Log in

Relevant bibliographies by topics / Strategic social media / Dissertations / Theses

To see the other types of publications on this topic, follow the link: Strategic social media.

Dissertations / Theses on the topic 'Strategic social media'

Author: Grafiati

Published: 5 June 2025

Last updated: 2 August 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 dissertations / theses for your research on the topic 'Strategic social media.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse dissertations / theses on a wide variety of disciplines and organise your bibliography correctly.

1

Kjellnäs, Mikael. "Social media as a marketing tool versus strategic alliance acomparison." Thesis, KTH, Skolan för datavetenskap och kommunikation (CSC), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-169896.

Full text

Abstract:

This report is based on two different approaches that companies could use in order to develop their business. These approaches are: Social Media Marketing and Strategic Alliances. A detailed theory study explains what these approaches are and how they are used. This study was done from a startup company’s point of view. Startup companies are also called startups and the results found are based on how these two approaches are and could best be utilized by startups.The results indicate that the majority of startups does not utilize the possibility of a business partnership, other than small “dea

APA, Harvard, Vancouver, ISO, and other styles

2

Wolf, Maxim Viktor. "Value creation through strategic social media use in HR management." Thesis, Birkbeck (University of London), 2018. http://bbktheses.da.ulcc.ac.uk/358/.

Full text

Abstract:

The aim of this research is to understand how social media use is impacting communication processes within organisations. This study focuses on the HR communication process: traditionally, a one-way broadcast from management to employees with limited feedback mechanisms and limited employees' participation in content creation. Social media, as a current IT phenomenon, penetrates personal, professional and political lives. One of the hallmarks of social media is its embedded democratisation: access, means, and ability to "speak" for everyone. Social media's democratic approach to communication

APA, Harvard, Vancouver, ISO, and other styles

3

Balfour, Virginia H. "Likes, comments, action: The strengths and limitations of strategic impact documentary's Facebook audience engagement strategies." Thesis, Queensland University of Technology, 2019. https://eprints.qut.edu.au/133366/1/Virginia_Balfour_Thesis.pdf.

Full text

Abstract:

The research project examined how social issue documentary is evolving in the digital age. Using case study analysis of That Sugar Film's Facebook audience engagement campaign and an innovative mixed methods approach, the research demonstrated that positive personal stories, information exchange, and authentic characters can build trust, while negative posts may gain reach, but can also lead to exclusion and polarisation. The research evidenced how publics discuss social issues in the digital age, with important implications for the way social media can be used to productively engage audiences

APA, Harvard, Vancouver, ISO, and other styles

4

Kang, Esther. "'Who knows what' vs. 'who knows who'| Strategic content seeking in social media." Thesis, State University of New York at Buffalo, 2015. http://pqdtopen.proquest.com/#viewpdf?dispub=3714618.

Full text

Abstract:

<p> The ubiquity of social media has enhanced consumers’ ability to stay in touch as well as save and access information about others at will. This easy access to information on social media has the potential to change the way consumers seek and remember information. This dissertation sheds light on how information accessibility on social media shapes users’ cognitions. Using a professional social network context, we examine two types of information that consumers pay attention to – content (i.e., ‘who knows what’) and connections (i.e., ‘who knows who&rsquo

APA, Harvard, Vancouver, ISO, and other styles

5

Cloete, Ewoudt. "An exploration of the strategic implementation of marketing communication within social networking communication context." Thesis, North-West University, 2012. http://hdl.handle.net/10394/9004.

Full text

Abstract:

Taking into consideration the dramatic changes ushered in by the exponential growth of social networking, marketers are left without a dependable framework on how to implement social networking strategically and in alignment with other modern as well as traditional marketing disciplines. In light of this, the study aims to explore the strategic implementation of social networking within the context of a dependable marketing theoretical model, known as the marketing communications mix. During the study’s literary exploration, social networking’s capacity as a viable professional marketing tool

APA, Harvard, Vancouver, ISO, and other styles

6

Goodman, Linnea. "For the Love of the Game : The role of social media and strategic communication in developing women’s softball in Europe." Thesis, Uppsala universitet, Institutionen för informatik och media, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-355881.

Full text

Abstract:

This study explores how social media contributes to the relationship between community and non-profit organizational communication in the scope of marginalized women’s sports. The analysis of the data is based on a theoretical framework of social identity and self-categorization theories in imagined communities from a non-profit, strategic organizational communication perspective. The methods used to gather the data involved a qualitative content analysis process that consisted of conducting in-depth interviews and analyzing the organization’s Facebook posts. The findings concluded that in thi

APA, Harvard, Vancouver, ISO, and other styles

7

GAVRILAKIS, FILIPPOS, and KALLIOPI MAKROPOULOU. "Strategic renewal through social media marketing : An exploratory study of challenges and opportunities of companies in Swedish rural areas." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-21416.

Full text

Abstract:

Background Social media have changed the way of communication and interaction between the organizations and the costumers. The huge merge of social media has led the companies to change their current marketing strategies into the use of social media marketing during the last years. An increasing number of companies adopt this kind of performance and there is a need to study this phenomenon more in depth and explore it through the perspective of strategic renewal. Purpose The purpose of this thesis is to analyze and explore to the phenomenon of strategic renewal through social media marketing.

APA, Harvard, Vancouver, ISO, and other styles

8

Palmqvist, Amanda. "Community Manager - en ny yrkesroll? : På uppdrag av Dohi Sweden." Thesis, Umeå universitet, Institutionen för kultur- och medievetenskaper, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-85154.

Full text

Abstract:

Propose/Aim: The aim of this thesis is to examine the professional role of the Community Manager working for gaming companies. The thesis will examine which background and previous experience a Community Manager should have and the tasks included in the assignment to see how this new role can contribute to the development of gaming companies. Material/Method: The method used in this study is of a qualitative character. The data has been gathered through e-mail interviews with five people working as Community Managers in the gaming business and in addition, through a textual analysis of five jo

APA, Harvard, Vancouver, ISO, and other styles

9

Kirilka, Vilius, and Tautvydas Stukas. "Strategic renewal in retail companies by means of social e-commerce." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership), 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18127.

Full text

Abstract:

Social media has changed the way of communication and information exchange while e-commerce was a big inno- vation in retail business. The merge of social media and e- commerce has created social e-commerce which is a new phenomenon in retail business during past few years. More and more companies develop social e-commerce and there is a need to study this phenomenon in more depth. The purpose of this master thesis is to analyse and explain the phenomena of social e- commerce and show the reasons behind the decision to develop this strategy in retail companies. Social e- c

APA, Harvard, Vancouver, ISO, and other styles

10

Richter, Frida, and Christoffer Torstensson. "Strategic management of social media: How to design content on Facebook and Instagram to promote interaction from followers." Thesis, Linköpings universitet, Medie- och Informationsteknik, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-130014.

Full text

Abstract:

The usage of social networking sites is steadily increasing, setting higher demands on companies and their need to be present on social media. This study aims to examine how companies could design their content on Facebook and Instagram to promote interaction from followers. To be able to understand this the company Pantamera is used as a case in this study. Pantamera is responsible for the recycling of metal cans and PET bottles in Sweden, and are experiencing that their usage of strategies on social media is deficient. To answer the purpose, already existing theories of how to form a social

APA, Harvard, Vancouver, ISO, and other styles

11

Reiprich, Barbara. "Feeling activism: Emotionalized and visual-based strategic communication within environmental small-scale activism on social media." Thesis, Uppsala universitet, Institutionen för informatik och media, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-364217.

Full text

Abstract:

This master thesis aims to understand whether the connection of visuals and emotions on social media can be utilized by activists to increase awareness of environmental issues. In particular, this thesis discussed if emotional visual content about environmental activism on social media increases recipients' emotional awareness and small-scale activism when embedded in visual framing communication. The work is based on theories like affective visual framing, affective intensity, stickiness and grab, which define the dynamics of emotions online and the merits that come with it, when used for str

APA, Harvard, Vancouver, ISO, and other styles

12

Lövgren, Daniel. "Dancing Together Alone : Inconsistencies and Contradictions of Strategic Communication in Swedish Universities." Doctoral thesis, Uppsala universitet, Institutionen för informatik och media, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-332138.

Full text

Abstract:

Organizations increasingly use communication as a strategic function to maneuver in a challenging, complex, and demanding social landscape. Based on assumptions of centralized control and planning, the strategic communication concept aims for coordination and consistency of communication. Implied is a view of actors as intentional, rational, and deliberate decision makers. Such a conventional view on strategic communication, however, cannot satisfactorily explain the underlying characteristics of communication practices in contemporary organizations. Nor does it explain how organizational memb

APA, Harvard, Vancouver, ISO, and other styles

13

Tiderman, Emmelie, and Karin Nedler. "En strategiskt konstruerad verklighet : syften till självrepresentation på Instagram." Thesis, Uppsala universitet, Medier och kommunikation, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-339563.

Full text

Abstract:

The phenomenon focused on in this study is that while many young adults experience pressure regarding their Instagram use, the use is widespread. Furthermore, there are different purposes to the use, which are rarely analyzed from a strategic communication perspective. Therefore, the essay provides more insights from that point of view, regarding the expression of identity and social media’s role in that process. The purpose of this essay is to examine how individuals work with self representation on Instagram, if they have a clear image of what they want to convey and whether they implement i

APA, Harvard, Vancouver, ISO, and other styles

14

Holmström, Sofia, and Ulrika Persson. "Nålen i höstacken : En studie i hur Kalmar kommun kan kommunicera med unga genom sociala medier." Thesis, Linnéuniversitetet, Institutionen för samhällsvetenskaper, SV, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-12214.

Full text

Abstract:

The municipality of Kalmar have a problem, how to reach and communicate with young people in Kalmar. In today’s changing media environment it gets more difficult to stand out and reach audience with messages and especially with the new forms of media that has revealed. Therefore, we have been commissioned to develop recommendations on how the municipality of Kalmar can communicate with young people in Kalmar. The purpose with this study is to investigate which media channels young people in Kalmar use and their attitudes towards social media in particular. We wanted to find out how the muni

APA, Harvard, Vancouver, ISO, and other styles

15

Jansson, Nicklas, and Gustav Allard. "Kommunikatörens strategiska roll i SHL : En kvalitativ studie om Svenska Hockeyligan och strategisk kommunikation med inriktning på sociala medier." Thesis, Högskolan i Gävle, Media- och kommunikationsvetenskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-24619.

Full text

Abstract:

Denna studie undersöker hur kommunikatörer arbetar med strategisk kommunikation i Sveriges högsta ishockeyliga SHL. Uppsatsen är inriktad på sociala medier och hur kommunikatörerna arbetar med de möjligheter som detta medfört. Uppsatsen undersöker även vilken roll kommunikatören får i organisationen Vårt syfte är således att skapa en förståelse för kommunikatörens roll i organisationen och hur de genomför sitt arbete ur en strategisk synvinkel. För att komma fram till ett resultat har vi använt oss av kvalitativa intervjuer med kommunikatörer anställda av de ishockeyklubbar som tillh

APA, Harvard, Vancouver, ISO, and other styles

16

Jansson, Frida. "”På en femgradig skala så tycker jag en fyra” : En kvalitativ studie om turistföretags syn på marknadskommunikation, mediekanaler & målgrupper." Thesis, Umeå universitet, Institutionen för kultur- och medievetenskaper, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-85212.

Full text

Abstract:

Tourism is a growing industry that brings in a lot of money each year, range ofactivities increases and people travel more than ever before. More and more chooseto move from rural areas to larger towns, at the same time when people are travellingthey want to visit quieter places that can offer outdoor experiences in the nature. Thisis something that tourism businesses located in rural areas have a great advantage of.But when the range is large, it becomes important for firms to communicate with themarket, to make the tourists choose to visit them. The purpose of this study is to investigate wh

APA, Harvard, Vancouver, ISO, and other styles

17

Grundberg, Johanna, and Markus Magnusson. "Sanning med modifikation : En kvalitativ studie om Polisens förtroendearbete på Facebook." Thesis, Mittuniversitetet, Avdelningen för medie- och kommunikationsvetenskap, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-24671.

Full text

Abstract:

The purpose of our study is to see how an organization, and also a administrative authority, communicates by using social media. The organization in this case is the Swedish Police, because of their paradoxical problem with confidentiality versus openness and transparency. The Police has over a hundred Facebook-accounts, where they try to have a open dialogue with their publics without breaking the law of secrecy. Our general purpose of the study is also to see what the pros and cons are of having a own media channel, instead of the traditional media and their often anticipation twists. The re

APA, Harvard, Vancouver, ISO, and other styles

18

Karlsson, Linus. "Ni säger korruption, men vi kallar det för misstag : En analys av Kommunals kommunikation på Facebook under avslöjandena i början av 2016." Thesis, Linnéuniversitetet, Institutionen för medier och journalistik (MJ), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-53372.

Full text

Abstract:

In a dynamic world of constant changes, social and technological developments have made crisis communication and crisis management more valuable than ever to organisations. Previous research has suggested that organisations with a certain entrusting relationship to stakeholders might not share premises for crisis communication with corporate organisations. Furthermore, the field of crisis communication suffers from a lack of studies focusing on organisations´ communication on social media during crisis. Using text analysis, this study investigates the Swedish trade union Kommunal’s communicati

APA, Harvard, Vancouver, ISO, and other styles

19

Fang, Ling. "College Students' Positive Strategic SNS Involvement and Stress Coping in the United States and China." Bowling Green State University / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1444334465.

Full text

APA, Harvard, Vancouver, ISO, and other styles

20

Dubois, Elizabeth. "The strategic opinion leader : personal influence and political networks in a hybrid media system." Thesis, University of Oxford, 2015. https://ora.ox.ac.uk/objects/uuid:35b1e408-a70a-4ea0-9c41-10d7df024ee9.

Full text

Abstract:

Opinion leaders are important political players who bridge the gap between the political elite and the general public. Traditionally opinion leaders use social pressure and social support via interpersonal communication to personally influence the opinions, attitudes and behaviours of their everyday associates (who make up the general public). However, in a hybrid media system opinion leaders have access to added channels which mean they can communicate with audiences beyond their everyday associates and/or engage in non-interpersonal interactions, potentially setting the stage for opinion lea

APA, Harvard, Vancouver, ISO, and other styles

21

Islam, Rakibul, and Suprim Timila. "Understanding the role of social networks in the process of internationalization." Thesis, Högskolan i Halmstad, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-45026.

Full text

APA, Harvard, Vancouver, ISO, and other styles

22

Krieger, Andrew. "Social Media Comment Sections and Their Effect on Message Framing: Implications for Political Communication and Public Relations." Kent State University / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=kent1447954894.

Full text

APA, Harvard, Vancouver, ISO, and other styles

23

Lindholm, Carl Johan, and Anton Jonsson. "Mer än en följare : PR-byråers uppfattning om meningsfulla relationer på sociala medier." Thesis, Umeå universitet, Institutionen för kultur- och medievetenskaper, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-134797.

Full text

Abstract:

Purpose: The purpose of this thesis is to bring a better understanding for how employees of PR- agencies describe a meaningful relation on social media. The thesis furthermore aim to bring further understanding about how employees of PR-agencies describe their strategies for meaningful relations on their agencies’ channels on social media. Theoretical framework: The chapter includes framework of PR and Relations, relations on social media and finally strategy to target audience. Method: A qualitative research method with a semi-structured approach has been implemented. Empirical framework: Th

APA, Harvard, Vancouver, ISO, and other styles

24

Villaespesa, Cantalapiedra Elena. "Measuring social media success : the value of the 'balanced scorecard' as a tool for evaluation and strategic management in museums." Thesis, University of Leicester, 2016. http://hdl.handle.net/2381/37985.

Full text

Abstract:

This Ph.D. research was triggered by the existing need for an evaluation model that will help museums to measure their social media success. This thesis defines a performance measurement framework that could be adopted to select the set of measures and tools required to carry out this evaluation task. In order to develop the framework, this thesis investigates the strategies and usage of social media based on original data collected from twenty cultural organisations as part of the UK’s ‘Let’s Get Real’ national action research project. The framework developed in this study and named the ‘Muse

APA, Harvard, Vancouver, ISO, and other styles

25

Stenstad, Victoria. "Konsumenternas krav på varumärket: Prata med oss, ge oss erbjudanden och inspirera : En kvantitativ studie om svenska kvinnors konsumtionsvanor, upplevelser och åsikter kopplat till NA-KD’s innehåll på Instagram." Thesis, Högskolan i Gävle, Media- och kommunikationsvetenskap, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-33267.

Full text

Abstract:

The purpose of the study is to investigate the respondents’ consumption habits, experiences and opinions linked to NA-KD’s content on Instagram, to see which of the four communication models within PR (Grunig & Hunt 1984) that are reflected in their experiences, opinions and consumption. Method: The study is based on a quantitative web survey, which was answered by Swedish women, aged 16-35, who follows @nakdfashion on Instagram. They answered questions about their consumption of the content as well as their experiences and opinions on how NA-KD communicates with their followers. Resul

APA, Harvard, Vancouver, ISO, and other styles

26

Rothman, Sara. "Valkampanjer, sociala medier och unga väljare : – En studie av hur Moderaterna och Socialdemokraterna ska nå de unga väljarna i valet2010Författare." Thesis, Uppsala University, Media and Communication Studies, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-124474.

Full text

Abstract:

<p>AbstractTitle: Electoral campaigns, social media and young voters – a studie of how Moderaterna andSocialdemokraterna are going to reach out to the young voters in the electoral campaign of2010. (Valkampanjer, sociala medier och unga väljare- en studie av hur Moderaterna ochSocialdemokraterna ska nå de unga väljarna i valet 2010).Number of pages: 45Author: Sara RothmanTutor: Göran SvenssonCourse: Media and communication studies CPeriod: Autumn semester 2009University: Division of Media and Communication, Departement of Information Science,Uppsala University.Purpose/ Aim: The aim of this ess

APA, Harvard, Vancouver, ISO, and other styles

27

Nash, Scott Joseph. "Television Executive Producers' Use of Twitter as a Public Relations Tool." BYU ScholarsArchive, 2015. https://scholarsarchive.byu.edu/etd/5554.

Full text

Abstract:

This study examines how television executive producers are utilizing the social media platform of Twitter as a public relations tool. Utilizing a qualitative textual analysis, this study examines 10 executive producers' use of Twitter over a three-week period. The results of the textual analysis indicated executive producers primarily used Twitter as a public relations tool in five different themes: clarification, compliment, gratitude, promotion, and engagement. Future research should utilize additional qualitative research through in-depth interviews with industry professionals such as telev

APA, Harvard, Vancouver, ISO, and other styles

28

Smolicz, Paulina Izabela. "Swedish Armed Forces on Social Media : A study of Livgardet official Facebook page and 12:e motoriserade skyttebataljonen unofficial Facebook page." Thesis, Stockholms universitet, JMK, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-157005.

Full text

Abstract:

The Swedish Armed Forces as a big public actor own different media channels and promote life as a soldier from different angles. They create marketing campaigns, which are available widely on YouTube or Facebook. The increased activity on social media platforms, especially Facebook, have created a field for research. There are multiple Facebook pages, from which one can acquire information regarding life at a given regiment. They can be divided into official and unofficial Facebook pages. The fascinating aspect of this division is how differently each of the Facebook pages approaches the audie

APA, Harvard, Vancouver, ISO, and other styles

29

Orvang, Lisa, and Helena Hajdu-Rafis. "Utformningstypens inverkan på reaktionen av politiska inlägg : En studie av politisk kommunikation på Facebook." Thesis, Linnéuniversitetet, Institutionen för medier och journalistik (MJ), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-56577.

Full text

Abstract:

The politicians have entered a new platform with the potential to democratization and to exchange ideas. Therefore, we want to look into what new conditions social media creates for politicians. Through strategic political communication the goal-oriented two-way communication is depicted as it is crucial for relations to establish, build up, maintain and to be affected. One aspect of this is about the creation of messages and the visual communication affecting the meaning of the content. In our study, these theories have become the foundation in the research, and of the tools used when devel

APA, Harvard, Vancouver, ISO, and other styles

30

Luttrup, Julia, Maria Boo, and Louise Carlsson. "Syns du finns du? : En studie över användningen av SEO, PPC och sociala medier som strategiska kommunikationsverktyg i svenska företag." Thesis, Linnéuniversitetet, Institutionen för samhällsvetenskaper, SV, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-8376.

Full text

APA, Harvard, Vancouver, ISO, and other styles

31

Hietanen, Otto, and Martin Zetterman. "Det polisiära självporträttet -En kvalitativ innehållsanalys av @Polisen på Instagram." Thesis, Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-71919.

Full text

Abstract:

During the past recent years the Police presence on social media in Sweden has grown. These new tools and resources have resulted in a change of practise in communication. This qualitative study intends to identify how the Swedish Police have portrayed themselves on the social media platform Instagram, in relation to organizational identity theory and strategic communication theory, during the period 1 January to 26 October 2018. This has been done by applying a multimodal critical discourse analysis method to 13 Instagram posts, posted on the official national swedish Police Instagram account

APA, Harvard, Vancouver, ISO, and other styles

32

Eliasson, Emmy. "När ryktet avgör : En kvalitativ fallstudie om online reputation management i svenska destinationsbolag." Thesis, Linnéuniversitetet, Institutionen för medier och journalistik (MJ), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-86259.

Full text

Abstract:

This essay examines corporate reputation and reputation management online, where destinations were selected as an example of a reputation-dependent industry with special terms. The aim of this study is to examine how Swedish destinations strategically manage their reputation online. Furthermore, the thesis sees into six destinations in Sweden using a theoretical approach on how companies work with their reputation to prevent and nurture their reputation online from a public relations perspective. The result showed that the destinations work actively online to maintain their reputation. Their p

APA, Harvard, Vancouver, ISO, and other styles

33

Mähler, Sara, and Jennifer Forsman. "Att arbeta med Employer Branding och sociala medier. : En kvalitativ studie om hur industriföretag arbetar för att bli en attraktiv arbetsgivare." Thesis, Umeå universitet, Pedagogiska institutionen, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-100417.

Full text

Abstract:

Industribranschen har idag vissa problem med att attrahera kompetent arbetskraft. Arbetet med att bygga ett starkt Employer Brand har därför blivit allt viktigare. Användandet av sociala medier har ökat och detta skapar nya möjligheter för företag att marknadsföra sig. Frågan är dock om företagen använder denna möjlighet i sitt arbete med Employer Branding. Syftet med denna studie var att undersöka hur industriföretag arbetar med Employer Branding genom sociala medier. Metoden som används för att besvara syftet var kvalitativa intervjuer, med HR-verksamma inom industribranschenen, och en fenom

APA, Harvard, Vancouver, ISO, and other styles

34

Tafesse, Yodit Zenebe. "The Role of Online Reputation Management in Strategic Business Decisions in Ericsson." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Informatik, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-19508.

Full text

Abstract:

With this immensely and immeasurably growing Internet technology, the need for onlinereputation management (ORM) is also growing accordingly. It is increasingly seen as animportant means by firms to create stronger alliance between customers and the firm (Bealand Strauss, 2008). ORM is relatively new which theoretically and empirically very youngphenomenon in which very few researches have been made around the area ever since.Hence, the intention of this research is to fill the knowledge gaps recognized and useEricsson Company to conduct an exploratory qualitative research to give empirical va

APA, Harvard, Vancouver, ISO, and other styles

35

Fellman, Fanny, and Moa Grönroos. ""SJ AB har kommenterat ditt inlägg" : En kvantitativ och kvalitativ studie om SJ AB:s kommunikation i sociala medier." Thesis, Mittuniversitetet, Avdelningen för medie- och kommunikationsvetenskap, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-24222.

Full text

Abstract:

Title: “SJ AB har kommenterat ditt inlägg”: En kvantiativ och kvalitativ studie om SJ AB:s kommunikation i sociala medier Writers: Fanny Fellman and Moa Grönroos Class, semester, year: Bachelor thesis, 15 HP, winter semester 2014 Number of words in the thesis: 13 566 Problem definition and purpose: Our purpose is to investigate how SJ communicate in social media in crisis. SJ AB is a Swedish train company with traffic across Sweden who may be affected by a variety of crises. Social media use has today grown and now uses just not the Internet for pleasure, but also to ask questions and get feed

APA, Harvard, Vancouver, ISO, and other styles

36

Hjärne, Jessika, and Elin Bergh. "Skapa ditt digitala skyltfönster : En studie om skapandet och betydelsen av dendigitala identiteten i mediebranschen." Thesis, Linnéuniversitetet, Institutionen för samhällsvetenskaper, SV, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19407.

Full text

Abstract:

Googling their employees and job seekers are becoming more common andin that we live our lives more and more on the internet it becomes moreimportant how we act and to think about what you publish on the internet.Each time you press a key, will leave a digital footprint behind and thereforeit’s important to know how to deal with this. The purpose was to describehow a person strategically can proceed to build an identity on the internet toget benefits in the job seeking process in the media industry and to describethe importance of the digital identity in the recruitment process in a smallertow

APA, Harvard, Vancouver, ISO, and other styles

37

Enbom, Burreau Klara. "Blå dunster och gröna skogar : en multimodal diskursanalys av filmer från Svenska Skogen." Thesis, Uppsala universitet, Medier och kommunikation, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-415062.

Full text

Abstract:

Genom att att beskriva hur ett strategiskt urval av information formar dessa filmer syftar uppsatsen dels undersöka hur skogsbruket porträtteras i Svenska Skogens filmer men även vilka diskurser som inkluderas. Vidare ämnar studien att via en kritisk ansats öka förståelse för de maktförhållanden som materialet signalerar och hur de förhåller sig till de risker som skogsindustrin i skapar. Materialet som studeras är filmer producerade av Svenska Skogen mellan 2017-2019 ovh metoden som används är multimodal kritisk diskursanalys. Studiens visar att filmerna förmedlar en identitet av produktion,

APA, Harvard, Vancouver, ISO, and other styles

38

Guillen, Georgina, Jennifer Katan, and Bin Xu. "Behind the Scenes : Media Industry Stakeholders Collaborating Towards Sustainability." Thesis, Blekinge Tekniska Högskola, Sektionen för ingenjörsvetenskap, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-2219.

Full text

Abstract:

The aim of this research is to discover ways that multi-stakeholder platforms for collaboration can be instrumental in the efforts of the media industry to achieve compliance with sustainability. Industries have gained awareness of their responsibilities towards environmental, social and economic welfare, and the media has a powerful role within society. The media industry's behavior is reflected both through its impacts of business operations as well as media products. The premise of this research suggests that an effective platform model fosters interpersonal, stimulating and energizing conv

APA, Harvard, Vancouver, ISO, and other styles

39

Andronaco, Simona. "Strategic Narratives in Media Representations of the Refugee Crisis of 2015 : A Comparative Study between RT and BBC World News." Thesis, Stockholms universitet, JMK, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-159803.

Full text

Abstract:

As immigration turns into the scapegoat of political and social tensions all over the world and politicians that seem to be talking about migration flows communicate instead their conception of the world and where it should head, this study investigates the refugee crisis of 2015 as represented in the two global television channels RT and BBCW. Widely studied for the depiction the press gives of the refugees, for the first time the refugee crisis is analyzed as an arena where competing understandings of international relations are constructed, in a media ecology where a myriad of actors have a

APA, Harvard, Vancouver, ISO, and other styles

40

Ternander, Johanna, and Emmy Nordqvist. "”Vi är inga maskiner” : En studie om P4-redaktionernas kommunikation via Facebook." Thesis, Linnéuniversitetet, Institutionen för medier och journalistik (MJ), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-26512.

Full text

Abstract:

The purpose of this study is to see how five different local radio stations, P4, within the public service organization Sveriges Radio communicate with their listeners through Facebook and how they differ from each other. We have also studied how the radio stations follow Sveriges Radios’ policies for socialmedia usage and how the communication through Facebook can benefit thetraditional radio. Our study contains a combination of quantitative content analysis with qualitative interviews. We studied the five stations’ Facebook pages from for the quantitative content analysis and interviewed tho

APA, Harvard, Vancouver, ISO, and other styles

41

Oldeskog, Daniella, and Caroline Olaisen. ""Ska vi boka?" : En kvalitativ undersökning av TUI:s kommunikation och interaktion på Instagram." Thesis, Uppsala universitet, Medier och kommunikation, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-314359.

Full text

Abstract:

Följande studie syftar till att undersöka den interaktion som följer två kommunikationsstrategier på resebolaget TUI:s Instagramkonto och faller inom det medie- och kommunikationsvetenskapliga fältet. För att uppfylla studiens syfte utformas en huvudfråga och två stödfrågor, som utgör utgångspunkten för uppsatsens resultat- och analysdel. Dessa frågor är: - Hur ser interaktionen ut mellan TUI och dess följare på Instagram? - Hur arbetar TUI med rotationskuratering respektive kommersiell kuratering på Instagram? - Hur skiljer sig interaktionen åt mellan dessa två kommunikationsstrategier? Det r

APA, Harvard, Vancouver, ISO, and other styles

42

Burman, Josefine, and Linnea Hosten. "Behovet alltid större än möjligheterna : En fallstudie av de drabbade kommunernas kriskommunikation i samband med branden i Västmanland." Thesis, Umeå universitet, Institutionen för kultur- och medievetenskaper, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-101628.

Full text

Abstract:

The tsunami in Thailand in 2004, 9/11 and hurricane Katrina in New Orleans 2005 are all reminders that no organization is immune to crises, which also means that all organizations should be prepared and know how to handle a crisis if one was to occur. A case study has been conducted, on a crisis regarding a fire that occurred on the 31st of July 2014 in Västmanland, Sweden. Through Qualitative interviews empirical data was gathered and then analyzed together with our theories and previous research. The purpose of the study is to analyze how the municipalities affected and the County Administ

APA, Harvard, Vancouver, ISO, and other styles

43

Persson, Johnny. "Att "gilla" ett museum : En komparativ fallstudie av tre museers externa kommunikation." Thesis, Umeå universitet, Institutionen för kultur- och medievetenskaper, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-65777.

Full text

Abstract:

The aim and purpose of this essay is to study if three museums are using Facebook strategically to promote two-way communication with their target audiences in their external communication. A qual-itative and comparative research method and has been used and communication managers from each of the three museums have been interviewed. These interviews have been transcribed and coded in order to reveal opinions and views on how that particular museum feels about social media and the use of these tools in their external communication. A number of Facebook statuses have also been collect-ed in ord

APA, Harvard, Vancouver, ISO, and other styles

44

Johansson, Frida. "Agera innan du reagerar : En fallstudie av myndigheters, företags och idéburna organisationers proaktiva kriskommunikationsarbete i sociala medier." Thesis, Umeå universitet, Institutionen för kultur- och medievetenskaper, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-67918.

Full text

Abstract:

The purpose of this study is to compare social media's role in the proactive crisis communication planning in two administrations, two companies and two non-profit organizations. A qualitative comparative study method has been used and people familiar with social media and crisis communications work from each business has been interviewed. The interviews have been transcribed and analyzed to discover the opinions and reasoning about how businesses work with proactive crisis communication and the role they give social media. The interviews were analyzed based on selected theories and previous r

APA, Harvard, Vancouver, ISO, and other styles

45

Parviainen, Heidi. "Gilla, dela och kommentera - användarnas inställning till tävlingar på Facebook." Thesis, Umeå universitet, Institutionen för kultur- och medievetenskaper, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-85825.

Full text

Abstract:

This essay is how companies are using Facebook to appear. The two companies in this study, Fritz Olsson AB Kalix and Promentum AB shows how Like, share and comment-contest communicates via Facebook. The purpose of this essay is to examine how Facebook users attitude and perception is to Like, share and comment- contest. The thesis was conducted in two parts, first a qualitative interview with the two companies that stand as examples in the paper and a quantitative online survey. The online survey was sent out to the 256 Media and Communication students at Umeå University, who read or has read

APA, Harvard, Vancouver, ISO, and other styles

46

Scherini, Sonya. "Facebook: Where privacy concerns and social needs collide." Thesis, Edith Cowan University, Research Online, Perth, Western Australia, 2020. https://ro.ecu.edu.au/theses/2331.

Full text

Abstract:

Facebook is an integral part of today’s social landscape, but Facebook use involves compromising one’s privacy in relation to both other users and to the Facebook corporation and its affiliated businesses. This analysis explores respondents’ reasons for using Facebook together with their Facebook-related privacy concerns, and how these factors influence self-disclosures and privacy management strategies on the site. Also explored are respondents’ perceptions both of what the Facebook corporation ‘knows’ about them and with whom it shares their data. The research is based on the concepts of use

APA, Harvard, Vancouver, ISO, and other styles

47

Watson, Joshua Tod. "$750 Million of Neutral News Coverage: A Content Analysis of Nextel's Media Exposure before and after Becoming NASCAR's Primary Corporate Sponsor." Digital Commons @ East Tennessee State University, 2006. https://dc.etsu.edu/etd/2165.

Full text

Abstract:

This study examined the exposure of the Nextel brand name in major U.S. newspapers 1 year before and after Nextel became the primary sponsor of the North American Stock Car Association of Racing. A content analysis of 576 newspaper articles was performed. The hypotheses tested the quantity and quality of Nextel's coverage, as well where the stories were appearing and where the brand was being used in the stories. The study found the number of Nextel mentions in year two was almost 4 times as many as year one. The data reveal a dramatic increase in cases found in sports stories. In regard to va

APA, Harvard, Vancouver, ISO, and other styles

48

Boskovic, Sara, and Fanny Hammarberg. ""Köp inte! Det är inte öl, det är vatten" : En multimodal kritisk diskursanalys av Systembolagets marknadskommunikation." Thesis, Högskolan för lärande och kommunikation, Högskolan i Jönköping, HLK, Medie- och kommunikationsvetenskap, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-42982.

Full text

Abstract:

This study analyses the marketing communication of Systembolaget. The material is the organization's last three tv-commercials. The aim of the study is to problematize the marketing communication of Systembolaget since it is a non-profit organization owned by the government. The organization exists to keep the alcohol consumption in control and to reduce the alcohol-related problems in society. The three latest tv-commercials of Systembolaget are analyzed through a multimodal critical discourse analysis as both theory and method. The language is critically reviewed through relevant tools. In M

APA, Harvard, Vancouver, ISO, and other styles

49

Funeland, Ida, and Lisa Johansson. "Skomakarens barn i kommunikationsbranschen : En kvalitativ studie om relationsskapande i sociala medier genom strategisk kommunikation för byråer i kommunikationsbranschen." Thesis, Karlstads universitet, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-82745.

Full text

Abstract:

Syfte: Syftet med studien är att få en djupare förståelse för hur utvalda praktiker i kommunikationsbranschen i Karlstad upplever anpassningen av sociala medier och dess roll för relationsskapande genom strategisk kommunikation. Huvudfrågeställning: Hur upplever de utvalda praktikerna i den bransch som borde vara i framkant inom kommunikation anpassningen av det strategiska skiftet som sociala medier medfört? o Hur upplever praktikerna sociala mediers roll i den strategiska kommunikationen för relationsskapande?o Hur kan praktikernas upplevelser av relationsskapande genom sociala medier som

APA, Harvard, Vancouver, ISO, and other styles

50

Berglund, Amanda, and Kajsa Langer. "Forskning på agendan." Thesis, Malmö universitet, Fakulteten för kultur och samhälle (KS), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-21237.

Full text

Abstract:

Problembakgrund och syfte: Sociala medier breder i allt större omfattning ut sig i samhälletoch skapar därmed nya kommunikativa spelregler vilka den vetenskapliga sfären behöver förhålla sig till. Mot bakgrund av denna utveckling är det intressant att ur ett samhälls- ochmedieperspektiv studera hur universitet och högskolor arbetar med tredje uppgiften nämligen att föra ut forskning till en publik utanför den vetenskapliga sfären. Syftet med denna studie var således att undersöka hur forskningskommunikatörer och forskare arbetar med och resonerar kring att synliggöra forskning externt genom so

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!