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Artículos de revistas sobre el tema "Advertising agencies – Employees – Fiction"

Autor: Grafiati

Publicado: 26 de julio de 2024

Última modificación: 31 de julio de 2025

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1

Tunio, Muhammad Nawaz, Muhammad Abdullah, Naveeda K. Katper, and Naveed Iqbal Chaudhry. "Impact of Workaholics on Creativity: the mediating role of Negative Mood and moderating role of Supervisor Support." Sukkur IBA Journal of Management and Business 7, no. 2 (2020): 73–92. http://dx.doi.org/10.30537/sijmb.v7i2.578.

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Employees are an asset to their organization. The organizations need to provide the best management and supervisory support to their employees to ensure quality work. The current study is based on the workaholic nature of employees and their creative skills. It focuses on the employees of Advertising Agencies. Such organizations need personnel with creative skills and they should develop an environment for their employees to work in a better way and come up with extraordinary results. This study focuses on the impact of workaholics on the creativity of employees the mediating role of negative

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Afzal, Sara, Ayesha Noor, and Fozia Malik. "Analyzing the Effect of Psychological Capital Dimensions’ on Employee Innovative Behavior with Mediating Role of Work Engagement and Moderating role of Climate for Innovation in Advertising Agencies of Pakistan." Online Media and Society 3 (December 30, 2022): 186–201. https://doi.org/10.71016/oms/c4yf4r93.

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Aim of study: This study analyzes the impact of Psychological Capital Dimensions on Employee Innovative Behavior with Mediating Role of Work Engagement and Moderating role of Climate for Innovation in Advertising Agencies of Pakistan Research Methodology: Questionnaires were distributed to 250 employees working in advertising agencies total of N = (221) questionnaires were returned. Hayes macro models were used for regression analysis. Results: The results show that psychological capital affects the innovative behavior with mediation of work engagement. The results also depicted that innovativ

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3

Ilijana, Petrovska, Tomovska-Misoska Ana, and Bojadziev Marjan. "Understanding Factors of Innovative Thinking in Advertising Agencies: Case of Macedonian, Slovenian and Serbian Advertising Agencies." AICEI Proceedings 7, no. 1 (2012): 331–45. https://doi.org/10.5281/zenodo.4502610.

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Increasing pressure for innovations is present in modern business, coping with financial crises, which places higher importance on creativity. Innovation is at the center of the Europe 2020 strategy for growth, and the European Council has recognized the need for urgent action in the field of innovation. And it is not just innovation in production, but especially innovative thinking seen as creativity, that is a priority for each company, institution or at a personal level. Creativity contributes towards higher competitiveness in the globalized market. This paper explores creativity as a fuel

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Kendrick, Alice, and Jami Fullerton. "Mentors and Minority Advertising Students: A Survey of the 2017 Most Promising Multicultural Student Class." Journal of Advertising Education 21, no. 2 (2017): 25–32. http://dx.doi.org/10.1177/109804821702100208.

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US advertising agencies have struggled to attract and retain ethnic and racial minority talent for decades, and the absence of professional mentors has been cited as an issue in job satisfaction among minority employees in the advertising industry. University advertising programs are recognized as an important pipeline of prospective minority hires, especially for agencies. This paper examines a group of minority advertising college seniors in terms of whether they currently have a professional mentor, as well as their career preferences and perceptions of advertising industry employment. The

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Majer, Marko. "Leaders' Perspective of Millennial Employees in the Central & Eastern European Advertising Industry." Journal of East European Management Studies 25, no. 1 (2020): 142–64. http://dx.doi.org/10.5771/0949-6181-2020-1-142.

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This study focuses on leaders’ perception of their Millennial employees in advertising agencies within Central and Eastern Europe. Millennials are popularly associated with laziness, entitlement and narcissism, which can seemingly manifest in undesired attitudes to work. A qualitative research, based on semi-structured interviews with leaders in advertising agencies provided rich data to confront the perceived stereotypes from their perspective. Young individuals in advertising are predominantly well-informed and ambitious, benefiting from their technological savvy as digital natives. In this

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Silva, Marcio, and Ligia Simonian. "How advertising and sustainability dialog in Pan-Amazonia: the perspective of advertising professionals in Peru and Brazil." Journal of Science Communication 15, no. 05 (2016): A01. http://dx.doi.org/10.22323/2.15050201.

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In this article it is investigated the relationship between advertising and sustainability by evaluating the perceptions of employees of advertising agencies in the Pan-Amazon region using pre-defined indicators. Seeking to identify the level of environmental practices adopted by advertising agencies toward the goal of building a sustainable society, it was interviewed advertising professionals about whether they saw themselves as contributing to changing consumer society towards a new society based on economic efficiency, social equality and ecological equilibrium. To answer these questions i

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Gaur, Shubhra P. "Kindling the Creative Potential." Vision: The Journal of Business Perspective 20, no. 4 (2016): 290–99. http://dx.doi.org/10.1177/0972262916668712.

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‘There’s a way to do it better—find it’—Thomas Edison In this competitive era, it becomes vital for organizations to be innovative in their businesses and employees of an organization play a crucial role towards this goal. Hence, it becomes pertinent for any organization to encourage employees to come up with creative ideas, strategies and solutions to sustain the business. The context of this study is advertising agencies which fall under the category of creative industry and employ creative people in all critical functions. The study aims to identify the personality traits, behavioural attri

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IONIȚĂ, Cristiana-Georgiana, Cristina LEOVARIDIS, and Gabriela POPESCU. "Use of Artificial Intelligence in Advertising Agencies: Opportunities and Challenges." Management Dynamics in the Knowledge Economy 13, no. 1 (2025): 38–51. https://doi.org/10.2478/mdke-2025-0003.

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Abstract This paper’s overall objective is to identify the opportunities, challenges, and effects of artificial intelligence in advertising agencies. The theoretical approach of the key concept of artificial intelligence - its definition, typologies and effects, is followed by a particularization of the term in the advertising sector, based on a synthetic review, through a secondary analysis of statistical data, of the main trends in the AI use in current Romanian and international advertising. Subsequently, the paper focuses on the applied approach, based on qualitative research carried out t

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Melnykovych, O., O. Holik та K. Holik. "СОЦІАЛЬНА ВІДПОВІДАЛЬНІСТЬ КОМУНІКАЦІЙНИХ АГЕНЦІЙ ПІД ЧАС РОСІЙСЬКО-УКРАЇНСЬКОЇ ВІЙНИ". State and Regions. Series: Social Communications, № 3(59) (20 грудня 2024): 90. https://doi.org/10.32840/cpu2219-8741/2024.3(59).11.

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<p><strong><em>The purpose</em></strong><em> of the study is to characterize the features of the application of social responsibility toolkit of communication agencies during the Russian-Ukrainian war.</em></p><p><strong><em>Research methodology. </em></strong><em>During the development and systematization of the theoretical and methodological base on the implementation of social responsibility of communication agencies, the descriptive and systematic method was used for the detailed description of examples of

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Noor, Ayesha. "Negative Workplace Gossips, Social Inclusion and Team Cohesion: Does Inclusive Leadership Reduces the Prevalence and Impact of Negative Workplace Gossip." Human Nature Journal of Social Sciences 5, no. 4 (2024): 157–64. https://doi.org/10.71016/hnjss/4ge4pg13.

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Aim of the Study: This study analyzes the impact of negative workplace gossips on social inclusion and team cohesion with the moderating role of inclusive leadership among the employees of advertising agencies of Pakistan. Methodology: Data was collected through self-reported questionnaire to ensure the confidentiality of the respondents. Questionnaires were distributed to 200 employees who are working in advertising agencies a total of 160 questionnaires were returned. Findings: the result shows that negative workplace gossips affect the team cohesion with the mediation of social inclusion. T

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Leovaridis, Cristina, and Diana Maria Cismaru. "Characteristics of organizational culture and climate in knowledge-intensive organisations." Romanian Journal of Communication and Public Relations 16, no. 2 (2016): 35. http://dx.doi.org/10.21018/rjcpr.2014.2.181.

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<p>The article focuses on organizational culture and climate in knowledge-intensive organizations, aiming to identify the specific values and features of climate for each sector.The sample of organizations included organizations from five sectors: higher education, banking and financial, research and development, IT and marketing-advertising. The qualitative design of research included near 80 in-depth interviews with employees and managers. The results showed that climate was based on various characteristics: human relations and friendship in small marketing-advertising agencies and IT

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Sheynina, Maryana A. "Key Aspects of Branding Project Management using audience data in a digital environment." Scientific notes of the Russian academy of entrepreneurship 19, no. 3 (2020): 159–74. http://dx.doi.org/10.24182/2073-6258-2020-19-3-159-174.

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The development of digital communication tools and promotion methods has changed the approaches to planning and implementing campaigns on the Internet. Campaigns using audience data are implemented with the par-ticipation of technology platforms and data providers. The author proposes an organizational and economic model for the interaction of all participants in the advertising market when implementing campaigns using audience data. The process of implementing online campaigns requires advertisers and agency employees to have new competencies and a deep understanding of the functions of all p

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Shagbanova, Khabiba Sadyrovna. "Role of fiction literature in formation of personality of a staff member of the Ministry of Internal Affairs of the Russian Federation." NB: Административное право и практика администрирования, no. 1 (January 2020): 31–41. http://dx.doi.org/10.7256/2306-9945.2020.1.33405.

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This article is dedicated to the influence of fiction literary works upon the moral, ethical and intellectual level of staff members, as well as increase of professionalism of the employees of law enforcement. It is noted that increase of professionalism is one of the multifaceted questions requiring integral approach in solution of the tasks of legal, ethical and psychological nature. Improvement of personal qualities of each employee is a determining factor of increasing efficiency and performance of the entire system of law enforcement agencies. It is claimed that personal development is th

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Khan, Muhammad Arsalan, Omer Farooq Malik, and Asif Shahzad. "Social Undermining and Employee Creativity: The Mediating Role of Interpersonal Distrust and Knowledge Hiding." Behavioral Sciences 12, no. 2 (2022): 25. http://dx.doi.org/10.3390/bs12020025.

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This study aims to examine how social undermining restrains employee creativity. Specifically, an attempt is made to investigate the serial mediating role of interpersonal distrust and knowledge hiding in the relationship between social undermining and employee creativity. This study used purposive sampling to draw 309 employees from the advertising agencies of Pakistan. We used a time-lagged research design to collect the data on the measures at three different points in time. A self-administered questionnaire was used for the collection of data. We followed variance-based structural equation

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Bulakh, Tetiana. "Native advertising and periodicals: touch points." Вісник Книжкової палати, no. 9 (September 24, 2020): 19–22. http://dx.doi.org/10.36273/2076-9555.2020.9(290).19-22.

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The article describes the essential characteristics, hallmarks and benefits of native advertising. It is noted that it is created by employees of editorial offices, not advertising agencies, which is why the format and style of presentation of the material does not differ from other publications of the resource and meets the expectations of the target audience. The conditions of its occurrence and the reasons for the increased attention of marketers to this type of advertising are now described. It is noted that this type of advertising does not irritate users, because it contains useful or in

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Khan, Muhammad Arsalan, and Omer Farooq Malik. "The Mediating - Moderating Model of Interpersonal Conflict and Knowledge Hiding: Evidence from Advertising Agencies." Global Regional Review VI, no. IV (2021): 40–49. http://dx.doi.org/10.31703/grr.2021(vi-iv).04.

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This research paper aimed to develop a framework to test the mediation of interpersonal distrust between interpersonal conflict and knowledge hiding. This study also intended to test the moderation of organizational-based psychological ownership between interpersonal distrust and knowledge hiding linkage. A two-wave design was utilized in this study for data collection with a one-month time interval between both waves. Using purposive sampling, 341 employees were drawn from advertising agencies located in Pakistan. Aself-reported survey was used for the collection of data. Results from varianc

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Podnar, Klement, and Urša Golob. "THE TWIN FOCI OF ORGANISATIONAL IDENTIFICATION AND THEIR RELEVANCE FOR COMMITMENT: A STUDY OF MARKETING COMMUNICATIONS INDUSTRY." Journal of Business Economics and Management 16, no. 1 (2014): 214–27. http://dx.doi.org/10.3846/16111699.2013.791636.

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The purpose of this paper is to distinguish the two foci of organisational identification and to explore relations among employees’ groups and corporate identification, perceived external prestige, and organisational commitment. Structural equation modelling was applied to data collected by questionnaire from a sample of 145 respondents employed in advertising agencies, to test the relationships between the researched concepts. Organisational identification comprises identification with the organisation both as a collective of individuals and as a social entity. Perceived external prestige aug

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Göttlichová, Marcela. "Social Advertising As A Socialization Factor Of The Contemporary Youth." West East Journal of Social Sciences 8, no. 1 (2019): 93–108. http://dx.doi.org/10.36739/wejss.2019.v8.i1.12.

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The study focuses on the growing problem of the contemporary society which we may observe in the increasing impact of the media, namely advertising, reflecting in the consumer behavior of the contemporary youth influencing their value systems, in continuity with a significant weakening of the role of primary socialization factors, i.e. families and schools. The study should not only reveal the power of the media affecting the young but also to answer the question of whether social advertising can become a significant socializing factor in the current postmodern society. To find the answer, an

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Gondowijoyo, Andy. "EVALUASI STRATEGI PERIKLANAN DAN PEMASARAN INTERAKTIF PADA FORWARD EVENT CREATOR." PERFORMA 2, no. 1 (2017): 96–105. https://doi.org/10.37715/jp.v2i1.442.

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Along with the development of creative industries in 2015-2016, especially in the field of bazaar, causing higher competition in Surabaya. Pop-up Market or commonly called “Bazaar” is one of the creative industries in Surabaya growing in 2015 - 2016. With the advent of Pop-up Market sizeable and successful as Basha Market On Market Go !, WTF Market, Kepo Market, Conquro Market, Hype Market, HIVE Market, Market of the day, Rascal Market and many bazaar in Surabaya, make many agencies to take business opportunities by creating a new bazaar. This requires creative industries to choose and impleme

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Holik, O., та D. Fayvishenko. "КРЕАТИВНІ ПРИЙОМИ ФОРМУВАННЯ РЕКЛАМНОГО ТЕКСТУ В КОНТЕКСТІ РАЦІОНАЛЬНОГО ТИПУ РЕКЛАМНОЇ СТРАТЕГІЇ". State and Regions. Series: Social Communications, № 1(57) (9 травня 2024): 96. http://dx.doi.org/10.32840/cpu2219-8741/2024.1(57).12.

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<p><strong><em>The purpose</em></strong><em> of the study is to characterize the features of creative methods of text construction in advertising discourse, which is based on the implementation of a rational type of advertising strategy.</em></p><p><strong><em>Research methodology</em></strong><em>. During the development and systematization of the theoretical and methodological base on the implementation of advertising strategies, creative techniques and methods of building an advertising text, descriptive, sy

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Wijaya, William, Laura Lahindah, and Henry Henry. "ANALISIS PERENCANAAN STRATEGI PADA PT IDEA IMAJI PERSADA DALAM MENINGKATKAN KEUNGGULAN KOMPETITIF." Bina Ekonomi 24, no. 1 (2021): 87–97. http://dx.doi.org/10.26593/be.v24i1.5142.87-97.

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The advertising industry is an industry that has experienced a significant increase due to the shift in this industry to a digital-based business model. The role of digital agencies is very important, because most companies market their products digitally. This condition causes many digital agencies to emerge that are trying to meet market demand, causing the digital agency business to be faced with increasingly fierce competition. Strategic planning is a systematic process agreed by the organization and builds engagement among key stakeholders about priorities for its mission and responsivene

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Meehan, Amy, Renee Shield, Joan Brazier, Emily Gadbois, and Caroline Madrigal. "Strategies to Maintain Skilled Nursing Facility Staffing during COVID: Administrator Perspectives." Innovation in Aging 5, Supplement_1 (2021): 1047. http://dx.doi.org/10.1093/geroni/igab046.3738.

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Abstract As COVID-19 has resulted in a skilled nursing facility (SNF) staffing crisis, administrators attempt to maintain adequate staffing and stem decreasing patient census levels. We conducted four repeated interviews to date (n=130) at 3-month intervals with administrators from 40 SNFs in eight diverse healthcare markets across the United States. We used thematic analysis to examine their perspectives over time, including the perceived impact on staffing. Results include: 1) the impact of COVID-19 on staffing levels, and 2) strategies used in response to this crisis. Staffing levels have d

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Aulia, Anis Fitri. "ANALISIS PELAKSANAAN REKRUTMEN DAN SELEKSI CALON KARYAWAN BARU DI RSIA KENDANGSARI MERR SURABAYA." Medical Technology and Public Health Journal 3, no. 2 (2019): 107–19. http://dx.doi.org/10.33086/mtphj.v3i2.690.

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Recruitment and selection are the most important part in the formation of quality human resources. The effectiveness of recruitment and selection will determine the success of employee performance in the future. The aim of this study was to learn the implementation of recruitment and selection of prospective employees at RSIA Kendangsari Merr Surabaya. The method of this study is observational by using qualitative data in the form of primary data and secondary data. The results of this study found that the recruitment method in RSIA Kendangsari Merr consists of promotion, rotation, job posting

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Chimakurthi, Venkata Naga Satya Surendra. "Digital Asset Management in the Communication of Product Promotional Activities." Asian Business Review 10, no. 3 (2020): 177–86. http://dx.doi.org/10.18034/abr.v10i3.587.

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Digital asset management (DAM) is utilized in various scenarios and for a variety of technological goals. This study investigates the implications of digital asset management systems on product promotion, advertising, and marketing, as this is a new application area for the technology in question. When it comes to handling electronic content, digital asset management (DAM) is utilized in various scenarios for a variety of technological goals. A conceptual framework for describing promotional processes in the worlds of information technology and promotional communication logistics is presented

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Dzahmisheva, I. S. "Consumers as a marketing tool for the development of tourist activities." Proceedings of the Voronezh State University of Engineering Technologies 82, no. 3 (2020): 296–301. http://dx.doi.org/10.20914/2310-1202-2020-3-296-301.

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The article explores the features of the behavioral nature of consumers of tourism services, allowing to ensure the economic development of tourism companies based on the implementation of the basic principle of marketing - customer orientation. The competitiveness of a travel company is significantly affected not only by natural, climatic, economic, political, environmental, but also social factors. In order to study consumer preferences in the market of travel services, a questionnaire was developed and a survey of consumers (customers) in the amount of 100 people was conducted. The survey w

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Afanasiev, Illia, and Nataliia Varhich. "RESEARCH WORK OF THE LECTURERS AT THE DEPARTMENT OF ADVERTISING AND PUBLIC RELATIONS OF THE INSTITUTE OF JOURNALISM AT BORYS GRINCHENKO KYIV UNIVERSITY DURING FIVE YEARS." Integrated communications, no. 2 (2021): 51–58. http://dx.doi.org/10.28925/2524-2644.2021.2-12.7.

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The article analyses the research activities of the Department of Advertising and Public Relations of the Institute of Journalism at Borys Grinchenko Kyiv University in the period from 2017 to 2021. Academic researchers are not just included to the activities of modern universities, but are prioritised, because this kind of activity significantly affects the position of university in prestigious rankings, whereas ratings are among of the arguments in favor of the entrant’s decision to choose a university for further study. During the period from 2017 to 2021, the Ministry of Education and Scie

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Anwuri, Patience Nwokaego, and Blessing Chinenye Odor. "E-MARKETING OF CULTURAL FESTIVAL AND TOURISM DEVELOPMENT IN CROSS RIVER STATE, NIGERIA." GPH-International Journal of Business Management 04, no. 12 (2021): 65–72. https://doi.org/10.5281/zenodo.6787905.

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The study determined the relationship between e-marketing of cultural festivals and tourism development in Cross River State, Nigeria.  Two objectives and two hypotheses were formulated to guide the study. Co relational research design was adopted and questionnaires were administered to employees at the State Ministry of Culture and Tourism. Descriptive statistics and linear regression analysis were utilized for statistical analyses.  The findings showed that there is a significant relationship between e-marketing of cultural festivals and tourism product development and revenue gene

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Panjaitan, Arip Ambulan, and Charlyna S. Purba. "Implementation of Regulation Sintang District Number 2th 2016 Concerning the Area Without Cigarettes." International Journal of Multi Discipline Science (IJ-MDS) 1, no. 2 (2018): 111. http://dx.doi.org/10.26737/ij-mds.v1i1.427.

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<p><em>The area is free from tobacco smoke is one of the effective and inexpensive way to protect the public from the dangers of secondhand smoke. Sintang has had local regulation no smoking but in reality it can not degrade the active smoker. This study aims to determine the extent of Sintang District Regulation 2</em><em><sup>th</sup></em><em> 2016 has been implemented and the principle of the application of no smoking policy in Sintang. This study was conducted a qualitative study with approach explanatory research. Data collection was conduct

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Safonov, Yurii, Svitlana Gutkevych, and Lina Shenderivska. "PECULIARITIES OF MANAGEMENT OF ENTERPRISES IN THE PRINTING INDUSTRY." Baltic Journal of Economic Studies 8, no. 3 (2022): 174–84. http://dx.doi.org/10.30525/2256-0742/2022-8-3-174-184.

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The aim of the study is to analyze the features of management of printing enterprises, to give recommendations for business development. The significance of the printing industry in the publishing and printing complex for the formation of the intellectual capital of the nation, the development of a democratic humane and progressive society is substantiated. The factors determining the spread of small business in printing were revealed. They are related to the peculiarities of the consumer market, which requires a wide geography of supplies and personalized orders; to the development of scienti

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Doddy Pramana, Putu, Ni Made Oka Karini, and I. Putu Sudana. "STRATEGI PEMASARAN PAKET WISATA PADA PT. CAHAYA TEDUNG ABADI HOLIDAY DENPASAR." Jurnal IPTA 2, no. 2 (2014): 24. http://dx.doi.org/10.24843/ipta.2014.v02.i02.p05.

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   PT. Cahaya Tedung Abadi Holiday is a business that handles tour ticket sales, travel documents, tour guide services, hotel reservation and sales of tour packages. To anticipate the traveler visits that always fluctuated and competition with other travel agency, need to be design tour package marketing strategy. So PT. Cahaya Tedung Abadi Holiday can optimize the strength, opportunities, and minimize the weaknesses and threats. The goal is to find alternative are strategies and programs that can be implemented by PT. Cahaya Tedung Abadi Holiday in selling tour package. Data

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Tulel, Cherop Patricia, Beatrice Ombaka, and Ann Kariuki. "The Effects of Destination Marketing on Tourism Performance in West Pokot County." Africa Journal of Technical and Vocational Education and Training 5, no. 1 (2020): 96–108. https://doi.org/10.69641/afritvet.2020.51107.

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Tourism is an ever-growing service industry with great development potential. It has become one of the most important drivers of socio-economic development worldwide and has attracted interest for research. Many nations rely on tourism industry as a key source for foreign exchange, private sector growth, infrastructure development, and poverty alleviation in terms of employment opportunities and improvement of the welfare of the people in tourist destinations. According to United Nation World Tourism Organization, development agencies and policymakers are increasingly advocating tourism as an

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Kodatska, N., O. Oblasova, and O. Tsvietaieva. "Mass Communication in Foreign Economic Activity: Content and Structure." State and Regions. Series: Social Communications, no. 1(57) (May 9, 2024): 145. http://dx.doi.org/10.32840/cpu2219-8741/2024.1(57).17.

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<p><strong><em>Purpose. </em></strong><em>To analyze the content and structure of mass communication in the sphere of foreign economic activity as a process of open transmission of messages, the subject of which is any aspect of foreign economic activity, and to develop on this ground the basic directions for training specialists in mass communication, in particular in the sphere of foreign economic activity.</em></p><p><strong><em>Research methodology. </em></strong><em>The structural-functional analysis metho

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Krupenna, Inga, and Yaroslav Krupennyi. "UPDATING THE MARKETING COMPONENT OF STRATEGIC DEVELOPMENT OF HOSPITALITY INDUSTRY ESTABLISHMENTS." Proceedings of Scientific Works of Cherkasy State Technological University Series Economic Sciences 26, no. 74(1) (2025): 101–11. https://doi.org/10.24025/2306-4420.1(74).2025.326289.

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The article is devoted to the analysis of modern directions of updating the marketing component of the strategic development of hospitality industry establishments. The growth of the global hospitality industry is due to changes in consumer behavior, who are increasingly focused on a unique, personalized experience, and not only on comfortable living conditions. Among the development factors, the growth of the related market of tourist impressions is also noted, which stimulates hotel chains to transform their value propositions. The purpose of the article is to identify modern directions of u

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Suprapto, Yetti Lutiyan, Amin Wibowo, and Harsono Harsono. "Intra-firm causal ambiguity on cross-functional project team’s performance." International Journal of Managing Projects in Business 11, no. 4 (2018): 901–12. http://dx.doi.org/10.1108/ijmpb-09-2017-0109.

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Purpose The purpose of this paper is to examine the negative effect of intra-firm causal ambiguity on the project team’s performance—efficiency and effectiveness, and also examine the moderating role of openness and the integrative capabilities. Design/methodology/approach The population in this study is teams that come from a variety of companies which work with cross-functional teams or matrices, such as advertising agencies, recreational or amusement parks, television companies, production houses, radio stations, private education providers, manufacturing enterprises and IT companies. The s

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Hall, Stephanie Jane. "'Quick Reads' May Promote Literacy without Stigma: Findings from Eight UK Public Libraries." Evidence Based Library and Information Practice 1, no. 2 (2006): 36. http://dx.doi.org/10.18438/b8d59m.

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A review of:  McLoughlin, Carla, and Anne Morris. "UK Public Libraries: Roles in Adult Literacy Provision." Journal of Librarianship and Information Science 36.1 (March 2004): 37-46.  Objective – To examine the role of public libraries in the provision of adult literacy services, with a detailed look at both the successes and concerns of the libraries under study; to provide recommendations for best practice in establishing or reviewing adult literacy services.  Design – A series of case studies using written reports and semi-structured interviews. &#x

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36

Synnott, Kevin. "Advertising Agencies' Requirements for Entry Level Employees." SSRN Electronic Journal, 2016. http://dx.doi.org/10.2139/ssrn.2888843.

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Sologubas, Simas. "Management and Leadership in Advertising Agencies In Siauliai Region." Laisvalaikio tyrimai 1, no. 13 (2019). http://dx.doi.org/10.33607/elt.v1i13.791.

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One can notice intense changes in modern advertising services’ market. Under the conditions of rapid technological changes, violent competition, and increased significance of human capital, advertising agencies face difficulties in covering and retaining the desirable position in the market. Advertising agencies have to react to factors of economic, social, technological environment and to stimulate the employment of human capital, managerial education. Managerial education should cover the development of leadership. It means that managers should educate themselves as leaders. It is a relevant

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38

Števčat Szabóová, Veronika. "Crisis communication in the creative industry: Specifics of B2B and B2C communication of advertising agencies." Media & Marketing Identity, 2023, 385–95. http://dx.doi.org/10.34135/mmidentity-2023-39.

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The article discusses the specifics of crisis communication in the creative industry, more particularly in the communication of advertising and creative marketing agencies on the Slovak market. The main focus is on the business-to-business (B2B) and business-to-customer (B2C) communication of advertising agencies. The content and the findings of the article are related to the author’s previous articles (Szabóová & Spálová, 2019; Szabóová, 2019) in which the author defines how creative employees or rather employees in advertising agencies perceive the crisis, maps the level and nature of th

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39

Tackett, Teresa. "Measuring Gen Z Attitudes toward Corporate Social Advocacy in Advertising: #CommitToChange Campaign." Advertising & Society Quarterly 25, no. 4 (2024). https://doi.org/10.1353/asr.2024.a950003.

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Abstract: This study explores how advertising agencies’ corporate social advocacy (CSA) efforts impact emerging professionals’ expectations when transitioning into entry-level careers. It surveyed 373 undergraduate advertising, public relations, media, and journalism students (i.e., emerging professionals) at a large southeastern university. The research focuses on symmetrical internal communication practices in agencies moderated by leadership authenticity to foster positive employee-organization relationships (EOR). Findings suggest that emerging professionals anticipating organizations to p

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40

Kumar, Rahul, and Dr Bhuvana. "Advertisement System Cloud Based." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 06, no. 03 (2022). http://dx.doi.org/10.55041/ijsrem12049.

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The Advertising System Project is a complete online solution for advertisers who want to advertise their products on online media or websites. This project is developed for users who want to manage their online advertising from one place. This website is useful for employees and managers of advertising agencies to manage ads and view reports. This system provides a complete service for advertisers to present their products and services to the online marketplace. The advertising system will give the solution to all the problems related to online marketing. In this system, the user can create ad

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41

Ayed, Nesreen Tayseer, Abdallah Q. Bataineh, and Mohammed Idris. "The effect of psychological capital on team performance: The moderating role of leadership behavior in advertising agencies in Amman City." Management Science Letters, 2021, 1573–82. http://dx.doi.org/10.5267/j.msl.2020.12.015.

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This research aimed at identifying the impact of psychological capital dimensions (self-efficacy, hope, optimism and resilience) on team performance at advertising agencies operating in Amman city. Moreover, the study examines the moderating role of leadership behavior on the relationship between the psychological capital and team performance. The researchers rely on descriptive and analytical approach, where the research population consists of all employees working in thirteen advertising agencies operating in Amman city. Convenience sampling technique was applied to distribute (250) question

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42

Udasi, Dr. Diya. "INNOVATIVE WORK BEHAVIOUR AS A CATALYST FOR EMPLOYEE HAPPINESS AT WORK AND EMPLOYEE ENGAGEMENT IN THE MEDIA AND ADVERTISING SECTOR." Stochastic Modeling & Applications 25, no. 3 (2022). https://doi.org/10.5281/zenodo.12779576.

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This study explores the relationship between innovative work behavior (IWB) and employee outcomes, specifically focusing on employee happiness and engagement in marketing and advertising companies in Mumbai. 182 responses through questionnaire were collected from employees working with five marketing and advertising agencies in Mumbai. The findings in this study indicate that there is positive effect of innovative work behaviour on employee happiness. Also, there is a positive influence of innovative work behaviour on employee engagement. Drawing on a synthesis of existing literature and empir

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43

Bilal, Atif, Wisal Ahmad, Muhammad Farooq Jan, Ragif Huseynov, and Henrietta Nagy. "How Women’s Transformational Leadership Induces Employees’ Innovative Behaviour Through Trust and Connectivity: A Sequential Mediation Model." Global Business Review, January 22, 2021, 097215092098276. http://dx.doi.org/10.1177/0972150920982760.

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A number of women are leading a variety of organizations in Pakistan. The available research on the effectiveness of women’s leadership is not so clear, and there have been mixed findings across different contexts. The present research attempts to view women’s transformational leadership as a source of employees’ trust and connectivity that leads to innovative behaviour of employees in women-led organizations of Pakistan. The study also investigates the simple as well as sequential mediation of trust and connectivity in the relationship between women’s transformational leadership and employees

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"The Effect of Firm-Created Marketing Communication and User-Created Marketing Communication on Consumer-Based Brand Equity." International Journal of Business and Applied Social Science, March 28, 2025, 9–22. https://doi.org/10.33642/ijbass.v11n3p2.

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Purpose: This research investigates the effects of firm-created marketing communication (social media advertising, sales promotion, and interactive marketing) and user-created marketing communication (social media word-of-mouth) on consumer-based brand equity, focusing on the mediation role of product development in Egypt. Design/Methodology: A quantitative approach was employed, gathering data through questionnaires distributed to employees and managers in marketing agencies across Egypt. The sample comprised 479 employees and managers of marketing agencies in Egypt selected using non-random

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45

Westover, Jonathan. "How to Collaborate Without Burning Out." Human Capital Leadership Review 12, no. 1 (2024). http://dx.doi.org/10.70175/hclreview.2020.12.1.8.

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Abstract: This article examines the challenge of collaboration burnout in the modern workplace and provides recommendations for leaders to facilitate productive collaboration without overwhelming employees. Drawing on research and the author's experience as an organizational consultant, key drivers of burnout are identified as excessive and inefficient meetings, unclear collaboration expectations, and poor work-life integration. Five practical recommendations are outlined for leaders to mitigate these risks, including establishing clear collaboration guidelines, fostering an efficiency culture

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Zulfiqar, Salman, Zoia Khan, and Chunhui Huo. "Uncovering the effect of responsible leadership on employee creative behaviour: from the perspective of knowledge-based pathway." Kybernetes, August 9, 2022. http://dx.doi.org/10.1108/k-03-2022-0447.

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PurposeThe study aims to explore ‘motivational climate', which designs the recurring patterns associated with employees' attitudes, behaviour, and feelings. If organizations successfully adopt a motivational climate, such climate influences the performance and behavior of employees to a great extent. Responsible leadership plays a constructive role in injecting a motivational climate in an organization to ensure information flow. In a motivational climate, top management or leaders reward their employees for individual progress, improvement and mastery. Knowledge sharing is supported in a mast

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47

Vysochan, Oleh, Taras Vasylyshyn, Olha Vysochan, Tetiana Voskresenska, Vasyl Hyk, and Olena Tyvonchuk. "Management Change in Digital Marketing Companies: Key Drivers and Scenarios for Resilient Development." TEM Journal, May 27, 2025, 1223–33. https://doi.org/10.18421/tem142-23.

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One of the modern trends in the field of strategic management of digital marketing companies is a focus on resilience, that is, the ability of the organization in general and its individual employees to cope with adversity, returning to normal work parameters. In the scientific literature, this characteristic is considered from the point of view of managing the strengths of the company's personnel, the adaptability of business models, and the development of resilient supply chains. To solve the tasks regarding the effective management of resilience, the work uses a specialized method of scenar

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48

Rohmanue, Abdul, and Erik S. Jacobi. "The influence of marketing communications agencies on activist brands’ moral competency development and ability to engage in authentic brand activism: Wieden+Kennedy ‘Just Does It’." Journal of Brand Management, August 17, 2023. http://dx.doi.org/10.1057/s41262-023-00340-x.

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AbstractTo compel people to bring about social change, activist brands must develop moral competency to ensure that they are perceived as authentic. However, there is limited research on the processes underpinning brands’ moral competency development. Furthermore, prior research on authentic brand activism has largely conceived of brands as singular entities as opposed to networks of diverse actors. Consequently, little is known about how inter-organisational collaborations influence brands’ moral competency development and ability to engage in authentic activism. We address this gap by presen

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Zhovtyak, Hanna. "BUILDING EMPLOYER BRANDING IN THE LABOR MARKET." Eastern Europe: economy, business and management, no. 3(30) (2021). http://dx.doi.org/10.32782/easterneurope.30-12.

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The article notes that today the concept of «employer brand» has become firmly entrenched in the professional vocabulary of many HR professionals. Moreover, not only foreign but also domestic companies have begun to develop programs to form a positive brand of the employer. This function of personnel management specialists has occupied an important place along with other personnel functions. The concept of brand as a set of all human experience, his perception of a thing, product, company is defined. Brands exist in the minds of either specific people or society as a whole. It is established t

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50

Kanevska, Irina. "FORMATION OF A MANAGEMENT SYSTEM MARKETING OF EDUCATIONAL SERVICES." Odessa National University Herald. Economy 26, no. 1(86) (2021). http://dx.doi.org/10.32782/2304-0920/1-86-4.

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Scientificapproachestothe definition of "marketing of educational services" are studied. It is determined that the marketing of educational services as a promising area should be used for the development of educational institutions and meet the needs of: individuals; educational institution; organizations, enterprises; society; states. It turns out that the leading factor in marketing is consumer orientation. It is proved that to meet the requirements of consumers it is necessary to: constantly study the challenges of the market and the educational needs of consumers; forecast demand and manag

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