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1
Zaharieva, Elissaveta. "Supply chain management and international marketing problems in transitional economies : evidence from the Bulgarian wine industry." Thesis, University of Newcastle Upon Tyne, 2002. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.273515.
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Song, Shiyun. "Three essays in transaction cost analysis." Thesis, University of Warwick, 2018. http://wrap.warwick.ac.uk/111211/.
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This thesis studies the impact of transaction costs on stocks prices and examine the impact of institutional investors and high frequency traders (HFTs) on market quality and transaction costs. It is comprised of three chapters. Chapter 2 uses a clean and novel field experiment to study how stock prices of publicly listed companies respond to changes in transaction costs. Using the SEC's pilot program that increased the tick size for approximately 1,200 randomly chosen stocks, we find a decrease in market capitalization of $7 billion for stocks affected by the larger tick size relative to a control group. We find that the increase in the present value of transaction costs accounts for a small percentage of the price decrease. We study channels of price variation due to changes in expected returns: investor horizon, liquidity risk, and information risk. The evidence suggests that trading frictions affect the cost of capital. Chapter 3 examines the effects of multimarket high-frequency trading (HFT) activity on liquidity co-movements across different markets. Multimarket trading by HFTs connects individual markets in a single network, which should induce stronger network-wide liquidity co-movements. We use the staggered introduction of an alternative trading platform, Chi-X, in European equity markets as our instrument for an exogenous increase in multimarket HFT activity. Consistent with our predictions, we find that liquidity co-movements within the aggregate network of European markets significantly increase after the introduction of Chi-X and even exceed liquidity co-movements within the home market. They are especially strong in down markets and for stocks with a higher intensity of HFT trading in the post-Chi-X period. Chapter 4 studies optimality of trade execution by institutional trading desks. We document the presence of negative autocorrelation in intraday stock return and show that the temporary price pressure is larger at the beginning and the end of the day. Institutional trading volume exhibits similar intraday pattern. We relate the periodity of price pressure to trading desks' performance using a proprietary database of institutional investor trades. We find that execution quality is the worst at the end of the day yet institutional trading volume is also surprisingly high. Poorer performing brokers in terms of execution shortfall trade more in the last hour of the day, have a higher execution cost at the end of the day, and carry out less order splitting at the end of the day. Our findings suggest that intraday price pressure stems from end of the day clustering of under-performing trading desks strategies results in higher trading costs and poorer execution quality. A trading strategy exploiting this intraday predictability yields a monthly return of 16.11%. Our results have implications on the impact of broker selection and execution strategy on trading costs.
3
Lee, Woonghee. "A theory of alliance governance : a strategic option alternative to transaction cost theory." Connect to resource, 1998. http://rave.ohiolink.edu/etdc/view.cgi?acc%5Fnum=osu1263404762.
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Incorvia, Joseph H. "An evaluation of defense contracting based on transaction cost theory." Thesis, Virginia Tech, 1990. http://hdl.handle.net/10919/42008.
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This study investigates the use of the transaction
cost paradigm, as a framework, for evaluating defense
contracts and exploring problems related to defense
contracting. The study shows that defense contracting is
beleaguered with bounded rationality and uncertainty
problems, and furthermore, that bounded rationality and
uncertainty can lead to opportunistic behavior within
defense contracting. The study shows, in particular that
adverse selection, moral hazard, and hold-up problems exist
within defense contracting.
Based on the results of this study the transaction
cost paradigm can be used as a framework for evaluating
defense contracts and related problems. The results also
indicate that hold-up problems and moral hazard problems
may be minimized by using proper contracts or acquisition
strategies. Based on the case study in Chapter III there
does not appear to be a contractual solution to adverse
selection problems.
Master of Arts
5
Samouel, Phillip. "Power, relational norms and transaction cost analysis : theory and empirical investigation." Thesis, Henley Business School, 1996. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.295194.
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Hennart, Jean-François. "Digitalized service multinationals and international business theory." Palgrave Macmillan UK, 2019. http://dx.doi.org/10.1057/s41267-019-00256-2.
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Banalieva and Dhanaraj argue that digital service multinationals (DSMNCs) possess a new category of firm-specific advantage (FSA), the network advantage, and that, contrary to extant theory, they use networks as a mode of governance. I review the business models used by DSMNCs, compare them to non-digital ones, and explore what we can learn about them from extant IB theory. I conclude that network advantages are not a new category of FSAs, that networks are not a mode of governance, and that their use by DSMNCs is well explained by extant theory.
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Yazdani, Nahid M. "Export mode portfolio : transaction cost economics and real options perspectives." Thesis, Loughborough University, 2017. https://dspace.lboro.ac.uk/2134/33486.
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Exporting plays an imperative role in many firms growth and survival. For that reason, a profound understanding of export operations is of interest to researchers as well as practitioners. Choosing the export mode is one of the most important strategic decisions a firm makes when exporting to its foreign markets. This decision may affect the firm s resource allocations and shape the possibility of future foreign expansion, and thus has potential performance implications. This study acknowledges that export mode choices should contribute to the firm success initially and on a continuous basis. Hence, it recognises the interlinked nature of export mode operations, and, for the first time, adapts a holistic view on export operation modes. Introducing the portfolio logic, this study investigates antecedents of the export mode portfolio and its performance implications. Two different theoretical approaches of transaction cost economics (TCE) and real options (RO) were used to distinguish different possible export mode portfolios of a firm. The study model is empirically tested using data from 250 Chinese export firms. From the TCE perspective, the finding suggests that firms' levels of investment uncertainty and export marketing capability are the main drivers of an internalised export mode portfolio. From the RO theory viewpoint, on the other hand, the result indicates that firms' levels of endogenous uncertainties (i.e. cultural uncertainty and technological uncertainty) are positively related to the intensity of use of Joint-Investment export modes in the portfolio of firms. In ddition, as expected, the greater the preponderance of exogenous uncertainties (i.e. investment uncertainty and demand uncertainty) the higher the proportion of No-Investment export modes in the portfolio of the firm. Further analysis of firms' export performance reveals that firms shaping their export mode portfolios according to the predictions of real options out-perform firms that shape their export mode portfolio based on TCE considerations. More specifically, firms that reduce their endogenous uncertainty, by engaging more in Joint- Investment modes of export operation across their portfolio, benefit from higher profit performance. The new model developed in this study provides a tool that enables scholars to give better advice to exporters on how they can structure their export mode portfolio for enhanced export profit.
8
Espinoza, Raphael. "Essays on Money and Transaction Costs in the Theory of Finance." Thesis, University of Oxford, 2009. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.517116.
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Carey, Thomas P. A. "Bank-customer relationships : a research study based on the application of transaction cost theory." Thesis, Henley Business School, 1997. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.363542.
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Dimou, Irini. "Expansion strategies of international hotel firms : a transaction cost economics and agency theory approach." Thesis, University of Surrey, 2004. http://epubs.surrey.ac.uk/918/.
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Nilsson, Johannes, and Mattias Wramsmyr. "Objective eyes in large IT-projects : Making sense of the expertise." Thesis, Jönköping University, Jönköping International Business School, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-519.
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Introduction: Over half of the Swedish IT-projects get delayed and more expensive than budgeted. Large corporations and governmental institutions stand before the process of investigating in new IT-systems in intervals of three to five years. In order to decrease the cost, an external consultant with large experience in IT-purchases could be used by the customers. These consultants does today work solely for the customers, helping them to find the best solution. We want to see if an external consultant instead could act as an inde-pendent moderator between the supplier and customer in the IT-systems lifecycle.
Purpose: The purpose of this study is to describe and analyze problems and possible solutions related to the involvement of third party consultants in larger IT-projects. In particular, we will investigate when and where in the project cycle it could be beneficial to use an independent moderator.
Method: We have conducted semi-structured interviews with six organizations to get an understanding about consultants in IT-projects. Four of the interviewed were IT-managers at organizations were large IT-systems are bought and implemented. Then, two of the in-terviewed represented the supplier companies that sell large IT-systems.
Frame of reference: Transaction cost theory and agency theory has been used. Transac-tion cost theory is a theory on whether you should conduct the service internally or purchase it from external firms. Agency theory describes problems in the relationship between a principal and an agent. The agent has a diversified interest towards the principal. In our case, the agent is a consultant.
Conclusion: The implementation phase benefits from using an external moderator who monitors what the customer needs, and then in a continuous interval measures if the project is aligning towards the stated goal. This can lower the failure of information and identify problem areas early and thereby prevent costly adjustments later in the project. An in-dependent moderator with a high degree of routine and specific knowledge could enhance communication, create a better fit of the implemented system and foresee opportunistic advices from suppliers. In the pre-study phase there are benefits for the customer with evaluating the need, stating specific demands and define a clear goal.
12
Ingpochai, Pongsathorn. "Portfolio and option pricing theory with correlated multi-assets and transaction costs." Thesis, Imperial College London, 2007. http://hdl.handle.net/10044/1/11774.
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Weiner, Scott M. "The effect of stochastic volatility on portfolio optimization with transaction costs." Thesis, University of Oxford, 2000. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.324762.
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Hertenstein, Peter. "Governance in global value chains : exploring multiple layers of lead-firm orchestration." Thesis, University of Cambridge, 2018. https://www.repository.cam.ac.uk/handle/1810/275683.
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This thesis explores the mechanics of governance within several layers of participating firms in the global value chain of the automotive industry, and how new forms of governance shape the development of the Brazilian and Chinese automotive industry. In particular, it examines how the local supply firms from Brazil and China can integrate and upgrade in the globalized automotive industry. By using the global value chain (GVC) framework, the changing inter-firm dynamics between buyer and supplier are analyzed, and their impact on the indigenous supply firms from Brazil and China examined. The results highlight the role of product architecture in defining the value chain governance approach. Through the evolution of product architecture, the lead-firms can globalize their approaches to procurement and supply chain management. Moreover, the globally harmonized products allow the lead-firm to effectively restructure the global supply base to establish a globally harmonized components supply industry by internationalizing the most capable supply firms. Oligopolies along the entire GVC are consciously created by the lead firm. The dynamics of competition between supply firms are changing, as the market for integral components with high asset-specificity are merging into one global market with oligopolistic and oligopsonistic features. While some supply firms from the emerging markets have been able to utilize their business ties with western assembly firms to upgrade within the GVC, most are under pressure to be squeezed out of the GVC through increased global competition. The thesis contributes to the field of development studies by analyzing the prospects for emerging market firms to participate and upgrade in the GVC of western lead-firms. Furthermore, it contributes to the economic theory of governance by presenting evidence of forms of influence outside the realm of supplier-buyer contracts. The thesis further extends the global value chain framework by introduction a fine-tuned approach to ‘power’ as a determinant of governance.
15
König, Franziska. "The uncertainty-governance choice puzzle revisited : predictions from transaction costs economics, resource-based theory, and real options theory /." Wiesbaden : Gabler, 2009. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017152953&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.
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König, Franziska. "The uncertainty-governance choice puzzle revisited predictions from transaction costs economics, resource-based theory and real options theory." Wiesbaden Gabler, 2008. http://d-nb.info/992162610/04.
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Shin, Hyung-Deok Shin. "The role of uncertainty in transaction cost and resource-based theories of the firm." The Ohio State University, 2003. http://rave.ohiolink.edu/etdc/view?acc_num=osu1060713481.
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Chang, Hsiao-Mei, and 張筱湄. "Applying Transactional Cost Theory to Explore Consumer Behavior in the Online Context." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/46082867656777164279.
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碩士亞洲大學
國際企業學系碩士班
97
This study attempts to develop integrated research model to explore consumer behavior in the online context based on transactional cost theory. The previous studies focus on the determinants of online purchase intention and propose that e-service quality of online sellers is the critical one. Accordingly, this study develops research model by integrating transactional cost theory and other determinants (i.e., product quality, perceived risk, and perceived value) to explore online consumer behavior. Our research model can be divided into four parts, including the influences of e-service quality, product quality, and transactional cost, as well as the associations among perceived risk, perceived value, and online purchase intention. We collect data from consumers who have experiences of online purchases by Internet-based, e-mail-based, and paper-based questionnaires during four months. Finally, 253 valid questionnaires are obtained. The statistical techniques we adopt contain descriptive statistics, factor analysis, reliability analysis, multivariate analysis of variance (MANOVA), canonical correlation analysis, and structural equation modeling (SEM). The empirical results find that e-service quality, product quality, and transaction cost can significantly affect perceived risk and perceived value. Both perceived risk and perceived value have significant influences on online purchase intention. As to the effect of e-service quality, the result of canonical analysis shows that e-service quality is significantly associated with perceived risk, perceived value, and online purchase intention. SEM further identify that e-service quality and product quality have significantly negative effect on perceived risk and positive effect on perceived value. As to the effect of transactional cost, the result shows that consumer will perceive higher risk and value when they pay higher transactional cost. As to the associations among perceived risk, perceived value, and online purchase intention, perceived risk is negatively related to online purchase intention and perceived value is positively related to online purchase intention. Besides, our result also shows that the e-service quality, product quality, and transactional cost can influence online purchase intention by perceived risk and perceived value.
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Wang, Cheng Chi, and 王政智. "A Study on Knowledge Sharing Behaviors from Perspectives of Social Exchange Theory and Transactional Cost Theory." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/46062268908407300243.
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碩士國立屏東科技大學
企業管理系碩士班
93
The competitive advantages of an organization are based on the knowledge of employee instead of the traditional economic resource of the business. The present study investigates the relationship among competency, social capital, and knowledge sharing behavior (KSB) under the perspectives of social exchange and transactional cost. Sampling from 834 employees from 169 private businesses setting, we found competence positively and directly influence knowledge sharing behavior, and social capital directly influence KSB. Detailing speaking, different dimensions of competency have impact on the different KSB. Different dimension of social capital has different directional impact on the different KSB. The positive mediating effect of trust and negative mediating effect of transactional cost are also received partially supported. In addition, human resource control positively and directly influence competence and social capital, and input control has the most impact to competence and social capital. There is a positive relationship between KSB and organizational citizen behavior.
20
Chen, Shun-Chang, and 陳炫璋. "Switching Costs Cooperation Intention: The Viewpoints of Sociological Exchange Theory and Transaction Cost Theory." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/90773556156108653424.
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碩士東海大學
企業管理學系碩士班
90
Abstract Switching costs play an important role of exit barrier in buyer-supplier relationships. Switching suppliers not only reduces the value of the asset-specific investments but also implies giving up future returns. In the mean time, the customer may incur direct searching and evaluating costs. Besides, in an increasingly competitive market, customers hope to raise bargaining power and reduce the risk of management. On the other hand, suppliers hope to keep long-term and stable relationships with customers to avoid the shock of price war in the industry. Therefore, the cost of switching is worth studying when we analyze the buyer-supplier relationships. The viewpoint of the transaction cost which is applied to study switching costs in most of the past marketing literature about buyer-supplier relationships emphasizes the cognitive assessment such as prior partner-specific investments in physical assets, organizational procedures, and employee training. However, the research here suggests that the switching costs should include the psychological, emotional and affective costs such as human touch, trustworthiness, preference and so forth. To discuss switching costs empirically, the author cites four variables － guanxi, commitment, power, and reputation － in sociological exchange theory , and three variables－ asset specificity, flexibility, and adaptation － in transaction cost theory. In theoretical implications, the results show that switching costs do involve the “affective switching costs” which emphasize psychological, emotional and affective evaluation, and “cognitive switching costs” which focus on cognitive evaluation such as facts and data. The former has significantly positive effect on cooperation intention. However, it should be to notice that the latter has negative effect on cooperation intention. This may be because customers want to reduce the risk of management and raise their bargaining power. Besides, the results indicate that the variables based on sociological exchange theory and transaction cost theory have significant effects on switching costs. In practical implications, the results suggest that customers can reduce the risk of management by lowering switching costs. On the other hand, suppliers can build competitive advantages by raising customers’ switching costs. Key Word: switching costs, sociological exchange theory, transaction cost theory, and cooperation intention.
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MORI, Yusuke, and 祐介 森. "Essays on Formal Transaction Cost Theory." Thesis, 2013. https://doi.org/10.15057/25889.
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Chiu, Hsien-Chung, and 邱憲忠. "TRANSACTION COST, AGENCY THEORY, AND EMERGING MARKET ENTRY STRATEGY." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/84947148074408268746.
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碩士元智大學
管理碩士在職專班
104
The present study employs the transaction cost theory, agency theory and Emerging Market Entry Strategy to examine two possible emerging market entry strategies – direct sales and agency distribution. Using manufacturers of plastic and rubber equipment as the empirical cases, this study explore how the focal firms formulate the entry strategies of directs sales and agency distribution. The results of this study show that, direct sales and distribution have their own advantages and disadvantages. The main advantages of direct sales include quick responds to customer’s needs, the creation of product niches, and access to first-hand information while the disadvantages are facing cognitive differences stemming from the cultural conflicts and increasing in costs and expenses. In contrast, the advantages of agency distribution are mitigating the cultural conflicts by hiring agents who share the same culture and who are able to enter the market. The focal firms could strengthen their relationship with the agents by continuing educating and training the agents and by using performance metrics and incentives, especially guaranteed returns, to stimulate the agents.
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Chien, Shih-kun, and 錢世坤. "Levels of agricultural products under the certification system for transactions Lease - contract theory and transaction cost analysis point of view." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/qjvp67.
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碩士國立中山大學
經濟學研究所
97
The study follows the "contract theory" to establish a model of a classification system for certification under the Lease of agricultural products for the design contract. In addition to show the optimal lease’s prices and classification standards for certification of the determining factors, an important phenomenon, this model can be used to interpret, Lease contract with a decline in transaction costs discount and gradually disappear from the market.
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"Knowledge, transferability cost, and transaction cost in MNC: a reconsideration of internalization theory." Thesis, 2000. http://library.cuhk.edu.hk/record=b6073912.
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For several decades, the explanation of the existence of the Multinational Corporation (MNC) has been monopolized by transaction cost theory. The dominance of transaction cost theory in explaining the propensity of internalization was unchallenged until Kogut and Zander (1993) proposed that the superior efficiency of internalization could be explained by the nature of knowledge. Kogut and Zander claimed that the superior efficiency of knowledge transfer within the firm compared to between firms can sufficiently explain the propensity of internalization, and that market failure was not a necessary condition for internalization. Although their study is of considerably significant---they pointed out a new direction for considering the existence of MNC, the argument that market failure was not a necessary condition to internalization is logically and conceptually incorrect, and their empirical examination did not correctly support their argument.It was found that the tacitness of knowledge is positively related to the propensity of internalization, transferability cost, and transaction cost. The positive correlations between transferability cost and the propensity of internalization, and between the transaction cost and the propensity of internalization were found. Accordingly, both transferability cost and transaction cost are mediators between the tacitness of knowledge and the propensity of internalization, and transferability cost can independently explain the superior efficiency of internalization.
The current study challenges the transaction cost theory explanation of internalization advantage by developing the construct of transferability cost, which is conceptually and empirically different from transaction cost. Transferability cost results from the dissemination and assimilation of knowledge, but transaction cost is a consequence of opportunism. The quantity of transferability cost is determined by the transferee's absorptive capability, the transferor's experience on knowledge transfer, the similarity between the transferred knowledge and the transferee's prior knowledge, and the nature of the transferred knowledge. However, transferability cost is determined by asset specificity, asymmetric information distribution, human self-interest nature, and the nature of transferred knowledge.
The identification of transferability cost provides us a convincing theoretical base to reconsider internalization theory. It is also helpful for managers to rationalize their decisions on several issues.
Cao Shengrong.
"April 2000."
Adviser: Kent Neupert.
Source: Dissertation Abstracts International, Volume: 61-08, Section: A, page: 3238.
Thesis (Ph.D.)--Chinese University of Hong Kong, 2000.
Includes bibliographical references (p. 178-194).
Electronic reproduction. Hong Kong : Chinese University of Hong Kong, [2012] System requirements: Adobe Acrobat Reader. Available via World Wide Web.
Electronic reproduction. Ann Arbor, MI : ProQuest dissertations and theses, [200-] System requirements: Adobe Acrobat Reader. Available via World Wide Web.
Abstracts in English and Chinese.
School code: 1307.
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Zeng, Shu-Yi, and 曾淑宜. "Exploring VMI practice adoption from transaction cost theory and diffusion of innovation theory." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/29849358848831647406.
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碩士國立高雄第一科技大學
運籌管理所
97
The purpose of this research is to study the factors that influence the VMI adoption of suppliers and the relationship between the extent of VMI implementation and the performances of suppliers. In the proposed VMI adoption model, transaction cost theory (TCT) and diffusion of innovation theory (DIT) are explored for their effects on the VMI adoption. SEM is implemented to explore the relationship among TCT, DIT and the VMI adoption. We distributed 954 questionnaires to the companies in Export Processing Zones and Southern Scientific Park and obtain 203 effectives ones. The results show that relative advantage, asset specificity and frequency affect VMI adoption, while the transaction attributes (asset specificity and frequency) are the mediators for the innovation attributes (relative advantage and complexity) and VMI adoption as well. In the adoption outcome model, the channel power of buyers and the capabilities of suppliers affect VMI adoption outcomes in terms of economic performance, perceived equity, and capability development. Moreover, the higher the extent of VMI implementation, the more the outcomes are gained by suppliers. Besides, the supplier’s capabilities are found to be the mediators between VMI implementation and VMI outcomes, and the channel power mediates VMI implement, economic performance and perceived equity.
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Chen, Ching-Yi, and 陳景怡. "A Study of Transaction Cost Theory and Service Quality Theory in Electronic Commerce." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/57584949013080611313.
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碩士萬能科技大學
經營管理研究所
96
In the dimensions of e-commerce transactions, although they are the present multi-information, but there are still some problems of asymmetric information transactions. This will let buyers and sellers do not have the same value of the transaction. The seller may offer higher prices and lower service quality or provide a higher quality of service but price is below market prices. The consumer will then access by entities in e-commerce channel on the purchase. Consumers have the relative nature of the niche, so for this study deeper thinking that consumer decision-making and consumer behavior choices. This study is the transaction cost theory and service quality of building consumer thinking and behavior patterns of decision-making choices. The one of main goal is providing buyers and sellers of mutual commercial transactions. Research processing are using factor analysis, AHP analysis, variance analysis and regression analysis. The study found that "quality services", "trading mechanism" and "products and services" these the e-commerce will have an impact on consumers to buy and transaction costs to consumers with less impact, this transaction costs found that the level is not the most impact on consumers on the Internet the main considerations of consumer goods and have a tremendous impact on the consumers it is the "quality of service", "trading mechanism" and "products and services". Through the analysis of consumer behavior, is relatively note to be carried out by supplier of e-commerce strategy is to provide low commodity prices and lower transaction costs as the main goal, but for the other three major strategic orientation.
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Chou, Michelle Pei-Yen, and 周佩燕. "A System Approach of Organizational Dynamics Using Transaction Cost Theory." Thesis, 1997. http://ndltd.ncl.edu.tw/handle/39179867900568201281.
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碩士國立交通大學
科技管理研究所
85
This study presents an analytical framework of organizational dynamics. It proposes a model that integrates the approach of Information Economics and System Dynamics, as well as the concepts of Game Theory and Learning Organization, into the Transaction Cost Economics. Simulation conducted in this approach consists of three major steps. To begin with, the incurred transaction costs due to decision alternatives are assessed by the characteristics of the interested issues, the organization architectures, and their transactions. It then goes to examine the outcomes of the alternatives that distortions are caused, repeatedly or cyclically, by asymmetric information and moral hazards. Finally, the feasible solutions that counterbalance the distortion and reduce the transaction costs of organizational management are proposed. This article applies a case study on fabless semiconductor corporate, where six alternatives are commonly found in daily operations for sales return, to illustrate its modeling approach.This study reveals that decisions made in an organization are aiming at intended objectives but often derailed towards unexpected outcomes. Taking into account the self-interest, coordination and motivation as the basic elements of interactions, as well as the organizatioas a dynamic system, become a necessity to gain the insight of enterprise management. This thesis differs from the traditional management studies that employ static analysis for business decision and phenomenal induction of success factors. It analyzes the organizational inefficiency on a sound basis of economic theories and de facto observation of organization behavior. The recommended model provides a system vision to illustrate the underlying problems of decision intents. It serves as a vehicle not only for logical thinking process, but also for a realistic approach to manage the organizational difficulties in the dynamic environment.
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HUONG, DO THI THU, and 杜秋香. "A Study of Brand Switching Intention - Transaction Cost Theory Application." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/38482434387081669999.
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碩士國立政治大學
企業管理學系
90
Abstract Company’s existence bases on the customers it owns. The benefit that the customers bring about is the key factor that firm lasts and grows. Study of brand switching helps us understand the forces that lead consumers to stay with or switch to an other brand. Factors that affect brand switching intention found in the study are three types of costs derived from transaction cost theory. They are information searching cost, moral hazard cost, and asset specificity cost. Respondents were Taipei residents who were over the age of 18. The sample of 283 respondents in Taipei were took part in this study The Liniear Structure Relationship (LISREL) is used to conduct data analysis. The research results are as following. 1.Brand substitutability significantly affects brand switching intention positively. The more competitive offerings the higher brand switching intentions consumers have. 2.Brand variety seeking significantly affects brand switching intention positively. The more variety seeking motivation the higher brand switching intentions consumers have. 3.Brand substitutability is affected negatively by external information searching cost because additional time and efforts needed to access enough information for the transaction decision will reduce new brand trial desire. 4.Brand substitutability is affected negatively by moral hazard opportunism because increased perceived risks toward the transaction may harm consumers’ willingness to try new brand. 5.Brand variety seeking is affected negatively by external information searching costs because additional time and efforts needed to access enough information for the transaction decision may reduce the variety motivation. 6.Brand variety seeking is affected negatively by asset specificity because lose of previous physical or nonphysical investment made by consumers and sellers in order to manage the transaction efficiently will restrain variety seeking motivation. 7.Consumer satisfaction does not affect brand switching intention directly but indirectly by brand loyalty. 8.Customer loyalty is affected by both customer satisfaction and asset specificity. The research results were supplemental to brand switching theory and can be applied to practical marketing and hairstylist service to holdup current customer and attract new customer strategy.
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Crook, Thomas Russell Combs James G. "Transaction attributes and governance choice a meta-analytic examination of key transaction cost theory predictions /." Diss., 2005. http://etd.lib.fsu.edu/theses/available/etd-06242005-171552.
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Thesis (Ph. D.)--Florida State University, 2005.Advisors: Dr. David D. Ketchen, Jr., Dr. James G. Combs, Florida State University, College of Business, Dept. of Management. Title and description from dissertation home page (viewed Sept. 15, 2005). Document formatted into pages; contains viii, 140 pages. Includes bibliographical references.
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Lin, Wei-I., and 林韋毅. "Foreign Market Entry Mode Research- Transaction Cost and Institutional Theory Perspectives." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/70622529312495682308.
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碩士輔仁大學
管理學研究所
93
In the issue of multinational enterprises, it is important that not only in academic research but also in practice operation. When a firm decides to go to foreign markets, it would face a choice of foreign entry mode. It would affect the firm very much depend on the choice is suitable or not. In this research, we examine the MNCs’ equity entry mode choice for a sample of international trade industry. The basis of the transaction cost theory and the newest institutional theory with complementary view. The research was obtained 111 usable responses, and the response ratio is 21.89%. We performed Logistic regression to analysis the data. The results are that 1. The transaction cost theory and the institutional theory are indeed complementary, that means the model could explain the MNCs’ entry mode choice. 2. If it only thinks of transaction cost theory or includes the three factors of institutional environment, the asset specificity and external uncertainty significantly influence the MNCs’ entry mode. 3. If it only thinks of institutional theory, the pressures from the law and the norm of professionalization of host country significantly influence the MNCs’ entry mode. But the MNCs would not imitate other firm or historical Norm in itself. 4. If it includes transaction cost theory, the pressure from the law of host country is the only influence factory.
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Silva, Ana Carolina Santiago Oliveira e. "Transaction cost theory application: the case of Yser Green Energy SA." Master's thesis, 2019. http://hdl.handle.net/10773/27696.
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Acknowledge the beneficial effects on the environment by replacing fossil fuels with wood pellets, this study aims, in the context of a pellet producer, to analyse the transaction costs of the entire process of working the entire process for biomass transformation in pellets, from raw materials to processing.
This study analyses the value chain of the company, applying the Transaction Cost Theory and trying to understand if there is a viable application and what are the transaction costs present in the company.
The results of this study agree with others carried out under the same theme, supporting the viability of vertical integration and the sustainability of the pellet production industry.Adquirindo os efeitos benéficos ao meio ambiente substituindo combustíveis fósseis por pellets de madeira, este projeto visa, no contexto de um produtor de pellets, analisar os custos de transação de todo o processo de trabalho de todo o processo na empresa para a transformação de biomassa em pellets, desde a matérias-prima até ao seu processamento. Este estudo analisa a cadeia de valor da empresa, aplicando a Teoria dos Custos de Transação e tentando entender se existe uma aplicação viável e quais os custos de trnsação presentes na empresa. Os resultados deste estudo vão ao encontro de outros realizados dentro do mesmo tema, apoiando a viabilidade da integração vertical e a sustentabilidade da industria de produção de pellets.
Mestrado em Economia
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Hung, Yu-Ju, and 洪玉茹. "Trust and Loyalty Study in Online Auction: From Transaction Cost Theory." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/86315447637156336099.
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碩士國立成功大學
國際企業研究所碩博士班
92
With the popularity of online auction and successful Initial Public Offer (IPO) of eBay.com, online auction has becoming the hottest issue of this century. Doubled with the growing population of online auction websites and intense competition between auction sites; to diminish information asymmetry and transaction risks of potential bidders, consumer trust and loyalty intention are the key elements. Why is trust so important? Bidders may wonder, will an unknown dot-com site or eBay seller who is a mere stranger ship items promptly with proper packaging; will the product be exactly the same one described online; or will the light purple skirt be as light as I expected. Previous to the launch of Internet, such problems were answered through personal and corporate reputation (Resnick, et al., 2000) and trust (Hoffman et al., 1998). Therefore, in this study, we try to apply the transaction cost theory to identify the antecedents of e-trust in online auction environment, including interaction frequency and specific assets. How will the interaction between website and customer affect trust perceived and loyalty intention of the online customers? How will the involvement between online sellers and online customers affect customers’ behavior? Will online customers trust a higher reputation online seller than others? In order to answer these questions above, we collected online questionnaires from experienced online bidders and processed the data using regression analysis and step-wise regression to verify the online trust antecedents of auction buyers to sellers; to investigate the online trust antecedents of auction buyers to auction site; to explore the relationship between the trust to sellers and website loyalty intention; and to explore the relationship between the trust to auction site and website loyalty intention. The major research conclusions are listed below: 1. Interaction frequency dimension between consumer and website including interaction frequency and transaction frequency were both significantly positive effecting consumer trust and loyalty to the website. Asset specificity dimension in this research, including website reputation and consumer Transaction Specific Asset (TSA), had also shown significant explanation in consumer trust of the auction site. 2. Interaction frequency dimension between consumer and seller including interaction frequency and transaction frequency were both significantly positive affecting the consumer trust to the seller, so is consumer Transaction Specific Asset (TSA) and seller reputation affecting consumer trust of the seller. 3. Website reputation and the consumer involvement can establish mostly the consumer trust towards the auction site; while the seller reputation and the transaction frequency variables can ascertain mostly the consumer trust towards the seller.
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Wang, Li-wen, and 王麗雯. "Online shopping Users’ Intention: An Integrating Perspective of Transaction Cost Theory and Social Exchange Theory." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/23370165056659630875.
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碩士國立高雄第一科技大學
國際管理碩士學位學程
103
Integrating a perspective of transaction cost theory and social exchange theory, this study presents a theoretical model for understanding consumers’ online purchase intention. An empirical study was conducted to examine the model. The results indicate that consumers’ intention to purchase online is negatively associated with their perceived transaction cost, and perceived transaction cost is associated with resources of ethnic, personal, strong tie, weak tie, direct and indirect quanxi. Furthermore, impulse buying, attraction, subjective norm, trust and environment will influence purchase intention when consumer consider online shopping. According to the results of empirical study, implications and suggestion for future research are discussed.
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Lu, Shiuanting, and 盧宣廷. "Understanding Continuance Intention of Group Buying: A Perspective of Transaction Cost Theory." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/23341585216173036866.
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碩士靜宜大學
資訊管理學系
100
Nowadays, business models have been changed by the prevalence of Internet. Online group-buying has emerged as the advent of electronic commerce. By using online group-buying as the research context, this study investigates the influences of online community and information richness on transaction cost. Online community includes externality and mutual benefits, while information richness is composed of richness of product information, and richness of recommendation information. Transaction cost is regarded as mediator to have impacts on continuance intention. This study further explores the moderating effects of conformity and price consciousness on the relationship between transaction cost and continuance intention. The results show that externality, mutual benefits, and information richness have influences on transaction cost, including searching cost, implementing cost, and monitoring cost. Three kinds of transaction cost then have negative effects on continuance intention. With regards to personal characteristics, conformity moderates searching cost- continuance intention relationship and implementing cost- continuance intention relationship. Price consciousness only moderates the relationship between monitoring cost and continuance intention.
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Peng, Chia-Hsien, and 彭家賢. "A Study of Customer-based Brand Equity─The Transaction Cost Theory Perspective." Thesis, 1999. http://ndltd.ncl.edu.tw/handle/66006205649757091960.
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Fang, Wang Sheng, and 王聖方. "Vendor-managed Inventory Adoption in Hospital : An Integration of Transaction Cost Theory and Resource Dependence Theory." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/33066730238849578653.
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碩士國立中正大學
醫療資訊管理研究所
101
Hospital is a non-profit-oriented business. Recently, a number of medical policies have been implemented. Therefore, each hospital must to control their cost. In recent years, VMI(Vendor-managed inventory) has been constantly discussed. VMI can reduce the the occurrence of bullwhip effect through information sharing, and it also can reduce the inventory cost. Therefore, this study combines transaction cost theory with resource dependence theory to explore VMI adoptions in hospital. In this study, a total of 128 valid questionnaires have received. Questionnaire data analysis shows that. In transaction cost theory part, asset specificity, frequency and uncertainty would affect hospital’s information sharing intension. In resource dependence theory part, resource criticality and resource replaceable also affect hospital’s information sharing intension. The results show that hospitals are willing to share their inventory information with suppliers those with commitment relation, also VMI can really inventory levels and affect hospital to manage inventory more efficiency.
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Tai, Chi-Feng, and 戴基峰. "The factors affecting outsourcing satisfaction -- from transaction cost theory and social relationship perspectives." Thesis, 1997. http://ndltd.ncl.edu.tw/handle/48406778863244020382.
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吳家豪. "Analysis of Telecom Operator’s Resource Governance Strategy: A Perspective of Transaction Cost Theory." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/63518907512643168825.
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碩士國立臺灣師範大學
大眾傳播研究所
98
With the pace of digital convergence, telecom operators have faced the competitions from mobile service, Voice-over-IP and cable modem service. In order to increase revenue, telecom operators start to launch IPTV service to utilize the back-bone resource. However, telecom operators in Taiwan haven’t found a successful business model due to the failure of integration between telecom and media industries. This study uses Transaction Cost Theory to analyze the factors which will be considered in the resource exchange among IPTV operators and tries to find the feasible governance structure for all parties. The conclusions are below: 1) Telecom operator should focus on the role of IPTV platform operator and try to build up an auditing and evaluating mechanism for affiliates. 2) Regulation and content type are two major factors which influence on telecom operator’s transactions most. 3) Telecom operator should take market structure as the priority and hierarchical structure as the secondary.
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Teng, Ming-Tsung, and 鄧明宗. "Explore the Communication Franchisee Industry in Taiwan by Specificity of Transaction Cost Theory." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/67558869837109715378.
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碩士中原大學
企業管理研究所
97
According to the Transaction Cost Economics, when the transaction of both sides don’t have asset specificity, the two sides will reduce the degree of interdependence, then the cost will be higher than the internal transaction costs of market transactions, and finally by the external (market) transactions; and When the transaction exists between specific assets, often they will have the holdup problems. Taiwan's communications industry observed a few years ago found in the literature that the distributors offer the services and measures make the dealers don’t want to offer specificity assets, while the tendency to self-employed. But nearly three years, they found that the numbers of dealers have joined the distributor showed significant growth, distributors want to be kidnapped. Therefore, this study as a multilateral platform for distributors role of the manager to explore the cause and the relationship between the changes in customer base, the reasons? According to our analysis to infer the following conclusions: (1) platform operators to operate the platform more efficient, often choose a particular customer group of the side and subsidies to maintain existing markets and customer base charges from the other side, the size depend on the customer co-operation platform also will affect the size (2) Gross turnover of the case, the channel's contribution of various forms of property assets, making dealers prefer to join.
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Pan, Kuei-Yu, and 潘貴鈺. "The impact of conformity and transaction cost theory on online group-buying behavior." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/27158019792081281181.
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碩士銘傳大學
國際企業學系碩士在職專班
98
Recent years online group-buying was quite popular in Taiwan and attracted many consumers to involve in it. After surfing ihergo group-buying website, many participants liked to buy specific goods. Why were these merchandises attracted? Price cheaper? Or quantity better? Or conformity of group-buying? On the other hand, there are many differences in website buying and physical buying. Through online buying, consumers couldn’t see the physical products and would feel uncertainty (including quantity of merchandises, evaluation of seller and trust of initiator). Under asymmetric information, how could it affect intention of online group-buying? Based on conformity and transaction cost, the summery of salient findings are following: 1.As joining in online group-buying, the conformity of members would increase group-buying intention. 2.Personal characteristics would decrease the conformity of online group-buying; reference group would increase the conformity of online group-buying. 3.Transaction cost of online group-buying would not significantly decrease group-buying intention. 4.Reciprocal characteristics, negotiation characteristics and buying frequency would decrease the transaction cost of online group-buying; asymmetric information would increase transaction cost, but product uncertainty not.
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Wang, Huang-wen, and 王鍠文. "A Study of Elementary School Parents’ Loyalty to School:From Transaction Cost Theory Perspective." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/08749066649247378094.
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碩士國立臺南大學
教育經營與管理研究所碩士班
101
ABSTRACT Due to low birth rate and the rising awareness of parents, education changes from a seller''s market to a buyer''s market. How to retain or increase the recruitment of students, and enhance parents'' loyalty become very important these days. In recent years, scholars began to study issues of parents'' loyalty. They studied issues of parents'' loyalty from marketing strategies and social links point of view. This study attempts to analyze and explore factors that may affect parents'' loyalty from transaction cost theory, so as to help the school operators enhance parents'' loyalty. The parents who have elementary school children are selected to be the research scope in Taiwan. The study applies proportional and purposive sampling, sampling elementary school parents to conduct the questionnaire survey in eastern, western, southern and northern area of Taiwan. Send out 800 questionnaires, and the effective questionnaire amounts to 401. SPSS 17.0 and LISREL 8.7 are executed the confirmatory factor analysis to test the reliability and validity. This study uses structural equation modeling to test structural model and analyze the relation of each variables. Through the above statistical analysis, main findings of the study are as follows: 1. The site specificity of the school has significantly positive influence on parents'' loyalty toward school. 2. The physical assets that the school provides have significantly positive influence on parents'' loyalty toward school. 3. The human-asset specificity between the school and parents has significantly positive influence on parents'' loyalty toward school. 4. The brand name capital of the school has significantly positive influence on parents'' loyalty toward school. 5. The dedicated assets of the school have significantly positive influence on parents'' loyalty toward school. 6. The behavioural uncertainty of the school has significantly negative influence on parents'' loyalty toward school. At last, according to the research results, the study proposes conclusion, suggestions for practical application and further research, and contribution of research.
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Liang, Che-Chen, and 梁哲誠. "Use Transaction Cost Perspective theory analyze the combinition of virtual and physical channel." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/17385045981674889430.
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碩士國立高雄第一科技大學
行銷與流通管理系
90
Facing to the rapid development of the Internet technologies and applications, consumers have much more choices in virtual channel. Therefore, in fast changeable market, physical channel not only competes with virtual channel but also with other physical one. Meanwhile, there exist the possibility to open up cooperation of virtual and physical channel because they play complementary roles. This study analyze the benefit of cooperation which based on Transaction Cost Perspective theory, and it has been developed through the relating information as resulted from the interviews, which were been analyzed by inductive analysis method. The findings and suggestions are as below： 1. Virtual web site combines with physical convenience store are gradually forming. 2. Virtual web site and physical convenience store form a supply chain and provide such circumstances to improve integration of money flow, material flow, and information flow. 3.Web site shopping - physical Convenience Store take goods, there’re 3 benefits for consumers：(1)Consumers are more initiative both in web shopping and taking goods.(2)There’s no limit in time and space.(3) Expanding the consumers’ shopping territory. 4. According to the model: web site shopping - physical Convenience Store take goods, there’re 3 benefits for convenience store:(1)Expanding market by combining with web site(2)Increasing consumers’ shopping frequency by taking goods.(3)Strengthening consumers’ brand recognition and satisfaction through the convenient way. 5. According to the model: web site shopping - physical Convenience Store take goods, there’re 3 benefits for web site:(1)Providing users multiple choices ,eg: home delivery, retailing delivery, pre-pay, credit card, cash in store(2)Increasing benefit by providing a low cost plan of material flow (3) Promoting image and trust by adding points which approved by physical channel. 6. According to the model, there’re 2 trends in the future: (1)Expanding the range of combination ,no matter what kind of professions, there must be mutual benefit and complementary capabilities.(2)Proving the modern conception of integration marketing in automising, integrating, improving and so on. Through this kind of cooperation we could make profit, but it also produce bargain cost. On the other hand, virtual channel let consumers feel free by increasing sale points. This study submits related issue and modified mechanism about development process.
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Xiao, Yu-Ling, and 蕭宇伶. "Understanding Consumers’ Continuance Intention on Mobile Banking: A Perspective of Transaction Cost Theory." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/5p6n4k.
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碩士國立臺中科技大學
企業管理系碩士班
104
With the development of the mobile commerce and the popularity of mobile phone devices, the banking industry starts to focus on mobile finance service. The banking industry expends the business from the traditional counters to the e-commerce and provides banking service for the smart phone users. Due to the convenience, timeliness, efficiency, and not restricted by the time and the location, online banking provides the most perfect and comprehensive service for the customers. Previous studies have applied several theories to explore consumers’ adoption of online banking, such as the technology acceptance model, innovation diffusion theory and the task-technology fit theory. However, few studies discuss transaction cost when the customers uses mobile banking services. By applying the transition cost theory, this study uses mobile banking as the research context to explore the antecedents of transaction cost and the influences of transaction cost on consumers’ continuance intention. Besides, this study further investigates the moderating effect of trust on the relationship between transaction cost and consumers’ continuance intention. SPSS and PLS are used to analyze the data collected from 423 questionnaires. The empirical results show that the asset specificity and perceived uncertainty will positively affect the transaction cost, which will further negatively influent consumers’ continuance intention. The research results will provide management implications and suggestions for managers of commercial banks to implement and promote mobile banking strategies.
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Ting, Yuan-Tai, and 丁元台. "THE STUDY OF WEAPON SYSTEM ACQUISITION STRATEGIES BASED ON THE TRANSACTION COST THEORY." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/86175764351692386735.
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碩士元智大學
管理研究所
91
The annual cost of weapons procurement of the Republic of China has reached the figure of NT$50 billion recently, which constitutes more than one fifth of its total defense budget. However, the concern of the whole nationals is if the investment could maximize the effectiveness of the function of defense forces. The author has learned from his working experience that the delayed establishments of managerial institutions, organization, procedures, and regulations of weapon systems acquisition in the Republic of China leave many rooms for improvement in overall operations. This study focuses on the theory of Transaction Cost Economics, refers to related theory factors of agency cost, value chain activity and diamond system, and aims to develop the acquisition strategy that can best serve current national political and international relations framework as the compromise of indigenous defense and foreign procurement policies. Furthermore, it reviews the shortcomings in current weapon system acquisition organizations, structures, procedures, and management, and suggests the ways forward to improve and minimize acquisition cost. Finally, it explores the measures to utilize limited resources in both developing defense industries and commercial industries to increase industry competitive advantage. This paper adopts literature research methodology to investigate the successful and failure cases of weapon systems acquisition from the historical development of other countries such as the United States and Japan. The literature research maps the phenomenon observed from the author’s working practices. As a result, it proposes the approach to optimize weapon systems acquisition and points out the direction for defense policy adjustment, which could serve as the reference for decision makers and acquisition practitioners.
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Liao, Chiung-Hsiang, and 廖烱翔. "Listed companies issue securities and trade on-line directly in transaction cost theory." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/sf2b9k.
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碩士國立中央大學
企業管理研究所
97
Due to the popularization of Internet exchange and E-commerce, it is common that the securities dealers provide the on-line trading service. The past transaction data shows an trend of many increasing key figures, for example, the transaction turnover rate, which motivates a new thought toward a brand-new way of security trading. That is, the listed companies do on-line security issue via Internet and trade securities directly. This study is based on the transaction cost theory, and uses Secondary Research and Expert Interview to justify the possibility of on-line security trading directly provided by the listed companies themselves, instead of via current security market. The inference draw from the collected data suggest that the greatest advantage is the security transaction will be more convenient, more efficient and faster than today. Other than the beneficial side of this mode, there are still some cost side effects that we have to consider. First of all, the securities authority will have to revise the related laws and regulations. Though the listed companies can save commission fees, but the extra operating cost and transaction cost might increase accordingly. Investors will be the main beneficiaries. They can save brokerage expenses, and will not suffer from too much extra cost. As for the securities dealers, since in our mode they would lose their business, they might have to offer other services to maintain their profit. The government and securities authority must take the above effects into consideration before they put this advised on-line trading mode into practice.
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Chen, Yu-Sheng, and 陳育盛. "Using Transaction Cost Theory To Investigate The Impact Factors On Knowledge Sharing Behavior." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/75q55z.
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碩士國立高雄第一科技大學
資訊管理所
96
In the modern competitive environment, the competitive advantage is resulting from the knowledge of individuals and organizations, not from the traditional capital. It is believable that the sharing of the knowledge is one of the important factors to reach the goal of knowledge innovation and successful management. It was extremely difficult to make the employee to share the knowledge voluntarily. It is known that the new knowledge always being created by the interconnection among the people, and the knowledge sharing is based on the human relations. This paper integrates the framework of model of transaction cost theory to construct a model for investigating the individual knowledge sharing behavior in organizations. Pattern out a core study mode with research model proposed by Pavlou et al. (2007) . The content includes “Knowledge Value”, “Knowledge Rare”, “Opportunism”, “Information Asymmetry”, “Asset Specificity”, “Uncertainty” and.” Transaction Cost” A questionnaire is adopted for information collection and then analyze with SEM (Structure Equation Model) The results indicate that rare of knowledge significantly increase asset specificity of knowledge. Opportunism of knowledge receiver significantly increase uncertainty of transaction. Both asset specificity and uncertainty significantly increase the transaction cost of knowledge. Finally, the transaction cost significantly decrease the knowledge sharing behavior.
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Chen, Pei-fen, and 陳佩芬. "A Study of Elementary School Teachers'' Textbook Repurchase Intention: From Social Exchange Theory and Transaction Cost Theory." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/37244576180638293746.
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碩士國立臺南大學
教育經營與管理研究所
95
The objective of this dissertation is employing social exchange theory and transaction cost theory to establish the investigation model and affecting factors of textbook repurchase intention between textbook publishers and elementary school teachers. To attain the goals above, questionary survey method is adapted. The researcher takes the teachers in Tainan and Kaohsiung elementary schools as the population and gets samples by stratified random sampling.405 samples are effective among 600 teachers and the rate of retrieve is 67.5 %. Analytic data are rendered in descriptive statistics and Multiple enter regression analysis. The results are summarized as follows: 1.Almost elementary school teachers perceive textbook publishers’ attraction, and trust them, also devote human asset specificity to chosen textbook. 2.The differential of elementary school teachers perceives textbook publishers’ attraction and reliable is smaller, and the differential of elementary school teachers perceives textbook publishers’ brand equity specificity is larger. 3.Textbook publishers’ attraction, reliable, and the relationship between textbook publishers and elementary school teachers have positive affection to textbook repurchase intention. 4.Textbook publishers’ brand equity specificity have positive affection to textbook repurchase intention. 5.The quality insecurity of product and service of textbook publishers have opposite affection to textbook repurchase intention.
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Mao, Hui Ling, and 毛惠玲. "Analysis of E-House Real State Website from Transaction Cost Theory and Agency Theory Points of View." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/51825095300786362127.
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碩士國立政治大學
地政研究所
98
Taiwan real estate brokerage industry appeared as company organization in 1977. In 1996, the real estate brokerage business launched onto internet website. In 2007, Public Security Department setup “e-house” network platform. However, from 2002 till now, the real estate transaction disputes still increase annually. Obviously, large organized real estate firms, developed network, sufficient information nor “e-house” network platform will not guarantee consumers who pay high broker fees to receive better and comprehensive real estate transaction safety. This study is to provide “promoting and practicing aspects” to real estate transaction safety network environment to satisfy consumers’ demands. It intends to look into the starting of real estate brokerage business, the current status of real estate brokerage market, the real estate broker problems, the current “e-house” status and its problems by examining the process of Taiwan real estate brokerage, the real estate transaction disputes, the real estate broker operating network, the failure of MLS, the rise of free broker fee network, and the policy objectives of “e-house” network platform by: (1) Demonstration on the basis of transactional cost and broker theory; (2) Comprehension on the procedures and the norms of Real Estate Broker Management Act; (3) Understand the characteristics of three participants, government, real estate service providers and the consumers, in the real estate transaction; (4) Investigate the conflicts between real estate operation network and the existing regulations that makes the promoting real estate transaction safety to be difficult; (5) Analyze the cost structure between private brokerage system and the official “e-house” system and how a consumer may react to two different systems with regards to legal system, practice and survey. A general conclusion from research indicates the following: (1) Problems appear on both sides of private and government agencies to promote safer and more transparent real estate transaction (2) Real estate brokers have doubts on buyers/seller’s trust on representation issue and the actual transactional cost for using a on-line web-site (3) Cost and representation issue arising from the actual real-estate transaction may Affect forms of consumers’ decision making. (4) Procedures for making an online real estate transaction are very complicated for consumers. Professional brokers have to monitor every step of the way in order to eliminate representation issue, reduce transactional cost, and promote safer transactional security. This study focuses on the problems emerging from consumers using an online real-estate website, while trying to demonstrate a safe “e-house” network platform can actually complete the real estate transaction. Once consumers have enough trust in the “e-house” network platform, it could potentially reduce representation issue problems and transactional cost. On the other hand, this system also protects brokers’ privileges while enhancing government’s efficiency. New concepts to be discussed in this study will include (1) Create a professional and integrated real-estate transactional mechanism. (2) Transform “e-house” into a demonstrated network platform for online real-estate transaction. (3) Set strict standards for qualifying private brokerage to operate an online real-estate network platform, to provide website contents, and operational model between consumer and real-estate broker. (4) Propose necessary measures to government in five aspects: “policy”, “legal system”, “information”, “promotion”, “implementation”. Keywords: Real estate brokerage industry, Real estate broker, Agency theory, Transaction cost theory, Representation issue, E-house network of real estate transactions demonstration platform.
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Chen, Shu-Fen, and 陳淑芬. "A Study on Online Group-Buying Behavior：The Trust、Perceived Risk and Transaction Cost Theory." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/97166958282490324280.
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碩士國立高雄第一科技大學
資訊管理所
98
This study integrates Trust 、Perceived Risk and Transaction Cost theory to construct a model, for investigating the impact factors of intention and behavior of consumers on online group-buying. A questionnaire was adopted for data collection, there are 284 members of well-known shopping community 「ihergo」who finished the questionnaires completely, and the structure equation model (SEM) was applied to analyze the data. This study suggests 6 hypotheses, the data indicates support for 5 hypotheses but not for hypothesis H2. This study results indicate that when consumers take part in On-line Goup-Buying collective shopping activities, their Perceived Risk (PR) and Transaction Cost (TC) is affected by trust and have positive influence on both PR and TC. Finally,this study also validates that the intention and behavior of consumers on On-line Goup-Buying can be explained with the perspective of trust and transaction cost. Keywords
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Chen, Tsung-Jung, and 陳宗榮. "Using Transaction Cost Theory to Analyze the Marketing Strategies of Taiwan's LCD TV Brands." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/56949084067536267060.
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碩士國立彰化師範大學
行銷與流通管理研究所
95
The global market of TFT-LCD TV expands rapidly. Taiwan is not only a main suppler for LCD TV but also develops its own brands aggressively. Most of the past researches focused on TFT-LCD industry analysis and few focused on the marketing strategy. While the LCD TV has replaced the traditional TV, the competition of LCD TV brands is fiercer than before. It is important to propose appropriate marketing strategies. This research had used multiple case studies and grounded theory (Strauss & Corbin, 1990) to deal with the transcription and document, and advanced the marketing planning and procedure of those Brands by the paradigm model. It's showed the condition and decision-making logically. Therefore, their marketing strategies could be analyzed by the transaction cost theory. In particular, this search using two theories explained the marketing issues longitudinally, and brought up some recommendations, in order to assist them in decreasing the total costs of customer purchasing. The conclusion is that the first types of brands had better strategies of place, product, and promotion than other types of brands. The second types of brands should take advantage of channels. Homogeneous and insufficient promotion could lower the image of the brand. The third types of brands have excellent strategies of place and product such as collection and service. To sum up, brands should not only control the price but also develop marketing strategies adaptability.