Relevant bibliographies by topics / Strategic social media

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Strategic social media'

Author: Grafiati
Published: 5 June 2025
Last updated: 2 August 2025

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Journal articles on the topic "Strategic social media"

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Paramitha, Janna, and H. H. Daniel Tamburian. "Studi Manajemen Strategis Instagram @cchannel_id dalam Menjangkau Publik." Prologia 4, no. 1 (2020): 98. http://dx.doi.org/10.24912/pr.v4i1.6440.

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Nowadays digital media hold an important role in people's lives. An important role that has helped the community is the rise of digital media like Instagram.C Channel Indonesia is one of the companies engaged in digital media, which is Instagram. Strategic management on Instagram @cchannel_id is important to be done in order to know the direction of a company. The long and short term strategies of the company are the determinants of the direction the company is headed for. Strategic Direction Instagram C Channel Indonesia wants to make number one digital media for Indonesian women and build co
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Meredith, Michael J. "Strategic Communication and Social Media." Business Communication Quarterly 75, no. 1 (2012): 89–95. http://dx.doi.org/10.1177/1080569911432305.

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Meratian Esfahani, Leila, and Lester W. Johnson. "Stakeholders’ Engagement and Strategic Management of Social Media." JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING 3, no. 6 (2018): 47–56. http://dx.doi.org/10.18775/jibrm.1849-8558.2015.36.3004.

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Social media is becoming integral to many organizations as a tool for marketing, customers’ service management, interacting with employees, etc. However, recent research shows that organizations are still struggling to find an effective way to strategically manage social media and engage with various stakeholders. As a result, there is a need to investigate the issue in depth. Therefore, in this paper, we develop a comprehensive conceptual model for organizations to engage with stakeholders and strategically managing social media.
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Enke, Nadja, and Nils S. Borchers. "Social Media Influencers in Strategic Communication: A Conceptual Framework for Strategic Social Media Influencer Communication." International Journal of Strategic Communication 13, no. 4 (2019): 261–77. http://dx.doi.org/10.1080/1553118x.2019.1620234.

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Swaminathan, Madhav, and Ritu Thamman. "Social Media as a Strategic Opportunity." Journal of the American Society of Echocardiography 32, no. 9 (2019): A19. http://dx.doi.org/10.1016/j.echo.2019.07.013.

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Borchers, Nils S. "Social Media Influencers in Strategic Communication." International Journal of Strategic Communication 13, no. 4 (2019): 255–60. http://dx.doi.org/10.1080/1553118x.2019.1634075.

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Tyrovouzis, Nestor. "Social Media Engagement & Listening." Journal Of Global Strategic Studies 5, no. 1 (2025): 58–86. https://doi.org/10.36859/jgss.v5i1.3526.

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Until now, academic literature has described public diplomacy and strategic communication as two distinct; analogous; connected; occasionally conflicting or incompatible; constitutive or subordinate to the other concepts. Still, their correlation has yet to be clearly defined. Nonetheless, a strategic approach to public diplomacy communication efforts would provide PD actors with the necessary tools to better assess and evaluate input, output and the impacts and outcomes of their campaigns and policies. This article identifies four communication components with strategic value in public diplom
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Archer-Brown, Chris, and Jan Kietzmann. "Strategic knowledge management and enterprise social media." Journal of Knowledge Management 22, no. 6 (2018): 1288–309. http://dx.doi.org/10.1108/jkm-08-2017-0359.

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Purpose This paper aims to examine if (and how), enterprise social media (ESM) can be understood as a strategic knowledge management phenomenon to improve organizational performance. Design/methodology/approach This paper uses intellectual capital theory and its functional building blocks to organize different types of the ESM platforms, based on secondary data. It then connects these findings to the underling intellectual capital tenets to introduce a conceptual model that explicates how ESM impacts strategic knowledge management, and vice versa. Findings This paper concludes that ESM provide
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Dutot, Vincent, and François Bergeron. "From strategic orientation to social media orientation." Journal of Small Business and Enterprise Development 23, no. 4 (2016): 1165–90. http://dx.doi.org/10.1108/jsbed-11-2015-0160.

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Purpose The purpose of this paper is to develop and test a framework of small and medium enterprises’ (SMEs) strategic orientation (SO) and its impact on social media performance. Moreover, it introduces a new concept, social media orientation (SMO) (composed of sales and business development (SBD) and visibility) to add in the model. Design/methodology/approach A quantitative approach was used and, based on a study of 257 SMEs, analyses were performed. A smartPLS analysis was judged appropriate regarding the sample size. Findings Results show that entrepreneurial orientation (EO) and customer
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Kennedy, Ann-Marie. "Book and Media Review: Strategic Social Marketing." Journal of Macromarketing 36, no. 1 (2015): 116–17. http://dx.doi.org/10.1177/0276146715601194.

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Dissertations / Theses on the topic "Strategic social media"

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Kjellnäs, Mikael. "Social media as a marketing tool versus strategic alliance acomparison." Thesis, KTH, Skolan för datavetenskap och kommunikation (CSC), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-169896.

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This report is based on two different approaches that companies could use in order to develop their business. These approaches are: Social Media Marketing and Strategic Alliances. A detailed theory study explains what these approaches are and how they are used. This study was done from a startup company’s point of view. Startup companies are also called startups and the results found are based on how these two approaches are and could best be utilized by startups.The results indicate that the majority of startups does not utilize the possibility of a business partnership, other than small “dea
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Wolf, Maxim Viktor. "Value creation through strategic social media use in HR management." Thesis, Birkbeck (University of London), 2018. http://bbktheses.da.ulcc.ac.uk/358/.

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The aim of this research is to understand how social media use is impacting communication processes within organisations. This study focuses on the HR communication process: traditionally, a one-way broadcast from management to employees with limited feedback mechanisms and limited employees' participation in content creation. Social media, as a current IT phenomenon, penetrates personal, professional and political lives. One of the hallmarks of social media is its embedded democratisation: access, means, and ability to "speak" for everyone. Social media's democratic approach to communication
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Balfour, Virginia H. "Likes, comments, action: The strengths and limitations of strategic impact documentary's Facebook audience engagement strategies." Thesis, Queensland University of Technology, 2019. https://eprints.qut.edu.au/133366/1/Virginia_Balfour_Thesis.pdf.

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The research project examined how social issue documentary is evolving in the digital age. Using case study analysis of That Sugar Film's Facebook audience engagement campaign and an innovative mixed methods approach, the research demonstrated that positive personal stories, information exchange, and authentic characters can build trust, while negative posts may gain reach, but can also lead to exclusion and polarisation. The research evidenced how publics discuss social issues in the digital age, with important implications for the way social media can be used to productively engage audiences
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Kang, Esther. "'Who knows what' vs. 'who knows who'| Strategic content seeking in social media." Thesis, State University of New York at Buffalo, 2015. http://pqdtopen.proquest.com/#viewpdf?dispub=3714618.

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<p> The ubiquity of social media has enhanced consumers&rsquo; ability to stay in touch as well as save and access information about others at will. This easy access to information on social media has the potential to change the way consumers seek and remember information. This dissertation sheds light on how information accessibility on social media shapes users&rsquo; cognitions. Using a professional social network context, we examine two types of information that consumers pay attention to &ndash; content (i.e., &lsquo;who knows what&rsquo;) and connections (i.e., &lsquo;who knows who&rsquo
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Cloete, Ewoudt. "An exploration of the strategic implementation of marketing communication within social networking communication context." Thesis, North-West University, 2012. http://hdl.handle.net/10394/9004.

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Taking into consideration the dramatic changes ushered in by the exponential growth of social networking, marketers are left without a dependable framework on how to implement social networking strategically and in alignment with other modern as well as traditional marketing disciplines. In light of this, the study aims to explore the strategic implementation of social networking within the context of a dependable marketing theoretical model, known as the marketing communications mix. During the study’s literary exploration, social networking’s capacity as a viable professional marketing tool
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Goodman, Linnea. "For the Love of the Game : The role of social media and strategic communication in developing women’s softball in Europe." Thesis, Uppsala universitet, Institutionen för informatik och media, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-355881.

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This study explores how social media contributes to the relationship between community and non-profit organizational communication in the scope of marginalized women’s sports. The analysis of the data is based on a theoretical framework of social identity and self-categorization theories in imagined communities from a non-profit, strategic organizational communication perspective. The methods used to gather the data involved a qualitative content analysis process that consisted of conducting in-depth interviews and analyzing the organization’s Facebook posts. The findings concluded that in thi
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GAVRILAKIS, FILIPPOS, and KALLIOPI MAKROPOULOU. "Strategic renewal through social media marketing : An exploratory study of challenges and opportunities of companies in Swedish rural areas." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-21416.

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Background Social media have changed the way of communication and interaction between the organizations and the costumers. The huge merge of social media has led the companies to change their current marketing strategies into the use of social media marketing during the last years. An increasing number of companies adopt this kind of performance and there is a need to study this phenomenon more in depth and explore it through the perspective of strategic renewal. Purpose The purpose of this thesis is to analyze and explore to the phenomenon of strategic renewal through social media marketing.
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Palmqvist, Amanda. "Community Manager - en ny yrkesroll? : På uppdrag av Dohi Sweden." Thesis, Umeå universitet, Institutionen för kultur- och medievetenskaper, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-85154.

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Propose/Aim: The aim of this thesis is to examine the professional role of the Community Manager working for gaming companies. The thesis will examine which background and previous experience a Community Manager should have and the tasks included in the assignment to see how this new role can contribute to the development of gaming companies. Material/Method: The method used in this study is of a qualitative character. The data has been gathered through e-mail interviews with five people working as Community Managers in the gaming business and in addition, through a textual analysis of five jo
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Kirilka, Vilius, and Tautvydas Stukas. "Strategic renewal in retail companies by means of social e-commerce." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership), 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18127.

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Social media has changed the way of communication and information exchange while e-commerce was a big inno- vation in retail business. The merge of social media and e- commerce has created social e-commerce which is a new phenomenon in retail business during past few years. More and more companies develop social e-commerce and there is a need to study this phenomenon in more depth. The purpose of this master thesis is to analyse   and   explain   the   phenomena  of   social   e- commerce and show the reasons behind the decision to develop this   strategy   in  retail  companies.  Social  e- c
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Richter, Frida, and Christoffer Torstensson. "Strategic management of social media: How to design content on Facebook and Instagram to promote interaction from followers." Thesis, Linköpings universitet, Medie- och Informationsteknik, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-130014.

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The usage of social networking sites is steadily increasing, setting higher demands on companies and their need to be present on social media. This study aims to examine how companies could design their content on Facebook and Instagram to promote interaction from followers. To be able to understand this the company Pantamera is used as a case in this study. Pantamera is responsible for the recycling of metal cans and PET bottles in Sweden, and are experiencing that their usage of strategies on social media is deficient. To answer the purpose, already existing theories of how to form a social
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Books on the topic "Strategic social media"

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Mahoney, L. Meghan, and Tang Tang. Strategic Social Media. John Wiley & Sons, Inc., 2016. http://dx.doi.org/10.1002/9781119370680.

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Sutherland, Karen E. Strategic Social Media Management. Springer Singapore, 2021. http://dx.doi.org/10.1007/978-981-15-4658-7.

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Sutherland, Karen E. Strategic Social Media Management. Springer Nature Singapore, 2024. http://dx.doi.org/10.1007/978-981-99-9496-0.

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Wallace, Adrienne, and Regina Luttrell. Strategic Social Media as Activism. Routledge, 2023. http://dx.doi.org/10.4324/9781003291855.

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Borchers, Nils S. Social Media Influencers in Strategic Communication. Routledge, 2021. http://dx.doi.org/10.4324/9781003181286.

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illustrator, Coupland Stephanie, and Coupland Jack illustrator, eds. ACCELerate your social media: Includes over 70 strategic tips. Ecademy Press, 2012.

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Hinchcliffe, Dion. Social business by design: Transformative social media strategies for the connected company. Jossey-Bass, 2012.

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Affairs, United States Marine Corps Division of Public. The social corps: The U.S.M.C. social media principles. Marine Corps Dvision of Public Affairs, 2012.

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Berkman, Robert I. Art of strategic listening: Finding market intelligence on blogs and social media. Paramount Market, 2008.

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Joseph, Lampel, Shamsie Jamal, and Lant Theresa K, eds. The business of culture: Strategic perspectives on entertainment and media. Lawrence Erlbaum Assoicates, 2006.

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Book chapters on the topic "Strategic social media"

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Marsh, Charles, David W. Guth, and Bonnie Poovey Short. "Social Media Calendars." In Strategic Writing. Routledge, 2020. http://dx.doi.org/10.4324/9781003019701-52.

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Hendershot, Angie, Lisa Loewen, Charles Marsh, David W. Guth, and Bonnie Poovey Short. "Social Media Calendars." In Strategic Writing, 6th ed. Routledge, 2024. http://dx.doi.org/10.4324/9781003380108-53.

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Hermanni, Alfred-Joachim. "Social Media." In Business Guide for Strategic Management. Springer Fachmedien Wiesbaden, 2023. http://dx.doi.org/10.1007/978-3-658-41367-5_42.

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Kim, Carolyn Mae, and Matt Prince. "Strategic Design." In Social Media Campaigns, 3rd ed. Routledge, 2025. https://doi.org/10.4324/9781003496076-3.

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Marsh, Charles, David W. Guth, and Bonnie Poovey Short. "Social Media News Releases." In Strategic Writing. Routledge, 2017. http://dx.doi.org/10.4324/9781315178035-27.

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Marsh, Charles, David W. Guth, and Bonnie Poovey Short. "Social Media in Advertising." In Strategic Writing. Routledge, 2017. http://dx.doi.org/10.4324/9781315178035-40.

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Marsh, Charles, David W. Guth, and Bonnie Poovey Short. "Writing for Social Media." In Strategic Writing. Routledge, 2017. http://dx.doi.org/10.4324/9781315178035-7.

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Marsh, Charles, David W. Guth, and Bonnie Poovey Short. "Social Media in Advertising." In Strategic Writing. Routledge, 2020. http://dx.doi.org/10.4324/9781003019701-39.

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Marsh, Charles, David W. Guth, and Bonnie Poovey Short. "Writing for Social Media." In Strategic Writing. Routledge, 2020. http://dx.doi.org/10.4324/9781003019701-7.

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Hendershot, Angie, Lisa Loewen, Charles Marsh, David W. Guth, and Bonnie Poovey Short. "Social Media in Advertising." In Strategic Writing, 6th ed. Routledge, 2024. http://dx.doi.org/10.4324/9781003380108-42.

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Conference papers on the topic "Strategic social media"

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Halim, Erwin, Pandu Darmawan, Sudiana, Yuliana Lisanti, Lydiawati Kosasih Asalla, and Placide Poba-Nzaou. "Enhancing SME Performance through Strategic Social Media Utilization." In 2024 3rd International Conference on Creative Communication and Innovative Technology (ICCIT). IEEE, 2024. http://dx.doi.org/10.1109/iccit62134.2024.10701248.

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Ayasrah, Firas Tayseer, Khaleel AlArabi, Ibtehal M. Aburezeq, Ahmad Y. A. Bani Ahmad, and Musab Mustafa Hijazi. "Social Media Transparency: How Digital Marketing Shapes Strategic Decisions." In 2024 25th International Arab Conference on Information Technology (ACIT). IEEE, 2024. https://doi.org/10.1109/acit62805.2024.10877078.

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Swami, Sachin, Ranjana Mishra, Neha Dixit, and Preeti Pandey. "Optimizing Social Media Management and Content Marketing: A Strategic Approach to Meeting Organic Digital Demands." In 2025 International Conference on Visual Analytics and Data Visualization (ICVADV). IEEE, 2025. https://doi.org/10.1109/icvadv63329.2025.10961002.

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Kuzmina, Anna M., and Nikita S. Khlebnikov. "Visual Inclusive Communication of Socially-Oriented Nonprofit Organizations on Social Media." In 2025 Communication Strategies in Digital Society Seminar (ComSDS). IEEE, 2025. https://doi.org/10.1109/comsds65569.2025.10971315.

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Artamonov, Denis S., and Vladimir A. Syusyukin. "Digital Tools for Mythologizing the Past: Social Media and Neural Networks." In 2025 Communication Strategies in Digital Society Seminar (ComSDS). IEEE, 2025. https://doi.org/10.1109/comsds65569.2025.10971334.

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Cheredniakova, Anna, Lidiya Lobodenko, Julia Astashova, Evgeniy Zagoskin, and Elena Tezina. "The Eye-Tracking Analysis of Framing Effects in the Regional Environmental Agenda through Mass Media and Social Media Communication Strategies." In 2025 Communication Strategies in Digital Society Seminar (ComSDS). IEEE, 2025. https://doi.org/10.1109/comsds65569.2025.10971309.

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Podorozhniak, Andrii, Vasyl Oliinyk, and Nataliia Liubchenko. "Strategies for Filtering Unwanted Comments in Social Media." In 2024 IEEE 5th KhPI Week on Advanced Technology (KhPIWeek). IEEE, 2024. https://doi.org/10.1109/khpiweek61434.2024.10877962.

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Gawaikar, Anjalesh, Aditi Mukherjee, M. Sathish Kumar, Rahul Singh Gautam, Shailesh Rastogi, and Ganeshkumar D. Rede. "Impact of Social Media Analytics on Marketing Strategy." In 2024 Second International Conference on Advances in Information Technology (ICAIT). IEEE, 2024. http://dx.doi.org/10.1109/icait61638.2024.10690487.

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Marković, Ivana, Biljana Rabasović, and Marina Janković Perić. "Influence of the Social Media on Choosing the Destination." In 27th International Scientific Conference Strategic Management and Decision Support Systems in Strategic Management. University of Novi Sad, Faculty of Economics in Subotica, 2022. http://dx.doi.org/10.46541/978-86-7233-406-7_222.

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Social media is playing an increasingly important role in many aspects of tourism. While planning a trip, tourists look for information on social media, consider the comments of users who have already visited the destination, and share their experiences about the destination during and after the holiday. Therefore, social media has been proven as an excellent channel for promotion and communication with tourists, as well as an effective complaint management system. This topic has been the subject of many studies that explored the role of social media in promoting, building the image and brand
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Vukmirović, Valentina, Ivana Domazet, and Milica Kostić-Stanković. "Personalized Social Media Communication Based on Millennials' Attitudes." In 25th International Scientific Conference Strategic Management and Decision Support Systems in Strategic Management. University of Novi Sad, Faculty of Economics in Subotica, 2020. http://dx.doi.org/10.46541/978-86-7233-386-2_13.

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Reports on the topic "Strategic social media"

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Winchester, Charles P. Social Media: Strategic Asset or Operational Vulnerability? Defense Technical Information Center, 2012. http://dx.doi.org/10.21236/ada564014.

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Gomez Vasquez, Lina Margarita, and Ivette Soto Velez. Social Media as a strategic tool for Corporate Communication. Los Medios Sociales como una Herramienta Estratégica para la Comunicación Corporativa. Revista Internacional de Relaciones Públicas, 2011. http://dx.doi.org/10.5783/rirp-2-2011-09-157-174.

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Quiceno-Castañeda, Beatriz Eugenia. Redes Sociales y ONG en Colombia, ¿uso estratégico o respuesta a la tendencia? / Social Media and NGO in Colombia, strategic use or response to the trend? Revista Internacional de Relaciones Publicas, 2019. http://dx.doi.org/10.5783/rirp-18-2019-05-75-94.

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Sharova, Iryna. WAYS OF PROMOTING UKRANIAN PUBLISHING HOUSES ON FACEBOOK DURING QUARANTINE. Ivan Franko National University of Lviv, 2021. http://dx.doi.org/10.30970/vjo.2021.49.11076.

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The article reviews and analyzes the promotion of Ukrainian publishing houses on Facebook during quarantine in 2020. The study’s main objective is content and its types, which were used for representing on Facebook. We found out that going live and posting a text with a picture was most popular. The phenomenon of live video is tightly connected to the quarantine phenomenon. Though, not every publishing house was able to go live permanently or at least regular. However, simple text with a picture is the most uncomplicated content to post and the most popular. Ukrainian publishers also use UGC (
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Kenes, Bulent, and Ihsan Yilmaz. Digital Authoritarianism and Religious Populism in Turkey. European Center for Populism Studies (ECPS), 2024. http://dx.doi.org/10.55271/pp0042.

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This article explores the interplay between religious populism, religious justification and the systematic attempts to control cyberspace by the Justice and Development Party (AKP) in Turkey. Drawing from an array of scholarly sources, media reports, and legislative developments, the study unravels the multifaceted strategies employed by the ruling AKP to monopolize digital media spaces and control the information published, consumed and shared within these spaces. The narrative navigates the evolution of the AKP’s tactics, spotlighting the fusion of religious discourse with state policies to
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bin Ahsan, Wahid, Md Tanvir Hasan, Danilson Placid Purification, Nilim Ahsan, Naima Haque Numa, and Mostain Billa Tusar. Challenges and Opportunities in Bangladesh’s Content Writing Industry: A Qualitative Exploration. Userhub, 2023. http://dx.doi.org/10.58947/ghkp-lxdn.

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This research provides a qualitative, in-depth exploration of the content writing industry in Bangladesh, identifying prevalent trends, challenges, and growth potential. The study utilizes data from 44 participants, which include content writers and clients with diverse levels of industry experience, collected via online surveys and detailed interviews. Key findings suggest that while the industry is marked by a high demand for unique, engaging, and SEO-optimized content, issues pertaining to AI’s role, market saturation, and remuneration concerns persist. Despite these challenges, strategies
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Moreno-Castro, Carolina, Vania Baldi, Ana Azurmendi, et al. IBERIFIER Reports – Legal and Political Aspects of Disinformation in Portugal and Spain. Servicio de Publicaciones de la Universidad de Navarra, 2023. http://dx.doi.org/10.15581/026.004.

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In Portugal and Spain, disinformation is a severe concern for social and cultural reasons. Furthermore, it is a significant concern for politicians and policymakers (Wardle &amp; Derakhshan, 2017; Lanoszka, 2019; Saurwein &amp; Spencer-Smith, 2020; Tenove, 2020; Correyero-Ruiz &amp; Baladrón-Pazos, 2022). According to McKay &amp; Tenove (2021), disinformation can undermine trust in democratic institutions and influence election outcomes, harming the reputation of individuals or institutions (European Commission, 2021; Department of National Security of the Spanish Government, 2022). In Portuga
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MacDonald, Stuart, Connor Rees, and Joost S. Remove, Impede, Disrupt, Redirect: Understanding & Combating Pro-Islamic State Use of File-Sharing Platforms. RESOLVE Network, 2022. http://dx.doi.org/10.37805/ogrr2022.1.

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In the face of content takedown and account suspensions on the biggest social media platforms, terrorist groups and their supporters have resorted to the use of file-sharing sites to ensure stable access to their propaganda. Amongst those to have employed this strategy are supporters of the so-called Islamic State (IS). Yet, while studies have repeatedly highlighted the key role that file-sharing platforms play in the dissemination of IS propaganda, there has been little investigation of the strategic considerations that may influence the choice of file-sharing sites from the many available. T
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9

Seybold, Patricia. Social Media Strategies Practiced by Customer-Centric Executives. Patricia Seybold Group, 2009. http://dx.doi.org/10.1571/bp12-03-09cc.

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10

Mayfield III, Thomas D. The Impact of Social Media on the Nature of Conflict, and a Commander's Strategy for Social Media. Defense Technical Information Center, 2010. http://dx.doi.org/10.21236/ada545261.

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