, and others deliberately created an alt to harass and troll others on Twitter. But I regard pseudonymous alts as especially important to this article, as they evidence particular understandings of social media.Asking how people named their alt gave me an insight into how they framed it: as another facet of their identity: “I chose something close, but not too close to my main twitter handle,” or directed towards one particular subject they use the alt for: “I wanted a personal account which would be about all sorts, and one just for women’s sport” (Danielle Warby). Some changed the name of their account often, to further hide the account away: “I have renamed it several times, usually referencing in jokes with friends.”Many alt usernames express that the account is an alternative to a main one: people often said their alt username was their main username with a prefix or suffix like “alt,” “locked,” “NSFW” (Not Safe For Work, adult content), “priv” (short for “private”), or “2”, so if their main account was @emvdn, their alt account might be @emvdn_alt. Some used a username or nickname from another part of their life, used a pop culture reference, or wanted a completely random username, so they used a username generator or simply mashed the keyboard to get a string of random characters. Others used their real name for their alt account: “It’s my name. The point wasn’t to hide, it was to separate/segment conversiations [sic]” (knitmeapony).When asked who their audience was for their main and their alt, most people spoke of a smaller, more intimate audience of close friends or trusted accounts. On Twitter, people with locked accounts must approve followers before they can see their tweets, so it’s likely they are thinking of a specific group. One person said their alt was “locked behind a trust-wall (like a paywall, but you need to pay with a life-long friendship).” A few people said their audience for their alt was just one person: themselves. While their main account was for friends, or just “anyone who wants to follow me” (Brisbane blogger), their alt would simply be for them alone, to privately post and reflect.Asking how similar the main and alt account was led people reflecting on how they used multiple accounts to manage their multifaceted identity. “My alt account is just me unfiltered,” said one anonymous respondent, and another called their accounts “two sides of the same coin. Both me, just public and private versions.” One respondent said, “I would communicate differently in the boardroom from the bedroom. And I guess my alt is more like a private bedroom party, so it doesn’t matter if my bra comes off.”Many people signalled their awareness or experience of harassment when asked about benefits or drawbacks of alt accounts: people started theirs to avoid being harassed, bullied, piled-on, or judged. While an alt account gave people a private, safe channel in which to reach close friends and share intimate parts of their life, they also spoke about difficulties with maintaining more than one account, and potential awkwardness if someone requested to follow them that they did not want to connect with.It seemed that asking about benefits and drawbacks of alts led to articulations of labour—keeping accounts separate, and deciding on who to allow into this private space—but fears about social media more generally also surfaced. Although creating an alt meant people were consciously taking steps to compartmentalise their identity, this did not make them feel completely impervious to harassment, context collapse, and overexposure. “Some dingus will screencap and create drama,” was one potential drawback of having an alt: just because confessions and intimate or sexual photos were shared privately doesn’t mean they will stay private. People were keen to acknowledge that alts involved ongoing labour and platform negotiations.Multiple Identity Facets; Multiple AccountsWhen I released the survey, I was expecting most people to discuss their alt, locked, private account, which existed in contrast to their main, unlocked, professional one. Some people did just that, like Sarah:I worked in the media and needed a place to put my thoughts ABOUT my job/the media that I didn’t want my boss reading – not necessarily negative, just private thoughts I wanted to write somewhere.Wanting to maintain a public presence while still having an intimate space for personal self-disclosure was a common theme, which showed an awareness of imagined audiences, and a desire to disconnect from certain audiences, particularly colleagues and family members. Some didn’t necessarily want an intimate alt, but a targeted one: there were accounts for dog photos, weight loss journeys, fandoms, pregnancies, fetishes, a positive academic advice account using a Barbie doll called @barbie_phd, and one for cataloguing laundromats around London. It also seemed alts were contagious: people regularly admitted they began theirs because a friend had one. “Friends were using alts and it looked like a cool world;” “my friends seemed to be having a good time with it, and I wanted to try something they were interested in;” “wanted to be part of the ‘little twitter’ community.”Fluidities I wasn’t expecting also emerged. One respondent considered both of their accounts to be primary:it’s not clear for me which of my accounts is the “alt”. i had my non-professional one first, but i don’t consider either of them secondary, though the professional one is much more active.Along with those that changed the name of their alt often, L said they “initially kept private to only me to rant, record very private thoughts etc., have since extended it to 3 followers.” Platforms encourage continuous, active, engaged participation with ever-expanding networks of followers and friends. As José van Dijck (12) argues, platforms privilege connections, even as they stress human connectedness and downplay the automated connectivity from which they profit. Twitter’s homepage urges people to “follow your interests. Hear what people are talking about. Join the conversation. See what’s happening in the world right now,” and encourages people to keep adding more connections by featuring a recommendation panel that displays suggestions next to the main feed for “who to follow”, and links to import contacts from Gmail and other address books. In this instance, L’s three followers is an act of resistance, a disconnective practice that only links L with the very specific people they want to be an audience for their private thoughts, not to the extended networks of people L knows.ConclusionThis article has provided further evidence that on social media platforms, people don’t just have one account with their real name that faithfully expresses their one true identity. Even among those with alts, practices vary immensely, with some people using their alt as a quieter, more private space, and others creating a public identity and stream of posts catering to a niche audience.When users understand social media’s visibility, persistence, editability, association, spreadability, searchability, shareability, and personalisation as limitations, they seek ways to compartmentalise their identity facets so they can have access to the conversations, contexts, and audiences they want.There is scope for future research in this area on how alts are created, perceived, and managed, and how they relate to the broader social media landscape and its emphasis on real names, expanding networks, and increasingly sophisticated connections between people, platforms, and data. 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Appendix: List of Survey QuestionsDemographic informationAll the questions in this survey are optional, so feel free to skip any if you’re not comfortable sharing.How old are you?What is your gender identity?What is your main occupation?What is your city and country of residence?Which social media platforms do you use? Facebook, Twitter, Reddit, Instagram, Snapchat, LinkedIn, Tumblr, YouTube, Tencent QQ, WeChat, KakaoTalk, Renren, other?Which social media platforms do you have an alt account on? Facebook, Twitter, Reddit, Instagram, Snapchat, Google+, Pinterest, LinkedIn, Tumblr, YouTube, Tencent QQ, WeChat, KakaoTalk, Renren, other?Your alt accountThis section asks you to pick one of your alt accounts - for example, your locked account on Twitter separate from your main account, a throwaway on Reddit, or a close-friends-only Facebook account - and tell me about it.Which platform is your alt account on?Is your alt locked (unavailable to the public)? Yes/NoWhat prompted you to start your alt account?Do you use a pseudonym on your alt? Yes/NoDo you use a photo of yourself as the profile image? Yes/NoDo you share photos of yourself on your alt? Yes/NoCan you tell me about how you named your alt?Which account do you use more often? My main/my alt/I use them about the sameWhich has a bigger audience? My main/my alt/They’re about the sameWho is the audience for your main account? Who is the audience for your alt account? What topics would you post about on your alt that you’d never post about on your main? How similar do you think your main and alt accounts are? What are the benefits of having an alt?What are the drawbacks of having an alt? Thank you!If I quote you in my research project, what name/pseudonym would you like me to use? My name/pseudonym is___________ OR I would like to remain anonymous and be assigned a participant number