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Artículos de revistas sobre el tema "Advertising networks"

Autor: Grafiati

Publicado: 4 de junio de 2021

Última modificación: 13 de febrero de 2022

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1

Nguyen, Thanh Duy, Nghia Dinh Tran, and Cuong Manh Pham. "Proposing the online advertising on social network adoption model in Vietnam." Science and Technology Development Journal 16, no. 3 (2013): 5–19. http://dx.doi.org/10.32508/stdj.v16i3.1626.

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Social network is strongly growing and is increasingly becoming an integral part of the daily life of people in all over the world; online advertising on social networks is a potential market for the business towards. With the booming development of web 2.0, online advertising is showing a remarkable transformation, Vietnam marketers are approaching the new form of online advertising on social network such as facebook, zingme, google+, linkedin, twitter, yume... The studies showed that the popularity of online advertising on social networking is essential. This study proposes a new model that

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2

Yao, Hong, Guang Yang, Deze Zeng, Chao Liu, Qingzhong Liang, and Chengyu Hu. "An Advertiser-Centric Cooperative Mechanism in Smartphone Advertising Based on Stackelberg Game Analysis." International Journal of Web Services Research 12, no. 4 (2015): 1–15. http://dx.doi.org/10.4018/ijwsr.2015100101.

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The popularity of smart phones has greatly promoted the development of mobile advertising, especially the development of mobile application (app) advertising. An ad network as a medium between advertisers and app developers can not only provide advertising services for advertisers, but also bring app developers incomes. Existing forms of advertising partnership between advertisers and advertising networks (ad networks) are generally centered on ad networks. However, the advertising-centric cooperation model sometimes cannot meet the specialized advertising needs of advertisers, and the adverti

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3

Gopal, Ram D., and Arvind K. Tripathi. "Advertising via wireless networks." International Journal of Mobile Communications 4, no. 1 (2006): 1. http://dx.doi.org/10.1504/ijmc.2006.008194.

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4

D’Annunzio, Anna, and Antonio Russo. "Ad Networks and Consumer Tracking." Management Science 66, no. 11 (2020): 5040–58. http://dx.doi.org/10.1287/mnsc.2019.3481.

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We study the role of ad networks in the online advertising market. Our baseline model considers two publishers that can outsource the sale of their ad inventories to an ad network, in a market where consumers and advertisers multi-home. The ad network increases total advertising revenue by tracking consumers across outlets and reduces competition between publishers by centralizing the sale of ads. Consequently, outsourcing to the ad network benefits the publishers, but may penalize the advertisers. We show that the ad network’s ability to track consumers may either expand or reduce the provisi

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5

Alt, Florian, Jorg Muller, and Albrecht Schmidt. "Advertising on Public Display Networks." Computer 45, no. 5 (2012): 50–56. http://dx.doi.org/10.1109/mc.2012.150.

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6

Bimpikis, Kostas, Asuman Ozdaglar, and Ercan Yildiz. "Competitive Targeted Advertising Over Networks." Operations Research 64, no. 3 (2016): 705–20. http://dx.doi.org/10.1287/opre.2015.1430.

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7

Malanchuk, T. V. "Responsibility of the social network as a distributor of commercial advertising." Legal horizons, no. 24 (2020): 41–46. http://dx.doi.org/10.21272/legalhorizons.2020.i24.p41.

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The article examines the limits of state participation and the impact of legal regulation on the development of the Internet in general and social networks in particular. An attempt is made to determine the nature and extent of regulation of the dissemination of information through social networks, as well as the feasibility of control over cyberspace by the state. An analysis of existing legal norms on the regulation of advertising on the Internet, taking into account the peculiarities of advertising on social networks. It is established that today Internet advertising, including advertising

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8

Himelboim, Itai, and Guy J. Golan. "A Social Networks Approach to Viral Advertising: The Role of Primary, Contextual, and Low Influencers." Social Media + Society 5, no. 3 (2019): 205630511984751. http://dx.doi.org/10.1177/2056305119847516.

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The diffusion of social networking platforms ushered in a new age of peer-to-peer distributed online advertising content, widely referred to as viral advertising. The current study proposes a social networks approach to the study of viral advertising and identifying influencers. Expanding beyond the conventional retweets metrics to include Twitter mentions as connection in the network, this study identifies three groups of influencers, based on their connectivity in their networks: Hubs, or highly retweeted users, are Primary Influencers; Bridges, or highly mentioned users who associate connec

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9

Sun, Ling, Yanbin Yang, Xuemei Fu, Hao Xu, and Wei Liu. "Optimization of Subway Advertising Based on Neural Networks." Mathematical Problems in Engineering 2020 (March 10, 2020): 1–15. http://dx.doi.org/10.1155/2020/1871423.

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Subway advertising has become a regular part of our daily lives. Because the target audiences are high-level consumers, subway advertising can promote the return on investment. Such advertising has taken root in various countries and regions. However, a lack of appropriate oversight, a single-track operating mode of subway advertising, and unclear price standards significantly reduced the expected advertising effects and the reasonableness of advertising quotations. The shared biking services have gained a great amount of attention in the past few years. Besides, more citizens get involved in

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10

KOCSIS, GERGELY, and IMRE VARGA. "Investigating the effectiveness of advertising on declining social networks." Creative Mathematics and Informatics 23, no. 1 (2014): 73–80. http://dx.doi.org/10.37193/cmi.2014.01.10.

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In this paper we aim to investigate the question if it’s worth it to advertise on declining social networks or not. Our investigations are based on computer simulations using a previously defined and here simplified model of information spreading. To make our results as close to the real life as possible we run simulations both on a real network sample and on several generated networks representing as well classical scale-free-like social topologies as declining social networks. As a result we found how the continuous destruction of the network affects the spreading, changing also the effectiv

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11

Begimkulov, J. "Advertising on the Internet as a marketing tool in the field of interaction between customers and sellers." Interactive science, no. 7 (41) (July 25, 2019): 16–18. http://dx.doi.org/10.21661/r-497327.

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In this article the author outlines that in the age of information technologies, the sphere of interaction between customers and sellers has moved to the Internet. Every day 5 billion people on the planet enter the network. In this regard, in recent years, advertising on the Internet has become increasingly popular. The author of the article points out various types of advertising. The author comes to a conclusion that modern business structures and private entrepreneurs actively use social networks to promote their products and services, because social networks are an ideal advertising platfo

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12

Tripathi, A. K., and S. K. Nair. "Mobile Advertising in Capacitated Wireless Networks." IEEE Transactions on Knowledge and Data Engineering 18, no. 9 (2006): 1284–96. http://dx.doi.org/10.1109/tkde.2006.144.

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13

Al-Safadi. "Educational Advertising Ontology: A Domain-Dependent Ontology for Semantic Advertising Networks." Journal of Computer Science 6, no. 10 (2010): 1070–77. http://dx.doi.org/10.3844/jcssp.2010.1070.1077.

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14

KUZMINSKA, Yuliia M., Tetiana O. YEVTUKHOVA, Elina O. VASYLKONOVA, Dmytro I. BEDRII, Tetiana P. RIEPNOVA, and Oleg V. ZAKHARCHENKO. "Economic and Parametric Approach to the Creation and Functioning of the Advertising Project." Journal of Advanced Research in Law and Economics 11, no. 2 (2020): 466. http://dx.doi.org/10.14505/jarle.v11.2(48).19.

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Today, development is an integral part of the life of any company, including advertising. A distinctive feature of project-oriented companies is that they implement development activities through projects and programs, as well as apply a project approach to the implementation of current production advertising activities. Speaking of advertising, one should not forget that in the event of advertising on computer networks has become commonplace. Network advertising is not inferior to television, radio, or newspaper. With us, advertising on the networks is a new thing. In this study, it is accept

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15

Makarov, A. M., and Ya S. Vasilyeva. "COMMUNICATION EFFECTIVENESS OF SMM FOR SMALL AND MEDIUM-SIZED ENTERPRISES (A CASE STUDY OF ADVERTISING PUBLICATIONS IN SOCIAL NETWORKS)." Bulletin of Udmurt University. Series Economics and Law 30, no. 5 (2020): 654–62. http://dx.doi.org/10.35634/2412-9593-2020-30-5-654-662.

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The study focuses on the communication effectiveness of SMM for small and medium-sized enterprises. The task of the article is to determine the effectiveness of advertising in social networks. The general set was production, trade enterprises, and service enterprises of the Udmurt Republic. The sample analyzed 180 advertising posts published in April and May 2019. For enterprises and advertising publications in the sample, a number of indicators of communication effectiveness were measured: the number of group members, the level of publication activity, coverage, the number of reactions, the q

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16

Védrine, Hélène. "Adverts in ‘Little Reviews’ (1890–1930): Networks, Poetry and Design." Journal of European Periodical Studies 1, no. 2 (2016): 87. http://dx.doi.org/10.21825/jeps.v1i2.2648.

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Between the 1880s and the 1920s, advertising proved fundamental to art and literature reviews since it fostered a new link between visual and consumerist culture. This article is based on fin de siècle and avant-garde magazines read in dialogue. It samples French and Belgian magazines illustrating innovations to 1880s periodicals and 1920s modernist magazines. The paper highlights the use of visual techniques in advertisements (page design, typography, etc.) that strengthen aesthetic and political stances. Advertising rhetoric masks aesthetic manifestos but also social and political agenda, re

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17

Zhabiak, S. A., and N. V. Kasianova. "Evaluating the Advertising Content on Social Networks." Business Inform 11, no. 502 (2019): 434–39. http://dx.doi.org/10.32983/2222-4459-2019-11-434-439.

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18

Miralles Pechuán, Luis, Claudia Sánchez Gómez, and Lourdes Martínez Villaseñor. "Ad Exchange Optimization Algorithms on Advertising Networks." Research in Computing Science 84, no. 1 (2014): 77–88. http://dx.doi.org/10.13053/rcs-84-1-7.

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19

Miralles Pechuán, Luis, and José M. García Carrasco. "Bringing Networks together to Improve Advertising Performance." Research in Computing Science 86, no. 1 (2014): 63–75. http://dx.doi.org/10.13053/rcs-86-1-5.

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20

Tucker, Catherine E. "Social Networks, Personalized Advertising, and Privacy Controls." Journal of Marketing Research 50, no. 5 (2013): 546–62. http://dx.doi.org/10.1177/002224371305000501.

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21

Tucker, Catherine E. "Social Networks, Personalized Advertising, and Privacy Controls." Journal of Marketing Research 51, no. 5 (2013): 546–62. http://dx.doi.org/10.1509/jmr.10.0355.

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22

Rao, Weixiong, Lei Chen, and Ilaria Bartolini. "Ranked content advertising in online social networks." World Wide Web 18, no. 3 (2014): 661–79. http://dx.doi.org/10.1007/s11280-014-0276-2.

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23

Simić, Nataša, and Sonja Živojinović. "Social networks: A modern approach to advertising." Ekonomski signali 15, no. 1 (2020): 1–11. http://dx.doi.org/10.5937/ekonsig2001001s.

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Global technological progress has significantly affected public relations. New communication technologies have enabled creation of competent markets. Development of modern technology affected the production of the so-called personal products which have been created based on knowledge of consumer demands and needs. Pursuant to that, the communication is based on two-sidedness, and the central point of interactive public relations is taken by communication model "one on one" and "many to many", instead of the communication model which is directed toward masses, where the dominant direction is "o

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24

Rong, Yuan Xiao. "Information System Design of High Residential Wall Advertising." Advanced Materials Research 1065-1069 (December 2014): 2693–96. http://dx.doi.org/10.4028/www.scientific.net/amr.1065-1069.2693.

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The emergence of the network as the carrier with new media technology, network media to become a major new media in modern society, the network media encompasses all manifestations of traditional media and the characteristics of the aid of computers and networks to provide users with text, graphics, sound, and impact of integrated services such as data, this paper mainly from the perspective of digital information transmission methods discussed high-rise building wall advertising design.

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25

Ermakova, Irina Viktorovna. "Protection of consumer rights from unfair online advertising: certain theoretical and practical aspects." Юридические исследования, no. 7 (July 2021): 29–47. http://dx.doi.org/10.25136/2409-7136.2021.7.35978.

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The subject of this research is the legal norms aimed at regulation of relations in the sphere of protection of consumer rights with regards to online advertising, including contextual and targeted advertising, as well as other type advertising distributed over telecommunication networks. The object of this research is the social relations arising in the process of creation, placement, and consumer perception of the aforementioned types of advertising. Special attention is given to the theoretical and practical aspects of protecting the basic consumer rights in the context of distribution of t

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26

Olinichenko, Kateryna, Olga Priadko, and Maksym Klymenko. "Marketing tools for promotion of educational services through social networks." Marketing and Digital Technologies 4, no. 3 (2020): 34–43. http://dx.doi.org/10.15276/mdt.4.3.2020.4.

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The aim of the article. The application of marketing mechanisms nowadays is an important component in the formation of an effective educational system in Ukraine. It is marketing, based on the formation of demand for educational services and its satisfaction, which provides integrated production and services sale management in the field of education. Insufficient attention is paid to promotion of educational services using Instagram social network, which is an effective tool for communication with the target audience. The aim of the article is to offer special tools for promotion of educationa

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27

Vera-Pérez, Jose, David Todolí-Ferrandis, Javier Silvestre-Blanes, and Víctor Sempere-Payá. "Bell-X, An Opportunistic Time Synchronization Mechanism for Scheduled Wireless Sensor Networks." Sensors 19, no. 19 (2019): 4128. http://dx.doi.org/10.3390/s19194128.

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The Industrial Internet of Things (IIoT) is having an ever greater impact on industrial processes and the manufacturing sector, due the capabilities of massive data collection and interoperability with plant processes, key elements that are focused on the implementation of Industry 4.0. Wireless Sensor Networks (WSN) are one of the enabling technologies of the IIoT, due its self-configuration and self-repair capabilities to deploy ad-hoc networks. High levels of robustness and reliability, which are necessary in industrial environments, can be achieved by using the Time-Slotted Channel Hopping

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28

CANDIA, JULIÁN. "ADVERTISING AND IRREVERSIBLE OPINION SPREADING IN COMPLEX SOCIAL NETWORKS." International Journal of Modern Physics C 20, no. 06 (2009): 799–815. http://dx.doi.org/10.1142/s0129183109014011.

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Irreversible opinion spreading phenomena are studied on small-world and scale-free networks by means of the magnetic Eden model, a nonequilibrium kinetic model for the growth of binary mixtures in contact with a thermal bath. In this model, the opinion of an individual is affected by those of their acquaintances, but opinion changes (analogous to spin flips in an Ising-like model) are not allowed. We focus on the influence of advertising, which is represented by external magnetic fields. The interplay and competition between temperature and fields lead to order–disorder transitions, which are

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29

Pasadeos, Yorgo, Joseph Phelps, and Aimee Edison. "Searching for Our “Own Theory” in Advertising: An Update of Research Networks." Journalism & Mass Communication Quarterly 85, no. 4 (2008): 785–806. http://dx.doi.org/10.1177/107769900808500405.

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Extending previous research, this work examines the advertising literature published in 2002–05, identifies research streams among most-cited works, and presents a co-citation network. Beyond what the citation analysis suggests about advertising research today, comparing the findings to earlier results provides insight into the intellectual development of the field, including shifts in scholarly orientations. Although advertising scholarship is historically sound, dynamic, increasingly diverse, and largely self-sufficient, the field has yet to move to a level of maturity where it can work off

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30

Weber, M., J. Vuori, and M. Vapa. "Advertising Peer-To-Peer Networks over the Internet." Telecommunications and Radio Engineering 58, no. 9-10 (2002): 19. http://dx.doi.org/10.1615/telecomradeng.v58.i9-10.100.

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31

Popov, Artem, and Daria Iakovleva. "Adaptive look-alike targeting in social networks advertising." Procedia Computer Science 136 (2018): 255–64. http://dx.doi.org/10.1016/j.procs.2018.08.264.

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32

Schmeiser, Steven. "Online advertising networks and consumer perceptions of privacy." Applied Economics Letters 25, no. 11 (2017): 776–80. http://dx.doi.org/10.1080/13504851.2017.1366634.

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33

Zubcsek, Peter Pal, Zsolt Katona, and Miklos Sarvary. "Predicting Mobile Advertising Response Using Consumer Colocation Networks." Journal of Marketing 81, no. 4 (2017): 109–26. http://dx.doi.org/10.1509/jm.15.0215.

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Building on results from economics and consumer behavior, the authors theorize that consumers’ movement patterns are informative of their product preferences, and this study proposes that marketers monetize this information using dynamic networks that capture colocation events (when consumers appear at the same place at approximately the same time). To support this theory, the authors study mobile advertising response in a panel of 217 subscribers. The data set spans three months during which participants were sent mobile coupons from retailers in various product categories through a smartphon

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34

Lego Muñoz, Caroline, and Terri L. Towner. "Social Networks: Facebook's Role in the Advertising Classroom." Journal of Advertising Education 14, no. 1 (2010): 20–27. http://dx.doi.org/10.1177/109804821001400107.

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35

Jiménez-Martínez, Antonio. "Discrimination through versioning with advertising in social networks." Economic Theory 67, no. 3 (2018): 525–64. http://dx.doi.org/10.1007/s00199-018-1107-y.

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36

Simić, Nataša, Vesna Petrović, and Dušan Aničić. "Advantages and disadvantages of advertising by social networks." Journal of Process Management. New Technologies 7, no. 4 (2019): 58–64. http://dx.doi.org/10.5937/jouproman7-21994.

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37

Huu, Ai Tran, Bui Vinh Thanh, and Dao Mai Thi Hong. "FACTORS AFFECTING ADS VIEWS ON SOCIAL NETWORKS: HO CHI MINH CITY CASE STUDY." EUrASEANs: journal on global socio-economic dynamics, no. 5(24) (September 30, 2020): 38–47. http://dx.doi.org/10.35678/2539-5645.5(24).2020.38-47.

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Many people join social networks to interact with each other. The research shows that there are at least 3 key factors affecting the behavior of people who are viewing ads on social networks. The survey of 317 customers in Ho Chi Minh City has determined the following three groups of factors: (1) Attitudes towards ads on social networks (Relevance of advertising on social networks, Trust with social networks, Trust with an advertising brand); (2) Subjective standards while viewing ads on social networks; (3) The ability to control the perceived behavior while viewing ads on social networks.

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38

Galeotti, Andrea, and Andrea Mattozzi. "“Personal Influence”: Social Context and Political Competition." American Economic Journal: Microeconomics 3, no. 1 (2011): 307–27. http://dx.doi.org/10.1257/mic.3.1.307.

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This paper studies the effect of social learning on political outcomes in a model of informative campaign advertising. Voters' communication network affects parties' incentives to disclose political information, voters' learning about candidates running for office, and polarization of the electoral outcome. In richer communication networks, parties disclose less political information and voters are more likely to possess erroneous beliefs about the characteristics of the candidates. In turn, a richer communication network among voters may lead to political polarization. These results are reinf

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TERSKIKH, Marina Victorovna, and Ekaterina Olegovna BYKOVA. "ADVERTISING TEXTS AS A LINGUISTIC EXPERTISE OBJECT." Neophilology, no. 16 (2018): 5–14. http://dx.doi.org/10.20310/2587-6953-2018-4-16-5-14.

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We show linguistic expertise of controversial advertising texts as current but not enough developed direction in the Russian linguistic expertology. Linguistic violations classification in the sphere of regional advertising practice, linguistic expertise modern methods and problem aspects of this activity are shown. The issue of making stylistic norms easier and its liberation in advertising communication, linguistic game as a source of provocative advertisement is in the centre of attention. According to the experience of regional practice of linguistic expertise of controversial advertising

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40

Gao, Jerry Zeyu, and Angela Ji. "Building an Intelligent Mobile Advertising System." International Journal of Mobile Computing and Multimedia Communications 2, no. 1 (2010): 40–67. http://dx.doi.org/10.4018/jmcmc.2010103003.

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The fast deployment of wireless networks and mobile technologies and the significant increase in the number of mobile device users have created a very strong demand for new innovative mobile commerce applications and services. Since mobile advertising is one of the important subjects in mobile commerce, studying and developing mobile advertising solutions becomes a hot research and business topic. This paper first discusses the basic concepts of mobile advertising. Then, it reports a mobile advertising system (known as SmartMobile-AD), including its supporting business process, functions, syst

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41

Cheng, Wei-Min, and Sheng-Ming Wang. "Research on the General Algorithm and Benefit of Real-Time Positioning Advertising System—Based on the Use of 5G Base Station Data." Future Internet 13, no. 8 (2021): 187. http://dx.doi.org/10.3390/fi13080187.

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Due to the limitations of mobile phone positioning technology in the past, it is difficult for an advertising system to obtain users’ locations. Although there are many advertising delivery ideas in the market, time and location-based advertising delivery system have not been able to meet the delivery needs of advertisers. This study investigates various time and location-based advertising needs in the market and finds a universal data processing model that can quickly organize user positioning data from telecom base stations into screening information. It helps us to find specific audiences a

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42

Okubo, Kyota, and Kazumasa Oida. "A Successful Advertising Strategy over Twitter." Computer and Information Science 10, no. 3 (2017): 10. http://dx.doi.org/10.5539/cis.v10n3p10.

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Large information cascades over online social networks have attracted a great deal of attention. The life times of most cascades are quite short, whereas recent advertising campaigns sometimes generate long-lived ones by employing effective dissemination strategies (instant-win, reminders, etc.). This paper reports one such campaign, YOGUR STAND, on the Twitter network in Japan. The data analysis shows that the campaign popularity has two interesting features. (1) It shows elastic behavior in that the impact of the destructive earthquake on the popularity was quite temporary. (2) It exhibits s

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43

Sabbagh, Foued. "Marketing and Campaign Management via Social Networks and the Effects of Electronic Advertising." Indian Journal of Data Communication and Networking 1, no. 3 (2021): 23–31. http://dx.doi.org/10.35940/ijdcn.b5004.061321.

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This paper aims to show that the marketing and management of advertising campaigns have contributed in a positive and growing way since the nineties until now bring in targeted customers and increase sales of electronic products. Social communication networks are transformed into the promoting and marketing advertising forum in order to automatically attract customers without the need for traditional sales methods. In this sense, electronic marketing represents the space of commercial transactions of the future. Therefore, this type of marketing and the management of campaigns promoting social

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44

Campbell, Arthur. "Word-of-Mouth Communication and Percolation in Social Networks." American Economic Review 103, no. 6 (2013): 2466–98. http://dx.doi.org/10.1257/aer.103.6.2466.

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This paper develops a model of demand, pricing and advertising in the presence of social learning via word-of-mouth communication between friends. In the model consumers must receive information about a monopolist's product in order to consider purchasing it. The presence of word-of-mouth is not sufficient for demand to be more elastic and prices to be lower compared to an informed population. I derive the comparative static results of connectivity, mean-preserving spread of friendships, and clustering of friends on prices. The optimal targets for advertising are not, generically, the individu

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45

Hu, Jinlong, Tenghui Li, Yi Zhuang, Song Huang, and Shoubin Dong. "GFD: A Weighted Heterogeneous Graph Embedding Based Approach for Fraud Detection in Mobile Advertising." Security and Communication Networks 2020 (September 4, 2020): 1–12. http://dx.doi.org/10.1155/2020/8810817.

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Online mobile advertising plays a vital role in the mobile app ecosystem. The mobile advertising frauds caused by fraudulent clicks or other actions on advertisements are considered one of the most critical issues in mobile advertising systems. To combat the evolving mobile advertising frauds, machine learning methods have been successfully applied to identify advertising frauds in tabular data, distinguishing suspicious advertising fraud operation from normal one. However, such approaches may suffer from labor-intensive feature engineering and robustness of the detection algorithms, since the

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46

Vaskovic, Jelena, and Marija Kreca. "Possibilities of personalized advertising campaigns application on social networks." Tehnika 70, no. 4 (2015): 704–11. http://dx.doi.org/10.5937/tehnika1504704v.

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47

Zdyrko, Nataliya. "Expenditure on Advertising in Social Networks: Accounting and Taxation." Accounting and Finance, no. 4(86) (2019): 11–18. http://dx.doi.org/10.33146/2307-9878-2019-4(86)-11-18.

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48

Emond, Jennifer A., James D. Sargent, and Diane Gilbert-Diamond. "Patterns of Energy Drink Advertising Over US Television Networks." Journal of Nutrition Education and Behavior 47, no. 2 (2015): 120–26. http://dx.doi.org/10.1016/j.jneb.2014.11.005.

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Moeran, Brian. "Fields, networks and frames: advertising social organization in Japan." Global Networks 3, no. 3 (2003): 371–86. http://dx.doi.org/10.1111/1471-0374.00067.

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Liu, Yezheng, and Lingfei Li. "How to maximize advertising performance in online social networks." Journal of the Operational Research Society 70, no. 8 (2018): 1224–33. http://dx.doi.org/10.1080/01605682.2018.1489343.

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