Bibliografías temáticas / Advertising agencies – Employees

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Literatura académica sobre el tema "Advertising agencies – Employees"

Autor: Grafiati
Publicado: 26 de julio de 2024
Última modificación: 31 de julio de 2025

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Artículos de revistas sobre el tema "Advertising agencies – Employees"

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Afzal, Sara, Ayesha Noor, and Fozia Malik. "Analyzing the Effect of Psychological Capital Dimensions’ on Employee Innovative Behavior with Mediating Role of Work Engagement and Moderating role of Climate for Innovation in Advertising Agencies of Pakistan." Online Media and Society 3 (December 30, 2022): 186–201. https://doi.org/10.71016/oms/c4yf4r93.

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Aim of study: This study analyzes the impact of Psychological Capital Dimensions on Employee Innovative Behavior with Mediating Role of Work Engagement and Moderating role of Climate for Innovation in Advertising Agencies of Pakistan Research Methodology: Questionnaires were distributed to 250 employees working in advertising agencies total of N = (221) questionnaires were returned. Hayes macro models were used for regression analysis. Results: The results show that psychological capital affects the innovative behavior with mediation of work engagement. The results also depicted that innovativ
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Tunio, Muhammad Nawaz, Muhammad Abdullah, Naveeda K. Katper, and Naveed Iqbal Chaudhry. "Impact of Workaholics on Creativity: the mediating role of Negative Mood and moderating role of Supervisor Support." Sukkur IBA Journal of Management and Business 7, no. 2 (2020): 73–92. http://dx.doi.org/10.30537/sijmb.v7i2.578.

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Employees are an asset to their organization. The organizations need to provide the best management and supervisory support to their employees to ensure quality work. The current study is based on the workaholic nature of employees and their creative skills. It focuses on the employees of Advertising Agencies. Such organizations need personnel with creative skills and they should develop an environment for their employees to work in a better way and come up with extraordinary results. This study focuses on the impact of workaholics on the creativity of employees the mediating role of negative
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Kendrick, Alice, and Jami Fullerton. "Mentors and Minority Advertising Students: A Survey of the 2017 Most Promising Multicultural Student Class." Journal of Advertising Education 21, no. 2 (2017): 25–32. http://dx.doi.org/10.1177/109804821702100208.

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US advertising agencies have struggled to attract and retain ethnic and racial minority talent for decades, and the absence of professional mentors has been cited as an issue in job satisfaction among minority employees in the advertising industry. University advertising programs are recognized as an important pipeline of prospective minority hires, especially for agencies. This paper examines a group of minority advertising college seniors in terms of whether they currently have a professional mentor, as well as their career preferences and perceptions of advertising industry employment. The
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Ilijana, Petrovska, Tomovska-Misoska Ana, and Bojadziev Marjan. "Understanding Factors of Innovative Thinking in Advertising Agencies: Case of Macedonian, Slovenian and Serbian Advertising Agencies." AICEI Proceedings 7, no. 1 (2012): 331–45. https://doi.org/10.5281/zenodo.4502610.

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Increasing pressure for innovations is present in modern business, coping with financial crises, which places higher importance on creativity. Innovation is at the center of the Europe 2020 strategy for growth, and the European Council has recognized the need for urgent action in the field of innovation. And it is not just innovation in production, but especially innovative thinking seen as creativity, that is a priority for each company, institution or at a personal level. Creativity contributes towards higher competitiveness in the globalized market. This paper explores creativity as a fuel
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Majer, Marko. "Leaders' Perspective of Millennial Employees in the Central & Eastern European Advertising Industry." Journal of East European Management Studies 25, no. 1 (2020): 142–64. http://dx.doi.org/10.5771/0949-6181-2020-1-142.

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This study focuses on leaders’ perception of their Millennial employees in advertising agencies within Central and Eastern Europe. Millennials are popularly associated with laziness, entitlement and narcissism, which can seemingly manifest in undesired attitudes to work. A qualitative research, based on semi-structured interviews with leaders in advertising agencies provided rich data to confront the perceived stereotypes from their perspective. Young individuals in advertising are predominantly well-informed and ambitious, benefiting from their technological savvy as digital natives. In this
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Silva, Marcio, and Ligia Simonian. "How advertising and sustainability dialog in Pan-Amazonia: the perspective of advertising professionals in Peru and Brazil." Journal of Science Communication 15, no. 05 (2016): A01. http://dx.doi.org/10.22323/2.15050201.

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In this article it is investigated the relationship between advertising and sustainability by evaluating the perceptions of employees of advertising agencies in the Pan-Amazon region using pre-defined indicators. Seeking to identify the level of environmental practices adopted by advertising agencies toward the goal of building a sustainable society, it was interviewed advertising professionals about whether they saw themselves as contributing to changing consumer society towards a new society based on economic efficiency, social equality and ecological equilibrium. To answer these questions i
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Gaur, Shubhra P. "Kindling the Creative Potential." Vision: The Journal of Business Perspective 20, no. 4 (2016): 290–99. http://dx.doi.org/10.1177/0972262916668712.

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‘There’s a way to do it better—find it’—Thomas Edison In this competitive era, it becomes vital for organizations to be innovative in their businesses and employees of an organization play a crucial role towards this goal. Hence, it becomes pertinent for any organization to encourage employees to come up with creative ideas, strategies and solutions to sustain the business. The context of this study is advertising agencies which fall under the category of creative industry and employ creative people in all critical functions. The study aims to identify the personality traits, behavioural attri
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IONIȚĂ, Cristiana-Georgiana, Cristina LEOVARIDIS, and Gabriela POPESCU. "Use of Artificial Intelligence in Advertising Agencies: Opportunities and Challenges." Management Dynamics in the Knowledge Economy 13, no. 1 (2025): 38–51. https://doi.org/10.2478/mdke-2025-0003.

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Abstract This paper’s overall objective is to identify the opportunities, challenges, and effects of artificial intelligence in advertising agencies. The theoretical approach of the key concept of artificial intelligence - its definition, typologies and effects, is followed by a particularization of the term in the advertising sector, based on a synthetic review, through a secondary analysis of statistical data, of the main trends in the AI use in current Romanian and international advertising. Subsequently, the paper focuses on the applied approach, based on qualitative research carried out t
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Khan, Muhammad Arsalan, Omer Farooq Malik, and Asif Shahzad. "Social Undermining and Employee Creativity: The Mediating Role of Interpersonal Distrust and Knowledge Hiding." Behavioral Sciences 12, no. 2 (2022): 25. http://dx.doi.org/10.3390/bs12020025.

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This study aims to examine how social undermining restrains employee creativity. Specifically, an attempt is made to investigate the serial mediating role of interpersonal distrust and knowledge hiding in the relationship between social undermining and employee creativity. This study used purposive sampling to draw 309 employees from the advertising agencies of Pakistan. We used a time-lagged research design to collect the data on the measures at three different points in time. A self-administered questionnaire was used for the collection of data. We followed variance-based structural equation
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Melnykovych, O., O. Holik та K. Holik. "СОЦІАЛЬНА ВІДПОВІДАЛЬНІСТЬ КОМУНІКАЦІЙНИХ АГЕНЦІЙ ПІД ЧАС РОСІЙСЬКО-УКРАЇНСЬКОЇ ВІЙНИ". State and Regions. Series: Social Communications, № 3(59) (20 грудня 2024): 90. https://doi.org/10.32840/cpu2219-8741/2024.3(59).11.

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<p><strong><em>The purpose</em></strong><em> of the study is to characterize the features of the application of social responsibility toolkit of communication agencies during the Russian-Ukrainian war.</em></p><p><strong><em>Research methodology. </em></strong><em>During the development and systematization of the theoretical and methodological base on the implementation of social responsibility of communication agencies, the descriptive and systematic method was used for the detailed description of examples of
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Tesis sobre el tema "Advertising agencies – Employees"

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Rivers, Levon. "The impact of gamification on employee engagement in advertising agencies in South Africa." Diss., 2016. http://hdl.handle.net/2263/52304.

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Objective: This research project aimed to research the impact of gamification on employee engagement, using the context of advertising agencies in South Africa. Employee engagement is an increasingly important factor in workplace performance, and the use of gamification as a possible antecedent to increased employee engagement is a viable research topic. Methodology: Quantitative research via Internet questionnaires was done to determine employee engagement levels, and 211 responses were collected from employees of advertising agencies in South Africa. Statistical tests were done on the coll
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Libros sobre el tema "Advertising agencies – Employees"

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Pelletier, Jean François. Journal de la vie cachée. Éditions Lescop, 2002.

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Kenkyūjo, Tōkyō Toritsu Rōdō. Daisanji sangyō no rōmu kanri: Ryokōgyō, kōkokugyō ni okeru rōmu kanri to rōdōsha no ishiki. Tōkyō Toritsu Rōdō Kenkyūjo, 1987.

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Busfield, Timothy. Thirtysomething. Shout! Factory, 2009.

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Lang, Adèle. Confessions of a sociopathic social climber: The Katya Livingston chronicles. St. Martin's Press, 1998.

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Julie, Wright. Cross my heart: A novel. Covenant Communications, 2010.

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Ferris, Joshua. Then we came to the end. ISIS, 2008.

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Ferris, Joshua. Then we came to the end: A novel. Little, Brown and Co., 2007.

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Ferris, Joshua. Zo kwamen we aan het eind: Een roman. Nieuw Amsterdam, 2006.

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Ferris, Joshua. Then We Came to the End. Little, Brown and Company, 2007.

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Ferris, Joshua. Then we came to the end: A novel. Back Bay Books, 2008.

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Capítulos de libros sobre el tema "Advertising agencies – Employees"

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Moraru, Mădălina, and Romina Surugiu. "Hybrid Work Organisation and Well-Being Strategies in Advertising Agencies During the COVID-19 Pandemic." In Perspectives on Workplace Communication and Well-Being in Hybrid Work Environments. IGI Global, 2023. http://dx.doi.org/10.4018/978-1-6684-7353-5.ch010.

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The chapter focuses on how advertising agencies organised hybrid work and developed well-being strategies for employees during the pandemic timespan (2020-2022) in Romania. It starts with an overview of academic perspective on hybrid work organization in companies. Then it unfolds the issue of well-being and the features of work in advertising agencies (flexibility, creativity, innovation). The chapter also presents several transformations brought by the COVID-19 pandemic to work organization in Romania. The second part analyzes the findings of 14 semi-structured interviews with advertising pr
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Fernández-Cavia, José. "Playing With Words." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2025. https://doi.org/10.4018/979-8-3693-3799-8.ch001.

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Artificial Intelligence (AI) is a major driver of change in the advertising industry. Its impact has recently extended to the creative process within agencies through the implementation of Generative AI (GenAI) tools for producing images and texts. Advertising copywriters are beginning to incorporate GenAI tools into their daily work, but there are still few studies on how they use them. This research addresses this gap through an exploratory study of 20 questionnaires and in-depth interviews with professionals working in Spain. Results show that GenAI is currently viewed by copywriters as a c
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Dorin, Spoaller F. "Online Facial Symmetry and Achieving Success in a Digital Entrepreneurship World." In Advances in Business Strategy and Competitive Advantage. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-0953-0.ch012.

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The second most used page on a newly found website from which a client might buy an item is the ABOUT US page. Using real images of real employees has an overall positive effect on the outcome of that visit. However, it is not always as simple as that. Subtle differences in the content of the pictures may have more of an impact than previously thought. Online advertising has long been considered as a media where creativity is not needed, with the advertising agencies focusing on a few basic rules for displaying ads: call to action, numbers, colors, human figures or symbols and so on. The resul
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Messinger, Adam M. "How Can we Improve Nongovernmental Responses?" In LGBTQ Intimate Partner Violence. University of California Press, 2017. http://dx.doi.org/10.1525/california/9780520286054.003.0005.

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Chapters 5 and 6 shine a spotlight on the help-giving resources (HGRs) used by LGBTQ IPV victims, which can provide much-needed assistance in coping with and escaping abuse. This chapter focuses in particular on those HGRs that are not exclusively employees of or departments within governments: friends, family, neighbors, religious organizations, support groups, mental and medical healthcare providers, and IPV victim organizations (such as telephone hotlines, shelters, and multiservice IPV agencies). This chapter examines which of these HGR types are most likely to be sought out for help by LG
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Raghubansie, Antonius, and Chandrani A. Samaradivakara. "An Investigation of Advertising Agency Creative Managers' Perspectives on the Impact of Digital Threats and Opportunities." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-7192-7.ch020.

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UK advertising agency managers' perspectives on the impact of digital media (threats and opportunities) on their roles and models of managing are explored in this chapter. In the context of digital creative strategy, and the advertising industry specifically, there is far less published work, much of which has been in the context of larger, often global agencies rather than on independent SMEs. This interpretive research reviews the literature then employs semi-structured in-depth interviews with creative managers within a range of UK SME advertising agencies to analyse their views and respons
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LOZOVIĆ, Nenad, Tatjana MAMULA NIKOLIĆ, and Nenad PERIĆ. "Understanding Advertising Agencies in a Multistakeholder Knowledge Environment: Challenges and Importance." In Knowledge Management in Economy, Technology and Education. RITHA, 2023. http://dx.doi.org/10.57017/seritha.2024.km-ete.ch5.

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The chapter addresses the position of advertising agencies in integrated marketing communications (IMC) within a multistakeholder knowledge environment. Advertising agencies coordinate and integrate diverse knowledge from clients, consumers, media outlets, and internal teams to create cohesive marketing communication strategies. This involves navigating complex stakeholder expectations and market conditions. Through a historical overview and analysis of the evolution of relationship models, the essence of the problem in the agency-client relationship is pinpointed. The core issue lies in the l
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Madhvapaty, Havish, and Anupama Rajesh. "Experiential Marketing as a Tool for Emotional Brand Building." In Driving Customer Appeal Through the Use of Emotional Branding. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-2921-7.ch008.

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Experiential marketing offers an excellent vehicle for building relationships with customers. While emotional branding has been employed since a long time by marketers, evolving technologies and a growing appetite shown by customers for experiential connect has led to brands renewing their focus on experiential marketing. The authors discuss the experiential marketing ecosystem, detailing the various types of agencies and activities. The authors then present the Advertising Expenditure pie. In absence of an experiential component, the authors conducted their research to add the experiential co
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Madhvapaty, Havish, and Anupama Rajesh. "Experiential Marketing as a Tool for Emotional Brand Building." In Brand Culture and Identity. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-7116-2.ch033.

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Experiential marketing offers an excellent vehicle for building relationships with customers. While emotional branding has been employed since a long time by marketers, evolving technologies and a growing appetite shown by customers for experiential connect has led to brands renewing their focus on experiential marketing. The authors discuss the experiential marketing ecosystem, detailing the various types of agencies and activities. The authors then present the Advertising Expenditure pie. In absence of an experiential component, the authors conducted their research to add the experiential co
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Randers, Maria, Ricardo Fontes Correia, Dominyka Venciute, and Ruta Fontes. "Trust in Influencer Marketing." In The Role of Brands in an Era of Over-Information. IGI Global, 2023. http://dx.doi.org/10.4018/978-1-6684-8351-0.ch001.

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This study explores the factors that influence followers' trust in influencer marketing in the Baltic countries and provides practical recommendations for agencies and influencers. Through a comprehensive literature review, the study emphasizes the significance of influencer credibility, encompassing elements such as expertise, image congruence, branded content labeling, and the influencer-follower relationship. The research employs a mixed-methods approach, combining quantitative data collection through a survey targeting social media users and qualitative data collection through interviews w
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"Trendspotters." In Making Value. Duke University Press, 2024. http://dx.doi.org/10.1215/9781478059349-004.

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This chapter examines how trends in consumption can be harvested and codified as “values” by examining some of capitalism's agents. It explores the practices of trendspotting, carried out by people in advertising agencies and all sorts of consumer research companies that employ different methods, including ethnography, to learn more about consumers. These workers act as agents of capitalism in several ways: by making their clients' quantitative data more qualitative through ethnographic studies; by educating clients about their market(s); by ethnographizing consumers in order to improve their
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Actas de conferencias sobre el tema "Advertising agencies – Employees"

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Malyuga, Elena N., and Anna A. Khaperstkova. "GENDERED COMMUNICATION AND MANIPULATION: A COMPARATIVE ANALYSIS OF FEMALE SPEECH IN THE ADVERTISING INDUSTRY." In 10th SWS International Scientific Conferences on ART and HUMANITIES - ISCAH 2023. SGEM WORLD SCIENCE, 2023. http://dx.doi.org/10.35603/sws.iscah.2023/s15.13.

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This study aims to identify and assess the manipulative potential of language used in corporate culture through an analysis of female employees' speech in Canadian and British advertising agencies. By addressing this research gap, the study seeks to answer the question of how gender influences the use of manipulative strategies in advertising. To investigate this question, the study employs a comparative research design, complemented by a qualitative analysis of the findings. The research material includes business speeches, presentations, interviews, and articles featuring narratives produced
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Malyuga, Elena N., and Anna A. Khaperstkova. "GENDERED COMMUNICATION AND MANIPULATION: A COMPARATIVE ANALYSIS OF FEMALE SPEECH IN THE ADVERTISING INDUSTRY." In 10th SWS International Scientific Conferences on ART and HUMANITIES - ISCAH 2023. SGEM WORLD SCIENCE, 2023. http://dx.doi.org/10.35603/sws.iscah.2023/s11.13.

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This study aims to identify and assess the manipulative potential of language used in corporate culture through an analysis of female employees' speech in Canadian and British advertising agencies. By addressing this research gap, the study seeks to answer the question of how gender influences the use of manipulative strategies in advertising. To investigate this question, the study employs a comparative research design, complemented by a qualitative analysis of the findings. The research material includes business speeches, presentations, interviews, and articles featuring narratives produced
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Robinson Beachboard, Martine. "How Small Advertising Agencies Brand Themselves on the Web: A Pilot Study." In InSITE 2016: Informing Science + IT Education Conferences: Lithuania. Informing Science Institute, 2016. http://dx.doi.org/10.28945/3498.

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Marketing communication agencies are in the business of branding other companies. In the current media landscape, ad agencies need to demonstrate their communication expertise through the Internet including their homepages. This pilot study collected data and user impressions on the websites of 42 randomly selected small advertising agencies. Companies with 10 or fewer employees were of specific interest because of the limited resources they bring to the competitive process. We used content analysis to compare the studied sites with validated criteria for quality websites in seven categories.
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Moreeva, Elena, and Julia Shestun. ""COMMUNICATION MANAGEMENT" FOR EMPLOYEES OF PRESS-SERVICES OF STATE AND MUNICIPAL AUTHORITIES (CASE STUDY OF DISTANCE LEARNING ORGANIZATIONS)." In eLSE 2018. ADL Romania, 2018. http://dx.doi.org/10.12753/2066-026x-18-060.

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The article describes the experience of distance learning of specialists of the press-services of government bodies. Distance course "communication management" is aimed at training of press for the under-secretaries of state and municipal authorities, departments, agencies, district administrations and other structures. Despite the fact that professional activity in the field of public relations (including public sector) provides Federal State educational standard of higher education with respect to the "Advertising and public relations", for many practitioners in this area the most relevant i
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Yang, Yue, and Yuemiao Cao. "Relationship between Rewards and Employee Creativity in Advertising Agencies." In the 2019 2nd International Conference. ACM Press, 2019. http://dx.doi.org/10.1145/3354153.3354163.

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Yang, Yue, and Xinxin Ai. "An Empirical Study on Relationship between Rewards and Employee Creativity in Advertising Agencies." In ICIAI 2020: 2020 the 4th International Conference on Innovation in Artificial Intelligence. ACM, 2020. http://dx.doi.org/10.1145/3390557.3394323.

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Informes sobre el tema "Advertising agencies – Employees"

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Vaskivskyj, Yurij. STATE AND PROSPECTS OF THE DEVELOPMENT OF RUSSIAN-UKRAINIAN WAR: PERSONNEL ASPECT. Ivan Franko National University of Lviv, 2024. http://dx.doi.org/10.30970/vjo.2024.54-55.12144.

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The article analyzes the state of development of Ukrainian advertising in the conditions of the Russian-Ukrainian war. Studying the work of Ukrainian advertising agencies during the war is a unique experience of Ukrainian specialists during the war. The article emphasizes that Ukrainian advertising agencies have become an example for global corporations with their resilience and courage. The study of the place of Ukrainian advertising agencies in the world system made it possible to state that the domestic industry is developing in step with the world one. This was facilitated by the fact that
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