Literatura académica sobre el tema "Anti-smoking Advertisements"

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Artículos de revistas sobre el tema "Anti-smoking Advertisements"

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Raza, Syed Hassan, Anjum Zia, and Moneeba Iftikhar. "Interplay of Direct Anti-Smoking Public Service Advertisements and Anti-Smoking Messages Placement Disclosures in Movies with Attitude to Quit Smoking." Global Social Sciences Review III, no. III (2018): 332–53. http://dx.doi.org/10.31703/gssr.2018(iii-iii).19.

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Recently, the Ministry of Health Pakistan decreed that disclosures of anti- smoking messages placement in the movies should be used whereby fear based cognitive anti-smoking message is shown. Consistent with the Elaboration Likelihood Model (ELM) assumption that persuasion messages likely influence the attitude of the relatively unmotivated individuals. This study is the first which tests and compare the ability of anti-smoking persuasion messages presented in the Direct Anti-smoking public service Advertisements (DAA) and Anti-smoking messages Placement Disclosures in movies (APD) in determin
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Quester, Pascale G. "Antecedents of Anti-Smoking Advertisements' Effectiveness." Journal of International Consumer Marketing 10, no. 4 (1999): 29–48. http://dx.doi.org/10.1300/j046v10n04_03.

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Nurcahyani, Eti Wiyati, Fera Kresyca, Nadila Sopya Indriyani, and Fajaria Nurcandra. "THE IMPACT OF CIGARETTE ADVERTISEMENTS ON ADOLESCENTS : A LITERATURE REVIEW." Jurnal Ilmu Kesehatan Masyarakat 10, no. 2 (2019): 74–82. http://dx.doi.org/10.26553/jikm.2019.10.2.74-82.

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Cigarette consumption occurs throughout the world and is widespread among teenagers. Moreover, the existence of cigarette advertisements as a promotional media that is easily found in various mass media, can provide smoking influences to adolescents. The purpose of this study was to determine the effects of cigarette advertising on adolescent smoking initiation. This study uses a literature review. Google Scholar, Sciene Direct, and Proquest are used to select literature related to the topic to be discussed. The analysis in this study was also assisted with several articles found on the intern
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Kim, Koanghyub. "Exploratory Study of Advertising Messages in Anti-Smoking Advertisements : Assessment of Anti-Smoking Advertisements through Health Communication Theories." Korean Journal of Social Science 38, no. 2 (2019): 65–98. http://dx.doi.org/10.18284/jss.2019.08.38.2.65.

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Rosemary, Rizanna, Novi Susilawati, Deni Yanuar, Nur Anisah, and Mawaddah Idris. "Perceived Effectiveness of the Anti-Smoking Public Service Advertisement on YouTube (#SuaraTanpaRokok)." Communicare : Journal of Communication Studies 8, no. 1 (2021): 1. http://dx.doi.org/10.37535/101008120211.

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Indonesia's tobacco control law enforcement remains weak and has not regulated the total ban on tobacco advertisement, promotion, and sponsorship bans (TAPS). Meanwhile, mediated anti-smoking messages have been significantly found to reduce smoking prevalence in many countries, helping people to stop smoking and preventing new smokers. Unfortunately, the anti-smoking Public Service Advertisements (PSAs) in Indonesia is unable to compete with the extensive and creative cigarette advertising or pro-smoking messages in many media platforms. Messages encouraging people to stop smoking and deliveri
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Yoo, Jae-woong, and Young-ju Jin. "Comparative impact of fear appeals and induced hypocrisy advertising in encouraging intent to quit smoking: Applying self-construal theory to consumers’ attitudes." Global Health Promotion 27, no. 1 (2018): 51–58. http://dx.doi.org/10.1177/1757975918783425.

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This study examined the effect of induced hypocrisy as a new anti-smoking advertisement approach on smokers’ attitudes toward advertisements and their attitudes and intentions toward smoking cessation. It also comparatively analysed the effects of this tactic against those of the fear appeals that have traditionally been used in anti-smoking campaigns. The findings showed highly positive effects from induced hypocrisy on smoker attitudes and intentions toward cessation. Comparison of fear appeals and induced hypocrisy advertising on cessation showed stronger effects from the former on cessatio
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Ibrahim, Wessam. "Persuasion in Anti-Smoking Advertisements: A Multimodal Approach." Cairo Studies in English 2020, no. 1 (2021): 42–66. http://dx.doi.org/10.21608/cse.2021.147188.

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Unal, Egemen, Mehmet Gokler, Selma Metintas, and Cemalettin Kalyoncu. "Effects of anti-smoking advertisements on Turkish adolescents." Eastern Mediterranean Health Journal 22, no. 9 (2016): 654–61. http://dx.doi.org/10.26719/2016.22.9.654.

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Tuffs, A. "German government under attack for anti-smoking advertisements." BMJ 327, no. 7411 (2003): 360. http://dx.doi.org/10.1136/bmj.327.7411.360.

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Montazeri, Ali, and James McEwen. "Effective communication: perception of two anti-smoking advertisements." Patient Education and Counseling 30, no. 1 (1997): 29–35. http://dx.doi.org/10.1016/s0738-3991(96)00958-5.

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Tesis sobre el tema "Anti-smoking Advertisements"

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Rousseau, Diane. "Effectiveness of fear appeals in anti-smoking advertisements." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1997. http://www.collectionscanada.ca/obj/s4/f2/dsk2/ftp04/mq25998.pdf.

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Sung, Te-Chen, and 宋德貞. "The Third-Person Effect of Anti-Smoking Advertisement." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/82177906770290575242.

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碩士<br>世新大學<br>傳播管理學研究所(含碩專班)<br>95<br>Smoking is now the major and most common unhealthy behavior in Taiwan. The number one of ten causes for cancer in Taiwan is-lung cancer; the main reason for this disease is smoking. Despite of the efforts from government and relevant agencies, smoking population in Taiwan is still increasing alarmingly and the smoking age drops in general. It should be an issue for concern, among academic community of communication, government and non-government anti-smoking agency, if there is so-called “third-person effect” to the audiences of the anti-smoking advertisem
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Sutfin, Erin Lynne. "Adolescent's responses to anti-tobacco advertising exploring the role of advertisement theme and adolescents' emotional responses and smoking status /." 2006. http://wwwlib.umi.com/dissertations/fullcit/3225068.

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Capítulos de libros sobre el tema "Anti-smoking Advertisements"

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Bhatnagar, Namita, Sridhar Samu, and Norlaine Thomas. "The Efficacy of Anti-Smoking Advertisements: The Role of Source, Message, and Individual Characteristics." In Marketing, Technology and Customer Commitment in the New Economy. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11779-9_91.

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