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Literatura académica sobre el tema "Advertising – Libraries"

Autor: Grafiati

Publicado: 4 de junio de 2021

Última modificación: 1 de febrero de 2022

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Artículos de revistas sobre el tema "Advertising – Libraries"

Mammadova, K. A. "Advertising activities of research libraries in the period of pandemic". Proceedings of SPSTL SB RAS, n.º 2 (15 de julio de 2021): 82–90. http://dx.doi.org/10.20913/2618-7575-2021-2-82-90.

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The article examines the advertising activities of scientific libraries during the pandemic period, including the role and importance of advertising in the process of promoting library and information services and products. The author notes that advertising allows to reach a wider audience in a short time, to increase the efficiency and quality of the service process and to ensure the stability of the library position in the society.Advertising can create a stable information demand for definit library and information services and products. The article also touches questions of SMM (Social Media Marketing) usage in libraries.It is emphasized that SMM is a solution for marketing issues of the library through social networks. Its main purpose is to provide the profile audience with information about the library’s services and products in the form of feedback, communication with the user and exchange of their views, as well as to encourage them to use the library resources as a whole. The advantage of using SMM instruments is the possibility to attract more users. The author also studied the activities of one of the largest Azerbaijani libraries during the pandemic and came to the conclusion that in the current situation on the information market, the leader-ship of publishing and bookselling enterprises with advertizing services and products is obvious. In this connection such coordination of libraries with these enterprises can support and maintain the position of the library in the society.

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Bulakhova, Halyna. "Media Marketing in Advertising Activities of Libraries". Naukovì pracì Nacìonalʹnoï bìblìoteki Ukraïni ìmenì V Ì Vernadsʹkogo, n.º 50 (1 de abril de 2019): 509–17. http://dx.doi.org/10.15407/np.50.509.

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Gilbert, Stacy y Alyson Vaaler. "Comparing Advertising Agencies’ Resources to Academic Libraries’ Collections". Behavioral & Social Sciences Librarian 36, n.º 2 (3 de abril de 2017): 50–82. http://dx.doi.org/10.1080/01639269.2017.1536689.

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Kaba, Abdoulaye. "Online library job advertisement in United Arab Emirates: a content analysis of online sources". Library Management 38, n.º 2/3 (14 de marzo de 2017): 131–41. http://dx.doi.org/10.1108/lm-07-2016-0058.

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Purpose The purpose of this paper is to investigate and analyze library jobs advertised by higher education institutions, newspapers and job market sites in United Arab Emirates (UAE). Design/methodology/approach The paper uses summative content analysis approach for data collection, data analysis, evaluation and assessment. It reports about the accuracy of advertisements, job titles, job categories, locations and types of libraries. Findings Higher education institutions demonstrate the highest accuracy level in advertising library jobs. Librarian emerged to be the highest advertised title by the sources. e-library executive, principal-publications and library, and primary librarian found to be the new titles in the market. The paper also found inconsistencies and lack of uniformities among the sources in using job categories to advertise library jobs. In fact, none of them used the term “library” in any category. Academic libraries recorded the highest advertised jobs compared to other types of libraries. Research limitations/implications The paper is based on library jobs advertised on the websites. Websites are only one source of library job advertisement. Practical implications The paper provides important information for librarians looking for library jobs in the Middle East as well as for library managers and decision makers who wish to recruit library professionals. Originality/value The paper represents one of the few studies conducted on library job marketing in UAE. Findings of the study may contribute to the improvement of library job marketing not only in UAE but also in the other gulf countries.

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Meshalkina, Yulia V. "The Organization and Development of Library Marketing Service". Bibliotekovedenie [Russian Journal of Library Science], n.º 5 (19 de octubre de 2010): 30–36. http://dx.doi.org/10.25281/0869-608x-2010-0-5-30-36.

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The article deals with the problem of marketing use in the practice of modern Russian libraries. The main factors responsible for the relevance of putting marketing instruments into library practice are defined. The model of a centralized marketing service of Moscow libraries, which provides monitoring information, social communication and leisure needs of the Muscovites, the development of differentiated products and services of library activities, advertising and promoting them to the user is represented in the article.

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Rykhtorova, Anna E. "Analyzing and Building an Advertising Image of the Library through User Interviews". Bibliotekovedenie [Russian Journal of Library Science] 69, n.º 6 (8 de febrero de 2021): 655–67. http://dx.doi.org/10.25281/0869-608x-2020-69-6-655-667.

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Over the past decades, advertising for the library has become a mandatory part of the activity, but the approach to its creation is largely based on accepted stereotypes that express the most common ideas about the properties of such a complex phenomenon as the target audience of the library. Advertising can be expressed through an advertising image that contains not only objective but also subjective information; it uses associations, metaphors, emotions, visualization of something that has a generalizing character, i. e. a layer of implicit information is added to the exact data and read automatically. One of the problems of creating an advertising image may be that there are contradictions between the perception of the person who creates an advertising based on a stereotype and its recipient. The article reflects the experience of the State Public Scientific Technological Library of the Siberian Branch of the Russian Academy of Sciences (SPSTL SB RAS) in the study of two groups — “Event visitors” and “Readers”. The study involved 326 people (254 visitors to mass events and 72 readers of the SPSTL SB RAS). The author tested the method of semi-formalized interview to get relevant information for better understanding the audience’s motivation and desires. It is assumed to use pre-made plan with a list of mandatory questions, while using general wording and their variations, “close to the text”, and observing the general logic in their sequence.The author analyses the data on distribution of users in both groups (“Event visitors” and “Readers”) by the age categories and employment areas; frequency of library visits; frequency of references to forms of work that are called in demand and found interesting in both groups; frequency of references to preferred information channels. The article presents the main positions for creating an advertising image of the library. The author shows the expediency of using the semi-formalized interview method to adjust the advertising image of the library and the campaign to promote events, resources and services based on it, both for individual groups and for several segments in parallel, if the library’s event or service does not have a specific addressee. The article reveals the method of work that can be applied in the analysis of the advertising image for other libraries.

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Sekretov, S. S. "A survey on the most in-demand books in Moscow libraries". Voprosy literatury, n.º 4 (22 de agosto de 2019): 75–83. http://dx.doi.org/10.31425/0042-8795-2019-4-75-83.

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The article presents a survey of readers’ demand for books and periodicals conducted in Moscow libraries in 2018, which analyzes readers’ tastes and preferences. The most in-demand serious fiction writers include E. Vodolazkin, A. Ivanov, Z. Prilepin, A. Rubanov, D. Rubina and G. Yakhina. The author enumerates the reasons for a particular writer, book or journal to keep their top position in the readers’ ratings over a long period of time. Also described are writers’ advertising strategies, as well as the influence of television and screen adaptations on readers’ demand for new books. Noviy Mirhas long established itself as the main thick literary journal. The article also raises the issue of dwindling circulation of literary journals, and offers advice to writers, editors, publishers and librarians about promoting their products. As a separate topic, the article examines a growing demand for translated literature (published, among others, in Inostrannaya Literatura), as well as for children’s books.

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Panuntun, Galih y Margareta Aulia Rachman. "Bibliobattle sebagai strategi promosi: studi kasus di Perpustakaan Kementerian Sosial Republik Indonesia". Berkala Ilmu Perpustakaan dan Informasi 15, n.º 1 (22 de mayo de 2019): 21. http://dx.doi.org/10.22146/bip.34628.

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Introduction. This study discusses about Bibliobattle as a promotion strategy conducted by the Library of the Ministry of Social Affairs of the Republic of Indonesia. Bibliobattle is a unique activity because it has a book-like shape but is packed in game form. Research on library promotion using Bibliobattle in a special library of ministries has never been done.Data Collection Method. The research approach used is qualitative with case study method. The data collection method used is by observation, interview and document study. The research informants were chosen based on purposive sampling method where there were criteria in the selection.Analysis Data. Data were analyzed by data reduction, interpretation, analyzed and conducted withdrawal conclusion.Result and Discussions. The promotion strategy using Bibliobattle on its implementation focuses on promotion through public relations. In addition, to promote Bibliobattle's activities, librarians focus on promotional tools of advertising, personal selling, and direct and digital marketing.Conclutions. The results of this study show that promotional strategies using Bibliobattle in fact not only promote the existence of libraries, but the library's own collection. During this time the focus of promotional activities in the special library is still limited to the promotion of the library unit.

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Archer, Bernadette. "Tools of the trade: cataloguing trade literature". Art Libraries Journal 26, n.º 2 (2001): 25–28. http://dx.doi.org/10.1017/s0307472200012165.

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Trade literature can be used as primary source material for the study of subjects ranging from business history to the history of advertising. Historical collections of trade literature exist in museum, academic and special libraries in the UK and in the United States. Collections of current trade literature are also being developed as important resources for users by an increasing number of academic libraries supporting design- or construction-related courses. Many such collections however remain uncatalogued, or only appear in in-house manual catalogues and are therefore largely inaccessible. This ephemeral material appears in a wide variety of formats and media, and can present particular difficulties in terms of organisation and documentation. The ARLIS/UK & Ireland Cataloguing and Classification Committee is currently working on guidelines to help libraries address these problems and encourage the online cataloguing of trade literature collections.

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Goldberg, Susan. "CORPORATE FUNDING: FINDING NEW PARTNERS". Bottom Line 4, n.º 4 (1 de abril de 1991): 33–37. http://dx.doi.org/10.1108/eb025309.

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Corporate funding is an alternate source of financial support for libraries not to be overlooked. Corporations give grants through corporate foundations, through advertising and marketing budgets, and directly through the corporation's charitable contributions budget. James P. Shannon, former Vice President and Executive Director of the General Mills Foundation, is a leading expert in the area of corporate funding. His book, The Corporate Grant Making Handbook, is scheduled for publication by Jossey‐Bass in April 1991.

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Tesis sobre el tema "Advertising – Libraries"

Käck, Camilla. "Pop-up-bibliotek : På gränsen mellan uppsökande verksamhet och PR". Thesis, Uppsala universitet, Institutionen för ABM, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-308426.

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This master’s thesis in Library and Information Science examines the phenomenon ”pop up library” and how public libraries are working with projects within this area. The method to collecting data is qualitative interviews with represents from five libraries in Sweden. The theoretical framework mainly consists of theories from mar- keting management especially adapted for non-profit organizations and libraries. The main results of the study shows that the purpose of why the libraries are using this method is to attract new users, make the library more available, marketing the library, work with reading promotion, start up and/or develop cooperation’s with other organizations or units within the municipality. One desire with the pop up libraries is to attract people to also visit the physical main library but there is also a fear among the informants that some people will think that the pop up library is the only library in the community. Common factors seen in my informants view of pop-up library are: temporary, unexpected and adapted for the target audience and the environment. Pop up libraries is much about relationships, to build and develop relationships with both partners and prospective users. Pop up libraries can be seen as buzz marketing, an effective way to advertise with small means. By making them into "a hot topic" it generates a buzz and publicity in local media. The pop up libraries in this study are primarily implemented as projects, funded by external project funding. They do not require as much resources to implement but is more difficult to engage in regular activities. The opportunities that libraries see with the pop up library concept is to continue to reach out to new audiences by using new creative ways. This is a two years master’s thesis in Archive, Library and Museum studies.

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Nováková, Gabriela. "Prezentace a obraz knihoven v médiích, mediální obraz knihovníka/knihovnice". Master's thesis, 2013. http://www.nusl.cz/ntk/nusl-341855.

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The aim of this thesis is to analyze the media image of libraries and librarians in the years 2007-2011. The first part describes the theoretical knowledge of marketing and promotional tools used in libraries, with a particular focus on media tools. The second part is followed by a practical part, which monitors the application of these tools and the results of their action with regard to the public. Theoretical knowledge based ideas Philip Kotler were supplemented with a practical knowledge gained from the media analysis of the years 2007-2011, whose data were obtained from the database Anopress. Mapping the current marketing situation in the media library for a chance to innovate their marketing practices and to attract to the library and more satisfied users.

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Libros sobre el tema "Advertising – Libraries"

Borisova, O. O. Reklamno-informat︠s︡ionnye tekhnologii bibliotechnoĭ dei︠a︡telʹnosti. Sankt-Peterburg: Izd-vo Professii︠a︡, 2006.

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Mikhnova, I. B. Kak sdelatʹ reklamu biblioteki: Teorii͡a︡, metodika, praktika. Moskva: NVT͡S︡ "Bibliomarket", 1996.

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Button art: Reading and libraries. Englewood, Colo: Libraries Unlimited, 1993.

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The visible librarian: Asserting your value with marketing and advocacy. Chicago: American Library Association, 2003.

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Marketing concepts for libraries and information services. London: Library Association, 1993.

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Hamilton, Feona J. Infopromotion: Publicity and marketing : ideas for the information profession. Aldershot: Gower, 1990.

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McMurray, Nigel. Publicising and promoting a mobile library service. Wheathampstead: Branch and Mobile Libraries Group of the Library Association, 1987.

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Tuffield, Joanne. Marketing for libraries and information centres: A selective annotated bibliography. Wellington [N.Z.]: Dept. of Library and Information Studies, Victoria University of Wellington, 1991.

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Jon, Donohoe y Publicity and Public Relations Group (Library Association), eds. Effective copywriting for librarians. Durham: PPRG Publications, 1992.

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Marketing today's academic library: A bold new approach to communicating with students. Chicago: American Library Association, 2009.

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Capítulos de libros sobre el tema "Advertising – Libraries"

Singh, Amit Kumar, Basant Kumar, Mayank Dave, Satya Prakash Ghrera y Anand Mohan. "Digital Image Watermarking". En Handbook of Research on Modern Cryptographic Solutions for Computer and Cyber Security, 246–72. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-5225-0105-3.ch011.

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Recently, with the explosive growth of Information and Communication Technologies (ICT), various new opportunities emerged for the creation and delivery of content in digital form which includes applications such as real time video and audio delivery, electronic advertising, digital libraries and web publishing. However, these advantages have the consequent risks of data piracy, which motivate towards development of new protection mechanisms. One such effort that has been attracting interest is based on digital watermarking techniques. This chapter discusses the basic concepts of digital watermarking techniques, performances parameters and its potential applications in various fields. In this chapter, we also discuss various spatial and transform domain techniques and compare the performance of some reported wavelet based watermarking techniques. Finally, the latest applications of watermarking techniques have been discussed. This chapter will be more important for researchers to implement effective watermarking method.

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Actas de conferencias sobre el tema "Advertising – Libraries"

Kawabata, Hideaki, Takamasa Isohara, Keisuke Takemori, Ayumu Kubota, Junya Kani, Harunobu Agematsu y Masakatsu Nishigaki. "SanAdBox: Sandboxing third party advertising libraries in a mobile application". En ICC 2013 - 2013 IEEE International Conference on Communications. IEEE, 2013. http://dx.doi.org/10.1109/icc.2013.6654845.

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Demetriou, Soteris, Whitney Merrill, Wei Yang, Aston Zhang y Carl A. Gunter. "Free for All! Assessing User Data Exposure to Advertising Libraries on Android". En Network and Distributed System Security Symposium. Reston, VA: Internet Society, 2016. http://dx.doi.org/10.14722/ndss.2016.23082.

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Medina Serrano, Juan Carlos, Orestis Papakyriakopoulos y Simon Hegelich. "Exploring Political Ad Libraries for Online Advertising Transparency: Lessons from Germany and the 2019 European Elections". En SMSociety'20: International Conference on Social Media and Society. New York, NY, USA: ACM, 2020. http://dx.doi.org/10.1145/3400806.3400820.

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Heyn, Toby, Andrew Seidl, Hammad Mazhar, David Lamb, Alessandro Tasora y Dan Negrut. "Enabling Computational Dynamics in Distributed Computing Environments Using a Heterogeneous Computing Template". En ASME 2011 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. ASMEDC, 2011. http://dx.doi.org/10.1115/detc2011-48347.

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This paper describes a software infrastructure made up of tools and libraries designed to assist developers in implementing computational dynamics applications running on heterogeneous and distributed computing environments. Together, these tools and libraries compose a so called Heterogeneous Computing Template (HCT). The heterogeneous and distributed computing hardware infrastructure is assumed herein to be made up of a combination of CPUs and GPUs. The computational dynamics applications targeted to execute on such a hardware topology include many-body dynamics, smoothed-particle hydrodynamics (SPH) fluid simulation, and fluid-solid interaction analysis. The underlying theme of the solution approach embraced by HCT is that of partitioning the domain of interest into a number of sub-domains that are each managed by a separate core/accelerator (CPU/GPU) pair. Five components at the core of HCT enable the envisioned distributed computing approach to large-scale dynamical system simulation: (a) a method for the geometric domain decomposition and mapping onto heterogeneous hardware; (b) methods for proximity computation or collision detection; (c) support for moving data among the corresponding hardware as elements move from subdomain to subdomain; (d) numerical methods for solving the specific dynamics problem of interest; and (e) tools for performing visualization and post-processing in a distributed manner. In this contribution the components (a) and (c) of the HCT are demonstrated via the example of the Discrete Element Method (DEM) for rigid body dynamics with friction and contact. The collision detection task required in frictional-contact dynamics; i.e., task (b) above, is discussed separately and in the context of GPU computing. This task is shown to benefit of a two order of magnitude gain in efficiency when compared to traditional sequential implementations. Note: Reference herein to any specific commercial products, process, or service by trade name, trademark, manufacturer, or otherwise, does not imply its endorsement, recommendation, or favoring by the US Army. The views and opinions of authors expressed herein do not necessarily state or reflect those of the United States Army, and shall not be used for advertising or product endorsement purposes.

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