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Dissertations / Theses on the topic 'Visitor's guides'
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1
Keilman, Thomas. "Experiencing Science in Action: The Use of Exhibition Techniques in Guided Tours to a Scientific Laboratory." Thesis, Högskolan Dalarna, Vetenskapskommunikation, 2004. http://urn.kb.se/resolve?urn=urn:nbn:se:du-1160.
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The current paper presents a study conducted at CERN, Switzerland, to investigate visitors' and tour guides' use and appreciation of existing panels at visit itinerary points. The results were used to develop a set of recommendations for constructing optimal panels to assist the guides' explanation.
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Templeton, Cheryl A. "Museum Visitor Engagement Through Resonant, Rich and Interactive Experiences." Research Showcase @ CMU, 2011. http://repository.cmu.edu/theses/16.
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Museums are vast resources, but much of their information is inaccessible to visitors. Typical labels for artifacts provide few details, making it difficult for non-expert visitors to learn about an artifact, and to find its relevance to other artifacts or to themselves. Although museums have developed interpretive aids such as brochures and audio guides, these are limited and do not offer visitors the possibility to explore artifacts both broadly and deeply as they go through an exhibition. Visitors often have questions that go unanswered or pass through an exhibition without being engaged. As visitors all have their own personal interests and preferences, it would be difficult to offer a usable version of any current interpretive aid that includes all of the information, stories, and related content that each visitor would like. Personal mobile devices provide a platform for interactivity and access to an unlimited amount of information, presentation of rich media, and flexibility for customized experiences both inside the museum and beyond.
To bridge the gap between museum collection information and visitor engagement, I propose a framework for increasing engagement through resonant, rich, and interactive experiences mediated by a personal mobile guide, and present a case study and functional prototype mobile guide for the Hall of Architecture at the Carnegie Museum of Art.
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Othman, Mohd Kamal. "Measuring visitors' experiences with mobile guide technology in cultural spaces." Thesis, University of York, 2012. http://etheses.whiterose.ac.uk/4067/.
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The use of mobile technologies such as multimedia guides has now become very common in cultural spaces such as museums. However, there is still a lack of understanding about how visitors interact with such devices and simultaneously with the exhibits. Generally, research has investigated different types of informal learning within cultural spaces, both with and without mobile technologies, particularly the use of free-choice and guided tours. The programme of research presented developed a scale to measure visitors’ experience in museums (the Museum Experience Scale, MES), a parallel scale to measure visitors’ experience in historic churches (the Church Experience Scale, CES) and a scale to measure visitors’ experience with audio and multimedia guides in cultural spaces (the Multimedia Guide Scale, MMGS). Study 1 established the appropriate methodology for the subsequent studies. A virtual museum was developed with two types of tour: Free Choice (FC) and Guided Tour (GT). Participants undertook a tour and answered a questionnaire about their experience. The study did not elicit any significant differences in visitor experience in the two different tour designs, but paved the way for the subsequent studies. Study 2 developed the MES and the MMGS using standard psychometric principles based on 255 responses to an online questionnaire. Respondents answered questions about a recent experience of visiting a cultural space, with or without a multimedia guide. Four components were identified for the MES: Engagement, Knowledge/Learning, Meaningful Experiences, and Emotional Connection while three components were identified for the MMGS: General Usability, Learnability and Control, and Quality of Interaction. Study 3 piloted the methodology for evaluating the use of multimedia guides in cultural spaces. Sixteen participants used a multimedia guide on an iPhone to view an exhibition set up in the laboratory and then completed the MMGS. This study successfully established the methodology and showed a significant effect of different types of guides (FC and GT) on the four MES factors. Study 4 developed the CES by asking 272 visitors at three historic churches in York to respond to questions immediately after their visit. The resulting scale has 5 components: Emotional Connection and Spiritual Experiences; Knowledge and Learning; Enjoyment, Intellectual Stimulation and Curiosity; Immersion; and Information overload. In a final study, the CES and MMGS were used to measure visitors’ experience at a historic church, Holy Trinity Church in Stratford-upon-Avon. 59 visitors in total participated, 40 using an iPhone multimedia guide (21 FC and 19 GT) and a control group (CG) of 19 visitors without a guide. The findings showed a number of differences between the three groups on the CES and the MMGS. The results showed that introducing a smartphone guide in a historic church has interesting effects, both positive and possibly negative on visitor experience, particularly on the following aspects: time spent in the church; amount of knowledge gained; engagement with the church as well as with the smartphone guide; emotional and spiritual experience; and enjoyment and intellectual stimulation. In conclusion, three scales were developed were used to measure different aspect of visitors’ experience and were used in the realistic setting of a historic church. These scales make a contribution to the empirical evaluation of visitor experience of cultural spaces in general (with two different scales developed, one for museums and one for historic churches) and the use of audio and multimedia guides in cultural spaces.
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Wagner, Jens. "Guides of the Falu Mine : Perceptions of Differences and Similarities onDomestic and International Visitors." Thesis, Högskolan Dalarna, Turismvetenskap, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:du-11688.
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Industrial heritage tourism has been in focus for many academic studies and tourism is an alternative developmental tool for mines and contributes to their economic success. This thesis is about the Falu Mine in Dalarna, Sweden, which has World Heritage status since 2001 and is one of the biggest attractions in the region. Its history and cultural importance are reasons for the importance of preserving the heritage. The Falu Mine is under the management of the Great Copper Mountain Trust and one of their ambitions is to ensure the continuous popularity among domestic and international visitors. In order to gain a better understanding of the visitors and to find strategies to improve performance, a visitor survey has been conducted in the summer of 2011. It is the authors believe that the guides of the Falu Mine have the best available insight and that their perceptions help to add to the understanding about the visitors. Therefore, this thesis aims to explore the perceptions of the guides about their visitors, to investigate how the perceptions correspond to the statistical results and to study if there are any differences between domestic and international visitors. The mixed methods approach will increase the depth and accuracy of the results, by linking qualitative with quantitative data. The results show that differences between domestic and international visitors exist, both proven by interviews with the guides and the visitor survey. These differences occur in the factors, such as level of education of the visitors, group size and number of children in the group, knowledge of the visitors prior to and after the visit, sources of information and the fulfillment of the visitor expectations. The perceptions emphasize how these differences impact the guided tours. The guides of the Falu Mine have to be aware of those differences in order to adjust the tour accordingly, as well as the management of the Falu Mine can use this knowledge in order to identify strategies for improving performance.
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Tellinger, Frida. "Customer-Perceived Value of Mobile Multi-Media Guides for Visitor-Centered Organizations." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-69921.
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The field of technological subscription-based services are growing, and more organizations are using this strategy to provide their customers with products and services. Even though the market is growing the theories concerning the perceived value of their customers are not. The perception of value is an important part of a company’s strategy and the need for validated aspects concerning this is important to formulate. Customer-perceived value is a complex area and the gap in the theoretical understanding of this in the technological subscription-based products and services needs to be filled. The aim of this research is to explore this field and to gain a better understanding of what situational factors of the perceived value is. The situation studied in this research lies within the visitor-centered organizations perception of value of subscription-based multi-media guides. After an extensive literature review in this area data has been collected through eight semi-structured interviews. This has resulted in the findings of factors that affect both the beneficial and costly domains of the customer-perceived value. It was also clear that the situation plays a big role in the perceived value. The factors that was mentioned most of the respondents were seen as the most influential and these has been presented in a list in the end of the study. The results can be used as a base for future studies to gain a deeper insight in the area and also to conduct more studies to see if different situations have a bigger affect. The results can also be used as a guideline for practitioners within the field as they develop their products and services to increase value for their customers.Företag som erbjuder tekniska prenumerationsbaserade lösningar blir fler, och allt fler företag använder sig av denna strategi för att förse sina kunder med produkter och tjänster. Även fast denna marknad växer saknas fortfarande teorier som rör området kring vad deras kunder har för upplevt kundvärde. Upplevt kundvärde är en viktig del av ett företags strategi och behovet av validerade teorier kring vilka aspekter som påverkar detta är viktiga att formulera. Upplevt kundvärde är ett komplext område och gapet i den teoretiska förståelsen kring detta inom området som erbjuder tekniska prenumerationsbaserade produkter och tjänster behöver fyllas. Syftet med denna rapport är att undersöka detta område för att få en bättre förståelse för vilka de situationsbaserade faktorer som påverkar det kundupplevda värdet är. Situationen som har studerats i denna rapport ligger i besöksorienterade organisationers upplevda värde av prenumerationsbaserade multi-mediaguider. Efter en omfattande litteraturstudie inom detta område har data samlats in med hjälp av åtta semi-strukturerade intervjuer. Tack vare det insamlade materialet har denna studie resulterat i en lista på faktorer som påverkar både de fördelaktiga samt kostsamma domänerna av det upplevda kundvärdet. Det var även tydligt att situationen spelar en stor roll i det upplevda kundvärdet. De faktorer som nämndes mest av respondenterna har ansetts haft störst påverkan och det är dessa som presenteras i en lista i slutet av rapporten. Resultatet kan användas som bas för fortsatta studier för att fördjupa sig inom området samt för att genomföra fler studier för att se om olika situationer har mer inverkan. Resultatet kan även användas som en riktlinje för de som praktiserar inom fältet när de utvecklar sina produkter och tjänster för att höja värdet för sina kunder.
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Kennon, Rachel Brooke. "Knowledge and Meanings of Wilderness and Wildlife Refuges among Okefenokee Visitors on guided Intrepretive Tours." Thesis, Virginia Tech, 2002. http://hdl.handle.net/10919/32019.
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Past research has shown that interpretive tour visitors at Okefenokee National Wildlife Refuge do no better than other visitors on knowledge and value questions about federal wilderness areas and national wildlife refuges. Tours into the Okefenokee Swamp Wilderness are conducted by a National Wildlife Refuge concessionaire. Interpretive tour guides participated in a training session on the purposes and values of wilderness and wildlife refuges. Visitors who took guided interpretive tours in the spring of 2001 with trained and untrained guides completed knowledge surveys immediately after taking the boat tour. Results indicate that there were no differences in visitor knowledge scores with trained versus untrained guides. A small sample of interpretive tour visitors was also interviewed in an effort to understand the meanings they ascribe to wilderness. Visitors were able to describe and articulate their views of wilderness with considerable clarity. Recommendations for future research include monitoring the guidesâ interpretive messages, conducting more in-depth interviews with visitors and guides, assessing visitorsâ and guidesâ prior knowledge of wilderness and wildlife refuge purposes and values, and developing guide training based on the principles of persuasive communication.Master of Science
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Wang, Xiaoyang. "Chinese professional tour guides' perceptions of roles and the challenges to fulfill their roles on tour guiding Chinese visitors in Southern California." Thesis, California State University, Long Beach, 2013. http://pqdtopen.proquest.com/#viewpdf?dispub=1523198.
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The purpose of this grounded theory study was to discover the roles and challenges perceived by Chinese professional tour guides who guide Chinese visitors in Southern California. Using semi-structured interviews, this study shares the insightful guiding experiences that have revealed the working condition of Chinese professional tour guides in the United States is not promising.
Ten Chinese professional tour guides from varied backgrounds and experience levels were interviewed for this study. These guides shared their perceptions of roles, challenges, how they get into this profession, and ideas of the future development of Chinese in-bound tourism to the United States.
Based upon the recommendations from the guides, the researcher created a Market Supervision and Control System to address the various problems discovered from this study. And future studies could be finding practical methods to solve those problems, and other countries' tour guides' perception of roles and challenges for working in foreign countries.
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Mony, Rachel Sheal Preethi. "An exploratory study of docents as a channel for institutional messages at free-choice conservation education settings." Columbus, Ohio : Ohio State University, 2007. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1186780088.
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Sbarra, Wendy M. "New Ways of Seeing: Examining Musuem Accessibility for Visitors with Vision Impairments." Digital Archive @ GSU, 2012. http://digitalarchive.gsu.edu/art_design_theses/121.
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While I have always loved to go to the art museum I have often found it difficult to convince friends and family to go with me. It seems to be a particularly daunting task for visitors with disabilities and specifically those with vision impairments. This study surveys the accessibility of the programming for visitors with visual impairments at 25 art museums in the United States of America and how they communicate that information to potential visitors. It highlights museums that go beyond what is required by the Americans with Disabilities Act and create programming that is enjoyable for all. This study will be a reference to create a more enjoyable experience for all.
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Eghbal-Azar, Kira [Verfasser], Thomas [Gutachter] Widlok, Klaus [Gutachter] Schneider, and Stephan [Gutachter] Schwan. "Affordances, Appropriation and Experience in Museum Exhibitions: Visitors‘ (Eye) Movement Patterns and the Influence of Digital Guides / Kira Eghbal-Azar ; Gutachter: Thomas Widlok, Klaus Schneider, Stephan Schwan." Köln : Universitäts- und Stadtbibliothek Köln, 2017. http://d-nb.info/1135724415/34.
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Dube, Lise M. "The typologies of cognitive dissonance and the self-guided adult visitor, assessing interpretive aids in a fine arts museum." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1998. http://www.collectionscanada.ca/obj/s4/f2/dsk1/tape10/PQDD_0003/MQ44807.pdf.
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Jennings, Trudie. "A study exploring whether maternal sensitivity can be enhanced by health visitor intervention (guided by clinical psychology consultation), using video feedback." Thesis, Teesside University, 2004. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.440509.
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Hsu, Yuan-Ling, and 許元齡. "A tour of museum curriculum and to guide visitors’ aesthetic experience study." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/70942798791891749520.
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碩士國立臺北教育大學
課程與教學研究所
97
The main purpose of this study is to understand a tour how to comprehend the relation of a tour, visitors, exhibits and exhibition environment, how to constructive museum curriculum, and how to induce visitors’ aesthetic experiences.The major findings are as follows: the understanding of museum curriculum of a tour tends to learning experience. Museum curriculum’s constructive in accordance with learner’s ability and exhibits’ relevance, to select and to organize guide contents. Besides, a tour use guide tactics to promote visitors to learn, and then, a tour use multiple appreciation methods to stimulate visitors’ aesthetic knowledge, perception, emotion and to communication with exhibits. According to the findings, the researcher proposes the suggestions, which are based on my study about aspect of curators, tour, audience and different ways of aesthetic experience for the future researchers who are interested in this topic.
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Li, Jun, and 厲君. "A Study of Visitors’ Information Needs and Tourist Guide System for Native and Foreign Visitors at the National Palace Museum." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/80691057832827822724.
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碩士國立雲林科技大學
視覺傳達設計系碩士班
93
The principle objectives of a museum include improved customer service, better collections access and the development of outreach facilities Therefore, how to deliver useful information and knowledge to unguided audiences in the most effective and efficient form becomes very important. “In-depth interview” and “questionnaire” methods were carry to identify visitors’ needs in terms of what was required for an information system in the National Palace Museum. The results were as follow: 1.Native visitors’ information needs: including the exhibition information, parking information, information about leisure activities and facilities, and using guide books and sign system. 2.Foreign visitors’ information needs: including the exhibition information, traffic information, multilingual signage system, audio guidance and interactive multimedia, introduction of overall eras for historical exhibitions, and using maps and floor plans. 3.Information system for navigation and facilities; external access to information is required to assist in planning visits to the Museum; multilingual labels; and pictorial explanatory labels and signage.
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Hsiao, Meitsu, and 蕭美足. "A Study on the Museum Safety Evacuation of Visitors Guided by First Responder." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/65066711073965456956.
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碩士長榮大學
職業安全與衛生學系碩士班
99
Abstract This study focus on the cognition of public safety evacuation for the visitor service personnel in museums. It is necessary to give the visitors the ability of safety evacuation in a public environment besides basic services. By analyzing the ability and flaw of these personnel, this study also gave some suggestions on their trainings and operations. Questionnaire survey was used to analyzed the data. This study concentrated on the visitors’ service personnel of two famous museums in southern Taiwan. The research had found out that those personnel who never participated in education and training were mostly volunteers. There were also not enough people for evacuation guidance and visitor service personnel. Alarm systems had sometimes false alarm and the visitor service personnel did not have the ability to use equipments to deal with accident. The visitor service personnel that had more than seven times of education and training to have a reverse effect. This showed the training courses should be modified for these people. If personnel were not enough, the museum is recommended to strengthen the escape facilities. Emergency response team should be put into the manual of new staff. This manual should be renewed all the time, so that personnel can understand their duty and increase the ability to handle urgent accidents.
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Tai, Hsing-Lei, and 戴星磊. "AR Location Technology Applied to Visitors' Behavior Research in Museum Guided Tour Filed." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/a6h4j2.
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碩士國立臺北教育大學
文化創意產業經營學系
106
With the continuous advancement of technology, mobile communication devices and technology are being used more and more widely. Among those devices, the Augmented Reality Application and indoor Location Based System has become more and more mature. AR has a lot of cases in the museum's mobile guide application, but it is rarely to apply this technology to indoor positioning navigation and guidance. The motivation of this study is to understand and use the Augmented Reality Image Recognition and Positioning Technology to show the special behavior or differences between the visitors and the general visitors during the museum tour. The purpose of this study is to understand whether the AR navigation and guide system scheme with relatively low construction cost is feasible, and whether the proportion of right-turning propensity of visitors through the AR guide can be established. Through this research, it is also important to know the situation of the museum path-finding behavior of the visitors and whether they will encounter museum fatigue. In this study, the exhibition “Walking Within Skeletons” was selected at The Land Bank Exhibition Hall of The National Taiwan Museum to create an APP action guide software, and the site was sampled by visitors to use the system. The behavior of the visitor's location record is recorded by the program and uploaded to the cloud database for analysis. The experimental results show that the use of this AR navigation system can achieve the purpose of navigation and guidance for visitors at a lower cost. None of the visitors had a path-finding behavior. When they had a chance to turn left at the beginning of the route, they all turned right. All the visitors' routes were completely guided by the virtual guide. Furthermore, because the visit time was also guided by the guides, the visit was completed in a relatively short period of time, and there was also no museum fatigue. In addition, it is found that the viewing angle of the visitors of the AR navigation system is the most comfortable and easy to click, which is a relatively small viewing angle, and is also expected to serve as a reference for subsequent research.
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Tang, Nian-Wei, and 唐念薇. "Yanshuei Lantern Festival and Visitor Orientation Guide design in Tainan." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/55283588202663376400.
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碩士國立雲林科技大學
視覺傳達設計系
104
With the progress of economic of our society, the need of entertainment promotes. The government actively promotes tourism around, therefore the local specialty are gradually been seen. According to Taiwan proverb”Fucheng, Lugang, Manka and Yuejin (Yanshuei)”, we can find out the prosperity of ancient Yanshuei. “The Yanshui Beehive firecrackers” held by Yanshui Saline Mo Temple and the “Yuejin Lantern Festival” hosted by the Tainan government both attract a large number of people on the Lantern Festival every year. Because of the different organizers, the celebration lacks the unified promotional image. Therefore, the purpose of creation is to integrate these two activities, and hold by Yanshuei District Office. Yanshuei is one the ancient villages in Tainan which still remains many of its special characteristics. As creating the image of the celebration, we also add in the” Environmental Indicators” in order to appeal the tourists into the local roadway so they can know Yanshui better. We first collects the related document to aggregate the cultural specialty of Yanshui, the Lantern Festival and the Environmental Indicators. Second, interviewing the experts and getting on the field research to realize the opinion of the cultural workers, the government and the tourists. Third, summarizing these information to be the foundation of this creation. Yanshui is a combination of “tradition”, ”religion” and “culture”. Taking these three elements and combine them to create the proper style. The first part of the program is to create the visual design of the two festival activities of 2016, which is held by Tainan City Government Tourism Bureau and Yanshui district office. The second part is to create the Yanshui environmental indicator, taking Beehive firecrackers and Yue Jin port as its image. According to the survey, we find out the communicate between the new and old culture, so that Yanshui cultural and creative industry can thrive from the communication. The major point of this creation bases on it. We expect not only making a good interactive between industry, government and academy, but also progressing the local Lantern Festival celebration and assisting the usual tourist guides. We look forward to provide this assay to Yanshui government, actually participating the creation of the festival celebration and resolving the tourist guiding problem.
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Yin, Lin Tang, and 林塘茵. "The Study of the influence of Museum Interactive Media Guide on Visitors' Behaviors and Experiences." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/27541561322480169246.
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碩士輔仁大學
應用美術學系碩士班
105
With the advance of technology, museums are looking forward to applying new technologies to provide visitors with a positive experience, and encouraging them to engage in future visits. In 1993, Zhang Xiaodong conducted studies on the usability and user behavior of multimedia guide systems. However, few studies since then have explored the subject at greater depths. At present, visitors are offered various types of interactive kiosks with which to engage on their visits, but it remains to be determined whether interactive guide displays can enhance the museum experience as well as the motivation to learn. The framework of this study consists of such components as “visitor experience”, “visitor behavior”, “museum learning”, “multimedia guide system” and “museum interactive media case study”. The object of the study is the “Micro-world Exploration” section of the “Semiconductor: Innovation Without Limits Exhibition” by the National Taiwan Science Education Center. The research is conducted using two research methodologies, namely non-participatory observation in the study of user behaviors with museum interactive multimedia, where 294 valid samples collected was collected, as well as interviews in examining user and learning experience with interactive guide kiosks, where 10 valid samples were collected. The research on visitor behaviors in mostly interactive exhibitions has revealed that the ethnic factor is the main influence on the frequency of kiosk usage. The overall flow of the experience also affects user behavior, and entertainment-oriented learning yields the most prominent results for learning. In respect of visitor experience, studies have pointed out that a museum experience is equivalent to a learning experience. The present research discovers that Lynda Kelly’s modules for museum learning can be applied to building the structure for guide installations, in cases where interactive guide kiosks are built for learning purposes. The positions of interactive guide kiosks in museums only serve a supportive function for the display, where their more entertainment-oriented features may initially induce viewers’ motivation to learn, who may thereafter achieve other outcomes of learning through other modes of display.
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Krantz, Amanda Ebitz David. "The effects of security guards and gallery guides on visitor experience at the Solomon R. Guggenheim Museum." 2009. http://etda.libraries.psu.edu/theses/approved/PSUonlyIndex/ETD-3986/index.html.
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"Effects of Self-Guided Displays and Associated Interactive Elements on Visitor Knowledge, Attitudes, and Values." Master's thesis, 2020. http://hdl.handle.net/2286/R.I.62709.
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abstract: Free-choice learning environments provide visitors with unique opportunities to observe and learn voluntarily and can serve as valuable educational opportunities. Incorporating interactive elements into displays have been shown to increase visitor dwell time and, ultimately, enhance the displays’ impacts on visitor knowledge and positive attitudes. This is especially important in free-choice learning environments where the visitor controls what display to visit and for how long. Visitors may not benefit from the display if they are not engaged with some attention-holding component. Interactive elements can greatly benefit a display’s potential to strengthen a visitor’s conservation attitudes and values of non-charismatic species that are traditionally less engaging due to their lack of activity or their appearance. This study examined the effect of a self-guided display with or without the incorporation of interactive elements on a visitors knowledge, attitude, and value of rattlesnakes. In Spring 2019, university biology students took surveys before (pre-survey) and after (post-survey) visiting a live animal rattlesnake display on campus. This was repeated in the Fall 2019 except that eight interactive elements were incorporated into the rattlesnakes displays. The pre and post-surveys were designed to evaluate the effect of the displays on student knowledge, attitudes, and values towards rattlesnakes. Paired t-tests revealed that visiting the displays increased student knowledge, attitude, and value of rattlesnakes, but that this effect was not enhanced by adding the interactive elements to the display. The results also showed that visiting the displays increased visitor dwell time, positively influenced one’s interest in revisiting the displays, and, overall provided visitors with enjoyment. These results provide further evidence that self-guided, live animal displays are impactful on increasing visitor knowledge, attitude, and value. However, the results also demonstrate that interactive elements do not necessarily enhance a display’s value, so further research should be conducted to determine key traits of effective interactive elements. This data and that from future related studies can have powerful conservation implications by informing on how displays can be optimized to achieve desired objectives.Dissertation/Thesis
Masters Thesis Biology 2020
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廖芸萱. "The Influences on Visitors’ Involvement and Effectiveness of Interpretation by Employing Auxiliary Tools for Self-guided Trail –A Case Study of Self-guided Labels of Fushan Botanical Garden." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/44921566764706729207.
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LIN, MING-HUNG, and 林明宏. "A Study of Tourism Image, Guide Service Quality, Visitors’ Satisfaction and Destination Loyalty of Museums— A Case Study of Chimei Museum." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/kew8vm.
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碩士康寧大學
企業管理研究所
105
As a new private museum with increasing popularity, Chimei Museum receives many visits every day. This study aims at understanding the relationship between visitors and Chimei Museum in terms of tourism image, the quality of guide service, visitors’ satisfaction and destination loyalty. This study applied quantitative methods with questionnaires conducted from April 8th to April 23rd. The sampling was convenience sampling without randomization. The distribution of all questionnaires contained on-the-spot and web survey such as LINE and FACEBOOK. The number of the valid samples was 434. The SPSS software was applied to analyze data while using Reliability Analysis, Descriptive Statistics Analysis, Independent Sample t-test, One-Way ANOVA as well as Scheffe Post Hoc and Pearson Correlation Coefficient among the variables. The results of the study are as follows: There are some significant differences between visitors with various backgrounds and the four facets (i.e. tourism image, the quality of guide service, visitors’ satisfaction and destination loyalty). Besides, the findings reveal positive correlations among tourism image, the quality of guide service, visitors’ satisfaction and destination loyalty.
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Wu, Li-Ling, and 吳麗玲. "A Study of Tours Guide and Visitor Involvement Level for Museum- A Case of da Vin ci Exhibition." Thesis, 2000. http://ndltd.ncl.edu.tw/handle/05752930416445937788.
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碩士臺北市立師範學院
視覺藝術研究所
88
An admirable display and apposite educational demarche offten develop visitors'''' museum experience. Guiding service is one of the museum educational programs. It''''s necessary for people who visite the exhibition. For differentiating visitors and realizing the use of guiding service, this study apply involvement theory on the research of visitors with the use of guiding service, visiting behaviors and museum experience. The methods of this study include literature analysis and questionnaire. The researcher collected and analyzed literature about museum guiding service and involvement theory. After reviewing the literature, the researcher designed questionnaires to study visitors'''' opinions about their visiting da Vin ci exhibition. The results of this study are as follows: 1. One singular exhibition would attract the visitor who is non-art department, low involvement level. 2. There is significant related to involvement level and visiting behaviors. For higher visitor involvement level, the visitors have positive effects on visiting behaviors. 3. There is no significant related to involvement level and guiding service types. There is significant related to involvement level and the frequency of using guiding service. 4. There is significant related to involvement level and affect learning. 5. There is significant related to involvement level and the satisfaction of using guiding service. Following these conclusions, it will be used as a reference in making changes and adjustments as needed in the future.
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Dubé, Lise M. "The typologies of cognitive dissonance and the self-guided adult visitor : assessing interpretive aids in a fine arts museum." Thesis, 1998. http://spectrum.library.concordia.ca/490/1/MQ44807.pdf.
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Cognitive dissonances can occur when self-guided visitors confront art works in museums which do not agree with their previously held cognitions. As a result, visitors can experience frustration and anxiety because they are unable to find immediate sources through which they can resolve their dissonances. Recently, there has been increased interest by museum educators to develop and place multi-media interpretive aids directly in gallery spaces to better assist the high percentage of visitors who circulate through museums unsupported by planned programs and tours. After reviewing the Typologies of Dissonance and the interpretive aids currently in place in a Fine Arts Museum, this study examines whether or not these aids are able to assist in the resolution of visitors dissonances and thereby promote learning through the acquisition of new experiences and/or knowledge.
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Wang, Feng-Jia, and 王豐家. "The Research Among Characteristics, SERVQUAL and Attitudes of Driver Guide Service User: A Case Study "Malaysia and Singapore Area Visitor"." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/m952kv.
Full textAbstract:
碩士銘傳大學
觀光事業學系碩士在職專班
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The drive guide is a new industry, driven by the tourism industry. Presents diverse, lively and vigorous new stage of development, The purpose of this study is to explore the relationship between Singaporean and Malaysian passengers who come to Taiwan to hire drive guide services for tourism motivation, risk perception, service quality, satisfaction and loyalty. This study distributed online questionnaires and paper questionnaires from April 2018 to May 2018. A total of 226 valid questionnaires were collected for basic statistics. And do a t-test or ANOVA verification for each measurement item.To explore whether there are significant differences in the statistics of individual background statistics and the factors of travel motivation, risk perception, service quality, satisfaction and loyalty, and measurement problems. Then do Scheffe pairwise comparison to that at which significant differences. The analysis results and discussions are summarized in Chapter 4, and relevant research findings and recommendations are presented in Chapter 5.
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Ferreira, Maria João Pereira Monteiro Gomes Mendes. "A cidade caminhada. A ambiência experienciada em duas visitas guiadas no centro histórico de Lisboa." Doctoral thesis, 2016. http://hdl.handle.net/10362/20276.
Full textAbstract:
O presente estudo aborda a cidade enquanto processo dinâmico e contínuo de produção
social do espaço, através do uso caminhado. São trabalhadas duas escalas interligadas,
sobrepostas: a produção social da cidade pela prática caminhada, e a cidade
experienciada no acto caminhado, sintetizada na ambiência urbana.
Consideram-se três tipos de aproximação ao problema. O primeiro, o entendimento do
uso caminhado enquanto prática, individual, social, cultural, de produção do plexo
sócio-espacial da cidade. O segundo, um entendimento da dimensão temporal e espacial
do caminhar a cidade e a sua interpretação no contexto sócio-espacial actual. O terceiro,
a compreensão da experiência caminhada sensorial indivíduo-ambiente e a
instrumentalização do conceito de ambiência urbana.
Com base na exploração teórica e com o intuito de racionalizar e operacionalizar o
conceito de ambiência urbana experienciada pelo uso caminhado, constrói-se uma
metodologia de recolha de apreciações da ambiência urbana percepcionada.
Tendo como premissa a atitude perceptiva do caminhante visitante e o valor da prática
lúdica e/ou turística na sociedade contemporânea, previamente abordado, considera-se
como estudo de caso o estudo perceptivo da prática caminhada de visitantes. Como
objecto empírico, analisou-se a ambiência percepcionada num contexto muito particular:
dois percursos no centro histórico de Lisboa alvo de visitas guiadas temáticas.
A experiência caminhada é estudada no âmbito do significado do território acedido e do
turismo cultural, em particular do produto turístico visita guiada caminhada no centro
histórico de Lisboa. Os dados são analisados tendo em consideração o contexto físico e
social da prática e um potencial factor de referência: informação turística de fácil acesso.
As especificidades da experiência, ou seja, o seu propósito, o modo específico de a
concretizar e o significado da mesma, são factores determinantes na partilha de atributos
percepcionados e significados associados.
A aplicação da metodologia proposta permitiu uma análise comparativa, qualitativa e
quantitativa, da apreciação da experiência caminhada de diferentes indivíduos, e uma
descrição, embora de forma simplificada, da ambiência partilhada ao longo de
experiências caminhadas semelhantes.
Conclui-se que esta investigação, pela agregação, clarificação e operacionalização de
conceitos de diferentes origens disciplinares, contribuiu para a valorização do caminhar
enquanto ferramenta de análise e produção da cidade.This study approaches the city as a dynamic and continuous social production of space through the walking practice. Two interconnected overlapping scales are analysed: the city produced by the social walking practice and the experienced city, the urban ambiance accessed, perceived and built by walking a path. Three approaches were considered: first the walking practice as a personal, social and cultural way of building the urban social plexus. Second the spatial and temporal dimension of walking and its meaning in the present social-spatial context. And third the comprehension of the sensorial walking experience. Having as a premise the perceptive attitude of the walker visitor and the value of the ludic practice on contemporary society, it was studied the perceptive point of view of visitor’s walking practice. As an empirical object the walking activity analysed were two guided walking tours through Lisbon’s historical centre. The method is supported by the theoretical approaches and aims to rationalize and operationalize the urban ambiance concept experienced by the walking practice. This practice is contextualized in terms of meaning given to the territory, Lisbon’s historic centre, and the meaning of the cultural touristic activity, especially the tourist product: guided walking tours. The potential referential factors are taken into account, namely the easily accessed tourist information. The particularities of the experience in terms of activity components or detail, the proper, the way of doing it and its meaning, are determinant in the sharing of the perceptive attributes and connotative meanings. The methodology allowed a quantitative and qualitative comparative appraisal of different individuals walking experience, a description, although simplified, of a shared ambience troughout similar walking experiences. In conclusion, this study, by agregating, clarifying and operacionalizing concepts from different backgrounds, enhanced the value of walking as an analysis and social space producer tool of the city.