Libros sobre el tema "And Brand Image"
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Albisser, Matthias. Brand Content und Brand Image. Springer Fachmedien Wiesbaden, 2022. http://dx.doi.org/10.1007/978-3-658-35711-5.
Texto completoMartínez, Eva. The effect of brand extension strategies upon brand image. Birmingham Business School, 2002.
Buscar texto completoGladnikoff, Ira. How Novell's advertising communicates brand image. LCP, 2000.
Buscar texto completoSethuraman, Raj. What makes consumers pay more for national brands than for store brands: Image or quality? Marketing Science Institute, 2000.
Buscar texto completoNaila, Clerici, and European Association for American Studies. Conference, eds. Victorian brand, Indian brand: The white shadow on the native image. Segnalibro, 1993.
Buscar texto completoH, Elliott Richard, ed. Brands and brand management: Critical perspectives on business and management. Routledge, 2008.
Buscar texto completoMishra, Hari Govind. Impact of consumer social responsibility and brand social responsibility image on brand loyalty. Indian Institute of Management, 2014.
Buscar texto completoGarone, Stephen J. Managing reputation with image and brands. Conference Board, 1998.
Buscar texto completoSegreto, Luciano. European business and brand building. P.I.E. Peter Lang, 2011.
Buscar texto completoSchmitt, Bernd. Marketing aesthetics: The strategic management of brands, identity, and image. Free Press, 1997.
Buscar texto completoStuart, Roper, ed. Corporate reputation: Brand and communication. Pearson, 2012.
Buscar texto completoRobial, Etienne. Canal+: Image graphique et identité visuelle = graphic image and visual identity. Canal+, 2001.
Buscar texto completoOburai, Prathap. Corporate brand image: Antecedents, mediating role, and impact on stakeholder expectations. Indian Institute of Management, 2005.
Buscar texto completoPina, Jose M. Modelling the impact of services brand extensions on corporate image. Birmingham Business School, 2004.
Buscar texto completoWoodside, Arch G. Measuring the effectiveness of image and linkage advertising: The nitty-gritty of maxi-marketing. Quorum Books, 1996.
Buscar texto completoMurray, Will. Brand storm: A tale of passion, betrayal and revenge. Financial Times Prentice Hall, 2000.
Buscar texto completoBiehal, Gabriel Jon. Building corporte brands: An exploratory study. Marketing Science Institute, 2001.
Buscar texto completoBiehal, Gabriel Jon. Building corporte brands: An exploratory study. Marketing Science Institute, 2001.
Buscar texto completoTaylor, Neil. The name of the beast: The process and perils of naming brands, products, and companies. Cyan, 2007.
Buscar texto completoAron, Sheinin Daniel, ed. Building corporate brands: An exploratory study. Marketing Science Institute, 2001.
Buscar texto completoMorley, M., and Michael Morley. Global Corporate Brand Book. Palgrave Macmillan, 2009.
Buscar texto completoteam, Graphic. Brand Image Design for Catering Services. DESIGN MEDIA, 2014.
Buscar texto completoteam, Graphic. Brand Image Design for Catering Services. DESIGN MEDIA, 2014.
Buscar texto completoGross, Valerie J. Transforming Our Image, Building Our Brand. ABC-CLIO, LLC, 2012. http://dx.doi.org/10.5040/9798216027126.
Texto completoSethuraman, Raj. What makes consumers pay more for national brands than for store brands: Image or quality?. Marketing Science Institute, 2000.
Buscar texto completoWoodward, T. Using brand awarenes and brand image in tourism channels of distribution. 2000.
Buscar texto completoOnaindia, Carlos Martinez, and Brian Resnick. Designing B2B Brands: Lessons from Deloitte and 195,000 Brand Managers. Wiley & Sons, Incorporated, John, 2013.
Buscar texto completoOnaindia, Carlos Martinez, and Brian Resnick. Designing B2B Brands: Lessons from Deloitte and 195,000 Brand Managers. Wiley & Sons, Incorporated, John, 2013.
Buscar texto completoOnaindia, Carlos Martinez, and Brian Resnick. Designing B2B Brands: Lessons from Deloitte and 195,000 Brand Managers. Wiley & Sons, Incorporated, John, 2013.
Buscar texto completoOnaindia, Carlos Martinez, and Brian Resnick. Designing B2B Brands: Lessons from Deloitte and 195,000 Brand Managers. Wiley & Sons, Incorporated, John, 2013.
Buscar texto completoAlbisser, Matthias. Brand Content und Brand Image: Experimentelle Studie über Die Wirkung Von Brand Content Auf Imagedimensionen. Springer Fachmedien Wiesbaden GmbH, 2021.
Buscar texto completoGains, Neil. Brand Essense: Using Sense, Symbol and Story to Design Brand Identity. Kogan Page, Limited, 2013.
Buscar texto completoGains, Neil. Brand EsSense: Using Sense, Symbol and Story to Design Brand Identity. Kogan Page, 2014.
Buscar texto completoLiu, Jun, and Shuang Liang. ??????????: Brand Image Design of Small & Micro Enterprises. LONGMAN PRESS LTD, 2021.
Buscar texto completoSimanskaite, Marija. Generation of Artist's Brand Image in Fine Art Licensing Business: Artist's Brand Image in Visual Art Licensing Business. LAP LAMBERT Academic Publishing, 2011.
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