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Journal articles on the topic 'Tourist attractiveness'
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1
Liu, Huiyun. "The Influence of Public Service Facilities on Tourists' Attractiveness in Tourist Destinations from The Perspective of Emotional Cohesion." International Journal of Education and Humanities 7, no. 2 (2023): 202–5. http://dx.doi.org/10.54097/ijeh.v7i2.5622.
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Public service facilities in tourist destinations are an important part of tourist attractiveness, moreover, they are important leisure and cultural places for local residents, assuming complex and diverse functions. In this paper, we will explore the impact of the public service facilities on tourist attractiveness in tourist destinations from the perspective of emotional cohesion, through the proposed and interpretation of the relationship chain model. Public service facilities in tourism destinations have a direct impact on residents' life satisfaction, and the improvement of residents' life satisfaction can promote residents' pro-tourism behavior, thus enhancing the support for tourism and promoting the improvement of tourists' attractiveness. On the other hand, public service facilities in tourism destinations can also be part of tourism resources themselves, contributing to increased tourist attractiveness. The increase in tourist attractiveness can promote the development of local tourism, further enhance the life satisfaction of residents, and improve the construction of public service facilities, and the two-way positive impact constitutes a driving force for the development of the destination.
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Shepeleva, Olga. "Conceptual principles of formation of tourist attractiveness of enogastronomic destinations." Actual problems of innovative economy and law 2023, no. 4 (2023): 80–86. http://dx.doi.org/10.36887/2524-0455-2023-4-13.
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The article investigates the importance of tourism for society’s sustainable development and defines the destination’s essence. It is noted that the tourist destination is a critical element of tourism, where tourists make their trips and spend a certain amount of time – defined criteria for forming a tourist destination. The essence of gastronomic tourism is justified. It is noted that there are significant conditions for the formation of food and wine tourism in Ukraine, and in certain regions, this type of tourism is the most popular. The essence of the enogastronomic destination as a defined territory with available attractive enogastronomic and natural, historical-cultural, touristic-recreational resources and the necessary infrastructure delivered to consumers as a ready-made tourist product is substantiated. It is noted that food and wine destinations form an innovative tourist product, contribute to the comprehensive development of territories, support product manufacturers, preserve historical and cultural heritage, integrate the development of the agro-production sphere and tourism, and lead to the diversification of production activities in rural areas. The modern principles of forming the attractiveness of a tourist destination and the indicators for their assessment are determined. The essence of the tourist attractiveness of the food and wine destination is substantiated, and it is stated that the attractiveness of the destination determines the motivation of the trip and forms tourist needs, determined factors that affect the tourist attractiveness of an enogastronomic destination. The assessment of tourist attractiveness can be a reference point for the development of strategic plans for the development of enogastronomic tourism in a destination and the assessment of its attractiveness. The presence of an assessment of the tourist attractiveness of the destination is the basis for attracting investments in the implementation of tourist projects. Keywords: attractiveness, destination, enogastronomic destination, gastronomic tourism.
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Protsyshyn, Oksana, and Pavlo Skotnyy. "Forming tourist attractiveness of the Drohobych region." Socio-Economic Problems of the Modern Period of Ukraine, no. 1(141) (2020): 21–28. http://dx.doi.org/10.36818/2071-4653-2020-1-3.
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Tourist attractiveness is a key factor for the development of the tourism industry in the region. The Drohobych region includes the neighboring districts and the cities of Stebnyk and Drohobych, with the latter being the administrative center of the district and the city of regional subordination. The main factor in shaping the region’s improved image as a tourist destination is the availability and efficient use of tourism potential. Its use is influenced by a number of political, economic and social factors that may be restrictive or favorable in nature. The region attracts tourists with its natural landscapes, mountainous terrains with forests, lakes, ponds, river valleys with recreation areas and waterfalls, and Skole Beskids National Nature Park. The paper analyzes the quality of transport connections to the tourist destinations of the region, the state of the environment, the quality of the communication system, the composition and the effectiveness of the logistics of the tourist sector. Besides, the efficient use of information potential through the introduction of the project «Drohobych – Smart City» contributed to the formation of a positive tourist image. The article outlines increasing role of the tourist information center in shaping the tourist attraction through analyzing the dynamics of the number of tourists’ visits and revealing the close links with the number of persons accommodated in hotels, collective accommodation facilities, visits to museums by calculating correlation coefficients. The efficiency of the use of the financial and investment components of tourism potential has been studied by analyzing local budget revenues from tourism fees and expenditures on tourism development. The analysis of the components of the tourist potential has allowed us to distinguish its features, to state the possibility of development of almost all types of tourism, to identify the problems of improving the image of the Drohobych area as a tourist destination. Their solution will need further research.
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Leong, Quee-Ling, Shahrim Ab Karim, Khairil Wahidin Awang, and Ainul Zakiah Abu Bakar. "An integrated structural model of gastronomy tourists’ behaviour." International Journal of Culture, Tourism and Hospitality Research 11, no. 4 (2017): 573–92. http://dx.doi.org/10.1108/ijcthr-05-2016-0047.
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Purpose The purpose of this study is to provide an integrated model to explain the simultaneous impact of gastronomy and destination attractiveness on tourist behaviour. Design/methodology/approach A cross-sectional survey was conducted in Melaka and Penang, Malaysia, targeting international tourists. Structural equation modelling analysis was used to examine and explain the relationships hypothesized in the proposed model. Findings The fit indices indicated the model structure was satisfactory. Examination of the specific paths in the model indicated that gastronomy attractiveness was positively associated with destination attractiveness and tourist behaviour. Meanwhile, the effect of tourists’ variegated gastronomy affection on the perceived attractiveness of a destination and the area’s gastronomy produced mixed results. Research limitations/implications The study contributed to the theoretical understanding of two important theories which are recreation specialization and attitude in the context of gastronomy tourism. The linkages in the model were empirically supported by statistical analyses. Practical implications The varying degrees of gastronomy affection amongst tourists can be used as an input to examine tourist behaviour within the gastronomy tourism context while simultaneously highlighting the importance of gastronomy to tourist destinations. Social implications The findings of this study are also deemed to assist destination marketers who observe that tourists have become more demanding in search of unique experiences offered by destinations. Based on the hypothesized model, tourists’ past gastronomy experience was a superior predictor than gastronomy involvement and knowledge on perceived gastronomy attractiveness which sequentially elevate tourist’s perceived destination attractiveness. Originality/value The study provided an integrated model for predicting tourist behaviour using tourists’ gastronomy affection.
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Lomachynska, Iryna, Olesia Andrushchenko, and Serhii Arestov. "EUROPEAN UNION AS A TOURIST DESTINATION: ANALYSIS OF ATTRACTIVENESS FACTORS OF ATTRACTIVENESS AND COMPETITIVENESS OF THE EU TOURISM INDUSTRY." Economies' Horizons, no. 4(29) (December 5, 2024): 134–44. https://doi.org/10.31499/2616-5236.4(29).2024.316312.
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The article examines the attractiveness factors of the European Union (EU) as a tourist destination and assesses their impact on the development of the EU tourism industry and its competitiveness in a context of instability and uncertainty. The EU is one of the most visited regions In the world due to its rich cultural and historical heritage, natural landscapes, well-developed infrastructure and accessibility for tourists from different countries. It examines the key factors that make the countries of the European Union attractive to international tourism and tourists: cultural and historical heritage, diversity of natural landscapes, infrastructure, economic accessibility and the brand EU. Special attention is paid to the changes in international tourist flows and tourism expenditure due to the effects of the Covid-19 pandemic. The EU tourism industry has shown resilience to the effects of the Covid-19 pandemic. The main factors behind the recovery of international tourism in the EU after the COVID-19 pandemic were the massive lifting of travel restrictions, the resumption of international flights, the growing demand for international tourism and the desire of tourists to compensate for the limited travel opportunities in previous years. Overcrowding of tourist sites, economic and geopolitical challenges, climate change play a key role in shaping the future prospects of the EU as a tourist destination. Strategies to strengthen the EU's position in the global tourism market and to increase the competitiveness of the EU tourism industry are considered and substantiated. Marketing campaigns, branding and rebranding of destinations, simplification of visa procedures, diversification of tourism products (cultural, eco-tourism, gastronomic tourism, etc.) and the introduction of digital technologies and innovations are among the key strategies o attract tourists to the EU. The key to promoting tourism products in the future should be environmental sustainability, innovation and digital technologies
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Shurina, Veronika Gennadyevna. "The role of geographical myths in shaping the tourist attractiveness of cities (as exemplified by Russia)." Manuscript 17, no. 4 (2024): 542–47. http://dx.doi.org/10.30853/mns20240081.
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The article is devoted to the study of the role of geographical myths in shaping the tourist attractiveness of cities. In the context of globalization and digitalization, myths are becoming an important tool for creating a unique image of a territory and attracting tourists. The study includes an analysis of factors influencing tourist attractiveness and the results of a survey of local residents assessing the importance of myths and legends in local tourism. The work demonstrates the dual significance of geographical myths: on the one hand, they contribute to the popularization of a region, on the other hand, they can construct a false reality of a particular place. The aim of the study is to determine the significance of geographical myths in the system of tourist attractiveness factors. The article considers the role of geographical myths in shaping the tourist attractiveness of cities, as well as their influence on the perception of local culture and the development of domestic tourism. The scientific novelty of the study lies in the empirical approach to understanding the role of geographical myths in shaping the tourist attractiveness of cities, considering myths not only as cultural artifacts, but also as tools of popularization for tourist destinations. The study found that the geographical myth has high potential as a means of attracting tourists, but in practice it performs an applied function, accompanying existing objects of tourist attraction.
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Kolomytseva, Olena, Diana Baraniuk, and Svitlana Boiko. "METHODS OF MARKETING ASSESSMENT OF TOURIST DESTINATIONS." Proceedings of Scientific Works of Cherkasy State Technological University Series Economic Sciences, no. 66 (October 20, 2022): 79–87. http://dx.doi.org/10.24025/2306-4420.66.2022.268542.
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The article discusses approaches to the marketing assessment of tourist destinations. Their competitiveness and attractiveness are closely related to the process of evaluating the tourist destination from the point of view of different groups of respondents and, first of all, tourists. It is considered that one of the most competent assessments of the destination's attractiveness can be given by professionals in the field of tourism who are engaged in attracting tourists and promoting the territory.
 The methods of marketing assessment of tourist destinations proposed by modern science are systematized, including the systematic approach to the assessment of tourist destinations, which is described by the Jansen-Verbeke model; the method of evaluating tourist destinations by M. Enright and J. Newton using two groups of specific and general factors; assessment of tourist destinations by levels as a multi-level product; the method for monitoring the competitiveness of tourist destinations The Competitiveness Monitor (CM), including eight indicators of the competitiveness of tourism, which allows for a specific and comparative analysis of the industry; multi-level approach of M. Jansen-Verbeke and B. Kolb to the evaluation of the city as a specific tourist product by distinguishing it according to three levels: basic; accompanying and additional; three-phase method of territory analysis by N. Honcharova.
 It is substantiated that the use of quantitative indicators of the assessment of tourist destinations does not fully characterize tourist attractiveness, therefore it is necessary to supply the statistical analysis with expert assessments of qualitative criteria of attractiveness.
 A general scheme of the method for assessing the attractiveness of a tourist destination is proposed, taking into account the method of in-depth interviews of experts in the field of tourism.
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Fatmawati, Indah, and Frido Olga. "Investigating The Determining Factors of Tourist Revisit Intention in a Natural-based Tourism Destination." E3S Web of Conferences 444 (2023): 01014. http://dx.doi.org/10.1051/e3sconf/202344401014.
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Tourism is one of the growing sectors in Indonesia. Natural-based tourism is one of the most attractive tourism destinations among various tourism types in Indonesia. Investigating factors influencing tourist revisit intention in a natural-based tourism destination is interesting since it could reveal what factors drive tourists to revisit a particular destination they have visited. This study aims to analyze the influence of environmental quality, attractiveness, accessibility, facilities, and tourist satisfaction on tourist objects’ revisit intention. We use a quantitative approach and an explanatory design to test the proposed hypothesis. Respondents in this study were tourists who had visited Sarangan Lake, located in Magetan, East Java. The sampling method uses purposive sampling, and the final usable responses were 168 respondents. The analytical tool used in this research is Structural Equation Modelling (SEM) with the AMOS application program. Results indicated that environmental quality, attractiveness, accessibility, and facilities positively affect tourist satisfaction. Furthermore, tourist satisfaction positively impacts tourist revisit intention. Several research recommendations were discussed in our study.
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Manan, Mohammad Athian, Hiro Sejati, and Euis Mufahamah. "Luxury Meets Sustainability: Eco Tourism Strategy At Lampung Marriott Resort & Spa." JELAJAH: Journal of Tourism and Hospitality 6, no. 1 (2025): 7–14. https://doi.org/10.33830/jelajah.v6i1.11633.
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Sustainable tourism is a crucial aspect in maintaining the attractiveness of tourist destinations while minimizing environmental and economic impacts. This study aims to analyze the influence of tourist satisfaction, environmental impact, and destination attractiveness on the sustainability of tourism at Lampung Marriott Resort & Spa. This research employs a quantitative approach using a simple random sampling method, involving 100 tourists visiting the destination. Data were collected through questionnaires and analyzed using regression tests with SPSS version 23 to examine the relationships between the research variables. The findings reveal that tourist satisfaction, environmental impact, and destination attractiveness have a significant positive effect on tourism sustainability. High tourist satisfaction indicates that the services and facilities provided meet visitors’ expectations. Effective environmental management contributes to maintaining long-term destination appeal, while destination attractiveness, including natural beauty and cultural diversity, plays a key role in attracting more visitors. This study concludes that achieving tourism sustainability requires continuous improvement in service quality, sustainable environmental management strategies, and innovation in destination development. Therefore, tourism managers should enhance visitor experiences and implement sustainability principles to maintain long-term competitiveness.
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Raimkulov, Murodjon, Husanjon Juraturgunov, and Young-joo Ahn. "Destination Attractiveness and Memorable Travel Experiences in Silk Road Tourism in Uzbekistan." Sustainability 13, no. 4 (2021): 2252. http://dx.doi.org/10.3390/su13042252.
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This study explored the relationships between destination attractiveness, satisfaction, the sense of reliving, and loyalty among American tourists who had experienced Silk Road tourism in Uzbekistan. In addition, this study investigated the mediating role of the sense of reliving with regard to satisfaction and loyalty. A total of 477 respondents participated and were used for the final analysis. The results suggest that destination attractiveness includes multidimensional constructs consisting of five dimensions, namely, cultural attractiveness, natural attractiveness, the local people and superstructure, infrastructure, and price attractiveness. Cultural attractiveness, the warm hospitality of local people, and the superstructure appear to be the competitive attributes of Silk Road tourism in Uzbekistan affecting tourist satisfaction. Furthermore, the results reveal that tourist satisfaction increases loyalty. A mediating role of the sense of reliving with regard to satisfaction and loyalty was also confirmed. Tourists remember their travel experiences upon returning home, relive Silk Road travel experiences, and demonstrate their behavioral intentions. These findings can provide a deeper understanding of destination attractiveness and memorable experiences for increasing loyalty to destinations related to Silk Road tourism in Uzbekistan.
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Mashika, Hanna. "Socio-geographical approach to assessing the tourist potential’s attractiveness of the Carpathian region." Visnyk of the Lviv University. Series Geography 53 (December 18, 2019): 220–32. http://dx.doi.org/10.30970/vgg.2019.53.10669.
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Tourism is one of the most important sectors of the Ukrainian economy. Analysis of the tourism potential of the country and its individual regions, in particular its attractiveness – the ability to attract potential tourists, is necessary for the effective functioning of the tourism sector. The purpose of the article is to justify the socio-geographical approach to assessing the tourist potential’s attractiveness of the region and analyse the conditions and factors for such estimation in the objective (quantitative) and subjective (qualitative) dimensions on the basis of factor criteria and performance indicators. The tourist potential’s attractiveness of the region is the degree of attractiveness of the natural, ethnocultural, socio-historical and other tourist resources of the region, its socio-economic and transport infrastructure, reception places and attendants. The tourist potential’s attractiveness of the Carpathian region is ensured by its diversity of relief forms, the picturesque of landscapes, the presence of unique wild nature areas, a significant amount of rivers, the purity of natural waters, a lot of forests, and the richness of flora and fauna. The wealth of anthropogenic tourism resources of the Carpathian region leads to a high attraction of the social segment of the tourist potential of the Carpathian region. All regional centres, a lot of small towns and villages, which have survived, the samples of Old Ukrainian church wooden architecture, castles, religious buildings, defensive structures, old residential and economic buildings of the region have a high attraction. The attractiveness is also ensured by the presence of numerous parks, cafes, restaurants, theatres, museums, cultural and lifestyle habits of local residents, including Hutsuls and Boyks. Along with this, a combination of natural and social tourism resources created in the Carpathian region favourable conditions for the development of all kinds of ethnic and event tourism, rural green tourism. Based on the analysis of approaches to the component of the tourism potential’s assessment and attractiveness, own socio-geographical approach to the construction of a system for assessing the tourist potential’s attractiveness of the region has been formed. These include natural tourist resources, tourist resources of anthropogenic origin, tourist infrastructure, marketing and pricing policies, labour resources, provision of catering facilities, sports and entertainment facilities, the level of transport infrastructure’s development, tourist safety, environmental quality, finance, investment in tourism sphere, general image of the region, economic attractiveness, management, state support and political stability, information. The peculiarity of the proposed approach is to assess the conditions and factors of the tourism potential of the region in an objective and subjective way. Each of these characteristics is described by relevant factor criteria and may be defined by specific quantitative and / or qualitative indicators. With the help of the constructed indicators’ system of tourism potential attraction estimation, we are able to quantitatively and qualitatively estimate the level of tourism industry development in the Ukrainian regions; to highlight the causal relationships in determining the level of tourist potential’s attractiveness; to identify the factors that influence the development of tourism activity, in that destabilizing; to carry out monitoring of tourism activity in the region with the possibility of predicting changes in tourist activity taking on its basis optimal managerial decisions at the state and regional levels. Key words: tourist potential, tourist potential’s attractiveness, Carpathian region, natural and anthropogenic tourist resources.
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Chebli, Amina, Meriem Chabou Othmani, and Foued Ben Said. "Market Segmentation in Urban Tourism: Exploring the Influence of Personal Factors on Tourists' Perception." Journal of Tourism and Services 11, no. 20 (2020): 74–108. http://dx.doi.org/10.29036/jots.v11i20.144.
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A statistical analysis based on a tripartite theoretical model of tourist attraction was conducted in this work to examine the influence of personal factors on tourists’ perception of the attractions that determine a city's attractiveness. Using the responses of a sample of 510 international tourists, a random sample of 171 was selected, from which parametric and non-parametric tests were carried out: Levene’s test, Kruskal-Wallis test and Mann-Whitney test. The results show that, from a statistical point of view, there are statistically significant relationships between tourist perception and personal factors. This reveals that the same tourist attractions can be perceived and evaluated differently according to gender, age, motivation, and region of origin. Thus, there is a significant influence of internal factors on the tourists’ perception. Tourism perception is therefore not static but fluctuating. Consequently, it is imperative for decision-makers to segment the tourism market to satisfy tourists, meet their expectations, and enhance the attractiveness of a destination. The main results of this research are related to the contrasting perceptions of the same tourist attraction by different groups of tourists. An exploration that has so far not been carried out in previous research, in the context of urban tourism. Thus, tourism managers should take this variation into account when planning a tourism marketing and communication strategy. Research proves that targeted and focused tourist development can increase the tourist attractiveness of a city, the level of which depends crucially on perception. Finally, a presentation of four models that categorize and prioritize tourist attractions according to preferences by age, gender, motivation, and original destination is presented. These models are put forward as a referential, decision-support framework that clarifies the nuanced preferences of different tourist groups. The theoretical and marketing implications are also discussed for further research and development of tourism destination management.
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Kovalska, Liubov. "MARKETING STRATEGY FOR INCREASING THE ATTRACTIVENESS OF TOURIST DESTINATIONS." Proceedings of Scientific Works of Cherkasy State Technological University Series Economic Sciences 26, no. 74(1) (2025): 36–43. https://doi.org/10.24025/2306-4420.1(74).2025.326275.
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The article is devoted to the issues of development and justification of the choice of a marketing strategy to increase the attractiveness of tourist destinations. The article substantiates that the disruption of the stability of the economic system of the country and its regions as a result of military intervention and the strengthening of the destructive influence of economic and political factors led to a decrease in the attractiveness of the state as a whole, and tourist destinations in particular The purpose of the article is to justify the choice of a marketing strategy to increase the attractiveness of tourist destinations. The authors emphasize the need to revise existing marketing strategies to increase the attractiveness of tourist destinations, which is due to the conditions of the military conflict and existing transformational changes. It is proposed to consider the marketing strategy to increase the attractiveness of a tourist destination as a comprehensive plan, which, through the prism of the use of marketing tools, is aimed at activating the processes of positioning a tourist destination in spaces to meet consumer needs. The article proposes the process of choosing and implementing a marketing strategy to increase the attractiveness of tourist destinations. This process consists of the following stages: Formation of the goal and objectives of the marketing strategy; Determination of the subject and object of the marketing strategy; Diagnostics of the state and trends in the development of tourist destinations; Determination of factors influencing the development of tourist destinations; Selection and justification of the marketing strategy; Development of marketing tools for implementing the strategy. It was determined that the purpose of the activities of the subjects is to find directions for increasing the attractiveness of tourist destinations, attracting new consumers of tourist services or products, and stimulating tourists to travel. The object of management is the tourist resources of the destination (natural potential, historical and cultural heritage). To increase the attractiveness of tourist destinations, the following marketing strategies are proposed: creative marketing strategy, public-private partnership strategy, tourism security strategy, branding strategy, and tourism cluster strategy. Marketing tools for implementing the strategy of increasing the attractiveness of tourist destinations are presented: Event marketing, direct marketing, digital marketing, viral marketing, SEO marketing, contextual advertising. The conclusions of the article indicate that the development and implementation of marketing strategies for increasing the attractiveness of tourist destinations requires a significant state and regional policy to support the progress of tourist destinations in the post-war period by stimulating the development of business in the tourism industry. Attention is also focused on the importance of choosing those stimulating marketing tools that are capable of carrying out active transformational changes in the short term to restore the tourism potential that was destroyed during the military conflict and revive tourist flows in general.
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Widaningsih, T. Titi, Yuli Nugraheni, E. Nugrahaeni Prananingrum, and Arry Rahayunianto. "Pengaruh Terpaan Media dan Daya Tarik Destinasi Wisata terhadap Minat Berwisata." Jurnal Komunikatif 9, no. 2 (2020): 174–90. http://dx.doi.org/10.33508/jk.v9i2.2742.
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The world has entered the industrial era 5.0, when all aspects of human life are controlled by information technology. Society is changing and moving fast with technology to achieve a more meaningful life. The tourism industry has also developed following the development of industry 5.0 which is marked by the full digitization of the tourism sector. The way tourists travel is changing. The tourists will start their journey by looking for or seeing a variety of information (look), then proceed with the second step, namely ordering a tour package that is of interest (book) and the next part is the final stage, which is paying online (pay). Communication technology has changed the behavior of the tourism market towards digital. Tourist behavior is increasingly mobile, personal and interactive. Tourists can easily get tourist information with the availability and easy access to communication networks. Media with various tourist information have an influence on tourists to travel. In addition to communication media, the attractiveness of tourist destinations also affects tourists' choice of visiting tourist destinations. The purpose of this study was to determine the effect of media exposure and the attractiveness of tourist destinations on tourism interest. The research was conducted in the Betawi Cultural Tourism Area Setu Babakan, South Jakarta, Indonesia. The results showed that media exposure and tourist attraction influenced the interest in visiting tourist destinations.
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Daulay, Zulia Rifda, Deby Siska Oktavia Pasaribu, and Martin Martin. "Attractiveness of tourist destinations and collaborative tourism governance on Revisit Intention as a support for the tourism economy of the Paropo area of Dairi Regency with Tourist Experience as an Intervening Variable." Jurnal Multidisiplin Teknologi dan Arsitektur 2, no. 2 (2024): 723–35. http://dx.doi.org/10.57235/motekar.v2i2.3841.
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The challenge of tourism is how to create tourists who are loyal to tourist destinations because every corner of tourism has an impact on the economy for the business community in the tourist destination area, if tourist visitors enjoy their tour and have the intention to return to visit the tour, it will have an impact on increasing the economy of the community located in tourist destinations. This research will be conducted in Sumatra Utaran precisely at the location of the paropo tourist spot in Dairi Regency with a population of paropo tourist visitors who have visited at least twice as many as 230 tourists, this research approach is quantitative with the Structural Equation Modeling (SEM) model. This approach is able to test a model that is most ideal in estimating endogenous variables, the sampling technique in this study uses Non-probability sampling where sampling does not provide opportunities or opportunities for each element or member to be selected as a sample The analysis model used to test the hypothesis in this study is multiple regression analysis using the Smart PLS application Directly that the attractiveness of tourist destinations, collaborative tourism governance and tourist experience have a significant effect on Revisit Intention as a support for the tourism economy of the Paropo area of Dairi Regency. Directly that the attractiveness of tourist destinations and collaborative tourism governance have a significant effect on tourist experience as a support for the tourism economy of the Paropo area of Dairi Regency. Indirectly, tourist experience has a significant role in mediating the attractiveness of tourist destinations and collaborative tourism governance on revisit intension as a support for the tourism economy of the Paropo area of Dairi Regency
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Sinambela, Ella Anastasya. "Examining the Relationship between Tourist Motivation, Touristic Attractiveness, and Revisit Intention." Journal of Social Science Studies (JOS3) 1, no. 1 (2021): 25–30. http://dx.doi.org/10.56348/jos3.v1i1.4.
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The tourism industry is considered to be one of the largest and fastest growing industries in the world and greatly influences the economy. In this industry, development is determined by the decision to visit tourist attractions and the intensity of visits from tourists. In this study, tourist motivation and touristic attractiveness variables will be observed that contribute to the interest in revisiting tourist attractions. Tourist motivation is an integral part of travel behavior and has been widely researched and applied in tourism marketing strategies. While touristic attractiveness is seen as the main element to attract investors and visitors. For visitors, attraction is a reflection of the feelings, beliefs, and opinions an individual has about the ability of a given destination to meet that person's particular holiday needs. The sample of this study amounted to 100 respondents who were collected by convenience sampling method. This research uses multiple linear regression data analysis techniques. The results showed that tourist motivation had a significant effect on revisit intention. Touristic attractiveness has a significant effect on revisit intention. Touristic attractiveness is a variable that has a dominant influence and it becomes a tough task for managers to keep making tourist destinations amidst competition in the tourism industry.
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BEKBAULINA, S. KH, D. O. ATASHEVA, and А. Т. DUISEMBAYEVA. "THE CURRENT STATE OF THE KAZAKHSTAN TOURIST MARKET." Bulletin of the International University of Tourism and Hospitality 2, no. 2 (2023): 62–70. http://dx.doi.org/10.62867/3007-0848.2023-2.05.
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For many developed and developing countries, the tourism sector is the main source of employment, government revenue and foreign exchange earnings. The most important parameters of tourism development in the country are indicators of inbound and outbound tourism. Before the pandemic, both at the republican and regional levels, a lot of work was carried out to attract foreign tourists to Kazakhstan, measures were taken in the field of image policy and popularization of tourist destinations of the country. But many Kazakhstanis prefer to rest abroad, rather than in the resort areas of their homeland. The interrelation of the tourist attractiveness of the country with the category of tourist potential, factors of tourist attractiveness are considered. Tourist attractiveness is based on the tourism potential of the country, contributes to the growth of its competitiveness, the transformation of tourist supply into demand, is associated with various types of its assessment and is the result of its previous development. republic. Tourism activity is influenced by many factors of an economic, political, social, natural and technical nature, including: terrorism, the process of ensuring the safety of tourists, man-made disasters; uneven distribution of tourist flows; political instability in some regions of the world; prolonged global recession; volatility of exchange rates; priority of national rather than international norms in tourism, etc. The negative factors hindering the development of inbound tourism in the country have been identified, recommendations for eliminating existing problems have been proposed. The considered resources and tourist opportunities of Kazakhstan lead to the expediency of forming a modern tourist product. The development of a new tourist product in Kazakhstan would be competitive in the world market of tourist services and would help attract foreign tourists to Kazakhstan. The ways of development of domestic tourism in Kazakhstan, the creation of a competitive tourism industry, including the development of infrastructure and improving the quality of services provided, are proposed.
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Janice Fellicia Japri and Dewanta Facrureza. "ANALYSIS OF TOURIST ATTRACTION ON TOURIST VISITING INTEREST IN PERLANG TOURISM VILLAGE CENTRAL BANGKA." International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) 2, no. 4 (2024): 1277–85. http://dx.doi.org/10.61990/ijamesc.v2i4.275.
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This research is motivated by the growing development of Indonesian tourism, one of which is a tourist village. Tourism villages are cultural diversity to tourist destinations owned by each region. The existence of interesting things contained in the tourist village makes tourists interested in visiting Perlang Tourism Village. In this study, it was found that Perlang Tourism Village was included in the top 50 best tourism villages nominated by ADWI and third place in the digital and creative categories. Therefore, the purpose of this study is to provide input to managers on what attractiveness can be developed to become an advantage for Perlang Tourism Village. This research is entitled "Analysis of Tourism Attractiveness of Tourist Visiting Interest in Perlang Village, Central Bangka". This study used a causal analysis method with a quantitative approach. Data collection techniques through observation, interviews, and questionnaires, with 100 research samples selected using non-probability methods and purposive sampling techniques. Data analysis was performed using simple linear regression test, descriptive (mean) test, t test, F test, and R2 analysis. The results of the t test showed that partially the Attraction & Ancillary dimension had a significant influence on visiting interest, while the Amenities &; Accessibility dimension did not have a significant influence. Test F shows that simultaneously, all four dimensions of tourist attraction affect visiting interest. In conclusion, attractiveness has a positive and significant influence on partial interest in visiting. Therefore, this destination must maintain the attractiveness it already has.
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Kopeć, A. "The spatial order as a factor of the attractiveness of tourism." Visnyk of the Lviv University. Series Geography 2, no. 43 (2013): 194–99. http://dx.doi.org/10.30970/vgg.2013.43.1709.
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There are many definitions of the spatial order. While there are no so many definition of the attractiveness of tourism. But it can be concluded that the spatial order has a significant impact on the attractiveness of tourism. Cities with the low spatial order have the lower attractiveness of tourism and as a result, tourists will not want to stay there. Attention to the spatial order is a necessary condition to maintain or increase income from the tourism. Keywords: spatial order, attractiveness of tourism, tourist resources
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Ul, Islam, and Manjula Chaudhary. "Index of destination attractiveness: A quantitative approach for measuring tourism attractiveness." Turizam 25, no. 1 (2021): 31–44. http://dx.doi.org/10.5937/turizam25-27235.
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The common perceptions about tourist destinations often hold even in the absence of facts and evidences. This research is an attempt to analyze the ground behind generic perceptions about tourism attractiveness of Kashmir valley. This has been done through primary survey of most important stakeholders; the visiting tourists. The data collected from 370 tourists has been used to deconstruct tourism attractiveness into different parameters and an Index of Destination Attractiveness has been prepared to understand the importance of each parameter to overall attractiveness. The evidences support the common perception that natural attractions play very important role in tourism attractiveness of valley but valley lacks other tourism motivators and falls short on most of the hygiene factors. These findings can be used to increase the attractiveness of valley by working on weak areas and the Index developed for the study can be used as a standard tool for continuous monitoring of attractiveness.
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Nian, Sifeng, Min Chen, Jia Yan, Yongcun Du, and Xiaojie Su. "Tourist Crowding versus Service Quality: Impacting Mechanism of Tourist Satisfaction in World Natural Heritage Sites from the Mountain Sanqingshan National Park, China." Sustainability 16, no. 18 (2024): 8268. http://dx.doi.org/10.3390/su16188268.
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World Heritage Sites (WHS) possess outstanding universal value (OUV) centered on science and aesthetics, and the large scale of tourism has a certain influence on sustainable development, which will have some degree influence on the quality of tourist service and experience. Taking the World Natural Heritage Site Mount Sanqingshan National Park in China as a case, we collected 535 samples of tourists and used structural equation modeling as a methodology to construct a theoretical framework from the perspective of tourists’ perception, including tourism crowding (functional crowding, personal crowding, and social crowding), service quality (interpretation, goods, commuting, accommodation, and catering), tourists’ satisfaction, and OUV attractiveness as intermediary variables. The results were: (1) tourist crowding has a substantial negative influence on satisfaction, and the negative influence on OUV attractiveness is not tenable; (2) service quality has a substantial positive impact on OUV attractiveness and satisfaction; (3) the tourists’ perception of OUV attractiveness has a mediating influence on service quality and satisfaction, but there is no mediating impact on tourism crowding and satisfaction; (4) this paper puts forward the SCA-S (service, crowding, attractiveness, and satisfaction) framework of WHS, and explores impact factors and mechanisms of visitor satisfaction of WHS from different aspects. The relevant research conclusions have some theoretical value and practical significance for the interpretation and display of heritage value, improved service quality, and tourism experience, and they are conducive to protecting WHS.
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Roman, Michał, and Katarzyna Bury. "The Tourist Attractiveness of Tokyo in the Opinion of Surveyed Tourists." Tourism and Hospitality 3, no. 1 (2022): 184–209. http://dx.doi.org/10.3390/tourhosp3010014.
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This article covers the topic of the tourist attractiveness of Tokyo in the opinion of 369 tourists from Poland. A definition of tourist attractiveness and its factors is provided. Basic information on Tokyo, including accommodation, eating facilities, and tourist traffic in the city is offered. The results of the research performed with the use of a survey questionnaire are demonstrated. The research shows that tourists’ most appreciated elements of Tokyo’s tourist attractiveness are transport accessibility, eating facilities, and cultural assets. The article’s hypotheses, that the most attractive seasons in Tokyo, tourism-wise, are spring and autumn, and that the most attractive monument in Tokyo is the oldest Buddhist temple, Sensō-ji, located in the Taitō district, were confirmed to be positive. The third hypothesis was also positively verified. The research shows that younger people positively assessed Tokyo as an attractive and friendly city more than older people.
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Astariningsih Setyoputri, Siti, M. H. Dewi Susilowati, and Ratri Candra Restuti. "Tourist preference on the attraction of beach tourism objects in Kebumen Regency, Central Java Province." E3S Web of Conferences 211 (2020): 01012. http://dx.doi.org/10.1051/e3sconf/202021101012.
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Tourism is a growing industry sector rapidly. In Kebumen Regency, tourists mostly visit beach tourism objects. This study aims to determine the attractiveness (site attractions, event attractions, supporting facilities, and accessibility) and tourists’ preferences to the attractiveness of beach tourism sites in Kebumen Regency. This research was carried out by surveys, data tracing, and data collection from related agencies. The data collected on this research would be processed into maps, tables, and graphics. For analysis, spatial analysis and crosstab statistical tests were used. Tourist objects having high attractiveness are not necessarily the first choice for tourists.
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Ghani, Nur Izzati Ab, Muhamad Nasyat Muhamad Nasir, Mahadzirah Mohamad, Norhilmi Muhammad, Fazida Karim, and Ruhaizan Sulaiman. "Unravelling the dynamics of behavioral loyalty: A model for domestic tourists exploring Terengganu." Journal of Tourism Management Research 11, no. 1 (2024): 19–37. http://dx.doi.org/10.18488/31.v11i1.3699.
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This study examines a model for domestic tourists exploring Terengganu. The Terengganu Tourism Department is tasked with increasing tourist numbers, enhancing their expenditures through heightened allure and superior services, creating an indelible experiential milieu, and establishing Terengganu as a prominent destination. However, recent statistics depict Terengganu as experiencing a diminutive influx of domestic tourists and corresponding tourism receipts compared to other states. In 2018, Terengganu ranked ninth in domestic tourist visitations and associated receipts. Hence, this study aims to ascertain the determinants influencing behavioral loyalty among domestic tourists towards Kuala Terengganu. Data collection transpired through an online questionnaire deployed via Google Forms, synchronized with the global advent of COVID-19, which precipitated ramifications across nations. Respondents included domestic tourists visiting Kuala Terengganu. Data analysis involved 201 respondents, using structural equation modeling. The empirical findings describe that the attractiveness of the destination substantiates a discernible impact on tourist satisfaction. Furthermore, the outcomes highlight that tourist satisfaction exerts a noteworthy influence on eWord-of-mouth (eWOM) and behavioral loyalty. The findings indicate that tourist satisfaction comprehensively mediates the relationship between destination attractiveness and both eWOM and behavioral loyalty. It asserts that Kuala Terengganu’s distinctiveness from competing Malaysian destinations is facilitated by destination attractiveness, involving recreational amenities, leisure facilities, infrastructural attributes, and overall appeal. Consequently, proficient promotional strategies can be devised by Tourism Terengganu, accentuating the advantageous and captivating features of Kuala Terengganu’s attractions. These aspects are strategically tailored to resonate with the cognitive and emotional assessments of domestic tourists, instigating a proclivity to recurrently choose Kuala Terengganu as their preferred travel destination.
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Nian, Sifeng, Min Chen, Xiaowan Zhang, Donghe Li, and Jingya Ren. "How Outstanding Universal Value Attractiveness and Tourism Crowding Affect Visitors’ Satisfaction?" Behavioral Sciences 13, no. 2 (2023): 112. http://dx.doi.org/10.3390/bs13020112.
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A World Heritage Site is a masterpiece of mankind and/or nature that possesses outstanding universal value (OUV). In this regard, the 5Cs strategic objectives (credibility, communication, capacity-building, conservation, and community) set by the World Heritage Committee have become a main issue for WHS sustainable development. As one of the key stakeholders of WHS, tourist’s perceived OUV attractiveness, congestion, and attitudinal behavior have significant implications for heritage protection and tourism’s sustainable development. Based on the perspectives of OUV attractiveness and perceived tourist crowding, and taking into account destination attachment, the influencing factors and mechanisms of tourist satisfaction are investigated. In view of the 536 questionnaire responses from tourists of Mount Sanqingshan National Park, the structural equation modeling approach was employed to study tourist satisfaction. The conclusions were sketched: (1) tourist crowding perception did not have a significant negative effect on OUV attractiveness; destination attachment, and tourist satisfaction, and the degree of crowding perception was low; (2) the OUV attractiveness has a significant positive influence on destination attachment and tourist satisfaction, which fully highlights the charm of OUV and its important role in shaping tourists’ attitudes/behaviors; (3) destination attachment has a significant positive effect on tourist satisfaction, indicating that tourists’ heritage-place attachment contributes to tourist satisfaction. Finally, the analysis of tourism crowding, OUV, and the satisfaction framework proposed broaden the horizons of visitor satisfaction research, which is also a positive response to the strategic objectives of the 5Cs of WHS, with some practical implications for heritage preservation and visitor management in World Heritage Sites.
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Korkuna, Oryslava. "METHODOLOGICAL PRINCIPLES OF ASSESSING DEVELOPMENT POTENTIAL OF THE TOURIST AND RECREATIONAL SPHERE IN REGIONAL ECONOMY." Scientific Bulletin of Mukachevo State University. Series “Economics” 1(13) (2020): 152–58. http://dx.doi.org/10.31339/2313-8114-2020-1(13)-152-158.
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With the growing level of competition in the global and national tourism markets, the issues of assessing the attractiveness and potential of the tourist and recreational sphere of the regions become especially relevant. There are several approaches to solving these problems, each of which has its advantages and disadvantages, a specific information base and options for application in practice. The purpose of the study is to develop methodological frameworks for assessing the potential of the tourist and recreational sphere of the regions in terms of its attractiveness, which will determine the attractiveness of this area for Ukrainian and foreign investors. The article considers the tools for studying the tourist and recreational potential of the regions, which, in contrast to the existing ones, includes an assessment of the attractiveness of the tourist and recreational sphere of the regions; analysis of the contribution of the tourist and recreational sphere to the economy of the regions; identification of the importance of factors influencing the formation and building of the potential of the tourist and recreational sphere of the regions. The methodological approaches to the integrated assessment of the attractiveness of the tourist and recreational sphere of the regions proposed by the author, in contrast to the existing ones, are based on the identification of the resource structure of the attractiveness of the tourist and recreational sphere in terms of four sub-indices (index of cultural attractiveness, index of attractiveness of recreational resources, index of attractiveness of tourist infrastructure and index of investment attractiveness of tourist and recreational sphere) for the development of sound mechanisms of regional marketing in the Ukrainian and foreign markets of the tourist product. The developed methodological approach is based on the use of the parametric method, which due to the ranking of standardized values of the main indicators of the tourist and recreational sphere of the regions, allows determining their place in the national rating of attractiveness. The practical use of the developed approaches will allow ensuring the efficient use of available tourist and recreational resources, increase the investment attractiveness of the territory for Ukrainian and foreign investors identify problems of potential use and create conditions for overcoming them, which will increase the competitiveness of the proposed tourism products, as well as on the basis of problem-based approach to justify the tools for implementing national and regional targeted programs for tourism and recreation. Key words: region, potential, tourist-recreational sphere, attractiveness, methodical approach, evaluation.
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Soeid, Marini, Nuraeni Kadir, and Andi Nur Massepe. "The Influence of Electronic Word of Mouth and Attractiveness Towards Revisit Intention With Visiting Decision as an Intervening Variable (Case Study on Tourists in Makassar City)." Hasanuddin Journal of Applied Business and Entrepreneurship 3, no. 2 (2020): 66–78. http://dx.doi.org/10.26487/hjabe.v3i2.323.
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One of the foreign exchange earning sectors, encouraging economic growth, increasing regional income, empowering the community's economy, and expanding employment opportunities in the tourism sector. Interestingly a tourist attraction does not necessarily indicate tourist satisfaction with the tourist attraction, which can have an impact on interest in return visits. This study aims to determine e-WOM positive and significant influence on visiting decisions, find out the attractiveness of a positive and significant effect on visiting decisions, know e-WOM has a positive and significant effect on the revisit intention, find out the attractiveness of a positive and significant influence on revisit intention, as well as to determine to visit decision has a positive and significant influence on local tourist revisit intention to attractions in the city of Makassar. The population in this study is the number of tourists determined by 400 respondents. Data collection techniques through questionnaires, literature studies and observations, using path analysis techniques (path analysis). The results showed that directly e-WOM have a positive and significant influence on local tourist visiting decision in the city of Makassar. Attractiveness has a positive and significant influence on tourist visiting decisions. e-WOM has a positive and significant influence on tourist revisit intention. Attractiveness has a positive and not significant influence on tourist revisit intention, and directly, visiting decision has a positive and significant influence on local tourists to revisit intention in the city of Makassar.
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Haraldsson, Hördur, and Rannveig Ólafsdóttir. "Evolution of Tourism in Natural Destinations and Dynamic Sustainable Thresholds over Time." Sustainability 10, no. 12 (2018): 4788. http://dx.doi.org/10.3390/su10124788.
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Tourism is a complex industry involving numerous types of activities that can have adverse environmental impacts and, over time, gradually change the way tourists experience tourist destinations and their choice of particular tourist destinations. The overall aim of this study is to examine the impact of tourism destination exploitation upon the perceived attractiveness of a particular destination to different types of visitors using the Purism Scale coupled to the Tourism Area Life Cycle (TALC). The study uses the system dynamics Causal Loop Diagram (CLD) approach, to analyse feedback loop behaviour and causal loop impacts over time. The results show that the different visitors’ types, as defined by the Purist Scale, affect the attractiveness of the tourist destination in different ways over time. The results further show that different visitors’ types cannot exist at their own optimum level at the same time in a destination. The concept tourism carrying capacity should thus be defined through the maximum site attractiveness,-based upon the optimum size of infrastructure that ensures low visual effect, low crowding effect, and low environmental impact. This enables better understanding of the different evolution phases of the tourist site during its push for infrastructure development.
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Romanova, Anna Anatoliivna, Viktoriya Viktorivna Zhydok, and Tetiana Volodymyrivna Zabashtanska. "MARKET RESEARCH OF INBOUND TOURISTS IN CHERNIGOV AS A FACTOR OF INCREASING TOURIST ATTRACTIVENESS." SCIENTIFIC BULLETIN OF POLISSIA 1, no. 2(10) (2017): 216–28. http://dx.doi.org/10.25140/2410-9576-2017-1-2(10)-216-228.
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Urgency of the research. Tourist sector in Ukraine is developing in close relationship with the historical, cultural and natural resources within a particular area (region, city), which should be considered as a specific tourist product with unique properties, different competitive advantages necessary for optimum tourist attraction. Target setting. Ukraine generally and for individual areas (regions and cities) has great potential for development of tourism industry. Its effective operation requires state support and systematic market research. Actual scientific researches and issues analysis. Research trends of the tourism market and the impact of tourism on the socio-economic development of certain areas (regions and cities) were committed by A. Romanova, T. Sergeeva, S. Shkarlet. Uninvestigated parts of general matters defining. Сonsidering the complexity of the political and economic situation in Ukraine, the lack of regulation of tourism experience, changes in the environment there is the necessity of regular monitoring of the tourism industry. The research objective. The purpose of the article is to study the market of entry tourists in Chernihiv, to identify problems and prospects of tourism development that will increase the tourist attractiveness of the city. The statement of basic materials. Through market research entry of tourists of Chernihiv there were identified such problems of development as poor infrastructure; the substance of a clear concept of tourism; deficit financing; lack of coordination of actions between the government, businesses and the public. The development prospects for increasing the tourist attractiveness of Chernihiv on the basis of accounting weaknesses, leveling threats of tourism in the city, efficient use of available resources and potential are proposed. Conclusions. On the way to increase tourist attractiveness of Chernihiv an important thing is an accurate and correct prioritization of tourism development that is subject to systematic market research.
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Tambunan, Ellyta Effrida, and Lydia De Vega Sipayung. "Tibrena Tourism Attraction as an Alternative Destination in Sibolangit District Deli Serdang Regency." Journal of Tourism Sustainability 3, no. 2 (2023): 1–11. http://dx.doi.org/10.35313/jtospolban.v3i2.78.
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The artificial tourist attraction is a tourist destination that is quite popular today, artificial tourist attraction is a man-made tourist attraction that is interesting to visit. The artificial attractions found in Tibrena Sibolangit include a floating restaurant above a fish pond, a camping ground, lodging, and a large field. Therefore, researchers are interested in knowing more about the attractiveness of tourism made by Tibrena. Like Something To Do, Something To See, Something To Buy, Something To Arrive, Something To Stay. And knowing whether Tibrena in Sibolangit can be said to be artificial tourism. This research was conducted using qualitative methods and data collection techniques used in this study were observation, interviews, questionnaires, documentation, and a combination of the four. The samples in this study were tourists and managers of Tibrena Sibolangit. Questionnaires were distributed to tourists who had visited Tibrena Sibolangit and observations and interviews were carried out directly with the manager. Based on the results of this study, the tourist attraction owned by Tibrena Sibolangit is an artificial tourist attraction. Therefore, the researcher hopes that through this research it can be used as evaluation material to increase the tourist attractiveness that is owned.
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Bayrak, Galyna, and Larysa Teodorovych. "ASSESSMENT OF THE ATTRACTIVENESS OF GEOTOURISTIC AREAS OF THE UKRAINIAN CARPATHIANS’ BESKID MOUNTAINS." PROBLEMS OF GEOMORPHOLOGY AND PALEOGEOGRAPHY OF THE UKRANIAN CARPATHIANS AND ADJACENT AREAS, no. 15 (September 25, 2023): 154–71. http://dx.doi.org/10.30970/gpc.2023.1.3953.
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For the purpose of organizing geotourism trips, geological and geomorphological objects of the Beskydy of the Ukrainian Carpathians were studied. Seven geotourism areas were identified, such as: Urytskyi, Yamelnytskyi, Syniovydnenskyi, Skole, Kliucha-Kamiankyi, Bubnyskyi and Rozgirche. Each of them characterizes morphological features of geomorphological objects, composition and structure of rocks, describes certain historical and cultural events related to them. To determine the tourist attractiveness of geological and geomorphological sites, an assessment methodology was developed based on the following indicators: the number of geological sites, their maximum heights, accessibility, picturesqueness (scenic beauty), visibility (sites as a vantage point of the area), scientific, educational, historical and cultural value, tourist infrastructure, popularity and tourist attendance. The analysis revealed that the most attractive tourist area within the study area is the Urytskyi tourist district, which, due to its picturesque cliffs with high historical and cultural value, has a significant number of tourists. In second place is the Bubnyskyi geotourism area, which has the largest number of the highest and most picturesque rocks. In third place is the Skole geotourism district, which has seven geo-attractions and is best equipped with tourist infrastructure facilities. The Kliucha-Kamianka area has an above-average attractiveness, with the largest number of different types of objects within its boundaries. It is the most popular and most visited by tourists. The tourist attractiveness of the Syniovydnianskyi geotourism area is somewhat less than the previous one, but there are outcrops among the geoattractions that have a high scientific and educational value. The Yamelnytskyi district has little attractiveness, it is little known, and the tourist infrastructure is poorly developed, but there are many rocks of different morphological types. Compared to other districts, the geotourism attractiveness of the Rozhirche district is low. The assessment of the attractiveness of the selected tourist areas showed that the highest scores were given to areas where geological and geomorphological objects are morphologically more diverse, with significant morphometric indicators, high landscape value, geological representation of the Carpathian structure, and various sedimentary and anthropogenic signs on the rock surface. Keywords: geological and geomorphological objects; geo-tourism; geo-attraction; tourist attractiveness; Ukrainian Carpathians’ Beskid Mountains.
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Łapko, Aleksandra, Aleksander Panasiuk, Roma Strulak-Wójcikiewicz, and Marek Landowski. "The State of Air Pollution as a Factor Determining the Assessment of a City’s Tourist Attractiveness—Based on the Opinions of Polish Respondents." Sustainability 12, no. 4 (2020): 1466. http://dx.doi.org/10.3390/su12041466.
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Cities are multifunctional by definition, and an increasingly significant function is the tourist function. City tourism is one of the most dynamically developing forms of tourism. Tourists’ decisions regarding choosing a destination are influenced by a number of factors determining the subjective assessment of the tourist attractiveness of a given city, and one of them may be the state of air pollution, as it can have a negative impact on the health of both city dwellers and tourists. This article is an attempt to determine whether potential tourists consider information about the level of a city’s air quality in the assessment of its tourist attractiveness and the impact of this information on their travel decisions. The article presents the results of surveys conducted among a group of 509 respondents from Poland. On this basis, an assessment was made of the extent to which information on the condition of air quality in a given city is relevant for persons planning a tourist trip. In the conducted research, decisions regarding both business and private trips were evaluated. In addition, information on factors that could increase the respondents’ interest in the condition of air quality in the city of the intended trip (e.g., trip with children, trip length) was collected. Due to the fact that tourism is a significant source of income for many cities, the research results presented in the article may be of significant importance for entities creating the urban tourist product and responsible for its management. The article also draws attention to the fact that reducing pollution in cities can contribute to increases in their tourist attractiveness.
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Slobodová, Zuzana. "Methode des Geschichtenerzählens - Storytelling - als Werbemittel für touristische Reiseziele." Lyuboslovie 23 (December 10, 2023): 207–22. http://dx.doi.org/10.46687/hdch5869.
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In today's rapid era of globalisation and internationalisation, it is essential to respond to the changed conditions. Tourism is one of the fastest growing sectors of the economy. In order to remain competitive, it is important to respond to the new challenges that the current situation brings. Every tourist destination is interested in increasing its attractiveness, attracting more tourists, improving its market position and increasing its income. One of the ways to increase attractiveness and improve the promotion of tourist destinations is the method of storytelling. The aim of our paper is to introduce the method of storytelling as an effective tool to promote tourist destinations. In our study, we conclude that this method is effective in attracting new customers and increasing the attractiveness of a given tourist destination. To achieve relevant results, we used the method of analysis, synthesis, literature study, exemplification and generalisation.
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Vishnyakov, Nikolay, Natalya Khavanskaya, and Vladimir Alyaev. "Infrastructural Potential of Tourist Destinations of Volgograd Region." Regionalnaya ekonomika. Yug Rossii, no. 3 (October 2023): 125–35. http://dx.doi.org/10.15688/re.volsu.2023.3.13.
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The purpose of this article is to assess the infrastructural potential of tourist destinations, i.e., localized types of tourism, in the Volgograd region. In general terms, the infrastructural potential of tourist destinations is understood as a set of conditions for the transfer and accommodation of tourists. The methodological basis is an integrated approach to the concept of “infrastructural potential,” comparative geographic analysis, geoinformational modeling, and cartographic modeling. The integrated character of the paper is manifested in the identification of components of infrastructure potential, such as territorial factors, the potential of the population, the provision of collective accommodation facilities, and the state of transport infrastructure, the analysis of which is based on official statistics for the period 2002–2022. The territorial units for studying the infrastructure potential are the administrative districts of the Volgograd region; thus, comparative and geographical principles are used. To identify the spatial features of the development of tourism infrastructure using geographic information systems, the cartograms were constructed and analyzed, which illustrate the location of tourist and recreational enterprises and the tourist and recreational attractiveness of administrative districts of the region. The methods and statistical data used made it possible to reveal the uneven development of the tourist infrastructure. The districts of the Volgograd region were ranked according to the degree of tourist attractiveness: low one had 20 districts, medium one had 12 districts, high one had 1 district (Sredneakhtubinsky), and the city of Volgograd had the highest attractiveness. In spatial terms, the main axis of the development of tourist infrastructure was identified, including 7 administrative districts located along the right bank of the Volga and confined to the Volga-Aktuba flood plain; some border areas, Kotelnikovsky, Uryupinsky, Serafimovichsky, and Pallasovsky, have an medium tourist attractiveness. The majority of the districts in the center of the region and the left bank of the Volga have a low tourist and recreational attractiveness. A component-by-component analysis and a capacity assessment of the potential of tourist destinations, especially in the context of administrative regions, make it possible to identify the leading factors in the territorial development of the tourism and recreational spheres and to develop tourism and recreational systems in the future.
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Et. al., Christimulia Purnama Trimurti ,. "Bali Tourism Destination Structural Loyalty Model from Consumer Behavior Perspective." Turkish Journal of Computer and Mathematics Education (TURCOMAT) 12, no. 4 (2021): 494–505. http://dx.doi.org/10.17762/turcomat.v12i4.531.
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This research is confirmatory research of the destination development model from the perspective of travel motivation which is expected to be used as a theoretical reference model of a tourism marketing mix specifically related to travel motivation, destination image, tourist satisfaction, and tourist loyalty. This research uses a quantitative approach to analyze the direct relationship between the variables that exist in the model. The number of respondents was determined based on the accidental ideal sample size of the SEM-AMOS structural analysis tool around 413 respondents for the domestic tourists and foreign tourists. The conclusion is tourist expectation has a positive and significant effect on destination attractiveness. Destination attractiveness has a positive and significant effect on destination image. Destination image has a positive and significant effect on tourist satisfaction. Tourist satisfaction has a positive and significant effect on tourist loyalty. The implications of this research are maintaining the tourist satisfaction with the existing tourist attractions and their experiences. They are also satisfied with the availability of facilities and services during a vacation in Bali.
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Lebedeva, Svetlana А. "Alternative approach to the study of the Russian regions’ tourist attractiveness." Market economy problems, no. 2 (2023): 67–94. http://dx.doi.org/10.33051/2500-2325-2023-2-67-94.
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The Russian Federation finds itself in unprecedented sanctions situation, which contributes to changing the patterns of consumer behavior in different spheres, including the tourism industry. Russian tourists are forced to «switch» to domestic destinations, and federal, regional and local authorities are interested in increasing the attractiveness of Russian regions. Many scientists attempt to assess the attractiveness of world tourist destinations, including Russia, as well as Russian regions. Today, the National Tourist Rating of Russian regions is built on the basis of the methodology worked out by the magazine «Rest in Russia» in conjunction with the Center for Information Communications «Rating». However, this methodology also has disadvantages. Firstly, the methodology does not take into account the transport accessibility of the Russian regions, as well as natural and environmental component. Moreover, the methodology is not fully objective. National Tourist Rating is built with the use of expert assessment. Finally, for the past eight years, the methodology has been undergoing changes every year (indicators were added and excluded). This article proposes an alternative method for calculating the index of tourist attractiveness of Russian regions based on an integral assessment of five generalizing parameters of the tourism industry. As a result, the author proposed a rating of the tourist attractiveness of the regions, calculated according to the data of 2021.
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Voza, Danijela, and Milovan Vukovic. "Tourist attractiveness of Felix Romuliana archaeological site." Glasnik Srpskog geografskog drustva 92, no. 3 (2012): 157–82. http://dx.doi.org/10.2298/gsgd1203157v.
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Archaeological site Felix Romuliana is located in Eastern Serbia, on the 10th kilometer of Boljevac - Zajecar road. It represents the remains of the Roman emperor Gaius Valerius Maximian Gallery?s palace. The value and importance of this unique monument, which dates from the late Roman period, are shown by the fact that in 2007. it was included in the UNESCO list of world cultural heritage. This paper introduces touristic - geographic location of Felix Romuliana, its artistic value, history and progress of archeological research as well as protection measures and site management system. The second part consist the tourist valorization results, made by Hilari du Cros model. Aim of the article is to determine the manner in which it is possible to make a presentation of cultural and historic values of the potential tourists (both domestic and foreign) and to point out the weaknesses and the opportunities in the tourist valorization. Finally, it can be concluded that the strategy for tourism development in this area should be based on the promotion of cultural tourism, which would be the holder of the Gamzigrad archeological complex.
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Bayrak, Galina R., and Larisa V. Teodorovych. "Geological and geomorphological objects of the Ukrainian Carpathians’ Beskid Mountains and their tourist attractiveness." Journal of Geology, Geography and Geoecology 29, no. 1 (2020): 16–29. http://dx.doi.org/10.15421/112002.
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The article explores the geological and geomorphological objects of the Beskidy Ukrainian Carpathians for the further creation of geo-tourist routes. Geo-tourist areas combining several geological and geomorphological objects and establishments of tourist in- frastructure are highlighted. Among those objects are Urytskyi, Yamelnytskyi, Skolivskyi, Syniovydnenskyi, Kliuch-Kamianka, Bubnyskyi. Geo-attractions of each area are described in detail: the morphological features of the objects, the structure of rocks composing them, the nature of the rocky surface, as well as the historical and cultural events associated with the objects. The estimation of the tourist attractiveness of geological and geomorphological objects within Beskid region of Ukrainian Carpathians is performed. For this purpose, an assessment methodology has been developed. The methodology is based on the following indicators: the number of geological and geomorphological objects, maximum heights, picturesque, spectacular (objects as an overview of the terrain), accessibility, scientific, cognitive, historical and cultural value, tourist infrastructure, popularity (the number of web pages that highlight search results). The attractive geo-objects’ attendance of each district by tourists has been taken into account. It is established that the geological and geomorphological objects of the Urytskyi tourist area of Beskyds are of a greatest at- tractiveness for the geo-tourism’ development (the general indicator of attractiveness is 8.4 points). It has a high historical and cultural value and the highest attendance. The second one is the Bubnyskyi geo-tourist area (7.2 points), where the largest amount of the highest and most spectacular rocks is located. In the third area of a great attractiveness for the development of geo-tourism is Kliuch-Kamianka (6.9 points), within which there is the larger number of various objects than in other regions and the highest online popularity and attendance. The attractiveness of the Skolivskyi geo-tourist district is estimated at 6.6 points. It has seven geo-attractions and is best equipped by the facilities of tourist infrastructure. The attractiveness of the Syniovydnenskyi geo-tourist area’s objects is 5.6 points. There are eight geo-attractions here, including outcrops of high scientific and cognitive value. The attractiveness of the Yamelnytskyi region is 4.0 points. There are many different morphological types of rocks here, but the tourist infrastructure is poorly developed. On the basis of the performed estimation of attractiveness, new geo-tourist hiking, bus and motor-cycle routes, including the described geological and geomorphological attractions of the above-mentioned geo-cultural regions of the Beskids, were proposed.
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Widawski, Krzysztof, Piotr Oleśniewicz, Agnieszka Rozenkiewicz, Anna Zaręba, and Soňa Jandová. "Protected Areas: Geotourist Attractiveness for Weekend Tourists Based on the Example of Gorczański National Park in Poland." Resources 9, no. 4 (2020): 35. http://dx.doi.org/10.3390/resources9040035.
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The aim of the publication was to assess the geotourist attractiveness of protected areas in Poland among weekend tourists based on the example of Gorczański National Park. The park location near urbanized areas makes it an attractive field for research on weekend tourism development. The tourist potential of the park is presented, starting from geological aspects and geotourist values. Then, the tourist potential was analysed, with a focus on geotourist resources, which include tourist trails and didactic routes. The tourist traffic volume was also examined. On the basis of legal documents, such as nature conservation plans, threats related to tourism development in protected areas were presented as indicated by park managers. In accordance with the Act on Nature Conservation, the threats are divided into four groups: internal existing and potential threats and external existing and potential threats. The tourists’ opinion on the geotourist attractiveness of the park was investigated with surveys conducted during selected weekends significant in the context of tourist traffic volume. Thus, a profile of people visiting the park for short stays was obtained, as well as their assessment of the tourist resources of the area, with particular emphasis on geotourist values.
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WATRININGSIH, Watriningsih, Meiliyah ARIANI, and Zulhawati ZULHAWATI. "PKM: ENCOURAGING THE ATTRACTIVENESS OF MOROTAI IN THE MANAGEMENT OF HISTORICAL AND BAHARI TOURISM DESTINATIONS IN TANJUNG DEHEGILA VILLAGE." ICCD 5, no. 1 (2023): 39–47. http://dx.doi.org/10.33068/iccd.v5i1.567.
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Morotai Island Regency as one of the tourist destinations that has the potential for natural and cultural tourism that has the potential to be developed into an attraction for tourist visits, both domestic and foreign tourists. The charm of Morotai Island is able to divert the eyes of tourists so that more tourists come to Morotai Island and enjoy the beautiful charm of amazing tourist objects, with the charm of natural tourism and strong historical tourism able to make Morotai Island one of the 4 favorite tourist attractions in North Maluku by foreign tourists and domestic tourists. The purpose of this community service is to encourage tourism management of Morotai Islands and encourage policies that must be prepared by the Morotai Regency Government so that they can be used as guidelines for stakeholders in the world of tourism in Morotai Regency to jointly realize tourism recovery and be able to bring tourists to travel to Morotai Island.The development of marine and historical tourism in Morotai Island Regency can be in line with strengthening the identity of Morotai Island Regency as an area that became part of the history of World War II. From the results of this service, recommendations can be given to the Regional Government of Morotai Island Regency to be able to develop and promote marine and historical tourism destinations in Morotai Island Regency as the main tourist attraction.
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Kolchugina, T. A., and M. V. Kobets. "Resources of cinema industry in developing tourism and attractiveness of Russian regions." Service and Tourism: Current Challenges 17, no. 3 (2023): 41–52. https://doi.org/10.5281/zenodo.10076636.
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<i>The main purpose of the work is the scientific substantiation of theoretical, methodological and practical approaches to the organization of cinematic tourism and the motivation for its development on the territory of the Russian Federation. The main objectives of the study are the development of practical recommendations for the formation and filling of the tourist routes with a movie theme, and the assessment of their impact on the socio-economic development of tourist destinations. The territory of the North Caucasian Federal District is chosen as the main object of the article. The study deals with the issues related to the formation of the tourist attractiveness of the North Caucasus Federal District from the standpoint of the concentration of the resources of cinema industry in it, which can become an additional element of the attraction to the region for tourists and an effective motive for a tourist trip. This, in our opinion, will lead to an increase in the tourist flows, will stimulate the development of not only domestic tourism, but will also serve as an effective factor in attracting foreign guests to the region. At the same time, the territory of the North Caucasus Federal District is considered in the context of the need for the infrastructure development, diversification of the production activities of tourist centers, their acquisition of additional competitive advantages through the prism of its uniqueness and tourist attractiveness. As a research hypothesis, we should consider the statement that film tourism will contribute to the socio-economic development of a tourist destination and will become an important communication factor of attracting tourists, providing a systematic approach to the creation of various formats of film routes, their professional support, as well as a well-designed and effective marketing strategies for promoting cinematic resources.</i>
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LISICHONAK, A. "ANALYSIS OF THE TOURISM POTENTIAL OF A REGION AS A BASIS FOR ASSESSING ITS TOURISM ATTRACTIVENESS." Vestnik of Polotsk State University Part D Economic and legal sciences 62, no. 12 (2022): 43–46. http://dx.doi.org/10.52928/2070-1632-2022-62-12-43-46.
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The author's vision of the relationship between the categories "tourist potential" and "tourist attractiveness" is presented. Individual ratings of Belarusian cities determining their tourist attractiveness are studied. The choice of a number of Belarusian regions, which are not metropolitan areas, but are of interest for tourists, as objects of research is substantiated. These are: Polotsk District and Polotsk City, Braslav District and Braslav City, Nesvizh District and Nes-vizh City, Korelich District and Mir City, Novogrudok District and Novogrudok City. The structure of statistical indica-tors that can be used to assess the tourist potential of the region is highlighted. The analysis of the tourist potential of the regions according to the presented list of indicators was carried out. Strengths and weaknesses of the tourism potential of the regions under study are identified.
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Tsypko, Victoria, Serhii Andrusenko, Vladyslav Podpisnov, and Denys Podpisnov. "The potential of the global automotive industry as a tourist attraction." E3S Web of Conferences 508 (2024): 08026. http://dx.doi.org/10.1051/e3sconf/202450808026.
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The purpose of the article is to theoretically study the global automotive industry as an object of tourist interest. The methodology is based on scientific and special research methods. The used methods were analysis, synthesis, systematization, classification, generalization of economic and methodological literature as well as and scientific publications. The scientific novelty of prerequisites and directions of tourism potential realization studying for the global automotive industry is to formulate proposals and outline prospects for further development of the relevant tourist destinations. Conclusions. The article considers the factors that determine the interest in cars and, consequently, their potential attractiveness for tourist development such as the main forms of potential of automotive industry products in tourism realization; relevant examples of the most popular destinations among tourists are provided; the main directions of increasing the tourist attractiveness of automotive products are characterized such as the groups of potential consumers; outlines further prospects for tourist development of the world automotive heritage.
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Kołodziejczyk, Krzysztof. "Cross-border public transport between Poland and Czechia and the development of the tourism functions of the region." Geographia Polonica 93, no. 2 (2020): 261–85. http://dx.doi.org/10.7163/gpol.0173.
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Most of the Polish-Czech borderland is of great tourist attractiveness and has a considerable potential for tourism development. In order for a tourist region to function properly, appropriate public transport is necessary, which in the analysed case also includes cross-border transport. The aim of this paper is to evaluate the level of development of cross-border public transport in the Polish-Czech borderland from the perspective of its attractiveness and the development of tourism functions. Despite the fact that both Poland and Czechia joined Schengen the development of cross-border journeys’ range has been relatively slow (in some cases even diminishing). The coordination of services organised by the two countries is poor in terms of routes and timetables (in the latter case especially taking into account tourists’ needs). Locations where it is possible to cross the border using means of public transport are located irregularly and do not always correspond with the tourist attractiveness of a region. For the tourists who do not have a vehicle or for those who consciously refrain from using the car on holidays, the border is still a barrier.
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Dung, La Nguyen Thuy, Nguyen Anh Loi, Sui Nghiep Phat, Du Ha Long Nguyen, and Quoc Nghi Nguyen. "Factors Impacting Destination Attractiveness of the Mekong Delta, Vietnam." Journal of Law and Sustainable Development 11, no. 11 (2023): e1502. http://dx.doi.org/10.55908/sdgs.v11i11.1502.
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Objective: This study aims to demonstrate the factors influencing the tourist attraction capability of the Mekong Delta, Vietnam. Method: The research surveyed 310 tourists who have experienced tourism services in the Mekong Delta region. Quantitative research methods employed in the study include testing internal consistency reliability using Cronbach’s alpha coefficient, exploratory factor analysis (EFA), confirmatory factor analysis (CFA), and structural equation modeling (SEM). Results: The research results indicate 06 factors positively influencing the capability to attract tourists to the Mekong Delta, including natural resources, socio-cultural aspects, entertainment activities, service price, human resources, and infrastructure. Among these, socio-cultural aspects exert the most influence on attracting tourists to the Mekong Delta destinations. The research findings contribute to suggesting policy implications for enhancing the destination attractiveness of the Mekong Delta. Conclusions: A tourist destination’s attractiveness can lead to a competitive edge for that destination. The study has demonstrated that six factors positively influence the ability to attract tourists to choose the Mekong Delta as a tourist destination. However, there are still certain limitations, as the research sample size is limited, the study did not examine the impact of control variables (demographic characteristics of tourists) on the destination attractiveness of the Mekong Delta.
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Adam, Muhammad, Teuku Roli Ilhamsyah Putra, and Mahdani Ibrahim. "Marketing Strategy for Tourism Potential in the Framework of Regional Development as a Tourist Destination." Indatu Journal of Management and Accounting 1, no. 1 (2023): 12–20. http://dx.doi.org/10.60084/ijma.v1i1.81.
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This study discusses the marketing strategy for leveraging the tourism potential of Aceh Province, Indonesia, with the aim of developing the region into a thriving tourist destination. The respondents who participated in the survey included 200 foreign tourists and 100 domestic tourists. The data was tested and verified using Structural Equation Modeling (SEM). The primary data collected in the field indicates that, on the whole, the variables related to the research are still above the average. The results also reveal that the marketing strategy does not significantly impact the attractiveness of tourism in Aceh Province. However, when examining individual constructs within the marketing strategy model, it becomes evident that some of them positively and significantly contribute to the formation of certain dimensions of the marketing strategy, even though they may not have a statistically significant effect on tourism attractiveness. Furthermore, tourism attraction has been found to have a positive and significant impact on the excellence of tourism in Aceh Province. Tourists perceive all the tourist destinations within Aceh Province as highly superior and competitive when compared to destinations in other regions. As a result, the excellence of tourism, as highlighted in this study, is a direct outcome of tourism attractiveness, which encompasses main attractions (uniqueness), natural landscapes, cultural attractions, and traditional handicrafts.
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Homidov, Kakhkhorali Kurbonali ugli. "CONCEPTUAL APPROACHES TO THE FORMATION OF A MODEL FOR THE SUSTAINABLE DEVELOPMENT OF TOURIST COMPLEXES." DEVELOPMENT OF PEDAGOGICAL TECHNOLOGIES IN MODERN SCIENCES 2, no. 7 (2023): 33–38. https://doi.org/10.5281/zenodo.8163908.
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This article is a direct proportion of the change in the indicators of the number of tourists in the regions to the indicator of the relative attractiveness of the tourist complex, which in turn is the difference between the absolute value of the attractiveness of the tourist complex in question and the expected value of the attractiveness of the tourist complex, and the structural elements of.
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Bąk, Iwona, and Beata Szczecińska. "Analiza atrakcyjności turystycznej miast wojewódzkich." Wiadomości Statystyczne. The Polish Statistician 2014, no. 12 (2014): 80–95. http://dx.doi.org/10.59139/ws.2014.12.5.
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The main goal of the article is to make a statistical evaluation of tourist attractiveness of provincial (voivodship) capitals in Poland in 2011. The analysis was started from the characteristics of tourist flows, which were registered in accommodation facilities located in the analized cities. For this purpose, indicators of the development of tourism were used, which allowed authors to determine the role of the study area in the development of the tourism sector in Poland. In addition, was conducted a study of the spatial diversity of tourist attractiveness of provincial cities. The Weber's median vector was used to linear organization and detection typological groups of objects. In result of analysis, were detected differences between provincial capitals, in level of tourist attractiveness due to the diversity of tourist values and uneven development for tourism needs, which affects the distribution of tourist flows.
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Stakhova, L. V., E. Yu. Nikolskaya, T. T. Khristov, and O. N. Goncharova. "Creativity as a new driver of tourist attractiveness of cities." Service and Tourism: Current Challenges 17, no. 2 (2023): 67–81. https://doi.org/10.5281/zenodo.7982022.
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<em>Today many cities experience changing in their role in the modern economy and functional structure. At the same time tourists search an unusual tourist experience, and all this brings to the fore the issues of the urban environment creativity. They are of relevance in cities suffered from crisis phenomena - the decline of city-forming enterprises, a high level of unemployment, etc. In this case, attracting creative capital becomes a development tool, and creativity is seen as a new point of growth. At the same time, creative objects, spaces and cities are perceived by tourists ambiguously. The cities following the transformation path into creative urban centers not always demonstrate successful results. This is largely due to the vagueness of the concept of a creative city, misunderstanding of the criteria for the effectiveness of a creative environment, and sometimes incorrect assessment of the target audience of a creative city as a tourist center. The article analyzes the concept of "creative city", reveals its key properties. An analysis of the tourist products presented on the market, made it possible to identify the formats for organizing creative urban tourism. Audience of its tourists and visitors is another indicator of the tourist city creativity. Based on a survey, the article characterizes the target audience of a creative city as a tourist center.</em>
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Widawski, Krzysztof, Magdalena Oleśniewicz, and Piotr Oleśniewicz. "HOLIDAYS IN VENICE – PREFERENCES OF POLISH TOURISTS." HUMANITAS Pedagogika i Psychologia 2(28) (December 31, 2023): 223–47. https://doi.org/10.5604/01.3001.0054.4338.
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The article concerns the broader context of research on tourist preferences, which is one of the most important studies on tourism. Not only individual elements of tourist attractiveness, such as tourist attractions or tourist infrastructure, but also larger cities or entire regions have been assessed. Examining preferences, it is also necessary to know and understand the needs and behavior of consumers. Tourists’ motivation is crucial and has a significant impact on the functioning of tourist destinations. Tourist centers should take actions related to tourists’ preferences. This is one of the main conditions for the proper development of the tourist destination itself and its offer. Regardless of the assessment, every positive and negative opinion reflects the destination’s ability to attract tourists. Among the important places eagerly visited by tourists, the cities with all their tourist potential, including cultural values, infrastructure and all amenities, have been ranked very high. Among many European cities, Venice occupies an important place. It is one of the most frequently visited cities in Italy, whose image goes far beyond the borders of the country and continent. The first aim of the paper is to make an attempt to determine the tourist attractiveness of Venice according to the opinion of respondents from Poland. The second objective focuses on comparing the profile of a Polish tourist, provided by the Venice Department of Tourism, to an average tourist visiting the city. To achieve the research goals, the results of the diagnostic survey were analyzed. Questions were asked to 201 tourists from Poland. The main conclusion can be as follows: Venice with its important cultural values is perceived as an attractive city for tourists. Polish tourists visiting the city do not differ fundamentally from other tourists. They have similar motivations when deciding to go or not to go there. They evaluate the city’s values in a similar way and they perceive the city’s problems in similarly, including the problem of excessive tourism. Polish tourists also benefit from similar amenities.