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Tesis sobre el tema "Advertising networks"

Autor: Grafiati
Publicado: 4 de junio de 2021
Última modificación: 13 de febrero de 2022

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1

Paranthaman, Ayilan. "Youtube: A New Ground For Advertising." UOIT, 2009. http://hdl.handle.net/10155/57.

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Hadija, Zeljka. "Perceptions of advertising in online social networks : in-depth interviews /." Online version of thesis, 2008. http://hdl.handle.net/1850/5958.

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Cox, Shirley A. "Online social network member attitude toward online advertising formats /." Online version of thesis, 2010. http://hdl.handle.net/1850/11588.

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Helander, Fredrik. "Mobile Display Advertising and Consumer Privacy : Mobile Ad Networks approach to Privacy, and their pointof view." Thesis, Umeå universitet, Handelshögskolan vid Umeå universitet, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-41411.

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Research question: To what extent is mobile/SMS advertising privacy norms, associated with permission, relevance and control, applied to mobile display advertising contexts by mobile ad networks? How is this motivated? Purpose: The purpose of this thesis is to work as an initial step in the process of establishing what privacy norms that should be applied by mobile ad networks in mobile display advertising contexts. Insights generated, regarding potential impacts of the rapid development within the mobile advertising industry on how privacy issues are handled by mobile ad networks, are desired
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5

Jian, Jun. "An Implementation of Resource Advertising and Discovery for Optical Research Networks." Thesis, University of Ottawa (Canada), 2010. http://hdl.handle.net/10393/28626.

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In optical research networks, the need to enable network users to dynamically provision and manage network resources inspired the development of the User Controlled Lightpath Provisioning System (UCLP). The UCLP version 2 (UCLPv2) is based on a service-oriented architecture in which network resources are abstracted as and managed via Web Services. It introduces a new concept, called Articulated Private Network, where end-users collect resources from several different domains to dynamically articulate and change their network topology. In the current UCLPv2 system, the process of resource shari
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6

Zhang, Kunpeng, Siddhartha Bhattacharyya, and Sudha Ram. "LARGE-SCALE NETWORK ANALYSIS FOR ONLINE SOCIAL BRAND ADVERTISING." SOC INFORM MANAGE-MIS RES CENT, 2016. http://hdl.handle.net/10150/623353.

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This paper proposes an audience selection framework for online brand advertising based on user activities on social media platforms. It is one of the first studies to our knowledge that develops and analyzes implicit brand-brand networks for online brand advertising. This paper makes several contributions. We first extract and analyze implicit weighted brand-brand networks, representing interactions among users and brands, from a large dataset. We examine network properties and community structures and propose a framework combining text and network analyses to find target audiences. As a part
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Desfougères, Jean-Marc, and Valentin Bloux. "Behavioural advertising on Facebook : the users perspective regarding leisure industry." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-15978.

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Title: Behavioural advertising on Facebook: The user perspective regarding leisure industry. Authors: Jean-Marc Desfougères and Valentin Bloux Supervisor: Albert Thor Magnusson Level: Bachelor Thesis in Business Administration Marketing Key Words: Behavioural advertising, Facebook, privacy, online consumer behaviour, social network, leisure industry, targeting. Purpose: study how a specific age bracket of Facebook users perceives the leisure industry behavioural advertising on this social networking site. Method: This thesis follows a deductive approach. We are using secondary data from books,
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Jara, Carlos, and Terence Wayburne. "Advertising, Internet Based Networking Websites (IBNWs) and New Ventures." Thesis, Umeå universitet, Handelshögskolan vid Umeå universitet, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-57467.

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With the explosion of technology we are finding that our methods of communication are  changing rapidly year to year. The way that we interact with each other from personal  levels to more formal business is all being affected. With the birth of the internet we have  seen continuous growth  of communication methods via this medium and most recently is  the boom of the Internet Based Networking Websites (IBNWs) that allow the, over  300million, users to interact with each other. Websites like Facebook, Linkedin, and  Twitter are very good examples of IBNWs that provide great platforms for commu
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9

Olivier, Hannelore. "Musical networks : the case for a neural network methodology in advertisement music research." Thesis, Stellenbosch : University of Stellenbosch, 2005. http://hdl.handle.net/10019.1/16618.

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Thesis (M.Mus.)--University of Stellenbosch, 2005.<br>ENGLISH ABSTRACT: Countless scientists had been struggling for centuries to find a significant connection between cognition, emotion and reasoning – resulting in today’s rather embarrassingly imperfect understanding of even the most basic human cognition. We should apprehend that it is unlikely that major breakthroughs in the Cognitive Sciences, Psychology, Sociology or the Medical Sciences will elucidate everything about the human brain and -behaviour in the very near future. Realizing this, it is realistic that we should transfer our
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10

Kepekci, Ali Caglar. "A content analysis of value-based advertising strategies on the Internet." CSUSB ScholarWorks, 2001. https://scholarworks.lib.csusb.edu/etd-project/1730.

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Simoes, Jose Miguel de Oliveira [Verfasser], and Thomas [Akademischer Betreuer] Magedanz. "Key Enablers for User-Centric Advertising across Next Generation Networks / Jose Miguel de Oliveira Simoes. Betreuer: Thomas Magedanz." Berlin : Universitätsbibliothek der Technischen Universität Berlin, 2012. http://d-nb.info/1027184316/34.

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12

Goubault, de Brugière Alice, and Roxane Barry. "A new marketing strategy for a new Luxury market: Shock advertising and Porno chic in social networks : The French market." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-15890.

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13

Žďárský, Jiří. "Formy reklamy na sociálních sítích a ochrana spotřebitele." Master's thesis, Vysoká škola ekonomická v Praze, 2016. http://www.nusl.cz/ntk/nusl-261784.

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The theme of this thesis are forms of advertising on social networks and consumer protection. The main informational source is above all research of specialized literature, articles, online or other sources in connection with author's own observations and analysis of the respective legislation and ultimately the comparison with author's gained professional experience. The result of this work is a comprehensive overview and introduction to the law of social networks and advertising, demonstration of the importance and significance of this topic and finally evaluation of the effectiveness of leg
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Miah, MD Kaiyum, and Alokananda Bhattacharjee. "A Study on Social Media Networks : Impact of Intrinsic Motivators and Demographic Factors." Thesis, Umeå universitet, Handelshögskolan vid Umeå universitet, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-45552.

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The advent of social media networks is radically changing the way we communicate, shareand socialize. These networks are also creating impact on consumer behavior. In this study,we tried to analyze the factors working behind the intrinsic motivation of people upon whichthey are interacting in the social networks and formulating their preferences.Based on the theory of intrinsic motivation, we identified five factors to be most relevant withthe phenomena we attempted to address which are Curiosity, Power, Status, Tranquility, andIndependence. Among these five factors, we tried to analyze the re
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15

郭偉本 and Wai-pun Kwok. "Business opportunities in internet." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1996. http://hub.hku.hk/bib/B31267208.

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Harášek, Luboš. "Social CRM a nové přítupy k marketingu na internetu." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-124705.

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The goal of this thesis is to analyse ways companies, entrepreneurs or individuals can present themselves in terms of marketing on the internet especially with regards to the spread of social networks and growing significance of internet as a means of communication. Along with the possibilities of new marketing instruments, I focus on their influence on consumers and internet users. Goals of the thesis will be achieved by means of studying internet sources, specialized magazines and books, and by research among internet users. The research will be done by means of an internet questionnaire. Th
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17

Aslay, Çiğdem. "From viral marketing to social advertising: ad allocation under social influence." Doctoral thesis, Universitat Pompeu Fabra, 2016. http://hdl.handle.net/10803/401679.

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This thesis constitutes one of the first investigations that lie at the intersection of social influence propagation, viral marketing, and social advertising. The objective of this thesis is to take the algorithmic aspects of viral marketing out of the lab, and further enhance these aspects to account for the real world social advertisement models, by drawing on the viral marketing literature to study social influence aware ad allocation for social advertising. To this end, we take a first step towards enabling social influence online analytics in support of viral marketing decision making, an
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18

Vohralíková, Barbora. "Vliv reklamy na děti." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76668.

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My thesis attends tp issue of advertising and action at children. For this time being, when advertising is looking for new ways how to address the potential customers, when the sale of the products is one of the main power at current society and when the pressure is gworing so, that causes the genesis of social-pathologic effects, it is necessary to know as much as we can about different forms of advertising actions, used technologies and potential impacts. My thesis is divided into two main parts - theoretical and applied. Theoretical part describes the meaning of the advertising, look about
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19

Foss, Emma, and Johanna Mikkelä. "Marknadsföring och reklam på Facebook : påtvingad marknadsföring vs tillståndsmarknadsföring." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-979.

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I takt med att användandet av sociala nätverk ökar så sker även en ökning av marknadsföring och reklam på dessa plattformar. Det största sociala nätverket idag är Facebook som har cirka 1,5 miljarder användare. Företag har börjat förstå vikten av att finnas på Facebook men de måste lära sig hur och vilken form av marknadsföring som är mest lämpad att använda på den plattformen.Syftet med denna studie är att försöka bringa klarhet i hur Facebookanvändare påverkas av de olika marknadsföringsformerna påtvingad marknadsföring och tillståndsmarknadsföring, samt hur de reagerar på reklam på Facebook
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20

Caetano, Frederico Miguel Santos. "Redes empresariais: o caso das agências de meios." Master's thesis, Instituto Superior de Economia e Gestão, 2009. http://hdl.handle.net/10400.5/1162.

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Mestrado em Marketing<br>Numa economia informacional cada vez mais globalizada, as organizações vêem-se obrigadas a alterar os seus modelos estruturais de modo a responderem a esta evolução em ritmo crescente. As redes empresariais são uma das formas mais recentes e mais complexas de estruturação que se verifica ao nível inter-organizacional, permitindo o acesso a outros recursos económicos, a mais e melhores competências e a novos mercados. No entanto, as alterações não se confinam ao exterior das organizações, estas vêem-se também obrigadas a repensarem as suas configurações estruturais ao n
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Freitas, Fernanda Gonzaga Maia de. "Redes sociais: Facebook - uma nova plataforma de comunicação institucional." Pontifícia Universidade Católica de São Paulo, 2011. https://tede2.pucsp.br/handle/handle/18080.

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Made available in DSpace on 2016-04-29T14:22:56Z (GMT). No. of bitstreams: 1 Fernanda Gonzaga Maia de Freitas.pdf: 13686369 bytes, checksum: b8c752cbcc95bf826ffcff91d5b81ab0 (MD5) Previous issue date: 2011-06-29<br>This research aims to map the shapes and uses of corporate organizations in online social networks, especially Facebook. Therefore, the study sought to identify what type of communication is more efficient to reach the target audience of advertisers, that is, what type of communication would be more appropriate to the environment of social networks. This was done through the analy
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Fernández, Toscano Alexandra Isabelle. "El microtargeting como herramienta para elevar la efectividad del mensaje de las campañas sociales publicitarias del Estado en Facebook." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/653000.

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La situación actual de las campañas sociales impulsadas por el Estado peruano indica que existe una baja efectividad. Solo en el 2017, el 18% del total de campañas impulsadas por Estado fueron consideradas como efectivas, hecho que preocupa al Estado, al tratarse de problemas altamente importantes para el cuidado y desarrollo del país. Por otro lado, hoy en día, los países y sus Estados vienen implementando varias herramientas pertinentes del marketing digital con la finalidad de optimizar su gestión y mejorar los problemas de la sociedad. Una de estas herramientas es el microtargeting, una he
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23

Liyawarakhun, Vorapoj. "The online marketing plan for Indra Jewelry Company, Thailand." CSUSB ScholarWorks, 2005. https://scholarworks.lib.csusb.edu/etd-project/2937.

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The purpose of this project is to apply marketing tactics in the form of website and online services. The goal of this plan is to improve company image and customer service and relationships, Moreover, website and online service can also increase the sales and profits of the company and expand its market.
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24

Valença, Eduarda Cavalcanti. "Publicidade nas redes sociais: uma abordagem semiótica da relação verbo-visual." Universidade Católica de Pernambuco, 2016. http://www.unicap.br/tede//tde_busca/arquivo.php?codArquivo=1289.

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Com o advento das novas tecnologias, principalmente com a popularização dos smartphones, verificou-se que grande parte de seus usuários tinham uma participação efetiva nas chamadas redes sociais, como Facebook, Instagram etc., que proporcionam o compartilhamento de ideias e experiências e a criação de vínculos em torno de interesses comuns. Este contexto comunicacional e também cultural atraiu a atenção de marcas e empresas, que viram mais uma possibilidade de dialogar e interagir com seus consumidores. Assim, o presente estudo propõe a análise da relação dos elementos semióticos (texto e imag
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25

Kobrle, Daniel. "Sociální sítě, uživatelé a marketing." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-150061.

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This thesis deals with the analysis of internet social networks and their relationship with users. It also discusses their business model and marketing purposes. The aim is to create an overview of the process of genesis and evolution of social networks in the Czech Republic and the world, the reasons for their formation and to analyze their current business model. The aim is also to describe the opportunities of social networks in business, especially how to use them to advertising, products promotion and customer relationship management. This thesis describes the different types of ads and t
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26

Watson, Joshua Tod. "$750 Million of Neutral News Coverage: A Content Analysis of Nextel's Media Exposure before and after Becoming NASCAR's Primary Corporate Sponsor." Digital Commons @ East Tennessee State University, 2006. https://dc.etsu.edu/etd/2165.

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This study examined the exposure of the Nextel brand name in major U.S. newspapers 1 year before and after Nextel became the primary sponsor of the North American Stock Car Association of Racing. A content analysis of 576 newspaper articles was performed. The hypotheses tested the quantity and quality of Nextel's coverage, as well where the stories were appearing and where the brand was being used in the stories. The study found the number of Nextel mentions in year two was almost 4 times as many as year one. The data reveal a dramatic increase in cases found in sports stories. In regard to va
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Barbosa, Gad Bezerra de Amorim, and 92-99185-6617. "Redes Sociais, uma perspectiva ecossistêmica: publicidade de alimentos no Facebook." Universidade Federal do Amazonas, 2016. https://tede.ufam.edu.br/handle/tede/6459.

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Submitted by Divisão de Documentação/BC Biblioteca Central (ddbc@ufam.edu.br) on 2018-06-19T17:09:56Z No. of bitstreams: 2 license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Dissertação_Gad Barbosa.pdf: 3314409 bytes, checksum: 5dafdb3f4c951e315a286e2f3fdde0de (MD5)<br>Approved for entry into archive by Divisão de Documentação/BC Biblioteca Central (ddbc@ufam.edu.br) on 2018-06-19T17:10:07Z (GMT) No. of bitstreams: 2 license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Dissertação_Gad Barbosa.pdf: 3314409 bytes, checksum: 5dafdb3f4c951e315a286e2f3fdde0de (
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Syková, Iveta. "Návrh komunikačního mixu podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-319177.

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The master thesis is focused on a proposal of communication mix for a fitness center located in the center of the Brno city. This thesis is divided into the theoretical, analytical and proposal part. The theoretical part describes the basic concepts of marketing, the analytical part contains selected analyzes from macro-environment and micro-environment, and their results are the basis for the proposal part of the thesis. The last part sets out proposals for a company's communication mix that will lead into increased competitiveness, raising awareness among potentional customers leading to a c
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29

Sénášiová, Hana. "Sociální síť Facebook jako efektivní nástroj firemní komunikace." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-224881.

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The diploma thesis focuses on corporate communication through social network Facebook. It deals with the promotion and success of advertising communication on fan pages. The output is recommendations that may significantly contribute to the added value of the company not only in the meaning of increased sales, bud also to increase brand awareness.
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Sysalová, Hana. "Marketingová komunikace elektronického obchodu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-223904.

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This master’s thesis deals with the e-shop marketing communication. The first part is focused on the theoretical knowledge from this area. The content of the next section is a detailed analysis of the marketing communication mix and the most used tools in internet advertising. In the last section, there are included suggestions to improve the e-shop marketing communication, especially by optimizing those internet advertising campaigns that are already used.
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31

Mion, Mirian Raquel Buiz. "Os movimentos do movimento infância livre de consumismo : problematizando o consumismo e a infância." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2015. http://hdl.handle.net/10183/156745.

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Esta dissertação versa sobre o acompanhamento cartográfico realizado acerca do Movimento Infância Livre de Consumismo (MILC). O MILC é uma iniciativa promovida por mães, pais e cidadãos que lutam quanto aos aspectos do consumo que julgam ser prejudicial: o consumismo promovido pela publicidade dirigida a crianças. Tal movimento atua em prol da regulação da publicidade infantil em solo brasileiro. Este trabalho é constituído por uma introdução que traz o contexto da pesquisa e a trajetória da pesquisadora, acrescido de dois artigos que versam sobre os aspectos importantes sobre o Movimento. O p
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Diaz, Nava Diego Alecxy, and Ludeña Mayra Gisela Ludeña. "Efectos de la publicidad emergente en Youtube y la influencia que presenta en la actitud de los Millennials de las zonas 6 y 7 de Lima Metropolitana." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/626096.

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La presente tesis está enfocada en el estudio de los efectos de la publicidad emergente generada por Youtube, en la actitud de los Millennials. La investigación pretende rescatar información útil de la situación actual de la publicidad emergente y su comportamiento frente a los Millennials. Es importante resaltar que se abacaran temas como los antecendetes de la publicidad digital, tipos de publicidad emergente, las redes sociales, las características principales de la generación millennial y el concepto de la red social en cuestión, Youtube y su evolución a nivel mundial. Por otro lado, la
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Babec, Martin. "Internetový marketing a nové trendy." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-71887.

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Internet population in Czech republic and its segmentation. Development of advertisement spending into internet. Types of internet advertising in the Czech republic. New trends of internet marketing (social networks, geolocation services, mobile marketing). Proposal of low-cost marketing campaign on internet (using wide range of communication channels of internet marketing).
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Diaz, Estacion Lorena Alejandra. "Estrategias narrativas implementadas en el spot publicitario digital "Pizza con piña" en Facebook, como parte de la campaña "Amistad Sin Diferencias" de Pilsen, para generar inclusión en temáticas LGBT." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/654968.

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La innovación de estrategias de marketing en el Perú encuentra diversificación respecto a las diversas temáticas sociales inscritas en el contenido publicitario. El gay advertising o publicidad LGBT empieza a ocupar espacio en la malla de contenido y comunicación de marcas que lideran el mercado peruano. Pilsen Callao tomó la iniciativa de transformarse renovando su identidad de marca, buscando generar conciencia sobre equidad de género a través de la campaña “Amistad Sin Diferencias”. Esta campaña presentó el concepto de amistad desde la perspectiva del respeto y la igualdad. Debido al auge
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Matienzo, Fuentes Josue Alonso. "Las redes sociales como generadoras de nuevas preferencias de consumo mediante la comunicación boca a boca. Dirigido al sector comida saludable en un público millennial peruano Caso: Restaurante Va Bien." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/652995.

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La presente investigación se desarrolla para conocer las estrategias utilizadas por medio de la comunicación boca a boca en las redes sociales para generar preferencias de compra en el consumidor. Debido a que los estudios dirigidos a la comida saludable y los millennials desde una perspectiva publicitaria son escasos, creemos que es un tema potencial para tener un mejor conocimiento del mercado lo que sería favorable para las marcas y agencias. Además, el estudio se realizará con técnicas cualitativas, lo que nos permitirá observar desde las opiniones y publicidad compartidas por los consumi
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Mozzini, Camila. "Impressões de um corpo conectado : modos de governo que se produzem a partir de incitamentos publicitários à conexão digital." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2013. http://hdl.handle.net/10183/72796.

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A partir das impressões de um corpo conectado em diversos aspectos e intensidades, o presente estudo visa problematizar o modo como estamos sendo incitados, através da publicidade, a constituir uma vida melhor vivida porque perpassada pela conexão digital. O ponto de partida para tal empreitada está ancorado nos caminhos teórico-metodológicos foucaultianos, os quais possibilitaram a emergência de uma série de encontros que abriram as brechas necessárias para a constituição de três problemas ao pensamento: as redes digitais enquanto locais de veridicção, o compartilhamento como forma de univers
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Tate, Jeremy. "Security Weaknesses of the Android Advertising Ecosystem." Thesis, Virginia Tech, 2015. http://hdl.handle.net/10919/51231.

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Mobile device security is becoming increasingly important as the number of devices that are used continues to grow and has surpassed one billion active devices globally. In this thesis, we will investigate the security of Android ad supported apps, security vulnerabilities that have been identified in the way those ads are delivered to the device and improvements that can be made to protect the privacy of the end user. To do this, we will discuss the Android architecture and the ecosystems of apps and ads on those devices. To better understand the threats to mobile devices, a threat analysis
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Pokorný, Marek. "Rizikovost online marketingové komunikace značky Engine Tables." Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2017. http://www.nusl.cz/ntk/nusl-367523.

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Target of master's theasis is find, analyze and identify all risks of online marketing communication Engine Tables. The theoretical part describes theoretical basics of marketing, basic concepts of marketing and methods of work. In the analytics part are basic information about company, marketing problems, PEST analysis, market analysis and competition. I will analyze all risk, that may happen at online marketing enviroment. In the last part are all results, their efficiency, financial demands and contribution of individual solutions.
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Sanabria, Candia Fabiola Leandra. "La percepción del body positive como tendencia publicitaria en Instagram dirigido a mujeres peruanas de 18 a 24 años de la Universidad de Lima, respecto a la Campaña #ConFiltro de la marca Aruma." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/653644.

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Las redes sociales tienen el poder de influir en la vida de las personas. Instagram, es una de ellas y, en los últimos años, ha sido la más resaltante respecto a la obtención de engagement e imagen que puede brindarle a las marcas. Es por ello que, las grandes marcas, intentan estar al día con las últimas tendencias; ya que, de esta forma logran conectar con el consumidor. Una de estas tendencias es el body positive, iniciado como un movimiento que buscaba romper con los parámetros establecidos de la belleza. Por lo cual, el presente trabajo analizará cómo esta tendencia publicitaria es percib
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Zimák, Radek. "Podnikatelský záměr v oblasti českého internetu včetně realizace." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-75989.

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This diploma work deals with specific business concept and with possibilities of a company promotion on the Internet. The theoretical segment contains a survey of the Internet business models and a synopsis of current individual forms of promotion used on the Internet. There are described advantages and disadvantages of banner advertising, contextual advertising, email marketing, search engine marketing (SEM), social networks and affiliate marketing. The final part of theoretical section of the thesis is dedicated to the possibilities of propagation efficiency measurements. Practical part of t
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41

Lin, Daniel. "Asset specificity and network control of television programs." Fairfax, VA : George Mason University, 2007. http://hdl.handle.net/1920/2955.

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Thesis (Ph. D.)--George Mason University, 2007.<br>Title from PDF t.p. (viewed Jan. 21, 2008). Thesis director: Donald J. Boudreaux. Submitted in partial fulfillment of the requirements for the degree of Doctor of Philosophy in Economics. Vita: p. 134. Includes bibliographical references (p. 127-133). Also available in print.
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42

Gonçalves, João Miguel Ribeiro. "Context-awareness privacy in data communications." Doctoral thesis, Universidade de Aveiro, 2015. http://hdl.handle.net/10773/15760.

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Doutoramento em Informática<br>Internet users consume online targeted advertising based on information collected about them and voluntarily share personal information in social networks. Sensor information and data from smart-phones is collected and used by applications, sometimes in unclear ways. As it happens today with smartphones, in the near future sensors will be shipped in all types of connected devices, enabling ubiquitous information gathering from the physical environment, enabling the vision of Ambient Intelligence. The value of gathered data, if not obvious, can be harnessed
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López, Viteri José Rodrigo, and Campos Aloizie Reátegui. "Actitud, comportamiento e intención de compra de los consumidores finales hacia la publicidad en redes sociales de productos farmacéuticos OTC en San Borja, Lima. Caso aplicado: MiFarma, Inkafarma, Boticas y Salud y Universal." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/626121.

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La presente investigación tiene el propósito de conocer las actitudes, comportamientos e intención de compra de los consumidores finales hacia la publicidad en redes sociales de productos farmacéuticos OTC del distrito de San Borja en Lima, Perú. El objetivo es descubrir oportunidades de mejora para el sector farmacéutico el cual no tiene una taza de crecimiento alto como otros sectores en el mercado publicitario digital. Para esto se realizó una investigación cuantitativa, la herramienta utilizada fueron encuestas a una muestra de 383 pobladores consumidores de este tipo de mercado. Además se
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44

Roberts, Harold M. "Google AdWords as a Network of Grey Surveillance." Thesis, Virginia Tech, 2010. http://hdl.handle.net/10919/31180.

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Google's AdWords processes information about what sorts of content users are browsing for about a quarter of all web site visits. The significance of AdWords' use of this vast amount of personal data lies not in its use for such obviously authoritarian purposes but instead as a network of grey surveillance with Google acting as the hub and the various publishers, advertisers, and users watching (and controlling) each other in distinct ways. Google's model of collective intelligence in its search and ad ranking systems has so deeply intertwined itself into user experiences online (and offline
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Buccellato, Steven. "AdTech Interactive Media Network /." Online version of thesis, 1994. http://hdl.handle.net/1850/11757.

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Wajnsztejn, Marina. "Construção de marca em redes sociais: interações no site Flickr e seus desdobramentos identitários." Pontifícia Universidade Católica de São Paulo, 2010. https://tede2.pucsp.br/handle/handle/5298.

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Made available in DSpace on 2016-04-26T18:18:37Z (GMT). No. of bitstreams: 1 Marina Wajnsztejn.pdf: 11454133 bytes, checksum: 6a211bef4eeb9fb26a08af88fe0e7e61 (MD5) Previous issue date: 2010-05-10<br>Coordenação de Aperfeiçoamento de Pessoal de Nível Superior<br>The identities pathways traversed digitally and bodily by Flickr website users are vital for the functioning of the community, our study object. In order to analyze the website s identity, we start by conceptualizing the Flickr brand into two domains: digital and physical. In the digital field, the user participation is done contract
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Chakrabarti, Subhadip. "Network Formation and Economic Applications." Diss., Virginia Tech, 2004. http://hdl.handle.net/10919/11256.

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Networks, generically, refer to any application of graph theory in economics. Consider an undirected graph where nodes represent players and links represent relationships between them. Players can both form and delete links by which we mean that they can both form new relationships and terminate existing ones. A stable network is one in which no incentives exist to change the network structure. There can be various forms of stability depending on how many links players are allowed to form or delete at a time. Under strong pairwise stability, each player is allowed to delete any number of links
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García, Lorena Giuria. "El estereotipo de género en los spots publicitarios de Youtube y su impacto en la auto percepción de la imagen del público infantil y preadolescente femenino." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/653533.

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Este artículo académico se centra en la investigación de el público infantil y preadolescente y cómo la publicidad expuesta en spots comerciales en redes, específicamente en Youtube afecta a su autopercepción e imagen de ellos mismos dado a los mensajes estereotipados que se encuentran en la publicidad en las redes. Con la principal intención de recabar información acerca de la opinión y pensamientos de la próxima generación acerca de la publicidad de estereotipos de género expuesta en spots en las redes sociales.<br>This paper focuses around the investigation of the children and pre-teenager
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Vinall, Sarah A. J. "A critical look at nutritional value of commercials on the Nickelodeon Network." Scholarly Commons, 2008. https://scholarlycommons.pacific.edu/uop_etds/689.

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Food advertising aimed at children in America has been proven to directly impact food preferences, eating behavior and brand loyalty of youth (Story & French, 2004). The purpose of this study was to evaluate the content of television commercials that occurred during children's programming on the popular children's network Nickelodeon. This study examined the frequency, nutritional content and overall advertising techniques associated with food, beverage and restaurant commercials. It also assessed the degree to which children are being exposed to the promotion of unhealthy food, beverage resta
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Mitra, Sukanya. "A study of the impact music videos have had on production techniques in relation to network television programs and commercials." Instructions for remote access. Click here to access this electronic resource. Access available to Kutztown University faculty, staff, and students only, 1986. http://www.kutztown.edu/library/services/remote_access.asp.

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