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Lee, Sungin, Wonhong Jang, Eunsol Lee, and Sam G. Oh. "Search engine optimization." Library Hi Tech 34, no. 2 (2016): 197–206. http://dx.doi.org/10.1108/lht-02-2016-0014.
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Purpose – The purpose of this paper is to examine the effect of, and identify core techniques of, search engine optimization (SEO) techniques applied to the web (http://lg-sl.net) and mobile (http//m.lg-sl.net) Science Land content and services at LG Sangnam Library in Korea. Design/methodology/approach – In accordance with three major SEO guidelines, ten SEO techniques were identified and applied, and their implications were extracted on three areas: improved search engine accessibility, increased relevance between site content and search engine keywords, and improved site credibility. The effects were quantitatively analyzed in terms of registered search engine keywords and influx of visits via search engines. Findings – This study shows that SEO techniques help increase the exposure of the library services and the number of visitors through search engines. Practical implications – SEO techniques have been applied to a few non-Korean information service organizations, but it is not a well-accepted practice in Korean libraries. And the dominant search engines in Korea have published their own SEO guidelines. Prior to this study, no significant endeavors have been undertaken in the context of Korean library services that have adopted SEO techniques to boost exposure of library services and increase user traffics. Originality/value – This is the first published study that has applied optimized SEO techniques to Korean web and mobile library services, in order to demonstrate the usefulness of the techniques for maximized exposure of library content.
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Karalkar, Kunal, and Shripad Bhide. "A Review on SEO: Search Engine Optimization." International Journal of Trend in Scientific Research and Development Volume-2, Issue-4 (2018): 331–41. http://dx.doi.org/10.31142/ijtsrd12963.
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Kunal, Karalkar, and Bhide Shripad. "A Review on SEO Search Engine Optimization." International Journal of Trend in Scientific Research and Development 2, no. 4 (2019): 331–41. https://doi.org/10.31142/ijtsrd12963.
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Search engine optimization affects the presence or appearance of a website in the first page of a search engine. The visibility of a website can be paid or unpaid, but generally if a website wants to appear in the top position after an organic search then search engine optimization is the most important strategic tool to use. The whole internet marketing strategy circles around the SEO. The search engine optimization processes try to follow the working pattern of all the search engines and more specifically try to consider the algorithm used in search engines. The SEO implementation is also based on the searching process of people. It is very important to see and analyse the keywords that people are searching more. The SEO process for a website is required to upgrade or optimized periodically because the search engines are modifying their algorithms and trying to be more realistic in nature. There many things that affect the SEO process and that includes content of a website, the presence of the website data on social networking sites, codes used in HTML and the use of tags, backlinks etc. If a website wants to optimize its SEO and improve SERP search engine results page position then it has to take care of all those SEO tactics that we have discussed earlier. Kunal Karalkar | Shripad Bhide "A Review on SEO: Search Engine Optimization" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-2 | Issue-4 , June 2018, URL: https://www.ijtsrd.com/papers/ijtsrd12963.pdf
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Goyal, Harsh, and Komal kapoor. "Search Engine Optimization with Google." International Journal for Research in Applied Science and Engineering Technology 10, no. 12 (2022): 496–501. http://dx.doi.org/10.22214/ijraset.2022.47904.
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Abstract: This paper is a finished survey that how various strategies of Search Engine Optimization (SEO) can help to improve product marketing. Search engines have now become an important channel for increasing SMEs’ global reach and helps companies to compete with other and large companies. SMEs are using search engine optimization to improve their online visibility as a result (SEO). With the help of Search Engine Optimization small companies can actually now compete with the large companies and can appear ahead of large. The main objective of every website to list at the top of all thelinks on search engines. So, search engine optimization is an art which helps to improves a website’s visibility in the search engine results. Search engines makes the business environment more transparent and more competitive. For data collection used literature survey. The findings of this study show that using an SEO strategy can significantly enhance product marketing.
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Zilincan, Jakub. "SEARCH ENGINE OPTIMIZATION." CBU International Conference Proceedings 3 (September 19, 2015): 506–10. http://dx.doi.org/10.12955/cbup.v3.645.
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Search engine optimization techniques, often shortened to “SEO,” should lead to first positions in organic search results. Some optimization techniques do not change over time, yet still form the basis for SEO. However, as the Internet and web design evolves dynamically, new optimization techniques flourish and flop. Thus, we looked at the most important factors that can help to improve positioning in search results. It is important to emphasize that none of the techniques can guarantee high ranking because search engines have sophisticated algorithms, which measure the quality of webpages and derive their position in search results from it. Next, we introduced and examined the object of the optimization, which is a particular website. This web site was created for the sole purpose of implementing and testing all the main SEO techniques. The main objective of this article was to determine whether search engine optimization increases ranking of website in search results and subsequently leads to higher traffic. This research question is supported by testing and verification of results. The last part of our article concludes the research results and proposes further recommendations.
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Kaur, Gurneet. "ROLE AND IMPORTANCE OF SEARCH ENGINE OPTIMIZATION." International Journal of Research -GRANTHAALAYAH 5, no. 6 (2017): 147–51. http://dx.doi.org/10.29121/granthaalayah.v5.i6.2017.2007.
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Search Engines are an indispensible platform for users all over the globe to search for relevant information online. Search Engine Optimization (SEO) is the exercise of improving the position of a website in search engine rankings, for a chosen set of keywords. SEO is divided into two parts: On-Page and Off-Page SEO. In order to be successful, both the areas require equal attention. This paper aims to explain the functioning of the search engines along with the role and importance of search engine optimization.
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Gurneet, Kaur. "ROLE AND IMPORTANCE OF SEARCH ENGINE OPTIMIZATION." International Journal of Research - Granthaalayah 5, no. 6 (2017): 147–51. https://doi.org/10.5281/zenodo.818213.
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Search Engines are an indispensible platform for users all over the globe to search for relevant information online. Search Engine Optimization (SEO) is the exercise of improving the position of a website in search engine rankings, for a chosen set of keywords. SEO is divided into two parts: On-Page and Off-Page SEO. In order to be successful, both the areas require equal attention. This paper aims to explain the functioning of the search engines along with the role and importance of search engine optimization.
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Asim, Shahzad, Witarsyah Jacob Deden, Mohd Nawi Nazri, Mahdin Hairulnizam, and Eka Saputri Marheni. "The new trend for search engine optimization, tools and techniques." Indonesian Journal of Electrical Engineering and Computer Science (IJEECS) 18, no. 3 (2020): 1568–83. https://doi.org/10.11591/ijeecs.v18.i3.pp1568-1583.
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Search Engines are used to search any information on the internet. The primary objective of any website owner is to list their website at the top of all the results in Search Engine Results Pages (SERPs). Search Engine Optimization is the art of increasing visibility of a website in Search Engine Result Pages. This art of improving the visibility of website requires the tools and techniques; This paper is a comprehensive survey of how a Search Engine (SE) works, types and parts of Search Engine and different techniques and tools used for Search Engine Optimization (SEO.) In this paper, we will discuss the current tools and techniques in practice for Search Engine Optimization.
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Isbandi, Isbandi, Zatnika Zatnika, and Edwin Triyatna. "IMPLEMENTASI TEKNIK SEO (SEARCH ENGINE OPTIMIZATION) UNTUK OPTIMASI WEBSITE PENJUALAN DI LESTARI JAYA MEBEL." EDUSAINTEK: Jurnal Pendidikan, Sains dan Teknologi 10, no. 3 (2023): 1047–60. http://dx.doi.org/10.47668/edusaintek.v10i3.867.
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The background of this research is to help Micro, Small and Medium Enterprises (MSMEs) which need promotional media in the form of websites. Therefore the author has an idea to implement SEO (Search Engine Optimization). SEO (Search Engine Optimization) is a technique for improving a website in the search results of search engines such as Google, Bing, etc. SEO (Search Engine Optimization) is an important marketing strategy for increasing the visibility of a website and the number of organic visitors to the intended site. This research uses quantitative methods. Data collected by online survey and interview techniques. Toko Lestari Jaya Mebel has not been ranked optimally enough on search engines or search engines, with the implementation of SEO (Search Engine Optimization) techniques it is hoped that it can improve the website's position on search engines. So that the site can be easily found and compete with competitors, and is expected to increase sales.
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Tanjot, Kaur Kakkar, Kumar Nrip Nripesh, and Deshmukh Amarjeet. "A Study of Search Engine Optimizations (SEOs)." International Journal of Multidisciplinary Research Transactions 6, no. 5 (2024): 38–55. https://doi.org/10.5281/zenodo.11118982.
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Search Engine Optimization (SEO) can be defined as the process of affecting the website visibility in the world of evergreen search engines’s unpaid results. It can also be defined as a process including various techniques that is being used to enhance more traffic on the website from the ”free” and ”organic” search results that are being available on the search engines. SEO’s is an effort that is made to make your website be in the top search results of a search engine because mostly the user searches out with the keyword of their desired need, rather than searching for the organisation name, and if the page link comes up in the top position then the page comes out to be profitable. SEO is a strategic technique to take a web document in the top search result of a search Engine. In today’s era as we all are aware of the fact that the internet marketing strategy, this research considers how a search engine works, what people search for, or actual terms/ keywords typed in the Search Bar, and how these are analyzed and optimised. This whole work describes the effort of taking the page on the top position in any search engine, say “Google” by increasing the page rank which may result in an improved position in the gang of competitors. Amongst the various search engines available in the market the Google Chrome is found to be the most user-friendly search engine proved for the Indian Users as it provides which gives user-oriented results. In this research paper, we analyzed the impact of search engine optimization techniques that can improve the visibility of a Website.
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Researcher. "SEO-ORIENTED WEB APPLICATIONS: A COMPREHENSIVE GUIDE." International Journal of Computer Engineering and Technology (IJCET) 15, no. 4 (2024): 814–28. https://doi.org/10.5281/zenodo.13472461.
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This comprehensive article explores the critical importance of Search Engine Optimization (SEO) for web applications in today's competitive digital landscape. It covers the fundamentals of SEO, including its definition, key components, and how search engines operate through crawling, indexing, and serving results. The article then delves into practical strategies for building SEO-oriented web applications, focusing on four key areas: performance optimization, content and metadata optimization, technical SEO, and monitoring and analysis. Throughout, it provides data-driven insights and best practices to help developers and business owners create web applications that excel in search engine rankings while delivering value to users.
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Researcher. "SEO-ORIENTED WEB APPLICATIONS: A COMPREHENSIVE GUIDE." International Journal of Computer Engineering and Technology (IJCET) 15, no. 4 (2024): 814–28. https://doi.org/10.5281/zenodo.13472461.
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This comprehensive article explores the critical importance of Search Engine Optimization (SEO) for web applications in today's competitive digital landscape. It covers the fundamentals of SEO, including its definition, key components, and how search engines operate through crawling, indexing, and serving results. The article then delves into practical strategies for building SEO-oriented web applications, focusing on four key areas: performance optimization, content and metadata optimization, technical SEO, and monitoring and analysis. Throughout, it provides data-driven insights and best practices to help developers and business owners create web applications that excel in search engine rankings while delivering value to users.
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Researcher. "SEO-ORIENTED WEB APPLICATIONS: A COMPREHENSIVE GUIDE." International Journal of Computer Engineering and Technology (IJCET) 15, no. 4 (2024): 814–28. https://doi.org/10.5281/zenodo.13472461.
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This comprehensive article explores the critical importance of Search Engine Optimization (SEO) for web applications in today's competitive digital landscape. It covers the fundamentals of SEO, including its definition, key components, and how search engines operate through crawling, indexing, and serving results. The article then delves into practical strategies for building SEO-oriented web applications, focusing on four key areas: performance optimization, content and metadata optimization, technical SEO, and monitoring and analysis. Throughout, it provides data-driven insights and best practices to help developers and business owners create web applications that excel in search engine rankings while delivering value to users.
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Researcher. "SEO-ORIENTED WEB APPLICATIONS: A COMPREHENSIVE GUIDE." International Journal of Computer Engineering and Technology (IJCET) 15, no. 4 (2024): 814–28. https://doi.org/10.5281/zenodo.13472461.
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This comprehensive article explores the critical importance of Search Engine Optimization (SEO) for web applications in today's competitive digital landscape. It covers the fundamentals of SEO, including its definition, key components, and how search engines operate through crawling, indexing, and serving results. The article then delves into practical strategies for building SEO-oriented web applications, focusing on four key areas: performance optimization, content and metadata optimization, technical SEO, and monitoring and analysis. Throughout, it provides data-driven insights and best practices to help developers and business owners create web applications that excel in search engine rankings while delivering value to users.
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Researcher. "SEO-ORIENTED WEB APPLICATIONS: A COMPREHENSIVE GUIDE." International Journal of Computer Engineering and Technology (IJCET) 15, no. 4 (2024): 814–28. https://doi.org/10.5281/zenodo.13472461.
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This comprehensive article explores the critical importance of Search Engine Optimization (SEO) for web applications in today's competitive digital landscape. It covers the fundamentals of SEO, including its definition, key components, and how search engines operate through crawling, indexing, and serving results. The article then delves into practical strategies for building SEO-oriented web applications, focusing on four key areas: performance optimization, content and metadata optimization, technical SEO, and monitoring and analysis. Throughout, it provides data-driven insights and best practices to help developers and business owners create web applications that excel in search engine rankings while delivering value to users.
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Calvin Kosno, Philips, Ahyar Muawwal, and Arfan Yunus. "IMPLEMENTASI SEARCH ENGINE OPTIMIZATION PADA WEBSITE LELANGYUK UNTUK MENINGKATKAN RANKING SEARCH ENGINE RESULT PAGE (SERP)." JTRISTE 9, no. 1 (2022): 56–70. http://dx.doi.org/10.55645/jtriste.v9i1.364.
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Website Lelangyuk adalah platform lelang berbasis website yang menyediakan tempat untuk bertransaksi secara online. Namun pengunjung pada website Lelangyuk masih sangat kurang sehingga perlu melakukan peningkatan ranking SERP pada website Lelangyuk. Implementasi search engine optimization (SEO) dilakukan untuk meningkatkan ranking SERP website Lelangyuk dengan menggunakan kata kunci yang telah ditentukan. Search engine optimization (SEO) yang digunakan adalah metode SEO On Page, dimana pengumpulan data diperoleh dengan melakukan pengamatan pada website Lelangyuk menggunakan bantuan beberapa tools seperti Google Analytics, SEO Site Checkup, dan SERPROBOT untuk mengukur hasil sebelum dan sesudah implementasi. Setelah melakukan implementasi SEO website mengalami peningkatan nilai SEO dari 67/100 menjadi 79/100, namun masih belum terjadi peningkatan ranking SERP pada website berdasarkan kata kunci tertentu. Kesimpulan pada penelitian ini adalah implementasi metode search engine optimization (SEO) On Page pada website Lelangyuk tidak optimal untuk meningkatkan ranking SERP.
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Josepina, Anastasha Savira, Sardi Duryatmo, and Imani Satriani. "Analisis Teknik Penerapan Search Engine Optimization (SEO) pada Media Daring Pikiran-rakyat.com dalam Meningkatkan Jumlah Pembaca." Jurnal Penelitian Sosial Ilmu Komunikasi 8, no. 1 (2024): 87–93. https://doi.org/10.33751/jpsik.v8i1.9795.
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Kemajuan penggunan internet saat ini semakin pesat dan Google menjadi wadah mesinpencari terbanyak yang dikunjungi, perusahaan media mulai berbondong-bondongmeningkatkan kinerja publikasi mereka dengan menerapkan optimasi Search EngineOptimization (SEO) agar mampu berada di halaman teratas pada mesin pencariGoogle. Media daring Pikiran-rakyat.com menggunakan optimasi Search EngineOptimization (SEO) agar mampu berada di halaman utama Google dan mendapatkanpembaca lebih banyak. Tujuan penelitian ini mengetahui teknik penerapan SearchEngine Optimization (SEO) pada media daring Pikiran-rakyat.com dalam meningkatkanjumlah pembaca. Sebagai perusahaan, Pikiran-rakyat.com menggunakan teoriGeomelakis amp; Veglis (2015) mengenai metode penerapan Search Engine Optimization(SEO). Search Engine Optimization (SEO) merupakan proses editor website untukmenyesuaikan judul, lead, atau isi teks artikel guna meningkatkan penempatan situstersebut di mesin pencari dan memilki peluang untuk mudah ditemukan dan dibaca olehaudiens. Teori Geomelakis amp; Veglis (2015) menjelaskan Search Engine Optimization(SEO) memiliki dua metode, yaitu metode optimasi On-page yang berkaitan denganpengoptimalan pada konten yang disesuaikan dengan aturan dari optimasi SearchEngine Optimization (SEO) dan Off-page berkaitan dengan faktor luar yang terhubungdengan Search Engine Optimization (SEO) seperti media sosial. Penelitian inimenggunakan metode desktiptif dengan pendekatan kualitatif, melakukan pengumpulandata melalui wawancara, obeservasi, dan dokumentasi. hasil penelitian ini,menunjukkan bahwa Pikiran-rakyat.com melakukan teknik penerapan Search EngineOptimization (SEO) selaras dengan yang dikemukakan oleh teori Geomelakis amp; Veglis(2015) terutama pada kedua metode On-page dan Off-page yang menjadi pilarpemanfaatan Search Engine Optimization (SEO). Meskipun begitu, Pikiran-rakyat.comtentunya perlu berusaha mengembangkan dengan baik lagi terhadap penerapanSearch Engine Optimization (SEO) dalam meningkatkan jumlah pembaca ini.
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Rachita, Rachita. "A Comprehensive Examination of Search Engine Optimization (SEO) Audit and Optimization Strategies." International Scientific Journal of Engineering and Management 03, no. 05 (2024): 1–9. http://dx.doi.org/10.55041/isjem01723.
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Success online continues to depend on getting and keeping a high ranking on search engine results pages (SERPs), even in the always changing world of digital marketing. In order to offer a comprehensive grasp of the importance, methods, and optimal practices of Search Engine Optimization (SEO), this research paper explores the vital practice of SEO auditing and optimization. This study examines the many facets of SEO audits using a comprehensive literature review and empirical analysis. It covers technical, content, and off-page optimization components. It also carefully examines how the main search engines' constantly changing algorithms affect SEO tactics. This study assesses the efficacy of several audit techniques and frameworks, gaining knowledge from industry professionals and case studies and providing practical recommendations for companies looking to improve their online presence. This research adds to the body of knowledge on SEO audit and optimization by combining theoretical frameworks with real-world applications. It provides invaluable insights for marketers, business owners, and digital strategists navigating the complexities of online visibility in the modern digital ecosystem. Keywords - SEO Audit, SERP, SEO Optimization.
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Wijaya, Dedi, Benny Daniawan, and Yuki Gunawan. "Search Engine Optimization (SEO) As A Promotional Media On Google Search." bit-Tech 4, no. 1 (2021): 31–39. http://dx.doi.org/10.32877/bt.v4i1.237.
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the current era, people's interest in using the internet is getting higher, this is because internet media has become an informative tool that can be accessed at any time. In searching for information, internet users usually use search engines. One of them is Google, the most widely used search engine. To find information in the Google search engine, we must use keywords. With SEO technique the website will be easy to find. A website optimization based on keywords, its implementation using On-page SEO and Off-page SEO mechanisms. On-page SEO is changing web pages according to the target keywords. By paying attention to important elements such as meta title, meta description, heading tags, text format, alt text, content, robot.txt, and sitemap.xml. Off-page SEO is a method that is carried out outside the website, creating relevant backlinks to the targeted website. This method can make the website as an organic promotional medium that brings traffic. In this research applying the concept of SEO both On-page and Off-page, the results obtained that there was a significant increase in traffic and based on the results of using the User Acceptance Test (UAT) with five aspects of component quality, this SEO support system can help in analyzing the website and as many as 82.3% of respondents said that the system built was very good
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Ratih Siti Aminah, Ratih Siti Aminah, and Wandira Yusniah Dalimunthe. "PENERAPAN SEARCH ENGINE OPTIMIZATION PADA PEMBERITAAN DI MEDIA SIBER." Jurnal Netnografi Komunikasi 3, no. 1 (2024): 73–87. http://dx.doi.org/10.59408/jnk.v3i1.39.
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The presence of the internet has changed the practice of journalistic activities in the mass media, especially cyber media. Cyber media editorial policies have also adjusted to the advancement of information technology by utilizing Search Engine Optimization (SEO). The implementation of SEO techniques in journalistic activities in cyber media is very necessary so that cyber media can survive and make it easier for the community to get information that suits their needs. Currently, cyber media has a higher attention in search engines because today's internet users will search for information through search engines every day. The purpose of this study is to find out the editorial policy of Pojoksatu.id cyber media in implementing Search Engine Optimization (SEO) in carrying out journalistic activities. The research was conducted using a qualitative approach with a descriptive nature and using the case study method. The results of the study show that the editorial policy of implementing SEO in news production in Pojoksatu.id still prioritizes journalistic principles. The resulting news products combine the needs of readers and utilize search engine technology in a balanced manner. The implementation of SEO in Pojoksatu.id includes three things. First, crawling is an automated process to collect and index data from various sources so that the news produced can be automatically read by search engines. Second, pay attention to the availability of adequate equipment so that journalistic activities can be carried out optimally and the news made by journalists can be on page one. Third, policies related to human resource development and editorial, Pojoksatu.id management continuously provides training to journalists and editors to be able to write news in accordance with SEO. Journalists and editors must be able to apply the right keywords in the news to be indexed by search engines and spread news links to social media.
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Avinash Devarapalli, Chakradhar. "Search Engine Optimization (SEO): Elevating Frontend Code for Better Rankings." International Journal of Science and Research (IJSR) 12, no. 9 (2023): 2181–84. https://doi.org/10.21275/sr24321085134.
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Yalçın, Nursel, and Utku Köse. "What is search engine optimization: SEO?" Procedia - Social and Behavioral Sciences 9 (2010): 487–93. http://dx.doi.org/10.1016/j.sbspro.2010.12.185.
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Vinutha, Mysore Srinivas, and Muthalambikasheta Halli Cheluvae Gowda Padma. "A page rank-based analytical design of effective search engine optimization." IAES International Journal of Artificial Intelligence (IJ-AI) 14, no. 1 (2025): 73–82. https://doi.org/10.11591/ijai.v14.i1.pp73-82.
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Search engine optimization (SEO) is an important internet marketing strategy and process that facilitates maximizing an intended website’s visibility with search engine results. It is widely employed nowadays to improve traffic volume or quality from search engines to a particular website. Even though a significant number of publications imply the essential aspects of SEO, only a few provide generalized ideas to deal with the complex structure of the web. Also, the critical issues of content quality, site popularity, keyword density, and publicity factors were not much considered in the traditional ranking algorithms during SEO processes. This has negatively influenced the retrieval rate in the existing SEO techniques, and consequently, inadequate search results were obtained through search engines. Hence, the study considers web page ranking as a theoretical basis for the research and addresses these limitations in the existing system. It further improves SEO performance by introducing a unique web-page ranking strategic design to gain higher page rank results. The results of the investigational study show that the proposed system effectively contributes towards SEO with an improved page ranking strategy and also provides higher accuracy in calculating the importance score of web pages which is comparable with popular ranking algorithms such as hyperlink-induced topic search (HITS) and PageRank.
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Bello, Rotimi-Williams, and Firstman Noah Otobo. "Conversion of Website Users to Customers-The Black Hat SEO Technique." International Journals of Advanced Research in Computer Science and Software Engineering 8, no. 6 (2018): 29–35. https://doi.org/10.23956/ijarcsse.v8i6.714.
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Abstract: Search Engine Optimization (SEO) is a technique which helps search engines to find and rank one site over another in response to a search query. SEO thus helps site owners to get traffic from search engines. Although the basic principle of operation of all search engines is the same, the minor differences between them lead to major changes in results relevancy. Choosing the right keywords to optimize for is thus the first and most crucial step to a successful SEO campaign. In the context of SEO, keyword density can be used as a factor in determining whether a webpage is relevant to a specified keyword or keyword phrase. SEO is known for its contribution as a process that affects the online visibility of a website or a webpage in a web search engine's results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers. It is the objective of this paper to re-present black hat SEO technique as an unprofessional but profitable method of converting website users to customers. Having studied and understood white hat SEO, black hat SEO, gray hat SEO, crawling, indexing, processing and retrieving methods used by search engines as a web software program or web based script to search for documents and files for keywords over the internet to return the list of results containing those keywords; it would be seen that proper application of SEO gives website a better user experience, SEO helps build brand awareness through high rankings, SEO helps circumvent competition, and SEO gives room for high increased return on investment.
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Ihya Syihabul Fadli, Nuke Puju Lestari, and Ananda Alifia Putri. "Implementation of White Hat SEO-Based Digital Incubator Platform." International Transactions on Education Technology (ITEE) 1, no. 2 (2023): 122–30. http://dx.doi.org/10.33050/itee.v1i2.314.
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Advances in information technology are developing rapidly in various areas of life. The Internet is one of the most influential information and communication technologies. A website, one of the Internet technologies, is not only a medium of information, but also a process that supports a company's business. No effect. SEO (Search Engine Optimization) is one of the advertising methods using search engine optimization so that the website created by our company will be displayed on the top of the search engine page or on the first page (first page). This research was initially conducted on the Business Incubator website, which did not follow his SEO techniques. Then some steps were also taken by implementing on-page SEO techniques such as title tag, content, meta keywords, keyword optimization for meta description and sharing on social media. This point. A test as a benchmark for successful implementation of SEO techniques. As a result of implementing SEO techniques, his website's SERP (Search Engine Results Pages) on search engines increased and in the second month he successfully landed on Google's second page and was indexed by Google Search. The first page was not successful in March.
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Ihya Syihabul Fadli, Nuke Puju Lestari, and Ananda Alifia Putri. "Implementation of White Hat SEO-Based Digital Incubator Platform." International Transactions on Education Technology (ITEE) 1, no. 2 (2023): 122–30. http://dx.doi.org/10.34306/itee.v1i2.314.
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Advances in information technology are developing rapidly in various areas of life. The Internet is one of the most influential information and communication technologies. A website, one of the Internet technologies, is not only a medium of information, but also a process that supports a company's business. No effect. SEO (Search Engine Optimization) is one of the advertising methods using search engine optimization so that the website created by our company will be displayed on the top of the search engine page or on the first page (first page). This research was initially conducted on the Business Incubator website, which did not follow his SEO techniques. Then some steps were also taken by implementing on-page SEO techniques such as title tag, content, meta keywords, keyword optimization for meta description and sharing on social media. This point. A test as a benchmark for successful implementation of SEO techniques. As a result of implementing SEO techniques, his website's SERP (Search Engine Results Pages) on search engines increased and in the second month he successfully landed on Google's second page and was indexed by Google Search. The first page was not successful in March.
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Tomasi, Stella, and Xiaolin Li. "Influences of Search Engine Optimization on Performance of SMEs." Journal of Electronic Commerce in Organizations 13, no. 1 (2015): 27–49. http://dx.doi.org/10.4018/jeco.2015010103.
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Search engines have become an important channel for increasing SMEs' global reach as well as competing with larger companies. Therefore, SMEs are enhancing their business visibility through search engine optimization (SEO). With effective SEO techniques, small companies can appear ahead of large, well-known companies on search results. However, in addition increasing the ranking on a search engine results page (SERP), there may be other benefits that SMEs may enjoy while engaging in an SEO campaign. This study uses multiple firms as cases to illustrate how SEO initiatives can impact performance for SMEs. The authors found that in addition to increasing the rankings on SERPs, SMEs saw an increase in number of visitors to the site, the average time duration of users visiting the site, more user engagement and an increase of annual sales revenue.
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Kumar, Ravi Raushan, and Prof Anu Priya. "SEO Optimization in Web Development: How Next.js Helps." International Journal for Research in Applied Science and Engineering Technology 13, no. 5 (2025): 7011–18. https://doi.org/10.22214/ijraset.2025.71854.
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Abstract: This research paper examines how Next.js enhances Search Engine Optimization (SEO) by improving site performance, optimizing content delivery, and ensuring efficient indexing. By utilizing Next.js, developers can create fast, scalable, and SEO-friendly web applications, making it an effective framework for businesses looking to enhance their online presence. SEO is critical for increasing a website‘s visibility and ranking on search engines like Google. Traditional React-based applications that rely on client-side rendering (CSR) often encounter challenges such as delayed content rendering, slow page loads, and ineffective indexing. These issues hinder search engines from accurately crawling and ranking content, ultimately harming organic traffic and user engagement. Next.js, a powerful React framework developed by Vercel, addresses these challenges through advanced rendering techniques such as Server-Side Rendering (SSR), Static Site Generation (SSG), and Incremental Static Regeneration (ISR). These features lead to faster page loads, improved search engine indexing, and a seamless user experience, all of which contribute to higher search rankings. Furthermore, Next.js enhances metadata management with the next/head component, supports structured data implementation for rich search results, and optimizes images using the next/image component. By reducing Time to First Byte (TTFB) and improving Core Web Vitals—such as First Contentful Paint (FCP) and Cumulative Layout Shift (CLS)—Next.js significantly boosts SEO performance. This paper discusses how Next.js improves SEO by enhancing web performance, optimizing content delivery, and ensuring efficient indexing. It emphasizes the framework‘s ability to build high-performing, scalable web applications that rank well in search engines while delivering an exceptional user experience. Keywords: Next.js, Search Engine Optimization (SEO), Server-Side Rendering, Static Site Generation, Web Performance.
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ALMUKHTAR, Firas, Nawzad MAHMOODD, and Shahab KAREEM. "SEARCH ENGINE OPTIMIZATION: A REVIEW." Applied Computer Science 17, no. 1 (2021): 70–80. http://dx.doi.org/10.35784/acs-2021-07.
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The Search Engine has a critical role in presenting the correct pages to the user because of the availability of a huge number of websites, Search Engines such as Google use the Page Ranking Algorithm to rate web pages according to the nature of their content and their existence on the world wide web. SEO can be characterized as methodology used to elevate site keeping in mind the end goal to have a high rank i.e., top outcome. In this paper the authors present the most search engine optimization like (Google, Bing, MSN, Yahoo, etc.), and compare by the performance of the search engine optimization. The authors also present the benefits, limitation, challenges, and the search engine optimization application in business.
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Luh, Cheng-Jye, Sheng-An Yang, and Ting-Li Dean Huang. "Estimating Google’s search engine ranking function from a search engine optimization perspective." Online Information Review 40, no. 2 (2016): 239–55. http://dx.doi.org/10.1108/oir-04-2015-0112.
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Purpose – The purpose of this paper is to estimate Google search engine’s ranking function from a search engine optimization (SEO) perspective. Design/methodology/approach – The paper proposed an estimation function that defines the query match score of a search result as the weighted sum of scores from a limited set of factors. The search results for a query are re-ranked according to the query match scores. The effectiveness was measured by comparing the new ranks with the original ranks of search results. Findings – The proposed method achieved the best SEO effectiveness when using the top 20 search results for a query. The empirical results reveal that PageRank (PR) is the dominant factor in Google ranking function. The title follows as the second most important, and the snippet and the URL have roughly equal importance with variations among queries. Research limitations/implications – This study considered a limited set of ranking factors. The empirical results reveal that SEO effectiveness can be assessed by a simple estimation of ranking function even when the ranks of the new and original result sets are quite dissimilar. Practical implications – The findings indicate that web marketers should pay particular attention to a webpage’s PR, and then place the keyword in URL, the page title, and snippet. Originality/value – There have been ongoing concerns about how to formulate a simple strategy that can help a website get ranked higher in search engines. This study provides web marketers much needed empirical evidence about a simple way to foresee the ranking success of an SEO effort.
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Setiawan, Agus, Zulkifli Harahap, Dedy Syamsuar, and Yesi Novaria Kunang. "The Optimization of Website Visibility and Traffic by Implementing Search Engine Optimization (SEO) in Palembang Polytechnic of Tourism." CommIT (Communication and Information Technology) Journal 14, no. 1 (2020): 31. http://dx.doi.org/10.21512/commit.v14i1.5953.
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This research is a case study of Search Engine Optimization (SEO) in Palembang Polytechnic of Tourism website. The main objective of this research is to establish a plan for SEO in Palembang Polytechnic of Tourism (http://poltekpar-palembang.ac.id/) and to improve online visibility and ranking position in search engines (Google). It aims to bring in more international traffic and students to visit the website. SEO is a digital marketing technique to increase web accessibility. In the globalization world, people use search engines, such as Google, to know or find out more about various topics quickly and visually. Through a bibliographic review and qualitative analysis, the research focuses on the understanding of what SEO is and its implementation for the Palembang Polytechnic of Tourism website. The results show that the most important thing in making SEO plans is to increase visibility and branding on search engines (Google). SEO is done by developing website content and setting keywords as backlinks.
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Maskur, Maskur. "PENGUKUR PARAMETER SEARCH ENGINE OPTIMIZATION (SEO) SECARA ON PAGE PADA TOKO ONLINE UNTUK MENINGKATKAN PENJUALAN." Adbis: Jurnal Administrasi dan Bisnis 13, no. 1 (2019): 83. http://dx.doi.org/10.33795/j-adbis.v13i1.68.
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The current search engine is not only for searching the pages of the website you want to visit but also as the main source of visitors on the internet. With the development of technology several ways that can be used to improve website ranking on search engines, one effective way by utilizing Search Engine Optimization (SEO) can help some websites to get SERP rankings (Search Engine Results Pages) on search engines, by a good SERP ranking will then be determined on the number of visitors on the website. An application is needed to calculate SEO applications on a web site, with the application of Online SEO measurement parameters can help business users of online stores to increase visitors and invite visitors who become buyers. In the Complete SEO Parameter Measurement Application on this page has 6 important parameters in SEO on the page provided, Title Tag, Title Tag, Meta Description, Content, Alt Tag and Keyword Density, with an explanation of each - each parameter where The accuracy of the application results in the calculation can be obtained Kappa value of 0.57..
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K R Lalitha. "Adoption of Local Search Engine Optimization (SEO) among Small-Scale Entrepreneurs in Chennai: Thematic Qualitative Analysis of Expert Insights." Journal of Information Systems Engineering and Management 10, no. 43s (2025): 1035–40. https://doi.org/10.52783/jisem.v10i43s.8515.
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Search engines are essential to merchandising because they are the primary gateways to online information. Businesses vantage them to increase visibility, drive website traffic, generate leads, and finally boost sales.A search engine is a software system designed to carry out web searches. It helps users find information on the internet by indexing websites and retrieving relevant results based on user queries.A search engine scans the index of the website for relevant content searched by the user based on the relevance, authority and user engagement. Search engines play a crucial role in digital marketing through the practice of Search Engine Marketing which includes Search Engine Optimization (SEO) to improve a website’s visibility and help attract targeted traffic in order to build brand credibility. The present study investigates the level of awareness and understanding of Local Search Engine Optimization (SEO) among small-scale entrepreneurs in Chennai, with a specific focus on how digital visibility determines business growth in the local market. Using a thematic qualitative research approach, insights were gathered through in-depth interviews with digital marketing experts and consultants working closely with small businesses. The Qualitative study is aimed at understanding the level of awareness, challenges, and perceptions surrounding the adoption of Search Engine Optimization (SEO), integration of SEO Techniques with social media pages and websites among small-scale entrepreneurs in Chennai through a SEO Experts perspective. Using purposive sampling An open-ended interview of twenty five SEO experts was conducted and the Key themes were identified as perceived complexity and cost, misconceptions about social media's sufficiency, competitor’s influence, localized strategies, and the long-term benefits of SEO. Braun and Clarke’s (2006) six-phase Thematic Analysis was employed for the study to understand the patterns and themes. The research is based on Diffusion of Innovation Theory to understand how new ideas spread and adopted and the Unified Theory of Acceptance and Use of Technology to understand why people accept or reject technology.The findings highlight focused digital literacy programs and simplified SEO packages to support micro-business owners as the need of the hour.
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Basuki, Carola, Chairani Putri Pratiwi, and Rizka Astari Rahmatika. "Implementation Search Engine Optimization (SEO) to Improve Marketing F&B Industry." bit-Tech 6, no. 1 (2023): 87–94. http://dx.doi.org/10.32877/bt.v6i1.904.
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In new era digital now, internet is the important think for various activities including in the process to improve business promotion. One way to increase promotion through online is to improve digital marketing strategies using Search Engine Optimization (SEO) techniques. The aim of this research is to implementation SEO to improve digital marketing in F&B industry. Developing method that used are On Page and Off Page SEO to optimize the search engine. The Researcher using literature analysis and deep interview to get the data from SMEs in F&B Industry. To create the implementation of SEO, the researcher undertakes case studies from SMEs in F&B Industry who already run the business and need to improve the Digital Marketing through SEO. However, it is important to note that SEO optimization is not a one-time task but rather an ongoing process. It requires constant attention and effort to maintain high search engine rankings and ensure the continued success of online business. Beside website, to improve the business promotion the researcher also use tools in Google Business and E-Commerce to optimize the SEO.The finding suggest that the implementation of Search Engine Optimization can make impact for improvement in visibility search engines, attract more visitors, and ultimately drive business growth in the area Google Business, E-Commerce and website owned by SMEs F&B Industry. It is important to remain vigilant in implementing SEO techniques to maintain high search engine rankings and ensure the continued success of SMEs online business.
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Hayaty, Mardhiya, and Dwi Meylasari. "Implementasi Website Berbasis Search Engine Optimization (SEO) Sebagai Media Promosi." Jurnal Informatika 5, no. 2 (2018): 295–300. http://dx.doi.org/10.31311/ji.v5i2.4027.
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AbstrakKemajuan teknologi informasi berkembang secara pesat di berbagai bidang kehidupan. Internet adalah salah satu bagian dari teknologi informasi dan komunikasi mempunyai efek dan pengaruh yang sangat besar. Website salah satu teknologi internet tidak hanya sebagai media informasi tetapi menjadi proses pendukung bisnis perusahaan, akan tetapi penjualan melalui website belum cukup efektif jika tidak didukung dengan strategi promosi yang baik. SEO (Search Engine Optimization) adalah salah satu teknik promosi dengan cara memanfaatkan pengoptimalan mesin pencari agar website yang sudah kita buat berada diperingkat teratas atau halaman pertama (first page) sebuah halaman mesin pencari. Peneltian ini dilakukan pada sebuah website yang awalnya belum dilakukan teknik-teknik dari SEO, kemudian dengan menerapkan metode SEO on Page seperti optimasi keyword pada title tag, content, meta keyword,meta description, dan share ke sosial media, pada tahap ini juga dilakukan beberapa pengujian sebagai tolak ukur keberhasilan penerapan teknik-teknik SEO. Hasil dari penerapan teknik-teknik SEO mampu meningkatkan SERP (Search Engine Results Page) website di mesin pencari dan berhasil terindek oleh google berada di page kedua pada bulan kedua dan berhasil terindex di page pertama dalam pencarian google denga waktu kurang dari 3 bulan. Kata kunci : Website, SEO, Seo on Page, SERP AbstractThe advancement of information technology is growing rapidly in various fields of life. The internet is one part of information and communication technology has a very large effect and influence. The website not only serves as a medium of information but supports the company's business, but sales through the website are not effective enough if it is not supported by a good promotional strategy. SEO (Search Engine Optimization) is a promotional technique by utilizing search engine optimization so that the website we have created is at the top or first page (first page) of a search engine page.This research was conducted on a website that has not been done techniques from SEO, then by applying the SEO on Page method such as keyword optimization on title tags, content, meta keywords, meta description, and sharing to social media, at this stage several tests are also carried out. as a benchmark for the successful application of SEO techniques.The results of the application of SEO techniques are able to increase the SERP (Search Engine Results Page) of websites in search engines and successfully indexed by Google on the second page in the second month and successfully indexed on the first page in google search with less than 3 months. Keywords: Website, SEO, Seo on Page, SERP
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Hayaty, Mardhiya, and Dwi Meylasari. "Implementasi Website Berbasis Search Engine Optimization (SEO) Sebagai Media Promosi." Jurnal Informatika 5, no. 2 (2018): 295–300. http://dx.doi.org/10.31294/ji.v5i2.4027.
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AbstrakKemajuan teknologi informasi berkembang secara pesat di berbagai bidang kehidupan. Internet adalah salah satu bagian dari teknologi informasi dan komunikasi mempunyai efek dan pengaruh yang sangat besar. Website salah satu teknologi internet tidak hanya sebagai media informasi tetapi menjadi proses pendukung bisnis perusahaan, akan tetapi penjualan melalui website belum cukup efektif jika tidak didukung dengan strategi promosi yang baik. SEO (Search Engine Optimization) adalah salah satu teknik promosi dengan cara memanfaatkan pengoptimalan mesin pencari agar website yang sudah kita buat berada diperingkat teratas atau halaman pertama (first page) sebuah halaman mesin pencari. Peneltian ini dilakukan pada sebuah website yang awalnya belum dilakukan teknik-teknik dari SEO, kemudian dengan menerapkan metode SEO on Page seperti optimasi keyword pada title tag, content, meta keyword,meta description, dan share ke sosial media, pada tahap ini juga dilakukan beberapa pengujian sebagai tolak ukur keberhasilan penerapan teknik-teknik SEO. Hasil dari penerapan teknik-teknik SEO mampu meningkatkan SERP (Search Engine Results Page) website di mesin pencari dan berhasil terindek oleh google berada di page kedua pada bulan kedua dan berhasil terindex di page pertama dalam pencarian google denga waktu kurang dari 3 bulan. Kata kunci : Website, SEO, Seo on Page, SERP AbstractThe advancement of information technology is growing rapidly in various fields of life. The internet is one part of information and communication technology has a very large effect and influence. The website not only serves as a medium of information but supports the company's business, but sales through the website are not effective enough if it is not supported by a good promotional strategy. SEO (Search Engine Optimization) is a promotional technique by utilizing search engine optimization so that the website we have created is at the top or first page (first page) of a search engine page.This research was conducted on a website that has not been done techniques from SEO, then by applying the SEO on Page method such as keyword optimization on title tags, content, meta keywords, meta description, and sharing to social media, at this stage several tests are also carried out. as a benchmark for the successful application of SEO techniques.The results of the application of SEO techniques are able to increase the SERP (Search Engine Results Page) of websites in search engines and successfully indexed by Google on the second page in the second month and successfully indexed on the first page in google search with less than 3 months. Keywords: Website, SEO, Seo on Page, SERP
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Faruchie, Fiqry Gilang, Gunawan Ari Nursanto, and Vita Nurul Fathya. "Systematic Literature Review: Implementasi Search Engine Optimization." JIIP - Jurnal Ilmiah Ilmu Pendidikan 8, no. 6 (2025): 5734–43. https://doi.org/10.54371/jiip.v8i6.8054.
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Penelitian ini bertujuan untuk mengidentifikasi metode, pendekatan, serta platform yang paling banyak digunakan dalam implementasi Search Engine Optimization (SEO) melalui tinjauan literatur sistematis. Pemahaman tentang strategi SEO yang efektif sangat penting untuk menempatkan website di posisi teratas hasil mesin pencari, yang berdampak pada peningkatan visibilitas digital dan promosi secara efisien. Penelitian ini menggunakan metode PRISMA dengan menganalisis artikel yang dipublikasikan antara tahun 2021 hingga 2025 dari delapan basis data akademik internasional. Dari total 92.443 artikel dengan kata kunci "Search Engine Optimization" dan 9.728 artikel dengan kata kunci "Implementasi Search Engine Optimization", dilakukan penyaringan hingga diperoleh 30 artikel jurnal terpilih. Hasil analisis menunjukkan bahwa 93% implementasi SEO diterapkan pada platform website, sedangkan hanya 7% pada marketplace. Pendekatan eksperimen menjadi yang paling banyak digunakan (80%) karena mampu memberikan pengukuran langsung terhadap efektivitas strategi melalui indikator kinerja yang jelas dan dapat diobservasi. Temuan penelitian ini memberikan kontribusi dalam memberikan rekomendasi strategi SEO yang terukur dan efektif bagi akademisi maupun praktisi digital marketing untuk meningkatkan kinerja situs web secara signifikan.
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Aryani, Diah, Shine Pintor Siolemba Patiro, Aji Setiawan, and Budi Tjahjono. "Comparative Analysis Of On-Page And Off-Page White Hat Search Engine Optimization (SEO) Techniques On Website Popularity." International Journal of Science, Technology & Management 4, no. 3 (2023): 527–33. http://dx.doi.org/10.46729/ijstm.v4i3.815.
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Currently, the use of Search Engine Optimization (SEO) has become a necessity to achieve better ranking results from Search Engines known as Search Engine Optimization, which is a collection of techniques for positioning a site so that it can be indexed by search engines and get a position in search engine results—result Pages (SERPs). Based on Globalstatistics data, there has been an increase in internet users in Indonesia who search for products through the search engine market, which has reached 97.38%. This study aims to increase the visibility of a website or multi-umah web page in search results to get a higher ranking on the SERPs in the search results. search results using white hat SEO by comparing on-page techniques and off-page techniques through descriptive qualitative methods, then analyzed using Google Search Console and Google Analytics tools to understand keyword performance, behavior, and customer interests on the umahmulti.biz.id website
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Sumeet, Bissa, Dadhich Harish, Sakya Sudhir, and Kansara Himanshu. "Study and Evaluation of the SEO Techniques for various Applications." Recent Trends in Information Technology and its Application 2, no. 3 (2019): 1–6. https://doi.org/10.5281/zenodo.3459302.
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<em>The present scenario of the website and website management will be the hot topic and it’s very difficult to get rankings on the search engines as competition level is too high. The purpose of the paper is complete Study of Seo Techniques and how they implemented in getting the ranks on the search engine optimization.This technology has taken more attention as information technology sector is growing on. these techniques are use to improve the visit quality of the website management and keyword will help in making better ranking on the search engine with the deployment of high quality back link, rich contents and website management document and it will also help in improving the page rank of WebPages of the website which will be decide by the number of visitors visited the page and also how much time spent by the user on the particular page. Google is the smartest search engine over all the search engine and it will give user oriented results so we contradicted the statement that if the website is optimized on the Google search engine then it will be optimized on all the search engines.</em>
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DRULĂ, Georgeta. "The Impact of SEO on News Websites. Understanding Audience Traffic and Engagement." Journal of Media Research 16, no. 3 (47) (2023): 5–28. http://dx.doi.org/10.24193/jmr.47.1.
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Search engine optimization (SEO) can enhance an article’s visibility on Google search, increase a news site’s search ranking, and drive audience traffic. Journalists are expected to possess SEO as a vital skill, even though each publication might have its unique approach. It is challenging to see what aspects of SEO are interesting for news sites and which aspects of it should be prioritized in content creation. This study explores the potential of SEO algorithms to increase traffic to news sites and analyze the relationship between Google’s algorithmic prioritization of content and audience engagement, as well as their impact on audience behavior towards specific content. This research shows how search-engine-optimized content drives significant audience traffic and presents the correlations between optimization solutions, audience traffic metrics, and audience engagement factors in sports news sites from Romania. The study focuses on sports news sites as content-specific sites and employs content optimization factors for Google as analysis criteria. In conclusion, this study indicates that optimizing content for search engines does not always result in significant traffic for sports news sites. The findings indicate that sports news sites prioritize off-page SEO and their profile of links over on-page or technical SEO.
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Baklanov, Oleksii, Volodymyr Bezkorovainyi, and Liudmyla Kolesnyk. "Studying cognitive services for websites search engine optimization." Bulletin of Kharkov National Automobile and Highway University, no. 97 (September 5, 2022): 7. http://dx.doi.org/10.30977/bul.2219-5548.2022.97.0.7.
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The subject of research in the article is machine learning models for classifying web-pages by quality and compliance with SEO rules. The goal of the article is improving the efficiency of search engines by establishing and using factors that have the greatest impact on the degree of SEO optimization of web pages. The article solves the following tasks: study of the effectiveness of using machine learning methods to build a classification model that automatically classifies web pages according to the degree of adaptation to SEO optimization recommendations; assessment of the influence of relevant page factors (text on a web page, text in meta tags, links, image, HTML code) on the degree of SEO optimization using the developed classification models. The following methods are used: machine learning methods, classification methods and statistical methods. The following results were obtained: analysis of the effectiveness of the application of machine learning methods to determine the degree of adaptation of a web page to SEO recommendations was carried out; classifiers were trained on a data set of web pages randomly selected from the DMOZ catalog and rated by three independent SEO experts in the categories: “low SEO”, “medium SEO” and “high SEO”; five main classifiers were tested (decision trees, naive Bayes, logistic regression, KNN and SVM), on the basis of which it was revealed that all the studied models received greater accuracy (from 54.69% to 69.67%) than the accuracy of the baseline (48.83%); the results of the experiments confirm the hypothesis about the effectiveness of adapting web pages to SEO recommendations using classification algorithms based on machine learning. Conclusions. It was confirmed that with the help of classification algorithms built on the basis of machine learning and the knowledge of experts, it is possible to effectively adjust web pages to SEO recommendations. The considered methods can be adapted for various search engines and applicable to different languages, provided that a stamping or lemmatization algorithm has been developed for them. The results of the study can be used in the development of automated software to support the work of SEO in audit technologies to identify web pages in need of optimization and in spam detection processes.
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Ayuningrum, Tyas, and Zahrul Makarim Sulthony. "Strategi Optimalisasi Search Engine Optimization (SEO) untuk Meningkatkan Visibilitas Produk Lembaga Keuangan Syariahdi Internet." Al-Musyarakah: Jurnal Ekonomi Islam 4, no. 1 (2024): 75–93. https://doi.org/10.71247/kx342j25.
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This research aims to optimize Search Engine Optimization (SEO) strategies to increase the visibility of Islamic financial institution products on the internet. With a quantitative descriptive approach, this research analyzes the effectiveness of SEO implementation using secondary data obtained from SEO analysis tools such as Google Keyword Planner and SEMrush. The data collected includes keyword search volume, difficulty level, as well as backlinks and technical SEO performance (page speed and mobile optimization). Descriptive statistical techniques are used to describe SEO trends, while correlation analysis evaluates the relationship between SEO variables and the digital visibility of Islamic financial institutions. The research results show that comprehensive SEO implementation including on-page SEO, off-page SEO, and technical SEO is able to increase website rankings in search engines, increase organic traffic, brand awareness, and customer conversions. The case example of Dubai Islamic Bank (DIB) illustrates how keyword optimization and quality backlinks contribute significantly to increasing digital visibility. These findings indicate that Islamic financial institutions in Indonesia can take advantage of search trends that are still low in competition to strengthen their position in search engines, through an integrated and well-targeted SEO strategy.
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M, VASUKI. "Using Machine Learning in Web Page Categorization for Search Engine optimization." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 05 (2024): 1–5. http://dx.doi.org/10.55041/ijsrem34167.
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This research introduces an innovative approach to classifying websites based on their compliance with SEO standards. By merging expert insights with machine learning algorithms, the study develops classifiers capable of accurately sorting web pages into three categories. These classifiers pinpoint key factors that impact the level of page optimization. The training phase entails experts manually labeling data. Experimental findings underscore the efficacy of machine learning in gauging a web page's adherence to SEO guidelines. This method holds significance as it automates the identification of pages needing optimization to enhance search engine rankings. Moreover, the research sheds light on the optimal arrangement of ranking variables utilized by search engines, reinforcing previous research. Additionally, the establishment of a new dataset comprising manually annotated web pages proves invaluable for future research initiatives. KEYWORDS: Machine learning, on-page optimization, classification, SEO optimization, Search engine optimization.
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edward, packiaraj. "SEO TECHNIQUES AND ITS IMPORTANCE IN DIGITAL MARKETING." Sambodhi 43, no. 04 (III) (2021): 5. https://doi.org/10.6084/m9.figshare.14159531.
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what is digital marketing, what are the activities are taken by digital marketers/ to show a commodity in the first page of search engine result, importance of getting higher ranking in search engine results, what are the tricks and techniques are followed to get higher rank in search engine ie Search Engine Optimization techniques are explained in this activities.
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Shahzad, Asim, Deden Witarsyah Jacob, Nazri Mohd Nawi, Hairulnizam Mahdin, and Marheni Eka Saputri. "The new trend for search engine optimization, tools and techniques." Indonesian Journal of Electrical Engineering and Computer Science 18, no. 3 (2020): 1568. http://dx.doi.org/10.11591/ijeecs.v18.i3.pp1568-1583.
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<span>Search Engines are used to search any information on the internet. <br /> The primary objective of any website owner is to list their website at the top of all the results in Search Engine Results Pages (SERPs). Search Engine Optimization is the art of increasing visibility of a website in Search Engine Result Pages. This art of improving the visibility of website requires the tools and techniques; This paper is a comprehensive survey of how a Search Engine (SE) works, types and parts of Search Engine and different techniques and tools used for Search Engine Optimization (SEO.) In this paper, we will discuss the current tools and techniques in practice for Search Engine Optimization.</span>
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Tiara, Astia Rahma, Nurhaeni Nurhaeni, Mambang Mambang, Septyan Eka Prastya, and Finki Dona Marleny. "Analisis Penerapan Teknik Search Engine Optimization (SEO) pada Website Universitas Sari Mulia untuk Meningkatkan Indikator Visibility Webometrics." Jurnal Nasional Komputasi dan Teknologi Informasi (JNKTI) 7, no. 4 (2024): 606–12. https://doi.org/10.32672/jnkti.v7i4.7779.
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Abstrak - Universitas Sari Mulia mempunyai website sebagai wadah promosi serta membantu memperkenalkan dan mempromosikan kampus Universitas Sari Mulia agar lebih dikenal ketika pengguna internet mencari kata kunci ”Universitas Sari Mulia” dengan nama domain unism.ac.id. Pencarian website yang terdapat di internet diperlukan sebuah mesin pencari atau search engine salah satunya ialah google. Namun, tidak semua website dapat muncul pada halaman pertama dari sebuah mesin pencari, maka perlu adanya penerapan teknik search engine optimization (SEO) dengan tujuan untuk meningkatkan indikator visibility webometrics agar website bisa optimal berada pada halaman pertama atau baris pertama saat melakukan pencarian dengan kata kunci ”Universitas Sari Mulia”. Metode yang digunakan yaitu menerapkan teknik search engine optimization (SEO) dengan hasil penelitian website unism.ac.id ketika menerapkan teknik search engine optimization (SEO) mampu mengoptimalkan website berada pada halaman pertama dan traffic website unism.ac.id mendapati peringkat Indonesia pada urutan 323. Penerapan ini juga meningkatkan indikator visibility website dengan angka 9041 pada webometrics pemeringkatan Perguruan TinggiKata kunci: Universitas Sari Mulia, search engine optimization, website,visibility, webometrics Abstract - Sari Mulia University has a website as a promotional forum and helps introduce and promote the Sari Mulia University campus so that it is better known when internet users search for the keyword "Sari Mulia University" with the domain name unism.ac.id. Searching for websites on the internet requires a search engine, one of which is Google. However, not all websites can appear on the first page of a search engine, so it is necessary to apply search engine optimization (SEO) techniques with the aim of increasing webometrics visibility indicators so that websites can optimally be on the first page or first line when searching with keywords. "Sari Mulia University". The method used is applying search engine optimization (SEO) techniques with the results of research on the unism.ac.id website. When applying search engine optimization (SEO) techniques it is able to optimize the website to be on the first page and unism.ac.id website traffic finds Indonesia's ranking in the order of 323. This implementation also increases the website visibility indicator with the number 9041 in the University ranking webometrics.Keywords: Sari Mulia University, search engine optimization, website, visibility,webometrics
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Sheffield, Jenna Pack. "Search Engine Optimization and Business Communication Instruction: Interviews With Experts." Business and Professional Communication Quarterly 83, no. 2 (2020): 153–83. http://dx.doi.org/10.1177/2329490619890335.
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Search engine optimization (SEO), or the set of practices involved in attaining a high ranking in search engine results, is a web writing skill that requires more attention in business communication pedagogy, because SEO helps businesses attract customers. This article presents the results of interviews with seven SEO experts on SEO best practices and describes how to integrate SEO into business communication courses.
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Srinivas, Vinutha Mysore, and Padma Muthalambikasheta Halli Cheluvae Gowda. "A page rank-based analytical design of effective search engine optimization." IAES International Journal of Artificial Intelligence (IJ-AI) 14, no. 1 (2025): 73. http://dx.doi.org/10.11591/ijai.v14.i1.pp73-82.
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<span lang="EN-US">Search engine optimization (SEO) is an important internet marketing strategy and process that facilitates maximizing an intended website’s visibility with search engine results. It is widely employed nowadays to improve traffic volume or quality from search engines to a particular website. Even though a significant number of publications imply the essential aspects of SEO, only a few provide generalized ideas to deal with the complex structure of the web. Also, the critical issues of content quality, site popularity, keyword density, and publicity factors were not much considered in the traditional ranking algorithms during SEO processes. This has negatively influenced the retrieval rate in the existing SEO techniques, and consequently, inadequate search results were obtained through search engines. Hence, the study considers web page ranking as a theoretical basis for the research and addresses these limitations in the existing system. It further improves SEO performance by introducing a unique web-page ranking strategic design to gain higher page rank results. The results of the investigational study show that the proposed system effectively contributes towards SEO with an improved page ranking strategy and also provides higher accuracy in calculating the importance score of web pages which is comparable with popular ranking algorithms such as hyperlink-induced topic search (HITS) and PageRank.</span>
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Saputra, Rahmat, and Ummi Habibatul Islamiyah. "Da’wah Strategy through Google Search Engine Optimization." Islam Universalia: International Journal of Islamic Studies and Social Sciences 1, no. 1 (2019): 19–41. http://dx.doi.org/10.56613/islam-universalia.v1i1.111.
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There is a lot of 'junk' on the internet today that spreads radicalism, terrorism, and pornography. Da'wah in this era of internet has a big challenge in society. Everyone can access the Internet quickly, and Google search engines play a significant role in providing information. Any information will appear in the search engine, whether it is positive or negative information, that's why the preachers need to use search engine optimization for da'wah purposes. Without the right strategies, da’wah through Google search engine optimization will not succeed. The objective of this study was to explain the da’wah strategy through Google search engine optimization. This research applied library research. The results showed that the da’wah strategy through Google search engine optimization are: focus on target audience, learn what audience needs, categorized keyword for SEO, SEO analysis on website, create mobile-friendly website, use targeted keywords in page titles, use infographics, use related keywords in content, link content to external sites with high domain authority, update old content periodically, increase site speed & improving user experience. The results of this study can be used as a guideline by the preachers, Islamic practitioners both individual and institutional, as well as the entire Muslim community who want to make da’wah through Google search engine optimization successfully.
 DOI: https://doi.org/10.5281/zenodo.3236457
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Zhao, Hong, Chen Sheng Bai, and Song Zhu. "Automatic Keyword Extraction Algorithm and Implementation." Applied Mechanics and Materials 44-47 (December 2010): 4041–49. http://dx.doi.org/10.4028/www.scientific.net/amm.44-47.4041.
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Search engines can bring a lot of benefit to the website. For a site, each page’s search engine ranking is very important. To make web page ranking in search engine ahead, Search engine optimization (SEO) make effect on the ranking. Web page needs to set the keywords as “keywords" to use SEO. The paper focuses on the content of a given word, and extracts the keywords of each page by calculating the word frequency. The algorithm is implemented by C # language. Keywords setting of webpage are of great importance on the information and products