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1

Kondapaneni, Vikram Kumar. "Online billboard." Manhattan, Kan. : Kansas State University, 2010. http://hdl.handle.net/2097/4200.

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Fortenberry, John L. "Billboard advertising : consumer attitudes and exective perspectives." Thesis, University of Manchester, 2007. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.632640.

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Billboard advertising is a vibrant and growing marketing communications medium, to which companies are increasingly turning for the purpose of attracting target audiences. The advertising medium has a lengthy history, often stated as dating back to ancient times, and possesses a series of advantages associated with its unique application along roadsides and other transit paths, positioned in an effort to attract the attention of passers-by. Despite its increasing popularity and use, billboard advertising has largely gone unnoticed by the academic community, with very few studies being recorded
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Harper, Rachel K. "A Study of For Freedoms: New Ways for Artists to Participate via Traditional Mediums." Ohio University / OhioLINK, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1555942050060463.

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Fry, Patrick J. "Safety Evaluation of Billboard Advertisements on Driver Behavior in Work Zones." Ohio University / OhioLINK, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1366489662.

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Hall, Ashley Renee. "ENVISIONING ANTI-BLACK ABORTION RHETORIC: AN ANALYSIS OF THE RADIANCE FOUNDATION'S BILLBOARD CAMPAIGN." OpenSIUC, 2012. https://opensiuc.lib.siu.edu/theses/930.

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In contemporary society, public discourse about abortion remains substantially controversial. Although the U.S. abortion debate remains in the public eye, there has been little to no attention focused on race. This project interrogates the role of race and racial identity in the abortion debate through. To investigate the existence of race in contemporary U.S. abortion rhetoric, I utilize a three-part conceptual framework as my rhetorical method. I examine TRF billboard campaign, paying particular attention to its employment of collective memory. Moreover, I examine how the campaign uses Afric
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Bergh, Mikael, Albin Eklöf, and Isak Rydén. "Influencer or Human Billboard? : A study on defining influencer credibility on the Swedish market." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-104165.

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The drastic growth of the influencer market has spiked an interest in defining the significance of influencer credibility (IC). This thesis primarily aims to identify which drivers of IC are important to Swedishconsumers and how these can impact purchase intention (PI). The data was collected through a questionnaire shared on social media resulting in a sample size of 201 (N=201). After analyzing the data in SPSS through a nonparametric one sample and independent sample Chi-square test the following characteristics were found as impacting IC and PI. Expertise, trustworthiness, Image quality, e
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Grecu, Diana-Andreea. "Popular Culture and Protest-Contemporary Protest Soundtrack : An Analysis of The Billboard Year End Rock Charts." Thesis, Stockholms universitet, Institutionen för mediestudier, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-120365.

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Display of disagreement in a public space under the form of strikes, rallies and not only, is not the sole form of protest. Popular culture can easily be used to send messages of discontent. The paper focuses on popular music by looking at one of the most representative music charts in the world: The Billboard Chart. By screening the Year End Billboard Rock Chart for a period of 5 years the paper tries to identify songs that can be labelled as protest songs and see what they are protesting against, what themes they address, what are their characteristics and how are the messages transmitted in
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Noga, John Koly. "Making It PersonalProgramming Untitled (The New Plan)A Billboard Artwork by the Artist Felix Gonzalez-Torres." University of Akron / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=akron1404941895.

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Kiviniemi, Katja. ""My mama don't like you and she likes everyone" : en undersökning om vilka kvinnliga stereotyper som förekommer i Billboardlistans mest spelade låtar 2016 med fokus på låttexterna." Thesis, Linnéuniversitetet, Institutionen för musik och bild (MB), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-80255.

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Uppsatsen undersöker hur kvinnor porträtteras i låttexter från Billboardlistan Year End Chart Hot 100 Songs för årsslutet 2016. För att göra detta används kritisk diskursanalys ihop med Virginia W Coopers artikel ”Women in popular music: A quantitative analysis of feminine images over time” från 1985 där hon kommit fram till elva kvinnliga stereotyper som förekommer i populära låttexter. Materialet har analyserats genom fallstudier på de fem populäraste låtarna 2016 ihop med en översiktlig analys på de trettio mest spelade låtarna 2016. Den översiktliga analysen görs för att skapa ett bredare
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Leiliyanti, Eva. "Representation and symbolic politics in Indonesia : an analysis of billboard advertising in the legislative assembly elections of 2009." Thesis, Edith Cowan University, Research Online, Perth, Western Australia, 2013. https://ro.ecu.edu.au/theses/684.

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The overarching characteristic of the 2009 legislative elections lay in the legislative candidates’ politics of image. It stemmed from the amendment to the election Law no. 10/2008 article 214 that ostensibly cut off the parties’ power in determining their candidates without the public’s “direct” consent. The public was then given a direct opportunity to choose and vote for their preferred candidates in the 2009 elections. This marked the emergence and proliferation of the candidates’ image construction, especially in the “outdoor” political arena. Billboards were chosen as the most effective
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March, Danielle Cecile. "De l'image et du mot dans l'oeuvre de Les Levine : analyse esthétique des éléments occidentaux et zen dans le billboard." Paris 1, 2004. http://www.theses.fr/2004PA010504.

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L'analyse esthétique des éléments occidentaux et zen dans le billboard consiste à décrypter le langage métaphorique image - texte utilisé dans les campagnes d'affichage urbain de Les Levine. L'attention est portée sur la structure du langage et sur le moyen de véhiculer des idées dans l'espace public en créant une théorie du message (message = langage/syntaxe + émotion). Simple et direct, le billboard utilise le langage ordinaire des mass media dans lequel la signalétique urbaine et la symbolique zen sont présentes. Les billboards agissent dans le temps sur la conscience publique (public mind)
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Hanulay, Juraj. "Politický marketing 2010." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-74094.

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Thesis: "Political marketing used in NC elections 2010" deals with the proximity of political marketing from two perspectives and the theoretical and practical. The theoretical part is clarified the concept of political marketing and its role in electoral campaigns, in brief are approximated social networks which are commonplace in political marketing. The practical part of which approximates the pre-election situation in Slovakia, the application of political marketing in the parliamentary elections in 2010 in the Slovak Republic, the election results for the subsequent assessment of the effe
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Morais, Gabriel António Oliveira. "A Tipografia e sua aplicabilidade no Outdoor publicitário." Master's thesis, [s.n.], 2011. http://hdl.handle.net/10284/2540.

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Dissertação apresentada à Universidade Fernando Pessoa como parte dos requisitos para obtenção do grau de Mestre em Ciências da Comunicação, especialização em Tecnologias da Comunicação.<br>O mundo vive, cada vez mais, da importância da informação e, desde sempre, o Homem procurou comunicar e partilhar os seus pensamentos, ideias, necessidades e emoções. Com o surgimento da escrita novos horizontes foram encontrados, visto que despontou a possibilidade de registar e perpetuar o conhecimento, em distintas áreas, por sucessivas gerações e contribuir, consecutivamente, para a evolução das socieda
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Sankoh, Hiroshi. "Object Extraction for Virtual-viewpoint Video Synthesis." 京都大学 (Kyoto University), 2015. http://hdl.handle.net/2433/200465.

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Berner, Wik Tove. "Let’s talk about Perfection : An investigating of how decorative techniques and non-decorative text can create a dialogue in garments, with the body as a billboard." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-12393.

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This collection is an investigation of how decorative techniques and non-decorative text can create a dialogue in garments, with the body as a billboard. The work is based on two different aspects. The first one deals with the question of how people look at embellishments, and the second is the message aspect. The investigation wants to find out how we can communicate with the human body as a billboard and the topic of the communication is an idea about perfection. The writer’s dyslexia experiences are used as a recurs and gives the topic a new dimension. The work explores new ways to deal wit
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Betancourt, Mariel M. "On the Cover of Rolling Stone: What the Faces of Rock 'n' Roll Say about Music's Most Popular Magazine." Ohio : Ohio University, 2008. http://www.ohiolink.edu/etd/view.cgi?ohiou1199302563.

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Claps, Daniel. ""Fuck Bitches, Get Money" : Discursive assertions of masculinity and sexual orientation in hip-hop lyrics." Thesis, Södertörns högskola, Institutionen för kultur och kommunikation, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-6000.

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This essay investigates how male hip-hop artists assert different masculine identities in their song lyrics. The study considers songs released by American, male hip-hop artists during a 20-year time span, 1990-2010. The 20-year period has been divided into four periods spanning five years each, i.e., 1990-1995, 1995-2000, 2000-2005, and 2005-2010, and songs from best-selling artists during these periods have been chosen. A total of 8 artists are considered in this study, representing 12 songs comprising the data. By focusing on the lexicon of the song lyrics, I show how three recurring hetero
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Kom, Brian S. R. "Tuning In to a Hit Parade Pedagogy." Thèse, Université d'Ottawa / University of Ottawa, 2014. http://hdl.handle.net/10393/30559.

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Contemporary popular music is a ubiquitous social, cultural, and pedagogical force. Enabled by ever-evolving and -expanding technology, its songs and lyrics are transmitted into our most public and private spaces. For this study, I present the Billboard music charts as a functioning pedagogy and curriculum. Riffing on Richter’s denkbilder, Aoki’s curricular worlds of plan and lived experience, Giroux’s public pedagogy, and Giroux & Simon’s theorizing on youth culture, I sound out messages and motives embedded within the hit parade pedagogy. DJing a methodology of qualitative inquiry, autoethno
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19

Cai, Guangcheng. "Le suivi de l'objet mobile et l'algorithme du bloc estimé." Ecully, Ecole centrale de Lyon, 2005. http://bibli.ec-lyon.fr/exl-doc/gcai.pdf.

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Dans cet article nous proposons une méthode qui permet d'identifier et de suivre l'objet cible à partir des données digitales MPEG. Cette méthode consiste à récupérer les informations sur le vecteur de mouvement de chaque macrobloc en mouvement puis identifier les objets mobiles avec la méthode de la croissance régionale des vecteurs de mouvement. Cette méthode évite les problèmes liés à la forme, à la couleur et à la taille de l'objet. Notre technique utilise la transformation de Hough rapide et les caractéristiques géométriques de la zone de texte pour extraire les informations de la publici
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Edquist, Jessica. "The effects of visual clutter on driving performance." Monash University Accident Research Centre, 2009. http://arrow.monash.edu.au/hdl/1959.1/64951.

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Driving a motor vehicle is a complex activity, and errors in performing the driving task can result in crashes which cause property damage, injuries, and sometimes death. It is important that the road environment supports drivers in safe performance of the driving task. At present, increasing amounts of visual information from sources such as roadside advertising create visual clutter in the road environment. There has been little research on the effect of this visual clutter on driving performance, particularly for vulnerable groups such as novice and older drivers. The present work aims to f
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Fujačková, Hedvika. "Analýza obvyklé doby pozorování specifických objektů řidičem." Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2017. http://www.nusl.cz/ntk/nusl-367520.

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This diploma thesis focuses on drivers of motor vehicles and the usual time they spend by specific objects. The theoretical part of the thesis brings an overview of literature on human perception. The eye-tracker is defined here as the instrument used for scanning the movements of the drivers eyes, here are also named its types and its applications in various fields of life. Finally, this part deals with the advertisements placed alongside roads acting as distractive elements. The experimental part builds upon the collected video recordings and offers an analysis of drivers’ observations of ou
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Jordaan, Pieter Francois. "A rationale for the effective management of outdoor information transfer." Pretoria : [s.n.], 2005. http://upetd.up.ac.za/thesis/available/etd-07212005-131914.

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Bystedt, Pontus. "BILLBOARDS I SPEL : En illusion av 3d-karaktärer." Thesis, Högskolan i Skövde, Institutionen för kommunikation och information, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-9484.

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Billboarding är en teknik som ofta används i tv- eller dataspel för att prestandaeffektivt skapa objekt i en spelmiljö. Tekniken går ut på att istället för en 3d-modell ritas en bild med genomskinlig bakgrund ut på ett polygonplan som alltid vrids mot spelaren. Hur skulle detta kunna utvecklas? Problemformuleringen för denna studie lyder: Hur uppfattar betraktaren karaktärer som representeras av billboards ur flera vinklar istället för en 3d-modell?En spelmiljö med både 3d-karaktärer och billboardskaraktärer skapades. Billboardskaraktärerna bestod av bilder av 3d-karaktärerna för att ge illusi
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Dagher, Zeina. "Connotations, dénotations et stéréotypie dans l’affiche et le spot publicitaires au Liban : campagne électorale de 2009." Thesis, Sorbonne Paris Cité, 2016. http://www.theses.fr/2016USPCA102/document.

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Notre travail consiste à étudier les affiches publicitaires trilingues au liban et leur effet sur le public libanais qui constitue une société hétérogène regroupant des couches sociales, intellectuelles et communautaires très variées. il semble aussi intéressant d'étudier les messages très connotés des slogans crées, qui semblent ne fonctionner qu'au liban car ils reflètent la vie sociale et communautaire complexe du pays. le travail de recherche couvre une période spécifique délimitée dans le temps. on revient un an en arrière, vers l'année 2009, l'année des dernières élections législatives,
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Torchelsen, Rafael Piccin. "Modelo para simulação em tempo-real de nuvens usando billboards." Universidade do Vale do Rio do Sinos, 2006. http://www.repositorio.jesuita.org.br/handle/UNISINOS/2211.

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Made available in DSpace on 2015-03-05T13:53:45Z (GMT). No. of bitstreams: 0 Previous issue date: 25<br>Coordenação de Aperfeiçoamento de Pessoal de Nível Superior<br>Esse trabalho tem por objetivo apresentar um modelo para geração e animação de céus em tempo-real, onde as nuvens possuem uma representação volumétrica e sua visualização é feita através de billboards. A iluminação das nuvens utiliza vertex-shaders e uma técnica de absorção de luz similar a ray-casting. A principal aplicação deste modelo é em jogos e entretenimento interativo, onde grandes áreas de natureza são exibidas e
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Blom, Simon. "A Comparison Between Rendering Techniques For Billboards In DirectX 11." Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-302261.

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This thesis is comparing the performance between four different techniques of geometry construction for billboards with the purpose of determining which one that is the fastest. All four rendering techniques are implemented in C++ with DirectX 11 and compared against each other. Results indicate that all of the rendering techniques have different constant time costs and different levels of scalability. The conclusion is that the batched technique is the fastest when rendering less than ten thousand billboards while the tessellated technique is the fastest when rendering more than ten thousand
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Diko, Thandisizwe. "Decoding LoveLifes billboards in a socio-culturally pluralistic South Africa." Pretoria : [s.n.], 2006. http://upetd.up.ac.za/thesis/available/etd-05282008-084248.

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Chiwara, Tsungai Brenda. "The impact of billboards on HIV and AIDS awareness in Zimbabwe." Thesis, Stellenbosch : Stellenbosch University, 2012. http://hdl.handle.net/10019.1/20103.

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Thesis (MPhil)--Stellenbosch University, 2012.<br>ENGLISH ABSTRACT: The study was carried out for the purpose of establishing how young working adults perceive the effect of billboards on HIV and AIDS awareness in Zimbabwe. The study sample was taken from the Directorate of Pharmacy Services, a department within the Ministry of Health and Child Welfare of Zimbabwe, located in the capital city of Harare. A representative number of women (40%) out of the 15 participants were interviewed as certain responses were required based on a participants gender. In-depth interviews were carried, the secti
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Debarry, Olivia Samantha. "The interpretation of visual cues on billboards in urban and periurban areas : a semiotic analysis." Thesis, Cape Peninsula University of Technology, 2016. http://hdl.handle.net/20.500.11838/2446.

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Thesis (MTech (Graphic Design))--Cape Peninsula University of Technology, 2016.<br>In the South African advertising industry, blame is often cast on the designer for a failed campaign. However, human interactions are multi-faceted and deserve further exploration, particularly if the designer is expected to be socially responsible. If this is the case, one has to consider society as a whole if potentially life-saving or socially transformative advertising campaigns are going to be impactful. This study focuses on a specific public awareness campaign related to HIV/Aids education, the loveL
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Schedin, Oscar. "Target Spectrums For Mastering : A comparison of spectral stylistic conventions between rock and vocal-based electronic music." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik, konst och samhälle, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-84660.

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Through the analysis of the spectral characteristics of thousands of mastered (or remastered) commercial recordings from a variety of genres over the history of popular music, researchers have studied stylistic trends and spectral conventions. The aim of this study was to further explore, analyse and compare the spectral characteristics of two broad but distinct popular music genres: rock and vocal-based electronic music. The main reason for this choice of genres being that rock generally predominantly is based on (amplified) acoustical elements (e.g. acoustic drums and acoustic/electric bass/
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Borba, Eduardo Zilles. "A transposição do físico para o virtual na publicidade exterior: proposta de um modelo." Doctoral thesis, [s.n.], 2013. http://hdl.handle.net/10284/4243.

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Tese apresentada à Universidade Fernando Pessoa como parte dos requisitos para obtenção do grau de Doutor em Ciências da Informação, especialidade em Comunicação Publicitária<br>Este estudo aborda os processos, caminhos e consequências da transposição do físico para o virtual no caso da publicidade exterior. Neste sentido, é uma pesquisa que incide nos aspectos teóricos e práticos das interfaces hipermediáticas, fundamentais para o fornecimento de conteúdos em redes tecnológicas da informação, bem como dos cartazes publicitários, especificamente o Outdoor “personalizado” – nomenclatura c
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FERREIRA, IVAN GERALDO. "DESIGN IN THE STREETS: BILLBOARDS ON BUILDINGS SIDEWALLS IN RIO DE JANEIRO, INFORMATION OR CONFLICT OF INTERESTS?" PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2007. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=10723@1.

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PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO<br>A partir de uma plataforma conceitual, pretendeu a pesquisa criar condições para avaliação do uso da mídia externa de painéis nas empenas laterais dos prédios do Rio de Janeiro, considerando o painel como instrumento de informação e contribuição na percepção da cidade. A identidade do Rio de Janeiro é intensamente marcada pela presença exuberante da natureza de significativa participação na vida dos cariocas, para quem o espaço aberto é mais importante do que em qualquer outra capital. Entendendo os painéis de empena dos prédios das
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Belchior, Fábio André Pereira. "Comunicação política nos cartazes das eleições para o parlamento europeu – (análise discursiva de Portugal e Espanha 1987-2009)." Master's thesis, Instituto Superior de Ciências Sociais e Políticas, 2012. http://hdl.handle.net/10400.5/5106.

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Tese de Mestrado em Ciência Política<br>Os cartazes políticos têm presença assídua na comunicação política em ambiente eleitoral, transportando significados para os eleitores, tentando criar impacto e dar uma imagem de referência dos candidatos. O nosso trabalho procura analisar o conteúdo das representações discursivas que se encontram contidas nos slogans utilizados durante as campanhas políticas das eleições para o Parlamento Europeu, em Portugal e Espanha, entre 1987, data das primeiras eleições em ambos os países, e 2009.<br>The political billboards have a constant presence in political c
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Christie, Jackie. "A Billion Reasons to Sell Africa - A Kenyan Case Study." Thesis, Malmö högskola, Fakulteten för kultur och samhälle (KS), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-22389.

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‘Africa Rising’ is an ideology which is gaining increasing traction and momentum amongst economists, analysts and those who would wish to present a positive perspective on the continent’s future.Advertising, more than any other mass media platform stratifies its audience along patterns of consumption and as such manipulates, underlines and marks social difference in ways which are now so embedded as to be commonplace. Using a familiar repertoire of images, Africa Rising is ‘advertising’ the message of positivity and optimism in the same way a soap manufacturer might sell a new handwash. The la
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Molina, Jennifer Rose. "Public spaces or private places? Outdoor Advertising and the Commercialisation of Public Space in Christchurch, New Zealand." Thesis, University of Canterbury. School of Political Science and Communication, 2006. http://hdl.handle.net/10092/935.

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This thesis examines the impact of outdoor advertising on public space, by situating outdoor advertising within arguments about global corporate domination. I argue that the implosion of commercial messages into ever-increasing amounts of public space has repercussions for our ability to relate to each other as anything other than commercial beings. Outdoor advertising necessitates the use of stereotypes to communicate with its audience. The regulatory mechanisms for advertising sanction this use of stereotypes, which puts commercial needs and rights to free speech before the public's right to
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Koonce, Richard S. "THE SYMBOLIC RAPE OF REPRESENTATION: A RHETORICAL ANALYSIS OF BLACK MUSICAL EXPRESSION ON BILLBOARD'S HOT 100 CHARTS." Bowling Green State University / OhioLINK, 2006. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1162098669.

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Koonce, Richard Sheldon. "The symbolic rape of representation : a rhetorical analysis of Black musical expression on Billboard's Hot 100 charts /." Connect to this title online, 2006. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=bgsu1162098669.

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Clary, Andrew. "Driving Under the Influence of Ads: The Relationship between Roadside Advertising and Traffic Accidents in Massachusetts." Scholarship @ Claremont, 2016. http://scholarship.claremont.edu/cmc_theses/1374.

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My study offers a strategy to examine the effects of outdoor advertising on traffic safety. Innovations in the out-of-home advertising industry suggest the potential for outdoor advertising to increase driver distraction and therefore vehicle accident rates. Moreover, city planners need to understand how sign-free zones perform relativecompared to other areas and whether there is a safety rather conservational or aesthetic motivation for such planned zones. In addressing these issues, the present study uses panel data collected from the Massachusetts Departments of Transportation and Revenue a
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Petersson, Erica, and Claire Denisse Manito. "Digitala skyltars påverkan på människors boendemiljö." Thesis, Jönköping University, Tekniska Högskolan, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-53330.

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At present, light pollution is one of the fastest growing types of environmental pollution, mainly due to increased use of artificial light during the dark hours of the day. There are especially four factors that contribute to light pollution; glare,skyglow, light trespass and clutter. Digital billboards are becoming more common in urban environments and cause all these types of light pollution. The newest type of digital billboard shows a series of very bright images that change every few seconds. Although digital billboards become more common in the urban environment, there is very little re
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Monteiro, Melo Kauã. "The impact of body-movementbased interaction on engagement of peripheral information displays : A case study." Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-276242.

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With the growth of ubiquitous computing, people are getting familiar and receptive to the idea of using non personal devices in public spaces. An example of such a possible device are the large ambient displays which can be found in airports, subway stations, malls, and bus stops. While most of these devices are not interactive, some offer interaction through touchscreen. This study explored the impact of body-movement-based interaction on engagement of a peripheral information display. We developed and exhibited two versions of the same peripheral information display in a public space. The fi
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Brooks, Amber Nicole. "Barb & Debbie." restricted, 2008. http://etd.gsu.edu/theses/available/etd-11182008-133705/.

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Thesis (M.F.A.)--Georgia State University, 2008.<br>Title from file title page. Josh Russell, committee chair ; John Holman, Sheri Joseph, committee members. Electronic text (152 p.) : digital, PDF file. Description based on contents viewed July 9, 2009. Includes bibliographical references (p. 152).
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Busato, Cláudia Maria. "O rosto e a roupa: uma leitura dos outdoors de moda em ambientes urbanos." Pontifícia Universidade Católica de São Paulo, 2008. https://tede2.pucsp.br/handle/handle/5017.

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Made available in DSpace on 2016-04-26T18:16:53Z (GMT). No. of bitstreams: 1 Claudia Maria Busato.pdf: 3089702 bytes, checksum: e8318bf2790148279cc70d4d8bc94477 (MD5) Previous issue date: 2008-03-28<br>Coordenação de Aperfeiçoamento de Pessoal de Nível Superior<br>This inquiry studies urban communication and its devices of attention. The objects of this investigation are the fashion images printed in banners, billboards, images in buildings and interiors of shopping centers. The current metropolises show off the fact that they have being organized around the production and the seduction
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LAN, WEI-JHIH, and 藍煒智. "Optomal Design of LED Energy-Saving Billboard." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/25259335974518356920.

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碩士<br>中華大學<br>機械工程學系碩士班<br>99<br>The LED exit billboards have replaced conventional exit billboards because of the properties of energy-saving, long life, and low-priced. In order to improve the brightness and the uniformity, we adopt the trapezoid billboards with the dot pattern on the back and then optimize the dimensions of the trapezoid billboards and the distribution of the dot pattern. In this study, the Taguchi method was carried out by the TracePro software to find the initial parameters of the billboard. Then, full factor experiment and regression analysis were used to construct the m
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Li, Tai-Lung, and 李泰龍. "The Advertising Effect of Large Electronic Billboard." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/26671401842940485413.

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碩士<br>國立暨南國際大學<br>管理學院經營管理碩士學位學程碩士在職專班<br>101<br>Abstract The digital signage has become the fifth popular medium recently. Moreover, owing to the increasing awareness of environmental protection, the digital signage gradually replaces conventional paper as another advertisement medium. This study analyzes the competitiveness of digital signage based on Andrews’ (2002) SWOT, Porter’s (1980) Five Forces, and Kim and Mauborgne’s (1996) Blue Ocean Strategy. In particular, this study investigates the advertisement benefits of digital signage based on consumers’ responses to different surv
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Deng, Chin-chuan, and 鄧金川. "Research of large-scale billboard management beside the expressway." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/65159511377222081457.

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碩士<br>國立臺灣科技大學<br>建築系<br>96<br>In our country, large-scale billboard beside expressway is violation management rules. But it still difficult to effective manages and cleans out even our relevant department of government continuously to ban and remove. Based on to maintain scenery and driving safety, we should completely forbid large-scale billboard to set up beside expressway. But In legislation process, it caused too much society and economical cost or lost. So in this research, we analyze the relevant materials synthetically, and propose that the concrete suggestion solves countermeasure, wh
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Wang, Yi-Ru, and 王乙如. "Study of Video Flickering Light Pollution from LED Billboard." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/07489236102027484466.

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碩士<br>國立臺灣科技大學<br>色彩與照明科技研究所<br>103<br>The main purpose of this study is to investigate the measures of the luminance and discomfort flicker of videos on LED billboards at night. Through the research method, videos which might cause discomfort flicker would be prevented. This study develops a flicker analysis algorithm and lists a frequency magnitude recommendation table of flicker for videos considering with not only frequency magnitude but also luminance as the reference of future laws. This study proposed an analysis algorithm. It builds the color characteristic of the LED billboard at
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Li, Hung, and 李弘. "Assessment of brainwave on LED billboard video by EEG." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/55620449814091037567.

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碩士<br>國立臺灣科技大學<br>色彩與照明科技研究所<br>103<br>The influence of the RGB LED signage and large-format displays on our cognitive-performance seems to be more critical in the modern life. Discomfort glare is one of nuisances, wherein, most people walk or drive in urban area at night. In recent years, brainwave has been paid attention to medical research. Brainwaves are produced by synchronized electrical pulses from masses of neurons communicating with each other. From the earlier research, we understand that people&apos;s brainwaves will change as delighted, depressed, nervous, pay attention or work et
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Lai, Peng-Yu, and 賴鵬宇. "Investigation of Discomfort Glare of RGB LED Billboard at Night." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/55783798744566716363.

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碩士<br>國立臺灣科技大學<br>色彩與照明科技研究所<br>101<br>Mesopic vision is gaining high attention from lighting researchers and industry people re¬cently. Most night-time outdoor and traffic lighting scenarios are belong the mesopic range. As known as the Purkinje effect, the peak of spectral luminous efficiency shifts to the short-wavelength range in mesopic region. Full color RGB LEDs, which are becoming a popular and energy efficient source for dynamic lighting and displaying information, generally have more wide color gamut than conventional lamps for outdoor lighting like high pressure sodium (HPS) lamps.
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Chen, Wei-Ting, and 陳威廷. "The Study on Using Mobile Device for Interactive Billboard Creation." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/28713585755926132303.

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碩士<br>元智大學<br>資訊傳播學系<br>97<br>As the communication industry develops continuously, “Wireless” and “Mobile” have become more and more popular. Mobile devices have played the role of the major tool of our daily life. In addition to the convenience of communication, if the mobile device add more interaction between people in our lives, the use of mobile device will be more popular. The theme of this article is to discuss the creation which bring mobile device into interacting billboard. In this research, we are going to analyze the interface of communication of the mobile phone. We try to design
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Kuo, Chung-Hsiang, and 郭忠翔. "A study of wind effects on shop’s billboard in the street." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/72111854997603015791.

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碩士<br>朝陽科技大學<br>建築及都市設計研究所<br>97<br>There are many commercial boards in the street to attract people. Most of store owners like to use vertical mounted type of board that is cantilevered to the store front facet. When the gale occurred, the board will suffer different level of effects and damages. This research will use the wind tunnel experiment to discuss the wind influence on commercial board in the street discussion. The pressure stress on various spots that produced in the wind field, we can examine the influence of the board component. This research will take unified board type of cit
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