Journal articles on the topic 'Steiner (Firm)'

The purpose of this research to estimates a simultaneous equations model with Tobin’s Q (firm value), managerial ownership and debt policy jointly determined within the system. This research is based on the pre¬vious¬ research by Chen and Steiner (2000), which found that managerial ownership tobe a significant and positive determinant of the level Tobin’s Q. Chen and Steiner (1999) observed evidence of subtituons-monitoring effects between managerial ownership and debt policy.The research is focused on manufacturing companies listed in BEJ for periode 1999-2002.The method of data collection is done by using pooling method and give 151 firm year observation.This research uses a non linear simultaneous equation methodology with use the statistical method two stage least square. The result of research provides empirical evidence : First, that managerial ownership has a non linear relation with Tobin’s Q (we find support for both an alignmenteffect and an entrenchment effectin the relationship between managerial ownership and Tobin’s Q. second, The result supports the argument that managerial ownership helps to resolve the agency conflicts between stock holder and manager. The result also indicate that there is not subtitu¬ta¬bi¬li¬ty between debt and managerial ownership.

The purpose of this research to examine how managerial ownership relate to risk taking, debt policy and dividend policy. This research is based on the previous research by Chen and Steiner (1999), which found that risk tobe a significant and positive determinant of the level managerial ownership while managerial ownership is also significant and positive determinant of the level of risk. Chen and Steiner observed evidence of subtituons-monitoring effects between managerial ownership and debt policy, managerial ownership and dividend policy, and between managerial ownership and institutional ownership. The research is focused on manufacturing companies listed in BEJ for periode 1993-1996.The method of data collection is done by using pooling method and give 103 firm year observation. This research uses a non linear simultaneous equation methodology with use the statistical method two stage least square. The result of this research shows that risk tobe a significant and negative determinant of the level of managerial ownership while managerial ownership is also significant and negative determinant of the level of risk. The result not supports the argument that managerial ownership helps to resolve the agency conflicts between stock holder and manager. The result also indicate that there is not subtitutability between debt and managerial ownership dan between dividend and managerial ownership, but this research evidence of subtitutions-monitoring effect between managerial ownership and institutional ownership.

At forty-three minutes long, The Great Ecstasy of the Woodcarver Steiner (1974) narrowly fulfills the forty-minute requirement of feature length. This duration places the film as Werner Herzogs third feature-length documentary out of the current total of twenty-eight. The film was initially aired on television in West Germany as part of an hour-long episodic sports series. It follows Walter Steiner, the world champion ski jumper, as he practices for and then participates in a competition in Yugoslavia. Visually, the film unfolds on the steep, snowy slopes. The narrative, however, is created from three voices: Steiner himself, Herzogs voice-over, and finally, at the mandate of the West German Television Station, Herzog as an on-camera reporter (Cronin 117). In the film, he waits at the slope of the mountain to see how Steiners jump unfolds, but the Herzog in the studio already knows the result. The shift of forcing an additional voice has pushed the comparably omniscient voice-over further into the subjective mode so there can be a differentiation between the two different voices.

AbstractIn many histories of American film music, Max Steiner's score forKing Kong(1933) marks a new era by establishing norms in original, symphonic underscoring that would dominate Hollywood for decades.Kong's reign, however, eclipses diverse approaches to underscoring practiced at studios before and after its release. In this study, I compare the methods of Max Steiner at RKO and Nathaniel Finston at Paramount to show how both influenced film music implementation and discourse in the years leading up toKong. Steeped in the practices of silent cinema, Finston championed collaborative scoring and the use of preexistent music in films likeFighting Caravans(1931). Steiner preferred to compose alone and placed music strategically to delineate narrative space in films, as inSymphony of Six Million(1932), a technique he adapted for mediating exotic encounters in island adventure films precedingKong. Although press accounts and production materials show that Steiner and Finston's methods proved resilient in subsequent years,Kong's canonic status has marginalized Finston's role and threatens to misdirect appraisals of Steiner's other work. Considering Finston's practices at Paramount alongside Steiner's pre-Kongscores at RKO illuminates the limitations of using onlyKongas a model, and shows that Finston's perspective on film scoring in the early 1930s provides a corrective balance for understanding film musicians’ work before and afterKong.

We study coercive institutional pressures as an impetus for firms to reposition across intraindustry boundaries. Integrating the literatures on strategic repositioning and submarkets, we predict that firms respond to regulations limiting the profitability of a submarket by repositioning and shifting demand to proximate, unregulated submarkets within the industry. We expect repositioning to be more pronounced for firms with greater ability to shift demand across submarkets. Evidence from pharmaceutical firms’ responses to partial price regulation in India supports our hypotheses. Repositioning firms increase prices and sales in the unregulated submarket, consistent with a Dorfman–Steiner-type model of endogenous and costly demand shifting toward the unregulated submarket. We contribute to the literature on strategic repositioning and highlight challenges of regulating industries with internal boundaries and insulated niches.

This article describes the fire blight prediction model Maryblyt, developed by Steiner and Lightner, and its recent release in the first Windows-compatible version. A brief discussion of the biological basis for the model is provided, including its integrated use of multiple cumulative heat unit “clocks.” Furthermore, we describe the recent release of Maryblyt v. 7 for Windows, which is available for free. Accepted for publication 1 December 2009. Published 15 March 2010.

OBJECTIVE Surgery within the cavernous sinus (CS) remains a controversial topic because of the delicate and complex anatomy. The risk also varies with tumor consistency. Softer tumors such as pituitary adenomas are more likely to be surgically treated, while firm tumors such as meningiomas are often treated with radiosurgery. However, a wide range of pathologies that can involve the CS are amenable to surgery. The authors describe and analyze their results using endonasal endoscopic “medial-to-lateral” approaches for nonadenomatous, nonmeningeal tumors, in relation to the degree of invasion within the CS. METHODS A prospectively acquired database of consecutive endoscopic approaches for tumors with verified intraoperative CS invasion was reviewed. Pituitary adenomas and meningiomas were excluded. Degree of invasion of the CS was classified using the Knosp-Steiner (KS) grading system as well as the percentage of cavernous carotid artery (CCA) encasement. Extent of resection of the entire tumor and of the CS component was assessed by independent neuroradiologists using volumetric measurements of the pre- and postoperative MRI studies. Demographic data and complications were noted. RESULTS Fifteen patients (mean age 51.1 years who received endoscopic surgery between 2007 and 2013 met the selection criteria. There were 11 malignant tumors, including chordoma, chondrosarcoma, hemangiopericytoma, lymphoma, and metastatic cancer, and 4 benign tumors, including 3 cavernous hemangiomas and 1 dermoid. All cases were discussed before treatment in a tumor board. Adjuvant treatment options included chemotherapy and radiotherapy. The mean pre- and postoperative tumor volumes were 12.74 ml and 3.86 ml. Gross-total resection (GTR; ie, resection greater than 95%) was the goal in 13 cases and was achieved in 6 patients (46%) while in addition 5 patients had a greater than 80% resection. Gross-total resection in the CS was accomplished in 55% of the tumors with KS Grades 1–2 and in 16.6% of the tumors with KS grades 3–4, respectively. Likewise, GTR was accomplished in 55% of the tumors with CCA encasement under 75% and in 14.3% of the lesions with CCA encasement over 75%, irrespective of tumor volume and underlying pathology. There were 18 preexisting cranial neuropathies involving cranial nerves III–VI, of which 9 fully resolved, 4 improved, and 3 remained unchanged; 2 of these worsened with tumor recurrence. Surgical complications included 1 transient new cranial nerve VI palsy associated with Horner's syndrome and 1 case of panhypopituitarism. There were no postoperative CSF leaks and no infections. The mean extended follow-up was 34.4 months. CONCLUSIONS Endonasal endoscopic approaches can play a role in the management of nonmeningeal, nonadenomatous tumors invading the CS, either through biopsy, debulking, or GTR. An advantage of this method is the relief of preexisting cranial neuropathies with low risk for new neurological deficit. Extent of resection within the CS varies with KS grade and degree of carotid encasement irrespective of the underlying pathology. The goals of surgery should be clearly established preoperatively in consultation with radiation and medical oncologists.

This article describes updates found in Version 7.1 of the fire blight prediction model Maryblyt, originally developed by Paul Steiner and Gary Lightner. In addition, a brief history of the development of the Maryblyt model is given. The article ends with examples comparing the performance of Version 7.1 to Version 4.3c, the last version that was validated and released prior to its upgrade to Maryblyt 7.0 for Windows. We show that Version 7.1 provides results nearly identical to the previously validated DOS version 4.x. Accepted 22 December 2014. Published 27 January 2015.

FQ Columnist Caetlin Benson-Allott explores the complex ethical dimensions of Free Solo, Elizabeth Chai Vasarhelyi and Jimmy Chin's Oscar-winning documentary about Alex Honnold's death-defying “free solo” climb of El Capitan, Yosemite's legendary three-thousand-foot granite cliff. Benson-Allott asks how our understanding that Honnold could die on camera, a probability that the film reflexively acknowledges, violates the spectatorial contract that exists between films and their audiences. She also probes the gendered strategies employed by Free Solo's in its representation of risk, which she discusses in comparison to other documentaries, including Werner Herzog's Grizzly Man and The Great Ecstasy of Woodcarver Steiner.

The Holocaust was and remains a central trauma in Israel’s collective memory. For many years, the perception was that a humorous approach to the Holocaust might threaten the sanctity of its memory. Official agents of the Holocaust memory continue to believe in this approach, but since the 1990s, a new unofficial path of memory began taking shape in tandem with it. It is an alternative and subversive path that seeks to remember – but differently. In the last decade, YouTube has become a major cultural field including new humorous representations and images of the Holocaust. The article analyses a virtual phenomenon – “Hitler Rants” (or “Hitler Reacts”) parodies in Hebrew. These are internet memes in which surfers take a scene from the German film Downfall (Oliver Hirschbiegel 2004), showing Hitler ranting at his staff as the end of WWII approaches, and they add parodic subtitles in which Hitler rants about completely different things – current affairs and pesky little details. The incompatibilities between the visuals, the German screaming, and the subtitles turn Hitler into a ludicrous individual. The article objects to the notion that views the parodies as “cheapening” the Holocaust, and rather claims that they underscore humour’s role as a defence mechanism. Israelis, who live in a society in which the Holocaust memory is intensive and creates constant anxiety, seek to lessen reactions of tension and anxiety, even for a few minutes, and they do so through humour.

A recognized problem when searching for primeval galaxies at cosmological distances is a definition of a firm selection criterion (alternative to a direct but extremely time-demanding measure of z) to single out high-redshift candidates from the plethora of other more or less peculiar objects (i.e. AGN, starburst galaxies etc.) at lower distances.The case of the HST “Deep Field” (HDF) observations (Williams et al. 1996) is especially relevant in this regard as galaxies up to z = 3.2 have been detected in the field (Steidel et al. 1996).

AbstractThe paucity of sources documenting the role of Indians in the nineteenth-century British imperial engagement with Afghanistan has resulted in significant lacunae within later cultural artefacts documenting the period. The South Asians who formed the bulk of British expeditionary forces in the first Anglo-Afghan war (1837–1842) were, however, indispensable as cultural intermediaries, translating little-studied Afghan languages into patterns of South Asian speech that had become familiar to colonial officials through a gradual and ongoing process of exposure in India proper and, in the presence of comprador agents, beyond. For English-language authors writing in the aftermath of the traumatic retreat of the British army from Afghanistan in 1842, British India and its subject populations provided a convenient and long-established set of topoi through which to produce convincingly authentic representations of Afghanistan as an exotic and alien ‘mythic space’. Following George Steiner and Richard Slotkin, this article argues that the narrative memorials to the first Anglo-Afghan War become possible only through the activation of a particular set of stable, yet portable, South Asian literary figures which stand in for Afghanistan itself.

The related Report by Sijen et al. was retracted on 19 November 2020. See Retraction.The effector molecules in RNA interference (RNAi) are small interfering RNAs (siRNAs). The initial population of "primary" siRNAs, ~22 nucleotides in length with 5′-monophosphates groups, is generated by the Dicer nuclease. Amplification and "spreading" of the initial trigger population are thought to contribute to strength of the RNAi response in a number of systems and involve an RNA-dependent RNA polymerase (RDRP) (see the Perspective by Baulcombe). To investigate the nature of this secondary response, Pak and Fire and Sijen et al. analyzed the course of an experimentally induced RNAi reaction in the nematode worm Caenorhabditis elegans and also examined endogenous small RNAs. They found distinct populations of "secondary" siRNAs that are antisense to the messenger RNA target, that have a di- or triphosphate moiety at their 5′ ends, and that may map both upstream and downstream of the original dsRNA trigger. Primary siRNAs do not appear to act as primers for RdRP but rather guide RdRP to targeted messages for the de novo synthesis of secondary siRNAs that further boost the RNAi response.J. Pak, A. Fire, Distinct populations of primary and secondary effectors during RNAi in C. elegans. Science315, 241-244 (2007). [Abstract][Full Text]T. Sijen, F. A. Steiner, K. L. Thijssen, R. H. A. Plasterk, Secondary siRNAs result from unprimed RNA synthesis and form a distinct class. Science315, 244-247 (2007). [Abstract][Full Text]D. C. Baulcombe, Amplified silencing. Science315, 199-200 (2007). [Summary][Full Text]

AbstractThis Willi Steiner Memorial Lecture 2015, delivered by Professor Stephen Mayson2, explores the commercial evolution of law as a business, and draws attention to the disconnect between this development and continuing significant unmet need for legal services and prohibitively high fees for consumers and small businesses. The evolution is therefore supposed to be far from complete, and is hampered by the broken business model of law firms. A further shortcoming is the regulatory framework for legal services. Although this, too, has evolved in recent years with the introduction of the Legal Services Act 2007, the framework is nevertheless built on the still-complex and limiting structure of reserved activities, regulatory objectives and prescriptive detail. The author then explores the implications for information professionals, and highlights the opportunities for them to contribute to the development of ‘knowing management’, to the better education and training of legal practitioners, to helping them and their organisations address greater complexity and fluidity in regulation, and to harnessing market and client intelligence to improve the quality and relevance of legal services and the value of client relationships. The themes of cooperation, collaboration and connectivity underpin all of these opportunities, and contribute to the possibility of shaping and re-forming the role of the information professional in the 21st century.

Spurder Steine (Trail of Stones) is probably the best-known of the approximately two dozen East German films that were banned by state officials. Combining epic proportions with subversive humor, the picture still retains the ability to fascinate and amuse audiences well over three decades after its completion in 1966. In one scene, its most arresting protagonist, the foreman Balla, leads his small band of carpenters across the Iunar landscape of the chemical plant under construction, where the film is set. As martial music blares in the background, the “Ballas,” conspicuously dressed in the black corduroy suits traditionally associated with their trade in Germany, march against a sea of humanity streaming toward a political rally. They rudely shove people out of their way, grope women, and chug beer. Over a loudspeaker, the Communist functionary leading the rally proclaims, “We are already building the road leading into a bright future.” In response, Balla remarks to his cronies, “They comfort you with the future like the priests with the hereafter, but by the time you get there, you're already dead.”

One of the most curiously overlooked publishing phenomena of the 1950s was the appearance of the comic book Mad in October 1952 which “burst forth full blown from nowhere on an unsuspecting comic book reading public” into the midst of the domestic Cold War. In 1959 Newsweek observed that “Mad each month sticks a sharp-pronged fork into some part of the social anatomy” while Gloria Steinem recalled: “There was a spirit of satire and irreverence in Mad that was very important, and it was the only place you could find it in the '50s.” And even Marshall McLuhan considered Mad worthy of mention in his influential study, Understanding Media. Noting its “sudden eminence,” he attributed this to its “ludicrous and cool replay of the forms of the hot media of photo, radio, and film.” Surprisingly, very little attention has been paid towards Mad beyond its own retrospective publications, one book, and several short articles. This is unfortunate since the comic provides a sharply satiric, yet extremely perceptive insight into many aspects of Cold War America during the 1950s. Furthermore, as I shall argue, those who wrote and drew for Mad formed an alternative New York intellectual circle to that which is commonly written about. Mad's critique of America was far more effective and devastating than their better-known counterparts and consequently, Mad deserves credit as one of the sources of the counterculture of the 1960s.

Zusammenfassung Hintergrund Die Digitalisierung des Gesundheitswesens führt zu veränderten Prozessen und neuen Anforderungen. Dazu parallel, aufgrund des demografischen Wandels, steigen die gesellschaftliche Bedeutung der Pflege und damit die Erwartungen an den Einsatz von Technologie für die Gesundheitsversorgung. Neben einigen futuristisch anmutenden Ansätzen technischer Lösungen, ist ein Tablet zur Nutzung in der Biografiearbeit ein bereits tatsächlich eingesetztes Gerät. Ziel Diese Arbeit geht der Frage nach, wie Betreuungskräfte von Menschen mit Demenz ein Tablet einschätzen, dass sie bereits regulär für die Biografiearbeit einsetzen. Methode Es wurden teilstrukturierte Interviews durchgeführt und qualitativ interpretiert. Alle Betreuungseinrichtungen nutzten ein aus ihren eigenen Finanzmitteln gekauftes „Betreuertablet“ der Firma media4care. Ergebnisse Vier Betreuungskräfte in drei verschiedene Einrichtungen wurden interviewt. Mediale Inhalte auf dem Tablet in Form von Videos, Bildern und Musik werden in Einzel- und Gruppenbetreuung genutzt. Berichtet wird, dass der Einsatz des Tablets bei den Bewohnern als Erzählstimulus wirkt und die Biografien dadurch mit Informationen aus erster Hand angereichert werden konnten. Das Gerät wird in den Einrichtungen nicht als alleinige Beschäftigungsmöglichkeit, sondern als Ergänzung zum bisherigen Angebot gesehen. Die betreuenden Personen wünschen sich teilweise eine ruhigere Umgebung. Schlussfolgerungen Die Geräte wurden von den Befragten als für ihre Praxis tauglich wahrgenommen und wurde von den Bewohnern gut angenommen. Strukturierte intensive Schulungen zu dem Gerät fanden nicht statt, werden aber von allen Teilnehmenden gewünscht.

Abstract The presumably most important function of a corporation is the establishment and management of connections to customers, suppliers, investors, debtors and competitors. All these connections may produce profits or bear risks. Hence, the isolated inspection of a corporation (or also a sovereign) may be insufficient. Instead, the economic environment of a corporation and its connections should be included in its valuation. Usually, this is done via manual and hardly standardized processes with their associated large efforts. This article presents a new method to analyze business news and to build up a network of corporations based on business news. To this end, we search in news articles from Reuters and Bloomberg for corporation names or synonyms and assume a connection exists between two corporations if the corporations are mentioned together frequently. Based on these connections, we (1) build up a network for the S&P500 companies, (2) identify groups therein to validate the approach manually and (3) test, whether corporations with many connections and a particularly favorable position in the network receive better rating grades compared to corporations with fewer connections and an average network position. The latter is equivalent to the question of whether a corporation’s connections are a driver of the firm value. Moreover, we use the business news to measure a corporation’s publicity and sentiment, and relate these to the corporation’s rating as well. Our empirical results indicate that the network properties, the sentiment and the media attention are contained in respectively affect the rating grade. Hence, the incorporation of news in the firm valuation – as it is done by many financial institutions – is reasonable. The factors mentioned above increase the explanatory power of our regression model significantly. Since many corporations have sufficient news coverage for our approach but are not rated from a rating agency, and hence must be rated with internal models, our approach may support manual processes in financial institutions and reduce efforts and costs. Zusammenfassung Eine der zentralen aber oft unterschätzten Aufgaben von Unternehmen ist der Aufbau und die Pflege von Beziehungen zu Kunden, Lieferanten, Gläubigern, Investoren oder auch Konkurrenten, aus denen Profite und gegebenenfalls auch Risiken resultieren. Daher ist die isolierte Betrachtung eines Unternehmens (oder auch eines Staates) für dessen Bewertung oft nicht ausreichend. Stattdessen sollten das wirtschaftliche Umfeld eines Unternehmens und die Verbindungen eines Unternehmens direkt in dessen Bewertung einfließen. Deren zumeist qualitative, wenig standardisierte Analyse verursacht bei Kreditinstituten meist hohe Aufwände. Dieser Artikel beschreibt die Analyse von Unternehmensnachrichten und die Herleitung von Netzwerken dieser Unternehmen aus deren Unternehmensnachrichten. Hierzu suchen wir in Nachrichten von Reuters und Bloomberg nach Unternehmensnennungen und gehen von einer Verbindung zwischen zwei Unternehmen aus, wenn diese häufig in denselben Nachrichten genannt werden. Aufgrund dieser Verbindungen (1) erzeugen wir ein Netzwerk für die Unternehmen im S&P500, (2) identifizieren nicht-triviale Unternehmensgruppen und (3) testen, ob gut vernetzte Unternehmen eine bessere Bonitätsnote von den Ratingagenturen erhalten als weniger gut vernetzte Unternehmen. Letzteres ist gleichbedeutend mit der Fragestellung, ob eine gute, zentrale Positionierung eines Unternehmens in einem Netzwerk einen messbaren Mehrwert für das Unternehmen schafft, der sich im Rating niederschlägt. Darüber hinaus nutzen wir die Unternehmensnachrichten auch dazu um Kennzahlen abzuleiten, die die Aufmerksamkeit und die Stimmung der Nachrichtenlage unternehmensspezifisch messen und somit das wirtschaftliche Umfeld eines Unternehmens quantifizieren. Bezüglich dieser Kennzahlen überprüfen wir ebenfalls, ob sie einen messbaren Einfluss auf die Ratingnoten haben. Unsere Ergebnisse legen nah, dass sich sowohl Netzwerkeigenschaften als auch die Nachrichtenlage in der Bonitätseinschätzung niederschlagen. Diese Kennzahlen steigern den Erklärungsgrad unseres Shadow-Rating Modells erheblich. Da viele Unternehmen eine für unseren Ansatz hinreichende Nachrichtenabdeckung besitzen, aber kein Agenturrating, kann unser Ansatz besonders bei der Bewertung von Adressrisiken mit internen Modellen manuelle Prozesse ablösen und zu Effizienzsteigerungen führen. JEL Classification: G14, L14, D85

In the second decade of the 21st century Russian translation studies are receiving a fresh impetus. Amid attempts the culture-oriented translatology undertakes to disown principles of the linguistic approach that traces its origin to R. Jakobson’s works, Russian scholars are first and foremost keen on ensuring consistency with methodology of the Soviet and French Canadian school (J.-P. Vinay, J. Darbelnet, G. Mounin, Y. I. Retsker, A. V. Fedorov, E. G. Etkind, etc.) while revisiting existing approaches to translation and recognizing a huge impact the culture has on it. In our opinion, their goal is to develop some universally applicable paradigm, a sort of “framework” theory, that can explain an interaction of all old and new factors in an act of intercultural mediation by means of translation without casting doubt upon translation as such given it has been proving itself as a practice for many centuries. The focus of recent theoretical research is gradually shifted from linguistic reasoning per se towards an in-depth analysis of counterproductive ideas and factors of linguistic and literature studies approaches in the development of the Russian translatology (R. R. Chaykovskiy), discourse aspect of translation within the framework of a communication situation that allows of taking into account all formants of the latter, including the goal and strategy of translation as well as tactics of its implementation (V. V. Sdobnikov), analysis of the transition discourse in a self-organizing translation space forming the translator’s harmonious outlook aimed at harmonizing meanings of interacting languages and cultures (L. V. Kushnina), in-depth analysis of audiovisual translation peculiarities within the process-oriented translation approach that indisputably requires conveying an image-sense of the film dialogue (V. E. Gorshkova), representation of translation as a discourse and communication model facilitating creation of a discourse dossier as a basis for a translation strategy development as exemplified by an institutional discourse (T. A. Volkova), consideration of ways the verbal and cogitative process and translator’s understanding take their course in the mono- and cross-cultural communication (P. P. Dashinimaeva), development of a systemological transdisciplinary model of translation (N. K. Garbovskiy). All these studies implicitly or explicitly touch upon the hermeneutic aspect of translation, a deep philosophical rationale of which has been given in a monograph by E. N. Mishkurov who interprets it as “a hermeneutical turn” and undertakes a critical analysis of fundamental works by F. Schleiermacher, H.-G. Gadamer, W. Benjamin, G. Steiner, P. Ricoeur and other western philosophers as well those by Russian scholars. He postulates that, within a proposed hermeneutic paradigm of translation (HPT), a hermeneutic-translation methodological standard (HTMS) is created as a transdisciplinary interlingual “mental generative” model of translation mediation under the principle of “hermeneutic circle / hermeneutic spiral”. An “algorithm” of the model described as a standard one presupposes that there must be four stages in it: pre-understanding, understanding, interpretation and translator’s decision. The latter is regarded as a stage where phenomenological reduction of interpretation of meanings taking place at the three previous stages is completed. Thus, translations activity is a development and one of the forms of philosophical and hermeneutical treatment of discourse phenomena that considers interpretation as its main tool. E. N. Mishkurov believes that the use of the above mentioned standard allows us to take into account all classic and innovative translation models providing for a “discourse equivalent and pragmatically adequate” version when dealing with different types of texts, their genres, and particularly when translating contexts that cannot be re-expressed by means of regular translation correspondences. The author’s ideas are backed up by examples in Russian, English, French and Arabic.

List of abstacts and authors:1. Integrating the art and science of psychiatryEugene Allers2. Chronic pain as a predictor of outcome in an inpatient Psychiatric populationEugene Allers and Gerhard Grundling3. Recent advances in social phobiaChrister Allgulander4. Clinical management of patients with anxiety disordersChrister Allgulander5. Do elephants suffer from Schizophrenia? (Or do the Schizophrenias represent a disorder of self consciousness?) A Southern African perspectiveSean Exner Baumann6. Long term maintenance treatment of Bipolar Disorder: Preventing relapseCharles L. Bowden7. Predictors of response to treatments for Bipolar DisorderCharles L. Bowden8. Aids/HIV knowledge and high risk behaviour: A Geo-graphical comparison in a schizophrenia populationP Buckley, S van Vuuren, L Koen, J E Muller, C Seller, H Lategan, D J H Niehaus9. Does Marijuana make you go mad?David J Castle10. Understanding and management of Treatment Resistant SchizophreniaDavid J Castle11. Workshop on research and publishingDavid J Castle12. From victim to victor: Without a self-help bookBeatrix Jacqueline Coetzee13. The evaluation of the Gender Dysphoric patientFranco Colin14. Dissociation: A South African modelA M Dikobe, C K Mataboge, L M Motlana, B F Sokudela, C Kruger15. Designated smoking rooms...and other "Secret sins" of psychiatry: Tobacco cessation approaches in the severely mentally illCharl Els16. Dual diagnosis: Implications for treatment and prognosisCharl Els17. Body weight, glucose metabolism and the new generation antipsychoticsRobin Emsley18. Neurological abnormalities in first episode Schizophrenia: Temporal stability and clinical and outcome correlatesRobin Emsley, H Jadri Turner, Piet P Oosthuizen, Jonathan Carr19. Mythology of depressive illnesses among AfricansSenathi Fisha20. Substance use and High school dropoutAlan J. Flisher, Lorraine Townsend, Perpetual Chikobvu, Carl Lombard, Gary King21. Psychosis and Psychotic disordersA E Gangat 22. Vulnerability of individuals in a family system to develop a psychiatric disorderGerhard Grundling and Eugene Allers23. What does it Uberhaupt mean to "Integrate"?Jürgen Harms24. Research issues in South African child and adolescent psychiatryS M Hawkridge25. New religious movements and psychiatry: The Good NewsV H Hitzeroth26. The pregnant heroin addict: Integrating theory and practice in the development and provision of a service for this client groupV H Hitzeroth, L Kramer27. Autism spectrum disorderErick Hollander28. Recent advances and management in treatment resistanceEric Hollander29. Bipolar mixed statesM. Leigh Janet30. Profile of acute psychiatric inpatients tested for HIV - Helen Jospeh Hospital, JohannesburgA B R Janse van Rensburg31. ADHD - Using the art of film-making as an education mediumShabeer Ahmed Jeeva32. Treatment of adult ADHD co-morbiditiesShabeer Ahmed Jeeva33. Needs and services at ward one, Valkenberg HospitalDr J. A. Joska, Prof. A.J. Flisher34. Unanswered questions in the adequate treatment of depressionModerator: Dr Andre F JoubertExpert: Prof. Tony Hale35. Unanswered questions in treatment resistant depressionModerator: Dr Andre F JoubertExpert: Prof. Sidney Kennedy36. Are mentally ill people dangerous?Sen Z Kaliski37. The child custody circusSean Z. Kaliski38. The appropriatenes of certification of patients to psychiatric hospitalsV. N. Khanyile39. HIV/Aids Psychosocial responses and ethical dilemmasFred Kigozi40. Sex and PsychiatryB Levinson41. Violence and abuse in psychiatric in-patient institutions: A South African perspectiveMarilyn Lucas, John Weinkoove, Dean Stevenson42. Public health sector expenditure for mental health - A baseline study for South AfricaE N Madela-Mntla43. HIV in South Africa: Depression and CD4 countM Y H Moosa, F Y Jeenah44. Clinical strategies in dealing with treatment resistant schizophreniaPiet Oosthuizen, Dana Niehaus, Liezl Koen45. Buprenorphine/Naloxone maintenance in office practice: 18 months and 170 patients after the American releaseTed Parran Jr, Chris Adelman46. Integration of Pharmacotherapy for Opioid dependence into general psychiatric practice: Naltrexone, Methadone and Buprenorphine/ NaloxoneTed Parran47. Our African understanding of individulalism and communitarianismWillie Pienaar48. Healthy ageing and the prevention of DementiaFelix Potocnik, Susan van Rensburg, Christianne Bouwens49. Indigenous plants and methods used by traditional African healers for treatinf psychiatric patients in the Soutpansberg Area (Research was done in 1998)Ramovha Muvhango Rachel50. Symptom pattern & associated psychiatric disorders in subjects with possible & confirmed 22Q11 deletional syndromeJ.L. Roos, H.W. Pretorius, M. Karayiorgou51. Duration of antidepressant treatment: How long is long enough? How long is too longSteven P Roose52. A comparison study of early non-psychotic deviant behaviour in the first ten years of life, in Afrikaner patients with Schizophrenia, Schizo-affective disorder and Bipolar disorderMartin Scholtz, Melissa Janse van Rensburg, J. Louw Roos53. Treatment, treatment issues, and prevention of PTSD in women: An updateSoraya Seedat54. Fron neural networks to clinical practiceM Spitzer55. Opening keynote presentation: The art and science of PsychiatryM Spitzer56. The future of Pharmacotherapy for anxiety disordersDan J. Stein57. Neuropsychological deficits pre and post Electro Convulsive Therapy (ECT) thrice a week: A report of four casesUgash Subramaney, Yusuf Moosa58. Prevalence of and risk factors for Tradive Dyskinesia in a Xhosa population in the Eastern CapeDave Singler, Betty D. Patterson, Sandi Willows59. Eating disorders: Addictive disorders?Christopher Paul Szabo60. Ethical challenges and dilemmas of research in third world countriesGodfrey B. Tangwa61. The interface between Neurology and Psychiatry with specific focus on Somatoform dissociative disordersMichael Trimble62. Prevalence and correlates of depression and anxiety in doctors and teachersH Van der Bijl, P Oosthuizen63. Ingrid Jonker: A psychological analysisL. M. van der Merwe64. The strange world we live in, and the nature of the human subjectVasi van Deventer65. Art in psychiatry: Appendix or brain stem?C W van Staden66. Medical students on what "Soft skills" are about before and after curriculum reformC W van Staden, P M Joubert, A-M Bergh, G E Pickworth, W J Schurink, R R du Preez, J L Roos, C Kruger, S V Grey, B G Lindeque67. Attention deficit hyperactivity disorder (ADHD) - Medical management. Methylphenidate (Ritalin) or Atomoxetine (Strattera)Andre Venter68. A comprehensive guide to the treatment of adults with ADHDW J C Verbeeck69. Treatment of Insomnia: Stasis of the Art?G C Verster70. Are prisoners vulnerable research participants?Merryll Vorster71. Psychiatric disorders in the gymMerryl Vorster72. Ciprales: Effects on anxiety symptoms in Major Depressive DisorderBruce Lydiard

The purpose of this research to estimates a simultaneous equations model with Tobin’s Q (firm value), managerial ownership and debt policy jointly determined within the system. This research is based on the pre¬vious¬ research by Chen and Steiner (2000), which found that managerial ownership tobe a significant and positive determinant of the level Tobin’s Q. Chen and Steiner (1999) observed evidence of subtituons-monitoring effects between managerial ownership and debt policy.The research is focused on manufacturing companies listed in BEJ for periode 1999-2002.The method of data collection is done by using pooling method and give 151 firm year observation.This research uses a non linear simultaneous equation methodology with use the statistical method two stage least square. The result of research provides empirical evidence : First, that managerial ownership has a non linear relation with Tobin’s Q (we find support for both an alignmenteffect and an entrenchment effectin the relationship between managerial ownership and Tobin’s Q. second, The result supports the argument that managerial ownership helps to resolve the agency conflicts between stock holder and manager. The result also indicate that there is not subtitu¬ta¬bi¬li¬ty between debt and managerial ownership.

Max Steiner’s fanfare for Warner Brothers (WB), which was used to introduce most of the studio’s films during the years 1938–1955, is unique in that is does not have a clearly defined ending. Continuing directly into the opening title sequence, the fanfare leads to a wide variety of themes in different keys, meters, and tempos, and with quite different characters. The “pivotal event” that helps to set the tone for the rest of the film occurs right at the moment of the fanfare’s resolution. In this corpus study, we examine eighty-eight films scored by Steiner that use the WB fanfare, with a particular focus on harmonic and melodic resolutions at the fanfare’s point of arrival. We find that Steiner devised at least fifty-three different resolutions for the end of the fanfare—some of them quite surprising and dissonant. Each of these resolutions creates a different emotional effect, communicating to the listener what the genre and tone of the film might be. We also examine the function of the transitional music that is set in motion by the fanfare’s resolution and its connection with visual cues in the film.

ABWÄRMENUTZUNG | Die Nutzung von Abwärme in Industrieprozessen kann nennenswert dazu beitragen, die Energieeffizienz zu steigern und CO2-armen Strom zu erzeugen. Der Organic Rankine Cycle (ORC) bietet hierfür einen technologischen Ansatz zur Wandlung von Abwärme in Strom. Das nordbayerische Konsortium aus Universität Bayreuth, OTH Amberg-Weiden und der Firma Deprag beschäftigt sich seit nunmehr sieben Jahren erfolgreich mit der Entwicklung von ORC-Systemen und insbesondere von Mikroexpansionsturbinen im kleinen Leistungsbereich unter 50 kW elektrischer Leistung.

RESEÑA 1 de : de Quatrefages. Hommes fossiles et hommes sauvages. Eludes d´Anthropologie. París : Joan Michel Place, 1988. RESEÑA 2 de : Delporte, Henri. L'image des animaux dans l'art préhistorique. París : Picard Editeur, 1990. RESEÑA 3 de : Jimeno Martínez, A.; Fernández Moreno, J.J.; Gómez Barrera, J.A.; Galindo Ortizde, M.P. Arte paleolítico en la provincia de Soria. Valladolid : Junta de Castilla y León, 1990. RESEÑA 4 de : Huysecom, Eric. Fanfannyégéné I. Un abri sous-roche á occupation néolithique au Mali la fouille, le matériel archéologique, l'art rupestre. Sonderschriften des Frobenius. Wiesbaden : Franz Steiner Verlag, 1990. RESEÑA 5 de : Soria Lerma, Miguel; López Payer, Manuel G. El arte rupestre en el sureste de la Península Ibérica. La Carolina (Jaén), 1989. RESEÑA 6 de : Vallat, Monique Jannet. Était une fois la Cóte-d'Or ... 20 ans de recherches archéologiques. París : Editions Errance; Dijon, Musée Archéologique, 1990. RESEÑA 7 de : Hassine Fantar, Mhmed. Kerkouane, une cité punique au Cap-Bon. Túnez : Maison Tunisienne de l'Edition, 1987. RESEÑA 8 de : Domínguez Monedero, A.J. La polis y la expansión colonial griega. Madrid : Ed. Síntesis, 1991. RESEÑA 9 de : Ordóñez Agulla, Salvador. Colonia Avgvsta Firma Astigi. Sevilla, Écija : 1988. RESEÑA 10 de : Blanchard-Lemée, Michéle. Recueil general des mosaíquesde la Gaule. París : Editions du Centre National de la Recherche Scientifique, 1991. RESEÑA 11 de : Caballero, Luis. Los bronces romanos en España. «Catálogo de la exposición, mayo-julio de 1990». Madrid : Ministerio de Cultura, 1990. RESEÑA 12 de :

AbstractFilms of TaxxAl1-x have been prepared by diode sputtering from a target consisting of an Al mask placed on the face of a Ta target. The Ta target was 8″ in diameter while the Al mask was 0.125″ thick and machined with a grid-like shape. Films were deposited for a range of pressure, at a power of 300 watts, onto oxidized 100 mm diameter Si substrates that were placed on a planetary table beneath the target. The Al/Ta area ratio of the composite target was determined on the basis of the relative sputtering rates for these metals with the intent of producing a film composition with x = 0.5. The film composition was found to vary with argon pressure, going from 24 at.% Al at 4 mtorr to 72 at.% Al at 30 mtorr. This finding was quite unexpected. This result made it possible to deposit a wide range of film compositions from one composite target. The electrical resistivity has a broad maximum of,≈ 240 micro-ohm/cm between x=0.3 and 0.6. These results compliment and extend the earlier observations by Steidel \1] The as-deposited stress of the films varied from -400 to +150 MPa as x was decreased from 0.76 to 0.28. The temperature dependence of the film stress is hysteretic on the first cycle to 475 C. After the first cycle the films are driven more into tension by as much as 500 Mpa. The oxidation characteristics of one composition Ta0.66Al0.34 were characterized in some detail using a combination of electrical resistance, AES and XPS measurements. The results show that such films oxidize at temperatures in the 300 to 600C range via a diffusion-controlled process with an activation energy of 0.98 eV. Such films are substantially more oxidation-resistant than either ccα-or β-tantalum.

The general who wins a battle makes many calculations in his temple ere the battle is fought. — Sun TzuWorld War II saw a proliferation of maps. From command posts to the pages of National Geographic to the pages of daily newspapers, they were everywhere (Schulten). The era also saw substantive developments in cartography, especially with respect to the topographical maps that feature in our selected films. This essay offers a preliminary examination of the battle-map as depicted in two films about the Second World War: Franklin J. Shaffner’s biopic Patton (1970) and Jack Smight’s epic Midway (1976). In these films, maps, charts, or tableaux (the three-dimensional models upon which are plotted the movements of battalions, fleets, and so on) emerge as an expression of both martial and cinematic strategy. As a rear-view representation of the relative movements of personnel and materiel in particular battle arenas, the map and its accessories (pins, tape, markers, and so forth) trace the broad military dispositions of Patton’s 2nd Corp (Africa), Seventh Army (Italy) and Third Army (Western Europe) and the relative position of American and Japanese fleets in the Pacific. In both Patton and Midway, the map also emerges as a simple mode of narrative plotting: as the various encounters in the two texts play out, the battle-map more or less contemporaneously traces the progress of forces. It also serves as a foreshadowing device, not just narratively, but cinematically: that which is plotted in advance comes to pass (even if as preliminary movements before catastrophe), but the audience is also cued for the cinematic chaos and disjuncture that almost inevitably ensues in the battle scenes proper.On one hand, then, this essay proposes that at the fundamental level of fabula (seen through either the lens of historical hindsight or through the eyes of the novice who knows nothing of World War II), the annotated map is engaged both strategically and cinematically: as a stage upon which commanders attempt to act out (either in anticipation, or retrospectively) the intricate, but grotesque, ballet of warfare — and as a reflection of the broad, sequential, sweeps of conflict. While, in War and Cinema, Paul Virilio offers the phrase ‘the logistics of perception’ (1), in this this essay we, on the other hand, consider that, for those in command, the battle-map is a representation of the perception of logistics: the big picture of war finds rough indexical representation on a map, but (as Clausewitz tells us) chance, the creative agency of individual commanders, and the fog of battle make it far less probable (than is the case in more specific mappings, such as, say, the wedding rehearsal) that what is planned will play out with any degree of close correspondence (On War 19, 21, 77-81). Such mapping is, of course, further problematised by the processes of abstraction themselves: indexicality is necessarily a reduction; a de-realisation or déterritorialisation. ‘For the military commander,’ writes Virilio, ‘every dimension is unstable and presents itself in isolation from its original context’ (War and Cinema 32). Yet rehearsal (on maps, charts, or tableaux) is a keying activity that seeks to presage particular real world patterns (Goffman 45). As suggested above, far from being a rhizomatic activity, the heavily plotted (as opposed to thematic) business of mapping is always out of joint: either a practice of imperfect anticipation or an equally imperfect (pared back and behind-the-times) rendition of activity in the field. As is argued by Tolstoj in War and Peace, the map then presents to the responder a series of tensions and ironies often lost on the masters of conflict themselves. War, as Tostoj proposes, is a stochastic phenomenon while the map is a relatively static, and naive, attempt to impose order upon it. Tolstoj, then, pillories Phull (in the novel, Pfuhl), the aptly-named Prussian general whose lock-stepped obedience to the science of war (of which the map is part) results in the abject humiliation of 1806:Pfuhl was one of those theoreticians who are so fond of their theory that they lose sight of the object of that theory - its application in practice. (Vol. 2, Part 1, Ch. 10, 53)In both Patton and Midway, then, the map unfolds not only as an epistemological tool (read, ‘battle plan’) or reflection (read, the near contemporaneous plotting of real world affray) of the war narrative, but as a device of foreshadowing and as an allegory of command and its profound limitations. So, in Deleuzian terms, while emerging as an image of both time and perception, for commanders and filmgoers alike, the map is also something of a seduction: a ‘crystal-image’ situated in the interstices between the virtual and the actual (Deleuze 95). To put it another way, in our films the map emerges as an isomorphism: a studied plotting in which inheres a counter-text (Goffman 26). As a simple device of narrative, and in the conventional terms of latitude and longitude, in both Patton and Midway, the map, chart, or tableau facilitate the plotting of the resources of war in relation to relief (including island land masses), roads, railways, settlements, rivers, and seas. On this syntagmatic plane, in Greimasian terms, the map is likewise received as a canonical sign of command: where there are maps, there are, after all, commanders (Culler 13). On the other hand, as suggested above, the battle-map (hereafter, we use the term to signify the conventional paper map, the maritime chart, or tableau) materialises as a sanitised image of the unknown and the grotesque: as apodictic object that reduces complexity and that incidentally banishes horror and affect. Thus, the map evolves, in the viewer’s perception, as an ironic sign of all that may not be commanded. This is because, as an emblem of the rational order, in Patton and Midway the map belies the ubiquity of battle’s friction: that defined by Clausewitz as ‘the only concept which...distinguishes real war from war on paper’ (73). ‘Friction’ writes Clausewitz, ‘makes that which appears easy in War difficult in reality’ (81).Our work here cannot ignore or side-step the work of others in identifying the core cycles, characteristics of the war film genre. Jeanine Basinger, for instance, offers nothing less than an annotated checklist of sixteen key characteristics for the World War II combat film. Beyond this taxonomy, though, Basinger identifies the crucial role this sub-type of film plays in the corpus of war cinema more broadly. The World War II combat film’s ‘position in the evolutionary process is established, as well as its overall relationship to history and reality. It demonstrates how a primary set of concepts solidifies into a story – and how they can be interpreted for a changing ideology’ (78). Stuart Bender builds on Basinger’s taxonomy and discussion of narrative tropes with a substantial quantitative analysis of the very building blocks of battle sequences. This is due to Bender’s contention that ‘when a critic’s focus [is] on the narrative or ideological components of a combat film [this may] lead them to make assumptions about the style which are untenable’ (8). We seek with this research to add to a rich and detailed body of knowledge by redressing a surprising omission therein: a conscious and focussed analysis of the use of battle-maps in war cinema. In Patton and in Midway — as in War and Peace — the map emerges as an emblem of an intergeneric dialogue: as a simple storytelling device and as a paradigmatic engine of understanding. To put it another way, as viewer-responders with a synoptic perspective we perceive what might be considered a ‘double exposure’: in the map we see what is obviously before us (the collision of represented forces), but an Archimedean positioning facilitates the production of far more revelatory textual isotopies along what Roman Jakobson calls the ‘axis of combination’ (Linguistics and Poetics 358). Here, otherwise unconnected signs (in our case various manifestations and configurations of the battle-map) are brought together in relation to particular settings, situations, and figures. Through this palimpsest of perspective, a crucial binary emerges: via the battle-map we see ‘command’ and the sequence of engagement — and, through Greimasian processes of axiological combination (belonging more to syuzhet than fabula), elucidated for us are the wrenching ironies of warfare (Culler 228). Thus, through the profound and bound motif of the map (Tomashevsky 69), are we empowered to pass judgement on the map bearers who, in both films, present as the larger-than-life heroes of old. Figure 1.While we have scope only to deal with the African theatre, Patton opens with a dramatic wide-shot of the American flag: a ‘map’, if you will, of a national history forged in war (Fig. 1). Against this potent sign of American hegemony, as he slowly climbs up to the stage before it, the general appears a diminutive figure -- until, via a series of matched cuts that culminate in extreme close-ups, he manifests as a giant about to play his part in a great American story (Fig. 2).Figure 2.Some nineteen minutes into a film, having surveyed the carnage of Kasserine Pass (in which, in February 1943, the Germans inflicted a humiliating defeat on the Americans) General Omar Bradley is reunited with his old friend and newly-nominated three-star general, George S. Patton Jr.. Against a backdrop of an indistinct topographical map (that nonetheless appears to show the front line) and the American flag that together denote the men’s authority, the two discuss the Kasserine catastrophe. Bradley’s response to Patton’s question ‘What happened at Kasserine?’ clearly illustrates the tension between strategy and real-world engagement. While the battle-plan was solid, the Americans were outgunned, their tanks were outclassed, and (most importantly) their troops were out-disciplined. Patton’s concludes that Rommel can only be beaten if the American soldiers are fearless and fight as a cohesive unit. Now that he is in command of the American 2nd Corp, the tide of American martial fortune is about to turn.The next time Patton appears in relation to the map is around half an hour into the two-and-three-quarter-hour feature. Here, in the American HQ, the map once more appears as a simple, canonical sign of command. Somewhat carelessly, the map of Europe seems to show post-1945 national divisions and so is ostensibly offered as a straightforward prop. In terms of martial specifics, screenplay writer Francis Ford Coppola apparently did not envisage much close scrutiny of the film’s maps. Highlighted, instead, are the tensions between strategy as a general principle and action on the ground. As British General Sir Arthur Coningham waxes lyrical about allied air supremacy, a German bomber drops its payload on the HQ, causing the map of Europe to (emblematically) collapse forward into the room. Following a few passes by the attacking aircraft, the film then cuts to a one second medium shot as a hail of bullets from a Heinkel He 111 strike a North African battle map (Fig. 3). Still prone, Patton remarks: ‘You were discussing air supremacy, Sir Arthur.’ Dramatising a scene that did take place (although Coningham was not present), Schaffner’s intention is to allow Patton to shoot holes in the British strategy (of which he is contemptuous) but a broader objective is the director’s exposé of the more general disjuncture between strategy and action. As the film progresses, and the battle-map’s allegorical significance is increasingly foregrounded, this critique becomes definitively sharper.Figure 3.Immediately following a scene in which an introspective Patton walks through a cemetery in which are interred the remains of those killed at Kasserine, to further the critique of Allied strategy the camera cuts to Berlin’s high command and a high-tech ensemble of tableaux, projected maps, and walls featuring lights, counters, and clocks. Tasked to research the newly appointed Patton, Captain Steiger walks through the bunker HQ with Hitler’s Chief of Staff, General Jodl, to meet with Rommel — who, suffering nasal diphtheria, is away from the African theatre. In a memorable exchange, Steiger reveals that Patton permanently attacks and never retreats. Rommel, who, following his easy victory at Kasserine, is on the verge of total tactical victory, in turn declares that he will ‘attack and annihilate’ Patton — before the poet-warrior does the same to him. As Clausewitz has argued, and as Schaffner is at pains to point out, it seems that, in part, the outcome of warfare has more to do with the individual consciousness of competing warriors than it does with even the most exquisite of battle-plans.Figure 4.So, even this early in the film’s runtime, as viewer-responders we start to reassess various manifestations of the battle-map. To put it as Michelle Langford does in her assessment of Schroeter’s cinema, ‘fragments of the familiar world [in our case, battle-maps] … become radically unfamiliar’ (Allegorical Images 57). Among the revelations is that from the flag (in the context of close battle, all sense of ‘the national’ dissolves), to the wall map, to the most detailed of tableau, the battle-plan is enveloped in the fog of war: thus, the extended deeply-focussed scenes of the Battle of El Guettar take us from strategic overview (Patton’s field glass perspectives over what will soon become a Valley of Death) to what Boris Eichenbaum has called ‘Stendhalian’ scale (The Young Tolstoi 105) in which, (in Patton) through more closely situated perspectives, we almost palpably experience the Germans’ disarray under heavy fire. As the camera pivots between the general and the particular (and between the omniscient and the nescient) the cinematographer highlights the tension between the strategic and the actual. Inasmuch as it works out (and, as Schaffner shows us, it never works out completely as planned) this is the outcome of modern martial strategy: chaos and unimaginable carnage on the ground that no cartographic representation might capture. As Patton observes the destruction unfold in the valley below and before him, he declares: ‘Hell of a waste of fine infantry.’ Figure 5.An important inclusion, then, is that following the protracted El Guettar battle scenes, Schaffner has the (symbolically flag-draped) casket of Patton’s aide, Captain Richard N. “Dick” Jenson, wheeled away on a horse-drawn cart — with the lonely figure of the mourning general marching behind, his ironic interior monologue audible to the audience: ‘I can't see the reason such fine young men get killed. There are so many battles yet to fight.’ Finally, in terms of this brief and partial assessment of the battle-map in Patton, less than an hour in, we may observe that the map is emerging as something far more than a casual prop; as something more than a plotting of battlelines; as something more than an emblem of command. Along a new and unexpected axis of semantic combination, it is now manifesting as a sign of that which cannot be represented nor commanded.Midway presents the lead-up to the eponymous naval battle of 1942. Smight’s work is of interest primarily because the battle itself plays a relatively small role in the film; what is most important is the prolonged strategising that comprises most of the film’s run time. In Midway, battle-tables and fleet markers become key players in the cinematic action, second almost to the commanders themselves. Two key sequences are discussed here: the moment in which Yamamoto outlines his strategy for the attack on Midway (by way of a decoy attack on the Aleutian Islands), and the scene some moments later where Admiral Nimitz and his assembled fleet commanders (Spruance, Blake, and company) survey their own plan to defend the atoll. In Midway, as is represented by the notion of a fleet-in-being, the oceanic battlefield is presented as a speculative plane on which commanders can test ideas. Here, a fleet in a certain position projects a radius of influence that will deter an enemy fleet from attacking: i.e. ‘a fleet which is able and willing to attack an enemy proposing a descent upon territory which that force has it in charge to protect’ (Colomb viii). The fleet-in-being, it is worth noting, is one that never leaves port and, while it is certainly true that the latter half of Midway is concerned with the execution of strategy, the first half is a prolonged cinematic game of chess, with neither player wanting to move lest the other has thought three moves ahead. Virilio opines that the fleet-in-being is ‘a new idea of violence that no longer comes from direct confrontation and bloodshed, but rather from the unequal properties of bodies, evaluation of the number of movements allowed them in a chosen element, permanent verification of their dynamic efficiency’ (Speed and Politics 62). Here, as in Patton, we begin to read the map as a sign of the subjective as well as the objective. This ‘game of chess’ (or, if you prefer, ‘Battleships’) is presented cinematically through the interaction of command teams with their battle-tables and fleet markers. To be sure, this is to show strategy being developed — but it is also to prepare viewers for the defamiliarised representation of the battle itself.The first sequence opens with a close-up of Admiral Yamamoto declaring: ‘This is how I expect the battle to develop.’ The plan to decoy the Americans with an attack on the Aleutians is shown via close-ups of the conveniently-labelled ‘Northern Force’ (Fig. 6). It is then explained that, twenty-four hours later, a second force will break off and strike south, on the Midway atoll. There is a cut from closeups of the pointer on the map to the wider shot of the Japanese commanders around their battle table (Fig. 7). Interestingly, apart from the opening of the film in the Japanese garden, and the later parts of the film in the operations room, the Japanese commanders are only ever shown in this battle-table area. This canonically positions the Japanese as pure strategists, little concerned with the enmeshing of war with political or social considerations. The sequence ends with Commander Yasimasa showing a photograph of Vice Admiral Halsey, who the Japanese mistakenly believe will be leading the carrier fleet. Despite some bickering among the commanders earlier in the film, this sequence shows the absolute confidence of the Japanese strategists in their plan. The shots are suitably languorous — averaging three to four seconds between cuts — and the body language of the commanders shows a calm determination. The battle-map here is presented as an index of perfect command and inevitable victory: each part of the plan is presented with narration suggesting the Japanese expect to encounter little resistance. While Yasimasa and his clique are confident, the other commanders suggest a reconnaissance flight over Pearl Harbor to ascertain the position of the American fleet; the fear of fleet-in-being is shown here firsthand and on the map, where the reconnaissance planes are placed alongside the ship markers. The battle-map is never shown in full: only sections of the naval landscape are presented. We suggest that this is done in order to prepare the audience for the later stages of the film: as in Patton (from time to time) the battle-map here is filmed abstractly, to prime the audience for the abstract montage of the battle itself in the film’s second half.Figure 6.Figure 7.Having established in the intervening running time that Halsey is out of action, his replacement, Rear Admiral Spruance, is introduced to the rest of the command team. As with all the important American command and strategy meetings in the film, this is done in the operations room. A transparent coordinates board is shown in the foreground as Nimitz, Spruance and Rear Admiral Fletcher move through to the battle table. Behind the men, as they lean over the table, is an enormous map of the world (Fig. 8). In this sequence, Nimitz freely admits that while he knows each Japanese battle group’s origin and heading, he is unsure of their target. He asks Spruance for his advice:‘Ray, assuming what you see here isn’t just an elaborate ruse — Washington thinks it is, but assuming they’re wrong — what kind of move do you suggest?’This querying is followed by Spruance glancing to a particular point on the map (Fig. 9), then a cut to a shot of models representing the aircraft carriers Hornet, Enterprise & Yorktown (Fig. 10). This is one of the few model/map shots unaccompanied by dialogue or exposition. In effect, this shot shows Spruance’s thought process before he responds: strategic thought presented via cinematography. Spruance then suggests situating the American carrier group just northeast of Midway, in case the Japanese target is actually the West Coast of the United States. It is, in effect, a hedging of bets. Spruance’s positioning of the carrier group also projects that group’s sphere of influence around Midway atoll and north to essentially cut off Japanese access to the US. The fleet-in-being is presented graphically — on the map — in order to, once again, cue the audience to match the later (edited) images of the battle to these strategic musings.In summary, in Midway, the map is an element of production design that works alongside cinematography, editing, and performance to present the notion of strategic thought to the audience. In addition, and crucially, it functions as an abstraction of strategy that prepares the audience for the cinematic disorientation that will occur through montage as the actual battle rages later in the film. Figure 8.Figure 9.Figure 10.This essay has argued that the battle-map is a simulacrum of the weakest kind: what Baudrillard would call ‘simulacra of simulation, founded on information, the model’ (121). Just as cinema itself offers a distorted view of history (the war film, in particular, tends to hagiography), the battle-map is an over-simplification that fails to capture the physical and psychological realities of conflict. We have also argued that in both Patton and Midway, the map is not a ‘free’ motif (Tomashevsky 69). Rather, it is bound: a central thematic device. In the two films, the battle-map emerges as a crucial isomorphic element. On the one hand, it features as a prop to signify command and to relay otherwise complex strategic plottings. At this syntagmatic level, it functions alongside cinematography, editing, and performance to give audiences a glimpse into how military strategy is formed and tested: a traditional ‘reading’ of the map. But on the flip side of what emerges as a classic structuralist binary, is the map as a device of foreshadowing (especially in Midway) and as a depiction of command’s profound limitations. Here, at a paradigmatic level, along a new axis of combination, a new reading of the map in war cinema is proposed: the battle-map is as much a sign of the subjective as it is the objective.ReferencesBasinger, Jeanine. The World War II Combat Film: Anatomy of a Genre. Middletown, CT: Columbia UP, 1986.Baudrillard, Jean. Simulacra and Simulation. Ann Arbour: U of Michigan Press, 1994.Bender, Stuart. Film Style and the World War II Combat Genre. Newcastle upon Tyne: Cambridge Scholars Publishing, 2013.Clausewitz, Carl. On War. Vol. 1. London: Kegan Paul, 1908.Colomb, Philip Howard. Naval Warfare: Its Ruling Principles and Practice Historically Treated. 3rd ed. London: W.H. Allen & Co, 1899.Culler, Jonathan. Structuralist Poetics. London: Routledge & Kegan Paul, 1975.Deleuze, Gilles. 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I love memory. It reminds me of who I am and how to get home, whether there's bread in the freezer and if I've already seen a movie. It's less helpful on whether I've already met someone and utterly useless in reminding me if I owe money. Overall, though, I'd rather have it than not. Psychologists and philosophers tell us that memory is one of the ways in which we maintain the integrity of the self. I've never met anyone who's lost his memory, but we've all seen movies in which it happens. First, you lose your memory, then you're accused of a crime you can't remember committing. I forget how it turns out but I did once see a documentary about a man who'd lost his memory. It was horrible. It was driving him insane. He could remember his wife, but couldn't remember when he'd last seen her. He thought it was years ago although it had only been 5 minutes. Every time she entered the room, he traversed paroxysms of agony as though seeing her again after an eternity of waiting. The experience was overwhelming for both of them. Of course, psychoanalysts are unequivocal about the importance of memory: repressed memories are the very stuff of the unconscious and analysis helps us remember. When memories are repressed, bad things happen. As Breuer and Freud stated in 1893, "hysterics suffer mainly from reminiscences". History has also long been concerned to discover a true memory, or at least an official one. And history has become one of the main cultural battlegrounds over the right way to remember. But lately, memory has become big business. Entire industries are devoted to selling it back to us. Not private memories, but the likely memories of a group. For example, my newsagent carries at least 3 "nostalgia" magazines, replete with loving photographs of old toys, reprints of old ads, interviews with old personalities, and so on. Fortunately, they're all just a bit too old and the absence of my personal nostalgia reassures me that I'm not quite as decrepit as Generation Xers claim. Nonetheless, amongst my 200-odd TV channels, there is one devoted exclusively to old shows, TVLand. It broadcasts nothing later than 1981 and, though its policies are clearly guided by contractual availability and cost, specialises in TV of the mid-1960s. Now that is getting dangerously close to home. And I confess that, after 30 years, re-viewing episodes of Julia or Petticoat Junction or The Mod Squad ("one's white, one's black, one's blond") is an experience both compelling and embarrassing. And again, this summer, as for the past 15 years, movie screens were awash in retro-films. Not films with old-fashioned plots or deliberately nostalgic styles -- such as Raiders of the Lost Ark -- but films based on cultural artefacts of the near past: The Avengers, Lost in Space, Sergeant Bilko, McHale's Navy, another Batman, The Mask of Zorro, etc. Indeed, now that we've lived through roughly six Star Treks, Mission Impossible, The Flintstones, The Twilight Zone, The Beverly Hillbillies, The Jetsons, and in view of the fact that even now -- even as I write these very lines -- locations are being scouted for Gilligan's Island: The Movie, it seems appropriate to ask if there is a single TV show of the 1960s which will NOT become a major Hollywood movie? That's not all. I have access to approximately 10 "golden oldies" music stations, some specialising solely in "PowerHits of the '70s" or "Yesterday's Country" or "Hits of the Big Band Era". In fact, I think Big Band is making a comeback on the pop charts. Maybe everything old is new again. On the other hand, memory has also become highly political. Much more that I ever remembered. All over the world, governments and institutions are rushing to remember the wrongs of the past and issue sincere apologies. President Clinton apologised to Japanese Americans, some Australian state and local governments to Aborigines, Canada to the displaced Inuit, Tony Blair to the Irish, Swiss banks to the victims of Nazi gold. The return of the repressed is apparently highly therapeutic and certainly very virtuous. Strangely, though, the institutional process of memory recovery is happening at precisely the time that the same recovered memory theory is under attack in the courts. After having been a potent argument in the 1980s, especially in cases involving a sexual component, recovered memory is now widely discredited. Indeed, even movies-of-the-week which at one time preached recovered memory as unassailable truth now regularly use it as the cover of false accusations and gross miscarriages of justice. Even the Canadian Minister of Justice is under pressure to review the cases of all persons jailed as a result of its use. It would seem that after having been private for so many years, memory has gone public. It's a political tool, a legal argument, a business. The opposite of hysteria: we suffer from too much memory. Which leads me to my problem. I can't remember Princess Diana. This is no doubt because I avoided all mention of her when she was alive. And when she died, I was away. Not far away but conceptually away. Away from the media. I didn't follow the news till days later, when it was all over and TV had moved on to something else. Her exit, of course, was rather nasty. Not the sort of thing I'd want to witness, but certainly the sort of thing I'd like to know about. And it didn't exactly happen away from the public eye. There was, it is said, a crush of paparazzi in hot pursuit. And there are allegedly tons of photographs. So how come we haven't seen any? How have the authorities managed to control all those pictures? Supremely concerned with her image in life, Diana is fortunate that others are concerned with it in death. At least the absence of photographs allows us to preserve an unblemished memory of Diana, beautiful, beneficent, almost a people's princess. It does seem though that her memory, like her fame, is largely a by-product of media exposure. If you're in it, everyone knows about you. You're everywhere, inescapable. Your smiling face beams down on millions, your every thought reported. And it's not just the excessive, tabloid press, the fake news programmes, and the tawdry scandal sheets that indulge in this oversaturation -- although they do indulge quite a bit -- but all media. Obviously, competitive pressures are to blame. And probably also a cultivated appetite for the sordid and the scandalous. The upside of so much attention, of course, is that, once you're gone, there will be lots of images and sound bites to remember you by. These will be recycled again and again and again. Today's fragments of time are tomorrow's memories. Consequently, if you must be a public figure, try to have a good exit. Consider perhaps James Dean's advice to "live fast, die young, and leave a good looking corpse." Especially a good looking corpse. Of course, if you're out of it -- out of the media system, that is -- then, you're just out of it. Nobody will remember you anyway. This is why Elvis will never die and John Kennedy will never stop dying. Except perhaps for his heavy Las Vegas phase, virtually all of the images of the King show him as magnetic, powerful, and exciting. Colonel Parker was careful about that. Elvis constantly exudes energy, an all-too-palpable physicality, forever re-energised and re-distributed by the film images of him. And the posters, and the sound of his voice, and the myth of his wildness. Fortunately, though, Elvis had the good grace to expire privately, beyond the public eye. In this, he resembled Marilyn, Rock Hudson, and Walt Disney. Of that event, he left no record. Indeed, the absence of such a record has allowed the remaining images to fuel a new myth. Endlessly re-circulated in a media sub-system, the images prove that Elvis lives! Consequently, people -- usually those first contacted by aliens -- keep spotting him at 7-Elevens, supermarket checkouts, and isolated gas stations. Apparently, he just wanted to live life normally. The fame had become too intrusive. And who could begrudge him that? So he faked his death, left no trace, and wandered off into the wilderness. To this extent, Elvis shares the fate of Hitler and the Romanovs whose deaths were deliberately obscured. As a result, Hitler lives on, at times on a desert island, sometimes in a bunker deep beneath the earth. And wasn't that Alexis, the tsarevitch? And over there, Anastasia? Aren't they having lunch with Amelia Earhardt? Kennedy, though, left a bad image, the queasy head shot. Too public, too visible, too shocking. It wasn't what James Dean meant. And that one image has absorbed all the others. This is ironic because Kennedy was the first president to look and behave like an actor whereas it would be years before an actor could look and behave like the president. Kennedy loved the camera and the camera, as they say, loved him. He had a permanent staff photographer who generated thousands of shots. He embraced television as no president had before, dominating the televised debates, holding live press conferences, opening the White House to TV tours. He invited Robert Drew to film his 1959 nomination campaign in Primary, giving him, as is always said in these cases, "unprecedented access". But the only pictures we remember come from Dallas. Gloria Steinem called it "the day the future died". Then, if we think really hard, we remember the funeral. But we can hardly remember anything else. Pictures of Jack campaigning, playing with the kids, receiving Marilyn's birthday greetings, are almost surprising. They're so fresh, as though we'd never seen them before. Kennedy should have died like Elvis, he would have lived longer in the imagination. As it is, he only ever dies and the very publicness of his death seems to have authorised its endless restaging. Has any film ever been more publicly scrutinised, examined, and re-created than the Zapruder film? The incident has littered the culture with such stock phrases as 'lone gunman' and 'grassy knoll'. It's also the birthplace of every crazy conspiracy theory. And everyone from the Warren Commission to Oliver Stone and Jerry Seinfeld has used the phrase "Back, and to the left". It's not surprising that our memory of public events should be bound up with images of those events. Most of us, most of the time, have no other access to them. This knowledge, combined with the pervasiveness of the media system, has led clever marketers of all sorts, to attempt to stage what Daniel Boorstin in 1961 called "pseudo-events". Events which exist for the benefit of the camera, with no real substance of their own. Their purpose is precisely to create an image, a feeling, a mood. Of course, every propagandist of any skill understood these facts long before Boorstin. How many photographs were doctored on Stalin's orders? How often was the mole on Mao's chin repainted? How often was Lenin's face itself repainted with embalming fluid? And didn't Adolf Hitler surround himself with the most exquisite filmmakers, photographers, and image-makers available? You just can't dictate without a firm grasp of your image. And that's the other side of modern times. Increasingly, we all have a firm grasp of image. We are no longer the media dupes which moralists frequently presume. The media have made us all rather sophisticated in the ways of the media. Everyone understands that politicians manage their images and stage events. Everyone knows that advertising is only creatively truthful. No one believes that what happens in a film really happens. We all realise that most of what's seen on TV is spin doctoring. We're hardened. And this is no doubt why the creamy sincerity of the eager tears which now attend public disclosures, the touchy-feely goodness of anyone who can "feel our pain" are so much in demand. No matter how fake, how contrived, how manipulative, they at least look like the real thing. At one time, popular culture merely suggested shock and violence. It did not show them directly. The Kennedy assassination marked the end of that time as people turned away from the screen in horror, asking "Did they have to show us that?" We're now in a time when popular culture suggests nothing and shows everything, in as much detail as possible. This is the moment of Diana's death and we turn to our screens demanding to see more, shouting "We have a right to know!" But a slippage may be happening. We know so much about media operations -- or believe that we do -- that the media may be losing their ability to define events and construct memory. This appears to be one of the lessons of the Diana coverage: the paparazzi in particular, and the media in general, were at fault. Public anger was directed not at her driver, her companions or her lifestyle, but at the media. That the behaviour of the paparazzi remains to be fully elucidated, and that Diana had the weight of accumulated prestige and exposure on her side, make meaningful commentary more difficult, but there is a clear sense in which the public sided with perceived sincerity and genuineness and against perceived exploitation. Clearly, these matters are always open to revision, but the anger directed against the media in this affair spoke of pent-up rage, of long nursed grudges, of a generalised judgment that the media have done more harm than good. Something similar is happening in the Clinton-Lewinsky affair. The US media are apparently obsessed with this event and greatly agitated by the necessity of further coverage. Public opinion, however, has indicated just as firmly that it doesn't care and wants the whole thing to go away. There's a split between the definitional power of the media and public opinion, a drifting apart that wasn't supposed to happen. Media commentators of both the left and the right, both those who believe in media effects and those who decry the concentration of ownership, have long agreed on one thing: the media have too much power to tell us what to think. And yet, in this case, it's not happening. Indeed, 10 years from now, what will we remember? That Bill Clinton and Monica Lewinsky had an affair or that the media were very agitated about it? The way in which media images are linked to popular memory may be changing. We are less concerned with whether the media got the event right than with how they approached it at all. Already, concern over the Gulf War centres as much on the manner of coverage as on the legitimacy of the war's objectives. And the old complaint that the media cover elections as strategic horse races, thereby ignoring substantive issues, presumes the naivety of the audience. Everyone can tell exactly what the media are doing. So what will we remember? How will we feel in 40 years examining old footage of today's newscasts? Memory fades and images are about emotion. Will we experience the diffuse grimness of the WWII veteran watching Saving Private Ryan, identifying less with specific acts than with the general feeling of the moment? Probably. But perhaps we'll also carry with us a second layer of meaning, an equally diffuse recognition that the moment was constructed. I was watching a documentary last night about Hitler's last days. I'm sure everyone's seen it or something like it. The very fact I can be sure of this is the measure of the media's ability to shape popular memory. Hitler, visibly ailing, emerges from his bunker to acknowledge his last line of defence, a string of soldiers who are really only children. He stops as though to speak to one and pats the boy on the cheek. It's a profoundly creepy moment. One feels discomfort and distaste at being so close, one is acutely aware of the distance between the image's intention and the reality of which we have knowledge. Then, suddenly and imperceptibly, the camera shifts angles and follows Hitler down the line of soldiers, a standard travelling shot. It's invisible because that's the way military reviews are always shown. It works because we want a good view. It's compelling because it draws us into the scene. It looks so real and is plainly read that way, as historical actuality footage. But it's also plainly constructed. And that's increasingly what we see nowadays. We see the way in which images intend to connect to emotions. Maybe it's the future of all memory, to be disjointed and creepy. To acknowledge simultaneously the reality of the event and its fakeness. Rather like the performance of Hollywood actors or US presidents or publicly proffered sentiment. Clearly, we won't be dealing with the return of the repressed as we'll remember everything. We'll just have too much memory. Citation reference for this article MLA style: Paul Attallah. "Too Much Memory." M/C: A Journal of Media and Culture 1.2 (1998). [your date of access] <http://www.uq.edu.au/mc/9808/memory.php>. Chicago style: Paul Attallah, "Too Much Memory," M/C: A Journal of Media and Culture 1, no. 2 (1998), <http://www.uq.edu.au/mc/9808/memory.php> ([your date of access]). APA style: Paul Attallah. (1998) Too much memory. M/C: A Journal of Media and Culture 1(2). <http://www.uq.edu.au/mc/9808/memory.php> ([your date of access]).

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(Olaf Mörke, Kiel) Geraerts, Jaap, Patrons of the Old Faith. The Catholic Nobility in Utrecht and Guelders, c. 1580 – 1702 (Catholic Christendom, 1300 – 1700), Leiden / Boston 2019, Brill, XIII, 325 S. / Abb., € 129,00. (Johannes Arndt, Münster) Arnegger, Katharina, Das Fürstentum Liechtenstein. Session und Votum im Reichsfürstenrat, Münster 2019, Aschendorff, 256 S., € 24,80. (Tobias Schenk, Wien) Marti, Hanspeter / Robert Seidel (Hrsg.), Die Universität Straßburg zwischen Späthumanismus und Französischer Revolution, Wien / Köln / Weimar 2018, Böhlau, VII u. 549 S. / Abb., € 80,00. (Wolfgang E. J. Weber, Augsburg) Kling, Alexander, Unter Wölfen. Geschichten der Zivilisation und der Souveränität vom 30-jährigen Krieg bis zur Französischen Revolution (Rombach Wissenschaft. Reihe Cultural Animal Studies, 2), Freiburg i. Br. / Berlin / Wien 2019, Rombach, 581 S., € 68,00. (Norbert Schindler, Salzburg) Arnke, Volker, „Vom Frieden“ im Dreißigjährigen Krieg. Nicolaus Schaffshausens „De Pace“ und der positive Frieden in der Politiktheorie (Bibliothek Altes Reich, 25), Berlin / Boston 2018, de Gruyter Oldenbourg, IX u. 294 S., € 89,95. (Fabian Schulze, Elchingen / Augsburg) Zirr, Alexander, Die Schweden in Leipzig. Die Besetzung der Stadt im Dreißigjährigen Krieg (1642 – 1650) (Quellen und Forschungen zur Geschichte der Stadt Leipzig, 14), Leipzig 2018, Leipziger Universitätsverlag, 939 S. / Abb., € 98,00. (Philip Hoffmann-Rehnitz, Münster) Fehler, Timothy G. / Abigail J. Hartman (Hrsg.), Signs and Wonders in Britain’s Age of Revolution. A Sourcebook, London / New York 2019, Routledge, XVII u. 312 S. / Abb., £ 110,00. (Doris Gruber, Wien) Dorna, Maciej, Mabillon und andere. Die Anfänge der Diplomatik, aus dem Polnischen übers. v. Martin Faber (Wolfenbütteler Forschungen, 159), Wiesbaden 2019, Harrassowitz in Kommission, 287 S. / Abb., € 49,00. (Wolfgang Eric Wagner, Münster) Kramper, Peter, The Battle of the Standards. Messen, Zählen und Wiegen in Westeuropa 1660 – 1914 (Veröffentlichungen des Deutschen Historischen Instituts London / Publications of the German Historical Institute London / Publications of the German Historical Institute, 82), Berlin / Boston 2019, de Gruyter Oldenbourg, X u. 599 S., € 69,95. (Miloš Vec, Wien) Schilling, Lothar / Jakob Vogel (Hrsg.), Transnational Cultures of Expertise. Circulating State-Related Knowledge in the 18th and 19th Centuries (Colloquia Augustana, 36), Berlin / Boston 2019, de Gruyter Oldenbourg, X u. 201 S., € 59,95. (Justus Nipperdey, Saarbrücken) Carhart, Michael C., Leibniz Discovers Asia. Social Networking in the Republic of Letters, Baltimore 2019, Johns Hopkins University Press, XVI u. 324 S. / Abb., $ 64,95. (Markus Friedrich, Hamburg) Wolf, Hubert, Verdammtes Licht. Der Katholizismus und die Aufklärung, München 2019, Beck, 314 S., € 29,95. (Wolfgang Reinhard, Freiburg i. Br.) Holenstein, André / Claire Jaquier / Timothée Léchot / Daniel Schläppi (Hrsg.), Politische, gelehrte und imaginierte Schweiz. Kohäsion und Disparität im Corpus helveticum des 18. Jahrhunderts / Suisse politique, savante et imaginaire. Cohésion et disparité du Corps helvétique au XVIIIe siècle (Travaux sur la Suisse des Lumières, 20), Genf 2019, Éditions Slatkine, 386 S. / Abb., € 40,00. (Lisa Kolb, Augsburg) Williams, Samantha, Unmarried Motherhood in the Metropolis, 1700 – 1850. Pregnancy, the Poor Law and Provisions, Cham 2018, Palgrave Macmillan, XV u. 270 S. / graph. Darst., € 96,29. (Annette C. Cremer, Gießen) Wirkner, Christian, Logenleben. Göttinger Freimaurerei im 18. Jahrhundert (Ancien Régime, Aufklärung und Revolution, 45), Berlin / Boston 2019, de Gruyter Oldenbourg, VIII u. 632 S. / Abb., € 89,95. (Helmut Reinalter, Innsbruck) Göse, Frank, Friedrich Wilhelm I. Die vielen Gesichter des Soldatenkönigs, Darmstadt 2020, wbg Theiss, 604 S. / Abb., € 38,00. (Michael Kaiser, Bonn) Querengässer, Alexander, Das kursächsische Militär im Großen Nordischen Krieg 1700 – 1717 (Krieg in der Geschichte, 107), Berlin 2019, Duncker &amp; Humblot, 628 S. / graph. Darst., € 148,00. (Tilman Stieve, Aachen) Sirota, Brent S. / Allan I. Macinnes (Hrsg.), The Hanoverian Succession in Great Britain and Its Empire (Studies in Early Modern Cultural, Political and Social History, 35), Woodbridge 2019, The Boydell Press, IX u. 222 S. / graph. Darst., £ 65,00. (Georg Eckert, Wuppertal / Potsdam) Petersen, Sven, Die belagerte Stadt. Alltag und Gewalt im Österreichischen Erbfolgekrieg (1740 – 1748) (Krieg und Konflikt, 6), Frankfurt a. M. / New York 2019, Campus, 487 S., € 45,00. (Bernhard R. Kroener, Freiburg i. Br.) Lounissi, Carine, Thomas Paine and the French Revolution, Cham 2018, Palgrave Macmillan, IX u. 321 S., € 96,29. (Volker Depkat, Regensburg) Kern, Florian, Kriegsgefangenschaft im Zeitalter Napoleons. Über Leben und Sterben im Krieg (Konsulat und Kaiserreich, 5), Berlin [u. a.] 2018, Lang, 352 S., € 71,95. (Jürgen Luh, Potsdam)

At a small suburban dinner party, the hostess asks a guest if he would like some more. Bunging on a silly accent, he grunts, "no, look. I couldn't eat another thing, I'm absolutely stuffed." Everyone at the table smiles. The host, who has no ear for accents, says, "oh, go on monsieur, wouldn't you like an after-dinner mint?" Smiles widen. "No. Bugger off," says the first guest. "O go on sir, it's only wafer-thin." "No, no," cry the other guests. "You're supposed to say, 'just one?'" "Sorry," says the host, much abashed. The first guest, however, picks up his cue and says, "oh alright, just one." Then he puts up his hand. "No really," he says, in his normal voice. "Unless you want me to explode." This causes the remaining guests to fall about laughing. "What," wonders the American at the table, aloud, "was that?!" Was it play? Certainly, it bears most of the elements prescribed by Huizinga as characteristic of play. It occurred spontaneously, according to pre-arranged rules which the participants all knew (except the American, but exclusivity too is a characteristic of play). It had a beginning and a clear end. It was not productive but rather was performed for its own sake. That is, it did not perform any work, such as helping to close the meal or providing information, but merely made the players happy. It was accompanied by the requisite feeling of joy and there was an element of tension (getting the script right). Further, the event incorporated two of the social practices which Huizinga identified as amongst the most playful -- performance and ritual. But there are two elements that Huizinga identified as being characteristic of play which do not quite fit the above scenario. Interestingly, they are the two characteristics about which Huizinga is most adamant. The first is the stricture regarding place. Huizinga argues that all play occurs in a specific, often dedicated, playspace. The dining room table, however, is hardly a defined play-space; indeed many mothers would argue it was precisely not a play-space. Perhaps it was a play-space in that the child in the back bedroom was not "playing", while everyone in the dining room was "included". The second question regards Huizinga's assertion that play happens in a "time apart". The performance described above, however, happened during dinner -- again, a time which many would regard as designated "not play-time". Perhaps the little ritual might be regarded as "time apart" -- a diversionary loop in linear time, if you like -- in that it did not progress the course of the meal. Huizinga, of course, wrote as a social philosopher. His work goes on to categorize the play element in cultural activities such as politics, art, music, games, and so on. If it is not limited to sport or the make-believe activities of children, what is play? How is it (if this is not entirely the wrong word) practised? If, for example, we went back to the dinner party, would the people there be able to identify what they had just done as play? Nor do my recollections of work, either as a secretary or later as a postgrad, bear out the complete separate-ness of play which Huizinga proposed. Rather, while the diversionary element is retained, for adults at least, play seems to be largely embedded in the stream of work, often occuring in a workspace, during worktime. Play for adults is a quick game of solitaire while answering a phone enquiry, netsurfing while the photocopier runs, or a bitchy (but fortunately silent) IRC chat with another worker, even in the same office. It is far more like de Certeau's notion of la perruque, though necessarily less productive. Kirsty Leishman's article about working in a convenience store bears out my initial feeling that most people's experience of play -- in their day-to-day lives at least, rather than on holidays (another can of worms entirely) -- consists of playful acts or moments, rather than Huizinga's "acts apart". Play, however, is consistently discursively constructed as the opposite of work. As such, it has a place in our thinking about creativity, but there remains a degree of suspicion with which we regard creative work, and even creative work-places. For example, Pixar, the company who (with Disney) created the computer-animated features Toy Story (1995) and A Bug's Life (1998), is described thus: "at Pixar, Steve Jobs' animation house in nearby Richmond, the mood is quirky and relentlessly upbeat ... . On a typical workday, employees' kids and pets roam the halls. 'Work hard and play hard, and in between time you're flying down the hall on a scooter,' says Pixar's head recruiter, Rachel Hannah." A number of significant elements appear to emerge from this description. The first is the description of Pixar as an animation "house", relating it back to the domestic, the realm of the private, the realm of play (as opposed to the public realm of work). This is underlined by the association with children (who are free to play) and pets (more domesticity -- and of course, what you do with your pet, usually, is to play with it). Working at Pixar (especially compared to work in university admin, or a convenience store) can hardly amount to work at all. It's too much fun. Clearly, in mobilising this kind of discourse, Pixar seeks to enhance its reputation for creativity. In that particular industry, such a discourse has two functions. One is to enhance the "fun" and child-appropriate-ness of the films in a marketing arena. The other, however, disguises the very real, very mundane and very tedious work that actually goes into computer animation (not to mention Disney's well-known corporate bastardry), which, objectively, is far more like factory production than we would like to think. The technology of these productions is always discussed; the work of production is never mentioned. For example, another review of Toy Story claims that rendering the film took "800,000 computer hours", but makes no mention of how many people worked for how long to operate those computers. Thus, descriptions of animation workplaces as playgrounds feed into the "magic" discourses which are traditionally associated with animation. One's first instinct is to disbelieve the above type of description of a workplace as mere "publicity", as a lie constructed to perpetuate the conditions of production. As Smoodin points out, the technological and creative discourses around animation embody one of the "paradoxes of capitalist mythology: industry becomes a wonderland and work turns into fun, while at the same time workers disappear" (96). Academic use of the notion of play picks up on this suspicion, and propagates the discursive division between work and play. Our good leftist assessments of power structures would suggest that there is no room for play in the workplace. There is even less room, presumably, for fun. Fun is a notion fairly effectively erased from academic discourse, as Rutsky has pointed out. Rather, academic use of "play" to describe the structure and nature of texts such as IRC chat, or animated films, turns play into a kind of legitimated "not-work". Unfortunately, it becomes not-fun as well. The problem is that the above descriptions of "work" in an animation studio may be more or less accurate. Certainly, there is a lot of tedious work in animation, but the animation houses I have visited (including Disney Studios in Sydney) are playful places. They do involve loud music, people who dress funny, visiting dogs and an abundance of what can only be described as toys. (Admittedly, some of these 'toys' are very big, cost hundreds of thousands of dollars and are produced by Silicon Graphics.) Similarly, my work as an academic pretty well fits Huizinga's definition of play, with the exception, again, of a separateness in time and space (I am, after all, writing at home on a console still Tetris-warm). And, while the kind of play performed by secretaries and convenience-store clerks in their workplaces might be a fairly desultory kind of play, with a somewhat subdued sense of "fun", it is play nonetheless. It seems that the divide between work and play is perhaps less clear in our lived experiences than it is in our writings. The fuzziness of the divide -- and the determination to maintain its existence, if only academically -- is something deserving of further attention. References De Certeau, Michel. The Practice of Everyday Life. Trans. Steven Rendall. Berkeley: U of California P, 1984. Huizinga, Johan. Homo Ludens: A Study of the Play Element in Culture. 1949. Trans. George Steiner. London: Paladin, 1970. Johnson, Brian D. "Toy Story." Rev. of Toy Story, dir. John Lasseter. Maclean's 11 Dec. 1995: 74. "Mr Creosote Sketch". Monty Python's The Meaning of Life. Dir. Terry Jones. Perf. John Cleese, Terry Jones. Celandine Films, 1983. Rutsky, R. L., and Justin Wyatt. "Serious Pleasures: Cinematic Pleasure and the Notion of Fun." Cinema Journal 30.1 (1990): 3-19. Smoodin, E. Animating Culture: Hollywood Cartoons from the Sound Era. Oxford: Roundhouse, 1993. Citation reference for this article MLA style: Rebecca Farley. "How Do You Play?" M/C: A Journal of Media and Culture 1.5 (1998). [your date of access] <http://www.uq.edu.au/mc/9812/how.php>. Chicago style: Rebecca Farley, "How Do You Play?," M/C: A Journal of Media and Culture 1, no. 5 (1998), <http://www.uq.edu.au/mc/9812/how.php> ([your date of access]). APA style: Rebecca Farley. (1998) How do you play? M/C: A Journal of Media and Culture 1(5). <http://www.uq.edu.au/mc/9812/how.php> ([your date of access]).

Our thesis is that the city’s ambience is now an unstable dialectic in which we are watchers and watched, mirrored and refracted in a landscape of iPhone auteurs, eTags, CCTV and sousveillance. Embrace ambience! Invoking Benjamin’s spirit, this article does not seek to limit understanding through restriction to a particular theme or theoretical construct (Buck-Morss 253). Instead, it offers snapshots of interactions at the dawn of the postmodern city. That bricolage also engages how people appropriate, manipulate, disrupt and divert urban spaces and strategies of power in their everyday life. Ambient information can both liberate and disenfranchise the individual. This article asks whether our era’s dialectics result in a new personhood or merely restate the traditional spectacle of ‘bright lights, big city’. Does the virtualized city result in ambient anomie and satiation or in surprise, autonomy and serendipity? (Gumpert 36) Since the steam age, ambience has been characterised in terms of urban sound, particularly the alienation attributable to the individual’s experience as a passive receptor of a cacophony of sounds – now soft, now loud, random and recurrent–from the hubbub of crowds, the crash and grind of traffic, the noise of industrial processes and domestic activity, factory whistles, fire alarms, radio, television and gramophones (Merchant 111; Thompson 6). In the age of the internet, personal devices such as digital cameras and iPhones, and urban informatics such as CCTV networks and e-Tags, ambience is interactivity, monitoring and signalling across multiple media, rather than just sound. It is an interactivity in which watchers observe the watched observing them and the watched reshape the fabric of virtualized cities merely by traversing urban precincts (Hillier 295; De Certeau 163). It is also about pervasive although unevenly distributed monitoring of individuals, using sensors that are remote to the individual (for example cameras or tag-readers mounted above highways) or are borne by the individual (for example mobile phones or badges that systematically report the location to a parent, employer or sex offender register) (Holmes 176; Savitch 130). That monitoring reflects what Doel and Clark characterized as a pervasive sense of ambient fear in the postmodern city, albeit fear that like much contemporary anxiety is misplaced–you are more at risk from intimates than from strangers, from car accidents than terrorists or stalkers–and that is ahistorical (Doel 13; Scheingold 33). Finally, it is about cooption, with individuals signalling their identity through ambient advertising: wearing tshirts, sweatshirts, caps and other apparel that display iconic faces such as Obama and Monroe or that embody corporate imagery such as the Nike ‘Swoosh’, Coca-Cola ‘Ribbon’, Linux Penguin and Hello Kitty feline (Sayre 82; Maynard 97). In the postmodern global village much advertising is ambient, rather than merely delivered to a device or fixed on a billboard. Australian cities are now seas of information, phantasmagoric environments in which the ambient noise encountered by residents and visitors comprises corporate signage, intelligent traffic signs, displays at public transport nodes, shop-window video screens displaying us watching them, and a plethora of personal devices showing everything from the weather to snaps of people in the street or neighborhood satellite maps. They are environments through which people traverse both as persons and abstractions, virtual presences on volatile digital maps and in online social networks. Spectacle, Anomie or Personhood The spectacular city of modernity is a meme of communication, cultural and urban development theory. It is spectacular in the sense that of large, artificial, even sublime. It is also spectacular because it is built around the gaze, whether the vistas of Hausmann’s boulevards, the towers of Manhattan and Chicago, the shopfront ‘sea of light’ and advertising pillars noted by visitors to Weimar Berlin or the neon ‘neo-baroque’ of Las Vegas (Schivelbusch 114; Fritzsche 164; Ndalianis 535). In the year 2010 it aspires to 2020 vision, a panoptic and panspectric gaze on the part of governors and governed alike (Kullenberg 38). In contrast to the timelessness of Heidegger’s hut and the ‘fixity’ of rural backwaters, spectacular cities are volatile domains where all that is solid continues to melt into air with the aid of jackhammers and the latest ‘new media’ potentially result in a hypereality that make it difficult to determine what is real and what is not (Wark 22; Berman 19). The spectacular city embodies a dialectic. It is anomic because it induces an alienation in the spectator, a fatigue attributable to media satiation and to a sense of being a mere cog in a wheel, a disempowered and readily-replaceable entity that is denied personhood–recognition as an autonomous individual–through subjection to a Fordist and post-Fordist industrial discipline or the more insidious imprisonment of being ‘a housewife’, one ant in a very large ant hill (Dyer-Witheford 58). People, however, are not automatons: they experience media, modernity and urbanism in different ways. The same attributes that erode the selfhood of some people enhance the autonomy and personhood of others. The spectacular city, now a matrix of digits, information flows and opportunities, is a realm in which people can subvert expectations and find scope for self-fulfillment, whether by wearing a hoodie that defeats CCTV or by using digital technologies to find and associate with other members of stigmatized affinity groups. One person’s anomie is another’s opportunity. Ambience and Virtualisation Eighty years after Fritz Lang’s Metropolis forecast a cyber-sociality, digital technologies are resulting in a ‘virtualisation’ of social interactions and cities. In post-modern cityscapes, the space of flows comprises an increasing number of electronic exchanges through physically disjointed places (Castells 2002). Virtualisation involves supplementation or replacement of face-to-face contact with hypersocial communication via new media, including SMS, email, blogging and Facebook. In 2010 your friends (or your boss or a bully) may always be just a few keystrokes away, irrespective of whether it is raining outside, there is a public transport strike or the car is in for repairs (Hassan 69; Baron 215). Virtualisation also involves an abstraction of bodies and physical movements, with the information that represents individual identities or vehicles traversing the virtual spaces comprised of CCTV networks (where viewers never encounter the person or crowd face to face), rail ticketing systems and road management systems (x e-Tag passed by this tag reader, y camera logged a specific vehicle onto a database using automated number-plate recognition software) (Wood 93; Lyon 253). Surveillant Cities Pervasive anxiety is a permanent and recurrent feature of urban experience. Often navigated by an urgency to control perceived disorder, both physically and through cultivated dominant theory (early twentieth century gendered discourses to push women back into the private sphere; ethno-racial closure and control in the Black Metropolis of 1940s Chicago), history is punctuated by attempts to dissolve public debate and infringe minority freedoms (Wilson 1991). In the Post-modern city unprecedented technological capacity generates a totalizing media vector whose plausible by-product is the perception of an ambient menace (Wark 3). Concurrent faith in technology as a cost-effective mechanism for public management (policing, traffic, planning, revenue generation) has resulted in emergence of the surveillant city. It is both a social and architectural fabric whose infrastructure is dotted with sensors and whose people assume that they will be monitored by private/public sector entities and directed by interactive traffic management systems – from electronic speed signs and congestion indicators through to rail schedule displays –leveraging data collected through those sensors. The fabric embodies tensions between governance (at its crudest, enforcement of law by police and their surrogates in private security services) and the soft cage of digital governmentality, with people being disciplined through knowledge that they are being watched and that the observation may be shared with others in an official or non-official shaming (Parenti 51; Staples 41). Encounters with a railway station CCTV might thus result in exhibition of the individual in court or on broadcast television, whether in nightly news or in a ‘reality tv’ crime expose built around ‘most wanted’ footage (Jermyn 109). Misbehaviour by a partner might merely result in scrutiny of mobile phone bills or web browser histories (which illicit content has the partner consumed, which parts of cyberspace has been visited), followed by a visit to the family court. It might instead result in digital viligilantism, with private offences being named and shamed on electronic walls across the global village, such as Facebook. iPhone Auteurism Activists have responded to pervasive surveillance by turning the cameras on ‘the watchers’ in an exercise of ‘sousveillance’ (Bennett 13; Huey 158). That mirroring might involve the meticulous documentation, often using the same geospatial tools deployed by public/private security agents, of the location of closed circuit television cameras and other surveillance devices. One outcome is the production of maps identifying who is watching and where that watching is taking place. As a corollary, people with anxieties about being surveilled, with a taste for street theatre or a receptiveness to a new form of urban adventure have used those maps to traverse cities via routes along which they cannot be identified by cameras, tags and other tools of the panoptic sort, or to simply adopt masks at particular locations. In 2020 can anyone aspire to be a protagonist in V for Vendetta? (iSee) Mirroring might take more visceral forms, with protestors for example increasingly making a practice of capturing images of police and private security services dealing with marches, riots and pickets. The advent of 3G mobile phones with a still/video image capability and ongoing ‘dematerialisation’ of traditional video cameras (ie progressively cheaper, lighter, more robust, less visible) means that those engaged in political action can document interaction with authority. So can passers-by. That ambient imaging, turning the public gaze on power and thereby potentially redefining the ‘public’ (given that in Australia the community has been embodied by the state and discourse has been mediated by state-sanctioned media), poses challenges for media scholars and exponents of an invigorated civil society in which we are looking together – and looking at each other – rather than bowling alone. One challenge for consumers in construing ambient media is trust. Can we believe what we see, particularly when few audiences have forensic skills and intermediaries such as commercial broadcasters may privilege immediacy (the ‘breaking news’ snippet from participants) over context and verification. Social critics such as Baudelaire and Benjamin exalt the flaneur, the free spirit who gazed on the street, a street that was as much a spectacle as the theatre and as vibrant as the circus. In 2010 the same technologies that empower citizen journalism and foster a succession of velvet revolutions feed flaneurs whose streetwalking doesn’t extend beyond a keyboard and a modem. The US and UK have thus seen emergence of gawker services, with new media entrepreneurs attempting to build sustainable businesses by encouraging fans to report the location of celebrities (and ideally provide images of those encounters) for the delectation of people who are web surfing or receiving a tweet (Burns 24). In the age of ambient cameras, where the media are everywhere and nowhere (and micro-stock photoservices challenge agencies such as Magnum), everyone can join the paparazzi. Anyone can deploy that ambient surveillance to become a stalker. The enthusiasm with which fans publish sightings of celebrities will presumably facilitate attacks on bodies rather than images. Information may want to be free but so, inconveniently, do iconoclasts and practitioners of participatory panopticism (Dodge 431; Dennis 348). Rhetoric about ‘citizen journalism’ has been co-opted by ‘old media’, with national broadcasters and commercial enterprises soliciting still images and video from non-professionals, whether for free or on a commercial basis. It is a world where ‘journalists’ are everywhere and where responsibility resides uncertainly at the editorial desk, able to reject or accept offerings from people with cameras but without the industrial discipline formerly exercised through professional training and adherence to formal codes of practice. It is thus unsurprising that South Australia’s Government, echoed by some peers, has mooted anti-gawker legislation aimed at would-be auteurs who impede emergency services by stopping their cars to take photos of bushfires, road accidents or other disasters. The flipside of that iPhone auteurism is anxiety about the public gaze, expressed through moral panics regarding street photography and sexting. Apart from a handful of exceptions (notably photography in the Sydney Opera House precinct, in the immediate vicinity of defence facilities and in some national parks), Australian law does not prohibit ‘street photography’ which includes photographs or videos of streetscapes or public places. Despite periodic assertions that it is a criminal offence to take photographs of people–particularly minors–without permission from an official, parent/guardian or individual there is no general restriction on ambient photography in public spaces. Moral panics about photographs of children (or adults) on beaches or in the street reflect an ambient anxiety in which danger is associated with strangers and strangers are everywhere (Marr 7; Bauman 93). That conceptualisation is one that would delight people who are wholly innocent of Judith Butler or Andrea Dworkin, in which the gaze (ever pervasive, ever powerful) is tantamount to a violation. The reality is more prosaic: most child sex offences involve intimates, rather than the ‘monstrous other’ with the telephoto lens or collection of nastiness on his iPod (Cossins 435; Ingebretsen 190). Recognition of that reality is important in considering moves that would egregiously restrict legitimate photography in public spaces or happy snaps made by doting relatives. An ambient image–unposed, unpremeditated, uncoerced–of an intimate may empower both authors and subjects when little is solid and memory is fleeting. The same caution might usefully be applied in considering alarms about sexting, ie creation using mobile phones (and access by phone or computer monitor) of intimate images of teenagers by teenagers. Australian governments have moved to emulate their US peers, treating such photography as a criminal offence that can be conceptualized as child pornography and addressed through permanent inclusion in sex offender registers. Lifelong stigmatisation is inappropriate in dealing with naïve or brash 12 and 16 year olds who have been exchanging intimate images without an awareness of legal frameworks or an understanding of consequences (Shafron-Perez 432). Cameras may be everywhere among the e-generation but legal knowledge, like the future, is unevenly distributed. Digital Handcuffs Generations prior to 2008 lost themselves in the streets, gaining individuality or personhood by escaping the surveillance inherent in living at home, being observed by neighbours or simply surrounded by colleagues. Streets offered anonymity and autonomy (Simmel 1903), one reason why heterodox sexuality has traditionally been negotiated in parks and other beats and on kerbs where sex workers ply their trade (Dalton 375). Recent decades have seen a privatisation of those public spaces, with urban planning and digital technologies imposing a new governmentality on hitherto ambient ‘deviance’ and on voyeuristic-exhibitionist practice such as heterosexual ‘dogging’ (Bell 387). That governmentality has been enforced through mechanisms such as replacement of traditional public toilets with ‘pods’ that are conveniently maintained by global service providers such as Veolia (the unromantic but profitable rump of former media & sewers conglomerate Vivendi) and function as billboards for advertising groups such as JC Decaux. Faces encountered in the vicinity of the twenty-first century pissoir are thus likely to be those of supermodels selling yoghurt, low interest loans or sportsgear – the same faces sighted at other venues across the nation and across the globe. Visiting ‘the mens’ gives new meaning to the word ambience when you are more likely to encounter Louis Vuitton and a CCTV camera than George Michael. George’s face, or that of Madonna, Barack Obama, Kevin 07 or Homer Simpson, might instead be sighted on the tshirts or hoodies mentioned above. George’s music might also be borne on the bodies of people you see in the park, on the street, or in the bus. This is the age of ambient performance, taken out of concert halls and virtualised on iPods, Walkmen and other personal devices, music at the demand of the consumer rather than as rationed by concert managers (Bull 85). The cost of that ambience, liberation of performance from time and space constraints, may be a Weberian disenchantment (Steiner 434). Technology has also removed anonymity by offering digital handcuffs to employees, partners, friends and children. The same mobile phones used in the past to offer excuses or otherwise disguise the bearer’s movement may now be tied to an observer through location services that plot the person’s movement across Google Maps or the geospatial information of similar services. That tracking is an extension into the private realm of the identification we now take for granted when using taxis or logistics services, with corporate Australia for example investing in systems that allow accurate determination of where a shipment is located (on Sydney Harbour Bridge? the loading dock? accompanying the truck driver on unauthorized visits to the pub?) and a forecast of when it will arrive (Monmonier 76). Such technologies are being used on a smaller scale to enforce digital Fordism among the binary proletariat in corporate buildings and campuses, with ‘smart badges’ and biometric gateways logging an individual’s movement across institutional terrain (so many minutes in the conference room, so many minutes in the bathroom or lingering among the faux rainforest near the Vice Chancellery) (Bolt). Bright Lights, Blog City It is a truth universally acknowledged, at least by right-thinking Foucauldians, that modernity is a matter of coercion and anomie as all that is solid melts into air. If we are living in an age of hypersocialisation and hypercapitalism – movies and friends on tap, along with the panoptic sorting by marketers and pervasive scrutiny by both the ‘information state’ and public audiences (the million people or one person reading your blog) that is an inevitable accompaniment of the digital cornucopia–we might ask whether everyone is or should be unhappy. This article began by highlighting traditional responses to the bright lights, brashness and excitement of the big city. One conclusion might be that in 2010 not much has changed. Some people experience ambient information as liberating; others as threatening, productive of physical danger or of a more insidious anomie in which personal identity is blurred by an ineluctable electro-smog. There is disagreement about the professionalism (for which read ethics and inhibitions) of ‘citizen media’ and about a culture in which, as in the 1920s, audiences believe that they ‘own the image’ embodying the celebrity or public malefactor. Digital technologies allow you to navigate through the urban maze and allow officials, marketers or the hostile to track you. Those same technologies allow you to subvert both the governmentality and governance. You are free: Be ambient! References Baron, Naomi. Always On: Language in an Online and Mobile World. New York: Oxford UP, 2008. Bauman, Zygmunt. 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Doel, Marcus, and David Clarke. “Transpolitical Urbanism: Suburban Anomaly and Ambient Fear.” Space & Culture 1.2 (1998): 13-36. Dyer-Witheford, Nick. Cyber-Marx: Cycles and Circuits of Struggle in High Technology Capitalism. Champaign: U of Illinois P, 1999. Fritzsche, Peter. Reading Berlin 1900. Cambridge: Harvard UP, 1998. Gumpert, Gary, and Susan Drucker. “Privacy, Predictability or Serendipity and Digital Cities.” Digital Cities II: Computational and Sociological Approaches. Berlin: Springer, 2002. 26-40. Hassan, Robert. The Information Society. Cambridge: Polity Press, 2008. Hillier, Bill. “Cities as Movement Economies.” Intelligent Environments: Spatial Aspects of the Information Revolution. Ed. Peter Drioege. Amsterdam: Elsevier, 1997. 295-342. Holmes, David. “Cybercommuting on an Information Superhighway: The Case of Melbourne’s CityLink.” The Cybercities Reader. Ed. Stephen Graham. London: Routledge, 2004. 173-178. 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The Henson Case. Melbourne: Text, 2008. Maynard, Margaret. Dress and Globalisation. Manchester: Manchester UP, 2004. Merchant, Carolyn. The Columbia Guide to American Environmental History. New York: Columbia UP, 2002. Monmonier, Mark. “Geolocation and Locational Privacy: The ‘Inside’ Story on Geospatial Tracking’.” Privacy and Technologies of Identity: A Cross-disciplinary Conversation. Ed. Katherine Strandburg and Daniela Raicu. Berlin: Springer, 2006. 75-92. Ndalianis, Angela. “Architecture of the Senses: Neo-Baroque Entertainment Spectacles.” Rethinking Media Change: The Aesthetics of Tradition. Ed. David Thorburn and Henry Jenkins. Cambridge: MIT Press, 2004. 355-374. Parenti, Christian. The Soft Cage: Surveillance in America. New York: Basic Books, 2003. Sayre, Shay. “T-shirt Messages: Fortune or Folly for Advertisers.” Advertising and Popular Culture: Studies in Variety and Versatility. Ed. Sammy Danna. New York: Popular Press, 1992. 73-82. Savitch, Henry. Cities in a Time of Terror: Space, Territory and Local Resilience. Armonk: Sharpe, 2008. Scheingold, Stuart. The Politics of Street Crime: Criminal Process and Cultural Obsession. Philadephia: Temple UP, 1992. Schivelbusch, Wolfgang. Disenchanted Night: The Industrialization of Light in the Nineteenth Century. Berkeley: U of California Press, 1995. Shafron-Perez, Sharon. “Average Teenager or Sex Offender: Solutions to the Legal Dilemma Caused by Sexting.” John Marshall Journal of Computer & Information Law 26.3 (2009): 431-487. Simmel, Georg. “The Metropolis and Mental Life.” Individuality and Social Forms. Ed. Donald Levine. Chicago: University of Chicago P, 1971. Staples, William. Everyday Surveillance: Vigilance and Visibility in Postmodern Life. Lanham: Rowman & Littlefield, 2000. Steiner, George. George Steiner: A Reader. New York: Oxford UP, 1987. Thompson, Emily. The Soundscape of Modernity: Architectural Acoustics and the Culture of Listening in America. 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Introduction This paper highlights the efforts of cultural intermediaries operating social networks for pets, known as petworking. Petworking aligns with the ever-increasing use of social media platforms where “one in ten pet owners have a social media account especially for their pet” (Schroeder). Petworking represents the increased affect of connectivity between pets and their owners within the broader pet community. Although it is true that “no one knows you are a dog on the Internet” (Steiner), it is fair to say that petworking is not the work of the animals directly, but the cultural intermediaries who construct the environment for pets to interact with others. Boo the Pomeranian is one example of a highly networked, cute and celebrity pet, whose antics are broadcast across a plethora of online networks including Facebook, Twitter and Instagram. However, to contradict the rhetoric that cats rule the Internet, it is instead the strategic efforts of cultural intermediaries that take the banal activities of Boo and his “petworked individualism” to his global fan base. The research within this paper, through the lens of animal celebrity, extends recent work undertaken in the celebrity studies field that seeks to understand the connection between celebrities and ‘ordinary folk’, or rather ordinary folk as celebrities. In that regard, the connection between ordinary and celebrity animals is explored through the work of the cultural intermediary who capitalises on the authenticity and cute characteristics of animals. This paper also seeks to understand the role of the petworking cultural intermediary by exploring the cyclic process of disintermediation/remediation/intermediation of Internet communication. Celebrity Studies, Cute Culture and Petworking It is appropriate to first outline the connection of cute with celebrity, and how they relate to petworking. In the first instance, the notion of celebrity is primarily a phenomenon associated with humans. Historically, one of the earliest studies on celebrity focused on the “the person who is known for his well-knownness” (Boorstin 57). Further, celebrity has been noted as a construct by the media industries that has developed “entertainment figures as transmitted via the 20th century mass media” (Feeley 468). Celebrity has a history with the 19th and 20th century literature on the Hollywood star system and its transmission of fame to the mass audiences. As media and cultural studies adopted celebrity as a focus, celebrity studies became fascinated with “how the star image was produced and consumed and how it both shaped and reflected social and cultural identity” (Feeley 470). A more contemporary study into the exploration of celebrity is, as Turner suggests, a demotic turn that sees the media create ‘celebrities’ from ordinary folk. Dyer has argued that one of the core characteristics of celebrity is the ability for one to identify and imitate the star. In each of these examples of celebrity studies, it is assumed that the celebrity is indeed a human being. The humanistic value of celebrity then is problematic when considering how it relates to animals, specifically one’s pet. One way of approaching the study of celebrity and pets is through the lens of animal celebrity. There have been numerous cases of famous animals, with one of the earliest records in Hanno, a famous elephant who was a gift for Pope Leo X on his coronation from King Manuel I of Portugal, 1514. More recent animal celebrity has been demonstrated in cases of Paul the octopus whose celebrity status was reached through his ability to predict the winning teams during the 2010 World Cup, or Dolly the sheep who is infamous as being not only the first cloned sheep but also the first cloned being. Other famous pets are struck by celebrity status for non-favourable acts, for example Tilikum, or Tilly as he is known. TIlly is a bull orca that has been responsible for the deaths of three people during his time in captivity. His story, which also represents his association with celebrity, is documented in the 2013 documentary, Blackfish. Each of these cases of famous animals demonstrates that animal celebrity is not a new issue, but highlights the significance between ‘ordinary’ animals and ‘celebrity’ animals. It could be argued it is the impact of the mass media’s depiction of these animals that defines them as celebrity animals beyond their ordinary counterparts. Yet, in attempting to understand the appeal of animal celebrity, Blewitt notes that pets “wear the badge of authenticity that is held to be so important for credible image-management; there is never any question as to whether or not they are ‘being themselves’” (117). The appeal of animal celebrity for humans is represented through the animal’s authenticity because they are incapable of misrepresenting facts. Often the authentic animal characteristic is combined with ‘cute’ characteristics to increase their appeal, or their relational value with humans, and thereby their popularity. This is certainly the case with giant pandas where they “have the credibility of being an endangered species, look cuddly, have big moony eyes and so have automatic non-human conservation charisma” (Blewitt 326). In this scenario, the giant panda represents the popular qualities of animal cuteness which increases their relational value with humans. McVeigh suggests cute is a symbol of daily aesthetic equaling a “standard attribute” (230) to facilitate high reading of cultural texts and goods. Kinsella argues that cute builds on cutie, which “takes cuteness as its starting point, but on top of the basic ingredient of childlikeness, Cutie style is also chic, eccentric, androgynous and humorous” (Fetishism 229). Cute can shift from pop culture signifiers, to high cultural symbols that represent young, amusing and helpless representations. When cute is in dialogue with celebrity, specifically animal celebrity, it is the cute appeal, or the “silent desperation of the lost puppy dog” (Harris 179) that propels humans to increasingly construct and consume celebrity through animals. Distributing the appeal of cute animal celebrities across digital communication technologies provides the opportunity to explore and understand the petworking phenomenon. The authentic representation of cute animals outlined above has demonstrated the increased relational value of animal celebrity in a non-networked environment. However, when contextualised in a digitally connected environment that engages the affordances of social media platforms, the exploration of petworking can answer some animal celebrity questions raised by Giles. In his taxonomy of animal celebrity, Giles defines four categories that distinguish famous pets: “(a) public figures; (b) the meritocratically famous; (c) show business ‘stars’; and (d) the accidentally famous” (118). He suggests the first two categories are exemplified by the pets of politicians, or the biggest or smallest of a species. However he notes “it is impossible to distinguish between the remaining categories since ‘accidental fame’ presupposes that the other famous animals have engineered their own celebrity to some extent” (ibid.). This is precisely the space that petworking occupies. Pets do not engineer their own celebrity; rather, it is the strategic and coordinated efforts of their owners that create “accidentally famous” animals. The example of petworking demonstrates the role of the intermediary who constructs the identity of the non-ordinary pet with high relational value. A pet with high relational value does not occur serendipitously nor is it the work of a famous animal engineering his or her own celebrity. Rather, it is the work of human intermediaries who strategically utilise authenticity and cute as animal characteristics that increase the animal’s appeal, and thereby its popularity. To successfully engage in petworking, intermediaries use social media platforms to disseminate or broadcast the celebrity animal’s characteristics. The following case study of Boo the Pomeranian demonstrates the connection of celebrity studies with cute culture that is disseminated through social media platforms – a petworking example. The Case of BooThe conceptual framework for this research draws from the media’s coverage of petworking. In that environment, petworking is referenced wherever journalists refer to the practice of “cute” animals engaging in social networking activities. Warr suggests petworking represents “people who want to set up personal social profiles on behalf of their pets”. Ortiz suggests petworking aims to “employ a network marketing strategy for social, political or commercial gain using animals, pets, and goods and services related to animals and pets”. Interestingly, much of the discussion of petworking relates to the act of networking through pets to break the ice with other pet owners to engage in more complex interactions. To move the existing work beyond pets to break the ice, Williams notes that “one in 10 of all UK pets have their own Facebook page, Twitter account or YouTube channel” and “14 per cent of dog owners maintain a Facebook page for their pet, whereas 6 per cent boast Twitter accounts”. Regardless of the motivation of pet owners to engage in petworking, there is an increasing presence of pets in an online environment. Boo the Pomeranian, rose to fame as the world’s cutest dog during 2009. His Facebook page has 10,435,458 likes at the time of writing, making him the most popular dog on Facebook and aligning him with the Public Figure page category, a key celebrity indicator. His tagline reads, “My name is Boo. I am a dog. Life is good.” His connection to popularity came on 26 October 2010, when celebrity blogger Khloé Kardashian wrote “OMG, I just found this dog named Boo on facebook and I am seriously in LOVE […] If you are in facebook, go like this page because it’s beyond cute!” Boo’s popularity gained momentum across the Internet and since then he has featured on television shows, has produced a line of plush toys and has a book for sale on Amazon, “Boo: The life of the World’s Cutest Dog”. This example of Kardashian’s public call to action is a clear celebrity endorsement which trades on both cute and celebrity. Boo’s rise to fame also aligns with Giles’ fourth category of animal celebrity, accidentally famous. If it were not for Khloé Kardashian’s celebrity endorsement, the distinction between Boo as an ordinary pet and a celebrity pet would be very clear. Boo’s rise to a celebrity status is a clear example of how a human intermediary can create and develop a high relational value of a pet through the endorsement of cute. The connection between cute and popularity also suggests cute creates strong Internet connections between individuals with a compulsion to belong to the larger fan group. Although Boo’s owner remains anonymous under the moniker of J.H. Lee, it would appear the motivation behind Boo, although started as a joke Facebook page (Lee), is to commodify the pet. The popularity of Boo’s cuteness has bolstered the dog as a cultural product with production of countless novelty items, indicative of the creative vernacular of the pet’s owner. In this example, the soft power that accompanies Boo is persuasive and invisible. Soft power in this context is a “concept of strategic narrative […] especially in regard to how influence works in a new media environment” (Roselle et al. 70). In the context of globalisation, Boo is the ideal transnational cultural icon that embodies an ideology, disseminated through the instrument of cute. When cute is used as an ideological construct, it is rarely the object that generates soft power but rather the intermediary constructing the cultural artefact. The following section explores the cultural intermediary as the individual responsible for the mediation of ideology through cultural production and consumption. The cultural intermediary determines how cute shapes and redefines social and cultural identity. Petworking as Cultural Intermediation Much of the existing literature on cute culture has focussed on the impact of cute upon culture, negating the process of their cultural construction. Their construction is, like other creative discourses, the result of mediation by multiple roles between the production and consumption of cultural artefacts. The cultural intermediary plays a crucial role in aligning the construction of meaning that aligns the perspectives of both cultural artefact producers and consumers. For example, cute is constructed by designers and stylists, whereas celebrity is the work of the public relations agent. Cultural intermediation was first used by Pierre Bourdieu as a way of describing the individual who mediates between and connects different cultural fields. Negus reappropriated the idea by contextualising the cultural intermediary within the creative industries as a means of bridging the gap between cultural production and consumption. Negus focuses on roles such as accountants, A&R agents and senior executives within the creative industries, and concluded that instead of bridging the gap, these roles increase the distance between production and consumption. Disintermediation – a process that involves a direct connection between producer and consumer, or artist and audience – would be more appropriate. I have previously argued for a combined producer/consumer production model (Hutchinson) that is facilitated by cultural intermediation within the context of media institutions. The cultural intermediary plays a crucial role in aligning the perspective of the contributing authors with the regulatory frameworks of the hosting institutions. Cultural intermediaries may be community managers, program producers, legal teams, or archivists that interface between the contributors and the institutional regulatory framework. For example, an artist might contribute work to a participatory project with little understanding of the regulatory constraints of the project. It is the role of the cultural intermediary to ensure the work maintains its creative and thematic aspiration while aligning with the governing rules of the institution. To turn cultural intermediation to the practice of petworking, there are two distinct stakeholders: the pets and pet fans. Within petworking, the cultural intermediary is responsible for understanding the interests of pet fans and an understanding of how to represent pets to align with those interests: a process Blewitt described as increasing high relational value. As described earlier, cute is a powerful instrument to promote the popularity of pets and increase their prominence across online spaces. It is therefore not the cuteness of the pets that determine their popularity and virality, but rather the strategic efforts of the cultural intermediary who engages in cute as a useful communication tool. Boo is a clear example of how cultural intermediaries engage in cute as an apparatus to increase the high relational value of animals for their human counterparts. It is not necessarily the animal themselves as they are not, as Giles suggests, within the first two categories of public figures or the meritocratically famous. They are ordinary pets that have been aligned with the authentic and cute characteristics of animal celebrity by their cultural intermediaries which increases their relational value, thereby creating celebrity pets. In this example, Boo the Pomeranian demonstrates how a cultural icon has been created, or mediated, by his owner, the cultural intermediary, by embracing authentic and cute characteristics and distributing the cultural artefact across social media platforms. In these instances, the agency of the cultural intermediary becomes increasingly important. Conclusion If constructed correctly, cute can be used as a powerful instrument to create a cultural artefact. This paper has highlighted the similarities between animal celebrity and cute culture through authenticity and popularity, or “knownness”, of animals. The cute/celebrity framework aligns with petworking to highlight how cute pets are created, mediated and distributed across social media platforms. In this context, it is the role of the cultural intermediary to mediate these celebrity animals by identifying the stakeholder groups associated with petworking, understanding their interests and producing cultural artefacts that address those interests. In the case study of Boo the Pomeranian, it has been demonstrated that the authenticity and cute characteristics are directly connected to popularity. In this situation, the role of the cultural intermediary is to promote those characteristics for the stakeholder groups interested in the cultural artefact, to increase its popularity. The role of the cultural intermediary also demonstrates the significance of intermediation within the production and distribution of cultural goods. Acknowledgements Andrew Whelan, Grace O’Neil, Mikaela Griffith, Elizabeth Arnold, Greta Mayr. 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Image 1: View from Geodha Sgoilt towards the sea stacks, Uig, Isle of Lewis. Image credit: George Jaramillo.IntroductionOver the cliffs of Mangerstadh on the west coast of the Isle of Lewis, is a small plot of land called Geodha Sgoilt that overlooks the North Atlantic Ocean (Image 1). On the site is a small dirt gravel road and the remnants of a World War II listening station. Below, sea stacks rise from the waters, orange and green cliff sides stand in defiance to the crashing waves. An older gentleman began to tell me of what he believed could be located here on the site. A place where visitors could learn of the wonders of St Kilda that contained all types of new storytelling technologies to inspire them. He pointed above the ruined buildings, mentioning that a new road for the visitors’ vehicles and coaches would be built. With his explanations, you could almost imagine such a place on these cliffs. Yet, before that new idea could even be built, this gentleman and his group of locals and incomers had to convince themselves and others that this new heritage centre was something desired, necessary and inevitable in the development of the Western Isles.This article explores the developing relationships that come about through design innovation with community organisations. This was done through a partnership between an academic institution and a non-profit heritage community group as part of growing study in how higher education design research can play an active partner in community group development. It argues for the use of design thinking and innovation in improving strategy and organisational processes within non-profit organisations. In this case, it looks at what role it can play in building and enabling organisational confidence in its mission, as well as, building “beyond the museum”. The new approach to this unique relationship casts new light towards working with complexities and strategies rather than trying to resolve issues from the outset of a project. These enabling relationships are divided into three sections of this paper: First it explores the context of the island community group and “building” heritage, followed by a brief history of St Kilda and its current status, and designation as a World Heritage site. Second, it seeks the value of developing strategy and the introduction of the Institute of Design Innovation (INDI). This is followed by a discussion of the six-month relationship and work that was done that elucidates various methods used and ending with its outcomes. The third section reflects upon the impacts at the relationship building between the two groups with some final thoughts on the partnership, where it can lead, and how this can represent new ways of working together within community groups. Building HeritageCurrent community research in Scotland has shown struggles in understanding issues within community capability and development (Barker 11; Cave 20; Jacuniak-Suda, and Mose 23) though most focus on the land tenure and energy (McMorran 21) and not heritage groups. The need to maintain “resilient” (Steiner 17) communities has shown that economic resilience is of primary importance for these rural communities. Heritage as economic regenerator has had a long history in the United Kingdom. Some of these like the regeneration of Wirksworth in the Peak District (Gordon 20) have had great economic results with populations growing, as well as, development in the arts and design. These changes, though positive, have also adversely impacted the local community by estranging and forcing lower income townspeople to move away due to higher property values and lack of work. Furthermore, current trends in heritage tourism have managed to turn many rural regions into places of historic consumption (Ronström 7) termed “heritagisation” (Edensor 35). There is thus a need for critical reflection within a variety of heritage organisations with the increase in heritage tourism.In particular, existing island heritage organisations face a variety of issues that they focus too much on the artefactual or are too focused to strive for anything beyond the remit of their particular heritage (Jacuniak-Suda, and Mose 33; Ronström 4). Though many factors including funding, space, volunteerism and community capability affect the way these groups function they have commonalities that include organisational methods, volunteer fatigue, and limited interest from community groups. It is within this context that the communities of the Outer Hebrides. Currently, projects within the Highlands and islands focus on particular “grassroots” development (Cave 26; Robertson 994) searching for innovative ways to attract, maintain, and sustain healthy levels of heritage and development—one such group is Ionad Hiort. Ionad Hiort Ionad Hiort is a community non-profit organisation founded in 2010 to assist in the development of a new type of heritage centre in the community of Uig on the Isle of Lewis (“Proposal-Ionad Hiort”). As stated in their website, the group strives to develop a centre on the history and contemporary views of St Kilda, as well as, encouraging a much-needed year-round economic impetus for the region. The development of the group and the idea of a heritage centre came about through the creation of the St Kilda Opera, a £1.5 million, five-country project held in 2007, led by Scotland’s Gaelic Arts agency, Proiseact nan Ealan (Mckenzie). This opera, inspired by the cliffs, people, and history of St Kilda used creative techniques to unite five countries in a live performance with cliff aerobatics and Gaelic singing to present the island narrative. From this initial interest, a commission from the Western Isles council (2010), developed by suggestions and commentary from earlier reports (Jura Report 2009; Rebanks 2009) encouraged a fiercely contentious competition, which saw Ionad Hiort receive the right to develop a remote-access heritage centre about the St Kilda archipelago (Maclean). In 2013, the group received a plot of land from the local laird for the establishment of the centre (Urquhart) thereby bringing it closer to its goal of a heritage centre, but before moving onto this notion of remote-heritage, a brief history is needed on the archipelago. Image 2: Location map of Mangerstadh on the Isle of Lewis and St Kilda to the west, with inset of Scotland. Image credit: © Crown Copyright and Database Right (2017). Ordnance Survey (Digimap Licence).St KildaSt Kilda is an archipelago about 80 kilometres off the coast of the Outer Hebrides in the North Atlantic (Image 2). Over 2000 years of habitation show an entanglement between humans and nature including harsh weather, limited resources, but a tenacity and growth to develop a way of living upon a small section of land in the middle of the Atlantic. St Kilda has maintained a tenuous relationship between the sea, the cliffs and the people who have lived within its territory (Geddes, and Gannon 18). Over a period of three centuries beginning in the eighteenth century an outside influence on the island begin to play a major role, with the loss of a large portion of its small (180) population. This population would later decrease to 100 and finally to 34 in 1930, when it was decided to evacuate the final members of the village in what could best be called a forced eviction.Since the evacuation, the island has maintained an important military presence as a listening station during the Second World War and in its modern form a radar station as part of the Hebridean Artillery (Rocket) Range (Geddes 14). The islands in the last thirty years have seen an increase in tourism with the ownership of the island by the National Trust of Scotland. The UNESCO World Heritage Organisation (UNESCO), who designated St Kilda in 1986 and 2004 as having outstanding universal value, has seen its role evolve from not just protecting (or conserving) world heritage sites, but to strategically understand sustainable tourism of its sites (“St Kilda”). In 2012, UNESCO selected St Kilda as a case study for remote access heritage conservation and interpretation (Hebrides News Today; UNESCO 15). This was partly due to the efforts of 3D laser scanning of the islands by a collaboration between The Glasgow School of Art and Historic Environment Scotland called the Centre for Digital Documentation and Visualisation (CDDV) in 2009.The idea of a remote access heritage is an important aspect as to what Ionad Hiort could do with creating a centre at their site away from St Kilda. Remote access heritage is useful in allowing for sites and monuments to be conserved and monitored “from afar”. It allows for 3D visualisations of sites and provides new creative engagements with a variety of different places (Remondino, and Rizzi 86), however, Ionad Hiort was not yet at a point to even imagine how to use the remote access technology. They first needed a strategy and direction, as after many years of moving towards recognition of proposing the centre at their site in Uig, they had lost a bit of that initial drive. This is where INDI was asked to assist by the Highlands and Islands Enterprise, the regional development organisation for most of rural Scotland. Building ConfidenceINDI is a research institute at The Glasgow School of Art. It is a distributed, creative collective of researchers, lecturers and students specialising in design innovation, where design innovation means enabling creative capabilities within communities, groups and individuals. Together, they address complex issues through new design practices and bespoke community engagement to co-produce “preferable futures” (Henchley 25). Preferable futures are a type of future casting that seeks to strive not just for the probable or possible future of a place or idea, but for the most preferred and collectively reached option for a society (McAra-McWilliam 9). INDI researches the design processes that are needed to co-create contexts in which people can flourish: at work, in organisations and businesses, as well as, in public services and government. The task of innovation as an interactive process is an example of the design process. Innovation is defined as “a co-creation process within social and technological networks in which actors integrate their resources to create mutual value” (Russo‐Spena, and Mele 528). Therefore, innovation works outside of standard consultancy practices; rather it engenders a sense of mutual co-created practices that strive to resolve particular problems. Examples include the work that has looked at creating cultures of innovation within small and medium-sized enterprises (Lockwood 4) where the design process was used to alter organisational support (Image 3). These enterprises tend to emulate larger firms and corporations and though useful in places where economies of scale are present, smaller business need adaptable, resilient and integrated networks of innovation within their organisational models. In this way, innovation functioned as a catalyst for altering the existing organisational methods. These innovations are thus a useful alternative to existing means of approaching problems and building resilience within any organisation. Therefore, these ideas of innovation could be transferred and play a role in enabling new ways of approaching non-profit organisational structures, particularly those within heritage. Image 3: Design Council Double Diamond model of the design process. Image credit: Lockwood.Developing the WorkIonad Hiort with INDI’s assistance has worked together to develop a heritage centre that tries to towards a new definition of heritage and identity through this island centre. Much of this work has been done through local community investigations revolving around workshops and one-on-one talks where narratives and ideas are held in “negative capability” (McAra-McWilliam 2) to seek many alternatives that would be able to work for the community. The initial aims of the partnership were to assist the Uig community realise the potential of the St Kilda Centre. Primarily, it would assist in enabling the capabilities of two themes. The first would be, strategy, for Ionad Hiort’s existing multi-page mission brief. The second would be storytelling the narrative of St Kilda as a complex and entangled, however, its common views are limited to the ‘fall from grace’ or ‘noble savage’ story (Macdonald 168). Over the course of six months, the relationship involved two workshops and three site visits of varying degrees of interaction. An initial gathering had InDI staff meet members of Ionad Hiort to introduce members to each other. Afterwards, INDI ran two workshops over two months in Uig to understand, reflect and challenge Ionad Hiort’s focus on what the group desired. The first workshop focused on the group’s strategy statement. In a relaxed and facilitated space in the Uig Community Hall, the groups used pens, markers, and self-adhesive notes to engage in an open dialogue about the group’s desires. This session included reflecting on what their heritage centre could look like, as well as what their strategy needed to get there. These resulted in a series of drawings of their ‘preferred’ centre, with some ideas showing a centre sitting over the edge of the cliffs or one that had the centre be an integral component of the community. In discussing that session, one of members of the group recalled:I remember his [one of INDI’s staff] interrogation of the project was actually pretty – initially – fairly brutal, right? The first formal session we had talking about strategy and so on. To the extent that I think it would be fair to say he pissed everybody off, right? So much so that he actually prompted us to come back with some fairly hard hitting ripostes, which, after a moment’s silence he then said, ‘That’s it, you’ve convinced me’, and at that point we kind of realised that that’s what he’d been trying to do; he’d been trying to really push us to go further in our articulation of what we were doing and … why we were doing it in this particular way than we had done before. (Participant A, 2016).The group through this session found out that their strategy could be refined into a short mission statement giving a clear focus as to what they wanted and how they wanted to go about doing it. In the end, drawings, charts, stories (Image 4) were drawn to reflect on what the community had discussed. These artefacts became a key role-player in the following months of the development of the group. Image 4: View of group working through their strategy workshop session. Image credit: Fergus Fullarton-Pegg (2014). The second set of workshops and visits involved informal discussion with individual members of the group and community. This included a visit to St Kilda with members from INDI, Ionad Hiort and the Digital Design Studio, which allowed for everyone to understand the immensity of the project and its significance to World Heritage values. The initial aims thus evolved into understanding the context of self-governance for distributed communities and how to develop the infrastructure of development. As discussed earlier, existing development processes are useful, though limited to only particular types of projects, and as exemplified in the Highlands and Islands Enterprise and Western Isles Council commission, it tends to put communities against each other for limited pots of money. This existing system can be innovated upon by becoming creative liaisons, sharing and co-creating from existing studies to help develop more effective processes for the future of Ionad Hiort and their ‘preferable future’. Building RelationshipsWhat the relationship with GSA has done, as a dialogue with the team of people that have been involved, has been to consolidate and clarify our own thinking and to get us to question our own thinking across several different aspects of the whole project. (Participant A, 2016)As the quote states, the main notion of using design thinking has allowed Ionad Hiort to question their thinking and challenge preconceptions of what a “heritage centre” is, by being a critical sounding board that is different from what is provided by consultants and other stakeholders. Prior to meeting INDI, Ionad Hiort may have been able to reach their goal of a strategy, however, it would have taken a few more years. The work, which involved structured and unstructured workshops, meetings, planning events, and gatherings, gave them a structured focus to move ahead with their prospectus planning and bidding. INDI enabled the compression and focus of their strategy making and mission strategy statement over the course of six months into a one-page statement that gave direction to the group and provided the impetus for the development of the prospectus briefs. Furthermore, INDI contributed a sense of contemporary content to the historic story, as well as, enable the community to see that this centre would not just become another gallery with café. The most important outcome has been an effective measure in building relationships in the Outer Hebrides, which shows the changing roles between academic and third sector partnerships. Two key points can be deemed from these developing relationships: The first has been to build a research infrastructure in and across the region that engages with local communities about working with the GSA, including groups in North Uist, Barra and South Uist. Of note is a comment made by one of the participants saying: “It’s exciting now, there’s a buzz about it and getting you [INDI] involved, adding a dimension—we’ve got people who have got an artistic bent here but I think your enthusiasm, your skills, very much complement what we’ve got here.” (Participant B, 2016). Second, the academic/non-profit partnership has encouraged younger people to work and study in the area through a developing programme of student research activity. This includes placing taught masters students with local community members on the South Uist, as well as, PhD research being done on Stornoway. These two outcomes then have given rise to interest in not only how heritage is re-developed in a community, but also, encourages future interest, by staff and students to continue the debate and fashion further developments in the region (GSAmediacentre). Today, the cliffs of Mangerstadh continue to receive the pounding of waves, the blowing wind and the ever-present rain on its rocky granite surface. The iterative stages of work that the two groups have done showcase the way that simple actions can carve, change and evolve into innovative outcomes. The research outcomes show that through this new approach to working with communities we move beyond the consultant and towards an ability of generating a preferable future for the community. In this way, the work that has been created together showcases a case study for further island community development. We do not know what the future holds for the group, but with continued support and maintaining an open mind to creative opportunities we will see that the community will develop a space that moves “beyond the museum”. AcknowledgementsThe author would like to thank Ionad Hiort and all the residents of Uig on the Isle of Lewis for their assistance and participation in this partnership. For more information on their work please visit http://www.ionadhiort.org/. The author also thanks the Highlands and Islands Enterprise for financial support in the research and development of the project. Finally, the author thanks the two reviewers who provided critical commentary and critiques to improve this paper. ReferencesBarker, Adam. “Capacity Building for Sustainability: Towards Community Development in Coastal Scotland.” Journal of Environmental Management 75.1 (2005): 11-19. 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If you cannot understand my argument, and declare “It’s Greek to me,” you are quoting Shakespeare.Bernard LevinPsoriatic arthritis, in its acute or “generalised” stage, is unbearably painful. Exacerbating the crippling of the joints, the entire surface of the skin is covered with lesions only moderately salved by anti-inflammatory ointment, the application of which is as painful as the ailment it seeks to relieve: NURSE MILLS: I’ll be as gentle as I can.Marlow’s face again fills the screen, intense concentration, comical strain, and a whispered urgency in the voice over—MARLOW: (Voice over) Think of something boring—For Christ’s sake think of something very very boring—Speech a speech by Ted Heath a sentence long sentence from Bernard Levin a quiz by Christopher Booker a—oh think think—! Really boring! A Welsh male-voice choir—Everything in Punch—Oh! Oh! — (Potter 17-18)Marlow’s collation of boring things as a frantic liturgy is an attempt to distract himself from a tumescence that is both unwanted and out of place. Although bed-ridden and in constant pain, he is still sensitive to erogenous stimulation, even when it is incidental. The act of recollection, of garnering lists of things that bore him, distracts him from his immediate situation as he struggles with the mental anguish of the prospect of a humiliating orgasm. Literary lists do many things. They provide richness of detail, assemble and corroborate the materiality of the world of which they are a part and provide insight into the psyche and motivation of the collator. The sheer desperation of Dennis Potter’s Marlow attests to the arbitrariness of the list, the simple requirement that discrete and unrelated items can be assembled in linear order, without any obligation for topical concatenation. In its interrogative form, the list can serve a more urgent and distressing purpose than distraction:GOLDBERG: What do you use for pyjamas?STANLEY: Nothing.GOLDBERG: You verminate the sheet of your birth.MCCANN: What about the Albigensenist heresy?GOLDBERG: Who watered the wicket in Melbourne?MCCANN: What about the blessed Oliver Plunkett?(Pinter 51)The interrogative non sequitur is an established feature of the art of intimidation. It is designed to exert maximum stress in the subject through the use of obscure asides and the endowing of trivial detail with profundity. Harold Pinter’s use of it in The Birthday Party reveals how central it was to his “theatre of menace.” The other tactic, which also draws on the logic of the inventory to be both sequential and discontinuous, is to break the subject’s will through a machine-like barrage of rhetorical questions that leave no time for answers.Pinter learned from Samuel Beckett the pitiless, unforgiving logic of trivial detail pushed to extremes. Think of Molloy’s dilemma of the sucking stones. In order for all sixteen stones that he carries with him to be sucked at least once to assuage his hunger, a reliable system has to be hit upon:Taking a stone from the right pocket of my greatcoat, and putting it in my mouth, I replaced it in the right pocket of my greatcoat by a stone from the right pocket of my trousers, which I replaced with a stone from the left pocket of my trousers, which I replaced by a stone from the left pocket of my greatcoat, which I replaced with the stone that was in my mouth, as soon as I had finished sucking it. Thus there were still four stones in each of my four pockets, but not quite the same stones. And when the desire to suck took hold of me again, I drew again on the right pocket of my greatcoat, certain of not taking the same stone as the last time. And while I sucked it I rearranged the other stones in the way I have just described. And so on. (Beckett, Molloy 69)And so on for six pages. Exhaustive permutation within a finite lexical set is common in Beckett. In the novel Watt the eponymous central character is charged with serving his unseen master’s dinner as well as tidying up afterwards. A simple and bucolic enough task it would seem. But Beckett’s characters are not satisfied with conjecture, the simple assumption that someone must be responsible for Mr. Knott’s dining arrangements. Like Molloy’s solution to the sucking stone problem, all possible scenarios must be considered to explain the conundrum of how and why Watt never saw Knott at mealtime. Twelve possibilities are offered, among them that1. Mr. Knott was responsible for the arrangement, and knew that he was responsible for the arrangement, and knew that such an arrangement existed, and was content.2. Mr. Knott was not responsible for the arrangement, but knew who was responsible for the arrangement, and knew that such an arrangement existed, and was content.(Beckett, Watt 86)This stringent adherence to detail, absurd and exasperating as it is, is the work of fiction, the persistence of a viable, believable thing called Watt who exists as long as his thought is made manifest on a page. All writers face this pernicious prospect of having to confront and satisfy “fiction’s gargantuan appetite for fact, for detail, for documentation” (Kenner 70). A writer’s writer (Philip Marlow) Dennis Potter’s singing detective struggles with the acute consciousness that words eventually will fail him. His struggle to overcome verbal entropy is a spectre that haunts the entire literary imagination, for when the words stop the world stops.Beckett made this struggle the very stuff of his work, declaring famously that all he wanted to do as a writer was to leave “a stain upon the silence” (quoted in Bair 681). His characters deteriorate from recognisable people (Hamm in Endgame, Winnie in Happy Days) to mere ciphers of speech acts (the bodiless head Listener in That Time, Mouth in Not I). During this process they provide us with the vocabulary of entropy, a horror most eloquently expressed at the end of The Unnamable: I can’t go on, you must go on, I’ll go on, you must say words, as long as there are any, until they find me, until they say me, strange pain, strange sin, you must go on, perhaps it’s done already, perhaps they have said me already, perhaps they have carried me to the threshold of my story, before the door that opens on my story, that would surprise me, if it opens, it will be I, it will be the silence, where I am, I don’t know, I’ll never know, in the silence you don’t know, you must go on, I can’t go on, I’ll go on. (Beckett, Molloy 418)The importance Beckett accorded to pauses in his writing, from breaks in dialogue to punctuation, stresses the pacing of utterance that is in sync with the rhythm of human breath. This is acutely underlined in Jack MacGowran’s extraordinary gramophone recording of the above passage from The Unnamable. There is exhaustion in his voice, but it is inflected by an urgent push for the next words to forestall the last gasp. And what might appear to be parsimony is in fact the very commerce of writing itself. It is an economy of necessity, when any words will suffice to sustain presence in the face of imminent silence.Hugh Kenner has written eloquently on the relationship between writing and entropy, drawing on field and number theory to demonstrate how the business of fiction is forever in the process of generating variation within a finite set. The “stoic comedian,” as he figures the writer facing the blank page, self-consciously practices their art in the full cognisance that they select “elements from a closed set, and then (arrange) them inside a closed field” (Kenner 94). The nouveau roman (a genre conceived and practiced in Beckett’s lean shadow) is remembered in literary history as a rather austere, po-faced formalism that foregrounded things at the expense of human psychology or social interaction. But it is emblematic of Kenner’s portrait of stoicism as an attitude to writing that confronts the nature of fiction itself, on its own terms, as a practice “which is endlessly arranging things” (13):The bulge of the bank also begins to take effect starting from the fifth row: this row, as a matter of fact, also possesses only twenty-one trees, whereas it should have twenty-two for a true trapezoid and twenty-three for a rectangle (uneven row). (Robbe-Grillet 21)As a matter of fact. The nouveau roman made a fine if myopic art of isolating detail for detail’s sake. However, it shares with both Beckett’s minimalism and Joyce’s maximalism the obligation of fiction to fill its world with stuff (“maximalism” is a term coined by Michel Delville and Andrew Norris in relation to the musical scores of Frank Zappa that opposes the minimalism of John Cage’s work). Kenner asks, in The Stoic Comedians, where do the “thousands on thousands of things come from, that clutter Ulysses?” His answer is simple, from “a convention” and this prosaic response takes us to the heart of the matter with respect to the impact on writing of Isaac Newton’s unforgiving Second Law of Thermodynamics. In the law’s strictest physical sense of the dissipation of heat, of the loss of energy within any closed system that moves, the stipulation of the Second Law predicts that words will, of necessity, stop in any form governed by convention (be it of horror, comedy, tragedy, the Bildungsroman, etc.). Building upon and at the same time refining the early work on motion and mass theorised by Aristotle, Kepler, and Galileo, inter alia, Newton refined both the laws and language of classical mechanics. It was from Wiener’s literary reading of Newton that Kenner segued from the loss of energy within any closed system (entropy) to the running silent out of words within fiction.In the wake of Norbert Wiener’s cybernetic turn in thinking in the 1940s, which was highly influenced by Newton’s Second Law, fiction would never again be considered in the same way (metafiction was a term coined in part to recognise this shift; the nouveau roman another). Far from delivering a reassured and reassuring present-ness, an integrated and ongoing cosmos, fiction is an isometric exercise in the struggle against entropy, of a world in imminent danger of running out of energy, of not-being:“His hand took his hat from the peg over his initialled heavy overcoat…” Four nouns, and the book’s world is heavier by four things. One, the hat, “Plasto’s high grade,” will remain in play to the end. The hand we shall continue to take for granted: it is Bloom’s; it goes with his body, which we are not to stop imagining. The peg and the overcoat will fade. “On the doorstep he felt in his hip pocket for the latchkey. Not there. In the trousers I left off.” Four more things. (Kenner 87)This passage from The Stoic Comedians is a tour de force of the conjuror’s art, slowing down the subliminal process of the illusion for us to see the fragility of fiction’s precarious grip on the verge of silence, heroically “filling four hundred empty pages with combinations of twenty-six different letters” (xiii). Kenner situates Joyce in a comic tradition, preceded by Gustave Flaubert and followed by Beckett, of exhaustive fictive possibility. The stoic, he tells us, “is one who considers, with neither panic nor indifference, that the field of possibilities available to him is large perhaps, or small perhaps, but closed” (he is prompt in reminding us that among novelists, gamblers and ethical theorists, the stoic is also a proponent of the Second Law of Thermodynamics) (xiii). If Joyce is the comedian of the inventory, then it is Flaubert, comedian of the Enlightenment, who is his immediate ancestor. Bouvard and Pécuchet (1881) is an unfinished novel written in the shadow of the Encyclopaedia, an apparatus of the literate mind that sought complete knowledge. But like the Encyclopaedia particularly and the Enlightenment more generally, it is fragmentation that determines its approach to and categorisation of detail as information about the world. Bouvard and Pécuchet ends, appropriately, in a frayed list of details, pronouncements and ephemera.In the face of an unassailable impasse, all that is left Flaubert is the list. For more than thirty years he constructed the Dictionary of Received Ideas in the shadow of the truncated Bouvard and Pécuchet. And in doing so he created for the nineteenth century mind “a handbook for novelists” (Kenner 19), a breakdown of all we know “into little pieces so arranged that they can be found one at a time” (3): ACADEMY, FRENCH: Run it down but try to belong to it if you can.GREEK: Whatever one cannot understand is Greek.KORAN: Book about Mohammed, which is all about women.MACHIAVELLIAN: Word only to be spoken with a shudder.PHILOSOPHY: Always snigger at it.WAGNER: Snigger when you hear his name and joke about the music of the future. (Flaubert, Dictionary 293-330)This is a sample of the exhaustion that issues from the tireless pursuit of categorisation, classification, and the mania for ordered information. The Dictionary manifests the Enlightenment’s insatiable hunger for received ideas, an unwieldy background noise of popular opinion, general knowledge, expertise, and hearsay. In both Bouvard and Pécuchet and the Dictionary, exhaustion was the foundation of a comic art as it was for both Joyce and Beckett after him, for the simple reason that it includes everything and neglects nothing. It is comedy born of overwhelming competence, a sublime impertinence, though not of manners or social etiquette, but rather, with a nod to Oscar Wilde, the impertinence of being definitive (a droll epithet that, not surprisingly, was the title of Kenner’s 1982 Times Literary Supplement review of Richard Ellmann’s revised and augmented biography of Joyce).The inventory, then, is the underlining physio-semiotics of fictional mechanics, an elegiac resistance to the thread of fiction fraying into nothingness. The motif of thermodynamics is no mere literary conceit here. Consider the opening sentence in Borges:Of the many problems which exercised the reckless discernment of Lönnrot, none was so strange—so rigorously strange, shall we say—as the periodic series of bloody events which culminated at the villa of Triste-le-Roy, amid the ceaseless aroma of the eucalypti. (Borges 76)The subordinate clause, as a means of adjectival and adverbial augmentation, implies a potentially infinite sentence through the sheer force of grammatical convention, a machine-like resistance to running out of puff:Under the notable influence of Chesterton (contriver and embellisher of elegant mysteries) and the palace counsellor Leibniz (inventor of the pre-established harmony), in my idle afternoons I have imagined this story plot which I shall perhaps write someday and which already justifies me somehow. (72)In “Pierre Menard, Author of the Quixote,” a single adjective charmed with emphasis will do to imply an unseen network:The visible work left by this novelist is easily and briefly enumerated. (Borges 36)The annotation of this network is the inexorable issue of the inflection: “I have said that Menard’s work can be easily enumerated. Having examined with care his personal files, I find that they contain the following items.” (37) This is a sample selection from nineteen entries:a) A Symbolist sonnet which appeared twice (with variants) in the review La conque (issues of March and October 1899).o) A transposition into alexandrines of Paul Valéry’s Le cimitière marin (N.R.F., January 1928).p) An invective against Paul Valéry, in the Papers for the Suppression of Reality of Jacques Reboul. (37-38)Lists, when we encounter them in Jorge Luis Borges, are always contextual, supplying necessary detail to expand upon character and situation. And they are always intertextual, anchoring this specific fictional world to others (imaginary, real, fabulatory or yet to come). The collation and annotation of the literary works of an imagined author (Pierre Menard) of an invented author (Edmond Teste) of an actual author (Paul Valéry) creates a recursive, yet generative, feedback loop of reference and literary progeny. As long as one of these authors continues to write, or write of the work of at least one of the others, a persistent fictional present tense is ensured.Consider Hillel Schwartz’s use of the list in his Making Noise (2011). It not only lists what can and is inevitably heard, in this instance the European 1700s, but what it, or local aural colour, is heard over:Earthy: criers of artichokes, asparagus, baskets, beans, beer, bells, biscuits, brooms, buttermilk, candles, six-pence-a-pound fair cherries, chickens, clothesline, cockles, combs, coal, crabs, cucumbers, death lists, door mats, eels, fresh eggs, firewood, flowers, garlic, hake, herring, ink, ivy, jokebooks, lace, lanterns, lemons, lettuce, mackeral, matches […]. (Schwartz 143)The extended list and the catalogue, when encountered as formalist set pieces in fiction or, as in Schwartz’s case, non-fiction, are the expansive equivalent of le mot juste, the self-conscious, painstaking selection of the right word, the specific detail. Of Ulysses, Kenner observes that it was perfectly natural that it “should have attracted the attention of a group of scholars who wanted practice in compiling a word-index to some extensive piece of prose (Miles Hanley, Word Index to Ulysses, 1937). More than any other work of fiction, it suggests by its texture, often by the very look of its pages, that it has been painstakingly assembled out of single words…” (31-32). In a book already crammed with detail, with persistent reference to itself, to other texts, other media, such formalist set pieces as the following from the oneiric “Circe” episode self-consciously perform for our scrutiny fiction’s insatiable hunger for more words, for invention, the Latin root of which also gives us the word inventory:The van of the procession appears headed by John Howard Parnell, city marshal, in a chessboard tabard, the Athlone Poursuivant and Ulster King of Arms. They are followed by the Right Honourable Joseph Hutchinson, lord mayor Dublin, the lord mayor of Cork, their worships the mayors of Limerick, Galway, Sligo and Waterford, twentyeight Irish representative peers, sirdars, grandees and maharajahs bearing the cloth of estate, the Dublin Metropolitan Fire Brigade, the chapter of the saints of finance in their plutocratic order of precedence, the bishop of Down and Connor, His Eminence Michael cardinal Logue archbishop of Armagh, primate of all Ireland, His Grace, the most reverend Dr William Alexander, archbishop of Armagh, primate of all Ireland, the chief rabbi, the Presbyterian moderator, the heads of the Baptist, Anabaptist, Methodist and Moravian chapels and the honorary secretary of the society of friends. (Joyce, Ulysses 602-604)Such examples demonstrate how Joycean inventories break from narrative as architectonic, stand-alone assemblages of information. They are Rabelaisian irruptions, like Philip Marlow’s lesions, that erupt in swollen bas-relief. The exaggerated, at times hysterical, quality of such lists, perform the hallucinatory work of displacement and condensation (the Homeric parallel here is the transformation of Odysseus’s men into swine by the witch Circe). Freudian, not to mention Stindberg-ian dream-work brings together and juxtaposes images and details that only make sense as non-sense (realistic but not real), such as the extraordinary explosive gathering of civic, commercial, political, chivalric representatives of Dublin in this foreshortened excerpt of Bloom’s regal campaign for his “new Bloomusalem” (606).The text’s formidable echolalia, whereby motifs recur and recapitulate into leitmotifs, ensures that the act of reading Ulysses is always cross-referential, suggesting the persistence of a conjured world that is always already still coming into being through reading. And it is of course this forestalling of Newton’s Second Law that Joyce brazenly conducts, in both the textual and physical sense, in Finnegans Wake. The Wake is an impossible book in that it infinitely sustains the circulation of words within a closed system, creating a weird feedback loop of cyclical return. It is a text that can run indefinitely through the force of its own momentum without coming to a conclusion. In a text in which the author’s alter ego is described in terms of the technology of inscription (Shem the Penman) and his craft as being a “punsil shapner,” (Joyce, Finnegans 98) Norbert Wiener’s descriptive example of feedback as the forestalling of entropy in the conscious act of picking up a pencil is apt: One we have determined this, our motion proceeds in such a way that we may say roughly that the amount by which the pencil is not yet picked up is decreased at each stage. (Wiener 7) The Wake overcomes the book’s, and indeed writing’s, struggle with entropy through the constant return of energy into its closed system as a cycle of endless return. Its generative algorithm can be represented thus: “… a long the riverrun …” (628-3). The Wake’s sense of unending confounds and contradicts, in advance, Frank Kermode’s averring to Newton’s Second Law in his insistence that the progression of all narrative fiction is defined in terms of the “sense of an ending,” the expectation of a conclusion, whereby the termination of words makes “possible a satisfying consonance with the origins and with the middle” (Kermode 17). It is the realisation of the novel imagined by Silas Flannery, the fictitious author in Italo Calvino’s If on a winter’s night a traveller, an incipit that “maintains for its whole duration the potentiality of the beginning” (Calvino 140). Finnegans Wake is unique in terms of the history of the novel (if that is indeed what it is) in that it is never read, but (as Joseph Frank observed of Joyce generally) “can only be re-read” (Frank 19). With Wiener’s allegory of feedback no doubt in mind, Jacques Derrida’s cybernetic account of the act of reading Joyce comes, like a form of echolalia, on the heels of Calvino’s incipit, his perpetual sustaining of the beginning: you stay on the edge of reading Joyce—for me this has been going on for twenty-five or thirty years—and the endless plunge throws you back onto the river-bank, on the brink of another possible immersion, ad infinitum … In any case, I have the feeling that I haven’t yet begun to read Joyce, and this “not having begun to read” is sometimes the most singular and active relationship I have with his work. (Derrida 148) Derrida wonders if this process of ongoing immersion in the text is typical of all works of literature and not just the Wake. The question is rhetorical and resonates into silence. And it is silence, ultimately, that hovers as a mute herald of the end when words will simply run out.Post(script)It is in the nature of all writing that it is read in the absence of its author. Perhaps the most typical form of writing, then, is the suicide note. In an extraordinary essay, “Goodbye, Cruel Words,” Mark Dery wonders why it has been “so neglected as a literary genre” and promptly sets about reviewing its decisive characteristics. Curiously, the list features amongst its many forms: I’m done with lifeI’m no goodI’m dead. (Dery 262)And references to lists of types of suicide notes are among Dery’s own notes to the essay. With its implicit generic capacity to intransitively add more detail, the list becomes in the light of the terminal letter a condition of writing itself. The irony of this is not lost on Dery as he ponders the impotent stoicism of the scribbler setting about the mordant task of writing for the last time. Writing at the last gasp, as Dery portrays it, is a form of dogged, radical will. But his concluding remarks are reflective of his melancholy attitude to this most desperate act of writing at degree zero: “The awful truth (unthinkable to a writer) is that eloquent suicide notes are rarer than rare because suicide is the moment when language fails—fails to hoist us out of the pit, fails even to express the unbearable weight” (264) of someone on the precipice of the very last word they will ever think, let alone write. Ihab Hassan (1967) and George Steiner (1967), it would seem, were latecomers as proselytisers of the language of silence. But there is a queer, uncanny optimism at work at the terminal moment of writing when, contra Dery, words prevail on the verge of “endless, silent night.” (264) Perhaps when Newton’s Second Law no longer has carriage over mortal life, words take on a weird half-life of their own. Writing, after Socrates, does indeed circulate indiscriminately among its readers. There is a dark irony associated with last words. When life ceases, words continue to have the final say as long as they are read, and in so doing they sustain an unlikely, and in their own way, stoical sense of unending.ReferencesBair, Deirdre. Samuel Beckett: A Biography. London: Jonathan Cape, 1978.Beckett, Samuel. Molloy Malone Dies. The Unnamable. London: John Calder, 1973.---. Watt. London: John Calder, 1976.Borges, Jorge Luis. Labyrinths. Selected Stories & Other Writings. Ed. Donald A. Yates & James E. Irby. New York: New Directions, 1964.Calvino, Italo. If On A Winter’s Night A Traveller. Trans. 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