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Dissertations / Theses on the topic 'Semiotic code'
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Lo, Elsa, and n/a. "Chinese architectonic code : a semiotic study of shop signs in Sydney's Chinatown." University of Canberra. Communication, 1994. http://erl.canberra.edu.au./public/adt-AUC20060818.132847.
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This study aims to furnish a semiotic reading of Sydney's Chinatown by
analysing the environmental meanings codified in that particular context.
The basic unit of analysis is the shop sign. Some features underlying sign
formations in Sydney's Chinatown are identified and the communication
process involved in its organisation of meanings and space is explored.
The thesis is organised into three parts. The first part gives an
introduction to the background of study and examines theories on
architectural semiotics and its relation to visual communication. It consists
of three chapters. Chapter 1 defines the scope of the study and outlines the
objectives and goals of research. Chapter 2 focuses on two related fields of
architectural semiotics, viz. semiotics of objects and semiotics of space.
Evaluation of semiotic approaches and behavioural science approaches to
the study of objects and space is made. Some of the theories discussed are
applied to give a profile of shop signs from a visual semiotic perspective. In
Chapter 3 a description of the methods of research and an outline of the
analytical framework of this study are given.
The two chapters of Part Two provide some background information
on various conceptions of "Chinatown". Chapter 4 discusses the
development features of Chinatowns in North America, which reveal that
there are divergent perceptions of Chinatowns. Chapter 5 describes the
development of Sydney's Chinatown and underlines some of its distinctive
features.
In Part Three the results of the study are presented. Chapter 6 focuses
on the codification of meanings realised in Sydney's Chinatown. Chapter 7
is concerned with elements of sign formations and examines the
communicative functions of shop signs in the Chinatown context. The
analyses made in these chapters are intended to identify some features of
sign formations in Sydney's Chinatown within an architectonic system.
The thesis concludes with a summary of the study and a discussion of
the applicability of architectural semiotic theories. It is suggested that
further study can be pursued in the direction that contributes to an
understanding of architectonic systems and social communication.
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Cochran, Pamela A. "Q Code, Text, and Signs: A Study of the Social Semiotic Significance of QSL Cards." University of Findlay / OhioLINK, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=findlay1484321999467252.
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Melim, Mauricio José. "Transgressão de códigos: elementos estético-semióticos para uma investigação da criatividade em publicidade." Universidade do Vale do Rio do Sinos, 2008. http://www.repositorio.jesuita.org.br/handle/UNISINOS/2631.
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Made available in DSpace on 2015-03-05T18:24:08Z (GMT). No. of bitstreams: 0
Previous issue date: 28<br>Nenhuma<br>Este estudo busca desenvolver o debate acerca da criatividade publicitária, especificamente aquela criatividade percebida em anúncios (e não os métodos ou comportamentos para se tornar criativo, tema rotineiro em manuais de publicidade). A detecção de criatividade em anúncios geralmente vem acompanhada por expressões como ‘original’, ‘surpreendente’, ‘inteligente’, ‘inusitado’. Aqui, são investigadas as bases materiais de tal fenômeno, as causas da criatividade. Isto é realizado a partir de uma premissa estético-semiótica, segundo a qual toda mensagem de tendência estética (inclui-se aí a publicidade criativa) é portadora de transgressões do código (grosso modo, desvio dos padrões habituais). O termo código, peça-chave desta pesquisa, pode ser compreendido como embricamento de normas que possibilitam o processo comunicativo. É deste conceito que se desenrolarão os elementos que irão apontar e descrever alguns dos mecanismos geradores de criatividade em anúncios<br>The present study aims at amplifying the debate upon the creativity in advertising, more specifically the kind of creativity recognized in advertisements (not the proposed methods or techniques in order for an ad to become creative, an ordinary issue in advertising manuals). The detection of creativity in advertisements is usually accompanied by words such as ‘original’, ‘astonishing’, ‘intelligent’, ‘outstanding’. The study investigates the phenomenon of creativity in advertising under empirical bases. That is, the aesthetic as proposed by the semiotics serves as the framework for analyzing the data. According to this viewpoint, every aesthetic message conveys mechanisms that transgress the code. The code can be read as imbrications of norms that enable communicative processes to take place. By the exam of this concept (code) will be unrolled elements that will go to hint and to describe some generating mechanisms of creativity in ads
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Tong, Deborah Grace. "Codes of power : Dimensional semiotics and photonic perspectives." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1999. http://www.collectionscanada.ca/obj/s4/f2/dsk1/tape9/PQDD_0015/MQ55009.pdf.
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Stacy, Michelle A. "Graphic design and the unconscious codes /." Online version of thesis, 1992. http://hdl.handle.net/1850/11761.
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Nasta, Dominique. "Code structures and transgressive strategies in film." Doctoral thesis, Universite Libre de Bruxelles, 1989. http://hdl.handle.net/2013/ULB-DIPOT:oai:dipot.ulb.ac.be:2013/213226.
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Przymus, Steve Daniel. "Social Semiotics, Education, and Identity: Creating Trajectories for Youth at Schools to Demonstrate Knowledge and Identities as Language Users." Diss., The University of Arizona, 2016. http://hdl.handle.net/10150/605221.
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This dissertation is comprised of three teacher-researcher studies carried out with the intention of showing teachers how to move beyond the monolingual paradigm to build upon linguistic and cultural diversity in their everyday practice. The monolingual paradigm is linked to ideologies regarding proficiency in English as the principle means of academic success and citizenship. These studies challenge this traditional way of viewing education by treating learning "as an emerging property of whole persons' legitimate peripheral participation in communities of practice" (Lave, 1991, p. 63), whether these are interest-based communities of practice beyond the classroom or bilingual communities of practice within the classroom. In order to recognize and explain this learning and inform teaching practices, I adopt a social semiotic approach in order to explore how meaning is constructed through language, and also through social interactions with all modern aspects of society, including gesture, image, performance, and music (Kress, 2012; van Leeuwen, 2005). I explore how these interactions allow youth to create diverse identities, beyond immigrant, refugee, limited English proficient, learner, and "other", in three educational arenas: 1) Outside of the classroom in interest-based communities of practice at school, 2) in a secondary dual-language content classroom, and 3) online in an educational transnational telecollaboration project. In all three studies I triangulate quantitative data of student participation and academic achievement with qualitative participant narratives and teacher-researcher observations. What results is insight into the impact of creating multimodal trajectories for youth to perform identities and knowledge as language users in schools, where historically messages of youth's social identities are ascribed in much more constricting ways (Harklau, 2003). Viewing these youth as language users, rather than learners, sends a message to both educators and youth that in education, identity formation trumps skills development, and this can lead to higher expectations, more engaging learning, and opportunities for youth to question race-language educational legacies (Malsbary, 2014; Wenger, 1998).
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Karlsson, Fouda Annet. "Looking for the Victorian Man: Signs of Femininity in Oscar Wilde's The Picture of Dorian Gray." Thesis, Högskolan i Halmstad, Sektionen för humaniora (HUM), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-21673.
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Carlsson, Emelie, and Louise Borg. "”Where Dreams Come True” : En semiotisk analys av disneyfilmerna Bilar och Frost ur ett genusperspektiv." Thesis, Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-47818.
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Desogus, Paolo. "Le cose e i segni : per una semiotica dello stile indiretto libero nell'opera letteraria e cinematografica di Pier Paolo Pasolini." Thesis, Paris 4, 2015. http://www.theses.fr/2015PA040059.
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Cette thèse se propose d’étudier le style indirect libre dans l’œuvre de Pier Paolo Pasolini à travers un axe de recherche qui peut, schématiquement, se rattacher à deux champs: le champs poétique, concernant l'activité littéraire et cinématographique de l'auteur et le champs théorique, où le problème de la forme esthétique devient l'occasion pour l'étude des principes linguistiques etsémiotiques qui en permettent la réalisation. Ce double parcours s'articule à son tour en quatre phases de développement: la phase de la « régression » théorisée dans les années quarante pour expliquer divers processus relatifs à l’emploi du dialecte en littérature ; celle de la « connexion sentimentale », notion tirée des Cahiers de prison de Antonio Gramsci pour décrire le rapport entre les intellectuels et les classes subalternes ; celle du discours indirect libre en tant que tel, qui se trouve à la base de lapoétique des romans romains des années cinquante, et qui est également présent dans d’autres œuvres élaborées plus tard ; et finalement la phase de la subjective indirecte libre, théorisée dans les années soixante pour décrire le style indirect libre au cinéma.La régression, la connexion sentimentale, le discours indirect libre, la subjective libre indirecte constituent le point de contact entre le parcours poétique et dans le même temps théorique de l'auteur. La régression dans la parole de l’autre, ou, comme au cinéma, dans le regard de l’autre, représente en dernière instance la tentative de l’auteur de traduire sur le plan littéraire et cinématographique la réalité de conflits historiques et existentiels<br>This doctoral thesis studies the free indirect style in Pasolini's works through a double path of research. On one hand it takes into account his literary and cinematic production; on the other it studies the linguistic and semiotic principles on which its free indirect style hinges. This double path has been crossed in the light of four notions that Pasolini developed in his theoretical essays along his artisticactivity. The first one is the “regression”, elaborated in the 40s in order to describe the usage of the Friulian dialect of his early poems. The second one is the “sentimental connection”, which Pasolini discovered in Gramsci's Prison Notebooks and he employed to analyse the relationship between intellectuals and subaltern classes. The third one concerns the free indirect discourse used in Pasolini's Roman novels of the 50s and studied from a linguistic and semiotic point of view in some essays. The last one is the free indirect subjective theorised in the 60s to describe the cinematic adaptation of the free indirect style.Regression, sentimental connection, free indirect discourse and free indirect subjective are the most important notions of Pasolini's free indirect style. They show how the author established itslinguistic, political and sentimental relationship with the subalterns that populates his literary works aswell as his movies
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Yassin, Solina. "Skolmjölk eller havremjölk? : En studie om Oatlys och Arlas varumärkeskommunikation." Thesis, Malmö universitet, Malmö högskola, Institutionen för konst, kultur och kommunikation (K3), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-18494.
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Syftet med denna undersökning är att undersöka Arlas och Oatlys särskiljande språkliga och visuella varumärkeskommunikation - däribland deras positionering, varumärkesidentitet och intertexter i deras reklamkampanjer Bara mjölk smakar mjölk (Arla, 2018) och Mjölken i skolan (Oatly, 2017) med retorisk samt semiotisk metod som verktyg. Teorier som använts är semiotisk teori, intertextualitet samt varumärkes-kommunikativa teorier som positionering och varumärkesidentitet. I undersökningen jämför jag vilka retoriska grepp som används i vardera reklamkampanjer och hur de skiljer sig åt, samt hur Arla och Oatly positionerar sig urskiljande med hjälp av de retoriska greppen. I undersökningen undersöker jag även hur varumärkesidentiteten konstrueras och förmedlas i reklamkampanjerna med semiotiska koder. Olika teman hittades i reklamkampanjerna, däribland humor, miljö samt och förlöjligande. De huvudsakliga retoriska grepp och appellformerna som framkommer i Oatlys reklamfilmer är ethos samt logos. Genom analyserna framkom det även att Oatly positionerar sig som miljömedvetna. Arla positionerar sig som traditionsenliga och godast på marknaden och använder sig främst av pathos och ethos i sina reklamfilmer. Varumärkesidentiteten i form av färger och loggor som karaktäriseras av varumärkena gör sig synlig i båda reklamfilmerna, dock framkommer den mer i Oatlys reklamfilmer. Tydligt har det även blivit att Oatly använder sig flitigt av sin varumärkessemiotik och sitt varumärkesspråk för att skapa igenkänning hos mottagaren. Vidare finns det även intertextuella relationer till samhälleliga diskurser likväl som konkurrenten i företagens reklamfilmer - exempelvis Arlas användning av “brölk”, “sölk”, eller “trölk”. Arla använder sig kontinuerligt av Oatlys varumärkeskoder i form av pastellfärger och liknande typsnitt för att mottagare ska förstå att det är Oatlys varumärke de syftar på.
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Johnson, Ian Lyndon. "Towards urban multilingualism: investigating the linguistic landscape of the public rail transport system in the Western Cape." Thesis, University of the Western Cape, 2012. http://hdl.handle.net/11394/4045.
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Magister Artium - MA<br>This study explores the linguistic landscape of Metrorail in the Western Cape, South
Africa. The Western Cape is a diverse, multicultural society with a history of
colonialism and imperialism. For this reason, the language/s on signage was explored to reveal differences/similarities between the various groups and cultures within society.This kind of investigation entailed consideration of the signage displayed on trains,stations and other railway infrastructure. Thus, data was collected over a three-month period during 2010 which coincided with the FIFA Soccer World Cup, hosted by South Africa. A combined quantitative and qualitative approach for the analysis of data was supplemented with a multimodal, multi-semiotic approach. In addition, interviews were conducted of a cross-section of commuters as a way to give meaning to the analysis of the quantitative and qualitative data. The analysis explored the extent to which multilingualism and multiculturalism are reflected in the linguistic landscape of Metrorail.The focus of the study was on the degree of visibility of the official and non-official languages on signage, as faced by Metrorail commuters. The findings of the study reveal
that the interplay between power relations, prestige, symbolic value, identity and vitality in the linguistic landscape of Metrorail results in a somewhat limited display of multilingualism. The findings also reflect the changed language attitudes and
perceptions, the maintenance of power relations, the expression of identity, and the
desire to be perceived in a certain way, in a broader South African context. Furthermore,the data reveals that the actual linguistic reality does not accurately reflect the aims of the Western Cape language policy in terms of promoting multilingualism. Moreover, it reveals that English is the preferred language of wider communication and it is also the dominant language on the official and non-official signage in the public space. Although the indigenous African languages, along with Afrikaans, are generally neglected in the public space, these languages are widely spoken by Metrorail commuters. The linguistic landscape of Metrorail therefore does not accurately reflect the linguistic reality of the various speech communities in the Western Cape. The linguistic landscape of Metrorail serves to index the broader social developments of the transformed sociolinguistic South African identity.
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Santamaria, Laura. "From good to great : using cultural codes to improve the design and value proposition of sustainable product-service system innovations." Thesis, Loughborough University, 2017. https://dspace.lboro.ac.uk/2134/26968.
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Modern lifestyles in the developed regions of the world operate beyond our planet's resource capacity. Over-consumption has not only proven detrimental for the environment, but has also undermined our capacity to achieve deep life satisfaction and societal well-being. Embracing more sustainable ways of consuming and producing is key in order to foster the conditions for humanity to flourish. Strategies for disrupting the dominant consumption patterns lie within the next challenges, as adoption of sustainable innovation is still disappointingly low and needs to be accelerated. Design for Sustainability has contributed important technological advances to improve production and life cycle efficiency (i.e. eco design, cradle to cradle). However, it is increasingly recognised that sustainability is not just a technical matter, but ultimately a cultural issue. One of the problems is that people perceive sustainability as a loss, rather than a gain. Therefore, to drive demand, there is urgency to better understand users aspirations and expectations, i.e. the cultural and socio-symbolic aspects of consumption that influence decision-making. This thesis argues that the perceived value of sustainable innovations can be enhanced by paying more attention to the elaboration of meanings or symbolic value they bring to bear for the user, which can be achieved by strategically framing innovations using high-value contextual signifiers (cultural codes). Drawing on cognitive science, cultural studies and applied semiotics, this research contributes a theoretical framework and case studies of how these theories can support the design process in mapping sociocultural contexts, in order to elaborate sustainable innovations that are perceived as aspirational and relevant. The theory is applied to the case of sustainable Product-Service Systems (PPS bottom-up social innovations) due to the opportunities these pose for systemic disruption, and the cultural barriers for adoption. Through a series of Participatory Action Research interventions, the investigation developed three case studies of how of the framework may benefit sustainable PSS value proposition framing and design, with one application in the context of design education to support the development of designers critical and sociocultural deconstruction capacity and skills. Finally, in exploring the potential that cultural codes offer to improve the design and value proposition of sustainable innovations, this thesis contributes and advances a new perspective for understanding symbolic aspects of consumption, and highlights opportunities for sustainable design to have greater influence in societal transformation.
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Meyer, Renate, Markus Höllerer, Dennis Jancsary, and Leeuwen Theo van. "The visual dimension in organizing, organization, and organization research: Core ideas, current developments, and promising avenues." Taylor & Francis Group, 2013. http://dx.doi.org/10.1080/19416520.2013.781867.
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With the unprecedented rise in the use of visuals, and its undeniable omnipresence in organizational contexts, as well as in the individual's everyday life, organization and management science has recently started to pay closer attention to the to date under-theorized "visual mode" of discourse and meaning construction. Building primarily on insights from the phenomenological tradition in organization theory and from social semiotics, this article sets out to consolidate previous scholarly efforts and to sketch a fertile future research agenda. After briefly exploring the workings of visuals, we introduce the methodological and theoretical "roots" of visual studies in a number of disciplines that have a long-standing tradition of incorporating the visual. We then continue by extensively reviewing work in the field of organization and management studies: More specifically, we present five distinct approaches to feature visuals in research designs and to include the visual dimension in scholarly inquiry. Subsequently, we outline, in some detail, promising avenues for future research, and close with a reflection on the impact of visualization on scientific practice itself. (authors' abstract)
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Wang, Yu. "Sémiotique et rhétorique des codes socio-culturels de l’affiche et de l’affichage : le cas des campagnes de prévention contre le SIDA." Thesis, Université de Lorraine, 2017. http://www.theses.fr/2017LORR0382/document.
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Ce travail de recherche propose une analyse sémiotique et rhétorique du discours de l’affiche et de l’affichage, relatif à la prévention contre le SIDA via la transmission sexuelle. Dans le sillage des travaux sémiotiques de l’École de Paris et du Groupe μ, notre recherche se divisera ainsi en trois grandes parties, respectivement la sémiotique de l’affiche, la rhétorique de l’affiche et la sémiotique de la pratique de l’affichage, afin de conduire une étude complète et approfondie du discours visuel et communicatif. En partant de l’hypothèse de l’existence d’une influence étroite du contexte socio-culturel sur l’affiche et l’affichage, l’analyse sémiotique et rhétorique, basée sur un corpus varié multiculturel, met en lumière le rôle important et significatif des codes socio-culturels dans tous les aspects constitutifs de l’affiche et de l’affichage dans notre recherche<br>This research proposes a semiotic and rhetoric discourse analysis of the poster and the display, about the prevention of AIDS through sexual transmission. In the wake of the School of Paris and the Groupe μ, our research is divided into three parts, respectively: the semiotics of the poster, the rhetoric of the poster and the semiotics of the display, in order to have a complete and extensive study of the visual and communicative discourse. Based on the hypotheses about the influence of the socio-cultural context of the poster and the display, the semiotic and rhetoric analysis through a multicultural corpus illustrates that the socio-cultural codes concern with all aspects of the poster and the display in our research
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Hanna, Mirna. "Une approche sémiotique de l’architecture domestique à Beyrouth au XXème siècle. Étude comparative de deux cas typologiques." Thesis, Paris 4, 2011. http://www.theses.fr/2011PA040076.
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L’analyse sémiotique de l’architecture domestique a pour but de voir comment se manifestent, à travers le langage architectural, les comportements codés qui remplacent la communication linguistique, en postulant qu'il y a un déterminisme de l'architecture par les valeurs macro-sociales, et que le signe architectural doit être considéré comme un marqueur anthropologique. L’approche pluridisciplinaire qui allie des champs aussi divers que l’architecture, la sémiologie et l’anthropologie, a pour ambition de contribuer d’une part, à la sémiotique de l’architecture en proposant une méthodologie pour l’analyse et le découpage d’un corpus architectural, et d’une autre, d’élargir le champ de la géographie urbaine à de nouvelles disciplines, et enfin, de proposer une lecture inédite du paysage urbain à Beyrouth à travers l’étude comparative de deux typologies architecturales. L’approche sémiotique proposée peut être appliquée en tant qu’outil de la géographie urbaine à des corpus architecturaux ou des pans du tissu urbain afin d’appréhender les mécanismes de production et d’obsolescence des formes, et par extension de la ville<br>The purpose of a semiotic analysis of architecture is to see how non verbal codes manifest themselves through the architectural language, based upon the idea that such a language is conditioned by macro-social values, and therefore the architectural sign should be considered as an anthropological marker. This multi-disciplinary approach combining different fields such as architecture, semiotics and anthropology, is aimed on one hand at contributing to semiotics by proposing a methodology for the analysis of an architectural corpus, and on the other hand, to broadening the field of urban geography to new disciplines, and finally, to providing a new analysis of Beirut’s urban fabric through the comparative case study of two architectural typologies. The proposed semiotic approach can be applied as a tool of urban geography to architectural corpuses and urban fabrics in order to understand the mechanisms of production and obsolescence of form
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Smith, Aletta Elizabeth. "The reinforcement of the nature of selected South African newspapers through the application of language as a sign system / A.E. Smith." Thesis, North-West University, 2007. http://hdl.handle.net/10394/1328.
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Wang, Yu. "Sémiotique et rhétorique des codes socio-culturels de l’affiche et de l’affichage : le cas des campagnes de prévention contre le SIDA." Electronic Thesis or Diss., Université de Lorraine, 2017. http://www.theses.fr/2017LORR0382.
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Ce travail de recherche propose une analyse sémiotique et rhétorique du discours de l’affiche et de l’affichage, relatif à la prévention contre le SIDA via la transmission sexuelle. Dans le sillage des travaux sémiotiques de l’École de Paris et du Groupe μ, notre recherche se divisera ainsi en trois grandes parties, respectivement la sémiotique de l’affiche, la rhétorique de l’affiche et la sémiotique de la pratique de l’affichage, afin de conduire une étude complète et approfondie du discours visuel et communicatif. En partant de l’hypothèse de l’existence d’une influence étroite du contexte socio-culturel sur l’affiche et l’affichage, l’analyse sémiotique et rhétorique, basée sur un corpus varié multiculturel, met en lumière le rôle important et significatif des codes socio-culturels dans tous les aspects constitutifs de l’affiche et de l’affichage dans notre recherche<br>This research proposes a semiotic and rhetoric discourse analysis of the poster and the display, about the prevention of AIDS through sexual transmission. In the wake of the School of Paris and the Groupe μ, our research is divided into three parts, respectively: the semiotics of the poster, the rhetoric of the poster and the semiotics of the display, in order to have a complete and extensive study of the visual and communicative discourse. Based on the hypotheses about the influence of the socio-cultural context of the poster and the display, the semiotic and rhetoric analysis through a multicultural corpus illustrates that the socio-cultural codes concern with all aspects of the poster and the display in our research
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Tadier, Elsa. "Les corps du livre, du codex au numérique. Enjeux des corporéités d’une forme médiatique : vers une anthropologie communicationnelle du livre." Thesis, Sorbonne université, 2018. http://www.theses.fr/2018SORUL010.
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À « l’ère du numérique », cette thèse porte sur le livre défini comme forme médiatique. En réinterrogeant la conception occidentale de la communication portée par ce média, elle met en regard la forme matérielle du livre et sa fonction symbolique. La thèse se nourrit d'une histoire des formes pour analyser les mutations liées à l’émergence du « livre numérique ». Le livre assure une fonction de médiation entre les partenaires de l’échange, irréductiblement absents l’un à l’autre. Cette absence est envisagée comme un principe moteur, travaillant le processus communicationnel du livre dont la matérialisation constituerait l’hypothèse d’une « rencontre ». Dès lors, dans quelle mesure le livre emprunte-t-il au modèle du corps pour prendre en charge sa fonction de médiation et fonder son « opérativité symbolique » ? Renversant le regard sur cet objet considéré comme figé, nous interrogeons son processus dynamique d’inscription dans la vie sociale. Et, envisageant les dimensions « composites » de sa fabrique, nous tentons de saisir les enjeux des corporéités du livre entre langue, texte et support. Notre hypothèse est que le livre se donne comme un corps substitutif porté par une pensée de la co-présence de ses acteurs, en tant que forme dans laquelle ils font alternativement « présence ». Il s’agit donc d’interroger les corporéités du média et en retour d’analyser la façon dont le livre participe de la construction de conceptions culturelles et sociales du corps. En repensant les enjeux de la médiation, cette thèse pose les perspectives d’une anthropologie communicationnelle invitant à reconsidérer les médias au regard d’une réarticulation des rapports entre nature et culture<br>In today’s digital age, this Ph.D. thesis focuses on books defined as a form of media. Reconsidering the western idea of the communication conveyed by this medium, it juxtaposes the physical form of books and their symbolic role. This thesis is built on a history of the forms a book can take to analyse the transformations related to the rise of the « e-book ». Books fulfil a role of mediation between the partners of an exchange, who are irreducibly absent from each other. This absence is envisioned as a driving force, shaping the communication process of books, which incarnation would constitute the presumption of an encounter. To what extent are the mediation function played by books and the foundation of their symbolic efficiency built on the very same bases as those of bodies? Although generally considered as being immovable objects, we revolutionize the way books are perceived, and we examine the dynamic process of their acceptance in social life. Accounting for their “composite” features, we attempt to fully apprehend the implications of the corporealities of books, including language, text and physical object. Our hypothesis is that a book may be viewed as a substitute of a body, nourished by the thought of the co-presence of its contributors, in that it constitutes a form in which they are alternatively present. It is therefore necessary to investigate the corporealities of the media and to analyse the role of books in the construction of the cultural and social concepts of the body. Reconsidering the implications of the mediation, this thesis raises the prospects of an anthropology of communication, inviting to re-evaluate the medias from the perspective of a restructuring of the relations between nature and culture
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Guirado, Natalia Cipolaro. "Um sistema semiótico sincrético: a linguagem cinematográfica." Universidade de São Paulo, 2013. http://www.teses.usp.br/teses/disponiveis/8/8139/tde-30092013-115304/.
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Nesta dissertação, partimos da base teórica da semiótica francesa para abordar o sincretismo da linguagem cinematográfica, sistema semiótico no qual é possível obter a significação homogênea da forma códica sincrética a partir da sincretização de linguagens concorrentes. Procuramos estabelecer o lugar do cinema na teoria semiótica para que a análise dos objetos sincréticos possa ser elaborada de maneira ampla considerando todas as linguagens envolvidas em sua manifestação. Assim, partimos das colocações do conceito de sincretismo de Hjelmslev (1975), Greimas e Courtés (1979) e dos avanços teóricos de Beividas (1983) para aprofundar a discussão a respeito de como pode ocorrer o arranjo e a organização das linguagens participantes do sistema de sincretização na linguagem do cinema, tendo em vista que se colocariam como funções do sistema sincrético e também como funtivos de novas funções que seriam criadas. Pretendemos demonstrar com a proposta do modelo de sincretização da forma códica sincrética que um filme pode ser analisado em uma abordagem abrangente da sincretização para que se alcance a complexidade da linguagem que constrói sua significação por meio da organização de diversas formas códicas, as linguagens individuais que participam do sistema sincrético. Por fim, buscamos abarcar as peculiaridades formais e materiais da linguagem cinematográfica com a análise semiótica de seu sistema de significação.<br>In this dissertation, we depart from the theoretical basis of French semiotics to treat the syncretism of cinematic language, semiotic system in which it is possible to obtain the homogeneous signification of the syncretic code form from the syncretization of concurrent languages. We aim at establishing the place of cinema in semiotic theory so that the analysis of syncretic objects can be broadly elaborated considering all languages involved in its manifestation. Thus, we assume the conceptualization of syncretism by Hjelmslev (1975), Greimas and Courtés (1979) and the theoretical advances proposed by Beividas (1983) to deepen the discussion about how the arrangement and the organization of languages that participate in the system of syncretization in the language of cinema may occur, assuming that they would act as functions of the syncretic system, and also as functives of new functions which would be created. We intend to demonstrate with a model of syncretization of the syncretic code form that a movie can be analyzed in a broad approach of syncretization so that the complexity of the language that constructs its signification is achieved through the organization of several code forms, the individual languages that participate in the syncretic system. Finally, we aim at covering the formal and material peculiarities of cinematic language through the semiotic analysis of its system of signification.
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Cretu, Andrei Ionut. "Modelling The Text: Iurii Lotman’s Information-Theoretic Approach Revisited." The Ohio State University, 2008. http://rave.ohiolink.edu/etdc/view?acc_num=osu1218122289.
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Araujo, Ana Clarissa Masuko dos Santos. "O artigo 110 do Código Tributário Nacional: alteração de conceitos e definições do sistema jurídico." Pontifícia Universidade Católica de São Paulo, 2007. https://tede2.pucsp.br/handle/handle/7558.
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Previous issue date: 2007-06-25<br>This dissertation addresses the interpretation of rule of law, particularly the section
110 of the National Internal Tax Code that establishes that tax law cannot modify the
definition, content and scope of statutes, concepts and forms of clauses that establish tax
competencies through the Theory of Autopoietic and Semiotic Systems.
This particular section prevents a legislator from modifying the semantic aspect of
legal concepts that shape the matrix-rule of tax incidence transmitted in constitutional
competency rules, resulting, as immediate consequence, in the modification of the ranges
of tax competency and in collection increase. In the light of the study of dynamics of cognitive
openness and operational closeness of autopoietic social systems, limits of interference
of communications of political and economic systems in the legal system and the form of
appropriation of environmental issues without interfering in its autopoiese, which are
reflected in the constitution of legal communication meanings, it is claimed that the section
110 of the National Internal Tax Code determines that external knowledge upon legal system
will be only transformed in legal information, if properly selected and processed by their
codes and programs, otherwise, they will generate communication based on extralegal
criteria, spreading noise and systemic corruption, as well as leading to loss of differentiation
with the environment and rupture while being an autopoietic system<br>A dissertação é referente à interpretação da norma jurídica, especialmente o art.110
do Código Tributário Nacional brasileiro, que estabelece que a lei tributária não poderá
alterar a definição, o conteúdo e o alcance de institutos, conceitos e formas das normas
que estabelecem as competências tributárias, através de instrumental guarnecido
pela Teoria dos Sistemas Autopoiéticos e da Semiótica.
Demonstra-se que esse dispositivo proíbe que o legislador infraconstitucional altere
o espectro semântico de conceitos jurídicos que conformam a regra-matriz de incidência
tributária veiculados nas normas de competência constitucional, trazendo como
conseqüência imediata, a alteração das faixas de competência tributária e mediatamente,
o incremento de arrecadação. À luz do estudo da dinâmica da abertura cognitiva e fechamento
operacional dos sistemas sociais autopoiéticos, dos limites de interferência
das comunicações do sistema político e econômico no sistema jurídico, da forma de
apropriação das irritações do ambiente sem interferência em sua autopoiese, que se
refletem na constituição da significação das comunicações jurídicas, assevera-se que o
art.110 do Código Tributário Nacional determina que conhecimentos externos ao sistema
jurídico apenas se transformarão em informações jurídicas, se devidamente
selecionadas e processadas por seus códigos e programas; do contrário, gerarão comunicações
fundadas em critérios extrajurídicos, causadoras de ruído e corrupção
sistêmica, acarretando perda de diferenciação com o meio ambiente e a sua ruptura
enquanto sistema autopoiético
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Goyet, Samuel. "De briques et de blocs. La fonction éditoriale des interfaces de programmation (api) web : entre science combinatoire et industrie du texte." Thesis, Paris 4, 2017. http://www.theses.fr/2017PA040188.
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Boutons « J’aime », tweets ancrés… Toutes ces formes sont générées par des interfaces de programmation ou API, outils d’écriture informatique qui ont integré la chaîne de production des textes de réseau contemporains. Cette thèse interroge la fonction éditoriale des API, soit leur rôle dans la production, la standardisation et la circulation des « petites formes » des textes de réseau. Avec comme corpus les API de Facebook et de Twitter ainsi que les petites formes qu’elles permettent de produire, notre analyse techno-sémiotique s’articule en cinq chapitres. Le premier est une généalogie des API du point de vue de l’écriture combinatoire. Nous montrons que cette conception de l’écriture est un trait saillant de la programmation et de l’informatique. Le second chapitre interroge les imaginaires de l’écriture informatique, entre chiffre, combinatoire et méthode scientifique universelle. Le troisième chapitre est une analyse des conséquences sémiotiques de cet universalisme combinatoire, où nous montrons que les API proposent une conception du texte comme ensemble abstrait de blocs combinables. Abstraction du texte qui sert une « économie des passages », objet de notre quatrième chapitre, dans laquelle les API sont des lieux d’industrialisation d’une « pratique lettrée » : elles établissent des critères de lisibilité et de reproductibilité du texte. Parmi ces critères, nous notons une invisibilisation du rôle pourtant fondamental du calcul informatique. Nous proposons donc, dans un cinquième chapitre, des pistes pour développer une sémiotique qui prenne en compte le calcul comme mode d’expression propre aux médias numériques<br>« Like » buttons, embedded tweets… All of these visual forms are produced by Application Programming Interfaces (APIs). APIs are digital writing tools which have become part of the publishing process of contemporary web pages. This thesis aims at understanding the « publishing function » of APIs : their role in the production, standardization and circulation of the « little forms » of online texts. Focused on Facebook’s and Twitter’s APIs, our work is divided into five chapters. The first one is a genealogy of the APIs, starting from their combinatorial aspect, a conception of writing which trace back to early programming and the invention of computer science. The second chapter is an inquiry about the imaginaries of calculus as a kind of writing, torn between the imaginary of numbers, of combinatorics and the search for a universal scientific method. The third chapter is a study of the semiotic consequences of this combinatorial universalism. We show how APIs are based on an idea of text as an abstract, modular object. This abstraction of the text is beneficial to an « economy of passages ». In this economy where circulation produce value, APIs are a place of « literate practices » (chapter four). They establish visual standards for the readability, production and circulation of online texts. Among these standards, there’s a systematic invizibilisation of the action of machines, although calculus is a necessary part of the production of digital texts. Therefore, in the fifth chapter, we give some epistemological elements towards non-anthropocentric semiotics, meaning : semiotics which would take into account computational machines as a part of the utterance of digital texts
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Monteiro, Rodrigo. "Semiótica teatral : análise do espetáculo O vendedor de palavras." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2011. http://hdl.handle.net/10183/34064.
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O projeto propõe-se a analisar o modo como os signos teatrais se organizam e se estruturam no processo de constituição de sentido do espetáculo de teatro de rua O vendedor de palavras, encenado pelo Grupo Mototóti no Parque da Redenção em Porto Alegre. O seu objetivo é observar o funcionamento do código teatral como conceito catalisador dos diversos elementos que constroem material e concretamente a obra cênica, refletindo a partir de estudos realizados por Anne Übersfeld, Patrice Pavis e Erika Fischer-Lichte, além de outros autores do campo da semiótica teatral. O debate acerca da teatralidade acontece no registro da presente pesquisa como parte de uma metodologia que inclui a análise dos diversos signos, a reflexão proveniente do modelo actancial greimasiano e o estudo do personagem.<br>This project aims at analysing how the theatrical signs are organized and structured in the process which leads to the creation of meaning in the outdoors presentation of the play O vendedor de palavras (The Seller of Words) by the Mototóti Group at Redenção Park in Porto Alegre, Rio Grande do Sul, Brazil. It is also its aim to observe the function of the theatrical code as a catalyst concept of the several elements that materially and concretely create a scenic work, theoretically based on studies by Anne Übersfeld, Patrice Pavis, and Erika Fischer-Lichte, as well as other authors who work in the field of the theatrical semiotics. The methodology used in the present research for the debate about the theatricality includes the analysis of the diverse signs, reflections from A. J. Greimas's actancial model and the study of character.
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Nordin, Alexander. "Mellan raderna träder utställaren fram : En diskursanalytisk studie av Fotografiskas semiotiska och narrativa identitetsskapande i det digitala rummet." Thesis, Södertörns högskola, Svenska, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-32406.
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Den här studien undersöker hur webbplatsen kan användas i syfte att förmedla en varumärkesidentitet hos företag inom kultursektorn. Fotografiska, en privat konsthall för samtida fotokonst, belägen i Stockholm, publicerar på sin webbplats texter om varje utställning som konsthallen arrangerar. Undersökningen utgår från antagandet att såväl den omgivande kontexten som innehållet i texterna bidrar till att skapa en varumärkesidentitet. Genom en multimodal och narrativ diskursanalys av webbplatsen och utställningstexterna analyserar jag hur denna identitet realiseras i samspelet mellan semiotiska och narrativa resurser och vilken bild den förmedlar av Fotografiska till betraktaren. Resultatet visar, enligt min tolkning, att Fotografiska använder webbplatsen i identitetsskapande syfte genom porträtteringen av fotokonsten och dess centrala aktörer som bärare av ett antal socioestetiska kärnvärden; minimalism, intellektualitet, exklusivitet, tradition och kunnighet.<br>This study examines how websites can be used for corporate branding purposes of institutions in the cultural field. It is based on my analytical findings on the website of Fotografiska, a gallery for contemporary fine art photography in central Stockholm. The thesis is based on the claim that both the surrounding context and the content of the exhibition texts plays a crucial role in the creation of a corporate brand for art galleries. Therefore my intention here is to show how Fotografiska all together use semiotic and narrative resources on their website in order to brand themselves. Supported by the findings from my sociosemiotic discourse analysis I argue that the extensive portraying of fine art photography and its key figures, maintains a few artistic core values that are characteristic for the branding of Fotografiska. Those are minimalism, intellectuality, exclusiveness, tradition and expertise.
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Petrovic, Maria. "Global form av reklam och dess vetenskapliga debatt : En kvalitativ studie av fyra globala kampanjer." Thesis, Karlstad University, Faculty of Economic Sciences, Communication and IT, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-5137.
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<p>I’ve chosen primary to analyze commercial form of advertising by world leading companies; <em>McDonald’s, Coca-Cola</em> and <em>HP</em> due to their implementation of global advertising. The fourth campaign that’s being analyzed is not of commercial type instead it’s characterized as an informative campaign that the ideal organization <em>Amnesty</em> is carring out. The study has been successful in gathering data that could be presented in correlation with already established theories and then comparing the results. The goal of the research is to create an understanding regarding global advertising as well as the scientific debate that’s going on within the subject. The scientific research has been debated for a long time regarding advertising that’s positioned globally; whether it should be standardized or adapted. This means whether advertising should look the same in all countries or if it should be adapted to a nation’s specific culture. Scientists haven’t yet been successful in establishing what’s considered to be more prominent due to various diverse opinions.</p><p>By implementing content analysis together with semiotic analysis as a reinforcer, the study was able to examine the global advertising’s design and their common characteristics. Within this study the campaigns have been studied both visually and verbally in addition to their messages and values. The McDonald’s and Coke campaign has been categorized as advertising that reflect specific kinds of lifestyles and therefore characterized as “lifestyle format”. HP campaign on the other hand was using celebrities. This contributed that their global campaign became very personal because the celebrities were reflecting their own personality in the commercials. That’s why HP was categorized as the “personalized format” while Amnesty remained characterized as an informative campaign. Results show that these campaigns’ global form of advertising weren’t only implementing standardized form but also incorporated adapted commercial characteristics as well. This is what the theorizers Hassan, Craft and Kortam call a”hybrid strategy” that’s by their opinion most effective form of global advertising. Another important result was that the “creative strategy” (its promise/statement) is what makes the campaign cohesive. While the “creative tactic” (the visual elements) differs more or less within an advertising campaign.</p><br><p>Jag har valt att främst analysera kommersiella kampanjer från de världsledande företagen<em> McDonald’s, Coca-Cola</em> och <em>HP</em> eftersom de tillämpar global form av reklam. Den fjärde kampanjen som analyseras är inte av kommersiellt slag då den karaktäriseras som en informativ kampanj som den ideella organisationen <em>Amnesty</em> har genomfört. Studien har lyckats generera data som kunde sättas i relation med de redan fastställda teorierna och på så vis jämföra resultaten.</p><p>Forskningens mål är att skapa en förståelse angående global reklam samt den vetenskapliga debatten i ämnet. Den vetenskapliga forskningen har länge debatterat angående om reklam som appliceras globalt borde vara standardiserad eller anpassad, det vill säga om den ska se lika ut i alla länder eller om man borde anpassa den till varje lands individuella kultur. Forskarna har fortfarande inte kommit fram till vad som anses vara mest effektivt då en splittrad syn angående denna fråga uppstår. </p><p>Genom kvalitativ innehållsanalys med förstärkning av den semiotiska analysen så kunde studien granska den globala reklamens utformning och dess gemensamma karaktäristiker som uppstår. I denna studie så har reklamkampanjerna granskats både visuellt och språkmässigt samt dess budskap och värderingar. Reklamkampanjerna McDonald’s och Coca-Cola blev kategoriserade som den form av reklam som reflekterar specifika livsstilar och därför karaktäriserades som ”livsstilsformatet”. HP är den reklamkampanj som använde sig av kändisar. Detta gjorde att deras globala reklam blev väldigt personlig då den reflekterade kändisarnas personligheter. Därför kategoriserades HP:s reklamkampanj som det” personifierade formatet” medan Amnesty förblev karaktäriserad som informativ form av kampanj. Resultatet visade att dessa reklamkampanjers globala reklam inte endast implementerade standardiserad form utan likaså integrerade anpassad form. Detta kallar teoretikerna Hassan, Craft och Kortam för ”hybridstrategi” och anses enligt dem vara mest effektivt tillvägagångssätt när det gäller global reklam. En annan viktig sak som resultatet påvisade var att den ”kreativa strategin” (dess utlovande/påstående) är det som gör kampanjen sammanhängande medan den ”kreativa taktiken” (dess visuella element) mer eller mindre skiljer sig inom en kampanj.</p>
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PINCIONE, ANNARITA. "La rappresentazione del paesaggio come lettura semiotica." Doctoral thesis, 2012. http://hdl.handle.net/11573/918523.
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Today, the need to protect and to know how to read such identities becomes a way to ensure the survival of an important wealth, made of material and immaterial inheritance. Therefore, in this research the landscapes are not only considered as a group points, lines, areas, but also as a system of relationships that ties together the elements. This system of relationships makes the landscape a carrier of meanings that should be decoded. Then, the purpose is to read, translate and represent a text that describes the relations between things, and the field of work is the perception. For this purpose I used the semiotic reading. For the interpretation of the landscape we have to recognize the signs that become meaningful. In this case study (the Park of the Aniene in Rome) I faced a semiotic reading divided into four steps. In the first phase, considering the visual perception, I identified some signs (significant in the semiotic meaning). In the second phase I identified signs expressions related to their morphology but observing them far away from the topic content In the third phase the topic content comes up again as the core of the relationships among the signs and as the center of the attribution of the meanings (semantic features). In the fourth phase I investigated the relations between meanings and the way they help to create an image of the landscape. This can be done through an identification and a representation of the perceptual identity of places. The representation corresponds to the process of perceptual semiosis. In facts, the representation depends on the perception of the senses but it’s also deeply tied to the meaning.
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"A mediação semiotica no desenvolvimento do conhecimento quimico." Tese, Biblioteca Digital da Unicamp, 1995. http://libdigi.unicamp.br/document/?code=vtls000085520.
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"O ambiente virtual : uma investigação sobre a relação entre tecnica e semiotica." Tese, Biblioteca Digital da Unicamp, 2003. http://libdigi.unicamp.br/document/?code=vtls000295354.
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"A pratica de desenvolvimento de software e a arbordagem da semiotica organizacional." Tese, Biblioteca Digital da Unicamp, 2003. http://libdigi.unicamp.br/document/?code=vtls000316150.
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"Artefatos da semiotica organizacional na elicitação de requisitos para soluções de data warehouse." Tese, Biblioteca Digital da Unicamp, 2006. http://libdigi.unicamp.br/document/?code=vtls000393671.
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"A enunciação de salmos bíblicos : uma análise discursiva e semiótica." Tese, Biblioteca Digital da Universidade Estadual de Londrina, 2004. http://bibliotecadigital.uel.br/document/?code=vtls000098219.
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"As bases fisiologicas da estrutura triadica da semiotica : analise dos processos perceptivos e cognitivos da criação artistica." Tese, Biblioteca Digital da Unicamp, 2005. http://libdigi.unicamp.br/document/?code=vtls000364817.
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Orlova, Kseniia. "Kódy taneční improvizace: Případ Intuitivního Tance." Master's thesis, 2017. http://www.nusl.cz/ntk/nusl-367679.
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The idea that dance can be understood as an act of communication and a form of language has been already taken into account by scholars. The hypothesis that will be discussed in this MA dissertation concerns a more specific matter: a semiotic approach to different forms of dance improvisation, and notably the method traditionally labeled "intuitive dance". To understand this phenomena two main concepts will be conveyed: that of "quotation" understood via W. Benjamin's essays on Brecht, and that of "notation", as defined by N. Goodman in his Languages of art. Can we understand dance as a language - id est a quotable and notable code - even in its more intuitive forms? How is it possible to "understand", "quote" and "address" gestures, even in front of a wide heterogeneous audience and without any prefixed choreography but only on the base of a free and in-time creating process? Can we understand improvisation as a complex code? what and how does this code mean? Keywords: improvisation, Intuitive Dance, semiotics, notation, gesture, Nelson Goodman, Walter Benjamin, dance, code
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Paete, Melchor Cagara, and Melchor Cagara Paete. "Cultural Codes Analysis on the Integration of Pintados Design in Furniture Product Development Using Semiotics and Quality Function Deployment." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/p68563.
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碩士<br>樹德科技大學<br>應用設計研究所<br>107<br>In the conceptualization up to the production and distribution of products, may it be in fashion, world of information technology, media and especially in product design, semiotic hegemony or power play on ‘meaning potential’ of a semiotic mode from a semiotic medium posits an argument on the universal acceptability and awareness of design from local and global consumers. These experiential expressions across culture lacks universal lexical inventory to visual and/or verbal texts. This has been a problem of local designers in showcasing and incorporating cultural design’s experiential expression to a certain product. The conceptualization of meaning-making in design using cultural signifiers in the modern world, tend to be more varied albeit being blackballed. In product design, cultural elements utilized for commercialization, production and consumption is no longer just an economic behavior but a deconstructed form of code consumption. Thus, there should be a conscious consideration of culture in global market, because culture and consumption have an unprecedented relationship with each other.
The study intended to investigate, analyze and integrate the cultural codes of Pintados tattoo design in furniture product, as a viable medium for the promotion of its culture and heritage, and at the same time analyzed the cultural codes and cultural appropriation of present industries towards the design in study. A market survey using search engine with a product analysis pointed out the potential product created and innovated based on hypothesis that cultural codes generated from semiotics theory, and examined consumer culture using analysis generated from Quality Function Deployment (QFD). This research presented a 2D/3D digital sketch of the product concept based on the design rationale with the help of professional local designers.
Specifically, the study aimed to answer research questions on the assessment and analysis of Pintados tattoo design’s cultural codes from interrelationship and intra-relationship of users (product consumers) to cultural symbols of Pintados design for the promotion and preservation of the design in study using Semiotics theory and Quality Function Deployment.
A total of 109 respondents were identified, 102 culturally literate market from Samar, Leyte and Cebu comprised the sample of the study and seven (7) decision makers composed of a multi-disciplinary team of designers. The technique and tools for data collection were online survey questionnaires and QFD/House of Quality (HoQ) template. Both qualitative and quantitative data were collected and analyzed to answer the problem covered in the research.
The result showed that human relationship (inter and intra) are attached to symbolical perceptions and to understand these perceptions is through design by a matter of communicating with culture. These relationships predict human behavior—their needs and belief systems. The analysis of sign-systems (cultural codes) became an interdisciplinary attributes, from physical context (intrarelationship) to a more social interpretation (interrelationship). Studying culture as an important aspect in the design process, is a strategy of understanding the users (past and current) opinions, cultural trends if acceptable by the public and others. The medium (coffee table) does not affect much on the preservation of Pintados tattoo design because the preservation of the design relies on the ‘culturally-literate markets’’ perception and acceptance to the design regardless of the medium. But, the Pintados tattoo design helped in creating/designing a commercially viable product that is identifiable as a Filipino Visayan culture.
This is very important as a study, due to the fact that modern and contemporary designs must have an integration of art, culture and science to form a cultural creativity design. In addition the modern needs of human beings need to be addressed in a humanistic, aesthetic and cultural aspects and should not be eclipsed by the influence of technology alone. Design as a human experience is much connected to our idea of ‘humanity,’ which is deeply rooted on the broader sense of culture, and as such to lead a more advanced design creation, technology should not be the leading aspect, thus merely supplements the modern problems and contemporary needs of the current society. This in turn can help in the promotion and preservation of the Pintados tattoo design.
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SERVILIO, MATTEO. "La trascrizione dell'intonazione. La notazione come sistema di rappresentazione del sapere linguistico." Doctoral thesis, 2014. http://hdl.handle.net/11573/918674.
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lavoro di ricerca si inserisce nell'ambito degli studi sull'intonazione linguistica. Nello specifico esso si sofferma sulla descrizione e sull'analisi dei sistemi di trascrizione dell'intonazione elaborati da alcune delle principali teorie fonetiche e fonologiche. In particolare l'analisi è stata svolta a partire dai sistemi di rappresentazione elaborati prima del Novecento, come nel caso di Joshua Steele (1775) e Henry Sweet (1877), per poi guardare ai lavori del Novento (tra gli altri Palmer, 1922; Palmer & Blandford, 1924; Armstrong & Ward, 1931, Pike, 1945; Bolinger, 1961; Cruttenden, 1986), a quelli fortemente ispirati al modello notazionale musicale (Jones, 1909, Fonagy & Magdics, 1963), sino ai modelli tuttora in uso (es. ToBi) (Pierrehumbert, 1980; Silverman, Beckman, Pitrelli, Ostendorf, Hirschberg, & Price, 1992). Da questo punto di vista le diverse trascrizioni dell'intonazione costituiranno da un lato il risultato di pratiche scientifiche e dall'altro particolari schemi di codifica in grado di costruire e interpretare l'oggetto d'analisi. Il passaggio dal suono al segno grafico implica infatti l'apertura a una rete di questioni di ordine teorico generale che affondano le radici nelle nozioni di segno, di scrittura, di traduzione intersemiotica e rappresentazione. In questa direzione lo sfondo teorico è costruito in riferimento alle teorie classiche della semiologia a partire da Saussure, Hjelmslev, Bühler. Esse sono state poi arricchite dai contributi sulla scrittura e rappresentazione (ad es. Harris 1986, Gelb 1993, Cardona 1981, 1986, Goodman 1968, 1978) e quelli sulla sociologia della scienza (tra i principali Latour 1998, Goodwin 1990, 1992, 1993, 1994). Il principale obiettivo è dunque quello di mostrare, attraverso un'analisi critica dei modelli rappresentativi, le diverse pertinentizzazioni che hanno caratterizzato il segnale sonoro e di conseguenza la diversa costruzione che le teorie hanno fatto del proprio'"oggetto linguistico".
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Pavan, Michele. "L'esperienza come prassi istituente. Analitica dell'ordine, del segno, dell'essere." Doctoral thesis, 2022. https://hdl.handle.net/11562/1077186.
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Con questa tesi si presentano i risultati di una ricerca attorno al concetto di istituzione. L’intento è stato quello di illuminare, a partire da esso, il concetto più generale di esperienza. Partendo dal presupposto che l’esperienza consiste in una dimensione tanto dinamica (atti) quanto sostantivale (cose), si è proposto di inquadrarne il senso in tre modalità̀ della prassi istituente: fare ordine, fare segno e far essere. Dall’inizio alla fine del presente lavoro si è cercato di mostrare che esperire equivale a istituire, e da qui che l’ordine, il segno e l’essere, in quanto effetti istituenti, accomunano differenti modalità̀ esperienziali (percezione, immaginazione, memoria, giudizio). Nel capitolo “fare ordine”, in particolare, si è condotta un’analisi del processo istituente a partire dalla prassi giuridica. L’intento è stato quello di rilevare nella dinamica dei procedimenti giuridici, che implicano tanto il ricorso a regole pregresse quanto nuovi momenti decisionali, una logica che starebbe alla base dell’esperienza intesa come processo di regolazione e messa in forma di situazioni nuove. L’analisi dei procedimenti ha richiesto un confronto con due prospettive fondamentali del pensiero giuridico: il decisionismo schmittiano e l’istituzionalismo di Santi Romano e Maurice Hauriou. Nel capitolo “fare segno” si sono poi esaminati, soprattutto in ambito semiotico e fenomenologico, quegli autori che hanno permesso di pensare il ruolo del soggetto in tale dinamica. Nell’opera che diede di fatto avvio alla futura fenomenologia, La psicologia dal punto di vista empirico di Franz Brentano, si ritrova la nozione di intenzionalità al suo stato germinale, non ancora del tutto disancorata dalle forme dell’esperienza soggettiva (è noto come in Husserl, invece, tale nozione descrivi unicamente il rapporto fra il soggetto e il significato, l’idealità o l’essenza delle forme a cui tende). Sotto questo aspetto è sembrato possibile ripensare il rapporto fra il soggetto e le forme empiriche con l’immagine dell’indicazione, e cioè come una situazione a cui è l’esperienza, nei vari modi che le competono (sensazione, immaginazione, memoria ecc.) a dare forma indicando, e in cui si dovrebbe immaginare – per riprendere un’idea di Peirce – «un dito indice puntato al posto del soggetto», il quale è così posto, volente o nolente, come colui per il quale una o più cose sono esperite/indicate. Nel capitolo “far essere”, infine, approfondendo l’ambito della mereologia e il fenomenismo di Ernst Mach, si è proposta una lettura in termini istituenti della dinamica su cui si fonda l’unione del molteplice, e cioè di intendere quest’ultima come formazione di nuclei persistenti che orientano la vita psichica nella costruzione finzionale e nella rappresentazione economica del mondo e dei corpi che lo abitano, siano essi viventi (Leib) o fisici (Körper).
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Šebetková, Jana. "Specifika vizuálních znaků v reklamách na parfémy." Master's thesis, 2014. http://www.nusl.cz/ntk/nusl-329941.
Full textAbstract:
This theses deals with methods of making meaning of visual signs that appears most often in fragrance advertisement. This will be worked out through analysis of these visual signs. The aim of my theses is to find the most common and most frequent semiotic visual signs and stereotypes and to find out how these signs are trying to show us imagination of the smell of fragrance and also what they express. The hypothesis is a thought that contrasting of visual signs in a fragrance advertisement for women and in a fragrance advertisement for men contains different sign stereotypes and emphasizes different elements. In the theoretical part, which is, however, supported by concrete examples from practice, I describe semiotics in advertisement, advertisement in general, differences between promotional strategies of products for women and men. In the practical part the main subjects are examples of specific fragrance advertisement. I will show both denotative and connotative meanings of signs, their disposition in the room of an advertisement, the most common elements and I will also focus on differences between the advertising for both women and men. Key words: semiotic analysis, semiotics in advertisement, advertising, stereotypes, visual signs, gender difference, denotation, connotation, codes, fragrance.
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Švejda, Josef. "Proměna Staroměstského náměstí ve fotografiích českých deníků po roce 1989." Master's thesis, 2017. http://www.nusl.cz/ntk/nusl-267685.
Full textAbstract:
This thesis analyzes news photographs related to the Old Town Square and its task is to explore the role of a place in a city and how it determines the myths in visual messages. The theoretical part focuses on the context of semiotics and news photographs and describes the possibilities in interpreting meanings of visual communication. In relation to photographic messages, it also reflects the analytical background at the level of myth, based on the work of Roland Barthes. Theoretical part also takes in account the symbolic and historical values of the Old Town Square. The analysis itself is based on a sample of 20 randomly selected photographs present in MF Dnes and Blesk, which cover events taking place in the Old Town Square between 1993 and 2013. Using comparative semiotic analysis it focuses on the visual content of news photographs in these journals, while observing how the Old Town Square takes part in the connotative chains and resulting myths.
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(11186181), Christina M. McCarter. "HINGED, BOUND, COVERED: THE SIGNIFYING POTENTIAL OF THE MATERIAL CODEX." Thesis, 2021.
Find full textAbstract:
<div>
<p>The idea of “the
book” overflows with extraneous significance: books are presented as windows,
gateways, vessels, lighthouses, and gardens. Books speak to us and feed us, and
they are a method of escape. The book has long represented much more than a
static, hinged, bound, covered object inscribed with words. Even when a book is
not performing an elaborate, imaginative function, the word “book” very often
signifies the text it holds or even the text’s author: You can open <i>The Bluest Eye</i> or carry Toni Morrison in
your bag. Fourteenth-century author Geoffrey Chaucer invokes a “book” by
“Lollius” as authoritative source of his<i>
Troilus and Criseyde</i>, though no person exists; likewise, to conclude the
same text, Chaucer asks directs his project to “go, litel bok, go.” When a book
makes an appearance in narrative, it is rarely j<i>ust a book</i>—without legs, the book moves, and without breath, it
lives. This dissertation asks what about the shape of the codex has helped the
book become such a metaphorically rich signifier.<br></p>
<p>This
dissertation attempts to unravel the various threads of meaning that make up
the complex “idea of the book.” I focus on one of these threads: the book as a
material object. By focusing on how the book as object—not the book as
idea—functions within narrative, I argue that we can identify what about the
book object enables its metaphorical range. I analyze moments in literature,
television, and film when metaphorical functions are assigned, not to an
ephemeral, complex idea of the book, but rather to the material realities of
the book as an object. In these moments, the codex’s essential, material shape
(what I am calling its bookishness) enables metaphorical functioning; I show
that, by examining when mundanely physical bindings, pages, covers, and spines
initiate metaphorical action, we can identify how the material book has come to
mean so much more than itself.</p>
<p><a></a>Indeed, despite a renewed appreciation for the
book as both material and cultural object, books have become so significantly
meaningful that attempts to define “the book” evade simplicity, rendering books
as everything and nothing at the same time. My inquire explores this complexity
by starting with a simple premise: Metaphors are based on some element of
physical truth. Though the book has sprouted in a variety of metaphorical
directions, many of those metaphors are grounded in the book’s material realities.
Acknowledging this, especially in an age of fast-evolving media and bookish
fetishism, offers a valuable and novel perspective on how and why books are
both semantically rich and culturally valued objects.</p>
</div>
<br>
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Bělohlávková, Kateřina. "Informační hodnota a akceptabilita předpovědi počasí." Master's thesis, 2013. http://www.nusl.cz/ntk/nusl-329346.
Full textAbstract:
7. SUMMARY This diploma thesis The information value and acceptability of forecasting is divided into a theoretical and a practical part. In the theoretical part the forecasting is described as a product of television newscast. I deal with the fact of forecasting entering the media communication. I deal with the information value that forecasts bring and show the way a piece of information is transferred from a producer to an addressee relating to the process of coding and decoding. I describe the acceptability of forecasts and its elements influencing comprehension. In relation to acceptability, textual linguistics is discussed in a separated subchapter. The last theoretical part deals with semiotics and semantics. These disciplines deal mainly with meaning and sings and that is the reason why they are not important only in the theoretical part but also in an analyzing part of this thesis. The analyzing part is based on semiotic survey analysis dealing with individual components of forecasts (visual, audio and audio-visual). The aim of this thesis is to find out which of components of forecasting brings the highest information value to respondents and which is best comprehensible for addressees. The survey results demonstrate that it is the audio forecasting that has a high information value and brings...
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Krátká, Denisa. "Sémiotika divadelního prostoru." Master's thesis, 2014. http://www.nusl.cz/ntk/nusl-340825.
Full textAbstract:
This thesis deals with the theater as a specific aesthetic form combining visual and acoustic transmission of information within a specific communication model. Theory of theater, which is a independent and self-sufficient art department drawing on other types of art and creating unique artistic communication and experience in a particular space and time. The theater surroundigs and space, which is in the theater clearly defined and divided into zones - the stage and the auditorium. Thus adapted space affects the creation, transmission and reception of signs and require specific procedures of creative work. Particular kind of theater in this work is physical theater and dance. Through movement and dance in the theater transmits communication content in a different way. Symbolism of the body and movement in theater includes theatrical code. This system constitutes the characters and the code with which the operating theater and regulates the material which is used as theater character. At the same time determines how and under what conditions they can be combined characters and the importance attributed to these characters the audience. The empirical part contains an analysis of the performance of shadow dance group Teulis who participated in the project Czech Slovakia has talent.
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Jarošincová, Jitka. "Fotografie jako součást komplexního komunikátu ve zpravodajství českých deníků." Master's thesis, 2016. http://www.nusl.cz/ntk/nusl-350579.
Full textAbstract:
My diploma thesis deals with respecting the journalism ethics by two most read general- interest newspapers in the Czech Republic - Mlada fronta DNES and Hospodarske noviny, when using complex communicate including a news photo. My research sample contained just breaking news (home and world) published nationwide in March, 2014. A relationship between meanings of particular parts in complex communicates (the headline, the caption, the photo and the article) and has been my variable that I was searching for within the sample. As all the parts work together in building one sense, which should represent a reality, I suppose, that meanings of these parts should show a relationship of harmony and substitution within one complex communicate. I used semiotic analysis to analyse meanings within a communicate, both denotation and connotation level. I applied my knowledge of social and visual semiotics, semantics and pragmatics to explain the meanings of individual signs. At the end of my research I compared results of my analysis to outcomes of Magda Polmanova's research - a former Charles University student that dealt with almost the same topic as me in her bachelor thesis, analysing the same dailies however from 2011. The findings of: How many times have these dailies published complex communicates that...
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Mushore, Washington. "Corporate communications : a critical comparative study of the language of communication in the Zimbabwean banking sector." Diss., 2010. http://hdl.handle.net/10500/3549.
Full textAbstract:
The aim of this study was to critically analyse the visual and verbal language used on printed adverts by some selected banks in Zimbabwe. A semiotic theory was used to analyse the printed adverts. The study revealed that all the banks use stereotyped language in communicating their messages to potential customers. Some audiences identified with this stereotyped languages, though others were also critical of stereotyped adverts. This paradox is dependent on the uneven levels of social consciousness of the audiences. The study argues that communication between banks and the potential customers is a product of negotiation of meaning at the point of reception of the printed adverts. The study then recommended the use of gender, race and class neutral language in order to enhance the effectiveness of advertisements. Future research into the study of the language of advertisement should focus on the problem of copyright infringement in advertising.<br>African Languages<br>M.A. (African languages)
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Jankowitz, Christo. "Saying it with music: a theoretical exploration of musical encoding with reference to Western art music and the songs of the Ngqoko women." Thesis, 2012. http://hdl.handle.net/10539/12219.
Full textAbstract:
MA, Faculty of Humanities, University of the Witwatersrand, 2012<br>This research-report presents a theoretical exploration of musical encoding which
has its basis in general semiotic theory. By examining what this reveals about the
problematic and mysterious issue of music’s meaning, I argue that the most
visceral and direct form of it is found in the manner in which the composer
shapes a certain kind of temporal experience (erlebnis) which is engendered by
the music itself. This reveals that sensations of goal-directed movement, closure,
tension and release are shaped in a phenomenological way against a
background of continuity that is established by metrical cyclicity and phrasal
periodisation. As a result, the interpretation of certain kinds of accumulative
structural effects generated by the gestural (rhythmic and melodic/harmonic)
inflections of the temporal and intonational planes become meaningful in a
rhetorical, affective (affekten) and topical sense. A study of Ngqoko (Xhosa)
overtone-music, as a case study into African indigenous music (as opposed to
the examples cited of Western art music), shows that an intensification of the
relationships between pitch and rhythm that exist in speech-tone results in the
formation of melody and a culturally embedded vocabulary of intonations. I argue
that this resultant edifice exists in the music of most cultures and that this
ultimately serves as the basis of musical encoding. Therefore musical meaning
develops in ways that are completely intrinsic to music.
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McDougall, Pascal. "Human Rights and Contracts as Labour Governance: A (Post-)legal Realist Inquiry." Thesis, 2013. http://hdl.handle.net/1807/43220.
Full textAbstract:
Law and development mainstream conceptions of labour market policies, while still marked by long-dominant views of contract law as economically superior to any labour regulation, have recently incorporated certain specific labour (human) rights. Core labour rights are thus accepted by global policy-makers, on the basis of their radical distinction from non-core labour standards and their rationalization according to certain foundational principles. This thesis criticizes the prevailing dichotomies between core labour rights and non-core standards, on the one hand, and contract law and regulation, on the other, bringing to bear the post-legal realist idea of legal indeterminacy. It argues that the organizing legal concepts that justify these dichotomies contain gaps and ambiguities that often lead to contradictory and indeterminate outcomes. It thus suggests that the core/non-core labour standards and contract/regulation distinctions are unproductive and should be rejected if a better conception of labour governance is to come to fruition.