Relevant bibliographies by topics / Social-consumer channel

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Social-consumer channel'

Author: Grafiati
Published: 7 June 2025
Last updated: 2 August 2025

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Journal articles on the topic "Social-consumer channel"

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Gvili, Yaniv, and Shalom Levy. "Consumer engagement with eWOM on social media: the role of social capital." Online Information Review 42, no. 4 (2018): 482–505. http://dx.doi.org/10.1108/oir-05-2017-0158.

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Purpose The nature of digital media channels are important factors in explaining consumers’ behavior over the Web, and specifically on social network sites (SNS). The purpose of this paper is to propose a conceptual framework explaining consumer engagement with electronic word of mouth (eWOM) communication via SNS, based on key attributes of this media channel. Design/methodology/approach Based on the expectancy value theory (EVT), a conceptual framework is proposed to model the effect of eWOM channel attributes on eWOM engagement process. Consumer eWOM engagement is conceptualized as a second
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Yan, Bo, Yan-Ru Chen, Xiao-Tai Zhou, and Jing Fang. "Consumer behavior in the omni-channel supply chain under social networking services." Industrial Management & Data Systems 119, no. 8 (2019): 1785–801. http://dx.doi.org/10.1108/imds-03-2019-0111.

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Purpose The purpose of this paper is to analyze how social networking services (SNSs) affect consumers’ behaviors on the omni-channel supply chain by using a reverse research method. Design/methodology/approach Initially, a questionnaire was administered to obtain data on the relationship between the perception factors of channels and consumer behavior. Subsequently, a structural equation model was constructed, and consumer behavior were determined in the omni-channel supply chain. Finally, the importance of various factors that affected consumer behavior in the omni-channel supply chain under
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Mahajan, Girish, and Rajesh Thakur. "A Facet of Marketing Effectiveness of Button Mushroom Production in Mid-Hills of Himachal Pradesh." International Journal of Environment, Agriculture and Biotechnology 10, no. 2 (2025): 017–25. https://doi.org/10.22161/ijeab.102.3.

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Mushroom marketing involves promoting and selling mushroom produce to wholesalers, retailers and consumers. Studying the marketing aspect of button mushroom production is crucial because it helps mushroom growers to understand consumer demand, optimizing pricing strategies, identifying effective distribution channels and ultimately maximizing profits by ensuring their mushrooms reach the market efficiently and meet consumer expectations, especially considering the perishable nature of the product and need to maintain supply fluctuations in a dynamic market. In this respect, an attempt has been
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Zhao, Yunyun, Xiaoyu Zhao, and Yanzhe Liu. "Exploring the Impact of Online and Offline Channel Advantages on Brand Relationship Performance: The Mediating Role of Consumer Perceived Value." Behavioral Sciences 13, no. 1 (2022): 16. http://dx.doi.org/10.3390/bs13010016.

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As omnichannel shopping behavior becomes increasingly popular among consumers, how to leverage the respective advantages and synergies of online and offline channels to retain customers for a long time is an urgent issue for retailers to solve. The purpose of this study is to explore the key advantages of online and offline channels influencing the omnichannel shopping experience in the decision-making process, and investigate their impact on consumer perceived value and brand relationship performance, as well as the interaction effect of online channel advantages and offline channel advantage
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Al-Haddad, Shafig, Abdel-Aziz Ahmad Sharabati, Mohammad Al-Khasawneh, Rand Maraqa, and Raya Hashem. "The Influence of Corporate Social Responsibility on Consumer Purchase Intention: The Mediating Role of Consumer Engagement via Social Media." Sustainability 14, no. 11 (2022): 6771. http://dx.doi.org/10.3390/su14116771.

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Corporate Social Responsibility (CSR) has become a vital factor in how organizations run their businesses. Consumers are becoming more aware of it and are expecting it from organizations. With the rise of social media, organizations have another channel to communicate their CSR activities to their stakeholders. A good deal of research has been conducted on CSR and its relation to consumers. However, there is limited research on its influence on consumers via social media channels. Therefore, this research studied the impact of an organization’s CSR activities on consumer purchase intention wit
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Qiao, Chengliang. "The Impact of social media On Brand Perception and Consumer Behavior." Highlights in Business, Economics and Management 52 (March 25, 2025): 27–33. https://doi.org/10.54097/d7z9gr16.

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Owing to the quick advancement in internet technology, particularly the emergence of the Web 2.0 era, social media platforms like Facebook, Twitter, Instagram, WeChat and TikTok have risen rapidly and become an indispensable part of people's daily life. These platforms, with their characteristics of immediacy, interaction and personalization, have changed the traditional mode of information transmission and reception, providing a new channel for communication between brands and consumers. Therefore, this paper explores the relationship between brand perception and consumer behavior under socia
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Lipowski, Marcin, and Ilona Bondos. "The influence of perceived media richness of marketing channels on online channel usage." Baltic Journal of Management 13, no. 2 (2018): 169–90. http://dx.doi.org/10.1108/bjm-04-2017-0127.

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Purpose The purpose of this paper is to identify the differences in the perceived media richness of three marketing channels by different consumer generations as well as to indicate the importance of the perceived media richness of each of channel for the intention of online use at pre-purchase stage. Design/methodology/approach The study is based on a sample of 1,103 consumers in Poland, which research sample included three generations: Baby Boomers, X generation and Y generation. Computer-assisted personal interview method was used with a standardised questionnaire; the research sample was d
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Beregovskaya, T. A., and S. A. Grishaeva. "GENERATION Z: CONSUMER BEHAVIOR IN DIGITAL ECOSYSTEM." Vestnik Universiteta, no. 1 (March 23, 2020): 92–99. http://dx.doi.org/10.26425/1816-4277-2020-1-92-99.

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The behavioral matters of Generation Z, who use the possibilities of the Internet to meet their needs, have been considered. There is no universal digital format. The company’s interaction with the consumer facilitates the implementation of an omnichannel marketing strategy that creates conditions for their continuous interaction, as easy and convenient as possible to meet existing expectations, requests, and needs. As a result of the study, the opportunities (consumer’s independent choice of means of interaction with the manufacturer, channel shifting in the process of purchasing, interaction
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Qin, Chaoyong, Xinyu Zeng, Shichang Liang, and Ke Zhang. "Do Live Streaming and Online Consumer Reviews Jointly Affect Purchase Intention?" Sustainability 15, no. 8 (2023): 6992. http://dx.doi.org/10.3390/su15086992.

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Social commerce has become a mainstream online shopping phenomenon. The effects of single social-commerce modes, such as live streaming and online consumer reviews (OCRs), on consumers’ purchase intention have attracted much attention. However, the existing literature overlooks the combined impact and complementary mechanisms of multiple social business modes on purchase intention. Drawing on the previous research, we identified the characteristics of live streaming and the characteristics of OCRs. Drawing inspiration from channel complementarity theory, a dual-channel influence model is prese
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Changchit, Chuleeporn, Karen A. Loveland, Robert Cutshall, and Long Pham. "Determinants of Social Image Satisfaction in Facebook Commerce." Journal of Global Information Management 32, no. 1 (2024): 1–27. http://dx.doi.org/10.4018/jgim.349940.

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Facebook commerce has become increasingly popular, especially for consumer-to-consumer (C2C) transactions. This trading channel is highly utilized for local transactions and for connecting people with similar interests, thus making it an especially useful channel for buying and selling pre-owned luxury products. This study aims at examining the determinants of customers' social image satisfaction with the purchase of pre-owned luxury brand watches via the Facebook-commerce channel. Data were collected from two hundred Thai consumers who are the members of the pre-owned luxury brand watch Faceb
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Dissertations / Theses on the topic "Social-consumer channel"

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VALENTE, MARIA PAULA RODARTE COSTA. "GENERATION Y AND INDIVIDUALISM: CONSUMER PERCEPTIONS AND ADAPTABILITY IN THE FACE OF SOCIAL CHANGES." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2011. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=18194@1.

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COORDENAÇÃO DE APERFEIÇOAMENTO DO PESSOAL DE ENSINO SUPERIOR<br>PROGRAMA DE SUPORTE À PÓS-GRADUAÇÃO DE INSTS. DE ENSINO<br>Embora muito se fale hoje a respeito da Geração Y, estudos acadêmicos voltados para esses consumidores ainda são escassos no Brasil. Descritos, em geral, como sendo individualistas, tecnológicos e tolerantes à diversidade, suas características ainda geram controvérsia, desde o período de nascimento – para alguns, a partir de 1977; para outros, a partir de 1985 – até seu comportamento – uns descrevem-nos como bem comportados, trabalhadores em equipe e moralistas (Howe e Str
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Sadian, Samuel. "Consumer agency and social change: Experiences from post-World War South Africa." Doctoral thesis, Universitat de Barcelona, 2018. http://hdl.handle.net/10803/463070.

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This study proposes a novel approach to understanding the contribution that consumer action makes to social change, both at the level of conceptual generalisation and when applied to institutionalised practices in particular historical settings. Conceptually, I develop an anthropologically generalisable account of consumption, drawing especially on Marshall Sahlins’ pioneering Culture and practical reason (1976). Against economistic understandings of consumer agency, we do better to defend a more culturally self-aware and ethically articulate mode of explanation. From this perspective, I argue
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Frisch, Yannik Felix, and Jaakko Alarik Tawast. "Digital Sports Sponsorship : The Impact of Digital Communication Channels on Sponsorship Relationships." Thesis, Umeå universitet, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-164732.

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Supporters and spectators of sports club matches are often exposed to advertising of sponsors of the respective club. The most common exposure is to billboard ads, such as, e.g. LED screens on the side of the football pitch, the logo of sponsors embedded in the ice of an ice hockey rink or the logo of the sponsor on the athletes' jerseys. However, exposure does not mean engagement and engagement is what sponsors seek as it can increase the purchase intention of the supporters and spectators engaging with the company. With classical sponsorship approaches, it is hard to measure the number of su
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Baek, Youngsun. "Responsiveness of residential electricity demand to changes in price, information, and policy." Diss., Georgia Institute of Technology, 2011. http://hdl.handle.net/1853/39581.

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This study analyzes consumers' behavioral responsiveness to changes in price and policy regarding residential electricity consumption, using a hybrid method of econometric analyses and energy market simulations with the National Energy Modeling System (NEMS). First, this study estimates price elasticities of residential electricity demand with the most recent Residential Energy Consumption Survey (RECS) data, collected in 2005, employing a conventional econometric model and a discrete/continuous choice model. Prior to the NEMS experiments with price shocks and consumers' behavioral features, t
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Jabbour, Joe. "Assessment of an integrated patient information, education and support program in head and neck cancer – the Comprehensive Head and Neck Cancer Education and Support (CHANCES) program." Thesis, The University of Sydney, 2019. https://hdl.handle.net/2123/21920.

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Purpose Interrelated factors such as sociodemographic, health literacy and readability of information at have a detrimental impact on patient understanding of health information and subsequent health outcomes. We developed a comprehensive, multiformat education program for patients with head and neck cancer (HNC) and healthcare professionals (HCPs) involved in their care – the Comprehensive Head and Neck Cancer Patient Education and Support (CHANCES) program. The aim was to comprehensively evaluate HNC patient education and support materials using multifaceted methodology. Specifically, we ass
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Swalwell, Georgia C. "Change my mind: The moderating impact of scepticism and cynicism on perceived source credibility and informational claims in social advertising." Thesis, Queensland University of Technology, 2018. https://eprints.qut.edu.au/118729/1/Georgia_Swalwell_Thesis.pdf.

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Government, non-profit and commercial sectors all engage in social advertising, while an increasing cross-pollination of their marketing styles has resulted in a reliance on heuristics over informational claims to encourage behaviour change. Consumer scepticism and cynicism are also rising, but their impact on social advertising effectiveness is unknown. This experimental study found the Australian Government was a less credible social advertiser than commercial and non-profit organisations, while informational claims improved social advertising outcomes for all sectors. Consumer scepticism an
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Letamendi, Michael Carl. "Identifying the Factors That Influence Changes in Aggregate Sentiment Among the Masses: An Analysis of the Measure of Consumer Sentiment Through a Conflict Analysis and Resolution Lens." NSUWorks, 2014. http://nsuworks.nova.edu/shss_dcar_etd/4.

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The University of Michigan's Survey Research Center developed a tool to quantify how people feel towards the state of the economy. Dr. George Katona, a psychologist and professor at the University of Michigan developed the Index of Consumer Sentiment (ICS) in the 1940s. As decades of data were collected on aggregate consumer sentiment through the 50s and 60s, a discovery was made. The ICS seemed to indirectly predict the direction of the economy by accurately anticipating aggregate purchasing versus saving decisions. The index is even used today by the U.S. Government to measure consumer confi
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Bjurling, Ella, and Emilia Swanson. "Kundens relation till plagget : En studie kring hur ett friluftsföretag genom sin kommunikation kan förlänga plaggens livslängd." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-26591.

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Syfte: Studiens syfte är att undersöka hur ett friluftsföretag genom sin kommunikation kan skapa ett långvarigt och hållbart produktvärde för sina kunder, med avsikt att förlänga produktens livslängd. Studiens resultat kan förhoppningsvis bidra med information och kunskap till företag och branschorganisationer om hur man skapar eller kommunicerar långvarigt produktvärde. Studien har utgått från ett marknadskommunikation och- konsumtionsbeteende perspektiv. Metod: En kombinerad metod bestående av kvalitativa intervjuer och en kvantitativ kundundersökning har utförts för insamling av empiri. Int
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Siddiqui, Usama Shahid. "Behavioral demand response : A technology to support the smart grids of the future." Thesis, KTH, Hållbar utveckling, miljövetenskap och teknik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-284532.

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Residential buildings are one of the main stakeholders to electricity consumption. As there is fast-paced technological advancement in electricity conservation, the residential buildings infrastructure has become very electricity-efficient in Sweden. However, there is still room for improvement with regards to electricity conservation via behavioral change. Meaning, residents have the potential to reduce household electricity consumption by developing a conservative behavior. The road to such a behavioral development is not straightforward. According to literature, behavioral change is influen
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Simpson, Steven D. "Effect of 2007-2009 Economic Crisis and Dodd-Frank Legislation on the U.S. Banking Industry." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/3260.

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This correlation research study was used to investigate the impact of the Dodd-Frank legislation on the U.S. bank industry. The economic crisis of 2007-2009 had a global and significant financial impact, some of which still reverberates. In the United States, the reaction was The Dodd-Frank Wall Street Reform and Consumer Protection Act, which took effect July 21, 2010. This act has recently been the subject of academic research and remains debated in congress, with discussion focused on its repeal. The publicly available, secondary data set from banks' quarterly filed regulatory reporting pro
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Books on the topic "Social-consumer channel"

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Sun, Xianghe. She hui zhuan xing yu jie ceng fen hua: Yi ge lai zi Yiwu de yang ben. Beijing li gong da xue chu ban she, 2011.

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Laeyendecker, L. In de houdgreep van de tijd: Onze omgang met de tijd in een consumptieve cultuur. Damon, 2003.

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Leunissen, P. J. J. Gevolgen van veranderende tijdsbesteding voor de detailhandel. Hoofdbedrijfschap Detailhandel, 1998.

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Zukin, Sharon. Point of purchase: How shopping changed American culture. Routledge, 2004.

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Zukin, Sharon. Point of purchase: How shopping changed American culture. Routledge, 2003.

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Rachel, Morello-Frosch, Zavestoski Stephen, and Contested Illnesses Research Group, eds. Contested illnesses: Citizens, science, and health social movements. University of California Press, 2012.

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Goodall, Chris. How to live a low-carbon life: The individual's guide to tackling climate change. 2nd ed. Earthscan, 2010.

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Morrell, Susanne. 30 ways in 30 days: UNEP : inspiring action towards a low carbon, climate resilient future. Edited by United Nations Environment Programme. UNEP, 2010.

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Goodall, Chris. How to live a low-carbon life: The individual's guide to tackling climate change. 2nd ed. Earthscan, 2010.

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Lunds universitet. Centrum för öst- och sydöstasienstudier, ed. The consumer citizen in contemporary China. Centre for East and South-East Asian Studies, Lund University, 2005.

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Book chapters on the topic "Social-consumer channel"

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Octafiola, Ulyma Adventsia, and Elevita Yuliati. "Elaboration Likelihood Model in Marketing Communication Through Social Media for Tourism in Indonesia." In Proceedings of the 19th International Symposium on Management (INSYMA 2022). Atlantis Press International BV, 2022. http://dx.doi.org/10.2991/978-94-6463-008-4_118.

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AbstractTourism is considered one important sector of Indonesia’s development, and the government has launched ‘Five Super Priority Tourism Destinations’ to enhance the industry; however, the pandemic has decreased the number of foreign tourists, and the limitation to travel abroad actually creates an opportunity to increase domestic tourist visits to these destinations. As social media nowadays has become an important channel in marketing communication in this sector due to its visual representation, this research aims to investigate the persuasion process through social media content to give
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Kuo, Hsiao-Ching. "The Effect of Social Influence on Consumer Regret." In Marketing Dynamism & Sustainability: Things Change, Things Stay the Same… Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-10912-1_212.

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Ye, Christine, John Peloza, and J. Joseph Cronin. "How Corporate Social Responsibility Impacts Consumer Adoption of Nutrition Information." In Marketing Dynamism & Sustainability: Things Change, Things Stay the Same… Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-10912-1_162.

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Isenhour, Cindy. "When “gestures of change” demand policy support." In Social Change and the Coming of Post-Consumer Society. Routledge, 2017. http://dx.doi.org/10.4324/9781315630168-10.

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Røpke, Inge. "Finance." In Social Change and the Coming of Post-Consumer Society. Routledge, 2017. http://dx.doi.org/10.4324/9781315630168-11.

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Hayden, Anders, and Jeffrey Wilson. "“Beyond-GDP” indicators." In Social Change and the Coming of Post-Consumer Society. Routledge, 2017. http://dx.doi.org/10.4324/9781315630168-12.

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Loorbach, Derk A. "Consumption, governance, and transitions." In Social Change and the Coming of Post-Consumer Society. Routledge, 2017. http://dx.doi.org/10.4324/9781315630168-13.

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Vergragt, Philip J., Maurie J. Cohen, and Halina Szejnwald Brown. "Conclusion and outlook." In Social Change and the Coming of Post-Consumer Society. Routledge, 2017. http://dx.doi.org/10.4324/9781315630168-15.

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Brown, Halina Szejnwald, Philip J. Vergragt, and Maurie J. Cohen. "Introduction." In Social Change and the Coming of Post-Consumer Society. Routledge, 2017. http://dx.doi.org/10.4324/9781315630168-2.

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Schor, Juliet B., and Robert Wengronowitz. "The new sharing economy." In Social Change and the Coming of Post-Consumer Society. Routledge, 2017. http://dx.doi.org/10.4324/9781315630168-4.

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Conference papers on the topic "Social-consumer channel"

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Marinković, Veljko, Biljana Chroneos Krasavac, and Jovana Lazarević. "CURRENT TRENDS IN THE POST-COVID-19 CONSUMER BEHAVIOR." In Eighth International Scientific Conference Contemporary Issues in Economics, Business and Management [EBM 2024]. Faculty of Economics, Kragujevac, 2025. https://doi.org/10.46793/ebm24.109m.

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The COVID-19 pandemic caused significant changes in consumer behavior. Consumers exhibit new or adapted habits in the post-pandemic period compared to the period before or during the pandemic. Additionally, some old habits have strengthened under the influence of the pandemic. Hence, this paper aims to describe several trends in consumer behavior following the pandemic and highlights differences between the pandemic and the post-pandemic period regarding observed trends. In other words, the paper focuses on trends in consumer behavior that were either established or further encouraged by the p
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Choon, Kwai Mui, and Tong Ming Lim. "A Critical Review on Impression Rate and Pattern on Social Media Sites." In International Conference on Digital Transformation and Applications (ICDXA 2020). Tunku Abdul Rahman University College, 2020. http://dx.doi.org/10.56453/icdxa.2020.1003.

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Social media interaction continues affecting consumer opinion of a product, so social media marketing has become the most accessible marketing channel for brands to reach their business’ target market, product promotion, make a sale or spread brand awareness. This paper is to critically review past research works on the impact of impressions on social media marketing and highlight gaps found. There are limited studies available on the impact of the impression rate on brand awareness through social media marketing/advertising. By using a systematic literature review, this paper contributes to s
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Laís Novaes Pillar de Oliveira Castro, Laís Novaes Pillar de Oliveira Castro, Túlio Baita dos Reis Túlio Baita dos Reis, Laylla Alves Rodrigues Manhães Laylla Alves Rodrigues Manhães, and Marco Aurélio da Cunha Soares Neto Marco Aurélio da Cunha Soares Neto. "Model for investigation of the new consumption normal caused by the COVID-19 pandemic –a perspective of the Campos dos Goytacazes market." In 7th International Congress on Scientific Knowledge. Perspectivas Online: Humanas e Sociais Aplicadas, 2021. http://dx.doi.org/10.25242/8876113220212423.

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The population's consumption behavior in general has been changing over the years, as a result of several factors, such as increased market competitiveness, high supply of products and services, technological advances and macro-environmental factors. Considering that the factors caused by the macro environment are uncontrollable variables and exert force on the entire micro environment such as companies, consumers, suppliers and competitors. This reality requires companies to be constantly aware of all changes in the market to adapt and promote new strategies in order to meet consumer demands.
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Васильева, Ж. В. "Digital transformations of the visual image of the representatives of generation Z." In Современное социально-гуманитарное образование: векторы развития в год науки и технологий: материалы VI международной конференции (г. Москва, МПГУ, 22–23 апреля 2021 г.). Crossref, 2021. http://dx.doi.org/10.37492/etno.2021.81.37.068.

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в современном социокультурном пространстве наиболее востребованным медиаканалом выступает интернет, транслирующий визуальные вестиментарные коды молодому потребителю. Цифровая реальность оперативно распространяет актуальный fashion-контент посредством социальных сетей, воспринимаемых в качестве источника передачи информации поколением Z. Специфика его мировоззрения характеризуется активной коммуникацией с брендами и потреблением цифрового fashion-продукта. Задачей данной статьи выступает анализ цифровой трансформации визуального образа generation Z, цифровых технологий приобретения реальной од
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Marrone, Teresa, and Pierpaolo Testa. "Brand algorithms and social engagement in digital era." In 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1002562.

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The world we live in today is pervaded by digital, the net is increasingly present and mixes the dimensions of the physical and the virtual, changing the way we understand, decide and evaluate things and also the way we do business. Artificial intelligence (AI) and related technologies are transforming the way we think and do marketing and the way companies relate to consumers and society.Internet has assumed a key role in nurturing innovation within business ecosystems. AI, big data and Internet of things (IoT) are key drivers of the current revolution in the way of communicating and relating
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Neagu, Anamaria, Bujor ionel Pavaloiu, Ioana raluca Guica, Liviu mihail Mateescu, and George Dragoi. "THE USE OF SOCIAL MEDIA MARKETING IN HIGHER EDUCATION ENROLLMENT, A ROMANIAN PERSPECTIVE." In eLSE 2020. University Publishing House, 2020. http://dx.doi.org/10.12753/2066-026x-20-073.

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The present paper represents an introspection into the world of social media marketing (SMM) with focus on higher education institutions (HEI). The continuous expansion of social media allows universities to move closer to the millennial generation. Since education is about acquiring knowledge, transferring information, and professional development all of them being subject of the individual evaluation of the student, traditional marketing channels are not enough. Spreading flyers, printing brochures, web-sites, or word of mouth (WOM) are examples of promotional instruments that have been used
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Timokhina, Galina. "SPECIFICS OF MARKETING CHANNEL�S USED FOR CONSUMER ENGAGEMENT ON MARKETS WITH LIMITED ACCESS TO CONSUMER INFORMATION." In 5th SGEM International Multidisciplinary Scientific Conferences on SOCIAL SCIENCES and ARTS SGEM2018. STEF92 Technology, 2018. http://dx.doi.org/10.5593/sgemsocial2018/1.5/s05.112.

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Granato Ferreira Campos, Arthur, Ítalo Trindade Rosário Pessanha, Caio Leite Quitete, et al. "Application of digital content marketing strategies to engage engineering students on social networks." In 7th International Congress on Scientific Knowledge. Exatas & Engenharias, 2021. http://dx.doi.org/10.25242/885x331120212345.

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With the popularization of internet access and smartphones, people spend much of their time accessing content through their cell phones. In this context, the way in which the individual interacts with organizations has also been changing significantly: the figure of the active consumer, who shares content and engages with brands, emerges. This work aimed to analyze different types of content as tools for engaging and creating an audience formed by engineering students. The initial stage of the methodology consisted of defining the target audience. After that, the brand was created, a logo was
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Pollak, Frantisek, Peter Markovic, and Michal Konecny. "Analysis of Selected Characteristics of e-Consumer Behavior of Czechs During the First Wave of the COVID-19 Pandemic." In Values, Competencies and Changes in Organizations. University of Maribor Press, 2021. http://dx.doi.org/10.18690/978-961-286-442-2.53.

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The paper is devoted to the analysis of the selected aspects of e-consumer behavior. Specifically, to the application of innovative methods of evaluating customer interactions within the environment of the virtual social network Facebook. From the point of view of the actual implementation of presented research, the activity of customer tribes of the five largest e-commerce entities in the Czech virtual market was analyzed and evaluated. The data needed to process the analysis were collected during the first state of emergency declared in the Czech Republic in connection with the COVID-19 pand
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Nemeth, Andras Oliver, and Eszter Szabo-Bakos. "The Effects Of Uncertainties In The Pension System On Economic Welfare." In 37th ECMS International Conference on Modelling and Simulation. ECMS, 2023. http://dx.doi.org/10.7148/2023-0071.

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We examine the welfare effects of uncertainty caused by the possibility of changes in the parameters of the pension system by comparing how the steady states of our OLG model differ if the consumers are aware of a changed parameter at the beginning of the first period of their life (i.e., when they start working), or only at the beginning of the second period. Our analysis includes three policy changes (increased retirement age, increased social security contribution, decreased replacement ratio), and in all three cases we find that a sudden, unexpected change decreases the lifetime utility of
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Reports on the topic "Social-consumer channel"

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Odobetska, Iryna. ADAPTING REGIONAL TELEVISION CONTENT TO THE FORMAT OF SOCIAL NETWORKS (ON THE EXAMPLE OF THE VITA TV CHANNEL). Ivan Franko National University of Lviv, 2024. http://dx.doi.org/10.30970/vjo.2024.54-55.12163.

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The article examines the peculiarities of the regional media and the specifics of creating the content of the TV channel’s social networks. The prerequisites for the need to distribute TV content in modern forms of the virtual environment are provided. Ukraine is actively implementing digital technologies in television, which leads to the improvement of the quality and diversity of local media, as a result of which regional television becomes more flexible, interactive and adaptive to changes in consumer preferences and technological capabilities. The growing popularity of social media is bein
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Balandina, Nadiya. STRUCTURE OF MEDIAENVIRONMENT THROUGH THE PRISM OF LEXICAL INNOVATIONS. Ivan Franko National University of Lviv, 2024. http://dx.doi.org/10.30970/vjo.2024.54-55.12167.

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Using theoretical and empirical methods, this paper proves that the modern mediaenvironment is a complex configuration made by the material and the virtual components and is reflected in the language in various ways. Innovative lexis with the component media and its systematization has become the key to understanding the mediareality, in particular, detecting the constituent elements of the structure of the mediatized environment. In total, 455 lexemes chosen from the Ukrainian dictionaries, academic publications, and the results provided by Google search engine have been analyzed. The systema
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Østergaard, Sigrid, and Jessica Aschemann-Witzel. SAVING THE WORLD, ONE PLATE AT A TIME? Aarhus University, 2025. https://doi.org/10.7146/aul.549.

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The PlantPro project aimed at researching the acceleration of an efficient green consumer behaviour transition in the food sector, with a major focus on more plant-rich diets. It is a research project funded by Innovation Fund Denmark which ran from the first of April, 2021 to December, 2024. Social scientists focusing on the food sector from three Danish universities, including Aarhus University, Copenhagen Business School, and the University of Copenhagen, collaborated with 16 partners – sector representatives from large and small companies, retailers, NGO´s, think tanks, and network organis
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Nava Marron, Sofia Gabrielle. Exploring Gender Stereotypes in Alcohol Marketing Across Decades. Florida International University, 2025. https://doi.org/10.25148/fiuurj.3.1.11.

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This study examines the evolution of gender stereotypes and emerging gender roles in alcohol marketing over the past century, with a distinctive methodological approach, analyzing advertisements spanning 100 years. By incorporating LGBTQ+ representations alongside traditional gender portrayals, this research provides a comprehensive historical perspective on how advertising strategies have shaped and responded to societal changes. The study employs a detailed content analysis of alcohol advertisements from the 1920s to the present, focusing on emotional appeal, projected values, geographic tar
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Demchenko, Dmytro. DEMASSIFICATION OF SOCIAL PROCESSES IN THE CONTEXT OF DIGITAL COMMUNICATION (TO THE PROBLEM OF THE DICHOTOMY OF “ELITE-MASS” AS A POLITICAL COMMUNICATION PARADOX). Ivan Franko National University of Lviv, 2024. http://dx.doi.org/10.30970/vjo.2024.54-55.12171.

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The article aims to analyze a complicated process of the society’s main components – elite, mass communication, and masses – in their interaction and interdependence from the historical perspective. Due to industrialization and modernization of the life quality, the social life changes radically, and the essence of every component of the society changes as well. The elite loses its dynastic character. The media stop to play the role of a mediator taking on the obligations of a collective agitator and propagandist, and the mass stops to be cloth for wiping shoes. It starts to form a mass audien
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strauss, Bernhard, Samuel Short, and Pantea Lotfian. The Evolution of personalised nutrition. Food Standards Agency, 2023. http://dx.doi.org/10.46756/sci.fsa.ean605.

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Health and wellbeing and susceptibility to disease are causally linked to food and nutrition intake, an observation that has informed dietary advice for centuries. However, physiological response to different food types varies greatly by individual, meaning that a “one size fits all” approach to nutritional advice may be inadequate to ensure optimum health outcomes. Personalised nutrition (PN) services, operating at the intersection between health advisory, the wellness sector, and the food system, seek to address this through individualised targeted dietary advice focused on achieving lasting
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for Social Science, Advisory Commitee. The impact of climate change on consumer food behaviours: Identification of potential trends and impacts. Food Standards Agency, 2022. http://dx.doi.org/10.46756/sci.fsa.icl350.

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The Advisory Committee on Social Sciences (ACSS) was established by the Food Standards Agency (FSA) to bring social science expertise to the Agency’s pursuit of food safety, food authenticity, and regulatory excellence. In fulfilling its remit, the Agency needs advice from a wide range of expertise, and this includes insights from disciplines such as behavioural science and economics as much as from the medical, agricultural, and animal health domains. It is crucial to understand how we as consumers, as well as the industries that feed us, might adapt our behaviours, perceive risks or alter ou
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Lunn, Pete, Marek Bohacek, Jason Somerville, Áine Ní Choisdealbha, and Féidhlim McGowan. PRICE Lab: An Investigation of Consumers’ Capabilities with Complex Products. ESRI, 2016. https://doi.org/10.26504/bkmnext306.

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Executive Summary This report describes a series of experiments carried out by PRICE Lab, a research programme at the Economic and Social Research Institute (ESRI) jointly funded by the Central Bank of Ireland, the Commission for Energy Regulation, the Competition and Consumer Protection Commission and the Commission for Communications Regulation. The experiments were conducted with samples of Irish consumers aged 18-70 years and were designed to answer the following general research question: At what point do products become too complex for consumers to choose accurately between the good ones
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COVID-19 consumer tracker survey Summary report (Waves 1 – 19). Food Standards Agency, 2022. http://dx.doi.org/10.46756/sci.fsa.gnu416.

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The Food Standards Agency commissioned social research to develop its evidence base on issues affecting consumers and businesses in order to inform its COVID-19 response. The COVID-19 consumer tracker ran for 19 months (19 waves) from April 2020 to October 2021, resulting in three reports (waves 1-5, 1-12 and 1-19). The monthly tracker was intended to understand consumers’ concerns around food insecurity and their experience of food unavailability, to understand and observe food behaviours that put consumers health and safety at risk and to understand the pattern and changes in food consumptio
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Valuing FSA Research and Development. Food Standards Agency, 2021. http://dx.doi.org/10.46756/sci.fsa.wyo220.

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We fund research and development across a broad spectrum of areas aimed at improving public health and consumer confidence and developing more flexible approaches to regulation that deliver effective assurance. The intended benefits from our funded research can be hard to measure and attribute, such as new food safety standards which may lead to positive social change. Previous attempts to assess the benefits delivered by our research have met with limited success, and our own review of the literature concluded that none of the published valuation methodologies met our need. This project was c
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