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Taieb, Besma. "L'efficacité des sites web marchands destinés aux consommateurs culturellement divers : les effets de la congruence culturelle du site et de l'exposition répétée". Thesis, Aix-Marseille, 2012. http://www.theses.fr/2012AIXM1045.
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Cette thèse a pour objectifs d'étudier les réactions des groupes majoritaires et minoritaires face au site web marchand congruent à leur pays d'origine et au site web incongruent (site congruent au pays hôte/étranger), de mieux comprendre les effets de la congruence culturelle des sites marchands et d'évaluer les conditions d'efficacité du site culturellement incongruent. Nous avons élaboré un plan expérimental comportant trois variables à manipuler : la congruence culturelle du site web (faible versus forte), la fréquence d'exposition (1 exposition versus 2 expositions) et la population (minoritaire versus majoritaire). Deux sites web expérimentaux ont été conçus (le premier site est congruent à la population majoritaire et le second est congruent à la population minoritaire). Grâce à une analyse de contenu réalisée sur les sites locaux de la population minoritaire, nous avons identifié et sélectionné les marqueurs culturels dominants (tels que les couleurs, les polices, les images et les symboles) que nous avons manipulés pour concevoir les sites web expérimentaux. Les résultats obtenus montrent que le site culturellement congruent par rapport au site incongruent améliore l'attitude vis-à-vis du site, la confiance envers le site et l'intention de recommander. Toutefois, les effets positifs de la congruence culturelle du site web sur l'attitude et la confiance vis-à-vis du site sont plus forts pour la population majoritaire que pour la population minoritaireThis thesis aims to study the reactions of the majority and minority groups towards commercial website congruent with their country of origin and culturally incongruent website (site congruent with host country / abroad), to better understand the effects of commercial websites cultural congruity and to assess the conditions of culturally incongruent website effectiveness. We developed an experimental design with three variables to manipulate: website cultural congruity (low versus high), exposure frequency (1 exposure versus 2 exposures) and population (majority versus minority). Two experimental websites were designed (the first site is congruent with the majority population and the second is congruent with the minority population). Through a content analysis performed on the local sites of the minority population, we identified and selected the dominant cultural markers (such as colors, fonts, images and symbols) handled in designing experimental websites. The results show that culturally congruent site compared to incongruent site improves attitude, trust toward the site and intention to recommend. However, the positive effects of website cultural congruity on attitude and trust toward the site are stronger for the majority than the minority population. The results also indicate that repeated exposure to incongruent website improves attitude and trust toward the site, but it should be noted that repeated exposure has a stronger influence on attitude toward the incongruent site
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Scott, Edward Sherman. "Digital research cycles how attitudes toward content, culture and technology affect web development /". Orlando, Fla. : University of Central Florida, 2009. http://purl.fcla.edu/fcla/etd/CFE0002637.
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Hasselbach, Whitney Lynn. "Differences between Third, Fourth, And Fifth Grade Students' Attitudes toward Reading In Relation to Community Size". Bowling Green State University / OhioLINK, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1273803572.
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Rahavard, Farshad y Lars Andreasson. "Online Marketing : A study of users’ attitudes in the context of Blogs and Communities". Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-1344.
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The Internet has opened up new opportunities for companies to market and sell their products online. In the early days of internet marketing and still some of the more widely used methods are Pop-ups and Banners. Earlier research and academic studies have proven these methods of being perceived as irritating and more or less ignored. With this in mind, marketers have been searching to find new and alternative ways of marketing, in addition to the traditional methods. Eventually, when the trend of blogs and communities began growing, so did the companies interests towards them. Because of the new possible forms of marketing online, and due to the companies increasing effort of receiving better value regarding their advertisement budget, the purpose of this thesis is to examine if marketing on sites such as blogs and communities are more positively perceived upon among internet users. In some cases, this has been examined in relation to the more traditional means of online marketing. Furthermore, we examined whether or not the tailoring of advertisements had more effect on users, and if there were any differences in the general perception of blog- and community advertisements among male and female consumers.
The empirical data needed was gathered quantitatively through an online survey, based on the consumer point of view of this matter. As it became difficult to attain any response from users of internet blogs, the study became more focused on communities and forums. The survey was placed on three communities within current areas of interest; Home electronics, Sports and training, and Family life. Furthermore, a conceptualization was made out of the theoretical chapter, and was used for the analyzing of the data.
The results indicate that a majority of the respondents are more positive towards advertisements on blogs and communities, as well as customized advertisements within these mediums. It was further found that these advertisements did not disrupt the surfer’s flow as much as traditional mediums. The findings also show that a majority of the respondents are aware of online advertisements in general, and just as many have developed a dislike towards them. However, the male respondents have a more positive view of advertisements on blogs and communities, than the female. The same finding appeared in regard to tailored ads; while male consumers consider these as more acceptable, the female respondents have an indifferent opinion. To the question of why advertisement on these mediums were more regarded upon, the most common response was due to these ads being considered as more related to their interests. Conclusively, tailored ads that are developed and placed in relation to the website and its content have a larger effect on internet users, than do random advertisements.
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Li, Na. "Toward e-commerce website evaluation and use : a balanced view". Related electronic resource: Current Research at SU : database of SU dissertations, recent titles available, full text:, 2008. http://wwwlib.umi.com/cr/syr/main.
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Ben, Nasr Imed. "Une analyse de l’expérience ponctuelle du site web de marque au travers des bénéfices qu’elle procure et de leurs effets sur la satisfaction et l’attitude de l’internaute : une application aux sites web de marques automobiles". Thesis, Bordeaux 4, 2012. http://www.theses.fr/2012BOR40017.
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La présente recherche traite de l’expérience de consultation du site web d’une marque et de son impact sur les réactions post-visite de l’internaute. Dans cette perspective, une revue de la littérature relative à l’expérience de consommation de manière générale et à l’expérience de navigation de manière spécifique est effectuée. Cette démarche conceptuelle, conjuguée à une étude qualitative exploratoire, a abouti à la proposition d’un modèle conceptuel qui met en exergue le processus psychologique – notamment le mode de traitement et l’expérience d’imagerie mentale – de l’internaute lors de la consultation du site web de marque. De même, ce modèle met au jour les contributions des composantes fonctionnelles et expérientielles de ladite consultation sur la satisfaction et l’attitude de l’internaute.En vue de confirmer le modèle conceptuel, une étude quantitative de type expérimentale est effectuée. Le test des liens subséquents au modèle causal – au moyen des analyses multivariées et de la méthode des équations structurelles – ressort les interactions substantielles qui régissent les éléments antécédents et composants de l’expérience de consultation du site web d’une marque ainsi que leurs influences respectives sur la satisfaction de l’internaute relative au site web et sur son attitude envers la marqueThis research discusses the experience of brand website visit and its consequences on consumer post-visit reactions. In this perspective, a review of the literature related to the theme of consumption experience in general and particularly to online browsing experience is performed. This theoretical approach, combined with an exploratory qualitative study, led to the proposal of a framework model that emphasizes the psychological process - including the way of processing and mental imagery experience - during consumer consultation of a brand website. Similarly, this model reveals the contributions of the utilitarian and experiential components of that consultation on consumer's satisfaction and attitude.To confirm the framework model, a quantitative experiment is performed. The results of the causal model testing - this, using multivariate analyzes and structural equation modeling- put forward the substantial interactions that exist between the antecedent elements and the core components of the brand website experience and the specific influences of these ones on consumer's satisfaction related to the website and attitude toward the brand
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Dondolo, Hilda Bongazana. "Modelling the factors that influence Generation Y students' attitudes towards advertising in the facebook environment / Hilda Bongazana Dondolo". Thesis, North-West University, 2014. http://hdl.handle.net/10394/10628.
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Previous research has provided insights into factors influencing attitudes toward advertising in general, and those factors influencing attitudes toward advertising in a particular medium. However, attitudes towards Facebook advertising, especially those of Generation Y, have received relatively little research attention, especially in the South African context. The Generation Y cohort (individuals born between 1986 and 2005) are heavy users of Facebook, and access the site on a daily basis. In South Africa, approximately 20 million of the country’s population of 52 982 000 fall into the Generation Y cohort; this makes them a salient market segment. Those engaged in tertiary education are of particular interest to marketers as a tertiary qualification is often an indication of higher future earning potential, and higher social status within a community. The purpose of this study was to propose and test a model of the possible determinants and inhibitors of Generation Y students‟ attitudes towards advertising, in the Facebook environment, within the South African context. The proposed model suggests that information value, entertainment value, credibility, self-brand congruity and trust in site are predictors of attitude towards advertising in the Facebook environment, while invasiveness of advertisements and time cost are inhibitors of attitude towards advertising in the Facebook environment. The study hypothesised that information value, entertainment value, credibility, self-brand congruity, trust in site, invasiveness of advertisements and time cost impact on Generation Y students‟ perceived value of advertisements on Facebook that in turn directly influence attitudes towards advertising on Facebook. The study followed a descriptive research design using a single cross-sectional sample and a self-administered survey questionnaire. A non-probability convenience sample of 450 students enrolled at three public higher education institutions (HEIs) of South Africa located in the Gauteng Province was drawn for the study. Lecturers at the three HEIs were contacted and asked if they would allow the questionnaire to be distributed to their students during class. Of the questionnaires completed, there were 306 usable self-administered questionnaires. Data were analysed using exploratory factor analysis, Pearson’s Product-Moment correlation analysis and structural equation modelling. Before testing and confirming the hypothesised construct paths, a measurement model was developed based on the exploratory factor analysis and correlation analysis. The results of the correlation analysis showed that invasiveness of advertisements and time cost did not have a significant relationship with the two endogenous constructs of value and attitude towards advertisements on Facebook. As such, the measurement model excluded these two constructs. The measurement model identified seven latent variables identifying attitudes towards advertisements in the Facebook environment as a seven-factor structure. Confirmatory factor analysis was performed, and the results confirmed the existence of convergent and discriminant validity. The measuring scale of this study also demonstrated composite reliability. The initial structural model (Structural Model A) hypothesised that information value, entertainment value, credibility, self-brand congruity and site trust directly influence perceived value, which, in turn, influences overall attitude towards advertising in the Facebook environment. Despite the fit indices indicating the overall fit of the hypothesised structural model as acceptable, the path between self-brand congruity and value, as well as the path between site trust and value, were negative and not significant. As such, a revised model based on the original measurement framework was tested. The revised structural model (Structural Model B) was tested to determine whether self-brand congruency and site trust have a direct positive influence on Generation Y students‟ overall attitude to advertising in the Facebook environment, rather than an indirect influence via their influence on perceived value. In Structural Model B, information value, entertainment value and credibility have a significant positive influence on Generation Y students‟ perceived value of advertisements on Facebook, and perceived value has a significant positive influence on attitudes towards advertisements on Facebook. Similar to the findings of previous studies, Structural Model B revealed that self-brand congruity and site trust have a significant positive and direct influence on Generation Y student‟ overall attitude towards advertising in the Facebook environment. Furthermore, the revised model (Structural Model B) appears to fit the data better than that of Structural Model B. This study contributes to the body of knowledge in the area of attitude towards advertising by empirically testing a model of factors influencing Generation Y‟s attitudes towards advertising in the Facebook environment, and ascertaining which factors act as antecedents to successful advertising on Facebook. It suggested that attitude towards advertising in the Facebook environment is a seven-factor structure composed of overall attitude, information value, entertainment value, credibility, self-brand congruity, trust in site and perceived value. The study also offers recommendations and guidance for marketers who seek to incorporate Facebook in their marketing communication mix.PhD (Marketing Management), North-West University, Vaal Triangle Campus, 2014
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Tszuska, Lucy Ann. "Nurses' attitude toward AIDS /". Staten Island, N.Y. : [s.n.], 1986. http://library.wagner.edu/theses/nursing/1986/thesis_nur_1986_tszus_nurse.pdf.
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Quirk, Keri. "Nurses' attitude toward computerization. /". Staten Island, N.Y. : [s.n.], 1998. http://library.wagner.edu/theses/nursing/1998/thesis_nur_1998_quirk_nurse.pdf.
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Petermann, Waldemar. "Attitudes toward Attitude : Kenneth Burke's views on Attitude". Thesis, Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-27558.
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In this thesis, a review of Kenneth Burke's use of the term attitude in his published works as well as in some unpublished notes, drafts and letters, is performed. Three periods of different usage are found. Early works feature a pervasive attitude with elements of both body and mind. This attitude is then subsumed into the pentad and the physiological connection is diminished, but attitude is given an important function as a connective between action and motion. The later Burke reinstates attitude as central to his theory of symbolic action, reconnects it to the physiological and includes it in the Pentad with parsimony-inducing effect. The attitude is then found to aid rhetorical analysis and show promise in being able to help analyse expressions not wholly in the realm of the conscious, be they in the form of a Bourdieu social practice or barely conscious rhetorical markers in conversation.
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Meide, Jeff T. B. "Pupils' attitude toward technology-Botswana". Diss., This resource online, 1996. http://scholar.lib.vt.edu/theses/available/etd-08032007-102243/.
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Halalau, Ruxandra y Gustaf Kornias. "Factors influencing users' attitude towards display advertising on Facebook". Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Marketing and Logistics, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-19005.
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Background: Researchers have investigated display advertising in the past several years from different perspectives but only in connection to traditional Web sites and not specifically for social networking sites. Facebook is the most prominent social networking site in terms of number of users and its main source of revenue is its online advertising business. Having display advertising in their virtual space is the reason why social networks are able to offer free service and as such the need to understand how users perceive it arises The most important way of understanding users’ perceptions about the advertis- ing messages is by studying attitudes. In order to understand the attitudes toward Facebook display advertising, it is necessary to examine the factors that affect the attitude-toward-the-ad. Ad perceptions, ad credibility, attitude toward advertisers, attitude toward advertising and mood have been identified by previous researchers as clearly influencing the attitude toward specific ads. Purpose: The purpose of this research is to investigate user’s attitude toward display advertising on Facebook by identifying the main factors that influence the formation of attitudes. Method: In order to fulfill the purpose and uncover the main factors that influence the attitude towards display advertising on Facebook, a qualitative research has been conducted. Both a primary and a secondary data search was per- formed. The primary data was collected by carrying out semistructured interviews with students at Jönköping University which resulted in a number of 20 respondents. The secondary data was gathered through the use of the resources available at the university library, both digital and paper based. Internet Web sites have also been reviewed when needed. Conclusions: The authors found that users display an accepting, positive attitude toward display advertising on Facebook. There have been identified five main fac- tors influencing Facebook users’ attitude and these are ad credibility, ad perceptions, attitude toward the advertiser, informativeness and lack of irritation. Moreover, the informativeness factor was found to have the greatest influence in terms of the behavior Facebook users have toward display advertising.
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Panadis, Sirinya y Lalita Phongvivat. "Consumer Attitude toward Spa in Thailand". Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-12520.
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Vue, Chuesee. "Hmong youth attitude toward early marriage". Online version, 1999. http://www.uwstout.edu/lib/thesis/1999/1999vuec.pdf.
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Ghanimi, Ziad. "Sponsorship advertising effects of source, narration mode and involvement with the sponsored activity on attitude toward the sponsorship, attitude toward the ad and attitude toward the sponsor /". [Gainesville, Fla.] : University of Florida, 2006. http://purl.fcla.edu/fcla/etd/UFE0015784.
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Hamilton, Cheryl A. (Cheryl Ann). "The Effect of Quality and Color Visual Aids on Immediate Recall, Attitude Toward Speaker, and Attitude Toward Speech". Thesis, University of North Texas, 1999. https://digital.library.unt.edu/ark:/67531/metadc500384/.
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Thirty years of empirical research on visual aids have produced inconsistent results--perhaps because the quality and color of those visuals were inconsistent. The purpose of this study was to determine what effects quality and color of instructional transparencies used in an informative speech have on listener recall and attitudes toward speaker and speech. A total of 709 community college and university students in 36 intact classes were randomly assigned to one of four visual treatment groups (poor-quality black/white, high-quality black/white, poor-quality color, or high-quality color) or one of two control groups (no-speech or no-visuals). A videotaped speech was projected onto a large screen at the right of the room; visual aids (each shown for approximately 30 seconds) were projected onto another screen set immediately to the left. Recall was measured by a 10-item multiple choice test; attitude toward speech and speaker were each measured by six seven-item semantic differential scales. Analysis of variance indicated that the type of transparencies used in an informative speech have a definite effect on immediate recall and attitude toward the speech, but no effect on attitude toward speaker. All four treatment groups scored significantly higher on recall than the no-speech and no-visual control groups. Log percent of change showed poor color to produce the lowest scores (still 13% better than control) and quality color to produce the highest scores (19.5'% better). Analysis found listeners to have a more positive attitude toward the speech when quality color, quality black/white, or poor black/white visuals were used. It appears that any visual (even a poor quality one) produces better recall than no visuals. Speakers with the time to produce quality visuals should add color; speakers who pay little attention to quality would be advised to use black/white visuals. Implications for future research are suggested.
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Kreider, Kristen Elizabeth. "Toward a Material Poetics : Sign, Subject, Site". Thesis, University College London (University of London), 2008. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.487247.
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The aim of this practice-led PhD thesis is to develop a material poetics, informed theoretically. Cultivating a poetic practice in relation to fine art and spatial practice, I originate a body of artworks including poetry, artist books, installation art, moving image and textual interventions into architectural and urban sites. Six artworks are documented in this thesis, interlocking with five 'critical acts' where I explore elements of poetic practice ('word,' 'line,' 'page,' 'voice' and 'punctuation') in relation to materiality, spatiality and subjectivity by looking specifically at Jenny Holzer's Lustmord, Fiona Templeton's Cells of Release, Emily Dickinson's later manuscripts, Theresa Hak . Kyung Cha's Passages Paysages and Roni Horn's Pair Object III: For Two Rooms. From my creative and critical practice emerges a triadic relation of intersecting concerns between 'sign,' 'subject' and 'site' that I explore in my theoretical writing. Arguing that formalist linguistic theory is capable neither of accounting for the material quality of the sign nor its relation to an object, I cultivate an appreciation of the sign as an indexical symbol, in a material sense, as the basis for the sign in a material poetics. I then demonstrate how the material qualities of sign and site (including the materiality of the page, spatial context and body of the recipient) are integral to the ways in which meanings are generated and received. The indexical symbol, in both a grammatical and material sense, underlies my theory of subjectivity in terms of a discursive and embodied relation between two speaking subjects, as 'I' and 'you,' premised on 'voice' as an act of material spacing. Each artwork and each critical act in this thesis reveals a different configuration of this complex intersubjective dynamic, ultimately offering a reconsideration of the lyric 'I' and 'voice' located at the crossover between contemporary poetry and text-based art practice.
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Welter, Alison Carol. "Conformity, attitude toward authority, and social class". PDXScholar, 1990. https://pdxscholar.library.pdx.edu/open_access_etds/4214.
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This study examined the relationship between attitudes toward authority, identification with authority and conformity in relation to authority in American undergraduate college students. The study consisted of two parts. The first part examined correlates of attitudes toward authority according to social class. Undergraduate college students attending Portland State University canprised the samples in which two groups, a middle-class group and a working-class group of equal sizes (n=63), were formed. A relatively new, standardized measure of attitudes toward institutional authority, the GAIAS (Rigby, 1982), was used to measure orientation toward authority by social class. No significant differences in attitudes toward authority emerged for the two social class groups. A significant preference was shown 2 by middle-class students for self-employment over an organizational setting, while working-class students showed a preference for employment within an organizational setting.
The second part of the study used a single subject sample (n=100), and compared responses of American college students on the GAIAS with those of English and Australian college students in the Rigby (1984) study. American college students were more pro-authority than Australian college students but not more pro-authority than English college students. In terms of political party affiliation and attitudes toward authority, American college student Democrats were more pro-authority than either the Australian or English Labour Party supporters. There were no significant differences between the U.S., Australian and English samples in attitudes toward authority for conservative political party supporters.
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Inchausti, Mary Elizabeth. "Class size reduction: Effects on teacher attitudes toward students, training, and teaching methods". Scholarly Commons, 1999. https://scholarlycommons.pacific.edu/uop_etds/2571.
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In the 1996–1997 school year, California instituted one of the most costly and far-reaching educational reforms in the nation, reducing class size to 20 to 1 in first grade classes. The following year the California legislature authorized the expansion of class size reduction up to four grades (Kindergarten through third grade). This study investigated teacher attitudes toward students, training, and teaching methods when working in reduced class size settings (20 to 1). The study used survey and in-depth interview data. In the 1996–1997 school year several questions on teaching in a reduced class size setting were included in a survey sent to all teachers in the Sacramento City Unified School District. In the 1997–1998 school year all teachers working in reduced class size settings were surveyed for this study. Over two hundred teachers (46.6%) returned the survey. Follow-up interviews were conducted with sixteen teachers. The survey data indicated that teachers felt that they were using individualized instruction, providing feedback, and monitoring student progress more because of smaller class size. Teachers were more willing to attend training in specific areas. Teachers also communicated higher expectations to students. Interview data strongly indicated that teachers were experiencing higher job satisfaction, and that they felt they had a higher level of effectiveness because of class size reduction. The results of this study confirmed the results of prior research that size reduction has a very positive effect on teacher attitudes.
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Zhang, Kai. "Hong Kong citizens' attitude toward hot spot policing". Thesis, University of Macau, 2011. http://umaclib3.umac.mo/record=b2456345.
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Thomas, Damafing Keita. "West African Immingrants' Attitude Toward Seeking Psychological Help". Digital Archive @ GSU, 2008. http://digitalarchive.gsu.edu/cps_diss/29.
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ABSTRACT WEST AFRICAN IMMIGRANTS’ ATTITUDES TOWARD SEEKING PSYCHOLOGICAL HELP Research is needed to better understand the impact of migration on West African immigrants’ mental health and their ability and willingness to seek traditional Western care. Therefore, the present quantitative study investigated the variance in attitudes toward seeking psychological help as predicted by degree of acculturation, severity of self-reported problems, and beliefs about the cause of mental health problems among West African immigrants in the U.S. The following research questions and hypothesis were addressed: What are the specific mental and physical health concerns of West African immigrants in the U.S.? Where do West African immigrants with mental health problems seek help? The hypothesis was that higher acculturation into the U.S. society, severity of self-reported problems, and interactional attribution beliefs about mental health problems would be significant predictors of attitudes toward seeking psychological help. Approximately 600 questionnaires were mailed to first generation West African immigrants. A total of 126 surveys were received representing a return rate of 21%. Of this number 15 were not usable. Analyses were based on the remaining 111 surveys. Each survey packet included a demographic questionnaire, a referral list for national mental health, counseling and crisis services, a business reply envelope, and a battery of 4 instruments including the Attitude Toward Seeking Professional Psychological Help Scale (ATSPPH), Behavioral Acculturation Scale (BAS), Brief Symptoms Inventory (BSI), and the Mental Health Locus of Origin Scale (MHLO). Descriptive statistics were computed (percentages & frequencies) to answer the first and second research questions. In addition, one multiple regression, using forced entry method was performed to predict West African immigrants’ attitudes toward seeking psychological help as measured by the total scores on the ATSPPH, using the BAS, BSI, and MHLO scores as predictors. Finally, Pearson product moment correlation analyses were performed among the variables in examining the regression results. The results identified interactional attribution beliefs about mental health problems as the only significant predictor. West African immigrants reported various concerns with their mental and physical health. In general, they reported preference for the use of informal systems of support to resolve their emotional concerns and the use of medical doctors for physical concerns.
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Duncan, Lonnie Earl. "Black students' attitude toward counseling and counselor preference". Virtual Press, 1996. http://liblink.bsu.edu/uhtbin/catkey/1027105.
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The utilization of counseling services by Black college students has been a focus of the help seeking literature. The help seeking literature has focused on the nature of the potential problem, attitude toward counseling, rank of potential helpers, characteristics of help seekers, and the characteristics that Black students most prefer when choosing to see a counselor. The majority of this literature has primarily focused on the differences between White and Black students while ignoring within group differences. The present study examined the help seeking attitude and counselor preference of Black college students. The following hypotheses were investigated: a) whether African self-consciousness, socioeconomic status, sex, cultural mistrust, and prior counseling experience would predict attitudes toward counseling, b) whether African selfconsciousness, sex, socioeconomic status, prior counseling , and cultural mistrust would predict counselor preference for personal concerns, c) whether African self-consciousness, sex, socioeconomic status, prior counseling , and cultural mistrust would predict counselor preference for educational/vocational concerns, and d)whether African selfconsciousness, sex, socioeconomic status, prior counseling , and cultural mistrust would predict counselor preference for environmental concerns.A regression analysis using SPSS revealed that socioeconomic status, sex, and cultural mistrust were statistically significant predictors of attitude toward counseling. Three separate canonical correlations revealed that African self-consciousness, cultural mistrust, and gender were significant predictors of race and gender preferences for personal, educational /vocational, and environmental concerns experienced by Black students. Generally, Black students who were culturally committed, as measured by African self-consciousness, preferred a Black female counselor when faced with personal, educational/vocational, or environmental concerns while those Black students who were less mistrustful preferred a White female counselor for these same concerns. Limitations and implications for theory, practice, and research of the findings are discussedDepartment of Counseling Psychology and Guidance Services
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Pierre, Lucner. "Attitude of the Unchurched in Vaudreuil toward Church". Thesis, Nyack College, Alliance Theological Seminary, 2019. http://pqdtopen.proquest.com/#viewpdf?dispub=13806054.
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The purpose of writing Attitudes of the Unchurched in Vaudreuil Toward the Church is to verify whether the ethical failure of the ecclesial leadership is the strongest among the factors that keep people from attending church in Vaudreuil, Haiti. The researcher presents the perception of ethical failure of the ecclesial leadership as a ministry problem when trying to reach the unchurched in the researcher’s home community of Vaudreuil. The researcher surveyed 126 participants and used a mixed method design to investigate the hypothesis that ethical failure of leadership is the strongest factor contributing to the non-attendance of church in Vaudreuil. The quantitative method was a Likert-scale survey. The qualitative research method was an interview questionnaire in which self-reported unchurched participants were asked about their perception for attitudes toward church in Vaudreuil. Analysis of the data supported the researcher’s hypothesis.
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Friis-Jespersen, Christopher. "Celebrity endorser’s credibility: effect on consumers’ attitude toward advertisement : Factors influencing vloggers credibility among viewers and their relation with attitude toward advertisement". Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-64645.
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Social media has become an attractive platform for companies to advertise their brands on and a common method is to pay internet celebrities to use their fame to promote the companies’ brands. One of these social media platforms is Youtube where “YouTubers” using their fame to promote brands on a daily basis in form of video logs (vlogs). Studies has indicated that the more credibility an endorser has, the more likely the purchase intention is, but also higher retention for the advertised brand. Therefor the purpose of this study is to describe the factors of endorser credibility, benefiting endorsers in how they can increase their credibility. The study also looked at the relation between endorsers’ credibility and attitude towards the advertisement, benefiting companies in choosing the most profitable endorser. A quantitative study was conducted to answer the research purpose, where a questionnaire was sent out to students on LUT (Luleå University of Technology). The results of this study suggested that endorsers credibility consists of all the five factors that was looked at in this study which was trustworthiness, attractiveness, expertise, homogeneous and tie strength. Findings of this study also suggested a direct and positive relation between some factors of endorser credibility with attitude towards advertisement
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Ameen, Noor y Hassan Safawizadeh. "Visualizing Material on Site for Machines and Humans: A Step toward an Autonomous Construction Site". Thesis, Blekinge Tekniska Högskola, Institutionen för maskinteknik, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-14937.
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The construction industry has not seen the same growth in productivity as e.g. the manufacturing- and automobile industry. This is largely due to the ease of implementing automation and robotics in the latter mentioned industries. Now more than before when the urbanization rate is increasing, there is a strong need in increasing the efficiency of the construction industry. That is why the research questions of this thesis work involves finding a complementary solution that will help autonomous construction machines operate in a dynamic construction site. The aim is permeated by two visions. The first one being to have autonomous construction machines collaborating with humans in the most remote places in the world. The second vision is that multiple smaller construction machines is more beneficial. Meaning a few machine breakdowns would not halt the entire construction process. During the research work, using the design research methodology and the innovation process, data showed that a construction site is very dynamic and complex. Having a change in factors such as size of construction site, number of involved stakeholders, location of the construction site, and time phase heavily affects the complexity of the site. Throughout the three case studies there were different characteristics, but there was a pattern. All the mentioned factors played a huge role in what needs expressed by the interviewees. The more complex a site was, the more there was a need to organize the material, personnel and machine flow. Therefore, the final solution is to decentralize the information flow of the construction site. Meaning that all humans, machines and material on site is to communicate its information. The suggested solution is the usage of a tag using GPS and Wi-Fi to communicate location and the necessary information. Thus, when attaching the tag onto a material, the workers and the machine will know of its information. The analogy is that when the implementation of autonomous machines is up to pace, the sites need to be prepared with all the errors and issues that might come with it. Since the autonomous construction machines will be collaborating with humans, it means that the issues expressed today will reappear in the future. Also, since the implementation of autonomy and robotics has been slow for the construction industry, there is a clear need of a complementary solution to speed up the process. By decentralizing the construction site and implementing tags on each interesting point, the once complex and changing construction site, will turn into a fully digitized infrastructure.ME310 2017 Volvo CE
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Wong, Nga Fun y 王雅芬. "Student's attitude toward seeking help from school social worker". Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1994. http://hub.hku.hk/bib/B3124998X.
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Wong, Nga Fun. "Student's attitude toward seeking help from school social worker /". Hong Kong : University of Hong Kong, 1994. http://sunzi.lib.hku.hk/hkuto/record.jsp?B13990913.
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Cox, Shirley A. "Online social network member attitude toward online advertising formats /". Online version of thesis, 2010. http://hdl.handle.net/1850/11588.
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Gaffney, Ebony. "African American Clergy's Attitude Toward Professional Mental Health Services". ScholarWorks, 2016. https://scholarworks.waldenu.edu/dissertations/2122.
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Evaluating the attitude of African American clergy toward parishioners seeking professional mental health services for mental illness has important treatment implications. Religion and spirituality are equally important determinants of mental health and can affect African American clergy's attitudes toward professional care for mental illness. Utilizing the health belief model (HBM), this quantitative study examined the role of theological beliefs, education, and personal experience with mental illness as they correlated with clergy's attitudes toward seeking professional mental illness services. Approximately 98 African American Protestant Clergy in the states of Georgia and South Carolina participated in this study. Data were collected using self-administered surveys via e-mail and mailings using the religious attitude scale (RAS) and the attitude toward seeking professional psychological help scale (ATSPPHS). A multiple linear regression analysis was used to examine the correlation of independent variables. The results of this study indicated that theological beliefs (p = 0.025) but not education (p = 0.084) or personal experience with mental illness (p = 0.078) had a direct effect on the African American clergy attitudes toward parishioners seeking professional mental health services. This research supports the idea that conservative African American pastors' attitudes toward congregants seeking professional mental health services are positive. The results of this study can influence social change by increasing access through clergy's pivotal role as the gatekeeper for parishioners who seek help for mental illness.
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Lee, Youn Mi. "Assess Intersectionality & Cultural Competence: Attitude toward Elderly Immigrants". Digital Commons @ East Tennessee State University, 2020. https://dc.etsu.edu/secfr-conf/2020/schedule/39.
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Considering the geographical setting of the Southern region of the U.S., which is mostly divided into two races, Black and White, this study is to examine human science-related major undergraduates’ cultural competence and attitude toward the intersectionality group, elderly immigrants. The data, a total of 444 human science related major undergraduates in Mississippi, were collected. Through the principal factor analysis, attitudes toward elderly immigrants were divided into three factors: discrimination, avoidance, and tolerance, and cultural competence was into attitude, awareness, and sensitivity factors. The further related data analysis is to be completed by spring 2020. Through the study, it is expected to increase awareness of the need for culturally competent programs to educate the students on diversity and help to prepare undergraduate students to meet societal demands related to the intersectional minority population in the future.
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Curry, Joshua G. "A Closer Look at Entrepreneurship and Attitude toward Risk". Bowling Green State University / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1399829408.
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Denton, Kristen E. "Effects of Facilitation Context on Attitude toward Sustainable Seafood". Thesis, California State University, Long Beach, 2018. http://pqdtopen.proquest.com/#viewpdf?dispub=10690032.
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This study examined how adult guests to the California Science Center engage with a specific conservation education topic: sustainable seafood. Sustainable seafood is a common education message delivered in informal science institutions. This study also investigated whether engaging in an activity about sustainable seafood while simultaneously viewing live fish species would have a greater impact on guests than participating in the same activity while viewing a laboratory space.
The data showed that guests who participated in a hands-on activity about sustainable seafood knew more about conservation-related topics and were more likely to adopt behaviors conducive to sustainable seafood consumption than guests who participated in a different hands-on activity. The data also showed that the settings in which guests participate in this Sustainable Seafood activity do not influence their knowledge or behavior. This indicates that this Sustainable Seafood activity is effective in educating adult guests, regardless of the setting.
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Holter, Charlotte Ann. "Assessing Elementary Pupils' Attitudes Toward Technology". Diss., Virginia Tech, 2016. http://hdl.handle.net/10919/65148.
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Making all US citizens technologically literate necessitates investigation into how to achieve this literacy. The Standards for Technological Literacy: Content for the Study of Technology (STL) is intentional about ensuring technological literacy in all students. Instilling this knowledge in elementary students is an emerging field that requires assessment tools that conveys understanding into what student attitudes are about technology and technological concepts. Developing appropriate technology education curriculum that promotes meaningful and integrative learning hinges on a comprehensive and clear understanding of these attitudes.
Originally designed for middle school age students, the PATT (Pupils' Attitudes toward Technology) instrument was developed and administered in the Netherlands. In 1988 the PATT- USA instrument, translated from Dutch to English, was given to 10,000 US middle and high school students and was validated for assessing their attitudes toward technology. Due to the age of the instrument, dated technological terminology was updated with language reflective of today utilizing inter-rater analysis. The purpose of this descriptive research examines the viability of using the modified PATT, now the PATT-ELEM, instrument with elementary students in the assessment of their attitude toward technology.Ed. D.
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Finell, Malin y Elin Åberg. "THE RELATIONSHIP BETWEEN ASYLUM SEEKER GROUP SIZE AND PEOPLE’S ATTITUDES TOWARDS IMMIGRATION DURING THE REFUGEE INFLUX 2014 - 2017 : A dynamic cross-national multilevel study of 28 European countries". Thesis, Umeå universitet, Sociologiska institutionen, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-146859.
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The increase in right wing populist parties in Europe combined with the sudden influx of asylum applicants has given rise to the debate regarding immigration both politically and within research. This paper sets out to examine the relation between asylum seeker group size and people’s attitudes towards immigration. Based on group threat theory and ethnic competition theory we hypothesize that countries´ increases in asylum seekers is correlated with decreases in attitudinal support for immigration. We test this hypothesis using cross- national time series survey data from the Eurobarometer from 2014 to 2017 and conducting a multilevel analysis. Despite the extensive theoretical arguments that strengthen the hypothesis, we find no evidence that the group size of asylum seekers is related to attitudes towards immigration from outside EU.
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Whittemore, Sean M. "Efforts Toward the Site-Selective Dehydrogenation of Saturated Fatty Acids". The Ohio State University, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=osu1366198700.
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Monroe, Alicia. "The mass media effect American perception and attitude toward Africa /". Connect to resource, 2006. http://hdl.handle.net/1811/6623.
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Thesis (Honors)--Ohio State University, 2006.Title from first page of PDF file. Document formatted into pages: contains 98 p.; also includes graphics. Includes bibliographical references (p. 42-45). Available online via Ohio State University's Knowledge Bank.
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Chang, Tzu-Yen y 張慈晏. "The Study on the Attitude toward Image-sharing Social Network Site －The Case of Apparel Brands on Instagram". Thesis, 2017. http://ndltd.ncl.edu.tw/handle/773hju.
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碩士國立勤益科技大學
流通管理系
105
In this day, social network sites are very flourishing and make many brands to join. How to effectively manipulate post tactics to make post tactics attractive or favorable for social network site users and keep them revisiting to market has inevitably become one of the most important issues for the apparel business. While social network sites’s operation and content tactics has been extensively investigated, image-sharing social network sites is relatively unexplored. Therefore, this research examines how the aesthetics factors and social presence generate impacts upon the surfers exposed to image-sharning social network sites. We used a questionnaire survey to collect 259 samples, using PLS path analysis we found the page contains unity design, complexity design, intensity design, interactivity design and social presence has significant impacts on users’ attitude toward the website, which further affects the brand image, brand attitude, brand loyalty, price premium. Detailed implications for both managerial research and practice are finally discussed.
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Yen, Yung-Shen y 顏永森. "An Empirical Study of the Impact of Internet Store''s Service Quality on Consumer Attitude Toward Web Sites". Thesis, 2000. http://ndltd.ncl.edu.tw/handle/87430435171602138993.
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博士國立政治大學
企業管理學系
88
Internet grows rapidly, and it not only changes traditional information delivery systems, but also creates new business models. In other words, we can use network to exchange information today. Moreover, we can use it to buy or sell products directly. According to yam.com report, in 1999 there are 70% of people using Internet not yet purchase to web store. This problem can be induced three reasons. The first reason is the security in the Internet; Secondly, is the connection speed in the Internet; Thirdly, is the service quality in the Internet. The first two reasons can be improved by Internet technology, but the last one still needs more works to do. The most widely known and discussed scale for measuring service quality is SERVQUAL, a scale designed to measure five dimensions of service quality: tangibles, reliability, responsiveness, assurance, and empathy. Although SERVQUAL has been empirically tested in a number of studies involving “pure” service settings (e.g., banking, long-distance telephone service, securities brokerage, and credit card service), it has not been successfully adapted to and validated in a web store environment. In fact, little research has been conducted in web settings, defined here as stores that offer a mix of merchandise and service. A web store experience involves more than a non-web service experience in terms of customers negotiating their way through the store, finding the merchandise they want, interacting with several store personnel along the way, and returning merchandise, all of which influence customers’ evaluations of service quality. Thus, although measures of service quality for pure service environments and for web environments are likely to share some common dimensions, measures of web store service quality must capture additional dimensions. One of our purposes is to investigate the dimensions of service quality in a web environment and to develop and validate a scale to measure web store service quality. The other is to test the impact of web store service quality on consumer attitude toward web sites. The major findings of this study are summarized as follows:1.Web store managers must explorer transaction information completely, and resolve customer questions thoughtfully.2.Web store managers must offer logistic quickly, and can support customer special requirement.3.Web store managers must give customers a friendly purchase environment, e.g., purchase procedure, business open time, and quick search engine.4.Web store managers must service professionally, in order to complete with other channels, e.g., professional information service, professional content service, and professional consulting service.5.Web store managers must publicize security policy of on-line transaction, and give their customers’ confidences to web sites.6.Web store managers must change home page frequent, and give free games to customers.7.Web store selling physical product must have easier purchase environment than web store selling digital product.8.Consumers using credit card have more comfortable purchase experiences than those who not using credit card. The implications for theoretical concept are pointed out as follows:1.Service quality of web store is different to those of service or retail store.2.The relationships with service quality of web store and consumer attitude have positive relations.3.The mediators (e.g., product, on-line paying) may affect the relations with service quality of web store and consumer attitude. The implications for managerial practice are pointed out as follows:1.The customized service is high relation with the responsiveness service.2.Web store managers should explore the reasons of uncomfortable experiences for consumers.3.If people surfed web store more, the opportunities of selling might enhanced much more.4.Web store should have easy purchase procedure for its service.5.Web store should have professional skills for its service.6.Web store should have security mechanism of transaction.
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JiravaraJaewtrakul y 鄒雅靜. "Investigating Different Types of Global Brands Facebook Page toward Attitude toward the Sites, Intention to Participate and Participation Behavior: An Experimental Study of Facebook Users in Thailand". Thesis, 2014. http://ndltd.ncl.edu.tw/handle/93706449202230324696.
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碩士國立成功大學
國際經營管理研究所
102
This experimental study focused on the main effect of different types of Facebook brand pages, and number of people talking about this on Thai Facebook users’ attitude toward the sites, intention to participate, and participation behavior in three industries including food and beverages industry, personal care product industry and sport industry. The experiment was conducted on Facebook and respondents are all Thai Facebook users. Questionnaires were conduct online using Thai language. The researcher selected 13 different brands from three types of Facebook pages in three industries to use in this experimental study. ANOVA and others analysis methods were employed to test the proposed model. Findings show that types of Facebook brand pages have significant impact on attitude toward the sites, while number of people talking about this did not have affect on users’ attitude toward the sites. Attitude toward the sites positively influence intention to participate. Likewise, intentions to participate also positively influence participation behavior. Lastly, additional findings and managerial contributions will also be discussed in the final chapter.
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Chen, Nai-Ching y 陳乃菁. "Discussion of attitude toward the ad and advertising effectiveness in social network sites—the influence of position, type and mechanisms". Thesis, 2015. http://ndltd.ncl.edu.tw/handle/99776b.
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碩士國立中山大學
資訊管理學系研究所
103
Social network sites (SNS) is now one of the most frequently used site for internet users, people use SNS for interacting with community members and passing messages. Among them, Facebook is the largest SNS in the world, and has more than 1.4 billion members currently. However, internet advertising is everywhere, SNS also filled with many kinds of ads inevitably. But the essence of SNS is to provide users with a platform for interacting, too much advertising would cause users feel disturbed and annoying. Therefore, this study explore the factors that influencing the attitude toward the ad in the SNS, and examine its advertising effectiveness. In addition, this study also seek to create a more acceptable advertising model and mechanism for SNS users. We use Facebook as SNS research platform, factors that influencing attitude toward the ad contain advertising position, advertising type, perception of position selection mechanism and perception of social recommendation mechanism. Advertising effectiveness is measured by click intention, and also investigate the moderating effect of two mechanisms. In this study, 3 × 2 experimental design is used, namely three different advertising positions with two different types, the remaining constructs are measured by Likert 7-Level scale. Experimental method is to design a simulation Facebook site and present variety of ads on it. Finally, a total of 337 effective questionnaires were collected, and use ANCOVA and structural equation modeling for data analysis. The results show that advertising position, advertising type, interaction of position and type, perception of social recommendation mechanism all have significant impact on attitude toward the ad, and attitude toward the ad also has a positive effect on click intention, but perception of position selection mechanism has no impact on attitude toward the ad and click intention.
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Chen, Po-An y 陳柏安. "Consumers’ Attitude and Acceptance toward Social Networking Sites in the Multi-channel Retailing Channel Context ─ A Study on Facebook Fans Page". Thesis, 2010. http://ndltd.ncl.edu.tw/handle/3ey8dz.
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碩士國立中興大學
科技管理研究所
98
This exploratory research examines consumer behavior for accepting social network sites in the multi-channel retailing channel context. Based on prior marketing studies with the similar context, a quantitative approach was utilized and ten hypotheses were tested by simultaneously testing the proposed relationships using Partial Least Squares (PLS) path modeling to test the proposed measurement model and structural model. This empirical research into the attitude of 203 social networking site users shows that most customers who have joined the Facebook Fans page established by retailing stores will be more willing to purchase in physical stores and have much more intention to search for product information online, and it will increase their intention to purchase online via retailers’ online shops. A research model was proposed to study the attitude and behaviors of consumers under multi-channel retailing channel context after an empirical study conducted by using an online questionnaire. The validated research model can be referenced by retailing store managers who are conducting multi-channel strategy and use the free online platform as the electronic marketing tool to assist sales and increase profit. The future study could be conducted under a more specific industry to examine this proposed model and is suggested to be evaluated in more countries where Facebook users reach to a considerable amount. More empirical studies to examine this new model will be essential, and it is suggested to investigate if Facebook Fans page will be a predominant factor to increase consumers’ repurchase intention online.
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Fernandes, Célia Marina Dias. "A publicidade nas redes sociais: perceções, atitudes e respostas dos utilizadores". Master's thesis, 2013. http://hdl.handle.net/1822/24943.
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Dissertação de mestrado em Marketing e Gestão EstratégicaAs redes sociais são um fenómeno global de popularidade, que alterou a maneira de comunicar e interagir de consumidores e de marcas. O número crescente de utilizadores de redes sociais e do tempo despendido por eles nestes sites levaram as marcas a aderir e a desenvolver estratégias de comunicação nas redes sociais. Todavia, as redes sociais são essencialmente plataformas de socialização e partilha de conteúdo pessoal e, como tal, os utilizadores podem não estar recetivos à publicidade nestes sites. Com a popularidade das redes sociais, o crescente investimento das empresas em publicidade nesta plataforma e a dependência das redes sociais em compatibilizar membros e publicidade, tornou-se importante compreender como os utilizadores rececionam a publicidade nos sites de redes sociais. Este estudo procurou, assim, investigar as perceções, atitudes e respostas dos utilizadores em relação à publicidade nas redes sociais e identificar os fatores que contribuem para uma melhor aceitação da publicidade nestes sites. Para isso, realizou-se uma investigação empírica de carácter quantitativo, com a aplicação de um inquérito por questionário online a 234 utilizadores de redes sociais. Através dos dados recolhidos descobriu-se que os utilizadores revelam perceções negativas, atitudes desfavoráveis e respostas comportamentais negativas em relação à publicidade nas redes sociais. Além disso, os resultados confirmaram, como a literatura sugere, que os fatores entretenimento, carácter informativo, irritação, credibilidade e interatividade afetam o valor percebido da publicidade e as atitudes em relação à publicidade. E ainda que as respostas para com a publicidade são influenciadas pelo valor percebido da publicidade, relevância percebida da publicidade e pelas atitudes em relação à publicidade. Este estudo fornece orientações práticas para marketers e gestores para melhorar as suas estratégias de publicidade, especialmente para a publicidade nas redes sociais.
Social networking is a global phenomenon of popularity that changed the way users and brands communicate and interact. The increasing number of users of social networks and the time spent by them on these sites led brands to join and develop communication strategies in social networks. However, social networks are essentially platforms for socializing and sharing personal content, and as such, users may not be receptive to advertising on these sites. With the popularity of social networks, the growing investment of companies in advertising on this platform and the dependence of social networks in reconciling members and advertising, became important understand how users receive advertising on social networking sites. This study sought to investigate the perceptions, attitudes and responses of users towards to advertising on social networks and identify factors that contribute to a better acceptance of advertising on these sites. For this, we carried out an empirical investigation of quantitative character, with the application of an online questionnaire to 234 users of social networking. Through the data collected it was found that users reveal negative perceptions, attitudes unfavorable and negative behavioral answers towards advertising on social networks. Furthermore, the results confirmed, as the literature suggests, that the entertainment factors, informativeness, irritation, credibility and interactivity affect the perceived value of advertising and attitudes toward advertising. And that answers to advertising are influenced by the perceived ad value, perceived ad relevance and attitudes towards advertising. This study provides practical guidelines for marketers and managers to better their advertising strategies, especially for advertising on social networks.
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Huang, Hsin-Ying y 黃歆瑩. "Association between Gender-Role Attitude and Attitude toward Abortion". Thesis, 2012. http://ndltd.ncl.edu.tw/handle/09216395225947262166.
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碩士國立陽明大學
衛生福利研究所
100
The study aimed to examine the attitude of women aged 20-49 toward induced abortion and the factors associated with it, with a focus on the analysis of the relationship between the gender-role attitude and the attitude toward induced abortion. This study applied the survey data of Knowledge, Attitude, and Practice of Contraception conducted in 2004 by the Bureau of Health Promotion, Department of Health, R.O.C.. The result shows that 54.2%-67.3% women disagree with induced abortion in the following three situations: short birth intervals, pregnancy due to not practicing contraception or contraception failure; but 58.9%-77.9% women agree with incuced abortion in the other two situations: economic hardship for child rearing and unmarried pregnancy. It’s also found that the equal gender-role attitude is significently associated with positive attitude toward induced abortion. This finding may provide important reference to Taiwanese feminists and state policy makers.
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Chou, Ming-Kuang y 周明廣. "Users'' Attitude toward Blog Learning Platform". Thesis, 2008. http://ndltd.ncl.edu.tw/handle/15419231581596125777.
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碩士元智大學
資訊傳播學系
96
This study employs TAM as the research framework analyzing the factors which affect online learners’ attitude toward Blogger.com. After one semester field experimentation, the learners fill out self-report questionnaire on their attitude toward using Blogger.com e-Learning platform. The research demonstrates the variable “Perceived Usefulness” is the dominant predictor on learners’ attitude. Also the “Perceived Playfulness” is very likely to hold to enhance learners’ attitude to the online learning platform.
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MA, YINGZHI y 馬櫻芝. "Chinese Parents' Attitude Toward Sexuality Education". Thesis, 2018. http://ndltd.ncl.edu.tw/handle/ze2448.
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碩士輔仁大學
兒童與家庭學系碩士班
106
The purpose of this study is to understand the attitude of sexuality education held by parents in mainland China. In accordance with the direction of future education development and research led by the “International Technical Guidance on Sexuality Education”（UNESCO,2018）to understand the attitudes of Chinese parents to sexuality education and analyze the relationship between parents' attitudes and background variables. In this study, an online questionnaire was used and 1018 valid samples were retrieved. It is found that: unlike the past research, in this study the older the parents are, the more support for sexuality education. The response was evident from these three aspects: overall education support rate, violence and security protection, physical and mental health skills. There is no significant difference in overall sexuality education attitudes between parents with agricultural accounts and non-agricultural accounts (city) parents. However, as for the age of sexuality education and other issues, the attitudes of parents with agricultural accounts and parents with non-agricultural accounts are totally different. This study found that people who have a stable income are more supportive for sexual education and also agree sexuality education should start at a relatively young age. The results could help schools and institutions to promote sexuality education programs based on different demographic characteristics. In the promotion process, parents and children could participate in courses together and collaborate with homework. The career stability of the parents whose children study is relatively weak, in the promotion process of these schools, the significance of sexuality education and beginning at the young age should explain with more detail. In the promotion course of rural schools, it is necessary to explain the age in which sexuality education should be carried out and the purpose and significance of the eight core concepts.
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Chang, Jen-Yuan y 張震元. "Scale Development for Attitude toward Websites". Thesis, 2008. http://ndltd.ncl.edu.tw/handle/37kxwv.
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碩士銘傳大學
資訊管理學系碩士班
96
With the rapid advent and usage of information and communication technologies, World Wide Web has emerged as a versatile medium and a primary contact point in the past few years. Accordingly, it is important that a complete conceptual framework should be continued and refined for both defining and measuring community attitude toward the site (AST) from the beginning to the end of website activities. The objective of this study is to develop, refine, and validate the scale of AST. This study adopted a three-dimensional conceptualization of AST, namely the utilitarian、hedonic and community identification dimensions. Through four methodological phases of scale development suggested by Churchill (1979), this study has accomplished the tasks of item pool generation (Phase 1) and item purification (Phase 2) so far. Validating the scale with new data (Phase 3) and reliability assessment (Phase 4). The research also using PLS to valid attitude toward website model and measurement items.Finally, community websites attitude scale were developed 16 measurement items. The result showed that the developed scale has a good reliability and validity. The results also have implications for future investigations and implementations.
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Chiang, Hsiang-Hua y 江香樺. "Peitou Residents' Perception and Attitude Toward". Thesis, 2002. http://ndltd.ncl.edu.tw/handle/96178543195483205409.
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碩士世新大學
觀光學研究所(含碩專班)
90
Taipei municipal government has been positively developing diversified tourist facilities and programs in Peitou District in expectating to attract more tourists forward this area and to meet the requests for recreation of residents. Therefore, a deep understanding of the residents’ extent of perception and attitude towards the tourism redevelopment of Peitou is an important subject when taking options in the keenly competitive tourist environment in future. The perceived impacts of tourism on host communities, and associated attitudes toward tourism, is an important research issue. The purposes of this study are to explore residents' perception of tourism impact and their attitude toward future tourism redevelopment in Peitou District. The objectives of this research are (1) to identify the current influence of tourism redevelopmemt toward Peitou District; (2) to understand the perception and attitudes of local residents towards the impact of tourism redevelopment; (3) to explore what are the factors of perceptions among local residents in tourism redevelopment; (4) to explore the relationship between local residents’ perception and attitude in tourism redevelopment; (5) to identify some parallels in residents’ perceptions and attitude of tourism redevelopment. Based on the factors influencing reactions towards tourism in the literature, the research mainly investigates from three aspects: “attitude towards the impact of tourism redevelopment “, “perception towards the impact of tourism redevelopment”, and “participation attitude and experience of residential environment”. The research develops a theoretical model to examine the direct and/or indirect causal effect of various factors on the host community’s support for tourism. The research meanwhile gives an understanding on the community consciousness of residents in Peitou District, their attitude towards the redevelopment of tourism, and their residential experience, etc.The results can also provide more appropriate strategies for the Taipei municipal government in positioning the future tourism development of Peitou District of Taipei City by using the effective resources. The results of this research found: (1) in the perception towards the impact of tourism redevelopment, the environment impact was the most profoundly factor than the economy and social cultural impact; (2) in the attitude towards the impact of tourism redevelopment, residents were more affect to the positive than the negative attitudes; (3) the perception of tourism redevelopment was impacted by past experience; (4) the perception of tourism redevelopment were impacted by respondents’ characteristics and experience of residential environment of local residents; (5) there are significant correlation between perception and attitude of tourism redevelopment;
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Hsin-NungTsai y 蔡馨儂. "Antecedents of Attitude toward Social-Networking Advertising". Thesis, 2012. http://ndltd.ncl.edu.tw/handle/70787154915885813951.
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碩士國立成功大學
國際企業研究所碩博士班
100
Social-networking sites such as Facebook, Twitter, and Myspace have become inevitable interactive websites for people in their daily life. It is expected to reach 10 million users in Taiwan region of Facebook, 2012. Social-networking sites have become the most accessible place where companies can easily target their consumers and place advertisings. However, only 22 percent of users had positive attitude toward social-networking advertising. In the other side, prior literature tended to focus the users’ behaviors and purpose on those social-networking sites. Less research discusses how users perceive the advertising and what kind of antecedents affect users to derive attitudes toward social-networking advertising. Therefore, this study tries to establish a model to explore the antecedents of attitude toward social-networking advertising. Advertising-related factors (informativeness, entertainment, credibility, and irritation), website-related factors (interaction and website trust), and individual factor (privacy concerns) are supposed to influence users’ attitude toward social-networking advertising. And the methodology is adopted by a questionnaire survey and we collect 441 samples. With using the multiple regression analysis to verify our hypotheses, the final results are as follows: (1) Most users in Taiwan negatively perceive social-networking advertising because they think social-networking advertising interrupts their browsing behaviors on social-networking sites. (2) Entertainment value provided by advertising and website are positively related to attitude toward social-networking advertising whereas privacy concern is negatively related. (3) Gender moderator shows difference on relationship between antecedents and attitude, specially for males on privacy concerns.
49
Yang, Chia-Ying y 楊佳穎. "Exploring customers’ attitude toward contextualized mobile advertising". Thesis, 2015. http://ndltd.ncl.edu.tw/handle/54tj3k.
Texto completoResumen
碩士國立中山大學
資訊管理學系研究所
103
Mobile advertising is getting popular nowadays. Advertisers invest a lot in mobile advertising. There is a great opportunity for advertisers to engage consumers. Since mobile advertising will be very different as the consumers is moving and past researches proposed a concept of contextualized, the purpose of this study is to explore customers’ attitude toward contextualized mobile advertising. We proposed three contextualized characteristics which including location, time, and weather. We explore their influence on customers’ perception toward the advertising and the relative importance between them. In addition, we investigate the influence of customers’ perception toward the advertising on customers’ attitude toward mobile advertising. The results of this study are: (1) either location-fit or time-fit mobile advertising can generate more influence on customers’ perception toward the advertising than location-misfit or time-misfit mobile advertising while weather-fit mobile advertising can generate more influence on customers’ perception of informativeness. (2) Location has the most significant influence on irritation, credibility, and entertainment while time is the most significant one to influence informativeness. (3) Customers’ attitude toward mobile advertising is influenced by their perception of informativeness, irritation, credibility, and entertainment.
50
IvyChan y 陳詠珩. "Consumer’s Attitude toward Hotel’s Social Media Marketing". Thesis, 2014. http://ndltd.ncl.edu.tw/handle/25994679186694269449.
Texto completoResumen
碩士國立成功大學
企業管理學系
102
Consumers today, no longer go through the same decision processes as consumers do a decade ago. Social media, a new term that sprung up after the invention of Web 2.0, has given a face lift to how consumers search for information these days. It has become where consumers gather together, it has become “the place” where marketers wish to target to obtain maximum exposure. Hotel industry has been booming in recent years, apart from tourist from overseas, there are also local customers. Customers now conveniently share their experiences on social media, which can be easily accessed by other potential customers prior to their decisions. These experiences, be it good or bad, consist of reviews, photos, and videos etc. that are not within hotel management’s control. However, in order to maintain their reputation, many hotels have engaged social media representatives to handle such sharing online. They make use of social media to advertise and attract customers, do damage control, engage with customers, to bring light to the good things they have done and attempt to tone down on the bad. This study identified a conflict of interest in the use of social media by the consumers and hotels. Consumers wish to access honest and unpolished experiences but hoteliers only wish to review information beneficial to them. This study investigated how frequency of social media use, habit of following on social media, consumer’s objective of social media use, level of involvement on social media and technology advancement model (TAM) affects their attitude toward hotel’s marketing on social media. Using EFA, CFA and SEM, this study found out that perceived ease of use, perceived usefulness, objectives of use and involvement have significant effects on attitude toward hotel’s social media marketing whereas following or monitoring on social media does not. Additionally, frequency of social media use does not act as an effective moderator as well. Implications and future research directions are also discussed.