Dissertations / Theses: 'Small Business Survival Strategies'

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Lum, Betty Wong. "Business Strategies for Small Business Survival." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/4531.

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Small business owners play a leading role in the United States economy by creating jobs and driving innovation. However, half of all new small business owners close their doors before their 5th anniversary. Following the entrepreneurship theory, the purpose of this multiple case study was to explore what strategies 5 small business owners in the food and beverage industry in the San Francisco Bay area used to survive beyond 5 years of operation. Data sources included semistructured interviews and company documents. Data analysis included descriptive and process coding of the data and use of NVivo to identify themes. Based on thematic analysis of the data, the emergent themes included: human capital, business goals, and growth through innovation. Participants relied on business knowledge to start and sustain their businesses; set incremental goals for growth and aligned business decisions to achieve those goals; and maintained a competitive advantage by implementing innovative and creative changes to their products and services. The implications for positive social change include the potential to provide small business owners and potential small business owners with strategies to sustain their businesses beyond the 5-year mark, thus contributing to economic growth of their businesses, their employees, and their local economy.

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Wilson, Dovie. "Small Business Crisis Management Strategies." ScholarWorks, 2016. https://scholarworks.waldenu.edu/dissertations/2706.

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The absence of adequate crisis management strategies in small firms could result in a premature small business closure. A qualitative multiple-case study was used to explore the crisis management strategies that 3 small business owners have used to survive an unexpected operational interruption. The small business owners in this study were from different industries in the southeast region of the United States and each owner owned a business for more than 5 years and had survived at least a single crisis. The theory of crisis management and crisis intervention theory were the conceptual frameworks for this study. Data collection occurred through semistructured face-to-face interviews with small business owners; observations; and a review of company documents comprised of business plans, insurance policies, floor plans, and emergency exit routes. Data were thematically analyzed and then triangulated to ensure trustworthiness of interpretations. The findings included 3 emergent themes: the importance of developing survival strategies; transparency, open communication, and relationship building; and creative thinking as a survival strategy. Recommendations for action include securing adequate insurance coverage, investing in a worker's compensation policy, and maintaining transparent and fluent communications with vendors and consumers. Small business owners who implement survival strategies may contribute to positive social change by continuing to create employment opportunities that improve economic conditions in local communities.

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Gaskins, Tashani J. "Strategies for Small Business Survival for Longer Than 5 Years." ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/7647.

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Small businesses play a key role in the health of the U.S. economy; however, approximately 50% of small businesses fail within the first 5 years of operation. The purpose of this multiple case study was to explore the strategies used by owners of small businesses to sustain their businesses for longer than 5 years. The conceptual framework used was the resource-based theory. The population of this study consisted of 3 owners of small businesses in North Carolina who sustained their businesses for at least 5 years. The data sources included semistructured interviews of the participants as well as business websites, social media pages, and documents. The data analysis process included data cleaning, uploading transcribed interviews into qualitative data analysis software, organizing, and coding. Member checking and triangulation with the data sources helped ensure methodological saturation and trustworthiness of interpretations. The thematic analysis led to the identification of 5 major themes contributing to company sustainability: strategic business planning and financial planning, risk management and cost control strategies, networking and relationship building, innovation and niche marketing, and environmental scanning. The results of further analysis indicated that the 3 strategies needed for success by owners of small businesses were strategic business planning and financial planning, networking and relationship building, and niche marketing. The implications of this study for positive social change include the potential to improve the competence of small business owners and business sustainability, increase small business profit, and provide a better quality of life to employees and better welfare for their communities, benefiting the entire U.S. economy.

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Ford, Tanesha Lynett. "Sustainability Strategies for Small Business Survival Beyond 5 Years." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/6020.

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Owners of small retail businesses who fail to implement adequate managerial strategies experience reduced profits and sustainability challenges. Small businesses account for 85.3% of the market, and 66% of small businesses fail within the first 5 years due to low sales and personnel issues. The purpose of this multiple case study was to explore the managerial strategies that owners of successful small retail businesses implemented to sustain their operations for longer than the first 5 years. The population for the study included owners of 3 small retail businesses in the southeastern region of the United States, who successfully implemented managerial strategies and remained in business for longer than 5 years. Data were collected from semistructured interviews with the owners and from a review of the company websites and social media pages. Systems theory and the general systems theory was the conceptual framework for the study. Data were analyzed in accordance with Yin's 5-phase data analysis process consisting of pattern matching, explanation building, time-series analysis, program logic models, and cross-case synthesis. Three themes emerged from the data analysis: updating the business model, addressing customer feedback, and enhancing business efficiency. The findings of this study could contribute to positive social change by providing insights for owners of small retail businesses regarding strategy execution for managerial approaches that increase business productivity, which may lead to the improved economic wellbeing of some employees as well as positive contributions to the communities' retail businesses serve.

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Nizam, Haitham. "Survival Strategies for Small Independent Full-Service Restaurants." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/4162.

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Small businesses play a vital role in the modern economy. They represent the main catalyst for economic development. However, small businesses fail at a high rate, especially small independent restaurants. Around 25% of small independent restaurants fail within the first year of operation, and around 60% do not survive for more than 3 years. The purpose of this multiple case study was to explore what strategies small independent full-service restaurant owners in the Al Rehab District, Cairo, Egypt implemented to sustain operations for more than 5 years. The restaurant viability model provided the conceptual framework for this study. The population of this study comprised of 14 owners of small independent full-service restaurant with less than 50 employees in the Al Rehab District, Cairo, Egypt, who sustained their businesses operations for more than 5 years. The data sources included semistructured interviews, restaurant review websites, and social media platforms. Based on methodological triangulation of the data sources, open coding, analyzing the data using qualitative data analysis software, and member checking, 5 themes emerged: restaurant infrastructure strategies, marketing strategies, operations strategies, management strategies, and emotive strategies. The potential implications for positive social change include increasing the success rate of small independent restaurant owners, which in return will create wealth for the owners, generate employment opportunities, increase the government tax revenues, and contribute to the growth of the Egyptian economy.

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Akinso, Ayodeji. "Successful Strategies for the Survival of Business Owners in Nigeria." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5155.

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Small businesses remain the engine of growth in an economy such as Nigeria's economy. The objective of this study was to explore the high failure rate of small businesses during the first 5 years of business activities in Nigeria. The research design for this study was a multiple case study. The targeted population was small-scale entrepreneurs from 3 facilities in the soybean processing industries in Ibadan, Nigeria. The cognitive theory was the conceptual framework for the study. The data collection process was semistructured in-person interviews of 3 successful soy processing business owners. The data analysis process was conducted following the Rowley 4-step process and used the within-methodical triangulation that resulted in thematic answers to the central research question. The process of analysis included: grouping data, regrouping data based on themes, evaluating the information, and recognizing emergent themes. The five themes that emerged from the data were (a) education and training, (b) effective strategies for business profitability, (c) flexible financial strategy, (d) market positioning and, (e) efficient infrastructure. The data were cleaned and transcribed using software to code the features to identify the similarities of data used in the study. From the findings of this study, the implications for positive social change include the possibility to increase the survival rates of small businesses during early years of operation, reduce unemployment, increase tax receipts for the government, and catalyze economic activities, reducing poverty levels.

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Too, Samuel Kipngetich. "Survival Strategies for Owners of Micro and Small Enterprises in Kenya." ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/7513.

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Micro and small enterprise (MSE) owners in Kenya are faced with a myriad of constraints that affect their survival for longer than the first 5 years. Owners of MSEs who are unable to identify and implement strategies may not succeed in sustaining their businesses. The purpose of this multiple case study was to explore strategies owners of MSEs in Nairobi, Kenya, used to sustain their businesses for longer than 5 years. The conceptual framework for the study was the theory of constraints. Data were collected from 4 purposefully selected MSE owners in Nairobi, Kenya, through face-to-face, semistructured interviews, and review of field notes and company documents. Using thematic data analysis, the major themes that emerged were customer service, access to capital, and nearness to market. The implications of this study for positive social change include strategies for MSE owners to generate stable income for employees, new employment opportunities for job seekers, improved standards of healthcare and education for the community, and a positive lifestyle for the residents of Kenya.

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Al-Asadi, Rami Isam. "Survival strategies of small businesses in Damascus." Thesis, Cardiff University, 2003. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.445232.

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Guy, Tywon. "Strategies to Improve Small Business Sustainability." ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/7386.

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Small businesses are considered the backbone of the U.S. economy with significant contributions in the areas of job creation and economic development. However, 79% of small businesses fail within the first 5 years. This multiple case study aimed to explore strategies and knowledge of resources that owners of small businesses used to sustain business operations for longer than the first 5 years. The population included 5 minority owners of small businesses in Texas. Chaos theory formed the conceptual framework. The data collection process included semistructured interviews, member checks, field notes, company artifacts, and archival documents. Data were analyzed using Yin's data analysis steps of compiling, disassembling, reassembling, interpreting, and concluding. Three themes emerged from the analysis: effective management of the business environment, effective planning, and business owners' skills and knowledge. The U.S. Small Business Administration, local chambers of commerce, and owners of small businesses may benefit from the findings of this study by gaining an understanding of successful minority owners of small businesses' implemented strategies that enable business success and profitability. The implications of this study for positive social change include identifying sustainable strategies minority owners of small businesses can use to advance business growth, increase financial security, achieve employee job sustainability, and potentially stimulate the local community with job creation.

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Smith, Gregory. "Strategic Working Capital Sourcing Strategies for the Survival of Small Businesses." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5529.

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Fifty percent of small businesses fail before attaining their 5-year anniversary. The lack of sufficient working capital is one of the major reasons for small business failure. Pecking order theory was employed as the conceptual framework for this multiple case study to explore the working capital sourcing strategies of 6 purposely selected successful small business owners in the Southeast region of the United States used to sustain their businesses beyond 5 years. Data sources included semistructured interviews and company documents. Data analysis included thematic coding of the material using statistical software. The modified Van Kaam method was used to analyze the interview data. Secondary company documents such as financial reports were analyzed to triangulate findings from the interviews. Based on composite analysis, 6 themes emerged: (a) each of the participating small business owners encountered barriers in sourcing working capital for their businesses, (b) small business leaders used their personal internal sources of funds to start and initially operate their businesses, (c) customers provided a revenue stream to support the working capital needs of small businesses, (d) small business leaders used various bootstrapping measures to support their working capital needs, (e) using strategic and operational planning aids such as completing a business plan assisted business leaders in their working capital sourcing decision-making, and (f) personal credit provided a foundation for obtaining external business credit. The implications for social change include the sustainability of small businesses beyond 5 years, which could lead to the maintaining jobs and assisting small businesses to succeed in stabilizing and potentially increasing incomes for benefiting families and communities.

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Gardner, LaKeshia Marie. "Strategies of Competitive Advantage for Small Businesses in the Service Industry." ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/6565.

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Small business owners play a leading role in the United States economy by creating jobs. However, small businesses have a high failure rate, with approximately 50% going out of business during the first 5 years. The purpose of this multiple case study was to explore the competitive advantage strategies that owners of small businesses used to sustain their businesses longer than the first 5 years. A sample of 6 small service industry business owners in Houston, TX that have been in business for 5 years or more participated in semistructured interviews. Additional data were collected from company documents and the review of artifacts related to small business success and longevity. Entrepreneurship theory provided the conceptual framework for the study. Member checking enhanced the credibility of the interpretations of the participant responses. Data were analyzed using Yin's 5 stages of coding: compiling, disassembling, reassembling, interpreting, and concluding the data. From the data analysis, 3 themes were revealed: financial capital, marketing and competitive advantages, and great customer service. Findings of this study might help owners of small businesses to ensure business growth, increase revenues, and stimulate job creation.

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NWABUEZE, SCHOLASTICA. "Strategies for Small Energy Consulting Business Survivability." ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/7173.

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Small businesses are critical to economic development. Small businesses create job opportunities and training and innovative products and services, but they encounter significant challenges and many fail in the first 7 years due to lack of sustainable strategies. The purpose of this single case study was to explore strategies owners used to sustain small energy consulting businesses for longer than 7 years. The population in this study consisted of 5 senior executives of a small energy consulting firm in the Washington, DC, metropolitan area. The conceptual framework for the study was the transformational leadership theory that deals with vision and empowerment aimed at increasing both employee effectiveness and well-being to positively aid employee outcomes, commitment, role clarity, and prosperity. Data were collected through face-to-face semistructured interviews and a review of company documents. After data analysis using thematic analysis and methodological triangulation, 7 themes emerged: functional vision, planning, skilled human resources, match approach to strategy, create market share, good leadership, and staying in tune with innovation. Implications of this study for social change include the potential for small energy consulting businesses to improve in the quality of life in the local environment by playing a vital role in the culture and economy of the community. Implementing the strategies may result in improving a firm's profitability and sustainability and contributing to social change for the local communities by reducing unemployment, offering competitive compensation, providing improved working conditions, and improving work-life practices.

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Bryant-Minter, Andrietta. "Millennial Business Owners' Strategies To Survive in Business." ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/7276.

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Individuals in the millennial generation, born from 1980 to 1996, have many entrepreneurial opportunities; however, many people in the millennial generation lack the skills, motivation, and business strategies to survive in business. Because of the influx of competition, lack of experience, and lack of business-world strategies, entrepreneurs can miss opportunities and fail within the first few years of business operations. Grounded in the systems theory, the purpose of this multiple case study was to explore the strategies that business owners in the millennial generation used to survive in business longer than 6 years. Participants consisted of 5 business owners in the millennial generation in 5 businesses in northern Virginia with successful experience in implementing strategies to survive in business longer than 6 years. Data were collected through semistructured interviews and a review of relevant company documents. Data were analyzed using Yin's 5-step process of compiling, disassembling, reassembling, interpreting, and concluding data. The 4 key themes derived from data analysis were marketing, support, lessons learned, and passion. The findings of this study might be beneficial to business owners who seek to survive in business longer than 6 years by demonstrating the need for using effective marketing strategies, recognizing the need for adequate support, learning from past mistakes, and having passion for operating the business. The implications of this study for positive social change include the potential for business owners to improve local job opportunities, increase the economic prosperity of their communities, and increase local community services through their contribution to the local tax base.

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Johnson, Delita Netrice. "Strategies Small Business Salon Owners Use to Survive Longer Than 5 Years." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5729.

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Small business owners are the primary initiators of innovation and economic growth but fail at high rates. Fifty percent of small businesses fail within the first 5 years of operations. Through the lens of systems theory, the purpose of this multiple case study was to explore the strategies some small salon business owners use to remain in business for longer than 5 years. Using purposeful sampling, the 7 owners of small salon business owners in the southeastern United States were selected based upon evidence of their strategies to sustain their businesses for longer than 5 years. Data were collected through semistructured, face-to-face interviews and a review of business licenses, certifications, and financial records. During data analysis using Yin's 5-step process of compiling, disassembling, reassembling, interpreting, and drawing data-based conclusions, 4 major themes emerged: (a) business growth strategy, (b) customer relationship strategy, (c) financial capital strategy, and (d) marketing strategy. The findings indicated that implementing strategies to maintain business growth, building relationships with customers, securing sufficient financial capital, and engaging in effective marketing are essential for small salon business owners to survive in business longer than 5 years. The implications for positive social change include the potential for small salon business owners to generate employment, sustain the livelihood of employees, contribute to the local economy, and reduce local unemployment rates.

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Kenosi, Wendy. "Competitive strategies for small businesses survival: A Gauteng township retail industry study." Diss., University of Pretoria, 2020. http://hdl.handle.net/2263/79591.

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The township retail market in Gauteng contributes 10% to the GDP of the province, generated by informal small retail businesses. While their success is considered key for economic growth in South Africa, they are faced with challenges that impact their ability to compete and survive. In addition, more challenges include the influx of large retailers entering the township market thus increasing competitiveness to the detriment of the small businesses. The method of research followed to explore this phenomenon was qualitative inductive research, leveraging 12 semi-structured interviews to collect data. The participants included owners and managers of food and grocery businesses operating in the Atteridgeville retail market. Leveraging thematic analysis, key insights were drawn from the data to derive the research focus themes. The key findings determined that despite the homogenous offerings and limited access to resources, to compete. The small businesses adopted a focused differentiation strategy serving customers in close proximity to the business establishment, and differentiated through product quality, variety and availability. In addition, they mainly leveraged resources that they had access to, which included the business location, customer relationships, and the reputation of the business and the owner to gain an advantage that would aid in remaining competitive in the market.
Mini Dissertation (MBA)--University of Pretoria, 2020.
pt2021
Gordon Institute of Business Science (GIBS)
MBA
Unrestricted

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Higdon, Bruce. "Strategies Independent Coffee Shop Owners Require to Survive Beyond Five Years." ScholarWorks, 2016. https://scholarworks.waldenu.edu/dissertations/7450.

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Successful independent coffee shop owners in Washington struggle to compete with the larger coffee shop chains. The purpose of this qualitative multiple case study was to investigate what strategies owners of independent coffee shops in Washington use to survive beyond the first 5 years. Five independent coffee shop owners in Washington participated in the study and shared their practices and observations. Systems theory directed the study exploring the perspectives of successful independent coffee shop owners in Washington. Using communication skills and personal availability to answer questions and remain in contact throughout the research process built a rapport with participants. Data were gathered from participant interviews and from an examination of available physical artifacts such as the locations, premises, websites, and social media pages. Within-method triangulation was used to ensure the participant interview data were interpreted with credibility and transparency. Three primary themes appeared from the study: community involvement, customer loyalty, and location. Encouraging community involvement generates product awareness, which creates new business. Based on the independent coffee shop owners' descriptions, community involvement, customer loyalty, and location were important strategies to increase profits. The implications for social change include added community involvement, customer loyalty, and location. Involvement in the community generated revenue, customer loyalty, and community opportunities. Independent coffee shop owners may remain sustainable by incorporating these strategies.

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Fillingim, Wayne A. "Small Business Sustainability Strategies." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5702.

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Small businesses provide 48% of private-sector jobs in the United States and play a vital role in the country's economic growth and development. Only half of U.S. small businesses survive for longer than 5 years. The purpose of this qualitative multiple-case study was to explore sustainability strategies managers of small oilfield service companies used to sustain their business for longer than 5 years. Data were collected from semistructured interviews with 10 managers--one manager from each of 10 different oilfield service companies located in the Rocky Mountain region of the United States and from review of publicly available documents and archived records. The conceptual framework for this study was the dynamic capability theory. Data analysis was conducted using Yin's 5-step data analysis process and methodological triangulation. Four themes emerged from the study: networking or relationship strategies, financial planning strategies, differentiation strategies, and education and experience strategies. The implications of this study for positive social change include the potential for small business managers to use these findings to develop strategies for profitability and sustainability resulting in job creation, poverty reduction, and socioeconomic development.

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Atanga, John W. "Sustainable Business Growth: An Exploration of Ghanaian Small Business Survival." ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/7590.

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Small businesses are significant contributors to a nation’s job creation and employment. These enterprises face many challenges that often lead to failure within 5 years. Some small business owners fail because they lack the necessary strategies for maintaining a sustainable business operation. The purpose of this qualitative descriptive phenomenological study was to analyze how to overcome the high failure rate of small businesses in Accra, Ghana. The conceptual framework for this study was institutional and planned behavior theories. The research questions sought participant’s experiences with small business survival that may have led to sustainable businesses. Data were collected from 20 participants using semistructured telephone interviews in Accra, Ghana. Participants were small business owners in the consumer products industry. Eligibility required full-time self-employed persons aged 26-65 years who must have been in business beyond 5 years. Thematic analysis was used to analyze data. After data analysis, member checking was used to establish the trustworthiness of the outcomes. The main result of the study was that small businesses that had identified viable business opportunities in sustaining the needs and challenges of potential customers reported gains in sales and customer retention. The findings were significant for improving sustainable small business efforts, improving self-employment, reducing poverty through inclusive business models, and creating positive social change. Small business owners and policymakers might benefit from this research by reducing redundancies in their operations. This effort should promote an environment that enhances wealth creation and the quality of life of small business owners in Accra, Ghana.

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Adoukonou, Victor K. "Strategies for Small Business Sustainability." ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/6501.

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Small businesses represent more than 99% of all employers in the United States, but more than 50% of small businesses have failed before 5 years. Climate change, digitization, and social media contribute to a paradigm shift in consumers' habits, as more consumers have become environmentally and social justice conscious. Business leaders who are unable to follow the consumers' trends and changes of habit may not succeed in sustaining their businesses. The purpose of this multiple case study was to explore strategies owners of small businesses in the District of Columbia use to sustain their businesses for longer than 5 years while fulfilling their firms' social responsibility obligations. The conceptual framework was the sustainability development theory. Data were collected from 5 small retailers through face-to-face, semistructured interviews, observations, field notes, and reviews of documents related to business sustainability. Data analysis was based on the thematic analysis model, which involved a process of organizing, coding, arranging data into common themes relevant to the research question and interpreting of the information. Member checking was used to enhance the credibility and validity of the data. Emerging themes included business establishment planning, sustainability planning, and sustainability factors use. The results of this study may contribute to positive social change by providing information to entrepreneurs about successful strategies for small business sustainability, which can lead to business owners, employees, and communities living and working in a human-oriented, prosperous, and healthy environment.

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Onyenego, Ovuefelomaloye. "Small Business Owners' Strategies for Success." Thesis, Walden University, 2018. http://pqdtopen.proquest.com/#viewpdf?dispub=10975877.

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Small businesses represent 99.7% of all employers in the United States and account for 63% of new jobs; however, 50% of small businesses fail within 5 years of operation. The purpose of this multiple case study was to explore strategies that some small restaurant owners used to succeed in business for longer than 5 years. The sample population for the study was the owners of 3 small restaurants in the northeastern region of the United States who have a minimum of 5 years’ experience in operating a successful business. Chaos theory provided the conceptual framework for the study. Data collection methods were semistructured interviews and review of company documents and archival records. Member checking of interview transcripts was used to strengthen the credibility, reliability, and trustworthiness of the findings. Based on the methodological triangulation of the data sources and using the van Kaam process, themes emerged. The principal themes that emerged were networking, customer satisfaction, and leadership. The findings from this study may contribute to positive social change by providing strategies that small business owners need to be successful and possibly improve the prosperity of the community and local economy.

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Basch, Richard. "Capitalization Strategies for Small Business Sustainability." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/4500.

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Over the past 15 years, privately held small businesses generated nearly two-thirds of the net job growth in the United States, yet much of what scholars know regarding the capitalization challenges faced by small businesses is limited to data from large corporations. In 2013 alone, business bankruptcies numbered 33,212, and each year approximately 10% to 12% of U.S. small businesses close. Ineffective capitalization strategies coupled with a limited understanding of funding options frequently results in unsustainable business practices. In this multiple case study, the capital budgeting theory was utilized to explore the capitalization strategies small business owners in the greater Phoenix, Arizona metropolitan area employed to achieve sustainability beyond 5 years of business inception. Participants were purposefully selected based on their tenure in business, number of employees, and geographic location. Data were collected via in-person semistructured interviews with 4 small business owners, coupled with a review of financial archival documents. Data were analyzed using theme interpretation, data grouping, and word frequency tabulation. Three themes emerged: a preference for self-funded, personal capitalization; the leveraging of personal relationships as a primary educational strategy; and a general aversion to debt and high interest rates. Implementing sound capitalization strategies contributes to social change by improving the likelihood of long-term sustainability. Sustainable small businesses increase employment opportunities, wage growth, and community-based services while enhancing the overall quality of life for local families and the community.

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King, Stetson Samel Jacque's. "Marketing Strategies for Small Business Sustainability." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/6052.

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The restaurant industry is the second largest employer in the United States; however, only 33% of restaurant owners sustain profits longer than the first 5 years from inception. The purpose of this multiple case study was to explore marketing strategies that owners of small business restaurants use to sustain profitability for longer than the initial 5 years. Aaker's brand equity model was the conceptual framework used to ground this study. Purposeful criterion sampling was used for the study. Participants included 3 owners of small restaurants operating in the southern United States. Data analysis involved using Yin's 5-step data analysis process to identify and code themes. Analysis included data compilation, data disassembly, data reassembly, data interpretation, and data conclusion. Three themes emerged from the analysis of data: social media, word of mouth, and brand differentiation. The implications of this study for positive social change include business development opportunities, opening resource centers for training programs, and free webinars associated with marketing and brand equity strategies. Communities, organizations, and new entrepreneurs may benefit from the increase of social resources, community economic growth, and expanded employment opportunities.

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Onyenego, Ovuefelomaloye London. "Small Business Owners' Strategies for Success." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5925.

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Small businesses represent 99.7% of all employers in the United States and account for 63% of new jobs; however, 50% of small businesses fail within 5 years of operation. The purpose of this multiple case study was to explore strategies that some small restaurant owners used to succeed in business for longer than 5 years. The sample population for the study was the owners of 3 small restaurants in the northeastern region of the United States who have a minimum of 5 years' experience in operating a successful business. Chaos theory provided the conceptual framework for the study. Data collection methods were semistructured interviews and review of company documents and archival records. Member checking of interview transcripts was used to strengthen the credibility, reliability, and trustworthiness of the findings. Based on the methodological triangulation of the data sources and using the van Kaam process, themes emerged. The principal themes that emerged were networking, customer satisfaction, and leadership. The findings from this study may contribute to positive social change by providing strategies that small business owners need to be successful and possibly improve the prosperity of the community and local economy.

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Jakes, Lyndabelle. "Success Strategies of Small Business Owners." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/4967.

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In the United States, 20% of newly established small businesses, including small businesses in the life insurance industry, fail within 2 years, and over 50% of them fail during the first 5 years. The purpose of this multiple case study was to identify and explore the strategies that life insurance brokerage owners use to sustain business operations beyond 5 years. Porter's 5 forces model served as the conceptual framework for exploring this subject matter. Owners of 3 separate small life insurance brokerage firms in Texas, who sustained their businesses beyond 5 years, participated in semistructured interviews. A secondary source of data was relevant company documents. Methodological triangulation and member checking assured the reliability and validity of the interpretations. Through thematic analysis and supporting software, 5 themes emerged: exceptional customer service, relationship-building, efficient promotional strategies, regular training of salespersons, and hiring the right employees. The application of the findings of the study could contribute to positive social change by reducing unemployment and thereby catalyzing an economic environment supporting employees, families, and communities.

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Basch, Richard J. "Capitalization Strategies for Small Business Sustainability." Thesis, Walden University, 2017. http://pqdtopen.proquest.com/#viewpdf?dispub=10684791.

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Over the past 15 years, privately held small businesses generated nearly two-thirds of the net job growth in the United States, yet much of what scholars know regarding the capitalization challenges faced by small businesses is limited to data from large corporations. In 2013 alone, business bankruptcies numbered 33,212, and each year approximately 10% to 12% of U.S. small businesses close. Ineffective capitalization strategies coupled with a limited understanding of funding options frequently results in unsustainable business practices. In this multiple case study, the capital budgeting theory was utilized to explore the capitalization strategies small business owners in the greater Phoenix, Arizona metropolitan area employed to achieve sustainability beyond 5 years of business inception. Participants were purposefully selected based on their tenure in business, number of employees, and geographic location. Data were collected via in-person semistructured interviews with 4 small business owners, coupled with a review of financial archival documents. Data were analyzed using theme interpretation, data grouping, and word frequency tabulation. Three themes emerged: a preference for self-funded, personal capitalization; the leveraging of personal relationships as a primary educational strategy; and a general aversion to debt and high interest rates. Implementing sound capitalization strategies contributes to social change by improving the likelihood of long-term sustainability. Sustainable small businesses increase employment opportunities, wage growth, and community-based services while enhancing the overall quality of life for local families and the community.

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Jakes, Lyndabelle Virgil. "Success Strategies of Small Business Owners." Thesis, Walden University, 2018. http://pqdtopen.proquest.com/#viewpdf?dispub=10751428.

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In the United States, 20% of newly established small businesses, including small businesses in the life insurance industry, fail within 2 years, and over 50% of them fail during the first 5 years. The purpose of this multiple case study was to identify and explore the strategies that life insurance brokerage owners use to sustain business operations beyond 5 years. Porter’s 5 forces model served as the conceptual framework for exploring this subject matter. Owners of 3 separate small life insurance brokerage firms in Texas, who sustained their businesses beyond 5 years, participated in semistructured interviews. A secondary source of data was relevant company documents. Methodological triangulation and member checking assured the reliability and validity of the interpretations. Through thematic analysis and supporting software, 5 themes emerged: exceptional customer service, relationship-building, efficient promotional strategies, regular training of salespersons, and hiring the right employees. The application of the findings of the study could contribute to positive social change by reducing unemployment and thereby catalyzing an economic environment supporting employees, families, and communities.

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Lowe, Andy. "Small business survival : a study of Scottish rural hotels." Thesis, University of Glasgow, 1990. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.281353.

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Power, Bernadette. "Factors which foster the survival of long-lived small firms." Thesis, University of St Andrews, 2004. http://hdl.handle.net/10023/14113.

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This thesis focuses on those factors which foster the long-run survival, or continued existence, of the small firm. Using fieldwork methods, new data were gathered in face-to-face interviews with 63 owner-managers of mature small firms in Scotland (average age of 251/2 years). An instrument incorporating novel ways of calibrating organisational change and performance was designed specifically for this study. The unique body of data enabled a number of new hypotheses to be tested in structural econometric models of small firm performance and growth. A mix of quantitative and qualitative data was also used to construct illustrative case studies of seven enterprise profiles. New measures of flexibility and firm-specific turbulence are used to explain the performance of mature small firms, and Heckman sample selection estimation is undertaken of this performance equation. Performance was measured using an index constructed fi-om Likert scales over 28 distinct attributes. It was found that firm- specific turbulence had a large negative effect on performance. Measures of flexibility (viz. agility and speed) enhanced the long run prospects of the mature small firm. Evidence of a trade-off relationship was found between measures of flexibility. Real options logic was found to be useful in interpreting the results. This evidence indicated that entrepreneurs should be alert to precipitators of organisational change, but should not act impulsively in responding to them. The tendency of the long-lived small firm to remain small is considered using structural modelling techniques. In a three-equation simultaneous model, performance, size and a third variable (viz. market extent and size of competitive strategy space) are jointly determined. An array of system estimation techniques (e.g. 2SLS, SSLS, H3SLS) was employed to estimate the behavioural models. A trade-off is found between firm size and performance, thus embedding this result in a larger structural model. It is found that small firms need to adjust downwards in size, and to cultivate a varied competitive strategy in niche or localised markets, to attain higher equilibrium values of performance and to promote longevity.

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Thompson, Matthew Richard S. M. Massachusetts Institute of Technology. "The future of portable ultrasound : business strategies for survival." Thesis, Massachusetts Institute of Technology, 2010. http://hdl.handle.net/1721.1/59271.

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Thesis (S.M. in System Design and Management)--Massachusetts Institute of Technology, Engineering Systems Division, 2010.
Cataloged from PDF version of thesis.
Includes bibliographical references (p. 63-68).
The growth of healthcare costs in the USA, coupled with the desire for access to care in the developing world, is driving the need for low cost, high quality imaging services. The miniaturization of signal processing electronics continues to reduce the size and cost of ultrasound devices. This convergence of demand and technology has led to the rise of portable ultrasound products, disrupting the entire industry. Market share for conventional cart-based systems is being eroded by compact mobile devices. This threatens the large, multi-modality imaging companies as more focused competitors, such as SonoSite, rise to dominate the portable market. New companies continue to arrive with innovative portable products, while domestic companies in emerging markets arise with low cost devices targeting local demand. In the face of these changes, what should companies do to adapt their business strategies and compete? In short, the established companies need to disrupt themselves and develop a portfolio of portable products. GE seems to have already acknowledged this reality and embraced the disruptive trend. Products with modular architectures will help companies reduce product cost and increase cycle times, improving their competiveness in an increasingly crowded space. SonoSite will need to find a wealth of resources to maintain its advantage, ideally leveraging the strong brand name that it has established. Looking to the future of this disruptive cycle, companies need to embrace new business models for low cost products. Verathon's line of application specific products may be a glimpse into the future. In addition, in response to this need for, and trend towards, low cost devices, some companies, such as GE, have created a new segment of pocket portable ultrasound devices: a "visual stethoscope" that could be in the hand of every doctor. Will this type of device succeed? The reality is that they will find mixed success. Disintegrated health systems, the predominant type in the USA, present a challenging environment for value capture and will only embrace these products once they become significantly cheaper and demonstrate success as a process improvement tool. Integrated health systems, more common globally, will slowly embrace them as a screening tool. Companies in this product category need to be in it for the long haul and focus on the compelling applications in the EMT/paramedic market segment to achieve short-term success.
by Matthew Richard Thompson.
S.M.in System Design and Management

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Cummings, Jennifer. "Financial Strategies for Sustaining Small Businesses." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5318.

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A failure of a small business has a negative impact on the economic health of the community where the small business operates. Small businesses are significant entities in economies around the world, but small businesses have a high failure rate. The purpose of this multiple case study was to explore what financial strategies small business manufacturing leaders use to increase productivity and profitability to sustain the business for longer than 5 years. The population for this study was three small manufacturing business owners in Pennsylvania who have been in business over 5 years and have used financial strategies to increase productivity and profitability. The theory of planned behavior was the conceptual framework for the study. Data were collected using semistructured interviews and direct observation. Methodological triangulation was used to analyze the data. Four themes emerged after the data was coded in NVivo: the importance of company data, planning for a sustainable future using capital expenditures, cash flow management, and owner/employee collaboration in decision-making. The potential for positive social change includes increasing the survival rates of small businesses. The increase in small business survivals may potentially contribute to increases in employment rates in the community of small manufacturing businesses, leading to increased family incomes and improved overall economic health of the community.

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Smith, Eric. "Business Sustainability Strategies of Small Technology Companies." ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/7338.

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Each year, almost 12% of small technology companies fail to survive, and the risks associated with high-tech startups are high for business failure due to the introduction of new technology, similar competitor technology, and the short product life cycle of new products. The purpose of this multiple case study was to explore the business sustainability strategies that some owners of small technology companies used to remain in operation for longer than 5 years. The population for the study was the owners of 5 small technology companies located in the southeast region of the United States. The general systems theory was the conceptual framework for the study. Data were collected through semistructured interviews and review of company documents, 10K report, cash flow, and profit and loss statements. Methodological triangulation and member checking were used to help ensure the reliability of the study. The analysis and data management process included an examination of the data for themes, trends, redundancy and common denominators. Four themes emerged during the research: prior serial entrepreneurial success, willingness to stay the course, ability to raise sufficient capital to meet obligations and driven and passionate owners. The implications of this study for positive social change include the potential to improve business practices through educating small business owners, first time owners of small businesses, minority and women entrepreneurs, governments, and small business incubators that have a stake in business creation and entrepreneurial development in local communities, on sustainability strategies.

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Kulesza, Marie. "Revenue Management Strategies for Long-Term Survival of Small-Farm Wineries." ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/7398.

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Some owners of small-farm wineries have moved to direct and alternative revenue management strategies to generate revenue and create brand awareness because of increased competition and regulatory changes. Research has revealed that owners of small-farm wineries remain financially reliant on direct-to-consumer sales through tasting rooms that represent an estimated 70% of their total revenue generated. This qualitative multiple case study was an exploration of how revenue management decisions of small-farm winery owners may contribute to long-term survival in a regulated industry. Dynamic capabilities concept was the conceptual framework for this study. The study population consisted of 3 small-farm winery owners in Connecticut who have operated a winery with Connecticut Grown designation for at least 10 years. Data were collected through semistructured interviews, organizational documents, observation notes, and review of each winery's website. Three themes emerged from data analysis: focus on brand and customer base, constraints consideration, and competitors' impact. The findings and recommendations from this study may further small-farm winery owners' understanding of revenue management strategies they can use to overcome constraint challenges and mitigate competitors' impact. As small-farm winery owners improve profitability and sustain long-term survival, subsequent positive social change, such as small business development and increased employment opportunities, may lead to economic prosperity for the local community and financial stability of community residents.

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Williams, Alisa. "Sustainability Strategies for Small Business Restaurant Owners." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/4579.

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Half of new businesses in the United States cease to exist after the first 5 years of operations, and the failure rate continues to increase after the first 10 years. The study was grounded on von Bertalanffy's systems theory to explore business strategies that small business restaurant owners use to sustain their business beyond 5 years. Data were collected by engaging 3 small restaurant business owners in the Little Rock, Arkansas metropolis who sustained their business beyond 5 years. Information obtained from face-to-face interviews and data mining organizational document were analyzed with the support of qualitative software to generate themes. Data analysis included semistructured interviews and review of business documents using data mining and coding keywords for thematic analysis. A total of 5 themes were discovered from the findings, which included formal and informal training, customer relationship, startup resources, capacity building, and consistent quality of food and services. The social change implications of the study include identifying strategies to sustain small restaurant business to create more jobs for local residents, which can positively impact the economic viability of the Little Rock area.

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Hiers, Christina. "Small Aviation Business Success Strategies for Profitability." ScholarWorks, 2016. https://scholarworks.waldenu.edu/dissertations/2828.

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Ninety-five percent of all aviation businesses are small businesses; from 2009-2012, small aviation business operations decreased by 10.2% and resulted in a loss of $4.4 billion in revenue. The purpose for this multiunit case study was to explore what strategies small aviation businesses leaders used to reduce or control operating expenses for profitability. The sample comprised 3 small aviation businesses located in Middle Tennessee. The conceptual framework for this study built upon systems theory and sustainability theory. The data were collected through semistructured interviews and company documents. Member checking was completed to strengthen creditability and trustworthiness. Based on the methodological triangulation of the data sources collected, 5 emergent themes were identified after completing the 5 stages of data analysis: buying or purchasing power, being customer focused, having the right employees, having the right equipment, and leadership. When small aviation business owners incorporate these themes into their business model, they may increase the prosperity of their companies, the employees, their families, the surrounding communities, and the local economy. The findings from the study may contribute to social change by providing insights and strategies for small aviation business leaders in reducing operating costs for profitability. The data from this study may contribute to the prosperity of the small aviation business leaders, their employees, their families, the surrounding community, the local airport, and the local economy. By reducing operating expenses, small aviation business leaders will have more money to invest in the local community and the economy.

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Smith, JaLysa. "Small Business Profitability Strategies During Retail Gentrification." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/3838.

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Small business owners can suffer fluctuations in profitability during the entrance of big box stores within their neighborhood that grab market share with more recognizable brands and change the retail environment. A multiple case study was completed to explore the strategies small business owners use to stay profitable during retail gentrification, looking specifically at the neighborhoods of Adams Morgan and Congress Heights in Washington, DC. Porter's five forces and the resource-based view served as the conceptual framework for the study. Seven small business owners with over 80 years of experience in their locations provided input through semistructured interviews and identified effects of gentrification on their neighborhoods and strategies they used to combat retail gentrification. The thematic approach to data analysis was used to organically code the data based upon reoccurring themes. As a result, 5 strategies were identified within the data: pricing, advertising, customer acquisition, shopkeeper mentality, and neighborhood engagement. The results of this study might provide small business owners with a toolkit of strategies to assist in staying profitable during a time of change. The implications for social change include the potential for maintaining small business profitability during gentrification, encouraging entrepreneurship, employing local residents, and retaining the authentic culture of the neighborhood.

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Ratcliff, Diana. "Success Strategies for Small Service Business Owners." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5406.

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Small business owners struggle to sustain their businesses over time. According to U.S. Census data in 2014, only half of all small businesses survived beyond the first 5 years of operation, and only a third survived longer than 10 years. Grounded with the strategic contingency theory, the purpose of this multiple case study was to explore strategies small service business owners used to succeed beyond the first 5 years of operation. The target population consisted of 4 owners of small service and retail businesses in Arlington, VA, with fewer than 50 employees who have succeeded in business longer than 5 years. Through a process of methodological triangulation, data collected from financial documents, publicly available records, and external sources supplemented semistructured interview data. Using thematic analysis by coding narrative segments, 3 themes emerged including developing a unique marketing strategy, developing strategic leadership skills, and required business skills for sustainability. Successful unique marketing strategies emerged from understanding customer needs. The results from this study could benefit business owners by improving business success rates, which would have a positive economic effect on local community, including job creation, and sustainable economic stability. The implications for positive social change might include the reversal of small business failure trends through the application of successful business strategies.

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Hubbard, Lyle John. "Small Business Restaurant Marketing Strategies for Sustainability." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/4921.

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Approximately 52% of food and accommodation businesses survive 5 years or more. Small business restaurant owners face greater challenges in marketing and sustainability than larger and well-established chain restaurants. The purpose of this multiple case study was to explore the successful marketing strategies of small business restaurant owners who sustained their businesses 5 years or more. The population was small business restaurant owners in Eugene, Oregon. The conceptual framework for this study was Porter's 5 forces. Data collection included semistructured interviews with 4 business owners, and data analysis consisted of coding and thematically analyzing interview data and data collected from the business and marketing documents of research participants. Five themes emerged: adherence to fundamental restaurant marketing principles; migration of restaurant promotions to websites and social media; innovation and flexibility in marketing; diner loyalty, reputation, and relationship marketing; and marketing evolution from hospitality experience. Each research participant emphasized the importance of food and service quality, flexibility in marketing, budgeting, and relationships with diners as marketing strategies for sustainability. Each restaurateur recognized the prohibitive costs of traditional television, radio, and print marketing and disclosed how social media and word of mouth were effective promotional channels with minimal costs. Findings may be used by small business restaurateurs to increase opportunities for duplicable and predictable sustainability and to increase revenues, job growth, and funds for environmental and philanthropic programs.

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Bede, Abdulkadir. "Strategies for Immigrant Minority Small Business Sustainability." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5825.

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Immigrant entrepreneurs play a significant role in the economic development of the United States. However, some small business immigrant entrepreneurs are less successful than nonimmigrant entrepreneurs. The purpose of this qualitative multiple case study was to explore the strategies that immigrant small business owners use to grow and sustain their businesses longer than 4 years. Using a purposeful sampling technique, the population for this study consisted of 4 small business immigrant entrepreneurs who have sustained and grown businesses for a minimum of 4 years in Minnesota. The conceptual framework for this study was the bureaucratic management theory. Data collection consisted of interviews, field notes, and review of documentation related to business strategies. Data analysis involved a process of disassembling data into common codes, reassembling data into themes, interpreting meaning, and making conclusions. Member checking and transcript reviews were used to enhance the reliability and credibility of the data. Two themes emerged among immigrant small business owners whose businesses failed: inadequate financial posture, and poor business and managerial knowledge. Results showed that small business immigrant entrepreneurs concentrate on differentiation and cost control to sustain and grow their businesses profitably. The study findings can contribute to positive social change by emphasizing strategies that help immigrant entrepreneurs succeed; such strategies have benefits that extend beyond entrepreneurs' immediate family to the broader communities in which they operate by increasing job creation, wealth accumulation, and the development of society.

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Dupree, Lee. "Valuation Strategies for Small Businesses' Intangible Assets." ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/7135.

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Small business owners who attempt to sell their businesses may not receive full value if they do not adequately value their intangible assets. The purpose of this multiple case study was to explore effective strategies business leaders used to value intangible assets when considering the sale of their businesses. The participants for this study were 5 business owners in a metropolitan area in the southeastern United States who had successful valuation experiences during the sale of their businesses. Data were collected through semistructured interviews with participants, methodological triangulation, observations, and review of company documents. Data were analyzed using thematic analysis, coding narrative segments, and reviewing secondary data. The themes that emerged from data analysis include collecting and using company data concerning intangible assets; hiring a reputable accounting firm to assist in valuation; understanding the values of brand, customer base, and goodwill; and choosing the appropriate asset valuation approach. To accurately value the intangible assets of their businesses, the most significant and recurring theme in the participants' responses was the need for assistance from a reputable accounting firm. The implications of this study for positive social change include the potential to enhance the economic investment in local areas where business owners appropriately value intangible assets.

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Stovall, Barbara. "Sustainability Strategies for Successful Small Businesses." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5660.

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Small businesses struggle to survive for longer than 5 years because owners lack knowledge of strategies to sustain financial capital. The purpose of this multiple case study was to explore strategies small business owners used to maintain financial capital to ensure survivability for longer than 5 years. The sample included 3 successful service- related small business owners located in the southeastern United States. Systems theory and the theory of entrepreneurship provided the conceptual framework for the study. Data collection involved face-to-face, semistructured interviews and a review of company websites and organizational documents. Member checking enhanced the credibility of the findings. Themes included personal preparation, customer services, and sustaining strategies. Findings may contribute to entrepreneurs' and small business owners' knowledge of financial strategies to sustain their businesses for longer than 5 years, which may benefit the overall wealth of the community by increasing employment opportunities, economic growth, and financial stability. Implications for positive social change include providing operation survival practices for new small business owners, business preparation skills, developing and maintaining internal and external customer service relations, and sustaining accessible financial capital.

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Sovick, Mere. "Strategies Female Small Business Owners Use to Succeed in Business." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/4331.

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Small businesses owned by women cease operations 11% more often than businesses owned by men. Women, who own over 37% of all businesses in the United States, contribute significantly to the 50% small business failure rate. The purpose of this multiple-case study was to explore strategies 5 women who own small businesses use to succeed in business beyond 5 years on Bainbridge Island, Washington. The theory of constraints was the conceptual framework. Data were collected through semistructured face-to-face interviews, websites, company documents, and archival records. Transcript review of interview response data was used to strengthen the credibility of the interview data. Three themes emerged: customer and employee relations, leadership, and strategic management. Customer and employee relations were the most important theme, and strategic management was the second most important. Strategic management was one of the main sources of growth in all the 5 participant's businesses. Participants discussed skills in managerial decisions and strategies to manage the day-to-day business operations that played an active role in entrepreneurship. Female small business owners identified strategies used to eliminate constraints that may have prohibited the business operation to succeed. The findings may inspire entrepreneurs to enhance their leadership skills, increase capacity to expand their small businesses, start new businesses, and explore entrepreneurial options. Social implications include the potential to serve as a guide that encourages female entrepreneurs to enhance their professional practices and to adopt new business strategies to make better strategic decisions.

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Bush, Malissa A. "Strategies Affecting the Sustainability of Small Businesses." ScholarWorks, 2016. https://scholarworks.waldenu.edu/dissertations/1961.

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Small business owners bolster the emergence and growth of local communities. However, many small businesses do not survive beyond 5 years. Based on systems theory, the purpose of this multiple case study was to explore the strategies used by small business owners to develop and maintain viable and long-lasting businesses. Using a multiple case study design, semistructured interviews were conducted with 6 retail business owners in DeKalb County, Georgia who were able to develop and maintain viable and long-lasting businesses. These small business owners provided detailed information on strategies used to sustain their businesses. Semistructured interviews allowed for in-depth conversations with each participant. The use of field notes, as well as member checking of interview transcripts, facilitated the verification and triangulation of key themes. Three prominent themes emerged from the thematic analysis of data collected from the interviews: assessing capital, providing good customer service, and choosing a good location. The respondents' strategies provide guidance for small business owners hoping to stay in business for the long-term. New and existing small business owners may benefit from the study by expanding knowledge gained from successful strategies; thereby, contributing to job creation and business growth in local economies.

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Mori, Patricio R. "Social-cognitive Antecedents of Ambidextrous Orientation in Family-owned Startups: The Role of Family Ties, Achievement Motivation, and Internal Locus of Control." FIU Digital Commons, 2013. http://digitalcommons.fiu.edu/etd/896.

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Regulatory Focus Theory predicts that the motivation to self-regulate goal-directed thought and behavior depends on two distinct regulation strategies: a promotion focus based on attaining gains and a prevention focus based on avoiding losses. This study took a social-cognitive approach predicting that regulatory focus has an impact on how family startups (several family related founders) explore “new ideas”, exploit “old certainties” and achieve the balance of both (ambidexterity), compared to lone founder startups (only one founder present). It was proposed that the social context of family ties among founders leads them to a prevention focus concerned with avoiding the loss of the socio-emotional benefits of those ties. In order to avoid such a loss, family founders were expected to increase their risk perceptions and thus, explore less than lone founders, who lack such socio-emotional ties. It was also proposed that two commonly used psychological traits in entrepreneurship research --achievement motivation and internal locus of control, predispose entrepreneurs to a promotion focus. Founders with a promotion focus, in turn, were hypothesized to lead startups to more risk-seeking behaviors and to more explorative orientation. The previous argument was used as a springboard to derive hypotheses about ambidexterity (the ability to exploit and explore simultaneously) and survival hazards. Using Regulatory Focus Theory, exploitative orientation, conceptualized as the motivational strength to continue on previous paths of action, was hypothesized to be not significantly different from that of lone founder startups. Taking previous arguments together, lone founder startups were hypothesized to be more ambidextrous than family startups. Finally, ambidexterity and internal locus of control were hypothesized to reduce survival hazards in family startups. The findings suggested that family startups explore less than lone founder startups even after controlling for group effects. Interesting but contradictory findings revealed that internal locus of control have both a positive direct effect and a positive interaction that increases the explorative and ambidextrous orientation gap of family startups over lone founder startups. As expected, ambidexterity and internal locus of control reduced survival hazards on family startups. Implications for practitioners were derived based on a sample of 470 nascent entrepreneurs.

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Vasquez, Cecilia Tobias. "Small Business Restaurant Owners' Financing Strategies for Sustainability." ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/7574.

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Owners of small business restaurants experience a high failure rate. Many small business restaurants fail within 5 years of inception because of inadequate business plans, ineffective strategies for changing markets, and a lack of financial capital to achieve profitability, growth, and long-term survivability. The purpose of this multiple case study was to explore the financial strategies that some owners of small business restaurants used to sustain operations for longer than 5 years. The resource-based view was the conceptual framework for this study. Participants in this study consisted of 5 owners of small business restaurants in northern California who implemented successful strategies to survive in business longer than 5 years. Data were collected through face-to-face interviews with participants, member checking, and a review of company documents. Using Yin's 5-phase data analysis process of compiling, disassembling, reassembling, interpreting, and concluding the data, 3 emergent themes were identified: financing strategy, cash-flow-management strategy, and customer-retention strategy. The implications of this study for positive social change include the potential for owners of small business restaurants to reduce the failure rate of small restaurants, decrease local unemployment rates, and increase economic stability for local families and organizations through the implementation of effective financial strategies.

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Robertson, Jacqueline Renee. "Leadership Strategies to Sustain Small Fitness Businesses." ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/7331.

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The development and sustainability of small businesses impact the U.S. economy. Owners of small businesses created 65.9% of new jobs between 2000 and 2017. Over 99.9% of known U.S. firms were small businesses. The purpose of this multiple case study was to explore the leadership strategies small fitness business owners implemented to sustain their businesses for longer than 5 years. The conceptual framework for this study was the servant leadership theory. The population for the study included 5 owners of small fitness businesses in the southeastern region of the U.S. who used leadership strategies to sustain their businesses for longer than 5 years. Data were collected using semistructured interviews and analysis of data from their business performance plans and financial statements. Data were analyzed using Yin's 5-step process. A transcription and coding software, methodological triangulation, and member checking were used during data analysis. Good business practices, leader characteristics, and leader relationships were the themes identified during data analysis. Company reputation, customer-service management, financial management, and marketing were minor themes of effective business practices, while adaptable, motivated, and work ethic were minor themes of leader characteristics and family-like and industry networks were minor themes of leader relationships. The implications of this study for positive social change relate to improving the economy, health, and overall well-being of community members through sustained small fitness business owners who provide jobs and access to preventive healthcare options.

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Luamba, Desire. "Strategies Small Business Owners Use to Remain Sustainable." ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/6453.

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In the United States, 41% of small retail businesses fail to succeed for longer than 5 years. The purpose of this multiple case study was to explore strategies small retail business owners used to remain sustainable for more than 5 years. The conceptual framework that grounded this study was Schumpeter's innovation theory. The sample size of this research included 4 successful retail business owners located in the southeastern region of the United States who have successfully started and managed their business activities for more than 5 years. Data were collected using semistructured face-to-face interviews with successful owners of small retail businesses and reviews of the organizations' internal documents. Data were coded, categorized, and labeled using coding techniques, and then validated using member checking. Data analysis processes included a thematic analysis method to identify emerging themes. The results of data analysis revealed 3 significant themes: passion and determination for doing business, market development and customer satisfaction, and business model innovation. The results indicated that the use of innovation theory enabled small retail business owners to develop innovative strategies to sustain the business for more than 5 years. The results also showed that innovation increases sales and profits for the longer term. The implications of this study for positive social change include the potential to create new jobs, enhance tax revenues and growth for governments, and improve social environments from revenue generated by employment.

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Groves, John F. "Effective Strategies of Military Veteran Small Business Owners." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/3609.

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Small businesses owned by military veterans represent a source of new jobs, yet more than half of these businesses fail to survive beyond 5 years. These failures could lead to efforts to identify strategies that owners can use to avoid failure. The conceptual framework applied in this case study was the triple-loop learning theory. The purposive sampling included 7 military veterans who were small business owners who had sustained their small businesses more than 5 years. Data were collected using semistructured interviews and organization documents. Yin's 5-step process for data analysis compiling, disassembling, reassembling, interpreting, and concluding resulted in 4 emergent themes: networking to build the business, mentoring and informal education for ongoing education, identifying gaps of competitors, and maintaining low overhead and operating costs. Military veteran business owners engaged in networking, which led to growth, sustainability, and building relationships. The key concepts discussed by all 7 participants formed the basis of entrepreneurial learning. The results of this study could benefit industry by increasing an income that affords sustainability to the military veteran business owner. Such owners could apply strategies to reduce small business failures and thus contribute to the stable employment of owners and employees. This study could contribute to social change by improving the standard of living in veteran communities as well as improving local and state economies.

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Gandy, Denise Leigh. "Small Business Strategies for Company Profitability and Sustainability." ScholarWorks, 2015. https://scholarworks.waldenu.edu/dissertations/515.

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Small businesses are critical to the health of the United States economy as they account for approximately 50% of all jobs and 99% of all firms. The purpose for this descriptive multiunit case study was to explore what strategies small business owners used to achieve profitability by the end of the first 5 years of opening their business. The sample comprised 4 small business owners who have been profitable by Year 5 of being in business in Denver, Colorado. The conceptual framework for this study was built upon the general systems theory. The data were collected through semistructured interviews and company documents. Transcript review and member checking were completed to strengthen credibility and trustworthiness. Based on the methodological triangulation of the data sources collected, 3 emergent themes were identified after completing the 5 stages of data analysis: seasonality of the business, passion and dedication of the small business owner, and hiring the right employees. The findings from this study may contribute to social change by providing insights and strategies for small business owners in preparing and sustaining profitability. The data from this study may contribute to the prosperity of the small business owners' employees, their families, communities, and the local economy.

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Akindoju, Oluwatoyin Oluremi. "Exploring Small Business Strategies in Halifax, Nova Scotia." ScholarWorks, 2016. https://scholarworks.waldenu.edu/dissertations/2709.

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Small business owners contribute 39% of Canada's gross domestic product and account for 67% of new jobs created, but only 50% survive beyond the first 5 years of existence. The purpose of this multiple case study was to explore what strategies some small business owners in Halifax, Nova Scotia used to sustain their business operations beyond the first 5 years. The study population consisted of 6 small business owners of professional firms located in Halifax, Nova Scotia who had succeeded in business beyond the first 5 years. The conceptual framework that grounded this study was the systems theory. Data were collected through semistructured interviews, a review of company documents, and archival records. Member checking of interview response data was used to strengthen the credibility of the findings. Based on the methodological triangulation of the data collected and the van Kaam process, themes that emerged after the data analysis were networking, product-advantage, business-centric approach, and human capital. The data and application of the findings from this study may contribute to social change by providing essential strategies for small business owners to ensure business success that could potentially lead to the prosperity of the community and Halifax economy.

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Adams, Karen Ann. "Accounting Strategies for Small Business Law Firms' Sustainability." ScholarWorks, 2016. https://scholarworks.waldenu.edu/dissertations/2629.

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Small business family law firms generate jobs within the local community, but often fail because of suboptimal accounting strategies. A multiple case study was used to research the accounting strategies small business family law firm owners use to succeed in business beyond 5 years. The population for this study was three small business owners of family law firms located in West Chester, Pennsylvania. The small business family law firm owners had achieved and maintained profitability of their businesses for a minimum of 5 years. Financial literacy theory and the leadership skill model comprised the conceptual framework for this study. Data collection included semistructured face-to-face interviews with the small business family law firm owners, a review of company documents, and field notes. Thematic analysis included data from face-to-face interviews, document collection, field notes, and current literature. Themes that emerged were (a) having or obtaining some formal accounting education, (b) working with an accounting professional, (c) categorizing expenses and using formal financial reporting, (d) developing and maintaining ethical standards of billing and unearned income, and (e) utilizing accounting software. Recommendations for action included investing in accounting courses and seeking professional assistance. Small business family law firm owners may apply these results to spend more time working with clients to increase income. Increasing the success of small business family law firm owners may contribute to positive social change by providing increased employment and economic health within communities.

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Dissertations / Theses on the topic 'Small Business Survival Strategies'

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