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Rossi, Audrey Laëtitia. "Generation Y online shopping behaviors and habits." CSUSB ScholarWorks, 2003. https://scholarworks.lib.csusb.edu/etd-project/2302.
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Online marketing opportunites regarding the teenage market are often underestimated due to the fact that the general information to date is neither particular, specific nor exact. Therefore, this project aims at giving guidelines for webmarketers willing to capture the "consumers of tomorrow".
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Garnett, Rebecca. "Examining the Effects of Psychographics, Demographics, and Geographics on Time-Related Shopping Behaviors." Thesis, University of North Texas, 2010. https://digital.library.unt.edu/ark:/67531/metadc33151/.
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The purpose of this study was to determine the effects of psychographic (shopping orientation, lifestyle, social class), demographic (gender, ethnicity, age), and geographic (area of residence) variables on time-related shopping behaviors when shopping for clothing for the self. The concept of time-related shopping behaviors has not been the focus of any study of the American market. Data (N = 550) were collected via a questionnaire with an online survey company. Through analysis of chi square statistics, ANOVA, Pearson product-moment correlation, and factor analysis, it was found that psychographics and demographics affected time-related and other shopping behaviors. Geographics was found to affect shopping behavior, but not specifically the time-related shopping behaviors studied.
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Lin, Pin-Wuan. "The effects of consumers' online shopping goals and their characteristics on perceived interactivity and shopping behaviors." Diss., Columbia, Mo. : University of Missouri-Columbia, 2006. http://hdl.handle.net/10355/4577.
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Thesis (M.S.)--University of Missouri-Columbia, 2006.The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file viewed on (February 8, 2007) Vita. Includes bibliographical references.
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Dowdy, Marshall Dean. "The grocery shopping attitudes and behaviors of convenience store patrons." Diss., This resource online, 1994. http://scholar.lib.vt.edu/theses/available/etd-10022007-144631/.
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Perkins, Sarah G. "FARMERS’ MARKET SHOPPING BEHAVIORS AND THE ASSOCIATION OF FRUIT AND VEGETABLE INTAKE." UKnowledge, 2014. http://uknowledge.uky.edu/foodsci_etds/17.
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Fruit and vegetable (FV) intake continues to decline among sub-population in the United States. Current policies and interventions have aimed to improve intake by improving access to fruits and vegetables. One Centers for Disease Control and Prevention suggested strategy is to improve access to farmers’ markets in rural areas. The aims of this study were to determine if the frequency of shopping at Farmers’ Markets is associated with fruit and vegetable intake, adjusted for age, income and education and to compare rural and non-rural areas frequency of Farmers’ Market attendance based on Kentucky farmers’ market interview participants (n = 102). The results of the descriptive, cross-sectional study determined that the Kentucky farmers’ market customers Fruit and Vegetable Score was positively associated with frequency of purchase of locally grown fruits and vegetables at farmers’ markets. However, the frequency of farmers’ market attendance was most commonly limited to ‘once a week’ (as a result of participants attending ‘Only attends market when need something’). It was concluded that alleviating the barriers customers face to use farmers’ markets is the best way to increase the attendance of farmers’ markets and as a result increase the purchases of fresh fruits and vegetables.
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Turner, Lindsey Jean. "The Impact of Music on the Shopping Behaviors of Generation Y Consumers in a College Campus Bookstore." Thesis, University of North Texas, 2012. https://digital.library.unt.edu/ark:/67531/metadc115174/.
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The purpose of this study was to identify the effect of background music in a retail setting on Generation Y students’ shopping behaviors by using the Mehrabian-Russell environmental psychology model. the study examined the impact of genre, volume, and song familiarity on purchase intention, as well as whether these musical factors would produce a change in mood. the influence of involvement with shopping on in-store music was also examined. a total of 251 students completed pre- and post-shopping surveys at the University of North Texas’ Follett Bookstore. Participants were all between 18 and 35 years of age (Generation Y). the surveys aimed to capture the participants’ entry and exit mood as well as information such as level of shopping involvement and intentions, musical awareness, overall shopping experience, and basic demographics. a positive mood change was found between entry and exit among those who were somewhat familiar and not at all familiar with the music, and entry mood affected overall shopping experience. There was a positive correlation between exit mood and the overall experience, and a negative correlation between exit mood and the amount of money spent.
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Jeon, Sua. "The Effect of Consumer Shopping Motivations on Online Auction Behaviors: An Investigation of Searching, Bidding, Purchasing, and Selling." Thesis, University of North Texas, 2006. https://digital.library.unt.edu/ark:/67531/metadc5366/.
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The purposes of the study were to: 1) identify the underlying dimensions of consumer shopping motivations and attitudes toward online auction behaviors; 2) examine the relationships between shopping motivations and online auction behaviors; and 3) examine the relationships between shopping attitudes and online auction behaviors. Students (N = 341) enrolled at the University of North Texas completed self-administered questionnaires measuring shopping motivations, attitudes, online auction behaviors, and demographic characteristics. Using multiple regression analyses to test the hypothesized relationships, shopping motivations and shopping attitudes were significantly related to online auction behaviors. Understanding the relationships is beneficial for companies that seek to retain customers and increase their sales through online auction.
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Watchravesringkan, Kittichai. "A hierarchical model of values, price perception, ongoing search and shopping behaviors: A cross-cultural comparison." Diss., The University of Arizona, 2005. http://hdl.handle.net/10150/280776.
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A considerable degree of cross-cultural research has recognized the impact of cultural values of individualism and collectivism on individuals' consumption behavior. Recently, the impact of international market expansion and modernization may have helped transform values of materialism among Asians. It is evident that values have a hierarchical influence on consumption behavior through higher-order cognition (e.g., perceptions and attitudes). In this study, we argue that materialism, individualism, and collectivism have an impact on consumers' ongoing search and shopping behaviors through consumers' perceived two different roles of price: symbolic and functional. The symbolic role reflects a person's self-enhancement, role position, and self-image, whereas the functional role implies the motivational aspect of an individual's consumption. This current paper is comprised of two studies. In study one, we attempt to establish the overall hierarchical flow of the cultural values of materialism, individualism, and collectivism with regard to consumers' perceived symbolic and functional roles of price, which in turn affect their ongoing search and mall shopping behavior for apparel products based on the combined sample from two cultures, American and Korean. In study two, we focus on establishing a cross-cultural validation of the hierarchical model of values-price perception-ongoing search-shopping behaviors in four countries (the United States, Canada, Thailand, and China). Additionally, study two extends study one by incorporating both horizontal versus vertical individualism and collectivism and the role of the Internet as informational and transactional sources into the hierarchical model. The final sample is comprised of 806 college students. Of these, 192 are Americans, 158 are Canadian, 248 are Thai, and 208 are Chinese. The present findings illustrate that cross-cultural validation using the hierarchical model of values-price perception-ongoing search-shopping behavior is established. However, the underlying constructs explaining such flow differ considerably across cultures. Using a culture (i.e., region) and an individual (i.e., country) level of analysis, we further found that there are differences and similarities related to materialism; as well, the impact of horizontal versus vertical individualism and collectivism and the interrelationships among these constructs are examined. Implications for future theoretical and practitioner research are provided. Limitations and future research directions are also acknowledged.
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Dey, Shohag. "The Diversified Online Shopper: Website Feature Preferences and Individual Characteristics." Cleveland, Ohio : Cleveland State University, 2007. http://rave.ohiolink.edu/etdc/view?acc_num=csu1198799409.
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Thesis (M.A.)--Cleveland State University, 2007.Abstract. Title from PDF t.p. (viewed on May 8, 2008). Includes bibliographical references (p. 97-110). Available online via the OhioLINK ETD Center. Also available in print.
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Kim, Jung-Hwan. "The effect of amount of information and music on consumer shopping behaviors in an online apparel retailing setting." Columbus, Ohio : Ohio State University, 2006. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1154322625.
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Darko, Janice. "Factors Influencing Shopping, Cooking, and Eating Behaviors Among Low-Income Families During a One-Month Period of Time." BYU ScholarsArchive, 2010. https://scholarsarchive.byu.edu/etd/2518.
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Objective: To evaluate changes in shopping behaviors among low-income families over a one-month period of time in Utah County, Utah.
Design: Two researchers conducted thirteen 90-minute focus groups.
Setting: Two community organizations serving low-income populations and a university campus.
Participants: Seventy-two low-income adults who were the primary household food shoppers and who had at least one child less than 18 years in their household.
Main Outcome Measures: Shopping behavior changes during one month period of time.
Analysis: Focus groups were recorded and transcribed, and then coded independently by two researchers with any differences reconciled. Paired t-tests were used to test differences of food expenditures by food group between the beginning and end-of-the-month shopping behaviors.
Results: Shopping habits among low-income families changed throughout the month and were impacted by use of food assistance programs, food prices, and shopping logistics. Participants reported purchasing more varied foods at the beginning of the month versus more starch-based and canned foods at the end-of-the-month. To overcome economic barriers, participants used numerous strategies including weekly or monthly menu planning, price matching, and bulk buying.
Conclusions and Implications: Low-income families make strategic decisions based on economic circumstances and other factors, including participation in food assistance programs, or the timing of the month, in order to stretch food expenditures. Our results suggest limited economics throughout the month may hinder families' ability to consume a varied, nutrient-rich diet, which may impact future health status.
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Kumar, Shefali. "Consumers' Behavioral Intentions Regarding Online Shopping." Thesis, University of North Texas, 2000. https://digital.library.unt.edu/ark:/67531/metadc2634/.
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This study investigates the consumers' intention towards Internet shopping. The Theory of Planned Behavior is used to predict behavioral intention (BI), which is a function of attitude, subjective norm, and perceived behavioral control (PBC). The effects of demographic and personal variables on BI are also examined. Data analysis (n = 303) indicates that attitude, subjective norm, perceptions of behavioral controls, and previous purchases are significant predictors of behavioral intention. Product/Convenience, Customer Service (attitude factors), Purchase and Delivery, Promotional Offers, Product Attribute (factors of PBC), subjective norm, hours spent online, money spent online, and previous purchases discriminate respondents of high BI from low BI. Behavioral intention of shopping online is highest for Specialty Products followed by Personal, Information Intensive, and Household Products.
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Hasslinger, Anders, Selma Hodzic, and Claudio Opazo. "Consumer Behaviour in Online Shopping." Thesis, Kristianstad University College, School of Health and Society, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-4715.
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The Internet has developed into a new distribution channel and online
transactions are rapidly increasing. This has created a need to understand how
the consumer perceives online purchases.
The purpose of this dissertation was to examine if there are any particular
factors that influence the online consumer. Primary data was collected through
a survey that was conducted on students at the University of Kristianstad.
Price, Trust and Convenience were identified as important factors. Price was
considered to be the most important factor for a majority of the students.
Furthermore, three segments were identified, High Spenders, Price Easers and
Bargain Seekers. Through these segments we found a variation of the different
factors importance and established implications for online book stores.
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Sybrowsky, Jacob Prior. "Paths Toward Impulsive Buying: The Effect of Credit Use and Debt Avoidance on the Paths Between Money Attitudes and Impulsive Buying Among U.S. College Students." Diss., CLICK HERE for online access, 2007. http://contentdm.lib.byu.edu/ETD/image/etd1882.pdf.
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Hogg, Margaret. "Conceptualizing and investigating patterns of consumer behaviour towards in-home shopping." Thesis, University of Manchester, 1995. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.560588.
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This research examines intermediate patterns of joint consumption whereby constellations, anti constellations and configurations are seen as representing patterns of consumption which lie between the traditional micro (product-centred) and macro (societal-centred) studies of consumption. A series of models are developed: of the relationship between individuals and consumption from a social psychological perspective of the formation of patterns of joint consumption and of the three forces which influence patterns of consumption: the symbolic-functional force (located in the product) the physiological-esteem-self-actualization force (located in individual needs) and the expressive-instrumental force (located in activities or behaviour). A two stage empirical study explores the content, structure and context of consumption patterns amongst mail order shoppers in the U.K. The quantitative stage involved the application of correspondence analysis to data extracted from the BMRBffGI database and the qualitative phase was a series of in-depth interviews with mail order industry marketing personnel. The findings confirmed the existence of three identifiable groups amongst mail order shoppers, with different intermediate patterns of joint consumption representing different sets of responses to the three forces which influence consumption and which had been modelled above. The research extends work on the grammar of consumption by developing a set of rules of combination for analyzing the structure and levels of joint consumption: constellations, anti constellations and configurations, which could be associated with the groups of mail order shoppers. The study concludes that products cohere around social roles and that interdependence exists at two levels, firstly, amongst the forces which influence consumption, and secondly, between consumption and the societal-cultural context. It was seen that functional and symbolic complementarities could be found in the intermediate patterns of joint consumption and that different combinatorial rules could be applied to the different levels of consumption patterns elicited for the various groups.
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Zhao, Dan. "The Chinese Consumer Shopping Behavior on Taobao." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-179382.
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Hibbert, Sally A. "Mood and motivation in shopping behaviour." Thesis, University of Stirling, 1998. http://hdl.handle.net/1893/2267.
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This thesis is concerned with the motivation of shopping behaviour. The main aim of the research is to examine internal factors that influence a person's motivation, with specific focus on how consumers' shopping goals and mood states prior to a retail encounter affect their in-store behaviour and the outcomes of the activity in terms of goal attainment and evaluations of the retail outlet. The conceptual basis for the research is provided by theories of goal-directed behaviour, which assume that people are purposive in their behaviour and that there is a synergistic relationship between cognition and motivation (Ratneshwar, 1995; Pervin, 1989). Two complementary perspectives on the motivational role of mood are linked into this conceptualisation: one that emphasises the role of associative cognitive networks and proposes that mood serves to regulate goal-directed behaviour by altering goal-relevant thought and perception (Gardner, 1985; Isen, 1984); the other that postulates that mood is a biopsychological phenomenon that registers the availability of personal resources given near-term demands and alters goal-relevant thought, perception, and motivation in accordance with this (Morris, forthcoming; Batson et al., 1992; Thayer, 1989). In order to examine the motivation of shopping behaviour, an investigation was carried out amongst visitors to craft fairs in Scotland. The research adopted a quantitative approach. The data collection was driven by five main research hypotheses and involved asking consumers to complete two parts of a questionnaire: the first part was filled in upon their arrival at the craft fair and the second part was completed just before their departure. In this way, data on the progression of goal-directed behaviour over the course of a shopping episode was captured. The main findings of the research were that: a) individuals' mood states prior to the retail encounter influenced consumers' levels of commitment to shopping goals, although the importance of mood state varied depending on the type of shopping goal in question; b) types of behaviour exhibited in the course of shopping were influenced by the types of goals that consumers identified to be important to them upon arriving at the craft fair and there was some evidence that individuals' mood states moderated the effects of their goals on their in-store behaviour; c) attainment of shopping goals was dependent on whether the relevant goals were specified as important prior to the retail encounter and in-store behaviour. Mixed evidence was obtained on the role of mood as a factor that moderates the effects of commitment to goals on attainment of goals. d) attainment of shopping goals was partly responsible for the change in a person's mood state between entering and leaving the craft fair; e) retail outcomes in terms of consumers' enjoyment of the retail encounter, their preference for and intentions to patronise the retail outlet in the future were influenced by consumers' evaluations of the extent to which they had attained their shopping goals and their mood state following the shopping episode. One of the main implications of the research is that a view of consumers as purposive in their shopping activities makes a useful contribution to the understanding of shopping behaviour and how repeat patronage can be encouraged. As far as retailers are concerned, there is a need to understand what goals consumers have in mind when they visit a store and how to facilitate behaviour directed towards the attainment of those goals in order that consumers evaluate the shopping activity as successful and leave with favourable impressions of the store. In addition, attempts to locate in an environment that helps to boost the resources that contribute to mood, rather than draining them, and to smooth the way for goal-directed shopping activities may also increase repeat patronage and ultimately customer loyalty to retailers.
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Sehib, Khairia A. H. "Consumer food shopping behaviour in Libya." Thesis, University of Newcastle upon Tyne, 2013. http://hdl.handle.net/10443/2289.
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This thesis explores consumer food shopping behaviour in an emerging economy, taking the Libyan case as an example. As in many other emerging economies, Libya’s retail environment has been dominated for generations by traditional markets and small independent stores but has recently witnessed the spread of ‘modern’ formats such as supermarkets. The study draws on both qualitative and quantitative research. The qualitative research provided evidence of a complex picture, highlighting significant variations, from family to family and geographically, in the social acceptability of females shopping at traditional markets and other retail formats. In Libya, food shopping has traditionally been a task for male household members, with traditional markets regarded as inappropriate spaces for females. However the safer, cleaner, and less crowded environment offered by large supermarkets contributed to some women feeling more comfortable shopping for food and henceforth being able to shop as independent consumers. Traditional culture, rather than constraining the spread of supermarkets, may act as a facilitator of the growing popularity of supermarkets in Libya. The main quantitative research instrument was a self-administered questionnaire of Libyan food shoppers in Benghazi city. 371 completed questionnaires were obtained. Factor analysis revealed 12 factors that underlie the reasons consumers go shopping for food. The application of cluster analysis to the dimensions factor scores revealed six segments of food shoppers. The characteristics of each cluster were described by average factor scores on the dimensions of shopping motivations, demographic characteristics, and behavioural variables. The most important retail outlet attributes in the choice of where to buy food were, in descending order, food safety, quality of products, quality of service, speed of service, and variety of products. The findings also indicated that on all items supermarkets performed the best; except for freshness of products and in-store credit (traditional markets were perceived as superior on freshness of products and independent stores for in-store credit). Only for one attribute (car parking) were differences in the mean scores between supermarkets, traditional markets and independent stores not statistically significant. ii Econometric modelling considered the possible relationships between shopping behaviour and the demographic and socioeconomic characteristics of the respondents. This confirmed a major finding of the qualitative research - that females were significantly less likely than males to visit traditional markets and spent proportionally more in supermarkets. Supermarket visitors were more concerned with social acceptability whereas, patrons of traditional markets placed greater emphasis on freshness. Heavy users of independent stores placed greater emphasis on in-store credit.
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Tse, Chun-wai. "The relation between the customer behaviour and shopping centre promotion a case study of Whampoa Garden /." Click to view the E-thesis via HKUTO, 2002. http://sunzi.lib.hku.hk/hkuto/record/B31969252.
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Raymond, Edwins. "Online Shopping in Haiti: An Empirical Study of Students’ Shopping Perceptions and Consumer Behavior." Thesis, Université d'Ottawa / University of Ottawa, 2015. http://hdl.handle.net/10393/32378.
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The purpose of this study is to investigate consumer behavior toward online shopping in Haiti with the findings of factors that affect whether or not they purchase online. The study showed that there is some potential for e-commerce in Haiti. However, there are many challenges, including lack of infrastructure, the low availability of credit cards, low government initiations. The sample consisted of 188 Haitian students at university level that were approached by using the “snowball” technique. Every participant made a purchase online before he received the questionnaire, and they were all above eighteen. Different questions were asked to the participants that reflected the characteristics of shopping. First, they were asked to give their frequency of online shopping transactions using a four-point Likert scale. Second, a seven-point Likert scale was used to rate their opinions about trends affecting electronic commerce, companies’ marketing approaches. Third, participants were asked to evaluate their feelings about traditional and online shopping using a nine-point bipolar scale. Finally, the Six Dimensional Achievement Motivations Scale by Jackson, Ahmed, and Heapy (1976) were used that allowed the participants to describe themselves.
The results show that the participants still have a negative perception of online shopping compared to traditional shopping. Also, the study reveals that online shopping in Haiti is significantly affected by various Demographic factors like gender, income, and education. As opposed to demographics, the achievement dimensions were less related to online shopping behavior. The results show some limitations in terms of the time available to collect the data, the availability of the participants and their concerns about some questions. Also, generalization must be made carefully since the study is limited to Haitian students. The study has practical and managerial impacts, including the possible use by businesses, other researchers, and the Haitian government. The results of the study could be further used by researchers to conduct future studies in the same field.
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Wang, Dan, and Liuzi Yang. "Customer Buying Behavior : - Online shopping towards electronic product." Thesis, Umeå University, Umeå School of Business, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-35154.
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ABSTRACT
Online shopping in EU has been shown to a good potential market. The electronic equipment takes a high percent of the individuals shopping. Compared with other goods, online shopping of electronic goods adds great convenience to the life of the people. Buying electronic gadgets online gives customers an opportunity to find a great variety of product online, and customers can review a wide selection of products and find special offers and discount with the best deals online. In the coming years, the development of online retailers is improving and promises a bright future. However, the tangible and intangible problems of electronic product online shopping still exist and the online store retailers lack the customer knowledge in some extent. Therefore, our intention is to explore customer behavior when purchasing electronic products through investigating the factors that can affect online shoppers‟ attitudes, intention and actual buying behavior. Furthermore, through the findings of our research, we offered the online retailers some suggestions to improve their sales and attract more customers.
Our research was conducted at Umeå University, the participants are students who come from four different departments. We categorized the important influencing factors into customer-oriented and technology-oriented factors. We utilized quantitative method in the term of questionnaire to exam how the respondents think about these factors, and we figured out the relationship between the factors and the consumers‟ attitudes and online buying intention for electronic product.
Our final findings show that only the experienced shoppers‟ attitudes highly affect their buying intention. Transaction security and product quality as the most important elements of electronic product online shopping in the customer-oriented factors are voted by the respondents; while in the technology- oriented factors, easy to navigate and useful web content are the most important issues which drawn more customers‟ attention. In addition, we suggested that the online retailers should guarantee a safe and accurate transaction process, moreover, make more efforts to web design and enhance the return and refund after-sales service. Our study is expected to contribute the e-commerce, especially focused on the electronic product field, the further research can take our research as a basic and go deeper to investigate.
Key words: online shopping, electronic product, customer buying behavior, factors
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Shchudro, Oxana. "Age differences in women’s shopping for clothes behavior." Thesis, Högskolan på Gotland, Institutionen för humaniora och samhällsvetenskap, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hgo:diva-1036.
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The main aim of this research was to investigate the differences of women’s consumer behavior when shopping for clothes. To investigate these differences quantitative approach was used. In order to collect data for analysis a questionnaire was developed. During the study the following aspects were analyzed: frequency of shopping and expenditure, women’s values, store selection criteria, motivations and sources of information women usually use. After reviewing numerous scientific articles, eleven different hypotheses were developed, in order to be tested in the course of this study: H1: Women’s consumer behavior varies with age H2: Sexual attraction motivation decreases with age H3: Conformity motivation decreases with age H4: Fashion expression motivation decreases with age H3: The importance of comfort increases with age H6: The importance of quality increases with age H7: The importance of knowledgeable staff increases with age H8: Younger women shop clothes more often H9: The influence of impersonal sources of information increases with age H10: Younger shoppers are more price-conscious H11: It is important for older consumer to be known or recognized in the store To test these hypotheses, the data from fifty nine women was collected with the help of the questionnaire. Then, all respondents were divided into five age cohorts in order to structure the results and analyze differences in every age cohort. After having analyzed all the gathered data, five hypotheses were confirmed, while other six hypotheses were rejected. Hypothesis 1 was rather general and it was confirmed in the very beginning. All the other hypotheses were analyzed with the help of regression analysis in Excel. After testing every hypothesis, author of the thesis came to the conclusion that hypothesis 2, hypothesis 5, hypothesis 8 and hypothesis 10 are be confirmed, while hypothesis 3, hypothesis 4, hypothesis 6, hypothesis 7, hypothesis 9 and hypothesis 11 are rejected.
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Azhar, Abu Bakr Nadeem. "Effects of Perceived Risks on Online Shopping Behavior." Thesis, Mittuniversitetet, Institutionen för ekonomi, geografi, juridik och turism, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-38242.
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Online shopping is rapidly expanding across the globe including developing markets. The consumer is under the perception of different types of risks associated with online shopping which may damage him. For that matter, researchers have continuously made efforts to investigate different types of perceived risks to establish and correct for consumer and societal benefits. After review of the research articles, some gaps were observed; 1) previous studies treat buyers and non-buyers in the same way as a single unit and there is no comparison among them, 2) most of the studies are quantitative thus focusing on the measurement of the responses yet there is a lack of qualitative work which may express how these people are affected, 3) there is a lack of documentation of personal bad experiences of online buyers (non-buyers), 4) customer service and complaint handling are not exposed to existential confirmation and research in academic studies, and 5) most of the studies reviewed for this research are based on a ‘special segment’ of students aged 18-34, contributing from 65% to 93% of responses which give biased results. To do the research the theory of Perceived Risks was used as a frame of reference to develop an analysis model with Consumer Behavior Theory in the context for online shopping.This study took on these areas and a Quasi-qualitative approach was used including Quasi-statistics by making a purposeful sample based on convenience and snow-ball techniques to fulfill the purpose of the study. A total of 11 one-on-one interviews were made to conclude seeing saturation level. Study shows that i) buyers and non-buyers are two different units of the population with different but comparable attitudes ii) despite perception of risks, buyers continue to keep shopping online, iii) non-buyers have either a bad subjective experience or have technological problem and they are aged more than 30, iv) the bad experiences of buyers and (currently) non-buyers tell about card hacking, bad product, non-delivery, and theft, v) customer service and complaint handling both, are areas which have poor quality and bad coordination, and vi) a new construct of perceived risks, ‘dream-damage’ is found in the context of online shopping.
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Phillips, Hugh Charles. "Towards a general theory of shopping behaviour." Thesis, De Montfort University, 2001. http://hdl.handle.net/2086/4296.
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RIZWAN, RAFIQUE MUHAMMAD, and SAEED ARIAN MUHAMMAD USMAN. "Testing shopping experience and behavior for distant shopping by focus on communication between web shops and consumer." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-20121.
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Planet earth is shrinking due to the virtual world. Internet applications all over the world have now made it necessary for the people to make internet a part of daily life. This advent is leaving its impression on all industries and especially the clothing industry. E-commerce is a business application of internet all over the world. The companies which are operating in apparel business are developing their web shops. In order to create loyal customers and meeting the consumer demand it is important to do necessary communication of the products with the consumers. Otherwise the products might be a surprise at the time of delivery to the consumers. Every consumer has his/ her own way of evaluating a product. So it is important for a web shop to address to every kind of consumer in order to meet the consumer demand and create more customers. The virtual world has its own complications and deviation from the usual world. So the thesis is focused on testing of shopping experience for an online purchase and to do the analysis of the communication between the web shop and the consumer. The studies are done on the basis of evaluation of feedback collection from consumers and information search of the various products online. The focus was more on the customers who do careful information search before doing a purchase and also some random customers who purchase a product without deep evaluation of the products. Traditional consumer behavior and the consumer behavior for online shopping were compared analytically and the results have been discussed in the end. Need for improvement in existing systems is the base for this thesis. Studies showed that the e-commerce systems are still unable to understand the new customer segment for online shopping and there is a great need of improvement in this area to get more customers. The results from this study are significant for the web shops which are operating the Scandinavian countries.
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Chia-Gan, Yu, and 游家淦. "Tourism Shopping Motives, Salesperson Selling Behaviors, and Shopping Satisfaction." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/96057065449049031231.
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碩士中國文化大學
觀光事業研究所
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It is claimed that Taiwanese’ unique shopping behaviors are hard to predict than other Asian people. According to the official tourism report from China, Taiwan tourists’ expenditures on tourism shopping are ranked the number one spender with respect to the inbound tourism. The purpose of this study is to investigate the relationship among tourism shopping motives, salesperson selling behaviors, and shopping satisfaction. This research adopts a convenient sampling method and survey area is CKS International Airport. The data is collected by 540 questionnaires of Taiwanese outbound tourists who have visited Mainland China in one year recently. Among them, 428 completed questionnaires were returned and valid (79% response rate). By means of using the statistic methods of Correlation and Hieratical Regression Analysis, the results indicate that the relationship between the shopping motives and shopping satisfaction is positive. When the motives are strong, tourists are likely to have very positive satisfaction. Service- or Sales-oriented selling behaviors have negative moderating effect between the shopping motives and shopping satisfaction in terms of attractive prices. Service-oriented selling behaviors produce the positive moderating effect on varieties of goods, quality of goods, and shoppers’ preference. Sales-oriented selling behaviors, on the contrary, have negative moderating effect on quality of goods, Unique/attractive good, and not unavailable in his/her own countries. However, there is no significant moderating effect on fashion/novelty satisfaction under any selling behaviors. In summary, this research suggests that Taiwan travel operators should wisely choose the shopping stores that know the habitual behaviors of Taiwanese tourists very well. The stores must be qualified for reputable credibility and ongoing sales and services training in an attempt to establish a solid and long-term cooperation with Taiwan travel operators.
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HUONG, NGUYEN THI NHU, and 阮氏如香. "Online Shopping Behaviors of Vietnamese Consumers." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/362jhc.
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碩士聖約翰科技大學
企業管理系碩士班
107
Along with the development of information technology, e-commerce is developing rapidly and plays an indispensable role in businesses. E-commerce has helped simplify and makes human life more creative. The e-commerce market in Vietnam has great potential, especially in terms of online shopping. In the experience of successful online businesses around the world, one of the factors that ensure success is that online businesses must understand consumer behavior. Therefore, this research focuses on studying consumer online shopping behaviors. There are 323 Vietnamese people with online shopping experience who participated in the survey through questionnaires about their behaviors in the online shopping process. Three main issues were presented and analyzed in the thesis. Firstly, the thesis introduces readers to the e-commerce situation in Vietnam. Vietnam e-commerce is growing strongly and plays an important position in the economy of Vietnam and Southeast Asia, attracting many domestic and foreign investors. The author has also highlighted some of the current characteristics and trends of Vietnam's online shopping market. Secondly, based on the 5 stages of consumer buying decision process (Kotler & Keller, 2011), the author hypothesizes the behavior of consumers during the online shopping process. Results of data analysis from AMOS software show that attitudes and behaviors of consumers online in the previous stage will have certain effects on their attitudes and behaviors in the next stage. Upon understanding these, businesses could build appropriate strategies to satisfy online customers at different stages so that they can further enhance customer satisfaction in the other stages. Thirdly, by ANOVA analysis on SPSS software, the thesis found that there are factors such as external environment, personal characteristics, products, and services characteristics which also plays an important role in the impact, attitudes and behaviors of the online Vietnamese consumers. Due to the special characteristics of Vietnam’s economy, culture, social and education situation, it has built up various online shopping styles and this has created an interesting point for the thesis. From the research results, the author believes that capturing the behavioral attitude of consumers is the main key that brings many benefits to online businesses. The research hopes to introduce domestic and foreign enterprises about Vietnam e-commerce landscape, help businesses have more references information as well as capture the wishes of Vietnamese consumers, so that they can then better meet the needs of online shoppers, promote the development of global e-commerce in general and Vietnam e-commerce in particular.
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Weng, Hsiao-Yun, and 翁筱雲. "Online Shopping Values, Online Shopping Behaviors and Related Factors of College Students." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/07321155952437241629.
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碩士大葉大學
教育專業發展研究所碩士在職專班
99
The main purpose of this study was to investigate the statistical distribution among online shopping patterns, hedonism, utilitarianism and online shopping behaviors of undergraduate students from different backgrounds. The correlation among online shopping patterns, hedonism, utilitarianism and online shopping behaviors were also discussed, and the predictability based on online shopping patterns and online shopping values were further analyzed. The study was conducted through the questionnaire-survey method. Subjects were 464 college students from central region of Taiwan. 2 instruments, online shopping values and online shopping behavior, along with demographics and online shopping patterns were included in the study. The collected data underwent Chi-square, independent t-test, ANOVA, Pearson’s correlation, and multiple regression via the SPSS 12.0. The results of the study are as follows: (a) There were significant differences in the different background variables of the undergraduate students’ online shopping patterns, hedonism, utilitarianism and online shopping behaviors. (b) There were significant differences in the online shopping patterns and online shopping behaviors. (c) There were positive correlation between hedonism, utilitarianism and online shopping behaviors. (d) Hedonism and utilitarianism can significantly predict online shopping behavior. Based on the data of literature review and the research conclusion, suggestions were afforded respectively for students, educational administrators and future researchers.
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Kim, Jongeun. "Understanding consumers' online shopping and purchasing behaviors." 2004. http://digital.library.okstate.edu/etd/umi-okstate-1049.pdf.
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Li, Meng-Shu, and 李孟書. "Factors Influence Impulse-Buying Behaviors on Online Shopping." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/3u22wt.
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碩士國立虎尾科技大學
經營管理研究所
102
Impulse-buying behavior is a very common situation, due to the fast growth of e-commerce, consumers can purchase conveniently. If the causes of the impulse of customers purchase on the Internet could be found, the company can develop strategies and influence customer’s impulse-buying behaviors. This study aims to explore the impulse-buying factors through external stimulation, situational factors, personal characteristics, conformity, and perceived risk. To find the impulse-buying behaviors on the Internet, this study adopted fuzzy method to explore customer’s uncertain decisions. This study will use Reliability and Validity Analysis, Confirmatory factor analysis (CFA) and Cluster Analysis. The survey data collection process resulted in 464 valid responses (the response rate is 92.8%). The results showed that the questionnaire is with good reliability and internal consistency. By using factor analysis, this study found that divides the customer’s impulse buying behaviors into two clusters and named as followed: “external influence” and “situational influence” type. The outcome of the study, different customer’s impulse buying behaviors had significant on the external stimulation, situational factors, conformity, and perceived risk. Based on research results, we further developed the measurement to discuss the factors affecting consumer’s impulse buying behaviors and tries to provide idea of marketing and promotional strategies for firm in the e-commerce industry. Finally, this study adopted fuzzy semantic questionnaire as the measuring tool, it might reduce the responding rate of the survey.
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Longoria, Adelina. "Shopping and The self The relationships among body size, body-esteem, and women's shopping behaviors /." 2008. http://digital.library.okstate.edu/etd/umi-okstate-2885.pdf.
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Yang, Ethan, and 楊少夫. "Shopping motivations, behaviors, and emotion of consumers with loneliness." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/13680807157730522179.
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碩士國立政治大學
企業管理研究所
95
The purpose of this study is to realize the diversity of lonely consumers’ shopping motivations and the relationships between their lonely shopping motivations and shopping behaviors. This study also aims to discuss whether negative emotions of lonely consumers can be effectively changed by their shopping behaviors. Hence, this study has three goals: first, to explore in depth the shopping motivations of lonely consumers; second, to identify the relationships between different shopping motivation types and shopping behaviors; and third, to know the difference of the consumers’ shopping emotions in different time points, i.e. during and after their shopping behaviors. The research process of this study is composed of two steps, each employing a different research method. The first step uses in depth interviews to investigate consumers’ shopping motivations when feeling lonely. These in depth interviews were held with six compatible consumers introduced through friends. The second step uses questionnaires to analyze the types of lonely shopping motivations and to discover the relationships between shopping motivations and shopping behaviors. This step utilizes a sample of 550 consumers. All of respondents were reported in two different contexts. Around three fifth of the respondents (331) filled out on the spot during respondents’ shopping process in order to assess his/her emotion at the moment; 219 respondents were asked to bring back the questionnaire and complete at home after shopping so as to determine their post-shopping emotion after a period of time. Results of the sample of 550 consumers show that consumers have four types of lonely shopping motivations, which are the same as the results of the in depth interviews. These motivations include seeking interpersonal contacts, seeking personal feelings, escaping interpersonal environments, and escaping personal moods: the motivation of seeking interpersonal contacts means that consumers want to be in contact with people via interpersonal activities, the motivation of seeking personal feelings refers to consumers wanting to find some specific feelings by involving themselves into activities, the motivation of escaping interpersonal environments indicate that consumers want to change their daily routines, and the motivation of escaping personal moods suggests that consumers want to forget their troubles or the bad moods. Moreover, this study discovers a new set of motivations besides the seeking motivations already pointed out by the academics—the escaping motivations. Consumers with high degree of loneliness are stronger in the motivation of escaping personal moods and weaker in the motivation of seeking interpersonal contacts than consumers with low degree of loneliness. Results also reveal the relationships between lonely shopping motivations and shopping behaviors: the monthly costs of discretion activities such as going to KTVs, pubs, movies, etc. are affected by the motivations of seeking interpersonal contacts and escaping personal moods, whereas the monthly costs for clothing are affected by four kinds of lonely shopping motivations, and the monthly costs of dining with friends are affected by the motivation of seeking interpersonal contacts. Other than costs, the frequency of shopping is affected by motivations of seeking personal feelings and escaping personal moods; the average spending time on the street is also affected by the motivation of seeking interpersonal contacts. Furthermore, comparison of consumer emotions during and after shopping reveals that positive shopping emotions are stronger during shopping than when at home after shopping, but negative shopping emotions are the same for both groups. If consumers have a high degree of loneliness, emotions during shopping are worse than those at home after shopping. However, there is no significant difference for consumers with a low degree of loneliness in their emotions during shopping and at home after shopping. This reveals that shopping behaviors cannot sustainably improve the emotions of consumers with high degrees of loneliness. To sum up the result of this study, when consumers feel lonely they have four types of shopping motivations, including seeking and escaping. This result can be an important framework for the future researches. Moreover, businesses can take the relationships between lonely shopping motivations and shopping behaviors into consideration when designing marketing plans. Finally, consumers should know that the shopping behaviors cannot sustainably ameliorate the negative effects of loneliness.
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沈建良. "Rational and Non-rational Consumptive Behaviors On Internet Shopping." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/88479493750491033275.
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碩士東吳大學
企業管理學系
90
Nowadays, the development for networked technology has led applications of network to be diversified, and has made the amount of network users increasing rapidly. In terms of consumption on Internet, though the proportion of people who accept Internet shopping has risen, however, the Internet-shopping frequency and the sum of consumption do not increase as well. Most people still regard “Internet shopping” as an oncoming trial. Furthermore, so far most related researches on Internet shopping focus on studying consumers’ inclination towards shopping. Instead of choosing proper theory to support their research, they generalize its factors of effect from actual observations; as a result, the development for follow-up related study is restricted. As for how to solve the choke points of Internet shopping, there’s no obvious achievement. With the starting point of rational and non-rational consumptions, and applying TAM and Flow Theory as theoretical basis, this study attempts to revise the inadequacy of former related researches. Moreover, according to the characteristics of network, we add “fashion” which belongs to non-rational factors, and use “actual Internet shopping” as a dependent variable to discuss factors that affect network-shopping behaviors. In the past, in lots of researches relative to rational and non-rational relationship, the verification for causality between rational and non-rational behaviors did not conclude an identical result; this essay is going to analyze and make clear the causality in Internet shopping. This research proceeds with survey. Data was collected via on-line survey as well as survey in writing form and analyzed by LISERL and logic regression. The results show that: 1. In terms of rational factors, perceived ease of use (EOU) affects Internet-shopping behaviors. 2. Perceived usefulness of rational factors has no effect upon Internet-shopping behaviors. 3. Non-rational shopping behaviors on Internet have been proved. 4. Fashion can drive WWW users to proceed Internet shopping. 5. Non-rational factors do influence rational ones in Internet-shopping. 6. The behavioral intention in the environment of Internet shopping cannot simply be used to represent actual behaviors, because there exists too many variables. The research should be directed to actual behaviors. The result of this research has revealed that rational and non-rational shopping behaviors do exist in Internet shopping. In addition to attracting consumers with prompt and convenient deals, Internet also fascinates them to shop via network because of their wooing fashion. The network constructs surroundings in which consumers are entertained as well as their curiosity is highly aroused, and therefore promotes behaviors of shopping. The development of E-commerce in the future, we need to emphasize, clearly generalize and apply to rational and non-rational internet-shopping behaviors, and then we can effectively improve the present risk of E-commerce.
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LIN, CHUN-HAN, and 林君翰. "Profile mobile shopping behaviors in Taiwan from digital lifestyle." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/47174076285276907919.
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碩士實踐大學
資訊科技與管理學系碩士班
104
With the quickly growth in smart cellphone, tablet computer, mobile watch, Google glasses and various mobile application services in recent years, desktop Internet life has evolved into mobile based digital life. Accordingly, by referring to lifestyle instrument, Internet based lifestyle instrument, and e-lifestyle scale, this work at first presented a 32-item digital lifestyle scale to assess people’s digital lifestyles. Through using exploratory factor analysis techniques to analyze 460 questionnaires, this study extracted a 4-contruct and 15-item digital lifestyle instrument. Thereafter, a two-stage clustering method was used to cluster 253 respondents. The respondents were classified into four groups named “mobile shopping lover with middle level purchasing amount”, “frequently mobile shoppers with 25-45 years old and low level purchasing amount”, “potential mobile shoppers with over 45 years old and lower education level”, and “mobile shopping un-likers with few mobile Internet using experiences”.
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Wang, Shih-Yun, and 王詩韻. "The Effects of Music on Consumer Online Shopping Behaviors." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/25689926777372870067.
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碩士國立高雄第一科技大學
行銷與流通管理研究所
99
Based on Mehrabian-Russell’s environmental psychology theory, this study examines the direct and interactive effects of music tempo and familiarity on online shopper’s emotional responses and satisfaction. A 2×2×2 (music tempo, music familiarity, and shopping motivation) online shopping experiment was conducted. Results revealed that individuals listening to the fast tempo and familiar music will have higher pleasure emotions in purchasing experience than those listening to slow tempo and unfamiliar one. Despite the insignificant relationships between tempo, familiarity and emotional responses, pleasure and arousal emotions are significantly related to satisfaction. The findings may provide implications to both academia and practitioners.
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Liang, Chhi-Cheng, and 梁志誠. "A Comparative Study of Online Auctioning andOnline Shopping Consumer Behaviors." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/92431189344226486763.
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碩士佛光人文社會學院
管理學研究所
94
The markets of on-line auction and on-line shopping developed rapidly in the recent years. According to the statistic data of market analysis, we could predict that the developments of these two markets are optimistic. The purpose of this article is to understand what consumer think when they choose between the different store type (on-line auctions /on-line shopping), and which factors will make the different results. In this research, we try to examine the results through six factors, which include trust, convenience, interface design, trade security, pricing level and customer service. Furthermore, we also used product cost (high price goods, low price goods) and purchase situation (self-using goods, gift giving goods) as two moderating factors. According to the results of this study, we provide some suggestions to sellers of both on-line auction and on-line shopping: 1. On-line shopping sellers should: (1) Provide the new purchase commodity price to improve the purchase intension of consumer. (2) Provide the low price commodity that easily to buy, and try to improve the consumer trust. (3) Emphasize more on gift giving goods to improve the consumers’ purchase intention. 2. On-line auction sellers should: (1) Provide the security transaction mechanism which is more convenient and more trustable to consumers. (2) Refine the interface design and setting, and try to provide more effective customer services. (3) Provide more high-price goods for consumer to select and purchase.
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Wang, Jackie Hui-Wen, and 王慧雯. "Factors Related to Mobile Shopping Behaviors On Luxury Fashion Products." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/75162395301371423367.
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碩士輔仁大學
品牌與時尚經營管理碩士學位學程
105
Global online business is growing rapidly and has become trendy been discussed in many studies. Followed by the increasing number of Smartphone users is increasing and fast hardware feather upgrades, well developed e-commerce platform, shopping and payment apps are widely used. These phenomenon make mobile shopping critical part of consumer’s daily life, and luxury fashion shoppers also become digitalized and pay more attention to the series and interaction between online and offline environment. Online luxury fashion retailers and international purchase broker now sell products via official websites, apps and social media platform. These new market channels offer plenty of opportunities but also challenges. This research is based on the S.O.R model to discuss related factors of the making-decision process on mobile shopping by luxury fashion shoppers. Different kinds of stimulus with influence a consumer which results in positive purchase attitude as well as the factors affecting luxury fashion products shoppers? Analysis is based the author’s participant observation viewpoint, experts’ interview and in-depth interview with thirteen luxury fashion products mobile shoppers by structured interview questions. The critical factors to affect consumer’s purchase intense of mobile shopping for luxury fashion products is not digital marketing, advertising or social media related. In fact, discount offering is the most critical driver to affect the purchase decision. All findings of precise luxury fashion shoppers provide fashion retailers with valuable updated marketing viewpoints and suggestions.
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Kuni, Katherine Ann. "Understanding click and brick shopping : development of consumer typology." Thesis, 2006. http://hdl.handle.net/2152/30339.
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Little previous research has been conducted concerning consumer shopping behaviors when dealing with stores that have both physical and online outlets where products can be browsed or bought, also known as "click and brick" retailers. This exploratory study seeks to determine if distinct "click and brick" consumer typologies can be formed according to consumers' preferred method of shopping. This study also examines the relationships between consumer's needs for convenience, product tangibility, social interaction and levels of trust and their preferred method of "click and brick" shopping. While significant differences were found between shopping preferences, results indicated that consumer preference significantly differs depending on the store or product type implying that an overall "click and brick" consumer typology cannot be formed. Also, results indicate that the two shopping preferences that significantly differ the most depending on motivations are still "browse and buy in store" and "browse and buy online," indicating that consumers do not heavily utilize multichannel shopping methods for purchases.text
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Lee, Wen-Chieh, and 李文傑. "The Research of Characteristics of Consumer Behaviors in Shopping Malls: Using Tai-Mall Shopping Mall as an Example." Thesis, 2000. http://ndltd.ncl.edu.tw/handle/67297402602500784687.
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碩士中華大學
建築與都市計畫學系碩士班
88
Heeding the recent improvement in the national standard of living, consumer demands for shopping become more diversified, while purchase behaviors moved toward changeability. From the original emphasis on commodity pricing, consumer focus has gradually switched to accentuate on service attitude and the quality of the shopping environment. Therefore, in the government''s progressive six-year National Construction Plan, development-allowance was applied and made available to the public for developments of multipurpose shopping centers. This style of contemporary, all-in-one, shopping centers satisfying every need of the consumer, from shopping, recreation, entertainment, to food and beverage services, has reached a level of maturity yet to be attained in Taiwan, in more developed countries such as Europe, USA, and Japan. The only example available locally is the "Tai-Mall". In recent years, powered the installation of Mixed Industrial Commercial Zone Development Project and the enthusiastic industrial reaction, more and more companies took part in developing multipurpose shopping malls. According to the statistics released by the Commerce Department (MOEA), 55 applications for such projects are on file currently, 50 of which have received approval of authorization, with a total development area exceeding 500 hectares (footnote 1). These sizeable developments are anticipated to have a profound impact for Taiwan''s future economic advancements. Shopping mall is a planned commercial vehicle combining a variety of retail stores. Apart from satisfying consumer''s whim for comparison, a spacious setting, dining/entertainment facilities, and an assortment of service mechanisms, the mall also serves as a life-communication environment for its patrons. This research learned from the afore-stated discoveries that in order for a shopping mall to succeed, apart from key factors such as development structure, marketing analysis, location selection, design and planning, and operational management, it also requires meticulous consideration, close cooperation of each and every element, as well as an analysis of local consumer behavior patterns. This research based on explorations of case studies and theories, while incorporating Environmental Psychology, related Environment Behavior theories, and Consumer Behavior studies, adopting a consumer perspective, to conduct an in-depth observational analysis and fact findings on the already-opened for business "Tai-Mall" Shopping Mall. Moreover, this research applied structured questionnaires and cross-analysis to ascertain consumer satisfaction level with the space allocation of the shopping mall, and the advantages and disadvantages of it space design. Furthermore, this research also looked at the interactive behaviors between consumers and the shopping environment, to raise concrete improvement recommendations as reference basis for future space designs and other proposed development projects.
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Tuan, Tai-Hua, and 段代華. "The Research of female customer''s intentions and behaviors online shopping." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/hv6jpa.
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碩士國立中山大學
傳播管理研究所
97
With increasing merging of the Internet in our daily lives, online shopping becomes a new consumption model. The study subject was female customers who did shopping online. By means of performance expectancy, effort expectancy and social influence in terms of Unified Theory of Acceptance and Use of Technology (UTAUT) as well as involvement degree, the study explored if those variations had influenced female customers’ intentions and behaviors on online shopping. We issued 240 questionnaires by purposive sampling and analyzed by quantitative statistics. The result shows that performance expectancy, effort expectancy and social influence originating from UTAUT significantly influenced female customers’ intentions. Moreover, their intentions also significantly influenced their behavior online.
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Hsu, Ru-Hsuan, and 許如萱. "A Clothing Recommendation System Based on Shopping Behaviors and Customer Loyalty." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/95466149725313024908.
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碩士國立彰化師範大學
資訊管理學系所
101
The Internet shopping is one of the most important and dynamic for the store. By the process of online shopping, people often find that they need clothing and the trust of businesses from the numerous search results, and then they a series of inquiries and shopping. Consumers often buy clothing through the network, but consumers often find their ideal businesses in many businesses that selling the same dress, whereas this behavior repeatedly compare prices and merchant services. Therefore, in this study, the development of clothing recommendation system can assist consumers in finding that they want to buy apparel and trusting businesses and saving some time in the online shopping, and they can find businesses quickly, and buy clothing to businesses, so this study provides the most appropriate businesses for consumer through shopping clothing behavior and merchants score that repurchase intentions. This study proposes that sequential pattern identifies the consumers' shopping behavior, and the good is the same compared with goods that the best evaluation of seller sells. Finally, this study experiments from simulation data, and then the system recommended to consumers clothing and merchants than random are more accurate, so this study may help that consumers find the needful clothing and the trust of businesses quickly and accurately, and it increases consumer loyalty for sellers.
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Shih, Yu-Hsuan, and 史雨萱. "The Study of Customers’ Attitude, Intentions and Behaviors from Theory of Planned Behavior on Molibe Online Shopping." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/34331088759572023218.
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碩士明新科技大學
資訊管理研究所
101
Nowadays, business behaviors have generally turned into E-business. It is very important and worth noticeable issue about how to enhance competitiveness of business behavior in this white-hot e-commerce age. With the change of technology, handheld devices and mobile Internet are both new trend. Almost everyone has a smartphone in this present society. Although still some minorities don not have smartphones, it would be a new trend about “how to promote the development of using mobile devices shopping online”. The object of this study is the potential customer’s online shopping with their handheld devices. Receiving 250 questionnaires with using quantitative analysis and SPSS statistic software to conduct descriptive statistics firstly and run Independent-Sample T Test, One way ANOVA , and Regression Analysis. The structure contains three exogenous variables : the quality of handheld devices online shopping including the quality of system, the quality of information and the quality of service; using experiences including nine independent items; personal background factors including gender, age and monthly income. Using exogenous variables is to realize users’/customers’ different habits of online shopping from their different background and exogenous variables will influence the attitude of handheld devices online shopping, Subjective norm and Perceived Behavior Control. This study shows that the quality factors and the importance of using experiences will influence these three variables. (handheld devices online shopping, Subjective norm and Perceived Behavior Control) These three variables will influence behavior intention and then behavior intention would influence behaviors of customers’ online shopping. These two results are consistent with previous studies.However, handheld devices online shopping is not common as online shopping by computers and the factors are because of instability of connection speed and limited size of screen. If the handheld devices can be focused more on customers’ lifestyle to make them have the habit about browsing shopping website, it can break the limitation of size and increase the using frequency to make handheld devices online shopping become a part of life.
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BINH, THONG MY, and 唐美萍. "Extending UTAUT to Explain Internet Shopping Behaviors: Evidence from Vietnam and Taiwan." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/rgweps.
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碩士大葉大學
國際企業管理學系碩士班
104
This study examines the factors influencing individual acceptance of online shopping technology in Vietnam and Taiwan, two Asian countries at very different levels of internet penetration. To this end, we employ the UTAUT model, which captures the impact of four variables (performance expectancy, effort expectancy, social influence and facilitating conditions) on consumers’ intention to use online shopping sites. The extended UTAUT model incorporates the mediating influence of two additional variables, hedonic value and utilitarian value. Through electronic and manual methods 720 valid responses were collected. Linear regression was used to test the hypotheses. This study makes two main contributions. First, it provides an empirical validation of a recently proposed model that explains the consumers’ acceptance of internet shopping technologies. By examining a sample of users more varied than those surveyed by Venkatesh (2003 & 2012), it provides a unique perspective on e-commerce in the Asian cultural context. The results carry management implications for marketers wishing to target the right online shopping markets. Second, the study raises awareness of the importance of utilitarian and hedonic value as mediating variables.
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Kao, Yi-ting, and 高意婷. "The Effects of B to C Website Characteristics on Female’s Shopping Behaviors." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/j842av.
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碩士國立臺灣科技大學
企業管理系
94
According to the female users of the internet are increasing and the rapid growth in the electronic commerce over the internet. However gender differences in on-line shopping could be due to preferences for the website characteristics or the emotional states about the website. But until now, most researches did not describe the overall features of the site for women. Therefor this article examines what woman’s perceptions about the site and their responses. A survey of 401 female respondents have experience with on-line shopping in Taiwan. The results showed that woman has different perceptions about the webite and these impact their shopping behavior, emotional states. For example, woman like website with rich design, useful information and superior product quality. But the dimention of useful information has negative impact on woman’s behaviors, it means all the business to consumer website must pay more attention about this issue. Because this is what woman want, but they are not satisfied with it. The other two dimentions (rich design, superior product quality) are important in the formation of positive emotional states (trust, pleasure, arousal), finally impact woman’s purchase intention, intended loyalty, satisfaction, time spent on the site. Though there are just three of the five dimentions impact woman’s emotional states and shopping behaviors. That means woman has already take security/privacy and fulfillment for granted.
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Lo, Hsiu-Wei, and 羅修偉. "A Study on Women Consumer Behaviors in TV Shopping in Taichung Metropolitan Area." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/46468105273997847338.
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碩士臺中健康暨管理學院
國際企業研究所
93
In recent years, the most revolutionary incident in the retail market is undoubtedly the rise of TV shopping. ET Mall, the biggest domestic TV shopping company, has expanded at a high speed during the past five years. ET Mall created the turnover of NT$30 billion in 2004 and then attracted more and more manufacturers to enter this market successively. A survey of ET Mall members pointed out that 70% of the members are women consumers and this group of consumers drives the growth of TV shopping drastically. In view of this, how to formulate proper marketing tactics in accordance with women consumer behaviors has become an important subject in TV shopping management. Thus this research aims at probing into the behaviors of women TV shopping consumers. It uses the EKB decision-making process to explore consumer behaviors in TV shopping and find out women consumers’ characteristics and their consumer behaviors. This research carries on a questionnaire survey of women consumers who have bought TV shopping goods as well as those who haven’t. It uses SPSS 12.0 software to get statistical data from sample materials. The result of this study shows: 1. Women consumers who have bought TV shopping goods have dominant differences in the different consuming frequency group and consumer behaviors, demography, paying attention to TV shopping factor, and living style parameter. 2. Women consumers who have bought TV shopping goods have dominant differences in the different consumer motivation and paying attention to TV shopping factor, and living style parameter. 3. Women consumers who haven’t bought TV shopping goods have dominant differences in the demographic parameter and paying attention to TV shopping factor. 4. Women consumers who haven’t bought TV shopping goods are dominantly correlated with the paying attention to TV shopping factor and living style parameter. In accordance with the results mentioned above, this research makes relevant suggestions as a reference for TV shopping industry managers in formulating marketing tactics.
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Chuang, Yi-jing, and 莊怡菁. "A Study of People with Severe Visual Impairments regarding their Daily Shopping Behaviors." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/38655838450283061011.
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碩士國立臺南大學
重度障礙研究所
101
The purpose of this study was to investigate the inconvenience of shopping on daily basis for people with severe visual impairment (VI). 128 copies of “The Questionnaire on the Daily Shopping Behavior of People with Severe Visual Impairment,” a questionnaire made by this author, were sent out to grown-ups with severe VI. There were 108 valid samples and the return rate was 84.38%. Results were as follows. 1. In the individual background variables of age, gender, marriage and access to computers for blind people, what worried people with severe VI most when shopping was that they weren’t able to compare the products. 2. 47.33% of people with severe VI wished for individualized service on product introduction and seven-day refund. As for the shopping-made-easy service provided by the government, 37.68% needed either the help of volunteers and or at-home service. 3. In the variables of age, gender, marriage, education, occupation, income and access to computers for blind people, people with severe VI gave first priority to hypermarkets and supermarkets. Products were cheaper in hypermarkets/supermarkets; customers had a great variety to choose from; these shops offered after sale service; they were usually within a moderate distance; they guaranteed satisfaction to customers. These were the reasons why people with severe VI preferred hypermarkets/supermarkets. 4. More than 70% of people with severe VI had online shopping experience, but more than half expressed dissatisfaction. Even 45.37% of their relatives and friends weren’t happy with the experience. The government should have worked harder to combat Internet scams and online fraud and to secure online shopping safety. Final results are summarized suggestions for the Government and the relevant units visually impaired, severe visually impaired family and friends, and shopping reference.
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Wei, Pei-Shan, and 魏貝珊. "Studies on online consumer decision-making behaviors ─ Insights into female consumer shopping patterns." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/76864728502946301648.
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博士國立臺灣科技大學
資訊管理系
104
Women consumers are responsible a significant majority of all online retail purchases, both in terms of volume and total dollar amounts, yet little research has been devoted to provide an improved understanding of women’s e-shopping behavior and decision-making processes. We propose a theoretical model based on the Stimulus-Organism-Response (S-O-R) paradigm and heuristics theory to reveal how certain characteristics of online stores are related to online impulse buying behavior among women shoppers. The casual model was validated using structural equation modeling (SEM) techniques with a sample of 386 women with online shopping experience. The results indicate that product presentation and style advice are important factors that contribute to the shopper’s perception of esthetics and fashion trends, and time-limited sales promotions contribute greatly to perceived price advantage. Furthermore, perceived price advantage and perceived esthetics are the most significant factors in driving impulse buying, while perceived fashion trends appear to play a less direct role. In addition, while firms have long employed celebrity endorsements as a key advertising strategy, more than 90% of online shoppers base their purchasing decisions on online reviews. For the reason, we integrated the AIDMA and AISAS models to provide further insight into how celebrity endorsements and customer recommendations influence the shopping behavior patterns of female consumers. A survey of 176 female shoppers revealed that search good (shoes) endorsed by a celebrity in an advertisement have a greater impact than online customer reviews in terms of consumer attention, desire, and action. However, online customer reviews were found to have a deeper impact than celebrity endorsements on participants’ attitudes towards memory, search and sharing toward the experience good (toner). This is an industry who's primary customer base is female. Apparel retailers, department stores, discount stores and supermarkets all refer to their customers as “she”. This study discusses the implications of these findings and offers directions for future research. The findings can help guide the marketing decisions of B2C online marketers and retailers to maximize traffic and revenue.
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Lee, Yuan-Mao, and 李沅懋. "The Consumer Browsing Behaviors for Brand Under Time Pressure on Internet Shopping Website." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/85445243459248483230.
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碩士中國文化大學
國際貿易學系
101
This research proposes that time pressure will affect consumer about watching brand product when they shopping on internet. This study conducted an experiment with eye-tracking and recruited 106 volunteers. Results reveal that time pressure lead consumers to watch brand product more than un-brand product.
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Wang, Hou-Hsun, and 王厚勛. "The Factors Influence Online Game Players’ Shopping Behaviors on the Virtual Treasure Webs." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/57189660688856356428.
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碩士大同大學
事業經營學系(所)
96
According to the report “Next Generation Video-Game Consoles” of British market research company Juniper Research in 2006, they forecasted 2008 global gaming market value will reach 35 billion dollars; the game industry will become the largest entertainment industry in the world. The computer game will comprehensively enter the Internet and the PC games almost exit the market. Only online games will continue to exist in the future. As the online game industry flourishing and the players drawing enthusiastic participation of many unexpected derivatives rules, marketing and operation mode are mushroomed to happen. In recent years, the virtual treasure webs are rising, but it’s hard to get information or researches about this emerging industry. This study is trying to find out the factors that influence online gamers’ shopping behavior in virtual treasure webs. This study summarized the literature related to the nine impacts on consumer shopping behavior factors, Information Richness, Service, Security, Convenience, Prices, Image and Reputation, Trust, Website Design and Customization .The way to survey was in use of Online questionnaire, 505 counts of surveys were collected, exclude the ones with the same answer, repeated IP and e-mail, incomplete answers, valid surveys were 450 or 89% of returned surveys; the ones with shopping experiences were 234 and the ones without are 216, the ratio is 1.08: 1. The results found that views of factors influencing shopping behavior from having experience in virtual treasure webs. People who have experience care about the simple, smooth process and after-sales services; whether there is a pathway for entities (such as Internet cafes) assistance and other transactions, both attached great importance to service. Most of the respondents with the findings of Taiwan Internet users close to the distribution of the same tendency to men, young people, mainly students, as well as higher education.
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Roger, Elisabeth. "The impact of emotions and cognition on approach behaviors, shopping value and store personality." Thesis, 2006. http://spectrum.library.concordia.ca/8761/1/MR14376.pdf.
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This study demonstrates the applicability of an extended version of the Mehabian-Russell model in a women's apparel retail context. The model proposes that emotion and cognition affect consumers' behaviors and perceptions through product evaluations. In addition, the model suggests a direct relationship between perceptions and behaviors. The rationale for positioning emotions as antecedents of product evaluations is based on the "affect as information" theory, which had rarely been tested in a real retail context. The emotions measured in this study are pleasure and arousal; the cognitive variable studied is evaluation of the store environment; the behaviors of interest are word-of-mouth and repatronage intentions; and finally the perceptions evaluated were store image, shopping value and store personality. This thesis contributes to the literature in marketing and retailing by demonstrating the applicability of the "affect as information" theory and by specifying the mechanism by which emotions and cognition affect not only behaviors but also perceptions. It is also the first study to present the antecedents and consequences of store personality. Both emotions and cognition affected some dimensions of store personality; their effect was mediated by product evaluation